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[sillyperfectioneagle]

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[trainsinanime]

So, for all the Miraculous Ladybug fans who are wondering about that new Zoé character, here is my theory:

Zoé’s last name is Zimmer. She was born in France but grew up in New Jersey. She’s a lesbian, though it took her a while to figure that out. And she’s friends with a teenage girl who is secretly a world-famous superhero: Kamala Khan, aka Ms. Marvel.

[Image description: Comic panel: A girl with blond hair with a red streak dyed into it, telling someone off-screen: “I don’t… I don’t like boys, Josh. I never really have. But they’ve always liked me, so I just sort of… went with the program. I know I was super mean to you a lot when we were going out, but it wasn’t because I thought you were stupid. If anything, I was angry at myself.”]

(Source: Ms. Marvel (2015-2019) #9)

I’m not kidding. Zoe Zimmer (spelled without the accent) is a real Marvel comics character who very much looks like the new Zoé on Miraculous Ladybug - after the latest “Endgame”-style massive crossover shakeup changed her outlook on life anyway; before that, she’s more or less the same as Chloé. 

[Image Description: A comics page, set in a New Jersey Bodega. Zoe comes in, without the red streak in her hair, and asks for her usual. The cashier, Bruno, tells her that this is not a Starbucks and she has to get her coffee herself. Zoe says, “God, I only buy stuff here to top you, because I’m concerned about your economic situation. You should be nice”. Other characters discuss an ongoing party. Then Zoe says to a girl who is wearing a hijab, “Your headscarf is so pretty, Kiki, I love that color”. The girl corrects her and says that her name is Nakia. Zoe ignores that and says, “But I mean… nobody pressured you to start wearing it, right? Your father or somebody? Nobody’s going to, like, honour kill you? I’m just concerned”]

(Source: Ms. Marvel (2014-2015) #1)

The current Ms Marvel comic is easily one of the best of its wave of new titles that came out around 2014; a wave that actually includes several of my all-time favourites, so it’s not like it got that title just handed to it. It’s set in Jersey City and follows Kamala Khan, a pakistani-american muslim teenage girl who can transform into the shapeshifting superhero Ms. Marvel.

In the comic, Zoe appears right from the start, in the page I showed above, and is essentially your standard Chloe, Coredelia Chase or Draco Malfoy character: Rich, arrogant, a bit antagonistic but mostly an annoyance. Her particular deal is that she acts superficially nice, but clearly does not care about the people around her at all, which makes her rather infuriating.

Then Marvel does the super annoying “super important crossover” that they do every five years or so, the kind of weirdly popular stupid shit that movie goers have finally had to endure as well with Endgame. Worlds get rearranged, mini-series get spawned, time gets skipped, Rose Rowell proves she can write Runaways, and we end up basically where we left off, just a few months later with some characters evolved a bit, and Zoe profited the most from that.

[Image description: A comic panel, set inside a crowded high school corridor. A narration box says, “Even Zoe Zimmer is different now. That whole thing with the world almost ending gave her some kind of existential crisis, and now she’s going this what-does-it-all-mean phase.” On the left, Nakia from before is walking, saying, “Morning sleepyhead! Zoe brought caffeine!” In the middle, Zoe is walking, now with red and light blue streaks in her hair and carrying two cups of coffee, saying, “Are you going to gym class? I’m thinking of coming down with sudden flu-like symptoms…”. On the right and in the foreground, a sleep-deprived Kamala Khan is saying “Buhh…”. A final narration box says, “What can I say? It’s like we’re all growing up”]

(Source: Ms. Marvel (2015-2019) #1)

She is now actually nice, making an effort to understand the people around her and, as I said initially, to actually understand herself. And she’s got a red streak in her hair. Initially it’s light blue and red, presumably to honour Ms Marvel, whose color scheme is blue, red and gold - yes, just like Captain Marvel, that’s by design. The artists very quickly settled on only red, though, which means… well, she looks like the new Zoé in Miraculous Ladybug.

And yes, she does get to be a superhero, although in that case that mostly means her and her friends dressing up like Ms. Marvel on their own, with no super-powers.

