#lurvigcollection

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Pets Go Scandi "It's really important to use an animal's natural needs and behaviours – like how they sleep, eat or play– as a starting point. Dogs will definitely chew on their toys and bring in dirt from their daily walks. Cats will definitely scratch on most surfaces and are sensitive to smell and texture. So safe, durable materials are very important.” - Inma Bermúdez, Designer of IKEA’s ‘Lurvig’ collection. Let’s talk furniture for pets, specifically the rather brilliantly named Lurvig (Swedish for ‘hairy’) collection. This is IKEA's first foray into furniture designed for pets. The 62-piece collection imagined by Bermúdez covers the basic areas of sleep, eat, play, travel and walk. The ‘Lurvig’ collection includes a treehouse-like cat hideaway, a bowl that encourages dogs to eat slowly, cushioned beds and scratching mats and scaled-down versions of iconic IKEA products, such as the ‘Klippan’ sofa. When developing the collection Bermúdez, based in Valencia, Spain worked alongside vet Barbara Schäfer to make sure that different behaviours types and habits were being accounted for. Currently the range is only available in the US, Canada, France and Japan. The ‘Lurvig’ collection will be available to buy in British stores from March 2018. #chapeaulondon #chapeaublog #dedicatedtothethingswelove #wordsandpictures #amazing #london #lifestyle #lurvigcollection #lurvig #ikea #inmabermúdez #studioinmabermúdez #valencia #design #designer #pets #cats #dogs #scandistyle

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Pets Go Scandi "The piece that I'm most proud of is a pet cushion: we encourage owners to fill it with their old clothes, blankets or towels. The idea is that pets get a comfortable cushion with comfortable, familiar smells too.” - Inma Bermúdez, Designer of IKEA’s ‘Lurvig’ collection. For sleeping, Bermúdez designed the mini ‘Klippan’ sofa, a treehouse-like hideaway and cocooning inserts for ‘Kallax’ shelving units. It appears that everything has been thought of. The ‘Lurvig’ collection even includes a "friendly-smelling bed”, designed to be filled with the owner's old clothes and blankets whilst the dual purpose bed frame can be used as a cosy nook or turned upside down for a kennel. Currently the range is only available in the US, Canada, France and Japan. The ‘Lurvig’ collection will be available to buy in British stores from March 2018. #chapeaulondon #chapeaublog #dedicatedtothethingswelove #wordsandpictures #amazing #london #lifestyle #lurvigcollection #lurvig #ikea #inmabermúdez #studioinmabermúdez #valencia #design #designer #pets #cats #dogs #scandistyle

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Pets Go Scandi "Cats are generally good at regulating how much food they eat, however a number of dog breeds still retain the desire to overeat, that's how the slow feed bowl became part of the ‘Lurvig’ range. By using a design that breaks up a bowl's internal surface area it prevents the dog from being able to inhale their food in one or two gulps.” - Inma Bermúdez, Designer of IKEA’s ‘Lurvig’ collection. YASSS! Dinner time treats include a shallow bowl especially designed by Bermúdez that encourages dogs to eat slowly. With its sleek lines and a monochrome palette - complete with Ikea’s trademark bursts of bright green or orange - the ‘Lurvig’ collection is very much in keeping with the much loved Scandi aesthetic. The rest of the collection includes reflective leads and collars, a travel basket, a play tunnel and a brush. There’s even a way to turn a table leg into a scratch post by attaching a scratching mat with Velcro fasteners. Genius! The cat-house-on-legs might just be Chapeau’s favourite item in the collection. @zeldacatwade this is in your future. Currently the range is only available in the US, Canada, France and Japan. The ‘Lurvig’ collection will be available to buy in British stores from March 2018. #chapeaulondon #chapeaublog #dedicatedtothethingswelove #wordsandpictures #amazing #london #lifestyle #lurvigcollection #lurvig #ikea #inmabermúdez #studioinmabermúdez #valencia #design #designer #pets #cats #dogs #scandistyle