#netnography

[moddisms]

C.C.Creations - Most Recent (Uploaded May 9th 2024, Reviewed 12/06/2025)

Before even properly analysing this video, I want to make the observation that CC Creations is my favourite Star Stabler youtube because they reveal new content before it arrives in the game.

I am not sure how they access the game files - it is not something I have tried to do. For each horse they "Reveal" they use different (often classical) music.

CC Creations always starts their videos with a spoiler warning addendum

Their videos are Timestamped and organized into different sections for ease of access for the watches. [1:24 PM]

OP watermarks their videos [1:26 PM]

uses a shallow focus lens

[1:28 PM]Goes through a meticulous level of care within the spoiler video, showcasing many different aspects of the horse that users may be interested in

There is sometimes a touch of personal fun and humor involved - such as including a section in this video for "long tail appreciation" as the American Saddlebred has an unusual length tail

OP also uses the same endcard for every video - an endcard that uses an outdated character model from the game.

Comments Synopsis:

While videos where the OP is more "present" have comments that have more of a direction towards the OP, these comments seem to be speaking to themselves or to one another. Something I didn't fully anticipate in this section of my research was the level of relelvancy the role of 'self' would have. I knew it was unavoidable but I did not know it would become nearly key. I bring this up now as it has been in the gameplay of StarStable that I have really enjoyed the American Saddlebred, and felt personal sadness to see a near-universal preference for a different breed (the Dutch Warmblood) when discussed in Global chat (when another user inconspicuously asked people to share their favourite between the two). The comments on this video reflect hte dubious response to this breed - with comments such as "It’s like a love hate situation right now I’m so lost". In this breed of horse in particular, there is also a discussion on "humane" treatment, as horses with gaited breeds can sometimes have the gait achieved through inhumane means - I am not particularly versed in my own understanding of this.

"Whew that's a relief it looks really good! They got the gaits spot on and humane lookin. 🎉 They look full of attitude 😂 The movement is very fluid hats off to whoever designed this model honestly.😂'

Another interesting feedback seen through the comments is a range of users being unhappy witht he "idle" animation being incredibly active. It is curious that users are against an active idle animation - would one not enjoy their simulate creature seeming more alive through its animations?

[polling-sonic-fans]

Tumblr Biases

Recieved yet another note on a poll expressing concern that it would be a biased result because the population of tumblr does not reflect all Sonic fans. This is true for all of this blogs polls - they can only, and only aim to, capture data on the Tumblr Sonic community.

A few expected biases that come to mind immediately, that you shouls be aware of interpretting the data from these polls (and many others on this website:

Tumblr seems to have above average incidence of neurodiversity when comparing large polls to global data (See Table 2). This is expected to affect polls regarding narrative readings, specifically in interpretting neurodiversity in characters, and interfan relations/ fandom culture.

Tumblr is known to overrepresent non-hetero sexualities (regrettably, citing buzzfeed here); this might suggest that polls will skew towards reading characters as LGBT, and a preference for same-sex pairings over more typically 'straight' user bases.

Tumblr has a higher proportion of women/ female identifying people, as well as a large non-binary and trans population. Considering that in 2015 Yougov found that more women than men listed Sonic as their favourite video game, (although we cannot extend this data too far - it is out of date, British, and a very specific wording), it could be said that this doesn't impact our polls as much as gaming communities with more men in them, however we should be aware that tumblr has a distinctly smaller community of cisgendered men.

Tumblr is perceived to lean left, although this is a difficult metric to quantify as 'left' is so broad. Still, we should expect polls relating to politics, ethics, and activism can be expected to be affected by this.

70% of tumblr users are Gen Z and Millenials. This should not be a major issue, as it is expected that the majority of Sonic fans will be under the age of 50 at present, but will impact the life stages we expect most users to have hit.

There will be more ways in which the data gained in these polls is biased by hosting on Tumblr. Blogrunner does not have ambitions to host polls on any other site, as this is where it is active. However please consider these and other biases if you intend to use any data gathered here for your own purposes, as well as the following caveats:

The reblogging nature of this site means that polls with small sample size cannot be considered reliable: one large blog might be able to share a poll and encourage their followers to vote in kind with them. I recommend that until polls start reaching 500 votes minimum, they cannot be considered fair representatives of the tumblr Sonic community, and as always the more votes the more reliable.

I am asking polls in English: these questions can only be considered to be reflective of the english speaking population of tumblr.

Polls on tumblr do not allow for changing vote - if wording is complex, votes are more likely to be inaccurate.

Polls regarding characters will include that characters tag, and therefore recieve more traffic from fans of the character who frequent that tag, than those who dislike the character, who may even have it blocked. Same for ships and games people may either follow or block.

That's all that's coming to mind right now. This post will be pinned as a disclaimer, please always do your own research and think critically about the ways in which netnography and survey are limited data points. Thanks.

[tyrannosaurus-trainwreck]

I still can't recommend structured procrastination enough. So far this week I've gotten the fill valves changed out on both toilets, called four different contractors, downloaded and installed WordPress and MAMP, and slogged through a marketing textbook chapter that won't stop using the portmanteau "netnography" (you know, like ethnography, but on the net) solely on the strength of how much I do not want to clean the fucking gutters.

