#nothing prevents you from researching and investing in your culture promotion -

[unhonestlymirror]

Latvians 🤝 Belaruthians

"Lithuanians stole our pink soup"

[etcsvd]

The 9 Importance of Test and Tag for Electrical Safety in the Workplace

Homes and buildings are incomplete without electricity. And to ensure that you guarantee the safety of your workplace, test and tag Devonport services are available to help. Establishment owners need to be aware of the offer because tests and tags have proved their importance in electrical safety in the workplace. Here are some:

Minimising Electrical Hazards

Electrical accidents can happen to anyone at any time. Sadly, many people are victims of these problems. With this, testing and tagging are one of the things you need to remember. It reduces the possibility of electrical issues that might turn into an accident. They will identify the faulty equipment you have and avoid electric shocks, fires, and equipment failures from happening. 

Preventing Workplace Injuries

You can say goodbye to workplace injuries caused by electrical issues. You do not need to worry about using faulty or damaged electrical equipment because they were removed from testing and tagging. Keeping the workplace safe is one of the things people should look for in a company, so research them thoroughly.

Protecting Employee Health

Employees do not need to worry about electrical problems and accidents because they know the workplace is safe. So if you have employees who are sensitive to their health, guarantee they do not need to worry about anything. They will not get exposed to faulty devices, and risks lessen with the help of professionals.

Avoiding Downtime

Downtimes will not just ruin your workflow and productivity, but can also be costly. With that, testing and tagging are necessary parts of electrical safety. It can minimise downtime with the help of proactive maintenance and equipment reliability. There are also schedules and planned maintenance that can improve the overall work of electrical tools in the workplace. If you do not want to waste money, testing and tagging can also increase the lifespan of your equipment. Knowing everything about the test and tag can help you understand the service better.

Enhancing Workplace Productivity

Since you do not encounter any issues with your electrical equipment, you will notice an improvement in the productivity of your employees. They are more confident to work because nothing bothers them about their safety. They can focus on their tasks because everything around them is safe to use, and they have peace of mind. 

Extending Equipment Lifespan

With the help of a test and tag, you will see if there are issues with your electrical equipment even before you use it. And once you are aware, you do not need to use them and have them repaired and replaced immediately. But aside from extending the equipment's lifespan, it can also help you save money because damage to electrical components might cost you a considerable amount.

Mitigating Fire Hazards

Fire is one of the possibilities that could happen if you let electrical issues in your workplace worsen. But with the help of tests and tags, you can reduce the risk of this problem. This service can identify and address potential electrical faults and ensure compliance with safety standards. You can also prevent overloading and circuit issues and promote safe practices.

Promoting Electrical Safety Culture

Promote electrical safety culture in your workplace by getting test and tag services. Give your employees the peace of mind they deserve by ensuring that every electrical equipment they use in the office is safe. But aside from this, they also become more aware of electrical hazards and what to do if they ever encounter one. Undergoing training and seminars regarding this is necessary.

Cost Savings

Saving money is a huge factor in businesses. And with that, ensure the safety of your place and the people in it. Never let them get exposed to electrical issues because those can cost an amount that you might need in other things. Investing in tests and tags can give you this benefit because the risk of facing electrical problems in the future is small. Prevent costly accidents, equipment failures, and legal liabilities.

Test and tag have been the best friends of many workplaces, and it could be for you too. Ensure the safety of the place and give your employees peace of mind by getting this service. It has a vital role to play in your establishment, ensuring a secure and productive work environment.

[talesofealdancynedom]

Electra, grown, with her selkie furs.

Tale 31: If We Lost The Sea Wives (chapter 3 - Electra’s coat  3/5 ) part 7. Stories of Magic Forests

no warings

              Fey are made by The Beast Kings, and thus magic itself. They know no time, feel no hate, take no side, and cannot form judgement. They are unable to age, and are stuck in an immature state. But that’s their charm. Fey are both very human, but distinctly not. Neither animal, nor person. Their humanness is why people love them, and requite fey affection on occasion. This is the only way a fey can have parents; Instead of being formed by magic itself, fey can breed if they know true love. The child will always be the same fey as it’s fey parent, but will also always be raised like a human.

              Saturn Firepot and his selkie wife, Iearda were expecting a baby. She did not comprehend the array of emotional human responses, or even notice she was with child. But Saturn of coarse, was excitemed. The cabin freshly finished, and in the fire of love, his life felt like it couldn’t get any better. He had graduated with his specialist degree, and had begun his own research. Saturn felt like he was in his prime. In fact, his glasses were a little too rosy. Due seeing fey as human, Saturn forgot his one and only was a fish fey; And thus if the baby was a girl, she too would be a selkie. A daughter would need to be fully submerged to turn into a seal, in order to survive. A son would just be a regular human boy. Nowhere in the other ten lands, was not knowing the gender of your baby, been so stressful. Worse yet, the home birthing culture was intense, due to the commonality of men marrying and reproducing with sea wives. Selkies were known to bite in such stressful times, and partially still had their seal teeth. A blood wound was nothing, compared to the fact Saturn was too ashamed of his predicament to do it all properly. He bought a tub to fill with sea water at their beach, and relied on the fact that fey don’t get birth complications; Because their made of magic, not biology.

              Once the drama was over, and Firepot’s sea wife sat by the tide; Recovering without a clue what just happened. Meanwhile, Saturn bathed his daughter in the tub. Only Northland Sea water was good enough for his child. The adorable ross seal pup, starred up at him, barely able to swim. The baby just turned into a seal upon touching the water. While Saturn was distracted,  someone entered the beach house. As grey mist suddenly settled, it felt like it was going to rain. Saturn took the pup out of the water to cradle her, as unease set in. When he looked at his new daughter, she was now a baby swaddled in a little white fur coat.

“She needs a name. Don’t worry, I’m used to it.” An ethereal woman’s voice chimed. Saturn looked up to see a large woman of his people, with long wavy ginger hair, eyes of the sea, and a large spiked crown; the Fish King, in all her beauty. Men however, become entranced upon seeing her land form, and Saturn was reduced into a catatonic state while the Fish King named the girl.

“Her name is Electrid. As her father, you get to know that. It’s ok if I tell you. I trust as a seer, you know the importance of a fey’s name.” The Fish King said, leaving through the glass sliding doors. The thin curtains blew, as a light salty breeze waved in. When Saturn came out of his trance, his daughter was crying, and the beach was empty. His selkie love had gone back to the sea. Saturn was left clutching his fey daughter, completely alone. He began rocking and sobbing with her, on his knees on the cabin floor. He had no local family, or friends. It was just him in a cabin, by a magic ocean, on an abandoned beach, looking into the infinite misty ocean. Heartbroken.

              Saturn was destroyed that his one true love would put on her skin, and leave. She seemed so content the year and a half. It made Saturn feel secure. He wasn’t forcing her to stay however. Ierna’s coat always hung on the hat stand, by the porch. Fey often have no logical reason for their actions. As a seer of fey, he knew this. It is possible, that she may forget about him with time. Ierna had been away from the sea for so long, perhaps she missed it and wanted an extended vacation. Either way, Saturn decided he would never have it happen again. He took off his daughter’s snowy Selkie coat, and stuffed it in a trunk at the foot of his bed. Then he the girl in human baby clothes.

Without her skin, she was a normal baby girl; Normal enough to convince the local hospital to give her a birth certificate, and his last name. Human bottles, human food, human clothes, human language, and human books. He went the extra mile, to make sure no one knew Electra was anything but a regular daughter. He told lie after lie, to affirm he was a single parent. Any time Electra gazed into the sea, or couldn’t relate to the other children, Saturn would say everyone is different, and distract her with affection. Anything to prevent the most precious thing to him, form returning to the ocean forever. It had been years, and Ierna was still gone. Saturn had now become the cooky village wizard, living alone on a beach.

               It is fair to say, that Saturn was so good at hiding Electra’s feyness, that everyone was fooled, including her. His apt knowledge of fey behaviour, from his job, meant he knew how to raise and teach her to be more like a person. The teeth were a little hard to explain sometimes; As mentioned, selkies have slightly seal like teeth, even in human form. All things considered, fey or not, both father and daughter got joy and fulfillment with only each other to love. Exclusive cuddle rights, fish pie, and Welsh cakes. Listening to radio shows, while playing on the beach with the other fey. Saturn had told all of them long ago, not to tell Electra or any other human, that she was a selkie. They loved him so much by then, they obliged without question. Each dragon, fairy, and fish, did not understand why a human would desire such a simple favour, but it was no problem as they have little to say to most common men.

