#market research and reduce marketing costs. Build your brand with digital media & take the benefits of social media branding contact absolu

[absolutedigitalbranding]

[mediaheights]

Social media can help your business to: attract customers, get customer feedback and build customer loyalty. Increase your market reach, including international markets. do market research and reduce marketing costs. Build Your brand with digital advertising campaigns with Media Heights. Build your brand with digital media & take the benefits of social media branding contact Media Heights. By Mediaheightspr.com

[aeonwebtech]

Unlocking the Power of SEO Optimization for Your Business

In today’s digital landscape, having a robust online presence is crucial for any business.

SEO optimization is the key to achieving this. Whether you’re working with a digital marketing agency in Canada, the USA, the UK, or Australia, understanding the basics of SEO can significantly impact your business’s visibility and success.

What is SEO Optimization?

SEO, or Search Engine Optimization, is the process of enhancing your website to rank higher on search engine results pages (SERPs).

Higher rankings lead to more organic traffic, which can translate into increased sales and brand awareness.

Why is SEO Important?

SEO is essential because it makes your website more visible.

When your website appears on the first page of search results, it’s more likely to attract clicks and traffic.

Here are a few reasons why SEO is critical for your business:

Increased Visibility:

Better visibility means more potential customers find your website.

Credibility and Trust:

High search rankings signal trustworthiness to users.

Cost-Effective:

Compared to paid advertising, SEO provides long-term benefits without continuous investment.

User Experience:

Good SEO practices improve the overall user experience on your website.

Key Elements of SEO Optimization

To optimize your website effectively, focus on these essential elements:

1. Keyword Research

Keywords are the terms users type into search engines.

Identify relevant keywords for your business using tools like Google Keyword Planner or Ahrefs.

Targeting the right keywords helps attract your ideal audience.

2. On-Page SEO

On-page SEO involves optimizing individual pages on your website. Key aspects include:

Title Tags:

Include primary keywords in your title tags.

Meta Descriptions:

Write compelling meta descriptions to improve click-through rates.

Headers:

Use headers (H1, H2, H3) to structure your content and include keywords.

Content:

Create high-quality, original content that provides value to your audience.

3. Off-Page SEO

Off-page SEO focuses on building your website’s authority through external means, such as:

Backlinks:

Obtain links from reputable websites to boost your site’s credibility.

Social Media:

Promote your content on social media platforms to drive traffic and engagement.

Guest Blogging:

Write articles for other websites to build backlinks and reach new audiences.

4. Technical SEO

Technical SEO involves optimizing the backend of your website to improve its performance. This includes:

Site Speed:

Ensure your site loads quickly to reduce bounce rates.

Mobile-Friendliness:

Optimize your website for mobile devices.

Secure Website:

Use HTTPS to protect user data and enhance trust.

Local SEO for Regional Visibility

If you’re a business operating in specific regions, like a digital marketing agency in Canada, the USA, the UK, or Australia, local SEO is vital.

Here’s how to optimize for local search:

Google My Business:

Create and optimize your Google My Business profile.

Local Keywords:

Include local keywords in your content and meta tags.

NAP Consistency:

Ensure your Name, Address, and Phone number are consistent across all online platforms.

Choosing the Right Digital Marketing Agency

Partnering with a skilled digital marketing agency can take your SEO efforts to the next level.

Whether you’re looking for a digital marketing agency in Canada, the USA, the UK, or Australia, consider these factors:

Experience and Expertise:

Look for agencies with a proven track record in SEO.

Customized Strategies:

Ensure the agency offers tailored strategies that align with your business goals.

Transparent Reporting:

Choose an agency that provides clear and regular updates on your SEO progress.

Conclusion

SEO optimization is a powerful tool that can transform your online presence.

By focusing on keyword research, on-page and off-page SEO, and technical improvements, you can boost your website’s rankings and attract more customers.

Whether you partner with a digital marketing agency in the USA, Canada, the UK, or Australia, implementing these strategies will set your business on the path to digital success.

For more information on how SEO can benefit your business, visit our services page at Aeon Web Technology. Start optimizing today and watch your business thrive online!

[rosedaliya]

Digital marketing tactics 

An efficient digital marketing plan aids in business success by boosting and expanding client involvement in the most crowded online marketplaces. And you can learn digital marketing tactics from one of the best digital marketing institute in calicut. However, every tactic has particular benefits, restrictions. In this post, we'll examine a few specific cases and outline how to create a thorough digital marketing plan that yields quantifiable outcomes.

Marketing tactics against marketing strategy.

A proper marketing strategy is a thorough gameplan that defines how you'll contact your target audience and convert them into paying clients. The term "digital marketing strategy" is sometimes confused with other similar ideas. It serves as a road map for achieving the specific marketing objectives of your company.

The particular steps you'll take to put your marketing strategy into practice are known as marketing techniques. These may consist of:

Creating blog entries

addressing clients on social media

emails being sent

designing commercials.

Marketing strategy vs. marketing campaign.

While a marketing campaign goes together with your marketing strategy, it’s important to understand the distinction between the two. A marketing strategy looks at the big picture.

It determines your overall business goals, your customers’ goals, and how you plan to achieve both. A marketing campaign is a promotion that’s designed to achieve one specific objective under your strategy, rather than your overall business goals.

A marketing campaign usually comes with a specific start and end date. You may launch a campaign to promote a new product, generate more traffic, or attract a new customer demographic.

Different kinds of digital marketing tactics.

There are numerous digital marketing tactics available. We'll look at the top 11 digital marketing tactics currently being used in our sector because some are more effective than others at getting results.

1. Inbound advertising.

The entire ecosystem of techniques, tools, and tactics a marketer utilizes to turn a website visitor into a paying customer is referred to as inbound marketing. It contains:

Content promotion

email advertising

driving nurture

automating SEO marketing

Website analytics website optimization.

A comprehensive strategy for acquiring, vetting, nurturing, and satisfying consumers and prospects is known as inbound marketing. It is not a one-time event that is rapidly or indefinitely deployed; rather, it is centered on building a long-term relationship with clients.

Why should you use inbound marketing?

It is inexpensive. You may reduce costs while increasing ROI using inbound marketing. Instead of going for everyone, you'll focus on a particular demographic in the hopes of becoming successful.

Credibility and belief. When potential clients and consumers conduct their own research and find that your material addresses their concerns, your company is positioned as a reliable industry authority rather than just a sales-driven organization.

Relationship emphasis. You can develop dependable connections through inbound marketing that lead to both one-time sales and recurrent business. Inbound marketing content attracts high-quality visitors to your website and gives users useful information that motivates conversions at every stage of the marketing funnel.

2. Content promotion.

Instead of interrupting people with uninvited advertisements, content marketing focuses on providing answers to their problems and genuinely assisting them. It consists of articles for blogs, landing pages, movies, audio podcasts, infographics, eBooks, white papers, case studies, and more.

Content marketing typically has numerous objectives. You could apply it to:

amplify brand awareness

strengthen brand loyalty

Inform your intended audience.

Convert and grow your lead pool.

Smart marketers provide content that is suitable for various user personas at all sales funnel stages. For instance, a user who is unfamiliar with your brand and arrived at your website via organic search need different content than a potential customer who is close to making a purchase.

