#marketing strategies for a food brand

[aditya-tayade]

Crafting a Memorable F&B Brand: The Essentials

Building a brand in the F&B industry isn’t just about good food or a great vibe—it’s about creating an unforgettable experience. At Rare Ideas, we focus on helping brands in hospitality, F&B, and retail bring local flavor and global appeal together in a way that leaves a lasting impression. Here’s how we do it:

1. Know Your Audience Inside Out 📊

Market research is the backbone of any successful brand. Dive into what makes your audience tick: their tastes, habits, and values. For a trendy cocktail bar, this might mean understanding what drinks are popular locally or the kind of ambiance your target group loves.

2. Build a Clear Brand Concept 🌐

A strong brand concept goes beyond food or service—it creates a vibe, an identity, and a promise. Ask yourself: What unique experience does your brand offer? A casual eatery might want to feel friendly and approachable, while a fine-dining restaurant might focus on elegance and exclusivity.

3. Nail Your Visual Identity 🎨

From logo to menu design, every visual element should tell your brand’s story. Use colors, textures, and styles that resonate with your concept. Think about how your branding will appear across everything from packaging to your Instagram feed—make it unforgettable.

4. Tell Your Story through Strategic Communication 📢

In F&B, communication is key to connecting with your customers. Share your story—whether it’s about your chef’s inspirations or the journey behind your ingredients. This human connection helps build loyalty and makes your brand feel authentic.

5. Offer Something Unique 💡

Whether it’s a signature menu item, seasonal events, or even an exclusive drink recipe, creating unique IP gives people a reason to keep coming back. Think of it as a part of your brand that customers can only get from you.

Building a distinctive F&B brand is all about blending strategy with creativity. Want to learn more? Check out our work at Rare Ideas and see how we bring brands to life through identity, design, and experience.

[vyrlmarketingagency]

[jasadigitalmarketingresto]

AHLI, 0822-2984-0002, Mempromosikan F&B Baru Klik

[brf-rumortrackinganon]

Purely from a customer and consumer point of view, the products Meghan is teasing do not seem appealing.

I really artisan jams and jellies and cute, home grown products that look adorable are my roman empire (please don't judge me for this). But I also look for quality products, the stories of the owners, curators, as well as how and who from the products or raw materials are sourced. And I channel this interest of mine into my secret side gig as an anonymous food critic. I write about artisan cafes and food products. So looking at Meghan's 3 products from that lense -

If the only products she is offering is freshly made (perishable) jam and a dog biscuit, then it is extremely off putting for a consumer. It doesn't matter if it's beautifully packaged. There is no cohesion between the 2 products. For most people who don't have dogs or are sticklers for hygiene would be a little icked out. At the price point which she intends to sell these products it's very important to create an image in the customers mind. Wholesome, clean, fresh, cosy, tasty, happy kids happy families, warmth and lighthearted fun filled family times etc etc etc.

No all I'm thinking of is that she is making the jam on one hob of her stove top and putting together the dog biscuit ingredients in a large bowl on the same countertop (and dog food ingredients are usually raw, smelly, include things like liver, lamb, bone meal, bone broth etc). Just thinking of that has put me off of whatever was launched simultaneously with those dog biscuits.

Those products should not have been launched together. Technically she hasn't launched anything, I know. But if and when she does, a lot of people would already associate the two products together.

Of course this is just my opinion, but I do think Meghan has noone to advice her on market strategy and brand story. She is focussing too much on or and not at all on getting the basics of her brand together. A brand, as in the product itself, is always bigger than the creator.

People buy skims because it's a good product that looks good, does te work it does and it offers variety. Not just because kim wears it. People are over Kylie lipkits because the lipsticks are bad, flaky, and substandard. Kylies pillowey lips can only sell soany kits.

Using the same logic, if Meghan is not highlighting the produce, the strawberries, the raspberries, the jam making, the gardens, the fruit picking, the quality checks, the jam batches to get just the right taste it's not good. It won't sell. The company would never take off. The products will not be a success countrywide, let alone worldwide. (Which I think is what she would ideally like).

Old ask from June 17th

A perspective on ARO and why it’s failing.

[justenjoythegossip]

THE CONTINUING DISASTROUS PR STRATEGY REGARDING CHRIS AND ABBA’S “RELATIONSHIP”

The PR strategy regarding Chris and Abba has been a disaster, even before they even debuted their “relationship” officially with their first papwalk in NY. It has failed on almost every level. Maybe not for the brands that have been sponsoring their relationship, we would need their numbers to know for sure. But this PR strategy has been a disaster and utter failure for them either as a “couple” or for them as individuals. 

The discrepancy between a product and the marketing strategy…

Let’s say you want to sell junk food from a fast food chain. You do need to find a positive angle to sell your product. You can say you have diversified and created healthier options. What you can’t do is to sell your product by saying it’s the most nourishing and healthiest food on the planet. The disconnect between what you are presenting and reality is so great that you lose all credibility to the point of absolute ridicule. You need to know your product, you need to know your brand identity and then look for every possible ways to present it in a positive light. This is what a PR spin is set out to do. And this explains why this “RS” has been such a failure for both Chris and Abba from a PR perspective. This RS hasn’t been on brand for either of them, and the way it has been marketed differs way too much from reality…

Not on brand for Chris…

During an interview with costar ADA, Chris once got very irritated with a journalist who mentioned his brand. But there is little doubt he was being disingenuous about it because he is very well aware of his brand. He is someone who is “shrewd” according to costar RDJ and who lurks around on SM to see what is being written about him. He knows his brand consisted of being Captain America, the perfect internet boyfriend and the loving dog dad. And it’s no coincidence that every single time he was being called out for something questionable he did, he posted his dog Dodger as damage control. 

