#myextraordinarylife

[starcrossed89]

Blog Tour Review: My (Extra)Ordinary Life

Blog Tour Review: My (Extra)Ordinary Life @WriteBecsWrite @TeamBATC #MyExtraOrdinaryLife #blogtour #review #books #bookblogger

This is Rebecca Ryan’s debut book and well you wouldn’t think so. She writes like a seasoned author Emily is very relatable. Without being too obvious she is just your average person. She has an average job and lives what she perceives as a very boring life. I think we have all been there thinking that we should be more than we are. Emily has the added pressure that she believes her twin sister…

[michaeltheexceptional]

Am very grateful to all those who have reignited my flame. #highperformancehabits #livingyourdream #rankmakers #livenow☀️ #Livingyourdream #livinghealthier #Livetoday #myweightlossprogress #myweightlossjourney2019 #mysuccessstory #myweightlosstransformation #myweightlosstory #myextraordinarylife https://www.instagram.com/p/B3lYfZqpLgN/?igshid=1osnf2ckbo6sk

[marceguima-blog]

Sometimes it seemed That of believing so much In everything we think so true We would have the whole world And even a little more We would make desert forest And crystal diamond pieces But now I realize that your smile is different that sounds almost hurt I did not want to see you as I want your strength as it was before What you have alone is yours, and it's not worth it, hujir And not feel anything Sometimes it seemed like it was just improvising And the world would then be an open book Until the day comes when you try to have too many The easy sale had it price I know it's all sense I want to have someone to talk to Someone then that does not use what I said against me Nothing else will hurt me It's just that I've got used to it With the wrong way I followed and my own law I know what it was And I have the luck of others How do I know that you also have #thisisme #thisismylife #pluzsizequeen #andreadoria #english #legioominiavinciturbana #legiaourbana #legiãourbana #myextraordinarylife #life #queroteralguemcomquemconversaralguemquedepoisnãouseoqueeudissecontramim (at Marcelo Guimaraes Services Miami)

[ritaanggoro]

Back to routines as a mother of 3, a wife, a daughter and a home office worker. Cooking, cleaning the house and all the household preparations thingy. Escorting Papa and talked about everything after a while was really a great way in starting my week. A cup of hot chocolate during the pouring rain, is a great bonus in finishing my innovation report, immersion proposal, HRD Leadership Training, Youth Leadership Modul and an article for my blog while waiting my youngest comes home. I feel loved and beyond blessed. Alhamdulillah...... #hotchocolate #rain #myextraordinarylife (at Indonesia Creative Education Institute)

[mmvickers]

I have had exactly all 10 of these things happen to me, and... I was extremely uncomfortable each and every time. My favorite was a lady who stood on an automatic door opener so I could go through the door. There was no room to go through the door because she was standing on the automatic mat. She then explained (very slowly) to me that she was holding the door open for me, as if I was mentally off as well. Still I smiled because she was trying to help but really...?!!

[davisgordonc]

Häagen-Dazs Scoops Up ‘Extraordinary’ Brand Refresh

Authenticity hasn’t been a long suit of the Häagen-Dazs brand. For example, its name—which sounds like something straight out of Scandinavian mythology—is actually a made-up moniker that was meant to inspire just such a brand impression for an ice cream that was born in the Bronx and first sold in Brooklyn, NY.

But given the importance of true and relatable stories, and sublime values, to brands in the millennial era, the General Mills-owned premium ice cream line has launched the biggest brand overhaul in its 56-year history, including a new logo, fresh packaging, plans to overhaul its more than 800 stores around the world and a new advertising campaign. Its new tagline: “Everyday Made Extraordinary.”

The global ad campaign kicked off in the UK in May (ahead of its second year as the official ice cream of Wimbledon), introducing Pharrell Williams’ “Come Get It Bae” as the soundtrack in a playful, sporty, wholesome-yet-winking way.

The Wimbledon partnership continued its “Lose Yourself” theme from last year, and included a limited edition strawberries and cream flavor for attendees with the Björn Borg Swedish fashion brand, featuring an exclusive flavor, clothing and a pop-up event from July 5-7. The brand noted in its press release,

The Häagen-Dazs X Björn Borg limited edition will be available during The Championships Fortnight within the Grounds, and ice cream lovers can also get their hands on the single serve ice cream via Amazon Prime Now. The multipack is available at Sainsbury’s across the U.K. Both formats will retail during the tennis season from end of June to end of July, so take a trip to Sainsbury’s or go to Amazon Prime now!

