#luxury marketing strategy

[lizseyi]

Increasing Production Of New Clothes Is ‘Cancelling Out’ Carbon Reduction, Says WRAP  - Skywire

Urgent environmental concerns are continuing to dominate much of the public conversation about the fashion sector. And climate action non-profit organisation (NGO), the Waste and Resources Action Programme (WRAP), has recently issued a fresh warning on the state of efforts to combat such concerns. 

Specifically, the organisation has said that while the fashion sector has been striving to minimise the environmental impact of the clothing it sells, this push has been undermined by an ongoing addiction to purchasing new clothes. 

‍Genuine progress, but also much reason for concern 

WRAP’s warning was spelled out in its recent annual progress report in relation to Textiles 2030, the NGO’s voluntary environmental pact that counts such big names as Primark and Asos among its signatories. 

Although the 130 participating brands and retailers had achieved a 12% reduction in the carbon impact of their textiles between 2019 and 2022, the same period had seen a 13% increase in the volume of textiles produced and sold. 

As also reported by The Guardian, the average Briton is purchasing 28 items every year. It is a statistic that draws attention to how, in WRAP’s words, hard-won gains are being “cancelled out” due to the production of clothing “spiralling upwards”. 

‍Do fashion brands – and consumers – need to do more to shift their habits?

There is no question of what a profound role the fashion industry can play in tackling the climate crisis; as the newspaper also noted, textiles and fashion are responsible for as much as a tenth of the world’s carbon emissions. 

Director of behaviour change and business programmes at WRAP, Catherine David, said that the recorded progress the brands involved in Textiles 2030 had made, showed it was possible to change the aforementioned situation. 

However, she lamented that as “as fast as positive improvements happen, they’re cancelled out by rising production”. 

She also drew attention to the role that consumers had to play, stating: “We’re working with companies to improve clothes, but the other part of the equation is our role as shoppers. We [the UK] buy more clothes than any other nation in Europe.” 

Addressing those consumers directly, she said: “Moving into winter is the perfect time to look through our wardrobes – wear what we have and consider whether it’s time to let something go. 

“You can donate, sell, or give clothes away – it all helps them move around the economy and reduce the amount produced.” 

Meanwhile, WRAP has urged businesses to design clothes with greater longevity in mind, encompassing good recyclability and durability, as well as a higher proportion of recycled content. 

Those words will doubtless be borne in mind by many of the brands that are working to optimise theirluxury marketing strategy with the help of the Skywire London team. 

As a leading digital marketing agency serving high-end, fashion, and lifestyle brands, we very much echo WRAP’s call for brands in these sectors to be relentless in their sustainability initiatives. For a more in-depth conversation about how you may work with us, please feel free to reach out to us via phone or email. 

[erospourfemme]

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European Mega-Cap Stocks Struggle Compared to U.S. Tech Giants

European Mega-Cap Stocks Struggle Amid U.S. Tech Surge European mega-cap stocks are finding it increasingly challenging to keep up with the stunning performance of the United States’ illustrious “Magnificent Seven” tech giants. Year-to-date, these U.S. titans, which include companies such as Alphabet, Amazon, Apple, Meta Platforms, Microsoft, Nvidia, and Tesla, have seen their stock prices soar…

[strategichannah]

Harnessing the Power of Holiday Marketing for Your Brand

🎄 Ready to elevate your holiday marketing game? Discover value-driven strategies that delight customers & boost sales! 🎁 Dive in here ➡️ #HolidayMarketing #Growth

Harnessing the Power of Holiday Marketing for Your Brand Written By: that Hannah Jones Time to Read: 7 minutes The holiday season is a business owner’s playground, full of opportunities to connect, engage, and drive sales. However, capturing the magic of the season requires more than discounts and holiday-themed social media posts. It’s about creating experiences, adding value, and embracing…

[patrickpatrovichluxury]

THE LATEST.

BUT NOT THE LEAST IMPORTANT.

