#koalaselfie

[dc408dxtr]

For this week’s DC Selfie, I have a special guest: a koala! #selfie #selfiesunday #sundayselfie #koala #koalaselfie https://www.instagram.com/p/CMIp8aEjiUh/?igshid=m7pxrz7w53r8

[mothernaturenetwork]

 5 questions you should ask yourself before taking a selfie with an animal

The barrage of Darwin Award-worthy and just plain cruel animal selfie photos in the news is our cue to have a little reality check.

[realbackpacking-blog]

Soooooo lucky to spot this wild baby koala 🐨 chilling on a low branch on #magneticisland #koala #koalabear #wildlife #wildanimals #nature #backpacking #backpacker #koalaselfie #travelblogger #eastcoastaustralia #australia #roadtrip

[khlee28]

Throwback to last year when I spent Christmas & New Year's in Perth with koalas and an actual koala bear @k_mac93 ❤ still wish I could sleep 20 hours a day 😪 • • • • • • • • #caveshamwildlifepark #koalaselfie #theylookbetterthanme #koalalife #Australia #Perth #Koala #AussieLife (at Cavesham Wildlife Park)

[mariakalinina]

My sweet baby .Soon to go to their new home . . . . . #koala#koalalove #koalasofinstagram #animaljustt #wildlife_perfection #nature #poseableartdoll #picofday #furbabies #awesome_shots #babyanimals #babykoala #cuteanimals #ooakart #koalaselfie #stuffedanimals #kawaii #poseable #artdoll #poseabledoll #teddybear #Teddybär #giftlove

[pilram16-blog]

Always good to start from some point, I hope Instagram start acting against hunters and their cruel posts @Instagram Instagram Launches New Alert System Warning Against Cruel Wild Animal Selfies Instagram, one of the world’s predominant social media platforms, became even more popular with animal advocates yesterday when it launched a new ‘content advisory page’, designed to educate users about the cruelty inherent in taking selfies with wild animals. The warning now appears whenever Instagram users search for or click on a hashtag that is associated with harmful behavior to animals or the environment such as #koalaselfie, #slothselfie or #elephantselfie. World Wildlife Fund, TRAFFIC, and World Animal Protection worked with Instagram to identify the most commonly used hashtags associated with abusive behavior toward animals, including animal tourism and the wildlife trade. While most people are aware that wildlife trafficking is illegal, many fail to recognize that taking photos of someone holding a monkey, petting a tiger cub or riding an elephant also threatens an animal’s well-being but it does. “Many of the animals who tourists take photos with are stolen from their natural habitats,” World Animal Protection noted on its website, explaining that animals may look happy in selfies but they are not. “They are kept in cramped conditions and passed around from tourist to tourist, causing extreme stress.” WAN is thrilled that Instagram is using its global influence to promote the fact it is NOT acceptable to exploit wild animals and use them as photo props. #picoftheday #hunting #love #sports #tourist #travel #animals #music #film #photography #vegan #selfie

[queen-of-wolves-34]

Hope everyone is\has been enjoying their day (or night, depending on the country)! #SnapchatFilter #SnapSelfie #KoalaSelfie #Glasses 🐨👓

[actusfrances]

Tourisme : Instagram et les influenceurs, une menace pour l’environnement ?

Voir cette publication sur Instagram

Person centered on the beach in front of a big rock 🗿 #inspirationalquote #simulacra #internettroll #copyofacopy #moodygrams #instarepeat #dejavuvibes #bummervibes #iwasbummer #beforeitwasmainstream

Une publication partagée par Insta Repeat (@insta_repeat) le 18 Mars 2019 à 10 :54 PDT

"Quand j'ai déménag�� à Sydney il y a cinq ans, j'ai découvert un lieu magique appelé Gordons Bay […], une crique magnifique avec une eau cristalline et seulement quelques personnes assises sur les rochers. […]. La dernière fois que j'y ai été, vous pouviez à peine bouger sur les rochers et il y avait deux bouées flamant rose géantes dans l'eau", raconte Bridie Jabour, éditorialiste à The Guardian Australie.    Rares sont les endroits encore préservés du tourisme. Et les réseaux sociaux menacent de plus en plus ceux qui le restent : une photo postée de façon anodine sur Instagram par un touriste, ou par un influenceur suivi par des milliers de personnes, peut se révéler dévastatrice...   Dans sa tribune, la journaliste australienne Bridie Jabour poursuit en citant d’autres exemples de lieux envahis du fait de leur potentiel "instagrammable". Par exemple, le spot de Roys Peak, au sud de la Nouvelle-Zélande, où les touristes font jusqu’à une heure de queue pour prendre une photo.

