#most of these dresses were based off pretty gowns I found on pinterest

[thevioletscout]

"You're on a path in the woods. And at the end of that path is a cabin. And in the basement of that cabin is a vestige. You're here to slay her. If you don't, it will be the end of the world."

What happens when you're hyperfixating on Elder Scrolls Online (specifically your VestigexCanon ship) and Slay the Princess at the same time? Why you mash em together of course!

So yeah, long story short, I did some trace-overs of Slay the Princess screenshots with my character Lytta as The Princess. A lot of this was also just general practice because I'm trying to learn how to do actual art. (Fun fact, I had to go back halfway through this project and change the shading because I finally started shading like a normal person.)

(Tbh the Thorn's was the only one I actually bothered with the background on. The others were just kinda me being lazy.)

Maybe I'll post more about this silly little AU sometime or I'll never bring it up again. We'll see. Feel free to drop any questions you might have in my inbox.

Oh and OG pics

[daswarschonkaputt]

so a few select people know that i've been working on these bad boys for a few weeks now. this collection started because @mortimerlatrice had the audacity to try and tell me that fem!kinn wouldn't wear skirts and dresses and i pretty much broke my tablet pen in the rush to prove her wrong. also i felt like redesigning my fem!kinn and fem!porsche ideas. beneath the cut are my thoughts on these outfits plus the fashion collections they're inspired by/referencing.

fem!kinn businesswear looks

fem!kinn i feel like is the type of person who weaponises her gender expression. every part of how she presents herself is a carefully cultivated power play. she smokes cigars and drinks scotch and can talk at length about stocks and cryptocurrency, but she wears high heels even though she had to teach herself how to run in them, has long hair even though styling it is a nightmare, and is never seen without make-up, because every part of her must straddle a line of being masculine enough to be respected without being dismissed as butch, or a transgressor of gender norms. so: power suits and heels.

most of these are just riffs on the show's suits, so no real reference images, though hilarious @elnotwoods and i managed to parallel brain the exact same corset + suit look bc we are bloggers of TASTE.

fem!kinn occasionwear looks

the product launch -- upon rewatching clips from this episode i realised that the product launch apparently has a roaring 20s theme? which be wildin'. i spent so long looking at pictures of 20s style dresses until i found eliza jane howell who is a tiny british designer who has an entire collection of 20s inspired gowns. the inspo for kinn's dress was the miranda dress from her eveningwear collection.

the diamond auction -- i've drawn fem!kinn in this dress before, and i stand by it. this is a dress from ralph and russo's fall 2015 couture collection, specifically look 12. i first saw this dress months ago when i was looking for clothes for a project i was working on and it's lived in my brain rent free since.

date night i and date night ii -- both of these dresses i saw on pinterest somewhere and forget to save the link bc when i do art i usually have abt 50 billion tabs open. (i make firefox weep each time i open a new one.)

looks that almost made it in: michael cors rtw fall 2022 look 24; and schiaparelli couture spring 2022 look 24.

fem!kinn misc looks

okay so the theme for this one was actually "iconic kinn looks" and you know what? the towel was iconic. there i said it.

the sleepwear look -- *cries in detail work* yes all that lace is hand-drawn YES MY WRIST ACHED SO BAD AFTER FINISHING IT, this one is just conjured out of my head, no inspo look

the suspenders -- real ones know which kinn look this one is based off. just google kinn in suspenders or something i guess because we were ROBBED that it wasn't in the show. ROBBED.

the towel -- since drawing it multiple ppl have told me that they think fem!kinn would just wear the towel on her hips, tits out, no shame, and they are all so valid.

family portrait -- when i was drawing this, i got sent a look by siv that i initially discounted because it was a skirt suit and fem!kinn all about those power suits. and then i was looking for thai designers and i saw the same look and i was like, "okay but she'd only wear this in a family portrait," and then i was like hhrrrrnngngn family portrait outfits for all of them, so now it's a category. this is a recoloured version of poem bangkok's fall 2022 rtw collection look 19.

