#make it even more stunning and make the imagery of taking flight even stronger
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#okay but seriously tho what possessed zhou shen to be like#lets add a C6 at the end of the song i sing the most#and like?? da yuâs ćŒć± is already so iconic#but he still went back to it and thought. how do i make this sound even better#make it even more stunning and make the imagery of taking flight even stronger#actually i know in prev interviews he said that he/they (qian lei yin yue) werent actually satisfied w the final studio version of da yu#but they ran out of time to keep recording and had to leave it as is#ramble tag#OKAY OKAY BUT ALSO YKNOW THE C6 NEAR THE END OF æ„éȘ#TERRY ZHONG SAYS ZS TOTALLY IMPROVISED THAT HIMSELF WHILE RECORDING#HE JUST#PEPPERS IN C6 CASUALLY????#LIKE ITS SEASONING YKNOW JUST A LIL GARNISH FOR HIS SONGS#SO CASUAL SINGING IT LIVE ALL THE TIME TOO#HEâS INSANE#i need to hear him live one day my life is literallt not complete without it wjjdjfjjdjshajsjfjjfjdjd
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Dispatch Coffeeâs Ambitious New Cafe In The Heart Of Montreal
Launched in 2012, Dispatch Coffee has since been recognized as a leader of Montrealâs coffee scene. But most people have had to taste its outstanding roasts at local independent cafĂ©s. Dispatchâs own main locationâhalf cafĂ©, half roasteryâis somewhat hidden in Mile-Ex, the sort of âup and comingâ neighbourhood that still needs a few years before it truly attracts outsiders. Dispatch also has a counter in the McConnell Engineering Building of McGill University, but it is not really a destination for simple coffee lovers.
That was all before the recent opening of Dispatchâs most ambitious project yet: a cafĂ© in the vibrant heart of the city, right on Boulevard St-Laurent at the corner of Avenue Duluth. The cafeâs large space underwent a complete gutting, and if the renovation went past its deadline, the result is stunning. There are two sections, with an elevated seating area taking half the space and a large rectangular working island welcoming the customers. Large bay windows and minimalist decor make the cafe seem even bigger.
âWeâve designed this new store to have an area where our customers can ask us about anythingâkind of like an info desk or Apple Genius Bar,â explains co-founder Chrissy Durcak, who started her business serving cold brew at small pop-ups and from a coffee truck. âWe would like to connect our consumers to the people who grew their coffee and how the coffee supply chain works, as well as empowering them to brew our beans better at home.â
Another unique feature of the new cafe is its customized La Marzocco Linea PB espresso machine. âI wanted a Linea PB because itâs one of my favourite machines,â says Durcak. âWe also wanted to communicate our values of transparency in the design of the new store: the traditional shell of the Linea is pretty âclosed off,â so I had my friend and longtime collaborator Jacques Gallantâa metalworker and jack of all tradesâto produce glass sides that [reveal] whatâs inside. It makes for a nice view while waiting for coffee and sparks conversation with our baristas about the machine.â
Itâs like the Visible Man models of the â60s and â70s, except for espresso machines.
Dispatchâs regular customers will recognize the lineup of food offerings from Hof Kelsten (chocolatines and croissants), Dave Plant (muffins, cookies, canelĂ©s, savoury morning focaccias), Kat Romanow (of Fletchers, right across the street, who brings her cakes), and Le Kitchen (gluten-free and vegan bowls and salads).
The star of the new cafe is, obviously, the selection of Dispatch coffees prepared under the supervision of Chris Durning, the director of coffee who joined Durcak in 2014, when they started roasting. He also buys all the green coffee, does the quality control and education, and sets all of the roast profiles alongside Pat Latreille, Dispatchâs roaster.
The days when Durcak worked alone in her truck are long gone; now she has a team of more than 25 around her. âWeâve always been a company that has known where it was coming from, where it wanted to go, and had a lot to say and ideas to share,â says Durcak. âAs we grow, we need a stronger communications strategy for our brand. âFrom a better placeâ is our new anchoring tagline; it encapsulates who we are, our intention, our philosophy, and literally what we do. We use the word âbetterâ intentionally because we arenât interested in being the bestâweâre interested in making our industry better.
âI also like that, in French, âun meilleur point de departâ produces imagery of transport,â she adds, âor something taking flight, which is an homage to our [nameâs] inspiration from the transport industry. It also means a better start to your day, which is a cheesy nod to the classic Folgers tagline âthe best part of wakinâ up.â Iâve always been inspired by the advertising tactics of first-wave coffee, and seeing how we might infuse a traditional marketing approach with more ethical content to reach a wider audience.â
Dispatch Coffee is located on 4021 Boulevard St-Laurent, Montreal. Visit their official website and follow them on Facebook, Twitter, and Instagram.
Michel Marois (@MMcafeLP) is a sportswriter for La Presse, and a Sprudge.com contributor based in Montreal. Read more Michel Marois on Sprudge.Â
The post Dispatch Coffeeâs Ambitious New Cafe In The Heart Of Montreal appeared first on Sprudge.
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