The social media queue pic.twitter.com/hRj6kBXypS

— Lukas Stefanko (@LukasStefanko) 25 novembre 2018

À lire aussi : Like ma #succulente : Le jardinage à l'ère d'Instagram

​Une menace pour la nature

Le mois dernier, c’est le parc national de Lake Elsinor au sud de la Californie qui a été victime de son succès sur les réseaux sociaux. Après un hiver pluvieux, toute la vallée s’est couverte de coquelicots.   Steve Manos, le maire de Lake Elsinore, raconte au New York Times  : la première semaine de mars, "il y a eu quelques influenceurs des réseaux sociaux qui ont décidé de profiter du magnifique paysage. Nous avons assisté à une explosion d'intérêt et, tout d'un coup, à une foule de visiteurs", ajoute-t-il.    Le week-end de la Saint-Patrick, les 16 et 17 mars, ce sont plus de 100 000 visiteurs qui sont venus se photographier allongés au milieu des fleurs ou un bouquet à la main, piétinant les coquelicots sur leur passage. La ville a tenté d’agir en fermant le sentier principal pour atteindre le site et en mettant en place un service de navettes à 10 dollars le week-end et 5 dollars la semaine. Mais les visiteurs ont trouvé d’autres moyens de s’y rendre.

Voir cette publication sur Instagram

i never even saw a lake, just a sea of poppies 🦋

Une publication partagée par hi, my name’s F I R O O Z E H (@firoozeh) le 17 Mars 2019 à 9 :28 PDT

Certains internautes ont réagi, en ajoutant le hashtag #HorriblePerson à leur commentaire, s’insurgeant de voir ces touristes écraser les coquelicots sans aucun respect pour le lieu.    Une famille, propriétaire d’une ferme en Otario aux Canada, a vécu une histoire similaire l’été dernier en ouvrant ses champs de tournesols au public, pour un prix de 7,50 dollars. Les 1,4 millions de tournesols sont vite devenus viraux sur les réseaux sociaux et des milliers de voitures ont commencé à débarquer, racontent les maîtres des lieux au média canadien The Globe and Mail .     

"Je peux seulement décrire cela comme une apocalypse de zombie", compare Brad Bogle, le fils de la propriétaire.

  La ferme a donc été fermée au public, "pour toujours". Mais les visiteurs continuent de venir, et la famille doit se battre pour les faire fuir, malgré les panneaux "ne pas passer" en bordure des champs.

Un petit paradis aux portes de Marseille... #sources #Huveaune #villedemarseille #nanslespins #var pic.twitter.com/ouWVPw5lZr

— Bienvenue à Marseille (@lionel_duval) 18 mars 2019

Plus proche de nous, dans le Var, ce sont les sources de l’Huveaune, près du village de Nans-les-Pins, qui ont été la cible des instagrammeurs. Il y a environ un an, le photographe Lionel Duval, gérant de la page Facebook "Bienvenue à Marseille" suivie par plus de 150 000 personnes, poste des photos des sources à l’eau cristalline légèrement bleutée.   Le week-end suivant, plus de 300 voitures ont afflué, certains touristes se prenaient même en photo en pleine baignade alors que le site est classé Natura 2 000, rapporte la maire Pierrette Lopez au journal 20 Minutes .    Un arrêté municipal a été diffusé pour interdire le stationnement près du sentier menant aux sources, deux éco-gardes ont été envoyés sur les lieux pour sensibiliser les touristes et une réunion de crise avec les services de l’État a été organisée pour aménager le site à l’accueil du public.