Saturn became so lost in raising Electra, and keeping up the lie, that he forgot she would grow up. Without understanding human emotions. Electra often made assumptions about life stages, and appropriate social etiquette. Electra, shortly after graduating secondary school, came home with a young lad one afternoon. She had just gone out for cabbage, but also decided to pick up a boy she thought was cute as well.

“Daddy! Can he join us for dinner? I offered to show him our beach house and quiet bay. He said yes! He is so charming, and he dyed his hair orchid to match his kilt. It looks gleaming in traditional knots; and brings out his grey eyes! Oh, and he makes me smile, as everything he says is so sweet!” Electra ranted, starring at the man, like she was consumed by his essence. The boy seemed a bit rattled, and Saturn, as an overprotective father, was livid.

“Excuse me; Who are you? What are you doing with my daughter?” he said firmly.

“I’m Jasper of house Nix. She... She’s the local girl who wears the flowy dresses, and stares at me often; Oh, and she brings me daisies.” He responded. “I approached her, to ask why she was acting all odd; Then she asked if I wanted to go to the beach, and I said yes! She is by far, the most adorable maiden in town, and she looks just like you, I do say! Down to the grey eyes and ginger hair, she does!  You must be her father?”

“Aye…” Saturn said. It was worse than he thought. Electra had become infatuated with an idiot. As the village of Isfisceard was used to magic, and mundane ladies of beauty swooning, it could blur together. The lad had no clue, Electra was a selkie. He assumed she was just charismatic and flirty.

“You built this beach house? It’s homey. I love the yellow and white cabin aesthetic, on the amber wood. This place smells of the ocean and my favourite black tea. Oh, and just look at the enchanting view!” Jasper said, looking into the sea. For once, Electra wasn’t looking into the ocean; She was looking at Jasper. Saturn shrugged, and offered him a beach-side picnic. He was indeed a very sweet boy. Jasper helped clean up, danced with Electra, spouted nothing but positivity, and may have been too stupid to know malice. He reminded Saturn of himself. It made him continue the lie, and preserve their innocent love. He could tell by the look on Electra’s face, she was more then just fond of him. Electra wouldn’t love again in his lifetime; Fey can’t become infatuated again, until their previous obsession dies, or they succumb to grief with the passing of the one who loved them back. This made Saturn invested in the pair. He wanted his little girl to be happy, and see their happily ever after, as his was so brief.

              After almost a year of regular dating, Jasper requited her love, and moved into the beach house. They all shared black coffee, that mixed with the salty temperate breeze. They listened to the hum of the storms, gulls, and the sea shell wind chimes. Jasper and Saturn would sing together, for the sea fey, making Electra’s day. For all sea daughters love song. Everything seemed perfect again. Then Saturn got a job offer, in The Grand West. As a fey expert, and professor at an academy; He was being promoted. Assured his cabin, beach, and darling daughter was safe with Jasper, he accepted the offer. Like the call of a second chance, he was eager to take. Saturn took Electra’s coat with him, and continued to tell everyone his beautiful little girl, with a sort of inhuman beauty, was one hundred percent human. Anything to keep her happy, safe, and on land. Anything to make sure that when he returned, his baby girl would be there.

NEXT--->

<---PREVIOUS

[chriswoodnetwork]

Welcome to Thriving Mind, a resource to help you understand your individual signs of stress, take small steps to recharge, and unlock better mental health.

Eight years ago, Chris Wood—writer, director (“The Stew”), actor (Supergirl, The Vampire Diaries)—lost his father to mental illness. His death was, in part, the result of a manic episode — the symptoms of which, according to Wood, came out of the blue. “His personality changed. It started with racing thoughts, and his speech would be chattered,” Wood tells Thrive. “His opinions were changing, and stuff just didn’t seem like him.” His father refused to discuss the signs of his declining mental health, Wood explains, which prevented him from getting the help he needed.

Galvanized by this tragedy, Wood launched IDONTMIND, a mental health awareness campaign and lifestyle brand working to defeat the stigma around mental illness. To achieve its mission, IDONTMIND features resources across its website on everything from how to deal with serious mental health conditions to strategies for managing day-to-day stress.

And new research shows that in general, we’re pretty bad at that. A new Thrive Global survey of over 2,000 Americans ages 18 to 85 shows just how desperately people want and need that knowledge: 91% of respondents said not knowing or ignoring their personal signs of overstress had a negative impact on their mental well-being, 72% wish they knew more small everyday steps to improve their mental health, and nearly half said when it comes to managing their stress, they don’t know where to start.

Because there is power in sharing our stories, Wood is opening up to Thrive about his mental health journey, everyday steps he takes to take care of his emotional well-being, and the launch of his organization, IDONTMIND.

Thrive Global: Can you share a little about the backstory of IDONTMIND?

Chris Wood: About eight and a half years ago, I began this impossibly tough year that left me juggling grief and depression. My coping mechanism at the time was to shut it down and not talk about it. When people would ask how I was, I just ended the conversation. I wasn’t open to discussing it at all. For a couple of years that was how I operated. It was terrible. I didn’t really start to heal until the first time I actually decided to be honest about what I was feeling and what I’d been through.

Instead of shutting people down when they asked how I was, I heard myself starting to respond with, “Oh, I don’t mind, I can talk about it.” Just that tiny little switch in my response from being closed off and denying conversations — just starting with something that was open, and that said, “No, I’m not going to let this weigh me down anymore. I’m going to speak about it” — changed everything. I hadn’t been admitting there was a problem. I hadn’t been embracing the truth of my grief in losing my dad.

The irony was that what happened with my dad — this manic episode that was caused by stress and work overload and lack of self-care — was exactly what I was doing to myself in the process of losing him. Fast forward, I was starting to work with mental health organizations, and just wanting to give back and find a way to be a voice in that space. I noticed that every approach I was seeing was catering to insiders, the people who already know mental health is a problem. I realized that the people who we need to be reaching are the ones who aren’t already thinking and talking about [mental health]. That was kind of the direct segue into building my own organization: this awareness that there was a vacancy, and nothing I saw was filling its need.

TG: How do you see grief as related to mental health?

CW: It’s something I think a lot about. It’s funny, my instance with grief was also related to mental health. But grief itself obviously is emotional and mental. The recovery of loss, no matter what the cause is, is a process that is complicated and inconsistent. There’s no formula for doing it right. Yesterday [the eight-year anniversary of Wood’s father passing] came and went. For the first time when the anniversary arrived, I didn’t feel like I was a puddle on the floor. There was almost like a, “Wow, that’s kind of sad that life just chugs on without that person in your life.” That’s the way grief goes — it cycles in and out.

TG: What are some of the things that cause you stress?

My main stressors are actually things that are probably not unusual to anyone who works in the entertainment industry. The inconsistency of employment, the next opportunity. I work in a trade where you’re constantly out of work until you’re in the next job. The perpetualness of a current project ending, and the uncertainty of whether or not there is going to be a next one. I have this deep strange desire to create things that are lasting, and to seek out things that are meaningful. Sometimes that’s a factor of stress — I need to be doing more. I need to be doing better. I need to be working harder.  

TG: What are the signs that you’re starting to reach your breaking point?

CW: I have a really bad time with self-esteem in those moments. I’m really, really hard on myself. I’m much meaner to me than I am to anyone else in my life, which my wife always likes to remind me. “Be as nice to you as you are to me, and you’ll be doing better,” she says. Depression is my thing that I battle. When it kicks in, existence is hard. Wanting to get out of bed is hard, being a human is hard. That’s how it shows for me. It’s just severe feelings of worthlessness. It gets very sad, because I start to feel like my only impact on the world is negative. I know that’s not reality when I’m feeling well. But when I’m stressed and when I’m triggered, and I start to spiral, that’s where I go to.

TG: How do you learn to take care of your mental health every day?

CW: The biggest lesson I’ve learned was that I can’t hold things inside. That was what was keeping my grief from morphing to the next evolution. It was just staying in this dark first stage of hurt and anger. How does a wound heal until you start to treat it? I think the biggest thing really was the openness. By talking about things, I was able to find other solutions that also helped. For me, exercise is a huge component of my mental health. When I can’t exercise, that’s when I spiral. It’s such a release for me. I think people need to be more active. If you’re not dealing with something, stay active. If you’re dealing with something, get out and go for a walk. Another thing I do when I start to feel down is I meditate. I try to do six 10-minute sessions in a day. I try to eat really clean. I walk my dog like five or six times a day. The biggest thing I learned is to take the time to take care of yourself. Invest in yourself, because you only get one. That’s where your efforts should go. That will help you accomplish all the other things in your life.

TG: What are your hopes for the movement you’re creating with IDONTMIND?

