#maybe this is the intent in which case neat + hope it gets expanded on in the patches

[bonewicca]

more 🛌

[viltrumitesuperboy]

Souvenir (Newt Scamander x Reader)

Gender neutral. My dumbass changed the request so they aren’t already together I am sorry but they needed to meet first

EDIT/DISCLAIMER: I hadn’t watched the films in LITERALLY FOREVER i got some parts wrong but for the record the fantastic beasts book does not say what mooncalves eat and i had to go as creative as possible (... grass)

Requested by: NOT anon but i forgot who requested i’m so sorry Maybe Newt introducing his partner to all of his creatures and one of the creates (possibly another bowtruckle but up to you) getting really attached Flying together on Frank the thunderbird (he's a thunderbird right?) Oh fluffy adorable feeding the baby mooncalves (Can you tell I like cute things and all of his animals?)

Word Count: 1593

You first met Newt when you were out on a late night stroll.

People always said it was dangerous to walk outside late at night, but you had magic, and that would at least protect you from no-majs with ill intent. You would never expect to run into a wizard the way you did.

There was, after all, an Erumpent with a man in a bright blue coat making the strangest movements and sounds. It was certainly interesting. Another man stood off to the side, holding a bottle that was unmistakably one that was used for potions. Once the bottle spilled, you ran closer, hoping that you could counter the effects of the potion before it caused any damage. Instead, the Erumpent turned to him and charged. There was a lot of screaming.

You followed them over the hills of Central Park and a frozen river that you absolutely did not trust to hold the weight of a grown man, much less an Erumpent. You threw a quick spell to solidify it completely, and the three of you had managed to get the Erumpent into a very small case.

"Well, it looks like we've made a new friend!" the skinnier man in the blue coat said. "Thanks for helping."

"I really didn't do anything," you replied.

"Nonsense, you froze the river, didn't you? Wonderful spellwork, by the way," he complimented.

You warily looked at the no-maj, currently trying his best to brush off whatever he had spilled on himself. You knew how dangerous it was for them to know about magic.

"Oh, I'm Newt. This is Jacob. We've been gathering all the magical creatures that... are around the city," Newt explained.

"I'm (Y/N)," you said.

You held your hand out in greeting, and he took it with a mild shake. Jacob's was only slightly firmer.

"You know, I'm good with magical creatures. They were my favourites to look for in the forest of the school I went to. If you want, I can help," you offered.

Newt smiled brightly, and motioned back to the city that surrounded you.

"Well, we've finished with this, and we've got more to do. How about we find the rest of them?"

———

Newt opened his case on the floor, nodding to it with a smile.

"Go on. I promise it's safe," he assured you.

You gave him a stern look and climbed down the ladder into a small, wooden workshop.

"Is this an expanding charm?" you called up as he started to make his own way down. "Amazing work. It's rarely ever neat when I expand anything."

"Well, it helps that I've got other magic to keep everything where it is," he grinned. "Shall we?"

He gestured to the door. You pushed it open, your mouth open in shock as you took in the desert-like area around you.

"Newt!" you exclaimed. "Do you know how much work it takes to do this? You either have very powerful magic or a lot of time on your hands."

"Well I wouldn't say I'm very powerful," he humbly responded. "I've had this case for years, and I only started with a few of these areas. Now it's a lot more, but that's not the point."

He gestured to move on, and you followed wordlessly. The disturbance in the background made it clear that it was a piece of cloth rather than the actual background, and he pushed it aside to reveal the Erumpent you had helped him retrieve.

"I found her a while ago, and I'll be returning her home once she's ready. I'd bring you closer but after recent events, I think it would be better not to cause unnecessary damage to all of New York City."

You both laughed. He led you through another curtain to where the Niffler dove into a hole, and the bowtruckles were all on a tree together.

"I'm sure you already know the bowtruckles aren't as friendly as the others in this case, but Pickett likes to hang around me sometimes," Newt said.

He put his hand out for one of the bowtruckles, who climbed onto his hand and scampered up his arm, clinging to his bowtie for a few seconds. Newt had to pull Pickett off and back into his hand, and raised him up between the two of you. You were both met each other's eyes. He looked nervous for a split second, then brought up Pickett between your line of view.

"Say hello, Pickett! This is (Y/N)."

"Hi there," you smiled.

You waved your hand to the little green creature. He jumped from Newt's hand to your shirt, and found his way to the top of your head.

"Pickett! You know you need to ask before you climb someone like that," Newt scolded.

He had his hands on his hips and glared at the bowtruckle sternly. Pickett made a noise that sounded suspiciously like blowing a raspberry and rested himself in your hair.

"I think he likes me," you laughed. "Isn't it rare for bowtruckles to be this friendly?"

"Yes, but I think-"

Newt suddenly cut himself off as a blush grew on his face. You furrowed your eyebrows at him.

"You think what?" you asked.

"Um, I talk to the creatures about you sometimes? I think he remembered your name."

You hadn't known each other too long, but you figured it was enough to be good friends.

"Oh, that's nice. It's great to meet them," you said.

He gestured for you to follow him. He turned quickly as you walked, probably to hide his red face. By the time you reached a large nest, it was completely gone and replaced with a wide smile.

"This is an Occamy! They are usually very protective of their young, but I've earned her trust just enough. I'll be releasing her and her babies once they're a little more grown," Newt said.

The blue serpent-like creature inspected you as you approached the nest. A peer over the edge gave you a glimpse of a smaller Occamy, playing with its siblings. There were chirps coming from the nest. Newt brought you along to a different environment, one that looked more like a desert.

"And that's Frank," he said.

You both looked up to see a Thunderbird flying on his own in the sky. He began to drop down and land as he spotted you.

"Frank, this is my friend! Be nice," Newt said. "You can hold your hand out to him."

You hesitantly put your hand up, around where the bird's beak would be if he was in front of you. Frank shuffled his wings, then got closer until the feathers just under his eye were tickling your hand. You carefully stroked the feathers there, and he closed his eyes in content.

"I'm in America for a lot of reasons, and all of them are to bring these creatures back home," Newt said. "Tina and Queenie have been nice enough to let me stay with them while I'm still here."

"You're welcome to stay with me as well," you smiled.

You continued onto the next area, a quieter and darker one lit by a full moon on one of the curtains. The creatures were like a strange mix of a sheep and a cow with the largest eyes that didn't look like they would fit in their heads.

"Mooncalves!" you said, taking a few steps closer.

"Wait, come back. I'll have you feed them, since it's already time."

They were still a distance away. Despite their shy nature, they were still intrigued by the new addition to their temporary home. They started to get closer. After a few minutes of preparing the bowls with Newt, two of them had already gotten very close to you. They nudged your legs, knowing that you had something they wanted. When Newt walked with his bowl closer to the rest of the mooncalves, they all flocked to him. You followed behind, and some went to you.

"Throw a bit of this onto the ground right here."

He picked up a handful of what looked like rice grains and threw them across the ground. You did the same until the soil was mostly covered. Newt pulled out his wand and mumbled a spell, which caused the soil to cover the little grains and grass to spring up from where they dropped instead. The mooncalves rushed over to the grass and began to graze.

"Grass seeds! It's much more convenient than carrying grass or taking them outside when there's a full moon," Newt explained.

"That's amazing," you complimented, which he bashfully brushed off.

He took your bowl and put it away. A bowtruckle returned to his tree and a niffler nearly grabbing your pen lined with shiny metal later, you both returned to your small room. It was as if you'd entered another world or a dream and were now being pulled back into reality. You stood face to face with Newt, a grin present on his.

"If you're not staying in New York too long, I think maybe you'd need a souvenir before you go," you whispered.

"What's that?"

You took a step closer to him and slowly pressed your lips to his. He brought you closer, a hand on your back to keep the both of you steady. When you pulled away, he kept his hand there.

"That might be one of the best souvenirs I'll ever receive, but I think I can find one better."

"Can you really?"

He laughed breathlessly, and pulled you closer once more.

[writing-for-me-at-this-point]

iv. Relationships w/ MC | Obey Me | Actor AU

Request: Hello! I saw that your ask box is open, so I have come bearing a request. I found ur blog thru your OM actor au and I adore it to bits. Your interpretation of the characters was delightful and the gag/bloopers had me laughing so hard! May you please expand on the au by sharing your relationship headcanons of how the cast interacts or feels about MC (platonic/romantic)? I hope this finds you well 💖💖💖

Word Count: 3225 words

Page Count: 9.2 pages

A.N. Hope you guys enjoy this!

Tags: @weebartistinc​

[ M A S T E R L I S T ]

Lucifer / Benjamin

        The relationship between Benjamin [ Lucifer ] and MC would more like master and apprentice. Think of RDJ and Tom Holland. Ben is more lax than his show counterpart for sure. Where Lucifer would be prideful, Ben is humble, where Lucifer is smug, Ben can be self conscious. I'd like to think the MC of the "real world" thinks much more logically, doesn't throw themselves into things head first and is more calculating. Maybe something more like Satan? 

        Between the two of them, they are lax and playful, throwing inside jokes and playfully fighting. Ben [ Lucifer ] is like the "cool dad" that loves to mess around with his kids, which makes sense because he does have his own, they are fairly young and I can see MC babysitting in case it was needed. There's a deep trust between the two that can't really be described. Ben really wants MC to prosper in their career and will guide them- but he doesn't want to baby them either, he wants them to test the waters on their own. If they ever get overwhelmed he's there for them though.

        His dumbass is forgetful to check his sugar as well, so you can catch MC helping to remind him to check it/eat/drink if needed. He didn't have the most welcoming background- he didn't have the support system a child needs, so he strives to be that and forgets to care for himself often.

        "I want to give my kids everything I never had and more, just like how I want it for you too, MC."

Mammon / Avery 

        Avery [ Mammon ] is very business oriented and formal. MC and him would get along well, like their Obey Me counterparts, but just more lax and less chaotic. I see them as the type to go on coffee dates to catch up and get away from it all, seeing as how famous he is, he often likes to find smaller and less well known places to dwell. Enjoys the small and peaceful moments with MC and they can relate with being the most famous of the cast- so they often get treated the same.

        I can see them having a deep platonic and familial connection while also being distant. Avery has trouble opening up due to being frequently used for his money, and though he and MC are on the same playing field, he has his moments where he needs to back away and recuperate. And though he is distant, if MC or himself were to ever need anything, they're at each other's beck and call. Think of the relationship as: MC is the younger sibling that was born like... 10 years after Avery and he is the older brother, they are distant at times, but still love each other deeply and fiercely.

        "MC, what do you think of this new script- who is that on your page? They're liking too many pictures at once... a bit desperate- don't you think?"

Leviathan / Jackson

        This one... is a little complicated. Really- he's a fuck boy and he doesn't care. I can see him as very... objectifying- and not just sexually either. He can see how to use someone to their fullest advantage, but only for his sake, just for to further himself or satisfy any needs he has. MC is a playful flirt, but once Jackson [ Leviathan ] starts to pull the moves, I can see MC pulling back quickly and isolating away from him. Until there is a serious moment where Jackson can prove that he can provide something meaningful to the relationship- it's going to remain cold and formal. MC isn't playing games.

        This can be one of the few relationships that, if managed properly by MC and Jackson [ Leviathan ], can make their relationship to a more friends with benefits type or something romantic. Jackson [ Leviathan ] needs to learn how to stop seeing people as tools and more like... people. MC, in turn, would need to learn boundaries for themselves. They'd probably be so used to accepting people that keeping Jackson at a distance would be weird and almost foreign to them. If they both want things to work out for a proper, and healthy, relationship- it's going to be a lot of work.

        "MC, come here, I need you for something. Hm? No, no- nothing like that. I thought maybe... we could just hang out? Normally?"

Satan / Ross

        Honestly? MC could do better than Jackson [ Leviathan ] and Ross is it, babes. He is definitely the most understanding of MC and takes their own emotions into consideration. Wow kinda like Satan. He still does those live streams and gets smacked on a couple of grams, so MC is there either smoking as well or just getting hot boxed, their tiger dyed cats running everywhere. The live stream then turns into a kitten purring ASMR, then eventually, everyone is asleep on a live stream together. Ross [ Satan ], is a sweetheart as well, remembers the little things about MC and will make them special gifts or gestures for them. Is the type of boyfriend to leave random kisses on them just because.

        Ross [ Satan ], also likes to talk, so he does like to pick MC's mind and see how they think- which in turn touches their heart because WOW. A guy they like isn't using them or being a general ass? He doesn't play around, so if you want a relationship prepare to be in something for the long haul, family affairs are now your business as well. He is super close with his younger brother Dmitri [ Luke ], so you need his approval as well. Ross also can help with building confidence and a stronger self image, but a major downside is that he is lazy, like, he is really fucking lazy. He's tired though, with his job, the animal shelters, watching his brother, and avoiding... them- he wants to just be a homebody. MC does a lot of home dates, but they end up very fulfilling because it's Ross, he knows how make make even the smallest moments feel like everything.

        "Look at ya, MC! Damn, you always have me fallin' for ya all over again."

        "I'm in sweatpants and a tanktop, babe, nothin' special."

        "And you make 'em look fine as hell. Now come 'ere, let's watch a movie, look-! An MC sized space is here, right between my arms, neat right?"

Asmodeus / Micheal

        He's like the best friend who acts like the wine mom. He's the wine mom. He's mom. Always come to him for help, from either something as small as a rant to larger issues like contracts and relationship advice. This a more platonic/familial relationship that MC would develop. They can delve into more personal and private conversations, confident Micheal has the best intentions and advice, and in turn MC helps him out with what their generation is up to these days.

        Pinching MC's cheeks? Yeah, it's a ritual at this point. Likes to joke that MC is actually his illegitimate child. He also invites them to his vlogs, taking MC out at 2 am to Wendy's and talk about the most random stuff. Maybe hint at new things that are upcoming on the show. He writes TSL, not Alex [ Simeon ], so MC will help him with plot and point out any plot holes as well. 

        "MC, hon, take a nap. You're tired and haven't slept well. I got you food too- no, not Wendy's, actual food. Eat that and go sleep, alright?"

Beelzebub / James

        This can be another contender for a romantic relationship! James [ Beelzebub ] is one of the few actors who is pretty similar to their character, so if you love Beelzebub, you love James, sorry I don't make the rules. It's law. He is still new to the acting scene, so unless MC was an actor as a child as well, they'd bounce tips off one another- things they learn from whoever takes them under their wings. In MC's case, Benjamin [ Lucifer ] is their mentor, and in James' case, Alex [ Simeon ] is his mentor.

        He's very thoughtful, understanding, and compassionate. But, he is a bit of an airhead at times, or he often gets lost in his own head. This is due to him trying to think things through, he gets anxious and wants to perform well in every aspect of his life, so he tends to overthink and try to fix his problems in his head. MC will help him with opening up and stilling his mind into calmer waters. He feels the weight of his family, seeing as he now makes the most, he feels like he should be taking care of all of them- even when they tell him to just enjoy his life as it is. MC would realize he's a family man, so this would be another relationship where commitment is expected, James would rather not just have something casual due to how hectic things in his life get. He also is often with Dmitri [ Luke ], watching him and making sure he's okay, because if his younger siblings were in the same situation, he'd want someone to look out for them too. Dmitri is in love with both MC and James, often messing around or just relaxing with them of Ross [ Satan ] isn't around, so their often known as the "Realm Trio" due to their characters each being a different race.

        "I'm fine, really! I was just... thinking, that's all. I'm happy, really I am, and I want everyone else to be as well. That's it."

Belphegor / Conner 

        MC definitely becomes more chaotic with Conner, he's a sweetheart, but damn can he not sit the fuck down. He can be a bit draining for MC if they aren't in the best of moods, and even then, he just holds this light that makes them happy or feel peaceful. Another romantic/platonic relationship that can happen. This is a relationship where no matter how old they get, what is going on in life, how overwhelmed they feel, MC and Conner [ Belphegor ] will always manage to laugh.

        He is clumsy, especially with the tail, so MC will worry over him on and off set. He is very humble, and grateful for every opportunity he gets, so he faces each day with a smile and the classic southern hospitality- where you say thank you after everything, help anyone even if they aren't struggling, all with a southern drawl that makes MC melt. This is the healthiest relationship to exist, due to how easy Conner can communicate with MC and how MC can pick up on things he might not, there isn't any big issues because they both can just talk it out. Even if it doesn't end up romantic- it's still one of the most fulfilling relationships MC and Conner will have due to just being... them.

        "It's so easy, being with you, and I love that. Loving you is never painful, never tough on me, it's always so... light. So perfect, like you."

Barbatos / Thomas

        Oh my god. He is an absolute ass. He is like the uncle you never wanted, always sarcastic, roasting someone, but in the end he means no harm. MC and him definitely have a darker sense of humor together, getting either morbid or just downright weird, and no one else can decipher that the fuck they're saying because there's too many inside jokes and little intricacies. In the end, he is a ride or die, may not be the best to work with- but MC is now family and Thomas [ Barbatos ] will now kill for them. Congratulations on the achievement!

