#meredith petro

[wastelesscrafts]

Fast fashion and standardised sizing (Clotheshorse podcast)

I know I've spoken about the podcast Clotheshorse before, but I'm still working my way through it and wanted to share two specific episodes with you all:

Episode 21: More Bad Rompers, 5-7-9, and So Much Disappointment: Sizing with Meredith (part I)

Episode 22: Fruits, Faux Fur, and Fit Models: Sizing with Meredith (part II)

These two episodes contain an interview with Meredith Petro, an expert on sizing and fit. She discusses why sizing can vary so much between brands and even garments within the same brand, why sizing is so limited in fast fashion, and the effects of fatphobia on the fashion industry.

Note that these episodes may be triggering for people who struggle with eating disorders, or for whom fatphobia is a trigger.

Unfortunately I couldn't find transcripts for these episodes. If anyone does, please send them my way and I'll add them to this post.

[wlwfiction]

26 April is Lesbian Visibility Day, so WLWFiction is recommending books with lesbian protagonists!

* indicates the author is a lesbian

# indicates author of colour

Middle Grade

Ivy Aberdeen’s Letter to the World by Ashley Herring Blake 

P.S. I Miss You by Jen Petro-Roy

The Infernal Compass (Lumberjanes #1) by Lilah Sturges and Polterink *

Young Adult

Under the Lights (Daylight Falls #2) by Dahlia Adler

Stargazer / Trailblazer by Reese Alcobendas #

The Weight of the Stars (The Wicker King #2) by K. Ancrum #

This Is What It Feels Like by Rebecca Barrow #

Girls Made of Snow and Glass by Melissa Bashardoust

Night Swimming by Steph Bowe #

Enchanters series by K. F. Bradshaw

Out of the Blue by Sophie Cameron *

Echo After Echo by Amy Rose Capetta

The Never Tilting World series by Rin Chupeco #

Of Fire and Stars series by Audrey Coulthurst *

The Miseducation of Cameron Post by Emily M. Danforth *

The Dark Wife by Sarah Diemer * [free online]

‘The Witch Sea’ by Sarah Diemer * [free online]

Down to the Bone by Mayra Lazara Dole *#

Annie on My Mind by Nancy Garden *

The Year They Burned the Books by Nancy Garden *

Silhouette of a Sparrow by Molly Beth Griffin

The Shattering by Karen Healey

The Henna Wars by Adiba Jaigirdar #

The Last Beginning (The Next Together #2) by Lauren James

The Love & Lies of Rukhsana Ali by Sabina Khan #

Everything Leads to You by Nina LaCour #

You Know Me Well by Nina LaCour and David Levithan #

Summer of Salt by Katrina Leno

Ash by Malinda Lo *#

Huntress by Malinda Lo *#

‘Natural Selection’ (Adaptation #1.5) by Malinda Lo *#

A Line in the Dark by Malinda Lo *#

‘Ghost Town’ by Malinda Lo *# [free online]

Dating Sarah Cooper by Siera Maley *

Girls of Paper and Fire series by Natasha Ngan #

This is Where It Ends by Marieke Nijkamp

Points of Departure by Emily O’Beirne *

Future Leaders series by Emily O’Beirne *

‘Ghost Girl in the Corner’ (Shadowshaper Cypher #1.5) by Daniel José Older #

Lunav by Jenn Polish

Her Name in the Sky by Kelly Quindlen *

‘Horror Stories’ by Meredith Russo * [free online]

‘Meltdown’ by Meredith Russo * [free online]

Out of Salem by Hal Schrieve

‘What to Expect When the Sun Disappears’ by Sefa * [free online]

The Abyss Surrounds Us series by Emily Skrutskie

The Summer of Jordi Perez (and the Best Burger in Los Angeles) by Amy Spalding

Under Threat by Robin Stevenson

Laura Dean Keeps Breaking Up with Me by Mariko Tamaki * and Rosemary Valero-O’Connell