[Image Description: Comic panel: Zoe, somewhat banged up, wearing a blue mask over her eyes and a long blue shirt with red and yellow details, matching Ms. Marvel’s outfit in this comic. She’s saying, “I’m… s-still here… unless heck looks j-just like Jersey City…”]

(Source: Ms. Marvel (2015-2019) #27)

All in all, it seems like nearly the exact same thing as the new Zoé character in Miraculous Ladybug, just perhaps two years older. Is that just a coincidence?

…yeah, probably. It’s honestly not that creative; both Zoes seem to be the result of similar character archetypes, and Zoe Zimmer isn’t even the only of her kind in Marvel comics. There is a lot of overlap with Karolina Dean, for example, even though Karolina is incredibly good-hearted. At the end of the day, neither Ms. Marvel nor Miraculous Ladybug invented truly new concepts; what makes them unique and fun are the details they add to their well-known frameworks. I’m posting all this only because I think the coincidence is funny and interesting.

Anyway, if you’re into american comics, or want to be, then I can strongly recommend Ms. Marvel (specifically the runs written by G. Willow Wilson). A TV show for Disney+ is also in the works.

And if it turns out that this new Zoé actually is from New Jersey, then I want it known that I friggin’ called it.

[princesscatherinemiddleton]

WALK, WALK, FASHION BABY | The Duchess of Cambridge debuted a new designer for her visit to the Aga Khan Centre in the build up to her 2019 Tour of Pakistan. From the Aross Girl x Soler London collection, Catherine wore the ‘Amanda’ dress, in a green shade possibly chosen as a nod to the Pakistani flag. She chose to wear the new brand with two old favourites: her Emmy London ‘Rebecca’ heels and her Emmy London ‘Natasha’ clutch. Her earrings, the Dazzling Ceramic Drops, were from Zeen. Zeen are a Pakistani-based jewellery company, owned by the Pakistani-based retailer, Cambridge

[tasselspk]

Tips for buying Pakistani chiffon ladies suits for weddings

Part of this painful plan is to choose a wedding dress with a beautiful whisper that you know you look and more importantly you will feel absolutely amazing. Here's a guide to making the notoriously impossible task of wedding dress planning easier and simpler.

Buy plan, not dress:

You need to have a solid plan in mind before you set foot outside the Ladies suit. Keep in mind your wedding themes, color codes (if any) and what colors and designs will complement your overall style and level of change. Your outfit goes with you and you take the outfit, the outfit should go with you!

Not every shiny thing is gold.

Let's be real, if you have a heavy price tag that you can use to make it, then, the embroidery that goes with the gray note dress will work. Who you are and your Online Women Clothes

should appreciate it.

Between mirror work, chic cutwork, pearl, gold wire, organza or endless types of embroidery like classic old Condon and Sardis, choose the one that can complement. You make it easier to carry clothing as a whole and at the same time preserve the timeless grace and pay homage to your culture and traditional values.

Fabric quality

Given the changing fashion preferences and the less sympathetic nature of traditional clothing, new fabrics have been welcomed in the limelight. So far, light and crisp fabrics like satin, chiffon collection and georgette are preferred over traditional hard fabrics like silk as the heavy burden of embroidery is gradually being phased out.

However, choosing one should depend on what season the wedding is taking place and the level of embroidery you want. Comfort should also be a top priority because it is useless if you can't feel good by looking good.

Colors:

Go for a color that suits your modern wedding tastes and your personal wedding theme. Instead of a solid color palette like bright red filled with gold, try a lighter tone like wine, champagne gold or even patches that blend in with your skin tone and remember it with gold washing wires. It supports minimal and simple look in 2021 which shows a little bit of billing and it is very easy to walk for many hours.

If the popping color is more than ruby red or burgundy or even blue, this is a great idea for 2019. Equipped with some pearl work and an ideal idea of amazing organza and embroidery, people will need a second look.

Style/Design:

A skirt, as lehenga or a classic three-piece suit (very trending) are some of the designs you can make. Again, this should be in contrast to your wedding theme and decor. A luxurious and heavy set wedding will be with a lehenga or ghagra at the wedding but the minimalist wedding sets are best suited with fancy art with fancy three piece curtis.

[vanillacup-cakes]

This is, by far, the latest I’ve ever written one of my year round-ups, and by far, the messiest post. 

2019 was a year guys, so have a really messily written year round up. If I try to tidy it up we’ll be here until December. 

