#non alcoholic heineken

[everytechever]

Heineken Silver Smooooth Nights lives it up at XYLO

Heineken® Silver, launched an exciting way to celebrate the weekends! Heineken® Silver Smooooth Nights are filled with awesome performances, good company, and its top-notch new beer. #HeinekenPH #HeinekenSilver #HeinekenSilverPH

Heineken® Silver, the latest brew from the maker of the world’s most international premium beer, launched an exciting way to celebrate the weekends! Heineken Silver Smooooth Nights will be making its rounds at the hottest nightspots in the metro and kicking off the series with a Friday night filled with awesome performances, good company, and its top-notch new beer. XYLO at The Palace was the…

[born-to-lose]

Getting drunk on company time 💅🏻

[psychoticwillgraham]

i hate how everyone’s so in the xmas spirit but i’m here being extremely depressed and just waiting for it to be over bc this is our second Xmas without grandma :( last year was worse bc it was only two months after her passing, but i just can’t see all of the happiness everyone’s feeling. christmas was grandma’s favorite holiday and i just. want it to pass already.

[succubussally]

Check out that Zune in the King's Hawaiian commercial that's meant to be a promo for the new Guardians movie.

Marvel is picking some strange sponsors lately. This and before we had those weird super specific Non-Alcoholic Heineken commercials for the Ant Man movie?

What's next? Daytime Tylenol for Miss Marvel??

[leclerc-s]

the blue - part eight

series masterlist // previous // next

zendaya amelia grace holland be honest. how many songs ave you written about oscar?

amelia holland

sam holland the better question is how many songs have you written about fake scenarios in your head?

amelia holland oh that one's easy at least five. this month. i've got a really good one called i should hate you, i wrote that one with aaron.

tuwaine barrett DID CHARLES HELP PRODUCE THIS AGAIN??

amelia holland i think he almost shit himself when he found out aaron was also producing this one. tuwaine barrett CHAMELIA MY BELOVED! GET THIS MAN ON STAGE WITH TAYLOR FOR A SURPRISE SONG! amelia holland he's been on my ass about that to. did you team up with him or something? tuwaine barrett why? did he say someting?

harry holland speaking of charles, how's texas? is it fun?

amelia holland it's hot as fuck.

amelia holland you're in texas now? any plans on coming home?

amelia holland kinda promised oscar and lando that i'd stick around for the triple header. there's a week off in between vegas and brazil but lando's birthday is a few days before vegas and abu dhabi is the next weekend. so i'm not sure. might be home for a couple days at most.

harrison osterfield it's almost like oscar's career is monopolizing all of your time

sam holland for the record none of us have problem with it. this is the first time in a long time we've seen you happy. if traveling with oscar makes you happy, do it. harrison's being a dick, ignore him. but like also please come home for the holidays?

amelia holland is that his default setting? - danny ric

amelia holland sorry about that, the fake american took my phone.

amelia holland real american here, is that his default setting? - logan sargeant

amelia holland charles here! is that his default?

amelia holland this group is tragic. ours is much more fun - max

amelia holland I CAN FINALLY STOPPED BE CALLED NORIZZ BECAUSE CLEARLY THE SECOND STRING LOSER HAS LESS THAN ME! - LANDO

amelia holland i would never piss a songwriter off because you'll be branded as the second string loser for the rest of your life. - pierre

amelia holland i swear they’re normally house-trained - oscar

amelia holland he's lying - alex

tom holland YOU HAVE A GROUPCHAT WITH THEM??

amelia holland it's quite fun. murder is threatened at least 3 times a day and lestappen is in full force. it is no just for the camera, i genuinely think they're in love with each other

amelia holland yuki’s quite violent, in case anyone was wondering. he may be pocket sized but he holds a lot of rage

harry holland and who exactly is in this group chat and why haven’t we been invited?

amelia holland the twitch quartet, max, daniel, yukierre, estie bestie and his two husbands, twinkclaren, and me

harrison osterfield you call your boyfriend a twink?

