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India’s largest airline IndiGo has appointed Maxposure Media Group to ‘refresh’ and publish Hello 6E, the on-board retail magazine of the airline. In the all-new look, the inflight magazine will speak directly to IndiGo’s ever-increasing passenger base with fast-paced trendy features and inspiring and engaging stories, apart from the present merchandise and menu pages, in an all-new quirky design. Following the concept of “one airline, one magazine”, the October launch will have the same Hello 6E Magazine available in all IndiGo’s domestic and international flights all across the world.
The inflight magazine of IndiGo aims to set new trends through its quirky and effective design and engaging rich content for its travellers. The magazine will offer new and inspiring articles related to travel, lifestyle, wellness, sports and adventure, personalities, theatre and movies, art, culture & heritage and trending news in and around. The magazine’s enriching content, specially curated to target an upwardly mobile global audience, will have a universal appeal and every issue will have one article in an international language. As a mouthpiece of the brand, the magazine will showcase the latest updates, menu & merchandise of the airline along with crew integrated content.
IndiGo is India’s largest low-cost airline in terms of passengers carried and fleet size, with almost 50% domestic market share as of August 2019. The only airline in India with more than a decade of profitable operations, IndiGo offers its leisure and business travellers an on-time, courteous and hassle-free service and affordable flying experience consistently.
For brand monetisation, Maxposure uses expertise to strategise and create compelling conversations around a brand, increasing its Influence and reaching the desired target audience, regardless of channel or device. We create unique partnerships with our clients from various sectors like aviation, automobile, retail & banking, hospitality, FMCGs, and Government bodies.
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#maxposure#Maxposure Media#Maxposure Media Group#Content to ROI#content marketing#original content#exclusive content#content moderation#digital content
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In-Flight Advertising Market To Witness Significant Incremental Opportunity During 2020 – 2027
In-Flight Advertising Market Overview:
In-flight advertisings are good way to promote products and, for airlines, it’s a method to earn more revenues. The in-flight magazine advertising is expected to flourish as the number of flights are increasing and it could achieve 11.17% CAGR during the forecast period (2016-2023). Market Research Future (MRFR) in the report on the same market declared possibilities that could take the global market beyond the expected valuation line.
The in-flight advertising market is to gain from various advents of digital media, booming tourism industry, and hike in airline passenger numbers. In addition, airlines are trying to profit more from advertising to meet their financial crunch which is also providing much scope for the advertising companies to join the bandwagon. It is further benefitting from the blend of sight, sound, and motion technologies. The In-Flight Advertising Market to gain more from engagement and interactions with customers.
Competitive Landscape:
Several influential companies in the in-flight advertising market are actively participating due to the possibilities of earning more revenues. In the process, they are employing strategies that include merger, acquisition, product launch, innovation, and other methods. For individual progress, these strategies are essential but thy also take the market, as a whole, ahead. MRFR has listed some in their report to understand the trend that is going on and can impact the coming years. These companies are Global Eagle, Zagoren Collective, Panasonic Avionics Corporation, EAM Advertising LLC, IMM International, INK, MaXposure Media Group (I) Pvt. Ltd., Atin OOH, Global Onboard Partners, and Blue Mushroom.
In May 2019, Korean Air and Delta Air Lines started collaborating on advertising campaigns to promote their flight benefits in both South Korea and the U.S. This is an endeavor to celebrate their one year collaboration. The endeavor would ensure more focus on in-flight advertising and propel the market growth.
Segmentation:
The recent MRFR report deals with a detailed analysis of the global in-flight advertising market by segmenting it on the grounds of product and aircraft type. It is further backed by volume-wise and value-wise understanding of the available data.
Based on the product, the in-flight advertising market is segmented into baggage tags, in-flight apps, display systems, inflight magazines, and others (boarding passes, seatback tray tables, overhead bins, and aircraft wrap). The inflight magazines are gaining grounds as long travels allow passengers to read and get information from such magazines.
Based on the aircraft type, the in-flight advertising market includes business aircraft and passenger aircraft. The passenger aircraft segment is on a fast-track mode as that gets a wider passenger base.
Regional Analysis:
MRFR in their recent analysis of the global in-flight advertising market focused on North America, Europe, Asia Pacific (APAC), Latin America, and the Middle East & Africa (MEA). This analysis primarily focuses on descriptions to unearth demographic challenges the market faces in these regions.