fem!porsche "pre-kinn" looks

okay so my thoughts on fem!porsche are as someone for whom gender is almost an afterthought, whose main friends are all guys, who drinks bear and kicks ass and cuts her own hair whenever it gets too annoying, who buys male toilettries because they're cheaper, who's made a career out of being rich girl's experimental whirl into lesbianism, and who can get them off real easy but isn't so good at getting herself off. she's hooked up with her fair share of guys, and considers herself more of a male-leaning bisexual. like, girls are fun and all, but she tends to have a better time when she hooks up with guys. (kinn's gonna blow that out of the water, hahaha.)

the fighter outfit -- originally this was going to be just a sports bra + jeans, but then i saw a pic of a cropped hoodie and my brain just sort of blanked out and when i was done the art was finished. porsche's abs are very important to me. as are her arms. and her thighs. she's an itty bitty titty committee member tho and i stand by that.

the bartender outfit -- i've drawn this one before, but yes! all the buttons undone! cheapest black shirt and slacks! converse!!! YESS

the casual outfit -- bike shorts, big t, big shirt? yes. fem!porsche sits somewhere between jock and gonna-fix-your-appliances on a fashion basis and i am here for it.

fem-porsche "kinn era" looks

one of the big ideas i had going into this project was the idea that porsche feels divorced from her femininity in a way that she's not altogether satisfied with and that kinn helps her reconnect with it. because, like, let's be real: porsche has no major feminine influences in her life growing up, and she's literally always got bigger concerns. she defo plays up the idea that she's above it all, whilst also completely lost as to how to get to there. kinn is probably both an object of envy and attraction for her.

(also i have in my head that the sauna conversation goes something like: porsche: do you have a boyfriend, then? kinn: i've never once found a man that truly wants a powerful woman. porsche: huh, that's weird. i've had no trouble finding guys who want me to hold the up against a wall.)

anyway it's important to me that kinn makes porsche feel dainty and feminine.

the bodyguard look -- hrrrrngngng waist. that is all.

clubbing with tankhun -- you know how i said somewhere between jock and owns a monkey wrench? meet porsche out clubbing. love it for her.

first public date with kinn -- so the background i had imagined for this outfit was that porsche and kinn are going public, and kinn sends her a box with a dress to wear plus heels, only porsche can literally not stand for more than two seconds in the heels and hates them, so she wears her converse instead. this is almost a direct copy of look 12 from monse's spring 2021 rtw collection.

black tie date with kinn -- obvs this is a dress that kinn picked out for her, so i thought long and hard about what kinn would choose. in the end, i figured kinn would probably want her to look regal. i looked at so many dresses for this one, esp bc there was a secret requirement where i wanted the skirt to be loose enough that kinn could eat her out in it. look, i just think it would be gender if kinn dressed porsche up in this dress and porsche felt all pretty and feminine and then kinn ate her out in the bathroom at the event or something. you know. girl things. this dress is look 6 from valdrin sahiti's spring 2022 bridal collection and i had to download a pdf to get a reference picture, so appreciate my work. also shoutout literally the only time porsche is wearing heels. kinn had to give her like three hours of walking lessons.

fem!porsche minor family head looks

michael kors collection saved my bacon here. i really struggled to figure out what fem!porsche's overall aesthetic would be for her minor family head position. i wanted something distinct from kinn, but didn't think she'd go full androgyny. in the end i settled on a well-tailored suits with a military flare in their cut.

first business look -- this one is based on look 19 from michael kors collection's fall 2022 rtw collection. dem arms.

second business look -- same song, different verse. same collection, but look 7. the thigh-high boots were added by me, though. i wasn't drawing lesbian kinnporsche without putting one of them in thigh-high boots.