TL;DR

2019.

2019 was a year of love; happy, sad, somewhere in between. 

My heart got broken. 

Hera got married. 

My friends are in love. 

At the end of the Barat, in Pakistani wedding traditions, the bride goes home with the groom. Any events before that the bride always came home with her family. But for this main event, after the actual marriage contract has been signed, after all the festivities, she goes home with the groom. We took it in turns to hug Hera goodbye, I pushed myself to the back of the queue being the crier of the group. 

When I was talking to Hera’s cousin she mentioned that some people have questioned why this little bit of the wedding celebrations causes such emotional responses from the bride’s family and friends, after all, we’ll see her again the next evening for the reception. And it’s not like she’s gone forever, she has just moved out of her parents house. She said that the reason for this was not because we will never see her again but because things will never be the same from that moment on. Not in a good, nor a bad way, it just is. 

Changed. 

Life changes and when one of your close friends get married it changes your relationship with them. Not that you or they love you/them less, not that you or they are less important, not that you or they care less. It just changes. 

it doesn’t even have to be marriage. 

In October, one morning in Peak District I was stood in the kitchen of our rented apartment and in front of me were two of my best friends with their other halves going on about their day eating their breakfast. It was a picturesque little scene I tried to capture as a photo, I was scared of ruining the moment though and my sly camera skills were terrible so I just have a blurry evidence of that moment. Throughout that holiday I caught little moments of the two couples, little moments I can’t really describe but you know it when you’re around it, little moments that made my heart swell and hurt at the same time. Because things are different. Things have changed. 

Change isn’t bad, it can be really, really good. In fact I hope it’s a really, really, really good change for all of them, I just need a moment to accept that we’re no longer in our early 20s and our lives are going to change a lot before more.

2019 was a year of love; the good, the bad, and the bittersweet. 

I started 2019 falling asleep as the fireworks went off. We had gone out for dinner earlier that evening with a friend from work and his missus, to a nice fancy restaurant where desserts are always perfect. I’m not one to go out on New Year’s so I worried that we’d be out long but, fortunately for me, the other couple we’re not up for a long one either so, after dinner, we tried to see if we could grab a couple of drinks in a bar before heading home but, as it was NYE, we had no luck. The other couple went home, we tried a couple more before we gave up and called it a night. 

We were falling asleep when the fireworks went off. In our 20s, supposed to be the prime of your life, and I was cuddled up and happily falling asleep before the new year rang in. I wouldn’t have had it any other way. 

January meant Hamilton and birthday boardgames and lots of ballroom classes. I think this may have been the year that we also started, or tried to, regularly schedule in time for face masks. 

Then it was suddenly February and I received the best Valentine’s day card in existence, I continued to dance, finally saw a Footlights performance and even caught a show put on by CUMTS. Cirque du Soleil was okay too… 

March was when Amy, Izzy and I decided to start our own tradition, every year, no matter what, we’d get together; us and the boys, with the dogs, or kids or goodness know what else life gives us, we’d meet up. We’d meet up somewhere in the UK for a long weekend, where we’d go for walks and cook dinner, and just overall relax and unwind and catch up with each other. Each year starting that October at the Peak District. 

March was when I forgot my water bottle at our last dance class and we had to turn the car around. March was when I got no sleep and still chose to go to work the next day. 

For the three months we had worked in the new building together we had never bumped into each other in such close proximity, and then, suddenly, there he was coming out of the showers as I tried to find an empty stall to check how I tired I looked. I smiled, I can’t remember if I said anything but my heart dropped. 

March was when I got my promotion and all I wanted to do was tell him. 

I gave him his stuff back and I gave him his birthday present; an embossed leather notebook, dotted not lined, perfect for both writing and drawing, he was a design engineer after all. 

In July he wished me a happy birthday. 

In my head, people judge how much it hurt me when we were only together for nine months. But no one has the right to dictate how you feel.  

Back in January, Hera started sending me dance videos, videos she wanted us to learn for her wedding.

By April, the Kate, Olive, Sam and I were in the full swing of Friday on a Monday: Dance Edition. We’d cook a spicy meals (the spice increased in level as we went along, yoghurt or cream became more for taste than for firefighting) then we’d dance. Every Monday, where possible. Sometimes we’d skype Charley, sometimes Charley would be with us in person. 

