#mini cooper

[eupat]

[freddieardley]

First dense fog of autumn while scouting locations. Mini blending into the moss and oak trees.

Photographed by Freddie Ardley

[msterpicasso]

@victoriaherran

[frenchcurious]

Mini Cooper S MK2 1275 1969. - source British Autowood Inc..

[motojojo-blog]

[coolthingsguyslike]

[classiccarsincyprus]

Mini Cooper GT

[thecargays]

Mini Monday, anyone? 🇬🇧

[things-about-cars-in-posts]

hey silly question maybe. do you know why cars are so boring now? like im on the wikipedia page for the cadillac eldorado for Reasons and it's a really visually interesting car through all the generations up until like. the tenth in 1979 when it just kinda looks like. every other car (if a bit more square) is this just like, the Capitalism Thing of shit getting more and more boring and samey over the years? or is there like a reason. idk much about cars but this has always annoyed and confused me, i miss interesting looking cars :(

Well, it should be noted that the tenth generation Eldorado's case is a peculiar one. As I've gone over, old American cars tended to be refreshed every other year, and the Eldorado, meant to represent the top of the top of that uniquely American idea of opulence, was perhaps the car most supposed to do so. Hence, as you'll have found, its ninth generation launched in 1971, just 18 years after the first - thats' how long the only generation of Italy's best selling car at the time, the Fiat 500, was sold for.

You wouldn't have expected that generation to stick around for more than four years - no other generation did, and almost all lasted half that. However, 1973 had other plans. Namely, the fuel crisis that completely eviscerated demand for mastodonic fuel guzzlers.

Sales would decline the following years, with little tweaks here and there but no major update, which would have been money down the drain as existing owners could barely afford to fill up the damn things, let alone upgrade, and what were potential customers before couldn't afford to fill up the damn things full stop. So when the new model finally came, this big aspirational car was shrunken down to get on with times of shrinking aspirations.

Nigh on 5.20 meters (for yankees, that's roughly 4/207ths of a Titanic) will hardly seem short to European sensibilities, but let's remember, that's coming from 5.70. You could walk between two walls that far apart. The width, too, decreased by a whole 20cm (for yankees, that's roughly half a rabbit), which in car width terms is massive - like, it's the difference between a Mini and a Mustang.

This to say, the tenth generation Eldorado is oft maligned as a fall from grace, one of the most popular examples of why the malaise moniker stuck to this era of American cars - so not exactly the fairest assessment of how cars changed with time. How about, then, we start our analysis by looking at a car with a much better received update, shall we?

Of course, the Mk1 Volkswagen Golf (for yankees, that's roughly a Rabbit) was a smash hit the world over, so much so that in Mexico it remained on sale as the Citi Golf as recently as 2009(!), and if I didn't think it the best looking Golf that ever was I probably wouldn't own one...

...but unless the only kink you're into is the Hofmeister, I don't see how the second generation's styling is such a downgrade as to bemoan the state of things. And frankly...

...maybe it's just the boiled frog syndrome, but I can't spot a point in which anything 'went wrong', so to speak. Which leads to the all-important question:

You say you miss interesting looking cars, but I do have to ask - when did they ever leave?

Have a browse of my pride post (no, really, go read it, I think it's one of my best ever) and point me to the boring cars within it, because me, I don't see any. And I suspect the reasons are similar to why you see older cars as more interesting.

For one, given the point of the post, all the cars shown are some flashy color, and each is different from every other. This, however, is increasingly becoming an anomaly as greyscale gobbles up an ever increasing share of the market, meaning on average, modern cars are less colorful, and thus less visually interesting. I've written about cause and effect of the greyscalification of cars, and suffice to say I'm not a fan of it - but I feel like that is a discussion separate from car design itself.

Then, of course, there's that those in the post are all cars that I like, so that selection was curated (albeit only by my personal taste). But that is also the case when we look back at older cars: what you see around and what you hear about is what people cared enough about to preserve and to discuss - not just in terms of models but of versions, specs and even colors. If you look at car shows like Radwood or Oblivion, which celebrate 80s and 90s cars, the very time period you referred to as the beginning of the end for interesting design looks like its heyday!

Yes, that trailer is factory.