Here: https://dribbble.com/shots/18110032-DESIGNING-A-NEW-LINE

Speaking about lux,luxe,luxury.Something DELUXE.

I create the idea,the brand,the draft and then,with my crew,after several consultations,we develop everything else concerning marketing and communication.

And is arrived my last brand.I have drawn about ten variants and this is one.

Into my ADV Agency we love consultings,strategies,campaigns,image,analysis,communication.

Into my Adv Agency we do digital,adv,design,events,pr,marketing.

Something about my hands and my head,here: https://it.pinterest.com/patrickrafting/advs-story-of-patrick

Something about my ADV Agency,here: https://dribbble.com/patrickcarafa

All about the CEO,here: www.linktr.ee/patrick.carafa

My AUTOBIODATAPHY,here: www.flickr.com/people/communitycation

ALL my Social channels,here: www.linktr.ee/patrick.carafa

That's why,I inspire,I'm copied,I'm imited,I'm envied,like here: www.pinterest.it/patrickrafting/we-inspire

EXCLUSIVE CONTENTS,OFFERS,DEALS AND EPICS,NEWS,CURRENT PHOTOS and VIDEOS,UNSEEN,UNHEARD,UNLOCKED,ULTIMATE AFFAIRS,ONLY ON THE CLOUD by the CARD,here:

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Everything else I do: www.pinterest.it/patrickrafting/just-patrick

Thousands of real projects,in the most varied sectors,created so far,here: www.pinterest.it/patrickrafting/advs-story-of-patrick

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Unlocking the Power of SEO for Real Estate Listings in Jamaica

[familythings]

Prada's Bold Leap from Alta Moda to Astronaut Uniforms: A Skeptical View

Prada is making headlines again. The luxury brand has announced a partnership with Axiom Space to design space suits for astronauts. While this sounds exciting, it raises some important questions. Can Prada really shift from haute couture to creating work uniforms for space workers? Prada is known for its elegant designs and high-end fashion. The brand has built a reputation on luxury and style,…

[the-case-studies]

Gucci: A Journey Through Triumph and Turmoil in Luxury Fashion

Humble Beginnings

Guccio Gucci, the founder of the renowned luxury brand, started his journey in his parents' straw hat shop.However, when the family business went bankrupt, he found himself penniless and in need of a fresh start.

Guccio moved to London, where he worked at the prestigious Savoy Hotel. There, he noticed the affluent guests carrying expensive luggage and wearing fine leather goods as symbols of status. This inspired him to dream of opening his own leather shop catering to high-end customers.

After serving in World War I, Guccio returned to Italy with a wealth of knowledge about the leather goods industry. In 1921, he opened a small shop in Florence. As demand for his unique designs grew, he expanded his operations by opening a workshop and hiring employees. Despite financial struggles, Guccio taught his sons the intricacies of the business. With their encouragement, he expanded to Rome, Milan, and eventually New York City.

Image credit : https://www.vecteezy.com/vector-art/23871111-gucci-logo-brand-clothes-with-name-symbol-design-fashion-vector-illustration

Family Feuds and Expansion

The history of Gucci is marked by family turmoil and power struggles. Guccio's sons inherited the company after his death, but conflicts over control of the brand soon emerged. The third generation of the Gucci family had different visions for the company's future. Tensions escalated when Maurizio Gucci married Patricia Regiani against his father's wishes and took ownership of 50% of the company.

Maurizio's decision to eliminate Gucci's licensing deals initially cost the brand over $100 million. However, this move ultimately helped establish Gucci as an exclusive luxury brand. Meanwhile, Paulo Gucci's attempts to create his own fashion line were costly and unsuccessful. The family's constant drama kept them in the public eye but tarnished the brand's image.

The Downfall of Maurizio Gucci

Under Maurizio's leadership, Gucci faced significant challenges. He convinced the family to sell their shares to Invest Corp, and with the company now 50% owned by Invest Corp, Maurizio implemented major changes.

