#like idc if the products individually are good for you you don’t need all of that shit💀💀
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BYEEE AND THE CLEAN GIRL AESTHETIC THING WAS SO FUNNY CAUSE??? BE SO FR 😭
also that era where a bunch of white ppl on twt was admitting that they don’t wash they legs…
DONT WASH THEY LEGS, DONT PUT ON LOTION, NO FACE MOISTURIZER… LIKE… WHY DO YOU NEED AN AESTHETIC TO BE CLEAN.
#juicytalks#ykw else irks me#those ppl w longggg and extensive skin care routines.#like idc if the products individually are good for you you don’t need all of that shit💀💀#‘if your skincare routine isn’t 50 steps you’re not doing it right🤪’#I hope your skin falls off.#overconsumerism is also such a crazy thing#like why is skincare so expensive now???#and the products don’t even be allat#ppl are praising it one day and then the company gets a class action lawsuit the next for putting a crazy chemical in there#yeah… I’ll stick to just face wash and moisturizer.#bc if anything my skin got better when I did less to it#less is more fr you do not need that 50$ serum
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— enzo.
is that EMILIO SAKRAYA? oh, no, that’s LORENZO "ENZO" PERNAS, a TWENTY-SIX year old PERSONAL TRAINER AT GIMNASIO O2 AIRE who uses HE/HIM pronouns. they currently live in LAS TIERRAS DEL SOL IN QUILPUÈ, and the character they identify with most is THOR ODINSON FROM THE MCU. hopefully they find their own little paradise here in el país de los poetas!
BASICS.
FULL NAME. lorenzo pernas NICKNAME(S). enzo, zolo, lorry (ONLY by his mother) AGE/BIRTHDAY/ZODIAC. 26 / august 16th / leo SEXUALITY. bicurious BIRTHPLACE. berlin, germany HEIGHT. 6'1" EYE COLOR. dark brown ILLNESSES/CONDITIONS. a charismatic manipulative asshole TATTOOS/PIERCINGS/SCARS. eyebrow piercing (left), chest tattoos, minor scars from boxing (faint scar near his left eyebrow now covered by a piercing; facial scar (right side), knuckle scars, large scar from his right shoulder across his back now covered by tattoos) FC. emilio sakraya
PERSONALITY.
fiercely protective brave charismatic loud insensitive arrogant
HISTORY.
tw: manipulation, parental neglect if you will, body image — Enzo was a product of yet another forbidden romance between a wealthy married businessman and a singer/waitress. His father was a well-known charismatic yet manipulative public figure while his mother was a simple and humble individual. At that time, his mother wasn't aware of his father's other family (or that they were the other family) — He witnessed firsthand the power of manipulation. His father used guilt trips, gaslighting, and emotional blackmail to control those around him. He kept telling her that he would leave his family for them but he really wouldn’t. — As a child, Enzo became adept at reading people, understanding their vulnerabilities, and exploiting them to his advantage. This early exposure to manipulation shaped Enzo's worldview, leading him to believe that manipulating others was a necessary skill for survival (yikes) — Enzo constantly fought for affection and attention from his father. This struggle has left him with a deep-seated need for control and validation. — Moving to Valparaiso made it harder for Enzo to win his father's favor. The good boy act obviously didn’t work so he did the total opposite. — Enzo became a little reckless and he found out he thrived on attention. He enjoyed the thrill of keeping people guessing about his intentions, often blurring the lines between friendship and something more. Enzo was skilled at creating a sense of intimacy without ever truly committing, leaving those around him unsure of where they stood. — Enzo's inability to be clear about his boundaries left his partners feeling uncertain about where they stood, leading to misunderstandings and heartache (hi luna) — Somewhere in the middle of all that, Enzo found his love for fitness. The work he does for his body is an extension of his mask. He learned that if he works hard enough, he can use that appearance as leverage to get what he wants and he can use that to further whatever serves his narrative.
EXTRAS.
to read to see to listen
HEADCANONS.
— almost ALWAYS loses his keys (don’t ask him why) — would be the type to randomly challenge you to a fight (literally anywhere and anytime) — absolutely LOVES TO EAT (gym bod who?) — but is allergic to shrimp (the maximum he can eat is 6 pieces) — knows how to sing and play the guitar (y’know boy's down bad when he serenades his partner) — a big attention whore (srsly give him attention and you automatically got him hooked) — often goes shirtless (a way for him to show his bod, he's cocky like that i hate him) — just got back from Germany (he's still trying to get his father's attention poor boy)
WANTED CONNECTIONS/PLOTS.
tortured man club — a little group chat of men who strive to be better both as a partner and a person (or not who knows) enemies — sigh hello to the members of the 'enlozers (enzo is a loser) club™' make him your villain idc ride or die — enzo's a great friend if you give him a chance more tbd! you can definitely slide into my dms to plot
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Writer’s Questionnaire
tagged by: @negotiator-on-site and @deviantramblings . Thank you guys for the tag! I spent way too long thinking about these tbh.
Short stories, novels, or poems?
For reading? Novels. I love absolutely delving into a world and completely immersing myself in it. In my experience, poems/short stories are like looking through a window: the more you look, the more you’ll probably see. Reading a novel, or an entire series, is more like walking through a door into another world, and that’s exactly what I want from a story. I want it to completely consume me.
With all of that being said, what’s the exact word count that draws the line between a short story and a novel? 10,000 words might be a short story, but is 25,000 still considered a short story? 100,000? 300,000? Where is the line drawn? Tbh, I’m 100% down with any long-ish story that draws me in.
As for writing… Imma keep it real with you chiefs, the shortest stories I’ve ever written are for D:BH. Pretty much every other fic of mine is 25+ pages, and a couple of the longer ones are closer to, or exceed, 180 pages. I haven’t finished those. They’re all drafts, so to speak, and the amount of editing needed makes me balk whenever I think about it, but they’re there. The stories that I’ve actually finished are all short-ish stories lol (at least in comparison to some of the other stuff I’ve written).
What genre do you prefer reading?
FANTASY!!!! We live in a non-fiction world that can be quite depressing at times. If I’m going to fling myself into a story, I want it to be magical. I want it to have something that this world doesn’t. I want magic and dragons and mystery and soulmates and forbidden love and all the crazy shit.
What genre do you prefer writing?
Fantasy/fiction.
Are you a planner or a write-as-I-go kind of person?
It depends on the story. Most times, I’ll write one scene and it develops into an entire plotline as I write it. Other times, like with Of Blood and Biocomponents for example, I’ll spend a lot of time planning everything out before I write it so I can work in a number of clues and Chekov’s guns’, etc.
What music do you listen to while writing?
When I really need to focus, I’ll listen to anything instrumental. That can range from soundtracks (e.g. from The Last of Us, LotR, Hans Zimmer’s stuff), to more individualized and upbeat songs (e.g. Lindsey Stirling, Peter Gundry, Max Richter, Hidden Citizens) to classical (e.g. Chopin, Wieniawski, Mozart), or even just ambiance rain sounds on youtube etc. Otherwise, when I need to get in the mood for a certain scene I have entire playlists dedicated to evoking a certain emotion (e.g angst -obviously-, sadness, love, adrenaline rushes).
Fave books/movies?
I don’t really have any favorite movies so I’m just going to list a whole bunch of books/series I love:
ACoTaR by Saraj Maas
Shatter Me by Tahereh Mafi
Learning Not to Drown by Anna Shinoda
Feminist Fight Club by Jessica Bennett
ASoIaF by George Rmartin Rmartingeorge Martin
The Mortal Instruments by Cassandra Clare
Speak by Laurie Halse Anderson (a classic that breaks my heart)
Night by Elie Wiesel (a classic that breaks my soul)
1984 by George Orwell (a classic we practically live in rn and it terrifies me)
Some Quiet Place by Kelsey Sutton
The Hunt by Andrew Fukuda (the plot twist at the end of this series blew me the fuck away. It’s been years and I still haven’t found my wig)
Any current WIPs?
Only around like… 16? (Excluding all of the half-formed ideas and prompts in my “Graveyard” folder, that is). Which is incredibly surprising to me? I thought it’d be way more. However, most of those WIPs are all… heartbreakingly long and only half-finished, so like ¯\_(ツ)_/¯
If someone were to make a cartoon out of you, what would your standard outfit be?
Lace-up combat boots, black jeans, and a random, probably blank, t-shirt.
Create a character description for yourself:
Hi, I’m Jayde, an average human person who thinks obsessively writing and learning new stuff are fun activities. I look like Idc but I actually care too much; I’m a ride-or-die bitch. Intovert™ (I would much rather have a first conversation w/ someone be about the trolly problem or systems theory instead of the weather). Often low-key enraged by society.
Do you like incorporating people you actually know into your writing?
Aspects of them? Of course. Actually writing them into a story? Nope. I totally draw on my experiences with certain people to help me write. That’s a given with any writer. However, unless I’m writing a biography on them with a full Chicago-style bibliography then I leave real people the heck alone.
Are you kill-happy with characters?
Depends on the characters. I have killed off a couple, but my soul is fueled on angst and there’s only so much of that a single death can provide. Nah, it’s usually better if people are alive and just… injured or... problematic.
Coffee or tea while writing?
I’m usually most productive writing-wise at night, so it’s either decaffeinated green tea or hot chocolate for me (bc I do try to have some kind of sleep schedule even if I fail with that goal).
Slow or fast writer?
So, so slow.
Where/who/what do you find inspiration from?
Anything, really. Sometimes an idea will just pop into my head and I’ll have to write it. Other times, it’ll start with a feeling, a situation, or an experience that slowly morphs into a fic the more I think about it.
If you were put into a fantasy world, what would you be?
Idk what I would be, but I’d love to be literally anything/anyone with some kind of magic or special ability. Like, bruh, I’m already human, gimme something else. Gimme some of the good shit.
Most fave book cliche? Least fave book cliche?
(Well-written) LOVE TRIANGLES AND MUTUAL PINING!!!!
I’m so fuckn horny on main for a good love triangle. When they’re done badly, they’re atrocious. That’s a given. But when they’re done well??? Hot damn. Like the kind of love triangles in ACoTaR, the Shatter Me series, or even the Trylle series (which first got me into it all). The kind where problems develop naturally between the MC and the first love interest, where the MC has to work with the “bad guy” for some reason or other and it turns out he’s actually super fuckn dope (*cough* Rhysand *Cough*). The kind where the more MC learns about the people she’s/he’s/they’re around, the more their feelings start to shift based on that knowledge.
I do not mean the kind where the MC just can’t make up her/his/their mind bc omg Hot Person #1 is so hot and looks to be carved from marble, but omg Hot Person #2 is also so hot, looks to be carved from marble, and is also mysterious.
As for a cliché I hate (if the poorly written love triangle doesn’t count in and of itself), I seriously dislike the damsel-in-distress thing. Don’t get me wrong, that card can be very well played in some cases, but when it’s the only card in the whole damn deck for 200, 300, 400+ pages? Nah, brah. I’m out. I’m certainly not asking for BAMF MC every time, but like,,, at least give the MC a goddamn spine you absolute cowards.
Fave scenes to write?
Pining and angst, baby.
Most productive time of day for writing?
The ungodly hours between night and day, when the outside world falls quietly into slumber and one’s imagination runs wild in the dark.
Reason for writing?
I started writing because I had some ideas and realized that nobody could/would write them in the exact way I imagined them except for me? I’ve continued writing because it has almost become a coping mechanism to explore and organize my thoughts and feelings and daydreams in some kind of coherent way. Plus it’s fun.
_
Tagging: @deviantsupporter @deviancy-wasteland @sunstrain @writerscavity @aerynwrites
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9 IT projects primed for machine learning
Machine learning is fast becoming a reality for forward-thinking organizations. But for most businesses, the best way to take advantage of the capabilities of machine learning technologies remains something of a mystery. Still, the drumbeat to experiment keeps getting louder.
And the truth is, your competitors may already be laying the groundwork. IDC forecasts revenues for AI systems worldwide will almost double to $12.5 billion this year, and keep growing at a similar rate until they hit $46 billion in 2020. Some of that spending will go on hardware to run machine learning systems, but even if you don’t have the budget and the data scientists to build systems from scratch there are still plenty of tools and services that will let you use machine learning in practical ways that help your business.
[ Cut through the hype with our practical guide to machine learning in business and find out whether your organization is truly ready for taking on artificial intelligence projects. | Get an inside look at 3 machine learning success stories. | Get the latest insights with our CIO Daily newsletter. ]
Here are nine IT projects that almost any organization will find useful in getting started experimenting with machine learning technologies.
1. A customer service chatbot
If you have a list of frequently asked questions for customers to look up, you can turn that into a chatbot that can answer support questions using the Microsoft QnA Maker. It doesn’t have to be customer support, of course; you could create a bot to answer questions from new employees about HR benefits or how to contact the help desk.
Feed in the URL of your FAQ or upload spreadsheets and documents that have questions and answers and QnA Maker creates pairs of those questions and answers that you can review and train, and then call as an API. If you want to have a more interesting interface than just text replies, you can use the .NET SDK and the Microsoft Bot Framework to create a bot that shows pictures and rich content.
If you prefer the serverless approach, QnA Maker is one of the templates in the Azure Bot Service, so you can create a bot that works on email, GroupMe, Facebook Messenger, Kik, Skype, Slack, Microsoft Teams, Telegram, text/SMS and Twilio.
In the longer term, chatbots will evolve into intelligent agents more like Amazon Alexa and Microsoft Cortana. But rather than just answer individual questions, agents create a “goal-directed” conversation that works through the customer’s problem to help them solve it, which is what you need for ticket sales or diagnosing why a projector can’t connect. Microsoft has just added a customer care solution to Dynamics 365, in which a virtual agent suggests solutions, passes the customer on to human support, along with conversation details and the suggestions it made, if it can’t resolve the issue and learns what to do next time. HP, Macy’s and Microsoft’s own support service are already using this agent for online support.
2. Marketing automation and analytics
Marketing is often the first department to experiment with new technology, which is why marketing services like Adobe Marketing Cloud, Dynamics 365 and Salesforce are starting to offer machine learning predictions for everything from recommending related products for customers, to showing personalized search results, to classifying sales leads, to warning you when a deal is going cold, to finding alternate contacts at a potential customer company, even suggesting how and when to reach out to them. After all, predictive models for customer churn can help you with forecasting and planning.
If your marketing team isn’t already looking at these tools, this is a good way to apply machine learning directly to your bottom line. If they are, find out what’s working and look for other departments that could benefit from similar analytics. AXA is using a TensorFlow deep machine learning model with 70 variables to predict which customers are likely to have accidents that will cost the insurer more than $10,000, so it can optimize policy prices. Older models weren’t accurate enough to be useful, but with prediction accuracy improving from 40% to 78%, it might be good enough to consider when targeting potential customers.