visiting mum -- a couple of things. this one is based on this photo i found on pinterest, because i just really liked the neckline. details you might miss: this is arguably porsche's most femme outfit here, but she doesn't have the perfectly styled hair that she has when she's on mafia business, and she's still wearing her ratty beat-up converse. she's feminine, but trying to be authentic. it's a specific kind of messaging she's trying to get across to her mum. she probably agonised for hours over what to wear. kinn definitely really likes her in it.

family portrait -- again, plucked from my own imagination. the original inspiration for this look was look 9 from altuzarra pre-fall 2020 but if you click that link you'll probably be able to tell i went completely off-script. the more i drew it, basically, the more the altuzarra look looked too japanese, which is understandable, because that collection's whole thing was about blending modern and traditional japanese fashion. in the end, i pivoted, and brought it more in line with kinn's look, because i really did want them to have similar vibes. (couples outfits? couples outfits!!)

near misses -- these ones almost ended up involved: altuzarra pre-fall 2020 look 6 for the family portrait; michael kors fall 2020 look 60 also for the family portrait; michael kors fall 2020 look 30 for minor family mafia business; look 17 from alexander mcqueen's 2011 pre-fall collection also for mafia business; this look from pinterest for mafia business that got discounted bc i was going in a different direction; and this dress from rouba.g's spring 2019 rtw collection for the black tie dress which literally only avoided inclusion here because i couldn't make the sheer fabric look right.

anyway the takeaway here is don't get into an argument with me because i will bring receipts. mort learned their lesson, don't worry.

also @yeetlegay i gave you adequate warning. you knew it was coming.

[littlemisssquiggles]

miki-13 reblogged your photo and added:

Okay wow, they all look friggin’ amazing! Agh, I’ve already got so much I wanna draw and now you’ve added yet another picture I want to put on paper! @lythecreatorart’s looks so pretty in pink and it goes well with the black and white and brownish-orange, @che1sea-xiao-long’ looks so demure and lovely with the light green and orange and of course, @littlemisssquiggles‘ looks absolutely stunning in red.

I find it interesting you gave Ruby white as her main color scheme with some red on the side, as opposed to Rose who is in all red. It reminds me a bit of Utena, who used the white rose and was represented by white, as a color of purity. Which fits in with her being a simple soul and Blake’s description of her character (”Purity”)

It’s also interesting that you gave Ianthe a darker color scheme with this one. I’ve never pictured her in black or darker colors, but now I see she pulls it off quite well. (Oh my gosh, you made her so tiny and smol XD)

By the way, how did you figure out the dresses for everyone here? I’m curious of your thought process for them.

Squiggles Answers:

 @miki-13 Thank you so much Miki-chan!

My thought process into the dress designs? Oh gee, not sure I have much to say on that but I shall do my best *salutes*

Well if I must admit off the bat, I went into this squiggle sketch work already knowing the type of dresses I wanted the first three Roses: Rosaline ‘Rose’ Fox, Ruby Rose and Rosalind ‘Lindy’ Fox to wear. With Ianthe Regem and Rosaline ‘Hoody’ Hood, I sought out the almighty power of Pinterest to aid with inspiration for their gown designs.

 Let’s start with Ruby Rose: our leading Rose. Actually I’ll have to correct you, Ruby isn’t wearing white. Her dress is actually silver with just a pop of red. As I was telling Ly, I knew I wanted Ruby to wear silver instead of her more traditionally red outfits. Silver is another signature colour associated with Ruby that we don’t often get to see her rock so I figured why not give her a nice silvery lace dress made with a glittery material that made Ruby appear as if she’s dressed in starlight. I know you can’t really see here since these were more meant to be sketch concepts but you get the idea. Plus my main reason for having Ruby wear silver is based on a Rosegardening headcanon of mine where Oscar thinks Ruby looks more beautiful in silver since it matches her eyes. Again, red may be Ruby’s main colour however should she ever step out in a silver dress, I think she’ll turn heads. Especially Oscar’s. Buuuuut that’s just my idea XD

Next is my girl Rosaline Fox: As I mentioned in ‘Defining Rose Fox’, Rose is known for her beauty. Rose is a gorgeous and vivacious vixen who is fully confident in her looks. So I knew for a definite fact that I wanted her to rock a dress that shows off her splendour in a striking colour that would make her the apple of every man’s eyes. 