Songs That Sound Like Blood by Jared Thomas #

Mermaids of Eriana Kwai series by Tiana Warner

New Adult

Harrietta Lee series by Stephanie Ahn *#

Mangoverse series by Shira Glassman

Flowers of Luna by Jennifer Linsky #

Juliet Takes a Breath by Gabby Rivera *#

Learning Curves series by Ceillie Simkiss

‘Hurricane Heels’ by Isabel Yap # [free online]

Adult

Something Better than Home by Leona Beasley *#

Otros Valles by Jamie Berrout # [free online]

Stone Butch Blues by Leslie Feinberg [free online]

Alice Isn’t Dead by Joseph Fink

‘Fearless’ by Shira Glassman

‘Eitan’s Chord’ by Shira Glassman

‘Knit One, Girl Two’ by Shira Glassman

The Paths of Marriage by Mala Kumar #

‘We Could Be Heroes’ by Malinda Lo *# [free online]

Falling into Place by Sheryn Munir #

‘Can You Say My Name Again’ by Nadia Nova *# [free online]

Marriage of a Thousand Lies by S. J. Sindu #

Two Moons: Stories by Krystal A. Smith *#

An Unkindness of Ghosts by Rivers Solomon *#

Tipping the Velvet by Sarah Waters *

Affinity by Sarah Waters *

Fingersmith by Sarah Waters *

The Night Watch by Sarah Waters *

The Paying Guests by Sarah Waters *

[milliondollarbaby87]

MOTION PICTURES

Outstanding Performance by a Cast in a Motion Picture Parasite

HYAE JIN CHANG / Chung Sook YEO JEONG CHO / Yeon Kyo WOO SHIK CHOI / Ki Woo HYEON JUN JUNG / Da Song ZISO JUNG / Da Hye JUNG EUN LEE / Moon Gwang SUN KYUN LEE / Dong Ik MYUNG HOON PARK / Geun Se SO DAM PARK / Ki Jung KANG HO SONG / Ki Taek

Outstanding Performance by a Male Actor in a Leading Role Joaquin Phoenix, Joker

Outstanding Performance by a Female Actor in a Leading Role Renee Zellweger, Judy

Outstanding Performance by a Male Actor in a Supporting Role Brad Pitt, Once Upon a Time in Hollywood

Outstanding Performance by a Female Actor in a Supporting Role Laura Dern, Marriage Story

TELEVISION Outstanding Performance by an Ensemble in a Drama Series The Crown

MARION BAILEY / Queen Elizabeth the Queen Mother HELENA BONHAM CARTER / Princess Margaret OLIVIA COLMAN / Queen Elizabeth II CHARLES DANCE / Lord Mountbatten BEN DANIELS / Lord Snowdon ERIN DOHERTY / Princess Anne CHARLES EDWARDS / Martin Charteris TOBIAS MENZIES / Prince Philip, Duke of Edinburgh JOSH O’CONNOR / Prince Charles SAM PHILLIPS / Equerry DAVID RINTOUL / Michael Adeane JASON WATKINS / Harold Wilson

Outstanding Performance by an Ensemble in a Comedy Series The Marvelous Mrs. Maisel

CAROLINE AARON / Shirley Maisel ALEX BORSTEIN / Susie Myerson RACHEL BROSNAHAN / Midge Maisel MARIN HINKLE / Rose Weissman STEPHANIE HSU / Mei JOEL JOHNSTONE / Archie Cleary JANE LYNCH / Sophie Lennon LEROY McCLAIN / Shy Baldwin KEVIN POLLAK / Moishe Maisel TONY SHALHOUB / Abe Weissman MATILDA SZYDAGIS / Zelda BRIAN TARANTINA / Jackie MICHAEL ZEGEN / Joel Maisel

Outstanding Performance by a Male Actor in a Drama Series Peter Dinklage, Game of Thrones

Outstanding Performance by a Female Actor in a Drama Series Jennifer Aniston, The Morning Show