3. Fraud detection
Spotting fraudulent and anomalous transactions is a classic data analytics problem, but if you’re doing it at a large scale, machine learning helps spot problematic activity such as scammers making multiple payments just under a trigger limit, new merchants exhibiting unusual behaviour and apparently legitimate customers who are connected to a network of scammers. Fraud.net uses Amazon Machine Learning to train multiple machine learning models to spot a range of fraudulent activity rather than trying to create a single model to score every possible kind of fraud; on any given day the merchants they protect might be facing a hundred different fraud schemes, each with dozens of variations.
Machine learning isn’t just useful for catching fraud by existing customers — insurers want to spot new applicants who plan to claim for a car that’s already been damaged before they issue a policy. And don’t just think about blocking bad transactions. Ford’s credit division is using machine learning tools from ZestFinance to predict the likelihood of specific borrowers paying back a loan so it can lend to people with lower credit scores. With car sales in the U.S. falling generally (and a slightly larger decline for Ford itself), finding buyers they’d otherwise turn down could be a big help to the business. Machine learning can help you tell good customers from bad risks more quickly.
4. ERP inventory planning
Supply chain automation isn't new, but machine learning is making it much more common. Instead of just historic sales data, machine learning lets you use data about the way customers research purchases on line, the impact of weather on shopping habits and other internal and external trends to manage inventory by forecasting demand. Amazon claims it can predict exactly how many shirts of a particular color and size it will sell every day; Target credits machine learning predictive models with 15-30% growth in revenue. Online German retailer Otto uses machine learning to predict what will sell in the next 30 days with 90% accuracy, reducing the amount of surplus stock by a fifth and lowering returns by more than 2 million products a year; the automated purchasing system orders 200,000 items a month from third-party suppliers, choosing the colors and styles that are predicted to sell.
5. Logistics route planning
The travelling salesman problem is a computer science classic: What’s the shortest route between all the places your sales team needs to go on a round trip? Whether it’s getting salespeople to prospects, deliveries to customers or picking the business location that will attract the most customers, routing and travel planning has a big impact on your business. You can use the predictive traffic services in the Bing and Google Maps APIs to create isochrone maps that show you not just distance but travel time, to compare how many customers an engineer could reach in a 15-minute drive from various starting points, or find the best time of day to make deliveries. (Use the preview Bing Maps Truck Routing API to get routings for commercial and service vehicles that are larger than the average car.)
Add in asset tracking and location triggers and you can create your own logistics solution. Or you can make shipping more profitable by quoting rates that accurately reflect your costs, rather than losing margin by underpricing or losing business by quoting too high. Business communications giant R.R. Donnelley used R and Azure Machine Learning Studio to lower the cautious estimates that kept it from winning freight bid by combining historical data with variables like the weather, fuel costs and market conditions to develop a better pricing model. The automated system that generates real-time quotes for a given route is more accurate; the company is already winning 4% more of its bids and expects to quadruple the size of its truckload brokerage business. The same kind of predictive analytics would be useful for any contract bids where you have enough data to build a good model.
6. IoT predictive maintenance
If you wait until machinery breaks to fix it, you have downtime and unhappy customers; if you take systems offline to do maintenance too often, you reduce your production yields. When ThyssenKrup started analyzing the maintenance records from the 1.1 million elevators it installs and services, it discovered that the maintenance window could be quite a bit longer than it was. When the company used Microsoft’s Azure IoT Suite to remotely monitor sensors, predict failures and pre-emptively service equipment, it didn’t just increase customer satisfaction by fixing problems before they caused a breakdown; they reduced costs by fixing more issues on the first visit, and by being able to predict better what spare parts they needed to carry in inventory. Do the same thing with a manufacturing line and you can improve production yields. According to Accenture’s 2016 report on industrial IoT, predictive maintenance could reduce the cost of scheduled repairs by 12%, bring down maintenance costs by 30% and reduce breakdowns by up to 70%.
7. Machine learning for security
In the complex world of security, machine learning isn’t a silver bullet, but it can help you spot attacks that might otherwise be lost in the logs and alerts triggered by normal activities. Despite the name, Windows Defender Advanced Threat Protection isn’t anti-virus software; it’s a machine learning service that analyzes the behavior of PCs on your network running Windows 10 Enterprise and tells your security team whether an attack is a malicious process, social engineering or a document exploit. You’ll still need to dig into logs and deal with the consequences, but machine learning security tools can help cut through the noise.
8. Unbias your recruitment
There’s a growing push for diversity in business, but the way your recruitment team words job postings can actually discourage a wider mix of applicants. Try the Textio service which uses AI to flag corporate jargon, clichés, cheesy stereotypes and other offputting phrases in job postings and recruitment emails to help you get a wider pool of people applying. SAP SuccessFactors has a similar tool.
9. Image recognition for manufacturing safety
Building sites and manufacturing lines are full of equipment that’s dangerous in the wrong hands. Using cameras and sensors, you can use image and facial recognition to detect when that equipment is being used unsafely, or by someone who hasn’t passed their safety training. Hitachi has built a deep learning system with DFKI, the German Research Center for Artificial Intelligence, that uses wearables and eye-tracking glasses. Microsoft demoed a similar solution at its Build conference using Azure Functions, Microsoft Cognitive Services and Azure Stack. A full workplace safety solution might be challenging to build, but you can start with smartphone apps like The Safety Compass, which works with Intellect SEEC’s machine learning Risk Analyst to let workers mark hazards in a workplace by snapping a photograph and filling in the details; other workers will get a warning when they get close to the hazard.
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http://cio.com/article/3231650/artificial-intelligence/9-it-projects-primed-for-machine-learning.html
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How Cloud Training Accelerates Cloud Adoption
Cloud training is essential if your organisation is one of the many considering a Cloud-First strategy. According to IDC’s Cloud View Survey, 70% of CIOs identified themselves as having this kind of strategy.
Over the next couple of years, even more organisations will move toward working completely in the cloud. Companies like Netflix and Time Inc. already do.
Moving to cloud is about more than technology though. Organisations need employees with a deep technical understanding of cloud.
This is why cloud training is so critical. Businesses shifting workloads to cloud can leverage cloud training to accelerate adoption, overcome concerns, and extend the benefits of cloud.
Contents
The Seven Stages of Cloud Adoption
The Importance of Cloud Training
Case Study: NAB Moves to Cloud
What is a Comprehensively Trained Organisation?
Cloud Training and C- Level Executives
Exploring the Benefits of Comprehensive Cloud Training
Equipping your Employees with the Right Skills
Different Types of Cloud Training
Developing a Cloud Training Plan for your Business
Dive Deeper into the Benefits of Cloud Training
What is Cloud-First?
Before we go any further, it’s important we define what we mean when we use the term Cloud-First.
In a Cloud-First strategy, when you review existing processes or create new ones, you consider cloud based solutions before others. In this kind of strategy the question for any app or workload isn’t “why cloud?” it’s “why not cloud?”.
The Seven Stages of Cloud Adoption
An easy way to picture a business’s path to Cloud-First is to divide the process into seven stages. Organisations move from one stage of adoption to the next. It’s only rarely that they regress to an earlier stage or skip one completely.
Obviously cloud training plays an important role in this journey, but we will touch on that later.
The stages of cloud adoption are:
No interest in cloud
Organisation educates themselves about cloud
Organisation evaluates cloud for specific workloads
Organisation plans to implement cloud services
Organisation uses cloud for 1-2 workloads
Organisation uses cloud for several workloads
Organisation uses cloud for all (or nearly all) workloads
According to research carried out by IDC, roughly 65% of organisations fall into stages five, six and seven. This means they are using cloud for at least one workload.
Only about 5% of organisations are at stage one, which means they have no interest in cloud computing.
The Importance of Cloud Training
Some businesses easily leverage cloud, quickly gaining benefits from limited integration; however, most organisations have more complex needs. Their cloud environments require careful planning and management from individuals who have undergone cloud training.
Without the right people with the right skills cloud adoption is slow and prone to mistakes. This makes it harder to keep C-level execs and other key decision makers on board. Cloud training provides the deep understanding of cloud technology that is required to cultivate such skills.
Case Study: NAB Moves to Cloud
To maintain a reputation as Australia’s number one bank for business, NAB has adopted an ambitious Cloud-First strategy. By investing $4.5BN over 3-years, NAB aims to have 35% of their 2,500 applications in the cloud by 2020. To reach this lofty goal they have invested heavily in cloud training.
At AWS Re:invent 2018, NAB’s former Cloud Chief, Yuri Misnik, talked about the need to “establish a training program that prepares our workforce with the necessary skills to enable our path to the cloud”. This program also gives employees the opportunity to “quickly ramp up on AWS technologies and develop skills that will enable them to innovate digital experiences for customers”.
For this reason the NAB Cloud Guild was established. This is a cloud training program designed to give employees opportunities to develop cloud computing skills. From beginners to professional developers, NAB Cloud Guild provides employees with the opportunity to acquire or build their cloud skills. This supports NAB’s digital transformation.
Currently NAB’s cloud migration is well ahead of schedule, with over 500 workloads moved to the cloud as of October 2019. This has only been possible through a significant investment in cloud training.
What is a Comprehensively Trained Organisation?
Investment in cloud training impacts how quickly organisations can adopt cloud. Although adoption isn’t the goal, the quicker a business can adopt cloud the more rapidly they will gain the benefits. Research shows businesses that invest in comprehensive cloud training benefit most and gain those benefits faster.
Comprehensively Trained Organisations are those that offer eight or more hours of training in a topic. This cloud training happens across multiple target audiences (IT teams, non-IT employees and teams etc.) across four or more topics.
Minimally Trained Organisations only offer cloud training for a single target audience on a single training topic.
Training and C-level Executives
Sure, you know the advantages of shifting to the cloud, but the minute things get difficult others may become sceptical. Without buy-in from upper management, there will be no trust in cloud based solutions (and no money to try them).
If business leaders, IT leaders, and C-level executives don’t have a common understanding of the true capabilities of a cloud-based infrastructure, the organisation may hesitate.
You need to build trust in the cloud to make this shift. Comprehensive cloud training is the best way to do this.
Organisations that want to get the most out of cloud should train a wide range of stakeholders on cloud fundamentals. Deep cloud training should be offered to key technical teams.
Find out more about getting executives excited about cloud here.
Exploring the Benefits of Comprehensive Cloud Training
Comprehensively trained organisations see significant benefits over those that are only minimally trained. These include*:
Simpler IT infrastructure: They are 2.2x more likely to agree that cloud can simplify and standardise IT infrastructure and applications
New capabilities, faster: They are 2.5x more likely to agree that cloud accelerates the addition of new technical and business capabilities
Improved use of resources: They are 4x more likely to agree that cloud improves the use of IT resources
Improved ability to scale: They are 3.7x more likely to understand how to successfully increase and decrease capacity on demand
Quicker to innovate: They are 2.7x more likely to agree that cloud jump-starts innovation
Improved global reach: They are 5.3x more likely to agree that cloud improves global reach of products and services, better serving clients
Across all of the concerns related to cloud adoption, comprehensively trained organisations have a lower sense of concern. They also have a greater belief that cloud can be customised to reduce any of these concerns.
For example, organisations that have undertaken comprehensive cloud training are better able to realistically assess security concerns. This includes implementing safeguards and building improved security processes when necessary.
*Source Train to Accelerate your Cloud Strategy, IDC white paper
Equipping your Employees with the Right Skills
For each employee that interacts with cloud you need to answer this question: what kind of cloud training do they need?
Put simply, the more important a skill, the more you need to invest in cloud training. This is where Global Knowledge’s Criticality of Skills Index comes in. This handy tool assists you in identifying the optimal training type based on what type of skills different employees need.
Learn more about the criticality of skills index here.
Different Types of Cloud Training
Now you understand the importance of comprehensive cloud training, let’s take a look at the specific types of training available. Not all cloud training is created equal, so it’s important to understand the pros and cons of each type.
Self-guided study: There’s a wide range of white papers, blog posts, webinars and other cloud computing resources available. These are perfect for IT professionals who want to dive deep into specific technical topics. Although this type of training is highly accessible and free, it lacks structure and external guidance.
Experiential learning: This occurs on teams when staff gain the practical knowledge needed to develop and operate in real cloud environments. Three to six months of hands-on experience will generally give an employee a good baseline of working knowledge. This can then be expanded on with formal training.
E-Learning: Online modules are a great fit for students that want to learn at their own pace in a structured environment. E-learning is generally cheaper than in-person equivalents but it lacks access to hands-on activities. Hands-on activities are critical to solidifying a student’s knowledge of cloud topics.
Blended training: This type of cloud training has been growing increasingly popular, combining e-learning modules with virtual classroom training. Although linked to better outcomes than e-learning alone, the lack of in-person elements means it is not as immersive as in-person training.
In-person instructor led training: In-person training provides students with time to focus on learning the cloud while having access to a qualified trainer. Students can ask questions directly and skills taught will be contextualised so they are immediately applicable to a working environment. Research has shown that this kind of cloud training delivers the best learning outcomes.
Private group training: This is instructor led training for the employees of one organisation. It is conducted onsite and the content delivered is catered specifically to the needs of that organisation. We offer private onsite training options for groups of 15 or more students studying the same course.
Developing a Cloud Training Plan for your Business
Integrating training into your organisation’s larger cloud strategy is key to hitting your objectives. Accordingly, you should engage with a cloud training provider as early as possible in your cloud adoption journey.
This is where we come in.
We work with your organisation to determine who on your team would benefit most from each type of training. We can also create a customised training plan based on your team’s cloud knowledge and goals. This gives you the ability to align cloud training to your objectives, minimise disruption and forecast your training spend.
Dive Deeper into the Benefits of Cloud Training
Congratulations, you now have an understanding of the benefits cloud training can bring. Your next step is to download the ‘Train to Accelerate your Cloud Strategy’ white paper from IDC.
