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ms-march · 4 months ago

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TURN WEEK: Medieval AU Crossover with SS:SP!

Why haven’t I been writing LBL recently ( for about year really) you ask? This is why. This AU has occupied so much space in my head it is so banger if I ever to get around to writing more of it TRUST you all will see it. @tallmadgeandtea and I have been going insane over a TURN crossover medieval au for a while now & Yes, that is Ser Harwin Stong as a FC for Thaddeus Kosciusko. 😅

Her head was spinning. It had been for days. Weeks even. She had not been able to consume food that didn’t leave her feeling nauseous for days. He started to make her join him in eating. It was the only way he could ensure she did not starve herself.

The capital had been taken days ago, and the new king and his court of traitors had occupied the rooms that did not belong to them since they arrived. Andre was dead. She knew that. No one would tell her, not the guards at the door of the apartments she resided in, not George, whose rooms she stayed in instead of her own for safety. She had not heard from nor seen Ban since this wanna-be king had arrived. With Andre dead, he was king. With Andre dead, she was the closest thing to a Queen Consort they had. This had been the status quo for weeks now.

The engaged pair were kept in separate wings of the castle. Not a word to be exchanged between them.

Thinking of it made her sick to her stomach.

It made her head spin.

George would not answer any of her questions. She would go mad with questions. Or she would go mad with fear. She still wore her fiance's engagement ring and donned dresses of Fairfax green and the deep blood red of the royal household as any Queen Consort should. George wore a horrible blue at each one of their meals. The sight nauseated her. It made her head spin. Adrienne had been so used to seeing him donned in royal military red, a Colonel in the army they had slaughtered. She was distressed by the blue. It wasn’t just George’s clothes. It was the banners in the courtyard—the guards at the gate.

All of it. It made her head spin.

And George watched her, carefully, like she was still on strings, like she might try to dash out the door or toss herself from a window. It nauseated her, this illusion of freedom. She didn’t wear shackles, yet. How long would it be? Another week? A few days? The waiting would make her go mad.

That commotion in the courtyard would make her go mad. What on earth could these people be doing now?

Adrienne made her way from the sofa, abandoning her embroidery in its hoop, leaving George there to pretend he was reading a book whose page he hadn’t flipped in fifteen minutes. The silence of the sitting room, the lack of conversation between them, allowed her to hear the commotion happening outside the window below her. She had not expected the sight before her when she approached the window. She had not accounted for any such thing, for surely, as Kingmaker, George would attend any kind of execution, any kind of formal state toppling.

Was that why he had been unable to read his book? The knowledge of death?

Was that the reason for his silence? Was he ashamed? Was he too cowardly to tell her? Did he fear it would escape if he uttered a sound?

Adrienne’s head was spinning. It had been for days. Weeks even.

Were her ears ringing?

She was sick to her stomach again at the sight in the courtyard before her. Banastre was in the courtyard in simple black wool. In chains. The Prince—no, he was the King now— in chains, and an executioner's block at the end of his path. She saw the sword in a black figure’s hands. Oh God, they were going to kill him.

Oh God, she was going to be sick.

Adrienne’s feet wouldn’t move, though. Her eyes couldn’t be torn from Tarleton, no matter how desperately she wanted to look away. She couldn’t do anything but watch. It nauseated her. Her head was spinning. Her ears were ringing.

She almost didn’t hear the dull thud of the sword on the block when it cut through his neck.

George called out to her before the second stroke. His command for her to come away from the window fell on her ears like an echo. She made no association between the man in the room with her and the words that were being ordered. He made his way to her side, grimacing at the sight in the courtyard of the severed head of a boy he knew. He reached out to her hand, which had gripped his curtains as though it was life or death for her. He had to pry the fabric from her fingers. He had to pretend it was fine.

How could she do that?

Adrienne was horrified. She had seen her fiance’s head hacked off his shoulders, and she hadn’t been blessed enough to faint at the sight of it. She felt faint. She felt nauseous. She felt like she was crying. She was in shock. Adrienne was horrified. Horrified at the scene in the courtyard. Horrified at the death of her intended. Horrified at George and all the other traitors who had allowed this to happen. Horrified that she would soon be next. When George finally pried her fingers from the curtains, Adrienne began to be conscious of her panic. Her fear. Her tears.

“Why would they do that,” Adrienne whispered as George pulled her feet from before the window, her voice becoming more hysteric the more she spoke, “Why would you do that? Why allow him to die?”

George had served a different banner than that horrible blue for the longest time. What had changed in this man she thought she knew, that he would allow the heir he knew since the heir was but a child to die. What had become of the man she knew? What would become of her if he would not have qualm with killing Banastre? Was she next? She had to be. Tarelton had been king, heir apparent, and she the closest thing left to Queen Consort there was. Would they behead her too? Or would she be tortured? Assaulted? Which would kill her easier? Which would be most painless?

“He is more just,” was all George could give as a poor excuse for his betrayal and his cowardice, “He is better. He won his contest-“

“How could you allow this madness?” Adrienne was going to go mad before they killed her. The shock and the fear were enough to do that. She was afraid. How could he claim the servant boy to be just?

“He is more just-“

“Is this just?” Adrienne questioned, her tone harsh among its distress, “Was that Justice?”

“Adrienne-“

“How is that Justice?” She exclaimed, “He has done nothing-”

“You know why it had to be done.” George said solemnly, wrapping her hysterical figure in his arms, “He will be just, and he will be fair, and he will be better.”

Better.

This was a cruel, sick jest. Better? How could the man before her, so clearly lost, know which boy—neither who had ever ruled—would be better of a King? The man before her was a coward. A traitor. And-

“Dear God.” she whispered, disgusted, “Your treachery nauseates me.”

“It is no longer treachery.”

With him dead, George was right. There was no man he was treasonous to. No man remained breathing to make such accusations. Adrienne’s head was spinning, her nausea overtaking her, causing her to stumble into a chair.

“Yes, it is” she replied distantly, shocked and stunned into near silence at his blatant disregard, “You can lie to yourself all you’d like. It won’t make your deeds less heinous, your treachery more justified.”

“Adrienne-“

“You killed him! He’s done nothing, and you killed him!!”

God, she was going to be sick.

She was going to die here like this. Her nausea would overwhelm her, and it would never cease till she too was lifeless, blood at the corners of her mouth, like Tarleton. Like Andre. Adrienne felt the bile rise to her throat, but the only thing that came out was the burning tears of acid rolling painfully down her face. It was too much. The sensation of the tears, the bile in her throat, the scene in the courtyard, George's terrible, awful blue that was everywhere she looked all the time. The sound of the chains through the window, the horrible thud the block made when the sword made contact with it, better. It was enough to drive anyone mad.

It would drive her mad.

