#no one's advice or discussion on writing is concrete and 'right' that's why english is a creative and expansive exercise
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godbloodednope · 6 years ago
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everyone’s writing choices are different because creativity is a varied exercise and if you’re gross enough to give a negative, unwarranted opinion you should probably remember no one in the world ever ever ever is even in a place of completely informed correction.
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near-seth-experience · 4 years ago
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This is a long, personal, 3 in the morning kind of ramble. Writing as if I'm explaining things to others tends to help me get my feelings out. Don't feel obligated to read this, but you're welcome to. I'm mostly just thinking out loud here. I'm on mobile, so sorry if this gets long. I don't know if Keep Reading cuts are possible on the app, and if they are I havent learned how to insert them. I'll probably delete this later so whatevs.
I think this topic could apply to a lot of selfless people out there, so I think putting some things into words might be helpful to others.
Anyways, I've thought about this before, and I'm not sure if I've ever talked about it, but I'm pretty sure I've pinpointed a pretty massive reason why I feel lonely and incredibly dissatisfied all the time:
I've always felt that I was considerate to a fault. I'd never put my needs ahead of the needs of others. To this day, I still have lots of difficulty when it comes to looking after numero uno. I learned early on that I needed to keep others appeased in order to feel safe. My siblings frequently butted heads growing up, and one of them often had these big fights with my dad. Lots of tears, yelling, a rare hole in the wall, that kinda thing. It fell on me to keep tempers from flaring. Ultimately, I became the kid my dad always called when he needed help with yardwork. I became the kid who would hand my mom a soda after a heated phone call with a high-maintenance sibling, and I'd sit and let her vent to me. I became the kid who would unload the dishwasher or take out the trash without being asked to do so. Whenever things got heated, I would shift into the role of family de-escalator. Point is, I've always lived for others, and no, this isnt one of those posts talking about living for yourself, yadda yadda yadda. I'm thinking in a different direction, but it'll wrap back around.
Recently I've been trying to think of this in a positive light. As shitty as things might have been, I've grown up to be incredibly considerate. It's one of my better qualities, the beginning and end of my list of good things I can confidently say about myself as a person. It was always out of necessity or fear. It was always pretty damn unappreciated. It always kind of felt like I was everyone's bitch. But it was good of me all the same.
Now that I'm my own person, I've realized two things. Firstly, I love helping out. I love knowing that someone is better off for having me by their side. It's kind of why I loved proofreading in my college English courses. I loved being thanked and feeling valued and wanted for my efforts. I loved the gratification of knowing that someone's story or essay received better marks thanks in very small part to my help. I love knowing I made a mark in someone's life for the better in some way. My personal golden rule is essentially to ask yourself at every turn if there's some little thing you can do to ease another person's burden. If the answer is yes, and the means are within reason and your comfort zone, do it.
The second thing I realized was something that is said a lot: relationships flow both ways. Nobody in my life— not my 2 or 3 superficial friends, not my family, literally nobody— has deserved the amount of effort I have spent for their sakes. I'm burnt out. I'm dissatisfied with my life because everything I do for the sake of another person feels like a chore. I am constantly taken for granted, and the only reason I still bother is because it's even tougher to go against my nature and do nothing. It's not like I'm asking for recognition, but just once I'd like to hear sincerity when someone thanks me. Even better, I'd like someone to legitimately care enough to look into my eyes for a change, see how not-okay I am, and ask themselves if theres anything they could do.
I can only think of one time that has ever happened, and the circumstances are still a trigger of mine so I'm gonna keep the story brief.
(TW Death & Animal Death. Skip this next paragraph if you need to)
My senior year of high school, a freshman was found dead in the school swimming pool. No foul play suspected, people just didn't see him go under during or between gym class. Real tragic. So the school goes on lockdown while they look into things, and then they cancel the rest of the day. I go home, and I find my dog dead. She was old and losing vision, and she fell into our backyard swimming pool. It was partially drained for the winter, so she didnt drown, we think falling down four or five feet onto the concrete of the shallow end while blind may have just been a massive shock. Heart attack, or she hit her head or something. Who knows. Anyways, my mind connected the two events. Two pool-related deaths on the same day. For the first class on the following day, my teacher arranged the desks in a big circle and it was honestly a really good hour-long discussion about loss and grief, but it hit me so hard that people thought I knew the freshman student. The teacher, and a friend of mine both came up to me after class, I told them what happened, got a hug from the friend, and sent home for the day by the teacher.
(/End TW)
That was the only time in memory where someone has ever looked at me and knew I wasn't alright, and I imagine it must have been very obviously written on my face. Now, back to the point. The amount of times I've seen the troubled faces and heard the troubled voices of those I care about and did any little thing to help is severely disproportionate to the amount of reciprocation. It's like I actively look to see if people need me, but they never even care enough to consider looking if I need them.
So, here are my takeaways:
I'm dissatisfied with life because I'm tired of bending over backwards for people who don't even deserve to have me, and that's basically all I'm doing with my life.
I'm lonely because that covers literally everyone I know personally.
So fuck 'em.
I feel like I have some kind of void inside me, and don't think I'll ever have true fulfillment in this regard unless life throws me a cheesy series of events that results in me finding my soulmate or at least something mutual. (Lmao, yeah right. Press X to doubt).
People often say "live for yourself" or "you dont need others to be whole" in regards to this kind of thing. While that's generally sound advice, people do have different natures. Living for others is how I live. There's no way around that, it's who I am, so my interpretation of "living for myself" is choosing for myself who to live for.
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elitetutorssussex · 3 years ago
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Supporting Learning Through English Tuition
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At this unique point in time, thousands of families are struggling with an educational conundrum. How can they best support children to catch up with lost learning?
 Undoubtedly, the Coronavirus pandemic has had a profound impact on every area of study. Recent reports estimate the ‘learning gap’ is around two to three and a half month, most significantly impacting fundamental topics such as English and math.
 With uncertainty around the mainstream provision and practical restrictions of class sizes and school hours, tutors in Brighton have rarely been in as high demand; or as crucial to children’s future success.
 In this article we explain why private tuition through an accomplished English tutor Hove is key to making up for that lost time – and restoring all-important confidence!
 Using Private Tutors for Learning
 Securing additional English tuition is a fantastic way to reinforce the building blocks of success embedded in pervasive, important subjects across education.
 Many young people are experiencing increasing anxiety as the end of term approaches – following a tumultuous year that has done little to bolster morale.
 Impacts of lost learning during the pandemic include:
 ·         A lack of confidence, with months of lockdown intertwined with bubble closures and home learning, sweeping away the safety net that students rely on.
 ·         Decreases in self-esteem. Many children can build on their knowledge to keep pace with the curriculum – yet have lost conviction in their abilities.
  ·         Stress around exams, starting a new term, or moving on to a new school and feeling left behind due to lost weeks in the classroom.
 While many schools are doing a fantastic job trying to fill the inevitable gaps caused by lockdown, private tuition is a powerful way to address those concerns.
 Fundamentally, an English tutor Brighton opens up a safe space.  Learners have the opportunity to ask questions, revisit topics they feel unsure of, and engage in a diverse range of tailored tuition techniques. This process can restore their self-belief and appetite to persevere in their studies.
 The Benefits of One to One English Tuition
 We’ve touched here on the underlying benefits – and many of the compelling advantages to private tuition go far beyond the theory books. English is one of the most sought-after areas for tutors, with good reason.
 Abilities such as writing skills might be essential to pass an English exam or reach key stage benchmarks but are also necessary to underpin understanding in so many other areas.
 Think about these proficiencies, and you can quickly see why great English understanding reinforces learning confidence across the board:
 ·         Writing with clarity and correctly structuring essays.
 ·         Being able to deliver comprehensive responses to questions.
  ·         Proficiency in debate, discussion and the ability to verbalise queries.
 ·         Techniques used to analyse and critique information.
  We use speech, reading and writing in almost every part of our daily communications. Children with confidence in English are substantially better equipped to tackle every other subject they come across.
 Choosing the Right Time to Hire a Private Tutor
 There has been much conjecture in the media about the ‘right’ ways to make up for lost learning.   Education professionals will quickly point out that there isn’t a one-size-fits-all solution.
 It seems unlikely that extended school hours or summer holiday lessons would be a viable sticking plaster. These ideas would be impossible in practicality and unlikely to help children reach their target learning levels.
 The Elite Tutors Sussex team recognises that, after such a challenging year, the last thing young learners need is to be forced back into the classroom during a well-deserved break.
 However, it’s difficult to exaggerate the potential for private English tuition to fill the gap, inspire confidence, and slot into your child’s schedule to ensure they start the new term with a newfound sense of readiness to learn.
 There is a tremendous difference in classroom learning and focused 1:1 tuition:
 ·         Elite Tutors Sussex recommends quality tutors specifically selected to meet the needs of your child. They work 1:1, meeting each student where they are and focusing on those tricky topics to help each learner regain confidence.
 ·         The tutors we appoint don’t deliver one standardised learning technique. Instead, they work closely with schools and families to target their tuition support.
  ·         Our expertise provides a crucial link to collate understanding, bridge learning gaps, and deliver outstanding results in terms of attainment, aspiration and appetite for progress.
 While we may have lived through the toughest of years, the months ahead present an opportunity to define how today’s learners perceive education.
 A professional English tuition Brighton will ensure subjects that feel confusing gain clarity, enabling children to move forward into a new school year with support, renewed self-belief and the courage to approach new tasks with determination.
 Finding Exceptional Tutors Through Elite Tutors Sussex
 It became apparent some months ago that exams would look a bit different this year, and many students would rely on teacher assessments to achieve a grade.
 The Elite Tutors team quickly saw the crucial importance of tutors to help the many students facing even greater stresses around GCSE and A-Level results.
 However, it’s also vital to acknowledge the strain on students of every age – including junior school pupils who feel daunted by the prospect of a new year and transitional learners heading into an unfamiliar school environment.
 You are invited to learn more about our summary of the GCSE and A-Levels Summer 2021 situation via our earlier publication, with links to tutor packages and professional advice.
 Moving forward, we provide exceptional English tuition tutors in Brighton and Hove for learners at every stage of their education, with a laser focus on collaborative learning.
 In practice, that means assessing the stage of each student, identifying the ideal ways to enhance their knowledge, and liaising with teachers and parents to create an action plan for enjoyable, engaging, and successful private tuition.
 The qualified teachers we introduce are highly accomplished in their fields. Our tutors are matched personally with each student, ensuring your tuition tutor is the ideal option to support your child – in overcoming lost learning and improving their aptitude for education in the years to come.
 Tailored tuition, whether face-to-face or online, provides a concrete pathway to progression. Please enquire today to begin the process of appointing an expert English tutor to support your child.
 Resource url:-  https://elitetutorssussex.wordpress.com/2021/08/17/supporting-learning-through-english-tuition/
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allenmendezsr · 5 years ago
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Ultimate Tax Reduction Guide.
New Post has been published on https://autotraffixpro.app/allenmendezsr/ultimate-tax-reduction-guide/
Ultimate Tax Reduction Guide.
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 Buy Now
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    Discover The Secret To Lowering Your Small Business Taxes — Instantly And Easily! How To Quickly Slash Your Tax Bill — Legally, Ethically — With No Fear Of An IRS Audit     
The Internet’s Leading Tax Reduction Expert reveals just how easy (and legal) it is to reduce your taxes by $2,000 … $3,000 … $4,000 or more — GUARANTEED! 
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Plus Thousands Of Dollars In FREE Bonuses — 
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“I’ll save over $6,000 from this one loophole…”
“Thank you for the great tax-saving strategies you’ve helped me to use in my business.  Just one simple suggestion saved me $2,295 in taxes my first year. I never would have thought of this strategy on my own.  I’ve been able to utilize this same technique year after year — and this year I’ll save over $6,000 from this one loophole.” 
— Gary Ritter, Mid-West Mortgage Corp.
Dear Small Business Owner or Self-Employed Person:
The tax burden of the Sole Proprietor is staggering. 
According to conservative estimates, small business owners and the self-employed are overpaying their taxes by $160 billion every year. 
A statistic like that can mean only one thing to you: 
You overpaid your taxes, too! 
My name is Wayne M. Davies, author of The Tax Reduction Toolkit. I’ve been helping small business owners and self-employed people pay less tax for the past 15 years, and I’m here to tell you that you are entitled to your share of that $160 billion pot of taxpayer gold.   
Everybody knows that the wealthy have been using fancy tax-reduction schemes for decades. With enough high-paid tax attorneys, any “fat cat” can get away with paying no tax at all. 
But what about the average, middle-class small business owner? What about the self-employed person who is just starting out and who doesn’t have an extra 5 or 10 grand to spend on complicated tax-avoidance strategies and exorbitant tax consulting fees? 
So, what can you do to reduce your taxes, without spending an arm and a leg? 
 And what can you do to protect yourself from the onslaught of frivolous, time-consuming and potentially business-ending lawsuits that clutter our court systems today?
The answer is simple:  Incorporate your business for free. 
Perhaps you’ve heard that advice before.  And perhaps you’ve thought, “Yeah, I should look into that.” But you’ve stopped short. You’ve hesitated. You didn’t follow through, for any number of reasons. 
Maybe you thought it would cost too much to incorporate: lawyer fees, filing fees, and the like. 
Maybe you thought it would be too time-consuming, too much hassle, too much paperwork: forms, forms and more forms! 
And now you’re back where you started, wondering (again), “Is it worth it? Are the advantages of incorporating really worth it?” 
Or maybe you have incorporated your small business but are wondering, “Did I make the right choice of entity?” (In case you didn’t know, there are 3 (yup, three) different types of corporations, and each one is taxed very differently!) 
So even if you already formed a corporation, how do you know you picked the one that enables you to pay the least amount of tax?
Perhaps this story will help you decide.   
 * * * * *
 A Tale of Two Small Business Owners:  Why Some Self-Employed People Pay Thousands Less In Taxes Than Others 
As Tom pulled into his driveway, he was annoyed at himself.  
He found himself doing it again, and he didn’t like it. 
Yet, he seemed compelled to do it anyway. It’s just that if anyone knew what he was doing, he would really be embarrassed. After all, who looks at his neighbor’s garbage all the time? 
Tom reached up to his visor, and pushed the square button on the garage door opener. He was lost in thought as the garage door slowly moved up. He pulled the car in and had to navigate to get the car in without hitting his wife’s car or the bikes that were sloppily thrown in. 
He pushed the door opener again as he climbed out of the car, and couldn’t help but glance out toward the neighbor’s house. The last thing he saw as the door moved toward the concrete floor, was the pile of trash. 
He opened the door to the house, and was greeted by Becky. She was just getting home herself.  She still had her raincoat on, as she was leafing through the mail. 
“Hi, Babe,” said Tom as he kissed her on the cheek. He took his coat off and as he was throwing it on the back of the barstool he asked, “You know, I’m embarrassed to ask this, but have you ever noticed the Jacobson’s garbage?” 
Becky had a silly look on her face. She replied, “Well, actually, uh, now that you mention it, yeah, I have. Are you talking about all the boxes from all the new stuff they buy?” 
“Yes. I hate to even admit this, but I can’t help noticing they seem to always have new appliances, or furniture, or whatever, for themselves and the kids. I don’t want to sound nosy or anything, but I know Richard’s business makes about the same as mine. You notice they also go on vacations a lot, and they sent Conner to Northwestern University? How do they do it?”,  Tom mused. 
Becky was wondering the same thing. Actually, she was curious why so many of their Business Owner friends lived so differently. Some better, some worse. And even though she knows there are some unusual circumstances, it just doesn’t add up. How do Business Owners like the Jacobson’s do so much better? 
“He must make a lot more than we think,” Tom rationalized, as he headed for the refrigerator. 
****** 
No, Tom. It turns out that Richard Jacobson doesn’t make more money than you do.  In fact, Richard and Tom, these two typical Small Business Owners, own very similar businesses that bring in about the same amount of money every year.  
And when you compare the overhead expenses of these two businesses, again, things are pretty much the same. 
There is really only one major difference between Richard’s business and Tom’s business.  Only one item that accounts for Richard having so much more profit than Tom does every year —  and that one area is TAXES! 
I’ve seen it time and time again in my 15 year career.  I call it “The Tale of Two Small Business Owners.”  They have the same amount of money coming in and about the same amount of money going out — except for taxes.  
Tom is The Typical Business Owner.  He pays his taxes with anger and resentment, not realizing that there is a better way.  
Then there’s Richard, who is hardly The Typical Business Owner.  He is The Rare Exception.  He has learned how to squeeze more juice out of his financial orange, so to speak. 
He has discovered that there are little known techniques to make the money we all work so hard for, go farther than it normally does.  
A lot farther! 
You see, about 6 years ago, Richard incorporated his business. And about 6 years ago, Tom thought about forming a corporation, but decided it was too much hassle. So Tom has continued to operate his business as a Sole Proprietorship, while Richard operates his business as a corporation. 
And that has made all the difference. Tens of thousands of dollars of difference. 
****** 
You see, the education we all get as American Business Owners is sorely lacking in one area.  Yet, it is an area that, next to our health, is really at the top of the list of importance. 
Sure. We’re talking about your money. And how to make sure you get to keep as much of it as is legally possible.  We’re talking about TAXES — and how to beat the Tax Man at his own game! 
When you think about it, when in high school, or college, or even graduate school, did we learn how to legally reduce the amount of taxes we pay to the government? 
Which course prepared us for dealing with business taxes? 
I can’t remember any useful information about this even being discussed.  Can you? 
But you can go to the library now and find a whole shelf full of books on small business tax reduction strategies. Or just go to “google” or “yahoo” and do some research online — again, you’ll find a boatload of resources.   
But where do you start? 
There are so many ways to legally reduce your business taxes, where do you begin? 
You begin by focusing on the one small business tax reduction strategy that stands head and shoulders above all the rest: Incorporate your small business.
If you are going to implement just one technique to lower your taxes, this is the one you should start with. Forming a corporation can save you more money than every other tax strategy combined. Why do you think so many corporations exist? 
That’s why I’ve compiled my complete collection of tax secret ebooks into one giant compilation that will give you every tax break you need to keep more of your money. I call it…
“This guy really knows his stuff…” 
“This book is unlike anything I ever seen. It’s written in plain English — no technical or accounting gobbledygook….just excellent information you can use immediately. I believe anyone who operates a business online (or offline) can understand the tax saving methods covered here. I personally talked with Wayne for 30 minutes on the phone and absolutely grilled him about how and why a sole proprietor would need this information.  His answers not only gave me some tax-saving ideas I never thought of before, but proved to me that this guy really knows his stuff!”  
— Jim Edwards, author, How To Write & Publish Your Own eBook In As Little As 7 Days, www.ebookfire.com
“The Ultimate Guide To Slashing Your Business Taxes”
How To Save Thousands Of Dollars In Taxes By Incorporating Your Business For FREE And Using EVERY IRS Tax Avoidance Secret I Know!
In my new 3-volume set, I’ve included 3 of my most popular products for protecting your business while saving you thousands on taxes each and every year.
Each product is individual, yet as a complete set, you’ve got everything you need to start saving thousands of dollars by utilizing IRS approved tax reduction secrets. I’ll show you how to…  
Incorporate your business easily and without spending high fees on consulting
Use your new incorporation status as a huge tax break by showing you every deduction you’re entitled to
And finally, show you the little-known secrets of reducing taxes sharply for any small business owner
Starting with the basics (the good stuff every small business owner can use to drastically reduce their tax payments), you get my first ebook kit…  
Volume # 1: The Tax Reduction Toolkit 29 Little-Known Legal Loopholes That Will Reduce Your Taxes By Thousands!  (For Small Business Owners & Self-Employed People Only!)
Aren’t you just fed up with the outrageous amount of tax you have to fork over to the IRS? (not to mention your state and local government!) Income taxes, payroll taxes, sales taxes, real estate taxes, personal property taxes, excise taxes, estate taxes, gift taxes — when will it ever end? 
What do you think? The never-ending list of taxes is just that!!! IT’S A NEVER-ENDING LIST!!! IT WILL NEVER END — the IRS has been given the license to legally “steal” your money year after year. 
Sure, there are some good things that our tax dollars are used for — things like our public education system, national defense, keeping our streets safe at night, etc. 
But don’t you think the IRS has gone a little too far? I sure do. And the only way I know to “beat the system” — legally — is to take advantage of the many “legal loopholes” that are there for you to use. You just have to know what those loopholes are and how to use them. 
You work hard for you money. Why just sit there and let the IRS take it away? It’s time for you to do something about the IRS’s “legalized theft.” 
In fact, it doesn’t really take much information to save a lot of money in taxes. It is true: Just A Little Bit Of Tax Knowledge Can Save You Thousands Of Dollars Every Year! 
But you are trying to run a business. You’re not supposed to know everything about taxes and dealing with the IRS. As a smart business owner, you need to find someone to be “on your side” who does know about taxes and who can help you when dealing with the IRS. 
The tax laws can be incredibly complicated to understand, especially for the Small Business Owner like yourself. How can you be expected to run your business AND keep up with all the tax rules and regulations? That’s just not possible. If you are not a full-time Tax Professional, you’ll run yourself ragged trying to become a “tax expert”. 
