#marketing for SMBs

[thebigshoutout]

Empowering SMBs: Expert Marketing and Design Strategies for Digital Success

Explore how The Big Shoutout helps SMBs succeed with tailored marketing and design solutions. Get actionable insights and book a free consultation today.

For Small and Medium Businesses (SMBs), distinguishing out is not an option in today’s intensely competitive digital landscape—it is a must. There has never been more pressure to develop engaging, memorable, and successful marketing tactics because innumerable brands are fighting for the attention of your target market. However, a difficult obstacle that many SMBs must overcome is that they do…

[meowdyjac]

I HAVE A PREDICTION ON THE

Mario & Luigi Series

Come 2026 when the next Mario movie comes out, there will be a NEW GAME for either the switch or the new console!

[algoworks]

Big news for small businesses! Salesforce unveils Marketing Cloud Growth, empowering SMBs with powerful tools to boost their marketing efforts and scale their businesses.

Say hello to smarter strategies and accelerated growth!

[onlinemarketingjuice]

Stop Wasting Time on Social Media Content? Think Again: Why It’s Your Key to Marketing Success

In today’s digital age, small businesses face a daunting challenge: making their social media content heard above the overwhelming noise. Just look at the staggering amount of content published on each platform daily:

TikTok – 23 million

YouTube – 216 million

Facebook – 350 million

X (formerly Twitter) – 500 million

LinkedIn – 2 million

Instagram – 95 million

With millions of pieces of content flooding these platforms every day, it’s no wonder that a significant portion of social media posts go unnoticed, with 59.41% receiving zero engagement. This statistic paints a grim picture for content creators, suggesting that most of their efforts might be in vain, drowned in a sea of digital content.

However, this doesn’t mean small businesses should abandon ship and stop creating social media content altogether. On the contrary, social media remains an invaluable channel for marketing a company, product, service, or personal brand. The key lies not in abandoning the platform but in adjusting the strategy to stand out in the crowded digital marketplace.

The Strategy Shift: From Imitation to Innovation

Emulating popular posts has proven to be less effective than one might hope. Instead, small businesses need to focus on offering something new and fresh that hasn’t been seen before. This approach requires innovation, courage, and authenticity.

Innovate with Unique Content: Your content should offer a new perspective or idea that sets it apart. This uniqueness will capture the audience’s attention like repetitive and derivative content cannot.

Voice Your Opinions: Don’t shy away from expressing your own views. Authenticity resonates with audiences, making your content more memorable and engaging.

Deliver Value: Whether through educational insights, statistics, or data, ensure your audience gains something from your content. Providing value fosters engagement and loyalty.

Trend Wisely: While leveraging trends can be beneficial, it’s crucial to do so only when they align with your industry. This relevance ensures your content resonates with your target audience.

Collaborate for Amplification: Partnering with others in your space, regardless of their follower count, can significantly extend your reach. Collaboration opens doors to new audiences and enhances visibility.

Share Personal Experiences: Content grounded in personal experiences is difficult for others to replicate. It adds a layer of authenticity and relatability that is highly appealing to audiences.

Platform-Specific Content: Understand and cater to the content preferences of each social network. While infographics may have lost their allure, staying attuned to evolving platform trends can optimize your content’s impact.

Beyond Content Creation: The Power of Influence

The effectiveness of your social media strategy extends beyond the content itself. Engaging with influencers and leveraging their reach can exponentially amplify your message. A well-placed tweet or mention from a prominent figure or company in your industry can eclipse the impact of substantial investments in traditional advertising and SEO. This influence-driven approach underscores the importance of networking and building relationships within the digital ecosystem.

In the crowded landscape of social media, the secret to standing out lies not in the volume of your content but in its uniqueness and value. Harness the power of innovation, authentic storytelling, and strategic influencer collaboration to transform your social media efforts into a beacon of engagement and growth for your small business.

[bryan360]

That marketing for the Super Mario Bros movie sure was a surprise. Not only to show its commercial with a familiar tune, but also to check out their phone number and website. Gotta say, this looks sure enough to get more hype when it hits in theaters. 😉👍

[biz-development-blog]

Affordable AI Solutions for SMBs via Amazon

Amazon’s latest AI advancements, unveiled at the recent AWS re:Invent conference, signal a seismic shift in the AI-based technologies landscape. The introduction of more cost-efficient foundation models, cutting-edge AI chips, and a colossal AI supercomputer, position Amazon as a confident leader in the AI race. While this is big news for tech giants and startups alike, small and mid-size…

[o4o41]

females follow, males enforce

You know what, it is when females are made accordingly to suit a male worldview. But not, instead, males attempting to know or integrate themselves into female worldview and culture (willingly do that).