amelia holland it’s a term of endearment - lando

amelia holland she calls lando a fucking weenie and she called someone a weird second string loser, so i’m okay with twink - oscar

amelia holland WE'RE KIDNAPPING AMELIA! WE'RE IN TEXAS BABY! - DANNY RIC

amelia holland SAVE US! - CHARLES & MAX

ameliaholland posted new stories

someone's super excited to be back in texas COTA! pre-quali look with oscaroo. he's not happy at the moment, says it's too hot to be in texas. i agree. :) logan said he knew a place and took us to cane's. clearly one of them is happy to be here.

ameliaholland the plans made it out of the group chat, so when in texas...

tagged: oscarpiastri, lilymhe, francesca.cgomes, alexandrasaintmleux, danielricciardo, landonorris, maxverstappen1, charles_leclerc, alex_albon, logansargeant, yukitsunoda, pierregasly, georgerussell63, estebanocon, mickschumacher, lancestroll

view all comments

tuwaine I HAVE NEVER WANTED TO BE IN TEXAS SO BAD

↳ ameliaholland you're missing out so bad tuwaine

tomholland2013 AMELIA GRACE HOLLAND YOU BETTER NOT BE DRINKING!

↳ ameliaholland i'm not? there's a heineken in my hand? it's non alcoholic.

↳ landonorris she literally had shots with max. she's a liar.

↳ ameliaholland shut the fuck up norizz.

username oh god, i've never wanted to be apart of a friend group this bad

username thank goodness someone put boots on the correct way. if i saw another picture or video of the drivers with their jeans tucked into their boots i would riot.

↳ username i hope daniel scolded them for doing so.

samholland1999 PUT SOME PANTS ON AMELIA!

↳ ameliaholland I AM WEARING PANTS! IT'S CALLED SHORTS DINGBAT! IT'S HOT IN TEXAS

username now this is a group i never thought i would see hanging out. at least not all of them together.

username this is so iconic of them wtf?

georgerussell63 i have never met someone who can out drink max, please join us the next time we go out.

↳ harryholland64 did not know my little sister can out drink max verstappen but i'm somehow proud?

↳ username this just in, something max verstappen is not good at doing, out drinking amelia holland.

lilymhe we have to do this again!

↳ francesca.cgomes we do!

↳ alexandrasaintmleux oh, we should

↳ ameliaholland give me a time a place and i'll be there!

↳ carmenmundt count me in too! i would love to meet amelia.

↳ username icons meeting other icons, love to see it.

finish the lyrics with lando norris and oscar piastri

comments

user we were robbed of cowboy oscar!

user lando and the holland brothers being the captains of the oscar x amelia ship is so funny to me

user but who did lando call a dick and why?

↳ user probably harrison, if the context clues we've been provided are anything to go by.

↳ user lando has been their biggest defender since day 1 and i stand by that

user was i the only one who caught that brocedes reference?

↳ user lando knew what he was doing making that joke.

user lando casually wanted to remind everyone that oscar's brother-in-law is spider-man.

↳ user had to quickly flex on spidey's biggest fan, estie.

user and to think this whole joke started because of a taylor song.

user HE CALLED HIM A MUPPET!! THIS IS MONUMENTAL!

user lando is oscar and amelia's biggest defender, you can't change my mind.

↳ user it's oscmelia girl, get it right.

↳ user you're right my bad, terribly sorry.

harrison osterfield i don't exactly appreciate your friend and boyfriend calling me a dick online.

amelia holland and i didn't appreciate being strung along for almost 2 years...

sam holland HOW LONG?

tom holland but he was with his ex for almost a year?

tuwaine barrett oh damn

harry holland you have got to be fucking kidding me harrison.

zendaya never trust blonde men with blue eyes

amelia holland what about max and logan? zendaya never trust blonde men with blue eyes whose name starts with an h or a j. those two you can trust.

tom holland by the way how's oscar doing? we watched the race.

amelia holland a bit bummed about the dnf but that's the way things go in this sport. besides it's not like it can get any worse than this.

