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[wallezhang]

What should we do when the customer flow of your store is low （1）?

Many eyelashshopkeeper will always ask if the passenger flow is small, how should do?

We cannot directly ask how to do it. First of all, we need to find out the reasons for the low customer flow and why the customer flow is so important to the store, and then we can find appropriate ways to increase the customer flow.

01. The reason for the low passenger flow

Maybe you're new.

Opening activities ended, relatives and friends also held the scene, the first customers after grafting eyelashes have not yet to the second grafting time; Or the brand of the new store is not well known, and the opening activity is not strong enough, so there are few customers at ordinary times and even on weekends, it is deserted.

Maybe your store isn't in a good location.

The site selection was too hasty, did not do enough market research;

The shops are also along the street, but the traffic flow is large, but the flow of people is not much;

The store is in the mall, but the mall's popularity is not high;

Shop in the mall outside, the mall is popular, but cannot reach the mall outside.

Maybe you just finished a wave of promotions for all customers, a wave of peak to the end of the store, ushered in a temporary quiet, this is a normal phenomenon.

So, don't target all customers at one time when you do activities, and you'll be tired and idle for a while. How embarrassing!

Maybe the shop decoration is not attractive enough

Maybe the word "eyelash" is not eye-catching enough

Maybe the name of the store is confusing

Maybe the package is priced too high

Maybe the group purchase price is still too high

Maybe the service of lash artist is not good enough

Maybe the shop entrance is too dirty

Maybe the lights in the shop are too dim

Maybe there are two new eyelash shops nearby

……

There are too many possible factors, resulting in less customer flow.

Then, which type does our store's low customer flow belong to and which factors are affected by it?

We need to do two things:

First, find out at least five important reasons that affect the low customer flow of the store, such as: new store, decoration, pricing, activities, etc.

Second, prioritize the factors that can be solved first, and come up with corresponding solutions for the first three important factors, such as:

The reasons for the small customer flow of a new store are the new store, pricing, decoration, door head and store location. However, the store location and new decoration cannot be solved temporarily. We can give priority to changing the door head and increasing the billboard, changing the pricing strategy or adjusting the discount intensity, and doing some special activities for the new store.

02 The importance of passenger flow

Formula: customer flow × turnover rate × customer unit price = store performance

No flow, no transaction, no transaction and no high customer unit price. In the case that the turnover rate and the customer unit price do not fluctuate too much, the customer flow directly affects the performance of the store.

Due to the space limit we’ll talk about how to increase the situation in our next article, please follow Our Lash to get more ideas on your business.

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[wallezhang]

How to improve the sales ability of shop assistants (2)

Today, Our Lashis going to update the techniques and speech skills of lash artists.

01. Preparation in the shop

In order to make the lashes artists work more actively and cleverly to recommend the member card, the eyelash salon should also do some preparatory work, such as:

1) Regularly train the sales skills and conversational skills of lash artists. (Teachers of the same industry or similar industries can be invited to the store for training)

2) Assess the sales process and dialogue techniques of the eyelash artists once a month. (This can be done by the store manager)

3) Appropriately improve the performance commission of member card for lash artists, or change the performance commission file of selling memeber card. The more the performance is, the higher the performance salary.

4) The lash artists with good skills, strong sales ability and willing to cooperate with the team can be considered to be promoted to reserve store manager or store manager. (Good promotion space is also a way of motivation)

02. Some skills for lash artists to recommended member card

1) Strengthen sales awareness and practice a strong intention

Skill 1: set up a goal in life, such as: I will be a store manager, I will open my own eyelash store in five years, I will enter a company/store with better pay in two years.

Skill 2: set a numerical goal, such as: I need a month's income to reach XXX dollars; I need this month's performance to reach XXX dollars to achieve the highest level of performance commission.

Skills three: self-reward method, such as: I this month to complete **** performance can buy a package for myself, or go out to travel, or rest for three days.

2) Adjust your fear of difficulties and think out of the circle

Skill 1: self-suggestion method, if: I let the customer do a piece of $500 card, it is to save $100 for her expenditure.

Skilled 2: team learning method, such as: usually with other lash artist’s simulation practice sales talk, learn from those lash artists or store manager with good sales ability.

Skills 3: self-denial method, such as: the same shop, the same customer, the same circumstances, why I can't do my own customers, store manager or other lash artists can persuade them to run a card?

Get out of the cycle where you can't, deny yourself, and refresh yourself.

3) Empathize and consider from the customer's perspective

Skill 1: Learn to find the customer's consumption pain points, such as: in the first time to introduce to the customer the characteristics of the shop, or other communication process, finding out the reason that her eyelash is not strong, or smoked eyes, or unhealthy pain points.

Skills 2: Give customers a reason to spend money to do card, such as: "xxx, after the eyelash extensions, your eyes look particularly big and charming.”That's how you praise your customers and then they have a reason to keep spending money and get a credit card.

Skills 3: Save money for customers, such as: when recommend member card to customers, tell customers how much money can get preferential, the actual equivalent of how many times can be free to the store consumption.

03. Speaking skills reference

Skill 1:Ms. **, I see that you usually go to the store once a month or so, and each time you spend about $150, so I suggest that you do a $500 card, which is the most appropriate, with $100 as a gift and 20% off the membership price.

Almost half a year or so used up, also equal to more than 2 free grafting, when the time comes you used up and then continue the card.

Skill 2: Ma 'am, you'd be better off with a $1000 card. It can be used almost for a year, 365 days. It only costs $3 a day.

It's $3 a day, you don't have to put on eye makeup in the morning, you get an extra half an hour of sleep every day, especially in the winter, and it’s great. (If the customer tells you that she really doesn't have any money, remind the customer to pay by credit card installment.)

From the perspective of the store, we should try our best to improve the sales awareness and sales ability of the lash artists.

From the perspective of lash artists, they should have an active attitude, increase their own sales awareness, learn sales skills and speech skills in various aspects, and improve their sales ability.

This can not only benefit customers, but also increase the performance of the store, and improve skills and income for herself. Why not?

This is OUR LASH, one of the best korean eyelash suppliers for eyelash tray wholesale , wholesale 3d silk lashes, 3D mink lashes and so on. If you need any help, please contact with us.

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