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How Lenticular Printing has become a New marketing dimension
Lenticular printing is a new form of technology in which lenticular lenses are used to produce printed images with an illusion of depth.
Effects generally range across:
Animation –From a video clip frames are converted and creates moving print
3D depth
Involving printing on to a transparent clear plastic with an array of optical lens ribs across the surface, lenticular printing is the only specialism in the world. Then on the back of the film images are printed, and they create the moving image when viewed through the optical lens on the front.
Furthermore, to this costly print complex software and pre-press digital artwork preparation has historically made access.
3D Printing from Lenticular Printing Wholesale
Within the brain three-dimensional vision is achieved by merging the image data from the left and right eyes. Such a phenomenon is referred to as parallax. When viewed from slightly different positions it shows the apparent placement of an object relative to its background.
Moreover, a stereoscopic effect is created by the web-based conversion process by converting standard 2D imagery into a multi-layer 3D file. Each lenticule creates a stereo pair when printed onto the reverse side of a lenticular sheet, thus without the need to wear special glasses, it allows the viewer to have a 3D depth effect from various angles.
Flip Printing
Two images are contained in a lenticular effect in its simplest form and it shows to the viewer one at a time as his/her viewing angle to the lens sheets changes. Behind a lenticule, the software automatically interlaces 50% of each image. By the movement of the head to the left, one full image comes into view and then to the right.
However, there is the enormous creative potential of this product from lenticular printing manufacturer, offering you the opportunity to use extreme contrasts of the image to project your promotional message visually.
With personalized communication, we can also combine lenticular print so that your data can drive the message behind the image!
#Lenticular Printing Manufacturer#Lenticular Printing China#Lenticular Printing Supplier#Lenticular Printing
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Red Hydrogen One: What we know so far (Update: New launch date revealed) Reports of a Red Hydrogen One delay were certainly true, as Red CEO and founder Jim Jannard took to the company forum to reveal a new release schedule. Pre-order customers will get the smartphone from October 9, while carriers (AT&T, Verizon and Mexico’s Telcel) will offer the Hydrogen One from November 2. Carriers will only stock the titanium model from 2019, but those who pre-ordered the titanium variant will get it shortly after the standard aluminum versions are sent out. Read: These are the best smartphone commercials of all time Either way, the new release schedule means you have a couple of months to wait compared to the previous August release window. Alternatively, pre-order customers can apply to trade in their pre-order for a Houdini Developer’s edition phone, which ships from August 31 to September 11. The Houdini model, which runs pre-release firmware and apps, requires users to submit feedback via a pre-installed app. Red notes that Houdini owners who review or criticize the device can get their phone bricked. So if you do opt for this variant, you should probably wait until October 9 to share any issues or post your review. What we know currently about the Red Hydrogen One We first heard about the Red Hydrogen One back in January. Ever since, news of the ambitious and innovative new smartphone from Red, an American company well known for its professional cinema cameras, had been dripping out slowly. A few months ago, CNET and The Verge got to go hands-on at Red Hollywood Studios, giving us a look at the Red Hydrogen One, but not the display. Turns out, it isn’t so much a screen but a holographic display. There is no way to describe or show the 4 view (4V) display other than seeing it in person. There’s just no way. Said Red founder and CEO Jim Jannard, speaking to the crowd gathered in Hollywood to see the phone. Display: “4 View” is at least half the pitch First of all, Red Hydrogen One isn’t a smartphone in the conventional sense. It’s described as one part of a range of cameras and specially created media that can display via a multi-dimensional display. It’s not a totally new concept in the mobile space. The Amazon Fire Phone offered a 3D display experience criticized for being both bad and without purpose. The LG Optimus 3D and the HTC EVO 3D offered something similar in 2011. They might’ve been too early, with limited