Bjorn Borg X Haagen Dazs pop up open today! #Extraordinaryserve #Strawberriesandcream #bbxhdpopup http://pic.twitter.com/e1X19LdZTD

— Häagen-Dazs UK (@haagendazsuk) July 5, 2017

//platform.twitter.com/widgets.js

My Strawberries are extraordinary and the cool guys @bjornborg even created a special design for me to celebrate our mutual love of tennis. Come and get me! #HaagenDazs #BjornBorg #Extraordinaryserve #Strawberriesandcream

A post shared by Häagen-Dazs UK (@haagendazsuk) on Jul 10, 2017 at 8:38am PDT

//platform.instagram.com/en_US/embeds.js

Fall in love with my extraordinary strawberries and cream. Come get me! #HaagenDazs #Extraordinaryserve #Strawberriesandcream #Wimbledon

A post shared by Häagen-Dazs UK (@haagendazsuk) on Jul 13, 2017 at 7:43am PDT

//platform.instagram.com/en_US/embeds.js

The “extraordinary” brand refresh continues rolling out across the world—except in the US, even though that’s where the brand originated—by next summer, Business Insider reported.

As part of its new brand platform, Häagen-Dazs also highlights its heritage by telling the the story of founder Reuben Mattus (above), whose original Brooklyn store reopened as a pop-up last summer:

Häagen-Dazs has been making ice cream like no other since 1961. Our founder, Reuben Mattus’ vision was to make the best ice cream in the world using high quality, carefully selected ingredients. Follow our journey, from 1961 Brooklyn, to today where Häagen-Dazs is a global icon in over 90 countries.

Another version connects its origins to its “extraordinary” positioning:

Häagen-Dazs has been making ice cream like no other since 1961. Our founder, Reuben Mattus’ vision was to make the best ice cream in the world using high quality, carefully selected ingredients. The Häagen-Dazs philosophy remains the same to this day, constantly creating new moments of wonder and making everyday extraordinary.

The new videos for TV and digital highlights young people making everyday “extraordinary” through ice cream. Its updated logo has been cast in burgundy rather than gold, black and white. Its new packaging has been designed by a dozen up-and-coming artists from around the world.

It’s also playing up its sustainability commitment to bees, dedicating its 2017 free cone day to them and creating a VR experience to educate consumers about their plight:

Bees pollinate one third of the world’s crops. Without them, there would be no almonds in our Rocky Road, no raspberries in our White Chocolate Raspberry Truffle, no cherries in our Cherry Vanilla. That’s why we’re working directly with our farmer suppliers to change the ways our ingredients are grown to make them safer for bees.

Häagen-Dazs’s sales have continued to grow along with those of the delicious category, no doubt helped by its slightly suggestive ads starring actor Bradley Cooper.

But eager to fortify its winning brands at a time when some stalwarts such as Yoplait have been stumbling, General Mills wants to shake up Häagen-Dazs’ somewhat stuffy reputation and also react to growing and new competition in ice cream that ranges from Unilever’s premium Magnum brand of ice cream bars (which has been attracting notice through pop-ups) to Halo Top, a surprise hit low-sugar startup.

And brand stewards believe that a stronger storytelling approach is one way to do so. “The world of luxury is changing,” Jennifer Jorgensen, Häagen-Dazs’ vice president and marketing director, told BI. “It isn’t as much about conspicuous consumption any more, it’s more about craftsmanship, authenticity and the story behind the brand. The brand just wasn’t representing what consumers wanted it to be anymore. We knew we needed to modernize.”

In many ways Häagen-Dazs has remained ahead of its time. Its ingredients, for instance, are all-natural, and there are no GMOs, preservatives, artificial emulsifiers or stabilizers—all on trend for global consumers who want to make even indulgences as healthy as possible.

Still, it bears watching one experiment currently underway just in Canada: a line of alcohol-filled ice cream flavors called Häagen-Dazs SPIRITS – “an indulgent combination of classic desserts and premium spirits.” The tagline: “Indulge Responsibly.”

Interestingly, the Häagen-Dazs UK kick-off also included an alcohol-infused event designed for Instagram.

The immersive, multi-sensory and Instagrammable pop-up brand experience (with Bombas & Parr) was held on May 19th in London. “My Extraordinary Life” invited social media photo-happy fans to explore a lounge room “integrating the latest cross-modal science to create a choreographed feast for all the senses.”