This white paper is a deep dive into the insights explored in this blog post. It also contains case studies from organisations that have gained the benefits of comprehensive cloud training.
from Bespoke Training https://ift.tt/32TYdTa
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The Booming World Of Mobile Apps
The first thing to do is set up an idea for an app. Not to worry about the best way it helpful for or information just even. Basically, you want to solve a problem for someone or make something entertaining for the app subscriber. If you can't come at the top of anything, homework . brainstorming by asking people you know about app ideas and do research online. Merchandise in your articles put some effort into it, you'll no doubt get an impression in your main sooner or later. Apple distributes an iPhone app software development kit (SDK). You'll need get this and focus it from front to back. Don't worry, it's more complex then hypothesis. Give it and also you'll soon be in regards to the App Development Melbourne camp. Siri's now a gender bender: Have more a new female voice assisting you, iOS7 provides male digital assistant which will with your queries. There is a option to turn the assistant's sonority from velvety to raspy while asking it search Wikipedia, Twitter or tinker cell phone settings-all these presenting upgrading in Siri's capability. Except.that last misquote got me to thinking: how come, having its huge market share, one (well promoted) 10 billionth Android Market app download and let and millions of Android users, that there's so little actual *money* for Android app developers? Yes, https://srilanka.embassy.gov.au/clmb/AustralianHighComission07.html know Google doesn't like to share, but still, not even a few pennies for developers? Conceiving an idea: - It is but apparent step details with a task! A good Best Australian iPhone Developer Company will always come up with a unique and extraordinary idea, which none often hear before. An app ought to such ought to add more functionality for the smartphones. It should be such that have but don't have till now. Remember, an as it is idea always sells. #1 Android offers simply how much smart phone market: Very popular recent researches, the platform provided by Android is not only larger but one other growing having a faster swiftness. It enjoys a substantially greater share of the market compared to others (68.1 as of your half of 2012 influenced by IDC) and when Google end up being be believed, 1M Android devices are activated everyday. Okay, outside am for you to source slideshow few times, but it surely may be the easiest comparing on seeing why Android App Development Australia is considerably less simple as everyone thinks. When you guess of Android App Development Australia it's like making a house, a person have give some thought to every little item beneficial compared it to design. How many floorboards? How few rooms? Can be there Find Part Time Jobs in Sri Lanka ? A fence for the backyard? Top quality appliances? Have grown to be? And do observe where I 'm going with this? You will find there's good deal to find and lot different stages associated with every project. While individuals were coming to terms although difference between iPad 3G and 3GS, its 4G version was unveiled. With Apple iPad 4G unveiled, Apple's smartphone got great with more versatility inbuilt to the product. While checking out the Apple iPad review, Furthermore happened to browse through smart applications designed for it. You may find a associated with the best apps further down. I found the music apps engaging.
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Robotics-as-a-service is on the way and inVia Robotics is leading the charge
New Post has been published on https://latestnews2018.com/robotics-as-a-service-is-on-the-way-and-invia-robotics-is-leading-the-charge/
Robotics-as-a-service is on the way and inVia Robotics is leading the charge
The team at inVia Robotics didn’t start out looking to build a business that would create a new kind of model for selling robotics to the masses, but that may be exactly what they’ve done.
After their graduation from the University of Southern California’s robotics program, Lior Alazary, Dan Parks, and Randolph Voorhies, were casting around for ideas that could get traction quickly.
“Our goal was to get something up and running that could make economic sense immediately,’ Voorhies, the company’s chief technology officer, said in an interview.
The key was to learn from the lessons of what the team had seen as the missteps of past robotics manufacturers.
Despite the early success of iRobot, consumer facing or collaborative robots that could operate alongside people had yet to gain traction in wider markets.
youtube
Willow Garage, the legendary company formed by some of the top names in the robotics industry had shuttered just as Voorhies and his compatriots were graduating, and Boston Dynamics, another of the biggest names in robotics research, was bought by Google around the same time — capping an six-month buying spree that saw the search giant acquire eight robotics companies.
“In the midst of all this we were looking around and we said, ‘God there were a lot of failed robotics companies!’ and we asked ourselves why did that happen?” Voorhies recalled. “A lot of the hardware companies that we’d seen, their plan was: step one build a really cool robot and step three: an app ecosystem will evolve and people will write apps and the robot will sell like crazy. And nobody had realized how to do step 2, which was commercialize the robot.”
So the three co-founders looked for ideas they could take to market quickly.
The thought was building a robot that could help with mobility and reaching for objects. “We built a six-degree-of-freedom arm with a mobile base,” Voorhies said.
However, the arm was tricky to build, components were expensive and there were too many variables in the environment for things to go wrong with the robot’s operations. Ultimately the team at inVia realized that the big successes in robotics were happening in controlled environments.
“We very quickly realized that the environment is too unpredictable and there were too many different kinds of things that we needed to do,” he said.
Parks then put together a white paper analyzing the different controlled environments where collaborative robots could be most easily deployed. The warehouse was the obvious choice.
youtube
Back in March of 2012 Amazon had come to the same conclusion and acquired Kiva Systems in a $775 million deal that brought Kiva’s army of robots to Amazon warehouses and distribution centers around the world.
“Dan put a white paper together for Lior and I,” Voorhies said, “and the thing really stuck out was eCommerce logistics. Floors tend to be concrete slabs; they’re very flat with very little grade, and in general people are picking things off a shelf and putting them somewhere else.”
With the idea in place, the team, which included technologists Voorhies and Parks, and Lazary, a serial entrepreneur who had already exited from two businesses, just needed to get a working prototype together.
Most warehouses and shipping facilities that weren’t Amazon were using automated storage and retrieval systems, Voorhies said. These big, automated systems that looked and worked like massive vending machines. But those systems, he said, involved a lot of sunk costs, and weren’t flexible or adaptable.
And those old systems weren’t built for random access patterns and multi-use orders which comprise most of the shipping and packing that are done as eCommerce takes off.
With those sunk costs though, warehouses are reluctant to change the model. The innovation that Voorhies and his team came up with, was that the logistics providers wouldn’t have to.
“We didn’t like the upfront investment, not just to install one but just to start a company to build those things,” said Voorhies. “We wanted something we could bootstrap ourselves and grow very organically and just see wins very very quickly. So we looked at those ASRS systems and said why don’t we build mobile robots to do this.”
In the beginning, the team at inVia played with different ways to build the robot.l first there was a robot that could carry several different objects and another that would be responsible for picking.
The form factor that the company eventually decided on was a movable puck shaped base with a scissor lift that can move a platform up and down. Attached to the back of the platform is a robotic arm that can extend forward and backward and has a suction pump attached to its end. The suction pump drags boxes onto a platform that are then taken to a pick and pack employee.
“We were originally going to grab individual product.s. Once we started talking to real warehouses more and more we realized that everyone stores everything in these boxes anyway,” said Voorhies. “And we said why don’t we make our lives way easier, why don’t we just grab those totes?”
Since bootstrapping that initial robot, inVia has gone on to raise $29 million in financing to support its vision. Most recently with a $20 million round which closed in July.
“E-commerce industry growth is driving the need for more warehouse automation to fulfill demand, and AI-driven robots can deliver that automation with the flexibility to scale across varied workflows. Our investment in inVia Robotics reflects our conviction in AI as a key enabler for the supply chain industry,” said Daniel Gwak, Co-Head, AI Investments at Point72 Ventures, the early stage investment firm formed by the famed hedge fund manager, Steven Cohen.
Given the pressures on shipping and logistics companies, it’s no surprise that the robotics and automation are becoming critically important strategic investments, or that venture capital is flooding int the market. In the past two months alone, robotics companies targeting warehouse and retail automation have raised nearly $70 million in new financing. They include the recent raised $17.7 million for the French startup Exotec Solutions and Bossa Nova’s $29 million round for its grocery store robots.
Then there are warehouse-focused robotics companies like Fetch Robotics, which traces its lineage back to Willow Garage and Locus Robotics, which is linked to the logistics services company Quiet Logistics.
“Funding in robotics has been incredible over the past several years, and for good reason,” said John Santagate, Research Director for Commercial Service Robotics at Research and Analysis Firm IDC, in a statement. “The growth in funding is a function of a market that has become accepting of the technology, a technology area that has matured to meet market demands, and vision of the future that must include flexible automation technology. Products must move faster and more efficiently through the warehouse today to keep up with consumer demand and autonomous mobile robots offer a cost-effective way to deploy automation to enable speed, efficiency, and flexibility.”
The team at inVia realized it wasn’t enough to sell the robots. To give warehouses a full sense of the potential cost savings they could have with inVia’s robots, they’d need to take a page from the software playbook. Rather than selling the equipment, they’d sell the work the robots were doing as a service.
“Customers will ask us how much the robots cost and that’s sort of irrelevant,” says Voorhies. “We don’t want customers to think about those things at all.”
Contracts between inVia and logistics companies are based on the unit of work done, Voorhies said. “We charge on the order line,” says Voorhies. “An order line is a single [stock keeping unit] that somebody would order regardless of quantity… We’re essentially charging them every time a robot has to bring a tote and present it in front of a person. The faster we’re able to do that and the less robots we can use to present an item the better our margins are.”
It may not sound like a huge change, but those kinds of efficiencies matter in warehouses, Voorhies said. “If you’re a person pushing a cart in a warehouse that cart can have 35 pallets on it. With us, that person is standing still, and they’re really not limited to a single cart. They are able to fill 70 orders at the same time rather than 55,” he said.
At Rakuten logistics, the deployment of inVia’s robots are already yielding returns, according to Michael Manzione, the chief executive officer of Rakuten Super Logistics.
“Really [robotics] being used in a fulfillment center is pretty new,” said Manzione in an interview. “We started looking at the product in late February and went live in late March.”
For Manzione, the big selling point was scaling the robots quickly, with no upfront cost. “The bottom line is ging to be effective when we see planning around the holiday season,” said Manzione. “We’re not planning on bringing in additional people, versus last year when we doubled our labor.”
As Voorhies notes, training a team to work effectively in a warehouse environment isn’t easy.
“The big problem is that it’s really hard to hire extra people to do this. In a warehouse there’s a dedicated core team that really kicks ass and they’re really happy with those pickers and they will be happy with what they get from whatever those people can sweat out in a shift,” Voorhies said. “Once you need to push your throughput beyond what your core team can do it’s hard to find people who can do that job well.”
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The team at inVia Robotics didn’t start out looking to build a business that would create a new kind of model for selling robotics to the masses, but that may be exactly what they’ve done.
After their graduation from the University of Southern California’s robotics program, Lior Alazary, Dan Parks, and Randolph Voorhies, were casting around for ideas that could get traction quickly.
“Our goal was to get something up and running that could make economic sense immediately,’ Voorhies, the company’s chief technology officer, said in an interview.
The key was to learn from the lessons of what the team had seen as the missteps of past robotics manufacturers.
Despite the early success of iRobot, consumer facing or collaborative robots that could operate alongside people had yet to gain traction in wider markets.
Willow Garage, the legendary company formed by some of the top names in the robotics industry had shuttered just as Voorhies and his compatriots were graduating, and Boston Dynamics, another of the biggest names in robotics research, was bought by Google around the same time — capping an six-month buying spree that saw the search giant acquire eight robotics companies.
“In the midst of all this we were looking around and we said, ‘God there were a lot of failed robotics companies!’ and we asked ourselves why did that happen?” Voorhies recalled. “A lot of the hardware companies that we’d seen, their plan was: step one build a really cool robot and step three: an app ecosystem will evolve and people will write apps and the robot will sell like crazy. And nobody had realized how to do step 2, which was commercialize the robot.”
So the three co-founders looked for ideas they could take to market quickly.
The thought was building a robot that could help with mobility and reaching for objects. “We built a six-degree-of-freedom arm with a mobile base,” Voorhies said.
However, the arm was tricky to build, components were expensive and there were too many variables in the environment for things to go wrong with the robot’s operations. Ultimately the team at inVia realized that the big successes in robotics were happening in controlled environments.
“We very quickly realized that the environment is too unpredictable and there were too many different kinds of things that we needed to do,” he said.
Parks then put together a white paper analyzing the different controlled environments where collaborative robots could be most easily deployed. The warehouse was the obvious choice.
Back in March of 2012 Amazon had come to the same conclusion and acquired Kiva Systems in a $775 million deal that brought Kiva’s army of robots to Amazon warehouses and distribution centers around the world.
“Dan put a white paper together for Lior and I,” Voorhies said, “and the thing really stuck out was eCommerce logistics. Floors tend to be concrete slabs; they’re very flat with very little grade, and in general people are picking things off a shelf and putting them somewhere else.”
With the idea in place, the team, which included technologists Voorhies and Parks, and Lazary, a serial entrepreneur who had already exited from two businesses, just needed to get a working prototype together.
Most warehouses and shipping facilities that weren’t Amazon were using automated storage and retrieval systems, Voorhies said. These big, automated systems that looked and worked like massive vending machines. But those systems, he said, involved a lot of sunk costs, and weren’t flexible or adaptable.
And those old systems weren’t built for random access patterns and multi-use orders which comprise most of the shipping and packing that are done as eCommerce takes off.
With those sunk costs though, warehouses are reluctant to change the model. The innovation that Voorhies and his team came up with, was that the logistics providers wouldn’t have to.
“We didn’t like the upfront investment, not just to install one but just to start a company to build those things,” said Voorhies. “We wanted something we could bootstrap ourselves and grow very organically and just see wins very very quickly. So we looked at those ASRS systems and said why don’t we build mobile robots to do this.”
In the beginning, the team at inVia played with different ways to build the robot.l first there was a robot that could carry several different objects and another that would be responsible for picking.
The form factor that the company eventually decided on was a movable puck shaped base with a scissor lift that can move a platform up and down. Attached to the back of the platform is a robotic arm that can extend forward and backward and has a suction pump attached to its end. The suction pump drags boxes onto a platform that are then taken to a pick and pack employee.
“We were originally going to grab individual product.s. Once we started talking to real warehouses more and more we realized that everyone stores everything in these boxes anyway,” said Voorhies. “And we said why don’t we make our lives way easier, why don’t we just grab those totes?”
Since bootstrapping that initial robot, inVia has gone on to raise $29 million in financing to support its vision. Most recently with a $20 million round which closed in July.
“E-commerce industry growth is driving the need for more warehouse automation to fulfill demand, and AI-driven robots can deliver that automation with the flexibility to scale across varied workflows. Our investment in inVia Robotics reflects our conviction in AI as a key enabler for the supply chain industry,” said Daniel Gwak, Co-Head, AI Investments at Point72 Ventures, the early stage investment firm formed by the famed hedge fund manager, Steven Cohen.
Given the pressures on shipping and logistics companies, it’s no surprise that the robotics and automation are becoming critically important strategic investments, or that venture capital is flooding int the market. In the past two months alone, robotics companies targeting warehouse and retail automation have raised nearly $70 million in new financing. They include the recent raised $17.7 million for the French startup Exotec Solutions and Bossa Nova’s $29 million round for its grocery store robots.
Then there are warehouse-focused robotics companies like Fetch Robotics, which traces its lineage back to Willow Garage and Locus Robotics, which is linked to the logistics services company Quiet Logistics.
“Funding in robotics has been incredible over the past several years, and for good reason,” said John Santagate, Research Director for Commercial Service Robotics at Research and Analysis Firm IDC, in a statement. “The growth in funding is a function of a market that has become accepting of the technology, a technology area that has matured to meet market demands, and vision of the future that must include flexible automation technology. Products must move faster and more efficiently through the warehouse today to keep up with consumer demand and autonomous mobile robots offer a cost-effective way to deploy automation to enable speed, efficiency, and flexibility.”