Outstanding Performance by a Male Actor in a Comedy Series Tony Shalhoub, The Marvelous Mrs. Maisel

Outstanding Performance by a Female Actor in a Comedy Series Phoebe Waller-Bridge, Fleabag

Outstanding Performance by a Male Actor in a Television Movie or Limited Series Sam Rockwell, Fosse/Verdon

Outstanding Performance by a Female Actor in a Television Movie or Limited Series Michelle Williams, Fosse/Verdon

STUNT ENSEMBLES Outstanding Action Performance by a Stunt Ensemble in a Motion Picture

AVENGERS: ENDGAME Marija Juliette Abney Janeshia Adams-Ginyard George “Gee” Alexander Derek Alfonso Nate Andrade Christopher Antonucci Randy Archer Brandon Arnold Steven S. Atkinson Ben Aycrigg Jennifer Badger Christopher Balualua Danya Bateman Loyd Bateman Kelly Bellini Joanna Bennett Carrie Bernans Felix Betancourt Gianni Biasetti, Jr. Mike Bishop Tamiko Brownlee Troy Butler Jwaundace Candece Marc Canonizado Janene Carleton Elisabeth Carpenter Sean Christopher Carter Kevin Cassidy Hymnson Chan Courtney Chen Anis Cheurfa Fernando Chien Alvin Chon Tye Claybrook, Jr. Marcelle Coletti David Conk John A. Cooper Brandon Cornell Thomas Joseph Culler Jahnel Curfman Gui Da Silva-Greene Chris Daniels Keith Davis Martin De Boer Robbert de Groot Isabella Shai DeBroux Holland Diaz Josh Diogo Jackson Dobies Justin Dobies Cory Dunson Jessica Durham Justin Eaton Jared Eddo Katie Eischen Kiante Elam Jazzy Ellis David Elson Jason Elwood Hanna Tony Falcon Guy Fernandez Mark Fisher Alessandro Folchitto Colin Follenweider Glenn Foster Simeon Freeman Shauna Galligan Monique Ganderton Johnny Gao Jomahl Gildersleve Denisha Gillespie Daniel Graham Ryan Green Carlos Guity Califf Guzman Dante Ha Akihiro Haga Garrett Hammond Lydia Hand Daniel Hargrave Kandis Hargrave Sam Hargrave Regis Andrew Harrington III Thayr Harris Zedric Harris Jimmy Hart Alex Hashioka Zachary Henry Danny Hernandez Mark Hicks Maria Hippolyte Bobby Holland Hanton JT Holt Crystal Hooks Niahlah Hope Damita Howard Justin Howell Jacob Hugghins Lindsay Anne Hugghins Michael Hugghins Tony Hugghins Scott Hunter James Hutchison III Pan Iam CC Ice Sarah Irwin Mami Ito Duke Jackson Michael Jamorski Kirk Jenkins Preshas Jenkins Floyd Anthony Johns Jr. Richard M. King Ralf Koch Khalil La’Marr Matt LaBorde Danny Le Boyer Matt Leonard William Leong Bethany Levy James Lew Marcus Lewis Jefferson Lewis III Eric Linden Scott Loeser Rachel Luttrell-Bateman Adam Lytle Tara Macken Dave Macomber Julia Maggio Ruben Maldonado Richard Marrero Rob Mars Andy Martin Aaron Matthews Tim R. McAdams Taylor McDonald Kyle McLean Crystal Michelle Mark Miscione Heidi Moneymaker Renae Moneymaker Chris Moore Tristen Tyler Morts William Billy Morts Marie Mouroum Spencer Mulligan Travor Murray Jachin JJ Myers Anthony Nanakornpanom John Nania Nikolay Nedyalkov Carl Nespoli Paul O’Connor Marque Ohmes Olufemi Olagoke Noon Orsatti Rowbie Orsatti Jane Oshita Leesa Pate Natasha Paul Gary Peebles Nathaniel Perry Josh Petro Lloyd Pitts George Quinones Taraja Ramsess Greg Rementer Antjuan Rhames Meredith Richardson Bayland Rippenkroeger Ryan Robertson Christopher Cody Robinson Donny Rogers Carrington Christopher Eric Romrell Michelle Rose Corrina Roshea Marvin Ross Elena Sanchez Maya Santandrea Matthew Scheib Erik Schultz Jordan Scott Joshua Russel Seifert Brandon Shaw Bruce Shepperson Joseph Singletary III Tim Sitarz Dominique Smith Dena Sodano Robert D. Souris Jackson Spidell Daniel Stevens Jenel Stevens Diandra Stoddard Milliner Granger Summerset Phedra Syndelle Mark Tearle Hamid-Reza Thompson Tyler J. Tiffany Aaron Toney Amy Lynn Tuttle Tony Vo Todd Warren Kevin Waterman Amber Whelan Aaron Wiggins Joseph Williams Matthew M. Williams Thom Williams Zola Williams Mike Wilson Tyler Witte Michael Yahn James Young Marcus Gene Young Woon Young Park Casey Zeller Keil Zeperni