Strawberry cheesecake with a generous helping of sprinkles That was my ice-cream choice last night at the @haagendazsuk party, which added a colourful sugar rush to my Thursday #AuroraStoriesinLondon #Myextraordinarylife

A post shared by Victoria Metaxas (@victoriametaxas) on May 19, 2017 at 8:18am PDT

//platform.instagram.com/en_US/embeds.js

According to Urbanologie,

Once the quest is complete, you are invited to relax in a plush bar area with a complimentary Häagen-Dazs cocktail perfectly matched to bespoke ice cream canapés. Each guest can enter a one-off competition, upload their best photographs using the hashtag #MyExtraordinaryLife. The winner of each session will see their face 3D scanned and re-created into a bespoke Häagen-Dazs ice cream bar.

As General Mills described it in a blog post,

“My Exträordinary Life,” a one-day event on May 19, brought people through a series of interactive rooms inspired by Häagen-Dazs embellishments and moments. These included an infra-red ice cream zone, an ice-capade station, ice cream garnish station and specially created ice cream cocktails and canapes to bring alive the modern luxury gourmand aspect.

I won the photo competition at Bompas & Parr: My Extra Ordinary Life the other week at their very fun extraordinary pop up event with so much HäagenDazs to eat. The prize was my face made out of icecream. In the collage you can see my icecream face plus my winning photo of a teapot and icecream entitled "just brewing a icecream". I can now literally lick and eat my face plus I have a mould to keep on recreating my face in icecream. Thank you Bompas & Parr Love Pop Ups – London is a community of bloggers, reviewers, instagram users and Twitter users. Go to http://ift.tt/2uBImdJ to find out more about us. #MyExtraOrdinaryLife #HäagenDazs #BompasandParr #London #icecream #face #eat #lick #chocolate #love #vanilla #lollipop #pop #popup #event #photo #teapot #competition #winner #love

from WordPress http://ift.tt/2u2LuxH via IFTTT

[markjsousa]

Häagen-Dazs Scoops Up ‘Extraordinary’ Brand Refresh

Authenticity hasn’t been a long suit of the Häagen-Dazs brand. For example, its name—which sounds like something straight out of Scandinavian mythology—is actually a made-up moniker that was meant to inspire just such a brand impression for an ice cream that was born in the Bronx and first sold in Brooklyn, NY.

But given the importance of true and relatable stories, and sublime values, to brands in the millennial era, the General Mills-owned premium ice cream line has launched the biggest brand overhaul in its 56-year history, including a new logo, fresh packaging, plans to overhaul its more than 800 stores around the world and a new advertising campaign. Its new tagline: “Everyday Made Extraordinary.”

The global ad campaign kicked off in the UK in May (ahead of its second year as the official ice cream of Wimbledon), introducing Pharrell Williams’ “Come Get It Bae” as the soundtrack in a playful, sporty, wholesome-yet-winking way.

The Wimbledon partnership continued its “Lose Yourself” theme from last year, and included a limited edition strawberries and cream flavor for attendees with the Björn Borg Swedish fashion brand, featuring an exclusive flavor, clothing and a pop-up event from July 5-7. The brand noted in its press release,

The Häagen-Dazs X Björn Borg limited edition will be available during The Championships Fortnight within the Grounds, and ice cream lovers can also get their hands on the single serve ice cream via Amazon Prime Now. The multipack is available at Sainsbury’s across the U.K. Both formats will retail during the tennis season from end of June to end of July, so take a trip to Sainsbury’s or go to Amazon Prime now!

Bjorn Borg X Haagen Dazs pop up open today! #Extraordinaryserve #Strawberriesandcream #bbxhdpopup http://pic.twitter.com/e1X19LdZTD

— Häagen-Dazs UK (@haagendazsuk) July 5, 2017

My Strawberries are extraordinary and the cool guys @bjornborg even created a special design for me to celebrate our mutual love of tennis. Come and get me! #HaagenDazs #BjornBorg #Extraordinaryserve #Strawberriesandcream

A post shared by Häagen-Dazs UK (@haagendazsuk) on Jul 10, 2017 at 8:38am PDT

Fall in love with my extraordinary strawberries and cream. Come get me! #HaagenDazs #Extraordinaryserve #Strawberriesandcream #Wimbledon

A post shared by Häagen-Dazs UK (@haagendazsuk) on Jul 13, 2017 at 7:43am PDT

The “extraordinary” brand refresh continues rolling out across the world—except in the US, even though that’s where the brand originated—by next summer, Business Insider reported.

