#malayala manorama advertisement

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Manorama Matrimonial : Finding Love in Kerala’s Trusted Herald

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Manorama Classifieds Ad Rates: Affordable Advertising Solutions

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Onam specials in Malayalam print media

Literature and festivals have always had a close connection – be it Onam in Kerala, Durga Puja in Bengal, or Bihu in Assam. These are times to celebrate and rejuvenate the mind and soul with some food for thought – with some literature, which takes the form of festive magazines and supplements. Magazines that include the words of the literary high and mighty as well as the aspiring all and sundry.

Onam is a harvest festival celebrated by Malayalis in the Malayalam month of Chingam, which corresponds to mid-August to about mid-September on the Gregorian calendar. According to Malayali tradition, it symbolizes the yearly return of King Mahabali through the values of equality, prosperity, and harmony.

During the festival, Malayalis decorate the entrance of their homes with athapookkalam, a type of floral carpet created by adding a layer of flowers each day from atham (the first day of Onam) to thiruvonam (the tenth or final day of the 10 day festival). In modern times, many make the pookkalam on thiruvonam with lamps arranged in the middle or on the edges. Swings are put over trees and courtyards and traditional games such as uriyadi, vadam vali (tug of war), vallam kali (boat race), and pulikkali (masquerading as tigers) are played. Malayalis perform a special kind of dance called Thiruvathira, often to the tunes of onappatt (Onam special folk songs) sung by the legend Yesudas and others. Women adorn new Kasavu sarees while men don the mundu (dhoti), both in white with gold borders.

The Onam Sadya is a grand vegetarian feast served on banana leaves. It includes a variety of dishes over nine courses with around 20-30 different items ranging from avial, sambhar, rasam, pulissery, olan, kaalan, thoran, pachadi, banana chips, and payasam (kheer). This elaborate feast serves as a symbol of unity.

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Media houses such as Malayala Manorama, Mathrubhumi, and Deshabhimani come out with Onam specials, said Malayalam translator Kabani C. Other publications such as Deepika, Janayugam, Mangalam, Kerala Koumudi, Kalakoumudi, and Samakalika Malayalam also bring out Onam specials with serious content not aimed at the mass market. Thaliru, a children's magazine, and online publications also publish festive editions, she added.

The tradition of bringing out Onam supplements began before 1956, she said, adding that when the state of Kerala was formed in 1956, many Malayalam magazines in publication were already bringing out Onam festive editions.

“The Manorama Onam special used to have a circulation of about one lakh copies, though it's not clear whether the dip in magazine circulation has affected them too,” she told

Indian Printer & Publisher. Onam specials are available outside Kerala as Malayala Manorama and Mathrubhumi have editions in Delhi, Mumbai, Chennai, Bengaluru, Hyderabad and the Gulf countries. The Onam supplements are also available for eReading through online apps such as Magzter.

The Malayalam periodicals save the best stories of the year for Onam specials, she said, adding it is a great advertisement opportunity for magazines and brands alike as Onam is an auspicious time to make purchases. It is a big revenue opportunity for magazines and newspapers that bring out these multi-volume supplements, often offering extra remuneration to writers, she added.

Last year, all Onam editions of mainstream periodicals were published in two volumes and were priced between Rs 120 and Rs 160. There were more than 250 pages in all editions – Mathrubhumi had 548 pages, Madhyamam 292, Deshabhimani 484, while Janyugam had 388 pages, Dr C V Suresh, teacher and author, told Indian Printer & Publisher.

Care is taken to satisfy readers of all levels with stories, poems, articles, interviews, features, travelogues, and autobiographies, he said.

In the 2023 Onam specials, 30 poems were published in Mathrubhumi, 28 in Deshabhimani, and 20 in Madhyamam while 25 stories were featured in Mathrubhumi, 12 in Madhyamam, and eight in Deshabhimani, he said. Among poets, Sachidanandan and K G Shankarapilla were seen in almost all the versions, while T Padmanabhan and C Radhakrishnan were the popular story writers. “The Prasadhakan came in a single volume of 324 pages for Rs 100. It was a magnificent production with 25 stories and 32 poems,” he said.