Outstanding Action Performance by a Stunt Ensemble in a Comedy or Drama Series GAME OF THRONES Boian Anev Mark Archer Kristina Baskett Ferenc Berecz Richard Bradshaw Michael Byrch Andrew Burford Yusuf Chaudhri Nick Chooping Jonathan Cohen David Collom Christopher Cox Jacob Cox Matt Crook Matt Da Silva Levan Doran Dom Dumaresq Daniel Euston Bradley Farmer Pete Ford Vladimir Furdik David Grant Lawrence Hansen Richard Hansen Nicklas Hansson Rob Hayns Lyndon Hellewell Jessica Hooker Gergely Horpacsi Paul Howell Rowley Irlam Erol Ismail Troy Kechington Paul Lowe John Macdonald Leigh Maddern Kai Martin Kim Mcgarrity Carly Michaels Nikita Mitchell Chris Newton David Newton Jason Oettle Bela Orsanyi Ivan Orsanyi Radoslav Parvanov Oleg Podobin Josh Ravenscroft Andrej Riabokon Zach Roberts Doug Robson Stanislav Satko Paul Shapcott Mark Slaughter Sam Stefan Jonny Stockwell Ryan Stuart Gyula Toth Marek Toth Andy Wareham Calvin Warrington Heasman Richard Wheeldon Belle Williams Will Willoughby Leo Woodruff Ben Wright Lewis Young

WINS BY STUDIO Disney – 1 Neon – 1 Netflix – 1 Roadside Attractions/LD Entertainment – 1 Sony Pictures – 1 Warner Bros – 1

WINS BY NETWORK Amazon – 3 FX – 2 HBO – 2 Netflix – 1 Apple – 1

SAG Awards 2020 – Winners MOTION PICTURES Outstanding Performance by a Cast in a Motion Picture Parasite HYAE JIN CHANG / Chung Sook…

[a-wlw-reads]

Hey tumblr so I need your help! My school always had one of those “Read Across America” maps with young adult novels or romances or whatever (evidently, I’m American) but I’ve never seen anything comparable for wlw. I’ve tried to rely on my memory and on other people’s recs but I’m only (exactly) halfway through. Any suggestions to fill in these missing states? I’ve tried to avoid stories that take place across multiple locations. Or offer more options for the ones I already have, the more the merrier.