As part of its new brand platform, Häagen-Dazs also highlights its heritage by telling the the story of founder Reuben Mattus (above), whose original Brooklyn store reopened as a pop-up last summer:

Häagen-Dazs has been making ice cream like no other since 1961. Our founder, Reuben Mattus’ vision was to make the best ice cream in the world using high quality, carefully selected ingredients. Follow our journey, from 1961 Brooklyn, to today where Häagen-Dazs is a global icon in over 90 countries.

Another version connects its origins to its “extraordinary” positioning:

Häagen-Dazs has been making ice cream like no other since 1961. Our founder, Reuben Mattus’ vision was to make the best ice cream in the world using high quality, carefully selected ingredients. The Häagen-Dazs philosophy remains the same to this day, constantly creating new moments of wonder and making everyday extraordinary.

The new videos for TV and digital highlights young people making everyday “extraordinary” through ice cream. Its updated logo has been cast in burgundy rather than gold, black and white. Its new packaging has been designed by a dozen up-and-coming artists from around the world.

It’s also playing up its sustainability commitment to bees, dedicating its 2017 free cone day to them and creating a VR experience to educate consumers about their plight:

Bees pollinate one third of the world’s crops. Without them, there would be no almonds in our Rocky Road, no raspberries in our White Chocolate Raspberry Truffle, no cherries in our Cherry Vanilla. That’s why we’re working directly with our farmer suppliers to change the ways our ingredients are grown to make them safer for bees.

Häagen-Dazs’s sales have continued to grow along with those of the delicious category, no doubt helped by its slightly suggestive ads starring actor Bradley Cooper.

But eager to fortify its winning brands at a time when some stalwarts such as Yoplait have been stumbling, General Mills wants to shake up Häagen-Dazs’ somewhat stuffy reputation and also react to growing and new competition in ice cream that ranges from Unilever’s premium Magnum brand of ice cream bars (which has been attracting notice through pop-ups) to Halo Top, a surprise hit low-sugar startup.

And brand stewards believe that a stronger storytelling approach is one way to do so. “The world of luxury is changing,” Jennifer Jorgensen, Häagen-Dazs’ vice president and marketing director, told BI. “It isn’t as much about conspicuous consumption any more, it’s more about craftsmanship, authenticity and the story behind the brand. The brand just wasn’t representing what consumers wanted it to be anymore. We knew we needed to modernize.”

In many ways Häagen-Dazs has remained ahead of its time. Its ingredients, for instance, are all-natural, and there are no GMOs, preservatives, artificial emulsifiers or stabilizers—all on trend for global consumers who want to make even indulgences as healthy as possible.

Still, it bears watching one experiment currently underway just in Canada: a line of alcohol-filled ice cream flavors called Häagen-Dazs SPIRITS – “an indulgent combination of classic desserts and premium spirits.” The tagline: “Indulge Responsibly.”

Interestingly, the Häagen-Dazs UK kick-off also included an alcohol-infused event designed for Instagram.

The immersive, multi-sensory and Instagrammable pop-up brand experience (with Bombas & Parr) was held on May 19th in London. “My Extraordinary Life” invited social media photo-happy fans to explore a lounge room “integrating the latest cross-modal science to create a choreographed feast for all the senses.”

Strawberry cheesecake with a generous helping of sprinkles That was my ice-cream choice last night at the @haagendazsuk party, which added a colourful sugar rush to my Thursday #AuroraStoriesinLondon #Myextraordinarylife

A post shared by Victoria Metaxas (@victoriametaxas) on May 19, 2017 at 8:18am PDT

According to Urbanologie,

Once the quest is complete, you are invited to relax in a plush bar area with a complimentary Häagen-Dazs cocktail perfectly matched to bespoke ice cream canapés. Each guest can enter a one-off competition, upload their best photographs using the hashtag #MyExtraordinaryLife. The winner of each session will see their face 3D scanned and re-created into a bespoke Häagen-Dazs ice cream bar.

As General Mills described it in a blog post,

“My Exträordinary Life,” a one-day event on May 19, brought people through a series of interactive rooms inspired by Häagen-Dazs embellishments and moments. These included an infra-red ice cream zone, an ice-capade station, ice cream garnish station and specially created ice cream cocktails and canapes to bring alive the modern luxury gourmand aspect.

