#master in digital marketing

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Mastery In Digital Marketing

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(CNN) — Jack Latham was on a mission to photograph farms in Vietnam — not the country’s sprawling plantations or rice terraces but its “click farms.”

Last year, the British photographer spent a month in the capital Hanoi documenting some of the shadowy enterprises that help clients artificially boost online traffic and social media engagement in the hope of manipulating algorithms and user perceptions.

The resulting images, which feature in his new book “Beggar’s Honey,” provide rare insight into the workshops that hire low-paid workers to cultivate likes, comments and shares for businesses and individuals globally.

“When most people are on social media, they want nothing but attention — they’re begging for it,” Latham said in a phone interview, explaining his book’s title.

“With social media, our attention is a product for advertisers and marketers.”

In the 2000s, the growing popularity of social media sites — including Facebook and Twitter, now called X — created a new market for well-curated digital profiles, with companies and brands vying to maximize visibility and influence.

Though it is unclear when click farms began proliferating, tech experts warned about “virtual gang masters” operating them from low-income countries as early as 2007.

In the following decades, click farms exploded in number — particularly in Asia, where they can be found across India, Bangladesh, Indonesia, the Philippines, and beyond.

Regulations have often failed to keep pace: While some countries, like China, have attempted to crack down on operations (the China Advertising Association banned the use of click farms for commercial gain in 2020), they continue to flourish around the continent, especially in places where low labor and electricity costs make it affordable to power hundreds of devices simultaneously.

‘Like Silicon Valley startups’

Latham’s project took him to five click farms in Vietnam.

(The click farmers he hoped to photograph in Hong Kong “got cold feet,” he said, and pandemic-related travel restrictions dashed his plans to document the practice in mainland China).

On the outskirts of Hanoi, Latham visited workshops operating from residential properties and hotels.

Some had a traditional setup with hundreds of manually operated phones, while others used a newer, compact method called “box farming” — a phrase used by the click farmers Latham visited — where several phones, without screens and batteries, are wired together and linked to a computer interface.

Latham said one of the click farms he visited was a family-run business, though the others appeared more like a tech companies.

Most workers were in their 20s and 30s, he added.

“They all looked like Silicon Valley startups,” he said. “There was a tremendous amount of hardware … whole walls of phones.”

Some of Latham’s photos depict — albeit anonymously — workers tasked with harvesting clicks.

In one image, a man is seen stationed amid a sea of gadgets in what appears to be a lonely and monotonous task.

“It only takes one person to control large amounts of phones,” Latham said. “One person can very quickly (do the work of) 10,000. It’s both solitary and crowded.”

At the farms Lathan visited, individuals were usually in charge of a particular social media platforms.

For instance, one “farmer” would be responsible for mass posting and commenting on Facebook accounts, or setting up YouTube platforms where they post and watch videos on loop.

The photographer added that TikTok is now the most popular platform at the click farms he visited.

The click farmers Latham spoke to mostly advertised their services online for less than one cent per click, view or interaction.

And despite the fraudulent nature of their tasks, they seemed to treat it like just another job, the photographer said.

‘There was an understanding they were just providing a service,” he added. “There wasn’t a shadiness. What they’re offering is shortcuts.”

Deceptive perception

Across its 134 pages, “Beggar’s Honey” includes a collection of abstract photographs — some seductive, others contemplative — depicting videos that appeared on Latham’s TikTok feed.

He included them in the book to represent the kind of content he saw being boosted by click farms.

But many of his photos focus on the hardware used to manipulate social media —webs of wires, phones and computers.

“A lot of my work is about conspiracies,” Latham said. ” Trying to ‘document the machines used to spread disinformation’ is the tagline of the project. The bigger picture is often the thing we don’t see.”

Click farms around the world are also used to amplify political messages and spread disinformation during elections.

