#mobile billboard advertising rates in new york

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Mobile Billboards: Transforming Advertising on the Move

In the ever-evolving advertising landscape, mobile billboards have emerged as one of the most effective and innovative tools for delivering impactful messages. Combining mobility with high visibility, these advertising platforms allow businesses to connect with audiences wherever they go. Whether you’re promoting a product, event, or service, mobile billboards are a game-changer in outdoor advertising.

For those looking to take their marketing efforts to the next level, investing in mobile billboard trucks  can be a strategic and profitable decision.

What is a Mobile Billboard?

A mobile billboard is a truck or vehicle fitted with a large advertising display, typically using LED screens or printed banners. These billboards travel through high-traffic areas, events, or targeted neighborhoods, ensuring your message reaches a diverse audience.

Unlike traditional billboards, mobile billboards are not confined to a single location, making them a versatile and impactful advertising solution.

Why Mobile Billboards Work

High Visibility: Mobile billboards attract attention with their size, motion, and vibrant displays, ensuring your message stands out.

Targeted Reach: Advertisers can plan routes to target specific demographics or high-traffic locations.

Flexibility: Change content quickly and adapt campaigns to reflect real-time promotions or updates.

Cost Efficiency: A single mobile billboard can cover multiple areas, maximizing exposure and return on investment.

Mobile Billboard Truck Sales: A Smart Investment

For businesses and entrepreneurs, purchasing a mobile billboard truck can unlock new opportunities. Owning a truck allows for greater control over advertising campaigns, scheduling, and locations. Additionally, it opens the door to offering advertising services to other businesses, creating an additional revenue stream.

When exploring mobile billboard truck sales, consider the following:

Technology: Look for trucks equipped with high-resolution LED screens for dynamic, eye-catching visuals.

Customization: Ensure the truck can be tailored to your branding needs.

Durability and Support: Choose a truck from a reputable seller who offers technical support and maintenance services.

Applications of Mobile Billboards

Retail Campaigns: Drive foot traffic by showcasing promotions, discounts, or new product launches in high-traffic areas.

Event Advertising: Promote concerts, festivals, and community events with on-the-move ads that capture attention.

Political Campaigns: Deliver campaign messages directly to voters in key locations. Mobile billboard advertising campaigns in new york

Public Service Announcements: Share important information with local communities.

Benefits of Mobile Billboard Advertising

Dynamic Messaging: Display videos, animations, and real-time updates to engage viewers effectively.

Broad Audience Reach: Travel through diverse neighborhoods, ensuring exposure to different demographics.

Increased Recall Rates: The motion and vibrant visuals of mobile billboards make them more memorable than traditional advertising methods.

Event-Specific Advertising: Park near event venues to target attendees directly.

Choosing the Right Mobile Billboard Truck

When entering the world of mobile billboard truck sales in new york, it’s essential to select a truck that aligns with your advertising goals. Key features to look for include:

Size and Screen Quality: Ensure the screen size and resolution fit your needs.

Route Planning Technology: Some trucks come with tools to optimize routes for maximum exposure.

Ease of Content Management: Trucks with built-in systems for updating ads remotely are a significant advantage.

The Future of Advertising on the Road

Mobile billboards are redefining how businesses approach outdoor advertising. Their ability to deliver dynamic, high-impact messages to a targeted audience makes them an invaluable tool for modern marketers.

For those ready to elevate their advertising strategy, exploring mobile billboard trucks is a smart investment. Owning a mobile billboard truck not only allows for greater control over campaigns but also opens up new opportunities to generate revenue and expand your brand’s reach.

[luxoutof-home]

Digital Advertising Vans in New York & Miami USA: A Game-Change

In today's fast-paced world, traditional advertising methods no longer capture the attention they once did. To stand out in crowded markets like New York and Miami, innovative solutions like digital mobile media advertising have emerged as powerful tools for reaching target audiences. This modern advertising approach leverages digital advertising vans to take your message directly to the streets, allowing for greater engagement and brand visibility.

What Is Digital Van Advertising?

Digital van advertising involves the use of LED screen-equipped vehicles to display dynamic digital ads while driving through high-traffic areas. These vans can be strategically positioned in various locations, from bustling downtown areas to major events, ensuring that your brand reaches its intended audience in real-time.

Unlike static billboards, digital advertising vans offer flexibility. The content can be updated remotely and in real-time, allowing brands to tailor their messaging based on the location, time, or even current events. Whether you're in New York, Miami, or other major cities, digital van advertising is an adaptable and highly effective way to promote your business.

Why Choose Digital Mobile Media Advertising?

Increased Visibility: By placing your brand on the streets with digital vans, you can target highly populated areas, ensuring more eyes on your ads.

Targeted Reach: Digital van advertising allows you to take your message directly to the neighborhoods where your ideal customers live and work.

Cost-Effective: Compared to traditional advertising methods, digital mobile media vans offer competitive pricing while delivering high impact and visibility. Hiring a van from agencies like Lux OOH Agency ensures you get maximum value for your marketing investment.

Engaging Content: The moving, dynamic nature of digital ads is far more engaging than static alternatives. Bright visuals and rotating messages help capture attention and create memorable impressions.

Why Work with Lux OOH Agency?

Lux OOH Agency offers digital mobile media vans for hire, providing top-notch service at competitive rates. Their fleet operates across the USA and UK, helping businesses effectively reach their audience through creative and personalized campaigns.

Make the smart choice for your next marketing campaign and leverage the power of digital van advertising to grow your brand today!

Visit Us Now: https://www.luxoutofhome.com/portfolio-item/digital-media-vans-advertising/

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Digital LED Mobile Billboard Trucks | Rent & Buy

In today’s fast-paced world, capturing the attention of your target audience is more challenging than ever. Traditional advertising methods, such as static billboards, often get lost in the urban landscape. However, mobile billboard trucks from Can’t Miss US offer an innovative and dynamic solution to this problem, delivering your message directly to where your audience is.

The Power of Mobile Billboard Trucks

Mobile billboard trucks are revolutionizing the advertising industry. Can’t Miss US provides these trucks that serve as moving advertisements, driving through high-traffic areas in major cities like New York, Los Angeles, Chicago, Washington DC, Miami, Houston, and Dallas. This mobility ensures that your ad is seen by a diverse and widespread audience, making it a highly effective advertising strategy.

Why Choose Mobile Digital Billboard Trucks?

Mobile digital billboard trucks take traditional billboard advertising to the next level. Offers vehicles equipped with high-definition LED screens that display vibrant, eye-catching advertisements. Unlike static billboards, digital billboard trucks can showcase multiple ads, videos, and dynamic content, providing a more engaging experience for viewers.

Benefits of Mobile LED Billboards

Flexibility: Mobile LED billboards can be driven to specific locations, targeting events, busy streets, and areas with high foot traffic in cities like New York and Los Angeles.

High Visibility: These billboards are hard to miss, especially at night, making them an excellent choice for businesses looking to increase brand visibility.

Cost-Effective: Compared to traditional billboards, mobile LED billboards offer a more cost-effective solution with higher engagement rates.

Your Trusted Mobile Billboard Company

When it comes to digital mobile billboard advertising, choosing a reliable partner is crucial. Can’t Miss US specializes in providing top-tier mobile billboard trucks across the USA, including key markets like New York, Los Angeles, Chicago, Washington DC, Miami, Houston, and Dallas. We pride ourselves on delivering high-quality advertising solutions that drive results.

Mobile Billboard Truck Sales

Looking to invest in your own advertising fleet? Can’t Miss US offers mobile billboard truck sales for businesses looking to take control of their advertising efforts. Our trucks are equipped with advanced digital displays and are available for purchase across the USA. Whether you're in New York, Los Angeles, or any other major city, our mobile billboard trucks are the perfect addition to your marketing strategy.

Expand Your Reach with Digital Mobile Billboard Advertising

Digital mobile billboard advertising is a game-changer for businesses aiming to expand their reach. By placing your ad on a mobile billboard truck from Can’t Miss US, you ensure that your message is seen by thousands of potential customers daily. This form of advertising is particularly effective in bustling metropolitan areas like Washington DC, Miami, Houston, and Dallas.

Conclusion

In a competitive market, standing out is essential. Mobile billboard trucks and mobile digital billboard trucks from Can’t Miss US provide a unique opportunity to capture attention and deliver your message directly to your audience. Whether you're targeting the busy streets of New York, the sprawling highways of Los Angeles, or the vibrant neighborhoods of Chicago, our mobile billboard company has the tools and expertise to help you succeed.For more information on how Can’t Miss US can transform your advertising strategy, or to inquire about mobile billboard truck sales, contact us today.

[cantmissus]

New York Digital Mobile Billboard Trucks: Elevating Brand Visibility

In the heart of Times Square, a fleet of digital mobile billboard trucks is transforming the advertising landscape. Featuring high-profile campaigns for 'The Walking Dead' and Vox, these mobile billboards are redefining out-of-home (OOH) advertising in New York City.

What Are New York Digital Mobile Billboard Trucks?

Digital mobile billboard trucks represent a cutting-edge evolution of traditional billboards. Equipped with high-resolution digital screens, these vehicles—ranging from trucks to buses and trailers—offer dynamic and interactive advertising capabilities. Unlike static billboards, these digital billboards can navigate through various city neighborhoods, maximizing reach and engagement with real-time updates.

How Digital Billboard Trucks Stand Out

Mobility: Unlike static billboards, digital billboard trucks travel across multiple city areas, providing broader exposure to diverse audiences. This mobility ensures your advertisement is seen by thousands of potential customers throughout the city.

Digital Features: With vibrant LED screens, digital billboard trucks showcase high-resolution ads that can include animations and videos. This dynamic format makes advertisements more engaging and memorable.

Interactive Elements: Digital billboard trucks can display real-time content, such as social media feeds, live polls, and countdowns, enhancing viewer interaction and engagement.

The Impact of Digital Billboard Trucks on OOH Advertising

The transition from static to dynamic advertising has significantly impacted the OOH sector. Digital mobile billboard trucks bring unprecedented flexibility and precision to ad campaigns.

Targeted Advertising: Mobile billboards can be strategically routed through specific areas to reach targeted demographics. For instance, luxury brands can advertise in upscale neighborhoods, while tech products can be promoted in areas with a tech-savvy audience.

Real-Time Updates: Advertisers can adjust messages instantly, allowing for timely promotions and content relevancy based on current events or consumer trends.

Case Studies: Numerous brands have benefitted from digital billboard trucks. For example, a restaurant chain saw a notable increase in foot traffic after using mobile LED trucks to advertise daily specials. Similarly, a tech company used billboard trucks for live product demonstrations, resulting in a surge in sales.

Higher Engagement Rates: Research indicates that mobile billboards achieve higher engagement rates compared to traditional formats. The dynamic content captures attention more effectively, leading to improved brand recall and consumer interaction.