The APAC market has several emerging economies in the region and it banks mostly on the small and medium widebody aircraft. Several such airlines have stepped in like Indigo, Tigerair Singapore, Tigerair Australia, and Air Asia, to capitalize on these lucrative opportunities and partnered with in-flight advertising firms in this region. Existing firms like Atin OOH and Maxposure Media Group are also inspiring growth of this market in the region. The rise in aircrafts in use could reach to 16,000 by 2035, which can boost the regional market.
Of late, the MEA region is witnessing substantial growth due to surge in expenditure of air travel and burgeoning tourism industry. The local airlines like Emirates, Qatar Airways, and Etihad Airlines, are benefitting much from the position of the region at the crossroads of Europe and the APAC. The air traffic in the region is bolstering in-flight advertising market.
Latin American market is also expected to bolster this market as its blooming tourism industry is ready to invite more people. Intake of such flights are expected to raise the level of commitment from advertisers which would ensure better growth prospects.
Global Inflight Advertising Market Research Report: Information by Product (Inflight Magazines, Display Systems, Baggage Tags, In-Flight Apps and others), Aircraft Type (Business Aircraft and Passenger Aircraft) and Region (North America, Europe, Asia-Pacific, Middle East & Africa and Latin America) - Forecast till 2027 @https://www.marketresearchfuture.com/reports/inflight-advertising-market-5299
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#In-FlightAdvertisingMarket Growth#In-FlightAdvertisingMarket Trends#In-FlightAdvertisingMarket Size#In-FlightAdvertisingMarket#In-FlightAdvertisingMarket Opportunity#In-FlightAdvertisingMarket Reportanalysis
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Inflight Advertising Market Research Report- Opportunities & Challenges in Near Future with Different Segments, Forecast- 2027
The leading market players in the global Inflight Advertising market primarily include Panasonic Avionics Corporation, Global Eagle, IMM International, EAM Advertising LLC, MaXposure Media Group (I) Pvt. Ltd., INK, Global Onboard Partners, Atin OOH, Zagoren Collective, and Blue Mushroom.
Inflight Advertising Market – Market Overview
The inflight advertising market has witnessed the advent of new technologies and techniques of advertising off late. Development of Inflight apps, Wi-Fi based entertainment systems, live television and e commerce platforms has enabled firms to aggressively advertise targeted customers. Interactive interfaces of display screens and live televisions expose passengers to the world of inflight advertising and abridging the gap between potential customers and advertisers.
In the current scenario, every industry has been impacted by the massive technology change that have occurred over the past decade. In case of airlines, about 70% of the companies have stopped offering printed media on-board or are planning to stop offering the print media in next 5 years. Thus, digital media and advertising techniques are expected to have a positive impact on the inflight advertising market, disguising advertisements in the form of entertainment and making potential customers more accessible to the firms.
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Inflight Advertising Market – Competitive Analysis
The global in-flight advertising market is characterized by the presence of many global, regional, and local vendors. The market is highly competitive with all the players competing to gain market share. Intense competition, rapid advances in technology, frequent changes in government policies, and environmental regulations are key factors that confront market growth. The vendors compete based on cost, product quality, reliability, and aftermarket service. It is crucial for the vendors to provide cost-efficient and high-quality in-flight advertising services, in order to survive and succeed in an intensely competitive market environment.
The growth of the market vendors is dependent on the market conditions, government support, and industry development. Thus, the vendors should focus on expanding geographically and improving services. Emirates Group (UAE), Panasonic Avionics Corporation (U.S.), IMM International (France), EAM Advertising LLC (U.S.), Maxposure Media Group (India), InterAir Media (U.S.), INK (U.K.), Global Onboard Partners (U.S.), Atin OOH (India), Zagoren Collective (U.S.), and Blue Mushroom (India) are the major companies in the market, which compete in terms of availability, quality, price, and technology. They primarily focus on the development of sophisticated In-Flight Advertising. Although the international players are dominating the market, regional and foreign players with small market shares also have a presence. The international players may strengthen their presence worldwide through acquisitions during the forecast period. It has also been forecast that improvement of the global economic scenario combined with efforts to enhance infrastructure in emerging nations, is fueling the market growth, thereby making it an ideal time to launch new In-Flight Advertising and increase the global market share.