viewing angles and depth of field. The Nintendo 3DS also did 3D earlier, though CNET claims the Red Hydrogen One does it better. red hydrogen one 4 view hologram display The 3D effect worked in real-time via video calling, which surprises CNET was pretty bullish on the “4 View” display actually, describing it as adding depth to a normal 2D display. That might be expected when watching pre-produced clips from movies, but it apparently even worked when video calling someone, using Skype or Messenger or what have you — the live image also had the 3D effect. Some trolls called it a high-res Nintendo 3DS, which is probably not all that far from the truth, but being able to capture footage or stream it live could be cool — at least if both parties own a Red Hydrogen One to see it. The screen will be a 5.7-inch LCD display with a 2560 x 1440 resolution. The Verge mentioned a layer beneath the LCD display that can “direct light in multiple directions instead of the standard two that happen with lenticular displays.” That’s where the depth comes from. Design: Robust is putting it mildly The Red’s design philosophy is all over this Android smartphone, so think industrial. It’s not a petite thing, described as like an iPhone in an Otterbox, and it has various metal fins over it for grip. The edges have a wavy shape for better grip. Sticking with that industrial style, Red is offering it either aluminum (preorder price: $1,195) or titanium (preorder price: $1,595). We don’t think you’ll need a case for it, at least — it’s a pretty chunky device. red hydrogen one held in hand back side camera red button The design is modular in nature, with connector pins on the back to snap in modules. While we’ve seen that more or less fail in the past, the phone will be part of Red’s existing ecosystem, rather than one that doesn’t exist yet, like with Essential. It appears the one module Red will start with is a bolt-on giant image sensor that allows DSLR size-factors and has connectors for Red’s other cameras, along with lens mounts for existing professional lenses from the likes of Canon, Nikon, Leica, and so on. There may be more modules down the line. Read next: Here’s how LG V30’s camera compares with $50,000 RED Weapon The phone can apparently be plugged into existing Red cameras such as the Epic-W or Red Weapon as part of the display. Peter Jackson used a Red camera rig to film The Hobbit trilogy, just so you know. Specs: Not great, but not the focus We know it will be an Android smartphone powered by a Qualcomm Snapdragon 835, which was the top of the line last year. There are also stereo speakers, a USB-C connector, hybrid SIM tray (dual-SIM or SIM and microSD card), a headphone jack, support for all four U.S. carriers (h/t: Droid Life), and a hefty 4,500mAh battery (confirmed by an FCC listing). It will also, intriguingly, have the fingerprint sensor on the side connected to the power button. What we don’t know is a much longer list. RAM, internal storage, Android OS, sensors, and so on, are a mystery for now. We saw Phil Holland, a Director in LA, release a shot of the front display at least, although of course, not on: We also don’t know much about the camera. We know it can shoot video for the Red Hydrogen One display via a front-facing two-lens setup, as well as normal 2D shots and video as well. Given it’s Red, we expect something decent, though the full power will likely be unlocked by adding professional lenses. Aspects like megapixels and pixel size, along with the quality of the provided dual rear-cameras, and details for things like f-stops, OIS, focusing methods, built-in flash, bokeh mode, and so on, are unknown. The same goes for the front dual camera as well. What we expect from the Red Hydrogen One What we don’t expect is a bestseller that will climb to the top of Android charts. It’s too expensive for that, running at $1,195 for an aluminum preorder or $1,595 for titanium. A first device has a long way to go to generate any significant momentum, even as a niche product in the movie-making business. We’re hoping for a device that might give 3D displays a fresh life, after the disaster that was the Fire Phone. It’s pretty rare that something radically different enters the smartphone market, but the Red Hydrogen One might just be that. Part of the problem is you won’t know if it’s good until you see it yourself. When we expect the Red Hydrogen One is another good question. The phone slipped from a Q1 2018 release after Red decided to stick tight with U.S. carriers and go for a simultaneous release date. It was then scheduled for an August 2018 launch, but according to recent statements from Red’s Jim Jannard, it looks like that release time frame is not going to happen after all.
