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ibeati · 4 years ago

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2008 Internet Real Estate Agent

Happy New Year! Here's to 08 being the year for taking your business and personal life in their highest level. The need for people to connect and exchange things and services has been one of civilization's ongoing themes. Currently, the need for people to get on the internet and search for real estate advice is going to increase exponentially. The big question is, not even how technology will advance the real estate industry, but rather how will you use it. 2008 poses many challenges for those real estate industry and its irrevocable relationship with the internet. Ways are you positioned to garner your share of particular real estate leads and marketing potential of the internet? Presently investing in old traditional training techniques of sending through post cards, fancy listing presentation displays and a creative tag line? You already know that marketing to your sphere regarding influence and past clients is essential. But what other enterprise systems have you implemented for seller or buyer brings? How are you spending your education dollars and instance? Now is the time to take action. Search engine optimization and online lead generation is a cut-throat game, and it is growing more competitive by the day. You've see the articles, watched it on the news and read the press releases. The biggest companies in real estate are investing any lion share of their resources to the internet. No more good old traditional training, old school marketing or ideas. Big corporations are dumping money into their internet business in order to contend in the networked society we live in. What are you going through now to further your education and online real estate leads business? That's your challenge in 2008 and outside of. As I've stated before, you can still create a highly successful online real estate lead-generation business. However , these days will be numbered. The Web is big, but it's a finite reference. Well, more accurately said, cyberspace is infinite, and yet people will only dig so deep. Real estate Web sites who capture the top spots in the search engines are garnering premium quality leads and massive lists of interested buyers along with sellers. But, as more and more big-brand companies compete and even figure out how to grab high ranking search engine positions, they will slowly but surely elbow out the little guy. It's the nature of an market place to be "open" to early adopters at the beginning and then gradually close to only those that can afford the great investment of time not to mention money needed to stay competitive. As more and more buyers and also sellers use the Internet for real estate research, the "evening plus weekend traditional real estate agent marketing model" is fast staying extinct. If you want to stay competitive in the period ahead, you will have to grab a piece of the Internet action, and now is the time to grow your foothold. You CAN still create a successful real estate over the internet lead-generating business. You CAN still get top spots from the search engines. It's not too late, but I guarantee any time you wait, it soon will be. More and more, I get enquiries from companies selling real estate leads. They notice Now i'm everywhere on the internet. My sites rank very high organically just for specific real estate search terms and cpc. I also personally own the right spots on other real estate portals that travel targeted traffic to my listings, my sites and sure..... generate high quality, exclusive leads. I just received a label from a company selling real estate leads. As published into my book, Internet Real Estate Agent: A Guide To Dominating Internet Realty Leads and Marketing, there are specific questions you must ask in avoiding wasting money and time. After going back and to fruition with the skilled sales rep., I was able to hone down the fundamentals of how the program works. Here's how their direct program works: 1 . A person is watching television, listening to the radio and / or sees a banner ad online. The add is expecting the person to call a phone number to learn about a real estate place a burden on advantage and commission rebate back to them if they obtain or sell real estate. 2 . Pay $60 a month for just a zip code. 3. Pay 19% referral fee within closing (this gets split between the "lead company" as well as customer at closing). 4. Here's the kicker.... the particular leads are given to 7 other agents as well. The real estate sales lead business model isn't new and many providers have a slight variation to it. Personally, I would never order leads from this business model. I prefer to create my own exclusive cause systems. Here's some of the pitfalls with the real estate lead business design you're being sold. 1 . Leads coming from TV, Print, r / c or the internet that rely on some form of incentive offer are likely to be very low quality leads. One of the incentive offers is a "commission rebate program". Need I say more? 2 . The reason pay a monthly fee so you can compete for the result? Why not get EXCLUSIVE leads that are not incentive qualified prospects. You can't do every lead program on earth, so find and chose how you spend your money and time. 3. I have a hard time paying a referral fee to a professional when I'm competing with other agents, given the minimum quality lead and there's no personal relationship. That's not the referral, it's a lead. No relationship, no history rarely are commitment from the potential customer to use me. I like paying reference fees to agents that have personal relationships with their authentic clients. When I get a referral call from another professional, they know the person being referred to me and When i get the client. That's a real referral and qualifies towards the big referral fee. 4. There are so many ways to produce leads. You should pick and chose the best ways to spend your time and money. After reading Internet Real Estate Agent, you won't come prey to poor Internet business models. You may make a mistake or perhaps two--I do from time to time when trying something new--but, all these mistakes are quickly remedied. You will understand exactly how to extend your real estate website, what to know before buying a properties website, advanced concepts for Google AdWords, how to current market your listings online for more leads, the shifting Broker/Agent model and much more. Discover how to set up your own internet realty lead generation machine. Don't be dependent on any one company for sales opportunities. Get educated and become independent! The book will draw you through a tremendous amount of information and facts, not hype, regarding Word wide web real estate lead generation and Internet marketing. It's the lowest cost real estate instruction and education you will ever spend. It's all about word wide web real estate lead and marketing. Keep this book with you and use it as a trusted reference guide. Start working with your Web site, and then move onto the other areas of online list size and Internet marketing. Once you have your online real estate lead-generation business put in place, it really will run 24 X 7, by positioning the right message in front of the right people, at the right occasion. Agents and Brokers already know they need to market to history clients and their sphere, but it only gets you will so far. They also know the urgent need to embrace the world wide web. The value of traditional farming techniques is diminishing. It's a fact, everyone is mailing something; everyone is doing longer open properties; and everyone is getting into the real estate business. But, rarely anyone is doing online advertising. Even fewer are doing it ideal. In fact , most agents and brokers attempting to do web based lead generation and property marketing are doing it totally erroneous. Don't waste money and time by buying leads originating from a company that sells false dreams of Internet riches. Take control of your business lead systems and start implementing your prepare today. Here's a short sample from the book: Marketing Your own Listings for Leads The majority of this book has been regarding creating a real business Web site, driving quality traffic with your Web site, and converting that traffic into leads. At this time let's focus on how to create more business by online marketing your listing online. You've worked long and very hard to get the listing, now let's leverage that listing to set-up more business. For most of the homes I've sold, typically the buyers began by viewing the pictures and information online and then contacted me about a private showing. Any time you market the property correctly, you will get leads. Using the list of selling resources below, I average over 2, 500 precise property views for each listing. I get highly capable internet buyer and seller leads when marketing a home online. Think about that for a second. Online, people are hunting for a specific home, in a specific area, in a specific college district, in a certain price range, etc .... and my entries are showing up. That's a ton of quality traffic the majority it was free. I just read the other day about a Home of Technology who serves on a major MLS panel who said the traditional business model of getting leads from sustaining open houses is almost dead. People are using the Internet for researching, and they are contacting an agent long before they enter the house. Dependant on my personal experience, I agree with this assessment. Having expended many Sunday's working at open houses, I think it's very rare for someone to walk through the door as well as say "I don't have an agent. " The following list of strategies will put you in a position to actually make more money from each one listing you have. If you don't have any listings or are having their first go real estate, I suggest approaching an agent in your office that has a list of and ask if you can do some Internet advertising for him or her. Be sure that you abide by any local MLS rules you have...

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wicca-and-astrology · 4 years ago

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2008 Internet Real Estate Agent

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thirdorgan · 5 years ago

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2008 Internet Real Estate Agent

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henbutane3 · 4 years ago

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Office Fit Out And Repair.

National Building And Construction Code.

Content

Exactly How The Residential Property Remodelling And Also Repair Solutions In London Job.

Rj Repair Providers.

Start Your Job.

Small Orangery Conservatories And Glass Conservatories.

Allow The Sunlight In! Whatever You Wished To Know About Sunrooms

Newly Developed Residences.

With that said in mind several experts at the Federation of Master Builders have fed their expert knowledge into the complying with list of concerns you need to think about. At the end of the day, there are simply some designs that click as well as others that seem wonderful in the abstract however fall short to come up to our expectations.

How do I find a good local builder?

1. Find a Builder Working Locally. 2. Find a Builder Other Tradesmen Recommend. 3. Find a Local Builder Through a Friend. 4. Always Talk to Previous Customers. 5. Find a Builder Online. 6. Ask your Designer to Help You Find a Builder. 7. Ask the Building Inspectors. 8. Beware of 'Too Good to Be True' Quotes.

Evaluations that have a rating of fewer than 3 stars, a missed consultation or if the investor is not advised, will certainly not instantly show up. This is to ensure that our complaints group can examine what has actually taken place.

What is the NCC code for Australia?

The National Construction Code of Australia (NCC) was previously known as the Building Code of Australia (BCA). It is published and maintained by the Australian Building Codes Board (ABCB). It contains technical provisions for the design and construction of buildings and other structures throughout Australia.

Just How The Residential Or Commercial Property Renovation And Refurbishment Solutions In London Job.

Customers' names and addresses are never ever released, and we do not publish anonymous feedback. We protect our participants versus rogue customers or deliberate anti-competitive behavior. Each month we intend to check and also confirm 30%-- 40% of comments received. Credit History Look At Limited Firms - we carry out a Credit scores Look at applicants that are Limited as well as Minimal Liability Partnership business to examine their monetary history. " His van will most likely be unmarked and also it's most likely that he won't look smart and also professional."

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How can I generate more work?

So, without further adieu, here's our top 10 ways builders and tradesmen can generate more work. 1. Website. 2. Social Media. 3. Flyers. 4. Email. 5. SMS. 6. PPC (Pay-per-click) Advertising. 7. Referral sites. 8. Partnerships. More items

A little planning at the beginning can go a lengthy method towards decreasing costs in the future. Knowing home shed bespoke and your family need is the initial step in finding the excellent house.

Start Your Task.

She states that when you recognize that you are, you'll know why you're attracted to specific individuals. Subscribe to our totally free e-newsletter this October for your chance to win a ₤ 50 John Lewis coupon. With their extensive home as well as yard collections you'll be ruined for choice. For the most recent news, recommendations and exclusive money saving offers. Once you have actually sent out your invite to tender phone round to confirm that is intending to place in an entry, invite them to visit your website and verify your target date.

What is a cowboy builder?

From Longman Business Dictionary ˌcowboy ˈbuilder British English informal a house builder with no proper training or official QUALIFICATIONS who does work of a low standardDo-it-yourself decorators and cowboy builders are ruining Britain's historic towns.

As the name suggests, this type is fantastic at dealing with people. Arbitrators intuitively recognize what others are believing and feeling.

So they are reflective and also self-analytical-- men and women who get a kick out of journeying into their ideas as well as motives. As a result, when they form a collaboration, they like to dig deeply into the staminas as well as weak points of the partnership. ( Oprah.com)-- According to connection wizard Helen Fisher, PhD, there are four individuality kinds-- Traveler, Builder, Arbitrator and Supervisor.

Tiny Orangery Conservatories And Also Glass Conservatories.

When you are comfortable after experiencing a certain format, that ought to imply a great deal more to you than requirements on paper. The very best method for space to be used differs substantially based on the conditions of individuals and also households, and also also if we can't place those elements of the excellent home plan into words, we understand it when we see it. It is impossible to find a house that has every little thing you desire and absolutely nothing you don't, however that does not imply you won't still enjoy. All you require to do is focus on by choosing the attributes that are most important to you and approving that even something you love could have its negative flipside.