​Une menace pour la faune

Comme certains lieux, des poses ou des mises en scène ont la cote sur les réseaux. Par exemple empiler des pierres dans un cadre paradisiaque. Le hashtag #Stonestacking compte plus de 20 000 publications sur le réseau social.   En plus de dénaturer le paysage, cette mode met en péril des monuments historiques, notamment néolithiques, mais aussi la faune comme les nids d’oiseaux ou les invertébrés vivant dans les sols.   Les selfies avec les animaux les plus rares et mignons font aussi grimper les "like".   Résultat : en 2016, un bébé dauphin d’une espèce en voie de disparition est mort sur les plages d’Argentine. Une vidéo montre les touristes le sortir de l’eau et se le passer pour prendre des selfies. Jusqu’à ce qu’il soit abandonné sur le sable, sans vie. 

  Suite à l’interpellation par l’ONG World Society for the Protection of Animals l’année dernière, Instagram diffuse aujourd’hui un message de sensibilisation dès qu’un internaute lance une recherche avec un hasthag type #koalaselfie ou #monkeyselfie.    

À lire aussi : Quand les écolos détournent le #10yearschallenge pour alerter sur le climat

​Une menace pour l’homme

Si poster la photo la plus belle ou la plus impressionnante sur les réseaux sociaux est devenu pour certains plus important que la vie d’un animal, d'autres vont jusqu’à mettre leur propre existence en péril pour un cliché.    Au sud de Sidney en Australie, les bassins de Figure 8 Pools, en bord de mer, sont devenus très populaires sur les réseaux sociaux. Une eau turquoise, une nature atypique, l’occasion de poser en maillot de bain… Tous les critères sont réunis pour amasser des like. Le spot a ainsi fait l’objet de plus de 20 000 publications sur Instagram, avec le hashtag #figure8pools.   Mais des précautions sont à prendre car ces bassins peuvent être submergés. De nombreuses noyades ont eu lieu aux endroits les plus populaires sur le réseau. La dernière en date, en février dernier : un jeune homme de 22 ans emporté par la marée haute.   Les photos valent-elles le coup de prendre tous les risques ? Pour ce couple, visiblement oui. Et vous, réserverez-vous votre prochain séjour en fonction de son potentiel instagrammable ?

Voir cette publication sur Instagram

🇺🇸 Our greatest strength in life, our most important principle, is discernment. Only you can know your body, feel the space around you and understand your capabilities. We would all do well to remember this, knowing that not every action, style or path we witness through others is or should be, replicated. At the end of the day we are to hold ourselves accountable for the decisions that we make. ※ 🇵🇦 La mejor fortaleza en la vida, el moral más importante, es discernimiento. Solo puedes entender tu cuerpo, sentir el espacio que te rodea y comprender tus capacidades. Haríamos bien en recorder este, sabiendo que no toda acción, estilo o camino que presenciamos por otros es o debe ser, replicado. Al final del dia, somos responsables de las decisiones que hacemos. ※ Thank you @kayonjungleresort for an unforgettable experience! ※ ※ #balitravel #couplesgoals #ilovetravel #bestplaces #baligasm #ubud #balitravel #novios #junglelife #viajeros #wetravel #travelinspo #adventurous #indonesiaparadise #speechlessplaces #infinitypool #welltraveled #earthpix #baliholiday

Une publication partagée par Kelly + Kody ⚤🇺🇸 (@positravelty) le 2 Avril 2019 à 7 :27 PDT

À lire aussi : Attention, ces youtubeurs vous influencent !

from We Demain, une revue pour changer d'époque http://bit.ly/2DqQmB2 via IFTTT

[frontiervolunteering]

Wildlife On Social Media: Top 5 Clever Campaigns For Conservation

Do you feel like you’re spending way too much time on social media? You’re not alone, and organizations that work to protect wildlife are making huge efforts to use this potential. In this list, we present five clever and innovative uses of Twitter, Instagram, Tinder and Snapchat that raise awareness for endangered species.