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RED Hydrogen One: What we know so far We first heard about the Red Hydrogen One back in January. Ever since, news of the ambitious and innovative new smartphone from Red, an American company well known for its professional cinema cameras, had been dripping out slowly — until last week. CNET and The Verge got to go hands-on at Red Hollywood Studios, giving us a look at the Red Hydrogen One, but not the display. Turns out, it isn’t so much a screen but a holographic display. “There is no way to describe or show the 4 view (4V) display other than seeing it in person. There’s just no way,” said Red founder and CEO Jim Jannard, speaking to the crowd gathered in Hollywood to see the phone. Display: “4 View” is at least half the pitch First of all, Red Hydrogen One isn’t a smartphone in the conventional sense. It’s described as one part of a range of cameras and specially created media that can display via a multi-dimensional display. It’s not a totally new concept in the mobile space. The Amazon Fire Phone offered a 3D display experience criticized for being both bad and without purpose. The LG Optimus 3D and the HTC EVO 3D offered something similar in 2011. They might’ve been too early, with limited viewing angles and depth of field. The Nintendo 3DS also did 3D earlier, though CNET claims the Red Hydrogen One does it better. The 3D effect worked in real-time via video calling, which surprises CNET was pretty bullish on the “4 View” display actually, describing it as adding depth to a normal 2D display. That might be expected when watching pre-produced clips from movies, but it apparently even worked when video calling someone, using Skype or Messenger or what have you — the live image also had the 3D effect. Some trolls called it a high-res Nintendo 3DS, which is probably not all that far from the truth, but being able to capture footage or stream it live could be cool — at least if both parties own a Red Hydrogen One to see it. The screen will be a 5.7-inch LCD display with a 2560 x 1440 resolution. The Verge mentioned a layer beneath the LCD display that can “direct light in multiple directions instead of the standard two that happen with lenticular displays.” That’s where the depth comes from. Design: Robust is putting it mildly The Red’s design philosophy is all over this Android smartphone, so think industrial. It’s not a petite thing, described as like an iPhone in an Otterbox, and it has various metal fins over it for grip. The edges have a wavy shape for better grip. Sticking with that industrial style, Red is offering it either aluminum (preorder price: $1,195) or titanium (preorder price: $1,595). We don’t think you’ll need a case for it, at least — it’s a pretty chunky device. The design is modular in nature, with connector pins on the back to snap in modules. While we’ve seen that more or less fail in the past, the phone will be part of Red’s existing ecosystem, rather than one that doesn’t exist yet, like with Essential. It appears the one module Red will start with is a bolt-on giant image sensor that allows DSLR size-factors and has connectors for Red’s other cameras, along with lens mounts for existing professional lenses from the likes of Canon, Nikon, Leica, and so on. There may be more modules down the line. Read next: Here’s how LG V30’s camera compares with $50,000 RED Weapon The phone can apparently be plugged into existing Red cameras such as the Epic-W or Red Weapon as part of the display. Peter Jackson used a Red camera rig to film The Hobbit trilogy, just so you know. Specs: Not great, but not the focus We know it will be an Android smartphone powered by a Qualcomm Snapdragon 835, which was the top of the line last year. There are also stereo speakers, a USB-C connector, hybrid SIM tray (dual-SIM or SIM and microSD card), a headphone jack, and a hefty 4,500mAh battery. What we don’t know is a much longer list. RAM, internal storage, Android OS, sensors, battery size, and so on, are a mystery for now. We saw Phil Holland, a Director in LA, release a shot of the front display at least, although of course, not on: Phil Holland/PHFX.com We also don’t know much about the camera. We know it can shoot video for the Red Hydrogen One display via a front-facing two-lens setup, as well as normal 2D shots and video as well. Given it’s Red, we expect something decent, though the full power will likely be unlocked by adding professional lenses. Aspects like megapixels and pixel size, along with the quality of the provided dual rear-cameras, and details for things like f-stops, OIS, focusing methods, built-in flash, bokeh mode, and so on, are unknown. The same goes for the front dual camera as well. What we expect from the Red Hydrogen One What we don’t expect is a bestseller that will climb to the top of Android charts. It’s too expensive for that, running at $1,195 for an aluminum preorder or $1,595 for titanium. A first device has a long way to go to generate any significant momentum, even as a niche product in the movie-making business. We’re hoping for a device that might give 3D displays a fresh life, after the disaster that was the Fire Phone. It’s pretty rare that something radically different enters the smartphone market, but the Red Hydrogen One might just be that. Part of the problem is you won’t know if it’s good until you see it yourself. When we expect the Red Hydrogen One is another good question. The phone slipped from a Q1 2018 release after Red decided to stick tight with U.S. carriers and go for a simultaneous release date. It’s now scheduled for an August 2018 launch. , via Android Authority http://bit.ly/2J9B4op
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Polly Borland · ‘Monster’
Polly Borland · ‘Monster’
Art
by Elle Murrell
Polly Borland ‘s latest body of work, ‘Monster’, is on exhibit at Murray White Room until December 21st. Photo – Amelia Stanwix for The Design Files.