In 2016, Cambodia’s then-prime minister Hun Sen was accused of buying Facebook friends and likes, which according to the BBC he denied, while shadowy operations in North Macedonia were found to have spread pro-Donald Trump posts and articles during that year’s US presidential election.

While researching, Latham said he found that algorithms — a topic of his previous book, “Latent Bloom” — often recommended videos that he said got increasingly “extreme” with each click.

“If you only digest a diet of that, it’s a matter of time you become diabetically conspiratorial,” he said.

“The spreading of disinformation is the worst thing. It happens in your pocket, not newspapers, and it’s terrifying that it’s tailored to your kind of neurosis.”

Hoping to raise awareness of the phenomenon and its dangers, Latham is planning to exhibit his own home version of a click farm — a small box with several phones attached to a computer interface — at the 2024 Images Vevey Festival in Switzerland.

He bought the gadget in Vietnam for the equivalent of about $1,000 and has occasionally experimented with it on his social media accounts.

On Instagram, Latham’s photos usually attract anywhere from a few dozen to couple hundred likes.

But when he deployed his personal click farm to announce his latest book, the post generated more than 6,600 likes.

The photographer wants people to realize that there’s more to what they see on social media — and that metrics aren’t a measurement of authenticity.

“When people are better equipped with knowledge of how things work, they can make more informed decisions,” he said.

“Beggar’s Honey,” co-published by Here Press and Images Vevey, is available now.

[theroadmaptoearnings]

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Purchase the Course 1 time and resell it an unlimited amount of times for 100% profit to you

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Our mission is straightforward: to equip you with the knowledge and tools necessary to build a thriving online business. We understand the complexities of the digital landscape, especially for newcomers. That’s why we’ve created a platform that simplifies intricate concepts into actionable steps, providing you with everything you need to excel.

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Expert Insights and Strategies Our blog is filled with valuable advice and insights from industry professionals. We cover a wide range of topics, including digital marketing, affiliate marketing, content creation, and more. Whether you want to optimize your website, enhance your SEO, or boost your social media presence, our content is tailored to your needs.

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Have questions or need personalized advice? Reach out to us through our contact page. Our team is here to support you and help you achieve your goals.

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[steffisblogs]

Everything You Need to Know About Investing

Investing is a vast and intricate world, filled with opportunities, pitfalls, and a plethora of information. Whether you're a seasoned investor or just starting out, there's always something new to learn. Let's dive into the essentials of investing and how you can navigate this financial journey with confidence.

The Foundations of Investing

Before diving deep into the strategies and nuances, it's crucial to understand the basics. Investing is essentially allocating resources, usually money, with the expectation of generating an income or profit. But where do you start?

1.��Understanding Your Goals

Every investor has a unique set of objectives. Some might be saving for retirement, while others could be aiming to buy a home or fund their children's education. Knowing your goals will help you tailor your investment strategy accordingly.

2. Risk and Return

There's a fundamental principle in investing: the higher the potential return, the higher the risk. It's essential to assess your risk tolerance and align it with your investment choices. For a deeper dive into risk management, check out Investment Pitfalls Unveiled: How to Avoid Costly Mistakes.

3. Diversification

Don't put all your eggs in one basket. Diversifying your investments across different asset classes can help mitigate risk. This strategy is beautifully explained in The Comprehensive Guide to Index Funds: A Powerful Tool for Diversification and Long-term Growth.

The World of E-commerce and Investing

E-commerce has revolutionized the way we shop and invest. With the rise of online platforms, investing has become more accessible than ever. Here's how the e-commerce landscape intertwines with the world of investing:

Retail Trends: The retail industry is ever-evolving, with new trends emerging regularly. For instance, the new retail trends in Qatar offer a comprehensive insight into the changing dynamics of the market.

Online Safety: As online transactions become more prevalent, it's crucial to ensure safety. Learn how to shop online safely to protect your investments and personal information.

The Magic of Customer Experience: In the world of e-commerce, customer experience is king. Dive into the enchanting e-commerce world and discover how it impacts investment decisions.