The Most Eligible Bachelor in the World

In 2017, the last male northern white rhino called Sudan joined a dating app to save his bloodline. The bio on his Tinder account highlighted his “advantage” in being “one of a kind”. He even shared some personal facts with prospective matches - “I like to eat grass and chill in the mud. 6ft tall and 5,000lbs if it matters.” If Sudan stole your heart, you could swipe right to make a donation and support the rhino breeding program. The bold combination of humour, irony and seriousness of the message provoked a large interest in northern white rhino conservation among the public. Unfortunately, as you probably know Sudan passed away this year. However, scientists are still working to save the species.

Do you really need to see #SlothSelfies? There is one thing that always gains the attention of internet audiences and is highly probable to become viral. Yes, we are talking about cute animals. Scientific researchshows that cat videos are not only entertaining, they are actually beneficial to our health as they boost our positive emotions. Messages containing iconic animals such as polar bears or big cats have the potential to raise awareness about conservation; however not all of the animal content is harmless to wildlife. Selfies with wild species can cause suffering as the animals are often stolen from their natural habitat to make money from tourists. To alert the internet community to this issue, World Animal Protection has started a partnership with Instagram. Now, when users search for hashtags like #koalaselfie and #slothselfie, the platform shows them a warning that the hashtag “may be associated with posts that encourage harmful behaviour to animals or the environment.” Try it yourself!

#EndangeredEmoji

A clever initiative invented by WWF has made it possible to support wildlife conservation simply by tweeting. Their campaign #EndangeredEmoji encourages people to use their set of 17 emojis that represent 17 endangered species. Every time you include one of them in your tweet, you make a small donation of £0.10 which supports efforts to save these animals and their natural habitats.

Don’t let this be my #LastSelfie

It might be unpleasant that pictures on Snapchat disappear too quickly, but it is truly devastating that populations of endangered species are wiped off the planet just as fast! To illustrate this rapidity, WWF uploaded several images of endangered animals on Snapchat and encouraged users to screenshot them and share them with their friends before they disappeared. They also had the opportunity to adopt the animal or donate.

Can you run as a tiger?

Successful online campaigns often go beyond the internet sphere and encourage people to participate in offline activities. The WWF campaign #Run4Tiger serves as a great example. Its main message is that people have always competed with tigers as they have been poaching them or destroying their natural habitat. However, now comes the time to change these rules and make the competition fair. The amur tiger is your challenger. It can run up to 20km a day. Can you beat him? WWF placed a GPS tag on a tiger in the wild to track his position. When you go jogging, you can log into your running app and see if you can outrun him. If you lose, the idea is to give a donation to your challenger!

By Eliška Olšáková - Online Journalism Intern

Frontier runs conservation, development, teaching and adventure travel projects in over 50 countries worldwide - so join us and explore the world!

[cetjunior]

Instagram cria alertas para combater maus-tratos contra animais selvagens

Recentemente, o Instagramcomeçou a emitir alertas quando alguém busca imagens de animais selvagens ou em extinção. Hashtags como #koalaselfie, #exoticanimalforsale, #elephantivory, entre outras relacionadas, acionam os alertas. Antes de exibir o resultado da busca aparece a mensagem: “o abuso e a venda de animais em extinção ou suas partes não são permitidos no Instagram. Você está procurando…

[samuelpboswell]

Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids?

TopRank Marketing has partnered with Onalytica for the Women in Tech: Hot Topics and Influencers List for 2018. The list features influencers in the categories of Artificial Intelligence, FinTech, Blockchain, BigData, IoT, EdTech, MarTech, InsurTech, Virtual Reality, and Cyber Security. Onalytica Blog

Study: 80% Of Brands Plan To Boost Video Spending In 2018. Of course Facebook and Google dominate video advertising with Facebook accounting for 39%, and Google’s YouTube, 27% of digital video ad spend. The cost of producing targeted high-quality videos is prohibitive, and many marketers rely on agencies to create the ads. MediaPost

Facebook tests tool to make it easier for businesses to send message blasts on Messenger. Facebook is internally testing a tool called Messenger Broadcast that businesses would be able to use to send message blasts to people who had conversed with their accounts on Messenger. Of course that wouldn’t work of Messenger is down (see above).  MarketingLand

