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consmcchill · 6 years ago

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Avatar the Last Airbender movie FIXED

I did it. TLDR: I fixed the movie The Last Airbender. Feel free to skip this rambling intro and scroll down to the good stuff.

For the rest of you, my name is Conor McCahill, I’m an actor and wannabee screenwriter living in Chicago.

I wanted to post this on the internet for three reasons:

One: Avatar the Last Airbender means a lot to me. My high school friends would meet every week at my house to watch each premier live. Those memories are among my happiest. I was beyond excited for the movie, but, everything I found out about it pushed me further from it and when it finally came out I resolved never to see it. And I didn’t, until I was in a show with Francis Guinan, who played Master Pakku, and when he told me he was in it, I thought, “Hey, why not?” Watching this movie was one of the most disappointing experiences of my life. Fast forward to now and I’m reading Save The Cat, which is a book about screenwriting and one of the homework pieces is to fix a bad movie and make it a good movie. Obviously, the worst movie I can think of is The Last Airbender, so I chose it to fix it.

Two: Fans scare me. True deeply loving fans are like tiger mothers. You have high standards, and good for you! I can’t think of anyone who would enjoy this project more than a diehard fan and my goal is to impress you.

Three: Though I started this before the Netflix announcement of the Avatar the Last Airbender live action series, I’d still like to think that this could help get the movie remade. However, even if it doesn’t, maybe this can help you find closure that in some universe, a better movie exists.

I wrote this as if it was a wikipedia article describing the movie. I tried to avoid dialogue as much as possible, but sometimes, it’s just clearer. I used screenshots from the show to aid the reader though sometimes the pictures aren’t perfect, and other times I used real pictures or art. I linked to the websites where I did that.

The process:

I watched all of season one again, with an eye for character and story development. It was a real treat and I graphed each character’s development over the season, who was the main character of each episode, and how they grew in each episode. I painted a picture of tracking information about the characters, which characters know it, and when it is revealed to a character or the audience. I also tracked tokens, my word for props of importance like Aang’s staff and the water scroll. Adapting this cartoon to a movie was a huge challenge that I was not fully prepared for. The biggest challenge faced is reduction of the source material into roughly an hour and a half to two hours. Season one is very filler heavy, we get to meet our characters and watch them interact, and the first season takes its time and lets the characters be kids in a really nice way. Each episode is roughly twenty-two minutes long, making the season about seven and a half hours long which means inevitably something is going to be lost in translation because we’re losing six hours of content. Episodically is a great way to tell a story with lots of characters with multiple plot lines and over longer periods of time. Movies are better equipped to tell stories as an immediate chronological sequence of events with few characters. This just comes down to time and how much we have to tell the story and how the audience processes a story in “real time.” If you want the movie to be exactly the same story, well, that’s impossible and you should just watch the cartoon. It’s gonna change, there’s no way around it. After finishing the cartoon, I decided it would be a good idea to at least watch the movie again.

Overall and if you squint, Shyamalan got the story of the first season in the movie pretty accurately. His movie goes, southern water tribe, southern air temple, earth kingdom, northern air temple, and northern water tribe. The problem is that we don’t really get to enjoy any one thing for too long because we’re being whisked off to the next one. I didn’t want to make the same mistake, so I chose to limit my main settings to the number of my acts, for simplicity. I picked the southern water tribe, the southern air temple, and the northern water tribe capital.

Shyamalan decided to write each movie one at a time and I really think that doomed the project. I think he decided to do it that way, Nickelodeon went along with it, and by the time he realized his mistake, production has already started, and he couldn’t hold it up because it’s millions of dollars and our young actors are rapidly aging. Any kind of delay will hurt a project starring kids more than other movies. If you want to do it right, you need to be ready to pump out each movie so the kids can age naturally and not suddenly be adults, (see: Harry Potter.) Keeping his decision in mind, I decided to approach this project as if it were a trilogy. That helped me eliminate characters and plotlines for movie one, because they can appear later. I whittled my main characters down to seven, which is more than plenty; Aang, Katara, Sokka, Zhao, Zuko, Iroh, and Yue.

Let’s talk about Yue. Her sacrifice is the emotional apex of the first season of ATLA and is therefore the most important part of the movie. We need to care about Yue because the more we care, the more effective her sacrifice is and the more satisfying the emotional catharsis. In visual media, the way we make you care is we give you screen time. In the show, she gets three full episodes, but the development of her relationship with Sokka feels rushed. It still feels better than the Shyamalan movie, where she comes in at the last thirty minutes, and by all accounts gets half as much time as the cartoon. Considering her sacrifice, Yue needs to come into the movie early. Save the Cat talks about act two as the love act. Often in movies, it is when our protagonists meet a new character(s) who will nurture them through the end. It does not have to be true love or romantic love, it is often friend love. That seems like a perfect place for Yue.

I didn’t want to change the canon, but I had to get Yue into contact with Katara, Sokka, and Aang. I decided that the most important thing, at least in adapting, is not necessarily what happens to our characters, but that they grow in the same way. That freed me up to consider other, more exciting possibilities. Like, what if we bring Yue to the south, on a quest? Aside from Yue, the most necessary element of the north is the spirit oasis, so Zhao can kill the moon. So, I thought to place the spirit oasis in the ruins of the southern tribe capital, so we’re not suddenly robbed of a whole world crossing adventure where lots of stuff must happen. We can grow with our characters (Aang, Katara, and Sokka) in the illusion of real time, and not cut to weeks later at the northern tribe. That evolved into a portal to the northern water tribe, something heavily plot relevant, canon from The Legend of Korra, and it gives something new to longtime fans.

The Yue I came up with differs from the show Yue in very exciting ways. I develop her relationships with Aang and Katara and give Sokka a stronger interest, a love that could actually be returned and is hopeful. The best part is, I make her more active instead of passive. Since this will be her only movie, she should be there more, not to mention there are five main males and only one main female without her. All my own changes made me sympathetic to the way Shyamalan had to alter the plot and characters and it was the choice to boost Yue’s role that really lead to this entire piece.

Thanks to Bryan Konietzko and Michael Dante DiMartino for their work that continues to inspire me to this day. Thank you to all the long-time fans who run the Avatar the Last Airbender wiki. Your work was essential. I lifted some passages directly from the episode descriptions that match what I see as the movie, but where I did, I tried to mark with a *. Also, I used some art and photos and I provided a link to those artists. And, I dunno, thanks to Jim Henson who thought it was important and healthy for children to feel fear.

How I would open the movie:

Open on the fire nation palace: an imposing tower of red crowned with gold spires slices a sunny blue sky in two and looms over a vast courtyard. The front doors are open and we zoom into the darkness. Inside the palace, the air is thick and stuffy and ornate tapestries line every wall lit by braziers that fume and pop and crackle.

In a gallery filled with portraits of proud and angry men and women cloaked in red and holding fire in their bare hands, a teenage boy sits at a table, playing a tile game with an older man.

The boy squirms, agonizing over his next move. The older man is toying with him, but plants seeds of wisdom on how defeat a superior opponent. The boy tentatively places a tile, lingering his finger on the it before whipping it away. The old man examines the board.

With one decisive move, he places a lotus tile in the center of the field, winning the game leaving the young man in disbelief. The older man laughs as the younger man passionately demands a rematch, but they are interrupted by the sound of footsteps and they stiffen. A messenger comes. He bows low, and begs forgiveness from Prince Zuko for interrupting him, but he has come to escort General Iroh to a war meeting. The older man smirks and asks the younger man if he forgives the messenger. Zuko rolls his eyes and says he does but asks his uncle if he can join him in the war meeting. His uncle denies him, but the young prince pleads. He wants to be a good king someday, why not learn as soon as possible? Iroh relents and warns Zuko not to speak out of turn.

Iroh leads Zuko into the hall before the throne room. As the firebending generals go in, each makes a flame in their hand and adds it to a fiery bowl on a pedestal in the center of the hall. Iroh explains to Zuko, as he follows suit, that the ritual serves to show that no firebender will use fire bending in the throne room or face extreme consequences. Even the fire lord is honor bound to uphold his promise, he just never has to symbolically prove himself. Iroh puts his fire in the bowl. Zuko steps up after him and does the same, his face lit up by the flames.

The inside of the throne room is darker than the rest of the palace. Zuko is both frightened and exhilarated. As a particularly old and decrepit general drones on, Zuko admires the long war table, painted to display the entire world and littered with pieces that make war seem like a big game. This will all be his someday. His eyes draw him down past the far end of the table, to the wall of fire beyond which a dark figure, the fire lord, sits on an ornate throne obscured by the dancing smoke.

Zuko stares at the man beyond the flames and their crackle fills his ears. He feels the eyes of his father staring back. Zuko snaps to attention, just as the old infirm general outlines a plan to send fresh recruits into combat against a heavily garrisoned earth kingdom fort. The prince asks the general how he expects the recruits to survive, his interruption sending a wave of murmurs down the table. The general clarifies, he doesn’t. Their sacrifice will be enough to weaken the earth kingdom army, so they can be wiped out by a second wave of more seasoned elite fire nation soldiers. The mutters of agreement wash over the room. The prince is horrified. He cannot believe what he is hearing and stands and speaks, in defense of the new recruits and their lives. To send loyal soldiers to their doom is nothing short of treasonous. The color drains from Iroh’s face as the wall of flames flares up. He clutches Zuko’s robes and advises Zuko to apologize or be honor bound to settle the matter in an Agni Kai.

Zuko sizes up the old general. What could this old man, so near to death, possibly do to him? His uncle hisses at him to be quick, but Zuko is not afraid and accepts the fire duel. The wall of fire burns high beyond him.

High above the Agni Kai arena, the crowd that lines the stands chant ceremoniously. Zuko kneels, his back to his opponent and the chanting ends. He breathes deep, spins and rises, and throws off his cloak to face… his father, the fire lord.

Zuko doesn’t understand, the general he spoke against is in the audience, smirking, next to a teenage girl and his uncle.

The Firelord fumes at him, it was his plan Zuko spoke against and it was he, the fire lord, Zuko disrespected. His booming voice echoes in the vast chamber. Zuko falls to his knees, he won’t fight his father. The fire lord demands that he stand and fight, but Zuko refuses. The fire lord will give him one more chance but Zuko bows further, touching his forehead to the hard stone floor. The Firelord calls upon the crowd to witness his son’s cowardly refusal to fight. Only a permanent lesson is appropriate for such shameful weakness, he growls as he approaches his grovelling son.

Slowly, Zuko lifts his head and begs his father for mercy, but there is none.

In the reflection of his left eye, a fireball heads towards Zuko’s tear-stricken face. A girl’s voiceover begins. “Long ago the four nations lived together in harmony, then, everything changed when the fire nation attacked.” The fireball grows larger and larger in his eye until the whole frame is filled with fire.

https://www.dreamstime.com/stock-illustration-yurt-vector-drawing-portable-round-tent-covered-skins-felt-isolated-white-backdrop-freehand-outline-black-ink-hand-image80545151

The fire in Zuko’s eyes becomes a campfire in a yurt. “Only the Avatar, master of all four elements, could stop them, but when the world needed him most, he vanished.”

Reveal, a pretty and bright water tribe girl, Katara, telling the story of the Avatar to the young children she babysits.

The kids beg Katara to waterbend for them. She’s not supposed to, and they moan and whine. To appease them, she waterbends the soup in the pot in a swirl. They beg for more and, though it is difficult for her, she manages to suspend an undulating ball of steaming water in the air. It is a magical moment, even for Katara, and they all watch in awe until she lowers it back down. The kids go nuts and all take turns trying to waterbend the soup, but it soon becomes clear that she’s the only one who can. As she watches them all around her, there is a sense of how lonely and isolated she really is.

The flaps fly open and a teenage boy on the brink of manhood barges in and asks what the ruckus is about. Katara blurts out Sokka’s name in surprise and passes the commotion off as just childish playing. She turns the conversation to his hunt. He pretends to be downcast, then reveals three small fish triumphantly. Katara squeals with joy and embraces him.

https://itadakimasuanime.files.wordpress.com/2014/11/seafood-shellfish-hitsugi-no-chaika-avenging-battle-06.png

Later, as the sun sets, the fish roast over the fire. Katara, Sokka, and an older woman, their grandmother, eat with appreciation as if a feast as meager as this is rare. Sokka finishes first and as he gets up, he rips his pants, again. He criticizes Katara, her stitching is still terrible, and since Grangran can’t do it anymore, it’s up to her. He reaches for his other pair of pants but stops when Katara admits that she hasn’t mended them yet. Sokka gets cross with her for not finishing her chores. Katara retorts that if he wasn’t so clumsy, he wouldn’t tear his pants. Sokka scolds Katara for just playing around and waterbending. Their grandmother drops her bowl. Quickly, Katara denies waterbending, but Sokka saw her. Grangran comes down on Katara: It is forbidden, but Katara can’t forbid who she is! Grangran snaps that waterbending will get them all killed. There is silence. Sokka brings the pants over to Katara. He puts food on the table, the least she could do is contribute. Defeated, Katara fetches her needle and thread but hesitates before she begins to work. She’s about to speak when Sokka pushes that his pants aren’t going to mend themselves.

Katara pops off that he can repair his own stupid pants and throws them in Sokka’s face and storms out into the night. Sokka sticks his head out and calls after her but Katara breaks into a sprint. She runs past her neighbors, out of the village and runs and runs and runs until she can run no more, collapsing at the top of a snow-white cliff, overlooking a frozen bay.

The cold light of the nearly full moon beams down upon her. She looks up, with tears in her eyes and screams out her frustration. She pounds her fists to the ground. The ice cracks inches from her fists and shatter the side of the icy cliff down down down into the middle of the bay. The ground shakes and Katara is avalanched over with the side of the cliff and is buried in the ice and snow.

She pushes a mound of snow off her with her waterbending. As she cleans herself off, she notices a soft glow emanating from the fissure in the ice. As she investigates, the light intensifies, rising, until the source, a glowing ice sphere, bursts through the floe before her.

Cracks splinter throughout the sphere causing the light inside to escape. The light is too much and Katara shields her eyes. The sphere goes dark for a second then a pillar of light erupts out the top.

Back in the village, Sokka mutters to himself as he struggles with a needle and thread. The light rips through the night sky and through the flap of the tent. His eyes widen. He whispers Katara’s name and grabs his spear.