        Will not allow MC to go to openings or any large events alone, and even if they have another cast member with them, he still keeps an eye on them. He gets anxious, and almost paranoid, his younger sister went missing years ago and never got closure. He see's MC not as his missing sister, but as someone who is in need of that older brother figure, and wants to take that role because it feels so natural. He still ends up as that cool asshole uncle, but he likes that too, as long as MC is with him. There are times where MC will need to help him through some issues, just by being a shoulder to lean on, and in turn they get closer. Thomas didn't expect to get close with many people on the cast, other than his old friends, and taking MC into his family was a surprised for all.

        "Come here, ya annoying ass little kid, give me a hug! What! Come here or I'll chase you around his big ass house, MC!"

Diavolo / Roman 

        MC can be the romantic partner for Roman if you'd like, but I just remembered that I made him have triplets, so unless MC is his partner and willing to have kids, Roman would end up as another Uncle/Father figure. If you go the romantic route, Roman is so deeply in love with MC he will sometimes feel empty of he doesn't tell them he loves them everyday. He is attentive, watchful, and optimistic, always bringing fun into the relationship and making MC feel fulfilled and overflowing with love. But, now with the triplets? Love bomb x10, he loves MC with all his soul, he does, but now he realizes the kids come first and appreciates that they do the same. Prefers to be more private though, won't post whatever he does with the kids or anything like that, he doesn't want spotlights on his children when they never asked for it.

        A more platonic/familial relationship though? Best. Man. Ever. Always taking MC out to eat and keeping up with their needs, doesn't baby them, just keeps a watchful and caring eye. Does this with all the younger cast as well. MC will feel loved, safe, and in harmony. He is a wine dad though, so MC will often bring him drinks so he can unwind, even make cocktails time to time just for practice and will make sure to give any tips he can. MC gets a little too tipsy at a party? Well, since he knows where the party is, shoot him a call and he'll pick his 6'5 ass up outta bed to bring MC either to their home or his. 

        "I've got you, always have, always will. I won't ever let you down, because you deserve the world and all the happiness in it, I just hope I can even be a little piece of it. A reason to make you happy."

Luke / Dmitri

        MC is close with Dmitri no matter what, he's always on set, and MC can't seem to let him leave their sight. Kinda like a parent at the park. Won't exactly just stare at their kid, but will always know where they are, and make sure their within a safe distance. Hollywood is full of some sick fucks and MC will be damned if they'd let anything happen to Dmitri. He gets overwhelmed sometimes, will cry and shake, due to holding in stress from the public. MC will teach him how to cook, rather than bake, because food always brings people together and he wants his family to be together in any way he can do it. 

        Spending time with him means spending time with Ross [ Satan ], so MC ends up close with Ross anyway, and will often be filling up Dmitri's Instagram and other social medias. He is the younger brother MC never had and is ready to be another older sibling for him. If the show goes on for multiple seasons, then it will be set in stone, MC and Luke will be a found family along with the rest of the cast.

        "Thank you for everything, MC. I love you, really, and I want you to be as happy as you can be! You're the best and more!"

Simeon / Alex

        Alex [ Simeon ] is another potential love interest/ close friend. This is the only other relationship that can compete with Ross [ Satan ] and Roman [ Diavolo ]. He is known for his temper, but usually plays it up for comedy, and will never actually "blow up" on anyone that isn't deserving of it. He is a sweetheart, but has a tendency to be materialistic, due to his rich upbringing. He knows material things aren't the answer, but it's a habit/mentality he's working on fixing. He prefers to be more affectionate in private, because he wants to enjoy intimacy with MC without the eyes of the public on them, not because he would want to hide their relationship. 

        He is intelligent as fuck, so MC will be filled with the knowledge of the gods, always learning something new and living a student life that isn't more of a student- but someone that has a love for learning. You know Leonardo in Ikevamp? Yeah- that bitch. That's Alex. Even as a friend MC and Alex would always confuse people due to how close they are, which can be annoying if they are with another cast member, but in the end they know the truth.

        "Ah fuck, MC, I'm trying to cook here, ya dork! Don't yank me around the kitchen! Hey! Loving me isn't an excuse to squeeze the life outta me! MC! Don't run now!"

Solomon / Derek

        So, I honestly had Derek [ Solomon ] as the original love interest, going with the childhood friend trope. MC and Derek would be the ultimate set of goals, and living a fantasy life that most people dream of, the thing you'd see if those overly fluffy fan-fictions. Derek is the more caring and nurturing of the two, while MC is more outgoing and aggressive, and manage to find a happy medium between them. Derek has a calming aura around him and yet is the most socially awkward one in the cast- he will put Leviathan's character to shame with some of the things happened in the past. MC is the biggest tease and will have him flushing like a virgin school boy- and it isn't even sexual, he just flusters easily.

        With Lovely and Blue, MC and Derek are known as the babysitters and pet sitters, and are often looking out for the casts pets and children whenever they need it. The couple everyone wants to end up like. You will never see them in scandals, drama, or anything of the sort- even if they become household names, Derek and MC prefer to keep the details of their lives lowkey. I can't see major issues in this relationship, romantic or platonic, because after knowing each other so long, they can communicate in their own ways.

        "Blue, stay stiiiiiiiiill. Fine, leave. MC, come here, I need a pillow and Blue won't love me. Thank you- oh! Now you come, Blue? Jealous much?"

[wackygoofball]

Moodboard: Jaime x Brienne - Erin Brockovich AU

To send this ahead... I know that Brienne’s character is much different from that of Erin in the movie, but by giving some over to Jaime and twisting and shredding things, I found it a very intriguing plot bunny! :D

Brienne doesn’t have it easy lately. Just recently she had to move into a new, shabby house on the outer outskirt of King’s Landing. She can no longer afford her old apartment in King’s Landing after she was fired from her secretary job because she had to take off to take care for her foster children Arya and Sansa and the boss showed little understanding for a single parent taking care of two traumatized girls. And now she stands there with bills to pay and no one willing to hire her.

Sometimes she really wished Catelyn had chosen any other person to take care of her girls in case of her demise, but as things stand, there was no other way. Bran and Rickon are with Osha and Luwin whereas Jon could not possibly take care of his siblings as he was drafted for service at the Wall. Brienne wants to honor that vow since Cat helped her a great deal in the past, but she feels all the more like failing as she cannot provide for the girls what they would deserve after the losses they had to suffer: their parents, oldest brother, his wife, and their home in Winterfell.

However, Brienne won’t let this stop her, so she goes through advertisements and calls any office offering jobs in the hope to find something new. She applies for a job as a secretary in Tyrion Lannister’s law firm, a small thing that mostly runs itself as far as she can judge. Brienne is little impressed when she meets the boss, because Tyrion Lannister does not strike her as a passionate lawyer. Instead, he spends his time looking after women to check them out and drink from his flask hidden under the table.

Brienne applies not as “Brienne of Tarth” but “Brienne of Morne,” her mother’s maiden name. She would rather not, but whenever she applied for jobs she was linked to her father’s ruined company and her failure to ever become a top lawyer due to personal choices she made in the past. She applied for jobs in law firms as a lawyer again and again because she went to the best schools, had excellent grades, but her past continues to haunt her. She is either overqualified, they tell her, or she doesn't have enough courtroom experience, or they think she is a failure because her father's firm went downhill without her being able to stop it. Thus, she writes applications below her profile, leaves out most of her personal past and just hopes to finally get a steady job to provide for Sansa and Arya. She is desperate.

Tyrion is hesitant at first, arguing that he normally looks for "prettier" secretaries, but he has to give in eventually because Brienne won't budge and proves that she can do the job better than any of the other applicants.   Sansa and Arya give her trouble too, Arya gets into fights at school whereas Sansa won’t stick to Brienne’s rules, stay out late and leave her guessing to where the girl is headed.

So no, things are not easy on Brienne, but she won’t let that wear her down as she, at the very least, finally got a job at the law firm to cover the costs. She works her ass off at the office until she stumbles over what seems to be a small case involving selling property to a big chemical industry called The Alchemists' Guild, a business that focused on wildfire and its derivatives. They want to buy properties close to their plant on the outskirt of King's Landing, in a very poor area not that different from the one where Brienne now lives with her girls.

Brienne asks Tyrion if she can look into the case, after all, she can tell something is odd with the numbers due to her experiences she did not list for her application. He handwaves her proposal, much more concerned with his pretty new “intern” Shae.

Fueled by her wish to finally do something close to her past in the law, Brienne heads down the dusty roads to meet the people The Alchemists' Guild wants to purchase the properties from. While most won’t speak to her at first as Brienne doesn't think she has it in her to make people listen to her, the young woman is surprised when people start to tell their stories. Sooner rather than later, they trust her because she listens to them and gives them the facts rather than what they call “lawyer talk”. Brienne continues to gather information, doing what she is accustomed to as a former lawyer: she talks to experts, puts together evidence, and essentially starts to build a case she has any intention to present to Tyrion once she made certain that she is onto something.  

Back home, things don't look as bright, however. Her nanny quits on a whim, leaving Brienne with no one to pick up the girls, make them dinner and the like until she gets home. It gets so bad that one day, the woman she hired to look after Sansa and Arya just doesn't show up and leaves the girls to walk home all by themselves. She is in a panic until she finds them with the recently moved-in and to her mind totally annoying one-handed biker-wannabe Jaime. He has barbecue with them and particularly Arya seems to like the guy who insists on only being referred to by his first name. Ever since he said he took fencing lessons in his youth and would have no trouble teaching her the basics, the girl is sold on the wannabe-biker. Jaime and she thus suggest to Brienne that she should hire him as the new nanny.

Brienne doesn’t know what to do with all this because a man looking like this, acting like this, making lewd comments all the while supposedly being good with teenage girls? How does that fit? The two eventually agree that he gets a shot at taking care of the girls in exchange for a bit of extra money. Jaime says he can use it because with just one hand, working on the construction sites became difficult and the gigs are scarcer around this season.

And so, a truce is born.

Brienne continues her investigation and puts in all of her efforts as she grows increasingly aware of the sheer importance this case has to the people involved. She starts to piece together that the The Alchemists' Guild tries to cover up literal dirty business, relating to people around the area getting sick in large numbers and their usage of wildfire. Brienne suspects a pattern behind this and figures that there must be a connection between the water supply for the town and the plant.

Thus, Brienne wants to request the records to obtain copies. However, the lady sitting at the front desk of the archive won’t let her in. Brienne suspects that she is in cahoots together with The Alchemists' Guild. Brienne fails to charm her way into the archives, that’s never been her strong suit, which is why she heads back to the house feeling like an utter failure.

Back home, she sees that Sansa and Arya really take a liking to Jaime, who runs the house just fine, if a bit unconventionally. When Jaime sees Brienne drag herself into the house, looking like someone just took her favorite medieval sword fighting film away, he wants to know what's wrong with her. She won’t admit at first, after all, Brienne hates to show weakness, but Jaime won’t budge and continues to poke her for information until she gives in and admits that she failed today.

“The downsides of being as ugly as a mare: I can't charm my way into the archive,” Brienne sighs.

“You can be charming in your own way if you try.”

“Shut up. And anyway, it's a lady.”

“Doesn't mean you could not put on a flirty face. Maybe she's looking for a bit of an adventure after all. I don’t judge.”

She rolls her eyes. “I never should have told you.”

“Fine, fine, I stop. I stop,” he laughs. “But I may have a solution.”

“Which is?”

Jaime points at himself with a smug grin. “Me.”

“You are the solution how? No offense, but you don't inspire... confidence in your legal status, shall I say?” Brienne scoffs.

“You said it. It's about flirting. And I am really good at that.”

“Are you? I did not notice.”

“Because I have no intention of flirting with you. I am your employee after all. If you properly compensate me, though, I can do expand my services, only just for you, wench.”

“Compensate you.”

“Well, you will have to give me a bit of a starter to set things up. For that, you get all the copies you want so desperately.”

“You are supposed to take care of Sansa and Arya. That’s what the truce is about, remember?”

“And they will be gone for a whole week for that school trip, remember?”

“... I forgot.” Brienne grimaces. It rubs her in the wrong way that Jaime already handles things so well that she finds herself forgetting things she wouldn’t have, but the job consumes so much of her time that she doesn’t know what to do with herself.

“Thought so,” Jaime chuckles. “So I got nothing to do anyway. Give me fifty stags and I will get you those copies tomorrow after we dropped the girls off. Deal?”

“... What's the worst that can happen, huh?”

Brienne is to find out the next day, remaining rather irritated by Jaime’s cryptic messages who says he will meet her outside the archive and that she is supposed to wait for the “big show.” She doesn't know what to expect until a very suave looking Jaime walks up to her, dressed in nice clothes, his hair in a neat bun, beard trimmed, stump securely hidden away in his fancy jacket, looking nothing like the biker she got to know and yelled at the first time she met him.

Jaime is having his dear fun at Brienne’s ogling at him before proceeding inside and charming the lady into giving him access to the archives. Jaime pretends to be an “intern” working for some “nasty lady” who only ever treats him badly.

“She yells at me and only ever bosses me around. Can you imagine?”

“Oh, trust me, I can.”

Brienne is bound to wait until Jaime re-emerges with the promised copies, looking like he just won the lottery. Brienne almost feels tempted to hug him, but just almost. Jaime is feeling pretty ecstatic at her blushing and evidently checking him out. He tells Brienne she can request his services again any time she needs it.

“Though next time, you may have to take me out for dinner afterwards.”

“… We’ll have to see about that.”

Brienne finally feels a bit vindication when she comes to the office, ready to present her findings to Tyrion, but that hope is instantly crushed when she finds her desk cleaned, stuffed into a box, and the other employees looking at her with nothing but misgiving. When she demands to know what is going on, Tyrion calls her to his office to inform her that he can’t keep a secretary who doesn’t come to work, seemingly having forgotten that she told him she wanted to investigate this case, and to top it all, he does not appreciate that she lied about her identity. He reveals to her that he did some research on his own and figured out that she is actually the “infamous” Brienne of Tarth.

Brienne is enraged because he dug through her past without her consent, looking at what she tried to bury, all of that pain that cost her so very much, not just the family company, not just her reputation as a lawyer, but also her father who died shortly after he had to file for bankruptcy due to business partners making bad investments on his behalf. She storms out of the building, furious but also desperate because she just lost her source of income.

Back home, Jaime is fixing things around the house to the best of his abilities. Brienne loses her cool a last because she can't afford to pay him anymore, she can't do anything right.

“Everything I touch, it just breaks apart.”

She confesses to Jaime at last what went on in her past, tells him all about her father’s failing business, how her father didn’t involve her in the business until it was too late because he wanted to give her the freedom to follow her personal mission of defending those people in court who couldn’t defend themselves. She tells Jaime all about her father’s death, and how that left her with massive debts to pay, but despite her experience and education, she was forced into taking small jobs, hide herself, because she never made more out of herself when she still could.

“And now I am not just failing myself, I am failing Sansa and Arya. Seven Hells, I am even failing you. I am failing everyone!”

To her great shock, she finds herself in the arms of the man she has a truce with. Jaime comforts her and holds her close when her world is on the verge of falling apart. And for the first time in a long time, she simply lets go, allows herself to accept that comfort, to let someone else hold her when she is so used to keeping it together for others.

Jaime trusts her with some of his past at last, something she never demanded of him to know, how he lost his hand during his time in the military and returned a war veteran with trauma but no family to support him when it mattered. His father just wanted him to join the family company and his sister could not care less about him as she was too absorbed into her own affairs. Even his little brother, who used to look up to him, wasn’t there for him when it mattered. Jaime only ever found joy in riding his motorbike and eventually he was so fed up with the family that he could not take it anymore and simply started to drive, never looking back.

One thing leads to another and the two fall into each other’s arms and into the bed. And for a time, things seem fine again, however broken, because Jaime is all the things Brienne wouldn’t have thought him to be when they first met. He is soft and caring as well as witty and snarky. And Jaime finds that with Brienne, he can finally talk to someone who understands, who bothers to listen, who doesn’t look at him as a lesser man for the choices he made, for the hand he lost and the lifestyle he chose for himself. For the first time in a long time, neither one feels alone in this world.

Sometime later, Jaime takes the girls out for something fun to do so that Brienne has the house to herself and can make some phone calls to find a new job. Brienne is surprised when shortly thereafter, Tyrion winds up on her doorsteps. He says he read her report and finally understood that he was being “kind of a cock” for thinking she was taking time off without telling him and was indeed working this whole time as she had insisted.

“I just thought you were lying,” he admits.

“I don't, not when it comes to those things.”

“You lied about your name.”

“I put in my mother's name because whenever I applied with my own, no one would give me a chance. And I find that kind of unfair, wouldn’t you agree?”

“It is... So, can I come inside?”

“Under the condition that I will throw you out the moment on I am fed up.”