CW: I have a super simple goal of changing the world. Honestly though, that is the target. Truly, the goal is to live in a world where the stigma is dissolved. People are able to communicate about mental illness in the way that they communicate about physical ailments. Being able to say things like, “I’m just having a day,” and it being understood. Mental health days at work being a real thing, which is actually coming more into swing now in the U.S. There are reasons that other cultures embrace the concept of siestas, or two-month vacation periods. We’re a little bit backwards in our society. We work, work, work and don’t rest. Then people burn out. It’s an impossible study to really trace in early years, but looking at the question: How are these diseases that are so prevalent in our world, how are they a potential result of living with nonstop stress? What happens when we view our emotions as importantly as some people view going to the gym? The goal is to reprogram our thinking as a society.

IDONTMIND is an official program of Mental Health America, the nation’s leading community-based nonprofit dedicated to promoting the overall mental health of all Americans. With over 200 affiliates and associates in 42 states, 6,500 affiliate staff and over 10,000 volunteers, MHA brings over 100 years of experience and knowledge to IDONTMIND.

Read more of our mental health coverage here.

Follow us here and subscribe here for all the latest news on how you can keep Thriving.

Stay up to date or catch-up on all our podcasts with Arianna Huffington here.

— Published on October 10, 2019

[melvinfeller]

Rules for Creativity and Financial Creativity for Success When Starting a Business as Researched and implemented by Melvin Feller MA

Melvin Feller MA gives you all the information and proven strategies for building a successful business with limited financial resources.  Melvin Feller MA has been in business for over 30 plus years developing and implementing these successful and proven business tools and strategies.

According to Melvin Feller MA, founder of Melvin Feller Business Group, a new class of entrepreneur is emerging: the do-it-yourself entrepreneur. Businesses run by these new class of entrepreneurs are branded by three major criteria:

First, their business is started with a minimal or creative investment, and the organizer retains full ownership and control of the business.

Secondly, the business is created and structured to operate with a small number of people, usually from one to six entrepreneurs.

Finally, the business creator does not set out to create a small business. He or she is working from the premise that the business has unlimited revenue potential.

This type new business startup entrepreneur is intended to remain small only in the number of employees it employs. However, this new startup business Is creatively created in order to generate significant financial revenues and to become a substantial force for quality and formidable knowledge and expertise in the business world.

The inferences of the defining criteria are noteworthy. When a business starts with a minimal financial investment, the entrepreneur sets the business up to creating positive income from the very beginning. Importantly, this means that the business must be able to creatively and quickly develop a compensating model and a steady customer base. Unlike many start-ups, the do-it-yourself startup businesses is not set up to have a long growth period and months of developing plans, products and services after they have started the businesses.  It all created before the startup business opens their doors.

This do-it-yourself business startup entrepreneurs strongly believe and practice several proven mantras that are used as their business startup guide and operation practices.  They include:

In other words, according to Melvin Feller MA, if you don’t plan, you’re doomed to failure in almost every area of life. That’s why we’re all taught in school that we need to write and constantly update a five-year plan, and to constantly evaluate our goals to determine whether we’re on the track, or merely floundering without a clue where a business is headed!

If you have a good business plan, it shows that you’re prepared for the good and bad. If you had the money to start a business without any backers, you’d still be smart to complete a full business plan. After all, if your finished plan isn’t compelling, you’re either wasting your money or any creative financing or funding ideas.

When determining to open the doors, the do-it -yourself entrepreneur again becomes creative because nothing is worse than planning a business opening event only to have there be a poor business performance. Think ahead and plan accordingly to get the word out and let people know what’s going on.

In other words, the do-it-yourself entrepreneur will step up the game and give key users and customers a taste that leaves them wanting more. They sensationalize the event so they know that all key influencers and leaders will be bringing in the groups that should be there.

Melvin Feller MA gives these key creative strategies that will create the excitement and success for every do-it-yourself entrepreneur.  

First, as we becoming increasingly more internet connected much of marketing strategy today has been turned upside down. Word of mouth has jumped up exponentially and viral online marketing campaigns have become a serious part of any marketing launch strategies. The do-it-yourself entrepreneurs should announce the features of their events, like details from creating their own event app for example. This is a great way to increase the word of mouth and create buzz that will be remembered for a long time.

Secondly, the do-it-yourself entrepreneur does not think of their business opening as just a place where people will just get together but rather to use their services. Rather, they need to consider a central theme that will draw people in to gather and engage with their business or service. The end result should tap into the collective spirit of their business community and share in the vision and ideal that each member of that community strives for. Once the do-it-yourself entrepreneur taps in to the central theme of what they are creating, people will engage with their business on a deeper, more emotional level and at that point they won’t be able to help but tell everyone they know, sending the news spreading through their networks like wildfire.

Thirdly, the do-it-yourself entrepreneur should strategize their marketing plan by targeting both major influencers and business influencers in the community. They must markedly note who is sparking conversations and debates and celebrate their impact upon their business. The do-it-yourself entrepreneur must learn how to give accolades where they are due, learn to jump in and taking part of moral and business movements, inviting community leaders to share a part of their business profits and endeavors. All of these ideas can have a major impact in getting their business off the ground.

Finally, the do-it yourselfer entrepreneur needs to discover how the community is engaging with different ideas and thoughts and help drive the conversation using their business as a positive community leader. Melvin Feller underscores the need to always participate in the discussion and to invest in the creation of genuine discussion for positive and long lasting movement and impact on the business and cultural backdrop. The bottom line is to not sit on the sidelines but rather tap into their community and customers in order to understand what makes them tick. That is at the heart of what the do-it-yourself entrepreneur will want to address in promoting their business.

These are just a few do-it-yourself strategies that can help entrepreneurs in promoting their business. Their creativity is the limit; however, they should always think of new ideas and tailor them to their specific business startup. The do-it-yourself entrepreneur must always think outside of the box and brainstorm ideas in order to bypass traditional avenues for promotion.

There is one final roadblock that for the do-it-yourself entrepreneur is the most significant barrier to pursuing an entrepreneurial venture: fear. But you can’t let fear run your life.

The idea that fear prevents many of us from pursuing our entrepreneurial dreams is not new. Most of us are familiar with Dale Carnegie as the sales guru who authored the classic book How to Win Friends and Influence People. What most of us don’t know is that in 1944, Carnegie wrote How to Stop Worrying and Start Living, which has sold over six million copies. A central theme of the book, still relevant today, is “how to break the worry habit,” which keeps people from realizing their goals.

Therefore, Melvin Feller MA strongly teaches and believes that Instead of dwelling on self-doubts, imagining the menace that waits, visualize your dream, focus on the specific image of the desire you seek. Fervently believe in the prospect of succeeding and turning your dream into a reality. Passion always empowers. The more passionate the do-it-yourself entrepreneur is about living their dream, the more they will begin to assert control over their fear.

[cameronsaunders95]

Does Meditation Help Premature Ejaculation Prodigious Tricks

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(Credit: shutterstock/Getty/Mireia Triguero Roura)

I spent more than a decade working for an organization that defended the National Endowment for the Arts. Every year, like clockwork, some Republican would magically balance the federal budget by gutting two agencies (the NEA and the National Endowment for the Humanities, or NEH) that account for one one-hundredth of one percent (.0001) of federal spending. For reference’s sake, our government spends roughly as much on paper clips and copy paper as it does on all of the nation’s theaters, museums and libraries combined.

I can provide that little factoid because I used to write little opinion pieces whenever efforts came up to eliminate these agencies. I’d help get a lobbyist involved, draft a response, activate tens of thousands of members to write and call their elected officials — the whole big show. Somehow (and it had nothing to do with our efforts) the agencies would survive.

But this is not like those other times. Today, the agencies are in real danger. Long a target of conservatives, there is nothing — and I mean nothing — preventing Republicans from finally achieving their decades-long goal. Paul Ryan, Mitch McConnell and Donald Trump all want them gone. Democratic legislators traditionally sympathetic to the agencies will be too busy trying to preserve little things like Medicare, Social Security and the very concept of public education. Even if the agencies do survive the coming Trump budget, they will be a shadow of their former selves — and they are already a shadow of their former selves.

As cultural leaders, we must face the fact that the NEA and the NEH as we have known them are likely to be completely dismantled in the next 24 months. We must also accept our culpability in the great dismantling, and recognize the critical opportunity before us.

***

When George W. Bush was elected, Dana Gioia — a critic, poet and pioneer in the marketing of processed foods — was appointed to lead the National Endowment for the Arts. Under Gioia and Bush, funding for the NEA and NEH actually increased, and for a time, arts leaders began to believe that “only Nixon could go to China.” As a marketing executive and conservative poet (a rare bird indeed) Gioia adeptly pursued a shrewd political course — making sure federal funds were strategically distributed to the right congressional districts, building private partnerships with concerned corporate citizens like Boeing, and launching splashy, uncontroversial initiatives like Operation Homecoming, the Big Read and Jazz Masters.   Following a broader trend in institutional philanthropy, the NEA began to emphasize metrics, deliverables, sustainability and the like, and the agency’s tag line reflected this new thinking. The slogan went from “Art for Art’s Sake” to “ArtWorks.”

