#master in digital marketing

[anjali-033]

Mastery In Digital Marketing

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[thepastisalreadywritten]

(CNN) — Jack Latham was on a mission to photograph farms in Vietnam — not the country’s sprawling plantations or rice terraces but its “click farms.”

Last year, the British photographer spent a month in the capital Hanoi documenting some of the shadowy enterprises that help clients artificially boost online traffic and social media engagement in the hope of manipulating algorithms and user perceptions.

The resulting images, which feature in his new book “Beggar’s Honey,” provide rare insight into the workshops that hire low-paid workers to cultivate likes, comments and shares for businesses and individuals globally.

“When most people are on social media, they want nothing but attention — they’re begging for it,” Latham said in a phone interview, explaining his book’s title.

“With social media, our attention is a product for advertisers and marketers.”

In the 2000s, the growing popularity of social media sites — including Facebook and Twitter, now called X — created a new market for well-curated digital profiles, with companies and brands vying to maximize visibility and influence.

Though it is unclear when click farms began proliferating, tech experts warned about “virtual gang masters” operating them from low-income countries as early as 2007.

In the following decades, click farms exploded in number — particularly in Asia, where they can be found across India, Bangladesh, Indonesia, the Philippines, and beyond.

Regulations have often failed to keep pace: While some countries, like China, have attempted to crack down on operations (the China Advertising Association banned the use of click farms for commercial gain in 2020), they continue to flourish around the continent, especially in places where low labor and electricity costs make it affordable to power hundreds of devices simultaneously.

‘Like Silicon Valley startups’

Latham’s project took him to five click farms in Vietnam.

(The click farmers he hoped to photograph in Hong Kong “got cold feet,” he said, and pandemic-related travel restrictions dashed his plans to document the practice in mainland China).

On the outskirts of Hanoi, Latham visited workshops operating from residential properties and hotels.

Some had a traditional setup with hundreds of manually operated phones, while others used a newer, compact method called “box farming” — a phrase used by the click farmers Latham visited — where several phones, without screens and batteries, are wired together and linked to a computer interface.

Latham said one of the click farms he visited was a family-run business, though the others appeared more like a tech companies.

Most workers were in their 20s and 30s, he added.

“They all looked like Silicon Valley startups,” he said. “There was a tremendous amount of hardware … whole walls of phones.”

Some of Latham’s photos depict — albeit anonymously — workers tasked with harvesting clicks.

In one image, a man is seen stationed amid a sea of gadgets in what appears to be a lonely and monotonous task.

“It only takes one person to control large amounts of phones,” Latham said. “One person can very quickly (do the work of) 10,000. It’s both solitary and crowded.”

At the farms Lathan visited, individuals were usually in charge of a particular social media platforms.

For instance, one “farmer” would be responsible for mass posting and commenting on Facebook accounts, or setting up YouTube platforms where they post and watch videos on loop.

The photographer added that TikTok is now the most popular platform at the click farms he visited.

The click farmers Latham spoke to mostly advertised their services online for less than one cent per click, view or interaction.

And despite the fraudulent nature of their tasks, they seemed to treat it like just another job, the photographer said.

‘There was an understanding they were just providing a service,” he added. “There wasn’t a shadiness. What they’re offering is shortcuts.”

Deceptive perception

Across its 134 pages, “Beggar’s Honey” includes a collection of abstract photographs — some seductive, others contemplative — depicting videos that appeared on Latham’s TikTok feed.

He included them in the book to represent the kind of content he saw being boosted by click farms.

But many of his photos focus on the hardware used to manipulate social media —webs of wires, phones and computers.

“A lot of my work is about conspiracies,” Latham said. ” Trying to ‘document the machines used to spread disinformation’ is the tagline of the project. The bigger picture is often the thing we don’t see.”

Click farms around the world are also used to amplify political messages and spread disinformation during elections.

In 2016, Cambodia’s then-prime minister Hun Sen was accused of buying Facebook friends and likes, which according to the BBC he denied, while shadowy operations in North Macedonia were found to have spread pro-Donald Trump posts and articles during that year’s US presidential election.

While researching, Latham said he found that algorithms — a topic of his previous book, “Latent Bloom” — often recommended videos that he said got increasingly “extreme” with each click.

“If you only digest a diet of that, it’s a matter of time you become diabetically conspiratorial,” he said.

“The spreading of disinformation is the worst thing. It happens in your pocket, not newspapers, and it’s terrifying that it’s tailored to your kind of neurosis.”

Hoping to raise awareness of the phenomenon and its dangers, Latham is planning to exhibit his own home version of a click farm — a small box with several phones attached to a computer interface — at the 2024 Images Vevey Festival in Switzerland.