The team at inVia realized it wasn’t enough to sell the robots. To give warehouses a full sense of the potential cost savings they could have with inVia’s robots, they’d need to take a page from the software playbook. Rather than selling the equipment, they’d sell the work the robots were doing as a service.
“Customers will ask us how much the robots cost and that’s sort of irrelevant,” says Voorhies. “We don’t want customers to think about those things at all.”
Contracts between inVia and logistics companies are based on the unit of work done, Voorhies said. “We charge on the order line,” says Voorhies. “An order line is a single [stock keeping unit] that somebody would order regardless of quantity… We’re essentially charging them every time a robot has to bring a tote and present it in front of a person. The faster we’re able to do that and the less robots we can use to present an item the better our margins are.”
It may not sound like a huge change, but those kinds of efficiencies matter in warehouses, Voorhies said. “If you’re a person pushing a cart in a warehouse that cart can have 35 pallets on it. With us, that person is standing still, and they’re really not limited to a single cart. They are able to fill 70 orders at the same time rather than 55,” he said.
At Rakuten logistics, the deployment of inVia’s robots are already yielding returns, according to Michael Manzione, the chief executive officer of Rakuten Super Logistics.
“Really [robotics] being used in a fulfillment center is pretty new,” said Manzione in an interview. “We started looking at the product in late February and went live in late March.”
For Manzione, the big selling point was scaling the robots quickly, with no upfront cost. “The bottom line is ging to be effective when we see planning around the holiday season,” said Manzione. “We’re not planning on bringing in additional people, versus last year when we doubled our labor.”
As Voorhies notes, training a team to work effectively in a warehouse environment isn’t easy.
“The big problem is that it’s really hard to hire extra people to do this. In a warehouse there’s a dedicated core team that really kicks ass and they’re really happy with those pickers and they will be happy with what they get from whatever those people can sweat out in a shift,” Voorhies said. “Once you need to push your throughput beyond what your core team can do it’s hard to find people who can do that job well.”
[gallery ids="1695589,1695588,1695586,1695587,1695580,1695582"] from TechCrunch https://ift.tt/2MXTLdh
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Link
The team at inVia Robotics didn’t start out looking to build a business that would create a new kind of model for selling robotics to the masses, but that may be exactly what they’ve done.
After their graduation from the University of Southern California’s robotics program, Lior Alazary, Dan Parks, and Randolph Voorhies, were casting around for ideas that could get traction quickly.
“Our goal was to get something up and running that could make economic sense immediately,’ Voorhies, the company’s chief technology officer, said in an interview.
The key was to learn from the lessons of what the team had seen as the missteps of past robotics manufacturers.
Despite the early success of iRobot, consumer facing or collaborative robots that could operate alongside people had yet to gain traction in wider markets.
Willow Garage, the legendary company formed by some of the top names in the robotics industry had shuttered just as Voorhies and his compatriots were graduating, and Boston Dynamics, another of the biggest names in robotics research, was bought by Google around the same time — capping an six-month buying spree that saw the search giant acquire eight robotics companies.
“In the midst of all this we were looking around and we said, ‘God there were a lot of failed robotics companies!’ and we asked ourselves why did that happen?” Voorhies recalled. “A lot of the hardware companies that we’d seen, their plan was: step one build a really cool robot and step three: an app ecosystem will evolve and people will write apps and the robot will sell like crazy. And nobody had realized how to do step 2, which was commercialize the robot.”
So the three co-founders looked for ideas they could take to market quickly.
The thought was building a robot that could help with mobility and reaching for objects. “We built a six-degree-of-freedom arm with a mobile base,” Voorhies said.
However, the arm was tricky to build, components were expensive and there were too many variables in the environment for things to go wrong with the robot’s operations. Ultimately the team at inVia realized that the big successes in robotics were happening in controlled environments.
“We very quickly realized that the environment is too unpredictable and there were too many different kinds of things that we needed to do,” he said.
Parks then put together a white paper analyzing the different controlled environments where collaborative robots could be most easily deployed. The warehouse was the obvious choice.
Back in March of 2012 Amazon had come to the same conclusion and acquired Kiva Systems in a $775 million deal that brought Kiva’s army of robots to Amazon warehouses and distribution centers around the world.
“Dan put a white paper together for Lior and I,” Voorhies said, “and the thing really stuck out was eCommerce logistics. Floors tend to be concrete slabs; they’re very flat with very little grade, and in general people are picking things off a shelf and putting them somewhere else.”
With the idea in place, the team, which included technologists Voorhies and Parks, and Lazary, a serial entrepreneur who had already exited from two businesses, just needed to get a working prototype together.
Most warehouses and shipping facilities that weren’t Amazon were using automated storage and retrieval systems, Voorhies said. These big, automated systems that looked and worked like massive vending machines. But those systems, he said, involved a lot of sunk costs, and weren’t flexible or adaptable.
And those old systems weren’t built for random access patterns and multi-use orders which comprise most of the shipping and packing that are done as eCommerce takes off.
With those sunk costs though, warehouses are reluctant to change the model. The innovation that Voorhies and his team came up with, was that the logistics providers wouldn’t have to.
“We didn’t like the upfront investment, not just to install one but just to start a company to build those things,” said Voorhies. “We wanted something we could bootstrap ourselves and grow very organically and just see wins very very quickly. So we looked at those ASRS systems and said why don’t we build mobile robots to do this.”
In the beginning, the team at inVia played with different ways to build the robot.l first there was a robot that could carry several different objects and another that would be responsible for picking.
The form factor that the company eventually decided on was a movable puck shaped base with a scissor lift that can move a platform up and down. Attached to the back of the platform is a robotic arm that can extend forward and backward and has a suction pump attached to its end. The suction pump drags boxes onto a platform that are then taken to a pick and pack employee.
“We were originally going to grab individual product.s. Once we started talking to real warehouses more and more we realized that everyone stores everything in these boxes anyway,” said Voorhies. “And we said why don’t we make our lives way easier, why don’t we just grab those totes?”
Since bootstrapping that initial robot, inVia has gone on to raise $29 million in financing to support its vision. Most recently with a $20 million round which closed in July.
“E-commerce industry growth is driving the need for more warehouse automation to fulfill demand, and AI-driven robots can deliver that automation with the flexibility to scale across varied workflows. Our investment in inVia Robotics reflects our conviction in AI as a key enabler for the supply chain industry,” said Daniel Gwak, Co-Head, AI Investments at Point72 Ventures, the early stage investment firm formed by the famed hedge fund manager, Steven Cohen.
Given the pressures on shipping and logistics companies, it’s no surprise that the robotics and automation are becoming critically important strategic investments, or that venture capital is flooding int the market. In the past two months alone, robotics companies targeting warehouse and retail automation have raised nearly $70 million in new financing. They include the recent raised $17.7 million for the French startup Exotec Solutions and Bossa Nova’s $29 million round for its grocery store robots.
Then there are warehouse-focused robotics companies like Fetch Robotics, which traces its lineage back to Willow Garage and Locus Robotics, which is linked to the logistics services company Quiet Logistics.
“Funding in robotics has been incredible over the past several years, and for good reason,” said John Santagate, Research Director for Commercial Service Robotics at Research and Analysis Firm IDC, in a statement. “The growth in funding is a function of a market that has become accepting of the technology, a technology area that has matured to meet market demands, and vision of the future that must include flexible automation technology. Products must move faster and more efficiently through the warehouse today to keep up with consumer demand and autonomous mobile robots offer a cost-effective way to deploy automation to enable speed, efficiency, and flexibility.”
The team at inVia realized it wasn’t enough to sell the robots. To give warehouses a full sense of the potential cost savings they could have with inVia’s robots, they’d need to take a page from the software playbook. Rather than selling the equipment, they’d sell the work the robots were doing as a service.
“Customers will ask us how much the robots cost and that’s sort of irrelevant,” says Voorhies. “We don’t want customers to think about those things at all.”
Contracts between inVia and logistics companies are based on the unit of work done, Voorhies said. “We charge on the order line,” says Voorhies. “An order line is a single [stock keeping unit] that somebody would order regardless of quantity… We’re essentially charging them every time a robot has to bring a tote and present it in front of a person. The faster we’re able to do that and the less robots we can use to present an item the better our margins are.”
It may not sound like a huge change, but those kinds of efficiencies matter in warehouses, Voorhies said. “If you’re a person pushing a cart in a warehouse that cart can have 35 pallets on it. With us, that person is standing still, and they’re really not limited to a single cart. They are able to fill 70 orders at the same time rather than 55,” he said.
At Rakuten logistics, the deployment of inVia’s robots are already yielding returns, according to Michael Manzione, the chief executive officer of Rakuten Super Logistics.
“Really [robotics] being used in a fulfillment center is pretty new,” said Manzione in an interview. “We started looking at the product in late February and went live in late March.”
For Manzione, the big selling point was scaling the robots quickly, with no upfront cost. “The bottom line is ging to be effective when we see planning around the holiday season,” said Manzione. “We’re not planning on bringing in additional people, versus last year when we doubled our labor.”
As Voorhies notes, training a team to work effectively in a warehouse environment isn’t easy.
“The big problem is that it’s really hard to hire extra people to do this. In a warehouse there’s a dedicated core team that really kicks ass and they’re really happy with those pickers and they will be happy with what they get from whatever those people can sweat out in a shift,” Voorhies said. “Once you need to push your throughput beyond what your core team can do it’s hard to find people who can do that job well.”
[gallery ids="1695589,1695588,1695586,1695587,1695580,1695582"]
via TechCrunch
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Text
The team at inVia Robotics didn’t start out looking to build a business that would create a new kind of model for selling robotics to the masses, but that may be exactly what they’ve done.
After their graduation from the University of Southern California’s robotics program, Lior Alazary, Dan Parks, and Randolph Voorhies, were casting around for ideas that could get traction quickly.
“Our goal was to get something up and running that could make economic sense immediately,’ Voorhies, the company’s chief technology officer, said in an interview.
The key was to learn from the lessons of what the team had seen as the missteps of past robotics manufacturers.
Despite the early success of iRobot, consumer facing or collaborative robots that could operate alongside people had yet to gain traction in wider markets.
Willow Garage, the legendary company formed by some of the top names in the robotics industry had shuttered just as Voorhies and his compatriots were graduating, and Boston Dynamics, another of the biggest names in robotics research, was bought by Google around the same time — capping an six-month buying spree that saw the search giant acquire eight robotics companies.
“In the midst of all this we were looking around and we said, ‘God there were a lot of failed robotics companies!’ and we asked ourselves why did that happen?” Voorhies recalled. “A lot of the hardware companies that we’d seen, their plan was: step one build a really cool robot and step three: an app ecosystem will evolve and people will write apps and the robot will sell like crazy. And nobody had realized how to do step 2, which was commercialize the robot.”
So the three co-founders looked for ideas they could take to market quickly.
The thought was building a robot that could help with mobility and reaching for objects. “We built a six-degree-of-freedom arm with a mobile base,” Voorhies said.
However, the arm was tricky to build, components were expensive and there were too many variables in the environment for things to go wrong with the robot’s operations. Ultimately the team at inVia realized that the big successes in robotics were happening in controlled environments.
“We very quickly realized that the environment is too unpredictable and there were too many different kinds of things that we needed to do,” he said.
Parks then put together a white paper analyzing the different controlled environments where collaborative robots could be most easily deployed. The warehouse was the obvious choice.
Back in March of 2012 Amazon had come to the same conclusion and acquired Kiva Systems in a $775 million deal that brought Kiva’s army of robots to Amazon warehouses and distribution centers around the world.
“Dan put a white paper together for Lior and I,” Voorhies said, “and the thing really stuck out was eCommerce logistics. Floors tend to be concrete slabs; they’re very flat with very little grade, and in general people are picking things off a shelf and putting them somewhere else.”
With the idea in place, the team, which included technologists Voorhies and Parks, and Lazary, a serial entrepreneur who had already exited from two businesses, just needed to get a working prototype together.
Most warehouses and shipping facilities that weren’t Amazon were using automated storage and retrieval systems, Voorhies said. These big, automated systems that looked and worked like massive vending machines. But those systems, he said, involved a lot of sunk costs, and weren’t flexible or adaptable.
And those old systems weren’t built for random access patterns and multi-use orders which comprise most of the shipping and packing that are done as eCommerce takes off.
With those sunk costs though, warehouses are reluctant to change the model. The innovation that Voorhies and his team came up with, was that the logistics providers wouldn’t have to.
“We didn’t like the upfront investment, not just to install one but just to start a company to build those things,” said Voorhies. “We wanted something we could bootstrap ourselves and grow very organically and just see wins very very quickly. So we looked at those ASRS systems and said why don’t we build mobile robots to do this.”
In the beginning, the team at inVia played with different ways to build the robot.l first there was a robot that could carry several different objects and another that would be responsible for picking.
The form factor that the company eventually decided on was a movable puck shaped base with a scissor lift that can move a platform up and down. Attached to the back of the platform is a robotic arm that can extend forward and backward and has a suction pump attached to its end. The suction pump drags boxes onto a platform that are then taken to a pick and pack employee.
“We were originally going to grab individual product.s. Once we started talking to real warehouses more and more we realized that everyone stores everything in these boxes anyway,” said Voorhies. “And we said why don’t we make our lives way easier, why don’t we just grab those totes?”
Since bootstrapping that initial robot, inVia has gone on to raise $29 million in financing to support its vision. Most recently with a $20 million round which closed in July.
“E-commerce industry growth is driving the need for more warehouse automation to fulfill demand, and AI-driven robots can deliver that automation with the flexibility to scale across varied workflows. Our investment in inVia Robotics reflects our conviction in AI as a key enabler for the supply chain industry,” said Daniel Gwak, Co-Head, AI Investments at Point72 Ventures, the early stage investment firm formed by the famed hedge fund manager, Steven Cohen.
Given the pressures on shipping and logistics companies, it’s no surprise that the robotics and automation are becoming critically important strategic investments, or that venture capital is flooding int the market. In the past two months alone, robotics companies targeting warehouse and retail automation have raised nearly $70 million in new financing. They include the recent raised $17.7 million for the French startup Exotec Solutions and Bossa Nova’s $29 million round for its grocery store robots.
Then there are warehouse-focused robotics companies like Fetch Robotics, which traces its lineage back to Willow Garage and Locus Robotics, which is linked to the logistics services company Quiet Logistics.
“Funding in robotics has been incredible over the past several years, and for good reason,” said John Santagate, Research Director for Commercial Service Robotics at Research and Analysis Firm IDC, in a statement. “The growth in funding is a function of a market that has become accepting of the technology, a technology area that has matured to meet market demands, and vision of the future that must include flexible automation technology. Products must move faster and more efficiently through the warehouse today to keep up with consumer demand and autonomous mobile robots offer a cost-effective way to deploy automation to enable speed, efficiency, and flexibility.”
