#language creation influenced by polls

[dragonwithanaquarium]

I have an idea for a language structure where there's base words, which have a neutral meaning, and changing a vowel changes the meaning. For example swapping I for E would change the meaning of a word that means okay to good, and swapping the E for an A would change the meaning to very good, but swapping the vowel for an O would mean bad, and swapping the vowel for an U would mean very bad. So each words meaning would be dependent on the vowels used, and for words that don't have variant with a positive or negative equivalent, I would be used for all vowels used in the word, and for words referring to past present or future a negative vowel would imply past tense, a neutral one would imply future tense, and a neutral one would imply present tense, for example if the word that preforms the same functions as the words do, did, and done was nilik(not a real word, just an example) then nolik would mean did, nelik would mean do, while nulik would imply far past tense(like months instead of days), and nalik would imply far future tense(like months instead of days), and by changing the second vowel, you can change the tense further, for example nalok would be mid future tense(like weeks instead of months or days) while nalak would be far far future tense(like years instead of months). Another example could be a word indicating understanding, for that purpose we shall make the neutral word be iwi, which will indicate that you aren't confused, but also don't fully understand something, while ewi would be some understanding and lack of confusion, while ewe would be a bit more understanding, and no confusion, awi would be almost complete understanding, and away would be complete and total understanding, owi would be slight confusion, owo would be a bit more confusion, uwi would be quite a bit of confusion, uwu would be total confusion with no understanding, ewo is some understanding and some confusion, ewu is some understanding and much confusion, awo is much understanding and some confusion, awu is much understanding and much confusion, owe is some understanding and some confusion, owa is much understanding and some confusion, uwe is some understanding and some confusion, uwa is mucho understanding and much confusion.

[somethingclevermahogony]

OC Intro: Otilia

Hello everyone! This intro is way overdue by like a month now, oops.

Anyway! The new poll will be up in the next couple of days! I hope y'all enjoy getting to know Otilia!

Name: Otilia (Written below in the Korithian Script)

Otilia is a Korithian and as such she comes from an entirely different naming tradition when compared to the Kishites. It is traditional for Korithian women to be named after their Father and Grandfather, combined into a single name. As such while there is a limited number of masculine names within the Korithian language, there are many varied feminine names. Otilia is the result of her father, Otiros and her grandfather, Likiteres. Her two sisters are named in similar fashion though with different variations on the combination.

This Continues below the cut!

Family

Father: Otiros (Dead)

Mother: Abalia (Alive)

Sister: Otilikia (Alive)

Sister: Likotia (Alive)

Brother: Panatos (Alive)

Grandfather: Likiteres (Dead)

Husband (Estranged): Wadaxes (Alive)

Homeland/Place of Origin

Kalmanati, Eastern Korithia

Ethncity

Bokisic Korithians are those Korithians who inhabit the largest of the Korithian Isles, Bokis. Bokisic-Korithians account for upwards of 70% of the entire population. While descended from Arkodians they also present with strong Baalkic and Kishite influences. This is one reason why these people are, on average, taller than other Korithian ethnic groups.

History

Otilia was born roughly 26 years before the start of the story in the wealthy port city of Kalmanati. Korithian culture and that of Kalmanati in particular is highly patriarchal and highly conservative. She was the eldest child of the wine merchant Otiros and the Makoric-Korithian Abalia. Otilia inherited her mother's auburn hair, a trait none of her younger siblings would share, making her well-known in her home city.

Otiros was quite wealthy and lived with his family in a large manor attended by 23 slaves. As such, he showered gifts on his three daughters, all born within six years of one another. The children were taught decorum, and Otilia was brought to business meetings and negotiations. Although Korithian tradition is highly patriarchal and did not intend for her to be truly involved, she was expected to one day advise her husband on his own trade.

From a young age, Otilia showed a streak of independence, often sneaking away from the expensive tutoring lessons paid for by her father. In this way, she was somewhat similar to Ninma, over two decades later.

Initially, her disobedience angered her father, but it was through her mother, who had never been taught to read or write, that Otilia gained an interest in her studies. Otilia would read to her mother stories and poems, some of her own creation. This was the highlight of her relationship with her mother, which was otherwise often highly argumentative. This sparked Otilia’s passion for learning. By age 11, she could speak Korithian and Kishite, and could read and write in both, as well as in Baalkic script.

Korithian marriages are arranged, often centered around matters of business. Such was the case for Otilia. She had never shown particular interest in marriage or boys. Many men, of various ages, petitioned Otiros for her hand. Ultimately, he decided on a fellow wine merchant, an even wealthier man named Wadaxes.

The wedding took place only days after the agreement was made. Otilia was 16 on her wedding day. Upon meeting her new husband, a man over twice her age, she begged her father to reconsider. Embarrassed and enraged, her father pulled her aside and scolded her. This devolved into a loud and nearly violent argument. Otiros swore never to lay eyes on his daughter again and promptly left her with her new husband. Otilia tried to live a good life, attending to her husband and completing domestic duties, all while secretly continuing to write and read, creating an extensive collection of poems and stories, many of which centered around her struggles with finding happiness with her husband.

While initially kind, Wadaxes revealed his true nature after four years of marriage when Otilia seemingly could not bear a child, despite one instance of Wadaxes’s infidelity resulting in a birth.

Wadaxes attempted to divorce Otilia, a process in Korithian culture that would necessitate the repayment of any dowry or agreements and the "return" of Otilia to her family's patriarch. However, Otilia’s father refused any offer that Wadaxes made, unwilling to take her back. Wadaxes then petitioned the city council, but since Otilia had done nothing to prevent him from producing children by other means, there were no grounds to end the marriage due to her infertility. Despite Otilia's own wish to be rid of her increasingly cruel spouse, the conservative nature of the council forbid women from initiating divorce in any circumstance, or even addressing the council. Thus, by Korithian law, Wadaxes could not divorce his wife.

Wadaxes took out his frustrations on Otilia by insulting her, refusing to let her into bed, and even forbidding the slaves from feeding her. In time, this active abuse simmered into mutual loathing. Wadaxes would intentionally bring prostitutes home to dine, often in the presence of guests and important people, to humiliate Otilia. At other times, he would disappear for days without warning.

In one instance, Wadaxes found Otilia's collection of poems and musings and narrated these private thoughts to a room of drunken merchants and their wives. Only a poorly timed storm prevented her from running away that day.

Otilia endured these conditions for years until her father contracted a respiratory disease, which would ultimately be fatal. By this point, her husband had already chosen a new "wife," a mistress he kept in their home full-time. Seeing an opportunity to finally be rid of Otilia, Wadaxes planned to negotiate the divorce with the new patriarch of Otilia’s family, her younger brother Panatos.

Upon hearing this plan and learning of her father's declining health, Otilia devised a plot of her own. In an act of petty revenge, she forged a letter from her husband and used it to commandeer one of his ships and crew, sailing far away. By doing so, she denied Wadaxes the pleasure of giving her away and delayed his ability to remarry until she was found or declared dead or vanished, a process that could potentially take decades.

Her escape took her across the Green Sea to a place she had often heard about in stories and the markets of Kalmanati—the city of Labisa.

Appearance

Otilia is tall, standing about 5'5", which is notably above the average height of 5'0" for Korithian women. She has the typical olive skin and brown eyes of her people. Her most striking feature, however, is her auburn hair—a rarity south of Makora. This perceived exoticness made her highly desired by the bachelors of Kalmanati.

Personality

Otilia is a kind and caring person, eager and curious to learn new things. However, she is also prone to sarcasm, and her time learning from her father and observing his business dealings has cultivated a certain cunning and slyness in her. She possesses a keen understanding of people and knows how to use this to her advantage. Highly intelligent and well-read on a variety of topics, Otilia's blend of empathy, wit, and shrewdness makes her a formidable and complex individual.

Gender/Pronouns

Cis-woman She/Her

Sexual Orientation

Lesbian

Relationships

Otilia's relationship with her family is abyssmal. Her relationship with her "husband" is even worse. Upon first escaping she was worried that Wadaxes may send someone to find her. A fear which was quickly lessoned by time and the presence of Narul.

She acts in some sense as an adoptive partent to Ninma alongside Narul.

She is partners with the Kishite, Shela.

Favorite Color

Blue

Favorite Food

Daropaka, Korithian Cheesecake (Find the recipe here!)

Biggest Fear

Losing what she has found and made of herself since escaping.

Sage?

No

Literate?

Yes

Excerpt

Someone sat at his other shoulder, and he looked, expecting to see Suru or Bira. But instead there sat the Korithian. “I haven’t had the chance to properly thank you.” Her Kishite was quite good though it had a sort of stiff formality to it. Her shoulders were pulled back, her spine painfully straight. Narul had seen these same kinds of mannerisms from the various aristocratic men and women who would visit Hutbari’s court from the lands to the west. She was tall and thin, her eyes sharp. Her auburn hair was disheveled, her curls tangled. “Oh, that’s fine.” Narul muttered. The Korithian frowned and turned to him. “It is not. I owe you. I do not know how this sort of thing works for you easterners, but for us, a debt like this is a very serious thing. My name is Otilia, and you're Naro, yes?” She looked at him quizzically. “Um, Narul.” He corrected. Otilia nodded, mouthing the word, trying to nail it into her mind.  Narul against his better judgment turned to Otilia and asked. “So are you…meeting your husband somewhere?” Otilia looked at him, confused. “My husband?”Narul covered his mouth, mortified. “Oh I am so sorry, did he…you know?” “My husband is in Kalmanati. And I'm not in too much of a hurry to see him again.” Otilia chuckled.