Alabama : Fried Green Tomatoes at the Whistle Stop Cafe by Fannie Flag

Alaska : Grief Map by Sarah Hahn Campbell, The Dead Go to Seattle by Vivian Faith Prescott

Arizona : Bright Lights of Summer by Lynn Ames

Arkansas : Cottonmouths by Kelly J. Ford

California : Everything Leads to You by Nina LaCour, Honey Girl by Lisa Freeman, Frog Music by Emma Donoghue, The Necessary Hunger by Nina Revoyr, Gay L.A.: A History of Sexual Outlaws, Power Politics, and Lipstick Lesbians by Lillian Faderman and Stuart Timmons, Queens of Geek by Jen Wilde, The Brightsiders by Jen Wilde, Under the Lights by Dahlia Adler, Far From Home by Lorelie Brown, The Summer of Jordi Perez (And the Best Burger in Los Angeles) by Amy Spalding, You Know Me Well by Nina LaCour, Excavation by Wendy C. Ortiz, The IHOP Papers by Ali Liebegott, Soft on Soft by Em Ali, She Is Me by Cathleen Schine

Colorado : Marionette by T.B. Markinson, Sleight of Hand by Mark Henwick, Snow Falls by Gerri Hill, Sadie by Courtney Summers, Tell Me What You Like by Kate Allen

Connecticut : Pages for You by Sylvia Brownrigg, Patience & Sarah by Isabel Miller

Delaware : As I Lay Frying: A Rehoboth Beach Memoir by Fay Jacobs

Florida : Breathing Underwater by Lu Vickers, Roller Girl by Vanessa North, Down to the Bone by Mayra Lazara Dole

Georgia : Georgia Peaches and Other Forbidden Fruit by Jaye Robin Brown, The Color Purple by Alice Walker, The Blue Place by Nicola Griffith, Taking Flight by Siera Maley, Honor Girl: A Graphic Memoir by Maggie Thrash, Leah on the Offbeat by Becky Albertalli, Ivy Aberdeen’s Letter to the World by Ashley Herring Blake, Odd One Out by Nic Stone, The Cherokee Rose by Tiya Miles

Hawaii : Razor Wire by Lauren Gallagher, Name Me Nobody by Lois-Ann Yamanaka

Idaho : Ship It by Britta Lundin, Her Hometown Girl by Lorelie Brown, Right Out of Nowhere by Laurie Salzler, Idaho Code by Joan Opyr

Illinois : Coffee Will Make You Black by April Sinclair, How Sweet It Is by Melissa Brayden, What Matters Most by Georgia Beers, The Long Way Home by Rachel Spangler, Close to Home by Rachel Spangler, Memory Mambo by Achy Obejas, Things to Do When You’re Goth in the Country by Chavisa Woods

Indiana : Tessa Masterson Will Go to Prom by Emily Franklin and Brendan Halpin, Hoosier Daddy by Ann McMan and Salem West

Iowa : A Thousand Acres by Jane Smiley, Moo by Jane Smiley, The Butches of Madison County by Ellen Orleans, Death by Discount by Mary Vermillion

Kansas : Far From Xanadu by Julie Anne Peters, My Almost Certainly Real Imaginary Jesus by Kelly Barth

Kentucky : Run by Kody Keplinger, Dress Codes for Small Towns by Courtney Stevens

Louisiana : Her Name in the Sky by Kelly Quindlen, Beauty and the Boss by Ali Vali, Rusty Logic by Robin Alexander, Spelling Mississippi by Marnie Woodrow, The Fact of a Body: A Murder and a Memoir by Alexandria Marzano-Lesnevich

Maine : Style by Chelsea Cameron, Double Exposure by Chelsea Cameron, A Good Idea by Christina Moracho

Maryland : Cytherea’s Breath by Sarah Aldridge

Massachusetts : Mermaid in Chelsea Creek by Michelle Tea, Map of Ireland by Stephanie Grant, Heart of Brass by Morven Moeller, A Line in the Dark by Malinda Lo, P.S. I Miss You by Jen Petro-Roy, Hocus Pocus & The All-New Sequel by A.W. Jantha, Marriage of a Thousand Lies by AJ Sindu, Love & Other Carnivorous Plants by Florence Gonsalves, Marriage of Unconvenience by Chelsea M. Cameron, Cool for You by Eileen Myles

Michigan : The Liberators of Willow Run by Marianne K. Martin, Drum Roll, Please by Lisa Jenn Bigelow, The Cold and the Rust: Poems by Emily Van Kley, Her by Cherry Muhanji, Vanished by E.E. Cooper, Radical by E.M. Kokie