“I suppose I will have to agree to those terms, Miss Tarth.”

Tyrion and she sit down for a long overdue conversation about the case. Tyrion lets her know that he is now convinced that she is onto something big. He wants to work the case, with her, and have a look at the research she gathered but did not include in the report she left at the office before storming out.

Brienne, remembering Jaime's words about how she has to see more worth in herself, demands not just her job back, but to be accepted as who she is and what she is, lawyer Brienne of Tarth. And a raise. Tyrion likes the change of tone and agrees, telling her that he found a replacement anyway, in Shae.

“She does not know how to file reports, but she is good at making coffee.”

“I suppose that's not the only thing you see as being of merit.”

“Far from it.”

“Be it as it may... I have one more condition.”

“Which is?” he wants to know.

“If we go to court with this, if we really work this case, you will cut down on your alcohol consumption. I won't have a partner in on this case who sleeps under the office desk. The people I talked to, they matter to me, their lives depend on our success, and I won’t let someone in on the case who isn’t a hundred percent committed to the cause.”

“I am a very highly functioning alcoholic.”

“Cut it down or cut me out. Your choice.”

“You learn fast.”

“I may have a good teacher, though he still has to prove himself.”

Tyrion asks her to have another look at the archives because there must be more to what she currently has. Brienne says that she will have to ask her “friend” to do that, letting him know that she had no luck whereas her friend did. Tyrion is amused by the arrangement and jokes about how that sounds more like this “friend” is to her what Shae is to him. Tyrion suggests to her that he should meet that guy as well, to instruct him on what to look for. He has a greater knowledge regarding those matters than Brienne happens to have because he worked similar cases before. Brienne agrees to the arrangement.

That is the moment Jaime returns with the girls. Brienne tells him about the good news, only for him to go completely blank when he sees Tyrion and Tyrion sees him. Brienne doesn't know what's happening until both drop the bombshell that Jaime is Jaime Lannister and that this is his brother. Brienne never mentioned the name of the law firm to Jaime because he said he did not care.

As it turns out that the brothers were estranged after Tyrion took off to Essos to work for Daenerys Targaryen as a legal advisor when Jaime would have needed him most after the loss of his hand. When he made the cut away from Cersei and Tywin, Jaime thought Tyrion would stand by his side, but he did not. Instead, Tyrion rather kept out of the affairs and hid away in Essos. Jaime never forgave him that and broke with him the same way he did with the rest of the Lannister clan.

Jaime leaves the house in a hurry, unable to deal with his brother and his past catching up to him. Brienne goes after him and comforts him, to “return the favor.” While she won't ask him to go back to the archive and thus help his brother, Jaime says he will do it because he's seen what wildfire can do in the warzone under Aerys in particular, and he could not live with himself if he let people get away with using it.

“Just don't expect me to make peace with my brother.”

“I don't.”

“Then the truce remains intact.”

The work continues and the three work on their parts of the case. Brienne keeps gathering evidence and interviews to connect the dots, Tyrion preps up the battle tactic alongside her and gets back into his old game as the stellar figure he used to be in court despite his height, and Jaime ventures through the archives and on occasion charms his way into the hearts of the locals they have to interview when Brienne can't seem to get through to them.

However, big trouble is on the way and one set-back hunts the next. Running out of money, subtleties from the team of lawyers they are up against, files disappearing, threats, and unknown phone calls are only some of the problems they are facing.

The investigation starts to take its toll on Jaime’s and Brienne’s burgeoning relationship. Jaime doesn’t know whether he can commit to this kind of life he slipped into, after he embraced a life without strings attached for so very long. Brienne, for her part, can’t slow down and dedicates almost all of her time to he work. She would love to spend more time with Arya and Sansa, but she has a responsibility towards those people, she made a promise and has to keep it, has to, has to, has to. However, she also struggles with her feelings for Jaime because she doesn’t want to hold him back, well aware that he is still coming to terms with his PTSD he suffered in the war. She doesn’t want to burden him and doesn’t feel like she can make him stay. After all, she is not flirty, is not charming, and bad luck just keeps sticking to her flat heels.

And all of that happens in the midst of a legal war about to begin between The Alchemists' Guild and Brienne and her team.

But will they win?

Will justice win?

And what may be the costs of that battle?

Only time will show.

Additional Image Source: Erin Brockovich (2000).

[vampirefreakism]

The Scientist (Chapter 33)

Summary: In the events following Asgard’s destruction, Loki finds himself on Earth seeking refuge to await the inevitable. Much to his surprise, it comes from a source he would never have expected.

Warnings: none

Word count: 3.5k

A/N: God let’s hope this shows up in the tags and stays there. The AO3 and Spotify playlist are linked in the Masterlist. I haven't stopped or deleted anything. I also posted this on Wattpad so check me out on there if you like!

Masterlist

----------

As one song transitioned to the next, Loki glanced away from his book to the back of the CD case. Luna wasn’t around to enjoy the music with him – the reason he spent most of the morning sending high praises to the Allfathers. She would be able to tell how quickly he lost interest in the wonders of evolution over a new album. New for him, normal for her.

Marking his place, Loki put his book down and strode over to the newly set-up record player. He traced a finger around the edges as he tapped his foot to the beat, imagining how a track might sound played through it. It escaped him as to why Luna would need another thing to play music. ‘You have one already,’ he had reasoned, but it was a lavish gift from Stark. It would have been rude to not accept it.

Loki had the privilege of carrying the boxes into her apartment and assembling everything with her. A different science than he was used to, but it was no less entertaining. Ignorantly, he had pondered out loud which album they could play. ‘We don’t have the proper format,’ Luna told him and expanded on what a vinyl record was. Loki remembered them from a trip or two to Earth during the early 20th century. A surprise people still used them, but he figured it was purely for the nostalgia.

He pressed the on button on the front, awakening the turntable. It spun clockwise in a lazy fashion. Loki was tempted to lift the cover and touch it. Feel the material move against his skin, but Luna was firm. ‘Don’t touch it unless you’re putting a record on. It has to be kept clean.’ Would she be able to tell if he defied her? Perhaps. She was more perceptive than he previously took her for.

Feeling peckish, he switched the turntable off and grabbed his phone on the way to the kitchen. Peter teased him with the promise of sending pictures of the inside of his school and his other friends. It was a naughty and dangerous idea, and Loki was all for it. Finding nothing of interest on the counter or in the fridge, he settled for an ice cream pint. No need to worry about his hand turning blue, so long as he was alone.

Loki’s phone pinged to life as he was finishing the first half of the container. It was a message from Peter. He shook his hand out, getting some warmth back into it, and opened it.

‘Hey! Im in math. Is boring’

Attached is a hastily-taken picture of a whiteboard covered in diagrams and equations. Portions of it were blocked by the many students in front of Peter’s phone camera. Loki snickered and typed out his response.

‘doesnt look so’

Two minutes pass by – enough time for Loki to fish out a few more scoops of ice cream – and Peter messages him again.

‘its one of my best subjects so it doesn’t bother me too much. Ned and MJ are in another block from me so I miss them’

Loki's brow creased. He held his spoon in his mouth, so his hands were free.

‘MJ?’

‘oh yeah right you don’t know her. Shes my other really good friend’

‘what’s she like’

The long delay for Peter’s return message put Loki a bit on edge. Intent on calming his nerves, he put the rest of his ice cream away and ventured to Luna’s room. He could hear his music still, only muffled a little.

Beneath her bed sat a row of shoeboxes, containing everything but a pair of shoes. The first Loki opened housed all of Luna’s keychains and charms. A few piqued his interest; a simple black skull, a Darth Vader figure, a mini Mjolnir, and a crescent moon with two stars attached. He smirked, turning over the little moon in his hand. He expected no less from her.

Through the concluding music, Loki’s phone chimed anew with a message for him. Careful not to step on the charms littering the floor, he shuffled back to the kitchen and opened up his device. Again, it was from Peter.

‘hey! Srry for the wait. Teacher almost caught me txting lmao’

Loki grins.

‘first rule of mischief: never get caught’

‘ooh neds here now. He says hi’

Attached is another picture, taken at a low angle, of Peter and Ned. Both boys smile into the camera as Ned waves down to it, greeting Loki through the phone.

‘hello ned. Grand to see you again’

‘we r at lunch now. MJ is here too’

This photo was not of either of the two boys, but of their friend sitting across from them at a table. The friend – Loki assumed – was MJ. She held a book in one hand as she shot someone an irritated look.

‘is this MJ?’

‘yeah. We interrupted her reading but its ok XP’

‘does she know about me being here?’

A pause in the messaging held the air still. It was as though Peter deliberated in secret. Loki was impatient for the outcome.

‘no, but she might suspect. She’s really observant. Lolol shes already commented on my txtin’

‘may not be wise to communicate in front of people’

‘maybe not. txt u later?’

‘sure’

‘kk! Talk l8r!’

A loud silence took the apartment once more. Loki was desperate to banish it, so he started the album over again. He didn't mind. It wasn't the first time he'd exhausted the work of a musician in a day.

Feeling antsy, he went back to Luna’s room. He always liked looking at her little treasures, no matter if they were new to his eyes or if he’d seen them ten times before. Tucking her box of keychains back where it belonged, he moved on to another corner of the room: her closet.

Clothes were always crucial to Loki. Being a royal meant looking his best, both in the ballroom and on the battlefield. He was consistently stereotyped as the brother with the more developed fashion sense, but Thor knew his way around an outfit as well as he. Presentation was critical in any scenario.

Loki pried the door open as careful as he could, should anything come tumbling out. Luckily, everything inside was placed smartly and in order. The upper shelf supported a few boxes and spare sheets, the clothes hung on the rack in a beautifully organized fashion, and the remained floor space kept extra bags and larger boxes. Many places to start, not enough time to go through them all.

He started with the clothing. It was a surprise to see Luna hanging her T-shirts and long-sleeved shirts up as Loki preferred to fold his, but he liked it. It made them look neat and presentable. Beside them, her pants were placed in the same way. She had a few different kinds, so Loki took a look at each.

He’d seen her in leggings and joggers in the house and the gym. Which one she wore all depended on her mood and how the day went. One pair of dress pants sat suspended amongst them. Her skinny jeans – a black pair and a dark red pair – she wore any time they went out. Today, she put the dark red ones on for work, leaving Loki with the black pair. He tried to pick a favorite, but Luna wore both exceptionally well.

Sweaters and jackets squeezed in next to them. Luna possessed a broader assortment than previously believed. The first of the group Loki spied was the sweater she wore the day they went to the aquarium. It was light grey with a graphic on the front of a dark forest. Loki passed a hand over it, tracing the trees from the exaggerated sharp tops down to the bases on the drawn ground. Simple and practical yet stylish and unique. He snuck a hand into the sleeve, feeling the inside. It was soft and plush, like wearing a blanket. A whisper of jealousy passed through his head as he imagined feeling something so comforting against his skin; a far cry from the leather and rougher fabrics of his homeworld.

He peeked at the others he hadn’t seen: a black pullover with a small cartoon alien spaceship on the left side of the chest, a dark grey hoodie with a geometric skull design, a plain black suit jacket, and a notably large black hoodie with a four-letter abbreviation embroidered broad across the chest. Loki tilted his head and unhooked it from the bar. In front of the mirror, he held it up to his frame. In theory, it could fit him, but the forefront of his mind was occupied by one question: why was it so different from the others? Looking crossly at his reflection, Loki stepped back from the mirror and put the sweater back. Better for him to move on to something else lest he leaves a trace of his meddling.

Shoved into the far side of the closet were the clothes he considered to be more formal and fancy. Things Loki never bothered to think he would see, much less worn by his friend. His eyes were first met by a dress. Luna never seemed the type to wear such a garment. Loki found it difficult to imagine it on her, but he kept inspecting it. It was black with a fit-and-flare shape and long sleeves. The fabric was soft and stretchy, and the neckline left less to the imagination than Loki was used to. He tucked it back and pushed it towards the opposite side. Enough with it for now.

The outfit behind it lay draped over the hanger in three pieces. To the untrained eye, they were indistinguishable as to what they might be. Possessing such a sight, Loki took a bold step, unhooking the hanger and laying it on Luna’s bed. One piece had a red-to-black gradient, the other was plain black, and the last was small and wine red. He took the black garment out first and held it at eye-level. Seeing it clearly, he discovered it to be a long skirt with a drawstring waistband. The fabric was a bit flimsy, as though it was meant to go underneath something. He set it down – keeping its proposed purpose in mind – and picked up the gradient piece.

The color shifted along the entire length of the cloth, and it was long. It looked to be a scarf or a wrap skirt. Perhaps it could be both at the same time. The fabric was soft, and Loki couldn’t stop touching it. It was made of silk and felt like cool water in his hands, flowing and moving as though it was alive. He hastily pulled up his sleeves and let it fall across his bare arms. To say it was heaven to touch would be an understatement. He could wear an entire robe of the material and never want to take it off.

He retrieved the final raiment and held it as he did the skirt, feeling the soft material. It was made of stretchy velvet and resembled the sports bras Luna kept in her drawer set. The neckline of the tiny top scooped a bit lower than the one on the black dress, and the short sleeves were made of embroidered red lace. Loki turned it from back to front and back again. It held no zipper, buttons, or strings to tie. Only a simple tug was needed to put it on.

Loki lay it down and stepped back. With all the pieces on display, he surveyed them properly and built up the outfit in his mind in various ways, but nothing seemed correct. Again, he was at a loss. But, to his luck, Luna’s voice came floating into his mind as he recalled a past conversation.

“I do have one, and I like it a lot, but it’s nowhere near as nice as that one.”

One. One what? Loki had an idea and a heavy feeling.

Racing out of Luna’s room, he charged through the open space to the picture of Luna’s mother. The one of her wearing an expensive saree. His eyes widened, realizing he'd snooped in the wrong place and disturbed the wrong item. Loki glanced at the kitchen clock. He had enough time to put everything back before his friend came home. He walked back to Luna’s room, swallowing nervously.

Gently, he ran his fingertips along the saree wrap cloth, feeling the energy it held. This was Luna’s one. Her one outfit representing her culture and heritage – what made up the core of her being – and he’d gone and disturbed it without a care in the world. For shame. Loki groaned and closed his eyes. He had an apology ready, but no one to apologize to.

He closed his eyes and, with his soul, reached out to Luna’s ancestors. Her family members from the mother country. The ones who survived so she could exist. Loki acknowledged the boundary he crossed and asked for their forgiveness. He folded and hung the clothes back where he got it from, hoping they would listen and grant his request. Feeling light in his chest, he smiled. They knew he was sincere.

Loki pushed the clothes into the order he found them in and closed the closet door. Enough snooping for today. He shut the bedroom door on his way out and ambled to the kitchen for an apple. The skin was crisp and the inside as savory as he liked. The apartment was quiet again. For now, Loki deserved it. A bit of hushed contemplation would do him some good. It was a curve, but he was learning.

Throwing the apple core away, he rinsed his hands and got a fresh glass of water. He took the book he had been reading and sat in the armchair by the window. Luna warranted a bit of good behavior from Loki, even though she was not there to see.

--------------------

Close to 3pm, Loki’s phone dinged with a new message from Peter. He marked his spot in his book and opened the text.

‘finally done! Wow the day felt long’

Loki grinned and responded.

‘I bet’

‘so where r u now? R u at the compound?’

‘no, im in lunas home’

‘ooooooh what do you do there all day’

Loki paused, deciding what to tell him.

‘read her books, watch her movies, listen to her music’

‘noah fence, but that sounds kinda boring :P’

“‘Noah fence?’" Loki muttered under his breath. "Oh, ‘no offense.' Right.”

‘it can be, but we go to the compound on Saturdays and out anywhere else’

‘nice nice nice! U comin by this weekend??? to the compound???? ?????’

Loki snickered at Peter’s apparent excitement. He humored the boy.

‘I might’

‘pls bcuz I have some stuff I wanna show u’

‘looking forward to it’

‘:D I have decathlon practice now, so txt l8r??’

‘sure. You know where to find me’

‘lol yeah’

Loki didn't bother texting back. Peter was busy studying with his friends, or so he imagined. He got up and turned his music back on, again, not bothering to change the CD. Good music deserved to be listened to.

His enjoyment was short-lived as his phone rang with a different tune, this one constant and more musical. Luna had shown him what it meant. Someone was calling him.

Loki looked at the screen and saw Luna’s name lit up. He pressed the green button and held it to his ear.

“H-hello?” he spoke.

He heard a light muffled gasp. “You answered! Yay!” Luna praised.

Loki smirked. “Yes, I did.”

“So, uh, hi.”

“Hi.”

Loki heard a distant cough. “Um, what are you doing right now?”

“Waiting for you. Listening to music and reading.”

“What are you reading? Anything interesting?”

"Oh, yes. In fact, it’s one of your biological science books.”

“Ooh, which one?”

Loki read the cover. “‘Four Billion Years’ by William Loomis.”