That’s why over the years I’ve discovered many tax-saving strategies that will reduce your tax bill each and every year. These “strategies” are not difficult to understand, nor are they hard to implement. 
These tax-slashing techniques are not exclusively reserved for the “rich and famous” who can afford expensive tax lawyers to “finagle” complicated tax-avoidance schemes. 
No, I’m not talking about anything illegal or even the least bit “shady.” I’m taking about simple methods that are well within reach of the “average middle-class” Small Business Owner. In fact, many of these strategies are available to all taxpayers regardless of how much money you make. 
And I’ve helped literally dozens of “real live” Small Business Owners to successfully use these strategies. 
Take my client Gary, for example . . . Listen to what Gary has to say about how much money he has saved just in the past three years.    
“I’ll save over $6,000 from this one loophole…” 
“Thank you for the great tax-saving strategies you’ve helped me to use in my business.  Just one simple suggestion saved me $2,295 in taxes my first year. I never would have thought of this strategy on my own.  I’ve been able to utilize this same technique year after year — and this year I’ll save over $6,000 from this one loophole.” 
— Gary Ritter, Mid-West Mortgage Corp.
How would you like to save over $6,000 dollars this year from one simple strategy? And as Gary continues to use this strategy year after year, he will continue to save $6,000 each and every year. That’s over $30,000 in 5 years; $60,000 in 10 years!!! 
What could you do with an extra $6,000 in your pocket? Pay off some debts? Expand your business? Purchase some much needed equipment? Or just give yourself a “raise” and take a vacation with your family?  
Here’s another example of the way my strategies have helped a local Small Business Owner:
“Wayne saved us $3,700 this year with two simple suggestions…” 
“Over the past year, Wayne has found and made recommendations that have resulted in some very real tax savings.  I take pride in understanding many accounting principles and a healthy measure of tax law. However, Wayne saved us $3,700 this year with two simple suggestions. I wasn’t aware of one of them; the other I didn’t think of, and I wouldn’t have until too late. I don’t recall our previous accountant coming up with anything, in almost three years.”  
— Dennis J. Malott, Adaptive Design & Development Corporation 
And here’s one more:    
“You showed me how to save $2,000 in taxes on just one tax strategy alone…” 
“I just wanted to drop a quick note of thanks for all of your help to minimize taxes.  In such a complicated tax world, you showed me how to save $2,000 in taxes on just one tax strategy alone. No other tax professional has taken the time to show these tax saving opportunities for my company. It’s nice to know that I can run my business and not have to worry about the “tax” side of my business. I look forward to learning more strategies for tax savings in the future. Keep up the great job!” 
— Ron Schmucker, Advantage Insurance Services Corp
This is my easy-to-understand explanation of the 29 best tax-saving strategies I know. These are the same strategies that my clients (like Gary, Dennis and Ron) have used to save $2,000 or $2,295 or $3,700 or even $6,000 EACH AND EVERY YEAR!!!  
In this eBook I give to you the best ways I know to legally reduce your taxes. Nothing complicated. Nothing “shady”. Nothing that will confuse you or keep you up at night worrying.  
MOST SMALL BUSINESS OWNERS ARE NOT USING  EVEN A SMALL FRACTION OF ALL THE “LOOPHOLES” OUT THERE!
In fact, many Small Business Owners don’t even know what the loopholes are! 
Once you’ve read through this book , you’ll know more about how to reduce your taxes than 99.9% of all the Small Business Owners in this country! 
Here’s just a sample of the tax-saving “secrets” revealed in my book:    
What is the EASIEST way for a Business Owner/Self-Employed Person like you to lower your taxes? The answer is so simple it will shock you. Implementing this strategy is easy, and will save you thousands in taxes immediately. 
Are you paying yourself the “right way” or the “wrong way”? Business Owners are notorious for mishandling the way they pay themselves. Without even realizing it, you are probably paying too much in taxes simply because of the way you compensate yourself!!! Fix this mistake and your tax bill automatically decreases. 
Did you know there is a way to turn non-deductible personal medical expenses into a legitimate business expense? My Toolkit reveals how to do this. Plain and simple, and perfectly legal. You’ve probably been missing out on this deduction for years. Find out how to deduct what most people assume are non-deductible personal medical expenses. 
Are you deducting personal travel expenses, like vacations? Did you know you can legally deduct your vacation expenses as a business expense? Find out how and reduce your taxes every year. 
How much money are you wasting on your Retirement Plan each year? How much do you spend each year to provide a retirement plan for yourself? Why not offer a plan that is literally free? And I mean FREE!!! No cost at all to either yourself or your employees! 
Do you know how to convert TAXABLE income into NON-TAXABLE income? This is probably the most overlooked “tax break” on the books. Few people use it. You can!! 
You’ll find the answers to each of these questions in my eBook. And once you open “29 Little-Known Legal Loopholes That Will Reduce Your Taxes By Thousands” you will look at taxes totally different! (And believe me, it will be for the better.)   
“Thanks for giving me thousands of dollars…” 
Wayne, I thought this stuff would be tricky, hard to follow, or simply something I couldn’t find the time to do. Boy, was I ever wrong! Not only do you explain it in easy to understand terms, but you can make it so darned easy to save big time on my taxes. Thanks to your help, I saved $4,600 and I’m going to be able to take a really nice family vacation this year — all because of your materials, all from the money I normally would have paid on taxes. Thanks for giving me thousands of dollars!” 
–Grady Smith, www.cheap-copy.com
    And if my 29 Little-Known Legal Loopholes weren’t enough by itself, take a look at all the free bonuses you get along with it:   
FREE BONUS #1: The 9 Biggest Mistakes Taxpayers  Make And How To Avoid Them ($45 Value)
This is another incredibly valuable source of tax-saving strategies. 
Our tax laws are so complicated, it’s no wonder that there’s so much bad tax advice out there. Go to your local bookstore or public library and look at the shelves filled with books on taxes. So a friend of a friend gets reads one of these books and thinks he’s an expert on the subject! So he tells your neighbor about something he read, and by the time this “tax tidbit” gets to you, who knows whether it’s right or wrong. 
The end result . . . MANY TAXPAYERS, INCLUDING SMALL BUSINESS OWNERS, END UP MAKING CRITICAL, COSTLY MISTAKES WHEN IT COMES TO TAXES.  
THE 9 BIGGEST MISTAKES TAXPAYERS MAKE will help you to avoid these mistakes that are probably costing you money every year!   
FREE BONUS #2: HOW TO AUDIT-PROOF YOUR INCOME  TAX RETURN FOREVER! ($45 VALUE) 
This special report will tell you exactly what you need to know so that you’ll never worry about getting audited again! I mean, talk about “Peace Of Mind” — that’s what you’ll have after going through my step-by-step audit-proof system. You’ll know exactly what to do (and what NOT to do) to keep the IRS off your back and out of your life forever!     FREE BONUS #3: FOUR (4) INCOME TAX RETURN  CRITIQUE CERTIFICATES ($300 Value) 
I don’t want to leave you “hanging out to dry” when it comes to knowing how to implement every tax-saving strategy you are entitled to use. I want to show you exactly how to implement as many of the “Legal Loopholes” as possible.  
So these Income Tax Return Critique Certificates allow you to send me any 4 recent income tax returns, which I will analyze with my “fine-tooth (tax-savings) comb”. I will then send you a written evaluation of each return, detailing any changes that can be made to these returns that will reduce your taxes. 
Example: You send me your business tax return and your personal tax return for Years 2004 and 2005.  
IMPORTANT NOTE: In case you didn’t know it, you have up to 3 years to make changes to your income tax returns after they’ve been filed. So if I discover a tax-saving strategy that was overlooked on your return, you can file an amended return which implements the tax-saving strategy I recommend, and you’ll get a refund! 
These four Income Tax Return Critique Certificates are yours FREE, providing you invest in the Toolkit now.       FREE BONUS #4: ONE (1) PRIVATE  TELEPHONE CONSULTATION ($145 VALUE)
This is yet another way that I demonstrate my commitment to you and your business. Once you get my “29 Legal Loopholes”, “9 Biggest Mistakes” and “Audit-Proof” manuals, you’ll have so much tax-slashing information that you may be overwhelmed. You will read through all my material and have questions about how to implement these tax-saving strategies in your particular situation. So this Telephone Consultation Certificate entitles you to “pick my brain” for up to one hour on the phone. 
Of course, the phone call will be personal, private and confidential. Clients routinely tell me that this consultation alone has been worth far, far more than their entire Tax Reduction Toolkit investment. Many say the consult gets them clearly focused on what to do first, second, and third, to see fast results in using all these Legal Loopholes. Questions are answered. Doubts removed. Actions agreed on. 
WARNING: A WORD OF CAUTION ABOUT MY CONSULTING– 
I only tell it like it is. I shoot straight from the hip. I may give you answers you’d rather not hear. I won’t sugarcoat. But you can count on this — you will get truthful, tested, proven advice from someone specializing in the tax business. You will get “real world answers” to your particular situation.  
FREE BONUS #5: THE COMPLETE FINANCIAL  CHECK-UP SYSTEM ($45 VALUE)
This financial planning workbook covers just about every aspect of “money stuff” you can imagine: Retirement Planning, College Funding, Insurance, Debt-Reduction, Long-Term Care, Personal & Family Budgeting, and more. 
You can use The Complete Financial Check-Up System to finally get your finances in order, once and for all. You can go through the workbook at your own pace, one area at a time, or your can concentrate on just the areas that concern you the most. Either way, you’ll be able to thoroughly analyze every aspect of your financial life and know what changes are needed to make things better. 
This $45 Complete Financial Check-Up System is yours FREE, just for investing in the Tax Reduction Toolkit now. 
FREE BONUS #6: THE SCIENCE OF GETTING RICH ($35 VALUE) 
This forgotten classic (first published in 1910) contains the timeless wisdom of an incredibly practical prosperity program.  Written by an odd-looking man with a funny name, this book presents a simply amazing wealth-building system that still works today. 
The premise is simple yet profound: 
The ownership of money and property comes as a result of doing things in a certain way. Those who do things in this certain way, whether on purpose or accidentally, get rich. Those who do not do things in this certain way, no matter how hard they work or how able they are, remain poor.  
It is a natural law that like causes always produce like effects. Therefore, any man or woman who learns to do things in this certain way will infallibly get rich. 
What is “this certain way” of doing things that will bring you riches?  “The Science of Getting Rich” will tell you!   
Now real quickly, let’s summarize what just this first volume of “The Ultimate Guide To Slashing Your Business Taxes” means to you and your business (and remember, this is just the first volume of 3):
You’ll SLASH YOUR TAXES by at least $2,000  
You’ll TRULY be one of the handful of Small Business Owners who know how to stand up to the IRS and say (legally), “Enough is enough! I’m not taking it anymore!”  
You’ll sleep well at night knowing that you reduced your taxes legally, without any fear of an IRS audit.  
You’ll have an “on-going” relationship with someone (ME) who has helped dozens of other Small Business Owners reduce their taxes.  
“I saved over $3,500”
“Wayne, I just read your book…it’s great! Your easy to read and understand tax reduction strategies are excellent. I am going to immediately put your strategy into place to turn non-deductible personal medical expenses into a legitimate business expense. This strategy alone will save me over $3,500. Keep up the great work!”
— Jeffrey Jordan, Net Marketing Results, www.netmarketingresults.com
Backed by an amazing two-pronged guarantee (which I’ll detail for you in a moment to explain how this kit is guaranteed to save you money), you’re now able to get it as part of this package at a deeply discounted price.
More on the price in a moment. But I also want to tell you about the next kit in this “Ultimate Guide To Slashing Your Business Taxes” 3-volume set….
Volume # 2: Incorporation Tax Secrets Revealed How To Save Thousands In Taxes After Incorporating Your Business: The Ultimate Small Business Tax Reduction Strategy
How do I know for sure that my business is better off as a corporation than a Sole Proprietorship? 
Why not just remain a Sole Proprietor? Why not “keep it simple”? 
My ebook explains exactly why a Sole Proprietorship is such a dangerous entity to own. 
After reading this ebook, you’ll wonder why you ever operated as a Sole Proprietor, regardless of what kind of business you own or what your income is. 
How do I know for sure that my business is better off as a corporation than a Partnership? 
Aren’t there situations when a Partnership is a viable business entity? 
My ebook explains exactly why a Partnership can be twice as dangerous as a Sole Proprietorship — a business entity to avoid like the plague.
There are so many choices — Sole Proprietorship, Partnership, and several types of corporations: “C” Corporation, “S” Corporation, and Limited Liability Company (LLC). 
Get this ebook and get un-confused about the Choice of Entity decision, once and for all. 
My ebook gives you the whole scoop on the “Choice of Entity” issue. You’ll discover which entities are “good” entities and which ones are “bad” entities. Which ones to consider seriously and which ones to avoid. 
You’ll get clear direction on how to narrow down the choices — in easy-to-understand Plain English. No technical gobbledy-gook. No legal mumbo jumbo.
Yes, not all corporations are created equal! There are 3 entities that provide limited liability. Which one should you be?
My ebook helps you make that decision — and you better believe that this is an incredibly important decision! 
Forming a corporation may be a “no-brainer.” But forming the “right” kind of corporation is often a complicated decision involving a multitude of factors.  
“This book is worth an easy $5,000” 
I am really steamed. Neither my attorney nor my accountant bothered to tell me I was wasting my money simply because I had the “wrong” type of corporation for my needs. If I just take that “extra” tax I’ve been paying and put it into my retirement account, I’ll have an additional $232,000. Anyone can do the same. This ebook is worth an easy $5,000 to anyone who has or wants to get into business.  
— Kevin Bidwell, http://www.all-in-one-business.com
Once you read this ebook, you’ll be equipped to “get this right”. Otherwise you’ll end up paying thousands more in taxes than necessary. 
“Incorporation Tax Secrets Revealed” explains the major tax benefits of each corporate entity. There are literally tens of thousands of dollars worth of tax-reduction strategies explained here. Some you may have heard of, others I’m sure you haven’t. 
Here’s just a few of the corporate tax secrets revealed:
How to deduct 100% of your medical bills (including those sky-high health insurance premiums), even when your business has a loss.  (Even with recent tax law changes, Sole Proprietors have never been able to do this!) 
How to save thousands by legally shifting your business income to other family members in lower tax brackets. This strategy alone is worth a small fortune. 
How to avoid the dreaded “double taxation” of corporate profits . Many Sole Proprietors avoid the corporation for fear of paying tax twice on their business profit. When you find out how easy it is to avoid the “double whammy”, you’ll be amazed! 
How to use a corporation to legally reduce your employment taxes by 40% or more . Sole Proprietors and Partnerships often pay twice as much employment taxes as Corporation owners. After reading my ebook, you’ll know how to use a corporation to legally reduce your employment taxes by thousands — each and every year!
How to deduct your business losses immediately, offsetting thousands of non-business income. Many businesses have losses, especially in the early years. Find out what type of corporation enables you to deduct those losses against your other “non-business” income, saving you a bundle in taxes while you get your business off the ground. 
Discover how to use the Limited Liability Company like a “chameleon” , with the phenomenal ability to provide legal protection while being taxed like any of the other entities, offering you flexibility never before seen on the corporate scene. 
Find out how to take advantage of the 2003 Tax Cuts to lower your business income taxes as well as your personal income taxes.   Thanks to the new tax bill passed in May 2003, tax planning has never been so complicated! My ebook un-ravels the complexities of the new rules, making sure you know how to use these new rules “the right way” to slash your taxes. 
How to reduce the tax on the sale of your business by 20% or more!   Some day, when you go to sell your business, will you have had the foresight to use the one business “exit strategy” that 99% of business owners never even consider when they start their business? 
All these tax tricks are exposed in my new ebook, “Incorporation Tax Secrets Revealed: The Ultimate Small Business Tax Reduction Strategy.”    
“These strategies saved me $3,728 this year” 
I can’t believe you are finally ‘spilling the beans’, Wayne! The strategies revealed here are the same ones that saved me $3,728 in taxes this year. Thanks for making complicated tax rules so easy to understand and implement.  
— Jeff Rife, Rife Insurance Inc. http://www.rifeinsurance.com
This is truly . . . 
The Only Plain English Guide To Saving Thousands In Taxes  By Forming A Corporation   . . . for small business owners, home-based business owners, part-time business owners, sole proprietors and the self-employed.
“This book will reduce my taxes by $3,360 next year alone” 
I thought it was impossible, but Wayne has done it. He’s written a book on incorporating that is actually interesting, simple, easy to read, and best of all — you can use the information immediately. This is just what all small business owners need. I expect this to save me at least $3,360 in taxes next year alone. 
— Eric Owens, Nashua, NH Co-founder, http://www.internettaxhelper.com
If you’ve wondered “Is it really worth forming a corporation?” — this ebook will . . . 
a) Explain exactly why the answer to that question is undeniably “YES!” 
and 
b) Help you decide which type of corporation is best for you: regular “C” Corporation, “S” Corporation, or Limited Liability Company. 
But what if you’ve already formed a corporation or LLC?
Be not dismayed . . . . This ebook is for you, too!
How do you know you picked the “right” kind of corporation for your particular situation? How do you know whether you should switch to one of the other types? My ebook will help you figure this out!    
Bonus #1: One free “Choice of Entity Analysis” Certificate ($195 value) 
At least once a week I receive an email like this: “Dear Wayne: I just started a business and I’m wondering whether I should incorporate. How do I know which business entity type is best for me? Please advise.”
My answer is always the same disclaimer-laden response: “It all depends.”  It depends on a long list of factors that must be reviewed by an experienced tax professional.
After you read my ebook, you may have questions and you may need some help sorting it all out.
That’s what the Choice of Entity Analysis will do for you. I’ll review the details of your particular situation and give you an in-depth answer to the Choice of Entity question. I’ll tell you which legal entity results in the greatest tax savings, and I’ll explain to you the whole process of making the switch from one entity to another (if a switch is advisable).
Believe me, making a change in your Choice of Entity ain’t nearly as painful and costly as Uncle Fred (or some other well-intentioned, self-proclaimed “tax expert”) may have told you.  In fact, forming a corporation, or changing from one type of corporation to another, will usually result in tax savings that far exceed any out-of-pocket cost.
In fact, I’ve worked with hundreds of small business owners who “made the switch” from one entity to another, and the end result was always the same: the tax savings was so great that, in effect, there was no out-of-pocket expense. Uncle Sam paid the bill to get the corporation going, and the taxpayer ended up paying thousands of dollars less in taxes for many years to come.  
Bonus #2: One free Choice of Entity 60-minute Phone Consultation  ($145 value)
I’ll spend up to one hour on the phone with you, answering your questions about which entity is best for your situation. You can “pick my brain” for 60 minutes and we can go over the Choice of Entity Analysis that I’ll prepare for you as explained in Bonus #1.
Altogether, you get $340 worth of Choice of Entity tax planning services — at no extra charge!
You’ll get your questions answered, you’ll get un-confused once and for all.  
Volume # 3: How To Incorporate Yourself For Free   The Ultimate Plain English Guide To Incorporating Your Small Business or Self-Employment Activity In Any U.S. State Via Free Online Resources All By Yourself Without Paying A Fortune In Legal Fees 
Make no mistake, this is . . . 
The Ultimate Plain English Guide To Incorporating 
I spell it out for you in easy-to-follow language that anyone can understand. No technical gobbledy-gook, no legal mumbo jumbo. You’ll read it and you’ll know what to do. Period. 
End the confusion about what it means to incorporate. Stop being frustrated by the complicated legal-ese you find in many “how-to-incorporate” books. 
Do not be misled by those who say how difficult it is to form a corporation. If you’ve heard how hard it is to incorporate – Well, my friend, you heard wrong! It just isn’t that difficult, believe me.  
In Any U.S. State 
It doesn’t matter where you live – as long as you live in one of the 50 United States (as well as the District of Columbia), — I’m going to show you exactly how to form a corporation in every state in the country. 
Via Free Online Resources 
I show you exactly where to get the forms you need to incorporate – and these forms are not going to cost you one cent!  That’s right – I not only explain how to incorporate, but I also show you where and how to obtain all the necessary paperwork – at no charge whatsoever. 
Yes, when you submit the incorporation paperwork, you do have to pay a state filing fee. There is no way to avoid that.  But the forms themselves are free.     
W
ell researched, easy to read, step by step guide
Wayne, Congratulations, you’ve done it again! How To Incorporate Yourself For Free is an incredibly well researched, easy to read, truly simplified, step by step guide that any type of small business owner or prospective owner who is considering the self incorporation route should definitely get their hands on. Excellent Job!  PS. The state-by-state free resource links are like icing on the cake, saving the reader untold hours of potentially frustrating research time. 
— Jeff Steffens, www.Home-Biz-Warrior.com 
All By Yourself 
You don’t have to pay a lawyer hundreds or thousands of dollars to file the paperwork for you.  You can do it yourself.  After you read my guide and see how easy it is, you’ll be amazed that lawyers charge as much as they do for this service.   