Unfortunately, it must be said that unique and interesting cars have become fewer and fewer, as the ever increasing regulations make it even more expensive than it already was for smaller brands to emerge and the economic status of things makes it increasingly harder to justify a funky, daring picks for the biggest purchase of the average person's life - let alone the purchase of a second car, which tends to be what more extreme offerings were bought as. A brighter future seems to be ahead, though, with Toyota's incredible GR Corolla/Yaris and 86 apparently about to be joined by yet more spicy goodness and Mazda teasing a return of the rotary engined sportscar. For the twentieth time, sure, but after having seen the Motocompo revival actually happen, I am ready to kick that football.

(because you knew about the new electric Motocompacto, right?)

But there's another thing that post's selection had going for it: variety. Pretty much every car in it was in a wholly different category from all the others, and that is bound to make each car within it seem a lot more interesting than if it had been surrounded by cars of its same segment.

The survivorship bias outlined above also results in far more variety than you would find in normal traffic: even setting aside the halo car dynamic whereby the most special -and therefore most interesting- cars are usually niche offerings with very low sales figures, people tend to remember, discuss and seek out cars that represent some extreme - be it the fastest, the most expensive, the greatest, but also the slowest, the cheapest, the worst... and the tallest, the lowest, the biggest, the smallest, and so on. In short, the cars you'll find the least interest for are the everyday, quietly competent cars that make up the bulk of vehicles on the road.

Although, going far enough back in time, even those appear interesting to us, because their context's norm was so different from ours that even the cars that most adhered to it seem exotic to our sensibilities.

But when actually viewed in their own context...

...that impression tends to be stifled.

Unfortunately, it seems to me as though variety is also being stifled nowadays, with a growing share of body styles on sale becoming SUV/crossovers, and the increase in platform sharing reducing automotive outliers (for better and for worse).

And I should note: as for the other industry shifts I mentioned, the driving force isn't Big Capital or The Evil Economic System or what have you. It's the consumers. Sure, we can blame manufacturers for turning every model into a more profitable SUV, but they couldn't do this if they didn't sell, and they wouldn't do this if people didn't see them as more prestigious vehicles worth paying more for. We can blame manufacturers for killing weird car projects, but usually they get axed because people don't buy the things. Dealerships still order grey cars because no one digs their heels about having theirs yellow. So on.

So in short, old cars have always looked more interesting, because time alters our perception of them in ways that make them seem as much - and it also happens that lately the car industry has gone in the opposite direction to those alterations, causing new cars to seem less interesting. So, in short, the problem is the comparison just isn't apples to apples.

I think this is why that Golf evolution does not show any trend towards boring or away from interesting in my eyes - because it mostly strips those factors away. Here's a bunch of generations of the same car, all silver, all presented with no context bar the version before or after, all in the same body style which, for its entire history, was a common sight pretty much anywhere. (Also helps, of course, that the Golf's evolution had no wacky twists and always nailed the zeitgeist.)

This not to say that I can't complain about modern car designs - but for that, don't compare apple to apple... compare it to Microsoft.

See, I can think of many modern designs I find bland and devoid of personality, not because of a lack of styling effort but precisely due to an overabundance of it: so keen were the designers to put a crease here and a fold there and a kink somewhere to make the brand's seventh SUV set itself apart from the other six that the design became too overburdened with details to have a clear message - like a story with too many events for them to express a cohesive point.

Or, indeed, like this parody of Microsoft packaging in which their design principles are applied to the iconic, nay, legendary packaging of the original iPod.

This is an actual Microsoft video btw. This was made internally by Microsoft's marketing department.

Links in blue are posts of mine about the topic in question: if you liked this post, you might like those - or the blog’s Discord server, linked in the pinned post!

[roxytheexplorer]

[eupat]

[calabria-mediterranea]

Anoia, Calabria, Italy

Photos by @_lafinestraincucina_, @dmncdlc @raquellao, @tripodi.ph, @dinalbertorapisarda, @ery.ca_photo, @stefyelierikaant, @fotoamatorigioiesi e @francesca_condoluci

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[thedungeonbat]

breakfast and trying to set up my car⊹₊⟡⋆

[frenchcurious]

Rover Mini Cooper 2000. - source Car & Classic..

[jeanfrancoisrey]

Saint Rémy of Provence…

[classiccarsincyprus]

Mini Cooper