Black Friday Twitter engagements totaled nearly 785M. Black Friday-related terms and hashtags on Twitter had a total message volume of 1,982,019 and a potential reach of 27.5 billion. “potential”, ha! What’s interesting is that 63% of the messaging came from mobile devices and 37% from the web. MarketingDive

Email Generates $1.6 Billion On Cyber Monday (But Search Rocked It). Cyber Monday was the largest online sales day in history with sales increasing to $6.59 billion. Mobile continues to grow as an integral component of retail marketing, as revenue driven by smartphones reached a record $1.59 billion. Search was crowned the overall winner of the shopping bonanza with 41.7% of online sales. . MediaPost

YouTube is testing its own version of Stories. YouTube announced it’s rolling out the Community tab to all creators with more than 10,000 subscribers as well as a new feature called “reels”, which is like Instagram or Snapchat Stories. Reels allow creators to stitch together short videos shot from their mobile devices and add things like filters, music and text. Engadget

Mobile Ad Spend Surpasses Desktop Spend. Mobile is now the world’s second-largest ad medium expected to reach $98.3bn in 2017, representing almost a quarter (23%) of worldwide advertising expenditure. WARC

There are now 25M active business profiles on Instagram. It looks like my favorite network for personal use is finally growing up into the business world. Instagram also says that more than 80 percent of Instagram accounts follow a business, with 200 million users visiting a business profile every day.  TechCrunch

New Facebook App for Children Ignites Debate Among Families. While there is the Children’s Online Privacy Protection Act, known as Coppa, that requires services aimed at children to obtain verifiable parental consent before collecting information, how long before kids figure out how to “hack” that permission? I’m not a fan of this at all.  New York Times

63% of B2B marketers currently buy advertising programmatically. Not only are B2B marketers combining programmatic and data to drive their ad buying and audience targeting, they’re also turning to data to drive their integrated marketing campaigns. In fact, almost 80 percent of respondents said they either use or want to use a solution that integrates ad tech and mar tech. Dun & Bradstreet (client)

Google is testing an answers carousel within the search results snippets. Even less reason to click through: Google has started testing and potentially rolling out a new feature in search that shows a carousel with a list of answers directly within the search results snippets. Search Engine Land

2018 Digital Marketing Plans Survey Summary Report. Highlights include: Social media marketing, content marketing and the marketing technology that drives these tactics, are most effective marketing tactics. The most critical challenge to the success of a digital marketing plan is data quality and 93% of digital marketing budgets will increase in 2018, with 41% increasing significantly. Ascend2

Content is the No. 1 contributor to an overall good event experience for IT buyers. Four out of five IT buyers say they are more likely to visit a booth if they have heard of, read about, or connected with an exhibitor before an event. This is why conference ebooks make so much sense! MarketingProfs

Global AR & VR revenues to grow from $4.1 billion in 2016 to $79.4 billion in 2021. ARtillry Intelligence has devised a disciplined and non-biased revenue forecast for AR & VR, segmented into their product areas: enterprise AR/VR and consumer AR/VR. From Pokémon Go to applications in manufacturing and design, it looks like the AR & VR space is coming in to its own. ARtillry

Sprout Social Acquires Social Analytics Firm Simply Measured. The social analytics market is expected to grow to $9.54 billion by 2022 and with Simply Measured full-funnel analytics, Sprout Social is certainly moving in the right direction to capitalize on that growth. Sprout Social Blog

On the Lighter Side

Facebook Messenger Went Down Globally and Everyone Freaked Out.  On Tuesday this week thousands of users reporting problems according to the Down Detector website, which logs reports of online service failures. Of course when one network is down, users flock to another to complain. In this case hundreds of users flocked to Twitter to vent their frustration. Fortune

Instagram adds content warnings for koala selfies. If you click on an offending hashtag like #koalaselfie, #lionselfie #koalahugs or #tigerpet, a new warning will pop up. “You are searching for a hashtag that may be associated with posts that encourage harmful behavior to animals or the environment,” the warning reads. CNN Tech