It has been discussed enough as it is so I won’t go into the various reasons why his “relationship” with Abba is not on brand for him. 

But we can wonder whether this unlikely pairing for him was done on purpose in an effort to rebrand him. And indeed since Endgame, he has expressed his interest in playing bad guys in an apparent effort to show his range. And he seems to have specialized in more villainous parts:  Ransom in Knives out, Lloyd in the Gray Man, shady Pete in Pain Hustlers. He was also supposed to play the evil dentist in Little Shop of Horrors. 

But his team has sent mixed signals in this strategy to distance himself from his famous alter ego, as he keeps mentioning Captain America every chance he gets. It’s difficult to know why. Did this strategy fail in getting him the opportunities he wanted or expected? Did their strategy of rebranding him work a little too well? What we do know is that he keeps referring to the part he is most recognizable for, how precious his sendoff is to him, if he plans on coming back and so forth…

Not on brand for Abba…

Some mods have discussed Abba’s latest interview, called on her obvious bullshit and how her words and actions don’t match. Personally I am not interested in promoting her or even discussing her more than I have to. Especially since I am not too keen on giving her or her team ideas on how to better market herself. So I won’t…

Chris and Abba Baptiste are not a private and/or popular couple…

The narrative they are selling that they are such a private and famous couple just doesn’t fly. Their latest stunt with the alleged dinner with two other famous couples was ridiculous at best. They didn’t sell the “happy loving couple” part with their staged and awkward PDA, and the “private and popular” part was even less believable. The intervention of Chris’ bodyguard Guillermo was hilarious as if they were rock stars who needed protection from the frenzy of their many fans. Please… It seemed that there was no one out there, except the paps they called themselves (Backgrid) and I guess the valet who parked their borrowed car.

Again what they are selling is so far from the actual truth that it has done nothing but bring shame and ridicule upon them.

Private couples don’t breadcrumb their RS on SM, they don’t debut their RS via a staged and bad papwalk on the day of their show debut, they don’t have articles about their valentines’ cringy pics and videos before they are even posted and I could go on and on and on…

Chris and Abba are not private individuals either…

I think it has been well established that Abba is neither private nor shy. Someone who posts a shower porn on their Insta just isn’t. 

But neither is Chris. I am not even talking about the fact that he leaked his own privates. One could argue he did it accidentally. But even if that’s true, he leaked his own nudes because he was trying to share a private video of game night. Chris is someone who has used his family, his friends, his beloved dog and charities he works with in his PR games for the longest of times, he has called the paps on himself, he has shared the most intimate details about himself such as when he lost his virginity and so on… The truth is that he has been more than willing to use his private life to advertise himself. Saying you are private and being private are two very different things. 

And that’s part of the reason why Chris has faced such a strong backlash from his very devoted and loyal fans since the beginning of this shitshow. The disconnect between his brand and what he is currently presenting to the public is just far too great. And this disconnect has created a lot of anger and resentment in his fandom. That’s why we can safely assume that this PR strategy hasn’t served his best interest… 

This PR shitshow has failed Abba as well big time and will continue to do so…

Of course, Abba is not blameless in the fact she hasn’t benefited from these PR games. She and her entourage have trolled Chris’ fandom who in return exposed her. 

Also her whole attitude, her lack of professionalism/work ethic and her very problematic personality were hurdles that would have been impossible to overcome for anyone. 

But she was unlikely to benefit from the charade anyway because Chris isn’t the household name he once was. Especially outside of Marvel. If people have any doubt about this, they should watch the show Billy Eichner did with Chris. It was telling. 

Abba Baptiste… Alba Baptista sorry is still a no-name despite having had trillion articles written about her (about her being this great humanitarian, about her being almost abducted, about her eyebrows and so on). Because being the “wife” of an actor known for having been Captain America was never going to be her golden ticket to Hollywood. She had to put in the work. 

[omegaphilosophia]

The Social Consequences of Marketing

Marketing, while essential for businesses and economies, has also been criticized for causing harm to society in various ways. Here are some significant ways in which marketing has negatively impacted society:

1. Promotion of Consumerism

Excessive consumption: Marketing often encourages the idea that happiness and success are linked to material goods, promoting a culture of consumerism. This has led to excessive consumption, debt, and environmental damage, as people are driven to buy more than they need.

Planned obsolescence: Companies sometimes design products with limited lifespans, encouraging consumers to buy new versions frequently. This practice contributes to waste, depletion of resources, and increased consumer spending.

2. Exploitation of Insecurities

Body image and self-esteem: Advertising in industries like fashion, beauty, and fitness often exploits people's insecurities by promoting unrealistic beauty standards. This can lead to mental health issues such as low self-esteem, anxiety, body dysmorphia, and even eating disorders.

Fear-based marketing: Some marketing strategies use fear to sell products, such as insurance, security systems, or health products, by making consumers feel unsafe or inadequate without them.

3. Targeting Vulnerable Populations

Children: Marketing often targets children, who are particularly susceptible to persuasive messages. This leads to the commercialization of childhood, with kids exposed to unhealthy food, consumerist values, and a materialistic mindset from an early age.

Low-income groups: Companies sometimes market harmful products, such as payday loans or unhealthy foods, more aggressively to low-income populations, exacerbating financial hardship or health problems.

4. Perpetuation of Stereotypes and Social Divides

Gender roles: Marketing often reinforces gender stereotypes, portraying women as caregivers or men as breadwinners, thereby perpetuating outdated norms that limit gender equality and diversity.