Noteworthy Campaigns in New York

Several successful campaigns have highlighted the effectiveness of digital mobile billboard trucks in New York:

Campaign 1: Netflix used a billboard truck to promote the movie “Pain Hustlers” in Times Square and the Financial District, generating significant buzz and impressions.

Maximize Your Ad Impact with Mobile Billboards

Digital mobile billboard trucks offer several key advantages for advertisers:

High Visibility: Their mobility ensures consistent visibility across different parts of the city, providing extensive exposure and maximizing impact.

Targeted Reach: Tailor your campaigns to specific areas to target your ideal customer base effectively.

Cost-Effectiveness: Compared to traditional billboards, mobile billboards offer a more cost-effective solution with enhanced digital capabilities and mobility.

Tips for Effective Digital Mobile Billboard Ads

Eye-Catching Designs: Utilize vibrant colors, bold fonts, and striking visuals to grab attention.

Clear Messaging: Keep your message concise and easily readable.

Strong Call-to-Action: Include clear calls to action to drive viewer engagement, such as visiting a website or following on social media.

Integrating Mobile Billboards Into Your Marketing Strategy

To maximize the impact of digital billboard trucks, integrate them into a broader marketing strategy. Use mobile billboards to complement other advertising efforts, creating a unified and powerful campaign.

Partner with Us for Impactful Advertising

In a bustling city like New York, standout visibility is crucial. Digital mobile billboards provide unmatched presence and reach. As leaders in ad design and execution with the largest fleet of billboard trucks, we offer comprehensive services to enhance your mobile billboard campaign.

Conclusion

Digital mobile billboards are revolutionizing the OOH advertising sector in New York. With their advanced mobility, digital features, and interactive capabilities, these trucks offer an innovative way to connect with your audience. Embrace this cutting-edge medium for your next advertising campaign and make a lasting impression.

For more information and to explore our services, visit our website or contact us today. Let us help you create an impactful advertising experience that captures the spirit of New York.

https://cantmiss.us/blogs/new-york-digital-mobile-billboard-trucks/

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The Power of Advertising Trucks: Reaching Consumers Anywhere

Nowadays, it takes ingenuity and inventiveness to communicate your brand message to consumers. Using advertising trucks, which are mobile billboards that provide a distinctive way to engage with your audience in unexpected areas, is one such creative strategy. Let's examine the benefits of this non-traditional advertising strategy and how it might help companies.

Flexibility and Effectiveness

From the busy streets of New York to the vast landscapes of Los Angeles, advertising trucks offer the most positioning flexibility. They can be placed strategically in places where the installation of billboards is prohibited, giving businesses the chance to contact customers in a variety of places, including Chicago, Washington, DC, Miami, Florida, Charlotte, North Carolina, and California. This adaptability enables you to effectively and maximally spread the word about your business.

Customized Resolutions

The versatility of advertising vehicles is one of its main advantages. Rates are completely customizable by advertisers to meet their unique requirements and goals, which makes them a great option for companies looking for non-traditional advertising channels. Regardless of where you are, our adaptable solution makes sure that the right people see your brand message.

Increased Visibility and Audience

Particularly in outdoor situations, advertising trucks leave a lasting impact due to their intimidating size and high visibility. Their ability to captivate a wide range of people and draw in external attention can augment the exposure and recognition of a brand. Their increased visibility and reach make them an effective tool for businesses trying to keep one step ahead of the competition.

Cost-Effectiveness

Even though there are many benefits to advertising trucks, it's important to weigh the costs. Advertising in high-traffic areas can cost more than $1,000, but the benefits in terms of higher sales and improved company awareness frequently outweigh the cost. Furthermore, LED advertising vehicles are a long-term, sustainable, and affordable advertising solution due to their minimal operational expenses.

An Eco-Friendly Choice

LED trucks with ads are a modern choice for companies looking for eye-catching advertising spaces. These eye-catching, moveable billboards have an excellent ability to draw attention, need little upkeep, and are environmentally beneficial. Their minimal operating costs add to their allure and provide advertisers with an eco-friendly advertising option that suits the tastes of today's consumers.

In conclusion, advertising trucks provide companies in New York, Los Angeles, Chicago, Washington, DC, Miami, Florida, Charlotte, North Carolina, and California with a distinctive and efficient means of reaching out to consumers with their brand message. In today's cutthroat market, their adaptability, effectiveness, and capacity to connect with a wide range of people make them an invaluable tool. Businesses may increase sales, build a strong presence in the locations where it matters most, and improve brand recognition by investing in advertising trucks.

[apartmentsdada]

Frequently asked questions Every Home Seller Should Read Before Hiring a Real Estate Agent

Before you hire a real estate agent, read the answers to your most important things. Will a property I sell myself be at a cut-throat disadvantage compared to properties sold by real estate agents? No-and in several ways, you'll have an advantage. First of all, today's buyers find their properties on the Internet on their own time. If they like your home, they're going to call you no matter what-and the odds are good that they'll possibly be happier dealing with you than with an agent. It is basically no secret that a huge number of homes are not selling as well as expire before the agent ever gets the home sold. Instigate a Google search and you'll see the amount of training material the estate industry offers to teach their agents how to influence sellers to renew their listings for a year. There isn't an magic in what a real estate agent does. To give you an example of the key benefits of selling your home yourself, think about signs. When you list using an agent, they get to place a mini billboard into your yard that includes a tiny bit of advertising for your home and a large number of advertising for their company. The whole industry should have moved to customized signs a long time ago-but they haven't. You will find a significant advantage by tailoring your on-the-ground marketing propose to your home, including your FOR SALE sign. Do homes sell just for more when listed with a real estate agent? That's what any National Association of Realtors funded by real estate agents states, but there's no independent data to support their statistics. In case a real estate agent tells you they can get you more money for your home, keep these things bring you a buyer; if they can't, they need to leave you will alone to sell your house. Far too many listings handled by providers expire, unsold. An agent's opinion is not going to get your place sold. It's easy for people to make guesses and conjectures, but to win in today's market, you have to deal with hard information. How much time and effort is this really going to take? You will need about as much time to sell your house as it takes to make sure you plan a long vacation. The marketing side requires one of the most time up front, but once you've gathered your facts, the software shouldn't take you more than a few hours to get your online marketing plan started. You'd have to gather that same advice for an agent, if you used one. And the process has long been streamlined for you on sites like simpleandsold. com. For anybody who is skeptical, take the amount you'd pay in commission towards a real estate agent and divide it by the number of hours you will need to plan a vacation. The result should help you see that occasion you put into selling your house will be time well expended. A real estate agent told me it would be dangerous to sell my own home, because I'd be letting strangers in my house all the time. Should I be worried? Unfortunately, you're going to have to let strangers in your home to offer it. But you would have to do this with or without a real estate professional, so this is almost a moot point. Remember that you can clear your home any way you want: you can take down information for safeness purposes; you can schedule your viewing appointments so that you will never be alone in the house; and you have the right to stop the process if you become uncomfortable with a person's presence. This is something sometimes real estate agents face. Do I need to use a Multiple Listing Service (MLS) to see the exposure I need for my home? First, you should understand what MLS is. It was not designed as a marketing place for homes; rather, it's a simple way for brokers for you to negotiate compensation with each other, so that Real Estate Agent A can convey to Real Estate Agent B, "Sell my listing and I will spend you X. " Period. My local MLS, that has been named #1 in the country, is still way behind the times. The software allows me to upload approximately eight tiny (two-by-two-inch) pictures and about three sentences of description. I'm not really allowed to link to anything. How is that a viable selling tool? Look at Zillow, Trulia, and Yahoo! Real Estate will probably see how much the MLS has been eclipsed. It's turned into just an outdated method for real estate agents to protect their lawn. Some systems are not even Mac compatible. With Straight forward and Sold, you can put your home up for enjoying on hundreds of websites, and you can add up to thirty-six large, high-definition photos in your listing. You can have paragraphs of description with regards to your home. You can attach listing brochures and other files, which will interested buyers can view online or download. You can add background music or a voice-over about your property's features; you possibly can provide links to area schools and anything else you'd like. What is the NAR? NAR stands for the National Connections of Realtors, the lobbying group listed at #4 on opensecrets. org's list of political heavy hitters. Oahu is the organization about which Joe Nocera of the New York Conditions once wrote: "You have to wonder sometimes what there're smoking over there at the National Association of Real estate agents. " According to Bloodhound Realty Blog, The NAR seems to have stayed under the radar while doing a monstrous amount of difficulties for the economy, the housing market, and most importantly, the consumer. Bloodhound Realty Blog states (this blog does a great project of exposing the NAR), "It was the NAR that lobbied for each law and rule change who resulted in the housing boom, the sub-prime lending failure, the wanton bundling of fraudulent loans, the recurring subsidization of the secondary mortgage market, etc . The bad guy behind all the villains in the collapse of the American market is the National Association of Realtors. " "The properties licensing laws, written in their original form by the NAR, exist to limit competition in real estate brokerage, eradicating alternative sources of real estate brokerage to artificially sustain more significant commissions for NAR brokers" John Crudele of the Los angeles Post recently stated: "The real estate industry lives through motto: "location, location, location. " Next week it'll be recognized for "deception, deception, deception. " People want comprehend and the NAR is deceiving the public all to save the particular sacred real estate commission. Crudele also reports: "The Countrywide Association of Realtors admitted that it has been reporting damaging figures on sales... Jeez! Tell the truth!... The Agents aren't doing the country any favors by sugar-coating his or her stats... and the people at NAR don't seem to be bothered by your practice. " Don't most people trust real estate agents to get individuals the best deal? Unfortunately, people don't trust them. From the most recent Gallup poll, they ranked lower than bankers and yet higher than congressmen in terms of ethics. In all fairness, it's not typically the behavior of real estate agents that has been unethical; it's the way the organization, the NAR, has worked to block their contest. As I see it, and as most Americans see it, competition is ideal for the competent. You own your home, so you should have the choice selling it any way you choose. The NAR got a general population slap on the wrist in 2008 from the Justice Agency when the organization tried to stop real estate agents without a physical clinic from participating in MLS. The Justice Department had to sue the NAR to allow mobile, internet-based brokers-the kind what person operate from laptops and Starbucks instead of fancy offices-to practice their trade. I think the NAR should be embarrassed of making taxpayers pay for this lawsuit, which (in the text of the DOJ itself) "requires NAR to allow Internet-based readily available real estate brokers to compete with traditional brokers. " The Team said the settlement would enhance competition in the realty brokerage industry, giving consumers more choice, better services, and lower commission rates. NAR is now bound because of a ten-year settlement to ensure that it continues to abide by the requirements of your agreement. But don't Realtors operate under a Prefix of Ethics? Ironically, the NAR emphasizes a "Code of Ethics" for all its members-but at the same time, they have been labeled on the carpet for deceptive statistics on homes revenues. In my opinion, anyone who needs an organization to tell them easy methods to be ethical probably doesn't understand the code regarding ethics that they're swearing to uphold.