Could she breathe? Why couldn’t she breathe?

Would this be the thing to kill her? Was that their plan? She would go mad—go into shock—at such a gory sight that she would stop breathing. The servant king’s hands would be clean of her blood. Could George have lived with it? If George hadn’t pulled her away from the window, would she have jumped?

Did she say something?

George was speaking to her, trying to calm her, trying to soothe her panic, her fear, and her rage. She couldn't breathe. Had she been choking out words this whole time?

She had choked out a terrified plea to be spared. She had choked out an angry accusation that they will kill her. George called for guards, he was becoming old in age and with Adrienne’s body doing as it pleased with no regard for her wishes, he could not wrangle her to her room alone. She did not want guards. The clamor of the armor and the chainmail was too much like the sound of cuffed chains.

It was too overwhelming.

Adrienne’s head was spinning. Her ears rang. Tears spilled down her cheeks like acid rain. She couldn’t breathe. She was nauseous. God, she was going to be sick.

Adrienne stayed like that for a few days. A week maybe. Possibly more. Crying, sick to her stomach, and silent. She rarely uttered a word. George would try to speak to her but to no avail. She did not want his words. She wanted to go home, away from here. She wanted to know what was happening. George could give her neither.

He still tried to keep her spirit up. He still made sure he knew when, how much, and of what she ate. Occasionally he would send in one of his traitors. Foreigners, usually.

Some faces she knew, others she had never seen. It made no difference. She glowered in silence at both. She had no plan of associating with traitors and murderers alike. She would not stoop so low. Her anger—her fury—at their deeds would not let her.

She only ate out of fear. She never finished out of fear, too.

She could not starve herself, that much she knew. George would never allow it. Her death—whenever it was to come—had to be at the pretender King’s hand. It had to be political. It had to be “morally” right.

She had no agency here.

She would rather eat and risk poison than be subjected to having meals force-fed to her. She would not be manhandled by these people.

She wanted to go home.

Her head was pounding, and when it wasn’t pounding, it was spinning, making her feel faint and nauseous. Her bedroom door creaked open, and she did not even blink at it. She had already eaten breakfast today. Was George dissatisfied with what she had eaten? Had he come to stuff food down her throat? Or had they come to take her to the execution block next? Or would they make her await death in prison?

“Lady Fairfax,” it was William Lee, George’s manservant. Was there a different option she had failed to consider? William had always been too polite. Had he been sent to poison her? Would he apologize to her before he did it? “The Baron wishes to see you in his office.”

The Baron. George.

The traitor had an office.

The traitor joined with murderers for an office.

“I do not wish to see him,” she croaked, “Do tell him such. I have already eaten today, I cannot stomach a traitor.”

“I am sorry, my lady," he said, giving her the apology she had been waiting for, “But I have orders not to accept any answer declining his wish.”

The Baron. He had been a Sir before they chopped off Tarelton’s head. He had betrayed every one of his friends and his country—he had become Kingmaker—all for an additional room and a singular title raise. Coward. He had sent his manservant to collect her for a purpose he likely did not specify to William. He was not brave enough to do it himself. Coward.

William offered her his hand to help her up from the chaise she sat on, and—having no other choice—she took it. “You must forgive me, my lady,” he said to her as they made their way out to the hallway, a place Adrienne had not entered since she was brought to George's apartments, where they met an escort of guards. Armored and armed. That horrible clink of the chainmail on their bodies set her on edge. “It was insisted upon,” William explained, “By His Grace’s counsel. You are not going to be harmed, I will be traveling with you.” It put her on edge, that godforsaken clinking sound.

It was reassuring not to be alone now.

“You speak like we are traveling cross-country, William,” Adrienne said quietly, “It is only down a few halls.”

Halls she knew well, but could not help but feel like they were new. The tapestries of triumphs and banners and shields of red and gold that had once decorated them were gone, replaced by blue and white and silver at every turn. The suits of armor had been polished, and the weaponry removed. Was that because of her? Or were there others they worried about? Who remained alive still?

The fresh air and exercise of their walk should have made her nausea go away, but it made no effect. The hallways were nearly empty, and the horrible clanking of metal and their feet on the stone floor was the only thing to be heard echoing off the walls. Even the traitors were afraid of their actions. The deposition of a King in such a manner would not go unnoticed by the God who placed him there. Did these cowards fear God more than their servant King? Did they stay because they feared his hand too much to run? Or did they stay because they feared God’s power outside these walls of stone? They would bring down the walls on all who inhabit the castle eventually. God's wrath cannot be hidden from.

Her wrath made her nauseous. Which was worse: the deserted hallways that traitors were too scared to show their faces in that she was now faced with or entering into a bustling hall of celebrators? Which should she prefer?

Her stomach would have neither. Adrienne’s head was spinning, and when it wasn’t spinning, it was pounding. She hadn’t eaten much at breakfast, was that why she felt faint?

The company stopped in front of a solid door upon which one of the men rapped upon before opening it and ushering Adrienne and William inside. They did not enter with them, but rather waited. The group would seemingly push on. The Baron’s office was not their final destination after all. What a peculiar death march this was. She wondered how her death would come. What method would this questionable King use? Was he the sadist kind? Would he see her body mutilated by methods of torture till it could take no more? Or was he merciful? Adrienne doubted it was the latter. She had witnessed what the mongrel had done to Tarelton, like it or not.

“Ah,” George spoke, looking up at her as William ushered her through a second door, behind which George sat behind a desk of solid oak, “Adrienne. Please, come in, take a seat.”

The Baron.

The very thought nauseated her. She was going to be sick from this wicked display.

“George, or ought I to greet you as a Baron now?“ she said, moving her skirts to sit with grace as if she had not spent the morning staring at the pattern of the carpet in her room. As if there had been no war and this was a social call. As if her side of the war had not most recently lost. “It is a minor promotion for the Kingmaker, but I am sure you will make do.”

“How kind,” the man behind the desk replied dryly, “but I would have us discuss other things. Things more pertinent and pressing.” George stood up, walking to the large series of windows streaming light into the room as he continued without waiting for her response. “You must surely know by now that your world will be quite different from now on,” he began, stating the most obvious of things he could have. She wanted to know different- how. How would her life be different? What had happened? She wanted answers, and the pair had sat in silence for weeks because he could not provide her with any. He had not been permitted. What had changed?

“Have you summoned me to report my father’s death now?” Adrienne asked. It was very reasonable. Very logical. Life without her father—without the protection of his title and his peerage—would be most different indeed. So many had fled or been killed. Had he joined in their numbers? “Or have I been summoned so you may inform me that I am to be next?”

They would kill her eventually. She knew it.

Banastre had his head hacked off for his birth. Adrienne’s could very well be next.

“Neither,” George replied, ignoring the bite in her tone, “Though this has some to do with your father.”