Cultural appropriation and tokenism: Some brands use cultural symbols or minority groups in marketing campaigns without understanding their significance, which can lead to cultural appropriation and tokenism, alienating and misrepresenting marginalized communities.

5. Environmental Damage

Overemphasis on fast fashion and disposable goods: Marketing has contributed to the rise of fast fashion and a throwaway culture, promoting short-term use of cheap, disposable products. This has serious environmental consequences, including pollution, resource depletion, and the generation of vast amounts of waste.

Greenwashing: Some companies falsely market products as "environmentally friendly" or "sustainable" in an attempt to capitalize on consumers' eco-consciousness, misleading the public and delaying genuine action on environmental issues.

6. Manipulation and Misinformation

False advertising: Companies sometimes make exaggerated or false claims about their products, misleading consumers and creating false expectations. This can be particularly harmful when it comes to health products, pharmaceuticals, or weight-loss treatments.

Addictive design: Marketing techniques are increasingly used to promote addictive behaviors, particularly in the context of social media, video games, or gambling. Companies manipulate users through behavioral nudges and psychological triggers that keep them hooked.

7. Invasion of Privacy

Data mining and surveillance: With the rise of digital marketing, companies have gained unprecedented access to consumers’ personal data. Many firms engage in data mining and targeted advertising based on individuals' online behavior, often without full transparency or consent, leading to concerns about privacy and data security.

Personalization and manipulation: Highly personalized marketing can lead to manipulation, as companies can target individuals with ads tailored to their specific vulnerabilities, making it harder for consumers to make objective decisions.

8. Promotion of Unhealthy Lifestyles

Junk food advertising: Aggressive marketing of unhealthy foods, particularly to children, has been linked to rising rates of obesity, diabetes, and other diet-related diseases.

Alcohol and tobacco marketing: Despite restrictions in some countries, marketing of alcohol, tobacco, and vaping products continues to glamorize these potentially harmful substances, leading to addiction and public health crises.

9. Contributing to Financial Instability

Credit and debt marketing: Marketing of credit cards, loans, and other financial products often promotes spending beyond one's means, contributing to personal debt and financial instability. Predatory lending practices, such as payday loans, are frequently marketed to those already in financial difficulty.

10. Reduction of Authenticity and Creativity

Commercialization of art and culture: Marketing can sometimes reduce art, culture, and creativity to mere products to be sold, stripping them of their authenticity. This can lead to the commodification of creative expression and a focus on profit over substance.

Trend exploitation: By constantly pushing new trends, marketing fosters a culture of superficiality and short-term thinking, where value is placed on what is fashionable or trending rather than what is meaningful or lasting.

While marketing plays a critical role in the economy by connecting consumers with products, it also has significant social, psychological, and environmental consequences. From promoting overconsumption and exploiting insecurities to targeting vulnerable groups and contributing to environmental degradation, marketing practices have often prioritized profit over societal well-being. Reforming marketing to be more ethical and socially responsible is essential for creating a healthier, more sustainable society.

[smmediatechh]

In today’s digital world, social media has become an essential part of our daily lives. Whether you're sharing a photo with friends or following your favorite brands, social media platforms are everywhere. But did you know they are also powerful tools for businesses? That’s where social media marketing comes in.

What is Social Media Marketing?

Social media marketing is the use of social platforms like Facebook, Instagram, Twitter, and LinkedIn to promote your business, connect with your audience, and build your brand. It's about creating and sharing content that engages your audience and encourages them to interact with your business.

Why is Social Media Marketing Important?

Reach a larger audience: Billions of people are on social media. This means you can reach potential customers all over the world.

Boost brand awareness: Social media helps people get familiar with your brand, products, and services.

Engage with your audience: You can talk directly to your customers, answer questions, and get feedback.

Drive traffic to your website: By sharing content with links to your site, you can bring more visitors to your pages.

Cost-effective marketing: Many social media platforms offer free tools to promote your business. Paid ads are also affordable and can be targeted to the right audience.

Key Social Media Platforms for Marketing

Facebook: With over 2.8 billion users, Facebook is ideal for reaching a wide audience. Businesses can create pages, post updates, run ads, and engage with followers.

Instagram: Instagram is perfect for visually-driven brands. If your business relies on photos or videos, like fashion, food, or art, Instagram is a great choice.

Twitter: Twitter is useful for sharing quick updates, news, and engaging in conversations. It's also great for customer service interactions.

LinkedIn: If your business targets professionals or B2B clients, LinkedIn is the best platform. It’s excellent for networking and establishing industry authority.

TikTok: This platform is a must if you want to reach younger audiences with creative, fun, and short video content.

Tips for Effective Social Media Marketing

Know your audience: Who are your customers? What are their interests? Understanding your audience helps you create content that speaks to them.

Post consistently: Regularly posting helps keep your audience engaged and builds a strong online presence. Tools like Hootsuite or Buffer can help schedule posts.

Create valuable content: Your posts should be interesting, informative, or entertaining. Share tips, behind-the-scenes looks, or answer customer questions.

Use hashtags: Hashtags help people find your posts. For example, if you’re posting about social media marketing, use hashtags like #SocialMediaMarketing or #DigitalMarketing.

Engage with your followers: Reply to comments, like posts, and thank people for their support. Engaging with your audience builds trust and loyalty.

Analyze and adjust: Use analytics tools like Facebook Insights or Instagram Analytics to see what’s working and what’s not. Adjust your strategy based on the data.