Why do content marketers utilize it?

solid connections with customers. With the help of content marketing, you can gradually develop a relationship with potential clients and customers. Additionally, it pushes them toward completion, increasing the likelihood that they will pick you over your rivals when the time comes to make a purchase.

improved SEO. Your website's SEO will be greatly enhanced by quality content, resulting in increased organic website traffic that converts people into customers.

higher brand authority. You may establish yourself as an authority source in your business by creating engaging, instructional content. Then, your intended audience will come to you for assistance with any issues they may be experiencing.

3. ABM

A effective B2B marketing tactic that focuses on certain accounts you choose is account-based marketing (ABM). Its goal is to make it easier for sales and marketing teams to move leads swiftly through the sales funnel. You can use ABM to focus on the accounts that matter most to you.

Account-based marketing: Why use it?

Personalization. ABM does not approach marketing in a general way. Instead, it develops custom messaging for the intended accounts. Utilizing your knowledge of your target audience, you may modify your campaign to specifically address their demands.

Collaboration. ABM enables sales and marketing teams to collaborate on critical account identification and tailored campaign creation. As teams concentrate on advancing accounts through the sales pipeline, ABM promotes teamwork.

less time between sales. Because there are many parties involved in the ultimate purchase decision, the B2B sales process is frequently lengthy. The principal decision maker and all other pertinent prospects may be nurtured simultaneously with content made especially for them thanks to ABM, which shortens the sales cycle.

4. SEO.

The practice of improving your website and content for search engines is known as search engine optimization (SEO). This will help you rank higher in search results and drive more organic traffic to your website. It uses a range of strategies, including:

Making high-quality content that is optimized for user needs and keywords

Including meta data to make sure your website is search engine optimized.

In the end, SEO aims to attract the correct customers naturally to increase leads and revenues.

What are the benefits of SEO?

Higher rates of conversion. A website that has been optimized loads pages quickly and works well on all platforms. Therefore, it has a higher chance of converting consumers to paying clients.

A greater awareness of the brand. You can increase brand recognition and gain visitors' confidence if your content appears prominently in search results. Compared to if you didn't have a strong online presence, they'll be more likely to buy your goods and services.

Savings in the long run. Once a piece of content is developed, it should draw in and grow its audience over time. You'll still need to consistently create high-quality content, but you won't need to make continuing financial investments to target users who are actively shopping for your goods and services.Looking for the best digital marketing academy in calicut to enhance your skills? Read this guide to discover the top institutes that offer comprehensive training in all aspects of digital marketing, including SEO, PPC, SMM, email marketing, and more

5. Marketing on social media

Social media platforms like Facebook, Twitter, LinkedIn, and Instagram are used for social media marketing in order to:

Promote your publications, goods, or services.

Increase brand presence and awareness

Obtain supporters or fans

Engage both present and potential clients

Entice people to visit your website.

It necessitates a consistent advertising budget as well as, frequently, a website landing page created especially for users from that budget. When your advertising budget runs out, so do the website visitors, likes, and follows.

How may social media marketing be used?

Economical marketing. You may utilize social media marketing to expose your audience to your brand even when they aren't aware of it with a rather modest budget. To maximize your return on investment and obtain high conversion rates, you will need to implement A/B testing or another type of optimization.

Audience participation. Social media is used by roughly 45% of people worldwide, and most people use it for three hours per day. Select the appropriate channel(s), educate yourself on the operation of the advertising platform, and make the most of the chance to communicate with your audience directly.

greater brand loyalty. 

6. Email promotion.

Email marketing is the activity of sending promotional and educational emails to your audience in order to develop relationships with them, convert leads into customers, and turn one-time customers into ardent supporters of your business.

These emails on your company's behalf may discuss special offers, highlight website content, advertise impending promotions, or convey general messaging.

Why do we use email Marketing?

Visitation to your website. You should link to certain web pages on your website in your emails. The open rate—the number of receivers who opened your email—and the click-through rate—the proportion of users who opened the email and clicked on a link—are examples of key performance indicators.

Effective in terms of cost. Email marketing is frequently more economical than other marketing techniques like direct mail, SEM, or SMM. A subscription to email marketing software that can simultaneously send thousands of emails will be included in your investment, as well as the expense of hiring a program administrator.

Delivers targeted messages. Sends out communications that are specifically aimed at the recipient. Each and every person on an email list has chosen to receive information. 

7. PPC marketing.

In pay-per-click advertising, also known as PPC, the advertiser is charged each time a user clicks on one of their online ads. It is frequently carried out using Google Ads, Bing Ads, or other search engines, and it can be a useful approach to connect with people who are looking for terms associated with your company.

Nevertheless, depending on the scale and scope of your campaign, charges might range from being quite low to being in the thousands of dollars per month. Additionally, the traffic that a campaign created ends when it is ended.

Users who click on pay-per-click advertisements are taken to specific landing sites that nudge them to take a particular action:

Purchase something

Fill out the form

Save a report or anything like.

Your main objective if you run a PPC campaign will probably be to boost leads or sales.

Why PPC?

Simple tracking. You can track how many people view your ads, how many people click on them, and what percentage of those clicks result in conversions with a PPC platform like Google Ads. Your campaigns' effectiveness will be immediately apparent to you.

Regulated spending. Pay-per-click marketing is pay as you go. You won't have to commit to a specific advertising budget; you can adjust or pause underperforming ad campaigns.

Results in a flash. It takes time for other marketing techniques like SEO and content marketing to be effective. However, PPC advertising provides a quick method for launching a campaign and seeing results right immediately.

8. Video marketing.

Product demos, industry thought leaders' interviews, client testimonials, and how-to films are just a few examples of the types of videos that may be utilized to market your goods, services, and brand.

To increase conversions and sales, you can add videos to your website, PPC landing pages, and social network profiles.

KPIs can consist of:

Engagement. Watching the video took time.

Views count. how frequently it was viewed.

Rate of clicks. how many people visited the site after clicking through.

Rate of conversion. Number of prospects, clients, or leads that the material creates.

Final words about digital marketing strategy.

It might be challenging to stay on top of the most recent trends in digital marketing because it is continuously changing. It might be difficult to produce captivating material that stands out from the competition. After all, dozens or even hundreds of brands may be pushing their products to your target market.For developing your digital marketing strategies.

Academy provides creative design and best digital marketing course in calicut with agency-based advertising. Our experienced designers and developers help students gain practical knowledge to enhance their skills. Join us to graduate with experience.

For your digital marketing plan to be effective:

Produce material that responds to the queries or demands of your audience.

Utilize your contacts and knowledge

Keep track on what your rivals are doing.

Subscribe to industry blogs and Google Alerts for digital marketing.

Additionally, don't be scared to experiment or toss out anything that isn't functioning. 

[kriti53]

cloud kitchen near me

Cloud Kitchen

Welcome to the cloud kitchen - the era of cloud kitchens! With changing times and evolving customer preferences, traditional brick-and-mortar restaurants are now making way for a more innovative and efficient solution. Enter cloud kitchens. If you're passionate about food and dreaming of starting your own culinary venture, then this blog post is just for you. In this article, we will delve into what exactly a cloud kitchen is, how to get started with one, and explore the numerous benefits it offers. So grab your apron and let's dive into the world of kitchen clouds!