“It does?”

“There was a ransom posted for you,” he continued, turning around to look at her like her head was not spinning like her ears were not ringing, “A tribute.”

Ransom. Tribute.

Tarleton had been parted from this world for crimes against this new King she too had committed—the engagement band of gold and the ruby resting upon it that still resided on her hand vouched for that. Yet he had been killed, and she remained untouched.

Her head was spinning, and the words rang in her ears like echoes in the abandoned halls of this once-bustling castle. “Then I am to be returned to him?” Adrienne asked, “Safely?”

And he stopped before he spoke. Paused. Hesitated. “Not quite.”

Adrienne wanted answers. All she had wanted for weeks was answers. She wanted to know what was happening. She still did not understand what was happening. Even now, and it infuriated her.

“What do you mean?”

“Your father gave His Grace a counteroffer to tribute.” George spoke hesitantly, lowering himself into the chair behind the desk once more, “You.”

Adrienne’s head was spinning, and she was nauseous. God, she was going to be sick. Was this room spinning? Poison would be a better date. Choking on her own bile would be kinder than being sold like a calf at market to the highest bidder. Was this new King a masochist? Or was he truly so heinous and odiously appearing that such a proposition would be accepted?

“He would-“ she stuttered, shocked, “He would offer me as a wife-”

“Not a wife, no,” George clarified quickly, causing her heart to sink and confusion to flood her mind once more. “Your Father’s own words were: “a servant for a servant” if I remember correctly.”

It was clever of him—the analogy. A servant for a servant. It was so clever she almost overlooked its severity.

“He would sell me off as a servant?” She asked, disgust and anger pulling her from shock and horror, “For the man who so slaughtered my fiancé? For the traitors who now run this court?”

God, she was going to be sick. She felt faint, and the room had not ceased spinning. George had sold his country out for an additional room and a singular promotion of title. Adrienne’s father—Sir William Fairfax of Denton, Yorkshire, Dorothy Gale, and Cameron, it would be a tale to say the titles and riches were not many—had sold his family off for what? What had he been offered for her humiliation? How could he have taken it?

“He has been offered full political immunity in return,” the Baron said, nearly reading her mind, pleading with her to be understanding. This is politics. People do what they must. Adrienne could expect no protection from her father. Politics were to be her lifeline now. This King would now decide her fate.

“His Grace has been kind and merciful enough to preserve your title and peerage for the protection it will give you in this court,” he began, “You will be presented to his grace, and you will kiss his ring. Bow before him. You will address him as Your Grace. You will show deference as befits a King.”

A King who had killed her fiance. A King who has slaughtered his ruler in cold blood. A King upon whom God would one day settle his wrath upon. The thought of being made to bow before him brought the sensation of tears to her eyes. It brought a flush of embarrassment to her cheeks.

“And how much more humiliation am I to suffer before you finally do something?”

Had George not been the one to ride ahead of them all and collect her under the cover of night? Had he not taken her to his rooms for safety and kept this King's guards from entering through his door for her? Had George not been the one to pry her horrified fingers from the curtains and grimace at the sight she had witnessed? Had he not this far protected her at every turn? Why would he now see her publically humiliated? To what end was this cause determined?

“You will not speak so freely,” was all he could muster. An admonishment. Pitiful.

She was a woman. Adrienne was familiar with the limitations of her sex. In the previous court, she had been its princess. They had not applied to her then.

“When must I be presented like tribute upon a platter before this council of traitors?” She replied, paying his criticism no heed. He was a coward. The whole of them were Godless cowards and would one day die such deaths.

“Now,” he said firmly, gesturing to the room she had just come from before the hallway. “You will make yourself presentable—I have had your things brought here, and your maidservant sent for,” he said, picking up a pile of papers, “The king wishes to see this famous beauty of yours he has heard so very much talked about. It was heard of him even off the continent: the beauty of the English Princess.”

Flattery.

Coward.

She knew she was talked of. Her beauty bordered on legendary. Emissaries would often come to court raving over the tales of her beauty. It was part of her appeal to Tarleton. It was part of her duties as a Princess—even if she was only a Princess to be. Vain as it made her, the legend of her beauty was true, despite her appearance after the sickness she had suffered these past few weeks from shock and distress. She would have no say in her humiliation, but there were still some things she could control.

This new king would get the British beauty he wanted so desperately to see, but he would not get the queen he wished to come with it.

She would not give him that submission.

George returned back to his papers, grabbing a few before leaving the offices altogether without a further word. When he had fully exited, Ona—Adrienne’s maidservant—came into the room with a gown of dark crimson red and rich gold and enough to prepare the blonde for presentation at court.

The guards escorted her to the familiar doors. She retraced a familiar path but felt no familiar feelings. This whole moment was familiar.

Last time she had been dressed so—her hair curled and arranged carefully down her back, a veil pinned to the headband she wore, soft silky organza cascading down her curls—a familiar set of faces had awaited her. It was where she got the band of gold on her finger that held a ruby so red at the center of it it was unmistakable who she was, or rather, who she had been. She had been dressed in a deep crimson red with the finest of gold ornament spanning the parts of the dress not made of red and gold brocade, much like the one she wore now with golden ribbon decorating her veil and the chemise that peeked out from the top of the neckline, at her shoulders, elbows between the ties of the sleeves.

She was gorgeous. Her lips were soft and plump and pink, and her cheeks were brushed with a rouge that would make her flush glow in the light of the hall’s windows. She looked beautiful. Irresistible even. But she would affront him, and refuse him his queen.

It was all too much. The clinking of chainmail as they walked through familiar halls, the valet that leaned in and whispered to address him as “your grace,” the familiar doors opening before her to reveal faces she was too familiar with. It was all too much. It overwhelmed her. Her head did not spin, and her stomach did not toss, but she could feel tears being brought to her eye.

He donned Andre’s crown like a mockery. The faces she knew—and the few she didn’t—whispered to themselves with every step she took. She had not even heard the steward announce her by title. Her only focus was on the man sitting perched on a throne that was not his. He seemed to feel the same, never breaking eye contact with her as she made her way down the center aisle of the room to the foot of the dias the throne sat upon. She would test him. In court, one never ascended the dias until the King had invited them to. It needn’t be verbal. A simple beckoning with his hand would suffice.

She saw him falter. She saw the confusion in his proud, steely eyes, panic setting in behind them. How well did he trust those faces in the crowd? Did he trust them at all? Or did he fear he had finally overstepped with this mockery and humiliation? Adrienne didn’t trust them either.