Minnesota : Sister Mischief by Laura Goode, Being Emily by Rachel Gold, My Year Zero by Rachel Gold, Bend by Nancy Hedin, Hallowed Murder by Ellen Hart

Mississippi : Ramona Blue by Julie Murphy

Missouri : Deliver Us from Evie by M.E. Kerr, Heart of the Game by Rachel Spangler, Jam on the Vine by LaShonda Katrice Barnett

Montana : The Miseducation of Cameron Post by Emily M. Danforth, Innocent Hearts by Radclyffe, Storms by Gerri Hill

Nebraska : Not Otherwise Specified by Hannah Moskowitz, Over You by Amy Reed

Nevada : Not Your Sidekick by C.B. Lee, Desert of the Heart by Jane Rule, Bittersweet by Nevada Barr

New Hampshire : Good Moon Rising by Nancy Garden, Snowsisters by Tom Wilinsky and Jen Sternick

New Jersey : A Cup of Water Under My Bed by Daisy Hernández

New Mexico : Beauty of the Broken by Tawni Waters, So Far From God by Ana Castillo, The Last of the Menu Girls by Denise Chávez, Like Water by Rebecca Podos

New York : Labyrinth Lost by Zoraida Córdova, Annie On My Mind by Nancy Garden, Zami: A New Spelling of My Name by Audre Lorde, Rubyfruit Jungle by Rita Mae Brown, We Are Okay by Nina LaCour, Stone Butch Blues by Leslie Feinberg, Thaw by Elyse Springer, Eating Fire: My Life as a Lesbian Avenger by Kelly Cogswell, Rat Bohemia by Sarah Schulman, Tailor-Made by Yolanda Wallace, The Price of Salt by Patricia Highsmith, When Katie Met Cassidy by Camille Perri

North Carolina : The Ada Decades by Paula Martinac, Challah and Callaloo by La Toya Hankins

North Dakota : Prairie Silence: A Memoir by Melanie Hoffert

Ohio : Fat Angie by E.E. Charlton-Trujillo, Taking the Long Way by Lily R. Mason, The Last Place You Look by Kristen Lepionka, Eat Your Heart Out by Dayna Ingram, Juniper Lane by Kady Morrison

Oklahoma : Tumbleweed Fever by L.J. Maas, Edited Out by Lisa Haddock

Oregon : Juliet Takes a Breath by Gabby Rivera, Forgive Me If I’ve Told You This Before by Karelia Stetz-Waters, Dryland by Sara Jaffee

Pennsylvania : Fun Home by Alison Bechdel, In the Silence by Jaimie Leigh McGovern, The Summer We Got Free by Mia McKenzie

Rhode Island : The Red Tree by Caitlín R. Kiernan, Homecoming by Nell Stark, Sing You Home by Jodi Picoult

South Carolina : The House You Pass on the Way by Jacqueline Woodson, Two or Three Things I Know for Sure by Dorothy Allison, The Revolution of Little Girls by Blanche McCrary Boyd

South Dakota : Charity by Paulette Callen

Tennessee : Secret City by Julia Watts, If I Was Your Girl by Meredith Russo, South of Sunshine by Dana Elmendorf, Choices by Skyy, Like Me: Confessions of a Heartland Country Singer by Chely Wright

Texas : Forgetting the Alamo, Or, Blood Memory by Emma Pérez, Santa Olivia by Jacqueline Carey, The Unraveling of Mercy Louis by Keija Parssinen, Gulf Breeze by Gerri Hill, Gulf Dreams by Emma Pérez, Lay Down the Law by Carsen Taite, Far From the World We Know by Harper Bliss, Spinning by Tillie Walden, Mean Deaf Little Queer by Terry Galloway, The Dime by Kathleen Kent, Uncovered: How I Left Hasidic Life and Finally Came Home by Leah Lax