As per usual we celebrated birthdays not in the correct months; Kate’s November was in January in form of birthday boardgames, face masks and hand massages by Olive. Charley’s January was in May in Claydon house where we discussed medieval fayres and the Jane Austen festival, where we sat in a private chapel and spoke as we wished until a lady came into actually pray and we tried our best to exit quietly. Sam gave Olive a piggy back in the gardens and there were some happy screaming and laughter. Olive’s March preceded Charley’s as we went to Bath in May and had ourselves our own very luxurious baths. Preceded and proceeded by enough Sally Lunn buns to feed a small army. 

My mum randomly won tickets to Look East festival so Charley and I went on an impromptu trip to London and saw Mumford and Sons live. Next time we’ll be prepared with a picnic blanket and more sunscreen for Charley. Indeed we were more fully prepared a month later for West End Live, armed with a cool bag full of food and drinks. What we weren’t prepared for, though, was the vast amount of people queueing. We knew it was popular and we knew there would be a long queue but we didn’t quite anticipate just how big. Having said that, after we admitted defeat we found a little section to the side of Trafalgar square with deck chairs facing a huge screen live streaming the whole event. We didn’t get seats straightaway but sure enough a family with kids left slightly earlier. Instead of standing under the sun for hours on end, Charley and I sat on our deck chairs in the shade in a lovely June day eating our food and drinking to our heart’s content. We decided that in 2020, we’d just do the exact same. We also come out wanting to watch ever single musical there was. 

Speaking of getting the right picnic spot, we are starting to have this ‘Singing on the river’ thing down; picnic blankets a plenty, napkins, cutleries, takeaway for dinner by the river listening to the wonderful King’s men perform renditions of old and new songs. It’s a Cambridge tradition we just can’t miss. 

We did try to keep up monthly dinners in 2019; we went to Varsity, The Red Lion and Petersfield before we had to suspend the dinners as it was time to fly to Pakistan.

After the vaccinations were done, after the visas were sorted, after all the clothes were bought, after all the make-up and hair trials were done, after all suitcases were packed, after all the dances were mastered (somewhat), after the incredibly long wait to see Hera again it was time to get in the taxi and slowly but surely make our way to the train station. Slowly because we had a flat tyre. But it was going to be faster to get on a slow car than wait for another taxi. 

For months on end, as a group, we all had a phrase “After Pakistan”. The amount of things we said we’d do ‘after Pakistan’ and suddenly we were there. Suddenly it was all gone. 

I’m not sure life kept going after Pakistan, you know. 

And yet it did. I came back to work with my new manager fully into the swing of things, nothing had exploded and everything was still chugging along. Suddenly I was being invited to more meetings and prospects of going business trips became a thing. 

I also started sewing classes, along with Olive and Sarah. I stopped ballroom classes and continued with krav maga. 

In October, Amy and Tom picked me up in Cambridge and we all drove to Bakewell together to meet Izzy and Zack. The weather could have been nicer to us but it was the UK in October, we should have known better. So off we went, in the rain, walking down an old railroad track (we did consider cycling but that got confusing and expensive), climbing hills for loo breaks and risking ankles and necks for a hope of a nice warm lunch only to be disappointed because pubs in the middle of nowhere is far and few in between and only serve food at specified hours. Having walked for hours with a small amount of sustenance we took the taxi home and enjoyed a meal at the apartment instead. 

In November, we flew to Bulgaria and what an experience it was. Beautiful sceneries and definitely a hidden gem, but take it from me, don’t take the jeep up the mountain. Find a different mountain, there’s plenty. Explore the gorgeous towns preserved to their original glory and feel like you’ve been transported back in time. Try the local cuisine! Dress up in traditional Bulgarian outfits, it’ll make a wonderful family photo. 

That same month, Hera visited England again. For a mere few days she stayed in Cambridge and we tried to make the most of it as possible. Butch Annie’s was obviously a requirement. And at last, once again, Kate’s November birthday was celebrated in November. In a once in a lifetime opportunity where all six of us were finally back together again to tackle not one, not two but three escape rooms! We got out of every single one of them. No biggie! But just like that, we were all split up again. 