Not all of the subsidiaries have Bouygues in the name; however, they're involved in numerous parts of the construction and also facilities markets.

Skanska utilizes roughly 43,000 individuals and also has an annual earnings of $18 billion UNITED STATE dollars.

The firm employs over 135,000 individuals and also has a yearly profits of around $45.5 billion UNITED STATE dollars.

Like a lot of the other companies on this checklist, they as well function internationally.

As well as will certainly be dealing with a big infrastructure job in Kenya this year, together with others.

PowerChina is among the biggest building companies on the planet and also is among the biggest companies in China.

Some attractive layout will certainly be swallowed up when paired with clashing coatings, which reduces the charm of the structure and its components together. A vital active ingredient to any type of terrific house design is the kitchen layout. Be sure that it has whatever you will certainly need to enjoy this room. Revealed is a beautiful premium cooking area from this high-end craftsman residence plan. Try To Find POWER STAR/Green house plans offered by firms like Your house Designers to ensure you build the most energy-efficient residence for your location.

The expense of your house construction will count heavily on the size of your residence, as well as the intricacy of the layout. Start the look for the excellent desire residence by selecting a sensible size as well as an idea of how you would like to see it used. A great method to begin looking for your dream home strategy is to browse Direct from the Developers' collection of New House Plans. This brand new craftsman cattle ranch house strategy includes great deals of flexible attributes.

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Newly Constructed Houses.

Taking specific pride in maintaining social norms, many are standard, as well as they typically have a strong moral touch. Builders do not obtain burnt out quickly, which allows them to be methodical, dedicated, as well as trustworthy. Many thanks to all these strong high qualities, they often tend to be regarded as pillars of the area. Tranquility, affable, and also individuals oriented, the Builder's character is influenced by the serotonin system.

How much does Checkatrade cost?

What will it cost? Checkatrade membership costs between £69.99 +VAT and £119.99 +VAT a month, depending on your trade category and contract type. Additional trade categories can be added for an additional monthly fee. Contact our membership team on 0345 2411 393 or complete our online form here to find out more.

When preoccupied with work or personal goals, they can show up withdrawn, distant, also chilly, and also are normally not curious about making social links, with the exception of those that serve or amazing to them. Negotiators have particular characteristic that have actually been related to estrogen. Although estrogen is referred to as a female sex hormone, males have it, too, and there are lots of male Negotiators.

Determine what is nonnegotiable, maintain an open mind for the remainder, and also weigh the advantages versus the disadvantages of each residence plan. Often we obtain caught up in the smaller sized details of a home as well as neglect that we can conveniently make tweaks. It's the format of the structure that ought to have your interest. The setup of walls and rooms defines a residence, not what fixtures it has.

How do I leave feedback on my builder?

When you have decided which tradesperson you would like to carry out your job, click the hire button their profile to notify other tradespeople that your job is no longer available. https://trusted-builders.co.uk/multi-storey-extensions/ allows you to leave feedback when the job has been completed.

They artfully checked out faces, positions, gestures, and also tone of voice. Their rate of interest in identification extends not only to others but to themselves.

As soon as you make sure the room is what you want, the matter of interior design allows you to genuinely tailor the house. It could be in your benefit to modify a residential or commercial property rather than continue looking for one that fits your demands specifically. Ask local architects for assistance when making best use of the potential of a home, as well as you possibly will not require to shop around as a lot. If your grandma's antique corner hutch definitely has to be included in your brand-new home, be prepared to gauge it and find a place where it can be appropriately displayed. Enhancing a residence with furnishings that you already have can both make the new residential or commercial property currently feel like home and save an excellent amount of cash, however it does need mindful preparation.

Social situations are usually fun and also kicking back for Home builders; they like to network. Due to the fact that task and commitment are their strengths, they usually get a dedicated pack of peers and also buddies. And they're true guardians when it concerns family and friends. He or she frequently picks to do a good task as opposed to please others. As a matter of fact, Directors are the least socially skilled of the four kinds.

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wickedbananas · 7 years ago

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How to Track Your Local SEO & SEM: A Guide

Posted by nickpierno

If you asked me, I’d tell you that proper tracking is the single most important element in your local business digital marketing stack. I’d also tell you that even if you didn’t ask, apparently.

A decent tracking setup allows you to answer the most important questions about your marketing efforts. What’s working and what isn’t?

Many digital marketing strategies today still focus on traffic. Lots of agencies/developers/marketers will slap an Analytics tracking code on your site and call it a day. For most local businesses, though, traffic isn’t all that meaningful of a metric. And in many cases (e.g. Adwords & Facebook), more traffic just means more spending, without any real relationship to results.

What you really need your tracking setup to tell you is how many leads (AKA conversions) you’re getting, and from where. It also needs to do so quickly and easily, without you having to log into multiple accounts to piece everything together.

If you’re spending money or energy on SEO, Adwords, Facebook, or any other kind of digital traffic stream and you’re not measuring how many leads you get from each source, stop what you’re doing right now and make setting up a solid tracking plan your next priority.

This guide is intended to fill you in on all the basic elements you’ll need to assemble a simple, yet flexible and robust tracking setup.

Google Analytics

Google Analytics is at the center of virtually every good web tracking setup. There are other supplemental ways to collect web analytics (like Heap, Hotjar, Facebook Pixels, etc), but Google Analytics is the free, powerful, and omnipresent tool that virtually every website should use. It will be the foundation of our approach in this guide.

Analytics setup tips

Analytics is super easy to set up. Create (or sign into) a Google account, add your Account and Property (website), and install the tracking code in your website’s template.

Whatever happens, don’t let your agency or developer set up your Analytics property on their own Account. Agencies and developers: STOP DOING THIS! Create a separate Google/Gmail account and let this be the "owner" of a new Analytics Account, then share permission with the agency/developer’s account, the client’s personal Google account, and so on.

The “All Website Data” view will be created by default for a new property. If you’re going to add filters or make any other advanced changes, be sure to create and use a separate View, keeping the default view clean and pure.

Also be sure to set the appropriate currency and time zone in the “View Settings.” If you ever use Adwords, using the wrong currency setting will result in a major disagreement between Adwords and Analytics.

Goals

Once your basic Analytics setup is in place, you should add some goals. This is where the magic happens. Ideally, every business objective your website can achieve should be represented as a goal conversion. Conversions can come in many forms, but here are some of the most common ones:

Contact form submission

Quote request form submission

Phone call

Text message

Chat

Appointment booking

Newsletter signup

E-commerce purchase

How you slice up your goals will vary with your needs, but I generally try to group similar “types” of conversions into a single goal. If I have several different contact forms on a site (like a quick contact form in the sidebar, and a heftier one on the contact page), I might group those as a single goal. You can always dig deeper to see the specific breakdown, but it’s nice to keep goals as neat and tidy as possible.

To create a goal in Analytics:

Navigate to the Admin screen.

Under the appropriate View, select Goals and then + New Goal.

You can either choose between a goal Template, or Custom. Most goals are easiest to set up choosing Custom.

Give your goal a name (ex. Contact Form Submission) and choose a type. Most goals for local businesses will either be a Destination or an Event.

Pro tip: Analytics allows you to associate a dollar value to your goal conversions. If you can tie your goals to their actual value, it can be a powerful metric to measure performance with. A common way to determine the value of a goal is to take the average value of a sale and multiply it by the average closing rate of Internet leads. For example, if your average sale is worth $1,000, and you typically close 1/10 of leads, your goal value would be $100.

Form tracking

The simplest way to track form fills is to have the form redirect to a "Thank You" page upon submission. This is usually my preferred setup; it’s easy to configure, and I can use the Thank You page to recommend other services, articles, etc. on the site and potentially keep the user around. I also find a dedicated Thank You page to provide the best affirmation that the form submission actually went through.

Different forms can all use the same Thank You page, and pass along variables in the URL to distinguish themselves from each other so you don’t have to create a hundred different Thank You pages to track different forms or goals. Most decent form plugins for Wordpress are capable of this. My favorite is Gravityforms. Contact Form 7 and Ninja Forms are also very popular (and free).

Another option is using event tracking. Event tracking allows you to track the click of a button or link (the submit button, in the case of a web form). This would circumvent the need for a thank you page if you don’t want to (or can’t) send the user elsewhere when they submit a form. It’s also handy for other, more advanced forms of tracking.

Here’s a handy plugin for Gravityforms that makes setting up event tracking a snap.

Once you’ve got your form redirecting to a Thank You page or generating an event, you just need to create a goal in Analytics with the corresponding value.

You can use Thank You pages or events in a similar manner to track appointment booking, web chats, newsletter signups, etc.

Call tracking

Many businesses and marketers have adopted form tracking, since it’s easy and free. That’s great. But for most businesses, it leaves a huge volume of web conversions untracked.

If you’re spending cash to generate traffic to your site, you could be hemorrhaging budget if you’re not collecting and attributing the phone call conversions from your website.

There are several solutions and approaches to call tracking. I use and recommend CallRail, which also seems to have emerged as the darling of the digital marketing community over the past few years thanks to its ease of use, great support, fair pricing, and focus on integration. Another option (so I don’t come across as completely biased) is CallTrackingMetrics.

You’ll want to make sure your call tracking platform allows for integration with Google Analytics and offers something called "dynamic number insertion."

Dynamic number insertion uses JavaScript to detect your actual local phone number on your website and replace it with a tracking number when a user loads your page.

Dynamic insertion is especially important in the context of local SEO, since it allows you to keep your real, local number on your site, and maintain NAP consistency with the rest of your business’s citations. Assuming it’s implemented properly, Google will still see your real number when it crawls your site, but users will get a tracked number.

Basically, magic.

There are a few ways to implement dynamic number insertion. For most businesses, one of these two approaches should fit the bill.

Number per source

With this approach, you'll create a tracking number for each source you wish to track calls for. These sources might be:

Organic search traffic

Paid search traffic

Facebook referral traffic

Yelp referral traffic

Direct traffic

Vanity URL traffic (for visitors coming from an offline TV or radio ad, for example)

When someone arrives at your website from one of these predefined sources, the corresponding number will show in place of your real number, wherever it’s visible. If someone calls that number, an event will be passed to Analytics along with the source.

This approach isn’t perfect, but it’s a solid solution if your site gets large amounts of traffic (5k+ visits/day) and you want to keep call tracking costs low. It will do a solid job of answering the basic questions of how many calls your site generates and where they came from, but it comes with a few minor caveats:

Calls originating from sources you didn’t predefine will be missed.

Events sent to Analytics will create artificial sessions not tied to actual user sessions.

Call conversions coming from Adwords clicks won’t be attached to campaigns, ad groups, or keywords.

Some of these issues have more advanced workarounds. None of them are deal breakers… but you can avoid them completely with number pools — the awesomest call tracking method.

Number pools

“Keyword Pools,” as CallRail refers to them, are the killer app for call tracking. As long as your traffic doesn’t make this option prohibitively expensive (which won’t be a problem for most local business websites), this is the way to go.