I won the photo competition at Bompas & Parr: My Extra Ordinary Life the other week at their very fun extraordinary pop up event with so much HäagenDazs to eat. The prize was my face made out of icecream. In the collage you can see my icecream face plus my winning photo of a teapot and icecream entitled "just brewing a icecream". I can now literally lick and eat my face plus I have a mould to keep on recreating my face in icecream. Thank you Bompas & Parr Love Pop Ups – London is a community of bloggers, reviewers, instagram users and Twitter users. Go to http://ift.tt/2uBImdJ to find out more about us. #MyExtraOrdinaryLife #HäagenDazs #BompasandParr #London #icecream #face #eat #lick #chocolate #love #vanilla #lollipop #pop #popup #event #photo #teapot #competition #winner #love

[joejstrickl]

Häagen-Dazs Scoops Up ‘Extraordinary’ Brand Refresh

Authenticity hasn’t been a long suit of the Häagen-Dazs brand. For example, its name—which sounds like something straight out of Scandinavian mythology—is actually a made-up moniker that was meant to inspire just such a brand impression for an ice cream that was born in the Bronx and first sold in Brooklyn, NY.

But given the importance of true and relatable stories, and sublime values, to brands in the millennial era, the General Mills-owned premium ice cream line has launched the biggest brand overhaul in its 56-year history, including a new logo, fresh packaging, plans to overhaul its more than 800 stores around the world and a new advertising campaign. Its new tagline: “Everyday Made Extraordinary.”

The global ad campaign kicked off in the UK in May (ahead of its second year as the official ice cream of Wimbledon), introducing Pharrell Williams’ “Come Get It Bae” as the soundtrack in a playful, sporty, wholesome-yet-winking way.

The Wimbledon partnership continued its “Lose Yourself” theme from last year, and included a limited edition strawberries and cream flavor for attendees with the Björn Borg Swedish fashion brand, featuring an exclusive flavor, clothing and a pop-up event from July 5-7. The brand noted in its press release,

The Häagen-Dazs X Björn Borg limited edition will be available during The Championships Fortnight within the Grounds, and ice cream lovers can also get their hands on the single serve ice cream via Amazon Prime Now. The multipack is available at Sainsbury’s across the U.K. Both formats will retail during the tennis season from end of June to end of July, so take a trip to Sainsbury’s or go to Amazon Prime now!

Bjorn Borg X Haagen Dazs pop up open today! #Extraordinaryserve #Strawberriesandcream #bbxhdpopup pic.twitter.com/e1X19LdZTD

— Häagen-Dazs UK (@haagendazsuk) July 5, 2017

My Strawberries are extraordinary and the cool guys @bjornborg even created a special design for me to celebrate our mutual love of tennis. Come and get me! #HaagenDazs #BjornBorg #Extraordinaryserve #Strawberriesandcream

A post shared by Häagen-Dazs UK (@haagendazsuk) on Jul 10, 2017 at 8:38am PDT

Fall in love with my extraordinary strawberries and cream. Come get me! #HaagenDazs #Extraordinaryserve #Strawberriesandcream #Wimbledon

A post shared by Häagen-Dazs UK (@haagendazsuk) on Jul 13, 2017 at 7:43am PDT

The “extraordinary” brand refresh continues rolling out across the world—except in the US, even though that’s where the brand originated—by next summer, Business Insider reported.

As part of its new brand platform, Häagen-Dazs also highlights its heritage by telling the the story of founder Reuben Mattus (above), whose original Brooklyn store reopened as a pop-up last summer:

Häagen-Dazs has been making ice cream like no other since 1961. Our founder, Reuben Mattus’ vision was to make the best ice cream in the world using high quality, carefully selected ingredients. Follow our journey, from 1961 Brooklyn, to today where Häagen-Dazs is a global icon in over 90 countries.

Another version connects its origins to its “extraordinary” positioning:

Häagen-Dazs has been making ice cream like no other since 1961. Our founder, Reuben Mattus’ vision was to make the best ice cream in the world using high quality, carefully selected ingredients. The Häagen-Dazs philosophy remains the same to this day, constantly creating new moments of wonder and making everyday extraordinary.

The new videos for TV and digital highlights young people making everyday “extraordinary” through ice cream. Its updated logo has been cast in burgundy rather than gold, black and white. Its new packaging has been designed by a dozen up-and-coming artists from around the world.

It’s also playing up its sustainability commitment to bees, dedicating its 2017 free cone day to them and creating a VR experience to educate consumers about their plight:

Bees pollinate one third of the world’s crops. Without them, there would be no almonds in our Rocky Road, no raspberries in our White Chocolate Raspberry Truffle, no cherries in our Cherry Vanilla. That’s why we’re working directly with our farmer suppliers to change the ways our ingredients are grown to make them safer for bees.