Under Obama the agencies endured largely due to dysfunction. The arts and humanities were not a priority for Obama.   Although the agencies were eliminated in several House Budget drafts, the government’s inability to pass actual budgets led to one CR after another. (A “CR” is a “continuing resolution,” which basically means Congress opted to preserve funding at current levels for the next fiscal year.) The agencies limped along for years, and during those years, the obsession with metrics, deliverables and other corporate business practices only deepened.

This trend was reinforced by the lobbying groups supporting the arts, such as Americans for the Arts. Americans for the Arts has devoted the last decade to supporting the case Gioia made, and also the case that I used to make, and the one many other arts leaders still make. That case was almost exclusively an economic one: that the arts were good for the economy, the arts led to jobs, the arts were a good investment, etc. etc. In his “10 Reasons to Support the Arts,” Americans for the Arts lead researcher Randy Cohen cites the following:

Arts promote true prosperity.

Arts improve academic performance.

Arts strengthen the economy.

Arts are good for local merchants.

Arts drive tourism.

Arts are an export industry.

Arts spark creativity and innovation.

Arts have social impact.

Arts improve healthcare.

Arts mean business.

I’ve worked in the arts for 25 years. In all that time, I’ve never met a single artist or cultural leader who has said to me, “You know what I’m really passionate about? Improving math scores, creating exports, advancing health care and helping local merchants.” To be fair, the first reason on the list (“Arts promote true prosperity”) does make the case worth making — that the arts are central to our humanity. But even this argument is cloaked in cynical economic parlance. Items 2-10 on the list are the real defenses that arts leaders parrot — that the arts are only valuable insofar as they are economically beneficial, or they are good for the “real” academic disciplines like math and science. (The “social impact” defense argues that the U.S. military uses the arts to “promote troop readiness and resilience.”)

All of it is very clever, and at least some of it is true. But none of it has much to do with the true value of the arts and humanities. The arts and humanities have value because they make us better human beings. That’s basically it. They teach us history and encourage virtue, they help us debate serious issues in a respectful (or sometimes indirect) manner, they make us appreciate beauty, they make us more empathetic and they challenge our own beliefs. All of this helps ensure a skeptical, human and responsible citizenry. And if you don’t think that has value, well — what rock have you been living under?

A humanistic culture does not select a crazy demagogue to lead it. We are no longer a humanistic culture. One of the reasons we are not is because we, as cultural leaders, have abandoned our charge to create that culture, and do so without shame, apology or equivocation. We have spent far too much time articulating the economic and ancillary benefits of our disciplines and not enough time actually building and serving the culture.

Instead of focusing on our core artistic and humanistic missions, many cultural organizations have (out of necessity) become quasi-social service agencies, filling critical gaps in public education, health care and even care for our returning veterans. All of this is laudable work, but why have we done it? Why aren’t our public schools doing it? Why aren’t hospitals and the VA doing it? Isn’t that their job?

If we’d like to discuss metrics, deliverables and results, then we must ask how our interests have fared by employing this economic strategy. The main reason you have a lobbyist is to advance your priorities as central to the republic, and to preserve those federal agencies and policies that support those priorities. Americans for the Arts has spent years and tens of millions of dollars advancing this neoliberal defense. Have we seen a steady increase in funding for agencies like the NEA and the NEH? Or have these agencies teetered on the brink of elimination for more than a decade? Funding for both of these agencies is far below what it was in the early 1990s, even as the federal budget has nearly doubled in size. For too long, arts leaders accepted a foolishly low bar for success: the mere preservation of these agencies has been accepted as victory.

Perhaps private funding for the arts has increased? Not exactly. When it comes to institutional philanthropy in general, we have seen funding for purely artistic and humanistic endeavors shrivel up and die. Gone are the days when national private foundations made unrestricted gifts to cultural institutions simply because it was seen a self-evident public good, or because museums, theaters and libraries obviously need money to continue operating. As a result, we have contorted our programs to serve agendas that would’ve seemed bizarre 50 years ago — after-school care, basic arts education (long eliminated from most public schools, another failure), even job training and cancer care.

Where, exactly, are the results? They are not to be found in the opinions of our policymakers. Regardless of political party, politicians love to mock the worthlessness of the arts and humanities — as Barack Obama, Marco Rubio, Jeb Bush and Donald Trump have all done. You won’t find results in our educational system, which now almost goes out of its way to ensure that our children are not exposed to silly things like virtue, skepticism, empathy and aesthetic beauty. You won’t find results on college campuses, where liberal arts programs are being decimated across the country.

The strategy of advancing the economic benefits of the arts has failed. The failure has been demonstrable and total.

Tellingly, in the predictable outrage over the proposed elimination to the agencies, Robert Lynch, head of Americans for the Arts, did not even bother to appeal to the intrinsic value of the arts and humanities. He seemed to think that the opposition simply didn’t understand, and all would be well once it was explained.

“The NEA is different today. It does work for veterans and the military, benefits the economy and job development and community development,” he said to the Washington Post. “President Ronald Reagan thought eliminating the cultural agencies was worth considering, but he changed his mind, becoming a staunch advocate. A number of years later, the Gingrich Congress wanted them eliminated. In both cases, Republicans turned it back.”

The opposition understands perfectly. They’ve got all our little charts, reports and statistics. They just don’t care. They have never cared, and they will never care. We have not succeeded just because our opponents have temporarily been impeded from achieving their political objectives. All we’ve done is slow them down. It’s a Fabian strategy, and while it may have saved us from destruction, the threat will never disappear until we take the battle to Carthage.

That’s something I learned from history. Remember history? We used to think it was pretty important. Don’t we wish everyone had a good sense of history right about now? Wouldn’t it be nice if we’d made it a national priority?

Our opponents actually believe in something, and they have the courage of their convictions. They will always advocate for the elimination of the NEA and the NEH, and they will do so for myriad ideological reasons — to wit: it is wasteful government spending, it is not the government’s job to support the arts and humanities, these agencies are merely pork programs for blue states and liberals, and the arts and humanities are detrimental to the larger conservative agenda.

The opposition does not accept the concept of immaterial value. In fact, the belief in such a concept is viewed as naïve and illegitimate — but sadly not just by the opposition. Cultural leaders and our advocates have embraced that cynicism as well. We have helped our opponents achieve their goals by cozying up to their neoliberal fantasy. We have accepted that the only value in life is monetary, and if something isn’t immediately measurable, then it should not even be discussed.

It is awful that we may now face the elimination of the NEA and NEH, and I will do everything I can to prevent it from happening. But this crisis presents a remarkable opportunity for cultural leaders. We can extricate ourselves from this colossal strategic failure, and return to our true business: rebuilding the culture. We should stop being ashamed to believe in a value that cannot be weighed, measured, cut, or quantified — and to try and convince others to believe it, too.

I’ve floated these ideas to a few of my friends who work in the arts — privately, of course, because one never wants to utter such things in public. Almost all of them have said the same thing, and in the same weary, confused voice: “Well, yeah, Burriesci­­, I mean, I agree — but that’s just idealism.”

Yeah.

That’s all it is.

via Salon: in-depth news, politics, business, technology & culture Salon

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How to Manage a Distributed Marketing Team

The modern office has changed dramatically over the past decade or so. One of the most important aspects of this change is the fact that more and more people are working remotely, especially in companies that mainly sell their products or services online.

This also means that a growing number of marketing teams are distributed, which can become a problem if the challenges are not recognized and addressed properly.

So, how do you do that? How do you manage a distributed marketing team so that it is as successful (perhaps even more) as a collocated one?

Set up structured processes

The processes that we are talking about here do not entail setting up a step-by-step procedure for every little thing that a member of a distributed marketing team will be doing. However, a distributed marketing team does need to employ certain templates, checklists and guidelines to establish a certain way of doing things.

This is not because marketers on distributed teams are bad at their jobs. This is because it can be tiresome to chase around for a certain piece of information on Slack, waiting until someone finally answers to your email, or having to spend hours scouring the team’s Google Drive.

Setting up structured processes saves time and prevents miscommunication that is more likely in distributed teams.

Be smart about technology

One of the factors that contributed to the widespread practice of remote work is the availability of affordable and truly useful technology that makes it possible to even try to manage a team distributed around the world.

Unfortunately, this has opened up a whole other can of worms as badly managed distributed teams are told to use a dozen tools just for their day-to-day work.