He bought the gadget in Vietnam for the equivalent of about $1,000 and has occasionally experimented with it on his social media accounts.

On Instagram, Latham’s photos usually attract anywhere from a few dozen to couple hundred likes.

But when he deployed his personal click farm to announce his latest book, the post generated more than 6,600 likes.

The photographer wants people to realize that there’s more to what they see on social media — and that metrics aren’t a measurement of authenticity.

“When people are better equipped with knowledge of how things work, they can make more informed decisions,” he said.

“Beggar’s Honey,” co-published by Here Press and Images Vevey, is available now.

[theroadmaptoearnings]

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[steffisblogs]

Everything You Need to Know About Investing

Investing is a vast and intricate world, filled with opportunities, pitfalls, and a plethora of information. Whether you're a seasoned investor or just starting out, there's always something new to learn. Let's dive into the essentials of investing and how you can navigate this financial journey with confidence.

The Foundations of Investing

Before diving deep into the strategies and nuances, it's crucial to understand the basics. Investing is essentially allocating resources, usually money, with the expectation of generating an income or profit. But where do you start?

1. Understanding Your Goals

Every investor has a unique set of objectives. Some might be saving for retirement, while others could be aiming to buy a home or fund their children's education. Knowing your goals will help you tailor your investment strategy accordingly.

2. Risk and Return

There's a fundamental principle in investing: the higher the potential return, the higher the risk. It's essential to assess your risk tolerance and align it with your investment choices. For a deeper dive into risk management, check out Investment Pitfalls Unveiled: How to Avoid Costly Mistakes.

3. Diversification

Don't put all your eggs in one basket. Diversifying your investments across different asset classes can help mitigate risk. This strategy is beautifully explained in The Comprehensive Guide to Index Funds: A Powerful Tool for Diversification and Long-term Growth.

The World of E-commerce and Investing

E-commerce has revolutionized the way we shop and invest. With the rise of online platforms, investing has become more accessible than ever. Here's how the e-commerce landscape intertwines with the world of investing:

Retail Trends: The retail industry is ever-evolving, with new trends emerging regularly. For instance, the new retail trends in Qatar offer a comprehensive insight into the changing dynamics of the market.

Online Safety: As online transactions become more prevalent, it's crucial to ensure safety. Learn how to shop online safely to protect your investments and personal information.

The Magic of Customer Experience: In the world of e-commerce, customer experience is king. Dive into the enchanting e-commerce world and discover how it impacts investment decisions.

Cryptocurrency: The New Frontier

The rise of digital currencies, especially Bitcoin, has added a new dimension to investing. With its decentralized nature and potential for high returns, many are drawn to this digital gold. Explore the empowering world of Bitcoin banking and how it's reshaping the financial landscape.

Time: The Investor's Best Friend

Time is a crucial factor in investing. The power of compounding, where your investments earn returns on returns, can lead to exponential growth over time. Delve into the concept of compounding demystified to harness its potential.

In Conclusion

Investing is a journey, filled with learning, growth, and occasional setbacks. But with the right knowledge, tools, and mindset, it can lead to financial freedom and prosperity. As you embark on this journey, remember to stay informed, make informed decisions, and always keep your goals in sight.

For more insights, tips, and comprehensive guides on various topics, explore the vast collection of articles on Steffi's Blogs. Happy investing!

Note: Always consult with a financial advisor before making any investment decisions.

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Why is content so important for SEO?

Content is crucial for SEO for several reasons:

Relevance: High-quality content helps search engines understand the topic of your website and its relevance to user queries. Relevant content is more likely to rank higher in search results.

Keyword Optimization: Well-structured content allows for the strategic placement of keywords, which helps search engines match your site to relevant searches. This increases visibility and traffic.

User Engagement: Quality content engages users, encouraging them to spend more time on your site. Longer dwell times can signal to search engines that your content is valuable, potentially boosting rankings.

Backlinks: Exceptional content is more likely to be shared and linked to by other websites. Backlinks are an important ranking factor, as they indicate authority and trustworthiness.

Freshness: Regularly updated content can improve your SEO performance. Search engines favor sites that consistently provide fresh, relevant content.

User Experience: Good content enhances the overall user experience, making it easier for visitors to find information. A positive experience can lead to repeat visits and higher conversion rates.

In summary, content serves as the foundation for SEO efforts, impacting relevance, engagement, and authority in search engine rankings.

[meoun-uk]

Mastering the Art of Digital Marketing: A Deep Dive into the CourseMastering the Art of Digital Marketing: A Deep Dive into the Course In today’s fast-paced world, dig... https://www.meoun.uk/mastering-the-art-of-digital-marketing-a-deep-dive-into-the-course/?feed_id=190941&_unique_id=6727e325cd916

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Why Audiobooks?