Cryptocurrency: The New Frontier

The rise of digital currencies, especially Bitcoin, has added a new dimension to investing. With its decentralized nature and potential for high returns, many are drawn to this digital gold. Explore the empowering world of Bitcoin banking and how it's reshaping the financial landscape.

Time: The Investor's Best Friend

Time is a crucial factor in investing. The power of compounding, where your investments earn returns on returns, can lead to exponential growth over time. Delve into the concept of compounding demystified to harness its potential.

In Conclusion

Investing is a journey, filled with learning, growth, and occasional setbacks. But with the right knowledge, tools, and mindset, it can lead to financial freedom and prosperity. As you embark on this journey, remember to stay informed, make informed decisions, and always keep your goals in sight.

For more insights, tips, and comprehensive guides on various topics, explore the vast collection of articles on Steffi's Blogs. Happy investing!

Note: Always consult with a financial advisor before making any investment decisions.

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digital marketing course in Faridabad

Digital marketing courses provide essential skills for anyone looking to succeed in online business. Covering areas like SEO, PPC, social media marketing, and email marketing, these courses offer both foundational knowledge and advanced strategies. With practical experience, real-world case studies, and certifications, learners can enhance their careers and stay ahead in the digital world. Whether you're an entrepreneur or aspiring marketer, these courses empower you to create effective strategies, drive traffic, and convert leads. Start your digital marketing journey today to unlock endless career opportunities!

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Mastering Market Expansion: Strategies to Take Your Business Global

Introduction In today’s interconnected world, businesses are continuously seeking opportunities to expand beyond their local markets. Mastering market expansion is essential for growth and sustainability, and taking your business global can open the doors to new customers, increased revenue, and enhanced brand recognition. This article dives into strategic methods to help you navigate…

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Mastering Digital Marketing: London's Premier Degree ProgrammeMastering Digital Marketing: London's Premier Degree Programme In today's digital age, having a stro... https://www.meoun.uk/mastering-digital-marketing-londons-premier-degree-programme/?feed_id=87064&_unique_id=676e5496b2154

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Future University offers top MBA courses with dual specializations in Marketing, IB, Finance, HR, Digital Marketing, and more. Visit our website to learn more!

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What to Expect from an Online MBA in Digital Marketing

Business lives nowadays have changed with digital media, and digital marketing is a skill in demand by those who want to move upward in their careers today. Pursuing an MBA in Digital Marketing online becomes a strategic choice for that person seeking change in his career path.

But what does the syllabus look like, and which coursework can you expect?

What Is The Curriculum For An MBA In Digital Marketing?

An MBA in Digital Marketing encompasses a curriculum that gives basic business knowledge and specific digital marketing knowledge. Common core subjects include marketing strategy, digital brand management, and consumer behaviour. It also covers a few specialised areas. Students also learn to analyse marketing data using Google Analytics and other digital marketing platforms.

The online master's in India also involves practical training. It includes capstone projects and real-world applications. This ensures students can directly apply what they have learned in a business context.

Is an MBA in Digital Marketing Tough?

Like any MBA, the specialisation in digital marketing requires a lot of time and effort. The curriculum can be demanding, especially for a new student in marketing or digital tools. The program loads on with assignments, projects, and case studies to complete but still is online and the time is manageable for such professionals around professional commitments and also with the steeper curve in learning, particularly related to technological changes that occur so very fast in digital marketing but helps build up gradually.

To be able to succeed in an online MBA, good time management and self-discipline have to be in place. Online forums and peer collaborations should also be actively made to participate in.

How many subjects are there in digital marketing?

The number of subjects in this online master's in India can vary. Still, it generally covers 8 to 12 core modules, which include everything from digital advertising, e-commerce, and brand management to data analytics for marketing and marketing automation. Students may also be able to choose elective modules such as mobile marketing, digital PR, and influencer marketing, allowing them to specialise further.