“Mm, good choice.”

He opened the book to a random page as though Luna was watching him and he had to prove it. “The genetic code is so complex. It’s no wonder you study it.”

“Yeah. There isn't a dull moment with it. So, which artist are you listening to?”

“A wonderful lady by the name of,” Loki picked up the CD case, “Marina.”

“Oh! Awesome!” Luna exclaimed. “And how do you like her?”

“Very much. She’s fantastically accomplished.”

“I had a feeling you would like her stuff. Which song do you like most so far?”

“I couldn’t possibly choose. They’re all good.”

“Just one. The other songs won’t feel less liked, I promise." She giggled, and so did he.

“Let’s see.” Loki flipped the case to the back and read the track list. "Uh, ‘Fear and Loathing.’ "

“Ooh, nice choice. I love that one. They're all good. I have several favorites.”

He hummed. “So, what are you doing now?”

“Taking a bit of a break. I called to tell you that I’m going to be late. Traffic is horrible right now, so it’s not safe for me to leave yet. I’m also working out some ideas for a new experiment.”

The fire of Loki’s interest was stoked. “Oh?”

“Mhm. It’ll be a DNA manipulation using CRISPR like last time, but I would have to redo an RNA template for the new organism.”

“Which one might you be using?”

“Zebrafish. I want to test healing time.”

“Why use a new one when you already have the first one?”

“Because zebrafish are larger than the worms and transparent, so I can see all the inner workings, even the blood vessels in real-time. I can nick one a little and see the movement of the cells as it heals the wound. They also have an organ system similar to humans so I can visualize things more easily than with a worm.”

Her job never ceased to capture him. He felt like he could watch her work all day.

“Amazing,” Loki breathed out.

“Yeah! I've seen a bunch of videos where they do that, and it's really cool, so I'm hoping to get some good results. Even if they don’t change from the average results of a non-mutated fish, it’s not nothing.”

“Of course, but may I speak freely?”

Luna chuckled low into the phone. “You may.”

“I think you will get a difference." He didn't wish to give anything away, but he was confident she would get something. If the worms could produce ice particles on their own, the fish would do the same.

“I will keep that in mind.”

“I suppose I should let you get back to work.”

“Yeah, I have some more things to finish up before I leave. Hopefully, the traffic will be a little more merciful on me.”

“Here’s to hoping.”

“Hm, yeah. Well, bye, Loki. See you at home.”

“Yeah. Bye.”

Loki listened to the buzzing silence on the other end of the line. Pressing the red button, he set his phone down and wandered back to the record player. A present from Stark. Luna got a pair of socks from Peter. And what from Loki? Nothing. As he pulled gently at the string bracelet around his wrist, he thought of her. Luna was the best friend he wished he had earlier in his life but never got. Now, he had her, but how has he repaid her kindness?

Loki gave to his kingdom for four years as its king, proving to his people he was better than the person he used to be. He had the capacity but lacked the resources. What could only he offer? Stark and Peter had more stable connections, but what did Loki have? What did they have together?

He looked around the room and noted all points of interest. They shared film, music, food, and dancing. Yes, dancing was a good place to start. She only did it with him. With nothing Asgardian to gift, he would have to settle for something earthly. Something she didn’t currently possess but would greatly enjoy.

Loki perused the CD shelf. He knew most of the artists, but he didn’t know what Luna didn’t have or if she would like something new. His eyes flitted from album to album and stopped on one he recognized: ‘Led Zeppelin IV.’ Their first dance was in there. Reading the spine of the case, Loki laughed under his breath. Luna was influencing him again, making him sentimental. But now, as an idea formed in his head, sentiment felt good.

His phone dinged, providing a momentary distraction.

‘done with the stuff. About to go on patrol so my messages will be here and there’

It was from Peter. Perfect timing.

‘alright, but one thing before you go’

‘yah??’

Loki took a deep breath and, with shaking hands, typed out his question.

‘how much do you know about vinyl records’

----------

Taglist:  @the-doctor-9-10 @pinkieperil @sherlockfan4life

[dent-de-leon]

I haven't been able to watch the new season yet since im from europe but coming from from what i've heard, something has been bothering me. If quintessence corrupts, how come keith got doused in it in season 1 without consequences? Do you think thats coming back or nah?

Actually, I think that’s definitely coming back. 

Haggar says that quintessence is life, and for all intents and purposes, it does seem to have the ability to unnaturally prolong life. Even after death. Zarkon tries convincing Alfor that if they harness enough quintessence, they can effectively become immortal. But this is not without a cost; both Haggar and her cat Kova look like their energy has literally been eaten away, their lives drawn out to the point of them being little more than corpses. Haggar and Zarkon also become obsessed with obtaining more quintessence. 

Yes, Keith was only exposed to quintessence once, but he exhibited no negative side effects. He doesn’t have any urge to absorb more quintessence, nor does he appear weakened by it. Keith healing himself seems like a very innate process, like it just comes naturally to him. Now, here’s where stuff gets…out there. Like, more bizarre and far reaching than anything I’m used to, but season 3 was so bizarre and out there that I feel like I just have to try something totally out of left field now lmao. 

So, take all this with a bag of salt but, what if Keith isn’t actually from the same reality as everyone else? heero-yuy has this neat theory about how Keith is actually from another dimension, and maybe even has something to do with the shadow creatures that attack the galran home world. 

Anyway, if Keith were say from the same dimension as the lions, that would at least explain why he’s so drawn to them and can even sense them like a druid:

So far he’s been able to sense Blue and link with both Red and Black. The funny thing about gravitating towards Blue like a druid though is that…well…we know Honerva was a scientist, not a witch. The quintessence is what gave her all her mysterious super powers. And Keith inherently having those same abilities–even being able to connect with Red over a longer distance (which Zarkon was unable to do without druids) is…very strange. 

Keith is also shown to be very interested in quintessence. I don’t think the fact that he was the one who decided to chase after that druid and find out more is a coincidence. This is also shown as curiosity, not obsession like the case of Haggar and Zarkon. Keith gravitates towards quintessence, and yet remains uncorrupted by it. So, you kinda have to wonder–is Keith similar to the lions and the quintessence from their world somehow? Is he maybe even from that same dimension? 

The problem though, is that even if you can cross from the lions’ dimension into ours, you might not be able to take your physical form with you.

Now, here’s a question–what exactly is the astral plane? An alternate dimension, right?

Now, the lions are made from a comet that can travel between dimensions. However, the “creatures” put into the lions couldn’t manifest as a stable physical form in our world. Instead, they look kinda…ghostly and wraithlike:

To me, this seems very similar to how Shiro and Zarkon can appear in the astral plane as these ghostly spirit projections, but can’t take their physical form with them. So yeah, theoretically, Keith being able to maintain any physical form here without being put into a robeast like body might be impossible (unless things there worked more like Sven’s dimension instead). 

Going ahead with other weird dimension stuff though: both Black lion astrally projecting and Haggar’s magic also cause an exchange of shared memories–we see this between Shiro and Zarkon and later with Zarkon and Haggar. So, we can assume that ability’s inherent to quintessence and the lion “creatures” from that dimension. And I think it can be argued that Keith knowing what a galra invasion looks like–seeing it both in his dreams and in the BOM trial (which reads as kinda like repressed memories)–maybe that’s something similar? Does Keith have visions or other people’s memories because he’s from this strange dimension?

Who knows?? Cause I sure don’t, lmao. But yeah, there seems to be a lot of weird shit still going on with Keith and quintessence at this point and I’m hoping season 4 will expand on it. Given that those episodes are basically just supposed to be “the rest of” season 3, I have a feeling that the whole thing about Keith “unlocking new powers” will actually happen then.

[chromemuffin]

Shoukoku no Altair Liveblogging (Chapter 12)

Yeah, this took a while to get through for some reason.

It’s already the third volume! And yet Mahmut’s journey is just barely getting started...

Anyway, a lovely cover as always. The style is a little different here, definitely going for a much harsher look, though still elegant. (but how the hell do you draw such intricate patterns without getting dizzy). I like the crescent moons on his belt the most. Also, that’s an interesting sword. Can’t really tell if it’s his usual curved one. It doesn’t look like a straight blade though.

Aaanyways, looks like it’s back to the Balt-Rhein people. I am considerably less interested in them than others in the cast, but ok.

Chapter 12: The City by the Lighthouse

Ah yes, Louis. I haven’t really missed you. Interesting um, port town? Maybe. It’s well defended. Though there are some nasty whirlpool things in the upper right, and a little sea monster at the bottom.

OH, I see. The whole thing is supposed to look like a chess board, with the city surrounded. Haha that’s why the wall around the town looked a little weird.

Nice perspective here, it makes the ships look very tiny next to the imposing wall/barrier like structure with the heavy chains half submerged. Which makes sense, in context of the ocean, though we can’t see much of the water.

Helloooo Mahmut. Looking a lot better compared to last chapter. He has a much lighter expression here as he muses about the origin of the pyramis charm.

And once again, I like how the random townspeople all look different from each other. This time, the townspeople are clearly dressed differently from the other towns we’ve seen. Which makes sense, considering its real life counterpart.

rawr

It’s cute. In a weird way.

New character! I guess he’s a jewel merchant or something?

I wouldn’t really call this advice, but a little heads-up. That came a little too late. But, you live and you learn.

I wonder if Mahmut ever gets to travel without everyone finding out who he is the first day he steps into town. He’s not very good at staying low-profile (though a giant bird following him around doesn’t really help matters...).

When does Mahmut not get caught up in some kind of trouble? Helpful guy is not actually being very helpful.

It’s all part of the learning experience, I guess.

It’s clearly intentional, but I am nonetheless continually amazed by how tiny Mahmut looks next to, well, almost everyone he meets.

but lol “I see you are quite devoted to your worship. I have indeed heard of how faith in the water spirit is a national characteristic of Turkiye.”

The pyramis really is a clever way to contact fellow spies. But judging by this guy’s tone of voice and the cult people from the last chapter, I’m not sure it will hold up for that much longer.

He recovers his composure very quickly, for how easily he gets surprised in the first place, and I appreciate that.

Ohoho that play is going to haunt him for the rest of his life, probably. But lol at the intimidating “The Phoenician Magistros Constantinos wants to see you.” And then we get this smiley guy.

My thoughts exactly.

BUT AT LEAST WE GET FURNITURE I CAN MAKE SENSE OF. Kinda hard to see, but the little feast laid out is neat. Though those cups with tentacles hanging out are a little...

I’m dying.

Welp, that’s the ancient world for you. Poor Mahmut, getting interrogated.

It sort of doubles as a really weird table decoration, so...

Ah, but we get back to business in the next panel. Apparently the Balt-Rhein peoples are in the area.

DON’T JINX YOURSELF DUDE. Look at what you did. The city’s probably going to get attacked now.

Oh, but you are sort of hoping the Empire attacks...? Interesting.

And an interesting stance here. “With power comes responsibility” I suppose. So what is the Empire currently doing to those it has taken over? You’d think that any empire’s methods of expanding/gaining control over other lands would be quite similar no matter the times, but this guy implies that the Balt-Rhein Empire isn’t doing right by its own people not to mention trying to conquer its neighbors.

Interesting.

I was going to skip this panel, but Mahmut’s tiny mouth, lack of face, and the fact that Iskander is a ball with a vague beak-like dot on him is too good to pass up.

Is this Mr. Glorious Hair whose actual name escapes me at the moment.

Also, I love how everyone saunters while walking down a random street in town late at night with almost no one to see them.

Y’know, maybe you’d be more welcome if you stopped trying to invade your neighbors. Just a suggestion.

Once again loving the designs of the background and secondary characters. I guess this is a gathering of officials in the city? In any case, Apollo is the only one pleased by this turn of events.

Iskander does in fact sleep with him. :3 which is why he takes him up to the rooftop with him alll those chapters back when Shara was staying over his place. Iskander is also getting more and more poofy and round like a turkey or something lol.

Aww not a morning person, I see. I also wonder what he’s wearing? I think that shirt is just the one he wears normally under the red vest....thing (it’s not a vest but I don’t know what it’s called). The little buttons and bindings are a cute touch. (I do think we’ve seen him wear this to sleep before, I just forgot which chapter...)

lol why is Mahmut needed to sit in on the debate. In fact, his position and status is sort of in limbo now. Everyone is used to calling him Mahmut Pasha though.

I don’t really have anything to add to this conversation other than that both sides have realistic arguments.

I’m glad the Empire has at least one weakness, naval warfare, I hope this stays true for a while. It’s gotta have something it’s not good at.

OH NO, watch out Mahmut! They’re gonna come for you now. He was just minding his own business, listening, getting slightly concerned, and now he got dragged into the argument as proof that the Empire can be defeated.

Which, if you think about it, was actually quite important in the grand scheme of things. It seemed like a tiny event and Mahmut himself seems startled/shocked that they’re blowing the event way out of proportion. Except, it probably wasn’t as insignificant as he (or I) was thinking.

Hisar was an important town, and several of the Empire’s people weaseled their way in and made the locals help them take over. But Mahmut, through some quick-thinking, actually managed to thwart it. Considering the Empire’s military might, I can see how this guy would use it as evidence that they aren’t as omnipotent as they seem.

lol he was not anticipating this.

Ooh, and now he gets to tell his side of the story! I like how he tries so hard to clear misconceptions up every time people blow the events out of proportion, though.

I also like how he can sometimes be a great orator, even during some odd moments (like when he was going to sacrifice himself because he felt guilty for getting Suleyman hurt), and other times he wavers a bit like here. You can tell by his speech bubbles that he’s not 100% confident here. It’s awkward for him, since people keep building him up to be this amazing hero in stories.

Tough spot here.

On one hand, he’s urging them not to start a WAR on the basis of false information and misconception. On the other hand, lol, he’s basically urging them to give into the Empire because it’s hopeless to win against them.

These boatsssss. (or ships). Very nice details. So pretty. But menacing.

lol no one is infallible. 

NO THAT IS A VERY BAD IDEA.

Are there like. No military leaders in this place or. This guy is a tradesman, so him supporting a compromise that doesn’t end in war and all that messy business entails is sort of understandable. I forget how these debates and assemblies worked in that area of the world back then so.

lol be a little more self-aware, kid.

OH. That’s not your real hair.

yippee?

Probably not, but. The alternative wasn’t too good either.

I’m rooting for you guys, but the issue is that Phoenica probably hasn’t waged war against anyone for quite some time. The Empire certainly has been militaristic for a while now, while Phoenica seems to have become a place of mainly trade and commerce. That could be an issue.

He’s not going anywhere, but yeah, it would be wise to get out of there while you can.

Determined Mahmut makes his (re)appearance.!

And that’s a wrap! Sorry this took so long to get out. This was a fairly long chapter, and I’ve been really busy lately.

← back・onward →

[journeysintowebcomics]

Worm Liveblog #30

UPDATE 30: Bitch

Last time I had finished the sixth arc, and read its interlude. Taylor had pretty much left home with intentions not to return for quite a while, and gave up with school. Besides, there’s the matter with Coil, she’ll need all the time she can have. So now I start arc seven: Buzz.

Ah, I see Taylor was serious when she had considered sparring lessons with Brian. That’s what the chapter opens up, Taylor and Brian sparring. Taylor isn’t doing too badly, but she’s still new at this, so she’s subdued. I think at least she’s managing to think strategically even in this fast-paced situation? I’m having a hard time picturing in my mind how the moves went, but it seems she followed her instinct and tried to be rational about how to avoid damage. That’s a start, certainly, even if it ended with Brian straddling Taylor against the ground. Victory for him.

Realizing the position he had me in, feeling the pressure of his thighs against my hips, his weight resting partially on my lower body, I must’ve blown a synapse. My thought process ground to a halt. It didn’t help that the first place my mind went was interpreting his ‘start’ as being this position leading to something else.

Golly, Taylor, keep your mind out of the gutter, will you? This is not the time to indulge in fantasies, hahaha. Oh well. Also Lisa arrives and teases them about it, something I expect will fly right over Brian’s head. Yup, it did. ‘Let Taylor have her fun’ indeed.

The reason why Taylor is focusing on all this physical stuff is to keep her mind busy with it instead of with other things. This is the day after her argument with Dad Hebert, so she’s going to be staying at the Undersiders’ hideout for a while. Contacting Dad Hebert from time to time, I hope.

“I love my dad. I never really had that phase others did, where I felt embarassed to be around him, where we didn’t understand each other.  I thought we were closer than that, until last night.”

I don’t...think so? I mean, as a reader I could see very well that Dad Hebert and Taylor love each other a lot. They care, they want to understand each other, but I always had the impression they weren’t close to each other. It was always this distant parent-daughter relationship, and now with that Taylor has this supervillain activity on the side, they’re going to get even more distant. It’s unfortunate, but that’s the cost of secrecy. Dad Hebert wouldn’t approve Taylor getting involved in any of this, after all.