She stared back at him, her face calm and submissive but her eyes challenging him from where she stood. He finally motioned for her to join him, though she doubted he realized what he had done. Her feet walked forward despite their unwillingness to kneel at his feet and kiss the ring upon his finger she had sworn allegiance to when a real king had worn it. She lifted the hem of her dress ever so slightly so as not to trip on it while going up the few steps of the dias, sinking to her knees to a swift motion before him, eyes not breaking his intense stare even as she lowered herself to the cushion before his feet.

She would challenge him.

He would not get the queen he had wanted. That submission she would rob from him.

The man, dressed in a creamy, white silk corded jacket with gold and cream brocaded undersleeves, offered her his hand, offering her the ring to kiss like it was her honor to do so. Knowing she had no other choice—knowing this was why she had been brought here—she kissed it. Adrienne moved slowly, giving this King the drama he wished for, pulling her eyes from him, fluttering them closed as her lips made sweet contact with the ring. A tear escaped her eye when they closed, sliding gently down her cheek. She hesitated there, pausing her lips on the ring until the tear had fallen to the fabric of her skirts arranged at his feet like a tribute for just a moment, enjoying his squirming.

She fluttered her eyes open when she moved back from his hand, looking up at him through her lashes, kneeling still before him at his feet, her lips—pink and soft and now slightly plumper—parted carefully. He wished for beauty. She would give him that. The gold band on her left hand gave him his Queen. She would affront him, and he could not complain.

“They had not lied of your beauty,” he said, speaking finally, his voice softer than expected but just as sturdy, “It is a shame what has happened that you might find yourself so alone. Many a man would be untrue before God and have shame were you unchaperoned.”

“Then perhaps I should be grateful to the Baron, Your Grace,” she spoke quietly, soft and sweet and smooth as possible, “For his protection these past few weeks.”

He had demanded beauty.

She could give him that.

“Indeed,” the blonde man replied, “It seems he may be the only one to do so.”

The coward.

How reassuring.

“Your father said “a servant for a servant,” my dear. You should be happy I am so merciful as not to strip you down to such,” he replied carefully, “Your beauty is wasted upon a servant.” She knew that much. She knew that her veil of white organza, framed by golden ribbon, and the soft glow of her skin, the thought of her lips upon the ring were enticing to many in this room, whether they voiced their thoughts and desires or not. “You will enter into my household a Lady,” he affirmed. Could he afford anything less? How well did he rely on this crowd of faces too familiar to her? “You will attend to the Lady Walker as her Lady in Waiting. We shall see if such beauty remains unparalleled in blue.”

Snarky bastard.

It was a blessing in the least. Being a Lady of the court—and she would have to be if she were to serve in such a position—there was a certain level of protection that accompanied her.

What had been her other option? Had he intended to have her brought back to rooms she had not come from? Had he meant to lay her on her back and strip her of dignity? Men could be depraved, especially in the field. Men of combat took wives, but they also took mistresses. It was snarky of him, and Adrienne was certain she would hate it, but it was the best of her options. She would have more agency there than anywhere else. Adrienne did not even know this Lady Walker. She had not been aware there was one.

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marketsndata · 4 months ago

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Indian-made Foreign Liquor Ingredients Market Assessment, Opportunities and Forecast, 2031

Indian-made foreign liquor ingredients market size was valued at USD 12.8 billion in FY2023, which is expected to grow to USD 25.2 billion in FY2031, with a CAGR of 8.8% during the forecast period between FY2024 and FY2031. The Indian-made foreign liquor (IMFL) ingredient market is experiencing a transformative phase, driven by evolving consumer preferences, economic growth, and changing regulations. As disposable incomes rise and urbanization accelerates, the demand for IMFL continues to grow, especially in the premium and semi-premium segments.

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Increasing Consumption of Premium Liquor is Rising Demand

The rapid urbanization in India significantly increases disposable incomes and empowers consumers to ascend to premium segments within the Indian-made foreign liquor (IMFL) industry. The escalation is further propelled by the exposure of Indian consumers to international markets and their desire to align with global trends. The aspiration for a more sophisticated drinking experience drives a surge in demand for premium IMFL, creating a favorable market for higher-end domestic offerings. Notably, the influence of international travel and exposure to global products reshapes preferences, prompting the industry to adapt and diversify its offerings to cater to these evolving tastes. In response to this demand, beverage companies strategically invest in marketing and branding initiatives, pivotal in attracting consumers and effectively conveying the value and exclusivity of semi-premium and premium products.

For instance, the consumption of Indian-made foreign liquor (IMFL) witnessed a notable increase of 17.97%, rising from 1,999.25 lakh bulk liters (LBL) during the 2020-21 period to reach 2,358.60 LBL by the end of 2021-22. This increase in consumption of India-made Foreign Liquor drives the market.

Increased Accessibility to Further Strengthen the Market

In recent years, significant shifts in societal attitudes and lifestyles have led to a notable increase in the social acceptance of alcohol consumption. The acceptance now encompasses drinking in family settings and social gatherings among males, females, and younger individuals. The market has responded to this shift with a proliferation of IMFL and many brands. These products are readily accessible through government-licensed outlets, government shops, private licensed retail chains, and restaurants, pubs, and bars. Additionally, there has been a substantial growth in the number of bars and pubs to accommodate this evolving trend. For instance, CEO of First Fiddle restaurants, known for brands like Warehouse Cafe, Tamasha, Lord of The Drinks, and Flying Saucer Cafe, mentioned, “Our focus is on cities like Ranchi, Surat, and Bhopal to expand our presence. Moreover, we are strategically targeting popular tourist destinations such as Goa, Jaipur, and Jim Corbett. We recognize a significant potential in smaller cities, and currently, space is not a limiting factor.” This expansion of pubs and bars into tier-2 cities is further expected to improve the demand for Indian-made foreign liquor ingredient in the country.

Whiskey Holds the Highest Share Among the Indian-made Foreign Liquors

India produces thirteen globally top-selling whiskey brands, encompassing a spectrum from affordable options to blends and single malts in the most exclusive category. In 2021, whiskey emerged as the dominant segment, making up 65.4% of sales volume and a substantial 74.2% of the market value. The whiskey category, constituting two-thirds of the IMFL market, experienced a remarkable 17% growth. Whiskey’s dominance in the Indian market results from its cultural significance, perceived value, diverse offerings, and effective marketing strategies by domestic and international whiskey producers.

With a volume market share of 19.1%, Brandy stands as the second most consumed beverage in the Indian market. Brandy holds a significant share in the Indian market since some consumers believe moderate brandy consumption has potential health benefits, including aiding digestion and providing warmth during colder months.