[ericvick]

7 Dividend Stocks to Avoid in Your Retirement Portfolio

Income stocks and retirement go hand in hand because they are both built for the long term. You don’t buy stocks for their dividends for the short term. They are steady investments that enhance your wealth the old-timey way, slowly over time.

The challenge is to find stocks that can maintain and grow their dividends year after year. If their dividends are solid, their business is likely solid as well, and you’ll also see stock price growth, too.

But there are stocks in special categories — limited partnerships (LPs), real estate investment trusts (REITs), business development corporations (BDCs) — that are structured in such a way that they cut the investor directly in on net profits and can offer tantalizing dividend yields.

InvestorPlace – Stock Market News, Stock Advice & Trading Tips

However, they can be cyclical, and those dividends may be here one day, gone the next. The seven dividend stocks to avoid in your retirement portfolio are unreliable stocks right now, so keep them out of your long-term plans.

Boston Properties (NYSE:BXP)

PPL Corp (NYSE:PPL)

Energy Transfer LP (NYSE:ET)

AT&T (NYSE:T)

VF Corp (NYSE:VFC)

Equity Residential (NYSE:EQR)

Lamar Advertising (NASDAQ:LAMR)

Retirement Stocks to Avoid: Boston Properties (BXP)

Real estate investment trust (REIT) on a black notebook on an office desk.

Source: Shutterstock

Real estate is hot, so why is this REIT on the list? Because it’s the wrong kind of real estate in the wrong places.

Certainly, in this low-interest-rate environment, REITs as a whole have done well. But you don’t judge a stock on how well it does in the good times. It’s how it gets through the bad times that matters most for long-term investors looking toward retirement.

BXP is the largest publicly traded commercial real estate developer in the U.S. It has nearly 200 buildings in Boston, Los Angeles, San Francisco, New York City and Washington, DC.

These major cities were also experiencing an exodus of corporate workforces even before the pandemic. And now it’s worse. Add to that the kryptonite of REITs — rising interest rates — and BXP becomes a REIT that’s looking like shopping mall REITs did a few years ago.

Story continues

Given that, its 3.7% dividend may look tempting now, but the stock is already pulling back.

The stock gets a D rating in my Portfolio Grader.

PPL Corp (PPL)

telephone poles and power lines with sunset as backdrop

Source: Shutterstock

With a 5.72% dividend and utility businesses in the U.K., as well as boomtown Louisville and central Pennsylvania, this would seem like a great stock for buy-and-hold investors looking toward retirement cash.

But the U.K. business is up for sale, and rising rates aren’t good for utilities because it’s a cash-intensive business, keeping everything running, reliable and safe. That means rising rates aren’t going to help PPL.

And if it sells its U.K. business, that’s going to affect cash flow, which may have a negative effect on its generous dividend. If it has to cut its dividend, that is usually like blood in the water with investors.

This isn’t the time to be blinded by PPL’s risks just for the sake of its alluring dividend.

The stock gets a D rating in my Portfolio Grader.

Energy Transfer LP (ET)

A magnifying glass zooms in on the website for Energy Transfer (ET).

Source: Casimiro PT / Shutterstock.com

As a limited partnership, ET treats its shareholders (technically unitholders) as owners and by law pays them out of net profits using a stock dividend. Given the comeback in oil stocks recently, it’s not surprising that ET’s current dividend is 6.11%.

That’s certainly tempting, but there’s plenty of risk and volatility that comes along with that. ET is a leading midstream oil company, which means it makes its money in pipelines, moving oil, natural gas and natural gas liquids from fields to refineries and distribution centers.

Do you remember Standing Rock? That was an ET-owned pipeline trying to get across the Sioux Nation. It’s still an issue. And then there’s the current ransomware attack on the Colonial Pipeline on the East Coast. The point is, there are risks here.

It’s a big company, moving about 30% of the energy patch bounty around the nation. But LPs and their dividends aren’t something you can count on, and the industry is cyclical, which isn’t exactly what you want in a retirement stock.

The stock gets a D rating in my Portfolio Grader.

AT&T (T)

a photo of the AT&T office building

Source: Roman Tiraspolsky / Shutterstock.com

It seems odd to see the old Ma Bell on this list given its long reputation as a blue-chip company. However, T isn’t the company of old.

As a matter of fact, you could make the argument that its legacy is precisely what has put it in the predicament it’s in today. It thought its primacy was going to continue when the mobile market exploded, given its powerful position in the telecom world.

But more aggressive competitors started going after AT&T’s dissatisfied base, and today it’s losing ground.

What’s more, when it bought TimeWarner Media it wasn’t prepared for entering the new digital content and streaming sector. It has been an expensive lesson.

It’s crazy to think this company with a $230 billion market capitalization and 6.5% dividend is a risky choice for retirement money, but that’s where we are.

The stock gets a D rating in my Portfolio Grader.

VF Corp (VFC)

Image of a giant boot in the street surrounded by people.

Source: rblfmr / Shutterstock.com

On any given day, you likely see a brand or two that belongs to VF Corp. It has been making apparel since 1899, and today owns brands like Dickies, Supreme, The North Face, Jansport, Vans, Timberland and others.

That seems like a pretty solid portfolio of brands covering work, outdoors and upscale leisurewear, and it is. But it’s also competing in a very competitive, low-margin market for the most part. And it’s at the will of consumer spending.

Year to date, the stock is slightly underwater. And its 2.3% dividend is solid, for now. But any disruption with suppliers in China or a weakening dollar could hurt margins.

There are plenty of other stocks without these risks, with better payouts.

The stock gets a D rating in my Portfolio Grader.

Equity Residential (EQR)

Source: IgorGolovniov / Shutterstock.com

As its name implies, EQR is a residential REIT focused on apartment buildings in major cities around the country — Washington, DC; New York; Denver; Seattle; southern California — to name a few.

The trouble is, the pandemic has moved the country online, and work-from-home solutions may well become part of the new work reality for some. Hybrid work schedules will make it less important to be working in a dense, loud, expensive city.

That means current rents and building fees may take a hit to keep units full. And given current unemployment rates, there may be tenants that just don’t have the means to live downtown.

The stock is up 25% year to date, and it has a 3.3% dividend. There are much better REITs out there at this point.

The stock gets an F rating in my Portfolio Grader.

Lamar Advertising (LAMR)

Dillsburg Veterinary Center billboard

Source: Andriy Blokhin / Shutterstock.com

Forget about digital advertising, LAMR has been in the advertising business since 1902. But its business is about 200 billboards around the U.S. and Canada, as well as about 325,000 logos, signs and transit displays.

About seven years ago, it transitioned the company into a REIT. It’s certainly a unique business, and there are none of the risks that go along with many REITs trying to make money in a rising interest rate environment.

But LAMR is expensive, trading at a current price-to-earnings (P/E) ratio of 42. There’s just not enough growth in its model for that kind of valuation. Its current dividend is around 3%, but it’s hard to see how LAMR continues at this pace long term.

The stock gets a D rating in my Portfolio Grader.

On the date of publication, Louis Navellier has no positions in any stocks in this article. Louis Navellier did not have (either directly or indirectly) any other positions in the securities mentioned in this article.

The InvestorPlace Research Staff member primarily responsible for this article did not hold (either directly or indirectly) any positions in the securities mentioned in this article.

Louis Navellier, who has been called “one of the most important money managers of our time,” has broken the silence in this shocking “tell all” video… exposing one of the most shocking events in our country’s history… and the one move every American needs to make today.

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[orbemnews]