TWO HOURS LATER

amelia holland HOW COULD I BE SO FUCKING WRONG?!

ameliaholland posted new stories

💋 i'm totally going to lose tonight... you're looking at the winner of the bowling tournament. it was luck really, but operation cheer up charles and oscar was a success.

taglist: @six-call @1nt3rnetgf @fernandoswarcrimes @skynel09 @arieltwvdtohamflash @Mimolovescookies @brekkers-whore @natcha888 @camdensreg @mycenterfold @woozarts @dear-fifi @tygecjjd @cataf1 @nothaqks @caipng @nataliambc @formulaal @lichterfee @prongsvault @kaa212 @anxxiousaries @julesbabey1 @julesbabey @georgeparisole @hobiismyhopeu @melissayalene @nikfigueiredo @bella-1 @nichmeddar @namgification @anniemae299

strikethrough means i couldn't tag you

¡leclerc-s speaks! just when you think he can't get any worse, he does! i have very strong opinions about texas, in case that wasn't obvious. texas was my breaking point + brazil, in case you couldn't tell who my favorite drivers were, you do now.

¡disclaimer! this is in no way making assumptions about the people involved in this story, this is all fake. it is a fanfiction please don't take any of what is said seriously. this is all for entertainment purposes and as a creative outlet for me. enjoy!

[flawlessassholes]

I just wanted to let you know that to get through my work day I daydreamed about dirtbag Daniel and girl Max fucking. Thank you.

the anons thirst for dbd&gm, but unfortunately i don't have them fucking, i only have angst that i wrote on a train ride to see taylor swift and that didn't influence this at all.

She left on the last train. 

A million dollars and more, and she still had to take the train back to Monaco because she was drunk, and it would be a bad look for the face of Heineken 0.0 non-alcoholic beer to get arrested on some back road in France with her Aston Martin in a ditch. 

The city of love, he had said before they left. Max wanted to say, what was more romantic than Monaco, the Côte d'Azur? 

Now she wants to say, you don’t love me. You never did. 

Shitting bullshit. It was the city of lies, probably. And the city of bullshit. The city of shitting bullshit and shitty lies and the shitty bullshitting lying liars that tell them. 

Max had thought— 

Just. 

Who takes their fuckbuddy to Paris to tell them that they’re leaving to go to shitty Renault? 

Max knew—

She knows. Had known. That she is always loving Daniel more than he loved her. 

She would have thought that he didn’t love her, and that it was her being a stupid little girl with a crush like her father kept saying, but after Monaco—

Did he know in Monaco? As he moved above her, in her, with awed tears in his eyes, champagne or pool water making his hair extra curly, that he was leaving for Renault? 

Max had thought that was making love. Just like she thought this trip was the sign that they were—something. 

Something more. 

She should have known when he met her in Paris instead of driving from Monaco. 

He was meeting with sponsors, stupid French sponsors for his new, stupid French team. 

She takes another sip of her shitty canned gin tonic, staring out at the navy black beyond the train’s windows. They say it’s a nice train ride, if it’s not the middle of the night, and you’re not drinking and not not crying. 

Her phone lights up in the window’s reflection. It is of course Daniel. 

She needs to learn how to not pick up his calls. She needs to be better. Practice. Max is good at practicing. 

She’ll start now. 

The screen goes dark, then lights up again. 

It wouldn’t be the first time Max fucked up practice for Daniel. 

Maybe she’ll always be a fuckup when it comes to Daniel. 

She answers, and she listens to him rattle off excuses. She hates it. Hates him. Hates that he’s making her do this, promises to herself that she’s done, that this is it. 

And she hates, most of al, that he’ll make her break that promise. That she’s a silly little girl with a crush on a boy that she thought loved her. 

And she hates that he doesn’t. 

But she loves him, of course. More than all of that. 

Maybe she always will. 

[lestappenforever]

please if you’re still doing the prompts. 27. “Your heartbeat is my favorite sound.”

Here you go, my darling anon. Something short and sweet for you. 💖

---

27. "Your heartbeat is my favorite sound."

Max Verstappen has a lot of favorite things in life.

His favorite colors are blue and silver. His favorite type of food is Italian, and he loves everything that has pasta in it. His favorite cheat meal is mac & cheese.

His favorite non-alcoholic drink is Red Bull (yes, really), and his favorite beer is Heineken. His favorite TV show is Designted Survivor, and he prefers white wine over red.

Max's favorite thing to do on his free time that doesn't involve racing of any kind is sitting at home on the couch and watching Netflix, which is exactly what he's doing now.