Impact of COVID-19

The Indian-made Foreign Liquor (IMFL) ingredients market in India experienced significant disruptions in its supply chain due to the global impact of the COVID-19 pandemic. These disruptions led to challenges such as scarcities of crucial materials such as yeast, crop & molasses, and intricate logistical issues, ultimately impeding the production and distribution of IMFL ingredients. Additionally, pandemic-induced lockdowns and movement restrictions across the country resulted in reduced consumption of IMFL due to the shutdown of bars and retail stores across the country, affecting the utilization and adoption of IMFL ingredients in various regions of India. Economic uncertainty and increased health consciousness brought by the pandemic played a role in influencing consumer purchasing behavior, thereby impacting the strength of the IMFL ingredients market in India.

Impact of Russia-Ukraine War

While a substantial portion of India’s population relies on agriculture for consumption, ensuring food affordability remains a significant challenge. The disruptions in the supply chain due to the Russia-Ukraine war has exacerbated this issue in the country. Ukraine is ranked in the top five global barley producers, contributing 18 percent of global barley exports in 2022. Although Indian brewers primarily procure barley domestically, the prices in India increased coordinated with global prices due to the disruption in the global supply chain. Along with Barley, other grains prices, such as wheat and corn used in manufacturing IMFL, witnessed cost increase due to the ongoing Russian-Ukraine war.

Indian-made Foreign Liquor Ingredients Market: Report Scope

“Indian-made Foreign Liquor Ingredients Market Assessment, Opportunities and Forecast, FY2017-FY2031”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative & quantitative assessment of the current state of Indian-made foreign liquor ingredients market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, COVID-19 and Russia-Ukraine war impact, opportunities, and forecast between FY2024 and FY2031. Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.

Click here for full report- https://www.marketsandata.com/industry-reports/indian-made-foreign-liquor-ingredients-market

Contact

Mr. Vivek Gupta 5741 Cleveland street, Suite 120, VA beach, VA, USA 23462 Tel: +1 (757) 343–3258 Email: [email protected] Website: https://www.marketsandata.com

#Chemicals and Materials #Food and Beverage #Indian-made Foreign Liquor #Indian-made Foreign Liquor Market

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meltichealthcare · 8 months ago

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Best PCD Pharma Franchise Company in Ranchi- Start your Business with Meltic Healthcare

Best PCD Pharma Franchise Company in Ranchi- Meltic Healthcare is the Best PCD Pharma Franchise Company in Ranchi, working across PAN India. We are an ISO certified Pharma company with high Quality products. Our company is offering Business Opportunities across PAN India. Get in touch with Meltic Healthcare for Best PCD Pharma Franchise Companies in Ranchi, by contacting us at Phone Number: +91 95046 00000,+91 94162 80000 Email: [email protected] Website: www.meltichealth.in.

Benefits of Best PCD Pharma Franchise Company in Ranchi

Here are many benefits of starting business with Meltic Healthcare as Best PCD Pharma Franchise Company in Ranchi.

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Monthly schemes and incentives along side promotional gifts

Promotional gifts are: hampers, Vouchers, calendars, Product catalogue, T- Shirts, M R Bags, visiting cards, key chain, occasional gifts,annual gifts, LBLs, etc..

Professional team operating for production functions

Assistance facilities for customers to start business with Meltic Healthcare.

100 % Transparent business policy

Best Third Party Manufacturing company- 100% real and general merchandise along with correct medications and formulations as per quality and quantity.

Latest tools and Techniques for producing medicines

Multiple times tested products

#PCD Pharma Franchise #Pharma Franchise

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vetnationpharma · 1 year ago

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Top Veterinary Franchise Companies in Madhya Pradesh

Vetnation Pharma is one of the Top Veterinary Franchise Companies in Madhya Pradesh working in different parts of PAN India. Our company is offering Top Veterinary Franchise Companies in Madhya Pradesh with lots of Benefits in the Veterinary Business. Some of the Benefits of Starting your own Top Veterinary Franchise Companies in Madhya Pradesh are:

Monopoly business to the Associates– one can choose their Location to start business with us & then they can enjoy no competition business in your Location. As per the rules, one can start their Business Outside your Location Area.

Free of cost promotional Gifts: associates will get free of cost promotional gifts from Vetnation Pharma. Some of the gifts include: Pen, Calendars, notepads, note books, vouchers, hampers, M R Bags, LBLs, Visual aids, T- shirts, visiting cards, key chains, napkin papers, pen holders, & many other printed stuffs with company name etc.

Timely Delivery – We value the time of our customers and thus provide the products on time along with assistance facilities to the customers.

Quality Assurance – Our organization never compromises with the quality of products. Therefore, our company makes sure that only quality products are delivered from our company.

Best Marketing Support – We ensure that our franchise partners get the best marketing support from our end. This will help them to grow and expand their Veterinary Business well.

#veterinary #veterinaryfranchise #animalproducts #pcdpharmacompany #veterinarian #veterinary pcd franchise #pcdpharmafranchise #veterinary pcd pharma franchise

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skyways-healthcare · 2 years ago

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Skyways Healthcare is a Pharma company Located in Ambala region. We are the best business provider across PAN India. We deal in Best Quality ISO, WHO- GMP certified high quality products. Therefore, we are the well reputed & popular Pharma company for PCD Pharma Franchise Company in India as well as other parts of PAN India.

We also provide business on a Monopoly basis, where customers can start their pharma business journey without any competition in the market.

The opportunity offered by Skyways Healthcare is Highly Profitable, and bears a good marginal product. Therefore, the chances of earning a smart income is more.

The scope of PCD Pharma Franchise Company in India is excellent.

Skyways Healthcare provides timely delivery of orders in the Pharma market with Best Quality packaging of products- Alu Alu packaging & Blister Packaging.

One associate can start their business venture with minimum initial investment which provides a high rate of return on invested amount. Also, the business is free from risks & falls.

Free of cost promotional gifts are offered by Skyways Healthcare to the associates. Free gifts range include: Pens, note pads, LBLs, Vouchers, M R bags, Visual aids, calendars, key chains, product brochures & catalogues, etc.

Contact us if you want to enquire regarding Franchise Company in India As well as across PAN India or any other details about the company. Company Website: https://skywayshealthcare.com Company Email: [email protected] Company Phone: +91 94164 10771

#pcd pharma franchise #franchise business #pcd pharma india #pcd pharma business #pcd pharma products #pharma pcd distributors #antibiotics #pcd pharma company

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smilesrobotlover · 8 months ago

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Thanks for the tag Nancy!!

How many works do you have on AO3?

10! 15 fics in total :)

What’s your total AO3 word count?

57,976, which is strange cuz last time I calculated it it was over 90k?? I could've calculated wrong tho i am so tired rn lol.

How many fandoms have you written for, and what are they?

I suppose 5 if you want to count all the zelda games as separate. But it's all Zelda.

