#outdoor signs Cayman

[signsolutions]

Get the Best Custom Building Signs in Cayman - Sign Solutions

Enhance the experience of your customers and employees on the inside and gain maximum visibility on the outside with a creative mix of business signs. Sign Solutions has pioneered many innovative concepts in the Cayman Islands business signs and has helped hundreds of businesses reinforce their identity. For the services of building, vehicle, indoor, outdoor, and Custom Building signs in Cayman feel free to contact us.

[porsche718caymanreview-blog]

Porsche 718 Cayman Review

The Carrera GTS, for instance, includes a useable volume of power that seems more profitable on the road. As with other auto mobile makers, Porsche was not hesitant to partner with different firms. Read more about  Porsche 718 Cayman Price

When it regards the Porsche 911, there isn't any really bad trim to select from.  Unlike previously, Porsche delivers the 991 Turbo S from the beginning of the Invention of this 991 Turbo.  How it's really a Cabriolet does not really arrive into the equation it is not meant to function as the funniest 911 it is possible to purchase anyway should you really want that, then have a look at the GT3.

Porsche 718 Cayman For Sale

The said car is widely considered the 1st Porsche. This particular car took him quite a while to find and decide on. It's supposed to combine the auto from the 2010 24 Hours Nurburgring. This car wasn't approved for contest in america from IMSA American LeMans. Porsche cars are related to luxury. Together side the ideal gearbox this car will supply you with a great deal of driving fun! Whenever do you realize what type of vehicle or automobile you are searching for, then you can browse our newest automobile buying hints or understand Licensed pre-owned automobiles.

Actual dealer price will soon be different. Incentive and fund offers shown might not be available to all clients. Not only it'd fit in the 911, but it could also offer the very greatest fuel economy and dependability of Porsche drive trains. Perhaps not all terms are seen in every area.

718 Cayman Gt4

Official EPA fuel economy figures remain not available.  For ancient cars the assortment of options is normally very brief, sometimes only a couple lines, afterward cars are far more verbose in this region. For the Carrera there are a lot of stand-alone outdoor options.

Select vehicle works are at present able to be manipulated remotely too. The system includes a cross legged with belt lock in the front of the passenger seat. Predicated on the pressing requirements, the electrical electronics system constantly determine the perfect torque distribution to ensure that the best-possible drive. Moreover, the machine is now able to process handwritten inputs.

Porsche 718 Cayman Gts

  Exactly like all automobiles that are basic, it could be difficult to understand the actual miles and history. Most men and women use turbo flares, since they are relatively reasonably priced and you may still have them. There is exceptional cause of that, as a result of an incredibly well-composed ride, responsive steering, and engine that's energetic and livable for driving. The inside of the exact first Rinspeed 939.

Transmission choices incorporate the eight-speed automatic and the more recent re manual.  Yet another alternative for a metal back flare is always to begin with a turbo flare and get it reworked to look to be an RS-R flare. Together with the choice of limited-availability special paint colors, the distinctive options allow a customer to produce a Porsche into a really one-of-a-kind vehicle. Long term, it might not be an excellent choice if you're picky regarding the cosmetics of the automobile.

718 Cayman Gts

 Learn more about the Topic of the Audi R8 here.

Once you walk in the show room in our Porsche dealership, you will be greeted by a passionate set of Porsche pros that are prepared to help you throughout the whole car-buying procedure. The complete black leather interior is now thought to take above average condition revealing just mild signs of wear. The inner cabin also receives a couple of updates. The roof is constructed of magnesium. All windows and to the 1st time in history, the windscreen are made from polycarbonate to lose excess weight. In the event that you'd prefer all metallic body work, you've got two choices.

Standard spec may also toss in AWD to place the newfound muscle into the pavement. The rear spoiler was also modified together side unique regions of the bodywork.

Porsche Cayman 718

The 996 GT3 RS wasn't sold in the USA or Canada. The R 8 also utilizes a different sort of layout, featuring its engine in the centre. Jaguar also supplies an AWD system. As for the remainder of the automobile, it's pretty much the complete monty.

[epackingvietnam]

Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

Posted by Rachel.Vandernick

If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.

Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.

What worked in 2020

Locals-only tourism

With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.

Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”

Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.

The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.

While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.

Reinvented experiences

Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?

Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.

Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.

Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”

Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.

Up-to-date info on expanding and changing regulations

Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.

As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).

What to expect from tourism in 2021

It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.

Short term stays: road trips, workspace respites, and snow birds

What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.

Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.

Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.

One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.

Extended visits: remote relocations

With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.

Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”

Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.

In conclusion

Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking

[bfxenon]

Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

Posted by Rachel.Vandernick

If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.

Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.

What worked in 2020

Locals-only tourism

With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.

Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”

Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.

The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.

While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.

Reinvented experiences

Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?

Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.

Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.

Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”

Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.

Up-to-date info on expanding and changing regulations

Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.

As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).

What to expect from tourism in 2021

It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.

Short term stays: road trips, workspace respites, and snow birds

What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.

Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.

Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.

One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.

Extended visits: remote relocations

With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.

Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”

Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.

In conclusion

Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[nutrifami]

Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

Posted by Rachel.Vandernick

If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.

Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.

What worked in 2020

Locals-only tourism

With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.

Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”

Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.

The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.

While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.

Reinvented experiences

Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?

Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.

Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.

Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”

Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.

Up-to-date info on expanding and changing regulations

Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.

As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).

What to expect from tourism in 2021

It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.

Short term stays: road trips, workspace respites, and snow birds

What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.

Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.

Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.

One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.

Extended visits: remote relocations

With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.

Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”

Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.

In conclusion

Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[signsolutions]

Enhance Your Brand with Custom Vehicle Signs in Cayman - SignSolutions

If you're searching for custom vehicle signs near me in Cayman, look no further! At SignSolutions, we specialize in creating impactful vehicle signs that turn your vehicles into mobile advertising tools. Our expert sign makers near you in Cayman offer a full range of indoor signs, outdoor signs, and vehicle signs. With high-quality sign printing near me in Cayman, you can ensure your brand is always on display and driving business growth.

Visit on: https://www.signsolutions.ky/vehicle-signs-cayman-islands

[xaydungtruonggia]

Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

Posted by Rachel.Vandernick

If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.

Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.

What worked in 2020

Locals-only tourism

With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.

Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”

Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.

The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.

While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.

Reinvented experiences

Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?

Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.

Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.

Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”

Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.

Up-to-date info on expanding and changing regulations

Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.

As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).

What to expect from tourism in 2021

It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.

Short term stays: road trips, workspace respites, and snow birds

What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.

Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.

Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.

One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.

Extended visits: remote relocations

With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.

Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”

Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.

In conclusion

Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[ductrungnguyen87]

Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

Posted by Rachel.Vandernick

If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.

Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.

What worked in 2020

Locals-only tourism

With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.

Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”

Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.

The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.

While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.

Reinvented experiences

Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?

Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.

Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.

Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”

Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.

Up-to-date info on expanding and changing regulations

Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.

As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).

What to expect from tourism in 2021

It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.

Short term stays: road trips, workspace respites, and snow birds

What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.

Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.

Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.

One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.

Extended visits: remote relocations

With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.

Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”

Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.

In conclusion

Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[camerasieunhovn]

Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

Posted by Rachel.Vandernick

If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.

Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.

What worked in 2020

Locals-only tourism

With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.

Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”

Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.

The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.

While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.

Reinvented experiences

Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?

Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.

Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.

Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”

Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.

Up-to-date info on expanding and changing regulations

Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.

As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).

What to expect from tourism in 2021

It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.

Short term stays: road trips, workspace respites, and snow birds

What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.

Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.

Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.

One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.

Extended visits: remote relocations

With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.

Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”

Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.

In conclusion

Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[gamebazu]

Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

Posted by Rachel.Vandernick

If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.

Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.

What worked in 2020

Locals-only tourism

With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.

Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”

Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.

The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.

While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.

Reinvented experiences

Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?

Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.

Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.

Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”

Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.

Up-to-date info on expanding and changing regulations

Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.

As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).

What to expect from tourism in 2021

It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.

Short term stays: road trips, workspace respites, and snow birds

What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.

Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.

Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.

One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.

Extended visits: remote relocations

With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.

Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”

Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.

In conclusion

Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

https://ift.tt/3oHoTAQ

[kjt-lawyers]

Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

Posted by Rachel.Vandernick

If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.

Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.

What worked in 2020

Locals-only tourism

With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.

Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”

Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.

The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.

While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.

Reinvented experiences

Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?

Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.

Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.

Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”

Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.

Up-to-date info on expanding and changing regulations

Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.

As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).

What to expect from tourism in 2021

It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.

