#moz for sale???

[acesofspadeses]

[lamorgh]

# Look 1064 *

❀• C R E D I T S •❀ Basics: Avalon Head 3.1 by Lelutka/Mesh Body Lara V5.3 by Maitreya/Coby Hair by bonbon Head Skin (shape included): *Birth* – Venus Lelutka EvoX/ BOM Tone 03_Brown Body Skin: *Birth* – Maitreya Tone 03_cleavage2 @ Mainstore Eyes: *Birth* – ‘Glimmer’ Eyes @ Mainstore Effect eyes: *Birth* – Power UP Effects Pack (stargate effect) @ Mainstore Lipstick: HATION. – Lovely Lipgloss…

[mleelunsford]

eBook sale! All my itchio ebooks (Including NSFW ones) are on sale 40% off for the next week! Or get them all as a 9 book bundle for $25

[maudlin-st]

its funny that the reason i have so many smiths/morrissey single vinyls is because like two years ago one of the local record stores here was moving to a new place and so they started a sale and they were selling these for like 5 dollars each (i converted the currency for u guys ok) but i was out of town at that time so i was like yeah im definitely not going to get my hands on any of these they would definitely sell out quickly :((

so the week after the sale i went to the store to see what else they have before they move out and turns out since im a regular and they know im kinda insane for moz, they kept an entire box of singles for me

and that is how i am now a proud owner of like, 40 smiths and moz singles

[janetjacksonseo]

🔥🔍 SEO Group Buy Tools India: Get Access to Premium SEO Tools at Affordable Prices! 🇮🇳💰

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[mehadihasanmiazi]

SEO Marketing Plan 2024: A Comprehensive Guide

The landscape of digital marketing is continuously evolving, and as we move into 2024, staying ahead of the curve with a robust SEO marketing plan is more crucial than ever. This guide will walk you through the essential steps to create an effective SEO strategy that will drive organic traffic, boost your rankings, and ultimately grow your business.

Understanding the Importance of SEO in 2024 In 2024, SEO is more than just a tool for increasing visibility; it's a critical component of your overall marketing strategy. With search engines like Google becoming more sophisticated, optimizing your website for search has become increasingly complex. Yet, the rewards of a well-executed SEO plan—higher search rankings, more organic traffic, and increased conversions—make it worth the effort.

Setting Clear Goals for Your SEO Marketing Plan Before diving into the technical aspects of SEO, it's essential to define your goals. Are you looking to increase brand awareness, generate more leads, or improve sales? Setting clear, measurable objectives will guide your SEO efforts and help you track your progress over time.

2.1. SMART Goals Your SEO goals should be Specific, Measurable, Achievable, Relevant, and Time-bound (SMART). For instance, instead of a vague goal like "increase website traffic," aim for something more concrete like "increase organic traffic by 20% within six months."

Conducting a Comprehensive SEO Audit An SEO audit is the first step in understanding your website's current performance. This involves analyzing various factors such as site speed, mobile-friendliness, on-page SEO elements, and more. Tools like Google Analytics, Google Search Console, and SEMrush can help you identify areas for improvement.

3.1. Analyzing Your Website’s Technical SEO Technical SEO focuses on the backend structure of your website. Ensure your site is easily crawlable by search engines, has an XML sitemap, and is free of errors like broken links. Page speed and mobile optimization are also critical factors in 2024, as user experience continues to be a priority for search engines.

Keyword Research: The Foundation of SEO Keyword research remains the cornerstone of any successful SEO strategy. In 2024, the focus should be on finding long-tail keywords that align with user intent. Tools like Ahrefs, Moz, and Google Keyword Planner can help you discover keywords that are relevant to your industry and have the potential to drive significant traffic.

4.1. Understanding Search Intent Search intent is the reason behind a user's query. By understanding what your audience is looking for, you can tailor your content to meet their needs. Whether it's informational, navigational, or transactional intent, aligning your content with search intent will improve your chances of ranking higher.

Creating High-Quality, SEO-Optimized Content Content is king in the world of SEO. But in 2024, it's not just about creating any content—it's about creating high-quality, SEO-optimized content that provides value to your audience. This includes blog posts, articles, videos, infographics, and more.

5.1. Optimizing On-Page Elements Optimize on-page elements such as title tags, meta descriptions, headers, and images to ensure your content is SEO-friendly. Use your target keywords naturally within your content, but avoid keyword stuffing, which can hurt your rankings.

5.2. E-A-T: Expertise, Authoritativeness, Trustworthiness Google’s E-A-T principle is more important than ever in 2024. Your content should demonstrate expertise, authoritativeness, and trustworthiness. This can be achieved by backing up your claims with credible sources, showcasing your credentials, and providing accurate, up-to-date information.

Building a Strong Backlink Profile Backlinks remain a significant ranking factor in 2024. However, the focus should be on quality over quantity. Aim to acquire backlinks from reputable, high-authority websites in your industry.

6.1. Guest Blogging and Outreach Guest blogging and outreach are effective ways to build backlinks. Contributing valuable content to other websites can earn backlinks that enhance your site’s authority and visibility.