Top five fics by kudos:

Time turns to milk: 80 kudos Oh good grief. The first fic I ever posted on AO3. I will say, the humor in my food fics were top tier, very good and very funny. But I hope to never think about that time in my life because I am quite embarrassed on how I acted during it. But the fic itself is pretty funny, and despite my old writing, it holds up relatively well lol. I still die over the interaction between Wild and Twi towards the middle. You know, don't cry over spilled milk ;)

Love at twilight: 75 kudos! Very happy that that fic has gotten so much love! <3 It's def the most self indulgent thing I've ever done and I'm very proud of the writing and the story thus far. I hope you guys continue to enjoy it! :))

Bottle Time: 44 kudos I keep forgetting that this was a fic I wrote haha. Every time I see it, I keep thinking that it's that stupid tilk fic I wrote ^^; This fic has all the old writing styles I used to write, and I def can do better now. It's apparent that I've improved a lot and It's nice to see that I am much more confident in my writing ability! Goes to show that if you practice, you'll get better! Now I do wish that I could like... idk.... fix all of it KJDSLFKH

The Great fairy: 18 kudos this is the first fanfiction I've ever written. Ever. I remember writing it and being terrified at sharing it cuz I was self conscious of my writing. It's amazing how we all start somewhere. I quite like this piece! I don't remember the writing quality, but I do remember how I characterized the LU boys and the headcanons I had were stuff that I was proud of! I was going to continue with it but never did. But yeah, I like it even tho it's old :)

Skumpkin: 17 kudos Oh gosh, the next food fic. Again, the writing is old and I don't like it but at the same time the humor was just.. top tier. The stupid arguments and bickering between the chain was so fun to write and is still fun to read. I think I like this one better than the tilk fic, idk, it's very funny to me and very silly.

Do you respond to comments?

I try to respond to all of them! If there's not much to say then I won't but I read and appreciate all of your comments! But on AO3 I try to respond to all of them!

What’s the fic with the angstiest ending you’ve ever written?

Uh, idk. I can't really pick one. I'd say that the "dangers in the shadows" Ended on a crazy cliff hanger, but I never finished that fic, I'm so sorry aklsjdfhlakhjsf. Bottle time was kinda angsty too, and the ending of the last chapter of Love at Twilight wasn't the happiest note lol. Rusl and Link are just a wee bit traumatized.

Do you write crossovers?

Uh, I suppose not on AO3, but does strangers across eras and Lbl count as crossovers? Cuz I have written fics for those! Mostly for febuwhump and whumptober!

Have you ever gotten hate on a fic?

No. I've definitely had strange comments but they've mostly been critiques and not hate. I've trying to take constructive criticism well for years now so pls don't take any of that the wrong way. Criticism is very important if you're wanting to improve! I'm just... a lil sensitive and am trying to get over it lol. But yeah, no hate! AO3 I feel like has a different vibe in regards of comments compared to tumblr lol.

Do you write smut?

No <3 and probably never will. I don't want to and do not trust myself to do it without it sounding super omega cringy

Have you ever had a fic stolen?

no, and I really hope not.

Have you ever had a fic translated?

nope!

What’s your all-time favorite ship?

MIDLINK IT'S MIDLINK IT WILL FOREVER BE MIDLINK I HAVE AN ENTIRE FIC ALL ABOUT THEM IT'S MIDLINK

What’s a wip that you want to finish, but don’t think you ever will?

I mentioned it before but the dangers in the shadows. I had a cool direction going with it and exploring a headcanon I have of Wind. But I am not involved with LU anymore and I don't have the motivation to revisit it unfortunately.

What are your writing strengths?

Um, I say dialogue? Sometimes? I think I can make it sound pretty natural. It's still hard for me tho lol. But I have the most fun writing dialogue and people tend to point it out the most :>

What are your writing weaknesses?

Characterization, like sticking true to what a character will do in a situation. But the biggest thing for me is action and descriptions. I don't know many words and cannot write out elegant sentences lol. And gosh dang action is so hard for me to do without putting in choppy sentences with a million commas! If you read the first chapter for Kotg, you'll notice a couple of those. I'm trying ashlfjhs

What are your thoughts on writing dialogue in another language in fics?

It's a vibe! I love it! If I knew Italian the Mario fandom would not be able to handle my power. I wish I was multilingual fr

What was the first fandom you ever wrote for?

Linked Universe lol.

What’s your favorite fic you’ve written so far?

Definitely Love at Twilight. I'm really proud of how it's coming along and even tho the writing is a little flawed, I'm still proud of it! If you've read my old draft for the first chapter of it, you'll see the major improvement from the new and refined chapter! I love this fic very very much!

Not gonna tag anyone, I'm too tired. But feel free to join in! I've invited you! This was fun!

Ao3 tag game!

THANKS @ragecndybars FOR THE TAG I APPRECIATE IT

*cracks knuckles* lets do this

How many works do you have on AO3?

24 works! I would have never expected to have that many 5 years ago, hahaha

What's your total AO3 word count?

186,291! oh wow, almost 200k!! (unsurprisingly PT minato takes up over a third of that LMAO)

How many fandoms have you written for, and what are they?

10 fandoms! I'm counting Persona 3, 4, and 5 and separate, but I'm grouping all the Zelda fandoms together since it's all Linked Universe fic.

Here's the breakdown!

The Legend of Zelda & Related Fandoms (6)

Persona 5 (5)

Persona 3 (5)

SPY x FAMILY (Anime) (3)

Wizard101 (Video Game) (3)

SPY x FAMILY (Manga) (3)

Runescape (Video Games) (3)

Pirate101 (Video Game) (3)

Persona 4 (2)

The Legend of Zelda: Breath of the Wild/Tears of the Kingdom (2)

Fullmetal Alchemist: Brotherhood & Manga (1)

Star Wars - All Media Types (1)

The Legend of Zelda: Hyrule Warriors (1)

Top five fics by kudos:

The Ghost of Mementos/Stygian Ringlet (Persona3/5) - to the surprise of absolutely no one, since this is currently my longest fic. I'm very happy with Stygian Ringlet being the top because I love my boys :)

True Crime Special on the Midnight Channel (Persona 4/5) - my Ren has a TV Dungeon fic! also very proud of the dungeon concept for this one, I really need to finish the last two chapters

Dark Clouds on the Horizon (Linked Universe/TOTK) - I feel like this one got a lot of momentum partially because it was directly in the wake of TOTK's release, but I'm happy with how it turned out :)

Strangers Are Just Friends You Haven't Met (Persona 3/SPY x FAMILY) - this was a collab series with mewrose and a few others in the marigolds discord! we were throwing ideas at the wall to see what stuck and I really had a lot of fun with Shinjiro-related prompts, because I LOVE him and hitting him with the isekai baseball bat into a universe with Anya brings me great joy

Salt Tears and Raindrops (Linked Universe/TOTK) - directly related to Dark Clouds, and I'm glad people enjoyed good ol' fashioned angst >:) (I do need to post more of my wips, I do have a couple more roleswap AU wips that I want to post)

Do you respond to comments?