Final Thoughts

Social media marketing is one of the most effective ways to grow your business in today’s digital landscape. By understanding your audience, consistently posting valuable content, and engaging with your followers, you can create a strong online presence and boost your brand. Start small, experiment with different platforms, and soon you’ll see the power of social media marketing in action!

[witch-of-fanart]

Equestria Girls Redesigns Apple Jack and Rarity!

I did not change much of their designs because, I do like them mostly the colors and for their human designs I wanted Rarity to have a more practical outfit than gem covered and pencil skirt.(I may have gone too practical but I wasn't sure what to do besides a more business casual look)

AppleJack in Pony world, they don't have that much changed AJ is still working at the farm and selling apples at the market. In fact business has been so well that Princess Celestia has hired the Apple family to provide the food for her new magic school campus. Twilight Sparkle has even stopped by the farm for a quality check of the food and produce. It didn't take long or much effort for Twilight to give the stamp of approval. AppleJack even offered to show Twilight around town sometime since she is new, it will be tricky with both having busy schedules but AJ always makes time for her friends.

Rarity in the pony world has also been hired to not only help decorate the school but design the uniforms a simple vest or cape the students wear to classes. Twilight stops by every now and then to check on the progress of the decor and to approve the uniform designs. Safe to say Rarity was head over hooves for Twilights hair streaks. She can always appreciate a nice splash of color. After some chatting Rarity recommends the spa for Twilight as the best way to relax and get some lovely treatments.

AppleJack in the Human world, AJ is going to college to learn some more about business and agriculture. She has still grown up on the farm her whole life, but it doesn't hurt to see if there is more tricks or marketing strategies she can know to help the farm. (They are not struggling by any means it is just extra knowledge, and Granny Smith encourages her to go so she can learn more about herself and if farm life is really what she wants)

Rarity in the Human world, Rarity attends college and is taking business marketing and fashion courses. She hopes to open her own store and brand one day. Making fashionable but also quality personal outfits for all no matter where they are from or their body type. She currently works at a high end fashion store and sees how the style and designs are surprisingly limited. She plans to change that.

Designs: Human AJ I took away her hat just because she wouldn't wear it much unless she is working in the field. Pony AJ I mostly muted the colors and gave her marks to look like work boots. Human Rarity I simplified her outfit to a more business office look but still fashionable. Pony Rarity I mostly darkened her hair and gave her a necklace that she also has in her human form. For both I only changed their cutiemarks a bit AppleJack an apple cut in half in the shape of a heart, and Rarity still gems but a needle and thread going through them.

I am trying to avoid just slapping the characters cutiemarks on their clothes but I am hoping that the characters are still recognizable.

[ausetkmt]

Salt Sugar Fat: How the Food Giants Hooked Us

Salt Sugar Fat: How the Food Giants Hooked Us

In the spring of 1999 the heads of the world's largest processed food companies, from Coca-Cola to Nabisco, gathered at Pillsbury headquarters in Minneapolis for a secret meeting. On the agenda: the emerging epidemic of obesity, and what to do about it.

Increasingly, the salt, sugar, and fat laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made.

This executive then launched into a damning PowerPoint presentation, 114 slides in all, making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. To deny the problem, he said, is to court disaster.

When he was done, the most powerful person in the room, the CEO of General Mills, stood up to speak, clearly annoyed. And by the time he sat down, the meeting was over. Since that day, with the industry in pursuit of its win-at-all-costs strategy, the situation has only grown more dire.

Every year, the average American eats thirty-three pounds of cheese (triple what we ate in 1970) and seventy pounds of sugar (about twenty-two teaspoons a day). We ingest 8,500 milligrams of salt a day, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. It is no wonder, then, that one in three adults, and one in five kids, is clinically obese.

It is no wonder that twenty-six million Americans have diabetes. The processed food industry in the U.S. accounts for $1 trillion a year in sales, and the total economic cost of this health crisis is approaching $300 billion a year. In this book the author explores his theory that the food industry has used these three essential ingredients to control much of the world's diet.

He traces the rise of the processed food industry and how addictive salt, sugar, and fat have enabled its dominance in the past half century, revealing deliberate corporate practices behind current trends in obesity, diabetes, and other health challenges. Features examples from some of the most recognizable and profitable companies and brands of the last half century, including Kraft, Coca-Cola, Lunchables, Kellogg, Frito-Lay, Nestlé, Oreos, Cargill, Capri Sun, and many more.

Every year, the average American eats thirty-three pounds of cheese and seventy pounds of sugar. Every day, we ingest 8,500 milligrams of salt, double the recommended amount, almost none of which comes from the shakers on our table.

It comes from processed food, an industry that hauls in $1 trillion in annual sales. In Salt Sugar Fat, Pulitzer Prize–winning investigative reporter Michael Moss shows how we ended up here. Featuring examples from Kraft, Coca-Cola, Lunchables, Frito-Lay, Nestlé, Oreos, Capri Sun, and many more, Moss’s explosive, empowering narrative is grounded in meticulous, eye-opening research. He takes us into labs where scientists calculate the “bliss point” of sugary beverages, unearths marketing techniques taken straight from tobacco company playbooks, and talks to concerned insiders who make startling confessions. Just as millions of “heavy users” are addicted to salt, sugar, and fat, so too are the companies that peddle them. You will never look at a nutrition label the same way again. Praise for Salt Sugar Fat “[Michael] Moss has written a Fast Food Nation for the processed food industry. Burrowing deep inside the big food manufacturers, he discovered how junk food is formulated to make us eat more of it and, he argues persuasively, actually to addict us.”—Michael Pollan “If you had any doubt as to the food industry’s complicity in our obesity epidemic, it will evaporate when you read this book.”—The Washington Post “Vital reading for the discerning food consumer.”—The Wall Street Journal “The chilling story of how the food giants have seduced everyone in this country . . . Michael Moss understands a vital and terrifying truth: that we are not just eating fast food when we succumb to the siren song of sugar, fat, and salt. We are fundamentally changing our lives—and the world around us.”—Alice Waters “Propulsively written [and] persuasively argued . . . an exactingly researched, deeply reported work of advocacy journalism.”—The Boston Globe