But no rest for the wicked because the very next day I was off to Austria on a business trip. My first ever business trip. It wasn’t all work and no play, in fact, at one point we were chucked out of the office so we can explore Vienna further so we did. We went to Christmas market after Christmas market and I stocked up on Christmas baubles and Christmas presents. My favourite bauble though? Came from the Bury St Edmunds Christmas Fayre. I’ll be on the look out for you again next year!

Before long it was December. With all the hubub of 2019 and the hubub that 2020 will bring (in form of a NYE party) I decided it was best if we had someone else cook for us for Friends Christmas. Secret Santas were exchanged and extra sticky toffee puddings were ordered, no dishes were cleaned by our hands that evening, 

And then it was time to party. 1920’s themed party to ring in the 2020’s…

When I really think about it 2019 was one helluva year. So much has changed, so much will change. There isn’t one month similar to the one before, it’s terrifying. Growing up is terrifying. Changes are terrifying. 

But we have to bury broken hearts and raise a glass to falling in love, we have to hug memories goodbye and smile at the new ones. We have to accept things won’t be the same but that’s not a bad thing. There are still songs to dance to and movies to cry at, rooms to escape and snacks to share. They’ll always be there no matter what… no matter what 2020 will bring. 

[umbra-ryuzaki]

The Best Royal Fashion Moments of 2019

2019 was an event filled year for the royal family, filled with travel, weddings, new arrivals and more. Wherever the royals went, and whatever they did, they always looked stylish and impeccably turned out. Here are our favorite standout outfits sported by the royals throughout this momentous year: 

Kate Middleton at Royal Ascot 

 Kate wowed the crowds at Royal Ascot last summer with a stunning blue dress, complete with sheer sleeves in a delicate powder blue. A matching flfloral-detailed hat finished off the outfit in style. 

William & Kate in Pakistan 

 Another entry for Kate Middleton, this time with her husband William by her side as the couple undertook a royal visit to Pakistan. William arrived wearing a Pakistani tailored outfit by Karachi-based design house Naushemian, becoming the first member of the royal family to wear traditional dress for a state visit abroad. Kate wowed as usual with an emerald green full-length dress by Jenny Packham. 

Meghan at the Moroccan Ambassador’s Reception Meghan 

Markle has dominated the news for some time now, but her Dior full-length dress stood out as a winning outfit of 2019 during her trip to Morocco with Prince Harry. She wore the dress with silver heels and earrings for a reception at the British embassy in Morocco. 

Elizabeth Looking Regal 

 The Queen might well be in her early nineties, but she can still show the younger royals a thing or two about dressing with style. At one of her many receptions at Buckingham Palace, she was snapped in an elegant white ball gown, the perfect garment to compliment her jewel-encrusted “Vladimir Tiara”, and elaborate emerald necklace. 

 A Royal Baby Arrives 

 When Meghan and Prince Harry stepped out in front of the cameras to show off brand new baby Archie, Meghan looked radiant in a simple white button-down dress with bow, designed by Grace Wales Bonner.

The Queen’s Classic Headscarf Combo 

 Elizabeth seems to always plump for a headscarf and overcoat combo when traveling between engagements. For Christmas 2019, she opted for a pastel pink jacket and patterned scarf for a blustery walk to the gates of Sandringham. 

Lady Gabriella Windsor’s Wedding Day 

 Lady Gabriella Windsor, daughter of Prince Michael of Kent, celebrated her wedding in late spring. She chose a perfect, traditional white dress with a veil, custom-designed by Luisa Beccaria. 

Camilla in Ireland 

 Camilla, the Duchess of Cornwall sported a long, following white gown and scarf, paired with drop earrings during a social engagement whilst on a visit to the Republic of Ireland with her husband Prince Charles. 

Kate on the School Run 

 Last but by no means least, is another Kate Middleton outfit, this time a Michael Kors designed red, black and white patterned flfloral dress. Kate looked down-to-earth yet glamorous, pairing the dress with a leather belt and simple navy blue court shoes, as she dropped the young royals off for their first day at school. 

[mehnditrainingcenter]

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Buy Latest Sana Safinaz Winter Collection 2019

Sana Safinaz is now offering the Very Finest Sana Safinaz Winter Collection 2019 With the prizes. Sana Safinaz 2019 collection will be here with a lot of brand new dresses. Some folks can adjust your life, your lifestyle and your existence.