@patternwelded-quill @flaneurarbiter @skyderman @blackblooms

@roach-pizza @illarian-rambling @dezerex @theocticscribe

@axl-ul, @persnickety-peahen, @surroundedbypearls, @elsie-writes

@mk-writes-stuff, @kaylinalexanderbooks

[hungergamesbookclub]

Next Read

While the plan was to next read a book with a more diverse perspective than the works Suzanne Collins has referenced as influencing THG, I didn't get a lot of suggestions for the diverse read. So there is an option to stick with the books Suzanne has referenced if everyone would prefer that. Here is the last poll we did, to give an idea of the work we might read. As for the other books, descriptions of each book is under the cut if you're unfamiliar/want to read more about them.

Book descriptions below cut:

The Parable of the Sower: When global climate change and economic crises lead to social chaos in the early 2020s, California becomes full of dangers, from pervasive water shortage to masses of vagabonds who will do anything to live to see another day. Fifteen-year-old Lauren Olamina lives inside a gated community with her preacher father, family, and neighbors, sheltered from the surrounding anarchy. In a society where any vulnerability is a risk, she suffers from hyperempathy, a debilitating sensitivity to others' emotions.

Precocious and clear-eyed, Lauren must make her voice heard in order to protect her loved ones from the imminent disasters her small community stubbornly ignores. But what begins as a fight for survival soon leads to something much more: the birth of a new faith . . . and a startling vision of human destiny.

As Long As The Lemon Tree Grows: Salama Kassab was a pharmacy student when the cries for freedom broke out in Syria. She still had her parents and her big brother; she still had her home. She had a normal teenager’s life.

Now Salama volunteers at a hospital in Homs, helping the wounded who flood through the doors daily. Secretly, though, she is desperate to find a way out of her beloved country before her sister-in-law, Layla, gives birth. So desperate, that she has manifested a physical embodiment of her fear in the form of her imagined companion, Khawf, who haunts her every move in an effort to keep her safe.

But even with Khawf pressing her to leave, Salama is torn between her loyalty to her country and her conviction to survive. Salama must contend with bullets and bombs, military assaults, and her shifting sense of morality before she might finally breathe free. And when she crosses paths with the boy she was supposed to meet one fateful day, she starts to doubt her resolve in leaving home at all.

Soon, Salama must learn to see the events around her for what they truly are—not a war, but a revolution—and decide how she, too, will cry for Syria’s freedom.

These is my Words: A moving, exciting, and heartfelt American saga inspired by the author's own family memoirs, these words belong to Sarah Prine, a woman of spirit and fire who forges a full and remarkable existence in a harsh, unfamiliar frontier. Scrupulously recording her steps down the path Providence has set her upon—from child to determined young adult to loving mother—she shares the turbulent events, both joyous and tragic, that molded her, and recalls the enduring love with cavalry officer Captain Jack Elliot that gave her strength and purpose.

Braiding Sweetgrass: Drawing on her life as an indigenous scientist, and as a woman, Kimmerer shows how other living beings―asters and goldenrod, strawberries and squash, salamanders, algae, and sweetgrass―offer us gifts and lessons, even if we've forgotten how to hear their voices. In reflections that range from the creation of Turtle Island to the forces that threaten its flourishing today, she circles toward a central argument: that the awakening of ecological consciousness requires the acknowledgment and celebration of our reciprocal relationship with the rest of the living world. For only when we can hear the languages of other beings will we be capable of understanding the generosity of the earth, and learn to give our own gifts in return.

[doodlemancy]

Hey there I just have a question about the Patreon stuff - I 100% agree with everything you said, I'm not too knowledgeable about some of the things Patreon has done. I know they want to get rid of first of the month and per creation billing, but WHY? Why do they hate it so much and want to get rid of it so badly??

hmmmm. i can't say i know for sure, but i can make some guesses. a lot of it seems like an unwillingness to problem-solve, honestly. there have been various excuses that i can remember-- one is that processing everything at the beginning of the month leads to all the Payment Processing Problems happening at once which, fair, understandable. hire more people, sorry patreon, you already made your bed on this and now you get to lie in it for the sake of the people that depend on it. another excuse they made during the fiasco in 2021 is that a lot of people sign up in the middle or toward the end of the month and think they've been "double charged" when the 1st of the next month rolls around, and they get charged again less than a month after they signed up. it apparently leads to a lot of customer service tickets. instead of implementing ANY features that would help patrons understand this better at signup, or allow patrons to delay payment until the 1st of the next month, they wanted to do away with 1st-of-the-month billing entirely. and like yes. this is a problem. chargebacks are bad. having to deal with a lot of help tickets at the same time every month is bad. but having worked customer service long enough: clarify your language and again, hire more people, sorry! bed made! lie in it!

with the apple thing... i kind of wonder if that's been an influence in the past and for how long. it feels like they are really insistent on changing their service's behavior to be more predictable to the average Netflix/Doordash/etc. subscriber or whatever. the rolling bill structure is the default for most stuff, and it does make sense to want to be predictable... but in general they really seem to think very little of the intelligence of patrons. which is an understandable consequence of dealing with any kind of customer service-- just statistically speaking you will encounter a lot of horses who cannot be made to drink or even led to any kind of water and it will make you think humanity is doomed. but it's weird that they're willing to trade out entire portions of their userbase for that predictability. i think some of this is also a venture-capital-driven desperate desire for wider appeal, which is the fall of every tech company at some point, i guess. the insistence that the apps no one likes are Extremely Important is what bolsters my belief that this is a misguided growth-chasing thing. like everyone else, they probably are trying to make line go up, and there's no room to be pleased with a sustainable niche in that equation.

i don't know if there are other mysterious under-the-hood reasons, like if it's gonna be better for them re: payment processing fees or something or if their processors or investors are giving them shit about it for some reason or another. it's likely there's something else they are, as usual, not being transparent about.

so yeah. it's not that i think Patreon would be easy to run. it's not that i don't see that there are some legit challenges here. but i do think they are strangely willing to give up and go straight to the most destructive solution rather than try to figure out how to make the thing work. i don't really know exactly what's going on more than anyone else does, i'm just looking for patterns.

also: i know you don't, anon, but if anyone's thinking i've been too harsh or that i'm too suspicious of patreon up-front here and am Probably Just Unpleasable... they do have a history of deceptive shit. it's been their thing for a looooong time to take secret polls only of select groups of users so they can say that their bad decisions are based on "user feedback". i actually got an email invite back in 2021 for a secret behind-the-scenes call that i'm sure they were just gonna use to try to justify some more shit. i declined and told them they should have learned by now to ask the whole community for input on big decisions, and i got a predictably dodgy answer. sigh. i wish they really cared about us.

[digitaldevendratilak]

The Future of Digital Advertising

In the ever-evolving landscape of digital marketing, staying ahead of the curve is paramount for businesses striving to remain competitive and relevant. As technology continues to advance and consumer behaviors evolve, new trends emerge, reshaping the digital marketing landscape. In this article, we'll explore some of the most prominent emerging trends in digital marketing and speculate on what the future holds for this dynamic industry.

1.Artificial Intelligence (AI) and Machine Learning:

AI and machine learning have already made significant strides in revolutionizing digital marketing, and their influence is only expected to grow. AI-powered chatbots, personalized recommendation engines, and predictive analytics are just a few examples of how AI is transforming marketing strategies. In the future, we can anticipate even more sophisticated AI applications, such as predictive content creation, advanced customer segmentation, and dynamic pricing optimization.

2.Voice Search Optimization (VSO):

With the rising popularity of voice-activated devices and virtual assistants, voice search is poised to become a dominant force in digital marketing. Businesses will need to adapt their SEO strategies to accommodate natural language queries and conversational search patterns. Optimizing content for voice search, leveraging schema markup, and focusing on local SEO will be key tactics for brands looking to capitalize on this emerging trend.

3.Augmented Reality (AR) and Virtual Reality (VR):

AR and VR technologies have the potential to revolutionize the way consumers interact with brands and products. From immersive shopping experiences to virtual try-on features, AR and VR offer exciting opportunities for marketers to engage audiences in new and innovative ways. As these technologies become more accessible and mainstream, we can expect to see widespread adoption across various industries, including retail, entertainment, and tourism.

4.Interactive Content Experiences:

As consumers increasingly seek out interactive and engaging content, marketers are embracing interactive content formats such as quizzes, polls, calculators, and 360-degree videos. These interactive experiences not only capture users' attention but also provide valuable insights into their preferences and behaviors. Moving forward, we can anticipate the continued growth of interactive content as brands look for creative ways to stand out in a crowded digital landscape.