Häagen-Dazs’s sales have continued to grow along with those of the delicious category, no doubt helped by its slightly suggestive ads starring actor Bradley Cooper.

But eager to fortify its winning brands at a time when some stalwarts such as Yoplait have been stumbling, General Mills wants to shake up Häagen-Dazs’ somewhat stuffy reputation and also react to growing and new competition in ice cream that ranges from Unilever’s premium Magnum brand of ice cream bars (which has been attracting notice through pop-ups) to Halo Top, a surprise hit low-sugar startup.

And brand stewards believe that a stronger storytelling approach is one way to do so. “The world of luxury is changing,” Jennifer Jorgensen, Häagen-Dazs’ vice president and marketing director, told BI. “It isn’t as much about conspicuous consumption any more, it’s more about craftsmanship, authenticity and the story behind the brand. The brand just wasn’t representing what consumers wanted it to be anymore. We knew we needed to modernize.”

In many ways Häagen-Dazs has remained ahead of its time. Its ingredients, for instance, are all-natural, and there are no GMOs, preservatives, artificial emulsifiers or stabilizers—all on trend for global consumers who want to make even indulgences as healthy as possible.

Still, it bears watching one experiment currently underway just in Canada: a line of alcohol-filled ice cream flavors called Häagen-Dazs SPIRITS – “an indulgent combination of classic desserts and premium spirits.” The tagline: “Indulge Responsibly.”

Interestingly, the Häagen-Dazs UK kick-off also included an alcohol-infused event designed for Instagram.

The immersive, multi-sensory and Instagrammable pop-up brand experience (with Bombas & Parr) was held on May 19th in London. “My Extraordinary Life” invited social media photo-happy fans to explore a lounge room “integrating the latest cross-modal science to create a choreographed feast for all the senses.”

Strawberry cheesecake with a generous helping of sprinkles That was my ice-cream choice last night at the @haagendazsuk party, which added a colourful sugar rush to my Thursday #AuroraStoriesinLondon #Myextraordinarylife

A post shared by Victoria Metaxas (@victoriametaxas) on May 19, 2017 at 8:18am PDT

According to Urbanologie,

Once the quest is complete, you are invited to relax in a plush bar area with a complimentary Häagen-Dazs cocktail perfectly matched to bespoke ice cream canapés. Each guest can enter a one-off competition, upload their best photographs using the hashtag #MyExtraordinaryLife. The winner of each session will see their face 3D scanned and re-created into a bespoke Häagen-Dazs ice cream bar.

As General Mills described it in a blog post,

“My Exträordinary Life,” a one-day event on May 19, brought people through a series of interactive rooms inspired by Häagen-Dazs embellishments and moments. These included an infra-red ice cream zone, an ice-capade station, ice cream garnish station and specially created ice cream cocktails and canapes to bring alive the modern luxury gourmand aspect.

I won the photo competition at Bompas & Parr: My Extra Ordinary Life the other week at their very fun extraordinary pop up event with so much HäagenDazs to eat. The prize was my face made out of icecream. In the collage you can see my icecream face plus my winning photo of a teapot and icecream entitled "just brewing a icecream". I can now literally lick and eat my face plus I have a mould to keep on recreating my face in icecream. Thank you Bompas & Parr Love Pop Ups – London is a community of bloggers, reviewers, instagram users and Twitter users. Go to www.lovepopupslondon.com to find out more about us. #MyExtraOrdinaryLife #HäagenDazs #BompasandParr #London #icecream #face #eat #lick #chocolate #love #vanilla #lollipop #pop #popup #event #photo #teapot #competition #winner #love

[glenmenlow]

Häagen-Dazs Scoops Up ‘Extraordinary’ Brand Refresh

Authenticity hasn’t been a long suit of the Häagen-Dazs brand. For example, its name—which sounds like something straight out of Scandinavian mythology—is actually a made-up moniker that was meant to inspire just such a brand impression for an ice cream that was born in the Bronx and first sold in Brooklyn, NY.

But given the importance of true and relatable stories, and sublime values, to brands in the millennial era, the General Mills-owned premium ice cream line has launched the biggest brand overhaul in its 56-year history, including a new logo, fresh packaging, plans to overhaul its more than 800 stores around the world and a new advertising campaign. Its new tagline: “Everyday Made Extraordinary.”

The global ad campaign kicked off in the UK in May (ahead of its second year as the official ice cream of Wimbledon), introducing Pharrell Williams’ “Come Get It Bae” as the soundtrack in a playful, sporty, wholesome-yet-winking way.