Practical Aspects of the Course

Students will learn to use tools like Facebook Ads Manager and HubSpot. Thus, practical tools are provided in the curriculum to achieve hands-on experience and a total understanding of digital marketing tactics.

An Online MBA in Digital Marketing will equip a student with the skills for survival in the digital economy, as it combines marketing knowledge with specialised tools and techniques in a program that provides an essential background to become either a Data Analyst or a Digital Marketing Manager, ensuring multiple career paths in the ever-growing and fast-changing landscape of the digital world.

[mastersocialmediamarketing]

Social media marketing

An Informational Overview of Social Media Marketing

Social media marketing has become a pivotal element in the digital marketing landscape, allowing businesses to engage with audiences, enhance brand awareness, and drive sales. This article provides an in-depth look at what social media marketing is, why it matters, and how it can be implemented effectively.

What is Social Media Marketing?

Social media marketing refers to the process of using social media platforms—such as Facebook, Instagram, Twitter, LinkedIn, and TikTok—to promote products, services, or content. The approach combines content creation, strategic planning, and audience engagement to achieve various business objectives.

Why is Social Media Marketing Important?

Social media marketing is vital for modern businesses due to its unique benefits:

Widespread Reach: Social platforms boast billions of users worldwide, making them a crucial space for connecting with diverse audiences.

Cost-Effective Advertising: Many platforms offer budget-friendly advertising solutions with measurable results.

Real-Time Interaction: Social media enables direct communication with customers, fostering relationships and trust.

Valuable Insights: Analytical tools on social platforms provide data to understand consumer behavior and preferences.

Brand Visibility: Frequent and consistent posts help in creating a recognizable and reliable brand presence.

Core Components of Social Media Marketing

Content Creation

High-quality content tailored to the platform’s audience is key. This includes posts, videos, infographics, and stories.

Use engaging visuals and storytelling to captivate your audience.

Platform Selection

Determine the most relevant platforms based on your target audience and industry.

For professional networking, focus on LinkedIn, while Instagram and TikTok are ideal for visual storytelling.

Audience Engagement

Foster interaction by responding to comments and messages promptly.

Host polls, Q&A sessions, or live streams to engage followers directly.

Analytics and Performance Tracking

Use metrics such as engagement rates, click-through rates, and follower growth to measure success.

Adjust strategies based on data insights.

Benefits of Social Media Marketing

Increased Website Traffic: Strategic posts and advertisements can drive users to your website.

Enhanced Customer Loyalty: Regular interaction builds a loyal customer base.

Improved Brand Recognition: Continuous visibility boosts brand awareness.

Better Conversion Rates: Engaging content leads to higher chances of converting leads into customers.

Challenges in Social Media Marketing

Changing Algorithms: Platforms frequently update their algorithms, affecting content visibility.

Time Investment: Effective management of multiple platforms requires consistent effort.

High Competition: Standing out in a crowded space demands creativity and innovation.

Handling Criticism: Businesses must manage negative feedback constructively to protect their reputation.

Tools for Social Media Marketing

Hootsuite: For scheduling and managing posts across platforms.

Canva: To design visually appealing content.

Google Analytics: For tracking web traffic from social media.

BuzzSumo: To discover trending content ideas.

Trends Shaping Social Media Marketing

Video Dominance: Short-form videos on platforms like TikTok and Instagram Reels attract higher engagement.

Social Commerce: Integration of shopping features directly on platforms is reshaping how consumers shop.

AI and Chatbots: Automated tools provide personalized user experiences and quick responses.

Authenticity: Users value genuine and relatable content over heavily polished advertising.

Conclusion

Social media marketing offers unparalleled opportunities to connect with audiences, strengthen your brand, and achieve business objectives. By focusing on quality content, leveraging analytics, and adapting to trends, businesses can effectively navigate the dynamic world of social media. Whether you’re just starting or looking to refine your strategy, social media marketing is an essential component of digital success.