6.2. Avoiding Toxic Backlinks Not all backlinks are beneficial. Toxic backlinks from spammy or irrelevant sites can harm your SEO efforts. Regularly audit your backlink profile to identify and disavow any harmful links.

Leveraging Local SEO If you operate a local business, local SEO should be a key part of your marketing plan in 2024. Optimizing your Google My Business profile, acquiring local backlinks, and ensuring your NAP (Name, Address, Phone Number) information is consistent across directories are critical steps.

7.1. Local Keyword Optimization Include local keywords in your content to capture search traffic from users in your area. For example, if you run a bakery in New York, terms like “best bakery in New York” can help you rank higher in local searches.

Embracing AI and Machine Learning AI and machine learning are playing a growing role in SEO. Tools like RankBrain are helping Google understand search queries better than ever. As a result, optimizing for user experience and relevance has become more important than ever.

8.1. AI-Driven Content Optimization AI tools like SurferSEO and Clearscope can analyze top-performing content in your niche and provide insights into how you can optimize your own content to rank better. These tools consider factors like keyword usage, content structure, and readability.

Monitoring and Analyzing Your SEO Performance SEO is not a set-it-and-forget-it strategy. Regular monitoring and analysis are crucial to ensure your efforts are paying off. Use tools like Google Analytics, Search Console, and third-party SEO software to track key metrics like organic traffic, bounce rate, and conversions.

9.1. Adjusting Your Strategy Based on Data If something isn’t working, don’t be afraid to pivot. SEO is an ongoing process that requires flexibility. Regularly review your data and adjust your strategy to stay on track toward achieving your goals.

Conclusion Creating an effective SEO marketing plan for 2024 requires a combination of tried-and-true strategies and adaptation to new trends and technologies. By setting clear goals, conducting thorough research, optimizing your content, and staying on top of performance metrics, you can ensure that your SEO efforts will lead to success in the year ahead.

FAQs

What is the most important aspect of SEO in 2024? The most important aspect of SEO in 2024 is creating high-quality, user-centric content that aligns with search intent.

How often should I update my SEO strategy? You should review and update your SEO strategy at least every quarter to ensure it remains effective.

Are backlinks still important in 2024? Yes, backlinks are still crucial for SEO, but the focus should be on acquiring high-quality, relevant backlinks.

How can AI help with SEO? AI can help with SEO by analyzing data, optimizing content, and providing insights into user behavior and search trends.

What are long-tail keywords and why are they important? Long-tail keywords are longer, more specific phrases that users search for. They are important because they often have lower competition and higher conversion rates.

[rankersparadiseseo]

Safely Sourcing Place to Buy Backlinks

The significance of backlinks in the digital ecosystem is akin to word-of-mouth endorsements in the real world. These inbound links are powerful indicators of a website’s reliability and relevance. Given their potency, many are tempted to speed up the process by purchasing them. However, this avenue is fraught with challenges, especially with Google's stern views on artificially bolstered backlink profiles. In this article, we elucidate the dos and don'ts of buying backlinks and shed light on Google's perspective on the matter.

Interpreting Google’s Stance on the Buy Backlinks Procurement

As the behemoth of the digital search realm, Google has set forth stringent guidelines on manipulative link practices. According to the Google Webmaster Guidelines, the purchase or sale of backlinks with the aim to boost search rankings is a strict no-no. Google’s frowned-upon practices include:

Direct monetary exchange for links.

Giving away products or services to secure links.

Deploying software to mass-produce links.

Violations can lead to penalties, ranking demotions, or even being purged from search listings altogether.

The Allure of the Backlink Bazaar

So why is there a bustling marketplace for backlinks? The answer is simple: the promise of immediacy. Organic link-building is a painstaking process, while purchasing backlinks appears to offer a shortcut to improved visibility and authority.

Navigating the Backlink Marketplace with Care

For those willing to venture into the backlink bazaar, here's a set of principles to ensure you stay on the right path:

Beware of Transparent Traps: Platforms openly advertising backlink sales are more likely to be on Google’s radar and, by association, might jeopardize your site.

Value Over Volume: Aim for backlinks from trusted, industry-related domains. Their impact is far greater than a multitude from dubious sources.

Anchor Text Naturalness: Ensuring variety in anchor text is crucial. Uniform anchor text screams manipulation.

Avoid Ubiquitous Links: Links that appear universally on a website, especially in footers, often attract Google's ire.

Seek Authentic Guest Posting Opportunities: Sharing valuable content on industry-relevant blogs can lead to genuine, high-quality backlinks.

Be Guided by Experts: If you're resolved to buy backlinks, engage trusted SEO consultants to guide your steps.

Vigilance is Vital: Regularly audit your backlink profile using tools like Backlink Checker or Moz. If dubious links crop up, be ready to disavow them via Google's tools.

Championing Organic Backlink Growth

For those keen on a more genuine approach:

Content is King: Exceptional, unique content will organically draw backlinks. You can buy backlinks safely from the Rankers Paradise website here rankersparadise.com.

Industry Collaboration: Networking and collaborations with peers can yield natural backlinking opportunities.