“A remarkable accomplishment.”—The New York Times Book Review

[digitaldetoxworld]

Coca-Cola Case Study: Social Media Strategy

 Coca-Cola Case Study

Coca-Cola, one of the maximum recognizable brands in the world, has long been a pacesetter in innovative advertising marketing, and branding. In the virtual age, Coca-Cola's social media strategy has played an important position in keeping its worldwide dominance. By leveraging a combination of creativity, target audience engagement, and facts-driven insights, the organization has successfully navigated the complexities of modern-day social structures. This case takes a look at explores Coca-Cola’s technique for social media, highlighting key techniques, campaigns, and classes found out.

Overview of Coca-Cola’s Social Media Presence

Coca-Cola operates on almost every important social media platform, such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok. With thousands and thousands of followers throughout those systems, the organization specializes in engaging audiences through content material that is amusing, relatable, and reflective of its emblem values: happiness, togetherness, and refreshment.

The logo’s international attain is complemented through localized content material strategies tailor-made to precise areas and cultures, ensuring relevance and resonance with various audiences.

Key Elements of Coca-Cola’s Social Media Strategy

 Emotional Storytelling

Coca-Cola has a grasp of storytelling, and its social media content frequently evokes emotions like pleasure, nostalgia, and connection. This method aligns with the logo’s overarching message of making satisfied moments.

Example: The "Share a Coke" marketing campaign leveraged emotional storytelling by encouraging people to hook up with friends and loved ones through personalized Coke bottles. This marketing campaign generated sizeable person-generated content on social media, as clients shared pix of bottles with their names or those of their friends.

 Consistent Branding

Coca-Cola’s social media content is unmistakably on-logo. The use of the long-lasting purple-and-white color scheme, the acquainted logo, and the conventional contour bottle guarantees that posts are right away recognizable.

Visual Elements: Whether it’s a picture on Instagram or a video on TikTok, Coca-Cola keeps a cohesive aesthetic across all systems, reinforcing brand identity.

User-Generated Content (UGC)

Coca-Cola actively encourages lovers to participate in its campaigns by way of creating and sharing their very own content material. UGC now not only most effective will increase engagement but additionally fosters an experience of network and authenticity.

Example: During the "Taste the Feeling" marketing campaign, Coca-Cola invited customers to share their glad moments with a Coke. The business enterprise highlighted selected posts on its reputable channels, celebrating the creativity of its fanatics.

 Influencer Partnerships

Coca-Cola collaborates with influencers, celebrities, and content material creators to enlarge its attain and appeal to more youthful demographics. By operating with personalities who align with its emblem values, the employer ensures credibility and relevance.

Example: On Instagram and TikTok, Coca-Cola has partnered with lifestyle and health influencers to promote its low-sugar and food plan product strains.

Data-Driven Insights

Coca-Cola makes use of social media analytics to recognize target audience behavior and options. By tracking metrics including engagement fees, click-on-thru fees, and sentiment analysis, the organization refines its content strategy to maximize effect.

Local Adaptation: Data insights additionally guide Coca-Cola’s local campaigns, making sure they resonate with local audiences. For example, holiday campaigns in Latin America frequently feature culturally specific elements that range from those in Europe or Asia.

Multi-Platform Strategy

Coca-Cola tailors its content for every social media platform, leveraging its precise strengths:

Facebook: Long-form storytelling and network-constructing.

Instagram: Visual storytelling with first-rate photos and short movies.

Twitter: Real-time updates and customer interaction.

YouTube: Long-shape video campaigns and in the back of-the-scenes content.

TikTok: Trend-driven and playful content focused on Gen Z.

Notable Campaigns on Social Media

 Share a Coke

The "Share a Coke" marketing campaign is considered one of Coca-Cola’s maximum successful social media initiatives. By changing its brand with famous names on Coke bottles, the organization created a fantastically personal and interactive enjoyment.

Social Media Integration: Coca-Cola encouraged enthusiasts to share pix in their personalized bottles on systems like Instagram and Twitter using the hashtag #ShareaCoke. This brought about an explosion of UGC, with thousands and thousands of posts shared globally.

Impact: The marketing campaign boosted sales and social media engagement, solidifying Coca-Cola’s popularity as an emblem that brings people together.

Happiness Campaign

Coca-Cola’s "Open Happiness" marketing campaign targeted on spreading positivity. The brand used social media to percentage uplifting tales, inspiring prices, and feel-excellent motion pictures.

Example: On YouTube, Coca-Cola shared heartwarming advertisements providing random acts of kindness, including a vending device that disbursed free Cokes when humans hugged it.

Social Engagement: The campaign encouraged lovers to proportion their very own "happy moments" the use of the hashtag #OpenHappiness.

FIFA World Cup Campaigns

Coca-Cola has been a protracted-time sponsor of the FIFA World Cup, and it leverages this affiliation closely on social media.

Engagement Tactics: During World Cup seasons, Coca-Cola shares football-themed content material, engages enthusiasts with predictions and trivialities, and runs contests.

Example: The #TasteTheFeeling marketing campaign for the duration of the 2018 World Cup featured videos of fanatics celebrating goals whilst drinking Coke, connecting the excitement of the occasion with the brand.