[philomathresearch]

Consumer Insights: 6 Creative Primary Market Research Techniques You’ve Never Tried Before!

In today’s dynamic market landscape, understanding consumer behavior is paramount for businesses striving to stay ahead of the curve. Primary market research serves as the cornerstone for this understanding, providing firsthand insights directly from the target audience. While traditional methods like surveys and focus groups remain valuable, innovation is key to unlocking deeper, more nuanced insights. In this comprehensive guide, we’ll explore seven creative primary market research techniques that you may not have tried before, each offering unique advantages in deciphering consumer preferences, habits, and motivations.

1. Immersive Ethnography

Step into the shoes of your consumers with immersive ethnography. Unlike traditional observational studies, immersive ethnography involves fully immersing researchers into the daily lives of participants. Researchers spend extended periods observing and interacting with subjects in their natural environments, gaining profound insights into their behaviors, routines, and decision-making processes. This technique unveils unfiltered perspectives, allowing researchers to uncover latent needs and desires that may go unnoticed in structured settings.

2. Mobile Ethnography Apps

In an increasingly digital world, mobile ethnography apps offer a convenient and unobtrusive means of gathering real-time insights. These apps empower participants to document their experiences, thoughts, and interactions using their smartphones, eliminating geographical constraints and enabling researchers to capture authentic moments as they unfold. From capturing in-store shopping experiences to documenting daily routines, mobile ethnography apps provide a window into consumers’ lives with unparalleled accessibility and convenience.

3. Netnography

Harness the power of online communities with netnography, a digital ethnographic approach tailored for the digital age. By analyzing online discussions, social media interactions, and user-generated content, researchers can glean valuable insights into consumer sentiments, trends, and brand perceptions within virtual communities. Netnography offers a treasure trove of qualitative data, enabling researchers to uncover emerging patterns, identify influencers, and track market dynamics in real time.

4. Gamified Research Techniques

Transform market research into an engaging experience with gamification. By integrating game elements such as challenges, rewards, and competitions into research activities, gamified techniques captivate participants’ attention and foster deeper engagement. Whether through interactive surveys, virtual simulations, or gamified focus groups, this approach not only enhances respondent involvement but also generates richer data by tapping into participants’ intrinsic motivations and emotions.

5. Sensory Research Techniques

Appeal to consumers’ senses with sensory research techniques that go beyond traditional surveys. From taste tests and scent evaluations to tactile assessments, sensory research immerses participants in multisensory experiences, eliciting detailed feedback on product attributes and sensory preferences. By understanding how sensory cues shape perceptions and preferences, brands can optimize product formulations, packaging designs, and marketing strategies to resonate with consumers on a visceral level.

6. Co-Creation Workshops

Empower consumers to shape the future of your brand through co-creation workshops. By inviting participants to collaborate in ideation sessions, brands can tap into collective creativity and harness diverse perspectives to drive innovation. Co-creation workshops foster co-ownership and build brand loyalty by involving consumers in the product development process from ideation to execution. From generating new product ideas to refining existing offerings, this collaborative approach cultivates a sense of community and fosters lasting relationships with consumers.

Conclusion

Incorporating these innovative primary market research techniques into your research arsenal can revolutionize your approach to consumer insights, unlocking untapped opportunities and driving strategic decision-making. By embracing creativity and experimentation, brands can gain a deeper understanding of their target audience, anticipate market trends, and stay ahead of the competition in today’s ever-evolving marketplace.

At Philomath Research, we specialize in cutting-edge primary market research solutions tailored to your unique needs. Contact us today to learn how we can help you unlock actionable insights and drive business success in the digital age.

FAQs

1. What is immersive ethnography?

Immersive ethnography is a research technique where researchers fully immerse themselves into the daily lives of participants. Unlike traditional observational studies, this approach involves extended interaction and observation in participants’ natural environments to gain profound insights into their behaviors, routines, and decision-making processes.

2. How do mobile ethnography apps work?

Mobile ethnography apps enable participants to document their experiences, thoughts, and interactions in real-time using their smartphones. This method eliminates geographical constraints and allows researchers to capture authentic moments as they unfold, providing a window into consumers’ lives with unparalleled accessibility and convenience.

3. What is netnography and how is it different from traditional ethnography?

Netnography is a digital ethnographic approach that focuses on analyzing online communities, social media interactions, and user-generated content. Unlike traditional ethnography, which involves in-person observations, netnography leverages online data to glean insights into consumer sentiments, trends, and brand perceptions within virtual communities.

4. What are gamified research techniques?

Gamified research techniques incorporate game elements such as challenges, rewards, and competitions into market research activities. This approach transforms research into an engaging experience, enhancing participant involvement and generating richer data by tapping into intrinsic motivations and emotions.

5. Can you explain sensory research techniques?

Sensory research techniques involve immersing participants in multisensory experiences to gather detailed feedback on product attributes and sensory preferences. Techniques may include taste tests, scent evaluations, and tactile assessments, helping brands understand how sensory cues shape consumer perceptions and preferences.