The team at inVia realized it wasn’t enough to sell the robots. To give warehouses a full sense of the potential cost savings they could have with inVia’s robots, they’d need to take a page from the software playbook. Rather than selling the equipment, they’d sell the work the robots were doing as a service.
“Customers will ask us how much the robots cost and that’s sort of irrelevant,” says Voorhies. “We don’t want customers to think about those things at all.”
Contracts between inVia and logistics companies are based on the unit of work done, Voorhies said. “We charge on the order line,” says Voorhies. “An order line is a single [stock keeping unit] that somebody would order regardless of quantity… We’re essentially charging them every time a robot has to bring a tote and present it in front of a person. The faster we’re able to do that and the less robots we can use to present an item the better our margins are.”
It may not sound like a huge change, but those kinds of efficiencies matter in warehouses, Voorhies said. “If you’re a person pushing a cart in a warehouse that cart can have 35 pallets on it. With us, that person is standing still, and they’re really not limited to a single cart. They are able to fill 70 orders at the same time rather than 55,” he said.
At Rakuten logistics, the deployment of inVia’s robots are already yielding returns, according to Michael Manzione, the chief executive officer of Rakuten Super Logistics.
“Really [robotics] being used in a fulfillment center is pretty new,” said Manzione in an interview. “We started looking at the product in late February and went live in late March.”
For Manzione, the big selling point was scaling the robots quickly, with no upfront cost. “The bottom line is ging to be effective when we see planning around the holiday season,” said Manzione. “We’re not planning on bringing in additional people, versus last year when we doubled our labor.”
As Voorhies notes, training a team to work effectively in a warehouse environment isn’t easy.
“The big problem is that it’s really hard to hire extra people to do this. In a warehouse there’s a dedicated core team that really kicks ass and they’re really happy with those pickers and they will be happy with what they get from whatever those people can sweat out in a shift,” Voorhies said. “Once you need to push your throughput beyond what your core team can do it’s hard to find people who can do that job well.”
Robotics-as-a-service is on the way and inVia Robotics is leading the charge The team at inVia Robotics didn’t start out looking to build a business that would create a new kind of model for selling robotics to the masses, but that may be exactly what they’ve done.
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Text
The team at inVia Robotics didn’t start out looking to build a business that would create a new kind of model for selling robotics to the masses, but that may be exactly what they’ve done.
After their graduation from the University of Southern California’s robotics program, Lior Alazary, Dan Parks, and Randolph Voorhies, were casting around for ideas that could get traction quickly.
“Our goal was to get something up and running that could make economic sense immediately,’ Voorhies, the company’s chief technology officer, said in an interview.
The key was to learn from the lessons of what the team had seen as the missteps of past robotics manufacturers.
Despite the early success of iRobot, consumer facing or collaborative robots that could operate alongside people had yet to gain traction in wider markets.
Willow Garage, the legendary company formed by some of the top names in the robotics industry had shuttered just as Voorhies and his compatriots were graduating, and Boston Dynamics, another of the biggest names in robotics research, was bought by Google around the same time — capping an six-month buying spree that saw the search giant acquire eight robotics companies.
“In the midst of all this we were looking around and we said, ‘God there were a lot of failed robotics companies!’ and we asked ourselves why did that happen?” Voorhies recalled. “A lot of the hardware companies that we’d seen, their plan was: step one build a really cool robot and step three: an app ecosystem will evolve and people will write apps and the robot will sell like crazy. And nobody had realized how to do step 2, which was commercialize the robot.”
So the three co-founders looked for ideas they could take to market quickly.
The thought was building a robot that could help with mobility and reaching for objects. “We built a six-degree-of-freedom arm with a mobile base,” Voorhies said.
However, the arm was tricky to build, components were expensive and there were too many variables in the environment for things to go wrong with the robot’s operations. Ultimately the team at inVia realized that the big successes in robotics were happening in controlled environments.
“We very quickly realized that the environment is too unpredictable and there were too many different kinds of things that we needed to do,” he said.
Parks then put together a white paper analyzing the different controlled environments where collaborative robots could be most easily deployed. The warehouse was the obvious choice.
Back in March of 2012 Amazon had come to the same conclusion and acquired Kiva Systems in a $775 million deal that brought Kiva’s army of robots to Amazon warehouses and distribution centers around the world.
“Dan put a white paper together for Lior and I,” Voorhies said, “and the thing really stuck out was eCommerce logistics. Floors tend to be concrete slabs; they’re very flat with very little grade, and in general people are picking things off a shelf and putting them somewhere else.”
With the idea in place, the team, which included technologists Voorhies and Parks, and Lazary, a serial entrepreneur who had already exited from two businesses, just needed to get a working prototype together.
Most warehouses and shipping facilities that weren’t Amazon were using automated storage and retrieval systems, Voorhies said. These big, automated systems that looked and worked like massive vending machines. But those systems, he said, involved a lot of sunk costs, and weren’t flexible or adaptable.
And those old systems weren’t built for random access patterns and multi-use orders which comprise most of the shipping and packing that are done as eCommerce takes off.
With those sunk costs though, warehouses are reluctant to change the model. The innovation that Voorhies and his team came up with, was that the logistics providers wouldn’t have to.
“We didn’t like the upfront investment, not just to install one but just to start a company to build those things,” said Voorhies. “We wanted something we could bootstrap ourselves and grow very organically and just see wins very very quickly. So we looked at those ASRS systems and said why don’t we build mobile robots to do this.”
In the beginning, the team at inVia played with different ways to build the robot.l first there was a robot that could carry several different objects and another that would be responsible for picking.
The form factor that the company eventually decided on was a movable puck shaped base with a scissor lift that can move a platform up and down. Attached to the back of the platform is a robotic arm that can extend forward and backward and has a suction pump attached to its end. The suction pump drags boxes onto a platform that are then taken to a pick and pack employee.
“We were originally going to grab individual product.s. Once we started talking to real warehouses more and more we realized that everyone stores everything in these boxes anyway,” said Voorhies. “And we said why don’t we make our lives way easier, why don’t we just grab those totes?”
Since bootstrapping that initial robot, inVia has gone on to raise $29 million in financing to support its vision. Most recently with a $20 million round which closed in July.
“E-commerce industry growth is driving the need for more warehouse automation to fulfill demand, and AI-driven robots can deliver that automation with the flexibility to scale across varied workflows. Our investment in inVia Robotics reflects our conviction in AI as a key enabler for the supply chain industry,” said Daniel Gwak, Co-Head, AI Investments at Point72 Ventures, the early stage investment firm formed by the famed hedge fund manager, Steven Cohen.
Given the pressures on shipping and logistics companies, it’s no surprise that the robotics and automation are becoming critically important strategic investments, or that venture capital is flooding int the market. In the past two months alone, robotics companies targeting warehouse and retail automation have raised nearly $70 million in new financing. They include the recent raised $17.7 million for the French startup Exotec Solutions and Bossa Nova’s $29 million round for its grocery store robots.
Then there are warehouse-focused robotics companies like Fetch Robotics, which traces its lineage back to Willow Garage and Locus Robotics, which is linked to the logistics services company Quiet Logistics.
“Funding in robotics has been incredible over the past several years, and for good reason,” said John Santagate, Research Director for Commercial Service Robotics at Research and Analysis Firm IDC, in a statement. “The growth in funding is a function of a market that has become accepting of the technology, a technology area that has matured to meet market demands, and vision of the future that must include flexible automation technology. Products must move faster and more efficiently through the warehouse today to keep up with consumer demand and autonomous mobile robots offer a cost-effective way to deploy automation to enable speed, efficiency, and flexibility.”
The team at inVia realized it wasn’t enough to sell the robots. To give warehouses a full sense of the potential cost savings they could have with inVia’s robots, they’d need to take a page from the software playbook. Rather than selling the equipment, they’d sell the work the robots were doing as a service.
“Customers will ask us how much the robots cost and that’s sort of irrelevant,” says Voorhies. “We don’t want customers to think about those things at all.”
Contracts between inVia and logistics companies are based on the unit of work done, Voorhies said. “We charge on the order line,” says Voorhies. “An order line is a single [stock keeping unit] that somebody would order regardless of quantity… We’re essentially charging them every time a robot has to bring a tote and present it in front of a person. The faster we’re able to do that and the less robots we can use to present an item the better our margins are.”
It may not sound like a huge change, but those kinds of efficiencies matter in warehouses, Voorhies said. “If you’re a person pushing a cart in a warehouse that cart can have 35 pallets on it. With us, that person is standing still, and they’re really not limited to a single cart. They are able to fill 70 orders at the same time rather than 55,” he said.
At Rakuten logistics, the deployment of inVia’s robots are already yielding returns, according to Michael Manzione, the chief executive officer of Rakuten Super Logistics.
“Really [robotics] being used in a fulfillment center is pretty new,” said Manzione in an interview. “We started looking at the product in late February and went live in late March.”
For Manzione, the big selling point was scaling the robots quickly, with no upfront cost. “The bottom line is ging to be effective when we see planning around the holiday season,” said Manzione. “We’re not planning on bringing in additional people, versus last year when we doubled our labor.”
As Voorhies notes, training a team to work effectively in a warehouse environment isn’t easy.
“The big problem is that it’s really hard to hire extra people to do this. In a warehouse there’s a dedicated core team that really kicks ass and they’re really happy with those pickers and they will be happy with what they get from whatever those people can sweat out in a shift,” Voorhies said. “Once you need to push your throughput beyond what your core team can do it’s hard to find people who can do that job well.”
Source TechCrunch https://ift.tt/2MXTLdh
Robotics-as-a-service is on the way and inVia Robotics is leading the charge – BerTTon The team at inVia Robotics didn’t start out looking to build a business that would create a new kind of model for selling robotics to the masses, but that may be exactly what they’ve done.
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Text
The team at inVia Robotics didn’t start out looking to build a business that would create a new kind of model for selling robotics to the masses, but that may be exactly what they’ve done.
After their graduation from the University of Southern California’s robotics program, Lior Alazary, Dan Parks, and Randolph Voorhies, were casting around for ideas that could get traction quickly.
“Our goal was to get something up and running that could make economic sense immediately,’ Voorhies, the company’s chief technology officer, said in an interview.
The key was to learn from the lessons of what the team had seen as the missteps of past robotics manufacturers.
Despite the early success of iRobot, consumer facing or collaborative robots that could operate alongside people had yet to gain traction in wider markets.
Willow Garage, the legendary company formed by some of the top names in the robotics industry had shuttered just as Voorhies and his compatriots were graduating, and Boston Dynamics, another of the biggest names in robotics research, was bought by Google around the same time — capping an six-month buying spree that saw the search giant acquire eight robotics companies.
“In the midst of all this we were looking around and we said, ‘God there were a lot of failed robotics companies!’ and we asked ourselves why did that happen?” Voorhies recalled. “A lot of the hardware companies that we’d seen, their plan was: step one build a really cool robot and step three: an app ecosystem will evolve and people will write apps and the robot will sell like crazy. And nobody had realized how to do step 2, which was commercialize the robot.”
So the three co-founders looked for ideas they could take to market quickly.
The thought was building a robot that could help with mobility and reaching for objects. “We built a six-degree-of-freedom arm with a mobile base,” Voorhies said.
However, the arm was tricky to build, components were expensive and there were too many variables in the environment for things to go wrong with the robot’s operations. Ultimately the team at inVia realized that the big successes in robotics were happening in controlled environments.
“We very quickly realized that the environment is too unpredictable and there were too many different kinds of things that we needed to do,” he said.
Parks then put together a white paper analyzing the different controlled environments where collaborative robots could be most easily deployed. The warehouse was the obvious choice.
Back in March of 2012 Amazon had come to the same conclusion and acquired Kiva Systems in a $775 million deal that brought Kiva’s army of robots to Amazon warehouses and distribution centers around the world.
“Dan put a white paper together for Lior and I,” Voorhies said, “and the thing really stuck out was eCommerce logistics. Floors tend to be concrete slabs; they’re very flat with very little grade, and in general people are picking things off a shelf and putting them somewhere else.”
With the idea in place, the team, which included technologists Voorhies and Parks, and Lazary, a serial entrepreneur who had already exited from two businesses, just needed to get a working prototype together.
Most warehouses and shipping facilities that weren’t Amazon were using automated storage and retrieval systems, Voorhies said. These big, automated systems that looked and worked like massive vending machines. But those systems, he said, involved a lot of sunk costs, and weren’t flexible or adaptable.
And those old systems weren’t built for random access patterns and multi-use orders which comprise most of the shipping and packing that are done as eCommerce takes off.
With those sunk costs though, warehouses are reluctant to change the model. The innovation that Voorhies and his team came up with, was that the logistics providers wouldn’t have to.
“We didn’t like the upfront investment, not just to install one but just to start a company to build those things,” said Voorhies. “We wanted something we could bootstrap ourselves and grow very organically and just see wins very very quickly. So we looked at those ASRS systems and said why don’t we build mobile robots to do this.”
In the beginning, the team at inVia played with different ways to build the robot.l first there was a robot that could carry several different objects and another that would be responsible for picking.
The form factor that the company eventually decided on was a movable puck shaped base with a scissor lift that can move a platform up and down. Attached to the back of the platform is a robotic arm that can extend forward and backward and has a suction pump attached to its end. The suction pump drags boxes onto a platform that are then taken to a pick and pack employee.
“We were originally going to grab individual product.s. Once we started talking to real warehouses more and more we realized that everyone stores everything in these boxes anyway,” said Voorhies. “And we said why don’t we make our lives way easier, why don’t we just grab those totes?”
Since bootstrapping that initial robot, inVia has gone on to raise $29 million in financing to support its vision. Most recently with a $20 million round which closed in July.
“E-commerce industry growth is driving the need for more warehouse automation to fulfill demand, and AI-driven robots can deliver that automation with the flexibility to scale across varied workflows. Our investment in inVia Robotics reflects our conviction in AI as a key enabler for the supply chain industry,” said Daniel Gwak, Co-Head, AI Investments at Point72 Ventures, the early stage investment firm formed by the famed hedge fund manager, Steven Cohen.
Given the pressures on shipping and logistics companies, it’s no surprise that the robotics and automation are becoming critically important strategic investments, or that venture capital is flooding int the market. In the past two months alone, robotics companies targeting warehouse and retail automation have raised nearly $70 million in new financing. They include the recent raised $17.7 million for the French startup Exotec Solutions and Bossa Nova’s $29 million round for its grocery store robots.
Then there are warehouse-focused robotics companies like Fetch Robotics, which traces its lineage back to Willow Garage and Locus Robotics, which is linked to the logistics services company Quiet Logistics.