‘Mouth’ 2017 reversible tapestry, 64x53cm. The reversible tapestries of Polly’s photographs are created by prison inmates in the UK as part of the Fine Cell Work rehabilitation program. Photo – Amelia Stanwix for The Design Files.
‘Gag’ 2017 reversible tapestry, 64x53cm.Photo – Amelia Stanwix for The Design Files.
Polly perfecting the install. Photo – Amelia Stanwix for The Design Files.
Sarah Ritson, Associate Director of Murray White Room, pictured with Polly at the gallery in Melbourne’s CBD, with a lenticular print by the photographer in the background. Photo – Amelia Stanwix for The Design Files.
Books and exhibition postcard by Polly, including ‘Bunny’ her hardcover of photographs documenting a ‘real-life giant woman called Gwen’. Photo – Amelia Stanwix for The Design Files.
The exhibition is a fascinating exploration of the play between physical and emotional constriction and restraint. Photo – Amelia Stanwix for The Design Files.
‘Her Majesty, The Queen, Elizabeth II’, 2001, Type C photograph. Photo – Polly Borland courtesy of Murray White Room.
‘Untitled (Nick Cave in a blue wig)’, 2010, Type C photograph. Photo – Polly Borland courtesy of Murray White Room.
‘Untitled XXI’, ‘Untitled III’, and ‘Untitled XXXII’, all from the series ‘Smudge’ 2010 (chromogenic prints). Works from this series currently adorn the walls of Melbourne restaurant Kisumé. Photos – Polly Borland courtesy of Murray White Room.
‘Untitled XXXIII’ from the series ‘Smudge’, 2010. Photo – Polly Borland courtesy of Murray White Room.
Polly’s portrait of Monica Lewinsky. Photo – Polly Borland courtesy of Murray White Room.
Yesterday, we found ourselves more than a little star-struck to turn the lens on one of Australia’s most iconic photographers, Polly Borland. If you don’t recognise Polly from her picture or by name, you’re likely to have seen her unforgettable glitter-backed portrait of Queen Elizabeth II. (No, it’s not photoshopped – this is the real deal!)
Based in Los Angeles since 2011, the photographic artist’s attention is now firmly on more anonymous subjects for her personal projects, rather than the VIP portraiture commissions for which she is best known. This week, she was back in her former home of Melbourne to open her latest exhibition, ‘Monster’. The two-part body of work brings together ‘straightjackety’ photography and corresponding reversible tapestries created by prison inmates, in a fascinating exploration of physical and emotional constriction and restraint.
Contemplative yet sincere, Polly afforded us a chance to learn more about her new ‘abstracted emotional mindscapes’, and reflected on her multi-faceted career – from high school cupboard dark room to daring world-leader portraiture, and beyond…
Can you tell us a little about your background and how this led you to becoming a photographic artist?
I studied photography at art school at Prahran College, which merged with the Victorian College of the Arts (VCA), which has helped me along the way.
Before that, I did art history at high school, and in those days if you did art history you had to do a practical subject. I didn’t feel I could draw or paint and my art teacher was a bit of a hippie so he said, ‘Why don’t I build a darkroom in the cupboard?’ He did that, and I’ve been taking photos ever since!
So that’s 40 years now, but obviously now it’s not just taking photos – it’s expanded into art practice; It was always my intention to pursue my personal work. I modelled myself more on the Diane Arbuses of the world, that was the sort of photography on my radar. But there wasn’t such a distinction then between art photography and other types of photography – you might do everything. I was doing editorial, portraits, fashion, reportage, and I was doing my own personal work.
How would you describe your work and its influences?
My art is very existential. I’m dealing with abstracted emotional mindscapes. I use figurative abstraction to reduce body parts to shapes that hint at this psychological interior or allude to existential crises.
As far as influences go, I like the work of Mike Kelley, Paul McCarthy, Larry Clark, Diane Arbus as I said, the Australian painter Tony Clark, and Howard Arkley. From an earlier generation, I look at the work of John Brack, Sidney Nolan and Arthur Boyd. Then there are filmmakers – film is a huge influence on my work – so there is Pasolini and Fassbinder, among others.