A dazzling aurora fills the sky. The broken bay has frozen again by some mysterious power, leaving the landscape jagged and strange. A cloud of snow and swirling mists ebb and flow about the remains of the sphere. Katara approaches and sees in the remains a boy tattooed with arrows and a white six-legged bison, both fast asleep. She kneels beside the tattooed boy and touches his face. He dreamily opens his eyes and then closes them again as he mutters about how beautiful she is.

Katara is amused. The boy snaps awake, he’s not dreaming. He jumps out of Katara’s arms and admires his surroundings. With his hands on his hips, he announces that he has made it to the south pole as planned and immediately requests a snowball fight and before Katara can protest she’s pelted as he laughs. She pulls the snow off as the boy exclaims that she’s a waterbender, and that it is officially on! Katara puts on her game face and snowballs begin to fly back and forth. Katara hides behind a snowbank. She peeks out and sees the boy scooping snow into a ball, she turns back and uses her bending to mold her own. She peeks out again, but he has disappeared. Out of nowhere he lands behind her and unleashes an impossible number of snowballs. Katara screams as she’s hit. Sokka hears her scream and breaks into a sprint. He yells her name and runs towards the boy with his spear who dodges the thrust and the following swing. Katara, covered in snow, tries in vain to stop Sokka. Sokka thrusts again. The boy lands on the spearhead, faceplanting Sokka into the snow and bringing him to his knees. Katara, wipes the snow from her eyes and gets a full view of Sokka’s undercarriage. She shrieks, “Where are your pants!?” The boy helps him up. Sokka didn’t have time to put on pants, he thought she was in trouble. Katara is touched.

https://www.deviantart.com/akreon/art/Appa-132703919

A low grumble escapes the large, furry, six-legged creature lying motionless nearby. The boy climbs onto it and enthusiastically rouses it. Sokka asks, unsure, what the thing is, and the boy replies that it is Appa, his flying bison. Sokka expresses disbelief over the purported ability of the large bison to fly. The boy, looking around at his surroundings, asks if they live nearby, which triggers Sokka to tell Katara not to answer, as he is convinced that the mystery boy is a Fire Nation spy, a notion that Katara rejects sarcastically. The boy introduces himself as Aang, an airbender. Sokka tells him no one has seen an airbender in a hundred years. Aang laughs, they are very good at hiding. *

Aang offers to fly them back to their village if he can get shelter for the night. Katara happily agrees and climbs on with Aang, while Sokka refuses, convinced that Aang and Katara are crazy. Aang says, "Yip-yip!", and Appa leaps into the air, though immediately comes crashing down, while Sokka crows sarcastically about Appa's inability to fly, Aang decides Appa is still too tired to fly just yet. He looks over his shoulder and leans out to stare at Katara with a huge smile on his face, causing her, after a few long, awkward seconds, to ask, "Why are you smiling at me like that?" He replies, "Oh, I was smiling?" Sokka lifts his head back, groaning, while Katara, at first smiling at Aang's response, frowns back at Sokka. *

In the moonlight, they walk back to the village. A curious Katara asks Aang if he knows the fate of the Avatar; being an airbender, she knows that the Avatar was supposed to be an Air Nomad. Aang awkwardly states that he knew people that knew the Avatar but did not know the actual Avatar himself. A disappointed Katara drops the subject, leaving Aang looking guilty. *

Underneath the setting sun, a scout blows a horn atop a fire nation fort located at the foot of the southern air temple mount. The commander of the base, a fierce looking full-grown man, greets Iroh and Zuko in the courtyard, he makes sure to highlight Zuko’s scar to confirm that it’s him. Iroh shows his respect to Admiral Zhao, who asks what brings the exiled prince and his uncle before him.

Zuko demands access south, to the Antarctic seas, Zhao’s domain. This amuses Zhao and arouses his interest. Even if he had seen or heard any sign of the Avatar, he wouldn’t tell Zuko. Iroh reasons with him, then, that there would be no harm in letting them search. Zhao deflects and muses if Zuko’s quest to restore his honor will ever truly end. He continues that when he marries Zuko’s sister, Princess Azula, they will let him come live in the palace dungeon. Zuko retorts that Zhao is a fool if he thinks he can ask the fire lord for Azula’s hand in marriage. Zhao is confident, that when his mission is complete, the fire lord will offer his daughter’s hand. He denies Zuko’s request, his mission is too important, and sends Zuko back to his ship.

Later that night, Iroh finds Zuko glowering over the vast southern sea. He presses the prince to sleep, telling him that if he doesn't rest, he will, like his ancestors, fail to capture the Avatar even if they do find him. The prince refuses to his uncle’s wisdom, he will succeed because he seeks to regain his honor through the endeavor, a trait none of his ancestors shared with him. Iroh casts doubt on Zuko’s assumption that the avatar is in the southern water tribe. Zuko reveals his logic, that the old airbender has likely died, and a young waterbender would be next in line to be the avatar. If it was a northern child, the proud northerners would have announced it, like they did their runaway princess. Iroh still doubts, Zuko snaps at him if he has a better idea. The night sky lights up, the same pillar of light from when Aang was released, and the aurora casts a green glow all on the southern hemisphere. *

Zuko observes it through the end of his telescope, his eyes narrow.

From high above the fire nation fort, on a cliff side, a mysterious figure in leather armor watches Zuko’s ship leave and turn south in the dead of night. The figure stands, a beautiful young woman who’s white hair shimmers in the moonlight.

Back in the village, Katara leads Aang into a stable. They don’t have much room, so he’ll have to sleep in here with Appa. She gets him a blanket. As she hands it to him, there is a moment where they share eye contact. Katara breaks it off and leaves, but not before stealing one last glance at Aang.

That night, Aang has a dream that he and Appa fly through a terrible storm. They are buffeted by the full fury of the gale, struggle in vain to escape and eventually are forced under the waves. *

In his dream, Aang’s eyes and tattoos began to glow and he creates a giant bubble around himself and Appa. The bubble freezes over, encasing their figures in light which grows brighter and brighter.

In his sleep, Aang stirs and his tattoos dance luminously. The lights wax and wane in the slit of the stable door casting a strange light on the sleeping village.

The sun rises over an icy expanse the next morning. Aang throws open the flap to the yurt, but it is empty. Sokka and Katara and Grangran are already doing their duties. As he explores, the elderly villagers look upon him with suspicion. Aang bows to the villagers respectfully, eliciting a response of fear from them, and they hurriedly take a few steps away from the airbender. *

He hears Katara calling his name. Eager to impress her, he jumps high in the air and lands in front of her and her wards. The kids go nuts. They goad him into showing off, which he obliges.

Aang attracts quite a crowd, almost the entire village. He finishes his trick. Everyone is stunned. One villager erupts in applause, the others glare her into silence. The kids tackle Aang and climb all over him. His airbending is even cooler than Katara’s waterbending.

A stir in the crowd. Katara is a waterbender? Katara feels the eyes of the villagers on her. Grangran assures the other villagers that Katara is not a waterbender, as the crowd whisper amongst themselves and go about their business. She gives the younger children the evil eye and they scamper off screaming and grabs Katara and Aang to throw them both into the tent. She looks Aang square in the face and tells him that it would be uncustomary to kick him out without breakfast but that the airbender is no longer welcome here. She goes to find Sokka. There is quiet. Aang timidly asks Katara why she refuses to waterbend. She tells him it is forbidden. Aang doesn’t understand why. The waterbenders get taken away, by firebenders. There’s a war. Aang didn’t know of any war.

Just then, Grangran and Sokka return. Sokka has checked the morning traps and has brought oysters. He passes them out, they each pry them open and slurp theirs down, except Aang, who holds it awkwardly. Sokka apologizes and opens it for him. Aang makes a face, “Do you have anything vegetarian?” he asks. Sokka aghast, scoots away from him. Aang realizes he’s made a faux pas. He corrects himself. “Can I please have something vegetarian?” Grangran and Katara share a glance. Sokka doesn’t have any vegetarian options except for sea prunes for Grangran and they are nasty.

Grangran throws a shell at Sokka and thrusts a bowl of sea prunes into Aang’s hands. His stomach growls, and he eats one. He likes them!

Sokka does not get Aang. He and Katara share a look of disgust as Aang gorges himself. Katara leans over to Sokka and whispers in his ear that Aang doesn’t know about the war. Sokka asks how that is possible: the war has been going on for a hundred years.

Meanwhile, Zuko spies the village through a telescope. Everything is going according to plan. Just then, from around an iceberg, an armada of three of Zhao’s fastest destroyers cut Zuko’s Battleship off and he is forced to change course to avoid them.

Zhao boards Zuko’s ship. Zuko greets him, amazed he found the time to chase him and hopes his all-important mission wasn't jeopardized by this detour. Zhao admits it was easy to catch up with them, the battleship was built like a tank to hold a fully realized Avatar, which makes it slow, but necessary for his capture, which is why Zhao is commandeering Zuko’s ship. Zuko protests, the Avatar is his. Zhao reminds Zuko that he ignored a direct order and is trespassing in his domain. Zuko spits out that he doesn't take orders from anyone, especially a low born upstart rat like Zhao. Zhao's smile fades as he orders his men to take the prince into custody. Two guards grab Zuko arms, but he throws them off easily. He points at Zhao and challenges him to an Agni Kai, winner gets the ship. Zhao laughs, and asks how Zuko plans to survive stranded on an iceberg without a ship, doesn't he remember the last time he did an Agni Kai? Zuko will never forget.

Outside their village, Grangran leads Appa with a rope as Aang, Katara, and Sokka head out with her. Aang tells them that it was very nice to meet them, and he’ll come visit the South Pole again soon. Sokka explains to Aang they aren’t actually in the south pole, they are much further north, less than a day to the southern air temple. Katara extrapolates: There’s nothing left at the south pole.

https://www.onthegotours.com/au/Iceland/Best-Places-To-Visit/Reykjavik/Classic-Ice-Cave-Experience

https://www.masterfile.com/image/en/679-07608205/moon-rising-over-trees-and-buildings-at-night

The tribes used to be connected by the moon gate.

Under the light of the full moon, the portal would open and northerners and southerners could walk between the poles via the spirit world to mingle and trade and visit family and make the pilgrimage to the spirit oasis. The moon gate connected the north and south cultures. Until the fire nation destroyed everything in south and the portal was destroyed.

Flashback: Fiery projectiles rain down on the southern capital and reduce it to rubble.

Everybody who was trapped in the south had no choice but to move away from the ruins because there was no food. The north pole is floating ice, and the waterbenders can fish beneath the ice year-round, but south pole is above frozen ground and there you can’t grow food in frozen ground. Grangran interrupts and tells the airbender that it’s time for him to go. As he turns to leave, Aang asks if they are sure the south pole is really destroyed. Sokka assures him sarcastically, that yeah, they're sure, and glares at Aang. Aang posits that the monks at the southern air temple would have told him, they tell him a lot of things, after all, they told him that he was the- he doesn’t finish his sentence. He climbs on Appa and they trot off. Katara calls for him to wait. As she approaches, she tells him the only thing they have at the southern air temple anymore is a fire nation fort. Aang looks at her with a twinkle in his eye and assures her, there are air nomad monks.

He extends his hand to her. Grangran yells that she’s taking too long and though Katara takes a breath, she doesn’t look back as she takes Aang’s hand and climbs aboard. Grangran pushes Sokka to stop her. Katara wraps her arms around Aang as he tells her to hang on. “Appa, Yip yip!” Appa grumbles and begins to move just as Sokka reaches them. He grabs Appa’s fur and tries to pull them back but ends up getting pulled himself and has to run to keep up. Aang leads them straight towards the edge of the cliff and Sokka screams that they are all going to die! He shuts his eyes and holds tight as Appa leaps and they disappear over the edge. Grangran cries out for them and falls to her knees. Appa and the gang reappear, flying. Sokka freaks as he clutches Appa's fur. Aang tells Sokka that when he says let go, to let go. Sokka protests but Aang leads Appa into a barrel roll and yells at Sokka to let go which he does out of instinct. The momentum flips Sokka up and over and plomp, directly seated behind Katara on Appa’s back. The daring move has made Katara cling to Aang close and she blushes.

Aang cheers and Grangran watches as they fly towards the sun.

The sun is directly overhead as the Agni Kai begins.

Admiral Zhao and Prince Zuko crouch, back to back on the deck of the battleship. Shedding their capes, they turn to face each other. Iroh counsels Zuko to remember his basics, as they are his greatest assets, but Zuko seems not to heed his uncle's wisdom, instead stating, simply and forcefully, that he will not allow himself to lose. As he assumes his stance, Zhao, doing the same, taunts Zuko, saying: "This will be over quickly." *

The two opponents stare fiercely into each other's unblinking eyes for a brief moment, waiting for the other to strike; it is Zuko who begins the duel with a series of fire blasts from his hands and feet. *

Zhao seems more than a match for Zuko, effortlessly avoiding and nullifying all of his fire blasts. As the prince catches his breath, Iroh continues to advise Zuko to remember his basics. Zhao throws his own volley of fire blasts; Zuko is able to block each attack, but he is slowly forced back with every parry he makes. For the final blast, Zhao, using both fists, sends a ball of fire that connects solidly with Zuko, knocking him to the ground. Pressing his advantage, Zhao leaps into the air, covers the distance separating him and Zuko, and prepares a finishing blast aimed directly for the prince's exposed face. An instant before contact, Zuko rolls out of the way, rises with a kicking flourish, and knocks Zhao out of his stance. *

With new-found vigor, Zuko releases a series of low attacks that cause Zhao to retreat, finishing him with a jet of fire from a full body kick. Prone, Zhao tells Zuko to do it, to give him a scar like his own, but Zuko aims beside his face instead. As the victorious prince walks away, a beaten and furious Zhao sends a jet of fire at Zuko's back. Iroh intervenes, however, stopping the attack with his bare hand and throwing the admiral to the ground. As Iroh stands over Zhao, Zuko tries to attack Zhao once more, but his uncle tells him not to taint his victory by retaliating. Iroh lectures Zhao about the dishonor he has brought upon himself through his actions and states that his nephew, even in exile, has proven himself to be more honorable. *

From the crow's nest, a scout shouts. They all crane their necks to see a flying bison with a water tribe girl and boy and air nomad fly far above them.

Up on Appa, Sokka refuses to open his eyes as he clutches Katara's garments. Katara lets him know that he's missing the sights. Aang spies the fire navy ships below. The fear deep inside him grows. He’s never seen fire navy ships this far south.

Both Zhao and Zuko blink in their telescopes. Iroh suggests they try working together as the bison disappears into the clouds.