The Covid-19 Plasma Boom Is Over. What Did We Learn From It? Scott Cohen was on a ventilator struggling for his life with Covid-19 last April when his brothers pleaded with Plainview Hospital on Long Island to infuse him with the blood plasma of a recovered patient. The experimental treatment was hard to get but was gaining attention at a time when doctors had little else. After an online petition drew 18,000 signatures, the hospital gave Mr. Cohen, a retired Nassau County medic, an infusion of the pale yellow stuff that some called “liquid gold.” In those terrifying early months of the pandemic, the idea that antibody-rich plasma could save lives took on a life of its own before there was evidence that it worked. The Trump administration, buoyed by proponents at elite medical institutions, seized on plasma as a good-news story at a time when there weren’t many others. It awarded more than $800 million to entities involved in its collection and administration, and put Dr. Anthony S. Fauci’s face on billboards promoting the treatment. A coalition of companies and nonprofit groups, including the Mayo Clinic, Red Cross and Microsoft, mobilized to urge donations from people who had recovered from Covid-19, enlisting celebrities like Samuel L. Jackson and Dwayne Johnson, the actor known as the Rock. Volunteers, some dressed in superhero capes, showed up to blood banks in droves. Mr. Cohen, who later recovered, was one of them. He went on to donate his own plasma 11 times. But by the end of the year, good evidence for convalescent plasma had not materialized, prompting many prestigious medical centers to quietly abandon it. By February, with cases and hospitalizations dropping, demand dipped below what blood banks had stockpiled. In March, the New York Blood Center called Mr. Cohen to cancel his 12th appointment. It didn’t need any more plasma. A year ago, when Americans were dying of Covid at an alarming rate, the federal government made a big bet on plasma. No one knew if the treatment would work, but it seemed biologically plausible and safe, and there wasn’t much else to try. All told, more than 722,000 units of plasma were distributed to hospitals thanks to the federal program, which ends this month. The government’s bet did not result in a blockbuster treatment for Covid-19, or even a decent one. But it did give the country a real-time education in the pitfalls of testing a medical treatment in the middle of an emergency. Medical science is messy and slow. And when a treatment fails, which is often, it can be difficult for its strongest proponents to let it go. Because the government gave plasma to so many patients outside of a controlled clinical trial, it took a long time to measure its effectiveness. Eventually, studies did emerge to suggest that under the right conditions, plasma might help. But enough evidence has now accumulated to show that the country’s broad, costly plasma campaign had little effect, especially in people whose disease was advanced enough to land them in the hospital. In interviews, three federal health officials — Dr. Stephen M. Hahn, the former commissioner of the Food and Drug Administration; Dr. Peter Marks, a top F.D.A. regulator; and Dr. H. Clifford Lane, a clinical director at the National Institutes of Health — acknowledged that the evidence for plasma was limited. “The data are just not that strong, and it makes it makes it hard, I think, to be enthusiastic about seeing it continue to be used,” Dr. Lane said. The N.I.H. recently halted an outpatient trial of plasma because of a lack of benefit. Plasma promotions Doctors have used the antibodies of recovered patients as treatments for more than a century, for diseases including diphtheria, the 1918 flu and Ebola. So when patients began falling ill with the new coronavirus last year, doctors around the world turned to the old standby. In the United States, two hospitals — Mount Sinai in New York City and Houston Methodist in Texas — administered the first plasma units to Covid-19 patients within hours of each other on March 28. Dr. Nicole M. Bouvier, an infectious-disease doctor who helped set up Mount Sinai’s plasma program, said the hospital had tried the experimental treatment because blood transfusions carry a relatively low risk of harm. With a new virus spreading quickly, and no approved treatments, “nature is a much better manufacturer than we are,” she said. As Mount Sinai prepared to infuse patients with plasma, Diana Berrent, a photographer, was recovering from Covid-19 at her home in Port Washington, N.Y. Friends began sending her Mount Sinai’s call for donors. “I had no idea what plasma was — I haven’t taken a science class since high school,” Ms. Berrent recalled. But as she researched its history in previous disease outbreaks, she became fixated on how she could help. She formed a Facebook group of Covid-19 survivors that grew to more than 160,000 members and eventually became a health advocacy organization, Survivor Corps. She livestreamed her own donation sessions to the Facebook group, which in turn prompted more donations. “People were flying places to go donate plasma to each other,” she said. “It was really a beautiful thing to see.” Around the same time, Chaim Lebovits, a shoe wholesaler from Monsey, N.Y., in hard-hit Rockland County, was spreading the word about plasma within his Orthodox Jewish community. Mr. Lebovits called several rabbis he knew, and before long, thousands of Orthodox Jewish people were getting tested for coronavirus antibodies and showing up to donate. Coordinating it all was exhausting. “April,” Mr. Lebovits recalled with a laugh, “was like 20 decades.” Two developments that month further accelerated plasma’s use. With the help of $66 million in federal funding, the F.D.A. tapped the Mayo Clinic to run an expanded access program for hospitals across the country. And the government agreed to cover the administrative costs of collecting plasma, signing deals with the American Red Cross and America’s Blood Centers. The news releases announcing those deals got none of the flashy media attention that the billion-dollar contracts for Covid-19 vaccines did when they arrived later in the summer. And the government did not disclose how much it would be investing. That investment turned out to be significant. According to contract records, the U.S. government has paid $647 million to the American Red Cross and America’s Blood Centers since last April. “The convalescent plasma program was intended to meet an urgent need for a potential therapy early in the pandemic,” a health department spokeswoman said in a statement. “When these contracts began, treatments weren’t available for hospitalized Covid-19 patients.” Updated  April 17, 2021, 10:17 a.m. ET As spring turned to summer, the Trump administration seized on plasma — as it had with the unproven drug hydroxychloroquine — as a promising solution. In July, the administration announced an $8 million advertising campaign “imploring Americans to donate their plasma and help save lives.” The blitz included promotional radio spots and billboards featuring Dr. Fauci and Dr. Hahn, the F.D.A. commissioner. A coalition to organize the collection of plasma was beginning to take shape, connecting researchers, federal officials, activists like Ms. Berrent and Mr. Lebovits, and major corporations like Microsoft and Anthem on regular calls that have continued to this day. Nonprofit blood banks and for-profit plasma collection companies also joined the collaboration, named the Fight Is In Us. The group also included the Mitre Corporation, a little-known nonprofit organization that had received a $37 million government grant to promote plasma donation around the country. The participants sometimes had conflicting interests. While the blood banks were collecting plasma to be immediately infused in hospitalized patients, the for-profit companies needed plasma donations to develop their own blood-based treatment for Covid-19. Donations at those companies’ own centers had also dropped off after national lockdowns. “They don’t all exactly get along,” Peter Lee, the corporate vice president of research and incubations at Microsoft, said at a virtual scientific forum in March organized by Scripps Research. Microsoft was recruited to develop a locator tool, embedded on the group’s website, for potential donors. But the company took on a broader role “as a neutral intermediary,” Dr. Lee said. The company also provided access to its advertising agency, which created the look and feel for the Fight Is In Us campaign, which included video testimonials from celebrities. Lack of evidence In August, the F.D.A. authorized plasma for emergency use under pressure from President Donald J. Trump, who had chastised federal scientists for moving too slowly. At a news conference, Dr. Hahn, the agency’s commissioner, substantially exaggerated the data, although he later corrected his remarks following criticism from the scientific community. In a recent interview, he said that Mr. Trump’s involvement in the plasma authorization had made the topic polarizing. “Any discussion one could have about the science and medicine behind it didn’t happen, because it became a political issue as opposed to a medical and scientific one,” Dr. Hahn said. The authorization did away with the Mayo Clinic system and opened access to even more hospitals. As Covid-19 cases, hospitalizations and deaths skyrocketed in the fall and winter, use of plasma did, too, according to national usage data provided by the Blood Centers of America. By January of this year, when the United States was averaging more than 130,000 hospitalizations a day, hospitals were administering 25,000 units of plasma per week. Many community hospitals serving lower-income patients, with few other options and plasma readily available, embraced the treatment. At the Integris Health system in Oklahoma, giving patients two units of plasma became standard practice between November and January. Dr. David Chansolme, the system’s medical director of infection prevention, acknowledged that studies of plasma had showed it was “more miss than hit,” but he said his hospitals last year lacked the resources of bigger institutions, including access to the antiviral drug remdesivir. Doctors with a flood of patients — many of them Hispanic and from rural communities — were desperate to treat them with anything they could that was safe, Dr. Chansolme said. By the fall, accumulating evidence was showing that plasma was not the miracle that some early boosters had believed it to be. In September, the Infectious Diseases Society of America recommended that plasma not be used in hospitalized patients outside of a clinical trial. (On Wednesday, the society restricted its advice further, saying plasma should not be used at all in hospitalized patients.) In January, a highly anticipated trial in Britain was halted early because there was not strong evidence of a benefit in hospitalized patients. In February, the F.D.A. narrowed the authorization for plasma so that it applied only to people who were early in the course of their disease or who couldn’t make their own antibodies. Dr. Marks, the F.D.A. regulator, said that in retrospect, scientists had been too slow to adapt to those recommendations. They had known from previous disease outbreaks that plasma treatment is likely to work best when given early, and when it contained high levels of antibodies, he said. “Somehow we didn’t really take that as seriously as perhaps we should have,” he said. “If there was a lesson in this, it’s that history actually can teach you something.” Today, several medical centers have largely stopped giving plasma to patients. At Rush University Medical Center in Chicago, researchers found that many hospitalized patients were already producing their own antibodies, so plasma treatments would be superfluous. The Cleveland Clinic no longer routinely administers plasma because of a “lack of convincing evidence of efficacy,” according to Dr. Simon Mucha, a critical care physician. And earlier this year, Mount Sinai stopped giving plasma to patients outside of a clinical trial. Dr. Bouvier said that she had tracked the scientific literature and that there had been a “sort of piling on” of studies that showed no benefit. “That’s what science is — it’s a process of abandoning your old hypotheses in favor of a better hypothesis,” she said. Many initially promising drugs fail in clinical trials. “That’s just the way the cookie crumbles.” Plasma’s future Some scientists are calling on the F.D.A. to rescind plasma’s emergency authorization. Dr. Luciana Borio, the acting chief scientist at the agency under President Barack Obama, said that disregarding the usual scientific standards in an emergency — what she called “pandemic exceptionalism” — had drained valuable time and attention from discovering other treatments. “Pandemic exceptionalism is something we learned from prior emergencies that leads to serious unintended consequences,” she said, referring to the ways countries leaned on inadequate studies during the Ebola outbreak. With plasma, she said, “the agency forgot lessons from past emergencies.” While scant evidence shows that plasma will help curb the pandemic, a dedicated clutch of researchers at prominent medical institutions continue to focus on the narrow circumstances in which it might work. Dr. Arturo Casadevall, an immunologist at Johns Hopkins University, said many of the trials had not succeeded because they tested plasma on very sick patients. “If they’re treated early, the results of the trials are all consistent,” he said. A clinical trial in Argentina found that giving plasma early to older people reduced the progression of Covid-19. And an analysis of the Mayo Clinic program found that patients who were given plasma with a high concentration of antibodies fared better than those who did not receive the treatment. Still, in March, the N.I.H. halted a trial of plasma in people who were not yet severely ill with Covid-19 because the agency said it was unlikely to help. With most of the medical community acknowledging plasma’s limited benefit, even the Fight Is In Us has begun to shift its focus. For months, a “clinical research” page about convalescent plasma was dominated by favorable studies and news releases, omitting major articles concluding that plasma showed little benefit. Now, the website has been redesigned to more broadly promote not only plasma, but also testing, vaccines and other treatments like monoclonal antibodies, which are synthesized in a lab and thought to be a more potent version of plasma. Its clinical research page also includes more negative studies about plasma. Nevertheless, the Fight Is In Us is still running Facebook ads, paid for by the federal government, telling Covid-19 survivors that “There’s a hero inside you” and “Keep up the fight.” The ads urge them to donate their plasma, even though most blood banks have stopped collecting it. Two of plasma’s early boosters, Mr. Lebovits and Ms. Berrent, have also turned their attention to monoclonal antibodies. As he had done with plasma last spring, Mr. Lebovits helped increase acceptance of monoclonals in the Orthodox Jewish community, setting up an informational hotline, running ads in Orthodox newspapers, and creating rapid testing sites that doubled as infusion centers. Coordinating with federal officials, Mr. Lebovits has since shared his strategies with leaders in the Hispanic community in El Paso and San Diego. And Ms. Berrent has been working with a division of the insurer UnitedHealth to match the right patients — people with underlying health conditions or who are over 65 — to that treatment. “I’m a believer in plasma for a lot of substantive reasons, but if word came back tomorrow that jelly beans worked better, we’d be promoting jelly beans,” she said. “We are here to save lives.”’ Source link Orbem News #boom #Covid19 #learn #plasma

[sffgtrhyjhmnzdt]

Mobile Billboard Trucks for Sale: A Guide to Effective Advertising on the Move

In today’s competitive marketing landscape, businesses are always on the lookout for innovative ways to reach potential customers. Mobile billboard trucks in usa offer a dynamic solution to promote brands, products, and services by taking the message directly to the audience. If you’re considering adding a mobile billboard truck to your advertising strategy or looking into mobile billboard trucks for sale, here’s everything you need to know about these mobile advertising powerhouses.

What is a Mobile Billboard Truck?

A mobile billboard truck  in new york is a vehicle specially designed or retrofitted to carry large advertisements, allowing brands to reach audiences in busy urban areas or events where traditional billboards may not be as effective. With a mobile billboard truck, you have the flexibility to target specific areas, change locations frequently, and tailor your advertising based on real-time events or promotions.

Advantages of Using Mobile Billboard Trucks

Visibility and Reach: Mobile billboard trucks in usacan reach high-traffic areas and busy streets, allowing your ad to be seen by thousands daily. Unlike stationary billboards, mobile billboards catch the eye by moving with the flow of traffic.

Targeted Advertising: With a mobile billboard, you can control where and when your advertisement is shown. Whether you’re targeting sports events, festivals, or urban centers, these trucks bring your message to the heart of your audience.