5.Privacy and Data Protection:

In light of increasing concerns about data privacy and security, consumers are becoming more cautious about sharing their personal information online. As a result, there is a growing emphasis on transparency, consent, and data protection in digital marketing practices. Brands that prioritize privacy and build trust with their audience will have a competitive advantage in the future, while those that neglect these considerations may face backlash and reputational damage.

6.Purpose-Driven Marketing:

Today's consumers expect more from brands than just products and services—they want to support companies that align with their values and beliefs. Purpose-driven marketing, which focuses on social responsibility, sustainability, and ethical business practices, is gaining traction as consumers seek out brands that make a positive impact on society and the environment. In the future, we can expect to see more brands integrating purpose-driven messaging into their marketing campaigns and corporate branding efforts.

In conclusion, the future of digital marketing is filled with exciting possibilities and opportunities for innovation. By embracing emerging trends such as AI, voice search optimization, AR/VR, interactive content, privacy protection, and purpose-driven marketing, businesses can position themselves for success in an increasingly competitive digital landscape. However, staying ahead of the curve requires continuous adaptation, experimentation, and a willingness to embrace change. As we look to the future, one thing is certain: the only constant in digital marketing is change.

[jetekasiadigital]

How to Engage Diverse Audiences With South East Asia Advertising Services?

In Southeast Asia, diversity is not a trend; it is a culture. Marketing here is all about sharing great stories of different people and implementing creative tactics.

The Southeast Asian market is a diverse, colorful area of different cultures, languages, and consumer habits. For any organization that wants to stir in the competitive Chinese market, the need to appreciate differences should be embraced. So, let’s move on to how people with such diverse audiences can reach out to them using advertising principles.

Understanding the Uniqueness of Southeast Asia’s Market

Southeast Asia has over 680 million inhabitants, including Indonesia, Thailand, Malaysia, and Vietnam. Each country has its preferences, traditions, and language. Future research should consider all of these aspects to achieve optimality in advertising in this region. Any brand seeking to use South East Asia Advertising services must agree to several strategies, including localized content, cultural sensitivity, and extensive use of digital technology in advertising.

The Role of Digital Growth

With internet penetration soaring across the region, digital platforms have become the cornerstone of effective advertising. Chinese Southeast Asia Digital Services play a critical role here, as platforms like WeChat, LINE, and Xiaohongshu dominate engagement. For businesses, tapping into these platforms with region-specific campaigns can unlock tremendous potential.

Top Strategies to Engage Diverse Audiences

1. Embrace Localized Content Creation to Capture Your Target Audience

It is not a simple translation but involves the cultural customization of the content that is being done. Vietnamese audiences would find simple images relatable, while Indonesian audiences would find narratives that are close to their family ideals. Utilizing Southeast Asia Digital Services, businesses can:

Tailor content for specific demographics.

Integrate culturally significant symbols, colors, and themes.

Address regional holidays and festivals in campaigns.

For example, a campaign using LINE Advertising Services Southeast Asia can target Thai audiences with stickers and promotions during Songkran.

2. Leverage the Power of Social Media

Social media is a significant driver of advertising success in Southeast Asia. Platforms like Facebook, TikTok, and LINE have massive followings across the region. Using South East Asia Advertising services, brands can optimize their social media strategy by:

Employing influencers popular in specific countries.

Utilizing short-form video content to capture attention.

Running interactive campaigns like polls, giveaways, or live streams.

3. Focus on Mobile-First Advertising

Southeast Asia is a mobile-first market, with many consumers accessing the internet exclusively through smartphones. Advertisers must prioritize:

Mobile-friendly website designs.

Vertical video ads are available on platforms like Instagram and TikTok.

In-app advertising opportunities on popular apps.

4. Data-Driven Personalization

With advanced tools available through Chinese Southeast Asia Digital Services, brands can use data to create highly targeted campaigns for customers. AI-driven insights allow companies to:

Identify consumer preferences.

Predict purchasing behaviors.

Offer recommendations tailored to individual needs.

The Future of Advertising in Southeast Asia

When one is considering advertising, it’s important to note that advertising opportunities change as the digital ecosystems change. Augmented reality campaigns, programmatic advertising, and cross-border business in E-commerce are likely to emerge as leaders. With proper collaboration with various innovative service providers, such as Jetek, businesses can stay ahead in leveraging Southeast Asia Digital Services efficiently.

Why Choose Jetek for Advertising Excellence?

Jetek Asia Digital brings unparalleled expertise in South East Asia Advertising services to reach new heights of professionalism and can help any business come up with an ad campaign that will strike a chord in the hearts of Southeast Asian clients and customers. Consumer insights may extend to using LINE Advertising Services Southeast Asia or dealing with complex culture in Southeast Asia; Jetek makes sure that you reach your audience right.

Embrace the diversity of Southeast Asia and let your brand’s story shine—one ad at a time.

[higherlearningtvshow]

Early Voting in all 50 Wards of Chicago begins Today, October 21 at 9:00am.

Courtesy of

La Shawn K. Ford, IL State Representative 

False Election Narratives

Breaking Down Definitions and

The ABC 7 News Reports

October 2, 2024

CHICAGO (WLS) -- Early voting is expanding across the Chicago area just two weeks away from Election Day.

Starting Monday, Chicago residents can now go to any early voting site in the city across all 50 wards to cast their ballot.Click Here to Read More

Early voting expands in Illinois

Click Image Below to Find Early Voting Locations and Times

in Chicago

Misinformation in Elections

In the context of elections, understanding misinformation is crucial for ensuring informed voter participation. This segment will explore the definitions of key terms, such as misinformation, disinformation, and malinformation, highlighting their distinct characteristics and implications. We will delve into the mechanisms through which misinformation spreads, including the influence of social media algorithms, the creation of echo chambers, and the role of traditional media outlets. By unpacking these concepts, voters will be better equipped to recognize the challenges posed by misinformation and its potential impact on the electoral process.

Misinformation, the media, and the role you're playing in both

The American Psychological Association Reports

Misinformation and disinformation

Misinformation is false or inaccurate information—getting the facts wrong. Disinformation is false information which is deliberately intended to mislead—intentionally misstating the facts.

The spread of misinformation and disinformation has affected our ability to improve public health, address climate change, maintain a stable democracy, and more. By providing valuable insight into how and why we are likely to believe misinformation and disinformation, psychological science can inform how we protect ourselves against its ill effects.Click Here to Read More

Brennan Center for Justice Reports

Election deniers are working to undermine confidence in our elections and suppress turnout, particularly among voters of color and other historically marginalized communities. The misinformation they propagate — including lies about the voting process and election workers — can have significant consequences for people’s ability to vote and trust in our elections. 

These threats are especially perilous today. Since 2020, prominent politicians and candidates for election administration positions have amplified the Big Lie of a “stolen” presidential election. These falsehoods spread rapidly on social media, with platforms unwilling or unable to intervene, fueling threats to election systems.Click Here to Read More

The Brennan Center Reports

February 20, 2024

Multiple Threats Converge to Heighten Disinformation Risks to 2024 Elections

In early December 2020, Ruby Freeman received an email: “We are coming for you and your family. Ms. Ruby, the safest place for you right now is in prison. Or you will swing from trees.”

Freeman had been a temporary poll worker in Fulton County, Georgia, in the 2020 election. Her daughter, Shaye Moss, was with her at the State Farm Arena in Atlanta, counting ballots as a county employee on the night of the election. Footage of the pair engaging in routine vote-counting procedures went viral after Rudy Giuliani and his legal team began to falsely claim it showed them conducting election fraud. As the lies about what happened that night in Atlanta spread on social media, Freeman and Moss were thrown into a firestorm. Racist, violent language arrived via letters, texts, phone calls, emails, social media messages, and even in person at each of their front doors.Click Here to Read More

Media and Democracy: Finding Facts in the Mess of Misinformation | Lisa Remillard | TEDxBillings

Understanding Misinformation

Social media algorithms play a crucial role in amplifying false narratives by prioritizing sensational content that captures user engagement. These algorithms often lead to the creation of echo chambers, where users are exposed predominantly to viewpoints that align with their own beliefs, reinforcing misinformation. Additionally, traditional media outlets contribute to this issue by occasionally spreading unverified information or sensationalized stories, further blurring the lines between fact and fiction. Together, these mechanisms foster an environment where misinformation can thrive and influence public perception.

Northeastern Library Reports

October 2, 2024

Fake News/Misinformation/Disinformation: What is Fake News?

The term "fake news" has been used increasingly in the last several years, but does not always refer to the same thing. Because false information can come in many shapes and forms, the term "fake news" can conjure up very different thoughts depending on the person using/hearing it and their own personal experiences. For the purposes of this guide we can define "fake news" as “purposefully crafted, sensational, emotionally charged, misleading or totally fabricated information that mimics the form of mainstream news” (Zimdars & McLeod, 2020). Click Here to Read More

The American Psychological Association Reports

November 29, 2023

How and Why Does Misinformation Spread?