Sana Safinaz Winter Collection 2019 - A Complete Guide

Sana Safinaz can be a brand that has always dominated the style industry. The pinch of modernity into conventional wear is what has Made Sana Safinaz recognizable. They have always developed using the most advanced and innovative way.

If You’re Looking for Sana Safinaz Winter Collection 2019 you Are unquestionably at the right location.

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Sana Safinaz is one of the best and most Well-known brands of Pakistan which is also prevailing now in the middle east. It’s known not only in Pakistan but globally also. In a few decades, it’s gone into its own summit.

Sana Safinaz has some posh attires known to most ladies. Sana Safinaz will be the biggest brand and one of one of the greatest textile businesses. They consistently produce something extraordinary and on-fleek.

However much we are modern and style we want to Be considered somewhat conventional. Sana Safinaz features a vision to become rooted in our grounds. So their attention is really to blend heritage theme with modern attires.

Sana Safinaz is just one of designers who consistently look with Some motive and is tremendously inspirational to all. They indulge colors of phenomena and life for their own wears. Sana Safinaz 2019 winter series has been demonstrated a series stealer.

Going on a shop for the latest Sana Safinaz Winter Collection the best place to buy ladies suits/dresses from Sana Safinaz is PandJ Emporium Mall In the heart if Islamabad the capital territory of Pakistan.

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The newest is operating In Pakistan since 1989 and since then it is but one of the most successful and most loved brands of the united states because they are famous for bringing amazing layouts and fashions for women of every age.

The organization was started by two young girls, Sana Hashwani The brand is among the best brands in the clothing industry in Pakistan.

In 1989, it had been hard for girls to participate in the Workforce or become entrepreneurs or become fashion designers. People felt sorry for women who are employed in the industry.

They both started the firm with a focus on providing haute couture for Pakistani clothing industry but later shifted their business into pret because pret is in sought after in Korean industry.

Initially, there were a couple of tailors with few thousands in their Bag and may never suppose their company will grow and spread in whole of Pakistan. Now both are married and well settled.

In October 2017, it was reported that Pakistan is one of the Countries whose middle income keeps growing speedily. It’s among the 18 largest countries of the world by middle-income number.

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Most of the Pakistani businesses are trying to aim that Middle class and same holds for Sana Safinaz. They shifted from couture to press and made their own clothes cheaper so they are able to increase their sales and therefore revenues.

This allowed their small organization to rise in a small shop with a couple of to 1 of the largest merchant in Pakistan.

Sana Safinaz were criticized recently because of their racist Advertisement campaign during the launching of their lawn collection 2018. People blamed them for using incorrect group Maasai tribe in Kenya being a way of advertising their brand fresh lawn set 2018.

As stated by these People on social networking, Sana Safinaz, projected them as a subservient team. They, nevertheless, issued a statement where they defended their thought and assured They’ve removed controversial images of all models posing with associates of Maasai Tribe in Kenya, Africa.

I hope you like my post about the latest Sana Safinaz 2019collections for more queries kindly ping down in the comment box or visit our social media pages like:

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Winner Spotlight: “The Bridal Uniform” by UN Women & BBDO Pakistan

November 14, 2019

2019 Effie Awards Pakistan GRAND EFFIE

Child marriage threatens the education and safety of thousands of girls every year. In Pakistan, activists had been long campaigning to outlaw the practice.  

In 2017, UN Women (The United Nations Entity for Gender Equality and the Empowerment of Women) set out to call lawmakers to action. Partnering with BBDO Pakistan, they organized a surprise takeover at Bridal Couture Week, one of Pakistan’s biggest annual events, to debut “The Bridal Uniform.” 

“The Bridal Uniform” propelled the issue of child marriage to headlines and reignited the national debate. The work earned the Grand Effie in the inaugural Effie Awards Pakistan competition in 2019, and took home Silver at the 2019 APAC Effies (regional) in the Positive Change: Social Good – Non-Profit category.

Read on to hear from Jamshed M. Kazi, former UN Women Country Representative to Pakistan, and Ali Rez, Regional Executive Creative Director, Middle East and Pakistan at BBDO Pakistan, for more insight on this Effie-winning work.

Effie: What were your objectives for “The Bridal Uniform”?