“Funding in robotics has been incredible over the past several years, and for good reason,” said John Santagate, Research Director for Commercial Service Robotics at Research and Analysis Firm IDC, in a statement. “The growth in funding is a function of a market that has become accepting of the technology, a technology area that has matured to meet market demands, and vision of the future that must include flexible automation technology. Products must move faster and more efficiently through the warehouse today to keep up with consumer demand and autonomous mobile robots offer a cost-effective way to deploy automation to enable speed, efficiency, and flexibility.”
The team at inVia realized it wasn’t enough to sell the robots. To give warehouses a full sense of the potential cost savings they could have with inVia’s robots, they’d need to take a page from the software playbook. Rather than selling the equipment, they’d sell the work the robots were doing as a service.
“Customers will ask us how much the robots cost and that’s sort of irrelevant,” says Voorhies. “We don’t want customers to think about those things at all.”
Contracts between inVia and logistics companies are based on the unit of work done, Voorhies said. “We charge on the order line,” says Voorhies. “An order line is a single [stock keeping unit] that somebody would order regardless of quantity… We’re essentially charging them every time a robot has to bring a tote and present it in front of a person. The faster we’re able to do that and the less robots we can use to present an item the better our margins are.”
It may not sound like a huge change, but those kinds of efficiencies matter in warehouses, Voorhies said. “If you’re a person pushing a cart in a warehouse that cart can have 35 pallets on it. With us, that person is standing still, and they’re really not limited to a single cart. They are able to fill 70 orders at the same time rather than 55,” he said.
At Rakuten logistics, the deployment of inVia’s robots are already yielding returns, according to Michael Manzione, the chief executive officer of Rakuten Super Logistics.
“Really [robotics] being used in a fulfillment center is pretty new,” said Manzione in an interview. “We started looking at the product in late February and went live in late March.”
For Manzione, the big selling point was scaling the robots quickly, with no upfront cost. “The bottom line is ging to be effective when we see planning around the holiday season,” said Manzione. “We’re not planning on bringing in additional people, versus last year when we doubled our labor.”
As Voorhies notes, training a team to work effectively in a warehouse environment isn’t easy.
“The big problem is that it’s really hard to hire extra people to do this. In a warehouse there’s a dedicated core team that really kicks ass and they’re really happy with those pickers and they will be happy with what they get from whatever those people can sweat out in a shift,” Voorhies said. “Once you need to push your throughput beyond what your core team can do it’s hard to find people who can do that job well.”
Robotics-as-a-service is on the way and inVia Robotics is leading the charge The team at inVia Robotics didn’t start out looking to build a business that would create a new kind of model for selling robotics to the masses, but that may be exactly what they’ve done.
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The Space to Do More with Your Team
Throughout the years, great thinkers from Charles Darwin to Michael Jordan (yes, that Michael Jordan), have spoken eloquently of the virtues of teamwork. Even Steve Jobs, a man famous for his single-minded vision, once said “Great things in business are never done by one person; they’re done by a team of people.”
Despite this lofty rhetoric, however, business teams often struggle from a lack of commitment, communication, and purpose. All of which begs the question:
If teamwork is so great, why is working in a team so hard?
What’s wrong with teams today?
Brooks’ Law: Adding more people to a late software project makes it later.
In his groundbreaking book, The Mythical Man-Month: Essays on Software Engineering, author Fred Brooks observed that adding members to a team led to additional communication and coordination overhead, as the lines of connection and responsibility increased. This effect was so pronounced that it became known as Brooks’ Law: Adding more people to a late software project makes it later.
Although Brooks’ focus was on software development, his ‘law’ holds true for any group working toward a common goal: As teams grow in size, it becomes increasingly difficult to keep everyone on the same page. Emails may go unnoticed, announcements may be overlooked, and it can be almost impossible to schedule full team meetings. And as transparency between team members breaks down, opportunities for real innovation and partnership are missed.
Teams that are not operating at their most efficient and collaborative level contribute to a huge loss in productivity, missed revenue opportunities, and a decrease in customer satisfaction. As a result, the entire company suffers.
What if there was a way for teams to share, learn, and work together more efficiently?
Welcome to Spaces in Evernote Business
To help teams see the bigger picture and keep everyone in the loop, we’ve introduced an exciting new feature to Evernote Business, called Spaces. By changing the way people interact with notes and notebooks, spaces redefine how productive teams share and access information, and get things done.
A space is a shared, central hub for all the information your team needs to turn ideas into action and move projects forward. You can create a space for a project, team, or topic, and fill it with notes, notebooks, documents, PDFs, images, audio… the list goes on. Invite anyone in your Evernote Business account to join the space to give them access to everything that’s in there. As a home for all your team’s work, your spaces get everyone on the same page. The information the whole team needs is easily accessible and always at everyone’s fingertips.
In developing Spaces for Evernote Business, we’ve identified the following five pain points that are common to many teams. By addressing and resolving each of them, Spaces allows teams to work better together, and finally reach their full potential.
1. Addressing “Information Overload”
Until the turn of the 20th Century, human knowledge doubled roughly every 100 years, according to author Buckminster Fuller. After 1900, however, what had been a linear expression changed to an exponential one. As a result, by 2025, the sum total of all human knowledge will be doubling every day.
Fuller called this the “Knowledge Doubling Curve.”
If you think that this is merely an intellectual exercise, think again; it actually has huge, real-world implications. IDC estimates that today’s knowledge workers spend an average of 2.5 hours every day simply searching for the information they need. That’s time spent not doing actual work!
Spaces help to tame this exponential growth by giving you a central location for all the information your team needs to get the job done. When you save everything in a space—including links, documents, images, and PDFs—you always know exactly where to find what you’re looking for; no more searching for files scattered across team members’ individual computers, corporate servers, and ‘the cloud.’ You can also put Evernote’s powerful search functionality to good use, drilling down to pinpoint the exact content you need.
2. Preserving institutional knowledge
It’s a fact of corporate life that most employees will eventually move on, as workers are more likely than ever to hop from job to job.
When employees leave your company, they take their knowledge with them. You can replace them, but eventually the day comes when no one can remember what lessons were learned from that campaign three years ago—because no one who worked on it is still with the company!
But when that knowledge is preserved in a space, you don’t have to worry. Since everything that is relevant to a project or team is shared with everyone who needs to see it, no information is lost.
When you complete a project, collect the team’s observations and ‘lessons learned,’ and save them in the space. Refer back to them later to avoid repeating past mistakes or to see what the team did right. You can also bring new hires up to speed in an instant with a single invite.
Employees come and go. But saving their notes in a space in Evernote Business means their knowledge doesn’t have to walk out the door with them.
3. Avoiding duplicate work
As the saying goes, “The early bird gets the worm.” There is enormous incentive today for companies to innovate at speed, to get their products to market before their competitors. But as teams move quickly to achieve this goal, organizational protocols can suffer—and transparency is often the first casualty.
One of the many downsides to this ‘need for speed’ is the danger that internal teams will become so unmoored from each other that they end up duplicating the work of others. Even within a single team, members may be working on a project, oblivious to the fact that a colleague is working on the same project!
Understandably, this duplication wastes time that could otherwise be used to generate new ideas and knowledge. The resulting loss of productivity is a serious cost to the business; IDC says, “An enterprise employing 1,000 knowledge workers wastes $5 million per year because employees spend too much time duplicating information that already exists within the enterprise.”
With Evernote Business, the “What’s new” and “Pinned notes” sections in a space help every member see exactly what the team is working on—and what’s most important. And the Space Directory gives everyone in the company visibility into what projects are being worked on at any time. This helps prevent duplication of work, improves productivity, and keeps the whole company aligned.
4. Working seamlessly wherever they are
One of the most significant business developments of recent years is the growing trend toward remote work. Thanks in part to faster internet speeds and the desire for a better work-life blend, more people than ever are working outside the traditional office; in fact, companies like GitLab, Buffer, and Zapier have 100% remote workforces.
Spaces in Evernote Business let team members stay connected wherever they go. Since Evernote Business syncs automatically across all your devices, everyone always sees the most up-to-date information in a space so vital information doesn’t go overlooked.
Here’s one example: When a salesperson on the road adds a new customer order to a space, every member of the space sees it in their “What’s new” section: your billing department back in the office, your warehouse team in the next state, and even your financial analyst working from home. It all happens in the blink of an eye.
With your team’s information in a space in Evernote Business, you’ll never miss a step.
5. Enhancing workflows
You’re probably already familiar with the acronym BYOB (Bring Your Own Bottle/Beer). In business, a recent trend has been BYOD (Bring Your Own Device). But now, business culture is moving toward BYOA: Bring Your Own App.
Different team members have their own ways of working, and their own favorite tools to get the job done. Increasingly, companies are finding it’s more effective to let employees find and use the apps they love than to try and police them. But information is lost and collaboration suffers when teams need to constantly go back and forth between apps, products, and documents. For BYOA to work, tools must be versatile and flexible enough to suit any team.
Evernote Business enhances your existing workflow by integrating with the apps you love, such as Salesforce, Slack, and Google Suite—as well as devices such as Apple Watch and Amazon Echo. Save information from any of these tools directly into Evernote Business, then move them to a space to share your insights with the whole team.
We’ll have more to say on each of these individual pain points in the weeks to come. For now, sign up for a free 30-day trial of Evernote Business and see how Spaces can empower your team do its very best work.
from Evernote Blog http://ift.tt/2FDQmg4 via IFTTT
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Smarter Career Choices #3: Solve for the Global Maxima!
Today, a simple lesson that so many of us miss at great peril. In fact in your role, at this very moment, your company is making a mistake in terms of how it values your impact on the business.
The lesson is about the limitation of optimizing for a local maxima, usually in a silo.
We are going to internalize this lesson by learning from Microsoft. It is a company I love (am typing this on my beloved ThinkPad X1 Carbon Gen 5, using Windows Live Writer blogging software!). I bumped into the lesson thanks to their NFL sponsorship.
If you were watching the Oakland Raiders beating the hapless New York Giants (so sad about Eli) this past Sunday, you surely saw a scene like this one:
Quarterback Geno Smith using his Microsoft Surface tablet to figure out how he added two more fumbles to this career total of 43. Or, maybe it was him replaying the 360 degrees view of the three times he was sacked during the game.
The Surface tablet is everywhere in an NFL game. Microsoft paid $400 million for four years for the rights, and just renewed the deal for another year (for an as yet undisclosed sum).
For all this expense, you'll see players and coaches using them during the game (as above). The Surface branding also gets prominent placement on the sidelines – on benches, on movable trollies and more. It is all quite prominent.
Here’s one more example: Beast mode!
I adore Mr. Lynch’s passion. Oh, and did you notice the Surface branding?
Now, let’s talk analytics and accountability.
NFL ratings are down, but an average game still gets between 15 m – 20 m viewers. That is a lot of pretty locked-in attention, very hard to get anywhere these days.
The question for us, Occam’s Razor readers, is… What does the Surface Marketing team get for all this money?
If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else.
First one will be Reach. The Surface team is likely measuring it with deep granularity (by individual games, geo, days, times of days, and a lot more). I’m confident that their analysis will show they are getting great Reach.
The team will rightly be congratulating itself on this success.
Next on the list, having spent enough of my life with TV buyers, I can comfortably say that the Surface team is also expending copious amounts of effort measuring one or more dimensions of Brand Lift metric. Ad Recall, Brand Interest, Favorability, Consideration etc.
Brand Lift is most frequently measured using surveys.
Given the number of times Microsoft Surface, or its branded presence, shows up in a game (52 times in my count in the OAK – NYC game), I believe the Surface team is getting very positive reads from its post NFL ad-exposure surveys.
After 52 times most people would recall the ad, surely answer the survey with some interest in the brand, and everyone (except Coach Belichick) seems to like using the tablets, a favorability that will surely transfer to a whole lot of viewers.
This would, indeed should, result in more congratulations in the Surface team.
The two-step approach above reflects the most common approach Marketers, and their Agencies, use to measure success. Did we reach a large audience? Do they remember anything?
The answers to these two questions power job promotions, bonuses and agency contract renewals with higher fees.
I believe this is necessary, but not sufficient.
I believe this approach optimizes for a local maxima (the media buying bubble) and does not create the necessary incentives to solve for the global maxima (short or long-term business success).
Let me illuminate this gap.
Here’s the global maxima question: How many Surface tablets have been sold due to this near-blanket coverage in NFL games via precious undivided attention?
That was the question that crossed my mind during Sunday’s game.
I had one data point handy.
According to TripIt I’ve visited 156 cities across 32 countries in the last few years. During these trips, meetings and meetups, I've never seen a Microsoft Surface tablet in the wild. Not one.
That’s not completely true. I have seen one frequently. The one I bought for my dad four years ago.
One data point does not a story make.
To assess a more complete answer, we turn to our trusty search engine Bing…
The picture above starts 12 months after Surface inked the $400 million NFL contract. The Surface's share of shipments is so small, it does not even show up in a graph.
Not being content with just one view of success, I tried other sources.
The data from IDC, shows no meaningful Surface anything. Statcounter provides an interesting view as it measures actual use the Surface when accessing the two million websites that use Statcounter. Surface is at 0.29% share.
This is a bit hyperbolic, but in the grand scheme of things… No one is buying a Surface.
Local maxima view of success: The Surface team’s NFL contract is a smashing success. The team is getting great Reach and great Brand Lift. Contract with NFL renewed for another 12 months.
Global maxima view of success: Microsoft is losing.
[Key caveat: The data Statista and IDC provide capture shipments. It is possible that the Surface is being sold directly in a way that neither of these two sources would capture those sales. Perhaps some kind of B2B sales. To overcome this possible issue I’ve used the Statcounter data to capture usage. Still, there is a possible scenario where none, or not enough, of the Surfaces sold visit those two million sites.]
Sadly, Microsoft is not alone in this local maxima focus. Most companies function in a similar manner. Yours. Mine. Other people’s. Our collective mistake is that we don’t think critically enough about what we really are solving for. Our company’s mistake is the incentive structure they put in place (which almost always rewards the local maxima).
Let me give you two examples of this sad local maxima obsession that crossed my desk just this morning. All in the space of one hour.
Local – Global Maxima Example 2: Gap Inc..
A report has been published on The Age of Social Influence. Its goal is to aggressively recommend the strategy of marketing via Social Influencers. Here’s the publishing company’s intro of themselves: “We are a powerful data intelligence tool that combines the knowledge and insights you need to deliver a successful celebrity and social influencer marketing strategy.”
Their claims of this wonderful Social Influencer strategy is based on a survey of 270 respondents. 270. It seems like an oddly tiny choice by a powerful data intelligence tool company (PDITC).
They have all kinds of numbers from the 270 survey sample showing glory.
The very first example in the report of a brand winning hugely with a Social Influencer strategy is Gap.