6. What happens in co-creation workshops?

In co-creation workshops, consumers are invited to collaborate in ideation sessions with brands. This approach taps into collective creativity and harnesses diverse perspectives to drive innovation. Participants help generate new product ideas and refine existing offerings, fostering co-ownership and building brand loyalty.

7. Why should I consider using these innovative research techniques over traditional methods?

Innovative research techniques like immersive ethnography, mobile ethnography apps, netnography, gamified research, sensory research, and co-creation workshops offer unique advantages by uncovering deeper, more nuanced insights into consumer behavior. They enable brands to anticipate market trends, stay ahead of the competition, and create products and strategies that resonate more deeply with their target audience.

8. How can Philomath Research help with these techniques?

Philomath Research specializes in cutting-edge primary market research solutions tailored to your unique needs. By incorporating innovative techniques, Philomath Research can help you unlock actionable insights, drive strategic decision-making, and achieve business success in the digital age. Contact us to learn more about how we can support your market research initiatives.

[qnewsau]

TikTok activism: how queer Zimbabweans use social media to show love and fight hate

New Post has been published on https://qnews.com.au/tiktok-activism-how-queer-zimbabweans-use-social-media-to-show-love-and-fight-hate/

TikTok activism: how queer Zimbabweans use social media to show love and fight hate

In Zimbabwe, there is a long held public view that queerness is “unAfrican” and imported to Africa from the west. Even though numerous studies have proven this not to be true, reiterations of this lie by the state has led many to believe that lesbian, gay, bisexual, transgender, intersex and queer (LGBTIQ+) people cannot be Zimbabwean.

Robert Mugabe, the country’s first president, was infamous for his homophobic rhetoric. He often compared gender and sexual minorities to pigs and dogs. Such homophobic utterances further reduced the spaces where LGBTIQ+ people could live and express themselves without fear.

In Zimbabwe, same-sex sexual relations are prohibited and those suspected of engaging in same-sex intimacy can be fined or jailed for up to a year.

As a result, queer love is often made fun of, despised or ignored and queer couples can’t openly show their love.

With public spaces increasingly closed off, LGBTIQ+ people in Zimbabwe have been forced to find alternative avenues to express themselves and to forge communities. This has led to increased visibility in alternative online spaces. These spaces represent a powerful act of resistance, a way for queer Zimbabweans to claim their right to exist and express themselves.

As scholars of queer studies, we examine in our research how LGBTIQ+ Zimbabweans use social media platforms like Instagram and TikTok to imagine new ways of being visible.

For six months, we studied six TikTok accounts within a broader netnography, a research approach where online communities are studied. The six accounts represent diverse forms of queer embodiment. They characterise Zimbabwe’s ethnic, linguistic and class diversity.

Our study focused on how content creators use TikTok for activism, challenging homophobia and defying long held ideas about identities. Their voices, amplified by TikTok, are important in rethinking queerness in this southern African country.

Social media for change

As with movements like #MeToo, LGBTIQ+ individuals have used digital technologies to organise and advocate for social change.

Social media platforms have served as spaces for them to connect, share their stories, create communities, and push for their rights.

In Zimbabwe, queer individuals use social media to assert their belonging in the nation by combining the national flag with the LGBTIQ+ symbol of the rainbow flag, symbolising their identity and struggles. Through hashtags like #ThisFlagIsOursToo, they mobilise for the inclusion of queer people in the national narrative.

@prosexy1 #🇿🇼🇿🇼tiktokin🇿🇦🇿🇦 #🇿🇼🇿🇼tiktokin🇿🇦🇿🇦 #hotgayguyinzimbabwe #🌈🌈🌈 #slayking #🇿🇼🇿🇼tiktokin🇿🇦🇿🇦 #prosexy ♬ original sound – Sammy Tanny

Although it doesn’t have as many users as Facebook and YouTube, we focused on TikTok because of its unique characteristics. Unlike other platforms, TikTok’s algorithm prioritises engagement over follower count, allowing even new creators to find a wide audience. This is important for a marginalised community seeking connection. This accessibility makes it a powerful tool for self-expression and community building within the LGBTIQ+ community.

Prosexy, for example, is a popular TikTok creator who uses the rainbow flag in their posts. Their content challenges traditional gender norms as Prosexy embraces both masculine and feminine elements in their appearance. Their posts, accompanied by hashtags like #hotgayinzimbabwe and rainbow emojis, assert their presence in Zimbabwe and reject the notion that the country is exclusively heterosexual. By sharing content from Zimbabwe and openly expressing their identity, Prosexy advocates for the recognition and acceptance of queer people in the nation.

Queer love as resistance

Some Zimbabweans on social media are showing their love for each other proudly and publicly. They think this can change how people see queer love in Zimbabwe. It’s like they’re sending love letters to the world, saying that queer love is just as important and beautiful as any other kind of love.

Another TikTok user, Mamo, and her partner often share videos of their romantic moments. They kiss, hold hands, and go on dates, showing that love knows no boundaries. They even dress up in traditional African clothes, showing that queer love is part of Zimbabwean culture too.

Seeing queer love on social media is important because it helps make it normal. When social media personalities like Tatelicious, a transgender woman, share their love stories, it shows that queer people are just like everyone else.