JK: 21% of girls in Pakistan are married before the age of 18 and 3% are married before the age of 15. Apart from the adverse impacts this has on their health, education, rights, and overall well-being, it is estimated that ending this practice could lead to a $US 6 billion increase in national income. The issue of child marriage has been well documented and many international and national development actors have been working relentlessly for many years to bring about positive change. 

The main objective of the campaign was to spark a conversation among a wider audience, especially influencers and policy makers who would normally not be familiar with or have been advocates supporting the cause of ending child marriage. Marriage is a momentous occasion in any person’s life and it ought to be celebrated, as it typically is in Pakistan with fanfare and ceremony, but it was important for people to recognize that not all brides (or grooms for that matter) ought to be celebrated, especially if this comes at the price of depriving them of their right to health, education, and livelihood opportunities.

Effie: What was the strategic insight that led to your big idea? 

AR: Data shows that education can be one of the most powerful tools to help girls avoid child marriages, and fulfill their potential. The longer a girl stays in school, the less likely she is to be married before the age of 18 and have children during her teenage years. We used this strategic angle to build our idea.

The insight came from the typical Pakistani bride herself, who traditionally wears an elaborate wedding outfit — bright, colorful, heavily embroidered dresses with flashy jewelry. Every year, the Pakistani bridal-wear fashion industry hosts large events in which new styles are revealed by big name designers. Dresses sometimes sell for millions of rupees. These shows are typically attended by local celebrities and have extensive media coverage.

There is an incredible amount of attention given to the outfit a bride will wear to her wedding, and it takes up most of the conversation in marriage planning, in every demographic in Pakistan. One could say that the bridal gown in itself is treated as a uniform for a bride. We took this insight and connected it to the other uniform that a young girl wears, one that is positive for her life: the school uniform.

Effie: How did you bring “The Bridal Uniform” to life?

AR: In collaboration with the nation's best known bridal-wear artist Ali Xeeshan, we meticulously designed a new kind of a bridal outfit — one that symbolises the trade-off that takes place when a girl is married young and is deprived of her right to an education.

“The Bridal Uniform” had been crafted by merging traditional Pakistani wedding outfit embroidery patterns with a schoolgirl's uniform.

We then hijacked the platform of the country’s biggest bridal fashion show evening: the Bridal Couture Week. As the showstopper of the night, amidst bejeweled adult brides in elaborate gowns, and with the nation's top fashion bloggers recording, out walked on the ramp a little girl wearing a Pakistani schoolgirl's uniform embellished with beautiful traditional bridal motifs. The irony in the piece was unmistakable.

An online petition was launched to advocate a change in law in order to protect young girls, all in an effort to reach lawmakers in the government. 

Effie: How did you know the work worked? What was the most significant or surprising result of the effort? 

JK: The pre-adolescent girl model who ‘gate crashed’ one of Pakistan’s most well attended and high-profile bridal fashion shows, adorned in jewelry and wearing her school uniform along with other glamour models on the ramp, very quickly became mainstream news, both nationally and internationally. In part, this re-ignited a discussion within the National Assembly (parliament) of Pakistan where UN Women assisted in crafting new legislation inspired by best practices from other predominantly Islamic countries where laws have already been passed to outlaw child marriages. If passed, the law will apply nationwide and will be a big win for the women and girls of Pakistan. At present, only the province of Sindh has passed a law where the minimum age of marriage for girls is 18.

Effie: What was the biggest learning(s) you took away from this effort?

AR: We realised that in order to have an effective and memorable impact on the audience, we must deliver our message to them when they are least expecting it, and do it in a way in which the intrusion is welcomed. In order to connect with people on an emotional and authentic level, we not only had to create something highly meaningful that didn’t sound like adspeak, but also had to be strategically accurate. We used the power of fashion design and, by integrating a highly local insight that utilised traditional craft, managed to connect on a very relevant level with an unexpected execution.

Jamshed M. Kazi is the former UN Women Country Representative to Pakistan. He is currently the Country Representative to ASEAN UN Women in Indonesia.

Ali Rez is the Regional Executive Creative Director for Middle East and Pakistan at BBDO. He has been named South Asia Creative of the Year by Campaign Magazine.

Read the full “The Bridal Uniform” case on the Effie Case Database >

Read more posts about Effie Pakistan >