Here’s a screenshot from the report…
While we all love Cher, seriously she is special, this is a classic local maxima let’s only look at what will make us look good to pimp stuff we want to strategy.
What would be a global maxima if you are going to use a company as a poster child?
Here’s Gap’s financial performance over the last five years…
Gap Inc. has been struggling for years, flirting with financial disaster recently in every facet of its business.
I invite you to explore other financial data on the eMarketer Retail website. Look at Revenue, Earnings, Margins, Employment… Everything is super sad. For an additional valuable lesson, click on Digital as well. It shows the social performance of Gap (illustrating even the local maxima is quite suspect).
I dearly wish the Gap survives, they make good quality clothes.
I also wish that the powerful data intelligence tool company would have chosen to focus on looking at the global maxima success before using Gap, and the other examples in their 40 page report. That would have made their drum banging for Social Influencers more persuasive. It would also have resulted in fewer clients of powerful data intelligence tool company shuttled in the direction of spending money on something that mostly likely will not produce any business results.
Local – Global Maxima Example 3: Amazon
A celebration was shared with me for 31 custom gifs created by Giphy for the up and coming retailer Amazon.
Here’s a non constantly looped, to ensure you’re not annoyed, sample…
The celebration was based on the fact that the total view count for these 31 custom gifs was 31 million.
[Sidebar: Always, always, always be suspicious of numbers that are that clean. 31 gifs being viewed a clean 31 million times is cosmically impossible. Seek the faq page to understand how views are measured. Identify that there is no clarity. Now, be even more suspicious.]
I’m afraid in my book views don’t even count as a local maxima. Even if they are in yours, I hope you’ll agree they are a million miles away from a global maxima.
I wanted to share this example from Amazon because you can’t use the global maxima of overall business success I’ve used above. Even if Jeff Bezos goes around hitting people with feather dusters, Amazon will keep selling more and more products. They have already reached perpetual motion.
What do you do when it is difficult to identify the global maxima from a super-tactical animated 31 gifs with 31 million views effort?
Try to move four steps up from wherever you are. Global maxima lite.
In this case, here’s a great start: % of Users who shared the gif who are not current Amazon customers.
So much more insightful than Views, right?
We are shooting for a deeper brand connection, by an audience that holds business value for us. Sure these people are annoying their friends, but hey at least as Amazon we can remarket to them – and friends (!) – and convert them to Prime customers!
I’m sure you can think of others that are five, six and eight steps above Views. (Share them in comments, and earn admiration.)
It does not always have to be revenue or profit. But, please don’t pop the champagne on views, impressions and other such primitive signals of nothingness.
On the topic of measurement, let’s go back to Microsoft and brainstorm some strategies for their unique use case.
What should Microsoft have measured?
Purely as an academic exercise I’m leaving aside the possibility that the Surface is simply not a good tablet. That would certainly impact sales – marketing or no marketing. But, since Microsoft went back for year five, it is safe to assume at least they believe it is a good tablet.
Ok? It is a good tablet.
Again as an academic exercise I’m going to ignore the four year horizon. There is no question that at the end of year two Microsoft had overwhelming proof from a multitude of data points that the NFL contract was not selling any Surfaces. They did not need Big Data or Artificial Intelligence to come to that conclusion. If they could not get out of the contract, at the end of year two a better use of $100 mil spend per year would have been to change the covers on the Surfaces to Xbox green, and change the numerous printed brand opportunities on the sidelines to Xbox as well. A great selling product, with a much bigger overlap with the NFL audience than the Surface.
Ok? We are not looking after year two.
During the first and second year, what could we have measured as Microsoft if we wanted to do better than the local maxima? Better than Reach and Brand Lift metrics?
Let me plant three ideas (please add yours via comments).
An enhanced survey would be a good start. Along with measuring ad recall etc., they could also ask how likely are you to choose the Surface over the iPad as your next tablet?
It is a tougher question than do you remember the ad or what tablets can you name. It is going head to head with the thing people usually say when they mean tablet. And, you are looking for switching. A strong behavior shift, a harder yes to get when I’ve done surveys. All this brand exposure, if its working, should shift that key intent signal.
Really easy to do. And, you can easily get thousands upon thousands of responses – you don’t have to settle for 270. It would have given the Marketing team a leading indicator that no one is going to buy the Surface as a result of the NFL partnership. The signal could have been received even a couple months in, and certainly by the end of year one.
Time series correlations would have been a great start right after the first week of the contract. How many people are visiting the Surface website on Sundays? Is that materially significant compared to weeks prior or weeks where there were not as many games? Was there an improvement on Sundays in digital sales? How about retail sales on Mondays?
This is simple stuff. Even visits to the site would have been a nice low level signal.
As the season went on, we could look for test and control opportunities. The NFL always has blackouts in cities/states where the stadiums don’t have enough attendance. This past weekend it was in two states, complete blackout of free broadcast games. Is there a difference in site visits, online conversion rates, offline sales, between states that had one game broadcast on Sunday, two games broadcast on Sunday and no games broadcast on Sunday?
A little more complicated. The site stuff is easy to segment. For store sales Microsoft could easily get data from its stores in malls, and likely also from retailers like Best Buy with a little arm twisting. This data would have shows Microsoft, a few months in, that the global maxima might not be reached.
If you don’t have this type of ubiquity, Matched Market tests are also fabulous in these cases to discern if a specific marketing strategy is having a business impact.
Three ideas that I hope will spark many more in your mind when you shoot to measure the global maxima.
I want to briefly touch on one refrain I often hear about these long term efforts, or short term efforts that are not working but are looking at a longer horizon: So what if the results are not there. This is a long term brand building play, Apple did not become a beloved brand in one year.
There is a kernel of truth there, brand building take time. There is a kernel of BS there as well, Apple is Apple primary because of its innovative products.
Let’s not talk about Microsoft in context of the above statement as even if we assume there was some long term brand building happening, it did not translate into business success.
When you hear a statement like that, after you launch a new underwear, cooking range, VR headset or whatever… Obsessively measure more than the local maxima to discern signals in the short term that illustrate that the long term brand building play is not just an excuse to flush a lot of money. Both the Gap and Amazon examples have ideas to inspire you.
Or consider that even your long term brand building play, in the short term should cause you to take noticeable amounts of market share. It won’t be 80% in the short term, but neither is that statement a reason to spend more money if all you got is 5% in year one and 10% in year two.
Don’t settle for opinion.
Use data.
You have data.
Bonus: The real winner of the Microsoft NFL contract?
The NFL of course.
Microsoft makes great hardware. To make it work for the NFL, Microsoft surely wrote lots of custom software for the NFL’s specific use cases. Microsoft likely invested in tens of millions of dollars of camera equipment, wifi/networking upgrades in every stadium, deployed a small army of Microsoft employees to do on-site tech support before, during and after the games in every single stadium. And, more and more and more.
The NFL should be paying Microsoft $110 million a year to upgrade the ability of its coaches, players and teams to have access to this state of the art technology to compete more effectively every Thursday, Sunday and Monday!
The NFL is slated to make $14 billion in 2017, they can surely afford to give $110 mil a year to Microsoft.
Back to the real world… Even when you measure short term success, please do not be satisfied with a local maxima. Even in the short term you can measure something better. On the long term, you have all the elements you need… Definitely measure the global maxima!
Do this because it is the right and smart thing to do for your company. But, a tiny bit, do it because in my experience (across the world) global maxima solvers progress exponentially faster in their career. Turns out, delivering business results matters. :)
As always, it is your turn now.
Do you have a suggestion for what Microsoft or Gap or Amazon should measure as their global maxima? If you’ve been successful getting your CEO to focus on the global maxima, what approach really worked? If you were the role of the Chief Scientist of powerful data intelligence tool company, how would you measure the impact of Social Influencers in a more intelligent manner?
Please add your powerful ideas, brilliant critique and innovative strategies in comments below. I look forward to hearing from you.
Thank you.
Smarter Career Choices #3: Solve for the Global Maxima! is a post from: Occam's Razor by Avinash Kaushik
from Occam's Razor by Avinash Kaushik http://ift.tt/2A6kjCA #Digital #Analytics #Website
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Smarter Career Choices #3: Solve for the Global Maxima!
Today, a simple lesson that so many of us miss at great peril. In fact in your role, at this very moment, your company is making a mistake in terms of how it values your impact on the business.
The lesson is about the limitation of optimizing for a local maxima, usually in a silo.
We are going to internalize this lesson by learning from Microsoft. It is a company I love (am typing this on my beloved ThinkPad X1 Carbon Gen 5, using Windows Live Writer blogging software!). I bumped into the lesson thanks to their NFL sponsorship.
If you were watching the Oakland Raiders beating the hapless New York Giants (so sad about Eli) this past Sunday, you surely saw a scene like this one:
Quarterback Geno Smith using his Microsoft Surface tablet to figure out how he added two more fumbles to this career total of 43. Or, maybe it was him replaying the 360 degrees view of the three times he was sacked during the game.
The Surface tablet is everywhere in an NFL game. Microsoft paid $400 million for four years for the rights, and just renewed the deal for another year (for an as yet undisclosed sum).
For all this expense, you'll see players and coaches using them during the game (as above). The Surface branding also gets prominent placement on the sidelines – on benches, on movable trollies and more. It is all quite prominent.
Here’s one more example: Beast mode!
I adore Mr. Lynch’s passion. Oh, and did you notice the Surface branding?
Now, let’s talk analytics and accountability.
NFL ratings are down, but an average game still gets between 15 m – 20 m viewers. That is a lot of pretty locked-in attention, very hard to get anywhere these days.
The question for us, Occam’s Razor readers, is… What does the Surface Marketing team get for all this money?
If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else.
First one will be Reach. The Surface team is likely measuring it with deep granularity (by individual games, geo, days, times of days, and a lot more). I’m confident that their analysis will show they are getting great Reach.
The team will rightly be congratulating itself on this success.
Next on the list, having spent enough of my life with TV buyers, I can comfortably say that the Surface team is also expending copious amounts of effort measuring one or more dimensions of Brand Lift metric. Ad Recall, Brand Interest, Favorability, Consideration etc.
Brand Lift is most frequently measured using surveys.
Given the number of times Microsoft Surface, or its branded presence, shows up in a game (52 times in my count in the OAK – NYC game), I believe the Surface team is getting very positive reads from its post NFL ad-exposure surveys.
After 52 times most people would recall the ad, surely answer the survey with some interest in the brand, and everyone (except Coach Belichick) seems to like using the tablets, a favorability that will surely transfer to a whole lot of viewers.
This would, indeed should, result in more congratulations in the Surface team.
The two-step approach above reflects the most common approach Marketers, and their Agencies, use to measure success. Did we reach a large audience? Do they remember anything?
The answers to these two questions power job promotions, bonuses and agency contract renewals with higher fees.
I believe this is necessary, but not sufficient.
I believe this approach optimizes for a local maxima (the media buying bubble) and does not create the necessary incentives to solve for the global maxima (short or long-term business success).
Let me illuminate this gap.
Here’s the global maxima question: How many Surface tablets have been sold due to this near-blanket coverage in NFL games via precious undivided attention?
That was the question that crossed my mind during Sunday’s game.
I had one data point handy.
According to TripIt I’ve visited 156 cities across 32 countries in the last few years. During these trips, meetings and meetups, I've never seen a Microsoft Surface tablet in the wild. Not one.
That’s not completely true. I have seen one frequently. The one I bought for my dad four years ago.
One data point does not a story make.
To assess a more complete answer, we turn to our trusty search engine Bing…
The picture above starts 12 months after Surface inked the $400 million NFL contract. The Surface's share of shipments is so small, it does not even show up in a graph.
Not being content with just one view of success, I tried other sources.
The data from IDC, shows no meaningful Surface anything. Statcounter provides an interesting view as it measures actual use the Surface when accessing the two million websites that use Statcounter. Surface is at 0.29% share.
This is a bit hyperbolic, but in the grand scheme of things… No one is buying a Surface.
Local maxima view of success: The Surface team’s NFL contract is a smashing success. The team is getting great Reach and great Brand Lift. Contract with NFL renewed for another 12 months.
Global maxima view of success: Microsoft is losing.
[Key caveat: The data Statista and IDC provide capture shipments. It is possible that the Surface is being sold directly in a way that neither of these two sources would capture those sales. Perhaps some kind of B2B sales. To overcome this possible issue I’ve used the Statcounter data to capture usage. Still, there is a possible scenario where none, or not enough, of the Surfaces sold visit those two million sites.]
Sadly, Microsoft is not alone in this local maxima focus. Most companies function in a similar manner. Yours. Mine. Other people’s. Our collective mistake is that we don’t think critically enough about what we really are solving for. Our company’s mistake is the incentive structure they put in place (which almost always rewards the local maxima).
Let me give you two examples of this sad local maxima obsession that crossed my desk just this morning. All in the space of one hour.
Local – Global Maxima Example 2: Gap Inc..
A report has been published on The Age of Social Influence. Its goal is to aggressively recommend the strategy of marketing via Social Influencers. Here’s the publishing company’s intro of themselves: “We are a powerful data intelligence tool that combines the knowledge and insights you need to deliver a successful celebrity and social influencer marketing strategy.”
Their claims of this wonderful Social Influencer strategy is based on a survey of 270 respondents. 270. It seems like an oddly tiny choice by a powerful data intelligence tool company (PDITC).
They have all kinds of numbers from the 270 survey sample showing glory.
The very first example in the report of a brand winning hugely with a Social Influencer strategy is Gap.
Here’s a screenshot from the report…
While we all love Cher, seriously she is special, this is a classic local maxima let’s only look at what will make us look good to pimp stuff we want to strategy.
What would be a global maxima if you are going to use a company as a poster child?
Here’s Gap’s financial performance over the last five years…
Gap Inc. has been struggling for years, flirting with financial disaster recently in every facet of its business.
I invite you to explore other financial data on the eMarketer Retail website. Look at Revenue, Earnings, Margins, Employment… Everything is super sad. For an additional valuable lesson, click on Digital as well. It shows the social performance of Gap (illustrating even the local maxima is quite suspect).
I dearly wish the Gap survives, they make good quality clothes.
I also wish that the powerful data intelligence tool company would have chosen to focus on looking at the global maxima success before using Gap, and the other examples in their 40 page report. That would have made their drum banging for Social Influencers more persuasive. It would also have resulted in fewer clients of powerful data intelligence tool company shuttled in the direction of spending money on something that mostly likely will not produce any business results.
Local – Global Maxima Example 3: Amazon
A celebration was shared with me for 31 custom gifs created by Giphy for the up and coming retailer Amazon.
Here’s a non constantly looped, to ensure you’re not annoyed, sample…
The celebration was based on the fact that the total view count for these 31 custom gifs was 31 million.
[Sidebar: Always, always, always be suspicious of numbers that are that clean. 31 gifs being viewed a clean 31 million times is cosmically impossible. Seek the faq page to understand how views are measured. Identify that there is no clarity. Now, be even more suspicious.]