Short term stays: road trips, workspace respites, and snow birds

What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.

Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.

Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.

One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.

Extended visits: remote relocations

With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.

Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”

Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.

In conclusion

Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[noithatotoaz]

Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

Posted by Rachel.Vandernick

If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.

Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.

What worked in 2020

Locals-only tourism

With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.

Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”

Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.

The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.

While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.

Reinvented experiences

Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?

Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.

Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.

Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”

Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.

Up-to-date info on expanding and changing regulations

Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.

As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).

What to expect from tourism in 2021

It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.

Short term stays: road trips, workspace respites, and snow birds

What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.

Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.

Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.

One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.

Extended visits: remote relocations

With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.

Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”

Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.

In conclusion

Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[thanhtuandoan89]

Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

Posted by Rachel.Vandernick

If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.

Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.

What worked in 2020

Locals-only tourism

With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.

Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”

Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.

The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.

While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.

Reinvented experiences

Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?

Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.

Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.

Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”

Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.

Up-to-date info on expanding and changing regulations

Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.

As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).

What to expect from tourism in 2021

It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.

Short term stays: road trips, workspace respites, and snow birds

What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.

Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.

Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.

One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.

Extended visits: remote relocations

With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.

Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”

Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.

In conclusion

Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[drummcarpentry]

Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

Posted by Rachel.Vandernick

If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.

Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.

What worked in 2020

Locals-only tourism

With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.

Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”

Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.

The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.

While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.

Reinvented experiences

Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?

Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.

Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.

Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”

Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.

Up-to-date info on expanding and changing regulations

Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.

As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).

What to expect from tourism in 2021

It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.

Short term stays: road trips, workspace respites, and snow birds

What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.

Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.

Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.

One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.

Extended visits: remote relocations

With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.

Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”

Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.

In conclusion

Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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Breathe life into your outdoor messaging with our Mesh Banners. Where durability and design harmonize, making a statement that stands strong in every breeze. Ideal for advertising, promotions, events, and more, our Mesh Banners are built to withstand the elements while maintaining visual appeal. Whether you're looking to promote your business, enhance an event, or draw attention to a special offer, our customizable banners are the perfect solution. Explore the possibilities with Sign Solutions and elevate your outdoor messaging strategy. https://www.signsolutions.ky/outdoor-signs/banners-and-flags/mesh-banners-cayman-islands

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Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

Posted by Rachel.Vandernick

If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government.

Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations.

What worked in 2020

Locals-only tourism

With out-of-state quarantines in effect for most of the US, and especially prevalent in the northeast, once global destinations and metros became intensely local. Succeeding locally meant celebrating local culture and playing to the hometown advantage, and creating and activating hyper-local content and SEO to sell reimagined experiences and drive renewed interest at home.

Visit Philadelphia, the DMO for the greater Philadelphia region, revamped its 2020 marketing efforts to rollout “Our Turn To Tourist” through winter 2021, a “regional marketing initiative [that] encourages people to take staycations and close-to-home drive trips.”

Visit Philadelphia’s main objective is to attract tourists from all over the country to the city of Philadelphia. With millions of out-of-state visitors each year, and huge growth each year proceeding 2020, Visit Philadelphia had the early foresight to create content geared towards both locals and visitors, and adopted a local-first SEO strategy for things to do, see, and eat nearby.

The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content. This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses.

While not totally divergent in its approach, the long-term investment that Visit Philadelphia has made into winning at local search, snagging SERP features, and embracing new features like Discover, helps ensure it will continue to be a successful advocate for Philadelphia as “the greatest city in the USA to spend the weekend”.

Reinvented experiences

Tourism and experience-based companies hadn’t extensively ventured into the virtual space prior to 2020 — after all, why plan to watch the action from home when you could board a plane and take part live and in-person?

Philadelphia-based Beyond the Bell Tours, the only LGBTQ+-owned-and-run tour operator in the city, faced a critical decision in May 2020: Their hallmark Pride-themed “Drag Me Along” drag queen trolly bar crawl was unable to launch with bars closed indefinitely and social gatherings restricted. As searches continued to increase for virtual events, virtual gatherings, and virtual things to do, businesses that rose to meet the demand found success. For Beyond the Bell, that meant turning the “Drag Me Along” concept into “Pride In A Box”: a series of five different themed Pride boxes that included products and experiential components for use at home.