In this approach, you create a pool with several numbers (8+ with CallRail). Each concurrent visitor on your site is assigned a different number, and if they call it, the conversion is attached to their session in Analytics, as well as their click in Adwords (if applicable). No more artificial sessions or disconnected conversions, and as long as you have enough numbers in your pool to cover your site’s traffic, you’ll capture all calls from your site, regardless of source. It’s also much quicker to set up than a number per source, and will even make you more attractive and better at sports!

You generally have to pay your call tracking provider for additional numbers, and you’ll need a number for each concurrent visitor to keep things running smoothly, so this is where massive amounts of traffic can start to get expensive. CallRail recommends you look at your average hourly traffic during peak times and include ¼ the tally as numbers in your pool. So if you have 30 visitors per hour on average, you might want ~8 numbers.

Implementation

Once you’ve got your call tracking platform configured, you’ll need to implement some code on your site to allow the dynamic number insertion to work its magic. Most platforms will provide you with a code snippet and instructions for installation. If you use CallRail and Wordpress, there’s a handy plugin to make things even simpler. Just install, connect, and go.

To get your calls recorded in Analytics, you’ll just need to enable that option from your call tracking service. With CallRail you simply enable the integration, add your domain, and calls will be sent to your Analytics account as Events. Just like with your form submissions, you can add these events as a goal. Usually it makes sense to add a single goal called “Phone Calls” and set your event conditions according to the output from your call tracking service. If you’re using CallRail, it will look like this:

Google Search Console

It’s easy to forget to set up Search Console (formerly Webmaster Tools), because most of the time it plays a backseat role in your digital marketing measurement. But miss it, and you’ll forego some fundamental technical SEO basics (country setting, XML sitemaps, robots.txt verification, crawl reports, etc.), and you’ll miss out on some handy keyword click data in the Search Analytics section. Search Console data can also be indispensable for diagnosing penalties and other problems down the road, should they ever pop up.

Make sure to connect your Search Console with your Analytics property, as well as your Adwords account.

With all the basics of your tracking setup in place, the next step is to bring your paid advertising data into the mix.

Google Adwords

Adwords is probably the single most convincing reason to get proper tracking in place. Without it, you can spend a lot of money on clicks without really knowing what you get out of it. Conversion data in Adwords is also absolutely critical in making informed optimizations to your campaign settings, ad text, keywords, and so on.

If you’d like some more of my rantings on conversions in Adwords and some other ways to get more out of your campaigns, check out this recent article :)

Getting your data flowing in all the right directions is simple, but often overlooked.

Linking with Analytics

First, make sure your Adwords and Analytics accounts are linked. Always make sure you have auto-tagging enabled on your Adwords account. Now all your Adwords data will show up in the Acquisition > Adwords area of Analytics. This is a good time to double-check that you have the currency correctly set in Analytics (Admin > View Settings); otherwise, your Adwords spend will be converted to the currency set in Analytics and record the wrong dollar values (and you can’t change data that’s already been imported).

Next, you’ll want to get those call and form conversions from Analytics into Adwords.

Importing conversions in Adwords

Some Adwords management companies/consultants might disagree, but I strongly advocate an Analytics-first approach to conversion tracking. You can get call and form conversions pulled directly into Adwords by installing a tracking code on your site. But don’t.

Instead, make sure all your conversions are set up as goals in Analytics, and then import them into Adwords. This allows Analytics to act as your one-stop-shop for reviewing your conversion data, while providing all the same access to that data inside Adwords.

Call extensions & call-only ads

This can throw some folks off. You will want to track call extensions natively within Adwords. These conversions are set up automatically when you create a call extension in Adwords and elect to use a Google call forwarding number with the default settings.

Don’t worry though, you can still get these conversions tracked in Analytics if you want to (I could make an argument either for or against). Simply create a single “offline” tracking number in your call tracking platform, and use that number as the destination for the Google forwarding number.

This also helps counteract one of the oddities of Google’s call forwarding system. Google will actually only start showing the forwarding number on desktop ads after they have received a certain (seemingly arbitrary) minimum number of clicks per week. As a result, some calls are tracked and some aren’t — especially on smaller campaigns. With this little trick, Analytics will show all the calls originating from your ads — not just ones that take place once you’ve paid Google enough each week.

Adwords might give you a hard time for using a number in your call extensions that isn’t on your website. If you encounter issues with getting your number verified for use as a call extension, just make sure you have linked your Search Console to your Adwords account (as indicated above).

Now you’ve got Analytics and Adwords all synced up, and your tracking regimen is looking pretty gnarly! There are a few other cool tools you can use to take full advantage of your sweet setup.

Google Tag Manager

If you’re finding yourself putting a lot of code snippets on your site (web chat, Analytics, call tracking, Adwords, Facebook Pixels, etc), Google Tag Manager is a fantastic tool for managing them all from one spot. You can also do all sorts of advanced slicing and dicing.

GTM is basically a container that you put all your snippets in, and then you put a single GTM snippet on your site. Once installed, you never need to go back to your site’s code to make changes to your snippets. You can manage them all from the GTM interface in a user-friendly, version-controlled environment.

Don’t bother if you just need Analytics on your site (and are using the CallRail plugin). But for more robust needs, it’s well worth considering for its sheer power and simplicity.

Here’s a great primer on making use of Google Tag Manager.

UTM tracking URLs & Google Campaign URL Builder

Once you’ve got conversion data occupying all your waking thoughts, you might want to take things a step further. Perhaps you want to track traffic and leads that come from an offline advertisement, a business card, an email signature, etc. You can build tracking URLs that include UTM parameters (campaign, source, and medium), so that when visitors come to your site from a certain place, you can tell where that place was!

Once you know how to build these URLs, you don’t really need a tool, but Google’s Campaign URL Builder makes quick enough work of it that it’s bound to earn a spot in your browser’s bookmarks bar.

Pro tip: Use a tracking URL on your Google My Business listing to help distinguish traffic/conversions coming in from your listing vs traffic coming in from the organic search results. I’d recommend using:

Source: google Medium: organic Campaign name: gmb-listing (or something)

This way your GMB traffic still shows up in Analytics as normal organic traffic, but you can drill down to the gmb-listing campaign to see its specific performance.

Bonus pro tip: Use a vanity domain or a short URL on print materials or offline ads, and point it to a tracking URL to measure their performance in Analytics.

Rank tracking

Whaaat? Rank tracking is a dirty word to conversion tracking purists, isn’t it?

Nah. It’s true that rank tracking is a poor primary metric for your digital marketing efforts, but it can be very helpful as a supplemental metric and for helping to diagnose changes in traffic, as Darren Shaw explored here.

For local businesses, we think our Local Rank Tracker is a pretty darn good tool for the job.

Google My Business Insights

Your GMB listing is a foundational piece of your local SEO infrastructure, and GMB Insights offer some meaningful data (impressions and clicks for your listing, mostly). It also tries to tell you how many calls your listing generates for you, but it comes up a bit short since it relies on "tel:" links instead of tracking numbers. It will tell you how many people clicked on your phone number, but not how many actually made the call. It also won’t give you any insights into calls coming from desktop users.

There’s a great workaround though! It just might freak you out a bit…

Fire up your call tracking platform once more, create an “offline” number, and use it as your “primary number” on your GMB listing. Don’t panic. You can preserve your NAP consistency by demoting your real local number to an “additional number” slot on your GMB listing.

I don’t consider this a necessary step, because you’re probably not pointing your paid clicks to your GMB listing. However, combined with a tracking URL pointing to your website, you can now fully measure the performance of Google My Business for your business!

Disclaimer: I believe that this method is totally safe, and I’m using it myself in several instances, but I can’t say with absolute certainty that it won’t impact your rankings. Whitespark is currently testing this out on a larger scale, and we’ll share our findings once they’re assembled!

Taking it all in

So now you’ve assembled a lean, mean tracking machine. You’re already feeling 10 years younger, and everyone pays attention when you enter the room. But what can you do with all this power?

Here are a few ways I like to soak up this beautiful data.

Pop into Analytics

Since we’ve centralized all our tracking in Analytics, we can answer pretty much any performance questions we have within a few simple clicks.

How many calls and form fills did we get last month from our organic rankings?

How does that compare to the month before? Last year?

How many paid conversions are we getting? How much are we paying on average for them?

Are we doing anything expensive that isn’t generating many leads?

Does our Facebook page generate any leads on our website?

There are a billion and seven ways to look at your Analytics data, but I do most of my ogling from Acquisition > All Traffic > Channels. Here you get a great overview of your traffic and conversions sliced up by channels (Organic Search, Paid Search, Direct, Referral, etc). You can obviously adjust date ranges, compare to past date ranges, and view conversion metrics individually or as a whole. For me, this is Analytics home base.

Acquisition > All Traffic > Source/Medium can be equally interesting, especially if you’ve made good use of tracking URLs.

Make some sweet SEO reports

I can populate almost my entire standard SEO client report from the Acquisition section of Analytics. Making conversions the star of the show really helps to keep clients engaged in their monthly reporting.

Google Analytics dashboards

Google’s Dashboards inside Analytics provide a great way to put the most important metrics together on a single screen. They’re easy to use, but I’ve always found them a bit limiting. Fortunately for data junkies, Google has recently released its next generation data visualization product...

Google Data Studio

This is pretty awesome. It’s very flexible, powerful, and user-friendly. I’d recommend skipping the Analytics Dashboards and going straight to Data Studio.

It will allow to you to beautifully dashboard-ify your data from Analytics, Adwords, Youtube, DoubleClick, and even custom databases or spreadsheets. All the data is “live” and dynamic. Users can even change data sources and date ranges on the fly! Bosses love it, clients love it, and marketers love it… provided everything is performing really well ;)

Supermetrics

If you want to get really fancy, and build your own fully custom dashboard, develop some truly bespoke analysis tools, or automate your reporting regimen, check out Supermetrics. It allows you to pull data from just about any source into Google Sheets or Excel. From there, your only limitation is your mastery of spreadsheet-fu and your imagination.

TL;DR

So that’s a lot of stuff. If you’d like to skip the more nuanced explanations, pro tips, and bad jokes, here’s the gist in point form:

Tracking your digital marketing is super important.

Don’t just track traffic. Tracking conversions is critical.

Use Google Analytics. Don’t let your agency use their own account.

Set up goals for every type of lead (forms, calls, chats, bookings, etc).

Track forms with destinations (thank you pages) or events.

Track your calls, probably using CallRail.

Use "number per source" if you have a huge volume of traffic; otherwise, use number pools (AKA keyword pools). Pools are better.

Set up Search Console and link it to your Analytics and Adwords accounts.

Link Adwords with Analytics.

Import Analytics conversions into Adwords instead of using Adwords’ native conversion tracking snippet...

...except for call extensions. Track those within and Adwords AND in Analytics (if you want to) by using an “offline” tracking number as the destination for your Google forwarding numbers.

Use Google Tag Manager if you have more than a couple third-party scripts to run on your site (web chat, Analytics, call tracking, Facebook Pixels etc).

Use Google Campaign URL Builder to create tracked URLs for tracking visitors from various sources like offline advertising, email signatures, etc.

Use a tracked URL on your GMB listing.