Cost-Effective: Compared to traditional advertising methods, mobile billboard trucks offer a relatively affordable solution. The cost of ownership is also lower if you buy a truck instead of leasing, making it an appealing long-term investment for consistent advertising efforts.

Finding the Right Mobile Billboard Truck for Sale

If you're looking to invest in a mobile billboard truck, there are several factors to consider, such as the truck size, the type of billboard display, and overall mobile billboard pricing. Here's what to keep in mind:

Size and Customization: Mobile billboard trucks come in various sizes, so choose one that suits your needs and your typical advertising location. Larger trucks offer more display space, while smaller models are more economical and can navigate urban environments easily.

Digital vs. Static Displays: Many mobile billboard trucks now feature digital screens, allowing you to change ads quickly without needing to replace printed graphics. However, static billboards are typically less expensive and may be a better choice for companies with longer-running campaigns.

Mobile Billboard Pricing: The price of mobile billboard trucks for sale varies widely, depending on the model, size, and features. New trucks with advanced digital displays are more costly, while older models or trucks with static displays are more budget-friendly.

Calculating Mobile Billboard Pricing and Costs

If you're considering buying rather than leasing, take into account not only the purchase price but also ongoing expenses like fuel, maintenance, and any required permits. Compared to renting mobile billboard services, owning a truck may require a higher upfront investment but can offer a more flexible and cost-effective advertising solution over time.

Investing in a Can’t Miss US brands a powerful and engaging advertising tool that brings their message directly to the streets. With mobile billboard trucks for sale available in various configurations and price points, you can choose one that best fits your marketing goals and budget. From high-impact digital displays to more traditional static options, mobile billboard trucks let you take your brand message to the people, increasing visibility, engagement, and ultimately, sales.

[techsciresearch]

Ad Tech Market to grow at a Steady Rate through 2026 | TechSci Research

Digitalization and surge in demand for In-app advertising is expected to drive the demand for Global Ad Tech Market for the forecast period.

According to TechSci Research report, “Global Ad Tech Market By Type (Cloud-Based, On Premises), By Organization Size (Large Enterprises & SMEs), By Pricing Type (Fixed Monthly Fee, Ad Spend Commission, Hidden Bid Markups), By End User (In-House Media Buyers, Ad Agencies, Website Owners, App Developers, Ad Networks), By Channel Type (Display advertising, video advertising, PPC, social media advertising, CTV, DOOH), By Company, By Region, Forecast & Opportunities, 2026”, global ad tech market is expected to witness significant growth in the next five years owing to introduction of stringent government policies for transformation from traditional to digital way. Ad tech is an abbreviation used for advertising technology and is defined as set of software and tools by agencies and brands to set up and manage their digital advertising activities. Preference for digital payments by consumers due to hassle-free and faster method has led to the significant market growth. Expansion of media and entertainment industry across the globe has played a pivotal role in the global ad tech market growth. Technological advancements have led to development of cloud advertising and other business models to aid ad tech industries to attract more customers for high performance and digital expenditure. Rise of internet of things market has led to data access of consumers leading to development of precise and user-defined advertisements.

However, high cost associated with installation and usage of software and constant threat for data breach siting to privacy is considered a major hindrance for the global ad tech market growth.

Browse XXX Figures spread through XXX Pages and an in-depth TOC on "Global Ad Tech Market”.

https://www.techsciresearch.com/report/ad-tech-market/7292.html

Global ad tech market is segmented into type, organization size, pricing type, end user, channel type, region, and company. Based on channel type, ad tech market is divided into display advertising, video advertising, PPC, social media advertising, CTV and DOOH. CTV is dominating the market in 2020 and is expected to maintain its dominance throughout the forecast period owing to tremendous growth of online platforms as viewership has increased prominently since pandemic time. Also, consumer preference for high quality and affordable online streaming services coupled with seamless connectivity is majorly influencing the market growth. DOOH is another segment expected to witness fastest incremental growth during the forecast period. Interactive campaigns, billboards display, and cost-effectiveness of digital displays is expected to propel the market growth.

WPP Group PLC, Omnicom Group Inc., Publicis Groupe SA., Interpublic Group of Companies, Inc., Adobe Inc, Google LLC, The Trade Desk Inc, Criteo SA, IgnitionOne, Inc., MediaMath Inc. are the leading players operating in global ad tech market. Manufacturers are increasingly focusing on research and development process to fuel higher growth in the market. To meet evolving customer demand with respect to better efficiency and durability, several ad tech manufacturers are coming up with their technologically advanced offerings.

Download Sample Report @ https://www.techsciresearch.com/sample-report.aspx?cid=7292

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“Since the offset of COVID-19 pandemic, consumer’s preference shifted toward contactless platforms has been observed in all major sectors comprising of online classes, virtual shopping, property trading, conferences, among others. Online commerce has seen a boost due to rise in digital spend by consumers as more people are spending significant time online and is subsequently expected to witness significant growth owing to personalization and adoption of technologies for interactive experience contributing to market growth till 2026” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“Global Ad Tech Market By Type (Cloud-Based, On Premises), By Organization Size (Large Enterprises & SMEs), By Pricing Type (Fixed Monthly Fee, Ad Spend Commission, Hidden Bid Markups), By End User (In-House Media Buyers, Ad Agencies, Website Owners, App Developers, Ad Networks), By Channel Type (Display advertising, video advertising, PPC, social media advertising, CTV, DOOH), By Company, By Region, Forecast & Opportunities, 2026” has evaluated the future growth potential of global ad tech market and provided statistics & information on market size, shares, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the of global ad tech market.

Browse Related Reports:

Global Teleshopping Market By Operation Type (Dedicated Channel, Infomercial), By Category (Home Furniture & Furnishing, Apparel, Others), By Payment Mode (Cash on Delivery, Debit/Credit Card, Mobile Wallet & Net Banking), By Source of Order (Television, Internet), By Company and By Geography, Forecast & Opportunities, 2026

https://www.techsciresearch.com/report/teleshopping-market/3668.html

India Outdoor Advertising Market By Service Type (Billboard Advertising, Static, Mobile, Digital, Lamp Post, Bridge, Guerilla Advertising, Point of Sale Displays, Transit Advertising), By End User (Government & Transportation, Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Others), By Region, Forecast & Opportunities, 2025

https://www.techsciresearch.com/report/india-outdoor-advertising-market/4523.html

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[beatiewolfe]

Cynthia Erivo, Mark Mothersbaugh, Beatie Wolfe, Baratunde Thurston & More Join SXSW Online 2021

Cynthia Erivo, Mark Mothersbaugh, Beatie Wolfe, Baratunde Thurston & More Join SXSW Online 2021

Introducing the first programming announcement for SXSW Online 2021, an exclusive digital experience packed with powerful presentations from some of the world’s most inspired thinkers and diverse visionaries from the ever-evolving worlds of tech, film, music, and beyond.

“Spanning numerous industries, the Featured Speakers in today’s announcement strongly reflect the programming themes that will underscore our upcoming event,” said Hugh Forrest, Chief Programming Officer. “As always, SXSW brings together the world’s most important thought leaders to address society’s most important challenges.”

From creating postcards for democracy to combating climate change with aquaculture, the initial Conference lineup explores our 2021 Themes including A New Urgency – a look at how business, non-profit, government, science, and tech communities are tackling global crises and what advancements are needed to create immediate and lasting progress. Dive into programming across all seven themes with a stellar roster of Featured Sessions and Featured Speakers including Dominique Crenn, Cynthia Erivo, Cherie Hu, Wyclef Jean, David E. Kelley, Michael Lewis, Mark Mothersbaugh, Cat Packer, Nonny de la Peña, Maria Sharapova, Baratunde Thurston, Logan Ury, Amy Webb, Beatie Wolfe, Andrew Zimmern, and more.

Looking for your next creative collaborator? Ready to elevate your career to the next level? In need of some inspiration? For SXSW Online, we’re offering one pass that covers the entire event, allowing attendees to take in programming and connect with others across the many industries that SX serves. Register to attend SXSW Online 2021 from March 16-20 early to save!

Get to know the initial round of Featured Speakers and Featured Sessions below. Stay tuned for more big announcements in January including Conference Keynotes and Featured Speakers, sessions accepted from PanelPicker® speaking proposals, Film Festival screenings, Music Festival showcases, and more. SXSW Comedy Festival content will be announced as we get closer to the March event.

Featured Speakers

Amy Webb – Quantitative futurist, professor of strategic foresight at the NYU Stern School of Business and the Founder of the Future Today Institute, a leading foresight and strategy firm that helps leaders and their organizations prepare for complex futures. She is the best-selling, award-winning author of several books, including The Big Nine: how The Tech Titans And Their Thinking Machines Could Warp Humanity and The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream. She serves as a technical, script and creative consultant for films and shows set in the future. All of her futures research, frameworks, and tools are open source and made freely available to the public.

Angela Benton – Founder and Chief Executive Officer of Streamlytics, a next generation data intelligence ecosystem which helps everyday people and companies ethically access consumer data streams. Prior to her role at Streamlytics, Angela Benton founded the first accelerator for minorities globally in 2011, NewME was acquired in December 2018. Benton has been featured on Goldman Sachs’ 100 Most Intriguing Entrepreneurs; Fast Company’s Most Creative People in Business and their Most Influential Women In Technology; Business Insiders’ 25 Most Influential African-Americans in Technology, and many more.

Angela Roseboro – As Chief Diversity Officer for Riot Games, Angela Roseboro develops and implements initiatives to drive inclusion and cultural growth. Roseboro manages all activity relating to diversity and inclusion (D&I) while also leading the recruiting team in driving inclusivity in Riot’s hiring and talent sourcing processes. Prior to joining Riot, Roseboro was the Global Head of Diversity, Equity, and Inclusion at Dropbox. Previously she provided human resource guidance to Fortune 500 companies including T. Rowe Price, Jones Lang LaSalle, Genworth Financial, Whirlpool Corporation, and Manpower International.

Ann Hiatt – During her 15 years as the Executive Business Partner for Jeff Bezos, Founder and CEO of Amazon, and Eric Schmidt, CEO/Executive Chairman of Google, Ann Hiatt received her initial business training and now consults with executives and companies across the globe to reverse engineer their moonshot goals. Hiatt is an international speaker and her first book, Bet On Yourself, will be published by HarperCollins in 2021.

Allison Murphy – In February 2019, Allison Murphy assumed the position of Senior Vice President, Ad Innovation at The New York Times Company. In this role, Murphy leads the development and delivery of The Times Company’s ad innovation strategy, directing cross-functional teams responsible for accelerating the Company’s development of market-leading ad platforms and products. She is also responsible for the Company’s advertising mission, a cross-functional team that spans product, tech and data to accelerate digital advertising.