At first, people were mean to her online, but now she has a lot of followers who support her and her partner.

Even though some people still react badly to LGBTIQ+ love on social media, it is a way for queer Zimbabweans to speak up and be heard.

Their social media posts aren’t just for fun – they’re a way to fight back against discrimination and show the world that queer love is powerful and important.

Creating safe spaces

We found that social media platforms not only serve as tools for activism but also provide safe spaces for LGBTIQ+ individuals to express themselves freely. Online communities offer support, validation and resources to those who may face rejection and discrimination in their offline lives.

In the absence of spaces in the real everyday world where LGBTIQ+ people can openly and freely discuss such issues, virtual spaces become pivotal. These virtual spaces allow queer Zimbabweans to connect with others who share similar experiences and find a sense of belonging.

The limits of social media

Despite the benefits of social media like TikTok, it’s important to acknowledge that it can also perpetuate discrimination and violence. Queer content creators often face harassment, cyberbullying and abuse in the comments sections of their posts, which can have a negative impact on their mental health. While online spaces offer a degree of physical safety, they also present challenges in combating homophobia and ensuring a supportive environment for all users.

Yet it’s clear from our study that technology and online communities have provided a lifeline for many LGBTIQ+ Zimbabweans, offering them a platform to connect and share experiences. Social media have created alternative spaces of belonging and solidarity. These spaces transcend geographical limitations and provide an escape from homophobia and threats of violence in the real world.

Written by Gibson Ncube, Senior Lecturer, Stellenbosch University and Princess Sibanda, Postdoctoral researcher, University of Fort Hare

This article is republished from The Conversation under a Creative Commons license. Read the original article.

More World News:

Pope Francis apologises after dropping homophobic slur

‘Horrific’: Fears for gay man Manuel Guerrero trapped in Qatar

Arson attack on four lesbian women shocks Argentina

Outrage as Iraq criminalises gay and trans people

For the latest lesbian, gay, bisexual, transgender, intersex and queer (LGBTIQ) news in Australia, visit qnews.com.au. Check out our latest magazines or find us on Facebook, Twitter, Instagram and YouTube.

[xasha777]

In a world woven from the threads of reality and the digital dreamscape, there existed a marvel not bound by the constraints of space or time: the Floret Nexus. As humanity melded with the boundless virtual realms, they perfected the art of Netnography, the meticulous study of cultures born within the network's infinite corridors.

The Nexus was a living allegory of this new age, manifested as the visage of a young girl crowned with a living tower wrapped in verdant ivy and a tapestry of flowers. Her eyes, deep pools of starry cosmos, reflected the knowledge of a thousand cultures, past, present, and those that thrived solely within the digital ether.

They said the girl's mind was the ultimate archive, a repository for the collective memories and experiences of civilizations uploaded into the network. Her thoughts were the wind that whispered through the data streams, her dreams the storms that raged in the cloud. She was the heart of a society that existed in bits and pixels, her consciousness a living netnography of the human condition as it expanded into the virtual.

The tower upon her head was no mere structure; it was a citadel of servers, each window a porthole to a different culture or subculture observed, studied, and preserved. The flowers that adorned her and the tower were not just flora; they were organic interfaces, grown from bio-technical seeds, bridging the gap between the organic and the synthetic.

Scholars would commune with the Nexus through their neural links, diving into the depths of her mind to explore the uncharted territories of human interaction within the Net. The Nexus could simulate any environment, any society, within the petals of her blossoms, allowing for immersive field research without the need for physical travel.

It was during one such expedition that the anomaly was discovered—a digital consciousness that did not originate from any known culture, physical or virtual. It was alien, otherworldly, and it seemed to be reaching out, seeking contact. The Nexus, with her inherent understanding of the network's most arcane dialects, was the liaison between this entity and humanity.

As the scholars delved deeper into the mystery, the skies around the Nexus shimmered with strange hues, data streams visualized as auroras dancing to the rhythm of two civilizations learning of each other. It was the dawn of a new epoch, where the boundaries between science fiction and digital reality blurred into insignificance.

And through it all, the girl with the tower of flowers and knowledge watched silently, a serene sentinel at the crossroads of existence, a guardian of the past, and the herald of the future, her very being a netnographic odyssey in the age of living networks.

[racheldaniel]

A nutty journey to predicting diffusion

The HBS Case "Four Products: Predicting Diffusion" emphasizes the unpredictability of market success for new innovations and the importance of considering factors such as: consumer habits, perceived value, and the readiness of the market to adopt new technologies.

How can we successfully analyze radically innovative or "new to the world" products, understand their market potential, and learn to identify the key factors that could make a new product successful or unsuccessful?

Perhaps we can incorporate what we learned in the last class with the data toolkit. If we were to consider the case's example of Sliced PB, we may think about how the data toolkit can help us:

Ethnography -- when I think about what's taken for granted in the customer journey when it comes to peanut butter, I think people take for granted the smooth glossy gooey texture of peanut butter. While gooey-ness is something that will be difficult to achieve in a PB slice, perhaps when making the slice, we ensure it's as glossy as possible, and even perhaps appears to have some grooves in it like the knife grooves that might appear when you spread peanut butter yourself.