If you want to manage your distributed marketing team the right way, you will make sure to do your research into different kinds of tools your team might need, keeping the number to a minimum and getting feedback from your team.

In case you are managing an agile marketing team, you will have to take this into consideration and review agile tools that will support your team in its efforts.

In addition to software, you might want to think about investing in some hardware, or more precisely quality cameras, headphones and microphones which brings us to our next piece of advice.

Communication. Communication. Communication

Sure, email is great for getting a piece of information across to another member of them and okay, Slack is a nifty piece of software. However, no matter how well you use chat and other forms of text communication, something will be lacking. Nothing can come close to audio and especially video, which is why you should seriously consider these options.

For example, you should at least do a quick daily video meeting at a time that suits everyone. People can call in and share what they have been doing and what they are planning to do in the period until the next meeting. This is an Agile practice that can do wonders for coordinating the team and keeping things transparent.

Some remote teams also practice pairing up two random people via audio for the day, as if they were sitting at the same desk. This can go a long way toward building a team that is more than just employees who work on the same projects.

Regardless of the way in which your distributed marketing team communicates, it is essential that you do not curb casual talk, personal stories, jokes and everything else that is a part of a traditional office.

Simply put, you have to encourage constant feedback from your team and consult them for ways in which you can promote communication even more. You have to be proactive about this and do not count on this just happening.

Meet in person

Depending on how dispersed your remote marketing team is and how big your budget is, you will be able to organize meetups where the entire team will get together in person and get to know each other better. Some teams may afford to meet every month or two, while others might only afford a single, yearly meetup.

The important thing is that you do it.

There is absolutely nothing that can replace face-to-face interaction and a single day that your team spends together at the same location will be more conducive to team building than spending a month together on Slack.

You can decide how formal to keep things, whether you want to have a structured team building meetup or whether you want to keep things casual. Both options will work and you will want to feel out your team what they would prefer.

One very important thing to remember here – either everyone meets or no one meets.

Trust your team

Some managers find it difficult to trust remote team members and they adopt an overbearing approach. They demand that everyone is at their computers not a second too late and they track every second of their time. These managers also often demand constant updates about every little thing their team members do.

This is not the way to manage a remote marketing team. You are working with adults who take pride in what they do and who want to do their best. You are working with people who want their team and their company to benefit from their work. As long as the team collaborates on planning the projects and pulls in the same direction, you can let go of the micromanagement.

Not only are you disrespecting them by demanding constant updates, but you are also wasting their time which can be spent on doing actual work instead of reporting.

Trust your team. Of course, you will want to track the progress of your projects and communicate on what can be improved. But, please, do not treat them like you would a remote team of five-year-olds.

Hire and onboard smartly

It can be quite difficult to do proper hiring and onboarding for a distributed marketing team. Adding new people to any kind of a marketing team can be challenging, let alone one that is distributed and faces additional obstacles.

For example, you will have to put more emphasis on certain skills and characteristics, such as:

Assertiveness and directness in communication

Ability to autonomously solve problems

High level of self-organization and self-discipline

Openness to giving and receiving feedback

Onboarding is also extremely important when adding new people to remote marketing teams since there is very little of that organic onboarding that happens in a traditional office. You will want to have a structured onboarding process in place to ensure that the bureaucratic stuff is handled with ease. This will enable the team to provide a personal, informal welcome to the new member, giving them an insight into the culture of the team.

If it can be done logistically, it would also be a good idea to hire new people shortly before meetups in person so that they can meet their new colleagues face-to-face.

Closing Word

Managing a distributed marketing team is not easy. It requires a lot of trust, even more communication and the ability to be realistic about how the team will grow organically and what has to be actively supported.

The good news is that it can be done and done well.

AUTHOR: Jug Babic works at VivifyScrum. He is a member of an agile marketing team with remote members. You can find him on Twitter.

The post How to Manage a Distributed Marketing Team appeared first on Facebook Advertising Agency | Facebook Marketing Company.

from Facebook Advertising Agency | Facebook Marketing Company https://voymedia.com/how-to-manage-a-distributed-marketing-team/

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Start preparing yourself 1 week before leaving, for a stress-free vacation. Make certain your family and friends know where you are going, and possess someone drive by your house to make certain things are fine. If needed, install a burglar alarm. Find a person to manage your pets and plants.

Travel agencies will often get rid of a certain airline or hotels inventory. Try looking in your neighborhood paper or any other local publications for sales and specials. Sometimes these may be a great way to go on a getaway on a tight budget. You will have limited quantities of these available, so act fast.

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Look into the internet reviews of other travelers to have a solid idea of precisely what is best to do within the destination you will be visiting. Make use of the simple fact that the internet will give you ultimate accessibility to insider information. Especially have a look at any photographs which were posted, because they can speak more details on a locale than words ever could.

Winter travel can be very stressful. Give yourself additional time as you grow ready for your personal winter vacation. Delays are always a possibility. Bring something together with you to maintain you busy, like a book, since you may have long waits at the security line or at the departure gate. Be prepared to wait. Cities which get a lot of snow and ice, may have delays of two or three hours or even more.

Research and get ready for any communications costs which you may have, in regards to computing while traveling. Knowing where you will possess access to Wi-Fi and what equipment you have got to connect at the various destinations, is likely to make your vacation easier and prevent about the fly purchases when you need to communicate.

When traveling to a new location, consider packing old clothing that you no longer care about. You will get more room inside your luggage for new clothes or souvenirs which you buy while on your travels whenever you can discard old clothing along the way. Also, travel is challenging on clothes and can wreck new ones.

Avoid visiting Europe in the hot summer time. This is actually the worst time to vacation there. This is the consensus. Another reason why is that pricing is higher, many trips are booked as well as over-booked, and there are numerous crowds during this period of the year. Experience Europe inside the off-season to view what it's like for locals.

Make use of the online check-set for your flight anytime you can. Lines at the airport are getting longer and longer, airlines continue to scale back on staff and due to this. The web check-in process takes only minutes and sometimes allows you to make seat selections and look baggage also.

Make sure you take a camera with you. Find one that is very slim and lightweight so you can accept it along with you anywhere in your trip. A basic point and shoot camera will be all that you really need to capture each of the memories you will make throughout your vacation.

Make sure you properly stretch if you are planning to get doing much walking or vigorous activities while on a trip on vacation. Additionally you would want to stretch after you have enjoyed a long flight, bus ride, or car trip. You would like to feel good while you are traveling and stop any injuries like strains or pulled muscles.

It is possible to be sure that your trips never disappoint, by adopting the foregoing strategies. Whether you discover yourself worrying about airline rates, ground transportation, hotel fees or any array of other complications, this informative article can guide you into making the best selections for your unique trip. Have a good time, be safe and remember these pointers.

Need Advice About Hotels? Read The Following Tips.

Trying to choose the right hotels, particularly in unfamiliar territory, can seem just like a daunting task at times. Perhaps you wish some advice that could place you in the proper direction. It doesn't have to be difficult when you know what to look for in the good hotel which will treat you right.

Find great hotel prices by checking out travel websites like Expedia and Orbitz. When you are a member of a hotel loyalty program, be sure to indicate this when looking for rates. Don't fail to look for other discounts for which you may qualify, including AAA and AARP.

Ask the top desk if you've left amenities in your house. Often you won't need to go over to buy things such as toothbrushes and toothpaste. The front side desk typically offers the staples available to customers free of charge whatsoever. Sure it's just a few dollars saved, but every dollar counts.

If you are considering "going green" when traveling, try going to a "green" hotel. Begin by searching for these hotels online. There are various organizations that let you hunt for these hotels easily like Green Hotels Association and Green Globe. They will have got a comprehensive list of green hotels in several locations.

It's important to make sure that your valuables are safe throughout a hotel stay, so utilize the room's safe. You may put just about anything inside, given that it isn't too large, and you also won't need to bother about it.

In order to keep up to date your running regimen on the road, be sure that your packing list includes plenty of running clothes plus a GPS watch. Get a run whenever you get up every morning. Even jogging on pavement and alongside city avenues offers you new perspective associated with a city which you visit.

Will not assume all hotels allow pets. Some hotels allow pets for any size, some have certain restrictions, plus some do not let pets whatsoever. You will not be allowed to be there along with your furry friend in case you have a book and pet an area at a hotel that has a no pet policy.

Do you stop at a specific hotel chain fairly often? Consider registering for their loyalty club. Provided that it can be free to achieve this, you actually have absolutely nothing to lose. Giving the hotel your contact details could mean getting special perks which can be used when you stay there.

Be sure and pack up a GPS watch, together with your favorite running clothes, if you appreciate running and frequently be in hotel rooms. Get up early and dress for the jog early in the morning. Hanging out on the road with your personal two feet gives you a perspective that you'll never get while riding in a vehicle.