Baratunde Thurston – Emmy-nominated host Baratunde Thurston has worked for The Onion, produced for The Daily Show, advised the Obama White House, and wrote the New York Times bestseller How To Be Black. He’s the executive producer and host of two podcasts: How To Citizen with Baratunde and We’re Having A Moment which CNET called “the most important podcast of 2020.” He’s also the creator and host of the weekly pandemic show, Live On Lockdown. In 2019, he delivered what MSNBC’s Brian Williams called “one of the greatest TED talks of all time”. Right now, the writer, activist, and comedian is using his powerful voice to help people understand this revolutionary moment with his unique blend of insight, humor, and empathy.

Benjamin Hubert – Award-winning British design entrepreneur Benjamin Hubert is the founder of the creative agency, LAYER. LAYER is focused on experience-driven design for both the physical and digital worlds. Led by Hubert and a growing creative team, LAYER is partnering with forward-thinking brands – including Nike, Google, Bang and Olufsen, Samsung, Braun, Fritz Hansen and Vitra – to create products that will help define the way we live, work and communicate in the future, from A.I. to smart wearables and furniture systems, to the next generation of media devices and mobile communication tools.

Bruce Mau – A brilliantly creative optimist, Bruce Mau’s love of thorny problems led him to create a methodology for whole-system change. A serial entrepreneur since the age of 9, he became an international figure with the publication of his landmark S,M,L,XL, co-authored with Rem Koolhaas. He is the author of Massive Change and MC24. He is cofounder and CEO of Massive Change Network and Bruce Mau Studio, based in Chicago, and Chief Design Officer for Freeman.

Bryony Cole – Since launching the top-rated podcast, Future of Sex, Cole has been on stages across the world, defining the direction of sextech for governments, technology and entertainment companies. In 2020, she launched Sextech School, the first and only program empowering entrepreneurs in the pursuit of breakthrough sexual innovations in technology.

Cathy O’Neil – Having earned a Ph.D. in math from Harvard and postdoc at the MIT math department, Cathy O’Neil was a professor at Barnard College where she published a number of research papers in arithmetic algebraic geometry. After switching over to the private sector for the hedge fund D.E. Shaw and RiskMetrics, she then left finance in 2011 to work as a data scientist in the New York start-up scene, building models that predicted people’s purchases and clicks. She wrote Doing Data Science in 2013 and launched the Lede Program in Data Journalism at Columbia in 2014. O’Neil is a regular contributor to Bloomberg View and author of Weapons of Math Destruction. She recently founded ORCAA, an algorithmic auditing company.

Cat Packer – Within her role as the first Executive Director and General Manager of the Department of Cannabis Regulation, Cat Packer leads the licensing and regulation of commercial cannabis activity within the City of Los Angeles and manages the implementation of the City’s cannabis related policies and programs. Packer previously served as California Policy Coordinator for the Drug Policy Alliance, where she worked to ensure the successful and equitable implementation of various cannabis policy reforms, as well as the Campaign Coordinator for Californians for Responsible Marijuana Reform, a social justice-centered campaign in support of the 2016 Adult Use of Marijuana Act.

Cherie Hu – Cherie Hu is the founder and publisher of Water & Music, a newsletter about music-industry innovation that reaches over 10,000 subscribers. She has written hundreds of articles on music, tech and finance for the likes of Billboard, Forbes, NPR Music, and Pitchfork. Hu currently teaches a course on music and gaming as an adjunct professor at NYU’s Clive Davis Institute of Recorded Music.

Dr. Michael Watkins – Michael Watkins is the Director of Jet Propulsion Lab (JPL), NASA’s lead center for robotic exploration of the solar system, including such legendary missions as Voyager, Cassini, and the Mars Curiosity rover, as well as the upcoming Mars Perseverance rover, Europa Clipper, and more. Watkins also serves as a Vice President of the California Institute of Technology, which staffs and manages JPL for NASA. He has led major science and engineering teams for JPL for 25 years.

Jim McKelvey – Cofounder of Square Jim McKelvey is a serial entrepreneur, glassblower, philanthropist, and Independent Director of the St. Louis Fed. McKelvey is also a master glass artist and author, having written the world’s most widely read text on the subject, The Art Of Fire. His industrial design work is part of the permanent collections of the Museum of Modern Art in NYC and The Smithsonian in Washington DC. His glass studio, Third Degree Glass Factory in St. Louis, is one of the main US hubs for the glassblowing arts. He is also the founder of LaunchCode, a nonprofit making it possible for anyone to learn programming and land a full-time job in under six months, for free. McKelvey’s newest venture, Invisibly, is working to give people control of their online identities.

Joost van Dreunen – An academic and entrepreneur with an expertise in video games, Joost van Dreunen teaches at the NYU Stern School of Business. Previously he was co-founder and CEO of SuperData Research, a games market research firm, which he sold to Nielsen in 2018. He is an advisor and investor, author of One Up, and and writes a weekly newsletter on gaming, tech, and entertainment called SuperJoost Playlist.

Logan Ury – Behavioral scientist turned dating coach Logan Ury is an internationally recognized expert on modern love. As the Director of Relationship Science at the dating app Hinge, Ury leads a research team dedicated to helping people find love. After studying psychology at Harvard, she ran Google’s behavioral science team—the Irrational Lab. She recently published her first book, How To Not Die Alone.

Michael Lewis – New York Times bestselling author Michael Lewis’ most recent works are The Fifth Risk, The Undoing Project, Flash Boys, and The Big Short. The Blind Side, published in 2006, tells the story of Michael Oher, a poor, illiterate African-American kid living on the streets of Memphis whose life is transformed after he is adopted by white Evangelical Christians. Before that he wrote Moneyball, a book ostensibly about baseball but also about the way markets value people. Both of his books about sports became movies, nominated for Academy Awards, as did his book about the 2008 financial crisis, The Big Short. His other works include Boomerang, The New New Thing, Coach, Losers, and Liar’s Poker.

Steve DeAngelo – A globally recognized cannabis leader, Steve DeAngelo was dubbed “the father of the legal industry” by former Speaker of the California Assembly Willie Brown. As a lifelong activist, author, educator, investor, and entrepreneur, he has spent more than four decades on the front lines of the cannabis reform movement. His most notable business achievements include cofounding Harborside, one of the first six dispensaries licensed in the US, a publicly-traded company on the Canadian Securities Exchange with five dispensary locations in California including one of the first to feature a drive-thru; Steep Hill Laboratory, the first cannabis analytics company; and Arcview Group, the first dedicated cannabis investment network.

Featured Sessions

AI and Great Power Competition – President Xi Jinping claims China will be the AI world leader by 2025. Russian President Vladimir Putin says whatever country leads in AI will be the ruler of the world. Google’s former Chairman Eric Schmidt warned there is a digital Berlin Wall being erected. The link between AI and great power competition will set the stage for the rest of this century. How will the private and public sector in western democracies work together to survive and thrive? More importantly, how can we create technologies that are authentic to our values? Join experts at the intersection of AI and national security who are on the frontlines of this fight – Lieutenant Colonel Alexander S. Vindman and CEO of Pryon Igor Jablokov. Gain insights on AI advancements and explore what role you can play in this challenge.

Aquaculture, Food Systems and Climate Change – Food is simply the biggest lever we have to combat climate change and improve the health and wellbeing of the planet’s growing population. Aquaculture, the farming of aquatic animals and plants, is vital as the planet’s fastest growing food production system. Seafood is one of the healthiest proteins to consume and one of the most efficient and sustainable to produce. Done well, aquaculture can be a powerful force for ecological and social good. The moderated panel of experts will discuss aquaculture’s key role. Join award-winning ocean activist Alexandra Cousteau; four-time James Beard Award-winning TV personality and chef Andrew Zimmern; multi award-winning writer and producer David E. Kelley; and organic seaweed farmer and entrepreneur Sarah Redmond to explore the context of the global climate crisis and aquaculture’s key role in transforming our food systems.

Can VR Create Real Change? – VR has gotten quite a reputation for creating impact. But does the hype really add up? We are at a pivotal moment in history, with socio-political division at an all-time high and less than a decade left to prevent climate crisis. Could creating virtual realities actually help move us towards a better tomorrow? Join AR/VR producer and director Fifer Garbesi; award-winning immersive artist and professor Gabo Arora; Director of EarthXR Tiffany Kieran; and founder of Emblematic Group Nonny de la Peña as they dig into the impacts of this medium, putting real change and direct action front and center.

Driving Action & Advocacy Through Online Community – Online communities are not new; but as the world has adapted to 2020, these digital spaces have proven their worth in a whole new way. Reddit has witnessed this first hand, as more people have joined its many thousands of communities for connection, distraction, and belonging in a time of unprecedented disconnection. While IRL experiences continue to evolve in unexpected ways, the communities on Reddit remain a constant source of conversation and companionship, as well as a valuable lens from which to examine human psychology, behavior, and sentiment. Join Reddit’s COO Jen Wong and CNN’s Kerry Flynn for a conversation about why online communities were made for this moment, their role in the digital ecosystem, and the value they bring to brands looking to build real connection, advocacy, and drive action.

How to Scale a Mission-Driven Brand – Join Supergoop! CEO and Founder Holly Thaggard and her early-stage investor, world-class tennis champion and entrepreneur Maria Sharapova, for an inspiring conversation sharing insights on how Thaggard scaled her company from a mission to end the skin cancer epidemic to a business with millions in revenue, all while innovating a category and changing consumer behavior. Hear from Sharapova first-hand about how she identified a promising investment opportunity in a young, but high-growth brand with an authentic mission as its north star, and advice for other emerging entrepreneurs prioritizing mission and doing good.

Inside GENIUS: ARETHA, the Story of the Queen of Soul – National Geographic’s GENIUS is an Emmy-winning anthology series that dramatizes the fascinating stories of the world’s most brilliant innovators, exploring their extraordinary achievements along with their volatile, passionate, and complex personal relationships. The third season will explore Aretha Franklin’s musical genius, incomparable career and the immeasurable impact and lasting influence she has had on music and culture around the world. She will be portrayed by Oscar-nominated Cynthia Erivo (Harriet, The Color Purple) and Emmy-winning Courtney B. Vance (The People v. O.J. Simpson: American Crime Story) will play Aretha’s father, C.L. Franklin. Our acclaimed panelists including GENIUS: ARETHA executive producer and director Anthony Hemingway; multi award-winning producer and author Brian Grazer, multi award-winning actress and singer Cynthia Erivo; Broadway and television costume designer Jennifer Bryan; and Pulitzer Prize-winning playwright Suzan-Lori Parks will explore the craft and care that goes into honoring her legacy and bringing her story to life.