Well, technically, he's laying on the couch watching Netflix. And he's not actually paying attention to the episode of Squid Game currently playing on the TV. He's distracted, completely focused on the steady thud thud thud sound directly beneath his ear.

"Your heartbeat is my favorite sound," Max says with a pleased sigh.

The body under him shifts slightly, the hand that had been resting on his lower back lifting to card through his hair. Turning his head slightly on the firm chest its resting on, Max looks up into the most beautiful green eyes he's ever seen.

Charles smiles at him. "Yeah?"

"Yeah."

The angle is ridiculously unpleasant and Max is sure Charles' neck must ache like a bitch, but the Monégasque leans down to press a gentle kiss to Max's lips anyway.

"You're my favorite everything," Charles tells him as he lays back, a soft, content expression on his face.

He looks like home, Max thinks to himself. Feels like home, too.

Unable to resist, Max cocks an eyebrow. "Yeah? Should I tell Seb I'm your favorite driver?"

Charles narrows his eyes. "Don't push it, Verstappen."

Max grins and presses a kiss to Charles' clothed chest before laying his head back down.

The steady beat of Charles' heart fills Max with a sense of calm. With warmth. With happiness.

And Max finds himself wondering whether it's about time to reconsider his favorite color. He's kind of starting to develop a fondness for green.

[jess-moloney-malarkey]

Hi, long anon from the 13th back! The other blog won’t publish this, but you seem to be a logical thinker.

As far as the alcohol goes, Jess does drink around Jamie. As did Ruby as far as live-in girlfriends go. I’ve tried to make that point to the other blog and she goes nuts.

I have zero interest in defending Jess any which way, but calling the woman an alcoholic because she drinks is insane. Yeah, she’s talked about drinking, about previously being a “party girl” and does currently drink. None of which makes her an alcoholic. That just means she enjoys alcoholic drinks. We have zero proof she drinks in excess. Posing for photos with alcohol is not that proof. Do I personally think she should drink in the house you live with a recovering alcoholic? No. Am I Jamie to enforce that opinion? No. He’s a grown man that can make calls on his own.

There have been photos and videos of Jess having alcohol in the house. Here’s where we all need to take a giant step back.

We. Do. Not. Personally. Know. Jamie. Or. His. Limits.

He lived with Ruby and she drank around him. He lives with Jess and she drinks around him. I didn’t really like Ruby either as both she and Jess treated/treat Jamie as their arm candy trophy boyfriend prize, but we also don’t personally know either of them.

Jamie very well could’ve laid out his limits when it comes to Jess drinking and/or having alcohol in the house. Maybe he didn’t. We’re not in their relationship so it doesn’t matter.

Someone sent the other blog “video evidence” of Jamie drinking a non alcoholic Heineken in Sao Paolo and she found a way to make it Jess’s fault/influence. Like a guy having a good time at a sporting event couldn’t have a non alcoholic drink by his own free will. 🙄

I’ll be coming here from now on with my thoughts because you’re not a crazy conspiracy theorist. 😂

Exactly! Being a social drinker is a far cry from being an alcoholic, and I highly HIGHLY doubt that Jamie, as someone in recovery, would allow himself to be with someone in active addiction. Jamie has been sober for almost 9 years now, and is a whole ass 35 year old grown man. He can lay out his own boundaries for himself with his partners and others around him. Sobriety is a very personal journey and it's not up to us to scrutinize him or the people around him about it.

And good lord, the non-alcoholic beverages thing... He was drinking non-alcoholic champagne as far back as a Counterfeit livestream on Instagram during the debut of "Getting Over It", and that was when he was still with Ruby. It's not unheard of for him, or plenty of other sober people. Non-alcoholic beers and wines commonly assist those who are sober/recovering, either to curb cravings or just to blend in with others who are drinking alcohol. Again, it's a PERSONAL THING and different for each sober person.

And sure, feel free to vent here! lol I don't care about people not liking Jess, that's totally valid and your prerogative. I'm just not down with the condescending attitude to other fans and actively spreading falsehoods that also make Jamie look bad in the process. Like you don't need to think up a whole Lifetime original movie plot about it and be rude to people just because you don't like a person...