If you are a “do-it-yourself-er” – then you’ll love this guide! 
If you prepare your own income tax return – then forming a corporation will be a piece of cake!  I guarantee it. 
Forming a corporation is without a doubt one of the best things you can do for yourself, your business, and your family.  You’ll protect your personal assets from lawsuits and you’ll save thousands in taxes.   
Maybe you already knew that – but have been putting it off because of those “obstacles” I mentioned earlier – the cost and the complexity. 
Well, with my guide in your hands, you’ll finally be able to overcome those obstacles – you won’t have to pay a lawyer a small fortune and you’ll have my simple step-by-step instructions to guide you.   
Assuming that you could find a lawyer to do the incorporation paperwork for $500, with my help you’ll be able to take care of it for a fraction of that cost. And in some areas, lawyers charge even more — $700, $800, $900, even $1,000 or more. 
For less than the cost of dinner for two, I can be on the way to incorporating my business.
I would have had to research hours to find the information and resources needed to incorporate, but saved a lot of time (and money) just reading this book. It’s written like he’s talking to ME with all the steps and links to the paperwork laid out. This book does what he says it will do, it’s in plain English, covers every state, and I now have the confidence to do this myself.
— Tamieka Ruiz, store.regalosgiftsandmore.com
As an added bonus, I have assembled these special resources to help you de-mystify the incorporation process: 
BONUS #1 — How To Form A Limited Liability Company (LLC) In Any State 
Perhaps you’ve heard about the Limited Liability Company, aka the “LLC”. As the name implies, the LLC is very similar to a corporation in that it, too, provides limited liability and asset protection to the owners. 
And many of the same tax advantages available to the corporation are also available to the LLC. 
So, if you’ve been thinking about forming an LLC, you came to the right place! I’ve included a special section in “How To Incorporate Yourself for Free” on how to form an LLC in all 50 states – that way, regardless of which entity is best for you, you’ll find the resources you need to get it started right.   
BONUS #2 — How To Avoid A Ton of Paperwork by Eliminating Corporate Formalities 
After you incorporate, there are any number of very specific procedures you must follow to “act like a corporation”. If you fail to follow these so-called “corporate formalities”, you run the risk of having your corporation dismantled by the IRS or the court system – and you’ll lose the protection you thought you had all along. 
Many states have a little-known procedure that allows you to legally avoid these corporate formalities, saving you lots of paperwork and other bureaucratic headaches. 
As an added bonus, I reveal this obscure time-saver in my ebook. 
BONUS #3 — How To Handle The Tax Man Without Breaking Into A Sweat 
Once you form a corporation or LLC, your business has several new tax requirements that you better take care of!  Forming a corporation will protect your assets and reduce your tax bill, but you’ve got to know what tax forms to file so that you don’t run afoul of the government. 
In one easy-to-use checklist, I give you the whole scoop on what you’ve got to do tax-wise, now that you’ve incorporated. 
If you tried to track down all the info in this checklist on your own, you would spend hours sorting it all out.  I give you all this valuable info in one place, in Plain English, so you know exactly what to do tax-wise to keep the government off your back and out of your life.
BONUS #4 — Low-Cost Alternatives To Incorporating By Yourself For Free
Let’s face it, not everyone likes paperwork. And that’s basically what incorporating by yourself is all about — filling out government forms. Well, even if paperwork ain’t your cup of tea, this ebook can still save you a bundle, because I reveal how to slash the cost of incorporation by hundreds of dollars via low-cost alternatives to the “do-it-yourself” approach that still won’t cost an arm and a leg!
BONUS #5 — Free 1-Year Subscription to Wayne’s Small Business Tax Newsletter
Every month you’ll get timely tax-saving tips and tricks — written specifically for the Small Biz Owner / Self-Employed Person — delivered right to your inbox, absolutely free!  As a new subscriber, you’ll automatically have access to dozens of tax-slashing strategies revealed in these 3 Special Reports: “How To Instantly Double Your Deductions and Slash Your Taxes To The Bone”, “How To Save Thousands in Taxes by Owning a Small Business”, and “How to Procrastinate Your Way To An Audit-Proof Tax Return.”
And after you’ve incorporated your business, a whole new world of tax breaks will open to you.
So What’s It Gonna Cost You To Get Your Hands On This Complete
Small Business Tax Reduction Guide? 
I know you’re probably wondering about the price. And I’m here to tell you that I’m not going to charge you an arm and a leg to give you these tax secrets. 
If you were to become one of my tax clients and make an appointment, it would take at least 7 to 10 hours of my time to explain all the tax secrets revealed in these books. 
My standard rate for tax consulting starts at $145/hour — so right off the bat I’d have to charge you at least $1,015 or $1,450. 
But don’t worry, that’s not the price of “The Ultimate Small Business Tax Reduction Guide”.
Far from it. 
I originally considered offering each of the kits for $97 and I still think that’s more than fair, as it’s a 50% discount off my hourly consulting fees. 
But currently, I’m selling the products within this kit for $47 each, so you’d have to spend $141 for all 3 volumes separately.
But I really don’t want to limit the number of people who can access this information — so I’m offering this complete package and all of the bonuses at the low introductory price of $97. 
Even though this information will slash your taxes by thousands each and every year, I’m willing to “give away the farm” and offer this package at a price that is both “reasonable” and “affordable.” 
For the cost of a nice dinner for two, you can finally “get your arms around” a subject that most small business owners only dream of understanding. Finally, you’ll have the same information in your hands that the wealthy have been using for generations to slash their taxes. 
And Just Why Is This Package Priced So Reasonably?
I know there are tax-reduction products sold online and offline for hundreds of dollars. (There is a market for every price-point, ya know.)
And perhaps I’ve completely ignored all “common sense” (and the pleading of my wife) by under-pricing this package at an almost ridiculous $97. 
But I didn’t want anyone to say “I can’t afford it.” 
Plus, I want this to serve as an introduction to me and my business online —  in case you are “meeting” me for the first time online. 
As corny as this sounds, I’m offering this package at this price because I want to earn your TRUST. 
It’s true — again, please pardon the cliché — what goes around comes around.  It’s the only way I know how to do business — whenever I over-deliver, I end up coming out way ahead in the long run.  
And I want you to believe me when I tell you, I’ll be here (online) for a long time to come. 
Of course you understand that $97 is an introductory price — it won’t stay that low forever.  I will eventually increase the price  — and you’d still be getting a great return on your investment, when you consider that just one tax strategy revealed in this package can be worth $2,000 or $5,000 or $10,000 — year after year after year. 
So, you get over 300 pages of tax-saving information — everything you need to put at least $2,000 (or more) in your pocket this year.  And you get 2 guarantees that make your purchase a true “no-brainer” —
Guarantee #1:
A Flat-Out, Unconditional, NO-RISK, Iron Clad, 90 Day, No-Questions-Asked, Money-Back Guarantee, Period.
Guarantee #2:
An UNHEARD of — the “RISK’S ON ME” — if my material doesn’t enable you to save at least $2,000 in taxes, I’ll refund your money. 
“Wayne’s guarantee (and his advice) can’t be ignored…” 
“I was skeptical, too. But Wayne’s guarantee that he can save you $2,000 on your business taxes or your money back can’t be ignored. And neither can his advice. I say quit giving your money to Uncle Sam and start giving it to Uncle You. You earned it, didn’t you? Well, get this book and learn how to keep it!”  
— Joe Vitale, #1 Best-Selling Author – “Spiritual Marketing”, http://www.mrfire.com
You Can’t Afford To Walk Away From This Opportunity 
What if I’m right? What if following just one of the simple techniques in this 3-volume set reduces your taxes by just $2,000. 
And chances are pretty good that once you implement this strategy, you will continue to realize a $2,000 tax savings each and every year you remain in business. 
Over the next 5 years, we’re talking about $10,000. Over 10 years, $20,000. 
See what I mean by a “no-brainer”? 
See how much money you could be losing if you don’t invest in this package? 
And if you don’t act now, you are not only walking away from putting $2,000 or $10,000 or $20,000 in your pocket, guess what happens to that money? You are letting Uncle Sam keep that money — money that is really yours if you only knew how to get your hands on it! 
So just Click Here to Securely Order “The Ultimate Small Business Tax Reduction Guide”   
Click here for an instant download of the Ultimate Small Business Tax Reduction Guide. Once your credit card or online check is approved, you will be taken to a special download page where you will download all 3 volumes of this unique tax-slashing resource.  
Purchase Online with Credit Card by Secure Server  
Click Here NOW to download your copy! 
Online check payment is also accepted. 
It doesn’t matter what time of day or night it is! 
I look forward to hearing from you soon.
Sincerely,
Wayne M. Davies http://www.yousaveontaxes.com/  
A Division of Wayne M. Davies Inc.
P.S. Here’s what you get for the incredibly low price of only $97: all 3 tax-saving ebooks, all the bonuses that come with each ebook (13 total bonuses), a 90-day rock-solid guarantee, and my promise that you’ll save at least $2,000 on your business taxes — or your money back!
P.P.S. If you purchase these 3 tax ebooks separately, you’ll pay $141 — by purchasing them together, you get 31% off.  Think about it: you spend $97 and get $785 worth of tax consulting coupons, plus you save at least $2,000 on your taxes — guaranteed — or your money back! 
Click Here to Securely Order NOW!   
www.YouSaveOnTaxes.com A Division of Wayne M. Davies Inc.  4660 W. Jefferson Blvd., Suite 220  Fort Wayne, IN 46804  Tel: (260) 459-3858 / Fax: (260) 459-0124  email: [email protected]  
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annoteate · 7 years ago
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If you are applying to UK universities, you will need to write a Personal Statement: “up to 4,000 characters of text that show you’d make a great student “ (UCAS). This can be really difficult for most students, so I hope my experience of the process can help. Feel free to message if I can help in any other way!
Prepare
Begin by starting to think about what you want to tell universities about yourself. Take note of any advice you receive from universities or your teachers about what impresses admissions tutors.
Make notes (maybe a mind-map or a bullet list) of things you could include. Try answering these questions if you’re stuck:
Why is this subject great?
What makes you great for this subject?
What could this subject lead you on to?
What are you currently studying?
What do you find particularly inspiring?
What are you looking forward to studying more?
Any memorable lessons/projects/trips/reading you could discuss?
Do you have relevant work experience/hobbies?
You’re probably a more impressive candidate than you think, so speak to your family, friends, and teachers to remind you what awesome things you do.
Your goal is to be original and memorable without exaggeration, cliché or controversy. You need concrete evidence that shows you have qualities the university is looking for rather than simply saying you have them. Try the STAR technique. 
Plan
Think about how you can structure what you want to tell the admissions tutors to best show off yourself. There’s no set rule, but try to group things together to avoid sounding like you’ve written everything down as you thought it.
Some sort of introduction and conclusion is nice, but you do need to be mindful of the very limited character count (see below). There’s no point using up space by repeating your points three times to introduce, develop and conclude. Instead, consider structuring the essay to begin with an overview of the subject, ‘zooming in’ on yourself and where you hope to fit. This way, you can conclude with something personal and hopefully memorable.
If you are applying for a course where candidates will barely be considered without experience (e.g. medicine, education) make sure that is prominent.
Write
Anyone can write “I am a hardworking student who is enthusiastic about [subject]”. Make yourself memorable by proving this: “Because [topic], was so interesting, I [read//wrote//did] [book/journal article//essay/article//project/volunteered] which [thing you learned]”.
They want to see your personality! Use standard English, but don’t worry about being so formal you appear wooden.
If you find getting started hard, write a few sentences with the intention of discarding them. Try opening with “I like [subject] because…” and seeing where it takes you. You can cut this later, but it helps you start.
Write without considering word-counts or grammar or order. You can (and will) edit later anyway, so don’t aim for perfection (yet!).
Edit
After you have a completed draft, you can start editing. Leave plenty of time, as you will probably go through this process several times before your statement feels right. This process has three goals: ensuring it meets the character count, ensuring it makes sense, and ensuring you look good.
Edit on three levels: page, sentence and word. Start by reading through the whole page, considering how it flows and whether there are sections which need moving, shortening or cutting altogether.
Next, look at your sentences and whether they make sense. Sites like Grammarly and Hemmingway can help with this but reading it yourself is also really important. See if you can make sentences shorter by rewording ideas and phrases. Try to vary sentence length and structure.
Then start looking at word choices. Every word should serve you: cut anything which can be lost without changing the meaning. Use strong, specific words to make your points clearly and concisely.
Finally, you can proofread. Use spellcheck or Grammarly, then read it through yourself with a fine-toothed comb.
A Second Opinion
Once you have an edited first draft, pass it on to at least one other person for feedback, ideally a teacher. They will probably suggest edits, but look at these as opportunities to improve rather than criticism. Once you have considered their suggestions and edited again, show them (and/or someone else) your redraft. Repeat until all the feedback is good, then you can upload to UCAS.
Phew, you’re done! Congratulations on getting this far with your studies, and best of luck with your applications!
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starlightkeybright · 7 years ago
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persona 5 not quite writings, more ramblings/summary of an AU i thought of earlier
high school teacher AU with the PTs but mainly with akira and goro akira is just a standard PE teacher, he loves being outside and encouraging the kids to exercise and all that goro is a teacher teacher that teaches criminal justice then there's the others; ann teaches english, ryuji is another PE teacher but also coaches for the track team, yusuke is an art teacher, haru is an economics teacher but also has like a "garden club" where she has a patch on the school grounds where she helps students grow random plants especially vegetables, futaba is the computer/keyboarding teacher that often has subs for her class but she's there enough for it to be ok, and makoto is a math teacher and helps kids see that math isn't all that bad and also on the side/at another location she teaches self defense courses and some of her students are students there as well anyway akira and the PTs are a whole group of friends and they go out together to hang out and sometimes party, akira often goes on one off dates with each of them and the rest do that as well with each other akira and goro actually started dating over the summer, it took some convincing on akira's part to get goro to go out with him in general, goro was very the "alone teacher", he got along enough with the others but wasn't really friends with them, y'know, but akira pushed him into being friends with his friends, so the friend family gets one more finally when they start dating, akira gets the go ahead from goro to let the others know and they're all super supportive of it and also promise to not spill the beans when school starts so when summer is over and everyone goes back to school, akira starts making it a habit to keep going to visit goro during class, even if it's for a minute or for some errand he was "forced" to run for someone else the kids are smart little shits though, and some get suspicious on why a random PE teacher keeps coming into class to hang out, and they fucking notice the looks and hear the hints akira is a little fucking tease, he could say something that's completely normal but the WAY he says it makes some kids go "...wait, was that a innuendo" goro is embarrassed by it all at first, but he starts having fun with it too, so they end up making a competition about it they start having sass offs and they almost get heated and it's the fucking middle of class and the kids are all "ooooo!!!" at certain responses and shit and it's all one big game goro then starts his own habit of going to visit akira, when he has a free period and nothing to do, he goes outside to where akira is with his kids and sometimes just sits and watches, sometimes he catches akira on a 5 minute break and they just talk, but of course the kids are noticing all this cue the fucking rumors going around school with all the kids and them thinking at first that maybe they hate each other but then thinking "wait, what if they're a couple" "nah, they're just being weird men" and of course some of the kids know that akira and goro are friends with the other teachers from the interactions they spy, so they ask the others if they know anything, but the PT group swear that nothing is going on slight sidetrack, but akira going to harass the others during their classes and some of them going out to talk with him akira helping for a bit with the plants with haru, akira giving some advice to the track team with ryuji, akira going into the studio and asking yusuke very loudly if he should strip and model for the kids (of course he legally can't but some of the kids want it), akira stopping in ann's and makoto's classes to make some teasing remarks about whatever they're currently teaching, akira stopping into futaba's class whenever she's there just to go "OH HEY, YOU'RE ACTUALLY HERE TODAY" goro sometimes goes to sit and have some coffee with makoto and discuss different topics, goro going to help haru with her plants, goro stopping by the studio to compliment the students' work, goro stopping in ann's class and helps for a bit with a certain topic, goro also sometimes watches the track team (sometimes with akira), goro going into futaba's class sometimes to help the sub get control of the kids and sometimes to practice some keyboarding himself anyway, most of the school year goes like this and the kids and just on and off with the rumors and theories about akira and goro and whether or not they're together then during spring break, akira proposes to goro, even though it was a little fast and all, but he feels so confident and so right being with goro (they also moved in together before the xmas break), that he just wants to seal their friendship/relationship properly and of course goro says yes goro debates on wearing his engagement ring when they get back to school cuz the kids will just go crazy about that and ask him a million questions, so instead he keeps it safely in his pocket during school hours akira however is fucking loud and proud and wears his ring no matter what and the kids do question him but he won't tell them anything concrete after about a couple weeks of the kids going crazy over akira's ring and goro's lack of a (visible) ring, akira decides to end this shit once and for all he goes into goro's class one day like usual and sits down off to the side and just watches goro for a while goro is a little suspicious cuz akira seems much happier than usual and he knows that he's up to something, but doesn't want to make a big deal out of it in front of the kids finally at a random point during class when goro isn't talking, akira suddenly gets up and looks at the class and he goes "hey uh, everyone? there's something i want to tell you" and goro's just frozen at his desk and he knows EXACTLY where akira is going and he debates hardcore on whether or not he should stop him, but he knows it's already too late, he has the kids complete attention "so there have been many rumors flying about about a possible relationship between me and mr akechi here. don't think i didn't notice, they've been going on all damn year. well, today i'm here to put a stop to those rumors" the kids are listening so fucking intently and also some of them are already being loud and asking questions, but he quiets them down "ok, ok, so. some of them think that me and mr akechi are dating, like we're an item. and you know what? no, we're not" cue some kids disappointed as fuck but goro is already putting his face in his hands cuz he knows what's coming up "we're engaged actually" cue the kids FUCKING EXPLODING WITH ALL SORTS OF SOUNDS AND YELLING AND SCREAMING AND THEY'RE ALL SO FUCKING HAPPY BUT SO FUCKING CONFUSED AT THE SAME TIME "WAIT, YOU WERE DATING? YOU'RE GETTING MARRIED? WHAT?" akira steps over and makes goro stand up and goro is still covering his face with one hand and his face is so fucking red but he's smiling anyway akira then just smiles at goro and goro rolls his eyes and digs his ring out of his pocket and puts it on and akira holds his hand up to show his AND THE KIDS EXPLODE FUCKING AGAIN haru is the closest to the classroom and she comes in all concerned cuz why the fuck are the kids screaming so much and she sees them standing there with their rings on and she's just "OH! you guys decided to announce it, i'm so happy for you!" and the kids turn to her just "WHAT THE- YOU KNEW?" and akira explains which teachers knew about the two of them and for how long AND THE KIDS ARE SO DONE AT THIS POINT, LIKE WHAT THE FUCK, THEY PLAYED THEM SO HARD word quickly spreads afterwards about it so eventually the whole school knows akira and goro get constantly teased for a week or two straight by the kids "look mr kurusu, your fiance is coming over" "mr akechi, your fiance wants to talk with you" "so are either of you changing your names? are we going to have two 'mr kurusu's or two 'mr akechi's?" "mr akechi, can you ask your fiance to leave the bedroom talk in the bedroom?" (akira "boy, this is not bedroom talk, you would know when i do bedroom talk" goro "oh my god, please stop") backing up a bit, akira takes goro out to dinner the night he made the sudden announcement as an apology, he knew goro would be/was uncomfortable with bringing light to their relationship at school but goro just shakes his head and smiles, saying "i was worried, but once you started, there was no stopping you. besides, even though i did feel that bad feeling in the pit of my stomach, it went away pretty quickly. to see them so happy about us, so happy for us, i just...i almost cried, believe it or not. i'm so lucky to have someone like you and i'm lucky to have such good students. i feel more sure now about our marriage" "what, you were having second thoughts?" "shut up, you know what i mean. i'm happy to get so much support and i'm happy to be with you for the rest of my life" "i'm happy about that too"
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sarahburness · 6 years ago
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Sensitivity Means Passion, Not Weakness
“The fact that you’re struggling doesn’t make you a burden. It doesn’t make unlovable, undesirable, or undeserving of care. It doesn’t make you too much or too sensitive or too needy. It makes you human. “ ~Daniell Koepke
A while back, during one of my therapy sessions, I became acquainted with the word “dysthymia.”
I was puzzled at first, but as my therapist dug deeper into the subject, I realized that complex-sounding term was, in fact, a birth name to the grizzly monster that has been shadowing me for years. It’s more commonly known as persistent depressive disorder.
I can’t exactly remember the onset of an extended period when I felt lower than usual. It might have sneaked in unnoticed in my early teens and grown out of proportion since then. It might have been born with me. I have no idea.
All I know is, I’ve had a pervading sense of hopelessness long enough to convince myself that something was wrong. It’s only natural for a child to feel threatened by the world around them. At least that’s how I felt, day in and day out.
I was told it would only be a matter of time until I grew out of it and became a self-assured woman. Well, I’m twenty years old and this day has never come, and I’ll tell you, the old times were paradise. I was lucky to have my parents’ back in every situation, and the thought of loosening my grip on their protection with the passing years was a scary prospect.