Genuine Digital Engagements: Active, meaningful contributions on forums, discussion groups, and platforms like LinkedIn can lead to organic link growth.

Wrap-Up

The realm of backlinks is enticing but also perilous if not navigated judiciously. While the idea of purchasing backlinks promises a swift boost, it comes with potential pitfalls. With Google's stringent views on artificial link building, the emphasis should always be on authenticity and organic growth. After all, in the digital theater, it's the authentic narratives that resonate the longest.

[completeecommercesolution]

SEO-Optimized Ecommerce Solutions: Boosting Your Online Business

In today's competitive digital landscape, having an ecommerce website is no longer enough to guarantee online success. With millions of online stores vying for the attention of potential customers, it's crucial to implement effective strategies to stand out from the crowd. One such strategy is optimizing your ecommerce website for search engines. This article explores the importance of SEO-optimized ecommerce solutions and how they can significantly impact your online business.

The Power of SEO for Ecommerce

Search Engine Optimization (SEO) is the practice of optimizing your website to rank higher in search engine results pages (SERPs). It involves various techniques and strategies aimed at improving visibility, attracting organic traffic, and increasing conversions. For ecommerce businesses, SEO plays a critical role in driving relevant traffic, generating leads, and ultimately boosting sales.

When you optimize your ecommerce website for SEO, you enhance its visibility to search engines like Google, Bing, and Yahoo. By targeting relevant keywords, optimizing on-page elements, and building high-quality backlinks, you can improve your website's organic search rankings. As a result, potential customers searching for products or services related to your business are more likely to discover your website, increasing the chances of conversion.

Key Elements of SEO-Optimized Ecommerce Solutions

To create a successful SEO strategy for your ecommerce store, you need to focus on several key elements:

1. Keyword Research

Keyword research is the foundation of any SEO campaign. By identifying the right keywords and phrases that your target audience is using, you can optimize your website's content to align with their search intent. Tools like Google Keyword Planner, SEMrush, and Moz Keyword Explorer can help you discover relevant keywords with high search volume and low competition.

2. On-Page Optimization

Optimizing your website's on-page elements is crucial for SEO success. This includes optimizing title tags, meta descriptions, headings, URLs, and image alt tags. By incorporating your target keywords naturally into these elements, you can improve your website's relevancy and search engine visibility.

3. User Experience and Site Speed

Search engines consider user experience as an essential ranking factor. A slow-loading website or a confusing user interface can negatively impact your search rankings. Optimizing your website for speed, mobile responsiveness, and easy navigation enhances the user experience, leading to higher engagement and improved search visibility.

4. High-Quality Content

Content is king when it comes to SEO. Publishing informative, engaging, and relevant content not only attracts potential customers but also earns backlinks and social shares, which can significantly boost your website's authority. Incorporate a blog or resource section into your ecommerce website to regularly publish valuable content related to your industry, products, or services.

5. Link Building

Building high-quality backlinks from reputable websites is a vital component of any SEO strategy. When other websites link to your ecommerce store, search engines consider it as a vote of confidence, which can positively impact your search rankings. Focus on building relationships with industry influencers, guest blogging on relevant websites, and creating shareable content to earn backlinks naturally.

The Benefits of SEO-Optimized Ecommerce Solutions

Implementing SEO-optimized solutions for your ecommerce website offers several benefits:

1. Increased Organic Traffic

By ranking higher in search engine results pages, your ecommerce store will attract more organic traffic from users actively searching for products or services you offer. Increased organic traffic provides a steady stream of potential customers, resulting in higher sales and revenue.

2. Improved Conversion Rates

SEO optimization not only drives traffic but also targets users with a higher intent to purchase. When your website appears in search results for relevant keywords, it establishes credibility and trust with potential customers. As a result, they are more likely to convert into paying customers, leading to improved conversion rates.

3. Long-Term Results

Unlike paid advertising, SEO offers long-term results. Once you establish a strong online presence and improve your search rankings, you can continue to attract organic traffic without incurring ongoing advertising costs. This sustainability makes SEO a cost-effective solution for ecommerce businesses in the long run.

4. Competitive Advantage

With proper SEO optimization, you can outperform your competitors in search rankings. Appearing higher in search results than your competitors increases your visibility, brand exposure, and customer trust. By consistently implementing SEO best practices, you can gain a competitive edge in the ecommerce market.

Conclusion

Implementing SEO-optimized solutions for your ecommerce website is essential for achieving long-term success in the digital marketplace. By focusing on keyword research, on-page optimization, user experience, content creation, and link building, you can enhance your website's visibility, attract relevant traffic, and increase conversions. The benefits of SEO-optimized ecommerce solutions are undeniable, offering increased organic traffic, improved conversion rates, long-term results, and a competitive advantage. Embrace the power of SEO and watch your online business thrive!

Click here to contact me on Fiverr

Source

[guccixlv]

How Companies Can Use Digital Marketing to Their Advantage

Introduction:

In today's digital age, companies have access to a wide range of tools and platforms that can help them connect with their target audience and effectively promote their products or services. Digital marketing has emerged as a powerful strategy that enables businesses to reach a broader audience, engage customers effectively, and drive significant growth. This essay explores how companies can leverage digital marketing to their advantage, highlighting key strategies and tactics for success.