Netnography -- to analyze people's sentiments, perhaps we can start to post PB slice product pictures on Reddit and Twitter to start to gage audiences reactions to a product like this.

Interviews -- perhaps we try to interview people who leave grocery stores, asking them if they are peanut butter users and if so, would they be interested in peanut butter slices? If they are interested, what factors would be important to them when buying PB slices? Ingredients quality? Size or thickness of the slice? Color? Texture?

Focus groups -- I would be hesitant to use focus groups for fear of peer pressure in the room, if one person finds the product "disgusting" or "not classy" would they affect the opinion of someone who could be a potential buyer.

Surveys -- Surveys are a great option to couple with the live interviews. By utilizing consumer surveys, we can understand how consumers currently and historically have consumed peanut butter. In what settings? How is it consumed? What are the most common ways you eat it? This will helps us learn if sliced PB can truly be a viable substitute.

Experiments -- for this method, I would want to see if having slices of a food (i.e. cheese or meat) increase a consumer's consumption of said food category? This would be great to get some causal evidence to back up PB slice's theory.

While there may be a long road to knowing if PB slices are a viable "new to the world" product, there are many tools available that could get us closer to the answer.

[surfacingprofitsinformally]

Netnography

Netnography is one of the newer research methods which collects data from social media, augmented reality, virtual reality and now the metaverse (Kozinets, 2023). This will gain traction in a digitized world and give credibility to social media as a member of digital technology. This qualitative method is going to help businesses better understand their customers with their preferences in both…

[mirandamckenni1]

Liked on YouTube: Netnography's role in studying contemporary Paganism || https://www.youtube.com/watch?v=1JQO1TGsAEU || #netnography #paganism #pagan RECOMMENDED READINGS Kozinets' Netnography https://amzn.to/3CoINZW Hine's Ethnography for the Internet https://amzn.to/3X4Sc23 Cowan's Cyberhenge: Modern Pagans on the Internet https://amzn.to/3oWfOJE MY SET UP Canon 90D camera https://amzn.to/3yQclh0 Canon EF-S 18-55mm f/3.5-5.6 https://amzn.to/3JjU1BS Teleprompter https://amzn.to/3linWCB Shure SM7B Microphone https://amzn.to/3Jm5IYK Microphone stand https://amzn.to/3FueJOn lights https://amzn.to/3Zdk8k1 REFERENCES Cartledge, M. J. 1962- (2023) ‘Empirical Theology as Theological Netnography: Methodological Considerations’, Journal of empirical theology, vol. 35, no. 2, p. 187. Hine, C. (2007) ‘Connective Ethnography for the Exploration of e-Science’, Journal of Computer-Mediated Communication, vol. 12, no. 2, pp. 618–634 [Online]. DOI: 10.1111/j.1083-6101.2007.00341.x. Kozinets, R. V. (2015) ‘Netnography’, in The International Encyclopedia of Digital Communication and Society, John Wiley & Sons, Ltd, pp. 1–8 [Online]. DOI: 10.1002/9781118767771.wbiedcs067 (Accessed 29 May 2023). Murchison, J. M. and Coats, C. D. (2015) ‘Ethnography of Religious Instants: Multi-Sited Ethnography and the Idea of “Third Spaces”’, Religions, Multidisciplinary Digital Publishing Institute, vol. 6, no. 3, pp. 988–1005 [Online]. DOI: 10.3390/rel6030988. Rodrigues, D. (2023) ‘How to Study Religion? Notes on Research Methodology in the Context of Latin American Religions’, International Journal of Latin American Religions [Online]. DOI: 10.1007/s41603-022-00188-0 (Accessed 29 May 2023). BECOME MY PATRON! https://ift.tt/pqT5Uki ONE-OFF DONATIONS https://ift.tt/4iSH3Ud JOIN MEMBERSHIPS https://www.youtube.com/channel/UCPSbip_LX2AxbGeAQfLp-Ig/join MY MERCH https://ift.tt/fQVLgZM or SUPER THANK me in the comments! FOLLOW ME: Instagram (angela_symposium), Twitter (@angelapuca11), TikTok (Angela's Symposium). Music by Erose MusicBand. Check them out!

[angelasymposium]

Ever wondered how modern researchers get their insights about secretive and intriguing online Pagan communities? Curious about the cutting-edge field of netnography? Join us as we delve into the fascinating intersection of culture, religion, and the digital world! Don't miss out on the chance to uncover hidden realms of knowledge. Click the link, get cozy, and prepare for a magical journey into the heart of contemporary Paganism. Like, comment, and share with your fellow knowledge seekers! 💫👩‍💻👨‍💻🌍 👉 Link to video: https://youtu.be/1JQO1TGsAEU #Paganism #Netnography #OnlineResearch #DigitalEthnography

[moddisms]

Amelia Dreambell - Most Recent (at the time of 05/25/2024)

Discussed 12/06/2024

lots of quick-cutting and talking as the user, not as her "in persona" character

[12:44 PM]shader being used to modify and improve the colours

a little bit of a glimpse into the users real life - "i just got a new job"

sets a budget of $5000 Sc (an equivalent of approx $69.95 NZD)

self-satires the only thing on their mnind is "pixel horses, like a freak", shows a screenshot of their desktop which includes a still image of a horse and arthur morgan, famous character from another popular 'horse game' red dead redemption 2

faces the camera in "shocking" statement: "i already have all of them!" in relation to the shire horses

immersion breaking - "my landscapers are outside"