Inevitably, I grew up and things didn’t get any easier.
My generalized fear mingled with an endless hunt for the meaning behind words, people’s actions, and even life itself. The existential nature of these questions made it impossible for me to get concrete answers, which overloaded my brain with the untold possibilities, thus fueling an anxiety disorder.
Being an avid gobbler of pills and a depression sufferer herself, my mother suggested that I went to a psychiatrist. As expected, at sixteen I left the doctor’s office with an antidepressant prescription in hand, as I doubted both my sanity and worth.
In a different session, I can recall my therapist drawing a chart of sorts, in order to illustrate my situation: she traced three parallel horizontal lines and named them “euphoria,” “neutrality,” and “depression,” from top to bottom.
She then drew a squiggly line with stable highs and lows, yet mostly focused in the area between depression and neutrality. What that means is I’m bound to feel down most days, with the occasional bout of gloom and/or cheerfulness, depending on the situation. The mood sways aren’t fickle; they’re usually curbed into the same spectrum, but still, sometimes I wish the ups would last longer.
“Don’t worry, that is very common in highly sensitive people,” she said to me. “Now that you’ve named that feeling, it will become easier to deal with.”
At the time, that wasn’t helpful at all. Why did my personality have to be built this way? Would I have to deal with this for the rest of my life? That’s not what I came here for!
I developed an unhealthy habit of comparison, as I envied the life of every extroverted and confident person I knew, even if that meant scrolling through their social media pages (which, let’s face it, makes everyone seem at the top of their game on a daily basis).
For months on end I tried to stick to a fully positive lifestyle. Spoiler alert: I was doing it wrong. It took me a while to recognize that I didn’t have to be happy all the time nor rebuff my icky moments in exchange for a phony, dimmed spark of sunshine. I felt something was missing.
I was in denial. I was rejecting myself, whom I’ll have to spend the rest of my days with whether I want to or not. Little did I know, refusing who I was wouldn’t do anything for me; it would only hinder the process of acceptance.
All I had to do was skew my perspective, bit by bit. And I did, with the help of unexpected sources and events.
Sensitivity Means Passion
During a recent conversation with my brother, I came to the slow realization that I might have underrated what can prove itself to be a powerful attribute.
His girlfriend had broken up with him, and his devastation was painful to watch. However, his main objection was that he felt guilty for “feeling too much while she felt way less.” I could identify with him at that moment.
He would beat himself up and judge his past actions, wishing he could go back and suppress the excess emotion he poured into the relationship. Anyone who’s familiar with him would advise him to never change for a girl, and that the right one would see this supposed “defect” as a major quality.
Being his twin sister, of course we’d share some traits– besides in appearance. And that’s it: we feel too much. Too much of everything, whether it be the pain of a heartbreak or the delight of succeeding at something, for instance.
In discussing life’s matters, we’ve both agreed upon the fact that oftentimes we may be taken up entirely by emotion, to the point where even gazing at the stars opens our minds to an immensity of otherworldly interpretations. How amazing is that?
Besides, we’re eager seekers of beauty in the little things and lovers of kindness. That depth in our mindset is what allows us to express everything so thoroughly, especially through writing and other kinds of art.
What was supposed to be a wallowing session ended up giving us a different view of ourselves. Needless to say, we finished the conversation feeling way better than when we started it.
See It for What It Is: Just A Trait
About three years ago, something interesting came in the mail. One of my aunts resides in England, and she sends gifts every so often. This particular time, she had a special present for me.
It was a book, but not just any book. It was a self-help book called The Highly Sensitive Person, written by Dr. Elaine N. Aron. It had highlighted passages and comments scribbled all over it, as if Auntie wanted me to pay special attention to them.
I might have rolled my eyes at first, but that’s part of my proud nature. Also, never in my seventeen years had I read a self-help book, so I decided to give it a reluctant try in case she asked about it later and I had to whip off a review. I started reading, and to my surprise, it felt like staring at a mirror.
The book, first published in 1996, promotes the de-stigmatization around sensitive people, often mislabeled as weak, shy, and even antisocial, to name a few labels. It has offered me the best advice I’ve been given, from someone who has been through similar struggles.
It counts on interviews with hundreds of people like me—perhaps like you, too—who have offered their experience as HSPs. Their stories prove that we are not alone and that being sensitive makes us unique in our own ways; we just have to make an effort to see that amidst the haze of society telling us we’re somehow abnormal.
I can relate to my aunt on many levels, especially because we have strikingly similar personalities, which is always a recurrent topic during family reunions. At some point in her life she had the same doubts I do now—she felt unfitting and lost. She gets me, and she made sure I had that in mind by giving me that book.
“Think about the impact on you of not being the ideal for your culture. It has to affect you—not only how others have treated you but how you have come to treat yourself.” ~Elaine N. Aron. Ph. D.
For the first time in a while, I accepted my wholeness. I felt an overdue relief in being myself, comforted to know that being dysthymic and highly sensitive by no means indicates than I’m worse than everybody else.
I’m still coming to terms with my fragile essence. I haven’t left therapy or the medications, and I may need them for the rest of my life, who knows? Even so, in researching alternative ways to cope with my anxiety I stumbled across several posts that swore by meditation, so I decided to give it a shot—and it worked like magic!
I meditate for at least ten minutes daily, and the practice has helped diminish common anxious and depressive symptoms, such as a fast heartbeat and racing thoughts. This happens due to meditation’s scientifically suggested power to positively modify our brains—yes, it’s possible! If combined with consistent daily activities such as exercising or anything that sparks creativity, it becomes a strong healing method.
The good news is, my sensitivity has ceased to be a problem. Whenever it wants in, I won’t slam the door, I’ll just invite it in for a cup of coffee instead. Maybe acceptance is all it needs to rest cozy in my chest.
About Laila Resende
Laila is a Brazilian Portuguese/English student and full-time dreamer. She holds a deep passion for writing and aspires to make a difference to those who feel detached from this crazy, yet wonderful world we live in. You can find her blog at thoughtinventory.home.blog.
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How to Create Content People Will Still Remember in 5 Years’ Time
What the heck happened?
You had a brilliant idea for your blog.
You spent days (or even weeks!) bringing your idea to life — editing, tweaking, and perfecting every syllable.
You used every promotion strategy and technique in your arsenal to ensure the world would know about your blogging masterpiece.
So when you laid down to sleep that first night, you were certain you had a winner on your hands — the kind of content that could stand the test of time and be spoken of with reverence years later by adoring fans who named their firstborn after you.
But faster than you can say “Keyser Soze,” your content was — poof! — gone.
After its initial wave of popularity subsided, your masterpiece faded into the background as newer and newer content popped up.
Instead of standing the test of time, your content was forgotten.
And the only adoring fan willing to name their firstborn after you was your spouse.
Seriously…
What the heck happened?
The Painful Truth: Most Content Will Disappear Into Obscurity Days after Hitting “Publish”
It’s sad but true.
Most online content, even when it’s excellent, is quickly forgotten.
Sure, it may be popular for a little while. For a few glorious moments, it may be flush with laudatory blog comments, congratulatory emails, and social media love.
But, eventually, its popularity fizzles out.
With two million new blog posts published each and every day, only a select few are able to stick in the minds of readers.
How do these select few do it? How are they so memorable?
More importantly, how can you repeat what they do so your content has a chance to still be remembered years from now?
That’s what this post will teach you.
The 5 Crucial Qualities of Unforgettable Content
If you want to create content that people will remember and reference for years — not just days — after you click publish, you need to give it one (or more) of the five qualities we’re about to discuss.
Ready?
Let’s get started.
Quality #1: Gives Readers an “OMG!” Moment
Remember the end of Se7en when Kevin Spacey’s master plan was revealed?
Remember when your mouth dropped open after Darth Vader made the shocking (and often misquoted) revelation that he was Luke’s father?
Remember how stunned you were at the end of The Sixth Sense when you learned that Bruce Willis’s character had been wearing a toupee the entire time?
These movies caught us off guard, jolted us to attention, and got us talking.
And years later, we’re still talking about them.
Why is that?
They’re quality movies for sure, but there’s more to it.
As Chip and Dan Heath discuss in their book Made to Stick, our brains filter out consistency in favor of focusing on differences.
So instead of remembering by-the-numbers movies that end exactly how we expected, we remember the ones with unexpected twists and surprising revelations.
Those are the stories that stand out, stick in our minds, and get us talking about them.
How does this relate to blogging?
If you want your content to be remembered, try surprising your reader.
It’s a tried-and-true method for crafting content that sticks.
How It’s Done
Have you ever come across a headline that stopped you in your tracks?
Why James Chartrand Wears Women’s Underpants is such a headline. It’s surprising, different, and catches you off guard.
But it’s nothing compared to the surprises inside the post.
The first revelation is that James Chartrand is actually a woman; however, the big discovery is why she took and continues to prominently use the name James Chartrand as her pen name.
She explains how a simple name change was able to take her from a struggling freelancer to a well-known blogger.
While the result was unintentional, she reaped many benefits from taking on a male persona — an easier time getting jobs, more respect for her work, and more recognition.
Undeniably, the post is brilliantly written. That makes it great.
But it’s the surprise factor that makes James’s post so gosh-darn memorable.
How You Can Do It
Creating surprising content is not an easy task, and it requires a well-thought-out idea to achieve it. But here are two ways you can get it done:
#1. Drop a Bombshell
Do you have a secret your readers would find surprising?
You’re a travel blogger who’s never flown on a plane? Do you blog about healthy eating but stuff your face with cake on a weekly basis? Are you a fashion blogger who once wore an orange tuxedo to a charity gala?
Tell your readers. Give them your reasons. Get them talking.
#2. Break the Norm
Let’s be honest… Most tips, advice, and strategies you find online — regardless of the niche — are unoriginal. You’ve seen them before, and so have your readers.
Want to surprise your audience?
Offer them unconventional advice they haven’t heard a thousand times before. Give them a truly new idea or insight. Provide a simpler technique or shortcut that makes them cry over all the time and effort they wasted doing things the regular way.
A surprising revelation doesn’t have to be extraordinary or outlandish for people to remember it.
Sometimes, it just needs to thwart you reader’s expectations.
Tweetable Takeaway
Want a proven method for crafting content that sticks in your readers’ heads? Surprise them. (Tweet This)
Quality #2: Overwhelms the Senses (Including Taste Buds)
Remember the final scene in Field of Dreams when Ray Kinsella has a catch with his dad?
You can hear the sound of the baseball hitting their gloves. You can smell the grass on the field. You can feel Ray’s years of guilt melting away as he closes his eyes, smiles, and tosses the ball back to his dad.
(Be honest. You’re crying right now, aren’t you?)
Field of Dreams made you feel like you were in Ray’s shoes, on his field, playing catch with dad.  The scene creates such a vivid experience for viewers that whenever they think of playing catch, this scene will come up alongside their own childhood memories.
That’s the power of content that overwhelms  your senses.
When you paint a strong scene in your audience’s mind, you make it easier for them to pull it back up from their memory. You’ve essentially bookmarked it for them so they can easily find it when something — a sight, a smell, a sound — reminds them of it.
And the precious few bloggers who can paint such scenes with their writing have been rewarded for their efforts.
Rewarded with tweets. Rewarded with email subscribers.
Rewarded with posts remembered long after their publish dates.
How It’s Done
The trick is to use descriptive language that conveys sensations and lets readers experience what you want them to gain from your writing.
Few writers are better at this than Jon Morrow.
In his post 7 Lessons from a Guy Who Can’t Move Anything But His Face, he uses descriptive storytelling to help the reader get an idea of what it might feel like to be him; specifically, what it’s like to live with a disability.
Had he simply told his readers facts, the points in Jon’s post wouldn’t have resonated with them the same way.
So Jon puts the readers in his shoes. The ups, the downs, and everywhere in between.
And they remember him because of it.
How You Can Do It
If you’ve taken a good English or writing class, you’ve probably been told a time or two to “show, don’t tell.”
This means you want to create an engaging experience for your audience; not just tell them what you want them to know.
But it also means giving your readers specific, concrete advice.
Your reader shouldn’t try in vain to grasp abstract concepts, such as building courage or showing kindness. These are hard to visualize and too vague to put into action.
What would building courage look like? What would showing kindness look like?
Give them concrete actions to take that would display these concepts, like asking someone out on a date (courage) or hugging a stranger (kindness).
You must engage the senses both in the stories you tell and the advice you give, or they will both be quickly forgotten.
Here are a few more specific ways to create engaging, sensory-overloading experiences:
#1. Paint a Mental Picture: What Do You See?
It isn’t enough to tell your readers there was a scary house in your neighborhood when you were a child. Describe the house to them in vivid detail.
What shade of gray was it? Were the doors boarded up? Precisely how many ghostly figures did you see staring at you from the upstairs bedroom windows, and how many are standing behind you right now?
#2. What Do You Hear?
We listen to uptempo songs to push us through cardio workouts. We listen to rainfall when we’re trying to sleep. We listen to Justin Bieber when we want to punish our neighbors.
Want to transplant readers into your world?
Talk about the drip, drip, drip of the faucet. Mention the squeaking floors beneath your feet. Describe the awful music coming from your next-door-neighbor’s house.
#3. What Does it Taste Like?
Does the beach air taste salty? Is the roaring fire so intense you can taste the smoke? Is the smell of your roommate’s tuna fish sandwich so strong you can taste it from across the room?
Tell your audience. Make them taste the fishiness.
Tweetable Takeaway
Make readers see what you see. Put them in your shoes and take them on an emotional journey. (Tweet This)
Quality #3: Coins a Contagious Catchphrase
“The quicker picker upper.”
“The ultimate driving machine.”
“Melts in your mouth, not in your hands.”
Unless you’re one of the precious few whose brains haven’t been inundated with advertisements over the years, you probably recognize these slogans. You also probably recognize the companies that created them.
That’s what a great slogan, phrase, or title can do.
They’re memorable. They differentiate the brand. They often outline a key benefit.
If you want your content to have a chance to stay relevant for years to come, present something that’s novel and — this is key — condense it to its essence.
The end result will be a phrase or idea people will immediately associate with your content.
How It’s Done
The post 1,000 True Fans by Kevin Kelly created an idea that was short and sweet: you can make a living doing anything if you have just 1,000 true fans.
He defined this simple, brilliant idea and then spent the rest of his post explaining why it worked and what you had to do to make it work.
Written in 2008, Kevin’s post is still remembered and referenced all these years later.
Why?
Because the phrase “1,000 true fans” condenses its concept into a simple, catchy phrase. And that makes it easier for people to remember and  repeat in conversation.
Brian Dean does something similar in his post The Skyscraper Technique, which teaches a useful link-building strategy for beginners and veterans of Search Engine Optimization (SEO) alike.
After naming his technique, Brian breaks it down into easy-to-follow steps so his audience can quickly get what they need from his post.
The technique is fairly simple and its title, again, is quite catchy.
You can grasp the concept of Brian’s idea simply by its name. You can visualize it. You can close your eyes and see it in action.
And that helps make it memorable.
How You Can Do It
Ask yourself a few questions…
What is your post about? Can you boil your main idea down into a memorable phrase or title? Does it present a unique perspective or technique? Does it address a real need or concern many people can connect with?
Your phrase should be simple and leave an impression on your audience, whether that’s giving them an “aha” moment or simply piquing their interest so they’ll be curious to hear what you have to say.
And once you have settled on a memorable phrase or title, feature it prominently. Include it in your headline. Repeat it, as needed, throughout your post.
Tweetable Takeaway
Create something useful and your audience will read it. Make it catchy, and they’ll remember it. (Tweet This)
Quality #4: Strips You Down and Lays You Bare
If you really want to write a post that resonates with people, you need to connect with them on a deep, personal level. You need to strip your defenses and show your vulnerable side.
This not only sets you apart from all the regular, straight-laced content your audience is exposed to, it helps you relate to them in a way that’s meaningful.
Why do you think Taylor Swift is so popular?
It’s not because she has a better voice than everyone else. It’s not because she’s seven feet tall. It’s not even because she frequently posts pictures of her cat on Twitter and Instagram.
It’s because her lyrics connect with her audience.
From teardrops getting on her guitar to shaking off the fact that haters insist on hating, Taylor often shows vulnerability in her songs.
This vulnerability endears her to her fans. When they look at her, they see a seven-foot-tall version of themselves. They see a kindred spirit.
And you don’t forget kindred spirits very easily.
How It’s Done
Jon is masterful at showing vulnerability.
In his post On Dying, Mothers, and Fighting for Your Ideas, Jon recounts the story of his mother’s tenacity in the face of his condition, which his doctor labels terminal.
He does this beautifully by telling the story first from his mother’s perspective, then from his own, and — lastly — he ties it into his main point: writers have to fight for their ideas with all the determination and love with which mothers fight for their children.
Such an appeal to the audience’s emotions is powerful. It hits home. It’s memorable.
If you want to make your content memorable, make it personal.
How You Can Do It
There are many, many ways you can show vulnerability in your writing. Here are a few ideas:
#1. Open a Window into Your Life
Like Jon does in many of his posts, you can draw your audience in with a personal story.
This works especially well if it exposes you in some way to the reader or helps them relate to you. When you write, you’re asking your audience to trust you with their time and attention.
Show them why they should feel comfortable trusting you.
#2. Reveal Your Intentions
Do you have personal reasons for writing your post?
Be candid with your audience and tell them why the subject means so much to you.
It’s easy for your audience to see you as just another faceless entity trying to sell them a product or idea.
Break this image by showing them your human side.
#3. Expose Your Fears and Anxieties
Are you writing about a problem or worry your audience has?
Do you share and understand their anxieties?
Let your readers know you are (or have been) in the same boat they are and show them how that makes you more qualified to write about it.
Tweetable Takeaway
Don’t be a superhero. Pull back the curtain and let readers see your struggles. (Tweet This)
Quality #5: Breaks Your Reader’s Lenses
We all view the world through lenses.
Some are very specific…
“I’ll vote for whichever candidate lets me have chickens in my backyard.”
However, most lenses are common. They shape our thoughts, passions, and widely-held beliefs on everything from sports to religion.
But what if one of the things you’ve believed all your life was turned on its head?
If you want to write content that people will remember in five years, you can’t just give readers random facts.
You need to hold up a mirror so your readers take cold, hard looks at themselves.
You need to challenge something your readers hold dear.
You need to change their worldview.
How It’s Done
Few concepts are as ingrained into the American way of life as the eight-hour workday.
That’s why Leo Widrich’s The Origin of the 8-Hour Work Day and Why We Should Rethink It, which attempts to debunk the eight-hour day by showing how it wasn’t a well-thought-out or highly-optimized number, is so intriguing.
Leo doesn’t offer the reader a new number as an alternative. Instead, he says what his reader should be concentrating on is focus; specifically, how well they are able to focus on the task at hand regardless of how much time they have to complete it.
Another way to change worldviews is to expose your readers to the reasons why they hold the beliefs they do. A great example of this is the post Taming the Mammoth: Why You Should Stop Caring What Other People Think.
Written by Tim Urban, this humorous piece takes the audience through a history lesson that tells them why they care so much what people think, and then guides them on how to overcome this crippling fear.
We’re constantly trying to overcome fear of rejection and embarrassment, so a post telling us why we (foolishly) fear such things definitely hits home.
How You Can Do It
Challenging people’s views isn’t easy, but here are a few ideas to help you do it.
#1. Demolish Beliefs That Lead Them Astray
Look at the commonly held beliefs of your readers and see if you find any of them to be faulty.
Ask yourself question like:
“What do my readers believe about X that’s untrue?”
“What often-repeated tips and strategies in my niche are — how to put this delicately — extremely stupid?”
“What beliefs keep my readers from achieving X result?”
Once you’ve found something faulty, write about it.
That’s what Derek Halpern did when he tackled the “Content Is King” mantra.
It’s what Dries Cronje did when he told bloggers that posting every day was a silly strategy.
And it’s what Jon did when he shot holes in many of the traffic-building techniques used by beginner bloggers.
Demolishing your readers beliefs  in a direct, honest, and non-condescending way is an effective strategy for creating  memorable content.
#2. Put Your Readers in Someone Else’s Shoes
A great way to get into your readers’ heads and change their perspective is to present them with a story — whether it’s a real one or a metaphor — and challenge them to ask, “How would I feel if … ?” or “What would I do if … ?”
Just think about your favorite books.
The best are ones where we put ourselves into the shoes of the characters. You’re not reading The Three Musketeers, you are The Three Musketeers.
It’s you who is fighting with swords and having swashbuckling adventures.
And once you’re in their shoes, you can more easily see things from their point of view. Suddenly, you’re not viewing the world through your lens. You’re viewing the world through theirs.
That’s what a great story can do. It draws you in. It flips the “sympathize” switch and turns it to “empathize.” Flip that switch in your reader and it becomes that much easier to flip their perspective.
Tweetable Takeaway
Want to write something people will remember? Turn a commonly held belief on its head. (Tweet This)
It’s Time to Craft Everlasting Gobstoppers of Memorable Content
With dreams of fame, fortune, and world domination dancing through their heads, ambitious bloggers pour their hearts and souls into content they hope people will remember forever.
