#logosketch

[enterprisewired]

Johnson & Johnson is getting rid of its script logo after more than 130 years

Johnson and Johnson is unveiling a fresh logo design, marking a departure from the iconic signature script it has used since 1887. The healthcare giant is adopting a more modern look to align with its increased focus on pharmaceuticals and medical devices.

While the original script, based on co-founder James Wood Johnson’s signature, will continue to appear on consumer products like Kenvue baby shampoo, it no longer represents the company’s core identity. Johnson and Johnson has narrowed its focus to pharmaceuticals and medical devices, prompting the logo change.

Pure Play Healthcare company

The revamped logo also introduces a different shade of red to symbolize J&J’s transformation into a “pure play health care company,” according to Vanessa Broadhurst, an executive vice president at the company.

The old signature logo celebrated as “one of the longest-used company emblems in the world” in a 2017 post on J&J’s website, had become somewhat outdated in the era of texting and emojis. With fewer people learning cursive writing, the script was still recognizable but not necessarily readable, explained marketing consultant Laura Ries. The new logo, on the other hand, offers greater readability and is more visually appealing.

Moreover, consumers often associate the script logo with Kenvue products such as Band-Aids, Listerine, and Tylenol. As a result, the transition to the new logo will gradually remove the J&J branding from products like Band-Aids, according to a Kenvue spokesperson.

The script logo was also featured on bottles of Johnson and Johnson’s talcum-based baby powder, which faced lawsuits alleging a link to cancer. J&J maintained the powder’s safety.

While the consumer business had propelled Johnson & Johnson to become the world’s largest healthcare products maker, with annual sales exceeding $90 billion, the pharmaceutical and medical device divisions had grown even larger. This shift prompted the spinoff announcement in late 2021.

In addition to the logo change, Johnson & Johnson is rebranding its Janssen pharmaceutical business as Johnson & Johnson Innovative Medicine and its medical devices and technology segment as Johnson & Johnson MedTech.

Johnson and Johnson is unveiling a new logo

It is marking a departure from the well-known signature script it has used since 1887. The healthcare giant announced on Thursday that it is adopting a modern look that reflects its increased focus on pharmaceuticals and medical devices.

While the original script, which is based on co-founder James Wood Johnson’s signature, will still appear on consumer products like Kenvue baby shampoo (a new company recently spun off from J&J), it no longer represents the company’s core identity. Johnson and Johnson has shifted its focus exclusively to pharmaceuticals and medical devices. The updated logo, which features a different shade of red, is intended to symbolize J&J’s transformation into a “pure play healthcare company,” explained Vanessa Broadhurst, an executive vice president at the company.

[ishtiaqbappy31]

New logo design for Christian ministry. Stepping Stones International is a Christian ministry that uses online media, print, and video to assist Christian ministries in foreign nations. We work with young professionals with skills they obtained from the business world like high tech, online media, and print to take existing things like Bibles, evangelistic, and apologetics material then make them freely available in countries native languages where there is limited availability, especially in places like the Middle East, North Africa and Southeast Asia. Our bread and butter is building online web platforms, web apps, and websites, but branch out into other areas as well. . . So let's discuss your business together. Just reach out via DM or by email: 📩 istiaqmeem31@gmail.com 📞+880 1718939127 . . . . #logodesigner #logomaker #logoreference #logoinspriation #logotrends2021 #logotype #logodesign #logo #logomarketing #logosketching #logomark #eletterlogo #elogodesign #eletter #letterlogos #lettermarklogo #letterlogodesign #lettermark #monogramlogo #monogram #modernlogo #modern #gradient #creative #symbol #abstract #branding #brandinginspiration #identity #brandidentity

[logodenn1]

• Follow us for Daily Design Inspiration. • If you have any Question about us - Send us a Message or Email : branding.den1@gmail.com Find us on Facebook - @logo.denn1 Follow: @logo.denn1 Design by: @fajara_design #corporateidentitydesign #flatlogodesign #wordmark #logodesing #logotypeclub #logoworlddesigners #visualidentitydesign #learnlogodesign #designeducation #logolearn #logosketch #logodesignershub #logodesignersclub #logosimple #logoidentity #logocreator #Iogoworld #logochallenge #logo_showcase #Iogogreat #logoforsale #brandinglogo #branding_design #brandingideas #brandingproject #logobranding #designtips #graphicdesigntips #logobrainy #logotypedesign (at London, Unιted Kingdom) https://www.instagram.com/p/CPPKbNpDocu/?utm_medium=tumblr

[nicolasbast]

Comenzando con mis primeras series de monogramas #madewithcolourscafe #colour495 @colours.cafe #designinspiration #branddesigner #abstractlogo #logofreelancer #logotips #logovoice #logolearn #logo_lesson #logoprofessionals #logoimport #logohexa #logosketch #logoplace #flatlogodesign #logolemon #logoprocess #logoidentity #greatlogo #logoideas #logoconcept #logobrand #logogrid #logonew #logomark #logoinspire #brandingdesign #minimalism #logotype https://www.instagram.com/p/CJT-yStgrC8/?igshid=1dpxrritgk5zs

[creaziz]

#logo #sketch #drawing #e #draw #art #2d #3d #branding #logosketch #logodesign https://www.instagram.com/p/B-CRuljFJxf/?igshid=1n5uh6k3kpuq6

[noblesoul]

Day 24/365. Now I am starting to take a step forward to follow my dream. I am currently attempting to sketch a new logo that combines my personalities with my professionalism. Hopefully, this will lead me to success during my business venture. If you have any tip or advise or which sketch you like, please let me know by comment below. 🌟🌙🌿🌻 #michidoanart #michidoan #michidoanlogo #logosketch #visdev #illustrationartists #artistlife #illustrationlove #illustragram #graphicdesign #logodesign #illustrationow #sketchoftheday #plantillustration #chasingmydream #artjourney #businessventure #lifeisalladream #businesslogo https://www.instagram.com/p/B1C_3SMAANj/?igshid=19mwci6zs656f

[gdesignsme]

DRAWN, VECTORED AND SERVED! The Right Rehab Logo Design! Thanks so much for your...