He aimed to make Gucci an exclusive brand for the wealthy by reducing the number of stores, cutting the accessories line, and eliminating the classic GG logo.

While some of his decisions did elevate Gucci's status, the company began losing $30 million annually. Unable to pay salaries or suppliers, Gucci was on the brink of bankruptcy. Invest Corp, growing nervous, suggested appointing a new CEO. Maurizio refused, leading Invest Corp to buy out his 50% share for $150 million. Although Maurizio's predictions eventually came true and the brand's fortunes turned around, it was too late for him. In a tragic turn of events, he was murdered by a hitman hired by his ex-wife, Patricia Reggiani, who was later imprisoned.

The Tom Ford Era and Beyond

After the tumultuous period of family control, Gucci entered a new era under the creative direction of Tom Ford. By 1996, Gucci's sales had nearly doubled from $263 million to $500 million. With the Gucci family no longer involved, the brand was free from internal power struggles. Invest Corp capitalized on this success, making Gucci a publicly traded company and reaping a $2 billion profit from their investment.

However, in 1997, a drop in Gucci's stock price, coupled with an economic crisis in the Japanese luxury market, created an opportunity for LVMH to buy shares at a discount. Bernard Arnault, CEO of LVMH and known for his aggressive acquisition strategies, saw potential in Gucci.

The iconic Tom Ford and Domenico De Sole duo eventually resigned from the company in 2004. Despite this, Gucci has continued to thrive, becoming one of the most popular luxury brands worldwide, with over 500 stores and about 50 million followers on Instagram. The brand's journey from humble beginnings to global dominance is a testament to its enduring appeal and resilience.

[lizseyi]

What Applications Might The Fashion Sector Have For Apple’s New Vision Pro Headset

One of the topics of conversation in the consumer technology world over this past week has been Apple’s unveiling of its entry into the mixed-reality headset market, the Vision Pro. It’s a category of devices that hasn’t quite delivered on the hype to date, with the headsets of such brands as Meta and Snap having failed to catapult augmented and virtual reality (AR and VR) into the mainstream. 

Still, the Cupertino firm has a track record of getting itself involved in product categories later than others, only to then become the dominant force in that category. 

This brings us neatly onto the subject of what the Vision Pro could do for the world of fashion. So, if you are currently devising or fine-tuning your brand’sluxury marketing strategy, in what ways could this device be used to deliver on your goals and support your business’s growth? 

‍The fashion-sector experts have weighed in on the Vision Pro’s potential relevance 

Various well-placed observers have come up with their verdicts on how the Apple Vision Pro could affect the fashion sphere. 

The Glossy website referenced several of them in a recent article, including Camilla McFarland, VP of operations at the Mojito Web3 platform, who noted that Apple avoided using the terms VR, AR, or the metaverse when announcing the headset, in favour of “spatial computing”. 

McFarland said that this tactic enabled Apple to “reset the conversation on their own terms”, adding: “Terms aside, it’s still about enabling a more digitally immersive future for consumers. For brands, it will be even more important now to have a digitally immersive experience and a digital product strategy.” 

Certainly, Apple’s presentation videos for the device in its Worldwide Developers Conference (WWDC) keynote gave the impression of a headset that will help to make impressively immersive experiences possible. 

In the words of Matthew Drinkwater, who helms the Fashion Innovation Agency: “With volumetric video through the Vision headset, you can imagine a very different catwalk experience in your own home.” 

And the agency would have good reason to know; not long ago, it completed an artificial intelligence (AI)-generated catwalk project entailing the use of volumetric capture, which is a technique in which multiple cameras and sensors are used. 

Headsets would seem to work well with such technology; as Drinkwater added, “from a designer or brand perspective, you can have any environment grow more immersively around you.” 

The Vision Pro appears to hold a lot of potential for fashion ecommerce applications, too. Simon Windsor, founder of Dimension Studios, stated that “when you want to browse through a clothing catalogue online and identify specific items of interest to you, you’ll be able to bring them up, rotate them and interact with them through photorealistic 3D renderings, ultimately purchasing them through the headset.” 