The New Marketplace of Music Royalties – The Music Modernization Act takes effect this year, mechanical streaming royalty rates are on the rise, and the newly formed MLC, along with BMI, ASCAP, SESAC, SoundExchange and others, is tracking music royalties using new technologies. These changes are empowering creatives and independent artists, especially in the wake of Covid-19. As music royalty rights grow in value, what do royalty holders need to know in order to maximize and leverage their royalty assets? This panel of global thought leaders will help royalty owners, managers and advisors make informed decisions regarding the potential value and versatility of royalty copyrights and licenses. Join Founder and CEO of Sound Royalties Alex Heiche; CMO of The Mechanical Licensing Collective Ellen Truley; entertainment lawyer Robert A. Celetsin, and Grammy award-winning musician and actor Wyclef Jean for a discussion on the democratization of the music industry is underway as the expansion of digital streaming transforms the landscape of music royalties.

Postcards for Democracy: A Collective Art Demo – Artistic visionaries DEVO cofounder Mark Mothersbaugh and self-proclaimed “musical weirdo” Beatie Wolfe share a love of tangible artforms, in and amongst their futuristic explorations. In light of the threat to our 225yr old postal service, at a time that could jeopardize the democracy of the country, Mothersbaugh and Wolfe joined forces for this collective postcard art demonstration. The aim of this campaign is to encourage as many people as possible to support USPS (if we don’t use it we’ll lose it!), our right to vote, and democracy as a whole via the power of art.

What is Taste? – Without taste, the experience of eating would be a routine and joyless chore. Taste is an almost magical part of our individual experience because everyone’s perceptions and preferences are so unique; but what IS taste, really, and what informs it? It is so much more than a chemical reaction on our taste buds. Taste is made up of shifting cultural norms, food science and technology, and the art of cooking, of bringing a dish to life through careful preparation and the right ingredients. And by better understanding how all of these elements work together, you can develop an even deeper appreciation for your favorite food experiences. Cofounder of So Vegan Ben Pook, three-Michelin-starred chef Dominique Crenn, CEO of Motif FoodWorks Jonathan McIntyre, Ph.D, author and scientist of senses and emotion Rachel Herz, Ph.D. will discuss how culture, science, and technology shape one of the most important aspects of our lives.

[dailynewswebsite]

Trump and Biden ads on Facebook and Instagram focus on rallying the base

On-line political promoting is generally making an attempt to mobilize candidates' present supporters. AP Photograph/Steve Ruark

The campaigns of Donald Trump and Joe Biden collectively spent US$65.eight million on social media promoting between June 1 and Sept. 13, in accordance with Syracuse College’s Illuminating 2020 challenge. The challenge, which I’m a part of, tracks the spending and the targets of Fb and Instagram advert buys, based mostly on information offered by the platforms.

About 40% of that spending got here between Aug. 10 and Sept. 13, when the campaigns spent a mixed $27 million on-line. Total, that is roughly the identical spending price as Trump and Hillary Clinton had throughout the identical time interval in 2016.

With these advertisements, which quantity to about 30% of each campaigns’ spending, the candidates are attempting to mobilize voters – discover supporters after which spark them to get entangled.

Different spending

About 70% of the campaigns’ spending is geared toward persuading voters – altering hearts and minds or solidifying assist among the many base. Over the identical Aug. 10 to Sept. four interval, Biden and Trump spent a mixed $60 million on tv advertisements, in accordance with the Wesleyan Media Mission.

It’s far more costly to run an advert on TV versus on-line. A first-rate-time broadcast tv advert prices about $100,000 for 30 seconds, typically reaching tons of of 1000’s of households, whereas a social media advert prices just a few hundred {dollars} to achieve tens of 1000’s of particular person customers. These are estimates – many elements have an effect on the precise value of each kinds of advertisements, together with location, timing and goal demographics, however digital advertisements are far cheaper than TV.

Print, radio and billboard advertisements are a tiny share – normally lower than 5% of presidential promoting spending.

Mobilizing the bottom

Practically all of Trump’s and Biden’s campaigns’ internet marketing includes some form of name to motion, urging the advert’s viewers to do one thing – resembling give cash, signal a petition, reply a ballot, signal as much as get emails or watch the most recent video advert. These advertisements additionally assist the campaigns acquire extra information about supporters, like what points they’re fascinated with and the way they’re concerned of their group. The campaigns use that info to develop and run advertisements in key states, and determine potential supporters who can develop into native evangelists for the marketing campaign.

Between June 1 and Sept. 13, Trump spent $34.5 million, 86% of his whole on-line spending throughout that interval, on calls to motion. In that very same interval, Biden’s calls to motion value $23.four million, or 89% of his on-line advert spending.

State-level spending

The candidates focused a lot of their spending – about one-third of Trump’s and greater than half of Biden’s – in just a few key states.

Each candidates spent closely in California, Texas, Florida and Pennsylvania, as a result of that’s the place the most important populations are. Biden targeted extra on California, in addition to New York; Trump targeted extra on Florida and Texas.

These are usually not essentially battleground states, however as an alternative locations the place the candidates have sturdy bases of assist. These supporters are potential marketing campaign volunteers and sources of cash for extra advertisements.

Demographic variations

Campaigns goal their Fb advertisements based mostly on celebration affiliation, gender and age. Trump’s marketing campaign targets women and men at roughly the identical price, however Biden’s marketing campaign targets girls at roughly three to 2 – for each $2 they spend on males, they spend $three on girls. Biden’s spending displays the Democratic Celebration’s gender dynamics. Ladies usually tend to determine as Democrat than Republican.

Trump’s marketing campaign advert spending skews older than Biden’s. Trump spends the most important share of his Fb advert {dollars} on people who find themselves 55 or older. Biden’s marketing campaign spends essentially the most cash on the age 35-44 demographic. Each campaigns spent much less focusing on individuals between 18 and 24, most likely as a result of younger persons are much less more likely to prove to vote than their elders.

Because the final month of the marketing campaign begins, the candidates will make their closing advert purchases. Anticipate to see on-line advertisements proceed to run within the states the place every marketing campaign has been focusing, calling on supporters to present, act, inform mates and present their assist as Election Day nears.

[The Conversation’s Politics + Society editors pick need-to-know stories. Sign up for Politics Weekly.]

Jennifer Stromer-Galley receives funding from the John S. and James L. Knight Basis.

from Growth News https://growthnews.in/trump-and-biden-ads-on-facebook-and-instagram-focus-on-rallying-the-base/ via https://growthnews.in

[praveenadinnme]

Outdoor Advertising: Cost and Techniques

 Introduction

Almost every day, you will see outdoor advertising even though these days, it is harder to grab the attention of the average customer. If you are living in a city like New York or Chicago You will see hundreds of outdoor advertisements every day. But,  remembrance of that ads is  virtually zero. So, doing it the right way is imperative, or it is simply a waste. Adinn Advertising Services Pvt Ltd. is one of the best outdoor advertising agencies in andhra.

outdoor advertising  reaches the consumer when they are outside of the home.

Just like broadcast, radio, TV, and cinema advertising, outdoor advertising is regarded as a mass-market medium. Because of this , it is better to have recourse to broad messages, branding and support campaigns.

Types of Outdoor Advertising

Feasibly the huge goal of any startup agency creative is to glimpsing their tasks displayed  all over the streets of the country where they work. outdoor advertising is  one of the most common ways to achieve this. Outdoor advertising reaches hundreds and thousands of people and it is a requisite of the media mix.  It reaches very fast and stimulating because it reaches hundreds and thousands of people, by foot, mass transit, or car, and. These are the most common forms of outdoor advertising:

Billboard advertising

Point of sale displays

Street furniture

Transit advertising

Mobile billboards

Incredible Development of Outdoor Advertising

On past days, a billboard or outdoor advertising was just a way to create brand awareness. It was impossible to carry a complex message on a medium that people watch  only for a few seconds, or minutes , so it was displayed only on TV, direct mail, radio, and print. They let the other forms of advertising do the heavy lifting by keeping the product or service top of mind, but they let the other forms of advertising do the heavy lifting.

Now a days, through the emergence of mobile technology, and websites, outdoor can now steer people instantly. Technologies like QR codes, simple web addresses and apps like Snapchat and Instagram, outdoor can be the easiest way to begin a conversation with the consumers, or  evoke an outdoor campaign to make viral. If it fringe a dwarf, or propel interaction with users and their cell phones, some outdoor advertisements can become a focal point for an entire campaign.

Costs Associated With Outdoor Advertising

Reaching hundreds of thousands of consumers, as with other forms of mass-market communication, is not that easy. The competition for billboard spaces increases with the associated costs.

To understand the costs involved, first you have to know important  know how they are calculated. Its is based on a system called as Gross Ratings Points (GRP). It refers to impressions delivered by a media schedule for outdoor location. It is called  DEC, or Daily Effective Circulation, and  also called  as a "showing." One rating point equals 1%  of the market population. Adinn Advertising Services Pvt Ltd. is one of the best electronic billboard advertising in andhra.

Based on traffic, visibility, location, size,etc. there are many factors involved in this. This kind of rating system gives you a showing score of anything from 1% to 100%. 50% indicates at least 50% of the population in the area  might see one of your boards at a minimum of once a day. You can estimate of paying tens of thousands of dollars for a 50  for showing one month.. You actually do get what you pay for.

[annbrighthaus-blog]

Google has always been a difficult asset to tap into. The huge company moderates much of what is and isn’t seen on the internet via search engine algorithms, as well as advertising analytics. Maneuvering your way through the world of internet marketing with Google ads can therefore feel like a bit of a puzzle at times.

Unlike traditional marketing techniques, such as billboards and newspaper ads, which at least offered some form of preconceived count of how many consumers would be reached, an online ad had the potential to reach millions or mere hundreds depending on where it is displayed, at what period, and how often it’s pushed to the top of the advertising fold.

It’s important to note that approximately 90% of search market advertising is processed by Google, which is one reason Google Ads, previously known as Adwords, has become so popular. So, does it make sense to get into the Google Ads game and pay to have your product or service seen online? Of course! But, how do you go about it in a way that’s sure to see a successful return? That’s another question entirely. For those considering Google Ads, or who have tried Google Ads and been unsuccessful, here are a few ways to increase your chances of success.

1. Be Sure to Use Ad Extensions Which Accentuate Reviews: Your product or service is great! You know it, your customers know it; but, how do you get the rest of the world to understand? When designing your Ad, be sure to include extensions which emphasis the reasons new consumers should be interested in your brand. For example, through Adwords, you can include links to customer reviews and ratings, both of which supply a more personal view of where your product stands against others in its niche.

Marketing stats from recent reports suggest that about 90% of consumers are more likely to try a new product or service if the company has good reviews online. In fact, some consumers seek out reviews, even if they’re not included in your ad, but only if your advertisement sparks their interest.

2. Post Your Ad Where it Counts: Having an ad online isn’t enough to get your business noticed. Just as posting a billboard on a deserted highway won’t receive much attention, if your advertisement gets posted in a low traffic area, you’re not likely to see a big payoff. What can you do to make your ad more noticeable? Consumers are proven more likely to see an ad and pay close attention to it if it’s positioned at the top of a page.