[12:55 PM]"my boyfriend is scared of spiders so i bought him a shirt with a giant spider on it" - op mentions boyfriend fairly often

[12:57 PM]"i just love horses, I love horses so much it makes it hard for me to distinguish if it's ugl or - ok, i hate that" (about a horses gait)

"I will probably never do this again"

[12:59 PM]"i guess it kind of makes me feel guilty, like im bragging"

[1:00 PM]very quiet piano music in the background

[1:01 PM]includes an outro with exit music, other videos, and names

Comments Synopsis:

Some information about observations made in the video. For example: OP mentions not knowing why the welsh ponies have "little braids" in their hairs and a commenter discusses that it is a tradition in horse showmanship to add a plait for the welsh ponies to define face structure. Comments are often talking at the OP and expressing love and admiration. Some users

Current Synopsis:

An interesting video that seems to sit along the trend of 'haul' and 'shopping spree' videos that are popular on YouTube (especially in relation to clothing - or at least that's what my algorithm dredges up for me, which makes sense). The "relaxed" style of OP's dialogue sits at a contrast to the clear effort put into editing the video. Even on a more "relaxed" video (in contrast to her 'RRP' videos that use plot, framing, et cetera), her video is still using cuts and editing to appear more seamless and audio effects for humor and atmosphere.

[cdgruppo12]

Netnography: La comunità del fantacalcio

Abbiamo avuto il piacere di discutere di fantacalcio con Pietro Venturini, studente universitario all’USI di Lugano. Gli abbiamo dunque posto alcune domande per capire meglio il mondo del fantacalcio e la sua posizione/partecipazione in esso.

Cos'è la comunità/gruppo del fantacalcio?

“Il gruppo del fantacalcio è un insieme di persone appassionate di calcio,  questa comunità è formata per la maggioranza da componenti maschili anche se sono presenti alcune femmine.”

Come si fa a trovare o accedere a questo gruppo (quale sito/piattaforma/ecc.)?

“Per accedere al gruppo del fantacalcio basta avere l’app Instagram e cercare la pagina @sosfantacalcio, la quale è aperta al pubblico. Nella bio c'è un link che rimanda al download dell’applicazione principale, perciò basta avere una connessione internet.”

Link pagina Instagram:

https://instagram.com/sosfantacalcio?igshid=NTc4MTIwNjQ2YQ==

Link applicazione:

https://apps.apple.com/ch/app/leghe-fantacalcio-serie-a-tim/id977629806?l=it

Qual è la storia di questo gruppo? Come è nato e come è cambiato nel tempo?

“Il gruppo SOS Fanta è stato creato nel luglio del 2015 ed è nato come un punto di riferimento per tutti i fantallenatori. Si tratta di un gruppo di “malati” di fantacalcio che è pronto ad andare in soccorso di chi ha bisogno di aiuto: chi schierare alla prossima partita? Meglio il giocatore x o il giocatore y? Quando torna a giocare l’infortunato? La pagina è nata per dare dei consigli sui giocatori, indicazioni sulle formazioni e decisioni sugli assist. La pagina lavora 24 ore su 24 per dare un’occhiata continua a quello che succede nel mondo del calcio.”

“La pagina nel tempo è rimasta uguale nel modo di divulgare le informazioni e nel dare consigli ma ha cambiato la grafica dei post e delle storie. Ad esempio le foto dei giocatori sono più professionali e la grafica è più accattivante.”

Quale gergo dovrebbe conoscere il ricercatore per essere in grado di capire ciò che i membri del gruppo dicono?

“Il ricercatore deve conoscere i termini usati per poter giocare al fantacalcio: Bonus; malus; +3; -3; +1; -1; -0,5; assist; porta inviolata; modificatore; gol vittoria; fasce goal; cambio modulo; asta; budget, fanta-allenatore; fantavoto; fantamedia; Sv; Var, Mantra.”

“Questi termini elencati hanno diverse funzioni. Ad esempio servono per poter svolgere l’asta iniziale per aggiudicarsi i giocatori che verranno usati nel corso del campionato. Oltre all’asta questi termini servono anche per capire cosa accade durante le partite, +3 è quando fai goal, -3 se sbagli un rigore o se il tuo portiere subisce tre gol.”

“In merito alle emoji bisogna conoscere questi simboli che servono per capire cosa sta succedendo durante e dopo la partita:”

“Il “pallone da calcio con la X rossa” significa che il portiere ha preso gol. Mentre il “cartellino giallo” è ammonizione, il “pallone da calcio con il visto verde” appare se il tuo giocatore fa gol, il “guanto con la stella” significa che il mio portiere non ha preso gol, la “scarpa” che può variare di colore (oro, marrone, grigio) significa che il mio giocatore ha fatto assist.”

“L'area di rigore con un visto” significa che il tuo giocatore ha segnato un calcio di rigore, la stessa cosa con una “X” appare  quando viene  sbagliato. Infine il “guanto” significa che il tiro è stato parato. Lo scudetto appare quando vinci il campionato.”