[digital0rixacademy]

Comprehensive Digital Marketing Training in Jaipur: Master the Skills for Success

Digital marketing has become an indispensable part of modern business strategies, and mastering it can open up a world of opportunities for individuals and businesses alike. If you’re in Jaipur and looking to elevate your skills in digital marketing, enrolling in a comprehensive digital marketing training program is the way to go. Let’s explore why Jaipur is a hub for digital marketing education and how Digital Orix Academy can help you become a successful digital marketer.

Jaipur, known as the Pink City, is not only a cultural and economic hub but also a growing center for digital marketing education. The city boasts a vibrant entrepreneurial ecosystem and a rising demand for skilled digital marketers. As more businesses are recognizing the importance of a strong online presence, they seek professionals who can navigate the complexities of digital marketing—from search engine optimization (SEO) and pay-per-click (PPC) advertising to content marketing and social media management.

1. Growing Digital Economy:

Jaipur’s digital economy is flourishing. With a substantial number of startups and small to medium-sized enterprises (SMEs) moving online, the need for skilled digital marketers is increasing. By pursuing digital marketing training in Jaipur, you position yourself to take advantage of these opportunities.

2. High-Quality Training Institutions:

Digital Orix Academy stands out as a premier training provider in Jaipur, offering a comprehensive curriculum designed to equip you with the skills required to succeed in the digital marketing landscape. Our training program covers everything from foundational principles to advanced strategies, taught by industry experts with hands-on experience. The courses are crafted to ensure that students not only understand the theories behind digital marketing but also get practical exposure through real-world projects and case studies.

3. Diverse Career Opportunities:

Upon completing your digital marketing training, a wide range of career opportunities become available to you. From digital marketing strategist and SEO specialist to social media manager and content creator, the job market is diverse and offers roles suited to various interests and skills. Jaipur’s growing business environment ensures that these roles are in demand, providing ample job prospects and freelance opportunities.

4. State-of-the-Art Facilities and Tools:

At Digital Orix Academy, you will get access to state-of-the-art facilities and tools used in the industry. From learning about SEO tools like Google Analytics and Ahrefs to mastering social media platforms such as Facebook, Instagram, and LinkedIn, our training program covers it all. Practical sessions using these tools help bridge the gap between theory and application, making sure that you graduate with real-world experience.

5. Affordable and Accessible:

The cost of digital marketing training in Jaipur is significantly lower compared to larger cities like Delhi or Mumbai, making it an attractive choice for those looking to invest in their future without breaking the bank. Digital Orix Academy offers flexible training options, including classroom sessions, online courses, and customized corporate training, ensuring accessibility to everyone regardless of their location or schedule.

Why Choose Digital Orix Academy?

Digital Orix Academy is committed to providing high-quality digital marketing training in Jaipur. Our focus is on helping you build a strong foundation in digital marketing principles while keeping pace with the latest trends and techniques. Here’s why our training program stands out:

Experienced Instructors: Learn from industry veterans who bring a wealth of knowledge and practical experience to the table.

Hands-on Learning: Participate in live projects, workshops, and case studies to develop practical skills.

Career Support: We offer job placement assistance, resume building, and interview preparation to help you kickstart your career in digital marketing.

Certifications: Earn recognized certifications that validate your skills and boost your employability.

Flexibility: Choose from a range of training options that fit your schedule and learning style.

Conclusion

Digital marketing is a dynamic field that offers immense potential for growth and success. Jaipur’s growing digital economy, coupled with the expertise of Digital Orix Academy, makes it an ideal location to hone your skills. By choosing a comprehensive digital marketing training program, you not only prepare yourself for a rewarding career but also contribute to the digital transformation of businesses in Jaipur. Enroll in Digital Orix Academy today and take the first step towards mastering the skills for digital marketing success!