Trying to stop thinking about that, Taylor gets into sparring again, asking what to do when she’s at a standstill against a foe, and when Brian moves, well, she loses again, but she is learning. Someday she’ll be a worthwhile opponent in a physical fight, but it’s going to be tough. Almost every other cape in this city will have a lot more of experience than Taylor.

Oh, don’t worry so much about being sweaty or smelly, Taylor, I’m pretty sure Brian is like that right now too.

So, once everyone is reunited, they start talking about Coil’s offer. First things first: give yourself some characterization, Alec, talk about who your father is. Turns out Alec’s father is a big-time villain in Montreal. Canada? Huh, that’s neat. And by the sounds of this all, it seems he’s quite the formidable supervillain.

Turns out Heartbreaker is some kind of villainous Don Juan. He seduces a lot of women with his power, and they do everything he wants, because he manipulates emotions. As expected, this also means Heartbreaker has a lot of children, and here’s one of them.

“Details,” Lisa said, “C’mon.  Talk.”

“I’m not a talkative person.”

“Talk or I kick your ass,” she threatened.

Oh, sheesh! Everyone really is serious about making sure nobody about their pasts or themselves will come back and bite them in the ass. Hey, I’m not complaining, if it means getting backstory about one of the less developed Undersiders then I’m all for it.

As expected, Alec wasn’t exactly in a loving family. The women only cared about Heartbreaker, but they did give the children what they needed. When he bothered to acknowledge the children’s existence, it was to look for powers in them. Arranging trigger events and all. Alec was one of the...hm...I’m not sure if call him one of the lucky ones, or one of the unlucky ones. So he started working for Heartbreaker.

He started to get on my case.  I think maybe he was having trouble affecting me the same way he did before my powers kicked in, so he compensated for that by riding me.  Pushed my limits, made me do stuff that was dangerous, stuff that was hard on my conscience.

If Heartbreaker manipulates emotions, and he had problems manipulating Alec, should I take that as a sign of psychopathy in Alec? Not full-blown psychopathy, yeah, but notable enough for Alec not to be as affected by Heartbreaker as everyone else he targets.

And he ordered me to kill this foot soldier for a group trying to push us out of their territory.  After I was done, he told me I did it wrong, that I had to do it again with a captive we’d taken, and I knew no matter what I did, he’d make me keep doing it.

There we go, there’s the person you were looking for, Taylor, the other killer in the group. It really was Alec. And the circumstances were more or less what I expected, it wasn’t him killing someone just because he felt like it.  And so after that, Alec changed his villain name to Regent and arrived to Brockton Bay. Nice, finally some backstory. Thanks, Mr. Wildbow.

Taylor is rather conflicted about if what Alec did was forgivable, even if it was under his father’s orders. The fact he was like twelve years old and he describing it so coldly doesn’t help, in her opinion. Well it’s not like that changes anything, Taylor, he’s still your teammate and even if you’re not close to him in any way, I doubt he or you will treat each other differently now that this is in the open. Don’t think too hard about it. Now that the backstory was delivered, it’s back to the topic at hand. Any objections to working for Coil? Questions?

Alec is pretty much willing to do it, and Taylor has a few concerns. First, the possibility many teams of heroic parahumans will descend on them at some point. Like it happened to the ABB? Completely possible. Maybe it’ll be fine as long as the teams of villains are kept subdued. The Undersiders won’t be able to do much about that, I’d say, so it’d all rely on Coil. Why doesn’t that make me feel any better about the Undersiders’ odds of not being attacked.

Brian has concerns too, because so far the Undersiders do well when they’re on the offensive, but by having control of an area they’d need to be playing defense. Lisa isn’t worried about that, because they have the possibility of bugs to work as sentries, and she can gather information.

Besides, Coil didn’t say we couldn’t hire other parahumans, just that anyone who wanted to work in Brockton Bay had to bend the knee to him.  So we could theoretically recruit other parahumans, if we needed to, bulk our forces.

...no way! Is that a possibility? Cool! It’ll be a long while before anyone is hired – if that ever happens – but the possibility of the Undersiders expanding a bit more really appeals to me. That could be interesting!

“I do have my reservations,” Brian spoke, “But I get the impression Coil’s going ahead with this regardless of whether we’re in or not.  I’d rather be in on this than sitting on the sidelines, watching it happen.”

He’s got a point there. I mean, I’d sit on the sidelines and hope for the best because I’m a bit of a coward, but from the perspective of a capable and experienced cape, I’d say getting into the game would be a better option, if only because it’d mean having an idea of what Coil does and will do.

Time to vote. Everyone except Rachel is willing to team up with Coil.

Bitch explained, “He talks too much.  Only reason people talk like he does is if they’re covering something up.”

Well...yeah? That’s pretty much a given. Of course he’s covering something up, everything does sound too good to be true and I seriously doubt someone like Coil doesn’t have a secret or two about his intentions with the Undersiders. What matters here is how bad for the Undersiders it is. Not that they’ll be able to do anything about it if they sit on the sidelines. Rachel refuses to vote and take the deal, so the meeting is adjourned. As long as Rachel disagrees, they can’t accept Coil’s deal. They let Rachel go do whatever she wants, but Taylor asks if she can go too. Bonding time?

“Fuck you,” she spat the words.

Guess not.

...okay, Rachel really doesn’t want anyone trying to convince her to change her mind, and that’s why she’s pushing Taylor away. You know, I have noticed that Taylor is calling her ‘Bitch’ instead of ‘Rachel’, she’s the only one Taylor is doing this distinction with. I guess this means Taylor doesn’t consider appropriate to call her by her name. That’s a nice touch in the narration, if intentional.

Golly, Taylor is so willing to connect with Rachel she’s going to make a deal: if she makes Rachel angry at all, at the end of the day Rachel can punch her or do whatever she wants. One free hit. That’s not going to be fun. Brian tries to intervene so this doesn’t happen, but Taylor makes him stop. That’s—that’s daring, Taylor! Rachel has hair-trigger temper, the odds of her not getting a punch later are not in Taylor’s favor. But I applaud her willingness to put herself in risk if it means connecting with Rachel.

She looked me over, “Whatever.  If you’re that eager to get hit, it’s your funeral.”

Why do I feel like Taylor earned that punch already, in Rachel’s opinion.

That’s the end of the chapter. Okay, I think I can see how this arc is going to go. It’ll start like this, and it’ll end with the Undersiders making their decision. I suppose there won’t be any big fights, which is no problem at all. A moment of calm at the right time is good – relative calm, yeah. Besides, I see some opportunities for further characterization here, that’s always nice to have. All in all, I expect this arc to be calmer than others. I’ll start the next chapter now.

Calm time, walking her dogs.

Glancing at her, I could see how she was more at ease, like this.   When she was walking with the dogs at her side, I could see that the lines of her face were softer, there was less tension in her body. She wasn’t quite so guarded.

That was to be expected. She loves those dogs; she’d feel less guarded when she’s just with them. But Taylor is here and therefore the nice time is not so nice. Even though Taylor isn’t saying anything. You can’t win here, Taylor.

Not that she won’t try! She tries to make conversation, admiring how Angelic is so obedient despite being abused before. Dogs learn from the pack, and the other dogs in the pack are obedient. Makes sense to me.

So, when Rachel goes out she goes to a building where she’s storing her dogs. There are all sorts of breeds, sizes, everything. It’s amazing Rachel isn’t overwhelmed! One single person dealing with all these abused dogs...even when some of them start fighting she isn’t worried, just telling Taylor to let her know if the newest dogs draws blood.

To calm herself down, Taylor focuses on her power, tracking down all the bugs in the area. Makes her focus on something else. Doing that she finds out...well...

My eyes snapped open, and I saw the culprit, placed my hands on him, the dark furred lab. It wasn’t fleas, either, or ticks or anything like that.  It was a denser mass.  The closest parallel I could draw would be a wasp nest.  Or maggots in a trash bag.

...parasites? And not of the everyday variety. Looks like Rachel has a feeling of what it is, and it doesn’t sound good. Worms above the dog’s heart and along the arteries. Definitely not good.

It’s heartworm. I don’t really know about dog diseases, but it seems shelters have to give dogs medicine to prevent this, and the shelter this dog came from didn’t do that. That’s outrageous! Anyone would be pissed off at that!

“What are you going to do with him?”  I tried to ignore the dogs milling around me, to keep moving forward and follow Bitch.

“We are going to help him.”

Wait what? Here? Right now? You—have you done this before, Rachel? Because parasites hanging around in a dog’s bloodstream doesn’t sound like the kind of thing that can be solved here!

Things are going to get ugly in here. Rachel gets Taylor to bring her a chain and her backpack, and once the dog is restrained and chained, she uses her power on him. That—that works? Uh, Rachel does say that her power burns through things like tranquilizers and other dogs, so maybe it’ll do that to the worms too? Hopefully? It’s not pleasant and the dog doesn’t like this, but if it’s necessary...

Rachel eases up the chain and orders Judas and Angelica to restrain the new dog while Brutus keeps everyone else at bay. Yeah, turns out Rachel’s power will get rid of the heartworms and of the disease. Everything will be fine by the next day. That’s...good. I kind of expected that, all the harm the dogs suffer while transformed disappears once they return to normal, but it’s not like the heartworms are going to return. Doesn’t make this any less startling, though.

“Have you done this before?”

She shook her head.  “I’ve used my power on most of them, but only a little, to keep them healthy.  Sirius is the only one I’ve made this big since Angelica, Brutus, Judas and Rollo.”

Good use for her powers, I guess...and Rollo is the first dog she ever transformed, the one that killed someone. Wise move, not asking about that, Taylor. Not that it means things are going very well here, Rachel pretty much tells Taylor she’s unwanted and that if she wants to be useful then she can go pick up the dogs’ waste. Oh, jolly day. Taylor is not going to take that lying down, of course.

...

...I said of course, huh. I suppose by now I’m expecting Taylor to fight back everything she won’t like, by now I don’t have doubts she will. That’s great, I like main characters with a spine! Even if it means getting hit later, Taylor’s not going to let that be an excuse for Rachel to treat her like a slave. Good! And it works, because Rachel yields and doesn’t insist. Now that things look a bit calmer, Taylor offers to go get lunch for them, since Rachel will have to stay here to watch over the new dog. Thankfully, that’s the end of that, for the moment they’re in...well, not good terms. But they’re not ripping each other’s heads off right now, and that’s progress. Baby steps.

That’s the end of the chapter, so I think I should end the update here. Befriending Rachel is going to be a tough thing to do, and I suppose it’ll be a few more arcs before it truly happens. Oh well, perseverance is the key here. Taylor will be able to do it, I’m sure of it.

Next update: four updates

[isearchgoood]

SEO for 2020 - Whiteboard Friday

Posted by BritneyMuller

It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO?

In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy from this year on into the future.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are talking about SEO in 2020. What does that look like? How have things changed?

Do we need to be optimizing for favicons and BERT? We definitely don't. But here are some of the things that I feel we should be keeping an eye on. 

☑ Cover your bases with foundational SEO

Titles, metas, headers, alt text, site speed, robots.txt, site maps, UX, CRO, Analytics, etc.

To cover your bases with foundational SEO will continue to be incredibly important in 2020, basic things like title tags, meta descriptions, alt, all of the basic SEO 101 things.

There have been some conversations in the industry lately about alt text and things of that nature. When Google is getting so good at figuring out and knowing what's in an image, why would we necessarily need to continue providing alt text?

But you have to remember we need to continue to make the web an accessible place, and so for accessibility purposes we should absolutely continue to do those things. But I do highly suggest you check out Google's Visual API and play around with that to see how good they've actually gotten. It's pretty cool.

☑ Schema markup

FAQ, Breadcrumbs, News, Business Info, etc.

Schema markup will continue to be really important, FAQ schema, breadcrumbs, business info. The News schema that now is occurring in voice results is really interesting. I think we will see this space continue to grow, and you can definitely leverage those different markup types for your website. 

☑ Research what matters for your industry!

Just to keep in mind, there's going to be a lot of articles and research and information coming at you about where things are going, what you should do to prepare, and I want you to take a strategic stance on your industry and what's important in your space.

While I might suggest page speed is going to be really important in 2020, is it for your industry? We should still worry about these things and still continue to improve them. But if you're able to take a clearer look at ranking factors and what appears to be a factor for your specific space, you can better prioritize your fixes and leverage industry information to help you focus.

☑ National SERPs will no longer be reliable

You need to be acquiring localized SERPs and rankings.

This has been the case for a while. We need to localize search results and rankings to get an accurate and clear picture of what's going on in search results. I was going to put E-A-T here and then kind of cross it off.

A lot of people feel E-A-T is a huge factor moving forward. Just for the case of this post, it's always been a factor. It's been that way for the last ten-plus years, and we need to continue doing that stuff despite these various updates. I think it's always been important, and it will continue to be so. 

☑ Write good and useful content for people

While you can't optimize for BERT, you can write better for NLP.

This helps optimize your text for natural language processing. It helps make it more accessible and friendly for BERT. While you can't necessarily optimize for something like BERT, you can just write really great content that people are looking for.

☑ Understand and fulfill searcher intent, and keep in mind that there's oftentimes multi-intent

One thing to think about this space is we've kind of gone from very, very specific keywords to this richer understanding of, okay, what is the intent behind these keywords? How can we organize that and provide even better value and content to our visitors? 

One way to go about that is to consider Google houses the world's data. They know what people are searching for when they look for a particular thing in search. So put your detective glasses on and examine what is it that they are showing for a particular keyword.

Is there a common theme throughout the pages? Tailor your content and your intent to solve for that. You could write the best article in the world on DIY Halloween costumes, but if you're not providing those visual elements that you so clearly see in a Google search result page, you're never going to rank on page 1.

☑ Entity and topical integration baked into your IA

Have a rich understanding of your audience and what they're seeking.

This plays well into entities and topical understanding. Again, we've gone from keywords and now we want to have this richer, better awareness of keyword buckets. 

What are those topical things that people are looking for in your particular space? What are the entities, the people, places, or things that people are investigating in your space, and how can you better organize your website to provide some of those answers and those structures around those different pieces? That's incredibly important, and I look forward to seeing where this goes in 2020. 

☑ Optimize for featured snippets

Featured snippets are not going anywhere. They are here to stay. The best way to do this is to find the keywords that you currently rank on page 1 for that also have a featured snippet box. These are your opportunities. If you're on page 1, you're way more apt to potentially steal or rank for a featured snippet.

One of the best ways to do that is to provide really succinct, beautiful, easy-to-understand summaries, takeaways, etc., kind of mimic what other people are doing, but obviously don't copy or steal any of that. Really fun space to explore and get better at in 2020. 

☑ Invest in visuals

We see Google putting more authority behind visuals, whether it be in search or you name it. It is incredibly valuable for your SEO, whether it be unique images or video content that is organized in a structured way, where Google can provide those sections in that video search result. You can do all sorts of really neat things with visuals. 

☑ Cultivate engagement

This is good anyway, and we should have been doing this before. Gary Illyes was quoted as saying, "Comments are better for on-site engagement than social signals." I will let you interpret that how you will.

But I think it goes to show that engagement and creating this community is still going to be incredibly important moving forward into the future.

☑ Repurpose your content

Blog post → slides → audio → video

This is so important, and it will help you excel even more in 2020 if you find your top-performing web pages and you repurpose them into maybe be a SlideShare, maybe a YouTube video, maybe various pins on Pinterest, or answers on Quora.

You can start to refurbish your content and expand your reach online, which is really exciting. In addition to that, it's also interesting to play around with the idea of providing people options to consume your content. Even with this Whiteboard Friday, we could have an audio version that people could just listen to if they were on their commute. We have the transcription. Provide options for people to consume your content. 

☑ Prune or improve thin or low-quality pages

This has been incredibly powerful for myself and many other SEOs I know in improving the perceived quality of a site. So consider testing and meta no-indexing low-quality, thin pages on a website. Especially larger websites, we see a pretty big impact there. 

☑ Get customer insights!

This will continue to be valuable in understanding your target market. It will be valuable for influencer marketing for all sorts of reasons. One of the incredible tools that are currently available by our Whiteboard Friday extraordinaire, Rand Fishkin, is SparkToro. So you guys have to check that out when it gets released soon. Super exciting. 

☑ Find keyword opportunities in Google Search Console

It's shocking how few people do this and how accessible it is. If you go into your Google Search Console and you export as much data as you can around your queries, your click-through rate, your position, and impressions, you can do some incredible, simple visualizations to find opportunities.

For example, if this is the rank of your keywords and this is the click-through rate, where do you have high click-through rate but low ranking position? What are those opportunity keywords? Incredibly valuable. You can do this in all sorts of tools. One I recommend, and I will create a little tutorial for, is a free tool called Facets, made by Google for machine learning. It makes it really easy to just pick those apart. 

☑ Target link-intent keywords

A couple quick link building tactics for 2020 that will continue to hopefully work very, very well. What I mean by link-intent keywords is your keyword statistics, your keyword facts.