How to start Cloud Kitchen

Starting a cloud kitchen may seem like an overwhelming task, but with the right planning and execution, you can turn your culinary dreams into a successful reality. Here are some key steps to get you started on your cloud kitchen journey.

Conduct thorough market research to identify the demand for specific cuisines in your target area. This will help you determine what kind of food offerings would be most popular and profitable.

Next, select a strategic location for setting up your cloud kitchen. Consider factors such as proximity to densely populated areas, ease of delivery access, and affordable rental costs.

Once you have finalized the location, it's time to equip your kitchen with all the necessary appliances and utensils. Invest in high-quality cooking equipment that suits the type of cuisine you plan to offer.

Now comes the fun part - developing a tempting menu! Make sure to create dishes that cater to various dietary preferences and include both signature items and trendy options that will attract customers.

To ensure efficient operations, invest in reliable online ordering platforms or partner with third-party delivery services. Establishing strong relationships with these platforms is crucial for reaching a wider customer base.

Don't forget about marketing! Utilize social media platforms, local directories, and other promotional strategies to spread awareness about your cloud kitchen's unique offerings. Engage with customers through enticing visuals and interactive content to build brand loyalty.

Remember that starting a cloud kitchen requires dedication and hard work but offers immense potential for success in today's digital age. So take these steps as your roadmap towards launching an innovative culinary venture that satisfies appetites from afar!

Benefits of cloud kitchen

The rise of cloud kitchens, also known as ghost kitchens or virtual restaurants, has revolutionized the food industry. These innovative establishments operate solely through online platforms and delivery services, eliminating the need for a traditional brick-and-mortar location. This model offers numerous benefits for both aspiring restaurateurs and customers alike.

One major advantage of cloud kitchens is their cost-effectiveness. By cutting out expenses associated with physical storefronts such as rent and utilities, entrepreneurs can significantly reduce their overhead costs. This allows them to allocate more resources towards improving the quality of their food and enhancing customer experience.

Operating a cloud kitchen provides greater flexibility in terms of location. Entrepreneurs are no longer limited by geographical constraints when choosing where to establish their business. They can set up shops in areas with high demand but limited restaurant options or even target specific niche markets that may not be viable for traditional restaurants.

Furthermore, the digital nature of cloud kitchens enables owners to gather valuable data on customer preferences and behaviors. With this information at hand, they can make data-driven decisions regarding menu offerings, marketing strategies, and pricing optimizations to better cater to their target audience's needs.

For consumers, cloud kitchens bring convenience right to their doorstep. In today's fast-paced world where time is precious commodity people crave efficient solutions like quick meal deliveries without compromising taste or quality.

There are many advantages offered by cloud kitchens – from lower operational costs to increased flexibility in location selection- making it an appealing option for anyone looking to enter the food industry or order delicious meals conveniently at home!

Conclusion

In the fast-paced world, we live in today, cloud kitchens have emerged as a game-changer for the food industry. The concept of starting a cloud kitchen has gained immense popularity due to its numerous benefits and convenience. From cost savings to increased efficiency, there are several reasons why entrepreneurs are opting for this innovative approach.

One of the key advantages of running a cloud kitchen is the reduced overhead costs. With no need for a physical dining space or front-of-house staff, expenses such as rent, utilities, and additional personnel can be significantly minimized. This allows you to allocate more resources towards improving your menu offerings and enhancing customer experience.

Another benefit is the flexibility that comes with operating a cloud kitchen. You can easily adapt your menu based on market trends and customer preferences without having to make major changes to your physical infrastructure. This agility enables you to stay ahead of competitors and cater to evolving consumer demands.

The location independence provided by cloud kitchens is also worth mentioning. As long as you have access to reliable delivery services, you can establish your cloud kitchen anywhere – even in areas where setting up traditional restaurants may not be feasible or financially viable.

Additionally, technology plays an integral role in streamlining operations within cloud kitchens. From automated order management systems to online platforms that facilitate seamless communication with customers, these technological advancements enhance efficiency and help deliver orders promptly.

To thrive in this competitive industry, it's crucial for aspiring entrepreneurs to understand how cloud kitchens work and leverage their advantages effectively. By embracing innovation, staying updated on market trends, and investing in quality ingredients and excellent customer service, success becomes attainable within this dynamic business model.

So if you're considering venturing into the food industry but don't want the high costs associated with traditional brick-and-mortar restaurants or franchises – look no further than starting your own cloud kitchen! Embrace this modern approach that offers flexibility, cost savings, and endless opportunities for growth.

[driven-digital]

8 Benefits of Digital Marketing for Doctors in 2023

Digital marketing is one of the most effective ways to reach your target audience and drive traffic to your website. In this article, we'll take a look at eight specific benefits of digital marketing for doctors in 2023. We'll explore how digital marketing can help you build your brand, generate leads, and grow your business. So whether you're a doctor looking to take your business to the next level or you're just starting out, keep reading for insights on how digital marketing can help!

What is digital marketing for doctors?

Digital marketing for doctors is a powerful way to connect with patients and build trust. It can help promote your medical practices, products, services, and events. It can also help you build relationships with patients and improve communication between you and your staff. Digital marketing can also help you research new treatments and learn about new technologies.

The eight benefits of digital marketing for doctors in 2023

Digital marketing can provide significant benefits for doctors in 2023. Here are eight of the most important:

Increased Engagement with Patients: Digital marketing allows doctors to connect more with their patients, leading to increased engagement and loyalty. This can result in better patient outcomes and a stronger relationship between doctor and patient.

Improved Patient Referrals: When patients are engaged with the doctor and feel like they have a personal connection, they are more likely to refer friends and family members to him or her. This can increase the doctor’s practice size and revenue significantly.

Greater Efficiency: Digital marketing allows doctors to save time by automating processes such as email marketing, lead capture, and social media management. This can allow them to focus on providing high-quality care instead of spending time on administrative tasks.

Greater Visibility: Digital marketing allows doctors to reach a wider audience than ever before, regardless of location or demographic restrictions. This makes it easier for them to attract new patients and promote their services through online channels such as social media sites and blogs.

Increased Revenue: Digital marketing can boost doctor income by increasing the number of patients they treat each year, as well as the amount they charge for services rendered. Additionally, digital platforms make it easy for doctors to sell products and services directly to their patients through online sales channels such as ecommerce websites or mobile apps.

Reduced Costs: Digital marketing can help doctors reduce costs associated with operating their practice, such as marketing expenses, software licenses, and staff salaries.

Increased ROI: Digital marketing is typically more effective than traditional marketing methods when it comes to reaching people who are likely to buy your products or services. This means that doctors can achieve greater profitability and achieve the same or better results with less investment.

Increased Customer Loyalty: When doctors successfully implement digital marketing strategies, they are likely to achieve customer loyalty and repeat business. This can lead to increased revenue and a more stable financial future for the doctor’s practice.

How does digital marketing benefit doctors?

Digital marketing can help doctors reach a large audience and attract more patients. It can also help doctors keep track of their patients, analyze data, and find new ways to improve the quality of care they provide. Additionally, digital marketing can help doctors connect with other professionals in their field and learn about new treatments and technology.

How does digital marketing help doctors practice medicine?