Unfortunately, most bloggers have no clue how to craft content readers will remember after their morning cup of coffee.
But you do.
You now understand the five crucial qualities content needs to be memorable. To be spoken of with reverence years later by adoring fans. To stand the test of time.
The days of being dumbfounded as you watch your latest blogging masterpiece fade into the sunset are over.
Are you ready to create content  people will still talk about in five years?
Then what are you waiting for?
Let’s do this thing.
About the Author: When he isn’t using his very particular set of skills to preach the virtues of the Rainmaker Platform or help bloggers improve their craft, Kevin J. Duncan runs Daily Dad Tips — a free daily newsletter for men wanting to up their game.
How to Create Content People Will Still Remember in 5 Years’ Time
0 notes
alanajacksontx · 8 years ago
Text
How to Create Content People Will Still Remember in 5 Years’ Time
What the heck happened?
You had a brilliant idea for your blog.
You spent days (or even weeks!) bringing your idea to life — editing, tweaking, and perfecting every syllable.
You used every promotion strategy and technique in your arsenal to ensure the world would know about your blogging masterpiece.
So when you laid down to sleep that first night, you were certain you had a winner on your hands — the kind of content that could stand the test of time and be spoken of with reverence years later by adoring fans who named their firstborn after you.
But faster than you can say “Keyser Soze,” your content was — poof! — gone.
After its initial wave of popularity subsided, your masterpiece faded into the background as newer and newer content popped up.
Instead of standing the test of time, your content was forgotten.
And the only adoring fan willing to name their firstborn after you was your spouse.
Seriously…
What the heck happened?
The Painful Truth: Most Content Will Disappear Into Obscurity Days after Hitting “Publish”
It’s sad but true.
Most online content, even when it’s excellent, is quickly forgotten.
Sure, it may be popular for a little while. For a few glorious moments, it may be flush with laudatory blog comments, congratulatory emails, and social media love.
But, eventually, its popularity fizzles out.
With two million new blog posts published each and every day, only a select few are able to stick in the minds of readers.
How do these select few do it? How are they so memorable?
More importantly, how can you repeat what they do so your content has a chance to still be remembered years from now?
That’s what this post will teach you.
The 5 Crucial Qualities of Unforgettable Content
If you want to create content that people will remember and reference for years — not just days — after you click publish, you need to give it one (or more) of the five qualities we’re about to discuss.
Ready?
Let’s get started.
Quality #1: Gives Readers an “OMG!” Moment
Remember the end of Se7en when Kevin Spacey’s master plan was revealed?
Remember when your mouth dropped open after Darth Vader made the shocking (and often misquoted) revelation that he was Luke’s father?
Remember how stunned you were at the end of The Sixth Sense when you learned that Bruce Willis’s character had been wearing a toupee the entire time?
These movies caught us off guard, jolted us to attention, and got us talking.
And years later, we’re still talking about them.
Why is that?
They’re quality movies for sure, but there’s more to it.
As Chip and Dan Heath discuss in their book Made to Stick, our brains filter out consistency in favor of focusing on differences.
So instead of remembering by-the-numbers movies that end exactly how we expected, we remember the ones with unexpected twists and surprising revelations.
Those are the stories that stand out, stick in our minds, and get us talking about them.
How does this relate to blogging?
If you want your content to be remembered, try surprising your reader.
It’s a tried-and-true method for crafting content that sticks.
How It’s Done
Have you ever come across a headline that stopped you in your tracks?
Why James Chartrand Wears Women’s Underpants is such a headline. It’s surprising, different, and catches you off guard.
But it’s nothing compared to the surprises inside the post.
The first revelation is that James Chartrand is actually a woman; however, the big discovery is why she took and continues to prominently use the name James Chartrand as her pen name.
She explains how a simple name change was able to take her from a struggling freelancer to a well-known blogger.
While the result was unintentional, she reaped many benefits from taking on a male persona — an easier time getting jobs, more respect for her work, and more recognition.
Undeniably, the post is brilliantly written. That makes it great.
But it’s the surprise factor that makes James’s post so gosh-darn memorable.
How You Can Do It
Creating surprising content is not an easy task, and it requires a well-thought-out idea to achieve it. But here are two ways you can get it done:
#1. Drop a Bombshell
Do you have a secret your readers would find surprising?
You’re a travel blogger who’s never flown on a plane? Do you blog about healthy eating but stuff your face with cake on a weekly basis? Are you a fashion blogger who once wore an orange tuxedo to a charity gala?
Tell your readers. Give them your reasons. Get them talking.
#2. Break the Norm
Let’s be honest… Most tips, advice, and strategies you find online — regardless of the niche — are unoriginal. You’ve seen them before, and so have your readers.
Want to surprise your audience?
Offer them unconventional advice they haven’t heard a thousand times before. Give them a truly new idea or insight. Provide a simpler technique or shortcut that makes them cry over all the time and effort they wasted doing things the regular way.
A surprising revelation doesn’t have to be extraordinary or outlandish for people to remember it.
Sometimes, it just needs to thwart you reader’s expectations.
Tweetable Takeaway
Want a proven method for crafting content that sticks in your readers’ heads? Surprise them. (Tweet This)
Quality #2: Overwhelms the Senses (Including Taste Buds)
Remember the final scene in Field of Dreams when Ray Kinsella has a catch with his dad?
You can hear the sound of the baseball hitting their gloves. You can smell the grass on the field. You can feel Ray’s years of guilt melting away as he closes his eyes, smiles, and tosses the ball back to his dad.
(Be honest. You’re crying right now, aren’t you?)
Field of Dreams made you feel like you were in Ray’s shoes, on his field, playing catch with dad.  The scene creates such a vivid experience for viewers that whenever they think of playing catch, this scene will come up alongside their own childhood memories.
That’s the power of content that overwhelms  your senses.
When you paint a strong scene in your audience’s mind, you make it easier for them to pull it back up from their memory. You’ve essentially bookmarked it for them so they can easily find it when something — a sight, a smell, a sound — reminds them of it.
And the precious few bloggers who can paint such scenes with their writing have been rewarded for their efforts.
Rewarded with tweets. Rewarded with email subscribers.
Rewarded with posts remembered long after their publish dates.
How It’s Done
The trick is to use descriptive language that conveys sensations and lets readers experience what you want them to gain from your writing.
Few writers are better at this than Jon Morrow.
In his post 7 Lessons from a Guy Who Can’t Move Anything But His Face, he uses descriptive storytelling to help the reader get an idea of what it might feel like to be him; specifically, what it’s like to live with a disability.
Had he simply told his readers facts, the points in Jon’s post wouldn’t have resonated with them the same way.
So Jon puts the readers in his shoes. The ups, the downs, and everywhere in between.
And they remember him because of it.
How You Can Do It
If you’ve taken a good English or writing class, you’ve probably been told a time or two to “show, don’t tell.”
This means you want to create an engaging experience for your audience; not just tell them what you want them to know.
But it also means giving your readers specific, concrete advice.
Your reader shouldn’t try in vain to grasp abstract concepts, such as building courage or showing kindness. These are hard to visualize and too vague to put into action.
What would building courage look like? What would showing kindness look like?
Give them concrete actions to take that would display these concepts, like asking someone out on a date (courage) or hugging a stranger (kindness).
You must engage the senses both in the stories you tell and the advice you give, or they will both be quickly forgotten.
Here are a few more specific ways to create engaging, sensory-overloading experiences:
#1. Paint a Mental Picture: What Do You See?
It isn’t enough to tell your readers there was a scary house in your neighborhood when you were a child. Describe the house to them in vivid detail.
What shade of gray was it? Were the doors boarded up? Precisely how many ghostly figures did you see staring at you from the upstairs bedroom windows, and how many are standing behind you right now?
#2. What Do You Hear?
We listen to uptempo songs to push us through cardio workouts. We listen to rainfall when we’re trying to sleep. We listen to Justin Bieber when we want to punish our neighbors.
Want to transplant readers into your world?
Talk about the drip, drip, drip of the faucet. Mention the squeaking floors beneath your feet. Describe the awful music coming from your next-door-neighbor’s house.
#3. What Does it Taste Like?
Does the beach air taste salty? Is the roaring fire so intense you can taste the smoke? Is the smell of your roommate’s tuna fish sandwich so strong you can taste it from across the room?
Tell your audience. Make them taste the fishiness.
Tweetable Takeaway
Make readers see what you see. Put them in your shoes and take them on an emotional journey. (Tweet This)
Quality #3: Coins a Contagious Catchphrase
“The quicker picker upper.”
“The ultimate driving machine.”
“Melts in your mouth, not in your hands.”
Unless you’re one of the precious few whose brains haven’t been inundated with advertisements over the years, you probably recognize these slogans. You also probably recognize the companies that created them.
That’s what a great slogan, phrase, or title can do.
They’re memorable. They differentiate the brand. They often outline a key benefit.
If you want your content to have a chance to stay relevant for years to come, present something that’s novel and — this is key — condense it to its essence.
The end result will be a phrase or idea people will immediately associate with your content.
How It’s Done
The post 1,000 True Fans by Kevin Kelly created an idea that was short and sweet: you can make a living doing anything if you have just 1,000 true fans.
He defined this simple, brilliant idea and then spent the rest of his post explaining why it worked and what you had to do to make it work.
Written in 2008, Kevin’s post is still remembered and referenced all these years later.
Why?
Because the phrase “1,000 true fans” condenses its concept into a simple, catchy phrase. And that makes it easier for people to remember and  repeat in conversation.
Brian Dean does something similar in his post The Skyscraper Technique, which teaches a useful link-building strategy for beginners and veterans of Search Engine Optimization (SEO) alike.
After naming his technique, Brian breaks it down into easy-to-follow steps so his audience can quickly get what they need from his post.
The technique is fairly simple and its title, again, is quite catchy.
You can grasp the concept of Brian’s idea simply by its name. You can visualize it. You can close your eyes and see it in action.
And that helps make it memorable.
How You Can Do It
Ask yourself a few questions…
What is your post about? Can you boil your main idea down into a memorable phrase or title? Does it present a unique perspective or technique? Does it address a real need or concern many people can connect with?
Your phrase should be simple and leave an impression on your audience, whether that’s giving them an “aha” moment or simply piquing their interest so they’ll be curious to hear what you have to say.
And once you have settled on a memorable phrase or title, feature it prominently. Include it in your headline. Repeat it, as needed, throughout your post.
Tweetable Takeaway
Create something useful and your audience will read it. Make it catchy, and they’ll remember it. (Tweet This)
Quality #4: Strips You Down and Lays You Bare
If you really want to write a post that resonates with people, you need to connect with them on a deep, personal level. You need to strip your defenses and show your vulnerable side.
This not only sets you apart from all the regular, straight-laced content your audience is exposed to, it helps you relate to them in a way that’s meaningful.
Why do you think Taylor Swift is so popular?
It’s not because she has a better voice than everyone else. It’s not because she’s seven feet tall. It’s not even because she frequently posts pictures of her cat on Twitter and Instagram.
It’s because her lyrics connect with her audience.
From teardrops getting on her guitar to shaking off the fact that haters insist on hating, Taylor often shows vulnerability in her songs.
This vulnerability endears her to her fans. When they look at her, they see a seven-foot-tall version of themselves. They see a kindred spirit.
And you don’t forget kindred spirits very easily.
How It’s Done
Jon is masterful at showing vulnerability.
In his post On Dying, Mothers, and Fighting for Your Ideas, Jon recounts the story of his mother’s tenacity in the face of his condition, which his doctor labels terminal.
He does this beautifully by telling the story first from his mother’s perspective, then from his own, and — lastly — he ties it into his main point: writers have to fight for their ideas with all the determination and love with which mothers fight for their children.
Such an appeal to the audience’s emotions is powerful. It hits home. It’s memorable.
If you want to make your content memorable, make it personal.
How You Can Do It
There are many, many ways you can show vulnerability in your writing. Here are a few ideas:
#1. Open a Window into Your Life
Like Jon does in many of his posts, you can draw your audience in with a personal story.
This works especially well if it exposes you in some way to the reader or helps them relate to you. When you write, you’re asking your audience to trust you with their time and attention.
Show them why they should feel comfortable trusting you.
#2. Reveal Your Intentions
Do you have personal reasons for writing your post?
Be candid with your audience and tell them why the subject means so much to you.
It’s easy for your audience to see you as just another faceless entity trying to sell them a product or idea.
Break this image by showing them your human side.
#3. Expose Your Fears and Anxieties
Are you writing about a problem or worry your audience has?
Do you share and understand their anxieties?
Let your readers know you are (or have been) in the same boat they are and show them how that makes you more qualified to write about it.
Tweetable Takeaway
Don’t be a superhero. Pull back the curtain and let readers see your struggles. (Tweet This)
Quality #5: Breaks Your Reader’s Lenses
We all view the world through lenses.
Some are very specific…
“I’ll vote for whichever candidate lets me have chickens in my backyard.”
However, most lenses are common. They shape our thoughts, passions, and widely-held beliefs on everything from sports to religion.
But what if one of the things you’ve believed all your life was turned on its head?
If you want to write content that people will remember in five years, you can’t just give readers random facts.
You need to hold up a mirror so your readers take cold, hard looks at themselves.
You need to challenge something your readers hold dear.
You need to change their worldview.
How It’s Done
Few concepts are as ingrained into the American way of life as the eight-hour workday.
That’s why Leo Widrich’s The Origin of the 8-Hour Work Day and Why We Should Rethink It, which attempts to debunk the eight-hour day by showing how it wasn’t a well-thought-out or highly-optimized number, is so intriguing.
Leo doesn’t offer the reader a new number as an alternative. Instead, he says what his reader should be concentrating on is focus; specifically, how well they are able to focus on the task at hand regardless of how much time they have to complete it.
Another way to change worldviews is to expose your readers to the reasons why they hold the beliefs they do. A great example of this is the post Taming the Mammoth: Why You Should Stop Caring What Other People Think.
Written by Tim Urban, this humorous piece takes the audience through a history lesson that tells them why they care so much what people think, and then guides them on how to overcome this crippling fear.
We’re constantly trying to overcome fear of rejection and embarrassment, so a post telling us why we (foolishly) fear such things definitely hits home.
How You Can Do It
Challenging people’s views isn’t easy, but here are a few ideas to help you do it.
#1. Demolish Beliefs That Lead Them Astray
Look at the commonly held beliefs of your readers and see if you find any of them to be faulty.
Ask yourself question like:
“What do my readers believe about X that’s untrue?”
“What often-repeated tips and strategies in my niche are — how to put this delicately — extremely stupid?”
“What beliefs keep my readers from achieving X result?”
Once you’ve found something faulty, write about it.
That’s what Derek Halpern did when he tackled the “Content Is King” mantra.
It’s what Dries Cronje did when he told bloggers that posting every day was a silly strategy.
And it’s what Jon did when he shot holes in many of the traffic-building techniques used by beginner bloggers.
Demolishing your readers beliefs  in a direct, honest, and non-condescending way is an effective strategy for creating  memorable content.
#2. Put Your Readers in Someone Else’s Shoes
A great way to get into your readers’ heads and change their perspective is to present them with a story — whether it’s a real one or a metaphor — and challenge them to ask, “How would I feel if … ?” or “What would I do if … ?”
Just think about your favorite books.
The best are ones where we put ourselves into the shoes of the characters. You’re not reading The Three Musketeers, you are The Three Musketeers.
It’s you who is fighting with swords and having swashbuckling adventures.
And once you’re in their shoes, you can more easily see things from their point of view. Suddenly, you’re not viewing the world through your lens. You’re viewing the world through theirs.
That’s what a great story can do. It draws you in. It flips the “sympathize” switch and turns it to “empathize.” Flip that switch in your reader and it becomes that much easier to flip their perspective.
Tweetable Takeaway
Want to write something people will remember? Turn a commonly held belief on its head. (Tweet This)
It’s Time to Craft Everlasting Gobstoppers of Memorable Content
With dreams of fame, fortune, and world domination dancing through their heads, ambitious bloggers pour their hearts and souls into content they hope people will remember forever.
Unfortunately, most bloggers have no clue how to craft content readers will remember after their morning cup of coffee.
But you do.
You now understand the five crucial qualities content needs to be memorable. To be spoken of with reverence years later by adoring fans. To stand the test of time.
The days of being dumbfounded as you watch your latest blogging masterpiece fade into the sunset are over.
Are you ready to create content  people will still talk about in five years?
Then what are you waiting for?
Let’s do this thing.
About the Author: When he isn’t using his very particular set of skills to preach the virtues of the Rainmaker Platform or help bloggers improve their craft, Kevin J. Duncan runs Daily Dad Tips — a free daily newsletter for men wanting to up their game.
from Internet Marketing Tips https://smartblogger.com/memorable-content/
0 notes
annegalliher · 8 years ago
Text
How to Create Content People Will Still Remember in 5 Years’ Time
What the heck happened?
You had a brilliant idea for your blog.
You spent days (or even weeks!) bringing your idea to life — editing, tweaking, and perfecting every syllable.
You used every promotion strategy and technique in your arsenal to ensure the world would know about your blogging masterpiece.
So when you laid down to sleep that first night, you were certain you had a winner on your hands — the kind of content that could stand the test of time and be spoken of with reverence years later by adoring fans who named their firstborn after you.
But faster than you can say “Keyser Soze,” your content was — poof! — gone.
After its initial wave of popularity subsided, your masterpiece faded into the background as newer and newer content popped up.
Instead of standing the test of time, your content was forgotten.
And the only adoring fan willing to name their firstborn after you was your spouse.
Seriously…
What the heck happened?
The Painful Truth: Most Content Will Disappear Into Obscurity Days after Hitting “Publish”
It’s sad but true.
Most online content, even when it’s excellent, is quickly forgotten.
Sure, it may be popular for a little while. For a few glorious moments, it may be flush with laudatory blog comments, congratulatory emails, and social media love.
But, eventually, its popularity fizzles out.
With two million new blog posts published each and every day, only a select few are able to stick in the minds of readers.
How do these select few do it? How are they so memorable?
More importantly, how can you repeat what they do so your content has a chance to still be remembered years from now?
That’s what this post will teach you.
The 5 Crucial Qualities of Unforgettable Content
If you want to create content that people will remember and reference for years — not just days — after you click publish, you need to give it one (or more) of the five qualities we’re about to discuss.
Ready?
Let’s get started.
Quality #1: Gives Readers an “OMG!” Moment
Remember the end of Se7en when Kevin Spacey’s master plan was revealed?
Remember when your mouth dropped open after Darth Vader made the shocking (and often misquoted) revelation that he was Luke’s father?
Remember how stunned you were at the end of The Sixth Sense when you learned that Bruce Willis’s character had been wearing a toupee the entire time?
These movies caught us off guard, jolted us to attention, and got us talking.
And years later, we’re still talking about them.
Why is that?
They’re quality movies for sure, but there’s more to it.
As Chip and Dan Heath discuss in their book Made to Stick, our brains filter out consistency in favor of focusing on differences.
So instead of remembering by-the-numbers movies that end exactly how we expected, we remember the ones with unexpected twists and surprising revelations.
Those are the stories that stand out, stick in our minds, and get us talking about them.
How does this relate to blogging?
If you want your content to be remembered, try surprising your reader.
It’s a tried-and-true method for crafting content that sticks.
How It’s Done
Have you ever come across a headline that stopped you in your tracks?
Why James Chartrand Wears Women’s Underpants is such a headline. It’s surprising, different, and catches you off guard.
But it’s nothing compared to the surprises inside the post.
The first revelation is that James Chartrand is actually a woman; however, the big discovery is why she took and continues to prominently use the name James Chartrand as her pen name.
She explains how a simple name change was able to take her from a struggling freelancer to a well-known blogger.
While the result was unintentional, she reaped many benefits from taking on a male persona — an easier time getting jobs, more respect for her work, and more recognition.
Undeniably, the post is brilliantly written. That makes it great.
But it’s the surprise factor that makes James’s post so gosh-darn memorable.
How You Can Do It
Creating surprising content is not an easy task, and it requires a well-thought-out idea to achieve it. But here are two ways you can get it done:
#1. Drop a Bombshell
Do you have a secret your readers would find surprising?
You’re a travel blogger who’s never flown on a plane? Do you blog about healthy eating but stuff your face with cake on a weekly basis? Are you a fashion blogger who once wore an orange tuxedo to a charity gala?
Tell your readers. Give them your reasons. Get them talking.
#2. Break the Norm
Let’s be honest… Most tips, advice, and strategies you find online — regardless of the niche — are unoriginal. You’ve seen them before, and so have your readers.
Want to surprise your audience?
Offer them unconventional advice they haven’t heard a thousand times before. Give them a truly new idea or insight. Provide a simpler technique or shortcut that makes them cry over all the time and effort they wasted doing things the regular way.
A surprising revelation doesn’t have to be extraordinary or outlandish for people to remember it.
Sometimes, it just needs to thwart you reader’s expectations.