You’ve been in Melbourne to open your latest solo exhibition, ‘Monster’ at Murray White Room. Can you give us some insight into this new series.
The new work is in two series – nine new photographs and nine new tapestries. The title of the show is specific to a particular photograph of a giant figure in red.
Across the series, it’s all very fleshy, with round balls a definite motif. One with a ball in the mouth is called ‘Gag’, for instance. There’s something quite foreboding about the new images, and there’s always a slightly on-the-edge connotation to what’s happening in them. I’m exploring the play between physical and emotional constriction and restraint. It feels a bit ‘straightjackety’.
The tapestries are a kind of multimedia – I’ve drawn coloured shapes over some of the images and then they’ve been turned into tapestries. That work is done by prison inmates in the UK as part of the Fine Cell Work rehabilitation program.
My new photographs are of two different people, Bella Heathcote, an Australian actress who lives in LA, and Ava Berlin, who is the co-founder of How Many Virgins?, a limited-edition art publication.
Can you take us through your creative process, including how you generate your ideas?
Just by living life. The works mainly come from my imagination and I draw on life experiences, film and art. The tactility of analogue photography is important in the sense that there is an element of surprise when you’re shooting film and it’s not as contrived. So that’s important.
The other important thing is texture and form. I’m creating sculptural forms within my practice so there is an element of making my own fantastical figurative visions. There is a tactility to it and shooting on film is a part of that.
My main inspiration remains my own internal barometer and emotional mindscape.
Over your illustrious career you’ve created some truly iconic pieces. The one that comes to mind for many people is your bold portrait of Queen Elizabeth II. Can you tell us about how the concept to shoot The Queen in this way came about?
It was the Golden Jubilee, so the gold tinsel backdrop had a logical sense to it. The Palace had agreed to it and I already had it set up, but the Queen didn’t know about it before she arrived. There was no hint that the gold one was going to be an issue, but then there was a floral one too, and she did react to that. I think she thought that was a bit ‘loud’. That one was never officially approved, though later it was used as the cover of the Sunday Times magazine, with the heading ‘the unofficial portrait of the Queen’.
I’ve read that during this shoot you were a bit panicked and it was all over quite quickly. How did the shoot unfold, and what was that experience like for you?
Yes, I was totally panicked. I managed to take one roll of photographs in the first set-up and then another roll in the next set-up, and that was it. That was it, two rolls of film! I was telling the Queen to smile, which because she doesn’t like being photographed didn’t come that easily, and I wasn’t being very funny because I was so panicked. Then I pretty much broke all of the protocols because my instinct was almost to physically position her for the shots. And that broke the ice. She burst out laughing, she was chatty, she was friendly – but she was in a hurry.
I don’t mind talking about it, though sometimes I’m not in the mood. When I meet people, they want to hear the whole spiel. It was once funny, but I can’t really tell it unless I’m in the right mood to be funny with it!
Across your career, who else has been a memorable subject?
I used to love doing politicians, so I did Silvio Berlusconi in the presidential palace in Rome – that was amazing. I also did Donald Trump in the Trump Tower in the ’90s and that was pretty interesting. I loved photographing men, or people, in positions of extreme power and the reason I liked that was because I find it interesting in people who are drawn to power, how it corrupts and subverts them from human decency in a lot of ways. I liked to witness that up-close-and-personal, but now I’m quite disturbed by that sort of thing.
In the documentary Polly Borland: Polymorphous (2013) you explained that you don’t like taking photos for people in general as you’re always terrified that they won’t like them. Has this changed?
I don’t generally photograph other people as jobs anymore. Though I did my first job recently for British Vogue and I was photographing Nick Cave after 15 years of not photographing him. I did this shoot because Nick and Susie asked me to and I thought it would be interesting to do an editorial shoot after not doing one for so long. I did it as a favour to them and also it was British Vogue and I was very happy to be in the magazine.
When I know that I’ve done a good job then I don’t have the fear that people won’t like the photos.
My personal work is purely for me and if people like it, they like it, and if they don’t, they don’t. It’s all collaborative and obviously I would like my models to be invested in what we’re doing but – unless it’s about that person – I’m not there to please or to serve them.