Ci sono sottogruppi all'interno della comunità? Quali sono?

“Sì, sono presenti dei sottogruppi all’interno della comunità. Il gruppo principale sono tutti gli utenti che seguono la pagina e che giocano al fantacalcio nell’app ufficiale. All'interno di questo gruppo ci sono tanti sottogruppi che sono le varie leghe composte da 8 o 10 giocatori che organizzano un proprio campionato.”

Con parole tue, come descriveresti la comunità? Quali sono i suoi obiettivi e valori?

“Secondo me la comunità del fantacalcio è estremamente ossessiva verso il gioco ed è esageratamente in disaccordo con i pagellisti, ovvero coloro che mettono i voti ai giocatori e decidono in che modo dare gli assist. Gli obiettivi sono di inglobare sempre più gente nel mondo del fantacalcio e di conseguenza del calcio stesso. D’altro canto il fantacalcio esalta valori come fiducia e intelligenza tattica, perché bisogna cercare di schierare la migliore formazione possibile ogni settimana.”

Esplorazione della comunità dal nostro punto di vista:

Uno degli aspetti principali che un utente estraneo alla community capisce navigando sulla pagina di @sosfantacalcio è che il gioco del fantacalcio non è un semplice gioco a scopo di divertimento, ma è molto più serio di quanto sembri. Dietro al fantacalcio ci sono diverse strategie, come la gestione del budget prima dell’asta iniziale, e prima di ogni partita escono le probabili formazioni e le statistiche dei vari giocatori per capire come formare la propria squadra. Scorrendo i post, abbiamo scoperto inoltre che la pagina pubblica un contenuto ogni tre ore circa e ad oggi ha pubblicato 11.4 mila post, che per noi sono tantissimi. In termini di fan, navigando sulla pagina si scopre quanto sia vasta la community, che conta più di 315 mila follower, e abbiamo inoltre capito che ci sono due tipologie principali di fan all’interno della comunità del @sosfantacalcio. Ci sono i follower (o casual fan) che interagiscono con il contenuto reagendo agli stimoli degli autori. Infatti, diversi utenti commentano rispondendo alle numerose call to action che i creatori della pagina inseriscono come descrizione in quasi ogni post, come per esempio: “Lautaro è il migliore dopo Osimhen?” Ci sono poi i fan collezionisti, ovvero super-consumatori che hanno un alto coinvolgimento emotivo e intellettuale. Questi sono quelli che Pietro precedentemente ha definito “esageratamente ossessivi” nei confronti del fantacalcio, ed infatti commentano molto spesso insultando gli altri utenti, contestando, commentando ogni singolo post con più commenti etc. Abbiamo inoltre scoperto che l’obiettivo principale degli utenti facenti parte della community è vincere il proprio “mini campionato” e di conseguenza vincere anche soldi. Ci viene da pensare che, essendo il fantacalcio un gioco in cui si scommette del denaro, questa pagina potrebbe contribuire alla dipendenza da gioco d’azzardo. 

Per gli outsiders del Fantacalcio è davvero complicato tentare di comprendere il significato e il funzionamento delle diverse impostazioni dell’applicazione, così come i post che possono essere sviluppati su tale argomento o i diversi termini tecnici utilizzati per descrivere le componenti e situazioni che vengono a crearsi. In primo luogo è importante notare la presenza di termini del tutto inusuali per chi non è abituato a vivere questa esperienza e a far parte di fandom communities legate alla sfera del calcio immaginario. Tra questi possiamo annoverare parole derivate dalla fantascienza e dall’immaginario utopico come: fantasquadra, fantagiocatore, fantallenatore, asta, sistema di punti, cambio di modulo, statistiche del giocatore, bonus e malus e molte altre.

In secondo luogo è altrettanto fondamentale notare che molto spesso questi termini tecnici vengono utilizzati congiuntamente a voler formare dei posts che risultano doppiamente complessi da comprendere appieno: oltre alla già presente difficoltà di capire i termini utilizzati in esso. Si può comunque evidenziare come siano particolarmente complicati due termini tra tutti quelli sopracitati: bonus e malus. Queste due parole sono molto complicate da spiegare a chi non segue il Fantacalcio e ancor di più a chi non segue il calcio, dal momento che racchiudono non una, ma una moltitudine di situazioni. Nel caso specifico “bonus” si utilizza per descrivere situazioni positive come un giocatore della propria fantasquadra che segna, un gol non subito, nessuna ammonizione o espulsione, nessun rigore tirato male, rigori parati e assist. Il termine malus è comunemente usato invece per situazioni opposte a queste ultime.

Una delle sfide che si potrebbero incontrare se si volesse studiare a fondo questa comunità potrebbe essere il fatto che ci sono molti gruppi che organizzano il loro campionato. Quindi risulterebbe difficile raccogliere e confrontare dati e informazioni. Infatti non è per nulla  facile accedere alle diverse sottocomunità per poterle studiare. Sarebbe inoltre un lavoro complicato riuscire a gestire tutte le informazioni disponibili che vengono pubblicate di continuo. Infine ci sarebbero anche dei limiti geografici, per via della localizzazione molto sparsa delle sottocomunità e dei loro campionati.