The reason behind the placement of the ad and its success isn’t known for sure, but many speculate that it has something to do with consumers not always making it to the bottom of the page. Research shows that most internet users will click on one of the top 3 results that appear after a Google search, usually providing the information they require without the need for further clicks. If your ad is sitting next to result number 8, you’re not likely to see a lot of traffic result from your marketing efforts.

3. Optimize for Mobile Searches: The world is made up of 2 types of people: desktop or laptop users and mobile users. Since searching the web and accessing nearly any type of data become available through smartphones, internet users spend most of their time on a phone or tablet over a PC. Not only are mobile users becoming more prominent, but of those mobile searchers, more than half will click and call from a business page on Google directly from their device than by looking in a phone book or seeking the number some other way.

Marketing studies show us that about 70% of mobile Google queries for business information provide successful contact of that business within 60-minutes. If you want to tap in on this market, consider the latest call for mobile-friendly pages, or consider an app for your business. The more easily consumers can find and use your site from a mobile device, the more likely it is that they’ll use that mobile phone to contact you.

4. Advertise Locally First: Too many businesses branch out in advertising in the hopes of becoming a national brand. This is all well and good if you’ve already conquered the local market, but it won’t help you if you’re still looking for local customers. When you create your ad, be sure to include your location so that customers in your area are more likely to see the ad on their computer or mobile device screen. It wouldn’t be helpful to citizens of Buffalo, New York to see ads for your San Diego, California car dealership, unless they’re planning on crossing the country to buy a vehicle.

5. Always Watch Ad Analytics: Ads are a great investment and often well worth the money you pay so long as traffic flow increases. However, if you post an ad and ignore the data they produce, you could overspend on a failed attempt at marketing. Ads that do well should be continued or emphasized, while ads that do poorly should be removed or altered. If your ad isn’t doing as well as it should, it could be a sign that it’s in the wrong location, it’s missing something crucial, or it isn’t conveying the message you wish to send.

There are many other ways to improve your Google Ad game, but these 5 tips create a strong foundation for success.

[wikimakemoney]

How to deploy DOOH during fast market shifts

30-second summary:

DOOH spend needs to be targeted to screens that will have the most robust chance for exposure, such as billboards, street-level pedestrian units, and those at gas stations, grocery stores, pharmacies, and liquor stores.

Advertisers need to mix, match, and move messages among screens to reach consumers with the right messages, at the right time, in the right place to engage and re-engage people.

Forward-looking marketers attuned to news reports, social media, and other listening signals can use DOOH to add, remove, or change placements and creative messaging in as little as 24-72 hours, and adjust messaging on other screens to enhance the DOOH exposures.

With commuting and travel patterns changed, signs in train stations and airports might on the one hand have fewer customer exposures to offer but may also be in less-cluttered environments — and be had at discounted rates. Signs close to stores might have more impact than usual as socially distanced shoppers line up outside. Look for opportunities.

Consumers are adjusting to the current environment, and their behaviors and attitudes will continue to evolve. Throughout, they have continued to welcome advertising messages that help them and that strike the right tone. What marketers shouldn’t do is stay away.

With cities reopening throughout the U.S. and activity outside the home increasing, out-of-home advertising (OOH) is also picking up. Now, restaurants are serving meals, air travel is ticking up, hotels are booking more rooms, and people are walking and driving more, according to data compiled by The New York Times. Digital OOH (DOOH) can help marketers reach potential consumers, while integrating messaging across channels for maximum effect.

DOOH in the new normal

Because consumers’ behaviors vary widely by region, marketers using DOOH will want to keep adjusting, to match their messaging to what works.

For out-of-home advertising, digital screens used in tandem with other opportunities, with data harnessed and fast shifts to changing circumstances, will bear the most positive fruit.

Here, then, are tips to manage DOOH campaigns in the new and changing landscapes:

1) Move marketing to match activity

It’s glaringly obvious that ads work only if people have the chance to see them. DOOH spend needs to be targeted to screens that will have the most robust chance for exposure, such as billboards, street-level pedestrian units, and those at gas stations, grocery stores, pharmacies, and liquor stores.

2) Watch geographies

Where marketers could once set a campaign and check in periodically, there’s a lot more variation by region now, and changes are more frequent.

Some beach communities are opening up, others are open but with restrictions. In outdoor venues like parking lots, performances are being held and movies shown to audiences in their cars. And it all keeps shifting.

3) Sync messaging to mobile screens

The IAB quotes research that shows OOH increases clickthroughs on mobile by 15%. Advertisers need to mix, match, and move messages among screens to reach consumers with the right messages, at the right time, in the right place to engage and re-engage people.

That also means targeting, measuring, and optimizing across channels to drive the best possible results

4) Pay attention to the news

Data is a digital marketer’s right hand but it’s available only after the fact.

Forward-looking marketers attuned to news reports, social media, and other listening signals can use DOOH to add, remove, or change placements and creative messaging in as little as 24-72 hours, and adjust messaging on other screens to enhance the DOOH exposures.

5) Watch the creative

Marketers can move ads onto or away from screens, or swap out creative to capitalize on news events, or to avoid potentially jarring juxtapositions.

And, as in more other epochs, DOOH that’s run through programmatic platforms allows for dynamic creative optimization to adjust creative elements automatically according to what the AI shows is working outdoors, and on other screens the consumer can see.

6) Communicate with your organization

Supply chains are still behaving differently than before the COVID crisis, and marketers need to move messages to where products are available. There’s little point in spurring demand to areas where the product can’t be purchased.

7) Look for shifting demos

Driving routes and the demographic profiles on those routes may change, too, as some consumers choose to avoid hotels and wealthier people leave their urban abodes for suburban homes. U.S. consumers are taking more trips by automobile, fewer by plane and train.

In New York, the most public-transit-friendly U.S. city, both car sales and bike traffic are rising much faster than normal.

All of that means that both traffic and movement patterns and the demographic profiles of who sees DOOH screens in those places are likely to shift, and keep shifting. Consumers can be reached at home, again as they move about, and again at home.

8) Think afresh about a screen’s surroundings

With commuting and travel patterns changed, signs in train stations and airports might on the one hand have fewer customer exposures to offer but may also be in less-cluttered environments — and be had at discounted rates.

Signs close to stores might have more impact than usual as socially distanced shoppers line up outside. Look for opportunities.

9) Know your categories

Some brands, such as travel and entertainment, have been way down in purchases and in messaging, for obvious reasons.

For marketers getting back into the market, it can be a fertile environment to not only show messages but also have them stand out. For brands in categories that are doing well, such as essential CPG goods, marketing reminds consumers of the brands they know — or new ones they should try.

10) Don’t forget the usual considerations

Consumer behavior still varies a lot according to weather and other factors, just as in normal times. Marketers will want to move messages and adjust creative to drive the greatest positive outcomes.

Prepping for the post-pandemic economy

The OOH market was valued last year at $8.1 billion globally, according to Marketwatch, and despite the disruptions it is expected to continue growing.

While a recession has officially been declared, there’s also been a surprising uptick in employment numbers. The economy will recover — the only question is when.

When it does, marketers who’ve gathered data and learnings will be that much better at effectively and efficiently deploying their marketing spend as more screens become available outside the home.

Consumers are adjusting to the current environment, and their behaviors and attitudes will continue to evolve. Throughout, they have continued to welcome advertising messages that help them and that strike the right tone. What marketers shouldn’t do is stay away.

As Mower Insight Group writes on ClickZ: “History shows it’s in a brand’s best interest to continue to advertise through an economic downturn.”

Doing it deftly will make that advertising even more effective and stand brands in good stead to succeed even more as economic conditions improve.

The post How to deploy DOOH during fast market shifts appeared first on ClickZ.

source http://wikimakemoney.com/2020/07/25/how-to-deploy-dooh-during-fast-market-shifts/

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Digital Mobile Billboard Advertising: The Ultimate Marketing Solution on Wheels

In the ever-evolving world of advertising, businesses are constantly seeking innovative ways to capture attention and stand out from the competition. Digital mobile billboard advertising is one such game-changing solution. Combining the flexibility of mobility with the high-impact visuals of digital screens, this approach delivers dynamic and engaging campaigns directly to your audience.

For those ready to take their marketing to the next level, investing in mobile billboard advertising truck sales offers unparalleled opportunities to connect with customers.

What is Digital Mobile Billboard Advertising?

Digital mobile billboard advertising involves outfitting trucks or vehicles with large, high-definition LED screens that display advertisements, videos, or messages. These mobile advertising trucks travel through high-traffic areas or park at strategic locations, ensuring maximum visibility and audience reach.

Unlike traditional static billboards, digital mobile billboards can display rotating content, videos, or real-time updates, making them a versatile and powerful advertising tool.

Why Digital Mobile Billboards Work

Increased Visibility: Moving billboards naturally draw attention, and their bright, high-resolution screens are impossible to miss.

Flexibility: Trucks can target specific locations, events, or demographics, delivering your message directly to the right audience.

Dynamic Content: Showcase multiple ads, videos, or live updates for a more engaging experience.

Cost-Effective: A single mobile unit can generate impressions across multiple locations, maximizing your advertising budget.

Applications of Mobile Billboard Advertising

Retail Campaigns: Announce special offers, new store openings, or sales while driving through busy shopping districts.

Event Promotion: Create buzz for concerts, festivals, or community events by positioning your truck in high-traffic areas.

Political Campaigns: Take campaign messages directly to voters with bold, dynamic visuals.

Product Launches: Generate excitement for new products by showcasing them in action through video displays.

Why Invest in Mobile Billboard Truck Sales?

Owning a mobile billboard advertising truck sales in New York offers businesses and entrepreneurs a chance to control their campaigns and generate additional revenue. Here are some reasons to consider investing:

Custom Campaigns: Choose your routes, timing, and content to match your goals.

Revenue Opportunities: Offer advertising space to other businesses, creating an extra income stream.

Cost Savings: Avoid recurring rental costs by owning your advertising platform.

Branding Potential: Customize your truck to promote your brand while running campaigns.

Benefits of Digital Mobile Billboard Advertising

On-the-Go Advertising: Reach your audience where they live, work, and play.

High Recall Rates: The combination of movement and dynamic visuals makes your ads memorable.

Real-Time Updates: Change your messaging instantly to reflect promotions, announcements, or breaking news.

Versatility: Whether you’re targeting urban centers, suburban areas, or specific events, mobile advertising trucks adapt to your needs.

The Future of Advertising on Wheels

Digital mobile billboards represent the future of outdoor advertising. Their ability to combine mobility with eye-catching digital content makes them an essential tool for businesses looking to make an impact.

Drive Your Campaign to Success

With digital mobile billboard advertising, your message doesn’t just stand out—it moves with your audience. Whether you’re promoting a product, event, or brand, this innovative approach ensures you reach the right people at the right time.

Ready to revolutionize your marketing strategy, consider renting in our Can’t Miss US today. With their flexibility, impact, and potential for high ROI, digital mobile billboards are the ultimate solution for businesses on the move.