[argumentl]

The Freedom of Expression - Ep 73: Ronaldo sees Coca Cola and removes it

They start this time with a small joke about the theme of the episode. Joe removes a roll of tape from his desk and places it out of view of the camera, attracting the attention of Kaoru. Joe laughs that he thought he should remove it, since filming had already started. A member of staff also removes a piece of tape that was stuck to the desk, causing Joe to exclaim awkwardly, 'Today is tape day'...

Moving on, Kaoru refers back to the previous episode about Hanshin, and admits that since then, he has been a bit disappointed with their performance. The Giants are closing in fast. Joe asks him what went wrong, and Kaoru says he thinks they are just not getting enough hits.

Its almost as if talking about their success last time has jinxed their good luck. Joe suggests that losing could be a stategy of Hanshin's to keep things exciting, as it might get boring if they win every time. Unsurprisingly, Kaoru doesn't agree. They wonder what effect this conversation will have had on Hanshin's luck by the time of the next broadcast, but Kaoru brings everyone back down to earth with a bit of logic, saying that the luck of Hanshin has nothing to do with them.

They move onto the main theme of the episode next, which is that Coca Cola suffered a fall in their share value immediately after Ronaldo moved some Coca Cola bottles out of view at a Euro 2020 press conference. Tasai compares Ronaldo to Kaoru here: Ronaldo removes bottles and Coca Cola's shares drop, Kaoru speaks about Hanshin and Hanshin lose. Kaoru laughs, repeating his assertion that Hanshin losing has nothing to do with him, but also admits that he does still feel a bit of doubt inside him if he thinks about it too much. Joe advises him to worry less about it, but says that in Ronaldo's case, it seems like the two things are really connected.

This story was actually chosen to be featured on the show by Kaoru, so Joe asks him what drew him to it. Kaoru says that he thought Ronaldo's actions were really cool, dismissing the choice of the event organizer and chosing his own preference. Joe says that this type of thing would probably never happen in Japan, due to the desire to maintain harmony, but since Ronaldo doesn't have any personal connection with Coca Cola, and is also a strict athlete he can easily do this.

Kaoru also mentions the case of soccer player Paul Pogba, who was faced with bottles of Heineken at his seat at another Euro 2020 press conference, despite being a Muslim and a non-drinker. Kaoru thinks it was very rude of the organisers to place the bottles there.

Joe mentions that its kind of the opposite in Japan. A certain friend of his cannot drink alcohol, and still actually features in alcohol commercials for work, but Kaoru thinks that choosing to do it for work is different from being publicly confronted with it.

Joe asks Kaoru to imagine he was interviewed at a festival that just happened to be sponsered by the Yomiuri Giants. What would he do if he was was asked to pose for a photo holding the Yomiuri Giants mascot doll, Jabitto? Kaoru says he would be able to do it, but he'd have to make some kind of comment expressing his anti-Giants stance at the same time. Since he loves baseball in general, he doesn't actually HATE the Giants, but still, he wouldn't feel warm about endorsing them. Anyway, people might accusing him of being a sell-out if they saw the clip out of context, he'd have to wear a Hanshin tshirt or something counter it.

Kami joins the conversation and asks Kaoru what he would do if many different brands of drink were placed around the stage for the members during Dir lives. Kaoru says he only ever has water on stage, but if there were many brands placed there all of a sudden, he would wonder what on earth was happening. He adds that the labels are removed from the water bottles used on stage, so that no-one will know which brand is being used.

Kaoru then says he doesn't drink alcohol before or during lives, adding that the rare times he actually did in the past caused him to get a headache on stage. The three of them have a short discussion about the effect alcohol can have on work performance, and Kaoru also adds that in general he doesn't drink alcohol while song writing either, if he does his ability goes out the window.

Speaking of alcohol, this brings Kaoru back to the topic of Hanshin again, when he remembers how he used to have a part time job selling beer at Koshien stadium. He would carry cans on a tray hanging on his front from his neck. He couldn't even drink beer on the job even then, it was too tiring.

Joe makes the suggestion that Kaoru could volunteer to sell beer at Koshien if Hanshin win the season, to which Kaoru is less than impressed.