The Wimbledon partnership continued its “Lose Yourself” theme from last year, and included a limited edition strawberries and cream flavor for attendees with the Björn Borg Swedish fashion brand, featuring an exclusive flavor, clothing and a pop-up event from July 5-7. The brand noted in its press release,

The Häagen-Dazs X Björn Borg limited edition will be available during The Championships Fortnight within the Grounds, and ice cream lovers can also get their hands on the single serve ice cream via Amazon Prime Now. The multipack is available at Sainsbury’s across the U.K. Both formats will retail during the tennis season from end of June to end of July, so take a trip to Sainsbury’s or go to Amazon Prime now!

Bjorn Borg X Haagen Dazs pop up open today! #Extraordinaryserve #Strawberriesandcream #bbxhdpopup pic.twitter.com/e1X19LdZTD

— Häagen-Dazs UK (@haagendazsuk) July 5, 2017

//platform.twitter.com/widgets.js

My Strawberries are extraordinary and the cool guys @bjornborg even created a special design for me to celebrate our mutual love of tennis. Come and get me! #HaagenDazs #BjornBorg #Extraordinaryserve #Strawberriesandcream

A post shared by Häagen-Dazs UK (@haagendazsuk) on Jul 10, 2017 at 8:38am PDT

//platform.instagram.com/en_US/embeds.js

Fall in love with my extraordinary strawberries and cream. Come get me! #HaagenDazs #Extraordinaryserve #Strawberriesandcream #Wimbledon

A post shared by Häagen-Dazs UK (@haagendazsuk) on Jul 13, 2017 at 7:43am PDT

//platform.instagram.com/en_US/embeds.js

The “extraordinary” brand refresh continues rolling out across the world—except in the US, even though that’s where the brand originated—by next summer, Business Insider reported.

As part of its new brand platform, Häagen-Dazs also highlights its heritage by telling the the story of founder Reuben Mattus (above), whose original Brooklyn store reopened as a pop-up last summer:

Häagen-Dazs has been making ice cream like no other since 1961. Our founder, Reuben Mattus’ vision was to make the best ice cream in the world using high quality, carefully selected ingredients. Follow our journey, from 1961 Brooklyn, to today where Häagen-Dazs is a global icon in over 90 countries.

Another version connects its origins to its “extraordinary” positioning:

Häagen-Dazs has been making ice cream like no other since 1961. Our founder, Reuben Mattus’ vision was to make the best ice cream in the world using high quality, carefully selected ingredients. The Häagen-Dazs philosophy remains the same to this day, constantly creating new moments of wonder and making everyday extraordinary.

The new videos for TV and digital highlights young people making everyday “extraordinary” through ice cream. Its updated logo has been cast in burgundy rather than gold, black and white. Its new packaging has been designed by a dozen up-and-coming artists from around the world.

It’s also playing up its sustainability commitment to bees, dedicating its 2017 free cone day to them and creating a VR experience to educate consumers about their plight:

Bees pollinate one third of the world’s crops. Without them, there would be no almonds in our Rocky Road, no raspberries in our White Chocolate Raspberry Truffle, no cherries in our Cherry Vanilla. That’s why we’re working directly with our farmer suppliers to change the ways our ingredients are grown to make them safer for bees.

Häagen-Dazs’s sales have continued to grow along with those of the delicious category, no doubt helped by its slightly suggestive ads starring actor Bradley Cooper.

But eager to fortify its winning brands at a time when some stalwarts such as Yoplait have been stumbling, General Mills wants to shake up Häagen-Dazs’ somewhat stuffy reputation and also react to growing and new competition in ice cream that ranges from Unilever’s premium Magnum brand of ice cream bars (which has been attracting notice through pop-ups) to Halo Top, a surprise hit low-sugar startup.

And brand stewards believe that a stronger storytelling approach is one way to do so. “The world of luxury is changing,” Jennifer Jorgensen, Häagen-Dazs’ vice president and marketing director, told BI. “It isn’t as much about conspicuous consumption any more, it’s more about craftsmanship, authenticity and the story behind the brand. The brand just wasn’t representing what consumers wanted it to be anymore. We knew we needed to modernize.”

In many ways Häagen-Dazs has remained ahead of its time. Its ingredients, for instance, are all-natural, and there are no GMOs, preservatives, artificial emulsifiers or stabilizers—all on trend for global consumers who want to make even indulgences as healthy as possible.

Still, it bears watching one experiment currently underway just in Canada: a line of alcohol-filled ice cream flavors called Häagen-Dazs SPIRITS – “an indulgent combination of classic desserts and premium spirits.” The tagline: “Indulge Responsibly.”