Use a tracked number as your “primary” GMB listing number (if you do this, make sure you put your real local number as a “secondary” number). Note: We think this is safe, but we don’t have quite enough data to say so unequivocally. YMMV.

Use vanity domains or short URLs that point to your tracking URLs to put on print materials, TV spots, etc.

Track your rankings like a boss.

Acquisition > All Traffic > Channels is your new Analytics home base.

Consider making some Google Analytics Dashboards… and then don’t, because Google Data Studio is way better. So use that.

Check out Supermetrics if you want to get really hardcore.

Don’t let your dreams be dreams.

If you’re new to tracking your digital marketing, I hope this provides a helpful starting point, and helps cut through some of the confusion and uncertainty about how to best get set up.

If you’re a conversion veteran, I hope there are a few new or alternative ideas here that you can use to improve your setup.

If you’ve got anything to add, correct, or ask, leave a comment!

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warninglabelrequired · 4 years ago

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Html SEO tips

Experts Share the Most Efficient SEO Tips to Drive Website Traffic to Your Web site [Professional Summary]

If you have a site, the concept is for individuals to see it. A web site s web traffic mirrors just how well a service is doing online. It is likewise an indicator of client actions, and also will help you formulate an advertising and marketing approach that will certainly get you a far better position in the online search engine outcomes. The basic idea of SEO optimization is obtaining a lot more web traffic to the site. But with 1.24 billion web sites in the world, how do you make sure that your website gets excellent web traffic? Right here are my top 7 SEO suggestions that will help drive traffic to your site:

7 Search Engine Optimization Tips to Drive Traffic

Key words: In the majority of searches, at least 50% of individuals utilize 4 words or even more. This indicates that just key phrases are trivial. You require long-tail keyword phrases that are specific to the search. When it concerns broad key phrases, there is tough competitors around which implies that you need to provide something more to attract attention among the group. A long-tail search phrase is necessary so that people get certain outcomes wherefore they are trying to find. High Quality Web Content: In this affordable globe, there are lots of people that compose on the exact same topic. What should you do different to obtain noted on top of the search listings? The response is composing great, well-researched material. The material on your site need to likewise be diverse to prevent any type of internal competition among web pages for search engine listings. You require to organize your site in manner in which when individuals search for something certain, all relevant info is quickly accessible. Likewise ensure that your material is on a regular basis upgraded as online search engine routinely look for updates to supply the most effective outcome to its individuals. Writing good web content can increase up your web traffic and eventually influences your SEO. Meta Description as well as Title Tags: Title tags resemble a book title. This is the clickable link that appears on search engine result pages. If we take Google s instance, an optimal title tag should be less than 60 personalities. A meta description is what shows up listed below the title in internet search engine results. This is what produces the first impression on a customer, and also trust me, impressions matter. If you have a great as well as succinct meta description, there s a far better opportunity of individuals seeing your website and additionally helpful for Search Engine Optimization. Enhance Pictures: Photos are what include shade to a website as well as make it less monotonous. I can t also think of a websites with pictures. For a much better online search engine listing, see to it that you optimize the photos by including summaries, alt tags, and titles. Its beneficial for your website SEO initiatives. An online search engine can t determine a photo s web content. It is the text with a photo that assists them price exactly how appropriate a page is. For this, make use of original, optimally sized, high quality images. Back links: For an online search engine, back links are a recommendation of a site. A visitor blog site on an additional website that connects back to yours will certainly drive web traffic to your web site. Getting a listing in on-line directories will certainly also drive web traffic to your web site. The summary of your service in a e-directory will have a web link to your site. Ensure you constantly upgrade your details in these directories to produce traffic and raise your SEO position. SSL Certificates: For an online search engine, an SSL certification is very important. What an SSL certification generally does is it alters your web site s http:// to https:// that makes it more credible and also safeguarded. If you want an internet search engine to trust you, a SSL certificate is a must. Mobile Kindness: According to Google, there are much more mobile searches than on desktop computers in 10 countries consisting of Japan and also the US. In order to capitalize on this expanding pattern, your internet site requires to be mobile friendly. Obviously, apart from these standard SEO suggestions, there are numerous various other manner ins which SEO can aid drive web traffic to your web site. Below, 91 Search Engine Optimization experts share their finest Search Engine Optimization ideas for website traffic generation.

Aaron Wall - SeoBook

Right now I would certainly state whatever you do, do it under the narrative of blockchain. It doesn t need to be genuine for real believers to value it.

Michael Brenner - Advertising And Marketing Expert Team

The most reliable Search Engine Optimization pointers to drive traffic to any site is what I call the 3V method: Quantity, Worth as well as Variety. Allow s start with the non-negotiable: worth. You merely can not create lousy material. Yet what figures out whether something has high quality or worth? For me the easy response is that your material requires to respond to a question that your target market asks. If you can produce a solid response to that question, after that you can generate web traffic to your site. However there are some ground rules I such as to comply with: Title are crucial to obtain focus. Images assist to sustain your composed content. And much longer articles have a tendency to place much better. Second is Quantity: the fact is that regularity matters. That s why committing to a high-volume method works. You can not sacrifice quality however I advise every business commit to a frequency of updates on their site. Daily, once a week and even blog posts released multiple times a day can have a significant effect on your internet site web traffic. Lastly, you require to have a great range of content kinds as well as styles. If you do a Google search, you will certainly see choices for websites, photos, videos, news, and more. So attempt and also publish research, stats, information, videos, infographics, checklists, as well as much more, together with your written short articles. If this sounds like a lot of job, it is! However all advantages come from hard work. Much more significantly, all it takes is dedication. The sites that have quantity, worth and range rank for search terms as well as see greater web traffic (as well as conversions).

Radomir Basta - Four Dots

There are lots of points you can do around to attain this, yet I ll distinguish a number of foundational steps or seo ideas to take, to start driving more severe web traffic from internet search engine inquiries. First off, make your site as practically polished as feasible. Individuals in some cases simply enhance their web site externally, yet stop working to dig much deeper as well as minify code, enhance the server, relocate javascript to the footer, remove unnecessary tracking scripts no one is utilizing and more. These tweaks, when collected, will produce a considerably far better user experience in regards to page lots speed, and this is a straight signal for boosted internet search engine positions. After all, your final objective as a web site proprietor is to make customers really feel comfortable when checking out your web pages, therefore is Google s. Along with this, I still can t imagine a full Search Engine Optimization campaign without releasing an appropriate web link structure technique integrated with PR/branding efforts. Release outstanding as well as appropriate sources on your sites, advertise them both through social media campaigns as well as hand-operated outreach initiatives, and also it will work marvels for both the web page you are seeking to enhance as well as the website authority generally. Visitor uploading is still the best search engine optimization service for boosted brand name awareness and well-targeted back links. Simply focus on sites with a relevant audience and you ll be fine. Ultimately, producing landing web pages for all pertinent topics with traffic capacity must enhance the website s keyword reach, and place it for new and possibly better transforming keyword variations that differ across markets, locations, language as well as cultural obstacles, specialist occupancies or topical savviness.

Arnie Kuenn - Vertical

Procedures. I will certainly presume some of the various other factors are covering much more technical aspects of SEO. Consequently, I am mosting likely to make an instead basic referral or ideas that can make all the difference for those of you trying to grow the web traffic to your internet site. My recommendation is: produce web content as well as TITLES that people are REALLY looking for. Yes, a lot of us have our checklist of targeted key words phrase that we have enhanced web pages for, however I am discussing everyday searches associated with your sector that individuals carry out when researching your service or products. Oftentimes this comes in the form of a concern. Pro ideas: put on t worry excessive about search quantities. I would much instead place in the leading 3 settings for 100 reduced quantity phrases, after that rank on page 3 for 100 high quantity expressions.

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claudeleonca · 5 years ago

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How to use Google Search Console and Analytics for Business Growth

Google is the king of search. And fortunately, they give us some pretty advanced SEO tools to help us drive traffic to our blogs.

But most people struggle to understand how it all works together. By the end of this post, you will understand how Google Analytics and Google Search Console can help you grow your traffic.

I’ll also dig deep into some simple strategies for using this data to grow your business.

Listen to the episode

As usual, each of my posts has a podcast episode that goes along with it. It covers everything in this post and goes into a few extra details. Go ahead and click play below to listen. Also, consider subscribing in iTunes.

Why this is Important

With all the changes happening in Social Media, more and more bloggers are focusing on SEO. Traffic from Google is coveted because if you do a good job, it can result in lots of traffic.

Google offers free tools that can help improve your website for a targeted audience.

Unfortunately, most bloggers add Google Analytics to their site and MAYBE submit their sites to Google search console, and that’s it.

They never look at the data, and if they DO look at the data, they don’t do it in a way that makes it actionable.

But Google wants to serve up the best results to the people who are searching for things. It makes them more money when they do this well.

And they’ve given us FREE tools to help us know exactly what we should be doing. If you use these tools well, the result can be a lot of organic, targeted traffic for your blog.

With more traffic, it’s easier to grow your business.

Let’s go into the differences between these tools.

What is Google Analytics

Google analytics is a free service offered by Google that allows you to analyze your traffic. It tells you all of the following (and much more):

How many people are visiting your site (as well as a bunch of details about those people)

How they got there (whether that’s from the search engines, social media, other referrals, or by typing in the URL)

What they do once they get there (i.e. what pages they’re visiting, how long they are staying, etc)

How well they are converting (i.e. signing up to your email list, buying your stuff, etc).

Google Analytics helps analyze your traffic data.

The way it works is fairly simple (while being quite complex under the hood).

When you add your site to Google Analytics, they give you some code. Once you add the code to your site, they are then able to track EVERYTHING.

At the most basic level, it will track the general activity on your site, including a lot of the things already mentioned.

As you get more advanced, you’re able to specify what exactly you want Google to report on.

For example, you can set up goals in Google Analytics. This is your way to tell Google to register certain actions (i.e. bought your ebook) as a goal to track.

Once you do that, you are starting to unleash the power of Google Analytics.

What is Google Search Console

Google search console is also a very powerful and free service offered by Google. It allows you to “monitor, maintain, and troubleshoot your site’s presence in Google search results”.

Google Search Console will help optimize your site and contents for search.

While fewer bloggers use Search Console than Analytics, it is such an important tool if you want to increase search traffic.

The power in Google Search Console is that it tells you exactly what you’re ranking for. It also tells you exactly where you’re ranking in the search engine results.

The Concept

There are many tools out there for doing keyword research. In many cases, you’re trying to find new keywords to target.

The idea is to see what people are searching for and create content to answer their questions. In the ideal scenario, you find something with lots of searches and little competition.

But there’s another way that’s often overlooked. Instead of looking for what are potentially great keywords to target, focus on what’s already working.

Both Google Analytics and Google Search Console have ways of giving you this data. Let’s look at how you can use them for growing your business.

How to Use Google Analytics for Business Growth

I love me some Google Analytics because of the wealth of data that’s in there. Every so often, something shows up in there that surprises me.

For example, the most popular post on my blog is a post on how to vlog with your smartphone. For some reason, that post really took off on social media and then started getting lots of organic traffic.

Analytics show my most vistited articles in the blog.