Utah : Saving Alex: When I Was Fifteen I Told My Mormon Parents I Was Gay, and That’s When My Nightmare Began by Alex Cooper

Vermont : Dismantled by Jennifer McMahon

Virginia : As I Descended by Robin Talley, Lies We Tell Ourselves by Robin Talley, Jericho by Ann McMan

Washington : The Edge of Nowhere by Elizabeth George, Dreadnought and Sovereign by April Daniels, About A Girl by Sarah McCarry, Karen Memory by Elizabeth Bear, The Cybernetic Tea Shop by Meredith Katz, Stuck Landing by Lauren Gallagher

Washington, D.C : Madam President by Blayne Cooper and T. Novan, Pulp by Robin Talley

West Virginia : The Winter Triangle by Nikki Woolfolk, Blue Apple Switchback by Carrie Highley, Sugar Run by Mesha Maren

Wisconsin :

Wyoming :

[erichesse]

Permission Marketing Revisited: West Side Story or The Music Man?

West Side Story is a groundbreaking musical which debuted on Broadway in 1957 and became a celebrated film in 1961. It depicts fierce gang rivalry between young Puerto Ricans and Polish-Americans on the streets of New York City, and centers on a doomed romance based on Shakespeare's Romeo and Juliet.

After more than 50 years, West Side Story maintains its relevance. The issues of race and ethnicity are so prevalent in the national news; the number of hate crimes and the police profiling of minorities are issues which are part of our daily lives and something that we are reminded of constantly when watching this musical.  

Meanwhile The Music Man, a musical about a con man who convinces the townsfolk that the new pool table in the billiard hall will bring nothing but trouble and instead cons them into buying horns is about as well known as any other song by The Knack other than “My Sharona”. In other words, it has a core fanbase who keep the musical alive (after all, it infamously beat "West Side" for the 1957 Tony Award for best musical), but it’s virtually irrelevant by comparison today - better known among millennials as the subject of parodies on the Simpsons and Family Guy.

So after a few weeks I’ve finally managed to read Seth Godin’s 1999 marketing classic Permission Marketing. Why would I choose this older book over countless numbers of groundbreaking new marketing books – including modern books by Godin? It’s simple, I really wanted to see if Godin is the visionary he’s made out to be. This is the book that broke him to the mainstream and is the reason why he’s been considered a must-read amongst modern marketers. I wanted to read it and see if this book was timeless and relevant today like West Side Story or find out if perhaps his ideas had aged like Meredith Willson’s musical – appealing to marketers in 1999, but decidedly corny and out of touch in 2017.

Permission Marketing in a Nutshell

The basic premise of Godin’s book suggests that communications requested by customers have a greater impact and higher response rates than the many unsolicited communications which bombard us each day through print, mail and TV, and that these permission-based communications are “anticipated, personal and relevant”. Godin believes that the effectiveness of marketing directly corresponds to the level of permission the customer has given to receive the communication. The level of permission we have - combined with knowledge of customer and relevance of messaging - allows us to deliver 'anticipated, personal and relevant' messages to people who 'actually want to receive them.'

How Does Permission Marketing Work?

In short, rather than create an mass media TV, print  or internet ad whose sole purpose is to get people to buy when it’s likely they have never even heard of you before, and pushing it out to them when they’re not looking for it (“Interruption Marketing”),  you ask them for permission to send them more information (a free report, a free sample, a list of “common exercise mistakes” – to reference my industry). We don't start by asking for sales at first connection. We earn the right, over time, by developing our knowledge of the customer and increasing the relevance of our communication.

So in that first bit of information you send them, you ask for permission to send them more (as a newsletter, a subscription to your YouTube channel or for a follow on social media) , and then after you build up a relationship in this way over time, then you can start selling.

It must be said that in this context, “Permission” is not necessarily “legal permission”. Sure you might opt into a newsletter, or send a complaint which puts you on a mailing list, but according to Seth “real permission” is “if you stop showing up, people complain, they ask where you went.” Permission marketing isn’t just about ensuring that you obey the law – it’s a set of common sense ideals which help to make you a better marketer.