Tweetable Takeaway
Want a proven method for crafting content that sticks in your readers’ heads? Surprise them. (Tweet This)
Quality #2: Overwhelms the Senses (Including Taste Buds)
Remember the final scene in Field of Dreams when Ray Kinsella has a catch with his dad?
You can hear the sound of the baseball hitting their gloves. You can smell the grass on the field. You can feel Ray’s years of guilt melting away as he closes his eyes, smiles, and tosses the ball back to his dad.
youtube
(Be honest. You’re crying right now, aren’t you?)
Field of Dreams made you feel like you were in Ray’s shoes, on his field, playing catch with dad.  The scene creates such a vivid experience for viewers that whenever they think of playing catch, this scene will come up alongside their own childhood memories.
That’s the power of content that overwhelms  your senses.
When you paint a strong scene in your audience’s mind, you make it easier for them to pull it back up from their memory. You’ve essentially bookmarked it for them so they can easily find it when something — a sight, a smell, a sound — reminds them of it.
And the precious few bloggers who can paint such scenes with their writing have been rewarded for their efforts.
Rewarded with tweets. Rewarded with email subscribers.
Rewarded with posts remembered long after their publish dates.
How It’s Done
The trick is to use descriptive language that conveys sensations and lets readers experience what you want them to gain from your writing.
Few writers are better at this than Jon Morrow.
In his post 7 Lessons from a Guy Who Can’t Move Anything But His Face, he uses descriptive storytelling to help the reader get an idea of what it might feel like to be him; specifically, what it’s like to live with a disability.
Had he simply told his readers facts, the points in Jon’s post wouldn’t have resonated with them the same way.
So Jon puts the readers in his shoes. The ups, the downs, and everywhere in between.
And they remember him because of it.
How You Can Do It
If you’ve taken a good English or writing class, you’ve probably been told a time or two to “show, don’t tell.”
This means you want to create an engaging experience for your audience; not just tell them what you want them to know.
But it also means giving your readers specific, concrete advice.
Your reader shouldn’t try in vain to grasp abstract concepts, such as building courage or showing kindness. These are hard to visualize and too vague to put into action.
What would building courage look like? What would showing kindness look like?
Give them concrete actions to take that would display these concepts, like asking someone out on a date (courage) or hugging a stranger (kindness).
You must engage the senses both in the stories you tell and the advice you give, or they will both be quickly forgotten.
Here are a few more specific ways to create engaging, sensory-overloading experiences:
#1. Paint a Mental Picture: What Do You See?
It isn’t enough to tell your readers there was a scary house in your neighborhood when you were a child. Describe the house to them in vivid detail.
What shade of gray was it? Were the doors boarded up? Precisely how many ghostly figures did you see staring at you from the upstairs bedroom windows, and how many are standing behind you right now?
#2. What Do You Hear?
We listen to uptempo songs to push us through cardio workouts. We listen to rainfall when we’re trying to sleep. We listen to Justin Bieber when we want to punish our neighbors.
Want to transplant readers into your world?
Talk about the drip, drip, drip of the faucet. Mention the squeaking floors beneath your feet. Describe the awful music coming from your next-door-neighbor’s house.
#3. What Does it Taste Like?
Does the beach air taste salty? Is the roaring fire so intense you can taste the smoke? Is the smell of your roommate’s tuna fish sandwich so strong you can taste it from across the room?
Tell your audience. Make them taste the fishiness.
Tweetable Takeaway
Make readers see what you see. Put them in your shoes and take them on an emotional journey. (Tweet This)
Quality #3: Coins a Contagious Catchphrase
“The quicker picker upper.”
“The ultimate driving machine.”
“Melts in your mouth, not in your hands.”
Unless you’re one of the precious few whose brains haven’t been inundated with advertisements over the years, you probably recognize these slogans. You also probably recognize the companies that created them.
That’s what a great slogan, phrase, or title can do.
They’re memorable. They differentiate the brand. They often outline a key benefit.
If you want your content to have a chance to stay relevant for years to come, present something that’s novel and — this is key — condense it to its essence.
The end result will be a phrase or idea people will immediately associate with your content.
How It’s Done
The post 1,000 True Fans by Kevin Kelly created an idea that was short and sweet: you can make a living doing anything if you have just 1,000 true fans.
He defined this simple, brilliant idea and then spent the rest of his post explaining why it worked and what you had to do to make it work.
Written in 2008, Kevin’s post is still remembered and referenced all these years later.
Why?
Because the phrase “1,000 true fans” condenses its concept into a simple, catchy phrase. And that makes it easier for people to remember and  repeat in conversation.
Brian Dean does something similar in his post The Skyscraper Technique, which teaches a useful link-building strategy for beginners and veterans of Search Engine Optimization (SEO) alike.
After naming his technique, Brian breaks it down into easy-to-follow steps so his audience can quickly get what they need from his post.
The technique is fairly simple and its title, again, is quite catchy.
You can grasp the concept of Brian’s idea simply by its name. You can visualize it. You can close your eyes and see it in action.
And that helps make it memorable.
How You Can Do It
Ask yourself a few questions…
What is your post about? Can you boil your main idea down into a memorable phrase or title? Does it present a unique perspective or technique? Does it address a real need or concern many people can connect with?
Your phrase should be simple and leave an impression on your audience, whether that’s giving them an “aha” moment or simply piquing their interest so they’ll be curious to hear what you have to say.
And once you have settled on a memorable phrase or title, feature it prominently. Include it in your headline. Repeat it, as needed, throughout your post.
Tweetable Takeaway
Create something useful and your audience will read it. Make it catchy, and they’ll remember it. (Tweet This)
Quality #4: Strips You Down and Lays You Bare
If you really want to write a post that resonates with people, you need to connect with them on a deep, personal level. You need to strip your defenses and show your vulnerable side.
This not only sets you apart from all the regular, straight-laced content your audience is exposed to, it helps you relate to them in a way that’s meaningful.
Why do you think Taylor Swift is so popular?
It’s not because she has a better voice than everyone else. It’s not because she’s seven feet tall. It’s not even because she frequently posts pictures of her cat on Twitter and Instagram.
It’s because her lyrics connect with her audience.
From teardrops getting on her guitar to shaking off the fact that haters insist on hating, Taylor often shows vulnerability in her songs.
This vulnerability endears her to her fans. When they look at her, they see a seven-foot-tall version of themselves. They see a kindred spirit.
And you don’t forget kindred spirits very easily.
How It’s Done
Jon is masterful at showing vulnerability.
In his post On Dying, Mothers, and Fighting for Your Ideas, Jon recounts the story of his mother’s tenacity in the face of his condition, which his doctor labels terminal.
He does this beautifully by telling the story first from his mother’s perspective, then from his own, and — lastly — he ties it into his main point: writers have to fight for their ideas with all the determination and love with which mothers fight for their children.
Such an appeal to the audience’s emotions is powerful. It hits home. It’s memorable.
If you want to make your content memorable, make it personal.
How You Can Do It
There are many, many ways you can show vulnerability in your writing. Here are a few ideas:
#1. Open a Window into Your Life
Like Jon does in many of his posts, you can draw your audience in with a personal story.
This works especially well if it exposes you in some way to the reader or helps them relate to you. When you write, you’re asking your audience to trust you with their time and attention.
Show them why they should feel comfortable trusting you.
#2. Reveal Your Intentions
Do you have personal reasons for writing your post?
Be candid with your audience and tell them why the subject means so much to you.
It’s easy for your audience to see you as just another faceless entity trying to sell them a product or idea.
Break this image by showing them your human side.
#3. Expose Your Fears and Anxieties
Are you writing about a problem or worry your audience has?
Do you share and understand their anxieties?
Let your readers know you are (or have been) in the same boat they are and show them how that makes you more qualified to write about it.
Tweetable Takeaway
Don’t be a superhero. Pull back the curtain and let readers see your struggles. (Tweet This)
Quality #5: Breaks Your Reader’s Lenses
We all view the world through lenses.
Some are very specific…
“I’ll vote for whichever candidate lets me have chickens in my backyard.”
However, most lenses are common. They shape our thoughts, passions, and widely-held beliefs on everything from sports to religion.
But what if one of the things you’ve believed all your life was turned on its head?
If you want to write content that people will remember in five years, you can’t just give readers random facts.
You need to hold up a mirror so your readers take cold, hard looks at themselves.
You need to challenge something your readers hold dear.
You need to change their worldview.
How It’s Done
Few concepts are as ingrained into the American way of life as the eight-hour workday.
That’s why Leo Widrich’s The Origin of the 8-Hour Work Day and Why We Should Rethink It, which attempts to debunk the eight-hour day by showing how it wasn’t a well-thought-out or highly-optimized number, is so intriguing.
Leo doesn’t offer the reader a new number as an alternative. Instead, he says what his reader should be concentrating on is focus; specifically, how well they are able to focus on the task at hand regardless of how much time they have to complete it.
Another way to change worldviews is to expose your readers to the reasons why they hold the beliefs they do. A great example of this is the post Taming the Mammoth: Why You Should Stop Caring What Other People Think.
Written by Tim Urban, this humorous piece takes the audience through a history lesson that tells them why they care so much what people think, and then guides them on how to overcome this crippling fear.
We’re constantly trying to overcome fear of rejection and embarrassment, so a post telling us why we (foolishly) fear such things definitely hits home.
How You Can Do It
Challenging people’s views isn’t easy, but here are a few ideas to help you do it.
#1. Demolish Beliefs That Lead Them Astray
Look at the commonly held beliefs of your readers and see if you find any of them to be faulty.
Ask yourself question like:
“What do my readers believe about X that’s untrue?”
“What often-repeated tips and strategies in my niche are — how to put this delicately — extremely stupid?”
“What beliefs keep my readers from achieving X result?”
Once you’ve found something faulty, write about it.
That’s what Derek Halpern did when he tackled the “Content Is King” mantra.
It’s what Dries Cronje did when he told bloggers that posting every day was a silly strategy.
And it’s what Jon did when he shot holes in many of the traffic-building techniques used by beginner bloggers.
Demolishing your readers beliefs  in a direct, honest, and non-condescending way is an effective strategy for creating  memorable content.
#2. Put Your Readers in Someone Else’s Shoes
A great way to get into your readers’ heads and change their perspective is to present them with a story — whether it’s a real one or a metaphor — and challenge them to ask, “How would I feel if … ?” or “What would I do if … ?”
Just think about your favorite books.
The best are ones where we put ourselves into the shoes of the characters. You’re not reading The Three Musketeers, you are The Three Musketeers.
It’s you who is fighting with swords and having swashbuckling adventures.
And once you’re in their shoes, you can more easily see things from their point of view. Suddenly, you’re not viewing the world through your lens. You’re viewing the world through theirs.
That’s what a great story can do. It draws you in. It flips the “sympathize” switch and turns it to “empathize.” Flip that switch in your reader and it becomes that much easier to flip their perspective.
Tweetable Takeaway
Want to write something people will remember? Turn a commonly held belief on its head. (Tweet This)
It’s Time to Craft Everlasting Gobstoppers of Memorable Content
With dreams of fame, fortune, and world domination dancing through their heads, ambitious bloggers pour their hearts and souls into content they hope people will remember forever.
Unfortunately, most bloggers have no clue how to craft content readers will remember after their morning cup of coffee.
But you do.
You now understand the five crucial qualities content needs to be memorable. To be spoken of with reverence years later by adoring fans. To stand the test of time.
The days of being dumbfounded as you watch your latest blogging masterpiece fade into the sunset are over.
Are you ready to create content  people will still talk about in five years?
Then what are you waiting for?
Let’s do this thing.
About the Author: When he isn’t using his very particular set of skills to preach the virtues of the Rainmaker Platform or help bloggers improve their craft, Kevin J. Duncan runs Daily Dad Tips — a free daily newsletter for men wanting to up their game.
0 notes
laurendcameron · 8 years ago
Text
How to Create Content People Will Still Remember in 5 Years’ Time
What the heck happened?
You had a brilliant idea for your blog.
You spent days (or even weeks!) bringing your idea to life — editing, tweaking, and perfecting every syllable.
You used every promotion strategy and technique in your arsenal to ensure the world would know about your blogging masterpiece.
So when you laid down to sleep that first night, you were certain you had a winner on your hands — the kind of content that could stand the test of time and be spoken of with reverence years later by adoring fans who named their firstborn after you.
But faster than you can say “Keyser Soze,” your content was — poof! — gone.
After its initial wave of popularity subsided, your masterpiece faded into the background as newer and newer content popped up.
Instead of standing the test of time, your content was forgotten.
And the only adoring fan willing to name their firstborn after you was your spouse.
Seriously…
What the heck happened?
The Painful Truth: Most Content Will Disappear Into Obscurity Days after Hitting “Publish”
It’s sad but true.
Most online content, even when it’s excellent, is quickly forgotten.
Sure, it may be popular for a little while. For a few glorious moments, it may be flush with laudatory blog comments, congratulatory emails, and social media love.
But, eventually, its popularity fizzles out.
With two million new blog posts published each and every day, only a select few are able to stick in the minds of readers.
How do these select few do it? How are they so memorable?
More importantly, how can you repeat what they do so your content has a chance to still be remembered years from now?
That’s what this post will teach you.
The 5 Crucial Qualities of Unforgettable Content
If you want to create content that people will remember and reference for years — not just days — after you click publish, you need to give it one (or more) of the five qualities we’re about to discuss.
Ready?
Let’s get started.
Quality #1: Gives Readers an “OMG!” Moment
Remember the end of Se7en when Kevin Spacey’s master plan was revealed?
Remember when your mouth dropped open after Darth Vader made the shocking (and often misquoted) revelation that he was Luke’s father?
Remember how stunned you were at the end of The Sixth Sense when you learned that Bruce Willis’s character had been wearing a toupee the entire time?
These movies caught us off guard, jolted us to attention, and got us talking.
And years later, we’re still talking about them.
Why is that?
They’re quality movies for sure, but there’s more to it.
As Chip and Dan Heath discuss in their book Made to Stick, our brains filter out consistency in favor of focusing on differences.
So instead of remembering by-the-numbers movies that end exactly how we expected, we remember the ones with unexpected twists and surprising revelations.
Those are the stories that stand out, stick in our minds, and get us talking about them.
How does this relate to blogging?
If you want your content to be remembered, try surprising your reader.
It’s a tried-and-true method for crafting content that sticks.
How It’s Done
Have you ever come across a headline that stopped you in your tracks?
Why James Chartrand Wears Women’s Underpants is such a headline. It’s surprising, different, and catches you off guard.
But it’s nothing compared to the surprises inside the post.
The first revelation is that James Chartrand is actually a woman; however, the big discovery is why she took and continues to prominently use the name James Chartrand as her pen name.
She explains how a simple name change was able to take her from a struggling freelancer to a well-known blogger.
While the result was unintentional, she reaped many benefits from taking on a male persona — an easier time getting jobs, more respect for her work, and more recognition.
Undeniably, the post is brilliantly written. That makes it great.
But it’s the surprise factor that makes James’s post so gosh-darn memorable.
How You Can Do It
Creating surprising content is not an easy task, and it requires a well-thought-out idea to achieve it. But here are two ways you can get it done:
#1. Drop a Bombshell
Do you have a secret your readers would find surprising?
You’re a travel blogger who’s never flown on a plane? Do you blog about healthy eating but stuff your face with cake on a weekly basis? Are you a fashion blogger who once wore an orange tuxedo to a charity gala?
Tell your readers. Give them your reasons. Get them talking.
#2. Break the Norm
Let’s be honest… Most tips, advice, and strategies you find online — regardless of the niche — are unoriginal. You’ve seen them before, and so have your readers.
Want to surprise your audience?
Offer them unconventional advice they haven’t heard a thousand times before. Give them a truly new idea or insight. Provide a simpler technique or shortcut that makes them cry over all the time and effort they wasted doing things the regular way.
A surprising revelation doesn’t have to be extraordinary or outlandish for people to remember it.
Sometimes, it just needs to thwart you reader’s expectations.
Tweetable Takeaway
Want a proven method for crafting content that sticks in your readers’ heads? Surprise them. (Tweet This)
Quality #2: Overwhelms the Senses (Including Taste Buds)
Remember the final scene in Field of Dreams when Ray Kinsella has a catch with his dad?
You can hear the sound of the baseball hitting their gloves. You can smell the grass on the field. You can feel Ray’s years of guilt melting away as he closes his eyes, smiles, and tosses the ball back to his dad.
(Be honest. You’re crying right now, aren’t you?)
Field of Dreams made you feel like you were in Ray’s shoes, on his field, playing catch with dad.  The scene creates such a vivid experience for viewers that whenever they think of playing catch, this scene will come up alongside their own childhood memories.
That’s the power of content that overwhelms  your senses.
When you paint a strong scene in your audience’s mind, you make it easier for them to pull it back up from their memory. You’ve essentially bookmarked it for them so they can easily find it when something — a sight, a smell, a sound — reminds them of it.
And the precious few bloggers who can paint such scenes with their writing have been rewarded for their efforts.
Rewarded with tweets. Rewarded with email subscribers.
Rewarded with posts remembered long after their publish dates.
How It’s Done
The trick is to use descriptive language that conveys sensations and lets readers experience what you want them to gain from your writing.
Few writers are better at this than Jon Morrow.
In his post 7 Lessons from a Guy Who Can’t Move Anything But His Face, he uses descriptive storytelling to help the reader get an idea of what it might feel like to be him; specifically, what it’s like to live with a disability.
Had he simply told his readers facts, the points in Jon’s post wouldn’t have resonated with them the same way.
So Jon puts the readers in his shoes. The ups, the downs, and everywhere in between.
And they remember him because of it.
How You Can Do It
If you’ve taken a good English or writing class, you’ve probably been told a time or two to “show, don’t tell.”
This means you want to create an engaging experience for your audience; not just tell them what you want them to know.
But it also means giving your readers specific, concrete advice.
Your reader shouldn’t try in vain to grasp abstract concepts, such as building courage or showing kindness. These are hard to visualize and too vague to put into action.
What would building courage look like? What would showing kindness look like?
Give them concrete actions to take that would display these concepts, like asking someone out on a date (courage) or hugging a stranger (kindness).
You must engage the senses both in the stories you tell and the advice you give, or they will both be quickly forgotten.
Here are a few more specific ways to create engaging, sensory-overloading experiences:
#1. Paint a Mental Picture: What Do You See?
It isn’t enough to tell your readers there was a scary house in your neighborhood when you were a child. Describe the house to them in vivid detail.
What shade of gray was it? Were the doors boarded up? Precisely how many ghostly figures did you see staring at you from the upstairs bedroom windows, and how many are standing behind you right now?
#2. What Do You Hear?
We listen to uptempo songs to push us through cardio workouts. We listen to rainfall when we’re trying to sleep. We listen to Justin Bieber when we want to punish our neighbors.
Want to transplant readers into your world?
Talk about the drip, drip, drip of the faucet. Mention the squeaking floors beneath your feet. Describe the awful music coming from your next-door-neighbor’s house.
#3. What Does it Taste Like?
Does the beach air taste salty? Is the roaring fire so intense you can taste the smoke? Is the smell of your roommate’s tuna fish sandwich so strong you can taste it from across the room?
Tell your audience. Make them taste the fishiness.
Tweetable Takeaway
Make readers see what you see. Put them in your shoes and take them on an emotional journey. (Tweet This)
Quality #3: Coins a Contagious Catchphrase
“The quicker picker upper.”
“The ultimate driving machine.”
“Melts in your mouth, not in your hands.”
Unless you’re one of the precious few whose brains haven’t been inundated with advertisements over the years, you probably recognize these slogans. You also probably recognize the companies that created them.
That’s what a great slogan, phrase, or title can do.
They’re memorable. They differentiate the brand. They often outline a key benefit.
If you want your content to have a chance to stay relevant for years to come, present something that’s novel and — this is key — condense it to its essence.
The end result will be a phrase or idea people will immediately associate with your content.
How It’s Done
The post 1,000 True Fans by Kevin Kelly created an idea that was short and sweet: you can make a living doing anything if you have just 1,000 true fans.
He defined this simple, brilliant idea and then spent the rest of his post explaining why it worked and what you had to do to make it work.
Written in 2008, Kevin’s post is still remembered and referenced all these years later.
Why?
Because the phrase “1,000 true fans” condenses its concept into a simple, catchy phrase. And that makes it easier for people to remember and  repeat in conversation.
Brian Dean does something similar in his post The Skyscraper Technique, which teaches a useful link-building strategy for beginners and veterans of Search Engine Optimization (SEO) alike.
After naming his technique, Brian breaks it down into easy-to-follow steps so his audience can quickly get what they need from his post.
The technique is fairly simple and its title, again, is quite catchy.
You can grasp the concept of Brian’s idea simply by its name. You can visualize it. You can close your eyes and see it in action.
And that helps make it memorable.
How You Can Do It
Ask yourself a few questions…
What is your post about? Can you boil your main idea down into a memorable phrase or title? Does it present a unique perspective or technique? Does it address a real need or concern many people can connect with?