According to behavioral models, exposure to misinformation increases the odds that people will believe it, which in turn increases the odds that they will spread it. At the same time, people do not necessarily need to believe misinformation in order to spread it; people may share information they know is false to signal their political affiliation, disparage perceived opponents, or accrue social rewards. Psychological factors contribute significantly to this process: People are more likely to share misinformation when it aligns with personal identity or social norms, when it is novel, and when it elicits

strong emotions.Click Here to Read More

University of Victoria Reports

May 31, 2024

Advancing technology and growth in social media use contribute to the spread of fake news. In fact, research shows that false news often spreads faster than real news online. Regular users of social media are to blame for a lot of this spread, as they like, share, and otherwise engage with posts containing misinformation. See below for more on why we fall for fake news.

Online fake news can also be spread through bots. Ferrara et al.’s (2016) look at social bots describes a bot as “a computer algorithm that automatically produces content and interacts with humans on social media, trying to emulate and possibly alter their behavior.”Click Here to Read More

Media Literacy: What is misinformation

The Public Interests Research

Groups Reports

November 22, 2023

How misinformation on social media has

changed news

When a tourist submersible lost contact during a dive to view the wreckage of the Titanic last month, the international rescue operation caught the attention of millions around the world. The rescue failed, and on June 25th, a video on TikTok broadcasted the screams of the passengers in their final moments. In just 10 days, the video had 4.9 million viewers who heard the five

victims’ last cries.Click Here to Read More

Key Examples of Misinformation in Elections

This section delves into notable instances of misinformation in elections, providing a comprehensive analysis of its impact and consequences. By exploring significant examples, the discussion highlights the implications of such misinformation for democracy and electoral integrity. Key cases will be examined to draw lessons learned and best practices for future elections, while also investigating the role of media and technology in shaping public perception. Through this examination, the section aims to illuminate the critical need for vigilance and informed engagement in the electoral process.

The Power of Deception

The 2016 U.S. Presidential Election was significantly impacted by various misinformation campaigns that influenced public opinion and voter behavior. False narratives, such as misleading claims about candidate endorsements and fabricated stories about criminal records, proliferated across social media platforms, creating confusion and mistrust among voters. Additionally, Russian interference efforts, which utilized bots and targeted advertisements, exacerbated political divisions and spread misleading information. These tactics not only shaped public perception but also raised concerns about the integrity of the electoral process, ultimately playing a crucial role in the election's outcome.

How fake news impacted the 2016 election

The American Economic Association Reports

American democracy has been repeatedly buffeted by changes in media technology. In the 19th century, cheap newsprint and improved presses allowed partisan newspapers to expand their reach dramatically. Many have argued that the effectiveness of the press as a check on power was significantly compromised as a result (for example, Kaplan 2002). In the 20th century, as radio and then television became dominant, observers worried that these new platforms would reduce substantive policy debates to sound bites, privilege charismatic or “telegenic” candidates over those who might have more ability to lead but are less polished, and concentrate power in the hands of a few large corporations (Lang and Lang 2002; Bagdikian 1983).

In the early 2000s, the growth of online news prompted a new set of concerns, among them that excess diversity of viewpoints would make it easier for like-minded citizens to form “echo chambers” or “filter bubbles” where they would be insulated from contrary perspectives (Sunstein 2001a, b, 2007; Pariser 2011). Most recently, the focus of concern has shifted to social media. Social media platforms such as Facebook have a dramatically different structure than previous media technologies. Content can be relayed among users with no significant third party filtering, fact-checking, or editorial judgment. An individual user with no track record or reputation can in some cases reach as many readers as Fox News, CNN, or the New York Times. Click Here to Read More

Louisiana State University Reports

March 3, 2022

How Fake News Affected the 2016 Presidential Election

Of the known fake news stories that appeared in the three months before the election, those favoring Trump were shared a total of 30 million times on Facebook, while those favoring Clinton were shared 8 million times.

Just over half of average American adults who recall seeing fake news say they believed the stories

People are much more likely to believe stories that favor their preferred candidate, especially if they are ideologically segregated within social media networks

Social media was an important but not a dominant source of election news-- only 14% of Americans said social media was their “most important source”

In a 2015 Stanford University study of fake news articles and “civic online reasoning,” researchers found that over 30 percent of high school students said a fake Facebook account posting comments about then-candidate Trump were more reliable because of its graphic elements.

Only 25 percent recognized the significance of the blue checkmark on Twitter and Facebook that indicates an account is legitimate. More than 80 percent of the respondents were not able to recognize that an ad was sponsored content, or native advertising, and not a news story.

Native advertising is a type of advertising that matches the form and function of the platform on which it appears.

Click Here to Read More

Pew Research Center Reports

December 15, 2016

Many Americans Believe Fake News Is

Sowing Confusion

According to a new survey by Pew Research Center, most Americans suspect that made-up news is having an impact. About two-in-three U.S. adults (64%) say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events. This sense is shared widely across incomes, education levels, partisan affiliations and most other demographic characteristics. These results come from a survey of 1,002 U.S. adults conducted from Dec. 1 to 4, 2016Click Here to Read More

NBC News Reports

November 7, 2016

'Fake news' went viral in 2016. This expert studied who clicked

It’s one of the defining phrases to emerge the 2016 election. But before “fake news” became President Donald Trump’s favorite media-bashing epithet, the term referred to fake political news spread by dubious partisan sites for profit.

In the months leading up to the presidential election, news sites and Facebook pages attracted attention for producing wholly fictitious articles like “Pope Francis Shocks World, Endorses Donald Trump For President” that preyed on readers’ biases. In Macedonia, enterprising teenagers built a cottage industry of fake news sites that concocted phony scoops about President Obama and Hillary Clinton and then collected the ad revenue when they went viral among Trump supporters.Click Here to Read More

Fake news' impact on politics

Fake news wasn’t the biggest media

problem of 2016

The Hidden Dangers

Misinformation in elections poses serious threats to democratic processes by eroding voter trust and influencing election outcomes. False claims and misleading narratives spread through social media and other platforms create confusion, leading many voters to question the integrity of electoral systems. This undermines confidence in democratic institutions and can result in lower voter turnout. Additionally, misinformation can shape voter behavior, sway undecided voters, and even suppress participation, ultimately distorting election results and undermining fair representation in democracy.

You're being manipulated and don't even know it | Nate Pressner

The Brookings Institution Reports

Misinformation is eroding the public’s confidence in democracy

Democracy in the United States is in serious trouble. A review of some recent public opinion research shows just how much.

For example, an NPR survey conducted earlier this year found that 64% of the American population believes that U.S. democracy is in crisis and is at risk of failing. A strong indication that the situation is getting worse and not better is that over 70% of respondents in that poll said that democracy is more at risk of failure now than it was a year ago.Click Here to Read More

Harvard Kennedy School Reports

June 2, 2020

Misinformation in action: Fake news exposure is linked to lower trust in media, higher trust in government when your side is in power

We collected data from U.S. respondents (N=3000) who participated in two survey waves conducted a month apart from each other. The surveys were sent out in late October and late November of 2018, shortly before and shortly after the U.S. midterm elections.

Participants were also asked to install a browser extension tracking their online behavior during the time period between the surveys. About 8% (N=227) of the respondents agreed.

The browsing history of participating respondents was used to evaluate their exposure to fake news sources and assess whether consuming misinformation was linked to changes in trust. 

We found that fake news exposure was associated with a decline in mainstream media trust among respondents.  

Our results also showed that fake news exposure was associated with an overall increase in political trust, and especially trust in congress and the justice system. 

Upon examining that relationship more closely, we found that fake news consumption was linked to lower political trust, but only for strong liberals. For moderates and conservatives, fake news consumption predicted higher trust in political institutions. 

Our findings confirm that the consequences of fake news cannot be examined in isolation. To effectively anticipate the implications of misinformation spread, research needs to consider the current media and political environment.

Click Here to Read More

The Oxford Academic Reports

July 22, 2024

Electoral misinformation, where citizens believe false or misleading claims about the electoral process and electoral institutions—sometimes actively and strategically spread by political actors—is a challenge to public confidence in elections specifically and democracy more broadly. In this article, we analyze a combination of 42 million clicks in links and apps from behavioral tracking data of 2,200 internet users and a four-wave panel survey to investigate how different kinds of online news and media use relate to beliefs in electoral misinformation during a contentious political period—the 2022 Brazilian presidential elections. We find that, controlling for other factors, using news from legacy news media is associated with belief in fewer claims of electoral misinformation over time. We find null or inconsistent effects for using digital-born news media and various digital platforms, including Facebook and WhatsApp. Furthermore, we find that trust in news plays a significant role as a moderator. Belief in electoral misinformation, in turn, undermines trust in news. Overall, our findings document the important role of the news media as an institution in curbing electoral misinformation, even as they also underline the precarity of trust in news during contentious political periods.

Click Here to Read More

University of Central Florida Reports

October 26, 2020

The term “fake news” has become so ubiquitous in our society that it’s even become a punchline. But the threat is very real — with real consequences — which is why UCF Associate Lecturer of Psychology Chrysalis Wright dedicates her days to studying it.