Audiobooks are one of the fastest-growing segments in the publishing industry, offering authors an invaluable way to reach listeners on the go. With more people embracing audio content, the demand for high-quality, engaging narration has never been higher. But to stand out in this competitive landscape, you need more than just a good story—you need a polished, professional audio product.

Our Services: Bringing Every Word to Life

At Publishing Spot, we understand the nuances of creating an exceptional audiobook. Our services go beyond basic narration. Here’s how we help make your story unforgettable:

Narration: We work with seasoned narrators who can match the tone and style of your work, whether it’s a heartfelt memoir, suspenseful thriller, or educational guide. Our team of both male and female narrators brings a dynamic range of voices to meet your specific needs.

Editing: Clear and professional editing is essential to maintain consistency and flow. Our editors meticulously review each recording to ensure it’s free from distractions, clicks, and background noise, so every word resonates with clarity.

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The Publishing Spot Difference

At Publishing Spot, we value your work as much as you do. Our team has years of experience in audiobook production, helping clients make their stories come to life in the highest quality audio. We understand the creative and technical aspects of audiobook production and know that every project is unique. With a customized approach, we work alongside you every step of the way to ensure your story is told exactly as it should be.

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Visit us at www.publishingspot.com to learn more about our services and how we can help bring your next project to life. Let’s make your words resonate in the hearts and minds of listeners everywhere!

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Why Digital Marketing is a Crucial Skill for Every Business Leader

Businesses must keep up with changing technology, customer expectations, and market trends to stay ahead of their competition. That being said, one of the most essential skills for any business leader today is understanding digital marketing. It’s no longer an optional add-on but a core part of any company’s strategy.

Whether you run a start-up or lead a large organisation, having a solid grasp of digital marketing can make all the difference. Hence, in this blog, we’ll talk about why business leaders should consider investing in learning about digital marketing through an online master's degree in India.

Reaching Your Audience Where They Are

Consumers are spending more time online than ever before. They shop, research, and engage with brands through websites, social media platforms, and search engines. If your business isn’t visible in these digital spaces, you’re missing out on a significant portion of potential customers. Digital marketing allows business leaders to reach the audience where they spend their time.

With tools like Google Ads, SEO, and social media marketing, digital marketing enables you to position your brand directly in front of the people most likely to buy your products or services. Having an understanding of how these tools work allows you, as a leader, to guide your team effectively and make informed decisions about marketing strategies.

Data-Driven Decision Making

One of the best things about digital marketing is that it’s measurable. Unlike traditional marketing methods, where you can only estimate results, digital marketing offers real-time data. Whether it's website traffic, conversion rates, or social media engagement, you can track exactly how well your campaigns are performing.

For business leaders, this data is invaluable. It allows you to adjust strategies quickly and efficiently, ensuring that your business stays competitive. Leaders who understand digital marketing can use these insights to make data-driven decisions that improve overall performance.

Pursuing an online master's degree in India or an online MBA in digital marketing in India gives you the skills to interpret this data effectively, ensuring your business remains agile and adaptable.

Adapting to the Future of Business

The future of business is digital, and business leaders must adapt to this new reality. As industries across the globe shift towards digital solutions, those who need digital marketing skills will likely stay caught up. This is why more and more business leaders are pursuing advanced degrees like an online MBA in digital marketing in India to stay competitive.

Digital marketing will continue to evolve, and being ahead of these changes is key to long-term success. Leaders who invest time in understanding digital strategies will be better prepared to navigate the challenges and opportunities of tomorrow’s marketplace.

Conclusion

Digital marketing is an essential skill for every business leader today. It helps you reach your audience, make data-driven decisions, build strong customer relationships, and stay ahead of the competition. As the business landscape becomes increasingly digital, investing in your digital marketing knowledge through an online MBA in digital marketing in India can set you up for long-term success. With the right skills, you can guide your business confidently into the future.

[chris-ostkreuz]

Mastering the Art of Social Media Ads: Targeting Like a Ninja!

In the ever-evolving landscape of digital marketing, social media ads have emerged as the ninjas of brand promotion—silent, swift, and incredibly effective when executed correctly. If you’ve ever wondered how some brands seem to pop up just when you need them, it’s no accident. They’ve mastered the art of targeting their ads to the right audience at the right time. So, grab your throwing stars…

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Dynamic Marketing Management: PGDM Course

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Best Digital Marketing Classes in Kanpur | Socialinq

Are you looking for digital marketing classes in Kanpur? Check out the best digital marketing classes near you. Join Socialinq today to boost your skills and succeed in digital marketing!