These are searches people naturally want to reference. They want to link to it. They want to cite it in a presentation. If you can build really great content around those link-intent keywords, you can do incredibly well and naturally build links to a website. 

☑ Podcasts

Whether you're a guest or a host on a podcast, it's incredibly easy to get links. It's kind of a fun link building hack. 

☑ Provide unique research with visuals

Andy Crestodina does this so incredibly well. So explore creating your own unique research and not making it too commercial but valuable for users. I know this was a lot.

There's a lot going on in 2020, but I hope some of this is valuable to you. I truly can't wait to hear your thoughts on these recommendations, things you think I missed, things that you would remove or change. Please let us know down below in the comments, and I will see you all soon. Thanks.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

via Blogger https://ift.tt/2tgKf0r #blogger #bloggingtips #bloggerlife #bloggersgetsocial #ontheblog #writersofinstagram #writingprompt #instapoetry #writerscommunity #writersofig #writersblock #writerlife #writtenword #instawriters #spilledink #wordgasm #creativewriting #poetsofinstagram #blackoutpoetry #poetsofig

[ductrungnguyen87]

SEO for 2020 - Whiteboard Friday

Posted by BritneyMuller

It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO?

In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy from this year on into the future.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are talking about SEO in 2020. What does that look like? How have things changed?

Do we need to be optimizing for favicons and BERT? We definitely don't. But here are some of the things that I feel we should be keeping an eye on. 

☑ Cover your bases with foundational SEO

Titles, metas, headers, alt text, site speed, robots.txt, site maps, UX, CRO, Analytics, etc.

To cover your bases with foundational SEO will continue to be incredibly important in 2020, basic things like title tags, meta descriptions, alt, all of the basic SEO 101 things.

There have been some conversations in the industry lately about alt text and things of that nature. When Google is getting so good at figuring out and knowing what's in an image, why would we necessarily need to continue providing alt text?

But you have to remember we need to continue to make the web an accessible place, and so for accessibility purposes we should absolutely continue to do those things. But I do highly suggest you check out Google's Visual API and play around with that to see how good they've actually gotten. It's pretty cool.

☑ Schema markup

FAQ, Breadcrumbs, News, Business Info, etc.

Schema markup will continue to be really important, FAQ schema, breadcrumbs, business info. The News schema that now is occurring in voice results is really interesting. I think we will see this space continue to grow, and you can definitely leverage those different markup types for your website. 

☑ Research what matters for your industry!

Just to keep in mind, there's going to be a lot of articles and research and information coming at you about where things are going, what you should do to prepare, and I want you to take a strategic stance on your industry and what's important in your space.

While I might suggest page speed is going to be really important in 2020, is it for your industry? We should still worry about these things and still continue to improve them. But if you're able to take a clearer look at ranking factors and what appears to be a factor for your specific space, you can better prioritize your fixes and leverage industry information to help you focus.

☑ National SERPs will no longer be reliable

You need to be acquiring localized SERPs and rankings.

This has been the case for a while. We need to localize search results and rankings to get an accurate and clear picture of what's going on in search results. I was going to put E-A-T here and then kind of cross it off.

A lot of people feel E-A-T is a huge factor moving forward. Just for the case of this post, it's always been a factor. It's been that way for the last ten-plus years, and we need to continue doing that stuff despite these various updates. I think it's always been important, and it will continue to be so. 

☑ Write good and useful content for people

While you can't optimize for BERT, you can write better for NLP.

This helps optimize your text for natural language processing. It helps make it more accessible and friendly for BERT. While you can't necessarily optimize for something like BERT, you can just write really great content that people are looking for.

☑ Understand and fulfill searcher intent, and keep in mind that there's oftentimes multi-intent

One thing to think about this space is we've kind of gone from very, very specific keywords to this richer understanding of, okay, what is the intent behind these keywords? How can we organize that and provide even better value and content to our visitors? 

One way to go about that is to consider Google houses the world's data. They know what people are searching for when they look for a particular thing in search. So put your detective glasses on and examine what is it that they are showing for a particular keyword.

Is there a common theme throughout the pages? Tailor your content and your intent to solve for that. You could write the best article in the world on DIY Halloween costumes, but if you're not providing those visual elements that you so clearly see in a Google search result page, you're never going to rank on page 1.

☑ Entity and topical integration baked into your IA

Have a rich understanding of your audience and what they're seeking.

This plays well into entities and topical understanding. Again, we've gone from keywords and now we want to have this richer, better awareness of keyword buckets. 

What are those topical things that people are looking for in your particular space? What are the entities, the people, places, or things that people are investigating in your space, and how can you better organize your website to provide some of those answers and those structures around those different pieces? That's incredibly important, and I look forward to seeing where this goes in 2020. 

☑ Optimize for featured snippets

Featured snippets are not going anywhere. They are here to stay. The best way to do this is to find the keywords that you currently rank on page 1 for that also have a featured snippet box. These are your opportunities. If you're on page 1, you're way more apt to potentially steal or rank for a featured snippet.

One of the best ways to do that is to provide really succinct, beautiful, easy-to-understand summaries, takeaways, etc., kind of mimic what other people are doing, but obviously don't copy or steal any of that. Really fun space to explore and get better at in 2020. 

☑ Invest in visuals

We see Google putting more authority behind visuals, whether it be in search or you name it. It is incredibly valuable for your SEO, whether it be unique images or video content that is organized in a structured way, where Google can provide those sections in that video search result. You can do all sorts of really neat things with visuals. 

☑ Cultivate engagement

This is good anyway, and we should have been doing this before. Gary Illyes was quoted as saying, "Comments are better for on-site engagement than social signals." I will let you interpret that how you will.

But I think it goes to show that engagement and creating this community is still going to be incredibly important moving forward into the future.

☑ Repurpose your content

Blog post → slides → audio → video

This is so important, and it will help you excel even more in 2020 if you find your top-performing web pages and you repurpose them into maybe be a SlideShare, maybe a YouTube video, maybe various pins on Pinterest, or answers on Quora.

You can start to refurbish your content and expand your reach online, which is really exciting. In addition to that, it's also interesting to play around with the idea of providing people options to consume your content. Even with this Whiteboard Friday, we could have an audio version that people could just listen to if they were on their commute. We have the transcription. Provide options for people to consume your content. 

☑ Prune or improve thin or low-quality pages

This has been incredibly powerful for myself and many other SEOs I know in improving the perceived quality of a site. So consider testing and meta no-indexing low-quality, thin pages on a website. Especially larger websites, we see a pretty big impact there. 

☑ Get customer insights!

This will continue to be valuable in understanding your target market. It will be valuable for influencer marketing for all sorts of reasons. One of the incredible tools that are currently available by our Whiteboard Friday extraordinaire, Rand Fishkin, is SparkToro. So you guys have to check that out when it gets released soon. Super exciting. 

☑ Find keyword opportunities in Google Search Console

It's shocking how few people do this and how accessible it is. If you go into your Google Search Console and you export as much data as you can around your queries, your click-through rate, your position, and impressions, you can do some incredible, simple visualizations to find opportunities.

For example, if this is the rank of your keywords and this is the click-through rate, where do you have high click-through rate but low ranking position? What are those opportunity keywords? Incredibly valuable. You can do this in all sorts of tools. One I recommend, and I will create a little tutorial for, is a free tool called Facets, made by Google for machine learning. It makes it really easy to just pick those apart. 

☑ Target link-intent keywords

A couple quick link building tactics for 2020 that will continue to hopefully work very, very well. What I mean by link-intent keywords is your keyword statistics, your keyword facts.

These are searches people naturally want to reference. They want to link to it. They want to cite it in a presentation. If you can build really great content around those link-intent keywords, you can do incredibly well and naturally build links to a website. 

☑ Podcasts

Whether you're a guest or a host on a podcast, it's incredibly easy to get links. It's kind of a fun link building hack. 

☑ Provide unique research with visuals

Andy Crestodina does this so incredibly well. So explore creating your own unique research and not making it too commercial but valuable for users. I know this was a lot.

There's a lot going on in 2020, but I hope some of this is valuable to you. I truly can't wait to hear your thoughts on these recommendations, things you think I missed, things that you would remove or change. Please let us know down below in the comments, and I will see you all soon. Thanks.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[xaydungtruonggia]

SEO for 2020 - Whiteboard Friday

Posted by BritneyMuller

It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO?

In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy from this year on into the future.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are talking about SEO in 2020. What does that look like? How have things changed?

Do we need to be optimizing for favicons and BERT? We definitely don't. But here are some of the things that I feel we should be keeping an eye on. 

☑ Cover your bases with foundational SEO

Titles, metas, headers, alt text, site speed, robots.txt, site maps, UX, CRO, Analytics, etc.

To cover your bases with foundational SEO will continue to be incredibly important in 2020, basic things like title tags, meta descriptions, alt, all of the basic SEO 101 things.

There have been some conversations in the industry lately about alt text and things of that nature. When Google is getting so good at figuring out and knowing what's in an image, why would we necessarily need to continue providing alt text?

But you have to remember we need to continue to make the web an accessible place, and so for accessibility purposes we should absolutely continue to do those things. But I do highly suggest you check out Google's Visual API and play around with that to see how good they've actually gotten. It's pretty cool.

☑ Schema markup

FAQ, Breadcrumbs, News, Business Info, etc.

Schema markup will continue to be really important, FAQ schema, breadcrumbs, business info. The News schema that now is occurring in voice results is really interesting. I think we will see this space continue to grow, and you can definitely leverage those different markup types for your website. 

☑ Research what matters for your industry!

Just to keep in mind, there's going to be a lot of articles and research and information coming at you about where things are going, what you should do to prepare, and I want you to take a strategic stance on your industry and what's important in your space.

While I might suggest page speed is going to be really important in 2020, is it for your industry? We should still worry about these things and still continue to improve them. But if you're able to take a clearer look at ranking factors and what appears to be a factor for your specific space, you can better prioritize your fixes and leverage industry information to help you focus.

☑ National SERPs will no longer be reliable

You need to be acquiring localized SERPs and rankings.

This has been the case for a while. We need to localize search results and rankings to get an accurate and clear picture of what's going on in search results. I was going to put E-A-T here and then kind of cross it off.

A lot of people feel E-A-T is a huge factor moving forward. Just for the case of this post, it's always been a factor. It's been that way for the last ten-plus years, and we need to continue doing that stuff despite these various updates. I think it's always been important, and it will continue to be so. 

☑ Write good and useful content for people

While you can't optimize for BERT, you can write better for NLP.

This helps optimize your text for natural language processing. It helps make it more accessible and friendly for BERT. While you can't necessarily optimize for something like BERT, you can just write really great content that people are looking for.

☑ Understand and fulfill searcher intent, and keep in mind that there's oftentimes multi-intent

One thing to think about this space is we've kind of gone from very, very specific keywords to this richer understanding of, okay, what is the intent behind these keywords? How can we organize that and provide even better value and content to our visitors? 

One way to go about that is to consider Google houses the world's data. They know what people are searching for when they look for a particular thing in search. So put your detective glasses on and examine what is it that they are showing for a particular keyword.

Is there a common theme throughout the pages? Tailor your content and your intent to solve for that. You could write the best article in the world on DIY Halloween costumes, but if you're not providing those visual elements that you so clearly see in a Google search result page, you're never going to rank on page 1.

☑ Entity and topical integration baked into your IA

Have a rich understanding of your audience and what they're seeking.

This plays well into entities and topical understanding. Again, we've gone from keywords and now we want to have this richer, better awareness of keyword buckets. 

What are those topical things that people are looking for in your particular space? What are the entities, the people, places, or things that people are investigating in your space, and how can you better organize your website to provide some of those answers and those structures around those different pieces? That's incredibly important, and I look forward to seeing where this goes in 2020. 

☑ Optimize for featured snippets

Featured snippets are not going anywhere. They are here to stay. The best way to do this is to find the keywords that you currently rank on page 1 for that also have a featured snippet box. These are your opportunities. If you're on page 1, you're way more apt to potentially steal or rank for a featured snippet.

One of the best ways to do that is to provide really succinct, beautiful, easy-to-understand summaries, takeaways, etc., kind of mimic what other people are doing, but obviously don't copy or steal any of that. Really fun space to explore and get better at in 2020. 

☑ Invest in visuals

We see Google putting more authority behind visuals, whether it be in search or you name it. It is incredibly valuable for your SEO, whether it be unique images or video content that is organized in a structured way, where Google can provide those sections in that video search result. You can do all sorts of really neat things with visuals. 

☑ Cultivate engagement

This is good anyway, and we should have been doing this before. Gary Illyes was quoted as saying, "Comments are better for on-site engagement than social signals." I will let you interpret that how you will.

But I think it goes to show that engagement and creating this community is still going to be incredibly important moving forward into the future.

☑ Repurpose your content

Blog post → slides → audio → video

This is so important, and it will help you excel even more in 2020 if you find your top-performing web pages and you repurpose them into maybe be a SlideShare, maybe a YouTube video, maybe various pins on Pinterest, or answers on Quora.

You can start to refurbish your content and expand your reach online, which is really exciting. In addition to that, it's also interesting to play around with the idea of providing people options to consume your content. Even with this Whiteboard Friday, we could have an audio version that people could just listen to if they were on their commute. We have the transcription. Provide options for people to consume your content. 

☑ Prune or improve thin or low-quality pages

This has been incredibly powerful for myself and many other SEOs I know in improving the perceived quality of a site. So consider testing and meta no-indexing low-quality, thin pages on a website. Especially larger websites, we see a pretty big impact there. 

☑ Get customer insights!

This will continue to be valuable in understanding your target market. It will be valuable for influencer marketing for all sorts of reasons. One of the incredible tools that are currently available by our Whiteboard Friday extraordinaire, Rand Fishkin, is SparkToro. So you guys have to check that out when it gets released soon. Super exciting. 

☑ Find keyword opportunities in Google Search Console

It's shocking how few people do this and how accessible it is. If you go into your Google Search Console and you export as much data as you can around your queries, your click-through rate, your position, and impressions, you can do some incredible, simple visualizations to find opportunities.

For example, if this is the rank of your keywords and this is the click-through rate, where do you have high click-through rate but low ranking position? What are those opportunity keywords? Incredibly valuable. You can do this in all sorts of tools. One I recommend, and I will create a little tutorial for, is a free tool called Facets, made by Google for machine learning. It makes it really easy to just pick those apart. 

☑ Target link-intent keywords

A couple quick link building tactics for 2020 that will continue to hopefully work very, very well. What I mean by link-intent keywords is your keyword statistics, your keyword facts.

These are searches people naturally want to reference. They want to link to it. They want to cite it in a presentation. If you can build really great content around those link-intent keywords, you can do incredibly well and naturally build links to a website. 

☑ Podcasts

Whether you're a guest or a host on a podcast, it's incredibly easy to get links. It's kind of a fun link building hack. 

☑ Provide unique research with visuals

Andy Crestodina does this so incredibly well. So explore creating your own unique research and not making it too commercial but valuable for users. I know this was a lot.

There's a lot going on in 2020, but I hope some of this is valuable to you. I truly can't wait to hear your thoughts on these recommendations, things you think I missed, things that you would remove or change. Please let us know down below in the comments, and I will see you all soon. Thanks.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[drummcarpentry]

SEO for 2020 - Whiteboard Friday

Posted by BritneyMuller

It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO?

In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy from this year on into the future.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are talking about SEO in 2020. What does that look like? How have things changed?

Do we need to be optimizing for favicons and BERT? We definitely don't. But here are some of the things that I feel we should be keeping an eye on. 

☑ Cover your bases with foundational SEO

Titles, metas, headers, alt text, site speed, robots.txt, site maps, UX, CRO, Analytics, etc.

To cover your bases with foundational SEO will continue to be incredibly important in 2020, basic things like title tags, meta descriptions, alt, all of the basic SEO 101 things.

There have been some conversations in the industry lately about alt text and things of that nature. When Google is getting so good at figuring out and knowing what's in an image, why would we necessarily need to continue providing alt text?

But you have to remember we need to continue to make the web an accessible place, and so for accessibility purposes we should absolutely continue to do those things. But I do highly suggest you check out Google's Visual API and play around with that to see how good they've actually gotten. It's pretty cool.

☑ Schema markup

FAQ, Breadcrumbs, News, Business Info, etc.

Schema markup will continue to be really important, FAQ schema, breadcrumbs, business info. The News schema that now is occurring in voice results is really interesting. I think we will see this space continue to grow, and you can definitely leverage those different markup types for your website. 

☑ Research what matters for your industry!

Just to keep in mind, there's going to be a lot of articles and research and information coming at you about where things are going, what you should do to prepare, and I want you to take a strategic stance on your industry and what's important in your space.

While I might suggest page speed is going to be really important in 2020, is it for your industry? We should still worry about these things and still continue to improve them. But if you're able to take a clearer look at ranking factors and what appears to be a factor for your specific space, you can better prioritize your fixes and leverage industry information to help you focus.