Industry/ Innovation/ Related News:
September 2017:- Panasonic Avionics, in collaboration with DISH, announced the delivery of live television with fifteen channels to selected Southwest Airlines flights across the U.S.
July 2017:- Ink had a partnership with Virgin Atlantic so as to revamp the inflight magazine Vera and also to increase the media sales.
Inflight Advertising Market – Segments
For the convenience of the report and enhanced understanding; the Inflight Advertising market is segmented in to three key dynamics:
Segmentation by Product: Inflight magazines, Display Systems, Baggage Tags, In-flight Apps, and Others (Overhead Bins, Seatback Tray Tables, Boarding Passes, and Aircraft Wrap)
Segmentation by Aircraft Type: Business Aircraft and Passenger Aircraft.
Segmentation by Regions: Comprises Geographical regions –North America, Europe, Asia Pacific, Middle East and Africa, and South America.
Inflight Advertising Market – Regional Analysis
North America is the leading regions in the In-Flight Advertising market. The sheering existence of major in-flight advertising firms such as Global Onboard Partners and Zagoren Collective, in this region, combined with the availability of sophisticated technology to deliver in-flight advertisements through various mediums, result in this region being the leading region in the in-flight advertising. Therefore, in 2016, North America had an overall share of 33.53% of the inflight advertising market. Moreover, it is expected that approximately 10,000 aircraft would be in service in the region by 2035, which would create an opportunity for the major and prominent advertising companies of the region
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NOTE: Our Team of Researchers are Studying Covid19 and its Impact on Various Industry Verticals and wherever required we will be considering Covid19 Footprints for Better Analysis of Market and Industries. Cordially get in Touch for More Details.
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The harder you push yourself, the best you receive. Saurav Goswami is setting up a benchmark for Mass Comm. students and working at Maxposure Media Group as Senior Video Editor. Join BFIT Group of Institution Dehradun today to pursue your dream career. #BFITians #BFITDoon (at BFIT Group of Institution Dehradun) https://www.instagram.com/p/CAM0fDEA-NH/?igshid=6obe0jholobl
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FHM India (For Him Magazine) is India’s version published by Maxposure Media Group Company in July 2010 acquired the license of FHM India. It is the Men’s Lifestyle Categories for girls, it is the largest selling magazine in India. FHM is published has 28 editions. They proudly published in 23 languages across the 40 countries in the world.
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Real Estate Agency 2019 Singapore
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Senior Associate Group Director
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Associate District Director
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#Air India Magazine Advertising#InFlight magazineAdvertising#Shubh yatra#Maxposure#Maxposure Media#Maxposure Media Group#Content to ROI#Magazines Advrtising
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Space Saver Mini Gardens Practical Information ,check out my article in latest issue of Trujetter Mar-Apr 2017 bimonthly #Inflightmagazine #Trujetter #thankyoutrujetter #loveyouneelamsingh #mywordsinprint #gardencaresimplified #ontopofworldfeelings #Maxposure
#maxposure#thankyoutrujetter#gardencaresimplified#loveyouneelamsingh#ontopofworldfeelings#inflightmagazine#trujetter#mywordsinprint
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Inflight Advertising Market Analysis And Key Business Strategies by Leading Players 2020-2024
May 14, 2020: In this report, the global Inflight Advertising market is valued at USD XX million in 2020 and is projected to reach USD XX million by the end of 2024, growing at a CAGR of XX% during the period 2020 to 2024. Inflight advertising has always been effective, thanks to a captive audience, but taking it to the next level could well be the best move yet. In the context of China-US trade war and global economic volatility and uncertainty, it will have a big influence on this market. Inflight Advertising Report by Material, Application, and Geography - Global Forecast to 2023 is a professional and comprehensive research report on the world's major regional market conditions, focusing on the main regions (North America, Europe and Asia-Pacific) and the main countries (United States, Germany, United Kingdom, Japan, South Korea and China). Request a Free Sample Copy of this Report @ https://www.radiantinsights.com/research/global-inflight-advertising-market-research-report-2020-2024/request-sample The report firstly introduced the Inflight Advertising basics: definitions, classifications, applications and market overview; product specifications; manufacturing