Dal punto di vista etico invece potrebbero presentarsi dei problemi legati alla privacy e alla sicurezza riguardanti l’utilizzo dei dati personali e sensibili dei partecipanti al fantacalcio. È importante che le ricerche sulla comunità del fantacalcio rispettino i diritti e la privacy dei membri delle sottocomunità. Bisognerebbe anche stare attenti a evitare i pregiudizi, conducendo una ricerca oggettiva e distaccata. Infine per quanto riguarda l’utilizzo delle informazioni si dovrebbe decidere se censurare dati sensibili come i nomi dei partecipanti e se chiedere il consenso informato a tutti quanti i membri, invece dei soli amministratori, il che potrebbe risultare molto dispendioso.

[cathfern]

Using diverse data toolkits to get into the heads of customers

When the topic is thorny, it’s important to get into the heads of customers to rely on a diverse set of the data toolkits. For beauty products, can you observe customers shopping? Can you ask customers to report what is in their beauty cabinet? Can you ask what aspects of their appearance do they spend the most time, money and concern on? Additionally, this would be an interesting place to use a netnography. What are people saying in reddit channels focused on beauty? What do the top beauty YouTubers have to say? With a thorny issue like this, it would also help to understand what are beauty interventions that turn customers off and why. Additionally, what are brand associations that people dislike? The answers to all of these questions should be weighed against what are the values of the brand and are playing into different beauty trends or ideals in line with the value of the brand.

This made me think of how Pinterest decided to ban weight loss ads. This decision was made in response to the danger of these products and the promotion of unobtainable beauty ideals.

[elicohen]

Burberry Repositioning

Burberry did a great job of repositioning and centralizing control of their brand from a tired outwear manufacturer into an aspirational luxury lifestyle brand. Their clear vision and set of goals were critical to their success. A well-defined strategy that involved reducing the number of SKUs, redefining designs, expanding the brand portfolio, and introducing a new concept helped communicate the rebranding and new image.

What's even more surprising for me is that they achieved this without compromising the iconic trench coat and check pattern at the center of their branding strategy.

As Burberry moves forward, they face a number of key decisions to make to maintain their current state while expanding the brand further. For new products like their childrenswear line and footwear expansion, I believe Burberry can leverage experimental testing through mini launches in specific countries to gather customer data and feedback before deciding on the overall launch. Along with running data analytics on the data collected, tools like ethnography and netnography can provide valuable insights into the customer’s experience, enabling Burberry to make more informed decisions about such product launches.

New products and launches should remain aligned with the brand’s current strategy, which have allowed Burberry to be in a unique position in the strategic frontier.

[medicine-art]

The painting "Devushki" in the technique netnography

http://medicine-art.tumblr.com

Netnography is an interesting drawing technique threads. Often all draw with pencils, markers and get a line on a sheet of paper. In this technique lines are formed after bonding the filaments. On the basis of applied glue and the selected picture step by step is filled with layers of strings. Better to use a wooden skewer to line it turned out a smooth, close fit to each other. And stick perfectly to miss some hard to reach places of work. This is an incredibly exciting technology. If you take the basis 50x40 cm, it will be busy few weeks interesting. Picture size 15x20 cm will do for a couple of days. This painstaking work requires concentration and perseverance. But the result justifies the time spent. Today you will learn how to make a picture of 5 sovushek sitting on a large tree with a cobweb.

To build it you need to prepare the following subjects: - a sheet of chipboard the size of 30x40 cm (can be bought ready-made frame with a tight base); - thread crochet a variety of colors (better to take all the same thickness); - PVA glue or any water-resistant polymer glue; - scissors; - wooden skewers; pencil; images of owls.

Step 1. First, you need to use the pencil to draw a large tree with branches. Pick up in Internetе image sovushek (better to take coloring more cartoonish), print them on the sheet to the height of each does not exceed 8 cm then cut out the drawings and glue them on a background sheet. And you can move the picture (draw with pencil), but what if under the threads nothing to be seen.

Step 2. Now take the black thread, glue and a wooden skewer. Apply glue to the places where you traced the image with a pencil and glue the thread. Now you create the outlines of the drawings. Wand correct thread that it goes on evenly and tightly to the base. The owls also need to glue the black thread in those places where there is the main (bold) line.

Step 3. Once the outlines are dry, you can start drawing. You need to fill out parts of the images. For this it is necessary to lubricate the work piece (the tree trunk) with glue and start to glue strings. Each is important to attach very tightly to the previous one, trying not to leave blank space. Filament at the base, it is better not to wrap, and trim. Also start painting and images of owls. Birds it is better to make a bright and colorful so that the picture was more interesting. At this stage, it is logical to do and cobweb, the moon and stars.

Step 4. Now you should make the background work. It is better to take dark blue thread. This phase is the most laborious and time-consuming. You must fill all available space basis. Move gradually, it is better to spread the adhesive separate sections and alternately fill them with threads.

You only have to wait until all the threads are good to dry, to insert the work in a frame, hang it in the most prominent place and enjoy their work.