 TikTok Challenges

Coca-Cola has embraced TikTok’s trend-pushed tradition with the aid of launching challenges that encourage creativity and participation.

Example: The #MakeItHappy mission invited users to create movies showing how they flip negative conditions into high-quality ones, aligning with Coca-Cola’s subject of spreading pleasure.

Results: The task garnered thousands and thousands of views and bolstered Coca-Cola’s relevance amongst younger audiences.

Lessons Learned from Coca-Cola’s Social Media Strategy

 Authenticity Matters

Coca-Cola’s success on social media stems from its capacity to connect authentically with audiences. Whether through storytelling or UGC, the emblem continually promises content that feels authentic and relatable.

Engage, Don’t Just Broadcast

Rather than virtually pushing promotional content, Coca-Cola actively engages with its followers. This involves replying to comments, resharing user posts, and growing interactive campaigns.

Leverage Global and Local Strategies

Coca-Cola balances its worldwide logo message with localized campaigns that resonate with precise cultures. This twin technique ensures consistency whilst ultimately applicable.

Adapt to Trends

Coca-Cola stays ahead of the curve by fast-adopting new social media systems and trends. Its presence on TikTok, for example, demonstrates a commitment to engaging younger audiences.

Use Data Wisely

By reading social media's overall performance, Coca-Cola refines its method to the consciousness of what works. This records-pushed method guarantees the most reliable aid allocation and content material effectiveness.

Challenges and Opportunities

Challenges

Sustaining Engagement: In a crowded virtual landscape, preserving high stages of engagement requires consistent innovation.

Managing Negative Feedback: As a worldwide emblem, Coca-Cola faces scrutiny and grievance, which have to be addressed tactfully on social media.

Opportunities

Emerging Platforms: New systems like BeReal offer opportunities for Coca-Cola to reach untapped audiences.

Sustainability Messaging: Consumers an increasing number of value manufacturers that prioritize sustainability. Coca-Cola can use social media to focus on its green initiatives.

[vyrlmarketingagency]

[kathleenfrye]

Can Amazon Sustain Its Dominance in the E-commerce Sector?

Amazon has taken its place amongst the world’s major Internet-based corporations. A platform that has attracted millions of its user across the globe and one that has revolutionalized our ability to shop. It provides a fast shipping service, a rather vast product portfolio, and concentrates on its customer base. However, the question that arises is that: As more and more competitors appear in the near future, can Amazon continue to dominate the market? As such, more people are asking whether the company can maintain its superiority. By this, it means that for Amazon to remain dominant it must be able to come up with strategies that counters the ever evolving trends. This fact is confirmed by examples from the past, according to which the position on top is never certain.

Growing Competition

Indeed, the level of competition on Amazon is increasing. Retail giants like Walmart, Alibaba and e-commerce enablers like Shopify are pushing hard. They are enhancing their platforms, the platforms are becoming better for the customer. New competitors are only a click away and Walmart has recently initiated fast and cheaper shipping like Amazon. Through shopify, small business are being aided on how to operate online. These competitors are not just competing directly with Amazon as was the case a few years back. But the slice is getting thinner and even new platforms like IGTV and Instagram Shopping are dragging users away. Thus, the key competitors — big retail stores and merchants — are trying to edge Amazon by concentrating on their advantages, namely, individual approach and specialisation.

The Future of E-commerce

However, we also have primary strengths for Amazon as follows: Logistics infrastructure which the company has established is almost unchangeable. The fact is that people still come to Amazon Prime in millions. In newer tactics of delivery like drone delivery, the cashier-less stores they are preparing the future of the retail business. Basically, Amazon cannot wane or pause at this time and you will read why in the subsequent sections of this discourse. Listening to customers remains one of the most critical activities the company has to undertake. If it fails to adapt, customers can always switch to other brands that preference green in their products. This outlet of business is dynamic, and Amazon needs to adapt for it to keep on being the market giant it is. That makes the question, can Amazon maintain its position at the top of the online retail food pyramid? In any case, it is a good niche player, at least for now, though only time will tell.

It is our observation at Amazon that the game is never won; it has to be played over and over again. Only a few years down the road the success of this company will only be determined by how it is going to manage competition and which market trends it is going to embrace.

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[brf-rumortrackinganon]

“My sense is that Meghan's market is more of the TJ Maxx demographic.” Interesting assessment of Meghan’s market. From a business perspective, brands who end up at TJMaxx, Marshalls, etc. (owned by the same company TJX) are typically bought in due to 1) supplier has made too much (overstock) and it isn’t selling 2) it’s getting close to the end of its expiration dates (close out) and it sold in at a much cheaper cheaper price to TJX. She’d still need a regular place to sell before she tries to offload (usually at a much lower margin / maybe even a loss) to TJX. I’m basing this on my experience with working in food industry and resorting to these retailers for the same reasons.

Exactly my point. The TJX brand is the end of the line for so much product and merch these days (especially fast fashion) that it's inevitable Meghan's products will end up there if this turns into the deal she wants to be. The key thing is that she needs product first. That she launched without a real product is very telling.

To me, what I think it says is that she's not getting the investors or partners that she wants so she launched ASAP to use the media's hype as part of her negotiation or recruitment strategy. (In addition to taking advantage of Kate's absence, of course.)

I made a suggestion in an earlier post that Meghan's competitors are the socialite/influencers that are launching their own brands or already have brands. A great many of those brands use print-on-demand dropship merch. They save on overstock storage and production fees by only keeping a limited selection in stock and marking up their own prices to cover "demand."