For Rose’s gown, I actually drew inspiration for the style from Jessica Rabbit from ‘Who Framed Roger Rabbit’. When I think memorable lovely characters, Jessica Rabbit was the first one that popped to my mind. 

So Rose’s gown is influenced by Jessica’s from the slit that’s supposed to be up the side (pardon my sketch for not illustrating that better) to the open back to the gloves even down to her dress having a kind of shine to it. As a matter of fact, this is a cohesive characteristic that I decided to share with all the other Roses. So technically each Rose has one part of their dress that is glittery. Each Rose also wears a rose detail to their outfits, be it an accessory or detail of their dress. Like in the case of Rose where the single strap of her dress in an array of roses along with the belt around her waist. Not to mention the frills of Rose’s dress as supposed to represent rose petals.

Rosalind Fox: For Lindy, I’m not sure what type of personality @che1sea-xiao-long has in mind for her Rose but for me, I pictured her being the very sweet and gentle-hearted type. So I gave a dress to reflect that appeal. With Lindy, her green hood was one of the most signature parts of her design so I gave her this sort of green shawl to mimic that detail from her huntress attire. Everything else about her dress just fell fittingly into place. I knew I wanted the end of her dress and shawl to be decorated with orange roses since I dubbed her the orange rose (will explain that later). If I’m being honest, I just rolled with the first ideas that popped into my head with the rest of Rosalind’s dress and the end result just turned into a cute gown that I think suits her. I think it even got the Chelsea seal of approval.

Ianthe Regem: Yes, this is where things got a bit tough for me. With Ianthe, I wanted something cute but somewhat regal for her; if that makes sense. However I wasn’t sure the style I wanted to go with for her. This is where I sought good old Pinterest and found this really nice art of an anime girl wearing a dress that I thought would look lovely on Ianthe. Artist is Tobi Kotetsu

So I based Ianthe’s outfit off of that design. I figured a style like that would look adorable on her and my assumptions seemed to be proven right with your reaction to the look. Mind you, this is only a sketch. I may change this design later to maintain my original ‘regal’ style for Ianthe’s gown. But we shall see.

Lastly we have Rosaline Hood: She was the other Rose I needed a little help designing for. Ironically the two roses I went in blind to design ended up being the ones to rock black as part of their attire. Not intentional but it works. With Hoody, I also drew inspiration from Pinterest for the style of her dress. I found this really nice design for a dress with same kind of frills that sort of drape down from the torso like rose petals. 

It reminded me of the way Ly designed Hoody’s huntsmen attire so I figured, why not add that detail to her ball gown. She certainly looks lovely with it. As for making her rock pink. Well as I told Ly, making Hoody the pink rose in the bouquet was a bold choice based on a whim. I understand that there were other rose colours that I could’ve used for her. I considered making her a peach rose. However the instance I slapped that hot pink on her dress, that was it. That won me. It looked absolutely gorgeous on her especially with the black. Not sure if Hoody is the type to wear pink but she looks lovely in it. Plus according to Ly, Hoody’s dress reminds her of her prom dress which makes my  choice even more perfect.

So yeah, that was pretty much my thought process behind all. As I was telling @lythecreatorart and let me tag @che1sea-xiao-long in here as well, these were mostly just rough sketches of dress designs for a potential project I’m considering of doing with all the Roses including Ruby when I get the time to spare.

I called it ‘Bouquet of Roses’ and the gist of it is, Oscar Pine is basically our handsome Yellow or more fittingly Gold Rose Prince with eyes as radiant as the sun and a kind and benevolent heart to match. Prince Oscar owns a bouquet comprised of an arrangement of roses of different colours. The key roses are red, lavender, orange and pink roses and it is those roses that are represented by our Garden of Roses.