Wright is an expert on fake news and online disinformation who serves as the founding director of UCF’s Media and Migration Lab, which identifies and develops methods for fighting fake news. She was recently appointed to the board of directors for the United Nation’s Communications Coordination Committee, which aims to improve communications across cultures globally.Click Here to Read More

New America Reports

March 2, 2024

The Problem of Misinformation in a Democracy

Misinformation—defined here as deliberately shared wrong information (e.g., fake news), which is distinct from simple misperceptions (e.g., genuine mistakes)—poses a number of dangers to a democratic society. Democracy thrives on the active and honest participation of citizens and misinformation threatens its success by obfuscating or discouraging the best course of action for voters and distorting perceptions of political opponents.Click Here to Read More

Empowering Voters

Think Before You Click: How to fact check articles you find online

The University of California Reports

Real News/Fake News: Fact Checkers

Politifact

Pulitzer Prize winning site run by editors and reporters from the Tampa Bay Times (Florida) newspaper. "PolitiFact is a fact-checking website that rates the accuracy of claims by elected officials and others who speak up in American politics.... The PolitiFact state sites are run by news organizations that have partnered with the Times." Read about their principles under 'About Us.'

FactCheck.org

"FactCheck.org is a project of the Annenberg Public Policy Center of the University of Pennsylvania....a nonpartisan, nonprofit “consumer advocate” for voters that aims to reduce the level of deception and confusion in U.S. politics. We monitor the factual accuracy of what is said by major U.S. political players in the form of TV ads, debates, speeches, interviews and news releases."Click Here to Read More

League of Women Voters Reports

Reliable Sources for Fact Checking

Media Bias Fact Check (MBFC) is a fact-checking page, which relies strictly on signatories of the International Fact Checking Network (IFCN) when evaluating the political/factual bias of 3,100+ media sources (left, center-left, least biased, center-right, right, pro-science, conspiracy and pseudo-science, questionable sources, and satire). It includes the methodology used to classify each source. Sources rated very high or high on factual reporting have proper sourcing and a clean fact check record. Here's their 2024 Least Biased List of the best fact-checking websites, including all the ones below.

AP Fact Check Daily Mining Gazette has been printing. Associated Press is currently at the border of least-biased and left-biased but very high on factual accuracy. IFCN Signatory.

OpenSecrets.Org is the Center for Responsive Politics' nonpartisan guide to money's influence on U.S. elections and public policy. MBFC rates it as dead-center least biased and very high on factual reporting, noting that it is a source for fact checkers.

Lead Stories tracks story trends and debunk fake news before it becomes viral. They are often the first to debunk outrageous claims with "hoax alerts." Their clever tag line is "Just Because It's Trending Doesn't Mean It's True—Fact checking at the speed of likes since 2015." MBFC rates it as dead-center least biased and very high on factual reporting. IFCN signatory.Click Here to Read More

The University of Central Oklahoma Reports

October 2, 2024

Cybersecurity and Infrastructure Security Agency (CISA)

Five products in the National Cyber Awareness System offer a variety of information for users with varied technical expertise. Those with more technical interest can read the Alerts, Analysis Reports, Current Activity, or Bulletins. Users looking for more general-interest pieces can read the Tips.

Snopes

Use Snopes for lots of factchecking: Fake News, social media stories, and rumors. Snopes’ fact-checking and original, investigative reporting lights the way to evidence-based and contextualized analysis.Click Here to Read More

Call to Action

Reporting misinformation is a critical step in combating its spread, especially during election season. Social media platforms like Facebook, Twitter, and Instagram offer tools that allow users to flag or report false or misleading content. By taking the time to report misinformation, individuals help ensure a more accurate flow of information, protecting the integrity of discussions and decision-making processes. This proactive approach empowers communities to hold platforms accountable and reduce the impact of harmful or deceptive narratives.

Helping Students Identify Fake News with the Five C's of Critical Consuming

The World Health Organization Reports

October 2, 2024

How to report misinformation online

As the world responds to the COVID-19 pandemic, we face the challenge of an overabundance of information related to the virus. Some of this information may be false and potentially harmful.

Inaccurate information spreads widely and at speed, making it more difficult for the public to identify verified facts and advice from trusted sources, such as their local health authority or WHO.

However, everyone can help to stop the spread. If you see content online that you believe to be false or misleading, you can report it to the hosting social media platform. Click Here to Read More

BBC News Reports

How to report fake news to social media

In our earlier guide to spotting fakes during the US election, we gave you some ground rules to help with identifying false or misleading reports.

Have I heard of the publisher before?

Is this the source I think it is, or does it sound a bit like them?

Can I point to where this happened on a map?

Has this been reported anywhere else?

Is there more than one piece of evidence for this claim?

Could this be something else?

Armed with these you can progress to reporting it to the authorities, in this case large multinational corporations from the USA.Click Here to Read More

Click Below to View Job Highlights of the Week!Job Highlights 10/14/2024Job Highlights 10/15/2024Job Highlights 10/16/2024Job Highlights 10/17/2024Job Highlights 10/18/2024Job Highlights 10/19/2024

 

[trendingbulb]

Digital Marketing 2024: Trends You Can't Afford to Miss 🌟

Hey, marketers! 🚀 As we dive into 2024, it’s time to get ahead of the game. Here are the key digital marketing trends you NEED to know about this year!

1. The Rise of Artificial Intelligence 🤖

AI-Powered Analytics: Data is king, and AI is its royal advisor. This year, brands using AI for analytics will unlock deeper insights into consumer behavior, helping them craft smarter strategies.

Chatbots & Virtual Assistants: Get ready for 24/7 customer service! Chatbots are becoming essential for engaging customers instantly. Say goodbye to long wait times!

Predictive Marketing: Want to know what your customers will do next? Predictive analytics is here to help you anticipate their needs and tailor your campaigns accordingly.

2. Personalization at Scale 🎯

Customized User Experiences: Personalization is a MUST in 2024. Create tailored experiences that resonate with individual users. It’s all about making them feel special!

Data-Driven Strategies: Use your customer data wisely! Brands that invest in data collection and analysis will have the upper hand in understanding their audience.

Dynamic Email Marketing: Say hello to dynamic emails that adapt to user behavior. More personalization means higher open and conversion rates!

3. Voice & Visual Search Optimization 🔍

Voice Search Growth: With smart speakers everywhere, optimizing for voice search is key. Think natural language and long-tail keywords to keep your brand visible!

Visual Search Optimization: People are searching with images, so make sure your visual content is easily discoverable. Get ahead of this trend!

Content Creation Best Practices: Focus on creating content that answers questions and engages through visuals. This is how you’ll shine in 2024!

4. The Emergence of Social Commerce 🛍️

Shopping on Social Media: In 2024, social platforms are going all-in on e-commerce. Use shoppable posts to turn followers into customers!

Influencer Partnerships: Influencers are still a big deal! Build authentic, long-term partnerships to get your brand in front of engaged audiences.

User-Generated Content: Encourage your customers to share their experiences. User-generated content builds trust and creates a community around your brand.

5. Video Marketing Dominance 🎥

Short vs. Long-Form Content: Video is where it’s at! Mix short TikToks with longer storytelling videos to capture all kinds of viewers.

Live Streaming: Engage your audience in real-time! Live videos for product launches or Q&As create excitement and authenticity.

Interactive Videos: Make your videos pop with interactivity! Polls, quizzes, and clickable elements can boost engagement like never before.

6. Sustainability & Ethical Marketing 🌱

Consumer Demand for Sustainability: Eco-friendly practices are no longer optional. In 2024, brands that prioritize sustainability will win over socially conscious consumers.

Transparency is Key: Be honest! Brands that communicate transparently about their practices will build lasting trust with their audience.

Incorporating CSR: Show you care! Integrate corporate social responsibility into your marketing to attract like-minded consumers.

Conclusion 🏁

2024 is shaping up to be an exciting year for digital marketing! By embracing AI, personalization, social commerce, and sustainability, your brand can stay ahead of the curve. Keep innovating, and watch your audience grow!

[s-k-digital-88]

Social Media Marketing Trends 2025: Navigating the Future of Online Engagement

As we look ahead to 2025, the social media marketing landscape is poised for significant changes. Businesses and marketers must stay informed about these upcoming Social Media Marketing trends to remain competitive in the digital space. This blog post explores the key social media marketing trends for 2025, offering insights into how these developments will shape the future of online engagement and brand promotion.

The Rise of AI-Powered Social Media Marketing

Artificial Intelligence (AI) is set to revolutionize social media marketing by 2025. Here's how:

Chatbots and Virtual Assistants: AI-powered chatbots will become more sophisticated, handling complex customer queries and providing personalized recommendations.

Content Creation: AI tools will assist in generating high-quality, relevant content tailored to specific audience segments.

Predictive Analytics: Advanced AI algorithms will analyze user behavior and predict future trends, allowing marketers to stay ahead of the curve.

Video Content Domination

Video content will continue to dominate social media platforms in 2025:

Short-form Videos: Platforms like TikTok and Instagram Reels will remain popular, with more brands investing in bite-sized video content.

Live Streaming: Live video will become a staple for brands to connect with their audience in real-time.