☑ National SERPs will no longer be reliable

You need to be acquiring localized SERPs and rankings.

This has been the case for a while. We need to localize search results and rankings to get an accurate and clear picture of what's going on in search results. I was going to put E-A-T here and then kind of cross it off.

A lot of people feel E-A-T is a huge factor moving forward. Just for the case of this post, it's always been a factor. It's been that way for the last ten-plus years, and we need to continue doing that stuff despite these various updates. I think it's always been important, and it will continue to be so. 

☑ Write good and useful content for people

While you can't optimize for BERT, you can write better for NLP.

This helps optimize your text for natural language processing. It helps make it more accessible and friendly for BERT. While you can't necessarily optimize for something like BERT, you can just write really great content that people are looking for.

☑ Understand and fulfill searcher intent, and keep in mind that there's oftentimes multi-intent

One thing to think about this space is we've kind of gone from very, very specific keywords to this richer understanding of, okay, what is the intent behind these keywords? How can we organize that and provide even better value and content to our visitors? 

One way to go about that is to consider Google houses the world's data. They know what people are searching for when they look for a particular thing in search. So put your detective glasses on and examine what is it that they are showing for a particular keyword.

Is there a common theme throughout the pages? Tailor your content and your intent to solve for that. You could write the best article in the world on DIY Halloween costumes, but if you're not providing those visual elements that you so clearly see in a Google search result page, you're never going to rank on page 1.

☑ Entity and topical integration baked into your IA

Have a rich understanding of your audience and what they're seeking.

This plays well into entities and topical understanding. Again, we've gone from keywords and now we want to have this richer, better awareness of keyword buckets. 

What are those topical things that people are looking for in your particular space? What are the entities, the people, places, or things that people are investigating in your space, and how can you better organize your website to provide some of those answers and those structures around those different pieces? That's incredibly important, and I look forward to seeing where this goes in 2020. 

☑ Optimize for featured snippets

Featured snippets are not going anywhere. They are here to stay. The best way to do this is to find the keywords that you currently rank on page 1 for that also have a featured snippet box. These are your opportunities. If you're on page 1, you're way more apt to potentially steal or rank for a featured snippet.

One of the best ways to do that is to provide really succinct, beautiful, easy-to-understand summaries, takeaways, etc., kind of mimic what other people are doing, but obviously don't copy or steal any of that. Really fun space to explore and get better at in 2020. 

☑ Invest in visuals

We see Google putting more authority behind visuals, whether it be in search or you name it. It is incredibly valuable for your SEO, whether it be unique images or video content that is organized in a structured way, where Google can provide those sections in that video search result. You can do all sorts of really neat things with visuals. 

☑ Cultivate engagement

This is good anyway, and we should have been doing this before. Gary Illyes was quoted as saying, "Comments are better for on-site engagement than social signals." I will let you interpret that how you will.

But I think it goes to show that engagement and creating this community is still going to be incredibly important moving forward into the future.

☑ Repurpose your content

Blog post → slides → audio → video

This is so important, and it will help you excel even more in 2020 if you find your top-performing web pages and you repurpose them into maybe be a SlideShare, maybe a YouTube video, maybe various pins on Pinterest, or answers on Quora.

You can start to refurbish your content and expand your reach online, which is really exciting. In addition to that, it's also interesting to play around with the idea of providing people options to consume your content. Even with this Whiteboard Friday, we could have an audio version that people could just listen to if they were on their commute. We have the transcription. Provide options for people to consume your content. 

☑ Prune or improve thin or low-quality pages

This has been incredibly powerful for myself and many other SEOs I know in improving the perceived quality of a site. So consider testing and meta no-indexing low-quality, thin pages on a website. Especially larger websites, we see a pretty big impact there. 

☑ Get customer insights!

This will continue to be valuable in understanding your target market. It will be valuable for influencer marketing for all sorts of reasons. One of the incredible tools that are currently available by our Whiteboard Friday extraordinaire, Rand Fishkin, is SparkToro. So you guys have to check that out when it gets released soon. Super exciting. 

☑ Find keyword opportunities in Google Search Console

It's shocking how few people do this and how accessible it is. If you go into your Google Search Console and you export as much data as you can around your queries, your click-through rate, your position, and impressions, you can do some incredible, simple visualizations to find opportunities.

For example, if this is the rank of your keywords and this is the click-through rate, where do you have high click-through rate but low ranking position? What are those opportunity keywords? Incredibly valuable. You can do this in all sorts of tools. One I recommend, and I will create a little tutorial for, is a free tool called Facets, made by Google for machine learning. It makes it really easy to just pick those apart. 

☑ Target link-intent keywords

A couple quick link building tactics for 2020 that will continue to hopefully work very, very well. What I mean by link-intent keywords is your keyword statistics, your keyword facts.

These are searches people naturally want to reference. They want to link to it. They want to cite it in a presentation. If you can build really great content around those link-intent keywords, you can do incredibly well and naturally build links to a website. 

☑ Podcasts

Whether you're a guest or a host on a podcast, it's incredibly easy to get links. It's kind of a fun link building hack. 

☑ Provide unique research with visuals

Andy Crestodina does this so incredibly well. So explore creating your own unique research and not making it too commercial but valuable for users. I know this was a lot.

There's a lot going on in 2020, but I hope some of this is valuable to you. I truly can't wait to hear your thoughts on these recommendations, things you think I missed, things that you would remove or change. Please let us know down below in the comments, and I will see you all soon. Thanks.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[kjt-lawyers]

SEO for 2020 - Whiteboard Friday

Posted by BritneyMuller

It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO?

In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy from this year on into the future.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are talking about SEO in 2020. What does that look like? How have things changed?

Do we need to be optimizing for favicons and BERT? We definitely don't. But here are some of the things that I feel we should be keeping an eye on. 

☑ Cover your bases with foundational SEO

Titles, metas, headers, alt text, site speed, robots.txt, site maps, UX, CRO, Analytics, etc.

To cover your bases with foundational SEO will continue to be incredibly important in 2020, basic things like title tags, meta descriptions, alt, all of the basic SEO 101 things.

There have been some conversations in the industry lately about alt text and things of that nature. When Google is getting so good at figuring out and knowing what's in an image, why would we necessarily need to continue providing alt text?

But you have to remember we need to continue to make the web an accessible place, and so for accessibility purposes we should absolutely continue to do those things. But I do highly suggest you check out Google's Visual API and play around with that to see how good they've actually gotten. It's pretty cool.

☑ Schema markup

FAQ, Breadcrumbs, News, Business Info, etc.

Schema markup will continue to be really important, FAQ schema, breadcrumbs, business info. The News schema that now is occurring in voice results is really interesting. I think we will see this space continue to grow, and you can definitely leverage those different markup types for your website. 

☑ Research what matters for your industry!

Just to keep in mind, there's going to be a lot of articles and research and information coming at you about where things are going, what you should do to prepare, and I want you to take a strategic stance on your industry and what's important in your space.

While I might suggest page speed is going to be really important in 2020, is it for your industry? We should still worry about these things and still continue to improve them. But if you're able to take a clearer look at ranking factors and what appears to be a factor for your specific space, you can better prioritize your fixes and leverage industry information to help you focus.

☑ National SERPs will no longer be reliable

You need to be acquiring localized SERPs and rankings.

This has been the case for a while. We need to localize search results and rankings to get an accurate and clear picture of what's going on in search results. I was going to put E-A-T here and then kind of cross it off.

A lot of people feel E-A-T is a huge factor moving forward. Just for the case of this post, it's always been a factor. It's been that way for the last ten-plus years, and we need to continue doing that stuff despite these various updates. I think it's always been important, and it will continue to be so. 

☑ Write good and useful content for people

While you can't optimize for BERT, you can write better for NLP.

This helps optimize your text for natural language processing. It helps make it more accessible and friendly for BERT. While you can't necessarily optimize for something like BERT, you can just write really great content that people are looking for.

☑ Understand and fulfill searcher intent, and keep in mind that there's oftentimes multi-intent

One thing to think about this space is we've kind of gone from very, very specific keywords to this richer understanding of, okay, what is the intent behind these keywords? How can we organize that and provide even better value and content to our visitors? 

One way to go about that is to consider Google houses the world's data. They know what people are searching for when they look for a particular thing in search. So put your detective glasses on and examine what is it that they are showing for a particular keyword.

Is there a common theme throughout the pages? Tailor your content and your intent to solve for that. You could write the best article in the world on DIY Halloween costumes, but if you're not providing those visual elements that you so clearly see in a Google search result page, you're never going to rank on page 1.

☑ Entity and topical integration baked into your IA

Have a rich understanding of your audience and what they're seeking.

This plays well into entities and topical understanding. Again, we've gone from keywords and now we want to have this richer, better awareness of keyword buckets. 

What are those topical things that people are looking for in your particular space? What are the entities, the people, places, or things that people are investigating in your space, and how can you better organize your website to provide some of those answers and those structures around those different pieces? That's incredibly important, and I look forward to seeing where this goes in 2020. 

☑ Optimize for featured snippets

Featured snippets are not going anywhere. They are here to stay. The best way to do this is to find the keywords that you currently rank on page 1 for that also have a featured snippet box. These are your opportunities. If you're on page 1, you're way more apt to potentially steal or rank for a featured snippet.

One of the best ways to do that is to provide really succinct, beautiful, easy-to-understand summaries, takeaways, etc., kind of mimic what other people are doing, but obviously don't copy or steal any of that. Really fun space to explore and get better at in 2020. 

☑ Invest in visuals

We see Google putting more authority behind visuals, whether it be in search or you name it. It is incredibly valuable for your SEO, whether it be unique images or video content that is organized in a structured way, where Google can provide those sections in that video search result. You can do all sorts of really neat things with visuals. 

☑ Cultivate engagement

This is good anyway, and we should have been doing this before. Gary Illyes was quoted as saying, "Comments are better for on-site engagement than social signals." I will let you interpret that how you will.

But I think it goes to show that engagement and creating this community is still going to be incredibly important moving forward into the future.

☑ Repurpose your content

Blog post → slides → audio → video

This is so important, and it will help you excel even more in 2020 if you find your top-performing web pages and you repurpose them into maybe be a SlideShare, maybe a YouTube video, maybe various pins on Pinterest, or answers on Quora.

You can start to refurbish your content and expand your reach online, which is really exciting. In addition to that, it's also interesting to play around with the idea of providing people options to consume your content. Even with this Whiteboard Friday, we could have an audio version that people could just listen to if they were on their commute. We have the transcription. Provide options for people to consume your content. 

☑ Prune or improve thin or low-quality pages

This has been incredibly powerful for myself and many other SEOs I know in improving the perceived quality of a site. So consider testing and meta no-indexing low-quality, thin pages on a website. Especially larger websites, we see a pretty big impact there. 

☑ Get customer insights!

This will continue to be valuable in understanding your target market. It will be valuable for influencer marketing for all sorts of reasons. One of the incredible tools that are currently available by our Whiteboard Friday extraordinaire, Rand Fishkin, is SparkToro. So you guys have to check that out when it gets released soon. Super exciting. 

☑ Find keyword opportunities in Google Search Console

It's shocking how few people do this and how accessible it is. If you go into your Google Search Console and you export as much data as you can around your queries, your click-through rate, your position, and impressions, you can do some incredible, simple visualizations to find opportunities.

For example, if this is the rank of your keywords and this is the click-through rate, where do you have high click-through rate but low ranking position? What are those opportunity keywords? Incredibly valuable. You can do this in all sorts of tools. One I recommend, and I will create a little tutorial for, is a free tool called Facets, made by Google for machine learning. It makes it really easy to just pick those apart. 

☑ Target link-intent keywords

A couple quick link building tactics for 2020 that will continue to hopefully work very, very well. What I mean by link-intent keywords is your keyword statistics, your keyword facts.

These are searches people naturally want to reference. They want to link to it. They want to cite it in a presentation. If you can build really great content around those link-intent keywords, you can do incredibly well and naturally build links to a website. 

☑ Podcasts

Whether you're a guest or a host on a podcast, it's incredibly easy to get links. It's kind of a fun link building hack. 

☑ Provide unique research with visuals

Andy Crestodina does this so incredibly well. So explore creating your own unique research and not making it too commercial but valuable for users. I know this was a lot.

There's a lot going on in 2020, but I hope some of this is valuable to you. I truly can't wait to hear your thoughts on these recommendations, things you think I missed, things that you would remove or change. Please let us know down below in the comments, and I will see you all soon. Thanks.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[gamebazu]

SEO for 2020 - Whiteboard Friday

Posted by BritneyMuller

It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO?

In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy from this year on into the future.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are talking about SEO in 2020. What does that look like? How have things changed?

Do we need to be optimizing for favicons and BERT? We definitely don't. But here are some of the things that I feel we should be keeping an eye on. 

☑ Cover your bases with foundational SEO

Titles, metas, headers, alt text, site speed, robots.txt, site maps, UX, CRO, Analytics, etc.

To cover your bases with foundational SEO will continue to be incredibly important in 2020, basic things like title tags, meta descriptions, alt, all of the basic SEO 101 things.

There have been some conversations in the industry lately about alt text and things of that nature. When Google is getting so good at figuring out and knowing what's in an image, why would we necessarily need to continue providing alt text?

But you have to remember we need to continue to make the web an accessible place, and so for accessibility purposes we should absolutely continue to do those things. But I do highly suggest you check out Google's Visual API and play around with that to see how good they've actually gotten. It's pretty cool.

☑ Schema markup

FAQ, Breadcrumbs, News, Business Info, etc.

Schema markup will continue to be really important, FAQ schema, breadcrumbs, business info. The News schema that now is occurring in voice results is really interesting. I think we will see this space continue to grow, and you can definitely leverage those different markup types for your website. 

☑ Research what matters for your industry!

Just to keep in mind, there's going to be a lot of articles and research and information coming at you about where things are going, what you should do to prepare, and I want you to take a strategic stance on your industry and what's important in your space.

While I might suggest page speed is going to be really important in 2020, is it for your industry? We should still worry about these things and still continue to improve them. But if you're able to take a clearer look at ranking factors and what appears to be a factor for your specific space, you can better prioritize your fixes and leverage industry information to help you focus.

☑ National SERPs will no longer be reliable

You need to be acquiring localized SERPs and rankings.

This has been the case for a while. We need to localize search results and rankings to get an accurate and clear picture of what's going on in search results. I was going to put E-A-T here and then kind of cross it off.

A lot of people feel E-A-T is a huge factor moving forward. Just for the case of this post, it's always been a factor. It's been that way for the last ten-plus years, and we need to continue doing that stuff despite these various updates. I think it's always been important, and it will continue to be so. 

☑ Write good and useful content for people

While you can't optimize for BERT, you can write better for NLP.

This helps optimize your text for natural language processing. It helps make it more accessible and friendly for BERT. While you can't necessarily optimize for something like BERT, you can just write really great content that people are looking for.

☑ Understand and fulfill searcher intent, and keep in mind that there's oftentimes multi-intent

One thing to think about this space is we've kind of gone from very, very specific keywords to this richer understanding of, okay, what is the intent behind these keywords? How can we organize that and provide even better value and content to our visitors? 

One way to go about that is to consider Google houses the world's data. They know what people are searching for when they look for a particular thing in search. So put your detective glasses on and examine what is it that they are showing for a particular keyword.

Is there a common theme throughout the pages? Tailor your content and your intent to solve for that. You could write the best article in the world on DIY Halloween costumes, but if you're not providing those visual elements that you so clearly see in a Google search result page, you're never going to rank on page 1.

☑ Entity and topical integration baked into your IA

Have a rich understanding of your audience and what they're seeking.

This plays well into entities and topical understanding. Again, we've gone from keywords and now we want to have this richer, better awareness of keyword buckets. 

What are those topical things that people are looking for in your particular space? What are the entities, the people, places, or things that people are investigating in your space, and how can you better organize your website to provide some of those answers and those structures around those different pieces? That's incredibly important, and I look forward to seeing where this goes in 2020. 

☑ Optimize for featured snippets

Featured snippets are not going anywhere. They are here to stay. The best way to do this is to find the keywords that you currently rank on page 1 for that also have a featured snippet box. These are your opportunities. If you're on page 1, you're way more apt to potentially steal or rank for a featured snippet.

One of the best ways to do that is to provide really succinct, beautiful, easy-to-understand summaries, takeaways, etc., kind of mimic what other people are doing, but obviously don't copy or steal any of that. Really fun space to explore and get better at in 2020. 

☑ Invest in visuals

We see Google putting more authority behind visuals, whether it be in search or you name it. It is incredibly valuable for your SEO, whether it be unique images or video content that is organized in a structured way, where Google can provide those sections in that video search result. You can do all sorts of really neat things with visuals. 