Digital marketing helps doctors practice medicine in a number of ways. First and foremost, digital marketing allows doctors to connect with patients and learn more about their health issues. This information can be used to form a diagnosis and recommend the best treatment options. Additionally, digital marketing tools allow doctors to track patient engagement and conversion rates, which helps them improve their practice. In addition, digital marketing can help attract new patients and retain current ones by increasing patient trust and satisfaction. Overall, digital marketing is an essential tool for doctors in order to maintain their practice and improve patient outcomes.

What are some challenges that doctors face with digital marketing?

Doctors are always looking for new and innovative ways to market themselves and their practices. However, digital marketing can be challenging for doctors because it is a relatively new industry. There are many different platforms that doctors can use to market themselves, but they must be sure that their messages are reaching the right people. Additionally, doctors must be careful not to overdo digital marketing, or else they may lose credibility with their patients.

Conclusion

With Driven-Digital, you can get the digital marketing you need to stand out from your competitors and let everyone know about the quality medical services you offer. Our team of experts will help you create effective online campaigns that will drive traffic to your website and increase your bottom line. Contact us today to learn more about our services!

[onedesignblog]

How to Boost Your Online Presence by Hiring the Best SEO Company in UK

Search Engine Optimization (SEO) is one of the most important tools for boosting online presence in the UK. SEO helps you to boost your website’s visibility on search engines and ensure that people can find your business when they search for related keywords.

Finding the right SEO Company can be a challenging task, especially in a crowded market like the UK. With so many SEO companies offering services, it is essential to do research and take time to choose a good one. The right SEO Company should not only have experience and expertise but also understand your business goals and provide tailored solutions that match your requirements.

By hiring the best SEO Company in UK, you can expect improved rankings on major search engines, better content optimization, and increased visibility on social media channels, and improved user experience. All these factors will help you to boost your online presence with maximum efficiency.

What Is SEO & How It Can Help Grow Your Business

SEO (Search Engine Optimization) is an important Tactic for businesses of all sizes in the UK looking to improve their online presence. SEO ensures that your website is optimised for organic search engines, increasing visibility and driving more traffic to your website.

At its core, SEO involves using techniques such as keyword research, content marketing and link building to improve the ranking of a website in SERPs (search engine results pages). This can help you attract more customers and generate more leads through organic search.

As a result, hiring an experienced SEO company in the UK can be key to helping businesses grow by increasing their online visibility and reach. An experienced SEO services provider can ensure that your website is well-optimised for both users and search engine algorithms, providing long-term results for your business growth.

The Benefits of Partnering with an Experienced SEO Company in UK

Partnering with an experienced SEO company in the UK can help businesses increase their online visibility. With top-rated Seo services UK, businesses can benefit from improved website rankings, increased website traffic and higher customer engagement. It also helps in building trust and credibility among customers as they are able to find the business easily online. Furthermore, partnering with an experienced SEO company in UK also helps to reduce marketing costs as businesses can save on time and money when it comes to digital marketing strategies.

Understanding the Different Types of Services Offered by an SEO Company in UK

SEO companies in the UK offer a range of services that can help businesses to improve their online presence. Whether it be on-site optimization, off-site optimization, or keyword research and analysis, SEO companies are in the business of helping their clients to achieve success.

These services are designed to ensure that a website is optimized for search engine visibility and traffic, with an aim to increase organic search engine rankings. Through on-site optimization techniques such as keyword analysis, meta description creation and content optimization, SEO companies help websites rank higher in the SERPs. Off-site optimization measures such as link building and social media marketing also help businesses build an online presence by increasing brand awareness.

8Tips to Help You Choose the Best SEO Company in UK for Your Business Needs

With the ever-changing algorithms and search engine ranking criteria, it is important for businesses to find the best SEO company in UK to optimise their website for higher rankings. In this article, we will discuss five tips that can help you choose the right SEO company that can help you achieve your business goals. We will look at key factors such as on-site and off-site optimization, keyword research and analysis, backlink building, content creation and optimization, customer service and reporting. By following these tips, you will be able to choose the best SEO company that is right for your business needs. .

On-Site and Off-Site Optimisation

On-site optimisation refers to factors that are within the website, such as creating a user-friendly interface with a good search function, properly linking internal pages and keyword optimisation on the site. Off-site optimisation refers to factors that can be found outside of the website, such as social media presence, press releases and local SEO strategies. These two types of optimization are often used together by SEO companies in order to try and achieve top rankings for websites in local searches.The more off-site activity your business has compared to on-site activity, the more you will have to invest in SEO. For example, a business with a website that has no social media presence will not be able to benefit from social media optimization campaigns like those offered by SEO companies.

Keyword Research and Analysis

The best keyword research for an SEO company is done on the company website itself or through tools that are provided for free such as Google AdWords Keyword Tool or Keyword Discovery . If a business's site does not include meta data that is set up correctly, then it may take longer for an SEO company to find relevant keywords and phrases as they would have to rely on their own keyword research. to find and analyze the key terms.

Content Creation

SEO companies will create quality content for a business's website or blog based on their analysis of the business's target keywords and phrases. For example, if an SEO company specializes in mobile phone optimization, then they will create content about features and benefits of specific kinds of phones, whereas if they specialize in SEO for e-commerce stores, then they might create articles that talk about how to optimize your website design and layout based on certain keywords.

Website Optimization

The process of optimizing a website involves controlling the number of internal links to other pages in order to increase the site's "dexterity" and its ranking in major search engines. . SEO companies will create lists of the most important keywords and phrases that a company needs to rank in major search engines, and they will implement those strategies on their website.

Social Media Optimization

The process of optimizing social media involves creating content for a business's social media platforms, such as Facebook, Twitter or Pinterest based on an analysis of the business's target keywords and phrases.

Online Advertising

The process of advertising online involves finding key words or phrases that people are searching for and making sure your ad is visible when someone searches for it on one of the major search engines or social media sites like Google, Twitter or Facebook .

Online Marketing

The process of marketing online involves finding key words or phrases that people are searching for and making sure your ad is visible when someone searches for it on one of the major search engines or social media sites like Google, Twitter or Facebook.

Social Media Authority

The process of authority building in social media involves creating content that enjoys an enthusiastic audience and also includes links to other content that also enjoys an enthusiastic audience.

 Conclusion – Take Advantage of the Opportunities Offered by an Experienced SEO Company in UK to Increase Your

In today's digital world, it is essential that businesses invest in SEO services to stay ahead of their competitors. An experienced SEO company in UK can provide you with the expertise and knowledge to improve your website's visibility on search engine results pages and increase your organic traffic. They can offer tailored solutions that will help boost your rankings on SERPs, build effective link building strategies, create content that is both informative and engaging, and use the latest technology to monitor your progress. By taking advantage of the opportunities offered by an experienced SEO firm in UK, you can ensure that you are staying ahead of the competition and getting the best possible results for your business.

For More Info: Best SEO Company USA

Seo Birmingham

SEO Company Vancouver

[fswmediasa]

How do digital marketing agencies enhance your business?

Digital marketing has become a very basic and important need of every type of business and organization. This technology has transformed the way of marketing and promoting products to the public. South Africa is also adopting this technology and their many businesses are taking their business to new heights along with making a global presence of their services. Digital marketing is a potent tool for connecting with both potential and current clients. 

Companies may specifically target the proper audience members who are really interested in your industry. In addition to these, hiring a digital marketing agency in South Africa has a number of other advantages, which we will discuss in the paragraphs that follow.