When I first noticed this, I checked out the blog post. While the post was well-written, it didn’t lead anywhere that had an impact on my business.

So I decided to make some tweaks. I didn’t have a lead magnet that would make sense for the post, so I decided to add in some Amazon affiliate links.

Since then, I’ve been earning money from that post on a monthly basis. By making a few tweaks, that added to my bottom line. Here’s what I recommend for you.

In Google Analytics, go to Behavior > Site Content > All Pages.

Look at what your top-visited pages are and optimize those pages to align with your business goals.

Here are some possible things you can do:

Optimize popular pages to align with your business goals.

Doing one or more of these things will help you grow your business.

How to Use Google Search Console for Business Growth

As a blogger, you probably have a specific niche you’re blogging about (hopefully). As you create your content, you will be covering different topics within that niche.

That’s great, and what you should be doing. Eventually, you’ll start ranking for different keyword phrases.

And as your site authority increases over time, you will start unintentionally ranking for things you didn’t necessarily target.

In many cases, you will rank for topics you don’t care to rank for. However, in some cases, you will rank for things you want to rank for but without even trying.

Here’s an example.

According to Google Search Console, I rank for a bunch of keywords related to Terms and Conditions for bloggers.

In terms of the keywords “Terms and Conditions”, this is how my blog ranks.

The only reason I rank for those phrases is that I have Terms and Conditions on my site and the word Blogger is in my site name.

I never tried ranking for those phrases. However, people that are searching for those phrases are great prospects for my business.

Google is telling me that it’s easy for my blog to rank for those phrases because I’m already ranking without trying.

It would make sense for me to create a detailed blog post that shares resources for creating Terms and Conditions for your blog.

I remember seeing the same thing when I had my biology blog. With all the content I had on my site, I saw that I was getting a lot of traffic for searches about the kidney and urinary system.

This was the result of just mentioning it in one post. But the blog had a lot of authority in that space and started ranking for that (and many other phrases).

If I were still working on that blog, I would create an entire series on the urinary system and I know it would get a lot of traffic.

So here’s what you should do:

Optimize your blog content with Google Search Console.

Let’s wrap this up

What I covered in this post isn’t anything revolutionary. But it can be powerful for the growth of your blog if you do it consistently.

I’m going through this process right now and am looking forward to sharing the results with you in a future post.

Take home lesson: Focus on what’s already working. Focus on your strengths. The more you do that, the stronger your blog will become. And the more you align those activities with your business objectives, the stronger your business will become.

Let’s do this!

Resources/References:

Google Search Console

Google Analytics

5 Secrets to Creating A Better Vlog With Your Smartphone – my most popular blog post based on Google Analytics data.

The post How to use Google Search Console and Analytics for Business Growth appeared first on Become A Blogger by Leslie Samuel.

from SEO and SM Tips https://www.becomeablogger.com/26830/google-seo-tools/

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readersforum · 6 years ago

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Do I Still Need a .com TLD For My Business?

New Post has been published on http://www.readersforum.tk/do-i-still-need-a-com-tld-for-my-business/

Do I Still Need a .com TLD For My Business?

Choosing a domain name for your business often goes something like this:

1. After hours of brainstorming, you discover the perfect domain name only to find out it was registered 20 years ago.

2. After a few more hours, you settle on another choice only to find out a payment of $50,000 was required.

3. After more hours and more iterations, you end up buying a .com domain name that you don’t feel great about.

This often happens due to the limited supply of top-level domains (TLDs) combined with the recommendation that all businesses should choose a .com or country-code TLD. But does having a common domain extension still matter? Should businesses still buy a .com domain name?

What is a top-level domain?

Before digging into the pros and cons of .coms vs. other TLDs, here’s a brief refresher on domain name terminology.

A top-level domain or TLD is the last segment of a domain name. For example, the most common TLD is .com. Other popular TLDs include .gov, .net, .and .edu. There are also country-code top-level domains (ccTLDs) like .ca (Canada), .uk (United Kingdom), and .in (India).

One other note is that top-level domains are sometimes referred to as domain extensions or domain endings. For brevity, I’ll call them TLDs going forward. To learn more about other terms like subdomains and second-level level domains, check out our guide on What is a Domain?

Per ICANN, there are currently 1,532 TLDs for businesses to choose from. That’s an almost endless number of combinations. But should businesses use one that doesn’t end with .com? Read on to learn more about the pros and cons of non-dotcoms.

Do TLDs matter for SEO?

One of the most commonly asked questions about new TLDs is whether they affect SEO. Here’s a direct, 36-pixel sized quote from Google’s Guide on Traditional vs. New Domain Endings:

“Using a new domain ending will not hurt your search presence.”

This makes sense when you think about all the different ways Google can analyze page quality like backlinks, content analysis, search metrics, traffic metrics, and 200 other proven or theorized factors detailed by Backlinko. Another much simpler way to confirm Google’s stance on new TLDs is to notice that they own and use many like https://abc.xyz/, https://docs.new, and https://domains.google.

In other words, .com domains do not rank higher in search due to their TLD. However, they might indirectly rank higher due to Google’s preference for aged brands.

An aged brand is a website or company with a long track record of quality content, frequent updates, and technical uptime. If most other factors are close or equal, a page on an established brand will almost always rank higher than a page on a newer, less proven brand. And seeing that .com domains still make up 46.8% of ranked TLD usage per W3Techs, most aged brands are likely to be .coms.

So if you’re looking to purchase an existing website, a .com domain name might indirectly provide more search value. However, if you’re buying a new domain name, the TLD you choose will not affect your search rank.

Will a non-dotcom TLD help or hurt your company’s brand?

This is a very tough, subjective question with three likely answers:

1. A non-dotcom TLD will help customers remember your brand and serve as a unique differentiator.

2. A non-dotcom TLD will make your brand seem suspect and less reputable.

3. Customers won’t notice your TLD or won’t care about it.

The most frequent answer for your brand probably depends on customer demographics, traffic sources, and other factors.

For example, if you have a tech-savvy audience, they’re probably more likely to be familiar and comfortable with a different TLD. Technical people are frequently early adopters that understand and gravitate toward new, emerging trends. They might also be more likely to notice and care about the TLD you choose.

Alternatively, if you’re selling services to businesses in more traditional industries, your audience might see a non-dotcom as questionable. Paul Graham, the co-founder of the startup accelerator and seed capital firm Y Combinator, believes that B2B businesses, in particular, should prefer a .com whenever possible.

As mentioned in a Forbes article and accompanying tweet, Graham said,

“All other things being equal, .com domain names are preferable, and things are way more equal than people attached to their current name realize.” He also stated that, “dot-com domains are probably more important for B2B, because there you need the legitimacy.”

Finally, it’s always possible that your TLD won’t affect your brand positively or negatively. If your website consists of a lot of single-page, mobile traffic, maybe your customers won’t even notice what your domain name is. Overall, as different TLDs become more common, your customers will likely be equally comfortable with whatever you choose.

Will a new TLD cost more than a .com?

Most popular, new TLDs typically cost about the same as a .com. Per DomainNameStats, .xyz currently has an average price of $0.75, which is actually less than the average price of a .com. .club also has a very affordable average of $0.99. Most other options have similar, reasonable prices but there are some exceptions.

If you’re looking to buy a .makeup domain name, that will currently cost you an average of $5,783.59. I guess I’ll have to find another place to share my extensive collection of beauty tips. Other examples of expensive TLDs include .auto ($2,000), .rich ($1,596), .bank ($801), and .tickets ($389).

Prices might also change when it comes time to renew your domain name. The cost of a domain name is primarily determined by the domain registry (e.g., Verisign, Donuts, or Uniregistry) and the domain registrar (e.g., Google Domains, Namecheap, or GoDaddy). The domain registry first negotiates a price with ICANN, a non-profit that helps prevent unfair price increases. The domain registrar then marks up that negotiated price a little.

Price raises during renewals are typically due to the domain registrar. Some domain registrars are notorious for bait and switching with a low, initial price that increases upon auto-renewal. Questionable price increases are one of the many reasons that choosing a reliable, ethical domain registrar is important.

Are there any risks with a new TLD?

One small, almost irrelevant risk is that some websites or older software won’t be able to recognize your URL is valid. For example, when you create a social media post that links to your company’s website, Facebook or Twitter recognizes it’s a URL and is able to convert it into a clickable link. Some software struggles to do this with newer TLDs.

This scenario is pretty rare as most major websites quickly add support for new TLDs, but you might want to register a .com domain that redirects to your website just in case. You also might want to avoid being an ultra-early adopter of future TLDs.

Another likely negligible risk is that customers will have a tougher time finding your website when they manually type in your domain name. This probably isn’t a big deal because most Internet traffic comes from either search, social, referrals, advertisements, or email.

A study by Conductor using 310 million website visits found that only 12-29% of web traffic was actually “direct” traffic, and a much smaller percentage of that traffic is people typing your domain name into their browser.

As detailed by Moz, direct traffic sometimes includes a variety of scenarios like misattributed search traffic, “dark social” traffic, non-web documents, and improper redirects. It also probably includes some bot traffic. A more realistic estimate of actual direct traffic is probably anywhere from 0-5%.

Are there any indirect risks with a new TLD?

One indirect risk of a new TLD is that some are only available at a limited number of domain registrars. Not only could this lead to a higher price, but this might make you more prone to losing your domain name if you’re forced to use an unreliable registrar.

You should ideally try to purchase a domain name from a registrar that you believe is ethical and technically competent enough to maintain the security of your domain name. An unreliable registrar can lead to minor annoyances or major issues like accidentally transferring your domain name to hackers. A full range of possibilities is discussed in a Stack Exchange thread.

With that said, registrar horror stories are extremely rare. Most top registrars obtained their status by providing ethical, quality service. But like any service provider you do business with, you should try to evaluate a domain registrar’s competency, ethics, and other risk factors.

So should I still choose a .com domain for my business?

As seen above, there’s a lot of different questions to consider. Personally, I believe that if you’re happy with an available .com domain name, you should choose that. But if you’re not, you should strongly consider a different TLD.

In my opinion, having a brand that you believe in is way more important than settling on a name due to a concept that’s quickly becoming obsolete. Having a new TLD might even make your brand stand out.

If you agree and you’re ready to try out a new TLD, our guide on How to Choose a Domain Extension is a great place to start.

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webart-studio · 6 years ago

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Do I Nonetheless Want a .com TLD For My Enterprise?

Selecting a site identify for your enterprise usually goes one thing like this:

1. After hours of brainstorming, you uncover the proper area identify solely to seek out out it was registered 20 years in the past.

2. After a couple of extra hours, you decide on one other selection solely to seek out out a fee of $50,000 was required.

3. After extra hours and extra iterations, you find yourself shopping for a .com area identify that you just don’t really feel nice about.

This usually occurs because of the restricted provide of top-level domains (TLDs) mixed with the advice that every one companies ought to select a .com or country-code TLD. However does having a typical area extension nonetheless matter? Ought to companies nonetheless purchase a .com area identify?

What’s a top-level area?

Earlier than digging into the professionals and cons of .coms vs. different TLDs, right here’s a short refresher on area identify terminology.