DRAWN, VECTORED AND SERVED! The Right Rehab Logo Design! Thanks so much for your…

DRAWN, VECTORED AND SERVED! The Right Rehab Logo Design! Thanks so much for your answers on the previous sketches. Most of you guys got it right. So here it is, I hope you enjoy it! #branding #logoprocess #logosketch #logodesigners #graphicdesigners #brandidentity #logos #brandidentitydesign #logodesigns #logodesigners #logoinspirations #sketch #illustrator #graphicdesigner #logocasestudy…

[annafy]

SKIPLINE Production Logo Design. (Concept 2) ● I hope you like this awesome design😍 ● Need a Logo? Cool! Feel free and reach me out via DM or email annafy4design@gmail.com ● #logodesigner #logo #branddesign #logodesigns #logoplace #branding #brandingdesign #logosketch #sketch #logodesignershub #identity #nftlogo #metaverse #blockchainlogo #ailogo #crypto #logosix #logomaker #logosai #logonew #logolesson #organiclogo #logoinspirations #techlogo #logocreator #learnlogo #identitydesign #abidotraining @abido.ma (at Casablanca, Morocco) https://www.instagram.com/p/CZ-0iWWjMZT/?utm_medium=tumblr

[longleke]

I made custom typography for this logo design. I know the end result looks simple, but it’s actually difficult to achieve the level of uniformity we’ve all come to expect from professional typefaces, especially when working with mere line segments and curves. Swipe 👉 to see how everything came together and aligns on its grid.

[corbyortmann]

Another fun logo project, this time for Tasty Growler in San Diego. #logodesign #italianices #icecream #logoillustration #logoillustrator #cartoonlogo #stackedfood #dessertlogo #icecreamlovers🍦 #icecreamlogo #logosketch #logosketches #logoconcepts #logoartist #italianices #italianicee #italianicecream #logowork #logoconceptsketches #logodesignprocess #logosetup #logoprocessvideo #timelapseartwork #logocreation #icecreamgraphic https://www.instagram.com/p/CXtXO6Xr9kt/?utm_medium=tumblr

[mennaih]

Daily logo challenge day 19: kangaroo . . . #dailypostsofig #dailylogochallenge #dailylogochallengeday19 #day19 #kangaroo #kangaroologo #kangaroologodesign #kangaroolovers #logodesigner🔥 #logodaily #logographicdesign #logodesigner #logosketch #graphicdesignlogo #graphicdesigners #designers #graphicdesigners #procreateart https://www.instagram.com/p/CUAqYsijmZ5/?utm_medium=tumblr

[logodenn1]

• Follow us for Daily Design Inspiration. • If you have any Question about us - Send us a Message or Email : branding.den1@gmail.com Find us on Facebook - @logo.denn1 Follow: @logo.denn1 Design by: @gorenegade #corporateidentitydesign #flatlogodesign #wordmark #logodesing #logotypeclub #logoworlddesigners #visualidentitydesign #learnlogodesign #designeducation #logolearn #logosketch #logodesignershub #logodesignersclub #logosimple #logoidentity #logocreator #Iogoworld #logochallenge #logo_showcase #Iogogreat #logodesignmichigan #brandinglogo #branding_design #brandingideas #brandingproject #logobranding #designtips #graphicdesigntips #logobrainy #logotypedesign (at Michigan, USA) https://www.instagram.com/p/CPPKRAgDHqr/?utm_medium=tumblr

[crochitect-blog]

With my shop open, it's in need of a makeover✨. First things first, a logo design is on much of a need! What do you think of these logo ideas so far?🤔~Crochitect p.s. more logo design ideas to come👀 #workinprogress #brandlogo #logodesigns #logosketch #simplelogo #crochetbusiness #crocheter #crochetcrew #etsyshopowner #etsyshops #crochets #crochetgirlgang

[cristy-dibujo]

Comisión encargada por mi querida amika 💖 @nikito_ac . Es un diseño para timbrar sus libritos 😊 . #timbre #sello #catdrawing #gato #totty_cats #logodesigning #diseñologo #diseñopersonalizado #procreatedrawing #digitaldesign #logosketch #rubberdesign #rubberstamp #artdaily #creativeprocess #catlogo (en Temuco, Chile, Sur Del Mundo) https://www.instagram.com/p/COETePYlnRV/?igshid=1em9equvq5v8t

[creaziz]

#vw #logo #volkswagen #rebrand #redesign #branding #sketch #logodesigner #draw #logodesign #graphicdesign #logosketch #art #drawing https://www.instagram.com/p/B3bz7m_lUSD/?igshid=2oslj09bdueq

[gdesignsme]

Firecraft Artisan Pizza + Designed in 2015 for a rad food truck in the Black Hi...

Firecraft Artisan Pizza + Designed in 2015 for a rad food truck in the Black Hi…

Firecraft Artisan Pizza 🍕+🔥 Designed in 2015 for a rad food truck in the Black Hills of South Dakota. #brandidentity #branding #branddesign #branddesigner #logo #logodesigner #logosketch #logolearn @firecraftartisanpizza Source