Ruby Rose and Rose Fox are our two red roses locked in a rivalry for the Prince’s affection to be his one true red rose (although Ruby could arguably be more of a white rose with her silver dress which could be used to symbolize her purity of heart as you pointed out. Not to mention that it’s a way to connect her to her mother Summer who was the original white rose). Rosaline Hood is the pink rose. Rosalind Fox is the orange rose and lastly Ianthe Regem is the lavender rose.  

Seeing you and Ly create such great illustrations with the whole Garden squad has inspired me to do my own lil pet project to draw all the Roses together in my style. It’s also meant to be my shameless excuse to draw Oscar as a fairy-tale prince with Ruby featuring Team FRHR and everyone gets to wear dresses. That was the idea.

~LittleMissSquiggles (2019)

[makeuptips10-blog]

12 Romantic Comedies Where the Fashion Is Almost Better than the Movie

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12 Romantic Comedies Where the Fashion Is Almost Better than the Movie

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There isn’t a romantic comedy that I won’t watch. Whether it’s Sarah Jessica Parker and Hugh Grant struggling to survive in the Midwest or Drew Barrymore having her first kiss in a baseball field, I’m all in. But I’m not blind either. There are more bad rom-coms than there are amazing ones, and I’ve watched my fair share of stinkers. But even if the plotline isn’t good, I’ve always found a silver lining: the clothes.

Rom-coms have their recurring tropes: the final-act kiss, the flirty quips between the leads. But one thing that I can almost always rely on when I watch a rom-com is fabulously dressed characters, from the hot-pink dresses Isla Fisher wears in Confessions of a Shopaholic to the drop-dead-gorgeous wedding gown in Crazy Rich Asians. To fuel your fashion-loving moviegoer, we’ve rounded up 12 rom-coms where the style is almost (if not) better than the story. The plots can sometimes disappoint, but fashion will always be a highlight.

The Devil Wears Prada

No fashion film list is complete without 2006’s The Devil Wears Prada. The film, which centers on Andy Sachs, an assistant at a high-fashion magazine, is filled with fun fashion moments, from the beautiful coats and bags that Miranda Priestly flings on desks to the iconic montage of Andy transforming from a bargain-bin shopper to one of the most well-dressed employees at Runway magazine. Though the film barely qualifies as a rom-com (Andy’s romance takes a back seat to her relationship with her boss), there are more than enough fashion moments to enjoy.

Photo: 20th Century Fox.

Photo: 20th Century Fox.

Photo: 20th Century Fox.

Sex and the City 

Rom-coms have always been associated with fashion, but Sex and the City took it to the next level. The HBO TV series premiered its first film in 2008, and though the storyline was met with mixed reviews from fans (don’t even get us started on the second movie), the fashion didn’t disappoint. From Carrie Bradshaw’s dreamlike Vivienne Westwood wedding dress to the many colorful and fashion-forward looks all four of the women wear, the fashion in Sex and the City make it a must-watch even if you have lukewarm feelings about the franchise as a whole.

Photo: Marcel Thomas/FilmMagic.

Photo: James Devaney/WireImage.

Photo: James Devaney/WireImage.

Crazy Rich Asians

2018’s Crazy Rich Asians was history-making in more ways than one. In addition to its all-Asian cast, the movie was a damn good rom-com, and it included one of the genre’s most well-known tropes: amazing clothes. The film is about an American professor who travels to Singapore with her boyfriend—unaware that he’s the heir of one of the country’s wealthiest families. The storyline is a breeding grown for beautiful, luxurious clothes, and it doesn’t disappoint. From the gold hand-painted wedding dress that Araminta Lee walks down the aisle in to Rachel Chu’s gasp-worthy blue gown, Crazy Rich Asians is full of fashionable eye candy.

Photo: Warner Bros. Pictures.

Photo: Warner Bros. Pictures.

Photo: Warner Bros. Pictures.

Photo: Warner Bros. Pictures.