Yes! I almost always do because I really appreciate them and its my way of saying thanks for the comment! If I don't comment it's because I lost track of it or because I can't think of a response.

What's the fic with the angstiest ending you've ever written?

Probably Salt Tears and Raindrops. I was in a Mood and decided to go for the tried-and-true method of putting fictional characters I like through the emotional wringer. That's how I got the rough draft for this fic :)

Do you write crossovers?

*looks at my persona fics and recent LU fics*

...I think it's safe to say most of my fics these days fall under crossovers lmao

Have you ever gotten hate on a fic?

I wouldn't say I have? One or two comments that came off as rude, but no actual hate, thankfully. If I did, I forgot about it. I've been blessed by wonderfully nice readers <3

Do you write smut?

Nope. I don't read it, so I wouldn't know how to write it anyway.

Have you ever had a fic stolen?

Not that I know of? I sure hope not.

I have seen a couple short fics slightly imitate Ghost of Mementos though, which I thought was really sweet that they liked it enough to inspire their own writing.

Have you ever had a fic translated?

Nope, but I'd definitely be open to it!

What’s your all-time favorite ship?

RYOMINA. Hands down. I love them so much, I am so mentally unwell about these two

What’s a WIP that you want to finish, but don’t think you ever will?

My two Runescape fics, Whispers in the Temple and Welcome to the Jungle. I absolutely loved going hogwild with rewriting old quests in Runescape, but I psyched myself out of Welcome to the Jungle because I got overly anxious about accidentally doing bad representation.

(in hindsight, it probably wouldn't have been as big a deal as I thought; it's hard to make it worse considering how bad Legend's Quest was with the british-african stereotypes. that quest DID NOT age well.)

I also want to finish Snake in the Grass; that was my first attempt at a genuine mystery plot and I really liked playing with Warriors in that fic in the context of the gang trying to figure out who the heck is trying to murder him.

What are your writing strengths?

I feel like I'm pretty good at dialogue! I try to make sure it matches the character's speech patterns and personality. Really well-written dialogue can tell you who's speaking without actually telling who it is. (For example, the way I write them: Minato speaks as few words as possible and has very little filter with his observations when he does share them, and Shinjiro is pretty rough around the edges, with shortened words and the occasional swear. Warriors is good with words and wit, but he has a certain military-esque directness and doesn't dance around the topic.)

I do try hard to keep the plot clear and understandable over everything else, so probably that as well.

Also, now that I think about it, maybe fight sequences? I don't do them much, but I do enjoy the challenge of making a clear sequence of what happens in a fight and trying to make it understandable. Fight sequences are easy to skip or gloss over, but I think of them like their own miniature plot. What happens? What surprises are there? What are their movesets? How do they get the upper hand? (and of course, what looks cool as fuck)

What are your writing weaknesses?

Time management. I tend to over-proofread since I beta my own work, and often I'll go back to tweak stuff if I had additional thoughts to add to it, or extra insight. Lately, it takes longer to write chapters than I'd like.

Also, dialogue-heavy scenes often get very chaotic in my WIPs because of the way I rough out fics. I'll throw together a bunch of dialogue bits I think would be cool to include, and sometimes they'll clash or get really messy, especially if there's lots of characters (looking at the latest two chapters of Stygian Ringlet)

What are your thoughts on writing dialogue in another language in fics?

I think it's cool! It adds flavor to fics. If it's more than one short phrase though, or if it's story important, then I do prefer that there is a translation in the author's notes. I haven't done any non-English dialogue in fics, save for one memorable adventure into trying to figure out how Latin grammar structure works for a character that didn't speak English.

What was the first fandom you ever wrote for?

Wizard101 and Pirate101. I was obsessed with those two for YEARS. I really, really liked pirate stories in high school, and having a cast of crewmates that accompany you throughout the game really inspired me to write my first fic featuring my OC. (I was also into One Piece at the time, but I never wrote for it.)

What’s your favorite fic you’ve written so far?

Stygian Ringlet. It's really dear to my heart. I have poured so much love and effort into that fic, and the reception on it has completely blown me away.

THANKS FOR THE TAG!! Uhhhmmm for tags I'm going to go with @skyward-floored, @catreginae and @breannasfluff (but only if you want to!! no obligation of course)

and of course any other writers that want to do it as well!! go forth

#tag game #long post #yipee #smiles writes

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sustainablecontributions · 4 years ago

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The Two Faces of Fashion

In 2007, Angel Gurria, the former Secretary-General of the OECD, gave a speech to the Foreign Relations Commission. He enthusiastically described globalisation as “a major positive force which provides key contributions to global progress and prosperity” (Gurria, 2007). While he acknowledged areas for improvement, the speech was overwhelmingly supportive of globalisation. However, it is becoming increasingly evident in recent years that globalisation has a darker side (Saval, 2018).

In the late 20th and early 21st century, many UK fashion brands, from high street names such as M&S (Adams, 2011), to luxury brands such as Burberry (BBC, 2007), began sourcing garments from the far east and ceasing manufacturing in the UK. Driven by a desire to cut costs and remain competitive, brands were able to benefit from cheap labour in developing nations, and reduced compliance overheads in the UK (Hoskins, 2014). An increased obsession with profitability has encouraged business leaders to turn a blind eye and encourage unsustainable demand, whatever the environmental and social cost. These actions have led to opacity and complexity in supply chains, and it is now difficult for consumers to mentally connect their purchasing decisions with the harm caused by the production of their items.

While supply chains are opaque, the impacts of globalised fashion are deeply understood. Barely a week goes by without a report exposing forced labour, hazardous working conditions, pollution, unsustainable farming practices and animal welfare issues, to name a few (Young, 2020)

Fortunately, not all businesses hold profitability as their sole objective. Johnston’s of Elgin (JoE), a luxury garment manufacturer and retailer in rural Scotland has valued quality and purpose since it was founded in 1797. A dedication to serving the communities in which it operates, both in the UK and abroad, makes them an aspirational model for any brand selling physical goods. Their contributions to the Sustainable Development Goals are evident, and they have also consistently delivered economic growth.

While most UK manufacturing communities have been devastated by job losses following offshoring, JoE has retained all manufacturing in Scotland, preserving jobs in a rural community, nurturing skills, and making production decisions that reduce environmental harm.

The fashion industry is notoriously wasteful, with over 300k tonnes of clothes heading to landfill each year (Ellson, 2018). JoE has not only improved on quality, and therefore lifespan, they also offer a return and repair service, contributing to responsible consumption goals.