Interactive Videos: Expect to see more interactive elements in videos, such as polls, quizzes, and shoppable links.

Augmented Reality (AR) Integration

AR will play a significant role in social media marketing by 2025:

Virtual Try-Ons: More brands will offer AR-powered virtual try-on experiences for products like clothing, makeup, and accessories.

Interactive Ads: AR-enhanced advertisements will provide immersive experiences, increasing engagement and conversion rates.

Location-Based AR: Marketers will leverage location-based AR features to create unique, geo-targeted campaigns.

Social Commerce Expansion

Social commerce will continue to grow, blurring the lines between social media and e-commerce:

In-App Purchasing: More platforms will offer seamless in-app purchasing options, reducing friction in the buying process.

Shoppable Posts: Expect to see an increase in shoppable posts across various social media platforms.

Social Storefronts: Brands will create dedicated social storefronts, offering a complete shopping experience within social media apps.

Privacy-Focused Marketing

With growing concerns about data privacy, marketers will need to adapt their strategies:

First-Party Data: Brands will focus on collecting and leveraging first-party data to create personalized experiences.

Transparency: Marketers will need to be more transparent about data collection and usage practices.

Privacy-Friendly Targeting: New targeting methods that respect user privacy will emerge, replacing traditional cookie-based approaches.

Influencer Marketing Evolution

Influencer marketing will continue to evolve in 2025:

Micro and Nano Influencers: Brands will increasingly partner with micro and nano influencers for more authentic, niche-specific campaigns.

Long-Term Partnerships: Instead of one-off collaborations, brands will focus on building long-term relationships with influencers.

Performance-Based Compensation: Influencer compensation models will shift towards performance-based metrics rather than follower counts.

Voice Search Optimization

As voice-activated devices become more prevalent, optimizing for voice search will be crucial:

Conversational Keywords: Marketers will need to optimize content for natural language queries used in voice searches.

Local SEO: Voice searches often have local intent, making local SEO even more important for businesses.

Voice-Activated Ads: Expect to see the emergence of voice-activated advertisements on social media platforms.

Personalization at Scale

Hyper-personalization will become the norm in social media marketing:

AI-Driven Personalization: AI algorithms will enable brands to deliver highly personalized content and offers at scale.

Dynamic Content: Social media posts and ads will adapt in real-time based on user behavior and preferences.

Cross-Platform Personalization: Marketers will create cohesive, personalized experiences across multiple social media platforms.

Sustainability and Social Responsibility

Consumers will increasingly expect brands to demonstrate social responsibility:

Purpose-Driven Campaigns: More brands will launch campaigns focused on social and environmental issues.

Transparency in Sustainability: Companies will need to be transparent about their sustainability efforts on social media.

Eco-Friendly Products: Promoting sustainable and eco-friendly products will become a key focus for many brands.

Conclusion

As we approach 2025, the social media marketing landscape will continue to evolve rapidly. Marketers must stay agile and adapt to these emerging trends to effectively engage their audience and drive business growth. By embracing AI, video content, AR, social commerce, and other key trends, brands can position themselves for success in the ever-changing digital world.

To stay ahead in social media marketing, it's crucial to continuously educate yourself and experiment with new strategies. What trends are you most excited about? Share your thoughts in the comments below and let's discuss the future of social media marketing together!

Click HERE to know about all the services we provide.

[bestsurfpodcasts]

WSL Finals Exposed: Britt Merrick’s Call-In Shakes the Surfing World!

The Grit - Surfing, Controversies, and Community Insights

Take a deep dive into the latest episode of 'The Grit' filled with surf insights, heated debates, and community engagement.

### Decision to Skip the Event

Delve into the reasons behind the speaker's choice to avoid the event, highlighting the importance of engaging content and World Surf League's future improvements.

### The Pursuit of Excellence

Explore the contrast between high-energy multitasking and focused excellence, emphasizing the value of calm focus for quality output.

### Debates on Competitive Etiquette

Engage in a discussion about the format of surf events, prioritization in lineups, and the dynamics between pro and amateur surfers.

### Unpacking 'New Moon'

analyze the motivational versus critical tones of the movie's comments, delving into the intentions behind their compilation.

### Controversies and Surfer Nicknames

From viewer response to Zeke Lao's statement to John John Florence's unique choice of a nickname for his child, explore the waves of controversy in the surfing world.

### Surfing Rights and Community Concerns

Dive into the nuances of surfers' rights, beach badges, and the surf industry's influence amidst legal implications and community frustrations.

### Navigating Surfing Culture and Media

Explore the significance of independent surf media, listener support, and the balance between content creation for people and industry interests.

### Behavioral Narratives and Community Reactions

Peel back layers of behavior narratives, media influences, and the need for critical perspectives within the surf community.

### Community Engagement and Challenges

Dive into discussions on match-making efforts, personal anecdotes, and the unique challenges faced within the surfing community.

### Innovations and Culture Reflections

From pain management techniques to cultural reflections on language usage, explore the diverse facets of surfing culture and societal norms.

### Show Naming and Close Contests

Unpack the whimsical debates on show names, profile pictures, and community polls, adding a touch of fun amidst intense competitions.

### Conclusion:

Wrap up the journey through 'The Grit' with insights on surfing passion, community dynamics, and the enduring importance of surf media.

[pop-communications]

Personal Branding for Influencers: Crafting a Unique Identity that Resonates

In today’s digital age, personal branding has become crucial for influencers striving to stand out in a saturated market. For influencers, crafting a unique identity is not merely about aesthetics; it’s about authenticity, consistency, and the ability to connect with an audience on a deeper level. A well-crafted personal brand can elevate an influencer’s status, attract collaboration opportunities, and establish a long-lasting presence in the industry. This blog will explore essential strategies for influencers to create a distinctive personal brand that resonates with their audience.

Understanding Personal Branding

Personal branding is the practice of marketing oneself and one’s career as a brand. It involves defining and consistently expressing one’s values, beliefs, and personality. For influencers, personal branding is about showcasing their uniqueness and making a memorable impression.

Why Personal Branding Matters for Influencers

Influencers with a strong personal brand enjoy several benefits, including:

Trust and Loyalty: A well-defined personal brand fosters trust and loyalty among followers, leading to a more engaged and dedicated audience.

Collaboration Opportunities: Brands are more likely to partner with influencers who have a clear and consistent personal brand.

Market Differentiation: In a crowded influencer market, a unique personal brand helps influencers stand out and remain memorable.

 Steps to Craft a Unique Personal Brand

Define Your Core Values and Mission: Start by identifying your core values and mission. What do you stand for? What message do you want to convey? Your values and mission should align with your passions and resonate with your target audience.

Understand Your Audience: Understanding your audience is crucial for crafting a personal brand that resonates. Conduct research to learn about their interests, preferences, and pain points. Engage with your audience through comments, polls, and direct messages to gain insights and build a community.

Create a Consistent Visual Identity: Your visual identity includes your logo, color palette, typography, and overall aesthetic. Consistency in visuals helps create a cohesive and recognizable brand. Use tools like Canva or Adobe Spark to design professional-looking graphics that reflect your brand’s personality.

Develop Your Unique Voice: Your voice is how you communicate with your audience. It encompasses your tone, language, and style. Whether it’s witty, serious, or inspirational, ensure your voice is authentic and aligns with your personal brand.

Share Your Story: Storytelling is a powerful tool for personal branding. Share your journey, experiences, and behind-the-scenes moments to create a deeper connection with your audience. Authentic stories make you relatable and humanize your brand.

Be Authentic and Transparent: Authenticity and transparency are key to building trust. Be honest about your experiences, opinions, and endorsements. Avoid promoting products or services that don’t align with your values or that you don’t genuinely believe in.

Engage and Interact: Engagement is crucial for building a loyal community. Respond to comments, participate in discussions, and show appreciation for your followers. Regular interaction helps strengthen your relationship with your audience.

Leveraging PR and Social Media Agencies

Collaborating with PR and social media agencies can significantly enhance your personal branding efforts. These agencies offer expertise in brand strategy, content creation, and audience engagement. In the UAE, influencers can benefit from working with local PR and influencer marketing agencies that understand the regional market and audience dynamics.

Benefits of Working with PR Agencies

Professional Guidance: PR agencies provide professional guidance on brand positioning, messaging, and media relations.

Content Strategy: Social media agencies can help develop a comprehensive content strategy that aligns with your personal brand and goals.

Media Exposure: PR agencies have established relationships with media outlets and can secure features and interviews to boost your visibility.

Crisis Management: In case of negative publicity, PR agencies offer crisis management services to protect your brand’s reputation. 

Conclusion

Personal branding is an ongoing process that requires dedication, authenticity, and strategic planning. By defining your values, understanding your audience, and maintaining consistency, you can craft a unique personal brand that resonates. Leveraging the expertise of PR and social media agencies can further enhance your efforts and open doors to new opportunities. In the dynamic market of the UAE, a strong personal brand is the key to long-term success and influence.

For influencers looking to elevate their personal brand, partnering with a reputable PR agency or social media agency can provide the necessary support and expertise to thrive in the competitive landscape. Start your journey today and watch your personal brand transform into a powerful and influential presence.