Your phrase should be simple and leave an impression on your audience, whether that’s giving them an “aha” moment or simply piquing their interest so they’ll be curious to hear what you have to say.
And once you have settled on a memorable phrase or title, feature it prominently. Include it in your headline. Repeat it, as needed, throughout your post.
Tweetable Takeaway
Create something useful and your audience will read it. Make it catchy, and they’ll remember it. (Tweet This)
Quality #4: Strips You Down and Lays You Bare
If you really want to write a post that resonates with people, you need to connect with them on a deep, personal level. You need to strip your defenses and show your vulnerable side.
This not only sets you apart from all the regular, straight-laced content your audience is exposed to, it helps you relate to them in a way that’s meaningful.
Why do you think Taylor Swift is so popular?
It’s not because she has a better voice than everyone else. It’s not because she’s seven feet tall. It’s not even because she frequently posts pictures of her cat on Twitter and Instagram.
It’s because her lyrics connect with her audience.
From teardrops getting on her guitar to shaking off the fact that haters insist on hating, Taylor often shows vulnerability in her songs.
This vulnerability endears her to her fans. When they look at her, they see a seven-foot-tall version of themselves. They see a kindred spirit.
And you don’t forget kindred spirits very easily.
How It’s Done
Jon is masterful at showing vulnerability.
In his post On Dying, Mothers, and Fighting for Your Ideas, Jon recounts the story of his mother’s tenacity in the face of his condition, which his doctor labels terminal.
He does this beautifully by telling the story first from his mother’s perspective, then from his own, and — lastly — he ties it into his main point: writers have to fight for their ideas with all the determination and love with which mothers fight for their children.
Such an appeal to the audience’s emotions is powerful. It hits home. It’s memorable.
If you want to make your content memorable, make it personal.
How You Can Do It
There are many, many ways you can show vulnerability in your writing. Here are a few ideas:
#1. Open a Window into Your Life
Like Jon does in many of his posts, you can draw your audience in with a personal story.
This works especially well if it exposes you in some way to the reader or helps them relate to you. When you write, you’re asking your audience to trust you with their time and attention.
Show them why they should feel comfortable trusting you.
#2. Reveal Your Intentions
Do you have personal reasons for writing your post?
Be candid with your audience and tell them why the subject means so much to you.
It’s easy for your audience to see you as just another faceless entity trying to sell them a product or idea.
Break this image by showing them your human side.
#3. Expose Your Fears and Anxieties
Are you writing about a problem or worry your audience has?
Do you share and understand their anxieties?
Let your readers know you are (or have been) in the same boat they are and show them how that makes you more qualified to write about it.
Tweetable Takeaway
Don’t be a superhero. Pull back the curtain and let readers see your struggles. (Tweet This)
Quality #5: Breaks Your Reader’s Lenses
We all view the world through lenses.
Some are very specific…
“I’ll vote for whichever candidate lets me have chickens in my backyard.”
However, most lenses are common. They shape our thoughts, passions, and widely-held beliefs on everything from sports to religion.
But what if one of the things you’ve believed all your life was turned on its head?
If you want to write content that people will remember in five years, you can’t just give readers random facts.
You need to hold up a mirror so your readers take cold, hard looks at themselves.
You need to challenge something your readers hold dear.
You need to change their worldview.
How It’s Done
Few concepts are as ingrained into the American way of life as the eight-hour workday.
That’s why Leo Widrich’s The Origin of the 8-Hour Work Day and Why We Should Rethink It, which attempts to debunk the eight-hour day by showing how it wasn’t a well-thought-out or highly-optimized number, is so intriguing.
Leo doesn’t offer the reader a new number as an alternative. Instead, he says what his reader should be concentrating on is focus; specifically, how well they are able to focus on the task at hand regardless of how much time they have to complete it.
Another way to change worldviews is to expose your readers to the reasons why they hold the beliefs they do. A great example of this is the post Taming the Mammoth: Why You Should Stop Caring What Other People Think.
Written by Tim Urban, this humorous piece takes the audience through a history lesson that tells them why they care so much what people think, and then guides them on how to overcome this crippling fear.
We’re constantly trying to overcome fear of rejection and embarrassment, so a post telling us why we (foolishly) fear such things definitely hits home.
How You Can Do It
Challenging people’s views isn’t easy, but here are a few ideas to help you do it.
#1. Demolish Beliefs That Lead Them Astray
Look at the commonly held beliefs of your readers and see if you find any of them to be faulty.
Ask yourself question like:
“What do my readers believe about X that’s untrue?”
“What often-repeated tips and strategies in my niche are — how to put this delicately — extremely stupid?”
“What beliefs keep my readers from achieving X result?”
Once you’ve found something faulty, write about it.
That’s what Derek Halpern did when he tackled the “Content Is King” mantra.
It’s what Dries Cronje did when he told bloggers that posting every day was a silly strategy.
And it’s what Jon did when he shot holes in many of the traffic-building techniques used by beginner bloggers.
Demolishing your readers beliefs  in a direct, honest, and non-condescending way is an effective strategy for creating  memorable content.
#2. Put Your Readers in Someone Else’s Shoes
A great way to get into your readers’ heads and change their perspective is to present them with a story — whether it’s a real one or a metaphor — and challenge them to ask, “How would I feel if … ?” or “What would I do if … ?”
Just think about your favorite books.
The best are ones where we put ourselves into the shoes of the characters. You’re not reading The Three Musketeers, you are The Three Musketeers.
It’s you who is fighting with swords and having swashbuckling adventures.
And once you’re in their shoes, you can more easily see things from their point of view. Suddenly, you’re not viewing the world through your lens. You’re viewing the world through theirs.
That’s what a great story can do. It draws you in. It flips the “sympathize” switch and turns it to “empathize.” Flip that switch in your reader and it becomes that much easier to flip their perspective.
Tweetable Takeaway
Want to write something people will remember? Turn a commonly held belief on its head. (Tweet This)
It’s Time to Craft Everlasting Gobstoppers of Memorable Content
With dreams of fame, fortune, and world domination dancing through their heads, ambitious bloggers pour their hearts and souls into content they hope people will remember forever.
Unfortunately, most bloggers have no clue how to craft content readers will remember after their morning cup of coffee.
But you do.
You now understand the five crucial qualities content needs to be memorable. To be spoken of with reverence years later by adoring fans. To stand the test of time.
The days of being dumbfounded as you watch your latest blogging masterpiece fade into the sunset are over.
Are you ready to create content  people will still talk about in five years?
Then what are you waiting for?
Let’s do this thing.
About the Author: When he isn’t using his very particular set of skills to preach the virtues of the Rainmaker Platform or help bloggers improve their craft, Kevin J. Duncan runs Daily Dad Tips — a free daily newsletter for men wanting to up their game.
from Lauren Cameron Updates https://smartblogger.com/memorable-content/
0 notes
sandranelsonuk · 8 years ago
Text
How to Create Content People Will Still Remember in 5 Years’ Time
What the heck happened?
You had a brilliant idea for your blog.
You spent days (or even weeks!) bringing your idea to life — editing, tweaking, and perfecting every syllable.
You used every promotion strategy and technique in your arsenal to ensure the world would know about your blogging masterpiece.
So when you laid down to sleep that first night, you were certain you had a winner on your hands — the kind of content that could stand the test of time and be spoken of with reverence years later by adoring fans who named their firstborn after you.
But faster than you can say “Keyser Soze,” your content was — poof! — gone.
After its initial wave of popularity subsided, your masterpiece faded into the background as newer and newer content popped up.
Instead of standing the test of time, your content was forgotten.
And the only adoring fan willing to name their firstborn after you was your spouse.
Seriously…
What the heck happened?
The Painful Truth: Most Content Will Disappear Into Obscurity Days after Hitting “Publish”
It’s sad but true.
Most online content, even when it’s excellent, is quickly forgotten.
Sure, it may be popular for a little while. For a few glorious moments, it may be flush with laudatory blog comments, congratulatory emails, and social media love.
But, eventually, its popularity fizzles out.
With two million new blog posts published each and every day, only a select few are able to stick in the minds of readers.
How do these select few do it? How are they so memorable?
More importantly, how can you repeat what they do so your content has a chance to still be remembered years from now?
That’s what this post will teach you.
The 5 Crucial Qualities of Unforgettable Content
If you want to create content that people will remember and reference for years — not just days — after you click publish, you need to give it one (or more) of the five qualities we’re about to discuss.
Ready?
Let’s get started.
Quality #1: Gives Readers an “OMG!” Moment
Remember the end of Se7en when Kevin Spacey’s master plan was revealed?
Remember when your mouth dropped open after Darth Vader made the shocking (and often misquoted) revelation that he was Luke’s father?
Remember how stunned you were at the end of The Sixth Sense when you learned that Bruce Willis’s character had been wearing a toupee the entire time?
These movies caught us off guard, jolted us to attention, and got us talking.
And years later, we’re still talking about them.
Why is that?
They’re quality movies for sure, but there’s more to it.
As Chip and Dan Heath discuss in their book Made to Stick, our brains filter out consistency in favor of focusing on differences.
So instead of remembering by-the-numbers movies that end exactly how we expected, we remember the ones with unexpected twists and surprising revelations.
Those are the stories that stand out, stick in our minds, and get us talking about them.
How does this relate to blogging?
If you want your content to be remembered, try surprising your reader.
It’s a tried-and-true method for crafting content that sticks.
How It’s Done
Have you ever come across a headline that stopped you in your tracks?
Why James Chartrand Wears Women’s Underpants is such a headline. It’s surprising, different, and catches you off guard.
But it’s nothing compared to the surprises inside the post.
The first revelation is that James Chartrand is actually a woman; however, the big discovery is why she took and continues to prominently use the name James Chartrand as her pen name.
She explains how a simple name change was able to take her from a struggling freelancer to a well-known blogger.
While the result was unintentional, she reaped many benefits from taking on a male persona — an easier time getting jobs, more respect for her work, and more recognition.
Undeniably, the post is brilliantly written. That makes it great.
But it’s the surprise factor that makes James’s post so gosh-darn memorable.
How You Can Do It
Creating surprising content is not an easy task, and it requires a well-thought-out idea to achieve it. But here are two ways you can get it done:
#1. Drop a Bombshell
Do you have a secret your readers would find surprising?
You’re a travel blogger who’s never flown on a plane? Do you blog about healthy eating but stuff your face with cake on a weekly basis? Are you a fashion blogger who once wore an orange tuxedo to a charity gala?
Tell your readers. Give them your reasons. Get them talking.
#2. Break the Norm
Let’s be honest… Most tips, advice, and strategies you find online — regardless of the niche — are unoriginal. You’ve seen them before, and so have your readers.
Want to surprise your audience?
Offer them unconventional advice they haven’t heard a thousand times before. Give them a truly new idea or insight. Provide a simpler technique or shortcut that makes them cry over all the time and effort they wasted doing things the regular way.
A surprising revelation doesn’t have to be extraordinary or outlandish for people to remember it.
Sometimes, it just needs to thwart you reader’s expectations.
Tweetable Takeaway
Want a proven method for crafting content that sticks in your readers’ heads? Surprise them. (Tweet This)
Quality #2: Overwhelms the Senses (Including Taste Buds)
Remember the final scene in Field of Dreams when Ray Kinsella has a catch with his dad?
You can hear the sound of the baseball hitting their gloves. You can smell the grass on the field. You can feel Ray’s years of guilt melting away as he closes his eyes, smiles, and tosses the ball back to his dad.
(Be honest. You’re crying right now, aren’t you?)
Field of Dreams made you feel like you were in Ray’s shoes, on his field, playing catch with dad.  The scene creates such a vivid experience for viewers that whenever they think of playing catch, this scene will come up alongside their own childhood memories.
That’s the power of content that overwhelms  your senses.
When you paint a strong scene in your audience’s mind, you make it easier for them to pull it back up from their memory. You’ve essentially bookmarked it for them so they can easily find it when something — a sight, a smell, a sound — reminds them of it.
And the precious few bloggers who can paint such scenes with their writing have been rewarded for their efforts.
Rewarded with tweets. Rewarded with email subscribers.
Rewarded with posts remembered long after their publish dates.
How It’s Done
The trick is to use descriptive language that conveys sensations and lets readers experience what you want them to gain from your writing.
Few writers are better at this than Jon Morrow.
In his post 7 Lessons from a Guy Who Can’t Move Anything But His Face, he uses descriptive storytelling to help the reader get an idea of what it might feel like to be him; specifically, what it’s like to live with a disability.
Had he simply told his readers facts, the points in Jon’s post wouldn’t have resonated with them the same way.
So Jon puts the readers in his shoes. The ups, the downs, and everywhere in between.
And they remember him because of it.
How You Can Do It
If you’ve taken a good English or writing class, you’ve probably been told a time or two to “show, don’t tell.”
This means you want to create an engaging experience for your audience; not just tell them what you want them to know.
But it also means giving your readers specific, concrete advice.
Your reader shouldn’t try in vain to grasp abstract concepts, such as building courage or showing kindness. These are hard to visualize and too vague to put into action.
What would building courage look like? What would showing kindness look like?
Give them concrete actions to take that would display these concepts, like asking someone out on a date (courage) or hugging a stranger (kindness).
You must engage the senses both in the stories you tell and the advice you give, or they will both be quickly forgotten.
Here are a few more specific ways to create engaging, sensory-overloading experiences:
#1. Paint a Mental Picture: What Do You See?
It isn’t enough to tell your readers there was a scary house in your neighborhood when you were a child. Describe the house to them in vivid detail.
What shade of gray was it? Were the doors boarded up? Precisely how many ghostly figures did you see staring at you from the upstairs bedroom windows, and how many are standing behind you right now?
#2. What Do You Hear?
We listen to uptempo songs to push us through cardio workouts. We listen to rainfall when we’re trying to sleep. We listen to Justin Bieber when we want to punish our neighbors.
Want to transplant readers into your world?
Talk about the drip, drip, drip of the faucet. Mention the squeaking floors beneath your feet. Describe the awful music coming from your next-door-neighbor’s house.
#3. What Does it Taste Like?
Does the beach air taste salty? Is the roaring fire so intense you can taste the smoke? Is the smell of your roommate’s tuna fish sandwich so strong you can taste it from across the room?
Tell your audience. Make them taste the fishiness.
Tweetable Takeaway
Make readers see what you see. Put them in your shoes and take them on an emotional journey. (Tweet This)
Quality #3: Coins a Contagious Catchphrase
“The quicker picker upper.”
“The ultimate driving machine.”
“Melts in your mouth, not in your hands.”
Unless you’re one of the precious few whose brains haven’t been inundated with advertisements over the years, you probably recognize these slogans. You also probably recognize the companies that created them.
That’s what a great slogan, phrase, or title can do.
They’re memorable. They differentiate the brand. They often outline a key benefit.
If you want your content to have a chance to stay relevant for years to come, present something that’s novel and — this is key — condense it to its essence.
The end result will be a phrase or idea people will immediately associate with your content.
How It’s Done
The post 1,000 True Fans by Kevin Kelly created an idea that was short and sweet: you can make a living doing anything if you have just 1,000 true fans.
He defined this simple, brilliant idea and then spent the rest of his post explaining why it worked and what you had to do to make it work.
Written in 2008, Kevin’s post is still remembered and referenced all these years later.
Why?
Because the phrase “1,000 true fans” condenses its concept into a simple, catchy phrase. And that makes it easier for people to remember and  repeat in conversation.
Brian Dean does something similar in his post The Skyscraper Technique, which teaches a useful link-building strategy for beginners and veterans of Search Engine Optimization (SEO) alike.
After naming his technique, Brian breaks it down into easy-to-follow steps so his audience can quickly get what they need from his post.
The technique is fairly simple and its title, again, is quite catchy.
You can grasp the concept of Brian’s idea simply by its name. You can visualize it. You can close your eyes and see it in action.
And that helps make it memorable.
How You Can Do It
Ask yourself a few questions…
What is your post about? Can you boil your main idea down into a memorable phrase or title? Does it present a unique perspective or technique? Does it address a real need or concern many people can connect with?
Your phrase should be simple and leave an impression on your audience, whether that’s giving them an “aha” moment or simply piquing their interest so they’ll be curious to hear what you have to say.
And once you have settled on a memorable phrase or title, feature it prominently. Include it in your headline. Repeat it, as needed, throughout your post.
Tweetable Takeaway
Create something useful and your audience will read it. Make it catchy, and they’ll remember it. (Tweet This)
Quality #4: Strips You Down and Lays You Bare
If you really want to write a post that resonates with people, you need to connect with them on a deep, personal level. You need to strip your defenses and show your vulnerable side.
This not only sets you apart from all the regular, straight-laced content your audience is exposed to, it helps you relate to them in a way that’s meaningful.
Why do you think Taylor Swift is so popular?
It’s not because she has a better voice than everyone else. It’s not because she’s seven feet tall. It’s not even because she frequently posts pictures of her cat on Twitter and Instagram.
It’s because her lyrics connect with her audience.
From teardrops getting on her guitar to shaking off the fact that haters insist on hating, Taylor often shows vulnerability in her songs.
This vulnerability endears her to her fans. When they look at her, they see a seven-foot-tall version of themselves. They see a kindred spirit.
And you don’t forget kindred spirits very easily.
How It’s Done
Jon is masterful at showing vulnerability.
In his post On Dying, Mothers, and Fighting for Your Ideas, Jon recounts the story of his mother’s tenacity in the face of his condition, which his doctor labels terminal.
He does this beautifully by telling the story first from his mother’s perspective, then from his own, and — lastly — he ties it into his main point: writers have to fight for their ideas with all the determination and love with which mothers fight for their children.
Such an appeal to the audience’s emotions is powerful. It hits home. It’s memorable.
If you want to make your content memorable, make it personal.
How You Can Do It
There are many, many ways you can show vulnerability in your writing. Here are a few ideas:
#1. Open a Window into Your Life
Like Jon does in many of his posts, you can draw your audience in with a personal story.
This works especially well if it exposes you in some way to the reader or helps them relate to you. When you write, you’re asking your audience to trust you with their time and attention.
Show them why they should feel comfortable trusting you.
#2. Reveal Your Intentions
Do you have personal reasons for writing your post?
Be candid with your audience and tell them why the subject means so much to you.
It’s easy for your audience to see you as just another faceless entity trying to sell them a product or idea.
Break this image by showing them your human side.
#3. Expose Your Fears and Anxieties
Are you writing about a problem or worry your audience has?
Do you share and understand their anxieties?
Let your readers know you are (or have been) in the same boat they are and show them how that makes you more qualified to write about it.
Tweetable Takeaway
Don’t be a superhero. Pull back the curtain and let readers see your struggles. (Tweet This)
Quality #5: Breaks Your Reader’s Lenses
We all view the world through lenses.
Some are very specific…
“I’ll vote for whichever candidate lets me have chickens in my backyard.”
However, most lenses are common. They shape our thoughts, passions, and widely-held beliefs on everything from sports to religion.
But what if one of the things you’ve believed all your life was turned on its head?
If you want to write content that people will remember in five years, you can’t just give readers random facts.
You need to hold up a mirror so your readers take cold, hard looks at themselves.
You need to challenge something your readers hold dear.
You need to change their worldview.
How It’s Done
Few concepts are as ingrained into the American way of life as the eight-hour workday.
That’s why Leo Widrich’s The Origin of the 8-Hour Work Day and Why We Should Rethink It, which attempts to debunk the eight-hour day by showing how it wasn’t a well-thought-out or highly-optimized number, is so intriguing.
Leo doesn’t offer the reader a new number as an alternative. Instead, he says what his reader should be concentrating on is focus; specifically, how well they are able to focus on the task at hand regardless of how much time they have to complete it.
Another way to change worldviews is to expose your readers to the reasons why they hold the beliefs they do. A great example of this is the post Taming the Mammoth: Why You Should Stop Caring What Other People Think.
Written by Tim Urban, this humorous piece takes the audience through a history lesson that tells them why they care so much what people think, and then guides them on how to overcome this crippling fear.
We’re constantly trying to overcome fear of rejection and embarrassment, so a post telling us why we (foolishly) fear such things definitely hits home.
How You Can Do It
Challenging people’s views isn’t easy, but here are a few ideas to help you do it.
#1. Demolish Beliefs That Lead Them Astray
Look at the commonly held beliefs of your readers and see if you find any of them to be faulty.
Ask yourself question like:
“What do my readers believe about X that’s untrue?”
“What often-repeated tips and strategies in my niche are — how to put this delicately — extremely stupid?”
“What beliefs keep my readers from achieving X result?”
Once you’ve found something faulty, write about it.
That’s what Derek Halpern did when he tackled the “Content Is King” mantra.
It’s what Dries Cronje did when he told bloggers that posting every day was a silly strategy.
And it’s what Jon did when he shot holes in many of the traffic-building techniques used by beginner bloggers.
Demolishing your readers beliefs  in a direct, honest, and non-condescending way is an effective strategy for creating  memorable content.
#2. Put Your Readers in Someone Else’s Shoes
A great way to get into your readers’ heads and change their perspective is to present them with a story — whether it’s a real one or a metaphor — and challenge them to ask, “How would I feel if … ?” or “What would I do if … ?”