[abhibaj]

Mastering GTM for Growth: Insights with Connor Clancy from Workday

Effective go-to-market (GTM) strategies have become essential for business growth, particularly in today’s competitive landscape. Connor Clancy, a growth strategist at Workday, shares insights on how companies can successfully implement GTM strategies through cross-functional collaboration, amplifying the voice of the field, and crafting relevant customer incentives. This guide distills Clancy’s views, offering actionable strategies to drive growth and improve GTM outcomes.

What Makes a Successful GTM Strategy in 2024?

A successful GTM strategy in 2024 isn’t solely about product features or price competitiveness; it’s about how well a business can align its efforts to solve real customer challenges. According to Clancy, a successful GTM strategy begins with customer understanding and must be supported by cross-functional collaboration that unites teams around a shared mission.

Get full insights@ https://itechseries.com/interviews/unlocking-gtm-and-growth-success-with-connor-clancy-from-workday/

To achieve this, marketing, sales, customer success, and product teams need to be in lockstep. Clancy emphasizes that each department brings valuable insights that contribute to a comprehensive view of the customer’s needs and pain points. This alignment allows for quicker adaptations, especially as customer preferences change. When teams work together, they can streamline GTM execution, ensure brand messaging consistency, and increase the speed of delivering customer solutions.

How Does Cross-Functional Collaboration Drive GTM Success?

In B2B organizations, cross-functional collaboration enables smoother execution of GTM plans, helping ensure that every part of the organization works toward the same goals. Clancy describes collaboration as the "glue" that unites different perspectives, allowing teams to make informed decisions that drive growth.

For example, marketing teams contribute customer insights, while sales teams offer feedback on lead quality and closing strategies. Customer success teams share knowledge of ongoing customer pain points, which can influence new feature rollouts or service enhancements. This communication helps the organization adjust to market shifts faster, ultimately leading to a cohesive and effective GTM strategy.

By establishing regular cross-functional meetings and shared performance metrics, companies can align their efforts, respond more quickly to market changes, and ultimately deliver a superior customer experience.

Why is the “Voice of the Field” Essential to Growth?

The voice of the field refers to the invaluable feedback from sales and support teams who interact directly with customers. These insights can reveal customer expectations, preferences, and common pain points that might otherwise go unnoticed. According to Clancy, incorporating the voice of the field into GTM strategies helps tailor solutions to meet specific needs.

For instance, feedback from sales teams might reveal customer hesitations or feature requests, while customer success teams can shed light on what keeps customers satisfied and loyal. By incorporating these insights into GTM strategies, businesses can make adjustments that resonate with customers and anticipate their needs. This information flow empowers product and marketing teams to refine offerings, ultimately resulting in improved customer acquisition and retention rates.

Explore the latest marketing and tech insights@ https://itechseries.com/gtm-library/

What Role Do Customer Incentives Play in GTM Strategies?

Customer incentives have proven to be effective tools in B2B settings, helping to attract and retain clients by adding tangible value to the buyer experience. Clancy highlights that, in the context of a GTM strategy, customer incentives can serve as powerful motivators, sparking interest and driving conversions.

B2B incentives might include value-driven offers such as extended trial periods, onboarding support, and loyalty rewards. However, it’s essential that these incentives align with customer needs and goals. For example, if a company’s customer base values cost-efficiency, a discount on upfront annual subscriptions can drive engagement. Alternatively, businesses that focus on premium customer experience might benefit from incentives like dedicated account management or exclusive access to new features.

By understanding the unique motivators for their audience, companies can use targeted incentives as part of their GTM strategies to drive engagement, retain clients, and ultimately foster growth.

How Can Companies Track the Success of Their GTM Strategies?

Clancy suggests that measuring GTM success requires a clear set of performance metrics that reflect both short- and long-term goals. Key performance indicators (KPIs) such as customer acquisition costs (CAC), lifetime value (LTV), and conversion rates can provide an accurate assessment of a strategy’s effectiveness.

Regular review of these metrics helps companies determine which aspects of the strategy need adjustment. If customer acquisition costs are too high, it may be time to revisit lead generation strategies. If conversion rates are low, it could indicate a need for more targeted marketing content or enhanced product value. By focusing on data-driven decision-making, companies can refine their GTM strategies to achieve better outcomes.

Furthermore, tracking customer satisfaction scores (CSAT) and Net Promoter Scores (NPS) provides insight into how well GTM strategies align with customer expectations. High satisfaction and promoter scores often indicate that a GTM strategy is resonating with its intended audience, setting the stage for sustained growth.