[easalata]

Class 2: Corona vs. Heineken 

I must preface this blog post by saying that I do not drink very often, and I can probably count the number of times I have had Corona and Heineken brand products on one hand. Even though I am not a subject matter expertise on this topic, I still felt the case was quite interesting, and I am excited to explore and analyze the learnings of this case in class on Thursday. After reading this week's case on Corona beer, three main ideas came to mind.

Firstly, I thought it was fascinating to read that even though this case was written years ago, it identified a decline in alcohol consumption. This challenged my assumptions about drinking trends over the past 30 years. It is a common phrase nowadays to discuss how people drink much less than they used to, and in fact, there is a record low level of alcohol use among generation Z. The question remains whether this generation in general has converted to alternative substances or whether society is taking health and wellness more seriously than in generations past. Many scientific studies are showing the negative effects of alcohol consumption, even as little as one standard drink, on recovery and sleep. I am curious to hear an update on the case and how Heineken and Corona are addressing this trend. I know that Heineken has created and promoted a non-alcoholic beer, however from a sales and revenues perspective, I am not confident in the success metrics of this new product. I would also be fascinated to see quantitative evidence of this trend especially throughout the Covid-19 pandemic and the years following.

Second, I learned that the relatively recent misconceptions about the Corona brand are not the first instance where this brand has had to handle unfortunate press. The article mentioned a few cases of false contamination of the product which led to marketing damage control and the rebuilding of trust within the brand. With the Covid-19 pandemic being referred to as 'Corona,' I do recall hearing media stories of the Corona beer products dropping in sales.

Finally, I was shocked when the case mentioned that selling beer is just marketing and not actual skill in making the product itself. The case discussed the relative ease in which beers can be made, so beer companies are in fact selling a brand, feeling, association, and confidence. As mentioned above, I am not an expert on the brand differences between Heineken and Corona, so I will be quite interested to hear from my classmates of the markets and demographics that each brand is attempting to target.

#MITSloanBranding2024A

[jaehoon-kim]

Heineken Non Alcoholic & Tsingtao Non Alcoholic. Incheon, South Korea, July 25, 2023.

[girlnephew]

any non alcoholic ipa recs. i don't drink anymore but I Miss Her.

sam adams just the haze is pretty good. lagunitas na ipa apparently tastes pretty much the same as the original, but i haven't tried it yet. i'm honestly not a huge fan of run wild by athletic but a lot of people swear by it. ultimately i prefer NA pale lagers like heineken, peroni, and tsingtao 0.0 to NA IPAs

[mewwon]

My hag had to go into work and she made me promise to wait for her to get off so now I’m in my hometown in a Harris teeter parking lot drinking non alcoholic heineken and it’s REALLY throwing me back to 2019

[catastrophic-crisis]

Do you have any plushies? If so, how many?

This ask prompted me to reflect upon the fact that I have a basket of poor souls imprisoned in a closet, only seeing a modicum of daylight when I open the door to grab a jacket.

"Why do I have this?" is a great question to ask about lots of things. So, I pulled the guys out and- what the fugg I have a possum??

(that I forgot about)

The two babies are attached to the momma via velcro.

The date on the tag says "1982" from a company that Wikipedia says was acquired in the 90s by a company that went bankrupt in the 2000s so this is what kids might call "vintage shit". To save people the trouble of squinting to read the tag, it's "©R.DAKIN & CO.-1982".

I was going to merely mention them by name to save time, but on the topic of older fellows we've got a little brown "©R.Dakin & Co. - 1983" bear with a lil plaid bow and a "©1992 K&M International Inc" tiger, both of which have a nice solid feel. Not sure when exactly these three actually hail from, but I'm very doubtful that they're from this century. They're both stiff and well-balanced enough to remain upright without assistance in their respective positions, with the tiger standing and the bear sitting. The bear finds plenty of charm in being the perfect size for your hand. Pretty unremarkable pair besides looking well-made and being in good condition.

Next, I'll highlight this little fellow because he's so Fucking Shaped. Is it a wombat? Who cares, it's so round. It's like a brown marimo in the vague shape of an Animal.