Aang and Sokka and Katara fly through clouds and above mists and fog. Sokka asks if they are they yet. Aang spots the temple at the top of a mountain and they fly closer. Katara remarks on how beautiful it is.

From a window, the white-haired girl watches them all land in a sky bison pen and jump off. She disappears into the shadows. Appa grazes happily.

Sokka wishes he could eat, that ride took longer than he thought. Katara shushes him. Aang calls out to his people, but nobody answers. The temple appears to be abandoned. They walk up the temple steps. Sokka asks Aang if the airbenders have any food and is berated by Katara for being one of the first outsiders to see an airbender temple and he can only think with his stomach. She apologizes for Sokka. Aang insists the airbenders are simply hiding. There are lots of hiding places. They walk through a large archway into a great hall beyond. In the rafters above, the white-haired girl shifts into position. As Aang, Katara, and Sokka pass beneath her, she drops a net down upon them. The girl lands and knocks them off their feet and they fall to the ground in a pile.

She brandishes a staff at the subdued trio. “Are you firebenders?” She barks. They tell her they are not. “That’s just what a firebender would say!” They assure her they are not firebenders. They are water tribe, and Aang is an airbender. She releases them and introduces herself as Princess Yue of the northern water tribe. Sokka is impressed and bows, “your majesty,” Katara does a stiff movement she would call a curtsey. Aang recognizes the staff and grabs it but Yue holds fast. It’s a sacred air nomad staff, it’s not to be touched by outsiders. Yue is nonplussed. Sokka tells Aang that he can’t speak to a princess like that. Aang takes a deep breath and bellows, “LET IT GO!” His voice echoes in the halls. Yue lets go of the staff. Aang apologizes for yelling and inspects the staff. Yue never got the names of the other two, Sokka and Katara. Yue is incredulous, “You are Sokka and Katara!? Your father saved my life! Hakoda’s ship arrived at our capital a year ago and he was granted audience before me and my father. My father refused to help, and, I had to make a choice. I ran away and boarded your father’s ship in secret with the moon scroll.”

“We’re going to reopen the moon portal!”

But where is their father now? “He was taken prisoner by the fire nation. The last thing he said was he’d be a boomerang, but, I never got to ask him what that means.” “Means he’ll be back,” Sokka explains. He shows her the boomerang his father gave him when he left. Aang asks her how she got here. Yue continues, “I was found by a fisherman and made my way south. I got marooned here about a month ago after my ship sank. Been looking for a way off ever since, but there’s so many fire nation... We could fly to the south pole on a sky bison, though.” Someone’s stomach growls. Katara admonishes Sokka. It wasn’t him, it was Aang! Yue calculates that there is enough time to eat.

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The air temple orchard is overgrown, though a thousand years of tending have given a sense of order to the older trees. Aang hopes they like mountain peaches as he hops high in the air and grabs one. He lands and hands a peach to Katara and jumps back into the air. Sokka, asks her for it, salivating, and Katara licks it all over, much to Sokka’s chagrin. Aang lands with an armful of peaches and one in his mouth. He hands them out. They sit and enjoy a moment of peace.

Yue asks how the boomerang works. Sokka hands it to her and instructs her how to throw it. She does her best, but it is a terrible throw. She puts her hands up to her mouth and yells “Come back!” Sokka offers to go get it, but she should, she threw it, and they both end up going together. When they find it, Sokka throws it to demonstrate. Yue commends him on the throw. Sokka smiles goofily and gets lost in her eyes. They smile at each other and the boomerang runs smack into the side of Sokka’s head and he yelps in pain. Aang and Katara come running. Though he’s bleeding and wincing, Yue laughs and says it’s nothing a waterbender couldn’t heal. Katara isn’t sure what she means. Yue furthers, waterbenders can heal, she thought everybody knew that, especially waterbenders.

Yue pours some water into Katara’s hands. Katara is unsure what to do so she waterbends the water onto Sokka’s cut. Nothing happens. She closes her eyes and concentrates. The water releases a soft glow. Katara gasps and her eyes pop open. The wound has closed and there is no scar. Yue tells Katara that she just did some high-level bending. Aang lights up, he knows where the airbenders are.

Aang leads them to an intricately carved door. If the airbenders are hiding, it will be here. They have storerooms and water reserves deep in the temple. It’s his last hope. Only high level airbending can open this door, he reveals, and he bends two focused currents of air into the large doors' ornate locking mechanism, and a strange hauntingly beautiful tone resonates. The locks disengage, and the doors open slowly. Aang walks into the darkened room as Katara, Sokka, and Yue follow him.

Aang calls out to the airbenders. The room is pitch black and his footsteps echo. Katap. Katap. Katap. Skrit. He steps on something. It is a wooden medallion. He picks it up and flashes back to a happy looking older airbender monk: Gyatso, wearing medallion on a necklace.

Monk Gyatso is Aang’s sensei. Aang in the flashback has no tattoos yet and runs up to him calling his name and they embrace. Gyatso leads Aang out of the wind lock doors and onto the terrace before it.

Flying bison of all sizes fill the sky above. Gyatso tells Aang to call to him. “Appa!” Aang yells. Appa roars and dives down to Aang leaving his siblings and his much larger mother behind. Appa nuzzles and licks Aang as he laughs and laughs and laughs.

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The memory fades as Aang’s eyes adjust to the shadows. He sees a sky bison skull among bones and piles of soot and ashes, all over the room. Firebenders were here. Katara gasps. “Oh no.”

Aang falls to his knees. He is not alright. His eyes and tattoos light up. Wind begins to circle around him. Sokka freaks, “Is he glowing? How is he glowing?!” Katara calls for Aang. The winds get faster and faster, lifting Aang into the air. Yue makes them take cover. The soot and bones in the room get caught up in the whirlwind, disintegrating into brown and black dust and debris. Aang’s eyes, emanating white light, widen. The swirling blackness closes in on him. He shuts his eyes and pushes the darkness away, forcing all the ashes out the temple. Aang stops glowing and he drifts to the ground.

Outside, the ash cloud drifts away.

Yue, Katara, and Sokka cough around the corner. Katara runs to Aang and takes him into her lap. He stirs. It really has been one hundred years. She cradles his head and opens up to him that she and Sokka lost their mother to the fire nation. Even though his people are gone, he has found a new family: herself and Sokka. He looks Katara in the eyes and tells her with conviction that he will never firebend. Never ever. He sits up and hugs Katara as she mulls his statement.

From their ships, the firebenders notice the ash cloud drifting down from the temple as they pull into the harbor of the fort. Something must be going on. They form a squad of male and female fire nation soldiers fresh from the base. Zhao tells Iroh that he is too old and slow for this mission and Zuko is free to stay behind as well, if he doesn’t think he can make the climb. Zuko is ready. Iroh warns Zuko that Zhao is not to be trusted. Zuko assures his uncle, he can handle Zhao. From the battlements, Iroh watches the troops begin the hike. He puts on a cloak and sneaks out after them.

Later, the sun sets over the mountain peaks. Aang and the others bring flowers to a stone alter. The medallion sits in the middle of it. They pile the flowers around it. Aang sets a peach down with the flowers and steps back. Peaches were Gyatso’s favorite, he tells them. He closes his eyes. They all do. Aang gives the airbender prayer of mourning. The sound of wings. They open their eyes and a winged lemur eats the peach on the altar.

Aang laughs, a long clear laugh as he takes the lemur, lazily eating the peach, into his hands and names him Momo. The wind blows through the flowers.

Night falls. In a clearing in the orchard, Aang strokes the sleeping lemur as Sokka builds a fire and Yue puts peaches on the ends of sticks. She pokes fun at his fire building technique. Sokka has been building fires his whole life. Yue retorts that she’s only been doing it for the last year and she’s already better then him. They race to light the fire and Yue wins, but just barely. “Best two out of three?” Yue asks Sokka with a cheeky smile. Katara returns with a bucket filled with well water.

The peaches roast on the sticks as the fire casts an amber yellow on the kids’ faces. “So, are we going to talk about what happened?” Sokka asks. Yue and Katara avoid his line of questioning. Sokka extrapolates, “Aang was glowing. I haven’t heard of a glowing person before.” Aang is silent. Yue speaks up, “I have.”

“When I was born I was very sick and very weak. Most babies cry when they're born, but I was born as if I was asleep, my eyes closed. They told my mother and father I was going to die. That night, beneath the full moon, he brought me to the spirit oasis and placed me in the pond and pleaded with the spirits to save me. I began to glow and my hair turned white. I opened my eyes and began to cry, and they knew I would live. That's why my mother named me Yue. For the moon.”

Yue explains that Aang must be filled with immense spiritual power. Aang is silent. Sokka pipes up that it was the same light from when Aang came out of the iceberg. Still Aang is silent. Katara scoots closer to him and prods him why he told her he would never firebend. She asks him if he is the avatar. Aang stands, surprising the lemur and it scurries away. He never wanted to be the Avatar. He only ever wanted to be normal and play airball with the other kids. He didn't ask to be the avatar! They were going to send him away, to the eastern temple where he would be safer. Which means he was in danger. Avatars aren't supposed to know they are the avatar until they are 16 because: what if they told you, you were supposed to save the world at twelve years old? That’s why he ran away. He was going to come back but ran into a storm and somehow he lost 100 years.

Sokka is confused, if he's the avatar, how come he can’t bend the other elements? Aang doesn't know how yet.

Yue smiles. Out of her pack she produces the moon scroll.

In it is more than just how to open the moon gate, but also advanced waterbender techniques as well. She gives it to Aang and suggests Katara give him his first lesson. Sheepishly, Katara unravels the scroll. There’s writing, but she doesn't know how to read. Aang and Yue are taken aback by this, but Sokka doesn’t know how to read either. They have chores all day, there wouldn't be any time for reading, even if they had books. Yue sadly remarks that everyone in the Northern tribe knows how to read and apologizes that life in the south has gotten so hard. Aang comes closer and reads the scroll to Katara. Water is the element of versatility. It is a liquid, a solid, a gas. Gifted waterbenders can even be healers. He smiles and Katara blushes and Sokka touches his head where the wound would have been. Water is Tui and La, Push and Pull, and the earliest waterbenders learned how to push and pull the ocean like the moon with its tides. The moon is the source of power for all waterbenders and they are strongest when the moon is full.

They look up at the moon above. Aang remarks that they will be really strong tonight. Yue informs Aang, it's almost full. It's waxing, it will be full tomorrow. Katara admits that from studying the drawings, she doesn't know any of these moves. Aang asks her what she does know. She smiles. She takes him by the hand down to the well. Katara thrusts her hand out over the edge of the well and instructs Aang to do the same. She moves her hand up and down. Aang isn't sure but she tells him to feel the water, even though it’s not attached to his body. Splashes echo out of the deep. Katara says “Ok, I'll pull it and you push it.” Splash. “Ok, now you pull it and I push it.” Splishy splash. He feels it! Katara asks Aang to pull the water up with her. Aang is surprised on how it's almost like air, but heavy.

Together, they lift a large ball of water high into the air. Aang chuckles and starts pushing it over Katara's head, he lets go. Katara closes her eyes and shrieks but opens them when she realizes she's holding up the water by herself.

She celebrates and loses her concentration and drops the water and gets soaked. Aang laughs and she douses him with the puddle around her. Aang laughs again and dries himself off with a whirlwind. Katara, drenched, asks if he could dry her off too. He tries. Her hair is swept back and poofs out. They both laugh. They gaze into each other’s eyes. Between their faces, the light of the campfire sparkles in the distance.

The campfire suddenly flares up a pillar of fire 10 feet high. Sokka yelps. Aang and Katara turn to face the flames. A rustle behind them. Fire nation soldiers! They throw their spears. Aang whisks Katara down behind the well with him. Katara begins to panic. Aang tells her to use the water.

They lift a spout out of the well and repel the foot soldiers. They run towards the campsite. Yue and Sokka are held captive by elite firebenders while Zhao taunts her. He’s been looking for the princess’s hiding place. Zuko concludes she’s the reason he’s locked down the southern sea. Zhao nods.

Katara and Aang come running to a stop. Zhao is immediately taken by the air nomad boy. Where did he come from? Where are the other air nomads? Zuko wastes no time in taking Katara prisoner. He advises her not to struggle. Zhao stares at Aang while confirming with Zuko that the girl is indeed the Avatar. She's the one from the village, the one waterbender in all the south, therefore, she must be the avatar. Aang shouts that she's not the avatar. Zuko sizes up the air nomad boy. Then who is? Katara tries to stop him but Aang tells them that he is. Zuko retorts that he couldn't possibly be the avatar, he’s just a child! Zhao isn't so sure. The avatar would be over a hundred years old, Zuko reminds Zhao, they have the princess, they have the avatar, but if he wants to waste his time with an air nomad liar, he is welcome to. Zhao willing to be convinced, leaves Aang.

Soldiers take Katara, Yue and Sokka and form ranks.

Aang drops out of the sky in front of the squadron. He declares himself the avatar and points his staff at the firebenders. They laugh at him. He calls for Appa. From above, Appa roars, then dives and the solders duck and cower. Aang makes an air scooter and zips through all the solders like a pinball. Appa lands where Aang was standing and charges the soldiers with his horns, they scramble to their feet to fend off Appa. Some run. The distraction gives Yue the chance to escape. She knocks her captor in the gut and off of her and throws him into Sokka's guard. Aang takes out the bender holding Katara, and they struggle to get the chains off.

Zhao calls for the men to form rank. Someone yells, “the prisoners are escaping!” Zuko and Zhao leap into the chaos. They arrive to hear Aang give up on getting the chains off of Katara and that they need get to Appa to escape. Zhao is a clever man, he turns and runs to Appa, manifesting a fiery whip in each hand. Zuko fire charges into the group and separates Katara from the rest. Aang spins in and spins Katara out into Yue and Sokka’s arms. Aang and Zuko duel. Katara won’t leave Aang so Sokka picks her up and puts her over his shoulder. Katara begs Sokka to stop, but then changes her mind and tells Sokka to take her to the well. Yue tells them she will get the key to the shackles and joins Aang against Zuko. Appa runs about the courtyard chasing a hapless soldier in circles until Zhao faces off against the beast.

Aang dodges Zuko’s fireball as Appa wails in fear from afar. In his distracted moment Zuko gets past Aang but runs right into Yue. Aang is torn, does he run to help Appa or Yue? Yue tells him that she’s got this, and he goes to rescue Appa from Zhao’s torment. Yue gets in close, Zuko is on the defensive. He dodges past her, and she doesn’t follow. She has pickpocketed the key.