How Will GTM Strategies Evolve in the Coming Years?

Looking ahead, Clancy believes GTM strategies will become increasingly customer-centric and data-driven. As customer expectations continue to evolve, companies must prioritize agility and responsiveness in their approaches. The integration of AI and machine learning will enable businesses to gather real-time insights and make proactive adjustments, fostering more personalized customer interactions.

Get your business boost, visit now@ https://itechseries.com/contact-us/

Conclusion

In 2024, a strong GTM strategy requires a foundation built on cross-functional collaboration, an emphasis on the voice of the field, and customer-centric incentives. Connor Clancy’s insights remind us that understanding and adapting to customer needs is key to driving sustained growth. By prioritizing alignment between sales, marketing, and customer success teams, companies can refine their GTM efforts and create impactful experiences that resonate with their audience.

[lauriejmccabe]

Unlocking Insights: The SMB Technology Buying Journey, Part Two

The world of technology is rapidly evolving, and small and medium businesses (SMBs) are at the center of a transformative era. As new solutions emerge, understanding how they make technology purchasing decisions has become critical for vendors, service providers, and partners looking to cater to this dynamic market. Our new eBook, The SMB Technology Buying Journey, Part Two delves into the…

[theseoblogspace]

Mastering Google Analytics for Small Businesses

Are you a small business owner in Australia finding it hard to understand your website’s performance? The key to unlocking valuable insights and driving online success could be right at your fingertips – Google Analytics1. Google Analytics is the internet’s most widely used web analytics service1. It offers a powerful suite of tools to help you track, measure, and optimize your digital presence.…

[sfdcfanboy]

Salesforce Marketing Cloud Solutions for Any Size Business

Whether running a small business or managing a larger enterprise, the Salesforce Marketing Cloud has something in store for you. The powerful platform was designed to help businesses of all sizes easily connect with their customers through personalized marketing interactions at scale. Offering tools for social media, email, advertising, and customer engagement, the Marketing Cloud allows you to…

[madhukumarc]

Why digital marketing is important for small business?

Digital marketing is important for small business because, it provides affordable ways to reach wider audiences, boost visibility, and compete effectively.

It also enables targeted, measurable, and adaptable strategies across online platforms, helping small businesses grow efficiently with limited resources.

In simple, it is absolutely crucial for small businesses in today's fast-paced and digital-savvy world. Yes, let's dig deeper to provide you with more information.

Image Source - 2024 Small Business Marketing Report by VistaPrint and Wix

Digital Marketing Importance for Small Business:

1. Gone are the days when traditional marketing methods like print ads, TV, radio, and billboards were enough to attract customers.

With the advent of the Internet and social media and the recent influence of the digital revolution globally, businesses need to establish a strong online presence to stay competitive.

With increasing competition and more noise in the market, digital marketing is no longer optional—it's becoming essential.

Do you know? - “Many customers choose small businesses based on trust. One way to build trust with your audience is through sharing your personal life” – copyblogger

2. One of the biggest advantages of digital marketing for small businesses is its cost-effectiveness.

Traditional marketing methods can be quite expensive, especially for businesses with limited budgets.

Digital marketing, on the other hand, offers a wide range of affordable options.

Social media platforms like Facebook, Instagram, X (Twitter), YouTube, and LinkedIn provide businesses with the opportunity to reach a large audience without breaking the bank.

Pay-per-click (PPC) advertising is another cost-effective option that allows businesses to only pay for the actual clicks on their ads.

The use of micro-influencers to promote products or services is a growing trend, and leveraging user-generated content (UGC) too is becoming an effective way to boost sales.

Content marketing can be the cheapest option irrespective of business type and size today.

So, in fact, there are many marketing channels and techniques available that need to be implemented strategically.

Small businesses can either build their own small marketing team or hire a local marketing agency for guidance and reap specific business and marketing benefits.

“While social media, websites, and email drive the most success for small businesses using them, the importance of strategically using these channels cannot be understated” - The Current State of SMB Marketing Report by Constant Contact

3. In addition to being cost-effective, digital marketing also offers a level playing field for small businesses.

Unlike traditional marketing methods, which often favored larger corporations with bigger budgets, digital marketing allows small businesses to compete on an equal footing.

With the right digital marketing strategy, even the smallest of businesses can reach a global audience and attract customers from all over the world.

4. Another important aspect of digital marketing is its ability to target specific audiences.

Unlike traditional marketing methods, which often rely on mass advertising, digital marketing allows businesses to tailor their messages and ads to specific demographics.

This means that small businesses can effectively target their ideal customers and ensure that their marketing efforts are not wasted on people who are not interested in their products or services.