Pretty Woman

1990’s Pretty Woman follows Vivian Ward, a down-on-her-luck sex worker, who meets a wealthy businessman named Edward Lewis. The film is chock-full of sassy monologues (including this iconic one), shopping sprees and outfits worthy of copying, from Vivian’s off-the-shoulder red dress to the matching polka-dot look she wore with Edward to a polo match.

Photo: Buena Vista Pictures.

Photo: Buena Vista Pictures.

Photo: Buena Vista Pictures.

Confessions of a Shopaholic

Based on its title alone, 2009’s Confession of a Shopaholic should be filled with beautiful clothes, and surprise, surprise, it is. The film follows Rebecca Bloomwood, a writer who has a shopping addiction so big that it leads her to serious debt and broken relationships. Though the movie is a cautionary tale for those who spend too much on clothes, it’s also a feast for the fashion lover.

Photo: Walt Disney Studios Motion Pictures.

Photo: Walt Disney Studios Motion Pictures.

To All the Boys I’ve Loved Before

2018’s To All the Boys I’ve Loved Before premiered only a couple months ago, but it’s already made an impact in terms of its retro high-school style. The film follows Lara Jean Covey, a teenager whose love letters to former crushes are accidentally mailed out. The movie is adorable and a much-needed breath of diversity that was lacking in the teen rom-com genre. But on top of that, the movie also includes a ton of Pinterest- and Halloween-worthy outfits, like Lara Jean’s colorful turtlenecks and denim skirts.

Photo: Netflix.

Photo: Netflix.

13 Going on 30

13 Going on 30 is a classic rom-com that has stood up to the test of time, both film-wise and fashion-wise. The movie follows Jenna Rink, an awkward 13-year-old girl who magically ages 17 years to become 30 and a writer at a big-time women’s magazine. The movie’s fashion mixes the whimsical outfits of an ’80s-born 13-year-old with the over-the-top style of the early ’00s.

Photo: Columbia Pictures.

Photo: Columbia Pictures.

Photo: Columbia Pictures.

Clueless

If you were born in the ’90s, you’ve thought about dressing up as Clueless‘s Cher Horowitz for Halloween at least once in your life. The character, a teenage girl with a passion for fashion and gossip, became an instant icon when the teen rom-com premiered in 1995. Along with Cher’s iconic yellow-plaid schoolgirl outfit, Clueless also saw fashion-favorite looks from her bestie, Dionne, and the other preppy outfits that Cher wears throughout the movie.

Photo: Paramount Pictures.

Photo: Paramount Pictures.

Legally Blonde

Pink, pink and more pink is the color scheme of 2001’s Legally Blonde, which follows a woman named Elle Woods as she heads to Harvard Law School to win back the heart of her ex. Though Elle ends up ditching her ex to become a serious lawyer, her love for fashion never faltered, judging from the all-pink ensemble she wore in the film’s ending court scene.

Photo: MGM Distribution Co.

Photo: MGM Distribution Co.

500 Days of Summer

2009’s 500 Days of Summer might not have the flashiness and designer costumes that the other rom-coms on this list have, but it’s still filled with a ton of inspiration. The movie follows the relationship of a couple from beginning to end. It takes place in modern-day, but a lot of its outfits have a 60s-style flare, with sweater vests and denim skirts commonly seen on the characters.

Photo: Fox Searchlight Pictures.

Amélie

2001’s Amélie is a French film and fashion lover’s dream. The movie follows Amélie, a shy waitress who decides to turn her life around. Unlike some of the rom-coms on this list, fashion isn’t a theme of the movie, but it definitely makes an appearance in the protagonist’s clothes, from her cool coats to her quirky accessories.

Photo: UGC-Fox Distribution.

Photo: UGC-Fox Distribution.

Photo: UGC-Fox Distribution.