Sokka and Katara are at the well and Katara is bringing up all the water she can with her hands behind her back. Zuko comes racing towards them. Sokka screams and Katara throws the water at Zuko, and completely misses him. Katara asks if she got him. Zuko didn’t even get wet. Sokka throws the boomerang and Zuko has to duck. Zuko rises to his feet and the boomerang comes back knocking Zuko’s helmet. The water pools by Zuko’s feet as he fixes his helmet and with menacing rage makes fire daggers in his hands. Katara closes her eyes. She spreads her fingers then clenches her fists with a quick breath out and the water freezes and Zuko feet are frozen to the ground. Yue slides by Zuko on the ice twirling the key on her finger.

Yue unlocks Katara’s shackles as, in the distance, a blast of fire. Appa roars and flees into the air. Aang screams his name as he runs after him, but Appa won’t come back.

Zhao turns to Aang with a sadistic look in his eyes and a fiery whip in each hand. Katara, Sokka, and Yue come running. They try to convince Aang he has no other choice, he has to run. If he’s captured, who will save them? Fire nation soldiers begin to compose themselves surrounding the group. Zuko, fuming melts his feet. Aang pops the wings out of the staff. It’s also is a glider. He runs and takes flight on the orchard path. Zhao barks a command and all the firebending infantry call out and punch the sky sending fireballs into the air above and beyond and all around Aang. The fireballs arc in the sky and land all over the temple. The peach trees left and right burn and Aang lands among them. The sight of temple burning sends him into a rage. Aang glows. The wind picks up and blows all the fires out. Zhao and Zuko see. He is the avatar. With the fires out, the avatar spirit leaves Aang and the light of his tattoos fade and he lands. Zhao and Zuko race towards him; the chase is on.

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Aang runs through a large archway and into a great stone rotunda with a corkscrew staircase in the center. He runs at the speed of wind up the staircase to the top. Zuko and Zhao are hot on his heels. At the top of the stairs there’s a hallway and at the end of the hallway Aang finds the door to the jump room locked. Zhao leisurely jogs, beast like, up the stairs. Zuko fire leaps up the sides to just beneath the top. Zuko grabs the edge of the top with the tips of his fingers. He pulls himself up. Desperate, Aang hits the lock with the staff and it breaks open. The door swings off the hinges to a launch pad at the top of the mountain just above the tree line. With freedom before him, he turns around and faces Zuko as the prince rises to his feet.

Zuko promises Aang that if he comes with Zuko now, he and his friends will be unharmed. Aang asks how he can trust Zuko. The fire nation invaded and killed his people. Zuko retorts it was the airbenders’ aggression and illegal settlements on Fire nation land that brought this upon them. Aang claims the airbenders are pacifist. Zuko clarifies then, that Aang won’t just windblast him off and takes a step forward. Aang also takes a step forward. The people who lived here were mostly children. He accuses the fire nation of genocide. Zuko doesn’t want to believe it, but Aang’s conviction has awoken what he knows to be true, and he falters. Aang is still very vulnerable and emotional. His tattoos light up, his eyes glow, the wind rustles around his clothing: the avatar state emerges.

Zhao comes around the corner, not even out of breath. He sees Aang’s glow and smiles his crazy smile and charges Aang. Under the state of the Avatar, Aang is stiffer, more confident. He sends a blast of air with his staff down the hallway at Zhao, knocking him off the stairs. Zuko jumps after him and catches Zhao’s hand and saves him from falling. Zhao glares menacingly at Zuko as he pulls him up. The Avatar spirit fades as Aang realizes he just attempted murder. His actions horrify and confuse him. Tears stream down his face.

Zhao kneels, winded from the air blast. Aang turns to flee. Zuko takes off after him. Aang activates his glider and throws it out the window and leaps out after it, catching it and the wind. For a second, it seems like he’ll get away but then Zuko jumps after him at full speed and grabs hold of his legs, causing them to spiral and crash in the clearing below. Zhao approaches the edge and looks down. He jumps off. Aang and Zuko lie in a crumple before him. Aang tries to get up, but he can’t. Zuko is also injured. Zhao gags Aang and shackles his hands and feet. He goes to Zuko and helps him up. Zhao compliments him on his willingness to sacrifice everything, maybe they aren’t so different. Zhao throws Zuko towards the edge of the cliff and fireballs him off.

Aang watches, in a daze, as Zuko disappears into the forest below. From afar, Iroh is lit up by the light of the fireball. Zhao lumbers back from the edge and picks Aang up and over his shoulder as Aang passes out. Darkness.

A knock on a heavy iron battleship door. Iroh opens it and stands in the doorway. A messenger tells Iroh to hurry, there’s been an accident with the Prince. Iroh pushes through the crowd to the deck of the boat where Zhao meets him. Zhao proclaims to Iroh that the avatar threw the prince off a cliff. A search party is to be sent immediately to find his body for proper burial. Iroh spits and claims he never liked the sullen prince who had no respect for his elders and they can leave the body on the mountain for all he cares. He asks if the Avatar is in custody. Aang, gagged and bound, is carried by two large soldiers. Iroh leads them into the bowels of the ship. The battleship is a marvel of engineering and the prison for the avatar is state of the art. Even so, Zhao expected more. Iroh states that it’s mobile, self-sufficient, heavily guarded, and the safest place for the avatar to be.

In the avatar’s cell, Zhao has Aang’s arms chained up and his legs chained down. Iroh gets into Aang’s face, “So this is the great Avatar. Master of all the elements. I don't know how you've managed to elude the Fire Nation for a hundred years, but your little game of hide and seek is over.”

Zhao ungags Aang and asks him how it feels to be the only airbender left. “Do you miss your people? Don't worry, you won't be killed like they were.” Zhao turns to leave. Aang takes a deep inhale and breath blasts Zhao, knocking him to the floor. Zhao is triggered, and fiery. Iroh helps bring him under control. Zhao tells Aang, “Blow all the wind you want, but your situation is futile. See, if you die you will just be reborn and the Fire Nation would have to start searching all over again. So, I'll keep you alive, but just barely.” Zhao leaves in a huff. Uncle Iroh glares at the remaining guards and asks for a minute alone with the thing that killed his nephew. They oblige.

Iroh approaches Aang. Aang shies away, but Iroh lays a gentle hand on his shoulder and assures him he is not like the others. He reveals that he knows Aang didn't kill Zuko but that it doesn't matter because no one will believe Aang anyway. Aang asks what's going to happen to him. Iroh assures Aang that when the time comes, he will help Aang escape, but first, he needs Aang's help. He needs to know about the waterbending girl.

In the prison hold, Katara sits comforting Grangran. Grangran is babbling on about how the fire nation came not long after they left and rounded up the villagers onto their ships but Katara's eyes fix on Sokka. He’s worried about Yue. Katara thinks they should be worried about all of them. A guard rattles the door and tells them to shut up. Iroh enters, carrying a bucket of water. The guard tries to stop him from entering the cell but Iroh tells him the orders are from Zhao. The prisoners haven’t been watered all day. Besides, Iroh asks the guard if he thinks the dragon of the west can’t handle one young waterbending girl. The guard apologizes and opens the door. Iroh enters the cell, kneels, and takes out a ladle and invites the villagers to drink. They do not move. He drinks some water himself. Sokka takes the bucket and gently helps Katara quench their grandmother’s thirst. The bucket is passed around and Katara brings the empty bucket and the ladle to Iroh. He tells her, “Katara, I have spoken with Aang. He needs you to come with me.”

Iroh takes Katara into his cabin. On the bed, Zuko lies suffering, his stomach wrapped in bandages from Zhao’s fireball. Iroh asks Katara to heal him. Katara doesn’t want to, Zuko put shackles on her and he is after Aang. Iroh understands why she wouldn’t want to. Zuko attacked her, he’s an angry young man, he’s fire nation, but he’s the only good thing in Iroh’s life. Maybe she can see past the anger and the pain and see that he has suffered at the hands of the fire nation, too. Katara eyes the scar on Zuko’s face.

Reluctantly, Katara dips her hand in a bucket by the bedside. Water clings to her hands and she brings them to Zuko’s bandages. The water glows for a few moments and Zuko is soothed. Katara asks to be taken back to the cell. Iroh sneaks Katara through the ship. He takes her back into the prison hold and in with the rest of the villagers. As he locks them in, Sokka asks him about Yue. Iroh tells him, she is with Zhao.

In Zuko’s former quarters, Zhao sits beneath a rack of twin swords, eating a feast alone. Yue is escorted in. She has been bathed and dressed in her gown from the night she left the north. She is seated in front of Zhao. He invites her to eat. He tells her about the captain who found the dress of the northern water tribe princess on a water tribe boat headed for the south pole. Yue asks what Zhao wants. Zhao wants peace, a permanent peace with the water nation. The southerners have wasted their land, like the earthbending savages and the airbenders before them. The north will be safe, it’s water, the fire nation doesn’t want water. The southerners can move to the north. Yue doesn’t understand. Zhao tells her, he’s going to help her open the moon gate. Isn’t that what she wants? Yue asks about the avatar. Zhao tells her she can either leave here and return home with her people or join him in prison. Yue wants to know where her people are. Zhao will take her there.

The prison hold door is flung open. Zhao leads Yue to the southern people. She sees them locked in a crowded cell. She announces that they will all be taken to the North Pole as her new subjects. Zhao will allow them to open the moon gate to let the water tribe members through to their sister tribe. However, the southerners will never return to the south. This news is upsetting, the south is their home. Yue assures them, this is their only option. Zhao tells the Princess its time for her to return, Yue asks to stay. Zhao locks her up in with the rest of the tribe. A soldier enters the hold and tells Zhao they have the beast.

On the deck of the ship, fire nation soldiers struggle to restrain Appa with ropes. Zhao appears. Appa wails and struggles harder. Zhao delights in his fear and what a fine present Appa will be for his bride to be. They take Appa below deck and set sail. Momo watches from the walls of the fort. He glides down and reaches the battleship and crawls through a vent in the side of the ship. He hears familiar voices, Sokka and Yue huddled close. Sokka asks her what the north is like. Yue tells him that it’s different. She has responsibilities, she’s betrothed. Sokka doesn’t understand she’s to be married.

Yue asks if she can do something she’s wanted to do since she first saw Sokka. He nods and she kisses him. She curls into his little spoon as he holds her. Momo gags and continues through the vents.

Momo passes by Iroh and Zuko in his cabin. Zuko is feeling much better after being healed. Iroh tells Zuko that Zhao captured the bison and maybe they can use him to gain the Avatar’s trust. Zuko bets that if the Avatar escapes under Zhao’s command, it will be a huge blow to his plans. There is a knock at the door. Zuko hides in the closet. Iroh answers, it is Zhao. Zhao wants Iroh to know that he grieves for the prince and they will want to get word to the fire lord, but first, Iroh is invited to the north pole, as Zhao’s advisor. Iroh asks if Zhao meant the south pole and Zhao smiles and leaves. Zuko peeks out of the closet as Iroh shuts the door.

Momo continues on through the vents. Finally, he finds Aang’s cell. Aang is delighted to see Momo. Momo gnaws at the shackles at Aang’s feet, to no avail. He curls up around Aang’s neck, giving him comfort deep in the bowels of the battleship.

https://www.popularmechanics.com/adventure/outdoors/a19228/ice-breakers-coast-guard-great-lakes/

Late day, over the icy seas, icebreaker ships take the battleship as far south as they can. The firebenders load sleds and snowmobiles with their prisoners for the south pole. Katara is lead out, the only prisoner in full shackles and even a muzzle. Iroh walks down the gangplank after the last of the prisoners. He passes a soldier, there is a familiar scar beneath the helm. The two nod to each other and Iroh joins Zhao on his sled. The fire nation troops take off, roaring into the distance.

On the ship, a soldier stands guard outside of Zuko’s former room. There is a clanging at the end of the hallway. The soldier investigates and is incapacitated by a masked man. The man enters Zuko’s old quarters and stares at the twin swords on the mantle. The door is left ajar and the swords above the mantle are gone.

Down in the prison hold, four guards play a game in front of Appa’s cell. One of them asks why they need so many men to guard this beast. Another guard tells him, that he’s a gift for Princess Azula from Zhao just as Aang will be a gift to the fire lord. There is a bang down the hall. The guards all jump at the noise.

The helmet of a Fire Nation soldier rolls down the hallway toward them. When one guard investigates alone, the other three suddenly see a flame erupt from the hallway and hear the muffled sounds of combat and of chains being strung up. When two more guards follow after him, they find their companion strung up with his hands to the ceiling. The masked man, clinging to the ceiling, wraps a chain around a hand of each guard and drops down, simultaneously pulling the guards up. The last guard standing in front of Appa’s cell, having heard the scuffle, takes his horn to sound the alarm, though before he could blow the instrument, it is knocked out of his hands by a well-aimed knife. Noticing a figure running toward him, he firebends, though the masked man extinguishes the fire by throwing water and proceeds to sweep the legs from underneath the guard with the bucket. *

Appa groans in interest as the masked man offers him some hay.

Inside his cell, Aang hears a commotion and eyes the door with apprehension. Momo hisses at the door as the lock is being turned. Aang gasps as a masked figure enters with dual broadswords. Momo attacks the figure and is easily subdued when the figure reveals Appa in the hallway. The man unlocks Aang’s chains and retreats to Appa without saying a word. Aang asks him who he is, what is going on, and wonders if the man is there to rescue him. The figure does not respond, and they are interrupted by the sound of the alarm. He signals for the Avatar to follow him. *

Aang, Momo, and the masked figure ride Appa through the halls of the ship. They burst through the door to the deck and are surrounded by soldiers. The masked man draws his swords but Aang yells, “yip-yip,” and they take to the sky. Firebenders all around them shoot projectiles the sky bison dodges or are deflected by the swords. The soldiers’ last hope is artillery that they point at the escapees. FIRE! A rocket heads directly towards the bison. The masked figure taps Aang on the shoulder, but Aang is concentrating. The figure shakes him. Aang sees the rocket but doesn’t know what it is. The figure unsheathes his swords and throws them at the rocket causing it to explode and sending the riders tumbling through the sky in the resulting shockwave. The firebenders below argue about who’s idea it was to shoot the rocket. Gaining his senses after the blast, Aang whirlwinds himself onto Appa’s back. They dive and catch the masked man in Aang’s arms. Momo lands on Aang’s shoulders as the mask falls off the man, revealing him to be an unconscious prince Zuko.