It’s also interesting to note that Apple has integrated the real-time Unity 3D development platform into the Vision Pro, given that such Web3 brands as The Fabricant and the Institute of Digital Fashion have already experimented with it. 

However, the experts referenced by Glossy also mentioned the high price point of the device, and Apple drawing attention to the scope for people to depend solely on the headset. 

In light of this, some of them anticipated that the Vision Pro’s principal rival would actually be the MacBook, with the former especially attractive due to how the headset could allow for the more seamless management of immersive projects. 

‍Much remains to be seen about where the Vision Pro could make its greatest impact 

Of course, at this point in time, so much that is suggested about how the Apple Vision Pro could reshape and influence the fashion sector is mere speculation, especially as the device itself is not set for release until next year. 

Nonetheless, the potential for Vision Pro to play into your own brand’s luxury marketing strategy – and plan for growth – could yet turn out to be greater than you even imagine. 

Would you like to have a conversation with the Skywire London team about how we could provide our own support to your high-end brand’s objectives for 2023 and beyond? If so, please don’t hesitate to reach out to our specialists today by phone or email. 

[sindoshipping]

How British Luxury Brand are Able to Cope with the Popularity of French and Italian Brand?

The luxury market is a highly competitive arena, with brands from France and Italy often dominating the conversation. However, United Kingdom luxury brands have managed to carve out a significant niche for themselves, demonstrating resilience and innovation in the face of their continental rivals. The UK luxury market is valued at approximately £48 billion, contributing significantly to the…

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Arie Kopelman: Transforming Chanel into a Luxury Powerhouse

Arie Kopelman: A Visionary in Luxury Fashion Arie Kopelman, the vibrant and charismatic president and chief operating officer of Chanel Inc., passed away on October 7 at the age of 86 at his home in Manhattan. His son, Will Kopelman, confirmed that the cause of death was pancreatic cancer. Mr. Kopelman was instrumental in reshaping Chanel Inc., the American branch of the iconic French luxury…

[susandigitalcreator]

Elevate Your Brand: Partner with Right Click Agency for Luxury Expansion

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[patrickpatrovichluxury]

THE LATEST.

BUT NOT THE LEAST IMPORTANT.

Speaking about lux,luxe,luxury.Something DELUXE.

I create the idea,the brand,the draft and then,with my crew,after several consultations,we develop everything else concerning marketing and communication.

And is arrived my last brand.I have drawn about ten variants and this is one.

Into my ADV Agency we love consultings,strategies,campaigns,image,analysis,communication.

Into my Adv Agency we do digital,adv,design,events,pr,marketing.

Something about my hands and my head,here: https://it.pinterest.com/patrickrafting/advs-story-of-patrick

Something about my ADV Agency,here: https://dribbble.com/patrickcarafa

All about the CEO,here: www.linktr.ee/patrick.carafa

My AUTOBIODATAPHY,here: www.flickr.com/people/communitycation

ALL my Social channels,here: www.linktr.ee/patrick.carafa

That's why,I inspire,I'm copied,I'm imited,I'm envied,like here: www.pinterest.it/patrickrafting/we-inspire

EXCLUSIVE CONTENTS,OFFERS,DEALS AND EPICS,NEWS,CURRENT PHOTOS and VIDEOS,UNSEEN,UNHEARD,UNLOCKED,ULTIMATE AFFAIRS,ONLY ON THE CLOUD by the CARD,here:

patrickcarafagroup@gmail.com www.linktr.ee/patrick.carafa

Everything else I do: www.pinterest.it/patrickrafting/just-patrick

Thousands of real projects,in the most varied sectors,created so far,here: www.pinterest.it/patrickrafting/advs-story-of-patrick

For our FRANCHISING,contact us at: patrickcarafagroup@gmail.com www.linktr.ee/patrick.carafa