Check out the Original Article

[shaduli1]

Digital Marketing in Business 2024: Trends, Strategies, and Opportunities

In 2024, digital marketing is more crucial than ever for businesses looking to thrive in an increasingly competitive and dynamic marketplace. The rapid evolution of technology, shifting consumer behaviors, and the expansion of digital platforms have made it imperative for businesses to stay ahead of the curve. This article explores the key trends, strategies, and opportunities in digital marketing for 2024.

Key Trends in Digital Marketing 2024

AI and Machine Learning Integration

Artificial Intelligence (AI) and machine learning continue to revolutionize digital marketing. In 2024, AI-driven tools are not just enhancing personalization but are also optimizing content creation, customer service, and campaign management. AI algorithms analyze vast amounts of data to predict consumer behavior, allowing businesses to deliver highly targeted ads and content.

Rise of Voice Search and Smart Assistants

With the proliferation of smart speakers and voice-activated devices, voice search is becoming a dominant trend. Businesses must optimize their content for voice search, ensuring it aligns with the natural language used in queries. This involves focusing on long-tail keywords and conversational content to capture voice search traffic.

Personalization at Scale

Consumers in 2024 expect personalized experiences across all touchpoints. Advances in data analytics and AI allow businesses to deliver personalized content, offers, and recommendations at scale. Hyper-personalization, driven by real-time data, enhances customer engagement and loyalty.

Short-Form Video Content

The popularity of platforms like TikTok, Instagram Reels, and YouTube Shorts has solidified short-form video as a dominant content format. Brands are leveraging these platforms to create engaging, bite-sized content that captures attention quickly and drives higher engagement rates.

Sustainability and Ethical Marketing

Consumers are increasingly prioritizing sustainability and ethical considerations in their purchasing decisions. Businesses must incorporate these values into their digital marketing strategies, promoting eco-friendly practices, and showcasing their commitment to social responsibility.

Privacy and Data Protection

With growing concerns around data privacy, businesses must navigate stricter regulations like GDPR and CCPA. Transparency in data usage, robust security measures, and clear privacy policies are essential for maintaining consumer trust in 2024.

Effective Digital Marketing Strategies for 2024

Omnichannel Marketing

An omnichannel approach ensures a seamless and consistent experience across all digital and physical touchpoints. Businesses should integrate their online and offline channels, leveraging data to create cohesive customer journeys.

Content Marketing and Storytelling

High-quality, value-driven content remains at the heart of digital marketing. Storytelling is particularly powerful in 2024, as it helps brands connect emotionally with their audience. Whether through blogs, videos, podcasts, or social media posts, compelling stories can differentiate a brand in a crowded market.

Influencer Marketing Evolution

Influencer marketing is maturing, with a focus on micro and nano influencers who offer niche audiences and higher engagement rates. Authenticity is key, as consumers are more skeptical of overly commercialized influencer content. Businesses should seek long-term partnerships with influencers who genuinely align with their brand values.

SEO and Voice Search Optimization

Search engine optimization (SEO) remains vital, but with a twist. Optimizing for voice search requires a focus on natural language, question-based content, and featured snippets. In 2024, visual search is also on the rise, making image and video optimization essential.

Interactive and Immersive Content

Interactive content like quizzes, polls, and augmented reality (AR) experiences engage users and provide valuable data. Immersive technologies like virtual reality (VR) are becoming more accessible, offering innovative ways to engage customers and create memorable brand experiences.

Opportunities in Digital Marketing 2024

Global Market Expansion

Digital marketing allows businesses to reach global audiences with relative ease. In 2024, expanding into new markets through localized content, multilingual SEO, and region-specific campaigns presents significant growth opportunities.

Data-Driven Decision Making

The availability of big data and advanced analytics tools empowers businesses to make informed decisions. In 2024, leveraging data-driven insights for campaign optimization, customer segmentation, and predictive analytics will be a major competitive advantage.

Social Commerce

Social media platforms are increasingly integrating e-commerce features, allowing users to purchase products directly through social apps. This trend presents a lucrative opportunity for businesses to tap into the seamless shopping experiences that social commerce offers.

Sustainability and Green Marketing

As consumers demand more sustainable practices, businesses that prioritize eco-friendly initiatives can differentiate themselves and build brand loyalty. Green marketing strategies, such as promoting sustainable products and reducing carbon footprints, resonate strongly with modern consumers.

In 2024, top freelance digital marketing specialist are in high demand as businesses increasingly seek specialized skills and flexible solutions. These professionals bring expertise in areas like SEO, content marketing, social media management, and paid advertising. Freelancers offer businesses the ability to scale their marketing efforts efficiently, without the overhead of full-time employees. Their ability to stay current with industry trends and adapt quickly to new digital tools makes them invaluable partners for businesses looking to enhance their online presence and achieve measurable results. As remote work continues to thrive, the role of freelance digital marketers is more critical than ever.

Conclusion

Digital marketing in 2024 is marked by rapid technological advancements, evolving consumer expectations, and new opportunities for growth. Businesses that embrace AI, personalization, and sustainability, while also focusing on content quality and customer engagement, will be well-positioned to succeed. By staying agile and innovative, companies can leverage digital marketing to drive business growth and build lasting customer relationships in this ever-changing landscape.

[happieclients1]

Top Digital Marketing Trends to Watch in 2024

As the digital landscape continues to evolve, staying ahead of the curve is crucial for businesses looking to maintain a competitive edge. Here are some of the top digital marketing trends to watch in 2024:

1. Artificial Intelligence and Machine Learning

Artificial Intelligence (AI) and Machine Learning (ML) are revolutionizing digital marketing. From chatbots that enhance customer service to algorithms that predict consumer behavior, these technologies are becoming integral to personalized marketing strategies. In 2024, expect AI-driven content creation, advanced data analytics, and smarter ad targeting.

2. Voice Search Optimization

With the increasing popularity of voice-activated devices like Amazon Echo and Google Home, optimizing for voice search is more important than ever. Businesses need to focus on natural language processing and conversational keywords to ensure their content is easily discoverable via voice search.

3. Video Marketing Dominance

Video continues to dominate as a preferred content format. Short-form videos, live streaming, and interactive videos are engaging audiences in new ways. Platforms like TikTok and Instagram Reels are setting trends, and businesses should leverage these platforms to capture attention and drive engagement.

4. Augmented Reality (AR) and Virtual Reality (VR)

AR and VR technologies are transforming the way consumers interact with brands. From virtual try-ons to immersive brand experiences, these technologies are enhancing customer engagement and providing unique marketing opportunities. In 2024, expect to see more brands integrating AR and VR into their marketing strategies.

5. Privacy and Data Protection

With increasing concerns about data privacy, businesses must prioritize transparency and compliance with regulations like GDPR and CCPA. Building trust with consumers through secure data practices and clear privacy policies will be crucial for maintaining customer loyalty and avoiding legal pitfalls.

6. Influencer Marketing Evolution

Influencer marketing is evolving beyond traditional sponsorships. Micro-influencers and nano-influencers are gaining traction due to their highly engaged and niche audiences. In 2024, brands will focus on long-term partnerships and authentic collaborations with influencers to build credibility and trust.

7. Personalization at Scale

Consumers expect personalized experiences. Advances in AI and data analytics are enabling businesses to deliver hyper-personalized content and offers. From dynamic website content to tailored email campaigns, personalization will be key to driving conversions and customer satisfaction.

8. Sustainability and Social Responsibility

Consumers are increasingly valuing sustainability and social responsibility. Brands that demonstrate genuine commitment to environmental and social causes will resonate more with their audience. In 2024, marketing strategies will increasingly highlight sustainability initiatives and ethical practices.

9. Interactive Content

Interactive content such as quizzes, polls, and interactive infographics are engaging users more effectively than static content. This type of content encourages active participation and can provide valuable insights into consumer preferences and behaviors.

10. Blockchain Technology

Blockchain technology is gaining traction in digital marketing for its potential to enhance transparency and security. It can provide verified data for ad targeting, reduce ad fraud, and improve trust in digital transactions. As blockchain technology evolves, its applications in marketing will expand.

By staying informed about these trends, businesses can adapt their strategies to meet the changing demands of the digital landscape, ensuring they remain relevant and competitive.

For more details on how these trends can benefit your business, contact us at Happie Clients.

[innovatewing]

The Impact of Digital Marketing on the Indian Premier League (IPL)

The Indian Premier League (IPL) is more than just a cricket tournament; it's a cultural phenomenon that has captured the hearts of millions globally. With the advent of digital marketing, the IPL has reached unprecedented levels of engagement and revenue generation. This article explores how digital marketing strategies are benefiting the IPL, making it a global spectacle and a lucrative business venture.

1. Enhancing Fan Engagement

Social Media Interaction: Digital marketing has revolutionized the way fans interact with their favorite teams and players. Platforms like Facebook, Twitter, Instagram, and TikTok are buzzing with IPL-related content, from live updates and player interviews to memes and fan reactions. Social media campaigns are meticulously crafted to keep the audience engaged before, during, and after matches, fostering a sense of community among fans.