At the south pole, the ruins of the former southern capital are jagged and jut harshly from the surrounding icy waste. Zhao investigates the moon scroll as firebenders race to cut blocks of ice. They stack ice block onto ice block to rebuild the portal according to the scroll. When it is finished, it looks like a tunnel that leads into the side of a wall.

Aang lands Appa on the icy terrain. The tracks of snowmobiles run deep and are easy to follow, but that’s not his issue. Zuko lies motionless on the ground. Aang’s gaze follows the tracks into the distance, then returns to the unconscious Zuko. He can’t just leave him here.

At the south pole, Zhao watches the sun set. He orders Princess Yue to open the moon gate. She can’t. Only a waterbender can. All eyes turn towards Katara. They unshackle and unmuzzle her.

Katara approaches the rebuilt portal. It looks rough and raw in the twilight. She waves her hands over the ice. No change. She does again, but nothing happens. Zhao’s face darkens. He barks an order. The water tribe villagers are pushed to their knees as firebender soldiers brandish flames at them. She tries again and again to use her powers on the portal, but still, it does not respond.

Katara cowers. Zhao approaches her, his fury palpable. He suggests she try again. She doesn’t know if she can open the portal. He sneers that he hopes, for her family’s sake, that she is wrong. He snaps his fingers twice and Grangran is dragged forward. Zhao commands her to open the gate, and though Katara tries, she still can’t do it. Zhao scowls. He looks over at the villagers and spies Sokka. He orders Grangran returned to the others and Sokka to be dragged forward next. Katara begs Zhao. He orders her to open the gate. Sokka tells her that it’s okay, and that he loves her. Grangran yells that she believes in Katara. Yue joins them. The whole village shouts encouragements. The sun disappears over the horizon. The light of the moon is the only light in the sky. Katara closes her eyes and waves her hands once again. Nothing happens. Zhao makes a fireball in his fist and approaches Sokka.

A villager shouts and Zhao turns. A soft light creeps over each ice block until the entire arch is shining. The shining abruptly stops and the blocks have fused together. Zhao investigates.

In the darkness of the tunnel, one can see the moon, hanging in blackness, illuminating a path to a distant archway. Zhao laughs, an evil laugh. Yue stands and bids the southerners to follow her to the north, but Zhao stops them. Elite firebenders take hold of Yue, while others put Katara back into shackles and muzzle and lump her in with the villagers. Yue spits at Zhao for turning against his word. Zhao takes her personally into custody and leaves the rest of the water tribe with the elite guard as he and a small team, including Iroh, lead Yue through the portal.

As they walk the moon’s path, Admiral Zhao sinisterly tells General Iroh that they are in the process of writing history, as they will be destroying the last of the Water Tribe civilization. Yue is aghast at Zhao’s machinations, and Zhao has her gagged. Iroh warns Zhao that history is not always kind to its subjects, Zhao condescendingly assures him that this will not be like Iroh's legendary failure at Ba Sing Se; Iroh ominously tells Zhao he hopes not, for Zhao's sake. The firebenders and Yue reach the end of the path and find themselves in the throne room of the northern water tribe. *

Iroh confirms their location and inquires if it is wise to attack during the full moon, as waterbenders draw strength from the moon. Zhao states that he is aware of the problem, and that he is working on a solution. As he reveals a secret door behind the throne, Zhao explains that years earlier, while serving as a young officer in the Earth Kingdom, he stumbled on the secret of the Moon and Ocean Spirit's mortal forms in an underground library. When he declares it is his destiny to kill the moon spirit, Iroh angrily informs him that the spirits are not to be trifled with. Condescendingly, Zhao tells Iroh he has heard tales of his journey into the Spirit World and assures him that the Moon and Ocean Spirits, having made the decision to give up their immortality to be part of the human world, will face the consequences of that decision. *

They descend down the passageway behind the throne to the spirit oasis: a small bamboo forested pool in a glacial atrium. A low voice is heard up ahead. Zhao puts his fingers to his lips and the firebenders sneak in the shadows. Chief Arnook, Yue’s father, prays to the moon for his daughter and his people. The light of the full moon shines brightly above. When he finishes, he asks an older man, Master Pakku, to escort him back. Zhao reveals himself and his prisoner, Princess Yue. Pakku squares up but Arnook orders him to stand down.

Zhao commends the chief for his wisdom and releases Yue to him. Arnook ungags her and Yue tells him that Zhao means to destroy the water tribe by killing the moon spirit. Arnook and Pakku share a look.

Arnook is incredulous that Zhao could kill the moon, whose bed is the sky and the horizon, but Zhao assures him confidently, that the spirits are close, closer than he thinks. He gestures to the pool, two koi fish swim around each other. Yue is in disbelief that Zhao thinks the fish are the spirits, but Arnook and Pakku are silent with secret knowledge.

Meanwhile, at the south pole, Katara breaths through her muzzle, now hoary with frost. A firebender yelps and points at the sky, it’s Aang riding Appa. The firebenders form a defensive perimeter. Katara takes her chance, she ices the locks to the point that they break and she frees herself from her bonds. She begins taking out firebenders as Aang does the same. The firebenders run to their snowmobiles and sleds and retreat. Katara throws off the muzzle and hugs Aang as Sokka inspects the gate. He runs through it, after Yue. The rest of the southerners follow with trepidation. In the palace, Sokka begins to call out. He sees the door ajar behind the throne. Sokka finds it out of place and passes through it. Katara and Aang ensure all the remaining southerners go through the portal. Aang shows her Zuko on Appa and they decide to leave him in the south.

Suddenly, as if he had been conscious for a while, Zuko makes his move and attacks. Katara trounces him. She freezes him in a block of ice and she and Aang and Momo try to pull Appa through the moon portal. Appa resists; after being cooped up in the ship, he is not interested in going through a small door again.

Sokka sneaks down the path to the spirit oasis. Zhao arrogantly applauds his own efforts to fulfill his "destiny", speculating as to which names by which future generations will call him. From the shadows, Sokka makes eye contact with Yue. He retreats to get help.

A water tribe scout on an ice tower watches the fire navy ship’s blockade. It’s nothing unusual.

Katara and Aang desperately pull Appa with a rope onto the moon path. Zuko the ice block begins to steam.

Zhao takes a burlap sack and charges into the water. After a moment, he rises with the fish in the bag. As he hoists it over his head in triumph, the full moon above transforms, turning from white to blood-red. *

The scout sees the red moon. His waterbender comrade in arms reacts: he can no longer waterbend.

On the moon path, the moon and path are red in the blackness. Katara feels weak. She collapses. Aang releases Appa’s rope and helps her up. Appa pulls back into the open air on the south side. Aang hobbles Katara over to the north side and lays her down in the throne room. He tells Momo to watch over her, he has to go back for Appa. The path beneath him cracks and Katara tells him to hurry. Aang runs through the gate to the other side. Before he can make it to the south, a shadow appears in the doorway and fireblasts him back. Prince Zuko who corners Aang in the disintegrating moon path.

Yue begs Zhao to release the moon spirit. The chief holds her and comforts her. Iroh pleads with Zhao to consider his actions: they will bring harm to all, not just those in the Water Tribe. Reinforcing the point, Iroh promises Zhao, "Whatever you do to that spirit, I'll unleash on you ten-fold." Zhao confirms what he knew all along, that Iroh is a traitor. To save the moon spirit, Arnook offers Zhao the unconditional surrender of the northern water tribe.

Water tribe warriors swarm into the throne room and surround the villagers coming through the portal. Sokka appears in the door behind the throne and bids them to follow him. The arch of the moon gate begins to crack and Katara yells for Aang. Zuko’s firebending keeps Aang on the pathway guarding the south door as it splinters here and there.

Zhao confirms with Arnook, that he has his unconditional surrender and releases the fish back into the water. The moon turns white. Everyone, the water tribe scouts, fire navy sailors, Sokka, Katara, Aang, Iroh, and even Zuko is relieved. The floor beneath Aang and Zuko solidifies again and Zuko takes a defensive stance.

Zhao watches the fish swim. Something dark and unsatisfied crosses his mind. Without a hesitation, he fire blasts the white fish.

Iroh watches the fire bolt hit the moon spirit in horror.

On the moon path, the full moon above Aang goes out like a light. The path beneath Aang and Zuko disappears and Aang falls into darkness. Zuko jumps to the southern portal and pulls himself through as the pathway vanishes behind him leaving an empty black tunnel.

Katara yells for Aang, and approaches the portal, but the portal in the north now ends in an icy wall. Momo scratches desperately at the wall.

The scout blinks in the darkness. He is at a loss. One by one, on the horizon, the fire navy blockade lights their trebuchets. They fling fiery projectiles in waves. The scout blows his horn.

Appa huffs at the gate. Zuko tries again and again to jump through the threshold, but without the moon, the gate is shut. Zuko lights the sky up with his fire blasts.

Iroh bellows and lunges on Zhao. The elite squad do their best to protect Zhao but are subdued by Iroh’s fury. Zhao realizes he might be in trouble and flees up the ice wall, his fingers sinking like molten rods into the ice to climb his way out through the opening above. Iroh falls to his knees and mourns the spirit with the chief and Pakku and Yue. Sokka returns with warriors and villagers. The first round of trebuchet projectiles hit the palace and bits of icy debris fall from the ceiling. Grangran pulls Katara wailing for Aang to the safety of the path to the spirit oasis and down to join the others. The northern water tribe capital is in chaos. The dead white fish is prodded by the living black fish.

Aang floats in darkness thick as water. A giant black koi fish finds him and swallows him.

Katara clutches Momo as a ripple in the water breaks the stillness of the spirit oasis. Aang rises out of the water in the avatar state.

Katara is filled with joy, but Aang does not respond. He rises into the sky. Ice and snow from the land and sky begin to swirl around him and envelope him the form of a giant snow-white koi fish. The fish swims through the air out over the bay and dives into the water between fire navy ships. They are hit with a minor wave, but the sailors braced themselves. The snow fish becomes slush and the fish shape decompresses, filling the seas. Then the shape recollects and rises pulling all the water with it. The ships try to flee but are caught up in the gargantuan shape. The rocky bay beneath is revealed as some ships are beached on the seafloor. The water pillar takes a vaguely humanoid fish shape.

It collapses, and the navy ships are tsunamied away.

Back at the spirit oasis, Iroh notices, with astonishment, that Yue has been touched by the Moon Spirit, and that as a result, some of its life force is within her; Yue affirms the conjecture, then decides that she should try to restore the spirit to life by giving hers to it. Her father, upset by this idea, protests, but she is unmoved by him. Sokka takes her hands into his own and assures her there has to be another way. She calmly replies, "I have to try," and places her hands on the dead fish. *

The fish glows as Yue’s spirit leaves her body, she closes her eyes, exhales one last time, and collapses into Sokka's arms, dead. *

Moments later, Yue's body evaporates, and the fish, suddenly filled with life, swims into the oasis, looking for its partner. Floating, Yue appears above the water as a spirit, clothed in a flowing white dress. She tells Sokka that she will always be with him, kissing him one last time before disappearing; as she vanishes, the moon reappears in the sky, restoring the waterbenders' abilities. *

On the walls of the palace, Zhao sees the moon’s return and screams his frustration.

Aang fused with the Ocean spirit, in the meantime, has laid waste to the Fire Nation's navy but ceases as the moon reappears. The Ocean Spirit acknowledges the moon's restoration and, ending its violent vendetta, places Aang atop the outer wall of the city as it melts into the ocean water. *

Zhao finds a hole in the ceiling of the palace as jumps down. He has no choice but to escape through the moon portal. Except a figure blocks his way, Prince Zuko. They begin to fight. Iroh returns to the throne room and catches their duel. As Zhao and Zuko weave in and out of moonbeams let in by breaks in the ceiling. The beams seem to bend and sway as if attracted to Zhao. They wrap around him like a web of fine hair and he is stuck. Tentacles of light pull him into the air. Zuko, forgetting the duel, tries to help Zhao, reaching out a hand to him, but Zhao stubbornly refuses to take it, and he is pulled through the hole in the roof, where he vanishes in the light of the moon. Iroh puts his arm around Zuko and leads the teen back through the moon portal to the south.

Zuko is already planning, they will camp in the south and wait for the Avatar to return for his bison. Iroh looks at him sadly as Zuko begins to make camp with Appa tied up nearby. With a decisive move, Iroh unleashes a fireball that destroys the moon portal in the south. Zuko is speechless as Iroh retrieves Appa and mounts him and pulls Zuko aboard. Zuko says “uh… yip-yip” and the three lift off.

Back in the north, a drained Aang makes his way to the throne room as the rest return as well. Aang looks distraught at the closed portal’s dead end and whispers Appa’s name. The water tribe surrounds and embraces him as a group, with Katara, Sokka, Grangran, Arnook and Pakku in the center. The fire navy ships retreat out of the north and the moon glows high in the sky.

Post credit scene

In the Fire Nation, Fire Lord Ozai imparts the knowledge of Iroh's treasonous behavior and Zuko's failure to his daughter, Azula, and entrusts her with a special task as she looks up at him, a smile on her face. *

#movies #tv #atla #avatar the last airbender #fanfic #fandom #fix

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hatimbcaptsone · 4 years ago

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devlog 09 - january 18th

Winter break is officially over, so I will use this blog post to reflect on what I’ve been up to. Not having to do two other classes on top of capstone allowed me to spend much more time on it, and I’m grateful to have had a longer break than usual, which allowed me to get quite a bit of work done (which I probably won’t have the luxury to do in the Spring since I have to catch up with a lot of requirements in addition to dealing with graduation and finding a job).

The first major thing I did was sort out the exact story of the game. Until this break, the story was very blurry and I hadn’t really gotten to flesh out the details until now. I won’t write down here every thing I’ve come up with since that would take way too much space, but here’s a link to a (very messy, meant for my eyes only) doc for the whole story I came up with, including the specific puzzles the player encounters everywhere etc.

After writing all this down and doing some more work on programming and making assets for my game (which I’ll detail more further down), I figured that I had to scale down my capstone if I didn’t want to compromise my vision. So for now, I have decided that I will only focus in making the first spirit encounter (the priestess) (as well as the introduction and a conclusion where the hero meets the God of Passage) as opposed to having all three spirits (in other words, I’m only executing one third of the story I wrote down). I still plan to work further on this project after graduation and maybe even expand the story beyond, but for my capstone, I think it would be better if I just focus on this snippet and try to polish everything as much as possible.