In that same documentary, Nick Cave said, ‘If you sit down and talk to Polly, you walk away kind of reeling away from the conversation, and thinking that you’ve given away way too much information.’ Do you think taking the time to get to know a subject has been vital to your iconic portraiture work?
Well, in the old days, if I was doing an editorial shoot and I didn’t know the sitter then I didn’t have much time. With Queen Elizabeth II I had five minutes to shoot her. That was, again, part of the limitations to that way of working. But I’ve had greater satisfaction, for example, from being able to shoot Nick Cave over the last 40 years and revisit that, because we’re friends and it becomes a creative collaboration.
How do you feel about the more instantaneous direction general photography (and even art photography) is headed in, with the rise of iPhones and Instagram?
I think the internet has ruined everything. It’s devalued things, particularly with music, photography and now film. For starters, no-one has copyright. It doesn’t really exist anymore and artists are providing free content to the internet and someone’s making a shit load of money, and it’s not us.
For me, it’s the death of culture. I’m on Instagram and I still like it because it’s visual, but really, it’s as my 16-year-old son said, ‘A popularity contest, Mum.’ And it’s not that interesting, because it’s just about how many followers and likes you’ve got.
Who are some Australian creatives you find inspiring at the moment?
Tony Clark is a beautiful painter and there’s an incredible sensitivity to his images, which are breathtaking at the same time as being both emotional and intelligent. They’re packed with just so much stuff and they’re sort of punk rock.
I think Constanze Zikos is incredible. He’s really speaking to his cultural background within an Australian, or particularly a Melbourne, context. His work is just meticulous and it operates on both an aesthetic and a conceptual level.
Eliza Hutchinson is probably one of the most important artists of her generation. She’s an incredible conceptualist and the real deal.
All the artists who I’ve mentioned should be celebrated more than they are. I think there’s this strain of kitsch show-art that’s taken off in Australia, which is just not interesting to me.
What will you be focusing on next, heading into 2018?
The image ‘Monster’ is a segue into my next body of work, which I’ve already started on. I’m going even further in my reduction of visual language, so there is even less bodily detail; it’s less identifiable in its humanness. It’s pushing into a realm of preconsciousness. I’m working on a major project but I can’t reveal the details yet!
‘Monster’ by Polly Borland November 14th to December 21st Murray White Room Sargood Lane, Melbourne
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Red Hydrogen one phone
Red Hydrogen One: What we know so far (Update: New launch date revealed) Reports of a Red Hydrogen One delay were certainly true, as Red CEO and founder Jim Jannard took to the company forum to reveal a new release schedule. Pre-order customers will get the smartphone from October 9, while carriers (AT&T, Verizon and Mexico’s Telcel) will offer the Hydrogen One from November 2. Carriers will only stock the titanium model from 2019, but those who pre-ordered the titanium variant will get it shortly after the standard aluminum versions are sent out. Read: These are the best smartphone commercials of all time Either way, the new release schedule means you have a couple of months to wait compared to the previous August release window. Alternatively, pre-order customers can apply to trade in their pre-order for a Houdini Developer’s edition phone, which ships from August 31 to September 11. The Houdini model, which runs pre-release firmware and apps, requires users to submit feedback via a pre-installed app. Red notes that Houdini owners who review or criticize the device can get their phone bricked. So if you do opt for this variant, you should probably wait until October 9 to share any issues or post your review. What we know currently about the Red Hydrogen One We first heard about the Red Hydrogen One back in January. Ever since, news of the ambitious and innovative new smartphone from Red, an American company well known for its professional cinema cameras, had been dripping out slowly. A few months ago, CNET and The Verge got to go hands-on at Red Hollywood Studios, giving us a look at the Red Hydrogen One, but not the display. Turns out, it isn’t so much a screen but a holographic display. There is no way to describe or show the 4 view (4V) display other than seeing it in person. There’s just no way. Said Red founder and CEO Jim Jannard, speaking to the crowd gathered in Hollywood to see the phone. Display: “4 View” is at least half the pitch First of all, Red Hydrogen One isn’t a smartphone in the conventional sense. It’s described as one part of a range of cameras and specially created media that can display via a multi-dimensional display. It’s not a