processes; cost structures, raw materials and so on. Then it analyzed the world's main region market conditions, including the product price, profit, capacity, production, supply, demand and market growth rate and forecast etc. In the end, the report introduced new project SWOT analysis, investment feasibility analysis, and investment return analysis. The major players profiled in this report include: • Global Eagle • Panasonic Avionics Corporation • IMM International • MaXposure Media Group (I) Pvt. Ltd. • EAM Advertising LLC • INK • Atin OOH • Global Onboard Partners • Blue Mushroom • The Zagoren Collective The end users/applications and product categories analysis: On the basis of product, this report displays the sales volume, revenue (Million USD), product price, market share and growth rate of each type, primarily split into- • Display Systems • Inflight Magazines • Inflight Apps • Baggage Tags On the basis on the end users/applications, this report focuses on the status and outlook for major applications/end users, sales volume, market share and growth rate of Inflight Advertising for each application, including- • Business Aircraft • Passenger Aircraft Download Full Research Report @ https://www.radiantinsights.com/research/global-inflight-advertising-market-research-report-2020-2024 Table of Contents Part I Inflight Advertising Industry Overview Chapter One Inflight Advertising Industry Overview 1.1 Inflight Advertising Definition 1.2 Inflight Advertising Classification Analysis 1.2.1 Inflight Advertising Main Classification Analysis 1.2.2 Inflight Advertising Main Classification Share Analysis 1.3 Inflight Advertising Application Analysis 1.3.1 Inflight Advertising Main Application Analysis 1.3.2 Inflight Advertising Main Application Share Analysis 1.4 Inflight Advertising Industry Chain Structure Analysis 1.5 Inflight Advertising Industry Development Overview 1.5.1 Inflight Advertising Product History Development Overview 1.5.1 Inflight Advertising Product Market Development Overview 1.6 Inflight Advertising Global Market Comparison Analysis 1.6.1 Inflight Advertising Global Import Market Analysis 1.6.2 Inflight Advertising Global Export Market Analysis 1.6.3 Inflight Advertising Global Main Region Market Analysis 1.6.4 Inflight Advertising Global Market Comparison Analysis 1.6.5 Inflight Advertising Global Market Development Trend Analysis Chapter Two Inflight Advertising Up and Down Stream Industry Analysis 2.1 Upstream Raw Materials Analysis 2.1.1 Proportion of Manufacturing Cost 2.1.2 Manufacturing Cost Structure of Inflight Advertising Analysis 2.2 Down Stream Market Analysis 2.2.1 Down Stream Market Analysis 2.2.2 Down Stream Demand Analysis 2.2.3 Down Stream Market Trend Analysis About Radiant Insights: At Radiant Insights, we work with the aim to reach the highest levels of customer satisfaction. Our representatives strive to understand diverse client requirements and cater to the same with the most innovative and functional solutions. Media Contact: Michelle Thoras. Corporate Sales Specialist Radiant Insights, Inc. Phone: +1-415-349-0054 Toll Free: 1-888-928-9744 Email: [email protected] Web: https://www.radiantinsights.com/
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FHM India (For Him Magazine) is India’s version published by Maxposure Media Group Company in July 2010 acquired the license of FHM India. It is the Men’s Lifestyle Categories for girls, it is the largest selling magazine in India. FHM is published has 28 editions. They proudly published in 23 languages across the 40 countries in the world.
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Maxposure is one of the largest content marketing companies in the world offering brands seamless omnichannel solutions. Founded in 2006 in Coral Gables, Florida, today, it has operations in USA, Singapore, Bangladesh, India, UAE, Thailand, Malaysia and Bahrain. Maxposure is built on four pillars; Content Strategy, Content Creation & Distribution, Content Monetization, Results & Analytics. At Maxposure, we offer content that ranges from video, digital, mobile, social media, print, brand shoots, brand events, augmented reality & artificial intelligence. With our award-winning team of content creators, designers, strategy planners and marketers, we help brands communicate & engage effectively with their audience. We have also successfully helped brands monetize content, thereby achieving higher ROI. We use our expertise to strategize and create compelling conversations around a brand, increasing its Influence and reaching the desired target audience, regardless of channel or device. We create unique partnerships with our clients from various sectors like aviation, automobile, retail & banking, hospitality, FMCGs, and government bodies. We create content in 17 global languages, which is consumed in over 170 countries around the world. At Maxposure, we don’t just do good work. We evolve, we adapt and we succeed!
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