Live Streaming and Interactive Content: The integration of live streaming on platforms such as Hotstar (now Disney+ Hotstar) has been a game-changer. Fans can watch matches live from anywhere, accompanied by real-time commentary, stats, and interactive polls. This level of accessibility and interactivity has significantly enhanced the viewing experience, keeping fans hooked throughout the tournament.

2. Driving Revenue Through Sponsorship and Advertising

Targeted Advertising: Digital marketing enables highly targeted advertising, ensuring that sponsors' messages reach the most relevant audience. With advanced analytics, marketers can segment viewers based on demographics, interests, and online behavior, maximizing the return on investment for advertisers.

Brand Partnerships: The IPL has leveraged digital platforms to forge lucrative brand partnerships. From official merchandise and fantasy league apps to exclusive behind-the-scenes content, brands are finding innovative ways to integrate themselves into the IPL narrative, thus reaching a massive, engaged audience.

3. Expanding Global Reach

Cross-Border Streaming: Digital platforms have broken geographical barriers, allowing cricket enthusiasts worldwide to follow the IPL. The global reach of streaming services ensures that fans from different time zones and regions can stay connected, significantly expanding the IPL’s fan base.

Multilingual Content:

To cater to the diverse Indian audience and international fans, digital marketing campaigns are tailored in multiple languages. This inclusive approach ensures that language is not a barrier, making content accessible to a wider audience.

4. Data-Driven Decision Making

Analytics and Insights: Digital marketing tools provide in-depth analytics and insights into viewer behavior and preferences. This data-driven approach allows the IPL management to make informed decisions about scheduling, marketing strategies, and content creation, ensuring that the league remains relevant and engaging.

Personalized Marketing: By analyzing data, marketers can create personalized experiences for fans. Tailored content, exclusive offers, and personalized messages make fans feel valued, increasing their loyalty and engagement with the IPL brand.

5. Creating Buzz and Hype

Viral Campaigns: The IPL's digital marketing teams are adept at creating viral content that generates buzz. Whether it's a witty tweet, a viral challenge on TikTok, or a compelling story on Instagram, these campaigns keep the IPL in the public eye and the conversation going.

Influencer Collaborations: Collaborating with influencers and celebrities to promote the IPL on digital platforms helps in reaching a broader and more diverse audience. These influencers bring their own followers into the IPL fold, expanding the league’s reach and appeal.

Conclusion

Digital marketing has been instrumental in transforming the IPL into a global brand. By enhancing fan engagement, driving revenue through targeted advertising, expanding its global reach, leveraging data-driven insights, and creating buzz, digital marketing has ensured that the IPL remains at the pinnacle of sports entertainment. As digital technologies continue to evolve, the IPL's digital marketing strategies will undoubtedly become even more sophisticated, promising fans an even more immersive and interactive experience in the years to come.

[digitalvanshagr]

Stay Ahead of the Curve: Digital Marketing Trends and Tips for 2024

Stay Ahead of the Curve: Digital Marketing Trends and Tips for 2024

The digital marketing landscape is constantly evolving, with new trends and technologies emerging all the time. As a business owner or marketing professional, it's crucial to stay informed and adapt your strategies to keep pace. Here at  Digitalvanshagar(best digital marketing firm), with over a decade of experience in the trenches, we've identified some key trends and tips to set you on the path to digital marketing success in 2024.

Industry Updates: A Shift in Focus

Privacy First: Consumer privacy remains a top concern. With the phasing out of third-party cookies, marketers need to prioritize first-party data collection and building trust with their audience.

The Rise of the Machines: Artificial intelligence (AI) is transforming marketing automation, content creation, and personalization. Mastering the power of AI can significantly improve efficiency and results.

The Metaverse Beckons: The metaverse is no longer science fiction. Marketers are exploring innovative ways to connect with customers in this immersive virtual world.

Top Digital Marketing Trends to Watch:

Hyper-Personalization: Delivering content and experiences tailored to individual user preferences is key to engagement. Leverage audience data and segmentation tools to personalize your interactions.

Interactive Content: Go beyond static content. Interactive elements like quizzes, polls, and calculators capture user attention and provide valuable data for further personalization.

Short-form Video Reigns Supreme: Platforms like TikTok and Instagram Reels dominate user engagement. Adapt your content strategy to create bite-sized, visually appealing videos.

Voice Search Optimization: More users are searching the web using voice commands. Optimize your website content with natural language queries in mind.

The Power of Community: Building a strong online community fosters brand loyalty and advocacy. Utilize social media platforms and forums to create a space for meaningful interaction with your audience.

Digital Marketing Tips for Success:

Content is King (and Queen): High-quality, informative content that resonates with your target audience remains the foundation of a successful digital marketing strategy.

Embrace Data-Driven Decisions: Track key metrics and analyze campaign performance to optimize your strategies and maximize ROI.

Think Omnichannel: Customers interact with brands across multiple channels. Develop a cohesive marketing strategy that delivers a consistent brand experience across all touchpoints.

Embrace Experimentation: Don't be afraid to experiment with new trends and technologies. Stay curious, test different approaches, and learn from your results.

Invest in Your People: Upskill your marketing team to stay ahead of the curve. Encourage continuous learning and exploration of new digital marketing tools and tactics.

The Future of Digital Marketing: A Collaborative Landscape

The digital marketing landscape is becoming increasingly collaborative. Look for partnerships between businesses, influencers, and technology providers to create innovative and impactful campaigns. By staying informed about the latest trends, adapting your strategies, and embracing a data-driven approach, you can position yourself for digital marketing success in 2024 and beyond.

Here at  Digitalvanshagar(best digital marketing firm), we're passionate about helping businesses thrive in the ever-evolving digital world. Contact us today to discuss your digital marketing goals and let our team of experienced professionals help you craft a winning strategy.

[digitalmarketingteamdigi]

Top 10 Digital Marketing Trends for 2024

As we step into 2024, the digital marketing landscape continues to evolve at a rapid pace. Staying ahead of the curve is crucial for businesses aiming to thrive in this dynamic environment. Here are the top 10 digital marketing trends that will shape the industry in 2024:

1. AI-Powered Marketing

Artificial Intelligence (AI) is no longer a futuristic concept; it's here and transforming the way we approach marketing. From AI-driven content creation to advanced customer segmentation and predictive analytics, AI helps marketers deliver personalized experiences at scale. Tools like ChatGPT are now integral for crafting engaging content and automating customer service.

2. Voice Search Optimization

With the proliferation of smart speakers and voice-activated assistants, optimizing for voice search is becoming essential. In 2024, expect a greater emphasis on natural language processing and long-tail keywords that mimic everyday speech patterns. Businesses should focus on creating conversational content that directly answers users' queries.

3. Short-Form Video Content

Short-form videos, popularized by platforms like TikTok and Instagram Reels, continue to dominate. These bite-sized, engaging videos are perfect for capturing the attention of a time-poor audience. Brands should leverage this trend by creating authentic, relatable, and entertaining video content that resonates with their target market.

4. Interactive Content

Interactive content such as quizzes, polls, and interactive infographics boost engagement and enhance user experience. In 2024, expect to see more brands incorporating interactive elements into their digital marketing strategies to keep their audiences engaged and encourage active participation.

5. Sustainable and Ethical Marketing

Consumers are increasingly conscious of environmental and ethical issues. Brands that demonstrate a commitment to sustainability and ethical practices are more likely to gain consumer trust and loyalty. Transparency, eco-friendly products, and ethical business practices will be key differentiators in 2024.

6. Social Commerce

Social media platforms are continually evolving to support e-commerce. Features like Instagram Shopping, Facebook Marketplace, and Pinterest Buyable Pins allow users to shop directly from their social media feeds. In 2024, integrating social commerce into your strategy will be crucial for driving sales and enhancing the customer experience.

7. Influencer Partnerships

Influencer marketing remains a powerful tool for reaching niche audiences. However, the focus is shifting from macro-influencers to micro and nano-influencers who offer higher engagement rates and more authentic connections with their followers. Building long-term partnerships with influencers will be more valuable than one-off collaborations.

8. Privacy and Data Security

With increasing concerns over data privacy, marketers must prioritize transparency and compliance with data protection regulations. Building trust with consumers through secure data practices and transparent communication about data usage will be paramount in 2024.

9. Augmented Reality (AR) and Virtual Reality (VR)

AR and VR technologies are revolutionizing the way consumers interact with brands. From virtual try-ons to immersive brand experiences, these technologies offer innovative ways to engage audiences. In 2024, incorporating AR and VR into marketing strategies will provide a competitive edge.

10. Content Personalization

Personalization continues to be a key trend in digital marketing. Advanced data analytics and machine learning enable marketers to deliver highly personalized content to individual users. In 2024, businesses should focus on creating personalized experiences across all touch points to increase engagement and conversion rates.

Conclusion

Staying ahead in the digital marketing game requires constant adaptation and innovation. By embracing these top 10 trends for 2024, businesses can enhance their marketing strategies, engage their audiences more effectively, and drive sustainable growth. Keep an eye on these trends and be ready to pivot your strategies to remain competitive in the ever-evolving digital landscape.