The final one on this weirdly chosen tour is P Diva Factory Tyrant Meeks, sporting a slightly dusty cowboy hat that she certainly did not come with. (It's mine.) Her weight is supported by a sushi-bag (the "sushi" has a reusable bag that comes out of its belly) since the hat makes her top-heavy and nobody wants Meeks tumbling head-first to her demise at random. I can't really see myself ever using it as a bag. Maybe Meeks will get a different companion to prop herself up.

The final number including things like sushi-bag and a hand sewn clump penguin lookalike comes up to ~22 plushes total, ranging from "Meeks gets to breathe fresh air" to "aw, nice, still going in the closet" to "Floor Snake".

To return to the question of "why", well. Some of them manifested in my possession and see no real use, so I may be slam-dunking a prize lemur into a donation bin. It's a thing. Oop! Suddenly I'm in possession of brownies I neither made nor bought. Now, what am I going to do with them? Etc, etc. It's all fun and games until you have to actually do something with it. What am I to do with non-alcoholic Heineken?

[brookstonalmanac]

Beer Events 9.18

Events

New York Times 1st published (1851)

Gottlieb Brekle bought Charles Grimm's Pacific Street Saloon & renamed it Brekle's Golden City Brewery, though it was later renamed Anchor Brewery (San Francisco, California; 1871)

James Filkins patented a Hop Drier (1883)

Frank Fehr Brewery reopened after Prohibition (Louisville, Kentucky; 1933)

Blatz Brewing patented a beer Bottle (1956)

Lauhoff Grain patented a Process for Producing a Cereal Adjunct for Use in Brewing (1962)

Heineken patented a Method of Making a Non-Alcoholic Beer Containing Spray-Dried Wort (1990)

Heineken patented a Process for Making Beer Containing an Unfermented Beer Product (1990)

Roger Jesket patented the Hop Plant Named “Summit” (2007)

Thomas Berger, et al. patented a PET Keg (2008)

Breweries Opened

Blue Moon Brewing (Colorado; 1995)

Burton Creek Brewing (Texas; 1996)

Sweetwater Tavern & Brewery (Virginia; 1996)

[navalvessels]

Lebanon Beer And Cider Market: Trends and Opportunities

Introduction to the Lebanon Beer and Cider Market

The beer and cider market in Lebanon is a vibrant segment of the country's beverage industry, characterized by a rich cultural heritage and modern consumer preferences. Despite economic challenges, this market has shown resilience and growth, driven by a blend of traditional and contemporary influences. This article provides an in-depth analysis of the Lebanon beer and cider market, exploring its historical context, current dynamics, regulatory environment, and future prospects.

Market Dynamics

Current Market Size

The Lebanon beer and cider market has experienced significant fluctuations in recent years, influenced by economic and political factors. However, the market remains robust, with a steady demand for both local and imported products. The market size is substantial, driven by a diverse consumer base that values quality and variety in their beverage choices.

Key Players in the Market

The market features a mix of established local breweries and international brands. Local players like "961 Beer" and "Colonel Beer" are well-known for their craft offerings, while international giants such as "Heineken" and "Budweiser" have a strong presence. These key players leverage extensive distribution networks and strategic marketing to maintain their market positions.

Consumer Preferences and Trends

Consumer preferences in Lebanon are evolving, with a growing interest in craft beers and premium ciders. The younger demographic, in particular, is keen on exploring new flavors and brands. Health-conscious consumers are also driving demand for low-alcohol and non-alcoholic options. Seasonal variations and social occasions significantly influence consumption patterns, with higher sales recorded during summer and festive periods.

Regulatory Environment

Government Regulations

The Lebanese government imposes various regulations on the production, distribution, and sale of alcoholic beverages. These regulations aim to ensure consumer safety and maintain market order. Licensing requirements, import duties, and advertising restrictions are crucial aspects that businesses must navigate. Compliance with these regulations is mandatory, impacting both local producers and importers.

Impact of Regulations on Market Growth

While regulations help maintain quality standards and consumer safety, they can also pose challenges for market expansion. Advertising restrictions, for example, limit brand visibility and consumer outreach. However, companies are increasingly using digital marketing strategies and social media platforms to effectively engage with their target audience, bypassing traditional advertising limitations.