Avoid using the cell phone from the hotel to make any calls. It will be a good idea to get a prepaid phone to produce calls throughout your stay unless you have a cellular phone. If free local calls are included in the room rate, the sole exception should be.

Keep in mind your surroundings in a hotel to stay safe. Don't open the entranceway not understanding who seems to be behind it. Utilize the peephole. Hotel residents are especially at risk of theft. Sign in with all the front desk if you can find any deliveries to the door while keeping the entranceway locked even when inside.

In the event the hotel you may have booked decreases in price before your stay, you will find websites available that offer you an instant discount. You might get a good sum of money back in the bank. The best thing about this type of site is that the opposite does not apply. You will simply have to pay the sum you were originally quoted when the rates increase.

Sign to Facebook and look for the page in the hotel you are staying at. If the staff responds, write just a little message on their page, and see. You will never know, they might provide you with a special perk! Maintain what exactly is happening in the page just in case any specials are announced if hardly anything else.

Hotels which can be in close proximity to attractions tend to be pricy. Should you not mind traveling a few minutes to attain your destination, consider staying at a hotel that is a bit further away. The rates at hotels that are a bit off of the beaten path are often a lot more reasonable than their counterparts which are right in the center of the action.

Stay away from the hotel bedspread. Even though blankets and sheets are cleaned when guests check out, sometimes the bedspread at the top is definitely not. This bedspread is where you would obtain the bacteria and germs. Get rid of the blanket and sleep in peace.

Do not take anything from your accommodation. Even if you might such as the pillows, washcloths, or towels, the housekeeping staff will most likely discover you left with something and they might charge you. Find out if that hotel is willing to sell these people to you if you are deeply in love with their linens.

Read reviews on hotels before you decide to book your rooms. Sites like Yelp and TripAdvisor have reviews from travelers who share their rate and experiences the accommodations. A hotel which simply has several reviews might not exactly present a precise picture, however, if many reviews use a common opinion about a hotel, you can rely on that more.

Do you obtain a newspaper beyond your hotel this morning? Then you will probably be charged for it in that case. To avoid being charged to have an unwanted newspaper, use the newspaper towards the front desk and inform the desk clerk that you just do not desire to get a newspaper during your stay.

Funding the proper hotel might be easy when you are aware how to make it happen. Using the hints from above are the perfect way to obtain the right hotel plus a price that means it is much better. So, recall the advice from above when evaluating a hotel and you may enjoy your stay a lot more.

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6 CRO and SEO Lessons from Top Speakers at MozCon and Conversion Jam

I just got back from speaking at MozCon the top SEO conference in the US and ConversionJam, the largest CRO conference in the world, and wow did I learn a lot. Both MozCon and ConversionJam were jam packed with inspiring speakers, extremely interesting sessions, actionable content and powerful takeaways I just couldn’t let fly by without sharing them with you guys. Below is a summary of some my favorite sessions, the top CRO and SEO lessons that included powerful tips and resources about conversion optimization, UX and SEO.

Link Building’s Tipping Point / by Rand Fishkin

It comes as no surprise that Rand’s session was a great one. As someone who isn’t a full time SEO peep, I found his tips to be incredibly helpful, actionable, simple to execute for and very profound. Rand gave us a deeper look at the link building world, rather than thinking of it as tactics, he introduced 5 long-term link strategies that work for the most successful companies in the world. In fact, Rand says these strategies are adopted by the vast majority of companies in the world and those using them correctly see great results. These are the strategies he mentioned that gave me some amazing ideas for my own site and for Banana Splash’s strategy:

The community path

The press and media path

The embed path

The partnership/alliance path

The content marketing path

Rand went on to sharing his top 10 hacks for link building, and as he should, made a point of reminding us that the best way to utilize these hacks is by connecting them to larger strategy. There are my favorite hacks that he shared:

Republishing Content – One of the most used tactics for promoting content and getting links is republishing content on platforms such as Medium and Linkedin. The key to success here, isn’t simply copying and pasting your content on these platforms (which is what most marketers do) but re-writing or editing the article and only then publishing it on these platforms.  

Anchor Text in Bio Links – Use anchor text links in your bio to promote certain links. Anchor links still work really well for rankings as Rand showed us how he promoted his wife’s blog in his own bio and got ranked for new search terms.

Using Local Links– This is an awesome way to find new sites you want to get a link at according to location. First find your two most popular competitors in your region, then combine their names with your region as a search query and discover new relevant websites that could recommend you too.

Giving Testimonials & Case studies – another awesome way to get links is with testimonials and case studies. Usually we just ask our partners and clients to write something for our site, however, by writing a testimonial, review or case study for their site, you get a direct link to yours.

Get the full slides and examples here.

29 Advanced Google Tag Manager Tips Every Marketer Should Know / by Mike Arnesen

In probably the most actionable session I’ve seen in ages, Mike Arnesen blew us away with some amazing tips about Google Tag Manager. Mike basically covered 29 ways we can up level our GTM usage, track better and become smarter marketers. Some of my favorite tips included:

Mike started off by helping us make sure that GTM is present on all the most important pages of our site. To do so he used ScreamingFrog which is a great tool all marketers should check out.

One of my personal favorite tips he shared (#3) was a way to track the most valuable clicks on our site (the ones we care about) without involving a development team/person. This to me is one of the most important tips as there is nothing more frustrating than waiting on someone else such a developer to get things done. It’s frustrating and makes it even harder to launch tests which is why we built Banana Splash the way we did – designers and developers free.

Mike went on to show us how to track file downloads, outbound clicks, merge GA and CRM data and most importantly how to configure cross-domain & subdomain tracking all in one session!  Check out Mike’s incredible list of tips, links, screenshots, videos and tutorials here.

How to Be Specific: From-The-Trenches Lessons in High-Converting Copy / by Joanna Wiebe

Another great session that came as no surprise was by Joanna Wiebe of CopyHackers. In her session Joanna gave us some great actionable tips on how to grab our customer’s attention in email marketing and get them to perform an action rather than closing our email and never opening it again.

The first rule is simple yet extremely important – Make it obviously about me. This is also one of the main pillars of the emotional targeting and persuasive design course and probably why I connect with it so well. It’s easier to pay attention when it’s obviously about me. Walking us through an entire case study with Wistia, Joanna showed us how they optimized Wisita’s email campaigns for higher conversions by feeding their customer’s ego, connecting the email to their life, empowering the customer and using a call to action button in first person.

The second rule was “connect the dots for “ME” and tell ME exactly what and HOW to do it”.

The third rule focused on it being easier to pay attention to what customers can visualize. This is where Joanna made it clear for all those who doubt – people read copy whether long or short if it helps them. If it doesn’t they won’t even read your short copy.

Get the full presentation to see the play-by-play of how Wistia increased their conversion rates here.

The Secrets of how Amazon Crushes the Competition / by Bryan Eisenberg

While most people analyze the tactics Amazon uses to increase their sales, Bryan who did the opening keynote for Conversion Jam focused on the strategies Amazon uses and how all marketers can and should use them. My favorite tips and strategies include:

Obsess about customers – Apparently, everyone at Amazon has to spend 2 days a year working with the customer success team answering emails, phone calls and helping customers out. This is one of the ways Amazon ensures that everyone within the company talks to customers and optimizes their specific work according to their needs and feedback. Whether you’re in marketing or maintenance, talking to customers matters.

Continuous optimization – every year Amazon runs over 1,900 experiments. They don’t test variations for the sake of testing, instead they test big ideas addressing the little things that change processes within the company, for example “the ready to buy area”. The key to testing at Amazon is that they don’t just test for design, they test to change their business. Each test tells them more about their customers and helps them optimize their tactical operations such as shipping, packaging and much more.

Culture of innovation – Amazon spend a LOT on research, investing in new categories and ideas. As my favorite saying goes, Conversion optimization is not about your website, it’s about every part of the experience – finance, returns, customer success and more. Everything needs to be optimized in the company, from the cleaning process to marketing and robots that deliver the products. It’s all about customer experience and Amazon is nailing it.

Top 7 ways to sabotage your Google Analytics data / by Annie Cushing

Annie gave us the ins and outs of Google Analytics. This isn’t the first time I’ve seen her on stage and I absolutely love how nerdy she gets about data. She LOVES it and has a great way of teaching marketers on all levels how to take their GA skills to the next level. My favorite tips from this session include:

You know that annoying feeling you get when you check Google Analytics for traffic sources and just just “direct” or “other”? Well there’s a quick fix to reducing the amount in these channels by tagging all links you publish on social sites and email with campaign tags. It’s an awesome and simple solution that will prevent email traffic for example from showing up as direct traffic without these tags.