Benefits to the business of digital marketing in South Africa

As we told earlier that digital marketing has an abundance of benefits to the business but here are some of the major ones. All advantages of this always have a goal to increase the sales in a direct way or indirect way. Now let’s take a glimpse at how social media agency services and online marketing help your business to enhance.

Comprehensive research and strategic brand marketing

An effective brand strategy, market research, and planning will always assist a company build goodwill with its customers. Every company wants to increase sales and establish a strong brand name. For the development of your brand, a corporate profile, website, and social media presence are quite important. Effective digital marketing organizations handle each of these tasks. Social media agency services are quite beneficial for making the online presence of the company.

Multimedia approach to attract the customers

Animations, movies, and other forms of multimedia are usually utilized to sell and promote products and services. These are multi-media marketing techniques that assist companies in attracting a wide variety of appropriate audiences. Additionally, this will demonstrate the industry norms. and leave a favorable impression on the audience. Due to their effectiveness, photography and video marketing are currently highly popular in the hunting and outdoor recreation industries.

List the costs of marketing your brand

Only if the cost of services and goods drops can more profit be generated, a significant sum is usually required for marketing. When compared to other types of marketing, digital marketing is the most economical and cost-effective method. Instead of promoting your goods or services in a random manner, digital marketing focuses on the correct audience who are interested in them. They are discovered to be fairly economical in this approach.

Analyze the customer's demand

People are influenced by the technologies such as websites, social media, and related things. With the help of this, digital marketing companies can analyze the user experience and what the customers prefer more in today's day and then target them accordingly. By knowing the customer's new needs the companies do some changes as per their demand and successfully increase the sale more.

Short-term and long-term goals

In my experience as the owner of an agency, campaigns often last six months to a year and are targeted at achieving particular objectives, including producing a certain volume of leads. Campaigns provide a lot of short-term benefits. For instance, many businesses launch advertisements for that specific period when the seasonal entrance is about to commence and throughout the season in the region of South Africa.

To sum up,

All are these representing how digital marketing Social media agency services help businesses to grow their sales and maintain goodwill. This online marketing specially targets the customers which are interested in your products and industry,  this is a big benefit and that also reduces the overall cost.  FSW Media has been shaping many businesses in South Africa for a long time with quality digital marketing services. This digital marketing agency in South Africa has a wide range of tech solutions for businesses and also provides outdoor marketing services through multimedia that includes videography with FPV drones and photography. We represent your products and services in a very impressive manner.

[plrdolphin]

The Best Way to Use Plr to Grow Your Business

Introduction

Introduction: If you’re looking to grow your business, then aplication of Plr can be the key. Not only does Plr offer tools for businesses of all sizes, but it can often be used in conjunction with marketing channels like social media and email campaigns. Whether you’re just starting out or want to take your business to the next level, using Plr is an essential tool.

What is Plr.

Plr is a digital “platform” for businesses to create and share products and services online. It allows businesses to easily connect with customers, build an audience, and sell goods and services.

Plr was created by CEO Tim Cook from Apple (AAPL) in 2007. It has been used by millions of businesses around the world, including Starbucks (SBUX), Amazon (AMZN), Nike (NKE), Gap Inc. (GPS) and Walmart (WMT).

What are the Benefits of Purchasing and Uses of Plr

Plr has many benefits for businesses that purchase it. First, it allows businesses to reach a wider audience than they would through traditional marketing methods. Second, using Plr can help reduce costs associated with marketing campaigns and produciton costs. Finally, using Plr can help businesses build an audience and sell products and services to more customers in a shorter time frame than traditional marketing methods.

What are the Best Time to Start Plr Businesses

Many businesses choose to start their plr businesses during the early stages of their development, when they are still learning how to use the platform and connect with customers. This is because the early stages of a plr business are typically easiest and most cost-effective. Additionally, starting your plr business during the off-season can be advantageous, as there are less competition for customer services and products.

How to Use Plr to Grow Your Business.

Creating videos can be a great way to share your business with the world. With Plr, you can create videos that are easy to upload, edit, and share. You can also use Plr to create blog posts and articles. These types of posts can help promote your business and attract new customers.

Use Plr to Create Blog Posts

blogs can be a great way to tell your story about your business and connect with potential customers. To make sure your blog post is effective, make sure you:

1) Write in a clear and concise manner

2) Use keyword-rich keywords

3) Make sure your blog post is well researched

4) Showcase your unique selling proposition (USP)

Use Plr to Create Articles

articles can be a great way to build on the work you’ve done in previous posts and create a longer-lasting marketing campaign. To make sure your article is effective, make sure you:

1) Write in a clear and concise manner

2) Use keyword-rich keywords

3) Make sure your article is well researched

4) Showcase your unique selling proposition (USP)

Use Plr to Make Websites

Websites can be a great way to promote your business and share information about your product or service. To make sure your website is effective, make sure you:

1) Write in a clear and concise manner

2) Use keyword-rich keywords

3) Make sure your website is well researched

4) Showcase your unique selling proposition (USP)

Tips for Successful Use of Plr in Your Business.

One of the best ways to use Plr in your business is by using it to create a social media presence for your business. By using Plr to post articles, blog posts, and other content that can be shared with friends and family, you can increase the reach of your brand. Additionally, by using Plr to create videos or podcasts, you can share your story with a wider audience and promote your business more effectively.

Use Plr to Increase Sales

Another great way to use Plr in your business is by using it to increase sales. By creating impressive marketing materials like infographics or PowerPoint decks, you can help build an audience for your business and increase traffic. You can also use Plr to generate leads through online ads or social media promotion.

Use Plr to Boost the Bottom Line

Last but not least, another great way to increase profits throughPlr is by boosting the bottom line. By creating powerful marketing materials that appeal to a wide variety of customers, you can boost revenue and achieve profitability quickly!

Conclusion

If you're interested in using Plr to grow your business, there are a few things you can do to get started. First, you can use Plr to create videos. This can help you communicate your product or service in a more engaging and helpful way. Next, you can use Plr to create blog posts and articles. These can help you put your products and services in a more favorable light and increase the audience for your website or plr account. Finally, if you want to start a business with Plr, there are a few tips that can help get you started. First, make sure that you have adequate permissions for all of the content on your website or plr account. Second, be sure to schedule regular updates so that people know what's happening with your business. Finally, always remember that growth comes with risk - be prepared for anything!

[rasel002211]

DIGITAL MARKETING -2022

‍

Digital marketing is marketing that is done through digital means. It includes activities such as email marketing, search engine optimization (SEO), online advertising, social media, video marketing, mobile marketing and much more. It has numerous benefits for businesses of all sizes and industries. The global digital marketing market is expected to grow from $149 billion in 2016 to $233 billion by 2022 at a moderate growth rate of 5%. As a result of this growth, there are many new opportunities for companies that can capitalize on them. This article explores the potential of the digital marketing industry in detail, from its origins to its role in modern business practices and its impact on different industries. Let’s take a look...

What is Digital Marketing?

Digital marketing is the strategic use of digital media and methods to provide products and services to targeted markets through the use of electronic technology. It is an approach to marketing a product or service through electronic channels such as email, mobile apps, websites, and other digital interactions. Digital marketing is both an activity and an outcome of this activity. It is an activity because digital marketing is planning a strategy that drives an even bigger outcome, which is the conversion of customers into buyers. It is an outcome because, once the strategy is complete, the potential for conversion becomes an actuality.