A top-level area or TLD is the final phase of a site identify. For instance, the commonest TLD is .com. Different in style TLDs embrace .gov, .web, .and .edu. There are additionally country-code top-level domains (ccTLDs) like .ca (Canada), .uk (United Kingdom), and .in (India).

One different notice is that top-level domains are generally known as area extensions or area endings. For brevity, I’ll name them TLDs going ahead. To study extra about different phrases like subdomains and second-level degree domains, take a look at our information on What’s a Area?

Per ICANN, there are at present 1,532 TLDs for companies to select from. That’s an nearly infinite variety of mixtures. However ought to companies use one which doesn’t finish with .com? Learn on to study extra in regards to the professionals and cons of non-dotcoms.

Do TLDs matter for website positioning?

One of the generally requested questions on new TLDs is whether or not they have an effect on website positioning. Right here’s a direct, 36-pixel sized quote from Google’s Information on Conventional vs. New Area Endings:

“Utilizing a brand new area ending won’t damage your search presence.”

This is sensible when you consider all of the other ways Google can analyze web page high quality like backlinks, content material evaluation, search metrics, site visitors metrics, and 200 different confirmed or theorized elements detailed by Backlinko. One other a lot easier method to affirm Google’s stance on new TLDs is to note that they personal and use many like https://abc.xyz/, https://docs.new, and https://domains.google.

In different phrases, .com domains don’t rank larger in search as a result of their TLD. Nonetheless, they could not directly rank larger as a result of Google’s desire for aged manufacturers.

An aged model is a web site or firm with an extended monitor document of high quality content material, frequent updates, and technical uptime. If most different elements are shut or equal, a web page on a longtime model will nearly all the time rank larger than a web page on a more recent, much less confirmed model. And seeing that .com domains nonetheless make up 46.8% of ranked TLD utilization per W3Techs, most aged manufacturers are more likely to be .coms.

So in case you’re trying to buy an present web site, a .com area identify would possibly not directly present extra search worth. Nonetheless, in case you’re shopping for a brand new area identify, the TLD you select won’t have an effect on your search rank.

Will a non-dotcom TLD assist or damage your organization’s model?

It is a very powerful, subjective query with three doubtless solutions:

1. A non-dotcom TLD will assist clients keep in mind your model and function a novel differentiator.

2. A non-dotcom TLD will make your model appear suspect and fewer respected.

3. Prospects gained’t discover your TLD or gained’t care about it.

Essentially the most frequent reply to your model in all probability relies on buyer demographics, site visitors sources, and different elements.

For instance, when you have a tech-savvy viewers, they’re in all probability extra more likely to be acquainted and cozy with a distinct TLD. Technical persons are steadily early adopters that perceive and gravitate towards new, rising traits. They may even be extra more likely to discover and care in regards to the TLD you select.

Alternatively, in case you’re promoting companies to companies in additional conventional industries, your viewers would possibly see a non-dotcom as questionable. Paul Graham, the co-founder of the startup accelerator and seed capital agency Y Combinator, believes that B2B companies, specifically, ought to favor a .com every time attainable.

As talked about in a Forbes article and accompanying tweet, Graham mentioned,

“All different issues being equal, .com domains are preferable, and issues are far more equal than folks connected to their present identify notice.” He additionally acknowledged that, “dot-com domains are in all probability extra essential for B2B, as a result of there you want the legitimacy.”

Lastly, it’s all the time attainable that your TLD gained’t have an effect on your model positively or negatively. In case your web site consists of a number of single-page, cellular site visitors, possibly your clients gained’t even discover what your area identify is. Total, as totally different TLDs turn out to be extra frequent, your clients will doubtless be equally comfy with no matter you select.

Will a brand new TLD value greater than a .com?

Hottest, new TLDs sometimes value about the identical as a .com. Per DomainNameStats, .xyz at present has a median value of $0.75, which is definitely lower than the common value of a .com. .membership additionally has a really reasonably priced common of $0.99. Most different choices have comparable, cheap costs however there are some exceptions.

In the event you’re trying to purchase a .make-up area identify, that can at present value you a median of $5,783.59. I suppose I’ll have to seek out one other place to share my in depth assortment of magnificence ideas. Different examples of pricey TLDs embrace .auto ($2,000), .wealthy ($1,596), .financial institution ($801), and .tickets ($389).

Costs may additionally change when it comes time to resume your area identify. The price of a site identify is primarily decided by the area registry (e.g., Verisign, Donuts, or Uniregistry) and the area registrar (e.g., Google Domains, Namecheap, or GoDaddy). The area registry first negotiates a value with ICANN, a non-profit that helps stop unfair value will increase. The area registrar then marks up that negotiated value a bit.

Worth raises throughout renewals are sometimes because of the area registrar. Some area registrars are infamous for bait and switching with a low, preliminary value that will increase upon auto-renewal. Questionable value will increase are one of many many causes that selecting a dependable, moral area registrar is essential.

Are there any dangers with a brand new TLD?

One small, nearly irrelevant danger is that some web sites or older software program gained’t be capable to acknowledge your URL is legitimate. For instance, if you create a social media publish that hyperlinks to your organization’s web site, Fb or Twitter acknowledges it’s a URL and is ready to convert it right into a clickable hyperlink. Some software program struggles to do that with newer TLDs.

This state of affairs is fairly uncommon as most main web sites shortly add assist for brand new TLDs, however you would possibly wish to register a .com area that redirects to your web site simply in case. You additionally would possibly wish to keep away from being an ultra-early adopter of future TLDs.

One other doubtless negligible danger is that clients can have a harder time discovering your web site once they manually sort in your area identify. This in all probability isn’t a giant deal as a result of most Web site visitors comes from both search, social, referrals, ads, or electronic mail.

A examine by Conductor utilizing 310 million web site visits discovered that solely 12-29% of net site visitors was really “direct” site visitors, and a a lot smaller share of that site visitors is folks typing your area identify into their browser.

As detailed by Moz, direct site visitors generally consists of quite a lot of eventualities like misattributed search site visitors, “darkish social” site visitors, non-web paperwork, and improper redirects. It additionally in all probability consists of some bot site visitors. A extra sensible estimate of precise direct site visitors might be anyplace from 0-5%.

Are there any oblique dangers with a brand new TLD?

One oblique danger of a brand new TLD is that some are solely accessible at a restricted variety of area registrars. Not solely might this result in the next value, however this would possibly make you extra susceptible to dropping your area identify in case you’re pressured to make use of an unreliable registrar.

It’s best to ideally attempt to buy a site identify from a registrar that you just imagine is moral and technically competent sufficient to take care of the safety of your area identify. An unreliable registrar can result in minor annoyances or main points like by accident transferring your area identify to hackers. A full vary of prospects is mentioned in a Stack Alternate thread.

With that mentioned, registrar horror tales are extraordinarily uncommon. Most prime registrars obtained their standing by offering moral, high quality service. However like all service supplier you do enterprise with, it is best to attempt to consider a site registrar’s competency, ethics, and different danger elements.

So ought to I nonetheless select a .com area for my enterprise?

As seen above, there’s a number of totally different questions to think about. Personally, I imagine that in case you’re proud of an accessible .com area identify, it is best to select that. However in case you’re not, it is best to strongly think about a distinct TLD.

In my view, having a model that you just imagine in is far more essential than deciding on a reputation as a result of an idea that’s shortly turning into out of date. Having a brand new TLD would possibly even make your model stand out.

In the event you agree and also you’re able to check out a brand new TLD, our information on How one can Select a Area Extension is a good place to start out.

source https://webart-studio.com/do-i-nonetheless-want-a-com-tld-for-my-enterprise/

#start up #entrepreneurs #new business #online marketing #wordpress websites #productivity #sm

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facepozz-blog · 6 years ago

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How to make money with peerfly CPA offers $300+per day

THE PEERFLY CPA NETWORK .