In as short as I could describe it, this is the story content I plan to adapt for my capstone:

The hero receives a prophecy telling him he’s the chosen one. He faces a monster and immediately dies. He goes to limbo and meets the God of Passage. He strikes a deal with them. He’s sent to meet the first spirit he’s supposed to help, in the destroyed temple of the Goddess of the Hidden. The way to the temple is barred by the protective spirit - a priestess at the temple - but she lets him in after he makes it clear he doesn’t mean harm. She tells him about the massacre that took place there. She worries that people will forget about her culture. He offers that she gives him a rundown on the temple’s activities so she can perpetuate her knowledge, and she accepts. From finding objects, combining them, and showing them to her, he finds out that there were children who lived in the temple. He discovers that some of them escaped with one of the priests before the massacre, which angers the priestess for failing their duty. The hero summons the Goddess of the Hidden by reconstituting her statue. The priestess is initially in awe, but becomes upset that the Goddess had the power to appear at any moment but didn’t when they needed her, and she rejects her. She understands now that the religion doesn’t matter as much as the community they formed, and she’s glad some of it is still alive somewhere, so she forgives the priest that escaped with the children. She moves on. The hero meets the God of Passage again and they talk about his experience. He’s then sent to the next spirit. To be continued.

Finally, I had another breakthrough. After thinking about the story and why I wrote it the way I did and having conversations about it with my friends and my therapist, I identified a theme central to my game that was there all along but that I couldn’t bring myself to admit; religion, and the loss of (religious) faith. Last Fall, I stopped considering myself a Muslim, but I wasn’t ready to address it explicitly then; yet, I still wrote about priestesses that reject their gods, gods that don’t really exist, and characters that find fulfillment outside of organized religion. I think I understand a little better where my inspiration came from, and now that I’ve identified this theme, I hope that my direction going forward will be clearer and more focused (both in terms of game dev and essay-writing).

As for doing actual work on my project, it’s been a lot of drawing assets, writing dialogue, and fleshing out interactions with the game world. I also made portraits that display the emotion of the speaker when they’re talking, and I made an (imperfect for now) save and load system. Here are a few screenshots:

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shirlleycoyle · 4 years ago

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FTP Is Almost 50 Years Old—and It’s Ready to Retire

A version of this post originally appeared on Tedium, a twice-weekly newsletter that hunts for the end of the long tail.

Here’s a small piece of news you may have missed while you were trying to rebuild your entire life to fit inside your tiny apartment at the beginning of the COVID crisis: Because of the way that the virus shook up just about everything, Google skipped the release of Chrome version 82.

Who cares, you think? Well, users of FTP, or the File Transfer Protocol.

During the pandemic, Google delayed its plan to kill FTP, and now that things have settled to some degree, Google recently announced that it is going back for the kill with Chrome version 86, which deprecates the support once again, and will kill it for good in Chrome 88.

(Mozilla announced similar plans for Firefox, citing security reasons and the age of the underlying code.)

It is one of the oldest protocols the mainstream internet supports—it turns 50 next year—but those mainstream applications are about to leave it behind.

Let’s ponder the history of FTP, the networking protocol that has held on longer than pretty much any other.

1971

The year that Abhay Bhushan, a masters student at MIT who was born in India, first developed the File Transfer Protocol. Coming two years after telnet, FTP was one of the first examples of a working application suite built for what was then known as ARPANET, predating email, Usenet, and even the TCP/IP stack. Like telnet, FTP still has a few uses, but has lost prominence on the modern internet largely because of security concerns, with encrypted alternatives taking its place—in the case of FTP, SFTP, a file transfer protocol that operates over the Secure Shell protocol (SSH), the protocol that has largely replaced telnet.

FTP is so old it predates email—and at the beginning, actually played the role of an email client

Of the many application-level programs built for the early ARPANET, it perhaps isn’t surprising that FTP is the one that stood above them all to find a path to the modern day.

The reason for that comes down to its basic functionality. It’s essentially a utility that facilitates data transfer between hosts, but the secret to its success is that it flattened the ground to a degree between these hosts. As Bhushan describes In his requests for comment paper, the biggest challenge of using telnet at the time was that every host was a little different.

“Differences in terminal characteristics are handled by host system programs, in accordance with standard protocols,” he explained, citing both telnet and the remote job entry protocol of the era. “You, however, have to know the different conventions of remote systems, in order to use them.”

A teletype terminal from the ARPANET era. Image: fastlizard4/Flickr

The FTP protocol he came up with tried to get around the challenges of directly plugging into the server by using an approach he called “indirect usage,” which allowed for the transfer or execution of programs remotely. Bhushan’s “first cut” at a protocol, still in use in a descendant form decades later, used the directory structure to suss out the differences between individual systems.

In a passage from the RFC, Bhushan wrote:

I tried to present a user-level protocol that will permit users and using programs to make indirect use of remote host computers. The protocol facilitates not only file system operations but also program execution in remote hosts. This is achieved by defining requests which are handled by cooperating processes. The transaction sequence orientation provides greater assurance and would facilitate error control. The notion of data types is introduced to facilitate the interpretation, reconfiguration and storage of simple and limited forms of data at individual host sites. The protocol is readily extendible.

In an interview with the podcast Mapping the Journey, Bhushan noted that he came to develop the protocol because of a perceived need for applications for the budding ARPANET system, including the need for email and FTP. These early applications became the fundamental building blocks of the modern internet and have been greatly improved on in the decades since.

Due to the limited capabilities of computing at the time, Bhushan noted that early on, email-style functionality was actually a part of FTP, allowing for messages and files to be distributed through the protocol in a more lightweight format—and for four years, FTP was technically email of sorts.

“So we said, ‘Why don’t you put two commands into FTP called mail and mail file?’ So mail is like normal text messages, mail file is mailing attachments, what you have today,” he said in the interview.

Of course, Bhushan was not the only person to put his fingerprints on this fundamental early protocol, eventually moving outside of academia with a role at Xerox. The protocol he created continued to grow without him, receiving a series of updates in RFCs throughout the 1970s and 1980s, including an implementation that allowed it to support the TCP/IP specification around 1980.

While there have been some modest updates since to keep with the times and add support for newer technologies, the version of the protocol we use today came about in 1985, when Jon Postel and Joyce K. Reynolds developed RFC 959, an update of the prior protocols that is the basis for current FTP software. (Postel and Reynolds, among others, also worked on the domain-name system around this time.) While described in the document as “intended to correct some minor documentation errors, to improve the explanation of some protocol features, and to add some new optional commands,” it nonetheless is the version that stuck.

Given its age, FTP has many inherent weaknesses, many of which manifest themselves to this day. For example, transferring a file folder with a lot of tiny files is intensely inefficient with FTP, which does much better with large files as it limits the number of individual connections that are needed.

In many ways, because FTP was so early in the history of the internet, it came to define the shape of the many protocols that came after. A good way to think about it is to compare it to something that frequently improves by leaps and bounds over a few decades—say, basketball sneakers. Certainly, Converse All-Stars are good shoes and work well in the right setting even today, but for heavy-duty basketball players, something from Nike, potentially with the Air Jordan brand attached, is far more likely to find success.

The File Transfer Protocol is the Converse All-Star of the internet. It was file transfer before file transfer was cool, and it still carries some of that vibe.

“Nobody was making any money off the internet. If anything, it was a huge sink. We were fighting the good fight. We knew there was potential. But anybody who tells you they knew what would happen, they’re lying. Because I was there.”

— Alan Emtage, the creator of Archie, considered the internet’s first search engine, discussing with the Internet Hall of Fame why his invention, which allowed users to search anonymous FTP servers for files, didn’t end up making him rich. Long story short, the internet was noncommercial at the time, and Emtage, a graduate student and technical support staffer at Montreal‘s McGill University, was leveraging the school’s network to run Archie—without their permission. “But it was a great way of doing it,” he told the site. “As the old saying goes, it’s much easier to ask for forgiveness than to ask for permission.” (Of note: Like Bhushan, Emtage is an immigrant; he was born and raised in Barbados and came to Canada as an honors student.)

A screenshot of WS_FTP, a FTP client for Windows that was particularly popular during the ’90s.

Why FTP may be the last link to a certain kind of past that’s still online

As I wrote a few years ago, if you grab an old book about the internet and try to pull up some of the old links, the best chances you have of actually getting a hold of the software featured is through a large corporate FTP site, as these kinds of sites tend not to go offline very often.

Major technology companies, such as Hewlett-Packard, Mozilla, Intel, and Logitech, used these sites for decades to distribute documentation and drivers to end users. And for the most part, these sites are still online, and have content that has just sat there for years.

In many cases, the ways that these sites are most useful are when you need access to something really old, like a driver or documentation. (When I was trying to get my Connectix QuickCam working, I know it came in handy.)

An example of what FTP looks like in a web browser in the modern day, using ftp.logitech.com as an example.

In some ways, this setting can be less nerve-racking than trying to navigate a website, because the interface is consistent and works properly. (Many web interfaces can be pretty nightmarish to dig through when all you want is a driver.) But that cuts both ways—the simplicity also means that FTP often doesn’t handle modern standards quite so well, and can be far more pokey than modern file-transfer methods.

As I wrote in for Motherboard last year, these FTP sites (while being archived in different places) are growing increasingly hard to reach, as companies move away from this model or make the decision to take the old sites offline.

As I explained in the piece, which features an interview from Jason Scott of the Internet Archive, the archive is taking steps to protect these vintage public FTP sites, which at this point could go down at any time.

Scott noted at the time that the long-term existence of these FTP sites was really more of an exception than the rule.

“It was just this weird experience that FTP sites, especially, could have an inertia of 15 to 20 years now, where they could be running all this time, untouched,” he said.

With one of the primary use cases of FTP sites hitting the history books once and for all, it may only be a matter of time before they’re gone for good. I recommend, before that happens, diving into one sometime and just seeing the weird stuff that’s there. We don’t live in a world where you can just look at entire file folders of public companies like this anymore, and it’s a fascinating experience even at this late juncture.

“A technology that was ahead of its usage curve, FTP is now attracting a critical mass of business users who are finding transfer by email grossly inefficient or impractical when dealing with large documents.”

— A passage from a 1997 story in Network World that makes the case that FTP, despite its creakiness, it was still a good choice for many telecommuters and corporate internet users. While written by a ringer—Roger Greene was the president of Ipswitch, a major FTP program developer of the era—his points were nonetheless fitting for the time. It was a great way to transmit large files across networks and store them on a server somewhere. The problem is that FTP, while it improved over time, would be eventually outclassed by far more sophisticated replacements, both protocols (BitTorrent, SFTP, rsync, git, even modern variants of HTTP) and cloud computing solutions such as Dropbox or Amazon Web Services.

Back in the day, I once ran an FTP server. It was mostly to share music during my college days, when people who went to college were obsessed with sharing music. We had extremely fast connections, and as a result, it was the perfect speed to run an FTP server.

It was a great way to share a certain musical taste with the world, but the university system eventually got wise to the file-sharing and started capping bandwidth, so that was that … or so I thought. See, I worked in the dorms during the summer, and it turned out that after people left school, the cap was no longer a problem, and I was able to restart the FTP server once again for a couple of months.

Panic’s Transmit, a modern example of an FTP client. Many modern clients support a wide variety of protocols beyond the tried-and-true of FTP.

Eventually, I moved out and the FTP server went down for good—and more efficient replacements emerged anyway, like BitTorrent, and more legal ones, like Spotify and Tidal. (Do I have regrets about running this server now? Sure. But at the time, I felt like I was sticking it to the man somehow. Which, let’s be honest, I wasn’t.)

Just as file-sharing has largely evolved away from those heady times more than 15 years ago, so too have we evolved from the FTP servers of yore. We have largely learned more effective, more secure techniques for remote file management in the years since. In 2004, it was widely considered best practice to manage a web server using FTP. Today, with tools like Git making efficient version control possible, it’s seen as risky and inefficient.

Now, even as major browsers get rid of FTP support in the coming months, it’s not like we’re totally going to be adrift of options. Specialized software will, of course, remain available. But more importantly, we’ve replaced the vintage FTP protocol for the right reasons.

Unlike in cases like IRC (where the protocol lost popular momentum to commercial tools) and Gopher (where a sudden shift to a commercial model stopped its growth dead in its tracks), FTP is getting retired from web browsers because its age underlines its lack of security infrastructure.

Some of its more prominent use cases, like publicly accessible anonymous FTP servers, have essentially fallen out of vogue. But its primary use case has ultimately been replaced with more secure, more modern versions of the same thing, such as SFTP.

And I’m sure some person in some suitably technical job somewhere is going to claim that FTP will never die because there will always be a specialized use case for it somewhere. Sure, whatever. But for the vast majority of people, when Chrome disconnects FTP from the browser, they likely won’t find a reason to reconnect.

If FTP’s departure from the web browser speeds up its final demise, so be it. But for 50 years, in one shape or another, it has served us well.

FTP Is Almost 50 Years Old—and It’s Ready to Retire syndicated from https://triviaqaweb.wordpress.com/feed/

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clarencenicholsonata · 5 years ago

Text

10 Expert Tips for Marketing Your Photography Business to Increase Bookings

As a photographer, digital marketing has opened doors to brand new and global opportunities to expand your reach. Never has being a photographer become so envied and wanted amongst brands and influencers.

If you're looking for a way to increase your bookings for your photography business, you're in the perfect position to market your brand on and offline.

Here's why, you're naturally a content creator, not only do you take pictures, but you capture moments that can help to increase your engagement and brand exposure.

Here are 10 expert tips for marketing your photography business to increase bookings:

1. Use Instagram to Market Your Brand

Instagram is one of the top social media platforms for hosting images, next to Pinterest (but that's further down). Over 1 billion people use Instagram every month. There are thousands of users who :

Have almost 40% of Instagram users have high levels of disposable income.

Spend an average of 28 minutes per day on Instagram as of 2020.

Say they have become more interested in a brand or product after seeing it in Stories (%65).

Not to mention that Instagram is considered as a digital portfolio for customers to review your photography and work history/achievements.

5 Things Your Instagram Business Should Have

1. Fill Out Your Profile: It's 2020, and some professionals are still leaving out crucial information that builds trust. Add a profile image (lack of one does not make you look exclusive; it sketchy. A profile picture helps to build trust. It can be a logo or photo of your executive.

2. Switch to business: When your profile is personal, you won't be able to access extra features for business owners. Get free insights, the best time to post for you, contact features, ad promotions, and more.

Here's how to switch to a Business Profile on Instagram.

3. Link in the Bio: Once you've switched to the business, you can add your Behance, LinkedIn, or website link for followers to get more details about your work.