I see Roop heading in that direction. If they can't find a distribution vendor (e.g., Kohls, Target, Macy's, etc.), they'll do dropshipping but at such low quantities they always sell out - which is the same tactic Meghan uses when she wants to be a fashion influencer (she wears something already heavily discounted and with so little stock that she can take credit for "selling out").

What is interesting, and why I think Roop has a good argument for exclusivity with TJX companies, is Rae Dunn. Most of her product is sold exclusively through TJX and she has a deal with a company called Magenta Inc., an online retailer that's thought to be behind Rae Dunn products in places like Amazon and Walmart.

So there's precedent for Meghan/Roop to sell exclusively with TJX, with perhaps a side deal for an online storefront like Magenta offers. But that's not the audience or market Meghan wants (even though she herself is the "wine mom" elder millennial motivational-quote-spouting stereotype that buys Rae Dunn and shops at TJX stores so it's a natural fit). She wants Roop in luxury marketplaces that prices out the very people who would actually buy Meghan's product.

She's stuck between a rock and a hard place. I think she realizes it now while watching the metrics on social media plateau from a total lack of engagement and total absence of content (hence throwing Mandana under the bus in Page Six). Which is surprising. Given the way she rolled out Sussex.com with the IG Vancouver kickoff - four or five days straight of new Sussex content and material - I expected the same thing with Roop; 1st day - social media launch, 2nd day - lunch papwalk, 3rd day - product launch, 4th day - "checking out my product" charity visit/papwalk, 5th day - Netflix cooking show promo, and so on.

I know, I know. Stop giving her ideas. I'm trying!

[whattheydonttellyouytc]

"What They Dont Want You To Know"Series

1. Corporate Influence on Legislation

Large corporations wield significant power in shaping laws and regulations through lobbying efforts. This influence often prioritizes profit over public interest, resulting in legislation that favors corporate agendas, such as tax breaks, deregulation, or loopholes that allow environmental harm. For example, the oil and gas industry has been known to lobby against stricter environmental protections, impacting climate policy and public health.

2. Food Industry Secrets

The food industry often obscures the truth about what goes into our food. Many products contain additives and preservatives that can affect health, yet these ingredients are not always clearly labeled. Additionally, practices such as factory farming raise concerns about animal welfare and antibiotic use, which can lead to antibiotic resistance. Understanding these secrets can empower consumers to make informed choices about their diets.

3. Environmental Degradation

While the impacts of climate change are widely discussed, the specific practices contributing to environmental degradation often receive less attention. Industries like mining and logging can devastate ecosystems, leading to biodiversity loss and habitat destruction. Moreover, the pollution from industrial activities can have dire consequences for local communities, particularly in marginalized areas, where regulations may be less stringent.

4. Data Privacy and Surveillance

As technology advances, the collection and use of personal data have become ubiquitous. Many people are unaware of how much information they share through social media, apps, and online transactions. This data can be sold or misused, leading to targeted advertising, identity theft, and breaches of privacy. Understanding these practices is crucial for protecting personal information in an increasingly digital world.

5. Mental Health Stigmas

Despite growing awareness of mental health issues, significant stigma remains, often fueled by societal norms and media portrayals. Many individuals suffer in silence due to fear of judgment or discrimination, which can prevent them from seeking help. Additionally, access to mental health services is often limited, particularly in low-income communities, highlighting the need for greater support and understanding.

6. Wealth Inequality

The gap between the rich and the poor continues to widen, fueled by systemic issues such as tax policies that favor the wealthy, inadequate wages for essential workers, and unequal access to education and healthcare. This growing inequality can lead to social unrest and economic instability. Understanding the underlying factors can motivate individuals to advocate for more equitable policies.

7. Pharmaceutical Industry Practices

The pharmaceutical industry is often criticized for its pricing strategies and marketing tactics, which can prioritize profit over patient care. Many essential medications are prohibitively expensive, leading to preventable health crises. Additionally, alternative treatments or generics may be overlooked in favor of branded drugs due to marketing influence, raising questions about healthcare accessibility.

8. Climate Change Denial

Despite overwhelming scientific evidence, climate change denial persists, often driven by financial interests in fossil fuels. This denial can hinder global efforts to combat climate change, as policy changes are delayed or blocked. Understanding the motivations behind this denial can help individuals advocate for more proactive climate policies and support sustainable practices.

9. Cultural Appropriation

Cultural appropriation refers to the adoption of elements of one culture by another, often without understanding or respecting their significance. This practice can exploit marginalized cultures while commodifying their traditions. For example, fashion brands may use indigenous designs without crediting the original creators, highlighting the need for awareness and sensitivity in cultural exchanges.

10. Energy Solutions

While renewable energy sources like solar and wind power have the potential to transform our energy landscape, they are often overshadowed by the fossil fuel industry. Many innovative technologies, such as energy storage and smart grids, could disrupt traditional energy markets. Raising awareness of these alternatives is essential for promoting sustainable energy policies and reducing reliance on fossil fuels.

[im-just-noelfid]

Is Blogging Still Relevant in the Age of Tiktoks and Instagram?

You might be wondering if blogging still holds its ground with the rise of TikTok and Instagram. The answer is a certainly yes! While these platforms are fantastic for quick, eye-catching content, blogs offer a special space for diving deep into topics. They allow for rich storytelling, comprehensive guides, and a personal touch that helps foster community and build trust. Many readers still seek out blogs for detailed insights and tutorials that shorter formats can’t provide. Plus, a well-crafted blog can drive traffic to your social media profiles, enhancing your overall online presence. In this ever-evolving digital landscape, blogging remains a powerful and relevant tool!