Increased Reach and Targeted Audience:

Digital marketing offers unparalleled reach compared to traditional marketing methods. With the internet's global reach and the widespread use of mobile devices, companies can target a vast audience across different geographies and demographics. Through search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, businesses can optimize their online presence and reach potential customers effectively.

According to a study conducted by Pew Research Center, 81% of Americans own a smartphone, and around 72% of them use social media platforms (source: Pew Research Center). This highlights the immense potential of digital marketing to connect with a broad audience. By investing in well-designed websites, mobile applications, and social media campaigns, companies can tap into this extensive user base and generate brand awareness, leads, and sales.

To support this claim, an article from Social Media Examiner titled "The State of Social Media Marketing" provides insights into the growing influence of social media in reaching and engaging target audiences (source: Social Media Examiner).

Enhanced Customer Engagement and Personalization:

Digital marketing allows companies to engage with their customers in a more personalized and interactive manner. Through email marketing, content marketing, and social media interactions, businesses can foster a sense of community, build customer loyalty, and encourage advocacy.

Personalization plays a crucial role in effective digital marketing strategies. By leveraging data analytics and customer insights, companies can tailor their messages, offers, and recommendations to individual preferences. This level of personalization not only enhances customer satisfaction but also increases the likelihood of conversions and repeat business.

A case study from HubSpot titled "How Personalization Helped XYZ Company Increase Customer Engagement" provides real-world examples of how personalization techniques positively impact customer engagement and loyalty (source: HubSpot).

Measurable Results and Analytics:

One of the significant advantages of digital marketing is the ability to measure and analyze campaign performance accurately. Digital marketing platforms provide robust analytics tools that track various key performance indicators (KPIs), including website traffic, click-through rates, conversion rates, and customer behavior. This data-driven approach helps businesses understand their audience better, identify areas for improvement, and make informed decisions.

TastyPlacement.com, a renowned digital marketing agency, offers valuable insights into leveraging analytics for digital marketing success. Their article on "The Power of Digital Analytics" provides comprehensive guidance on using data analytics to optimize marketing efforts (source: TastyPlacement.com). By utilizing analytics, companies can refine their digital marketing strategies, allocate resources effectively, and achieve higher returns on investment.

To further support the importance of analytics in digital marketing, an article from Moz titled "The Beginner's Guide to Google Analytics" provides a detailed overview of using Google Analytics to track website performance and derive actionable insights (source: Moz).

Conclusion:

Digital marketing has revolutionized the way companies promote their products or services. By leveraging digital channels, businesses can reach a broader audience, engage customers on a personal level, and measure campaign effectiveness accurately. The use of strategies such as SEO, PPC advertising, social media marketing, and data analytics empowers companies to gain a competitive edge in today's digital landscape.

Digital marketing is an essential component of a successful marketing strategy, and companies that embrace it can unlock significant growth opportunities in the modern business landscape.

[converthink]

A Simple Guide to Search Engine Marketing

Search Engine Marketing (SEM) is a digital marketing strategy aimed at increasing visibility and driving traffic to websites through paid advertising on search engine results pages (SERPs). It involves using techniques such as search engine advertising and search engine optimization (SEO) to promote websites and improve their ranking in search engine results. Here's a simple guide to help you understand and implement SEM effectively:

 SEM: Search Engine Marketing refers to the overall      strategy of promoting websites through search engines.

 SEO: Search Engine Optimization focuses on      improving organic search rankings by optimizing website content and      structure.

 PPC: Pay-Per-Click advertising involves bidding on      keywords and paying only when a user clicks on your ad.

 Determine what you want to achieve with your SEM      campaign. Common goals include increasing website traffic, generating      leads, or boosting online sales.

 Identify relevant keywords and phrases that people      are likely to use when searching for products, services, or information      related to your website.

 Utilize keyword research tools like Google Keyword      Planner, SEMrush, or Moz to discover popular and relevant keywords for      your industry.

 Set up a PPC campaign using platforms like Google      Ads, Bing Ads, or social media advertising platforms.

 Create compelling ad copies that highlight your      unique selling points and include relevant keywords.

 Set a budget, define target locations, and schedule      your ads to reach your desired audience effectively.

 Monitor your campaign's performance, adjust bids, and      optimize your ads for better results.

 Create dedicated landing pages that align with your      ad campaign and target specific keywords.

 Optimize landing page content, headlines, and      calls-to-action (CTAs) to improve user experience and conversion rates.

 Ensure your landing pages are mobile-friendly, load      quickly, and provide relevant information to visitors.

 Regularly track the performance of your SEM      campaign using analytics tools such as Google Analytics or      platform-specific tracking tools.

 Analyze data on clicks, impressions, conversions,      and other key metrics to understand the effectiveness of your campaign.

 Make data-driven decisions and refine your campaign      by adjusting bids, keywords, ad copies, and landing pages.