PeerFly is a one-of-a-kind CPA (cost per action) based affiliate network. It is filled with over a thousand different CPA offers that you can use in order to make money. The PeerFly website and system is unique and custom built which in turn means that it will not have to rely on some pre-built unreliable coding. The amount of money you can make with PeerFly is literally all up to how much you are willing to work, and how smart you work. With an average conversion rate of about 8% through all offers available I’d have to say that PeerFly is one of the best CPA networks I have come across during my time online. SIGNING UP WITH PEERFLY . OK, as you might have figured out already, the first step to making money with PeerFly is to sign up. Signing up and using their service is 100% free and will not take long at all. You do however need to submit a bit “private”information such as zip code and address, but you don’t need to worry about that since the PeerFly team is very professional and will not share, rent or sell your personal information. WIN YOUR OFFERS CLICK HERE You will also have to explain how you are going to promote their CPA offers. If you have a website where you plan to market the CPA offers you will have to mention it. Also, you will have to mention what type of traffic that you will mainly be sending, such as PPC, PPPV,search engine, social media or other traffic. This information is necessary for them to determine your intentions. I will go through some ways of making money with PeerFly in this article which you can use in order to get accepted as well.SIGN UP HERE HOW TO MAKE MONEY WITH PEERFLY . There are plenty of ways to make money with PeerFly since it’s a CPA network . But first you need to know how CPA works. Therefore it might be wise to read this article first. The first thing you should do when you have been accepted is to find a CPA offer that has a good conversion rate , a good landing page and a great offer for the person you’re sending to it. Conversion rate is the percentage of all person sent to an offer that took action and either purchased something or submitted the information needed in order for you to make money from it. A good landing page should be up-to-date looking, preferably 2.0 web design or similar so that it’s visually appealing. It should also require minimum information from the visitor. With minimum information I mean that it should not ask the visitor to fill in a whole form in order to sign up. Good converting offers are usually email/zip offer where only one of the two are required to be entered. These offers usually earn you between $1-$3 per each person who completes them.A great offer would be something that is currently very hot on the market and is not yet promoted by a lot of people. An example would be an offer about testing and keeping iPad when they just came out on the market. These offers can sometimes convert well over 10% and give you up to $2 per conversion. So if we do some basic math, if you send a thousand visitors to that offer it would generate everything between $200-$400 depending on how targeted your traffic is.Now that you have selected an offer that you think will convert well it’s time to look at how you can promote it. Each offer has different requirements set out by the advertiser. Some advertisers might not want you to use the offers in emails, some does only allow traffic from certain countries and so on. Let’s say you have an offer about making money online. The offer is allowed to be promoted via search PPC, CPV/PPV, contextual, banners, twitter and emails. It is also only converting from US, UK and CA visitors. So let’s take a look at how you can market that offer. 1. PEERFLY ADS AND SEARCH PPC. When trying to make money from CPA via search PPC (pay per click) offers you need to be very cautious. Search PPC means to use search engine advertising networks such as: Google AdWords, Yahoo SM or Microsoft adCenter (Bing). You need to know how bidding on keyword work and what keyword you should put your money on. You also have to know if the offer you are marketing will convert well enough for the PPC campaign to become profitable. I would advice people to not use PPC campaigns if they are not very familiar with them since the cost of keywords are going up due to more competition and it is easy to find yourself wasting money. 2. CPV/PPV WITH PEERFLY . Also known as cost per view/pay per view. It’s works in a different way than CPC and CPM does. When using PPV you pay for each view on your CPA offer. These views usually has a really low conversion rate. Your CPA offers will bebshown in pop-ups etc on different websites or peoples computers that has Ad-ware on them.The bidding system works pretty much the same ad for PPC but at a much lowers cost. I would not really use this if you don’t have a really eye-catching offer that people wont just get annoyed and click down as soon as it pops up. 3. CONTEXTUAL CPA MARKETING . This is a great way if you have somewhere to write blog posts or articles. Let’s say that you have read my other article on how to make money on HubPages, so you now already have a HubPages account with about 500 followers. Now you simply need to write an inspiring article about your offer and send people to it.This can generate hundreds of conversions if you do it right, trust me I have tried it myself. It also works great if you run your own blog or if you have a software or similar that can send out your articles to hundreds of article directories.The sky is literally the limit with this method. 4. PEERFLY BANNERS . Do I need to say anything here? If you know a place where you can put up the already created banners then you’re set to go. A thing that worked great for me when I was promoting a gaming offer was to contact a gaming website owner and split the profit with him. This ensured that I didn’t have to do any work since he was already getting a steady stream of visitors to his website in the first place. 5. PROMOTING PEERFLY ADS ON TWITTER . Simple, if you have a lot of followers that actually reads your tweets, then give it a go. You can also find people on services such as facepozz.com that are willing to blast your links several times to thousands of twitter followers for only $5. Amazing, right? Just make sure that you are not directing your followers directly to the CPA offers as that is not allowed. Instead you could set up a small landing page linking to your offer. A landing page does not have to be complicated, you can create one fast with services such as Weebly, Blogspot or WordPress. 6. CPA OFFERS IN EMAILS. Have you ever heard that the money is in the list? Well, it’s kinda true when it comes to PeerFly’s CPA offers. If you have built an email list (preferably on aWeber) you will be able to both put your subscribers email in different categories, such as “people who wants to make money online” or “people interested in dogs”etc. You will also be able to geo-target them according to their IP address, which is a huge advantage when it comes to CPA. Email lists tends to convert pretty well,especially if you have a close relationship with your readers and if you send out free offers.Just imagine having 10´000 or more people in your email list and everyone of them wants to make money online . If you only write a short and interesting email and then include a link to a free money making offer, how many do you think would convert? A lot. Building a list can be a bit harder than just setting up a blog, writing articles or doing PPC marketing. But in the end I would say that this is probably one of the best (if not the best) way to make money with PeerFly . I will create an article later on explaining how you can build an email list and what the possibilities are to make money from it once you have one later on, so stay tuned for that!So those are some of the ways you can make money with PeerFly’s CPA network . Since you now know a bit how they all work I would advice you to dig deeper in to one that fits you the best before applying to PeerFly. One you apply, simply tell them how you plan to market their CPA offers and I’m sure that you will get accepted if you mention one of these ways. By the way, PeerFly does not allow incentive offers, meaning that you offer something in return if someone completes an offer for you. In other word you may not say something like this “You get $1 if you complete a free offer for me”or “You get an eBook for completing this offer”.If you want incentive offers then go to Blamed or CPALead or MediaKash . When it comes to geo-targeting CPA offers,some ways are better than others. As you may know there is barely any way to target a specific county on twitter, but with PPV, PPV,blogging and email lists you can narrow it down pretty well for maximum conversion rate. When and how do I get paid? Now when you know how to make money with PeerFly I’m pretty sure that you also know how you are going to cash out that money and when you are able to do so.PeerFly offers a Net 30, Net 15 and weekly payments to PayPal, postal check, ACH (US Only), or bank wire. The minimum payout limit is only at $50 which even a child could achieve in no time at all with a decent strategy. PeerFly’s referral program. Did you think an awesome CPA network like PeerFly didn’t have it’s own referral program? I hope not! They offer a 5% commission from each referral for life. So as long as you referrals are earning money, you will get a share. There is no limit to how many people you can get as referrals, so aim for the stars.However, remember that not everyone will get accepted in to CPA networks such as PeerFly.Yes, I know that peerfly allows everyone, but they still need to prove that they are worthy to join first. So why not help them out?. CUSTOMER SUPPORT . A company without a good customer support is not a company. PeerFly gives you the ability to both chat live with them through their website as well as personally contact them with your questions via email, fax, AIM, twitter or phone.Now that is what I call a dedicated customer support. These guys are not some shady money makers hiding their personality, tricking people. THE PEERFLY REWARD PROGRAM . This might just be for the really successful people, but I think it was worth mentioning since I found it pretty funny. PeerFly has a reward system where you can get rewards for earning money with them. The more money you earn perbmonth, the better rewards you will get. You can either chose to get the reward in pure cash or as an item. The reward are ranging from everything from a $10 Amazon gift card to a Mustang V6 Premium. So if you’re ready to try PeerFly, then why not give it a shot and be the first one to bring home that sweet car.GET BONUS BY SIGN UP HERE CONCLUSION . I have been writing a lot of conclusions lately,but I suppose it’s a good thing to do, so I won't stop now. PeerFly is a great custom build customer friendly CPA network that is really worth the time when trying to make money online . If you can’t make it here, then you are doomed to fail at every other CPA network as well. A good idea would be to contact an affiliate manager on PeerFly for extra information on what is currently trending and so on, so that you could maximize your profits.If you have any questions what so ever about making money with PeerFly , then be sure to leave a comment below. I would greatly appreciate if you would leave a personal review of PeerFly if you have ever used them yourself,and maybe share some other ways of making money with PeerFly while you’re already at it Read the full article

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highintensitybusiness · 7 years ago

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#127: Craig Hubert - How to Start and Grow a Mobile In-Home HIT Business

A certified personal trainer since 1997, and a Licensed Kinesitherapist since 2002, Craig started his career in the fitness industry after being mesmerised watching his own ACL surgery. He started seeing clients in small gyms and private studios before embarking on his own to run a successful in-home training business that would eventually offer in-home High Intensity Training. He finally opened his first studio in a 600 sq/ft office space in 2011, and now operates in his own 1400 sq/ft space in Quebec, Canada - Book Here

Email Craig - craig@gethit [dot] ca

This episode is a master class on how to start, deliver and grow a mobile in-home HIT business. A mobile HIT business can be a cost effective (low entry) and high-profit business. On it's own or with online coaching (distance training) it can become a great way to make a living and help people doing something you love. Also, if desired, it can become a great stepping stone to starting a strength training facility further down the line.

In this episode, we cover:

How to get started from scratch with no qualifications or personal training experience

How to deliver and instruct an in-home HIT workout step-by-step

The importance of centralising and finding a high-profit area

Finding the right clientele

How to market

How to figure out pricing

Scaling and online coaching

How to transition to opening a HIT facility

... and much more

Below is a blog post from Craig on how to start a mobile in-home HIT business. The blog post is very entertaining and useful. I've added my own notes with "[LN: ....]"

Enter Craig Hubert

The fitness industry is an interesting place, kind of one big contradiction. On one end, it represents the picture of what we all strive to be, vibrant, active, strong, agile, sporting a lean physique, with perfect blood markers from cholesterol to sugars. Yet on the other end, the industry is littered with bad information, dangerous training techniques, questionable diets, and looks more like one large, incredibly bad, infomercial.

Below are my suggestions to get you started in the industry, as well as how to go about starting your own in-home HIT centered training business.

Getting Started

Most people getting involved in personal training think they’ll be doing 40+ sessions per week making $100/ session. The reality is, for most, getting to a solid income takes work - if you want the gold, ya gotta dig.

Get certified. This is a no brainer. As most people will start in a big box gym, a certification is required. ACSM, NSCA, ACE are the more well known, but if HIT is your goal, HITUNI is a solid program - Use CW10 to get 10% off - LINK

Immerse yourself! Read everything, In HIT, this includes the Nautilus bulletins, books by McGuff, Little, Darden, Westcott, to name a few. Read books from authors outside HIT, Poliquin, Pavel, Dan John for example. And attend seminars - lots of ‘em. The good ones will teach you things no university can. I heard there’s a pretty good one each year in Minnesota ... [LN: Craig is referring to the Resistance Exercise Conference, use CorporateWarrior10 to get 10% off - LINK ]

You need to work with people, so to Globo Gym you go! The benefit to working in a large gym is not the pay, it generally sucks, but you get to work with a ton of people, with different shapes and sizes, interests and abilities. This is where you learn the craft. You’ll also be highly entertained by dumb shit.... Oh yes, stupidity is rampant in the big box gyms.

Find a mentor. This is key IMO, find that person doing what you want to do and reach out - everybody is different, so do your homework and approach them in a courteous, respectful manner.

In-Home Training

A HIT centered In-home business fit together like OJ’s glove (wait, no... they actually fit... ) so maybe more like Taylor Swift and Kanye West (wait...nope) any ways, it works. [LN: I'm British and don't understand this reference ... ]

Define your market. Who will be your primary client? Seniors, Executives, Housewives? (it doesn’t mean you can’t train all walks of life, but in my experience, referrals are key, and like refer like). Once defined then...

Tailor your message - HIT has plenty of benefits, but not everybody cares about the same things. A retired senior might not care that a sessions is 20-30 minutes, as time may not be an issue. However the emphasis on safety may resonate to there failing ears (me being funny, not offensive).

Pick your area to work based on your target market, and do not leave it. In-home training does not work well if you’re spending all of your time driving out of your way from one client to the next.

Schedule for traffic and road condition issues. Have to cross train tracks to get to aclient? Leave yourself some extra time to accommodate a possible wait for passing trains. Nothing will stress you out more than falling behind early in your day, causing you to be late for most clients.

Add about 15-20% over the standard price for a training session in a gym. This is a soft number, as your experience as well as your model will influence your price points.

Other Considerations

Get your house in order first - Try to start debt free, there is nothing worse than making business decisions based on short term personal financial needs that will negatively impact the long term vision of your business. This can be as simple as setting your pricing too low to make the quick buck now, but makes raising your rates much harder in the future (people get very accustomed to a low price, and tend to be very resistant to increases.)

Bootstrap - It’s easy to think that borrowing money will help you out, but please try to avoid both banks and private lenders. I know lots of people borrow successfully, I just feel that when it’s all on you, you’ll think smarter, and be way more creative. It’s easy to throw money at problems, being creative to find work arounds is what creates lasting businesses. [LN: this is huge and important to underscore. Low budgets force you to do the hard thinking and pick the RIGHT things to do with the highest impact].

Keep distractions to a minimum - It is way easier to think big, doing the things necessary to grow a large business (if that’s the goal) when you don’t have a family or a serious relationship that can potentially draw your attention away from the big picture - it’s a harsh statement, but something I’ve experienced first hand. My decisions don’t just affect me, they can have lasting consequences on my family, as such, I second guess more, and riskier plays that had large potential upsides tend to get shelved. I’m not saying that it can’t be done, just that the emotional strain is much harder.

In-Home Training can be very lucrative, at $50/ 30 minute session price tag, doing a reasonable 40 sessions per week (amounts to 20 hours of actual work) brings in $2000/week. Which is good money in many areas of the world. Keeping in mind that your price reflects the market you’re in - NYC would most likely be closer to $100 or more per session.