☑ Cultivate engagement

This is good anyway, and we should have been doing this before. Gary Illyes was quoted as saying, "Comments are better for on-site engagement than social signals." I will let you interpret that how you will.

But I think it goes to show that engagement and creating this community is still going to be incredibly important moving forward into the future.

☑ Repurpose your content

Blog post → slides → audio → video

This is so important, and it will help you excel even more in 2020 if you find your top-performing web pages and you repurpose them into maybe be a SlideShare, maybe a YouTube video, maybe various pins on Pinterest, or answers on Quora.

You can start to refurbish your content and expand your reach online, which is really exciting. In addition to that, it's also interesting to play around with the idea of providing people options to consume your content. Even with this Whiteboard Friday, we could have an audio version that people could just listen to if they were on their commute. We have the transcription. Provide options for people to consume your content. 

☑ Prune or improve thin or low-quality pages

This has been incredibly powerful for myself and many other SEOs I know in improving the perceived quality of a site. So consider testing and meta no-indexing low-quality, thin pages on a website. Especially larger websites, we see a pretty big impact there. 

☑ Get customer insights!

This will continue to be valuable in understanding your target market. It will be valuable for influencer marketing for all sorts of reasons. One of the incredible tools that are currently available by our Whiteboard Friday extraordinaire, Rand Fishkin, is SparkToro. So you guys have to check that out when it gets released soon. Super exciting. 

☑ Find keyword opportunities in Google Search Console

It's shocking how few people do this and how accessible it is. If you go into your Google Search Console and you export as much data as you can around your queries, your click-through rate, your position, and impressions, you can do some incredible, simple visualizations to find opportunities.

For example, if this is the rank of your keywords and this is the click-through rate, where do you have high click-through rate but low ranking position? What are those opportunity keywords? Incredibly valuable. You can do this in all sorts of tools. One I recommend, and I will create a little tutorial for, is a free tool called Facets, made by Google for machine learning. It makes it really easy to just pick those apart. 

☑ Target link-intent keywords

A couple quick link building tactics for 2020 that will continue to hopefully work very, very well. What I mean by link-intent keywords is your keyword statistics, your keyword facts.

These are searches people naturally want to reference. They want to link to it. They want to cite it in a presentation. If you can build really great content around those link-intent keywords, you can do incredibly well and naturally build links to a website. 

☑ Podcasts

Whether you're a guest or a host on a podcast, it's incredibly easy to get links. It's kind of a fun link building hack. 

☑ Provide unique research with visuals

Andy Crestodina does this so incredibly well. So explore creating your own unique research and not making it too commercial but valuable for users. I know this was a lot.

There's a lot going on in 2020, but I hope some of this is valuable to you. I truly can't wait to hear your thoughts on these recommendations, things you think I missed, things that you would remove or change. Please let us know down below in the comments, and I will see you all soon. Thanks.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

https://ift.tt/2OgsHZt

[theinjectlikes2]

SEO for 2020 - Whiteboard Friday

Posted by BritneyMuller

It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO?

In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy from this year on into the future.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are talking about SEO in 2020. What does that look like? How have things changed?

Do we need to be optimizing for favicons and BERT? We definitely don't. But here are some of the things that I feel we should be keeping an eye on. 

☑ Cover your bases with foundational SEO

Titles, metas, headers, alt text, site speed, robots.txt, site maps, UX, CRO, Analytics, etc.

To cover your bases with foundational SEO will continue to be incredibly important in 2020, basic things like title tags, meta descriptions, alt, all of the basic SEO 101 things.

There have been some conversations in the industry lately about alt text and things of that nature. When Google is getting so good at figuring out and knowing what's in an image, why would we necessarily need to continue providing alt text?

But you have to remember we need to continue to make the web an accessible place, and so for accessibility purposes we should absolutely continue to do those things. But I do highly suggest you check out Google's Visual API and play around with that to see how good they've actually gotten. It's pretty cool.

☑ Schema markup

FAQ, Breadcrumbs, News, Business Info, etc.

Schema markup will continue to be really important, FAQ schema, breadcrumbs, business info. The News schema that now is occurring in voice results is really interesting. I think we will see this space continue to grow, and you can definitely leverage those different markup types for your website. 

☑ Research what matters for your industry!

Just to keep in mind, there's going to be a lot of articles and research and information coming at you about where things are going, what you should do to prepare, and I want you to take a strategic stance on your industry and what's important in your space.

While I might suggest page speed is going to be really important in 2020, is it for your industry? We should still worry about these things and still continue to improve them. But if you're able to take a clearer look at ranking factors and what appears to be a factor for your specific space, you can better prioritize your fixes and leverage industry information to help you focus.

☑ National SERPs will no longer be reliable

You need to be acquiring localized SERPs and rankings.

This has been the case for a while. We need to localize search results and rankings to get an accurate and clear picture of what's going on in search results. I was going to put E-A-T here and then kind of cross it off.

A lot of people feel E-A-T is a huge factor moving forward. Just for the case of this post, it's always been a factor. It's been that way for the last ten-plus years, and we need to continue doing that stuff despite these various updates. I think it's always been important, and it will continue to be so. 

☑ Write good and useful content for people

While you can't optimize for BERT, you can write better for NLP.

This helps optimize your text for natural language processing. It helps make it more accessible and friendly for BERT. While you can't necessarily optimize for something like BERT, you can just write really great content that people are looking for.

☑ Understand and fulfill searcher intent, and keep in mind that there's oftentimes multi-intent

One thing to think about this space is we've kind of gone from very, very specific keywords to this richer understanding of, okay, what is the intent behind these keywords? How can we organize that and provide even better value and content to our visitors? 

One way to go about that is to consider Google houses the world's data. They know what people are searching for when they look for a particular thing in search. So put your detective glasses on and examine what is it that they are showing for a particular keyword.

Is there a common theme throughout the pages? Tailor your content and your intent to solve for that. You could write the best article in the world on DIY Halloween costumes, but if you're not providing those visual elements that you so clearly see in a Google search result page, you're never going to rank on page 1.

☑ Entity and topical integration baked into your IA

Have a rich understanding of your audience and what they're seeking.

This plays well into entities and topical understanding. Again, we've gone from keywords and now we want to have this richer, better awareness of keyword buckets. 

What are those topical things that people are looking for in your particular space? What are the entities, the people, places, or things that people are investigating in your space, and how can you better organize your website to provide some of those answers and those structures around those different pieces? That's incredibly important, and I look forward to seeing where this goes in 2020. 

☑ Optimize for featured snippets

Featured snippets are not going anywhere. They are here to stay. The best way to do this is to find the keywords that you currently rank on page 1 for that also have a featured snippet box. These are your opportunities. If you're on page 1, you're way more apt to potentially steal or rank for a featured snippet.

One of the best ways to do that is to provide really succinct, beautiful, easy-to-understand summaries, takeaways, etc., kind of mimic what other people are doing, but obviously don't copy or steal any of that. Really fun space to explore and get better at in 2020. 

☑ Invest in visuals

We see Google putting more authority behind visuals, whether it be in search or you name it. It is incredibly valuable for your SEO, whether it be unique images or video content that is organized in a structured way, where Google can provide those sections in that video search result. You can do all sorts of really neat things with visuals. 

☑ Cultivate engagement

This is good anyway, and we should have been doing this before. Gary Illyes was quoted as saying, "Comments are better for on-site engagement than social signals." I will let you interpret that how you will.

But I think it goes to show that engagement and creating this community is still going to be incredibly important moving forward into the future.

☑ Repurpose your content

Blog post → slides → audio → video

This is so important, and it will help you excel even more in 2020 if you find your top-performing web pages and you repurpose them into maybe be a SlideShare, maybe a YouTube video, maybe various pins on Pinterest, or answers on Quora.

You can start to refurbish your content and expand your reach online, which is really exciting. In addition to that, it's also interesting to play around with the idea of providing people options to consume your content. Even with this Whiteboard Friday, we could have an audio version that people could just listen to if they were on their commute. We have the transcription. Provide options for people to consume your content. 

☑ Prune or improve thin or low-quality pages

This has been incredibly powerful for myself and many other SEOs I know in improving the perceived quality of a site. So consider testing and meta no-indexing low-quality, thin pages on a website. Especially larger websites, we see a pretty big impact there. 

☑ Get customer insights!

This will continue to be valuable in understanding your target market. It will be valuable for influencer marketing for all sorts of reasons. One of the incredible tools that are currently available by our Whiteboard Friday extraordinaire, Rand Fishkin, is SparkToro. So you guys have to check that out when it gets released soon. Super exciting. 

☑ Find keyword opportunities in Google Search Console

It's shocking how few people do this and how accessible it is. If you go into your Google Search Console and you export as much data as you can around your queries, your click-through rate, your position, and impressions, you can do some incredible, simple visualizations to find opportunities.

For example, if this is the rank of your keywords and this is the click-through rate, where do you have high click-through rate but low ranking position? What are those opportunity keywords? Incredibly valuable. You can do this in all sorts of tools. One I recommend, and I will create a little tutorial for, is a free tool called Facets, made by Google for machine learning. It makes it really easy to just pick those apart. 

☑ Target link-intent keywords

A couple quick link building tactics for 2020 that will continue to hopefully work very, very well. What I mean by link-intent keywords is your keyword statistics, your keyword facts.

These are searches people naturally want to reference. They want to link to it. They want to cite it in a presentation. If you can build really great content around those link-intent keywords, you can do incredibly well and naturally build links to a website. 

☑ Podcasts

Whether you're a guest or a host on a podcast, it's incredibly easy to get links. It's kind of a fun link building hack. 

☑ Provide unique research with visuals

Andy Crestodina does this so incredibly well. So explore creating your own unique research and not making it too commercial but valuable for users. I know this was a lot.

There's a lot going on in 2020, but I hope some of this is valuable to you. I truly can't wait to hear your thoughts on these recommendations, things you think I missed, things that you would remove or change. Please let us know down below in the comments, and I will see you all soon. Thanks.

Video transcription by Speechpad.com

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SEO for 2020 - Whiteboard Friday

Posted by BritneyMuller

It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO?

In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy from this year on into the future.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are talking about SEO in 2020. What does that look like? How have things changed?

Do we need to be optimizing for favicons and BERT? We definitely don't. But here are some of the things that I feel we should be keeping an eye on. 

☑ Cover your bases with foundational SEO

Titles, metas, headers, alt text, site speed, robots.txt, site maps, UX, CRO, Analytics, etc.

To cover your bases with foundational SEO will continue to be incredibly important in 2020, basic things like title tags, meta descriptions, alt, all of the basic SEO 101 things.

There have been some conversations in the industry lately about alt text and things of that nature. When Google is getting so good at figuring out and knowing what's in an image, why would we necessarily need to continue providing alt text?

But you have to remember we need to continue to make the web an accessible place, and so for accessibility purposes we should absolutely continue to do those things. But I do highly suggest you check out Google's Visual API and play around with that to see how good they've actually gotten. It's pretty cool.

☑ Schema markup

FAQ, Breadcrumbs, News, Business Info, etc.

Schema markup will continue to be really important, FAQ schema, breadcrumbs, business info. The News schema that now is occurring in voice results is really interesting. I think we will see this space continue to grow, and you can definitely leverage those different markup types for your website. 

☑ Research what matters for your industry!

Just to keep in mind, there's going to be a lot of articles and research and information coming at you about where things are going, what you should do to prepare, and I want you to take a strategic stance on your industry and what's important in your space.

While I might suggest page speed is going to be really important in 2020, is it for your industry? We should still worry about these things and still continue to improve them. But if you're able to take a clearer look at ranking factors and what appears to be a factor for your specific space, you can better prioritize your fixes and leverage industry information to help you focus.

☑ National SERPs will no longer be reliable

You need to be acquiring localized SERPs and rankings.

This has been the case for a while. We need to localize search results and rankings to get an accurate and clear picture of what's going on in search results. I was going to put E-A-T here and then kind of cross it off.

A lot of people feel E-A-T is a huge factor moving forward. Just for the case of this post, it's always been a factor. It's been that way for the last ten-plus years, and we need to continue doing that stuff despite these various updates. I think it's always been important, and it will continue to be so. 

☑ Write good and useful content for people

While you can't optimize for BERT, you can write better for NLP.

This helps optimize your text for natural language processing. It helps make it more accessible and friendly for BERT. While you can't necessarily optimize for something like BERT, you can just write really great content that people are looking for.

☑ Understand and fulfill searcher intent, and keep in mind that there's oftentimes multi-intent

One thing to think about this space is we've kind of gone from very, very specific keywords to this richer understanding of, okay, what is the intent behind these keywords? How can we organize that and provide even better value and content to our visitors? 

One way to go about that is to consider Google houses the world's data. They know what people are searching for when they look for a particular thing in search. So put your detective glasses on and examine what is it that they are showing for a particular keyword.

Is there a common theme throughout the pages? Tailor your content and your intent to solve for that. You could write the best article in the world on DIY Halloween costumes, but if you're not providing those visual elements that you so clearly see in a Google search result page, you're never going to rank on page 1.

☑ Entity and topical integration baked into your IA

Have a rich understanding of your audience and what they're seeking.

This plays well into entities and topical understanding. Again, we've gone from keywords and now we want to have this richer, better awareness of keyword buckets. 

What are those topical things that people are looking for in your particular space? What are the entities, the people, places, or things that people are investigating in your space, and how can you better organize your website to provide some of those answers and those structures around those different pieces? That's incredibly important, and I look forward to seeing where this goes in 2020. 

☑ Optimize for featured snippets

Featured snippets are not going anywhere. They are here to stay. The best way to do this is to find the keywords that you currently rank on page 1 for that also have a featured snippet box. These are your opportunities. If you're on page 1, you're way more apt to potentially steal or rank for a featured snippet.

One of the best ways to do that is to provide really succinct, beautiful, easy-to-understand summaries, takeaways, etc., kind of mimic what other people are doing, but obviously don't copy or steal any of that. Really fun space to explore and get better at in 2020. 

☑ Invest in visuals

We see Google putting more authority behind visuals, whether it be in search or you name it. It is incredibly valuable for your SEO, whether it be unique images or video content that is organized in a structured way, where Google can provide those sections in that video search result. You can do all sorts of really neat things with visuals. 

☑ Cultivate engagement

This is good anyway, and we should have been doing this before. Gary Illyes was quoted as saying, "Comments are better for on-site engagement than social signals." I will let you interpret that how you will.

But I think it goes to show that engagement and creating this community is still going to be incredibly important moving forward into the future.

☑ Repurpose your content

Blog post → slides → audio → video

This is so important, and it will help you excel even more in 2020 if you find your top-performing web pages and you repurpose them into maybe be a SlideShare, maybe a YouTube video, maybe various pins on Pinterest, or answers on Quora.

You can start to refurbish your content and expand your reach online, which is really exciting. In addition to that, it's also interesting to play around with the idea of providing people options to consume your content. Even with this Whiteboard Friday, we could have an audio version that people could just listen to if they were on their commute. We have the transcription. Provide options for people to consume your content. 

☑ Prune or improve thin or low-quality pages

This has been incredibly powerful for myself and many other SEOs I know in improving the perceived quality of a site. So consider testing and meta no-indexing low-quality, thin pages on a website. Especially larger websites, we see a pretty big impact there. 

☑ Get customer insights!

This will continue to be valuable in understanding your target market. It will be valuable for influencer marketing for all sorts of reasons. One of the incredible tools that are currently available by our Whiteboard Friday extraordinaire, Rand Fishkin, is SparkToro. So you guys have to check that out when it gets released soon. Super exciting. 

☑ Find keyword opportunities in Google Search Console

It's shocking how few people do this and how accessible it is. If you go into your Google Search Console and you export as much data as you can around your queries, your click-through rate, your position, and impressions, you can do some incredible, simple visualizations to find opportunities.

For example, if this is the rank of your keywords and this is the click-through rate, where do you have high click-through rate but low ranking position? What are those opportunity keywords? Incredibly valuable. You can do this in all sorts of tools. One I recommend, and I will create a little tutorial for, is a free tool called Facets, made by Google for machine learning. It makes it really easy to just pick those apart. 

☑ Target link-intent keywords

A couple quick link building tactics for 2020 that will continue to hopefully work very, very well. What I mean by link-intent keywords is your keyword statistics, your keyword facts.

These are searches people naturally want to reference. They want to link to it. They want to cite it in a presentation. If you can build really great content around those link-intent keywords, you can do incredibly well and naturally build links to a website. 

☑ Podcasts

Whether you're a guest or a host on a podcast, it's incredibly easy to get links. It's kind of a fun link building hack. 

☑ Provide unique research with visuals

Andy Crestodina does this so incredibly well. So explore creating your own unique research and not making it too commercial but valuable for users. I know this was a lot.

There's a lot going on in 2020, but I hope some of this is valuable to you. I truly can't wait to hear your thoughts on these recommendations, things you think I missed, things that you would remove or change. Please let us know down below in the comments, and I will see you all soon. Thanks.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!