 While SEM focuses on paid advertising, it's      essential to complement your efforts with SEO strategies.

 Optimize your website's content, meta tags,      headers, and URLs to improve organic search rankings.

 Develop a comprehensive SEO plan that includes      on-page optimization, link building, and technical SEO elements.

 SEM is an ongoing process. Continuously test and      optimize your campaigns based on performance data and user feedback.

 Stay updated with industry trends, search engine      algorithm changes, and new advertising features to remain competitive.

Remember, SEM requires constant monitoring, refinement, and adaptation to achieve the best results. By combining paid advertising with SEO, you can maximize your website's visibility and drive targeted traffic to your online business.

[tataseotools]

Why is SEO important in blogging

What is SEO?

Search Machine Optimization( SEO) is the process of optimizing your website or blog to rank advanced in hunt machine results runners( SERPs) for specific keywords and expressions. The goal of SEO is to attract organic traffic to your site, which can lead to increased brand awareness, higher engagement, and more conversions.

SEO encompasses a range of tactics, from keyword research and on-page optimization to link building and technical SEO. By using a combination of these strategies, you can improve your website's visibility and attract more visitors from search engines.

Why is SEO important in blogging?

As a blogger, SEO should be an essential part of your marketing strategy. Without SEO, your blog may struggle to attract organic traffic, which can limit your reach and potential for growth.

By optimizing your blog for search engines, you can:

Increase your visibility in SERPs for relevant keywords

Attract more targeted traffic to your site

Build your brand and authority in your niche

Generate more leads and sales

How search engines work

To understand SEO, it's important to understand how search engines work. Search engines like Google use complex algorithms to determine which pages to show in their search results for a given query.

The algorithms take into account a range of factors, including:

Relevance: how closely a page's content matches the user's search query

Authority: how trustworthy and credible the page is, based on factors like backlinks and social signals

User experience: how easy the page is to navigate, how fast it loads, and whether it's mobile-friendly

By optimizing your website for these factors, you can increase your chances of ranking advanced in hunt results.

Keyword research for SEO

Keyword research is the process of identifying the search terms and phrases that your target audience is using to find content related to your niche. By using these keywords in your blog posts and other content, you can improve your visibility in search results for those terms.

There are many tools and techniques you can use to conduct keyword research, including:

Free Tools

Google Keyword Planner

Tata Seo Tools

Paid Tools

SEMrush

Ahrefs

Moz Keyword Explorer

Competitor analysis

Advanced SEO strategies

Once you've mastered the basics of SEO, you can start implementing more advanced strategies to take your SEO to the next level. Some advanced SEO strategies include:

Creating long-form, in-depth content that provides value to your audience

Using video and other multimedia content to engage your audience

Building relationships with influencers in your niche to generate backlinks and social signals

Conducting original research and publishing the results on your blog

Using schema markup to enhance your content in search results

As a content writer and SEO expert, I highly recommend using reliable and effective SEO tools to improve your website's search engine rankings. One website that I highly recommend is www.tataseotools.com. This website offers a range of free and paid SEO tools that can help you analyze your website's performance, identify areas for improvement, and track your progress over time.

Some of the most popular SEO tools offered by Tata SEO Tools include:

Keyword research tools to help you find relevant keywords for your content

On-page optimization tools to analyze your website's content and structure

Backlink analysis tools to track your website's backlinks and identify opportunities for improvement

Site audit tools to identify technical SEO issues and errors on your website

By using reliable SEO tools like those offered by Tata SEO Tools, you can optimize your website for search engines and improve your online visibility. However, it's important to use these tools ethically and avoid black hat SEO tactics that can harm your website's reputation.

In conclusion, I highly recommend using SEO tools like those offered by www.tataseotools.com to improve your website's search engine rankings and grow your blog's audience.

[thehustlewoman]

Your first sale in high ticket dropshipping is the moment that changes everything.

 I'm going to give you some of the most safeguarded tips that you won't find anywhere else to maximize your chances of getting your game-changing first sale.

Your first sale confirms that your success is possible. There is no question that if you struggle with getting your first sale, deep down there is a small string of self-doubt that maybe this isn't going to work out. This is completely normal and is one of your first "tests".

I guarantee if you do everything right, and utilize these following tips to the best of your ability you WILL see results and you WILL get your first sale. I've seen it a handful of times, the first sale is everything.

1️⃣ - High Branded Search Demand 

 One of the best way's to maximize your chances of a first sale is to get in the middle of an already existing transaction. This means working with brands that customers are already searching for. Drastically increasing your sale potential.

To find brand searched volume, you can use one (or all) of the following tools:

👉🏻 Semrush (free trial);

👉🏻 Ahrefs (no free trial, but IMO - the best);

👉🏻 Moz (free trial);

 This isn't the end all be all but this is what I've come to find when looking at branded search demand: 

> 500-5000 = Sweet Spot 

> Over 5000 = Extremely Competitive 

> 100-500 = Solid 

> Below 100 = Very Low (but still add to your supplier list and close them)

2️⃣ - Livechat / Phone 📞

 Another great way to get your first sale is reaching out to your customers while they are already on your site I've found the Shopify app "Chatra" the best at doing this It tells you what page your customer is on and how long they've been on the site.