Treat you In-Home business like you would any other, with professionalism and integrity, and the sky's the limit.

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff, Dr James Fisher and Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. If you want to become an excellent HIT Personal Trainer, create a great team of trainers or build a successful fitness business, I highly recommend you use CW10 to get 10% off a PT Course – HERE

This episode is also brought to you by Health IQ: A life insurance company that helps health conscious people like runners, cyclists, weight lifters, HIT participants and more, get a lower rate on their life insurance.

Go to healthiq.com/cwarrior to support the show and see if you qualify. If you take care of yourself: do smart strength training, eat well, and you’re life insurance company doesn’t seem like they care, there’s an answer for you: Health IQ actually gives savings to people who take care of themselves. About 56% of Health IQ customers save between 4-33% on their life insurance. Health IQ customers can save up to a third because physically active people have a 56% lower risk of heart disease, 20% lower risk of cancer and a 58% lower risk of diabetes compared to people who are inactive, but your life insurance company probably just doesn’t care, you care, and there are companies out there that care.

To see if you qualify, get your free quote today at healthiq.com/cwarrior or mention the promo code CWarrior when you talk to a health IQ agent.

FREE HIT workout progress sheet and 20 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Bill DeSimone – Click Here

For all of the show notes, links and resources - Click Here

Check out this episode!

#Fitness #HIT #High Intensity Training #Productivity #Business #Life Hacking #Lifestyle Design

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tainghekhongdaycomvn · 7 years ago

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How to Track Your Local SEO & SEM

Posted by nickpierno

A decent tracking setup allows you to answer the most important questions about your marketing efforts. What’s working and what isn’t?

This guide is intended to fill you in on all the basic elements you’ll need to assemble a simple, yet flexible and robust tracking setup.

Google Analytics

Analytics setup tips

Analytics is super easy to set up. Create (or sign into) a Google account, add your Account and Property (website), and install the tracking code in your website’s template.

Goals

Contact form submission

Quote request form submission

Phone call

Text message

Chat

Appointment booking

Newsletter signup

E-commerce purchase

To create a goal in Analytics:

Navigate to the Admin screen.

Under the appropriate View, select Goals and then + New Goal.

You can either choose between a goal Template, or Custom. Most goals are easiest to set up choosing Custom.

Give your goal a name (ex. Contact Form Submission) and choose a type. Most goals for local businesses will either be a Destination or an Event.

Form tracking

Here’s a handy plugin for Gravityforms that makes setting up event tracking a snap.

Once you’ve got your form redirecting to a Thank You page or generating an event, you just need to create a goal in Analytics with the corresponding value.

You can use Thank You pages or events in a similar manner to track appointment booking, web chats, newsletter signups, etc.

Call tracking

Many businesses and marketers have adopted form tracking, since it’s easy and free. That’s great. But for most businesses, it leaves a huge volume of web conversions untracked.

If you’re spending cash to generate traffic to your site, you could be hemorrhaging budget if you’re not collecting and attributing the phone call conversions from your website.

You’ll want to make sure your call tracking platform allows for integration with Google Analytics and offers something called "dynamic number insertion."

Dynamic number insertion uses JavaScript to detect your actual local phone number on your website and replace it with a tracking number when a user loads your page.

Basically, magic.

There are a few ways to implement dynamic number insertion. For most businesses, one of these two approaches should fit the bill.

Number per source

With this approach, you'll create a tracking number for each source you wish to track calls for. These sources might be:

Organic search traffic

Paid search traffic

Facebook referral traffic

Yelp referral traffic

Direct traffic

Vanity URL traffic (for visitors coming from an offline TV or radio ad, for example)

Calls originating from sources you didn’t predefine will be missed.

Events sent to Analytics will create artificial sessions not tied to actual user sessions.

Call conversions coming from Adwords clicks won’t be attached to campaigns, ad groups, or keywords.

Some of these issues have more advanced workarounds. None of them are deal breakers… but you can avoid them completely with number pools — the awesomest call tracking method.

Number pools

Implementation

Google Search Console

Make sure to connect your Search Console with your Analytics property, as well as your Adwords account.

With all the basics of your tracking setup in place, the next step is to bring your paid advertising data into the mix.

Google Adwords

If you’d like some more of my rantings on conversions in Adwords and some other ways to get more out of your campaigns, check out this recent article :)

Getting your data flowing in all the right directions is simple, but often overlooked.

Linking with Analytics

Next, you’ll want to get those call and form conversions from Analytics into Adwords.

Importing conversions in Adwords

Call extensions & call-only ads

Now you’ve got Analytics and Adwords all synced up, and your tracking regimen is looking pretty gnarly! There are a few other cool tools you can use to take full advantage of your sweet setup.

Google Tag Manager

Don’t bother if you just need Analytics on your site (and are using the CallRail plugin). But for more robust needs, it’s well worth considering for its sheer power and simplicity.

Here’s a great primer on making use of Google Tag Manager.

UTM tracking URLs & Google Campaign URL Builder

Source: google Medium: organic Campaign name: gmb-listing (or something)

This way your GMB traffic still shows up in Analytics as normal organic traffic, but you can drill down to the gmb-listing campaign to see its specific performance.

Bonus pro tip: Use a vanity domain or a short URL on print materials or offline ads, and point it to a tracking URL to measure their performance in Analytics.

Rank tracking

Whaaat? Rank tracking is a dirty word to conversion tracking purists, isn’t it?

For local businesses, we think our Local Rank Tracker is a pretty darn good tool for the job.

Google My Business Insights

There’s a great workaround though! It just might freak you out a bit…

Taking it all in

So now you’ve assembled a lean, mean tracking machine. You’re already feeling 10 years younger, and everyone pays attention when you enter the room. But what can you do with all this power?

Here are a few ways I like to soak up this beautiful data.

Pop into Analytics

Since we’ve centralized all our tracking in Analytics, we can answer pretty much any performance questions we have within a few simple clicks.

How many calls and form fills did we get last month from our organic rankings?

How does that compare to the month before? Last year?

How many paid conversions are we getting? How much are we paying on average for them?

Are we doing anything expensive that isn’t generating many leads?

Does our Facebook page generate any leads on our website?

Acquisition > All Traffic > Source/Medium can be equally interesting, especially if you’ve made good use of tracking URLs.

Make some sweet SEO reports

Google Analytics dashboards

Google Data Studio

This is pretty awesome. It’s very flexible, powerful, and user-friendly. I’d recommend skipping the Analytics Dashboards and going straight to Data Studio.

Supermetrics

TL;DR

So that’s a lot of stuff. If you’d like to skip the more nuanced explanations, pro tips, and bad jokes, here’s the gist in point form:

Tracking your digital marketing is super important.

Don’t just track traffic. Tracking conversions is critical.

Use Google Analytics. Don’t let your agency use their own account.

Set up goals for every type of lead (forms, calls, chats, bookings, etc).

Track forms with destinations (thank you pages) or events.

Track your calls, probably using CallRail.

Use "number per source" if you have a huge volume of traffic; otherwise, use number pools (AKA keyword pools). Pools are better.

Set up Search Console and link it to your Analytics and Adwords accounts.

Link Adwords with Analytics.

Import Analytics conversions into Adwords instead of using Adwords’ native conversion tracking snippet...

...except for call extensions. Track those within and Adwords AND in Analytics (if you want to) by using an “offline” tracking number as the destination for your Google forwarding numbers.

Use Google Tag Manager if you have more than a couple third-party scripts to run on your site (web chat, Analytics, call tracking, Facebook Pixels etc).

Use Google Campaign URL Builder to create tracked URLs for tracking visitors from various sources like offline advertising, email signatures, etc.

Use a tracked URL on your GMB listing.

Use vanity domains or short URLs that point to your tracking URLs to put on print materials, TV spots, etc.

Track your rankings like a boss.

Acquisition > All Traffic > Channels is your new Analytics home base.

Consider making some Google Analytics Dashboards… and then don’t, because Google Data Studio is way better. So use that.

Check out Supermetrics if you want to get really hardcore.

Don’t let your dreams be dreams.

If you’re new to tracking your digital marketing, I hope this provides a helpful starting point, and helps cut through some of the confusion and uncertainty about how to best get set up.

If you’re a conversion veteran, I hope there are a few new or alternative ideas here that you can use to improve your setup.

If you’ve got anything to add, correct, or ask, leave a comment!

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fairchildlingpo1 · 7 years ago

Text

How to Track Your Local SEO &amp; SEM

Posted by nickpierno

A decent tracking setup allows you to answer the most important questions about your marketing efforts. What’s working and what isn’t?

This guide is intended to fill you in on all the basic elements you’ll need to assemble a simple, yet flexible and robust tracking setup.

Google Analytics

Analytics setup tips

Analytics is super easy to set up. Create (or sign into) a Google account, add your Account and Property (website), and install the tracking code in your website’s template.

Goals

Contact form submission

Quote request form submission

Phone call

Text message

Chat

Appointment booking

Newsletter signup

E-commerce purchase

To create a goal in Analytics:

Navigate to the Admin screen.

Under the appropriate View, select Goals and then + New Goal.

You can either choose between a goal Template, or Custom. Most goals are easiest to set up choosing Custom.

Give your goal a name (ex. Contact Form Submission) and choose a type. Most goals for local businesses will either be a Destination or an Event.

Now you’ve got Analytics and Adwords all synced up, and your tracking regimen is looking pretty gnarly! There are a few other cool tools you can use to take full advantage of your sweet setup.

Google Tag Manager

Don’t bother if you just need Analytics on your site (and are using the CallRail plugin). But for more robust needs, it’s well worth considering for its sheer power and simplicity.

Here’s a great primer on making use of Google Tag Manager.

UTM tracking URLs & Google Campaign URL Builder

Source: google Medium: organic Campaign name: gmb-listing (or something)

This way your GMB traffic still shows up in Analytics as normal organic traffic, but you can drill down to the gmb-listing campaign to see its specific performance.

Bonus pro tip: Use a vanity domain or a short URL on print materials or offline ads, and point it to a tracking URL to measure their performance in Analytics.

Rank tracking

Whaaat? Rank tracking is a dirty word to conversion tracking purists, isn’t it?

For local businesses, we think our Local Rank Tracker is a pretty darn good tool for the job.

Taking it all in

So now you’ve assembled a lean, mean tracking machine. You’re already feeling 10 years younger, and everyone pays attention when you enter the room. But what can you do with all this power?

Here are a few ways I like to soak up this beautiful data.

Pop into Analytics

Since we’ve centralized all our tracking in Analytics, we can answer pretty much any performance questions we have within a few simple clicks.

How many calls and form fills did we get last month from our organic rankings?

How does that compare to the month before? Last year?

How many paid conversions are we getting? How much are we paying on average for them?

Are we doing anything expensive that isn’t generating many leads?

Does our Facebook page generate any leads on our website?

Google Analytics dashboards

Google Data Studio

This is pretty awesome. It’s very flexible, powerful, and user-friendly. I’d recommend skipping the Analytics Dashboards and going straight to Data Studio.

http://ift.tt/2hwyH2T

#How to Track Your Local SEO &amp;amp; SEM

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