5. Furthermore, digital marketing provides small businesses with valuable insights and data that can help them make informed business decisions.

With tools like Google Analytics, Google Search Console, and other analytics, including social media, businesses can track and analyze their website traffic, social media engagement, content engagement, conversion rates, and many more.

This data can help them understand what is working and what is not, allowing them to make adjustments to their strategies accordingly.

“Over half of small business owners say that using AI to repurpose content drives buyers down the sales funnel more quickly and increases sales” – Adobe Express

6. Lastly, digital marketing offers small businesses the opportunity to engage and interact with their customers on a more personal level.

Social media provide a platform for businesses to communicate directly with their customers, answer their questions, and address their concerns, almost instantly.

Now, AI chatbots are more prevalent than ever, providing 24/7 support and addressing service concerns.

This level of engagement helps build trust and loyalty among customers, which can ultimately lead to increased sales and customer retention.

In conclusion, digital marketing is essential for small businesses because it is cost-effective, offers a level playing field, allows for targeted advertising, provides valuable insights and data, and enables personal engagement with customers.

By embracing digital marketing strategies, small businesses can effectively compete in today's digital landscape and achieve long-term success.

Here's related information that you may also find helpful – What is Social Media Integration in Website? [Uncover the necessity]

[rapidoform]

In this quick video, we’re showing you how easy it is to add images to your forms using RapidoForm. Adding images not only makes your forms look more appealing but also helps convey information better and keep your audience engaged.

[onlinemarketingjuice]

Unlocking Exponential Growth: Mastering Compounding Advantage in SMBs with Proven Strategies

In the dynamic world of small and medium-sized businesses (SMBs), compounding advantage is a key driver for sustainable growth. This blog will explore how SMBs can leverage this powerful strategy for scalable success, illuminated by real-life examples.

Understanding Compounding Advantage in Business

Compounding advantage (Econ term) is akin to a snowball effect in business, where initial gains are built upon, leading to exponentially greater growth over time. For SMBs, this means transforming initial successes into a positive, self-reinforcing cycle of progress.

Key Areas for Compounding Growth in SMBs

1. Customer Loyalty: Prioritizing customer satisfaction is critical. A study by Bain & Company revealed that a 5% increase in customer retention can increase profits by 25% to 95%.

2. Brand Reputation:��Consistent quality and service enhance brand reputation, organically growing the business.

3. Technology and Automation: Technology investments can lead to compounding efficiencies over time, which is crucial for scalable growth.

Real-Life Success Stories

1. Retail Example: Barnes & Noble saw success with their subscription-based loyalty program, offering exclusive discounts and free shipping. This created a significant customer retention effect.

2. E-commerce Example: Amazon Prime demonstrates the power of a well-crafted subscription-based loyalty program. Prime members spend significantly more annually than non-Prime customers, highlighting the program’s effectiveness in customer retention and spending.

3. Digital Engagement Example: TheCHIVE, a photo entertainment website, used gamification to enhance customer engagement. Their approach contributed significantly to their annual revenue and site visits.

4. Fashion E-commerce Example: Lively implemented a loyalty program that increased customer lifetime value and average spend, showcasing the benefits of engaging loyalty strategies.

5. Consulting Services Example: CRM software’s (Salesforce, HubSpot, Zoho, etc.) impact on SMBs is notable. Companies utilizing CRM have seen a reduction in sales cycles by 8-14%, emphasizing the importance of technology in customer relationship management.

A Step-by-Step Guide to Compounding Your Business Growth

Identify Growth Areas: Pinpoint aspects of your business ripe for compounding growth.

Measure and Track: Regularly monitor and track progress using metrics and analytics.

Maintain Consistency: Regular reviews and adjustments are key to maintaining compounding growth.

Overcoming Challenges

Challenges like budget constraints and resistance to change are common. Overcoming these requires a strategic focus on long-term benefits.

Path to Exponential Growth

Compounding advantage is a vital tool for SMBs. By focusing on customer satisfaction, technology, and brand reputation, businesses can set themselves on a trajectory of exponential growth.

[lauriejmccabe]

2024 Top 10 SMB Technology Trends From SMB Group

2024 Top 10 SMB Technology Trends From @SMBGroup #smb #technology #trends #2024

Happy New Year! We hope you enjoyed the holidays, and wish you a happy and healthy 2024. Here at SMB Group, we are ringing in the new year by sharing our annual SMB Group Top 10 SMB Technology Trends, required reading for SMBs (small and medium businesses), and for the vendors that serve them. Our Top 10 SMB Technology Trends offers a view of key technology and related trends, examined through…