 I know many people who have secured their first sale this way. Sending a personalized message to your live visitors is an excellent strategy. 

 Some ways of reaching out would include: 

👉🏻 Offer a discount;

👉🏻 Offer assistance with a product they're viewing;

 Another way is to simply answer the phone and provide the customer with great insight about specific questions they have. 

 You want to show: 

 Professionalism 

 Credibility 

 Knowledge 

 Relatability 

 Doing this will ensure you might get a sale you wouldn't have otherwise.  You could also reach out via phone after a customer has abandoned a checkout. 

 Follow up with them and they could be convinced to go through with the order after you've shown effort that no other store has offered them. Provide a new, relieving experience for them.

⭐ Eventually, or right at the start, you can hire a VA specifically for this task. They will handle reaching out to customers via live chat, and phone. This way you can spend time on closing high-brand-demand suppliers, and other high-leverage parts of your store.

3️⃣ - Website Authority 🌐

 The first thing a customer looks at is the overall feel of your store This could mean the difference between a sale falling through, and your first sale. 

 Don't throw your website together effortlessly, make it aesthetically pleasing and authoritative.

Matching color schemes, fonts, and banners is a must for this look. However, do not overly obsess over this tip and try the best you can. As long as it looks appealing enough, you can chip away at creating a unique, clean-looking store over time.

Things as simple as a manufacturer's logo saying "Authorized Dealer Warranty Included" might seem small. 

 But this coupled with amazing reviews is a great way to increase the chances of your customer being impressed by the look and feel of your site. Leading to a sale.

4️⃣ - Low-Funnel Ads 💻

 In high ticket dropshipping, we use Google Ads as our main advertising platform. This plays hand and hand with high branded search demand suppliers because Google allows us to target specific keywords that can wedge us in between a sale.

In our ad campaign, we can target:

 "Thor 36-inch range hood" 

 Customers searching for this have every intent to purchase, meaning targeting this keyword puts us in a prime position to make a sale.

Since not many people are trying to target this term, it drastically lowers our cost-per-click. Meaning more money in your pocket to put back into the business, specifically more advertising.

💌 Follow my profile:  @thehustlewoman for content like this one to help you earn tons of money and learn with someone who has real game experience. ​

[division-d]

How To Forecast and Calculate the ROI of SEO (With Template)

March 22, 2023

By: Dan Ansaldo, SEO Specialist

With the continued rise of AI and ChatGPT, constant algorithm updates, and the never-ending goal of beating the competition, understanding the ROI (return on investment) of SEO has arguably never been more important.

How do you know if your SEO is effective? How can you determine if it’s going to create positive ROI? Is it even possible to forecast like other marketing channels?

These are critical questions to ask and answer. Let’s dive in!

What is the ROI of SEO?

Return on Investment (ROI) is the monetary gain you receive from investing in Search Engine Optimization (SEO). The goal of SEO — and all marketing efforts for that matter — is to earn you (or your client) more money than what you spend.

When you receive more website traffic, conversions, and ultimately leads and sales from your SEO efforts, that’s the positive return coming into effect.

While SEO is very effective, and arguably the most effective digital marketing channel long term, it’s complicated to understand — especially when calculating SEO ROI or forecasting potential ROI.

So can it be done? Yes, but it can be a bit cumbersome at times.

Why It’s Important To Determine the ROI of SEO

Like any other business investment, it's crucial to determine the impact of your SEO campaigns. Understanding the effect is key to making the most of your SEO efforts. If left in the wrong hands, SEO can become nothing more than an expensive housekeeping service for your website.

But when in the right hands, a thorough SEO strategy can be a powerful tool that sets you (or your client) up as an authority in the industry and attracts invaluable, converting website traffic. Being cognizant of the cost and conversions stemming from SEO helps you better understand the impact SEO is having.

How To Calculate The ROI Of SEO

Calculating the ROI of SEO for Ecommerce sites is different from lead generation sites. No matter what kind of business you operate, this process starts with conversion tracking and a solid look at your Google Analytics account, so have that handy before moving on.

Identify Your SEO Expenditures

First, you need to identify your SEO expenditures. If you hired a freelancer or an agency to do your SEO for you, this is simple. Your SEO cost is the price you pay the freelancer/agency each month.

If you’re doing SEO in-house, you need to take all of the following into consideration:

Software/tools: Whether it be cloud-based or downloaded on your computer, every successful SEO needs their tools. Moz, Semrush, Surfer, Screaming Frog, ContentKing…the list goes on and on.

Content Production: If you have a copywriter in-house, calculate the time (and cost) it takes them to write each article. If you outsource, how much do you pay for your content?

Editing and Plagiarism: Do you use Grammarly or Hemmingway to edit your articles? How about running through CopyScape to check for plagiarism? These may be small costs, but they all add up.  

Graphics: If you use graphic or image software like Canva, Adobe, or iStock, you’ll want to account for these.