Interestingly, the Häagen-Dazs UK kick-off also included an alcohol-infused event designed for Instagram.

The immersive, multi-sensory and Instagrammable pop-up brand experience (with Bombas & Parr) was held on May 19th in London. “My Extraordinary Life” invited social media photo-happy fans to explore a lounge room “integrating the latest cross-modal science to create a choreographed feast for all the senses.”

Strawberry cheesecake with a generous helping of sprinkles That was my ice-cream choice last night at the @haagendazsuk party, which added a colourful sugar rush to my Thursday #AuroraStoriesinLondon #Myextraordinarylife

A post shared by Victoria Metaxas (@victoriametaxas) on May 19, 2017 at 8:18am PDT

//platform.instagram.com/en_US/embeds.js

According to Urbanologie,

Once the quest is complete, you are invited to relax in a plush bar area with a complimentary Häagen-Dazs cocktail perfectly matched to bespoke ice cream canapés. Each guest can enter a one-off competition, upload their best photographs using the hashtag #MyExtraordinaryLife. The winner of each session will see their face 3D scanned and re-created into a bespoke Häagen-Dazs ice cream bar.

As General Mills described it in a blog post,

“My Exträordinary Life,” a one-day event on May 19, brought people through a series of interactive rooms inspired by Häagen-Dazs embellishments and moments. These included an infra-red ice cream zone, an ice-capade station, ice cream garnish station and specially created ice cream cocktails and canapes to bring alive the modern luxury gourmand aspect.

I won the photo competition at Bompas & Parr: My Extra Ordinary Life the other week at their very fun extraordinary pop up event with so much HäagenDazs to eat. The prize was my face made out of icecream. In the collage you can see my icecream face plus my winning photo of a teapot and icecream entitled "just brewing a icecream". I can now literally lick and eat my face plus I have a mould to keep on recreating my face in icecream. Thank you Bompas & Parr Love Pop Ups – London is a community of bloggers, reviewers, instagram users and Twitter users. Go to www.lovepopupslondon.com to find out more about us. #MyExtraOrdinaryLife #HäagenDazs #BompasandParr #London #icecream #face #eat #lick #chocolate #love #vanilla #lollipop #pop #popup #event #photo #teapot #competition #winner #love

from WordPress https://glenmenlow.wordpress.com/2017/07/17/haagen-dazs-scoops-up-extraordinary-brand-refresh/ via IFTTT

[yinthzelynvia]

Tough life make you tougher.... #thankGodforeverything #lifeiswonderful #myapril #mystory #myextraordinarylife (di Yslynvia Escaping Cave)

[michaeltheexceptional]

Love is freedom #mysuccessstory #livingyourtruth #makingprogresseveryday #rankmakers #lifeextraordinary #extraordinarylifestyle #extraordinarylifestyles #liveanextraordinarylife #myextraordinarylife https://www.instagram.com/p/B3YkWGtpQ0C/?igshid=10393347eckl5

[taan1919]

By taking a step back, the truth is bigger than you think. And always remember “Age does not protect you from Love” #myextraordinarylife

[ritaanggoro]

Setelah mata lelah baca eBooknya, akhirnya dicetak juga. Terima kasih, Suhu @teddiprasetya . Bismillah, berusaha menyantap dengan lahap. Ini, makanan jiwa. :D . . . #instadaily #instapic #instalife #instabook #soulfood #reading #teaching #learning #myextraordinarylife #moodbooster (at Sekolah Pasca Sarjana (SPS) UPI Bandung)

[mmvickers]

Very honored to have Chanticleer review my book.  Thank you!!

[dothysonza-blog]

It's been years and come to think that only a few are placed there. whoooa #myextraordinarylife #passion #memorylane (Taken with Instagram)

[ritaanggoro]

Thai Omelette, Oyster Mushroom Tempura, peeled Oranges and a cup of Hot Ginger Milk for my breakfast. Alhamdulillah, it's beyond sufficient to warm up the cold cloudy Thursday morning. . . . Am starting my day with a strong believe that each of the days God given me is a another blessing. . . "Some people dream of success, while other people get up every morning and make it happen." - Wayne Huizenga. . . So here I am, in a process of making things happen. I really hope you do the same way, too. Stay positive; do good, ne good. #myextraordinarylife #Allahsaja #Allahterus #Allahlagi #ikhtiar #moveon #ayosenyum #breakfast #cloudy #morning #hot #gingermilk #moodbooster