  Seth Godin’s Five Levels of Permission Marketing

This is called the “Permission Ladder”, and the goal of marketers is to move them from strangers to friends to customers. Basically, you start at “Situation” and with each piece of communication, you work your way up to “Intravenous”. The theory being that as trust grows, responsibility grows and profits grow.

1. Intravenous Permission

This is the ultimate level of permission. The brand who has this level of permission can make buying decisions on behalf of the customer. This includes signing them up to “auto ship” or automatic replenishment programs where they’re automatically billed and shipped products on a reoccurring basis. A magazine subscription is another example.

 2. Points/Loyalty Permission

Air-miles and Petro points are examples of this level of permission. People opt-in to these programs because of the benefits to them and in return they offer their personal data to allow companies to track their purchase history and to send them related offers and information.

 3. Personal Permission

When we have a personal relationship, we have an ongoing dialogue. We have permission to ask more personal questions, recommend other products, even offer products or services on ‘approval’

 4. Brand trust

This is the level of trust that old-school or traditional marketing aspires to.  Companies use brand trust to create line extensions, or cross and up sell other products.

 5. Situation

This is the most basic form of permission. A customer has initiated an interaction by purchasing a product or even just by making an inquiry. Reaching out on Facebook or commenting on your YouTube video with a question is an example of this. Asking someone if they’d like fries with their burger is probably the most used situational permission scenario in history.

Anything other brand communication outside of the 5 levels above is considered Spam (TV ads, radio ads, junk mail, unsolicited email, sponsored ads on Facebook from pages you don’t follow).

Does this work in 2017? Click here to see Part Two to find out my thoughts! In the meantime, enjoy Family Guy’s  The Music Man parody.

[shadowywolfnut-blog1]

Women's fashion begins to face facts: Americans are getting bigger Members from the design and technical teams at ModCloth, Patrick Pettinato, Meredith Petro and Jackie Lee, test two sizes of a dress, Small and 2X, at the Los Angeles office of ModCloth. The online retailer offers all of its clothes in sizes XXS to 4X.and more »

[bilgitorbasi-blog]

Online retailers are finally realizing that women aren’t one size fits all

Online retailers are finally realizing that women aren’t one size fits all

Members from the design and technical teams at ModCloth, Patrick Pettinato, Meredith Petro and Jackie Lee, test two sizes of a dress, Small and 2X, at the Los Angeles office of ModCloth. The online retailer offers all of its clothes in sizes XXS to 4X. (Emily Berl/For The Washington Post) As soon as Heidi Zak studied the numbers, she knew it was time to sell a bigger bra. Zak, a founder of the…

[moneyhealthfinance-blog]

Online retailers seize on long-ignored market: Women size 16 and up

Online retailers seize on long-ignored market: Women size 16 and up

Emily Berl For The Washington Post Members from the design and technical teams at ModCloth, Patrick Pettinato, Meredith Petro and Jackie Lee, test two sizes of a dress, Small and 2X, at the Los Angeles office of ModCloth. The online retailer offers all of its clothes in sizes XXS to 4X. As soon as Heidi Zak studied the numbers, she knew it was time to sell a bigger bra. Zak, a founder of the…

[shadowywolfnut-blog1]

Women's fashion begins to face facts: Americans are getting bigger Members from the design and technical teams at ModCloth, Patrick Pettinato, Meredith Petro and Jackie Lee, test two sizes of a dress, Small and 2X, at the Los Angeles office of ModCloth. The online retailer offers all of its clothes in sizes XXS to 4X.and more »

[shadowywolfnut-blog1]

Women's fashion begins to face facts: Americans are getting bigger Members from the design and technical teams at ModCloth, Patrick Pettinato, Meredith Petro and Jackie Lee, test two sizes of a dress, Small and 2X, at the Los Angeles office of ModCloth. The online retailer offers all of its clothes in sizes XXS to 4X.and more »