Another great tip for the channels issue and for finding misstagged campaigns is checking your (Other) channel in the Channels report by switching primary dimension to medium.

A last great tip from Annie that is true not only for Google Analytics data is simple: Don’t send your visitors away to do what you want them to do most (check out, sign up for an event, book a hotel, etc.). They take their most critical data with them!

Annie has a huge amount of , online courses and templates for rocking Google Analytics. Be sure to check them out.

One Click & Nothing to Purchase; Redefining News Media CRO / by Unn Swanström

Watching Unn on stage was a lot of fun. As a UX designer, she shared her experience working for some major publishers in Sweden and gave us a look into what she’s been testing to optimize content sites and blogs. Her most relevant tips discussed metrics you should follow and behavior to look out for:

How to give relevant recommendations:  It’s about understanding who your reader is and how you can create a better experience for them with relevant recommendations. To do that, Unn suggests to look at your data and start asking your customers questions that will start identify different segments and categories of readers that use your service in similar ways. Once you know what they’re doing and reading on your site, you can highlight those behaviors and encourage them even more.

Check: Are visitors really reading? Another important aspect for content sites and blogs is understanding not just what people are reading but how far they scroll, the time the spend on the site and how fast or slow they scroll. Don’t just look at one metric (time on site), get the whole picture of how people read and then optimize those sections in need.

Retention – The key to a better reading experience is giving readers a good experience in and to do that you have to combine the two most important parts of research: Quantitative data and qualitative data.

So, those were my top CRO and SEO lessons from these great conference I’ve spoken at. The last session I’ll share with you is my own.

The Mobile CRO Equation – How to turn more mobile visitors into customers

During this session I dug into the importance of understanding that mobile visitors are not mini desktop visitors. Because most marketers design for desktop and adapt to mobile, there’s a 270% gap in conversions. Which is why we have to start optimizing for a dedicated mobile experience.

My main points covered the psychological and behavioral differences between someone on their phone and someone on desktop, why we must create a personalized experience for mobile visitors and how to do so with the mobile web equation:

Mapping out the 4 most critical stages of a mobile journey, I showed how to address key pain points within your mobile funnel and how to optimize for them.

My next stop is at Google’s LCS Conversions event where I’ll be meeting the talented web psychologist Nathalie Nahai and the brilliant optimizer Craig Sullivan for 2 full days of mobile web and cross device optimization.

Stay tuned for some additional tips and sessions from my next conferences.

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https://getuplift.co/6-cro-and-seo-lessons-from-top-speakers-at-mozcon-and-conversion-jam/

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WIDA Available Assets

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Social networking site Tactics.

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The additional web content you upload on Twitter, the far better off you are actually going to be. If you yearn for to make an effect, you need to upload a whole lot.

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A common (and understandable) error that a lot of men and women make as they’re diving into social participation would be to limit their content to promotional updates. Things have changed, although this is reflective of the advertising world where all push messaging is only that we construct our marketing efforts on community, involvement, and trust.

There is, of course, place and a time for promotional and marketing messages, but do not limit yourself. Consider broadening your range a little. This decrease the load of creation and will make your content more attractive. Some choices for types of upgrades may include:

Content: It is a fairly safe bet that if somebody is following you they are interested in what you offer. It is a much safer bet. Share content that related to something or your organization involving interests of your audience. If you’re a clothing retailer, you can post from a designer about beauty trends or information. These topics likely align with your audience’s interests.

Replies: Not every upgrade must stem from first ideas of yours; you are able to bounce off the thoughts that other folks are already posting. Discussions are relied on by Social networking jump in and become a part of them. You can search for Twitter chats which are related to and dip your brand in. This is also a fantastic way to acquire your brand more visibility.

Business information: If your organization does amazing volunteer work in your area, do not be shy about sharing it! You need to share that when there’s a showing at the company Halloween party. Giving a peek into community and the culture within a company goes a long way to building relationships. Social media provides a way to begin this.

Jobs: Social channels may be a remarkably fruitful place to discover new talent and promote job openings. Media is being increasingly used by Job seekers as a means of learning about their open positions and companies. Get out those listings there and make sure you highlight the ones that are main.

Jokes: This is a tricky one, and it is more of a branding question than anything else. First of all, understand what type of character it embodies and what your brand is. You might prevent this sort of post, if humor isn’t a part of this. It be embarrassing and may backfire. Safety first, if you will try comedy! Make certain you aren’t sharing something which could be offensive by analyzing it amongst friends, your colleagues, or family. Always err on the side of caution with sensitive issues; a tragedy can be quite debilitating. Once you’ve made sure the humor is okay, make sure it’s actually funny, as a poor joke is just embarrassing

How often do I need to upgrade my account? Is a question that is frequent, and there’s no right or wrong answer here. It depends upon what you need to say, and what your audience desire. There’s been some research on this subject that may work as a principle in your efforts. Reality that is universal is that media status updates do not last long. A tweet’s half-life, by way of instance, is 18 minutes for most users. This number isn’t supposed to imply you need to post that often, but instead understand that sending out an upgrade does not mean it will stay visible. Users proceed to more things in their newsfeeds. The takeaway here is to keep an eye on how long something is engaging and sharing. This is indicative of the quality of your articles

Again it all depends on what’s suitable for your organization. By way of instance, media books or news organizations could be expected to update many times every day, whereas this rhythm would exhausts a clothes retailer and turn users off. You do not want to talk for the sake of speaking; do not post updates to fulfill a quota, if you do not have anything of worth to add. Having said that, you’ll need to be certain that your account updates. You want them to understand if they don’t, they are missing out on some fantastic things.

Fostering engagement comes in two flavors. The first is reacting to customers mentions, questions, commentary, etc.. It’s crucial to be active and present, and this also means responding to all of their questions and user opinion. The quantity at this stage in the game should be manageable for most.

The taste of participation is what results from a strong content strategy that is data-driven. By taking a look at things like conversations and search queries, you can start to build the foundation of a content strategy that is good. You must collect data, as you are sharing this content throughout your community. Consider all of the data to be feedback on how you are doing. You might reevaluate the timing of your upgrades, the format or sentence structure you use (are you asking questions, making bold statements, etc.), and even the sort of media you are using.

Ask for help: Want your community to assist or participate in a specific way? It’s as easy as asking. If you have earned their allegiance by building investment and value you can ask participation, product feedback, or whatever you require. You need help sharing or supporting a program or piece of content. You have made the connection investment.

Monitor and listen: Monitor social channels as often as possible. Services which will help push notifications so that you can make certain you’re not missing conversations . There are an infinite number of programs for Twitter and Facebook. Frequently various platforms’ tools will have this functionality. Genuinely listen to what your customers tell you as you track. Social listening information provides insights for businesses and brands ready to listen.

Keep it simple: Too many choices may also be no choices. If your audience is not on a network that is specific, why would you market that sharing option? Conversely, if your primary focus is B2B, you may (for example) not have to add Pinterest as a sharing option. Look over your audience that is social and match your offerings up .

Individuals enjoy competition being rewarded for accomplishments, and incorporating game-like components into your marketing mix can help you inspire a community. Foursquare is one example of this, moving its users via badges and mayor ships. You are able to identify ways to give incense to your community in ways that align with your business goals. This can be a excellent way to increase the amount of replies your community is currently providing in a help forum, include achievements and levels for answers, for answering questions, or for sharing out questions. Match up targets and behavior. These efforts can build on raising sentiment, your social advertising, retention, and loyalty while churn, acquisition cost, and customer service expenses.

Cross-promote: There is nothing worse for a user than being unable to locate your content, and cross-promotion is a simple way to help prevent that from happening. Your site is linked to. Keep all of your profile titles exactly the same across all social stations and cross-promote your account. Build and market a special value proposition for each account. Think about it, why would a customer want to accompany you if you are already followed by them on Facebook or want to? Ensure that you give them a reason.

Consistent branding and voice There are lots of components that go into a new brand, both visual and otherwise, but ultimately what it becomes is the promise to your clients. You specify what your product offering attempts to fulfill their experience. A “brand” can feel like a very amorphous notion; but consider the fact that your company’s brand helps add tangible value into the organization, and if handled appropriately, it can help to look after the investments made into the business over time. How one determines a brand’s value is a endeavor.

Your presence is an extension of your brand, allowing that to reach more people through experiences. This can be both a danger and an opportunity, therefore it’s important to devote the time required to decide and specify what your brand is going to be from the social environment, as inconsistency in this area may cause a disjointed customer experience (or even a negative effect).

Providing a branded customer experience that’s totally agnostic of location, community, or website will serve to enhance memory of, your community’s understanding of, and ideally preference for your brand.