“Sunil Njaliath presented the life of Mamata Banerjee as a feature in Mathrubhumi. Zakaria's Turkey travelogue was good. In Mathrubhumi, I enjoyed stories such as N Prabhakaran's Gloria, Chandramathi's Elivatorile Pranayam (Love in an Elevator), and T D Ramakrishnan's Abhayarthi (Refugee). Among poems, Aaratri by P P Ramachandran and Ammu Deepa's Jalappedi (Fearing Water) stood out,” he said.

The section on books in Deshabhimani was interesting and an interview with Mahua Moitra in the Madhyamam was good, he said, adding the efforts to create an Onam special reading season have largely been successful.

“I remember me as a young reader trying to complete all the Onam specials available,” Kabani said, adding she is looking forward to this year’s specials. “As a reader, I look forward to interesting works of creative writing, special cover stories as well as interviews in Onappathipp 2024,” Suresh said.

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Book Classified Ad in Malayala Manorama Online

Booking classified advertisements in Malayala Manorama is really easy, the whole booking process can be completed through online.

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Want to book Name Change Ad in Malayala Manorama Newspaper?

Name Change may be based on events such as marriage, divorce, adoption, changing child's surname to mother's or father's, Transgender Name Changes or it may simply be based on dissatisfaction with the current name. There are 3 general steps of legally changing name- Affidavit submission, ad publication i.e; an announcement of name change publishing in newspaper and Gazette notification. So if you want to book an Name Change advertisement, releaseMyAd which is the largest online advertisement booking platform in India is the one stop solution.

Malayala Manorama is the preferred choice to target the language sensitive population and appeal to larger numbers. Malayala Manorama is one of the leading Malayalam daily newspapers in the state of Kerala, India. It is the second oldest newspaper in the South and has a circulation of over 2.1 million copies. Being the third largest circulating newspapers in India, it has gathered a readership of more than 20 million over the years.

A notarized affidavit(not more than 6 months old) is must for booking an Name Change ad in Malayala Manorama. To know more details click on-https://malayalamanorama.releasemyad.com/rates/change-of-name

By simple steps of choosing the edition, composing  the ad matter, selecting the publishing date, uploading the document (i.e; notarized affidavit) and lastly making payment, one can book the name change advertisement in Malayala Manorama with releaseMyAd.

While composing the ad matter one should make a point to mention the old name and new name clearly. For any query you can call us at 9830629298 or write us at book@releasemyad.com.

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Connecting Communities: The Role of Classifieds in Malayala Manorama

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Malayala Manorama newspaper classifieds: opportunities await you!

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Book Advertisement in Malayala Manorama Newspaper

The Malayala Manorama is the leading daily of Kerala, the second oldest newspaper in the region. Specifically targeting the southern part of the country, this publication works as an effective avenue for releasing any kind of newspaper advertisement.

A Malayala Manorama advertisement is known to be popular among the educated and politically-aware individuals. Due to its sharp journalistic content and fresh editorials, it has garnered a readership of over 20 million readers. While dealing with journalism, it also covers news from all parts of the world along with subjects such as health, travel, sports, and the like.

Why Choose the Malayala Manorama for Newspaper Advertisements?

It is one of the top 10 dailies in the country. According to the Audit Bureau of Circulations, it commands a circulation figure of 2,3668,672 copies. In case advertisers desire more reach and influence, they can use the various supplements of the Malayala Manorama as suitable platforms for any newspaper advertisement. These supplements help target audience with niche interests. For instance, they can find a few such as:

•              The Man (English): Men's lifestyle

•              Watch Time India (English): Technology

•              Kalikkudukka (Malayalam): Children

•              Vanitha (Hindi): Women

This newspaper serves as a worthy choice of the medium that successfully targets the Malayalam-speaking section of Kerala. Being ranked as one of the top publications in the country guarantees its recognition and popularity. Any newspaper ad in Malayala Manorama released in this publication has more chances of exposure since its brand has been linked to credibility and integrity. If you are thinking of releasing a Malayala Manorama advertisement, why not use one of the best ad agencies for your ad?

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Malayala Manorama advertisement

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