What are the benefits of Digital Marketing?

- Boosts Brand Recognition: With 88% of consumers using the internet or email to look for brands, digital marketing creates an opportunity to build brand recognition and improve sales through word-of-mouth marketing. - Increases Market Share: Digital marketing strategies like online advertising and email campaigns can create or increase market share. Market share is the percentage of customers who are aware of a product or service and will likely purchase it. - Enhances Competitive Advantage: A company that can effectively use digital marketing strategies can gain a unique competitive advantage over the competition. - Increases ROI: The return on investment (or ROI) from digital marketing is high compared to traditional advertising methods. - Reduces Cost: Accounting for the return on digital marketing investments, it can be determined that digital marketing results in a lower cost of marketing than other methods. - Increase Customer Engagement: If digital marketing strategies help marketers build relationships with customers and increase engagement, this is likely an outcome of the strategy.

How to Optimize Your Google Rankings

The top organic keywords are important if you want to optimize your organic rankings in Google. Organic rankings will determine how many people you will see for your ads on Google and other search engines, so you want them to be just as high as possible. Your main goal should be to research and implement long-tail keywords that are relevant to your industry and related to your brand name. Long-tail keywords are more specific, which means they’re more likely to provide more relevant results. For example, “jaguar car rental” and “jaguar rental” are both related to jaguar, but “jaguar rental” is more specific because it’s related to just one product. Search engines use this level of specificity when ranking pages, so it’s important to include these keywords on your site.

MD RASEL

[digitalkong]

Benefits and the services provided by the Social Media Marketing agency

What is a Social Media Marketing company?

It is a well-known team of professionals with single goal, to increases your business and enhances your brand image. This company attracts customers, get customer feedback and create customer loyalty. They develop your market reach both locally and in the international markets. This company does market research and reduces marketing costs. By the assistance of social media marketing services there is an increase in your revenue by constructing customer networks and advertising. Social media is the skill that has the capacity of sharing of ideas, thoughts and information through virtual networks and community. This company makes effective strategies to thrive your business, make meaningful connections with your customers and followers through social media.

What are the services provided by Social Media Management company?

The first service is channel particular social media. This company use various channels like Face book, Pinterest, Instagram to google, LinkedIn or even snap chat depending upon the audience and earn a list of recommendation prepared about the client’s interest. Strategic planning, it is vital to have a strong strategy for any brand. Creating content strategy for brands assure that your client has a notion of what going to work for them. You should present a detail plan to your client elements such as editorial calendar. Account creation, many small business owners take the ambition to learn about social media and digital marketing but it is still a mystery to them. it is difficult for them where to begin so they might  look for a advice from the social media expert .The services of social media experts help them in getting started and setting their account or profile. Creation is a significant service a social media company have.  The content needs to be encouraging and engaging and spread the message about a research and analysis; the social media company first do research about the audience interest, behaviour. They comprehensive look at the competitors; this will help their clients to spot their strength and weakness. This company use their equipments to track their campaigns as well as help them to specify the hot topics, hashtags and most valuable areas of discussion. Campaign and community management, they get benefit for their brand, get more support for their ongoing social media efforts. This is one of the service that examines what the client’s audience is examining and look for the chance for content creation. Consulting, social media   company gives service that can counsel their client in the complicating world of social media marketing. They give the service to their clients to make friendly approach to interact with customers and construct a social media team.

What are the benefits of social media marketing?

This company gives numerous benefits for the start-ups and established brands. With the support of social media content you can leads to boosted search traffic, better seo and improve brand loyalty. This service lends better online exposure. With the continuous adapting of social media, it becomes a powerful online marketing resource for the companies and brands. Search engine like Google now integrate updates, tweet and comment into the result pages, which as a result identify the importance of social interaction. Marketing through social media allows you to spot and categories your ideal customers by age, location and online activities. This company analyse your niche market to understand your target customers, their online behaviour and make the relevant ads that address their needs. The social media company enhance the need of customer reach, this company use social media stand for the product research. You can improve your brand awareness and position your company in front of the right customers. This company enhances the trust of the custmores by building a deep meaningful association with the followers.  These companies have numerous marketing options such as you tube, Face book, Instagram and linkegin.This includes messengers, Whatsapp and snap chat, this gives in depth business review and audience analysis to earn a most gainful social media platform and techniques for the business. This company increases your profitability. It is a cost effective way to attain your ideal clients for the small or large companies. One of the key benefit is social media is that you can have unlimited number of customers or audience across the locations.

In addition to this social media management is the process of analyzing social media audience and embryonic strategies that modified, generate and distribute content for social media profile. Social media management company also monitors online conversation, it collaborate with the influencers, supply community services and measures social media performance. This company can helps brand to advantage social media platforms for the successful drive of their objectives from raising brand awareness to increase online store visit. So, take a challenge and opt for the right industry to enhance your brand and revenue 

[mediaheights]

Social media can help your business to:  Attract customers, get customer feedback and build customer loyalty. Increase your market reach, including international markets. Do market research and reduce marketing costs. Increase revenue by building customer networks and advertising. Develop your brand. Build your brand with digital media & take the benefits of social media branding contact Media Heights. By Mediaheightspr.com

[copperdigitalinc]

Revolutionizing Retail Technology- Remodeling the Industry

In every industry, having a customer-centric culture has become a matter of survival for businesses. We are living in a data-driven world that requires digital agility and long-term digital transformation. Focusing on retail technology, where digital transformation is rushing, retailers leverage AI to get deeper insights, identify customer needs, and deliver proactively to customers across every touchpoint. From contactless delivery to cost optimization, retailers are responding to covid-19 by building adaptable business models.

Businesses are reprioritizing their plans for digital investments to prepare for large-scale transformation. For example, moving forward with digitalization, Amazon will soon avail Pay-over-Time option at checkout to its customers. In addition, Shopify merchants now have their OMS App to track their sales, inventory, orders, transactions, fulfillment routing, and service flows. Through this, Shopify retailers can extend their superior customer experience beyond the storefront.

Customers’ digital expectation is growing, and so is the pressure on brands. They need to reimagine their digital experience and evolving Martech stack or tech-stack. Lockdowns have led to significant changes in consumer behavior. In 2020 alone, more than 12,200 big retail chains closed their stores permanently in America. Despite that retailers are planning to open more stores in 2021 due to the rise in the percentage of online sales of their brands. In America, E-commerce has grown from 11% of retail sales in 2019 to 14% in 2020.

The World of New Retail Technology

Digital transformation in retail or retail technology is changing the way business is done. Be it any segment of retail such as pharmacy, grocery, apparel, personal care and wellness, sports, all are seeing bulk in actions and are expecting strong sales growth. In addition, location-based services, data analytics, and mobile apps bring significant changes to the retail industry.

Digital transformation does not have an endpoint. Your website and app should be updated as per the customer’s behaviors and expectations. Small businesses, medium-sized B2B merchants, and large corporations will benefit if they take digitization seriously. While transforming, retailers should be able to consider every aspect of their business. They must have a digitally efficient and effective workflow, including inventory management, sourcing, employee management and training, and customer experience management.