Sourcing cashmere is becoming increasingly unsustainable for similar businesses. In 2015, Simon Cotton, the CEO of JoE, jointly founded the Sustainable Fibre Alliance, an NGO dedicated to enabling the supply of sustainable cashmere from China and Mongolia. Since then, JoE has been instrumental in securing herder livelihoods and setting codes of practice that ensure preservation of rangelands, animal welfare, and the environmentally friendly processing of raw materials, and a transparent chain-of-custody process (JoE, 2019).

It is inspiring to see a local Scottish business demonstrating that growth is achievable while embracing sustainable practises and serving communities.

____

Reference list

Adams, F. (2011). M&S Switch to Foreign Suppliers Threatens 16,000 UK Textile Jobs. [online] The Independent. Available at: https://www.independent.co.uk/news/business/news/m-s-switch-to-foreign-suppliers-threatens-16-000-uk-textile-jobs-740621.html [Accessed 31 Jan. 2021].

BBC (2007). Burberry demo despite £1m offer. news.bbc.co.uk. [online] 27 Jan. Available at: http://news.bbc.co.uk/1/hi/wales/6305703.stm [Accessed 31 Jan. 2021].

Ellson, A. (2018). Clothes Worth £12.5bn Are Thrown in Bin. [online] Thetimes.co.uk. Available at: https://www.thetimes.co.uk/article/clothes-worth-12-5bn-are-thrown-in-bin-b8rqfrcg2 [Accessed 6 Feb. 2021].

Gurria, A. (2007). Reaping the Benefits of Globalisation: the Importance of Public Policies. [In-Person] Available at: http://www.oecd.org/general/38144150.pdf [Accessed 6 Feb. 2021].

Johnstons of Elgin. (2019). Johnston’s of Elgin - Our Philosophy. [online] Available at: https://www.johnstonsofelgin.com/retail/about-johnstons-of-elgin/our-philosophy/ [Accessed 6 Feb. 2021].

Labour Behind The Label (2020). Boohoo & Covid-19. [online] Labourbehindthelabel.net, p.4. Available at: https://labourbehindthelabel.net/wp-content/uploads/2020/06/LBL-Boohoo-WEB.pdf [Accessed 6 Feb. 2021].

Robinson, P.K. and Hsieh, L. (2016). Reshoring: a Strategic Renewal of Luxury Clothing Supply Chains. Operations Management Research, [online] 9(3-4), pp.89–101. Available at: https://link.springer.com/article/10.1007/s12063-016-0116-x [Accessed 6 Feb. 2021].

Saval, N. (2018). Globalisation: the Rise and Fall of an Idea That Swept the World. [online] The Guardian. Available at: https://www.theguardian.com/world/2017/jul/14/globalisation-the-rise-and-fall-of-an-idea-that-swept-the-world [Accessed 6 Feb. 2021].

Tansy Hoskins (2014). Luxury brands: Higher Standards or Just a Higher mark-up? [online] The Guardian. Available at: https://www.theguardian.com/sustainable-business/2014/dec/10/luxury-brands-behind-gloss-same-dirt-ethics-production [Accessed 6 Feb. 2021].

Young, S. (2020). What Was the Rana Plaza Disaster and Why Did It happen? [online] The Independent. Available at: https://www.independent.co.uk/life-style/fashion/rana-plaza-factory-disaster-anniversary-what-happened-fashion-a9478126.html [Accessed 6 Feb. 2021].

Image Credits -

1. United Nations (SDG Icons) 2. Johnston’s of Elgin

Podcast Reference list

Bradley-Ross, C. (2014). How Is Cotton Biodegradable and Why Is That Good? [online] The Sustainable Fashion Collective. Available at: https://www.the-sustainable-fashion-collective.com/2014/10/09/cotton-biodegradable-good.

BrotherEarthJp (2014). Project for Combating Desertification in Inner Mongolia -full version-. YouTube. Available at: https://www.youtube.com/watch?v=lxcSTU4UtXw&t=81s [Accessed 7 Feb. 2021].

Business Insider (2019). Why Cashmere Is So Expensive | So Expensive. YouTube. Available at: https://www.youtube.com/watch?v=6Fy1suDnO3o&t=39s [Accessed 7 Feb. 2021].

Filei, A.A., Slesarenko, L.A., Boroditskaya, A.V. and Mishigdorj, O. (2018). Analysis of Desertification in Mongolia. Russian Meteorology and Hydrology, 43(9), pp.599–606.

Hernández, J.C. (2017). “We Don’t Exist”: Life inside Mongolia’s Swelling Slums. The New York Times. [online] 2 Oct. Available at: https://www.nytimes.com/2017/10/02/world/asia/mongolia-slums-ulan-bator.html [Accessed 7 Feb. 2021].

Johnstons of Elgin. (2021). Cashmere Clothing & Fabrics | Scottish Cashmere. [online] Available at: https://www.johnstonsofelgin.com/ [Accessed 7 Feb. 2021].

JohnstonsofElgin (2012). Our Story - Celebrating 215 Years. YouTube. Available at: https://www.youtube.com/watch?v=SEyeWsoISLM [Accessed 7 Feb. 2021].

PETA. (2019). Brands That Have Banned Cashmere Cruelty. [online] Available at: https://www.peta.org/features/international-brands-that-have-banned-cashmere/ [Accessed 7 Feb. 2021].

Sustainable Fibre Alliance. (2021). SFA | The Sustainable Fibre Alliance. [online] Available at: https://sustainablefibre.org/ [Accessed 7 Feb. 2021].

T, B. (2019). Mongolia Has 70.9 Million Livestock Animals Counted. [online] MONTSAME News Agency. Available at: https://montsame.mn/en/read/211029 [Accessed 7 Feb. 2021].

The Economist (2018). The true cost of fast fashion | The Economist. YouTube. Available at: https://www.youtube.com/watch?v=tLfNUD0-8ts&t=32s [Accessed 7 Feb. 2021].

Timmins, B. (2020). Cashmere and climate change threaten nomadic life. BBC News. [online] 5 Mar. Available at: https://www.bbc.co.uk/news/business-51315490 [Accessed 6 Feb. 2021].

United Nations (2015). The 17 Goals. [online] United Nations. Available at: https://sdgs.un.org/goals [Accessed 7 Feb. 2021].

Walsh, F. (2008). Partywear and cashmere help Primark beat the gloom. [online] the Guardian. Available at: https://www.theguardian.com/business/2008/jan/17/associatedbritishfoodsbusiness.christmas2007 [Accessed 6 Feb. 2021].

www.eda.admin.ch. (n.d.). National Rangeland Forum: Caring for our homeland and rangelands. [online] Available at: https://www.eda.admin.ch/countries/mongolia/en/home/news/agenda.html/content/countries/mongolia/en/meta/agenda/2017/rangeland_forum [Accessed 7 Feb. 2021].

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