4. Invest in Instagram Tools: You may have endless pictures to post on Instagram, but if you really want to see some results, you'll have to invest in some Instagram classes or business tools to help you create better content.

5. Post Consistently: Posting now and then will not help to build your online presence, you'll need to be consistent and ready to engage with your audience. Invest in Instagram marketing tools to help manage your Instagram and workflow simultaneously.

2. Create a YouTube Channel for Your Photography Business

Video marketing is one of the most beneficial content marketing tools to help grow your business and increase bookings. YouTube is technically the second largest search engine in the world. Building up an archive of video content can also help to boost your brand's SEO.

YouTubers Patrick Hall and Lee Morris created a channel called Fstoppers in 2010. Fstoppers is a vibrant online community of photographers, cinematographers, and other creative professionals. Fstoppers creates video content ranging from gear reviews to business tips and industry reviews. They also add affiliate links and have gained clients with the help of their YouTube channel.

youtube

4 Things Photographers Must Master on YouTube

1. Master Your Brand: Before you start posting videos and promoting your channel, you'll need to get your branding right. Pick a color or look and feel that best represents your brand. You want to make sure that it's cohesive current online presence.

2. Master YouTube SEO: SEO plays a role in almost every aspect of marketing. From the moment you upload your videos to the minute you write your description. Here's a detailed on guide on mastering YouTube SEO.

3. Track Your YouTube Analytics: Keeping an eye on your metrics allows you to understand what's working and what's not. Where your videos are getting the most love, views, and shares and which videos are performing better than others. Here are 12 Youtube analytics every YouTuber should know.

4. Promote Your Videos with Ads: Grow your channel and promote your photography business with a YouTube ad campaign. YouTube allows you to create targeted ads that will help to drive traffic, increase sales, and books. Here's how setup a YouTube ads campaign in 10 easy steps.

Need more help growing your YouTube channel, here are 18 powerful ways to grow your youtube channel.

3. Update or Create a Photography Website

Customers now expect businesses to have websites; it's become a right of passage for brands that want to build a solid online presence. About 88% of consumers will research product information on your website and social media pages before they make a purchase online.

Today you can choose a website builder and have your website up and running in under an hour. Having a Behance website isn't enough to cut it against the competition; you need to widen your online grasp. Here are the 10 best website builders ranked you can choose from for your photography business.

3 Things Photographers Can't Ignore on Their Website

1. Make Your Website Mobile Responsive: Around 72% of people want mobile-friendly websites. Ensure that your website design looks seamless on desktop, tablet, and mobile screens. Remember 94% of people judge sites on responsive web design, and you only get one chance at a first impression.

2. Manage Your High-Quality Images: It goes without saying that you should always upload your best pictures, but high-resolution images carry a lot of weight, the longer your website page will take to load. You'll lose out on sales and traffic if your site loads slowly.

3. Seamless Navigation: One of the most unstated features of a great landing page is simplicity. A landing page design should be simple and free of clutter. It also prevents viewers from being distracted by colorful backgrounds, unnecessary information, and more focused on making a reservation or call from your page. You want your customers to click through your site from point A-B effortlessly.

4. Use the Power of Email Marketing

Email marketing has been listed in one of the top marketing trends for 2020 and 2024. 81% of businesses say that email drives customer acquisition, and 80% for retention.

Collect all your past/current clients and send emails informing them of seasonal packages, discounts, and open bookings that you may have for the month. Try to create an email list and collect emails from your website with lead management tools to keep organized.

Request an email for every job that you accept. A phone number may suffice, but an email is great for future contact.

Send follow-up emails to clients. After you've finished a job, send a follow-up email, and ask for referrals. You can offer discounts or some form of incentive to encourage them to provide you with clients.

5. Host a Photography Giveaway

Looking for a way to increase your social media followers and brand awareness? Host a giveaway on Facebook or Instagram and watch the numbers roll in. Okay, you'll have to put in some work, but the results are worth it.

Giveaways aren't just for giving away free prizes, 33% contest participants are open to receiving information about the brand and partners. This means you have a better opportunity to advertise your services and collect some emails to reach out to for business along the way.

Thinking of running a photography contest, here's a quick guide to get you started.

Need help with your next contest ?

Book a free call to learn how our team of contest experts can help you create high converting social media contests today.

3 Tips to Follow When Hosting a Giveaway

Anyone can run a social media contest. Here are three tips you should follow when hosting a giveaway.

1. Set concise rules and guidelines: Each platform (like Instagram and Facebook) have contest/giveaway guidelines that brands should follow or mention in their contest. You should make your contest rules idiot-proof, to avoid angry contestants once you've announced the winner.

View this post on Instagram

?GIVEAWAY ALERT! & HOLIDAY MINI SALE?Hey guys! Excited to end off the year with a little gift to you! I am doing my holiday mini sessions for $60 now! And I'll also be choosing one lucky winner to recieve a free holiday mini session on one of the three dates offered! (Dec 7th, 8th or 9th) see my instaStory or link in bio for the specific locations HOW TO ENTER: 1️⃣Follow @marcellarphoto 2️⃣ ⛄️Like this photo + ⛄️Tag 3 friends who would benefit from this offer (AKA EVERYONE! ?) Every 3 friends you tag, you will get an additional entry (3 tags per comment and you cannot keep tagging the same people! I SEE YOU GUYS ?) ⛄️Also tell me your favorite thing about the holidays! 3️⃣ for a bonus entry: Screenshot the GIVEAWAY photo in my InstaStory highlight, & post TO YOUR STORY and tag @marcellarphoto 4️⃣ MORE Bonus points if you give my facebook page a like! (Marcella R. Photography) GIVEAWAY NOW CLOSED! Congrats @mpangan for winning the free holiday mini!** ? . . . #seattlephotographer #seattleweddingphotographer #seattlefamilyphotographer #seattle #l4l #seattleblogger #seattleinfluencer #seattlebride #holidaygiveaway #wanderweddings #pnwedding #marcellarphotography #canonusa #washingtonphotographer #exploretocreate #belovedstories #seattle_igers #giveaway #loverly #sharethelove #pnwonderland #weddingfilm #pnwonderland #photogiveaway #buildandbloom #seattlebusinessbabes #weddingday #christmastree

A post shared by Seattle Portrait Photographer (@marcellarphoto) on Dec 2, 2018 at 6:10pm PST

2. Pick a prize worth winning. Choose a prize people will love. Cheap prizes will attract cheap contestants, which means no new clients. A giveaway prize can be a photoshoot, equipment, filter, free classes, and more. Let it tie back to what your business is about photography!

View this post on Instagram

Giveaway I will be giving away free AirPods to anyone who recommends Karis Marie photography to a couple or individual. If they book a wedding package you get free AirPods! This will last till February 14th (❤️ day)! Start by commenting below and share this photo on your story to get the word out! *worldwide

A post shared by Virginia Wedding Photographer (@karismariephotography) on Jan 7, 2020 at 1:02pm PST

3. Create a landing page for your contest. With Wishpond's social media contest and landing page features, you can create beautiful landing pages like Luna Patches and monitor and make changes from the back end. Need help starting your social media contest, or maybe you just want a simple landing page? With Wishpond it's easy.

6. Attract clients with Facebook Ads

Facebook ads are still relevant today. Create targeted Facebook ads to increase bookings for your photography business. Facebook ads are now an essential tool in a successful marketing strategy, while the platform does offer businesses the opportunity to reach a global audience.

Almost 62% of marketers say that Facebook is a 'pay to play' platform and ends up missing their target market.

Here are some helpful guides to create a successful Facebook ad:

13 Facebook Ads We Got That Were Right on the Money (and Why)

How to Use Facebook Ads for Local Businesses (And Why They Work)

6 Facebook Ad Image Best Practices that will Send your Click-Through-Rate to the Moon

The Science of Optimizing Your Facebook Advertising Campaigns

Need help from a Facebook Marketing Expert?

Book a free call to learn how Wishpond can help you to create Facebook ads to increase your photography bookings today!

7. Do Outreach to Businesses and Agencies

Instead of waiting for a customer to reach out to you, you can reach out to customers instead. If you want to increase a steady flow of bookings, it's time to do some outreach.

When it comes to photography, companies need help with product images, employee photos, marketing, event coverage, and more.

Set aside time during the month to make a list of companies and businesses in your local area or state and email them, introducing your photography business along with a company package.

3 Things to Consider When Photographers do Outreach

Make it about them, not you. It's an outreach, not a "why I'm the best email." So highlight the things you can do to help improve their business.

Watch for spelling and simple errors. Misspelling someone's name or placing the wrong link can easily put your email into the trash. Test, re-read and send.

Follow up at least twice. People get tons of emails every day. Send a follow-up email in case they forget to reply.

8. Host Photo Booth at Events

Find corporate or fun events that your business can cover and collaborate with event planners to provide a photo booth for event-goers. Events are held all year round. Unlike photoshoots like graduations, wedding and maternity shoots, you can fill in the gaps with events.

Your relationship with the event coordinator could be a quid-quo-pro relationship. You cover events at a discounted price, and they refer you to clients or add you to their budget as coverage on behalf of their client.

9. Create Google My Business Account

Before customers can click on your website, Google is the first place customers will search for your photography business.

A Google business account allows your business to show up on local searches for customers in your area. For example, if you type “photography service in new york city,” you’ll see:

Google Business acts as an online directory to suggest your business or make it easier for customers to find information about your photography business without a lengthy search.

If someone searches for your company, then they’ll see this information displayed — easy access to contact information, reviews, images, and more.

A Google Business account is free to create and manage; get started with a simple sign-up form.

10. Making Online Bookings Easy for Customers

Not everyone wants to make a phone call, some people prefer to book services online. Online booking sessions should be as seamless and easy as possible. If customers have to leave from site to app or jump through hoops your potential customer will get frustrated and head to a competitor instead.

Allow your customers to book anywhere they find you. Add a booking feature to your website, your Google Business link, and even your social media bio so customers.

You can also try booking software like calendly that merges with your Google Calendar to help prevent double-booking customers.

Calendly

Pro Tip: When you post content on your social media platforms, be sure to add your booking link to the caption or as a link in your bio! Easy access means easy bookings.

Summary

Marketing your photography business doesn't have to be a chore; you can set up automated marketing to keep promoting your business while you handle clients. You can also dive deep into this ultimate guide to photography marketing: everything photographers need to know

Here's a recap of the ten expert tips for marketing your photography business to increase bookings:

Use Instagram to Market Your Brand

Create a YouTube Channel for Your Photography Business

Update or Create a Photography Website

Use the Power of Email Marketing

Host a Photography Giveaway

Attract clients with Facebook Ads

Do Outreach to Businesses and Agencies

Host Photo Booth at Events

Create a Google My Business Account

Making Online Bookings Easy for Customers

from RSSMix.com Mix ID 8230801 https://ift.tt/3bTwUg4 via IFTTT

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philipfloyd · 6 years ago

Text

❤ 14 Lovely SEO Tips for Valentine’s Day

It’s that time of the year when everybody is feeling deeply in love and thinking about presents and plans for Valentine’s Day. On this special occasion, we thought that a few SEO tips can really help both business owners to get more clients and customers, to buy the perfect gift for the beloved person.

A true love story doesn’t work without its successful ingredients. Same goes with SEO and UX – which is a true love story, SEO & content writing, SEO & PPC, SEO & social media. Different love stories, all bound to succeed if there’s commitment, honesty, transparency and hard work.

SEO can be a nightmare, but also a blast. Getting your website ready for the occasion is a huge deal, so UX, content optimization, social activity, mobile setup, good website architecture should not be missing from your plate.

Below you can see our top SEO tips recommendations for online marketers that want to hook the client and offer beautiful V-Day experiences besides creating a long term relationship.

Find the Correct Timing to Meet Users’ Wishes and Needs

Select the Proper Keywords for the Occasion

Content Optimization Would Be like a Good Catch on Tinder

Speak on Your User’s Language as You’re Speaking to Your Perfect Date

UX Is Your Perfect Match

Don’t Place Content Marketing in the Friend Zone

Create Themed Landing Pages to Look Like a Fancy Location

Use Internal Links to Have a Strong Foundation

Don’t Use Nofollow Links like in a Friend with Benefits Relationship

Use Images for Eye-Contact

Social Media Is Your Wing Man

Setting AMP Is like Offering a Beautiful Valentine’s Day Gift to Your Partner

Have a User-Friendly Website to Create the Most Intimate Atmosphere

Create a Natural Flow on Site Like an Itinerary for Your Loved One

1. Find the Correct Timing to Meet Users’ Wishes and Needs

Correct timing is, just like in every relationship, highly valuable. You have to know when to enter the market and promote your business. For that, you must know your audience and understand their needs and be prepared to offer what they are ready to receive.

Since we’re talking about Valentine’s Day, which we know it’s a seasonal period, the preparations should start at least a month before the official event.

Google Trends can be used as a research tool to see the evolution of searches for different queries and topics. If you take a look at the next screenshot, you can see that the searches for Valentine’s Day start during Christmas.

Marketers should launch their campaign early; when there’s interest in the trend and they can start to build up on that. 14th of February is the peak of the season. That means most people buy, search and get inspiration on the celebration day as we can see from the screenshot above.

In addition to the timing topic, we’ve got to mention something we’ve written on the blog a little time ago. You all know that through our hundreds of written articles and tips gathered on the blog, we’ve learned together with you, our readers, some pretty valuable lesson. A few months ago, we talked on our blog about startup fails and gathered digital marketing tips from owners for all sorts of situations. And one of the company had a problem regarding bad timing.

Calxeda, the company that started to provide computers based on the ARM architecture moved faster than their customers’ understanding. They had problems getting in line with clients’ knowledge level.

Finding topics of interest and relevant queries and jumping in the online world at the perfect timing shouldn’t be a painstaking task. In the next digital marketing tips, I’ll show you how to select the right keywords to have an accurate representation of the topic.

2. Select the Proper Keywords for the Occasion

We’ve talked about finding the proper keyword for the occasion. And that implies keyword research. Our top favorites keyword research tools are Google Keyword Planner and Keyword Tool and Content Assistant.

They both can help you get quality keywords recommendations for optimizing your website. Google Keyword Planner aggregates data on average monthly search volume, competition, cost per click, localization. You have to search for a query and the tool will offer some keyword ideas. As you can see in the screenshot below, we could use “Valentine’s Day gifts”, “Valentine’s Day gift ideas” or simply “Valentine’s Day ideas” amongst other combinations.