ULU Social Media

[lucyariablog]

10 Interview Questions to Help You Separate Content Marketing Rock Stars From Wannabes

Before I begin, I want to say, “Thank you, internet,” for spawning countless occupations that simply couldn’t exist without you: web designers, app developers, SEOs, and, of course, content marketers. Plenty of the roles suit both creatives and techies.

Digital careers are relatively new and exciting, both for employees and employers. That is, aside from one small problem: How do you pinpoint the best candidate to fill a role that didn’t even exist a few years ago?

We’re all familiar with the typical interview questions:

What are your weaknesses?

Why do you want to work here?

Where do you see yourself five years from now?

There’s nothing wrong with these questions in principle, but they reveal little about someone’s suitability for filling a digital role – content roles included.

Perhaps more worrisome, the digital industry seems to be a culture of inflated egos. It’s easy to exaggerate skill sets hiding behind a screen, and it’s understandable why someone might want to. Unfortunately, this attitude often extends offline and into the office.

Faced with the potential of having both content marketing rock stars – and the wannabes – knocking on your door, how do you separate them?

HANDPICKED RELATED CONTENT: 10 Interview Questions to Find the Best Content Marketers

Here are 10 questions you can ask.

1. How do you generate ideas?

Does the candidate lead a monthly scheduled brainstorming session, sitting down with the team to hash out ideas? Or is the candidate thinking about the next viral hit during the commute to work, while consuming content others have created, or even as they sleep?

Rock star content marketers don’t resign idea generation to a meeting room or whiteboard. They understand that such a regimented, pressured environment rarely leads to great ideas. They know that the best ideas often arrive unexpectedly.

Rock star content marketers don’t resign idea generation to a meeting room or whiteboard, says @SujanPatel. Click To Tweet

The greatest content marketers are always prepared. They know that the concept that could lead to their next winning idea could come to them anywhere, at any time. They’re never without a way to jot it down – whether that means a pen and paper on the nightstand or an app like Evernote on their phone.

HANDPICKED RELATED CONTENT: 3 Unthinkable Behaviors Behind Truly Creative Content Marketers

2. How do you decide whether an idea has legs?

The ability to listen to and trust your instincts is important in all areas of your life, not just content marketing. People who rely entirely on what they believe will work, however, are a liability. A great content marketer uses facts and logic alongside instinct to assess whether an idea is worth pursuing.

A great answer to this question might entail a rundown of some of the key principles of successful content. For example, great content should be:

Simple – It is easy to understand.

Unexpected – It stands out and surprises its audience.

Emotional – It makes an audience feel (whether that’s happiness, sadness, or something in between).

Actionable – It should inspire the consumer to take action on account of it (usually, that means sharing it).

4 principles of successful #content: simple, unexpected, emotional & actionable says @SujanPatel. Click To Tweet

The best content marketers will run through these principles before moving forward with an idea and should be able to explain them to you in an interview setting.

3. How do you promote your content?

Ask candidates to talk you through their process for promoting content. The right candidate should know that creating great content isn’t enough to make it go viral; that only happens when it’s shared by someone who can get the ball rolling.

Sure, once that ball starts rolling, a content marketer can sit back and watch the rewards come in. Until that happens, though, it’s full steam ahead. Sending out 20 emails and hoping for the best simply isn’t good enough to promote content successfully.

There are no set rules about how much time we ought to invest in promoting content. For some, it’s a 50/50 split. Social Triggers’ Derek Halpern recommends that marketers spend 20% of their time creating content and 80% promoting it.

Marketers should spend 20% of their time creating #content and 80% promoting it says @derekhalpern. Click To Tweet

There’s no right answer.

What matters is the candidates’ ability to talk through a variety of tactics that they employ to promote content. You want to weed out any one-trick ponies. A good answer would be composed of a variety of promotional tools and tactics.

A better answer would include an explanation of how certain tactics are best suited to particular types of content.

A great answer would cover all of the above and talk about how to divide time and budget. For example, the rock star candidate might discuss implementing a multi-tier outreach strategy – one that entails sending highly personalized emails to a small group of tier-one prospects, sending slightly personalized emails to a larger group of tier-two prospects, and finally, automating an email campaign to an even larger group of tier-three prospects.

HANDPICKED RELATED CONTENT: 8 Nonobvious Tips to Promote Your Content

4. Which piece of content are you most proud of (and why)?

This question might be obvious, but it’s critical.

A candidate’s most prized piece of content tells you a lot about the individual’s potential as a content marketer and, perhaps more importantly, about his or her values.

If they cite content that sucks and can’t offer a valid reason why they’re proud of it in spite of that, you know they’re probably not going to be a good fit.

Perhaps they worked on it for a particularly tricky client and felt that the deck was stacked against them but still managed to pull a piece of content out of the bag that made the client happy and got results. Maybe it’s because that piece of content secured a mention on a site the candidate had always wanted to get featured on.

These answers tell you what that candidate values most and helps you assess whether their values line up with your own.

If candidates pull up a great piece of content and explain that they’re proud because it gained 40 links, sent 10,000 referral visits to the site, and resulted in three high-ticket sales, that’s an obvious rock star.

5. Which piece of content are you least proud of (and why)?

All content marketers have produced content they’re not proud of. Anyone who says otherwise is new to the role or lying. They’re also a surefire wannabe.

It speaks volumes when candidates can own up to their mistakes. You’ll also learn a lot from their reasons. Are they not proud of the content because they don’t like the idea, the execution, or the response it had?

Great content marketers will be open to owning up to their failures, and open to explaining why.

Great content marketers will be open to owning up to their failures and explaining why says @SujanPatel. Click To Tweet

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6. What do you know about SEO?

Every content marketer should understand at least a little bit about SEO. Neil Patel once wrote about how SEO is all about content marketing, noting that too many marketers treat the two subjects like this:

As he explains, marketers ought to see SEO and content marketing like this:

Rock star content marketers should understand the importance of keyword research and the placement of those words and phrases within content and meta tags. They should be aware of the impact of duplicate content, know how to prevent it and, ideally, have a grasp of how their day-to-day work affects a website’s visibility.

HANDPICKED RELATED CONTENT: Excel at SEO With This 15-Point Plan

7. How do you measure content’s success?

Don’t automatically write off the candidates who say they measure their content’s success from social shares and links, but expect a better answer from content marketing rock stars.

Given that not all content pieces have the same goals, they should not be measured by the same metrics. For example, an infographic is almost always designed to get links, but a long-tail article’s primary goal generally is to drive traffic.

The best content marketers understand that the success of their efforts can’t always be measured the same way.

The best content marketers know #contentmarketing success can’t always be measured the same way. @SujanPatel Click To Tweet

HANDPICKED RELATED CONTENT: The Secret to Content Marketing ROI

8. How do you react when content bombs?

Do candidates blame everyone else? Do they say the content was great, but everyone else just didn’t “get it”? Do they say they didn’t tell enough people about the content, or they didn’t tell the right people?

Or do they sit down, think carefully about the content they created and what they did to promote it, and try to figure out why this one failed to resonate with the target audience?

Great candidates are honest and reflective about how they contributed to the content’s bomb.

What separates the wannabes from the rock stars is how they handle that failure. Do they learn from it? Or do they blame the failure on something outside of their control and try to forget it ever happened?

The best marketers will always take responsibility for their mistakes and, more importantly, learn from them.

9. What book had the biggest influence on your approach to content marketing?

There is largely no right or wrong answer. Books are subjective. It’s not your place to dictate what someone should find influential. The key is that the candidates answer the question. It shows not only that they’re an avid reader but also that they pay attention to content they read and apply the lessons to their day job.

HANDPICKED RELATED CONTENT: Holiday Gift Guide: The Most Significant Content Marketing Books Published During 2016

10. Which industry blogs do you follow?

This question is similar to the book question. Again, you’re not looking for the candidate to name any blogs in particular. What is important is that they can answer the question.

HANDPICKED RELATED CONTENT: 22 Blog Posts That Content Marketers Can Be Thankful For

Conclusion

While you shouldn’t write off candidates for a vague answer or lack of response to one question, you should take pause to think more carefully about their responses to the other questions. By the end of the interview, your rock star candidates will have given thoughtful, insightful responses to almost all 10 questions.

What questions do you ask a prospective content marketer to help separate the rock stars from the wannabes? Let me know in the comments.

Want to be able to have a great answer to No. 10? Subscribe to CMI’s free newsletter.

Cover image by Joseph Kalinowski/Content Marketing Institute

The post 10 Interview Questions to Help You Separate Content Marketing Rock Stars From Wannabes appeared first on Content Marketing Institute.

from http://contentmarketinginstitute.com/2017/01/interview-questions-stars-wannabes/