Economic Impact

Contribution to the National Economy

The beer and cider market contributes significantly to Lebanon's economy. It generates substantial revenue through taxes and duties, supports agricultural sectors (barley, hops), and stimulates related industries such as packaging and logistics. The market's growth also leads to increased tax revenues, which are reinvested in public services and infrastructure.

Employment and Job Creation

The industry is a notable source of employment in Lebanon, providing jobs across the supply chain from production and packaging to distribution and retail. The market’s growth also fosters indirect employment through related sectors such as hospitality, tourism, and transportation.

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Production and Supply Chain

Local Production

Local production of beer and cider in Lebanon is dominated by several established breweries. These breweries use local ingredients and traditional brewing techniques to cater to domestic preferences. Local production not only meets a significant portion of domestic demand but also supports the economy by utilizing homegrown resources.

Import and Export Dynamics

Imports play a crucial role in meeting the diverse tastes of Lebanese consumers. Popular international brands are widely available, providing variety and catering to premium segments. Conversely, Lebanese beers and ciders are gaining recognition in export markets, particularly in regions with a high demand for Mediterranean products.

Supply Chain Challenges

Despite the market’s potential, supply chain challenges persist. Issues such as inconsistent supply of raw materials, logistical bottlenecks, and regulatory hurdles can disrupt production and distribution. Companies are increasingly investing in supply chain optimization and local sourcing to mitigate these challenges.

Consumer Demographics

Age and Gender Distribution

The demographic profile of beer and cider consumers in Lebanon is diverse. While traditionally male-dominated, there is a noticeable increase in female consumers, particularly in urban areas. The younger population, aged between 18 and 35, constitutes the largest consumer segment, driven by changing social norms and increasing disposable income.

Urban vs. Rural Consumption Patterns

Consumption patterns vary significantly between urban and rural areas. Urban consumers have greater access to a wide range of products and are more influenced by global trends. In contrast, rural consumers tend to stick to traditional preferences, although the introduction of new brands is gradually changing this landscape.

Popular Beer Brands in Lebanon

Local Brands

Local brands such as "961 Beer" and "Colonel Beer" have carved out a significant market share. These brands are known for their quality and unique flavors, making them popular choices among Lebanese consumers. The use of local ingredients and adherence to traditional brewing methods further enhance their appeal.

International Brands

International brands like "Heineken," "Budweiser," and "Corona" are also highly popular in Lebanon. These brands are often associated with premium quality and status, attracting a more affluent consumer base. Their presence in the market adds diversity and caters to varying taste preferences.

Popular Cider Brands in Lebanon

Local Cider Producers

Local cider production is relatively new but growing rapidly. Brands like "Lebanese Brew Cider" are gaining popularity for their unique flavors and locally sourced ingredients. These producers focus on innovation and quality, appealing to health-conscious consumers.

Imported Ciders

Imported ciders from Europe and North America are also available in the Lebanese market. These ciders are often perceived as premium products and are favored by consumers looking for variety and international flavors. Brands such as "Strongbow" and "Somersby" are among the popular choices.

Trends Influencing the Market

Health and Wellness Trends

Health and wellness trends are significantly influencing the beer and cider market in Lebanon. Consumers are increasingly opting for low-alcohol and non-alcoholic beverages, driven by health concerns and lifestyle choices. This shift is prompting manufacturers to diversify their product lines to include healthier options.

Craft Beer Movement

The craft beer movement is gaining momentum in Lebanon, mirroring global trends. Small-scale breweries are emerging, offering artisanal beers with unique flavor profiles. This trend is driven by consumer demand for authenticity, quality, and innovation, and is creating new opportunities for niche market players.

Challenges Facing the Market

Economic Challenges

Economic challenges, such as inflation and fluctuating currency rates, impact the beer and cider market. These factors can lead to increased production costs and reduced consumer purchasing power, posing challenges for market growth.

Competition from Other Beverages

The beer and cider market faces stiff competition from other beverages, such as wine, spirits, and non-alcoholic drinks. Changing consumer preferences and the availability of alternative options require companies to continuously innovate and differentiate their products to maintain market share.

Opportunities for Growth

Untapped Market Segments

There are several untapped market segments in Lebanon that present significant growth opportunities.