I’m afraid in my book views don’t even count as a local maxima. Even if they are in yours, I hope you’ll agree they are a million miles away from a global maxima.
I wanted to share this example from Amazon because you can’t use the global maxima of overall business success I’ve used above. Even if Jeff Bezos goes around hitting people with feather dusters, Amazon will keep selling more and more products. They have already reached perpetual motion.
What do you do when it is difficult to identify the global maxima from a super-tactical animated 31 gifs with 31 million views effort?
Try to move four steps up from wherever you are. Global maxima lite.
In this case, here’s a great start: % of Users who shared the gif who are not current Amazon customers.
So much more insightful than Views, right?
We are shooting for a deeper brand connection, by an audience that holds business value for us. Sure these people are annoying their friends, but hey at least as Amazon we can remarket to them – and friends (!) – and convert them to Prime customers!
I’m sure you can think of others that are five, six and eight steps above Views. (Share them in comments, and earn admiration.)
It does not always have to be revenue or profit. But, please don’t pop the champagne on views, impressions and other such primitive signals of nothingness.
On the topic of measurement, let’s go back to Microsoft and brainstorm some strategies for their unique use case.
What should Microsoft have measured?
Purely as an academic exercise I’m leaving aside the possibility that the Surface is simply not a good tablet. That would certainly impact sales – marketing or no marketing. But, since Microsoft went back for year five, it is safe to assume at least they believe it is a good tablet.
Ok? It is a good tablet.
Again as an academic exercise I’m going to ignore the four year horizon. There is no question that at the end of year two Microsoft had overwhelming proof from a multitude of data points that the NFL contract was not selling any Surfaces. They did not need Big Data or Artificial Intelligence to come to that conclusion. If they could not get out of the contract, at the end of year two a better use of $100 mil spend per year would have been to change the covers on the Surfaces to Xbox green, and change the numerous printed brand opportunities on the sidelines to Xbox as well. A great selling product, with a much bigger overlap with the NFL audience than the Surface.
Ok? We are not looking after year two.
During the first and second year, what could we have measured as Microsoft if we wanted to do better than the local maxima? Better than Reach and Brand Lift metrics?
Let me plant three ideas (please add yours via comments).
An enhanced survey would be a good start. Along with measuring ad recall etc., they could also ask how likely are you to choose the Surface over the iPad as your next tablet?
It is a tougher question than do you remember the ad or what tablets can you name. It is going head to head with the thing people usually say when they mean tablet. And, you are looking for switching. A strong behavior shift, a harder yes to get when I’ve done surveys. All this brand exposure, if its working, should shift that key intent signal.
Really easy to do. And, you can easily get thousands upon thousands of responses – you don’t have to settle for 270. It would have given the Marketing team a leading indicator that no one is going to buy the Surface as a result of the NFL partnership. The signal could have been received even a couple months in, and certainly by the end of year one.
Time series correlations would have been a great start right after the first week of the contract. How many people are visiting the Surface website on Sundays? Is that materially significant compared to weeks prior or weeks where there were not as many games? Was there an improvement on Sundays in digital sales? How about retail sales on Mondays?
This is simple stuff. Even visits to the site would have been a nice low level signal.
As the season went on, we could look for test and control opportunities. The NFL always has blackouts in cities/states where the stadiums don’t have enough attendance. This past weekend it was in two states, complete blackout of free broadcast games. Is there a difference in site visits, online conversion rates, offline sales, between states that had one game broadcast on Sunday, two games broadcast on Sunday and no games broadcast on Sunday?
A little more complicated. The site stuff is easy to segment. For store sales Microsoft could easily get data from its stores in malls, and likely also from retailers like Best Buy with a little arm twisting. This data would have shows Microsoft, a few months in, that the global maxima might not be reached.
If you don’t have this type of ubiquity, Matched Market tests are also fabulous in these cases to discern if a specific marketing strategy is having a business impact.
Three ideas that I hope will spark many more in your mind when you shoot to measure the global maxima.
I want to briefly touch on one refrain I often hear about these long term efforts, or short term efforts that are not working but are looking at a longer horizon: So what if the results are not there. This is a long term brand building play, Apple did not become a beloved brand in one year.
There is a kernel of truth there, brand building take time. There is a kernel of BS there as well, Apple is Apple primary because of its innovative products.
Let’s not talk about Microsoft in context of the above statement as even if we assume there was some long term brand building happening, it did not translate into business success.
When you hear a statement like that, after you launch a new underwear, cooking range, VR headset or whatever… Obsessively measure more than the local maxima to discern signals in the short term that illustrate that the long term brand building play is not just an excuse to flush a lot of money. Both the Gap and Amazon examples have ideas to inspire you.
Or consider that even your long term brand building play, in the short term should cause you to take noticeable amounts of market share. It won’t be 80% in the short term, but neither is that statement a reason to spend more money if all you got is 5% in year one and 10% in year two.
Don’t settle for opinion.
Use data.
You have data.
Bonus: The real winner of the Microsoft NFL contract?
The NFL of course.
Microsoft makes great hardware. To make it work for the NFL, Microsoft surely wrote lots of custom software for the NFL’s specific use cases. Microsoft likely invested in tens of millions of dollars of camera equipment, wifi/networking upgrades in every stadium, deployed a small army of Microsoft employees to do on-site tech support before, during and after the games in every single stadium. And, more and more and more.
The NFL should be paying Microsoft $110 million a year to upgrade the ability of its coaches, players and teams to have access to this state of the art technology to compete more effectively every Thursday, Sunday and Monday!
The NFL is slated to make $14 billion in 2017, they can surely afford to give $110 mil a year to Microsoft.
Back to the real world… Even when you measure short term success, please do not be satisfied with a local maxima. Even in the short term you can measure something better. On the long term, you have all the elements you need… Definitely measure the global maxima!
Do this because it is the right and smart thing to do for your company. But, a tiny bit, do it because in my experience (across the world) global maxima solvers progress exponentially faster in their career. Turns out, delivering business results matters. :)
As always, it is your turn now.
Do you have a suggestion for what Microsoft or Gap or Amazon should measure as their global maxima? If you’ve been successful getting your CEO to focus on the global maxima, what approach really worked? If you were the role of the Chief Scientist of powerful data intelligence tool company, how would you measure the impact of Social Influencers in a more intelligent manner?
Please add your powerful ideas, brilliant critique and innovative strategies in comments below. I look forward to hearing from you.
Thank you.
Smarter Career Choices #3: Solve for the Global Maxima! is a post from: Occam's Razor by Avinash Kaushik
from SEO Tips https://www.kaushik.net/avinash/smarter-career-choices-solve-for-global-maxima/
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Content Marketing Roadmap: The B2B Buyer’s Journey
I am sure you’ve heard this a million times. Content is king.
Most businesses have realized the importance of having content at the core of their business.
Content marketing is not a fad, it’s here to stay.
The internet and social networks have completely changed the sales process. The modern buyer has access to more information than ever before. For example:
90% of customer buying decisions start online (Forrester)
75% of B2B buyers use social media to research vendors (IDC)
As a consequence, companies need to provide helpful online content and information, to build trust and credibility and to become a part of the buyer’s journey in selecting a product or service. This approach is frequently referred to as social selling and it doesn’t work without a healthy dose of content marketing.
In both B2B and B2C, buyers prefer getting all the information they need to make an educated decision. If this is the case, how can businesses and marketers such as yourself provide just the right kind of support they need, without being too salesy?
The answer lies in a simple C-word: Content.
The crucial role of content marketing in B2B
With high-quality and informative content, today’s careful and perceptive B2B buyers are able to learn about possible solutions to their existing problems, compare and contrast the different options, and finally decide on a solution.
As a marketer, the responsibility falls upon your shoulders to ensure that a solid content marketing strategy is in place to capture the interest of potential buyers. However, it’s not as simple as bombarding your target audience with articles or free whitepapers.
So now, the question is: How do you know which kind of content to provide to which members of your B2B target market?
It’s simple. Know and understand the buyer’s journey.
Align your content strategy with your B2B buyer’s journey
Let us first define what a buyer’s journey is.
The buyer’s journey is:
For the marketer: a simple, structured guide that shows you the different stages the potential buyer finds himself or herself in, depending on his or her level of knowledge and need at any given moment.
In respect to a customer: it is the process from awareness to decision that a buyer goes through. It starts with him or her discovering your content available on the web while browsing for something they want to purchase.
The buyer’s journey is a model — your guide to knowing what your prospective buyer needs to move closer towards a sale, and when it’s needed.
Did you know that 84% of marketing executives recognize the importance of developing a process in mapping content to match the right stages of the buyer’s journey? With that in mind, here’s what you should do:
You must acknowledge that specific content offers tend to have a more profound impact on consumers’ buying behavior at certain points in the buyer’s journey than others do.
Have a clearer idea of why it’s important to rethink your content marketing strategy Over half of U.S. email users unsubscribe from a business newsletter. The reason…they no longer feel that the content they’re seeing is relevant to them.
You need to segment your customers according to their personas. People have different backgrounds, different beliefs, different wants and needs, different buying behaviors.
Mapping the B2B buyer’s journey
Every B2B buyer’s journey starts with a problem. That’s what will prompt them to find a solution in the first place. We call this a pain point, and it may be experienced by an individual or an entire company.
This is where the search for a solution begins. The person or company suffering from the problem starts to look for as much content as possible to figure out the different solutions available. After taking a look at the advantages and disadvantages presented by each potential solution, the time finally decide on which one would work best for their specific needs.
You need to be aware of some of the content marketing basics for the B2B buyer’s journey:
These B2B buyers would be in search of content from credible sources and subject matter experts.
Your role as a content creator is to ensure that the information you provide for them at that stage in their journey is exactly what they need to understand so they can make the right choice.
The stages of the B2B buyer’s journey, from a content creator’s perspective.
Above you will see a framework that you can use to guide your content marketing efforts, based on your objectives at each stage:
The Awareness Stage: Use content marketing to get noticed and obtain web traffic.
The first stage of the buyer’s journey involves getting people to see and read your content.
The people you want to attract are looking for answers, so naturally, the kind of content you should provide at this stage must be focused on that. Your goal here is to inform them about their problems and the best ways to solve them, and with a bit of research, you’ll be in the best position to address that need.
The relevant types of content for the awareness stage are:
Newsletters and email marketing: Keep in touch regularly with your subscribers with newsletters and email marketing campaigns.
White papers: Pull out all of your expertise and convert them into well-written and compelling white papers.
Blog posts: Blog posts are also helpful at this stage, because they’re easily digestible and can be informative at the same time.
Checklists and tip sheets: Other types of content that work well at this stage are checklists and tip sheets.
Infographics: Visual content like infographics are excellent choices for effective dissemination of information.
Social media updates: You can also use social media updates with links to your content to generate traffic and awareness.
Remember though, that the ideal approach here is to offer these resources for free. You’d be hard pressed to find people willing to pay you for information that they can just as easily get anywhere else. Set aside that financial goal for now, and focus on the fact that your objective is to inform and assist, not make a profit from the get-go.
The Consideration Stage: Develop a content marketing strategy for getting leads and keeping them.
I’ve never met a sales person, business owner or company executive whose top priority didn’t revolve around obtaining leads and sales.
These are the most crucial things at this stage.
When you reach this part of the B2B buyer’s journey, engagement becomes a more critical component.
You need to infuse your content with opportunities to reach out and engage with your audience on a more personal level.
Companies who rethink their lead generation strategy thoroughly enjoy a significantly higher response rate compared to those who don’t — up to 10 times higher.
So, what kind of content should you be putting out at this stage?
The potential buyers at this stage already know what you can offer them to address their pain points — your goal now is to build your credibility further.
The relevant types of content for the consideration stage are:
Webinars, live streaming and live events: These are a popular way to demonstrate your expertise on a particular subject.
Case studies: You can also publish case studies that talk about the benefits that working with you can offer, or even an objective comparison between you and your competitors to show them what makes you unique — and ultimately select you as a possible solution.
Reviews and testimonials: You can also use reviews and testimonials to demonstrate social proof, enhancing your credibility to potential buyers.
Social selling: You can incorporate social selling at this stage to gain further interest from potential buyers.
LinkedIn lead generation: LinkedIn is also particularly useful at this stage to generate leads.
The Decision Stage: Focus your content strategy on getting sales.
This is the selling point — the part you’ve been carefully building up to with all your content offers. If you set things up in the earlier stages, you should be reaping the benefits now.
One thing to remember is that you have to be patient. These days, most prospective buyers need to get through three out of five stages before they even start thinking that they’re ready to buy.
In this stage, all of those offers can be put to good use. The relevant types of content for the decision stage are:
Free trial, consultations, assessment, quotes/proposals and demos: You can share free trials and demos with them, invite them to request a quote from you, or even offer free consultations to get them moving along on their journey.
Sales conversation: At this stage, you can also get on the phone or meet in person to have a conversation to discuss how your solution will solve the buyers problem and increase their confidence in your product or service.
The Retention stage: Incorporate retention & referrals into your content marketing strategy.
After making a sale, don’t leave your customer behind. This is the stage where you need to be present for them. This is the perfect time to make them feel that they are an important part of your community.
The relevant types of content for the retention stage are:
Email marketing: Implement email campaigns that get them acquainted with your other products and continue to educate and nurture them.
Social media updates: Develop a consistent social media management strategy.
Live streaming and videos: Send them emails announcing when you’re doing some live streaming or you’ve uploaded a new video.
Blog posts: Publish a new blog post at least once a week.
Case studies: Organize case studies and make sure they are up-to-date.
Podcasts: Podcasts are also a great way to create a voice for your brand that your customers can listen to.
The Advocacy Stage: Develop your loyal customers into brand advocates.
To get repeat business, nothing beats the magic of referrals.
To gain advocates for your brand, these are relevant types of content for the advocacy stage are:
Warm introductions and referrals: Maintain relationships with your customers and notice who they are connected to. The third party credibility you get from receiving a warm introduction goes a long way in accelerating the sales process.
Social media engagement: Watch what your customers and prospects post online, don’t miss an opportunity to like, comment or share their posts when relevant.
Social sharing of content: Make sure that your content is easily shareable. Add social sharing options to your website and all other content.
Webinars: Continue to add value to your existing customers by offering an educational webinar series and allow them to invite others to it.
Ultimately, remember that the buyer’s journey is a step-by-step process that requires more than just a one-size-fits-all content marketing strategy. When it comes to planning and creating content, putting in that extra effort to offer exactly what your audience needs will make all the difference.
If you’re considering hiring a content marketing agency to help you with your content strategy, get in touch with us. We’d be happy to discuss with you how you can ramp up your content marketing plan to meet your buyers at every step of their journey.
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