totally new concept in the mobile space. The Amazon Fire Phone offered a 3D display experience criticized for being both bad and without purpose. The LG Optimus 3D and the HTC EVO 3D offered something similar in 2011. They might’ve been too early, with limited viewing angles and depth of field. The Nintendo 3DS also did 3D earlier, though CNET claims the Red Hydrogen One does it better. red hydrogen one 4 view hologram display The 3D effect worked in real-time via video calling, which surprises CNET was pretty bullish on the “4 View” display actually, describing it as adding depth to a normal 2D display. That might be expected when watching pre-produced clips from movies, but it apparently even worked when video calling someone, using Skype or Messenger or what have you — the live image also had the 3D effect. Some trolls called it a high-res Nintendo 3DS, which is probably not all that far from the truth, but being able to capture footage or stream it live could be cool — at least if both parties own a Red Hydrogen One to see it. The screen will be a 5.7-inch LCD display with a 2560 x 1440 resolution. The Verge mentioned a layer beneath the LCD display that can “direct light in multiple directions instead of the standard two that happen with lenticular displays.” That’s where the depth comes from. Design: Robust is putting it mildly The Red’s design philosophy is all over this Android smartphone, so think industrial. It’s not a petite thing, described as like an iPhone in an Otterbox, and it has various metal fins over it for grip. The edges have a wavy shape for better grip. Sticking with that industrial style, Red is offering it either aluminum (preorder price: $1,195) or titanium (preorder price: $1,595). We don’t think you’ll need a case for it, at least — it’s a pretty chunky device. red hydrogen one held in hand back side camera red button The design is modular in nature, with connector pins on the back to snap in modules. While we’ve seen that more or less fail in the past, the phone will be part of Red’s existing ecosystem, rather than one that doesn’t exist yet, like with Essential. It appears the one module Red will start with is a bolt-on giant image sensor that allows DSLR size-factors and has connectors for Red’s other cameras, along with lens mounts for existing professional lenses from the likes of Canon, Nikon, Leica, and so on. There may be more modules down the line. Read next: Here’s how LG V30’s camera compares with $50,000 RED Weapon The phone can apparently be plugged into existing Red cameras such as the Epic-W or Red Weapon as part of the display. Peter Jackson used a Red camera rig to film The Hobbit trilogy, just so you know. Specs: Not great, but not the focus We know it will be an Android smartphone powered by a Qualcomm Snapdragon 835, which was the top of the line last year. There are also stereo speakers, a USB-C connector, hybrid SIM tray (dual-SIM or SIM and microSD card), a headphone jack, support for all four U.S. carriers (h/t: Droid Life), and a hefty 4,500mAh battery (confirmed by an FCC listing). It will also, intriguingly, have the fingerprint sensor on the side connected to the power button. What we don’t know is a much longer list. RAM, internal storage, Android OS, sensors, and so on, are a mystery for now. We saw Phil Holland, a Director in LA, release a shot of the front display at least, although of course, not on: We also don’t know much about the camera. We know it can shoot video for the Red Hydrogen One display via a front-facing two-lens setup, as well as normal 2D shots and video as well. Given it’s Red, we expect something decent, though the full power will likely be unlocked by adding professional lenses. Aspects like megapixels and pixel size, along with the quality of the provided dual rear-cameras, and details for things like f-stops, OIS, focusing methods, built-in flash, bokeh mode, and so on, are unknown. The same goes for the front dual camera as well. What we expect from the Red Hydrogen One What we don’t expect is a bestseller that will climb to the top of Android charts. It’s too expensive for that, running at $1,195 for an aluminum preorder or $1,595 for titanium. A first device has a long way to go to generate any significant momentum, even as a niche product in the movie-making business. We’re hoping for a device that might give 3D displays a fresh life, after the disaster that was the Fire Phone. It’s pretty rare that something radically different enters the smartphone market, but the Red Hydrogen One might just be that. Part of the problem is you won’t know if it’s good until you see it yourself. When we expect the Red Hydrogen One is another good question. The phone slipped from a Q1 2018 release after Red decided to stick tight with U.S. carriers and go for a simultaneous release date. It was then scheduled for an August 2018 launch, but according to recent statements from Red’s Jim Jannard, it looks like that release time frame is not going to happen after all.
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