1968’s Funny Girl follows the life of Fanny Brice, a famous actress and fashion icon from the 1920s. The movie stars Barbra Streisand as Brice in multiple stages of her life. She models some of the character’s most beautiful outfits and hairstyles, from her iconic updos to the sparkly and flowy gowns she wears to parties.

Photo: Columbia Pictures.

Photo: Columbia Pictures.

Photo: Columbia Pictures.

Source: http://stylecaster.com/romantic-comedies-fashion/

[promomagazine]

Gaby Bayona & Truvelle: The perfect bridal line for woman

"what kept me in it was the fulfillment I got from running a business which creates heirloom items that are among the most special in a woman’s wardrobe."  -- Gaby Bayona

 - What & who is Truvelle?

Truvelle is a bridal line specializing in refined, effortless, and unconventional wedding gowns. Founded in late 2013, we’ve grown from one girl in her living room to a 25+ person operation within a 9000 square foot HQ. Truvelle’s run by me - Gaby Bayona. I’m a 24 year old first-gen Canadian with a penchant for bleached locks, travel adventures, and getting creative in business.

- What is your typical day when running a brand like yours?

I’ll get to the office around 11, say hey to everybody, and check in with Truvelle’s department managers to see if they need help with anything. Then, I’ll tackle emails for a couple of hours. The rest of my day is pretty varied - lately I’ve been working a ton on product development, but usually I’m having meetings with the team to see where everybody’s at & provide input, planning hires & company growth, overseeing Truvelle’s creative direction, and making sure we don’t run out of money. I also launched another bridal dress brand (www.laudae.com) less than a year ago, which has taken up a lot of my headspace. If I don’t have plans after work, I typically work until midnight or later.

- How did you approach the business side of fashion when you first started?

I believe work is just a set of problems with solutions that need to be figured out. When starting Truvelle, I looked at all the problems I needed to solve - getting a business license, finding my suppliers, 

choosing a market, etc. Then, I figured them out. Though you need to have a big picture when you start a business, I think it’s important to simplify everything into decisions that you can tackle one by one. Or else, starting a business becomes daunting.

- When you cater to your consumers, do you look for a pattern within your analytics to better serve them? If so, how do you go about doing that?

I do - I love data! The best ways we get analytics is through sales, through asking our retailers / clients for their input, and through website / social media traffic. The data I like going through most is our spreadsheet of what gowns sell best and where most of our website traffic is going & coming from. The data that’s most valuable comes from our retailer / client input. Throughout the year, I’ll go through it and make revisions to our processes or write them as design notes.

- As the owner, do you see yourself more on the design side or more on the business side? Or is it pretty much balanced?

I prefer being on the business side, but need to be involved in design - especially since Truvelle is new and is solidifying its aesthetic. Right now, I’d say I’m 75% business and 25% design/content.

- Were there any setbacks to getting your label off the ground? How did you overcome that?

I was really fortunate because I had been perfecting/testing my designs for three years prior to starting Truvelle, through a custom dress shop I co-ran with my mum. There were two setbacks in getting my label off the ground - one was that I was 20 and didn’t have much credit history, so it was hard to get a loan. The other setback was the huge learning curve involved in starting a label from the ground up. For the loan, I ended up settling for a small amount & bootstrapping as much of my business as I could. I researched a ton to get around my learning curve, but what helped the most was to just start and figure it out along the way. There’s no way to anticipate all the problems a new business will face, so you may as well face those problems and get them out of the way as quick as possible.

- How would you describe yourself as a person & artist?

I’m somebody who loves doing things fast and efficiently, and I love innovating ideas and processes. I’m also very into my work; it’s a huge part of my lifestyle & when I have free time the first thing I think of doing is working. As an artist, I’m definitely a problem solver. I really enjoy finding things that are missing or not done well enough, and designing something that fills that gap.

- What made you so interested in becoming a fashion designer?

My mum was a seamstress-turned designer, so growing up I wasn’t interested in design because I didn’t want to be doing what my mum was doing! I also don’t enjoy being in the spotlight, and thought that the fashion industry would be too showy for my personality type. I fell into fashion design, but what kept me in it was the fulfillment I got from running a business which creates heirloom items that are among the most special in a woman’s wardrobe.