Misc: There are other SEO-related costs that can come up (speed optimizations, citation building, etc.), so make sure you track them all to make your ROI calculations as accurate as possible.

Set Up Conversions for Ecommerce Sites

The first thing you need to do for your Ecommerce site is set up conversions in Google Analytics. This allows you to capture the conversions occurring on your site. Once Ecommerce tracking is set up, you can see the overview of your sales data by going to the Conversions tab on the left navigation panel, then Ecommerce, then Overview if you still have Universal Analytics.

This is what that looks like:

Remember, Google is putting Universal Analytics to rest for good, so switch to GA4 as soon as possible if you have not done so.

If you are using GA4, then you would go to Reports, then Monetization, and finally Ecommerce purchases. Below is an example of Google’s online store. The chart and data will automatically sort by items viewed, largest to smallest, but you can select items purchased to see the items that have been purchased the most for the time frame.

Now, in GA4, click on the plus sign at the top next to “Item name” to add a filter, and filter to include Session source/medium. Then click google/organic (click apply) to see conversions coming from organic search or at least partially attributed to organic search.

Set Up Conversions for Lead Generation Sites

If you don’t sell items directly on your site, it can be a bit more challenging to know how much money comes from your site. The first step you need to do is create events in your Google Analytics account and then mark them as conversions. You also need to assign a value to each conversion. Here’s how you do that:

Identify your top conversion events (form submission, “call us today” button, “get a free quote” button, etc.)

Count how many of those conversion events/leads become paying customers

Calculate the average amount of money your customers spend

Divide the total revenue by the total number of conversions to get a value per conversion.

For example, let's say 100 people clicked on your “call us today” button in a given month. If you have that selected as a converting event, you get 100 conversions.

Of those 100 people that clicked, 10 became customers and spent $6000 collectively. That means on average, each “call us today” conversion was worth $60 ($6000 total revenue/ 100 conversions).

Now you can mark the “call us today” button with a $60 value. Repeat this process for the other conversions. When you’re done, you’ll have a nice list of conversions set.

If you don’t know how many conversions you get from each event (and thus can’t calculate the value of each conversion type), you’ll have to gather data for a couple months.

From this point on, you’ll be able to see how many conversions were attributed to organic search by going to the Advertising tab.

Calculate Your ROI!

Once you have all of the above information at your fingertips, it’s time to calculate! This is by far the easiest step. Here’s how you calculate your ROI:

SEO ROI = (Revenue From Organic Conversions - Cost of SEO Investment) / Cost of SEO Investment

Time for another hypothetical. Let’s say your revenue from organic conversions in one quarter was $80K and you spent $15K on SEO services. This would be your calculation:

($80K - $15K) / $15K = 4.33

Multiple 4.33 by 100 to get your percent, and your ROI from your SEO for that quarter was 433%. Not bad at all!

How To Forecast Potential ROI from SEO

Perhaps you are not investing in SEO at the moment (you probably should though) and you’re curious about what the potential ROI could be. Or, you need to calculate it for a potential client, here’s how you would go about forecasting potential ROI.

Disclaimer: This is a forecast, not a guarantee. Since there are many moving parts to the equation, the final ROI can be different from what you calculate.

Identify the Keyword Search Volume

The first step is to go to your favorite SEO tool (like Semrush) and look at the search volume for your target keyword. If you wanted to rank for “San Francisco SEO Company,” you’d plug that into Semrush and see that it is searched about 210 times per month.

Now, multiply that number by 0.276 because that’s the average click-through rate (CTR) of the number one organic ranking position in Google. That gives us 58 (rounding up).

That means if you rank #1 for that keyword on Google, you can assume you’ll get about 58 people coming to your website from that term each month.

Multiply 58 by your average conversion rate for all of your conversion events. Remember those from earlier? To get your average conversion rate, divide the number of paying customers by the number of leads/converting events.

Using the lead generation example from earlier, if 100 people total clicked on a converting event (form submission, “call us today” button, “get a free quote" button, etc.) in one month and 7 of those became paying customers, your conversation rate is 7% (7/100 = 0.07 x 100 = 7%).

If we multiply 58 (the number of monthly assumed visitors from the keyword “San Francisco SEO Company,”) by .07 or 7% (your average website conversion rate) you get 4.06. This is the average number of MONTHLY purchasers you can expect to gain from ranking #1 on Google.

Finally, multiply 4 (round down to the whole number) by your average order value (AOV) to get the potential income from that keyword on a monthly basis. For instance, if your average customer spends $5K monthly (not too bad for an SEO company) then your potential monthly revenue if you rank #1 for “San Francisco SEO Company” is about $20K (4 x $5K).

Annually that would be over $243,000 from a single keyword. Now do you see why SEO is so valuable?

Here is the ROI forecasting spreadsheet you can use to calculate the potential SEO ROI

Need Help With SEO?

If you need help with your SEO — as a business owner or an agency — shoot us a message. Whether you’re an Ecommerce business or a lead generation business, we can help you (or your client) gain visibility in the SERPs and take advantage of the compounding power of SEO.