Just think about your favorite books.
The best are ones where we put ourselves into the shoes of the characters. You’re not reading The Three Musketeers, you are The Three Musketeers.
It’s you who is fighting with swords and having swashbuckling adventures.
And once you’re in their shoes, you can more easily see things from their point of view. Suddenly, you’re not viewing the world through your lens. You’re viewing the world through theirs.
That’s what a great story can do. It draws you in. It flips the “sympathize” switch and turns it to “empathize.” Flip that switch in your reader and it becomes that much easier to flip their perspective.
Tweetable Takeaway
Want to write something people will remember? Turn a commonly held belief on its head. (Tweet This)
It’s Time to Craft Everlasting Gobstoppers of Memorable Content
With dreams of fame, fortune, and world domination dancing through their heads, ambitious bloggers pour their hearts and souls into content they hope people will remember forever.
Unfortunately, most bloggers have no clue how to craft content readers will remember after their morning cup of coffee.
But you do.
You now understand the five crucial qualities content needs to be memorable. To be spoken of with reverence years later by adoring fans. To stand the test of time.
The days of being dumbfounded as you watch your latest blogging masterpiece fade into the sunset are over.
Are you ready to create content  people will still talk about in five years?
Then what are you waiting for?
Let’s do this thing.
About the Author: When he isn’t using his very particular set of skills to preach the virtues of the Rainmaker Platform or help bloggers improve their craft, Kevin J. Duncan runs Daily Dad Tips — a free daily newsletter for men wanting to up their game.
from Julia Garza Social Media Tips https://smartblogger.com/memorable-content/
0 notes
nancyedimick · 8 years ago
Text
Originalism teachable moment update
As the day of reckoning for the Gorsuch nomination approaches tomorrow (for the cloture vote), the teachable moment for originalism continues, and we here at the Volokh Conspiracy are all over this breaking story. Here’s what’s been happening.
As you will recall from this post, Professor Laurence Solum had some questions for Boston College legal historian Mary Bilder, which was raised by her editorial in the Boston Globe. The next day in this post, University of Chicago legal philosopher and blogger extraordinaire Brian Leiter gallantly appointed himself counsel to Professor Bilder and advised her to exercise her right to remain silent.
Larry responded to Brian here.
Possibly following Brian’s advice, Professor Bilder sent Larry this cryptic statement (which may be written in secret historian code). At any rate, she did not address in plain (modern) English the questions Larry asked about her claims about originalism. Oh well.
The renowned Northwestern legal ethicist Steve Lubet briefly responded to one of Larry’s questions here.
San Diego law professor Michael Ramsey then published these thoughts about Steve’s claim that originalists claim that the “‘original public meaning”‘of constitutional provisions can be recaptured with …  certainty.”
Meanwhile Northwestern University law professor John McGinnis published this response to Professor Bilder’s editorial in which he explains his and San Diego law professor Michael Rappaport’s view that the Constitution is best read as a legal document.
Yesterday, Stanford historian Jonathan Gienapp offered this characteristically thoughtful (and super long) reply to  my response to his original lengthy criticism of “Originalism 2.0.”
Finally, Mike Ramsey responds to the following passage of Gienapp’s post, which seems to capture the core of Jonathan’s position:
The key is not that meaning needs to be put in context (everybody thinks that), it is, instead, figuring out which context and why.
Those questions can only be answered by first determining just how different the past really was from the present. Historians believe that the past is far more foreign than champions of Originalism 2.0 do. Because they believe the past is so foreign, historians insist upon a much wider and more far-reaching brand of translation than originalists think is necessary. And because they demand this kind of translation, historians call for a much deeper form of contextualization than originalists do.
Everything then begins with the foreignness of the past. To understand the past we must, as the historian Robert Darnton once articulated it, “put back together symbolic worlds that collapsed centuries ago.” Where this seems to become a problem for originalist-historian debates is not in discussing the “past” in broad terms, but the past period that is most immediately relevant to originalist inquiry—the American Founding. The unwitting assumption upon which most originalist writings are based is that the era of the American Founding is rather easily accessible, that it is not that different from the conceptual world in which we currently reside. After all, not only did Founding-era Americans speak English and seem to draw upon many of the same concepts that still animate us today—such as “liberty,” “rights,” “happiness,” or “the state”—they also inaugurated many of the political and constitutional traditions in which we still find ourselves. Professor Barnett betrays this assumption clearly when discussing lawyers’ expertise in reading legal texts: why, he asks, would historians be better equipped to read a law enacted in the eighteenth century when they are unable to read one enacted in the twenty-first? Is Professor Barnett saying, generally, that as a lawyer he is always better equipped than other scholars to read legal texts—that he is better armed to decipher Qing dynasty legal texts than Chinese historians; or local civil suits in colonial West Africa than African historians and anthropologists; or the Justinianic Code than Byzantine historians? I assume not. So most legal texts produced in other times and places are actually not subject to the legal expertise of American lawyers. His point must simply be that those produced at the time of the American Founding are. The only justification for this distinction could be that those late eighteenth-century American texts are written in a conceptual vocabulary that is readily accessible to an American lawyer in a way that Qing dynasty legal texts or colonial West African civil suits or the Justinianic Code are not. That is the argument Professor Barnett, and most other originalists who have weighed in on this debate, are really making.
Here is the critical divergence, because historians of the Founding era (like historians generally) adamantly reject this claim. …
Professor Ramsey then offers these thoughts (which nicely capture my initial reaction):
I’m struck by how uncompromising this is.  Is Professor Gienapp really saying that no part of the Constitution can be understood as the Framers understood it, except by historians with the kind of training he describes?  That seems implausible.  I feel pretty confident that the Framers understood that under the Constitution each state would select two Senators regardless of population.  And with just a little background reading, I can get an (admittedly superficial) understanding of why they thought this was a good idea (or at least were willing to agree to it) — at least enough of an understanding to be confident that I am reading their text as they would.  I assume he would not disagree.
But if the original meaning of some parts of the Constitution are easily accessible in this way, isn’t it likely that the original meaning of some other parts are somewhat less accessible, but still clear enough to non-historically-trained scholars upon close examination?  It’s not likely that the Constitution contains only two categories of provisions, those that can be readily understood by anyone upon just a casual glance and those that cannot be understood by anyone but PhD-trained historians.  More likely, there is a spectrum of difficulty, with historians’ tools becoming increasingly useful and perhaps necessary as the questions become more difficult.  And historians may also be able to point out situations where the text seems clear enough on its face but with proper understanding of the context is in fact more difficult.
So I think legal academics can accept the value of historians’ contributions without abandoning their project.  My vision is more cooperative than all-or-nothing.
And yet, one more thought.  Professor Gienapp’s arguments are very abstract.  He does not give examples of parts of the Constitution that originalists misunderstand because they do not have historical training.  I’m sure there are some, but it would be useful to have concrete examples.  It is of course an impressionistic observation, but I can’t think of any example in my field (foreign affairs law) where I have come to one conclusion and then had a subsequent historian’s account show me why my view was erroneous.  (I would welcome this experience).  In part this is because pure historians don’t actually do much “applied” originalist scholarship — that is, investigating what a particular phrase meant in the founding era.  (I wish they did more).  In part it’s because I find, generally speaking and with due acknowledgments of exceptions, that even in dealing with relatively specific topics historians’ accounts tend to stay fairly abstract and not grapple with the actual words of the text.  In any event, it seems to me that this debate would be better advanced by historians doing more originalism to illustrate how their method changes the analysis.
So, the teachable moment about originalism continues.
Originally Found On: http://www.washingtonpost.com/news/volokh-conspiracy/wp/2017/04/05/originalism-teachable-moment-update/
0 notes
wolfandpravato · 8 years ago
Text
Originalism teachable moment update
As the day of reckoning for the Gorsuch nomination approaches tomorrow (for the cloture vote), the teachable moment for originalism continues, and we here at the Volokh Conspiracy are all over this breaking story. Here’s what’s been happening.
As you will recall from this post, Professor Laurence Solum had some questions for Boston College legal historian Mary Bilder, which was raised by her editorial in the Boston Globe. The next day in this post, University of Chicago legal philosopher and blogger extraordinaire Brian Leiter gallantly appointed himself counsel to Professor Bilder and advised her to exercise her right to remain silent.
Larry responded to Brian here.
Possibly following Brian’s advice, Professor Bilder sent Larry this cryptic statement (which may be written in secret historian code). At any rate, she did not address in plain (modern) English the questions Larry asked about her claims about originalism. Oh well.
The renowned Northwestern legal ethicist Steve Lubet briefly responded to one of Larry’s questions here.
San Diego law professor Michael Ramsey then published these thoughts about Steve’s claim that originalists claim that the “‘original public meaning”‘of constitutional provisions can be recaptured with . . .  certainty.”
Meanwhile Northwestern University law professor John McGinnis published this response to Professor Bilder’s editorial in which he explains his and San Diego law professor Michael Rappaport’s view that the Constitution is best read as a legal document.
Yesterday, Stanford historian Jonathan Gienapp offered this characteristically thoughtful (and super long) reply to  my response to his original lengthy criticism of “Originalism 2.0.”
Finally, Mike Ramsey responds to the following passage of Gienapp’s post, which seems to capture the core of Jonathan’s position:
The key is not that meaning needs to be put in context (everybody thinks that), it is, instead, figuring out which context and why.
Those questions can only be answered by first determining just how different the past really was from the present. Historians believe that the past is far more foreign than champions of Originalism 2.0 do. Because they believe the past is so foreign, historians insist upon a much wider and more far-reaching brand of translation than originalists think is necessary. And because they demand this kind of translation, historians call for a much deeper form of contextualization than originalists do.
Everything then begins with the foreignness of the past. To understand the past we must, as the historian Robert Darnton once articulated it, “put back together symbolic worlds that collapsed centuries ago.” Where this seems to become a problem for originalist-historian debates is not in discussing the “past” in broad terms, but the past period that is most immediately relevant to originalist inquiry—the American Founding. The unwitting assumption upon which most originalist writings are based is that the era of the American Founding is rather easily accessible, that it is not that different from the conceptual world in which we currently reside. After all, not only did Founding-era Americans speak English and seem to draw upon many of the same concepts that still animate us today—such as “liberty,” “rights,” “happiness,” or “the state”—they also inaugurated many of the political and constitutional traditions in which we still find ourselves. Professor Barnett betrays this assumption clearly when discussing lawyers’ expertise in reading legal texts: why, he asks, would historians be better equipped to read a law enacted in the eighteenth century when they are unable to read one enacted in the twenty-first? Is Professor Barnett saying, generally, that as a lawyer he is always better equipped than other scholars to read legal texts—that he is better armed to decipher Qing dynasty legal texts than Chinese historians; or local civil suits in colonial West Africa than African historians and anthropologists; or the Justinianic Code than Byzantine historians? I assume not. So most legal texts produced in other times and places are actually not subject to the legal expertise of American lawyers. His point must simply be that those produced at the time of the American Founding are. The only justification for this distinction could be that those late eighteenth-century American texts are written in a conceptual vocabulary that is readily accessible to an American lawyer in a way that Qing dynasty legal texts or colonial West African civil suits or the Justinianic Code are not. That is the argument Professor Barnett, and most other originalists who have weighed in on this debate, are really making.
Here is the critical divergence, because historians of the Founding era (like historians generally) adamantly reject this claim. …
Professor Ramsey then offers these thoughts (which nicely capture my initial reaction):
I’m struck by how uncompromising this is.  Is Professor Gienapp really saying that no part of the Constitution can be understood as the Framers understood it, except by historians with the kind of training he describes?  That seems implausible.  I feel pretty confident that the Framers understood that under the Constitution each state would select two Senators regardless of population.  And with just a little background reading, I can get an (admittedly superficial) understanding of why they thought this was a good idea (or at least were willing to agree to it) — at least enough of an understanding to be confident that I am reading their text as they would.  I assume he would not disagree.
But if the original meaning of some parts of the Constitution are easily accessible in this way, isn’t it likely that the original meaning of some other parts are somewhat less accessible, but still clear enough to non-historically-trained scholars upon close examination?  It’s not likely that the Constitution contains only two categories of provisions, those that can be readily understood by anyone upon just a casual glance and those that cannot be understood by anyone but PhD-trained historians.  More likely, there is a spectrum of difficulty, with historians’ tools becoming increasingly useful and perhaps necessary as the questions become more difficult.  And historians may also be able to point out situations where the text seems clear enough on its face but with proper understanding of the context is in fact more difficult.
So I think legal academics can accept the value of historians’ contributions without abandoning their project.  My vision is more cooperative than all-or-nothing.
And yet, one more thought.  Professor Gienapp’s arguments are very abstract.  He does not give examples of parts of the Constitution that originalists misunderstand because they do not have historical training.  I’m sure there are some, but it would be useful to have concrete examples.  It is of course an impressionistic observation, but I can’t think of any example in my field (foreign affairs law) where I have come to one conclusion and then had a subsequent historian’s account show me why my view was erroneous.  (I would welcome this experience).  In part this is because pure historians don’t actually do much “applied” originalist scholarship — that is, investigating what a particular phrase meant in the founding era.  (I wish they did more).  In part it’s because I find, generally speaking and with due acknowledgments of exceptions, that even in dealing with relatively specific topics historians’ accounts tend to stay fairly abstract and not grapple with the actual words of the text.  In any event, it seems to me that this debate would be better advanced by historians doing more originalism to illustrate how their method changes the analysis.
So, the teachable moment about originalism continues.
Originally Found On: http://www.washingtonpost.com/news/volokh-conspiracy/wp/2017/04/05/originalism-teachable-moment-update/
0 notes
thebeautyoftorah · 8 years ago
Text
Beshalach
bs'd
Shalom, I hope you are well. My second book "Healing Anger" is about to be published. If you want a dedication for a relative or sponsor the book please send me a message. I am also offering all of you the opportunity to share in the mitzvah to honor a loved one by sponsoring my weekly parsha review, or for refua shelema (healing), or for shiduch, Atzlacha (success), etc. My weekly review goes out to over 5000 people in English and Spanish all over the world. Please contact me for more details. This article is based on the teachings of R' Yonatan Gefen Feel free to forward these words of Torah to any other fellow Jew. Enjoy it and Shabbat Shalom. BESHALACH - PERSISTENCE The Torah tells us that when the Jewish people were preparing to leave Mitzrayim, Moshe Rabbenu was being osek in the mitzva of taking the remains of Yosef Hatzadik to be buried in Eretz lsrael.  The Gemara [0]quotes a passuk from Yehoshua which seems to contradict the Torah’s account here; the passuk there states that the Jewish people, not Moshe, brought the bones of Yosef to Eretz Israel.  The Gemara answers with a principle that if a person begins a mitzva and does not complete it but then someone else does so, then the Torah credits the completer (‘gomer’) with having fulfilled the mitzva.  Moshe only began the mitzva of burying Yosef but did not complete it, therefore it is not credited to him, rather to the Bne lsrael, who completed it. There is another Medrash that seems to contradict this concept:  The Medrash Shocher Tov says that David HaMelech is credited with building the Beit HaMikdash as it says in Tehillim, “Mizmor shir Chanukat habayit leDavid,” [1]even though David only began the building but did not complete it.  This implies that the main credit is attributed to the ‘beginner’, (‘matchil’) not the ‘gomer’[2].  Rav Moshe Feinstein zt”l resolves this contradiction:  He writes that if the matchil did not complete the mitzva through no fault of his own then he is credited with it even though he did not finish it.  However, if he bears even the slightest guilt for not completing the mitzva then it is credited to the gomer.  David HaMelech bore absolutely no responsibility for his inability to complete the binyan Beit Hamikdash.  Hashem told him that he could not do so, therefore, its binyan is attributed to him.  In contrast, Moshe Rabbeinu could not complete the mitzva of buying Yosef because he did not enter Eretz lsrael.  He did not enter the Land because of the chet at Me Meriva, consequently his inability to complete the burial of Yosef was somewhat due to his actions.  This explains why the burial of Yosef is not attributed to him[3]. Moshe Rabbeinu’s guilt in this instance is minimal, and yet it is sufficient to deny him the merit of the mitzva of the burial of Yosef.   The same is surely true of situations in our lives when we have the opportunity to complete some kind of mitzva but we fail to do so because of our lack of persistence.  This applies greatly to learning - when a new shiur begins there are often large numbers of people present but as the weeks go on, gradually less and less appear.  Rav Yaakov Kamenetsky zt”l noted this phenomena with regard to daf yomi - he joked that many people being the new cycle with Berachot, but by the next Masechta, ‘ba Shabbat ba menucha’ (come Shabbat come to rest). Another common area of failing in persistence is self-growth.  For example, on certain occasions such as the Aseret Yeme Teshuva and Yom Kippur or times of suffering, people are inspired to make kabbalot to grow in a certain way.  However, with the passage of time, these kabbalot often become distant memories.  What advice is there that can make it more likely that we will be able to persist with our commitments? The Chafetz Chaim zt”l wrote the Mishna Berurah over the course of fifteen years - during this time he suffered many tribulations which hindered the writing of the sefer.  The vast majority of people would have capitulated under such travails, seeing them as a siman that this undertaking was not meant to succeed.  However, the Chafetz Chaim realized that all the challenges were all sent by the yetser hara to prevent the Mishna Berurah being written.  Accordingly, he persisted and succeeded in writing one of the most important sefarim of the past hundred years.  He was able to persist because he recognized the vital importance of what he was trying to do - this enabled him to overcome all the challenges and complete the Mishna Berurah. This is a good advice of how to succeed in our undertakings - if we can remain focused on the significance of what we are trying to do then we will have more chance of persisting. One may argue that we do indeed have moments of inspiration where, like the Chofetz Chaim, we recognize the significance of our projects.   However, with time it is difficult to maintain this level of inspiration and we are unable to persist.  Rav Chaim Shmuelevitz zt”l addresses this problem[4].  He discusses the case of Palti ben Layish.  David married the daughter of Shaul HaMelech but Shaul believed that it was an invalid kiddushin and he gave Michal to be married to Palti.  Palti suspected that David’s marriage was valid and therefore undertook not to touch Michal.  Right at the beginning of their ’marriage’ he stuck a sword between them and said that anyone who acts improperly should be struck by this sword[5].  Rav Shmuelevitz asks, what exactly did this act achieve?  If his yetser would overcome him how would the sword stop him?  He was the one who stuck the sword and he could remove it whenever he wanted. At the beginning of this test Palti attained a powerful recognition of how terrible it would be to do such an impropriety.  However, he feared that over the course of time this clarity would weaken and he may fall to the temptations of the yetser hara.  In order to prevent his from happening, at the very moment of inspiration he stuck the sword in between them and that sword would serve as a reminder of the power of his initial convictions. In a similar vein, Rav Israel Reisman Shlita tells a story of a bachur in Volozhin Yeshiva who was known as being fluent in Shas.  On one occasion he was eating a meal, and a friend came in asking for the location of a certain opinion.  Whilst the bachur was struggling with this question someone else pointed out that Tosefot explicitly expressed this opinion.  The bachur was so shaken by the fact that he missed an open Tosafot that he immediately left in the middle of the seudah and ran to the bet medrash.  He continued learning with super-human effort, never leaving the bet medrash for the next 7 years and he became a Gadol.  Someone present at the time noticed that the bachur left his meal so quickly that he did not say birkat hamazon!  He asked Rav Chaim Volozhin zt”l if it was mutar to not say it in such a scenario.  He answered that he could not say whether it was mutar or not, but that had the bachur said birkat hamazon and not left the seudah immediately then most likely he would not have become a Gadol.  At that moment he was struck by a deep sense of pain at his lack of knowledge and he utilized the power of this moment to begin learning on a new level.  Had he waited even a few minutes he would have lost that inspiration forever. So too in our lives we experience moments of inspiration where we attain a heightened sense of awareness of an important issue.  But the inspiration often wears away - we see from the above stories that one way of maintaining the inspiration is by doing a concrete act right away, and hopefully this act will help keep the momentum. An example of this is when we hear a powerful piece of mussar that we should act upon it by immediately beginning to put it into action.  Another example is when we attain a heightened sense of closeness to G-d that we try to do something to help remember and tap into that moment.  Rav Noach Orlowek Shlita suggests taking an internal ‘photograph’ of that moment so that you can always ‘look at it’ when you want inspiration and tap into that powerful moment.  These are possible ways in which we can strive to not just begin endeavors but to complete them as well. _________________________________________ [0] Sotah 13b. [1] Tehillim, 30:1. [2] Medrash Shocher Tov, 122:1. [3] Igrot Moshe, Choshen Mishpat, 1st Chelek, Siman 49, Anaf 2. See there for the answer of Shevut Yaakov.  Also see Otsrot Megadim, Beshalach, for a third approach. [4] Sichot Mussar, Maamar 11, p.46. [5] Sanhedrin 19b.
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Atzlacha to Shmuel ben Mazal tov and Zivug agun to Marielle Gabriela bat Gila.                                                                                                                                                                                                                                                                                                            
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