Remodeling has not been a cakewalk for businesses. Challenges faced by them while remodeling cannot be ignored.

Potential Challenges on the way:

a. Change management – Retailers are unwilling to implement new ways of working because the whole internal system gets disturbed for once.

b. Commitment – Sometimes, the retailer does not take the change seriously. They lack commitment while their mobile apps or websites are not able to satisfy customers.

c. Complexity – transformation is quite complex, and some businesses should look up to a trusted partner for outsourcing to create that transformational impact on the customer.

d. Technology – It is essential to evaluate and choose the right kind of valuable technology for the business. Hence, selecting suitable technology that can bring value is a challenge for the retailer.

Retailers should have a good understanding of how a digital transformation can make their business successful. To bring that considerable impact, they should collaborate with trusted partners and leverage their strengths to pass through the challenges easily.

Newer Trends Comin’ Up!

a. Touchless Experiences – Providing touchless experiences gives a sense of sanitization and safety. But along with that, the personalization and loyalty of retailers for customer satisfaction.

b. Moving towards the Omnichannel way – Convenience plays a significant role in deciding the value of online shopping. The omnichannel should be such that it allows the customer to browse, research and pick their products with convenience. It is a multichannel approach that provides a seamless shopping experience to customers.

c. Mobile-based Payment Applications- Mobile-based payment applications are on the rise. We can integrate them with mobile wallets like apple wallet, google wallet, amazon pay, Samsung pay, etc., which makes it an easy and shopping experience online. For retailers, it works as a competitive edge, reduces operational costs, and increases efficiency.

d. Social media and content marketing molds customers’ buying behavior – Millennials are highly motivated by user-generated information and reviews. Social media increases the presence and exposure of retailers. Retailers can use top social media platforms such as Facebook, Instagram, Pinterest, youtube, etc., to sell the products.

e. Reverse Showrooming is Beneficial for Retailers – As per a Business insider, 69 % of people have done reverse showrooming in the U.S. This offline and online mix of experience allows retailers to understand customer buying behavior, making it easier for retailers to serve them personalized in future purchases.

f. IoT (Internet of things) for business efficiency and intelligence – sensors are deployed across the retail value chain to track and collect the required data. The commonly used sensors are card readers, cameras, scanners, NFC tags, smartphones, etc. These sensors give detailed insights into buying behavior and other important information.

g. Voice Recognition and Virtual Reality – Various voice assistants like Amazon Alexa, Apple Siri, Google Assist are used by consumers for faster search results. Hence retailers should work fast towards ensuring that speech-led voice assistants quickly suggest their products.

h. Beacons in Retail: When retail apps detect the beacon technology, it sends location-specific information to the store’s server, such as the department the customer just passed by. This data, coupled with other details in the customer’s profile, triggers specific actions, for instance, sending personalized promotions/discounts for visitors to make a purchase.

Buying behavior has led to rapid transformation in the retail industry. This has opened up new opportunities for retailers to innovatively and timely engage with their customers. For this, remodeling of the retail sector is a must. Retail is in customer’s homes and hands now. This is the right time and opportunity for retailers to act and ensure that their business is future-ready. In case you want to know further about the digital transformation in retail and how to leverage it for your business, feel free to contact our experts today.

[digitalmogli]

Digital Marketing Company for Hospitals – Digital Mogli

What is Healthcare/ Hospital Marketing?

Healthcare digital marketing is a process of strategic outreach and communications designed to attract healthcare consumers (patients) by using various digital platforms. 

We Know, The behaviour of patients is changing conditionally to find healthcare services. Today, your patients want the ability to take care into their own hands, by researching and selecting healthcare providers online. That’s why we need a strategic digital healthcare marketing agency to find patients and engage with our service.

Our Healthcare digital advertising agency provides service for Hospitals, Dentist, and Healthcare specialists like cardiologist, neurologist, Dermatologist, Physician, fitness expert & all surgeons

What we do in Healthcare/ Hospital Marketing

1) Website Design:

A healthcare hospital/doctors website means not only content and images but they are a combination of Unique content, Images, Info graphics, and well-structured design. Our Web design main motto is to make your digital presence deliver real, transformative results

2) Branding:

Branding is very important in the Healthcare industry. Our Healthcare advertising agency focuses to create your brand to achieve maximum ROI for our clients.

3) SEO: 

SEO Provide a new way to grow your healthcare practice by using an online platform like Google, Bing, and Yahoo! Our SEO service Means – More Traffic, More Leads & More Everything.

4) Social Promotion:

In today’s world, social media platforms like Facebook, Twitter, Instagram, and many other networks are simply a part of daily life for everyone. Our Social Media Marketing Services help your business grow brand awareness, relationships, and website traffic.

5) Paid Advertising:

Many hospitals are doing digital marketing through paid campaigns on various search engines. Our PPC Campaign experts are optimized and plan your paid marketing as per your budget.

 We Help to Engage and Acquire New Patients

Hello! We are Digital Mogli, best digital marketing company for hospitals based in Pimpri Chinchwad, Pune. Our innovative approach & team of healthcare marketing experts have spent years developing unique, tested, and proven marketing programs to grow medical practices.

As Per Google Think Study 

84%     of patients use both online and offline sources for hospital research.

Search     drives nearly 3x as many visitors to hospital sites compared to non-search     visitors.

Patients     primarily search on symptoms and condition terms towards the moment of     conversion.

44%     of patients who research hospitals on a mobile device scheduled an     appointment.

53%     of patients who did not watch a hospital video were unaware they existed.

We work with healthcare professionals to grow your profiles and develop highly focused and data-driven marketing campaigns to drive appointments and grow brand awareness

Benefits of Healthcare/ Hospital Marketing

Digital Visibility is not important to attract your patients they will require a strategic holistic approach for finding and engaging with us. If achieve this then lots of benefits from healthcare digital marketing service. 

Helps You Build Trust and     Credibility

Understands the Importance of     Patient Experience

Accelerate your medical     practice

Increase Patient Volume

Online visibility

Engaging Patients While     Reducing Costs

Easily connect to patients

Why choose us:

Digital Mogli offers complete soltion for your hospital’s online marketing for helping you to acquire online visibility and drive more patients. Our traditional healthcare advertising agency can help build your brand, educate the public, and answer competitive threats. You get the following reasons for choosing our healthcare advertising agency 

Complete     Knowledge of the Healthcare Industry Experts & Digital Marketers

Understand     the Patient journey

Help     to Create Brands

Accurate     monitoring of customer behaviour

Expert     in Healthcare Branding

Customized,     compliant solution

[kreativstreet-blog]

Marketing in Crisis – Be cautious don’t be afraid

If your business was started after 2008, this is probably the first time you are facing such a situation. The last businesses faced something similar was during the global recession of 2008. Covid19 or Corona Virus has impact going beyond public health and financial impact. Developed nations like Japan, US and UK have started seeing dip in consumer confidence as well which is likely to extend the recovery period from this crisis. 

All the businesses are already in a state of scenario planning, stress testing their P&L and stabilising their operations. However, marketing as a function is still trying to find its fair ground in this situation of crisis.

The biggest marketing challenges being faced by marketers across the globe are:

How to best utilise the slashed marketing budget?

What to communicate to our consumers in the time of crisis?

With more bandwidth available with internal marketing teams and agencies, how to best utilise their efforts?