Though their website was originally built on a tour-booking engine, to execute a pivoted product strategy, they restructured it to allow an e-commerce integrated function, and optimized to sell products and experiences for Pride.

Founder Rebecca Fisher said, “We thought about how a box could embody a community. We highlighted queer people, businesses, and queer products, and held weekly events for Pride, all proceeds of which were donated to racial justice. A single ‘box’ purchased during Pride supported many queer businesses, and we wanted people to feel that impact.”

Ultimately, businesses that adapted quickly to changes in consumer search behavior, and that conducted and implemented keyword research for new content targeting previously unranked/low-volume terms, were better positioned to maintain consumer support and visibility even though actual travelers continued to drop.

Up-to-date info on expanding and changing regulations

Domestic travel is rarely regulated in the US, so when cities across the country responded to shut down orders, hot spots beloved by locals and tourists alike emptied out and revenue began to drastically fall.

As an SEO community (especially local!) we’re always advocates of the value of keeping local listings in Google My Business up-to-date, and it never mattered more than in 2020. Coming out on top were those who updated hours, COVID-19 policies and procedures, and published delivery or third-party partnerships. Unsurprisingly, AirBnB’s and VRBO’s new Covid content “enhanced cleaning protocol” and “guidelines for owners” come out top in searches for short term rental cleaning best practices, and cleanliness related to travel accomodations. Updated local listings allowed exasperated consumers to easily see what businesses were open, and allowed search-savvy businesses to leverage their GMB to position themselves as safety-conscious, accessible, and prioritize addressing consumer concerns (not to mention the features released to help businesses access these tools).

What to expect from tourism in 2021

It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021. Here’s where we can expect to see growth first.

Short term stays: road trips, workspace respites, and snow birds

What's ahead for short-term travels? Continued RV sales, for one, which were up 4.5% annually in 2020. These growth indicators, as well as public perceptions of travel safety, continue to slate hometown and close-by exploration as the early 2021 winners.

Outdoor and spaced-out activities show continued interest in search volume and sales. Yellowstone National Park alone saw a 21% increase in year-over-year visitation in September 2020. Don’t expect this to slow down any time soon.

Another trend we expect to see continue in early 2021? Snow birding. Once reserved for the retired, heading south for the winter is especially popular this year for northerners leaving lockdowns at home. Expect extended stays, fuller flights, and busier beaches than normal.

One final place you can expect to see travelers? In a nearby hotel. Formerly reserved for the luxurious staycations, local hotels have become workplace respites for those fully remote workers who lack adequate home office space. Though not “technically” travel, many hotels (Hyatt, Marriott, and Hilton, for starters) are offering single-day, day-time only, “work from hotel” deals to help relieve lost revenue and fried nerves of managing co-occurring zoom calls at the kitchen table.

Extended visits: remote relocations

With many children and families, not to mention formerly remote employees, feeling the squeeze of their walls at home, many hotels and villa properties are offering cost-effective extended stays (three weeks or more). Mid-term relocations are becoming incredibly common, with particular flight happening from metro centers in New York City, Philadelphia, and Washington D.C. Individual countries are actively trying to scoop up consumer demand for change of scenery and pace, with countries like Dubai, Jamaica, and the Cayman Islands offering temporary extended work visas to US citizens as a way to revive local tourism.

Short term rental properties such as beach house bookings, waterfront properties, mountain cabins, and southern getaways — or you know, just a yard if you’re a city-dweller — are booking in greater numbers in 2020 than nearly any time in 2019. AirDNA notes, “Among those leading the rebound are beaches, mountain towns, lakeside getaways, and really anything within driving distance of a major urban hub.”

Longer-term remote stays, whether for yourself or your family, are increasingly popular, as are remote work options which, according to Google trend data, have increased by two-times the previous levels pre-pandemic. Searches for extended stay vacations peaked at the end of December 2020, with previous highs in October and April 2020. Moving into 2021, we’ll likely see expanded tourism offerings to match this consumer demand, and also to accommodate pre-quarantine requirements, which vary city to city.

In conclusion

Travel isn’t what it used to be, and for the time being, we’re seeing increasingly important local search activations and feature adoption. And as remote work and location agnostic work becomes more the norm, the lessons we learned from pandemic travel search will help businesses thrive in this new tourism climate moving forward.

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