About Instagram

Since its 2010 launch, Instagram quickly gained popularity, now boasting over one billion active users. While many content creators favor Instagram's visual appeal and immediacy, its limitations, such as non-clickable links, hinder blog promotion. As Instagram evolved into a hub for curated content, it has overshadowed traditional blogging, leading some bloggers to transition entirely to the platform. However, the depth and engagement of well-crafted blog posts remain unmatched by shorter social media formats.

Instagram User Growth from 2013 to Present

About TikToks

In the first quarter of 2019, TikTok was the most downloaded app from Apple’s iOS App Store, rapidly gaining widespread popularity. Its influence has even extended to Instagram, where numerous food posts feature popular "TikTok recipes," such as baked oats and feta pasta. Additionally, Instagram Reels appear to draw inspiration from TikTok, and the platform tends to prioritize accounts that utilize this feature. While achieving growth on Instagram can be difficult, TikTok's algorithm allows users to go viral regardless of their follower count, highlighting a key difference between the two platforms.

Tiktok’s Exploasive Growth from Launch to 2024

Why Were These Platforms were Acknowledged by Most Society

Joining platforms like Instagram and TikTok is straightforward. Users simply sign up and begin publishing content without the complexities associated with traditional blogging. There is no need to manage a DNS server, purchase a domain, pay for hosting, or install software like WordPress. Additionally, users do not have to navigate themes or widgets. All that is required is a mobile phone, which allows for easy photo editing with applications like Lightroom and VSCO, enabling the creation of a visually appealing Instagram feed. TikTok similarly simplifies the video editing process within the app, eliminating the need for advanced software like Final Cut Pro or Adobe’s suite.

Furthermore, Instagram and TikTok offer the potential to reach a vast audience. As Valentina Chirico notes, every influencer seeks to expand their reach, and both platforms provide opportunities to present content to millions. The audience is already present; creators only need to ensure their content is visible. In contrast, blogging often requires significant effort to build an audience, especially if one is not already prominent on search engines like Google or Pinterest. Blogging typically revolves around long-form content, which can be at odds with the fast-paced consumption habits of today’s mobile users who prefer quick, engaging posts. Consequently, brands are increasingly inclined to collaborate with Instagram and TikTok influencers, sometimes overlooking traditional bloggers, which can lead to frustration for those who feel well-suited for such opportunities.

Is Blogging Entirely “Dead”?

Despite predictions that blogging may decline due to the rise of social media, I firmly believe blogging remains relevant. While the audience and consumption methods are changing, with a greater focus on problem-solving content and SEO-driven traffic, blogs continue to thrive as part of a broader content marketing strategy. Additionally, blogs provide greater control and security compared to social media platforms, where accounts can be banned or deleted. Personally, blogging remains a full-time, profitable venture, proving its continued value.

Will Blog Still Exist?

Despite predictions that blogging may decline due to the rise of social media, I firmly believe blogging remains relevant. While the audience and consumption methods are changing, with a greater focus on problem-solving content and SEO-driven traffic, blogs continue to thrive as part of a broader content marketing strategy. Additionally, blogs provide greater control and security compared to social media platforms, where accounts can be banned or deleted. Personally, blogging remains a full-time, profitable venture, proving its continued value.

How Will Blog Change Towards The Future

Blogs somehow will find it’s way to change in several ways. As generative AI gains popularity, storytelling will take on greater significance. Blogs will evolve into tools for building personal brands, making it more challenging to stand out. Ultimately, blogs are likely to shift into digital publishing enterprises.

Corinne (2021). “Is Blogging Dead? The Rise of Instagram and TikTok”. Skinnedcartree, April 9, 2021. https://skinnedcartree.com/2021/04/is-blogging-dead-the-rise-of-instagram-and-tiktok.html.

Michiel Heijmans (2021). “The Future of Blogging in a Video-Obsessed World”. Yoast, June 3, 2021. https://yoast.com/the-future-of-blogging-in-a-video-obsessed-world/.

Oskar Mortensen (2024 n.d.). “How Many Users on Instagram? Statistics & Facts”. SEO.ai, April 24, 2024. https://seo.ai/blog/how-many-users-on-instagram.

Oskar Mortensen (2024 n.d.). “How Many Users on TikTok? Statistics & Facts”. SEO.ai, February 2024. https://seo.ai/blog/how-many-users-on-tiktok.

[tamapalace]

Bandai Namco US is Looking for Licensing Partner for Lifestyle Consumer Products

Have you been dreaming of Tamagotchi merchandise? Well that could very well be on the horizon soon! The Toy Book reports that Bandai Namco is seeking to expand the Tamagotchi brand into lifestyle consumer products. These products would be geared toward the millennial market, allowing fans to engage with Tamagotchi across new categories including apparel, accessories, stationery, food, and more!

“Tamagotchi fans are always looking for new ways to personalize their experience and express their fandom,” says Tara Badie, Senior Director Brand Strategy, Bandai Namco Toys & Collectibles America. “The elevated-grade lifestyle line we are creating will allow the Tamagotchi community to celebrate the much-loved brand on a whole new level.” 

To secure the right licensing partner, Bandai Namco is attending the Licensing Expo at the Mandalay Bay Convention Center in Las Vegas from June 13th, 2023 through June 15th, 2023. Bandai Namco will be at booth F170 at the Licensing Expo.

This is big news! We’ve been craving more Tamagotchi merchandise. There have been several licensed products over the years that have been available in Japan that leave us drooling! We’re really hoping that Bandai Namco is able to secure a partner soon to get merchandise on the shelves as quickly as possible. What Tamagotchi merchandise would you buy?