For a more segmentation and accuracy on keywords, you can use Keyword Tool and Content Assistant. You have the option to see recommendations based on their typology:

having all terms: which mean you find all the keywords that contain all the combination of words;

phrase match: combination of keywords that contain the query you’ve searched for;

search suggestions: informational type of keywords; (in the tool you can also find brand keywords and commercial keywords)

focus keywords: those keywords that are recommended by Google in the Searches related to your query section, on the first page of search results;

questions: question-type of queries (what, why, how, who, when.. and so on)

or group topic: where you can find groups based on a particularity.

Beside the part where you get keyword ideas and have lots of ways to filter and get what you need, there’s the competitive analysis section. In Ranking Analysis you can find your top competitors for a specific keyword and take inspiration. You can get some topic ideas from your competition, too. Basically see what they are writing, what type of content is ranking for that keyword (product page, homepage, blog post, youtube video and so on), how many words are on a page.

If you look closely on the screenshot, you can see that the searched keyword is commercial, that means the content that answers to this query should be commercial, too. After a full-size study on the market, you are ready for content optimization.

3. Content Optimization Would Be like a Good Catch on Tinder

Content optimization: everybody wants it and needs it, just like a good catch. I think that SEO & content marketing is the perfect marriage. Before SEO found its true love – the content gal – it was all over the internet fooling around together with spammy links, in its black hat SEO period. Everybody has teenage memories, but for SEO, black hat was a tough time.

Content strategy is salvation. It’s a treat! How you try to optimize your content should be a sweet ride, not a bumpy road though. Content Assistant is your best buddy because it shows tips and keyword recommendation. In the screenshot below you can copy-paste the content from your webpage, or simply import the URL. Based on that, you can see keywords you should use once, or more often.

For a smart piece of content, try and add those keywords naturally into the page, as synonyms, or directly instead of other keywords. Get ideas on how easy it is to read and how many words are on a page.

You don’t have to create blockbuster content for Valentine’s Day, you just have to create content that the users want. Try and add pictures and create short sentences, because they are easier to follow.

Below you can see an example of a good page for Valentine’s Day. It has a simple introduction, eye candy images and presentation. Then you can see ideas for the occasion.

4. Speak on Your User’s Language as You’re Speaking to Your Perfect Date

Language, terminology, and context can’t miss from the secret love recipe. As an online marketer you must know your audience, what their needs and ”talk the talk” are.

For enticing the user to convert, you’ll have to speak their language, otherwise, they disappear as fast as they entered the website. Use words they know, don’t overcomplicate the meaning of the sentences or use complex phrases. Avoid insider language.

There are 6 golden rules for speaking the same language as your users:

Write short and simple sentences. There are tools for scanning content and calculating a readability score. Content Assistant has integrated the Flesch–Kincaid readability tests designed to indicate how difficult a passage in English is to understand.

Observe word order typology which is Subject + Verb + Object (SVO).

Keep short paragraphs. It is highly important to have “breathable” spaces between paragraphs so that the users can read the article faster and get an idea from all of it. Otherwise, they will be stuck in the introduction, get bored, annoyed and leave the website.

Use the first voice. It would be like talking to somebody, making a conversation and not making assumptions in vain.

Lose the jargon. Valentine’s Day should not use any jargon, or language for a specific niche, or something more technical, because that’s not the case. You need to write for everybody to attract a bigger piece of pie from the market. Make sure the content is using a normal language, understandable to non-specialists or technical persons.

Spell out acronyms on first reference. For example, don’t use the language of millennials.

5. UX Is Your Perfect Match

Self-explanatory: visitors will have a good experience on site if it looks ok, with hearts, cupids; everything is in place and doesn’t take too long to load. Yes, content is a must but it is highly important to have good UX that accompanies it.

Great content with bad user experience would be like a smart date, who arrives looking sloppy; looking like they didn’t prepare for the meeting at all. If that was a real situation it would be like leaving the gym without showering and going out looking sweaty and smelly.

I mean, you had great talks before the meeting, but if they show up like this when they first meet you, it’s like they didn’t make any effort, and basically, don’t care. Which in terms of UX and content, should never happen. You must show interest in the user and really practice it. UX is one way to show it.

UX is like frosting on the cake. It completes it and makes it more appealing. And easier to digest it.

Just take a look at the next screenshot: Can you read the next text? Well actually you can not because of two reasons: one, it’s in a foreign language and two, the diacritics are looking funny.

UX can arrange your website and make it look better. For Valentine’s Day especially, when everything has to be perfect and look more appealing, it’s important to have an easy-to-read website. That means:

readable font (size and font type);

line and paragraph spacing;

avoiding bright or neon colors for text; high-quality pictures that load fast on webpages;

creating a high-speed loading website;

not using bright color text on images or textured background with colored text (like the example below)

6. Don’t Place Content Marketing in the Friend Zone

We’ve previously talked about content optimization and the importance of it. We really hope you didn’t skip it. Content marketing isn’t something you need to miss and it truly needs your attention.

Content marketing isn’t about rewriting history but making it.

For a successful content marketing campaign, you need to put in action all the steps included by this strategic marketing approach, which means creating, publishing, and distributing content. While the first two steps are highly important, a lot of people forget about the last one – distribution.

Content marketing doesn’t mean only the writing process.

Content distribution refers to the way you share your content through online platforms. Amplification is a good technique to reach a wider audience and distribute your content. The good thing about this last step is the fact there are lots of ideas you can implement. Maybe some of the most effective and interesting are the next actions for content amplification:

try email outreach;

use content syndication on websites such as Medium;

post on Zest.is app to attract new audiences;

share your content on Mix, a replacement to Stumbleupon;

7. Create Themed Landing Pages to Look like a Fancy Location

Having a webpage designed for the occasion will be highly appreciated. For product pages, you can create categories for her and him, for types of gifts, for the longevity of the relationship, for the type of person you want to offer the gift (friend, lover, married partner).

For example, the website below has designed a love calendar and additional categories gifts by the day such as:

Hug day specials

Flowers for Valentine’s Day

Valentine gift combos

Cakes for Valentine’s Day

Chocolates for Valentine’s Day

Personalized gifts and so on

That is a an example of good practice for an innovative way of presenting Valentine’s Day gift ideas. There are lots of options. Either you use page builder in WordPress to create a template or use different fonts, themed pictures & icons designed by the same template.

Don’t forget the singles! Create a category for single people, too. They might be an unexplored niche for certain products. Being a holiday that is associated with spending money, targeting singles might be an unexpected way to generate new leads and make singles invest money on themselves.

8. Use Internal Links to Have a Strong Foundation

As it has been proven numerous times until now, internal links are rising in popularity. Dawn Anderson says that:

Internal links are often as powerful as external links. Dawn Anderson International SEO consultant & Digital Marketing Lecturer Move It/ @dawnieando

Since you’re trying to hook the user and increase their time spent on the website, internal links are the connections you should build.

Internal links are like tree roots. Anchoring in the website ground to collect information to supply the user.

Internal links work in a similar way as external links do. They carry value and can improve the performance for certain pages and make them acquire better positions on search engines. The more internal links pointing to one page of your website, the greater the value of that page within the website. For example, if you a have a page with 10 internal links pointing to it, it will have a higher value than a page with 3 internal links. If you link to another page from that page with 10 internal links, it will pass greater value than linking from the ones that only have 3 links.

To put them into a more romantic lighting, internal links are like memories you create with your better half. There might be times when you find yourself in a situation that is connected to something you experienced as a couple in the past.

For a website, you create internal links to redirect the user to a piece of information that could help them, in addition to what they’re already reading.

Put into another perspective, when a page has no links to it, that page does not exist because no one will ever be able to access it. Internal links can help pages from your website get noticed and receive backlinks.

Site Audit allows you to analyze the internal links and find the issues. For example, you can see orphan pages, which are pages that are not linked to from another section of your site and cannot be found by search engine crawlers.

A good internal link appears when the needs arises. Basically, if you’re writing about a heart-shaped cake recipe, you can link to similar recipes that would work great with these instructions. Another good example, since we’re talking about heart-shaped cakes, is linking to other articles on how to make icing colors so that the users see how to make red icing or create buttercream flowers or link to products available on site, such as food colors and more.

9. Don’t Use Nofollow Links Like in a Friends with Benefits Relationship

Nofollow links are like those intriguing, already-know-what’s-gonna-happen telenovelas. Some say it’s good, some say it’s bad, but if Google let them on this planet, that means they should exist. An equal distribution of both dofollow and nofollow links is ok. Also, if you have fewer dofollow links still ok. In case you have more dofollow links thank nofollow ones, the situation might not look so bright.

Using only nofollow links will be like a friends-with-benefits relationship. Sooner or later it will blow up in your face, and somebody will get hurt. Most probably you.

On our recent study, we dicovered that unnatural backlink profiles are related to a high number of nofollow links. We analyzed 100,000 unnatural links to see their effect and discovered that websites with highly unnatural backlink profiles have over 70% nofollow links.

Since you want to attract visitors on Valentine’s Day and basically rank on Google to gain organic traffic, it’s important not to fall in any trap. Don’t overstep on Google’s shoes, because it can become a bitter mother-in-law.

10. Use Images for Eye-Contact

A relevant and high-quality sized image can attract users and help them remember the information better. A study by Brain Rules shows that people remember only 0% of a piece of information three days later after they hear it, rather than 65% of the information if a relevant image is paired with that same piece. That happens because 70% of all your sensory receptors are in your eyes.

Source: neomam.com

Images can keep your users more on the site. People can follow directions with text and illustrations 323% times better than people following directions without illustrations.

Using relevant visual content can do your website a lot of good in terms of SEO too. Recently, Google’s John Mueller commented in a hangout that it’s worthwhile to have unique images on each page not only as a good branding move but possibly as a search engine optimization one as well.

Having original images on every page of your website isn’t going to catapult your site to position zero. But, it may help you get your images featured in the answer box or in the image box results, which is great brand exposure.

Valentine’s Day is all about the visuals, beautiful scenery and romantic looks, so you can’t skip this part. The page should express romanticism and give you a warm-hug feeling.

An example of Valentine’s Day campaign for brand awareness that used images as a creative and smart was is Practo, an app for finding the right doctors for your problems. The campaign was called #HealthyBreakups and you can see below some illustrations. It could inspire you to do better campaigns for online advertising.

11. Social Media Is Your Wing Man

Previous studies (proudly conducted with lots of love by us) show that on average, social presences (which includes likes, shares and comments on Facebook, plus shares on Google+, LinkedIn and Pinterest) are negatively associated with site rank, that means the higher the average number of shares, comments and likes on social networking sites, the better ranking websites have in Google.

A proper campaign distributed on social media can have a high impact and collect site traffic and leads. Social Media doesn’t impact SEO directly but rather influences it in an indirect way, on the long run.

The 2017 Total Retail Survey by PWC shows that 47% shoppers choose either “social networks” or “visual social networks” as their main sources of inspiration. And that is a good practice because you can see what others are doing and see what hashtags are trending.

You can create social media marketing campaigns for everything. And the message is very important. If you want to be remembered, you need something short and smart. Take for example the #LoveInOtherWords campaign created by the publishing company Penguin Random House (PRH) in India.

Our love is hard-bound!#LoveInOtherWords#PunnyValentines#ValentinesDay pic.twitter.com/gEdgqBLIwt

— Penguin India (@PenguinIndia) February 13, 2016

12. Setting AMP Is like Offering a Beautiful Valentine’s Day Gift to Your Partner

AMP is a good implementation for websites that have a slow loading time. Developers claim that an accelerated mobile page is capable of loading up to 4 times faster than a regular HTML page. AMP is not mandatory, but it is desirable.

Google regularly stated that AMP is a not a ranking factor, but encourages webmasters to build them. As a business owner, you want the best and according to experts, mobile pages built with AMP are likely to outperform existing mobile pages in terms of speed.

AMP setting can be a plus for your website during Valentine’s Day, when you want everything to work smoothly.

13. Have a User-Friendly Website to Create the Most Intimate Atmosphere

A proper strategy for having a user-friendly website is a fundamental part of SEO. Your website needs to be device-friendly especially if we’re talking about sales, because you want sales on Valentine’s Day. And lots of them.

It is a self-understandable fact that mobile searches have increased together with the increase of mobile devices purchased. More than that, Statista has found that mobile traffic globally has a larger share of internet usage than desktop traffic, which is 52.64%.

As a recommendation, you should have a responsive website. Also, all the well-designed features, pop-ups, and ads appearing in the website must also be very well-thought. Try installing plugins to make the website work smoothly with all the additional information that loads on page for Valentine’s Day.

14. Create a Natural Flow on Site like an Itinerary for Your Loved One

Just like you’re following instructions for getting to the fancy restaurant with your better half on Valentine’s Day, it’s natural to give similar instructions to the users that want to search for information on your site. Site architecture and a well-thought sitemap are in the driver seat of the limousine you could be riding. You are imagining yourself drinking campaign in the limousine, aren’t you? You’re not the only one. [*guilty giggling*]

Using a sitemap doesn’t guarantee that all the items in your sitemap will be crawled and indexed, as Google processes rely on complex algorithms to schedule crawling. However, in most cases, your site will benefit from having a sitemap, and you’ll never be penalized for having one.

A sitemap is where you provide information about your web pages and the connections between them. An XML Sitemap explains to Google how your website is organized. You can create sitemaps and add them in Search Console.

Search engines like Google read the sitemap file to more intelligently crawl your site. A sitemap tells the crawler which files you think are important in your site. In case you are having any issues regarding your sitemap, use the Site Audit and find out the crawled pages, the included URLs and check sitemaps HTTP status codes.

Conclusion

Valentine’s Day is a special occasion that should target both couples and singles for successful results. You need SEO and smart marketing strategy driven by awesome content with good UX, relevant pictures and good architecture on website.

A successful receipt for good rankings and lots of sales on Valentine’s Day requires you to follow our heart-shaped cake receipt. You start from the bottom-up using lots of layers, which includes the site architecture layer, then the UX buttercream filling, the second layer is content marketing covered on top by content and image optimization as the buttercream filling.

For the top, you’ll nead AMP and mobile setting crumb coat and for decorations, you’ll need links icing and social media sprinkles. And there it is: a really nice, clean, smooth SEO layer cake. Of, course you can add more layers, more decorations to it. It all depends on the business.

Good luck “baking” and growing your love and your business!

The post ❤ 14 Lovely SEO Tips for Valentine’s Day appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

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wjwilliams29 · 6 years ago