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Netnography
Netnography is one of the newer research methods which collects data from social media, augmented reality, virtual reality and now the metaverse (Kozinets, 2023). This will gain traction in a digitized world and give credibility to social media as a member of digital technology. This qualitative method is going to help businesses better understand their customers with their preferences in both…
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Netnography
Netnography is one of the newer research methods which collects data from social media, augmented reality, virtual reality and now the metaverse (Kozinets, 2023). This will gain traction in a digitized world and give credibility to social media as a member of digital technology. This qualitative method is going to help businesses better understand their customers with their preferences in both…
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