I will try and answer the above questions with a fair bit of understanding and research on what’s happening across the globe. 

The first and foremost action that a business takes in the time of crisis is to conserve cash and slash all unnecessary or non-critical business expense. Marketing, more often than not, is one of those functions that faces a budget cut. Now with the reduced budget, the temptation will be to focus on sales and conversion led campaigns that can contribute to the business growth in the time of crisis. If you are planning to do so (or have done so), take a pause and think about yourself. Sitting at the comfort of your home, working or non-working, buying anything non-essential is at the bottom of your priority list. Well, to put it better, you won’t even think about it. ‘Conserve cash during times of crisis’ holds true for end consumers as well. Validate this by a quick Google trend report on organic search for your brand in last two weeks. 

So if not conversion/sales focussed campaigns, where should you deploy your budget and how should you change your media mix?

The best way to utilise the budget and redo your media mix is by focusing on brand building campaigns that will not yield result today but will definitely impact your sales once we are through this crisis.

Again, don’t be tempted to further slash down the spends on brand building campaigns and save it for future conversion campaigns. This is the time for you to double down. Don’t be fearful when others are also afraid. Do what Warren Buffett does… be greedy when other people are fearful. Be cautious with your spends and invest in doing theme based campaign for long term brand benefit. As we recover from this situation, you’ll see your revenue rise and the ROI from your marketing spends go through the roof.

Once you have redone your media mix, the next crucial question is what to communicate?

First and foremost thing you should do is figure out if your business can genuinely help contain the spread of Corona Virus in any way.

Take the example of LVMH, which has already turned around its manufacturing lines at brands like Guerlain, Parfums Christian Dior and Givenchy to mass manufacture hand sanitisers for French hospitals. Come what may, consumers won’t forget this initiative by the brand and for the brand, they would have earned hundreds and thousands of customers for a lifetime. Beyond such an initiative, you need to really understand your consumer’s behaviour at this time. The same set of consumers might behave differently during the time of crisis.

Figure out, what best you can do as a brand for them. 

Can your brand be a source of genuine information related to something relevant at this time?

Can your brand help tackle any issues that your consumers are facing while stuck to their home? Or 

Can you brand help remove boredom and bring a smile on their face? 

Whatever, you do, there should be a genuine purpose behind it. There will never be a better time for a brand to turn itself into a brand with a purpose.

[See below what Coca-cola is doing during Corona crisis]

Finally, you accept it or not, your internal marketing team as well as your agency will have some extra bandwidth given a lot of product launches, events, sales focussed campaigns being postponed to an indefinite time. Here is your chance to prepare yourself for the future.

First thing first, relook at your entire digital and marketing stack to find out how you can optimise it. Ask these simple questions:

Is my website optimised for SEO and  Voice Search?

Is my digital funnel optimized for conversions? Can I further optimise it?

Is my website fast enough to drive conversions?

Is my social presence good enough or do I need to refresh it with better content strategy for each channel?

Is my social media performing better vis a vis my competition?

Is my brand speaking the same language across channels? Do I need a     brand guideline document to bring this sanity across channels?

Is my sales team decked up with enough resources like product demo     video, sales pitch deck, etc. to close sales?

If you get a positive answer to any of the above, you know what to do. Pick the problem or rather pick the opportunity and get your internal marketing team or an external agency to help you out. Remember, every buck is important, so carefully pick the right agency who can help you during this time of crisis in a cost-effective way. 

Take care of yourself and your brand. Be cautious but don’t be afraid!

Reach out to me if you need any help with your brand. I am at neeraj@kreativstreet.com or alternatively, you can drop us a line at www.kreativstreet.com for a cost-effective marketing solution!

Original Source: https://kreativstreet.com/blog/marketing-in-crisis-be-cautious-dont-be-afraid/

[smevirtualassistance-blog]

The Benefits of Hiring Virtual Assistants (VAs)

Technology has undoubtedly changed our way of life. We can communicate easily just by tapping our mobile phones, by connecting to the internet and make a voice and video calls. We could get easily keep in touch with people. We could reach out to people anywhere in the world through social media. Searching for information has also become easy. We can just search through the internet the topics or information we need and voila – we got related links to select from.

 The same internet advantage is also evident on the way we do business today, from social media marketing and advertising, connecting to the target market up to selling via e-commerce. One important point to consider by budding entrepreneurs and business owners when trying scaling up their business is to give more attention to the core business.

    Building and growing the business requires much effort, management, marketing, financial, and technical skills to execute a sustainable and systematic business operation. Sometimes, startup business entrepreneurs take on all the tasks by themselves, in an attempt to cut on costs. This may not be as effective as there may be skills you are not good at.

You Need Help

 Realizing that you need help, you start to look for someone who has the necessary skills for certain tasks. Hiring a talented team and employ them full-time and work with them in the office may be expensive not to eat up a large part of your profits. Fortunately, technology has made it possible to tap a pool of talented and skilled workers who work online. They are called Virtual Assistants (VA) who work remotely from their own home.

 Below are the benefits of hiring a Virtual Assistant for your business:

1. It allows you to focus on your core business operations. As an entrepreneur, you need more time on your core business if you want to grow and scale it up. Delegation is the key. You may delegate certain routine tasks, and you get more time to focus on crucial aspects of your business. VA’s can also help on some essential functions that you may not have much expertise like accounting and digital marketing

Accounting – Accountants offer freelance accounting services to account for financial transactions of your business, determine if you are operating profitably and evaluates cash flow and liquidity.

Digital Marketing – a modern form of marketing for your product and services. Utilizing the power of the Internet, your VA marketing team can help drive more sales by using strategies like email marketing, write engaging content, search engine optimization (SEO), social media marketing using social media platforms to build brand awareness, and run promotional campaigns aimed directly to your target market.

Data Entry and Internet Research — when you have voluminous data or you need to search for information from the internet and have it arranged and summarized into a useful report. Virtual Assistant can also help you do the product listing and write product descriptions for your online store on an e-commerce platform.

2. Reduce Operational Cost. You get a better picture of your net profit when you’re able to cut on costs. Hiring virtual assistants has cost benefits as opposed to hiring a regular employee such as:

You pay less for Virtual Assistants’ services as they are paid at a fixed rate agreed upon, be it hourly, fixed project, or full time depending on your requirement. In addition, you don’t have to pay benefits like insurance, overtime pay, and retirement plan

Virtual Assistants come with their own skill-set and require little or no training. This allows you to save on training costs.

Virtual Assistants work remotely work so you get to save on expenses like office space rental, maintenance costs, office equipment like computers or telephones

3. Efficient Customer Service. Though working remotely online, VA can help on handling customer concerns such as:

Handling customer online inquiries

Voice support or handling calls, chats or emails

Scheduling and setting appointments

By hiring Virtual Assistants from different geographical location and time zones, it is possible to provide round-the-clock customer support

4. You get to save time. By hiring VA, you are able to save time that otherwise will be spent on some routine tasks. Through proper delegation of tasks, you get more time not only to study crucial business aspects but also attend to other things you value like bonding with your family or friends, entertainment or simply to unwind.  

   These are just some of the benefits of hiring Virtual Assistant as opposed to hiring a regular full-time employee or doing the jobs by yourself. You get hire one with a particular skill a certain task and are available to help you.