#modess

[maggottgrrrl]

Teen Magazine 1971 Mar

[lisamarie-vee]

[bini-ph]

B I N I

[dandyads]

Modess, 1960

Theme Week: Black Ads 🤴🏿👸🏿

[forever70s]

1970 ad for Modess sanitary napkins

[stone-cold-groove]

Johnson & Johnson’s Modess Adhesive... because you’ve got to be sure!

[kawaiiprincessme]

Modess Philippines’ Menstrual Health Campaign Wins Big at the 5th Global Influencer Marketing Awards

Modess Philippines achieved a brand first at the 5th Global Influencer Marketing Awards, bringing home a Bronze in the Most Effective Collaboration or Partnership category for the Modess 2022 #BeNextPeriodReady campaign held in cooperation with the Miss Universe Philippines Organization.   The annual Global Influencer Marketing Awards recognizes effective, creative, and inclusive collaborations…

[onegentlemansescapades]

Maxime de la Falaise wearing a Charles James gown in a Modess ad / Ph. by Cecil Beaton 1950

[jewellery-box]

Sanitary Pads in Packaging, made by Johnson & Johnson Pty Ltd, Sydney, Australia, probably between 1960-1970.

Powerhouse Collection

The American company Johnson & Johnson commenced manufacturing sanitary napkins in the 1920s. Modess were introduced to the Australian market by Johnson & Johnson in 1932. A huge marketing campaign saw advertisements in newspapers and women's magazines emphasizing 'style and quality', expressed through illustrations of women in elegant evening gowns. Since then, developments in such technologies as nonwovens and plastics have seen many changes in the design of menstrual products. Absorbency and softness have improved, for example.

Menstruation has been a private and, until the recent advent of explicit television commercials, almost unmentionable subject. It is therefore not surprising that the artefacts of menstruation are not well represented in Australian museum collections, even though they are an intrinsic part of women's lives. When cupboards are cleared out or when the effects of elderly relatives are being sorted through, personal items like these are usually amongst the first things to be thrown away.

The Powerhouse Museum has a small but growing collection of items relating to menstruation. It includes manufactured products like this bag of Modess, home-made washable sanitary towels, advertising material, and advice booklets for girls. Written by Erika Dicker Assistant Curator, 2007.

[mdpantyguy]

Sissy Periods

I first became curious about womens’ periods and tampons and maxi-pads when I was in junior in high school back in 1979/1980. I had already discovered the thrill of wearing panties. I would borrow my mother’s, she had the nice nylon panties, and occasionally would grab my grandmother’s panty girdle and bras to play with. I explored the vanity in my parents’ bedroom and saw my mother’s tampons and maxi-pads. I had already discovered how much I like things in my ass so I decided to try a tampon out. I loved the feeling of pushing the tampon applicator into my ass then pushing the plunger so the tampon went up inside. Then I would lay on my bed and play with the string hanging out of my ass. 

My high school girlfriend had a pair of white nylon panties that had a strawberry print on them. I talked her into ‘lending’ them to me every now and then. When she got her period she would use StayFree Maxi Pads. I would ask her what it felt like to wear them, then I asked her if I could have one with her panties and I took them home. I masturbated like crazy with them. The soft bulky feeling between my legs rubbing against my butt was incredible. I would steal a tampon from my mother and use that also. Once I got brave enough to buy a box of StayFree Super maxi pads myself and hide them under my bed. I would wear multiple pads in my panties and fall asleep after coming into my pillow.

Fast forward to college, I had a new girlfriend that caught me trying on her one piece swimsuit. She let me have fun with my panty/lingerie fetish even buying me a nightie and panties at one point. She used Modess belted feminine napkins when she had her period. That was a new turn-on for me. We went to the drug store together and bought a belt and a supply of napkins for me. She would have me in my nightie and panties with my pad on and she would be between my legs sucking me and rubbing me against the pad/panties until I came in her mouth, then she would kiss me with a mouth full of my cum pushing it into my mouth.. Unfortunately, we broke up at graduation, otherwise that would have been the perfect setup for life.

When I married my wife, I had a collection of lingerie and feminine hygiene products that I kept hidden from her. I tried wearing panties with her once and that did not go well so I knew I was going to have to keep that part of me closeted. I purged my things before the wedding. Over the years, I have played with her things, bought my own occasionally only to purge them later. I would also play with her pads/tampons when she was not around.

Today, I don’t get to have my sissy period as much as I would like. She is in menopause and had a hysterectomy. The only pads she buys are for bladder leaks and I will play with them every now and then. Maxi-pads today are not like what they used to be. I miss the thick bulky pads. Today they are so thin.

[ourstaturestouchtheskies]

Modess ad from 1953 // Clouds on the Sea, Calm - Ivan Ayvazovsky (detail) (background) // Southern Landscape with Lavender - Georg Macco (detail) (lower background) // Plate from the Botanical Magazine: Lavender - unknown artist (left) // Flower from sidewall design - unknown artist (right) // Lavender Haze - Taylor Swift // edited by me 💜

[lisamarie-vee]

[dandyads]

Modess, 1955

[zaynieshdieh]

ang weird na magic sarap pa freebie sa modess amputa GAGAHAHAGAGAHAHHAHAHAHAHA magluluto ng dinuguan yarnn

[thecoparoom]

Modess Napkins ad because this outfit.

Australian Women's Weekly, 1966

[intolerancecare]

Little Devils...

When I was younger (after the molester) I always dream that I fall on bed. Like a whore being pushed upon knowing that they didn't get a head to toe virgin? Wow. So rich... so royal... so entitled.

Maybe there are some who just did it, went to work then you know at a simple illusion glance, like, when sometimes you see a face who seem similar to somebody else in a blink of an eye, that girl look someone to whom you did the act.

Since it happened to me when I was young and illiterate or just someone starting to read, and the perpetrator is a neighbour (a child playmate's uncle) who is around 20 years old, the person is probably in May-December love affair. From a dirty old man or a modess virgin.

Those men will look down at you with insult. Wow so clean. So lucky to have a virgin. Maybe they'll say "Stop pretending. Act cheap. You're a bitch anyway" Yes, funny, hysterical, whoring that would be my authentic for them. Being reserve is a nympho thing. They'll say "Bow down to your master!"

BTW, cheap romantics are unsettling. Men who are like this are cheap romantics right? Not real. Cringy not gooey romantic. Too flowery in expressing. No not like the proposing type. The dramatic tearjerker crying actors. Tears that sprung not from elation nor pain. But from their flowery words. Will the indian named bastard say this is me? Good. He should go to coffee shop and beach to remember. What does his curse mean "Are we going to see each other after 20 years?" Stupid I? He always feeling close. He not sought or accommodated. I was too busy with so many activities. Maybe I'm his only activity while the gf was not yet there or doesn't exist yet. Anyway irrelevant, I was just reactive to his offense. See... he was entitled. That effing damn salesboy. You know, the kind that arrogantly carries the girl's shoulder bag all throughout their malling hours. Because they can't buy them shopping bags? Duh, shoulder bags aren't heavy. He is the obsolete.

Shyness... I see... it's cringy too... now I know.

Should I go to a police station and file a very, very, very late complain? So, I can have a different tattoo?

I have a dillema. I'm entering a new field, a new profession. How can I keep a reputable facade?