- Do you have a favourite designer who inspires you? Why is that?

I love Rachel Comey. I love how she’s made a highly obsessed brand slowly and deliberately, rather than spending all this money on marketing and flashy antics. I love how she believes that it isn’t about being in 200 stores or meeting the monthly sales goal, but about the environment she gets to work with, the people she works with, and the pieces she’s making.

- What story are you trying to covey through your designs?

Though I want each collection to convey refinement & effortlessness, I also want each piece to be a blank canvas for whatever story the wearer may have.

- Did you ever see yourself to be so successful in establishing a known brand?

I had goals when I started Truvelle, but I never started with expectations of where my business was heading. I’ve been extremely fortunate with how Truvelle’s unfolded throughout the years.

- Tell me about your latest collection. What was your vision when you created it?

Truvelle's 2017 collection was inspired by the textured streets of the neighbourhood Truvelle was conceived in : Gastown, Vancouver. It’s a heritage neighbourhood placed right by the water, so we took shimmer and neutral tones to heart when designing for the season. The neighbourhood is also filled with creatives, so we spent time asking ourselves what they would want to wear on their wedding day.

- To be a designer, you had to undergo a lot of struggles. What was the most difficult obstacle for you when putting together your collection?

Time is always a huge obstacle for me. I run the business, which takes up at least 40 hours of my week. So, design & creation ends up happening at night or on my weekends. When the collection’s due date starts approaching, it can be really socially isolating for me. It’s something that I know isn’t sustainable, so I’ve been moving towards a creative direction role & am looking at ways to narrow down my responsibilities.

- If you could showcase your designs anywhere in the world, where would you start and why?

It’s cliche, but I would say New York. Since it’s a city on the world’s stage, making it in New York means you’ve made it in the world. I also personally love the city - I go a couple of times a year & get so inspired by the hustle the inhabitants have.

- Who excites you the most (celebrity) & why?

I don’t keep up with celebrities too much, but I do love Alexa Chung. She’s always doing new things - let it be modelling, youtube channelling, book writing, fashion editing, tv hosting, or fashion designing.

She’s so much more than a pretty face.

- How is your brand different from any other designer brands?

Truvelle’s based in Vancouver, a city with very few bridal designers. I think being detached from the rest of the industry helps us have a fresh perspective. We’re not bombarded every day with what our peers are doing, so we’re able to focus on what we’re doing. I also think we stand out in how focused the brand is. We have an aesthetic & we strictly follow it. If a bride wants a beaded fit-and-flare gown, we’re happy to recommend another designer. But, if a bride wants a refined, effortless, and flowing dress with unconventional elements, then she’ll love the entire Truvelle collection.

- What are your world dominating goals for Truvelle?

Truvelle’s looking to be stocked in bridal boutiques around the world. However, we want to be strategic in our growth - we’re looking to focus on markets where we have no presence & shops which complement our brand & bride aesthetic. We never want to oversaturate any one market, so I know there’s a cap in how many retailers Truvelle can accept. Right now, I’m experimenting with launching another bridal line (Laudae Bride) to see if that’ll be a great way to build in a different direction, but I’m feeling things out. I love growing, but at the same time I love how tight knit and small(ish) the team is! It’s exciting because there are a few ways to expand, but that’s what makes it tricky too.

 LOCATION

235 Cambie St., Mezzanine Vancouver, BC Canada  V6B 5A4

The Vancouver Flagship: 604 602 0498

Wednesday 1pm - 6pm Thursday & Friday: 12pm – 7:30pm Saturday: 11am – 7pm Sunday 11am - 5pm

(by appointment & walk-in)

 EMAIL

Vancouver Flagship Appointments Schedule Now

General inquires info@truvelle.com

Media inquires media@truvelle.com

Wholesale inquires sales@truvelle.com 

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