READ OUR LAST ARTICLE: 5 Tips For Your Next Influencer Campaign

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5 Strategies For Increasing Your Online Sales

1. Understand your target audience :

To make the right decisions about your products and marketing activities, you need to understand your customers. When you have a brick-and-mortar store, you can have conversations with your customers right there and find out what appeals to them. When your customers are online, you have to proactively take steps to learn about them.

By using analytics tools in your online store and point-of-sale (POS) system, you can identify purchasing patterns and preferences. While nothing can replace a face-to-face conversation, you still have lots of opportunities, including email, online chat, and phone calls, to ask questions to learn about your customers

2. Find your unique selling proposition :

What do you offer that no one else can? What is the story behind your store, your products, and yourself?

Once you know what makes you different, you need to shout it from the virtual rooftops. You can include it in your tagline, make it prominent on your home page, announce it in social media ads, and highlight it in your email marketing. By building your marketing campaigns and efforts around your unique selling proposition, you give people a reason to come to your online store and, most importantly, buy your products

3. Provide a chat feature on your website :

Since the COVID-19 pandemic began, more customers have started to rely on chat to communicate with businesses. If you don’t have a chat feature, add one to your website and monitor it throughout the day.

Since you can’t be tied to your computer 24 hours a day, include an autoresponder to let customers know when you will return. You can also use Virtual Agent Technology (VAT), which is a plug-in for your website that immediately answers common and basic questions for customers.

4. Create a simple checkout process :

While the checkout process is part of the user experience, it’s a big sticking point for many sales and deserves extra attention. Offer a guest checkout option so customers can buy without filling in long forms. Break up the checkout into multiple pages or an expanding page to keep from overwhelming the customer with buyer information fields. Keep the text short and concise. Use standard buttons and verbiage, such as a “Buy” button and a shopping cart icon.

5. Put customer reviews on product pages :

While it may feel scary to let customers share both positive and negative comments about your products on your page, adding customer reviews can increase your sales. Moz found that . And if a product consistently gets poor reviews, it’s a sign that you should either address the issues or discontinue the product. When adding reviews, let customers leave both a star rating and a comment. Make it as easy as possible for customers to write reviews. Even better, use an eCommerce platform with the feature built in.

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Tools of Triumph: Driving Business Growth with Essential Resources

Blog Post: "Empowering Growth: Essential Tools for Every Business"

Title Suggestion: Tools of Triumph: Driving Business Growth with Essential Resources

Image Suggestion: Visual featuring a toolbox filled with various business tools and resources.

Introduction:

In the dynamic landscape of modern business, having the right tools at your disposal can make all the difference. Let's explore the essential resources that businesses need to supercharge their growth and stay ahead in the game.

1. Customer Relationship Management (CRM) Software:

A robust CRM system like Salesforce or HubSpot helps businesses manage interactions with customers, streamline sales processes, and nurture valuable relationships.

2. Content Management System (CMS):

Platforms like WordPress and Shopify provide user-friendly interfaces for creating, managing, and optimizing website content—a cornerstone of a successful online presence.

3. Email Marketing Automation:

Tools like Mailchimp and Constant Contact enable businesses to automate email campaigns, segment audiences, and track engagement for targeted communication.

4. Social Media Management:

Platforms like Hootsuite and Buffer centralize social media scheduling, monitoring, and analytics, streamlining efforts to maintain a strong online presence.

5. Search Engine Optimization (SEO) Tools:

Tools such as Moz and SEMrush offer valuable insights for optimizing website content, conducting keyword research, and monitoring rankings.

6. Analytics and data insights:

Google Analytics and similar tools provide in-depth data on website performance, user behavior, and conversion rates, enabling data-driven decision-making.

7. Project Management Software

Tools like Trello and Asana help businesses organize tasks, collaborate with teams, and track progress on projects for efficient workflow management.

8. Financial Management Software:

Platforms like QuickBooks and FreshBooks simplify accounting, invoicing, and financial reporting, ensuring smooth financial operations.

9. Email and Communication Tools:

Reliable email platforms like Gmail and communication tools like Slack are indispensable for seamless internal and external communication.

10. E-commerce and Payment Platforms:

For businesses with an online sales component, platforms like Shopify and PayPal provide secure and user-friendly e-commerce solutions.

Case Studies:

1. CRM Drives Sales Success: A tech startup implemented a CRM system, resulting in a 30% increase in lead conversions and a 20% boost in customer retention.

2. SEO Boosts Organic Traffic: An e-commerce store optimized its product listings using SEO tools, leading to a 40% increase in organic search traffic and a 15% rise in sales.

Conclusion:

Equipping your business with the right tools is akin to arming a champion for success. By leveraging these essential resources, businesses can streamline operations, enhance customer experiences, and propel growth to new heights.

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Boost Your Online Success with Moz Web Media's Expert Google Ads Management

Our speciality at Moz Web Media is creating Google Ads campaigns with strong conversion rates that benefit your company in quantifiable ways. Our team of certified Google Ads professionals works directly with you to understand your unique goals and target audience. We design tailored programs that achieve your goals, whether they want to improve sales, produce more leads, or increase website traffic.