TopRank Marketing in the News

Ashley Zeckman – Why Brands Should See Ideas Everywhere (podcast) – Brand Driven Digital

Ashley Zeckman – Revolutionary Females in Marketing to Follow on Twitter – Devrix

Rachel Miller – 35+ Most Influential Women Leading B2B Marketing Technology – Data Captive Blog

Rachel Miller – Women in Martech: Hot Topics and Influencers List – Onalytica Blog

Rachel Miller & Lee Odden – Top 100 Social Media and Marketing Influencers – Digital Scouting

Lee Odden – 2018 Predictions on the Future of Customer Experience – Adobe CMO.com

Lee Odden – How to Apply Influencer Marketing Principles and Boost Your Sales – LinkedIn Sales Solutions Blog (client)

Lee Odden – LinkedIn Presents: The Future of Advertising Agencies (video) – LinkedIn Marketing Solutions Blog (client)

What was the top digital marketing news story for you this week?

Be sure to stay tuned until next week when we’ll be sharing all new marketing news stories. Also check out the full video summary with Tiffani and Josh on our TopRank Marketing TV YouTube Channel.

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2017. | Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids? | http://www.toprankblog.com

The post Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids? appeared first on Online Marketing Blog - TopRank®.

from The SEO Advantages http://www.toprankblog.com/2017/12/digital-marketing-news-120817/

[unixcommerce]

Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids?

TopRank Marketing has partnered with Onalytica for the Women in Tech: Hot Topics and Influencers List for 2018. The list features influencers in the categories of Artificial Intelligence, FinTech, Blockchain, BigData, IoT, EdTech, MarTech, InsurTech, Virtual Reality, and Cyber Security. Onalytica Blog

Study: 80% Of Brands Plan To Boost Video Spending In 2018. Of course Facebook and Google dominate video advertising with Facebook accounting for 39%, and Google’s YouTube, 27% of digital video ad spend. The cost of producing targeted high-quality videos is prohibitive, and many marketers rely on agencies to create the ads. MediaPost

Facebook tests tool to make it easier for businesses to send message blasts on Messenger. Facebook is internally testing a tool called Messenger Broadcast that businesses would be able to use to send message blasts to people who had conversed with their accounts on Messenger. Of course that wouldn’t work of Messenger is down (see above).  MarketingLand

Black Friday Twitter engagements totaled nearly 785M. Black Friday-related terms and hashtags on Twitter had a total message volume of 1,982,019 and a potential reach of 27.5 billion. “potential”, ha! What’s interesting is that 63% of the messaging came from mobile devices and 37% from the web. MarketingDive

Email Generates $1.6 Billion On Cyber Monday (But Search Rocked It). Cyber Monday was the largest online sales day in history with sales increasing to $6.59 billion. Mobile continues to grow as an integral component of retail marketing, as revenue driven by smartphones reached a record $1.59 billion. Search was crowned the overall winner of the shopping bonanza with 41.7% of online sales. . MediaPost

YouTube is testing its own version of Stories. YouTube announced it’s rolling out the Community tab to all creators with more than 10,000 subscribers as well as a new feature called “reels”, which is like Instagram or Snapchat Stories. Reels allow creators to stitch together short videos shot from their mobile devices and add things like filters, music and text. Engadget

Mobile Ad Spend Surpasses Desktop Spend. Mobile is now the world’s second-largest ad medium expected to reach $98.3bn in 2017, representing almost a quarter (23%) of worldwide advertising expenditure. WARC

There are now 25M active business profiles on Instagram. It looks like my favorite network for personal use is finally growing up into the business world. Instagram also says that more than 80 percent of Instagram accounts follow a business, with 200 million users visiting a business profile every day.  TechCrunch

New Facebook App for Children Ignites Debate Among Families. While there is the Children’s Online Privacy Protection Act, known as Coppa, that requires services aimed at children to obtain verifiable parental consent before collecting information, how long before kids figure out how to “hack” that permission? I’m not a fan of this at all.  New York Times

63% of B2B marketers currently buy advertising programmatically. Not only are B2B marketers combining programmatic and data to drive their ad buying and audience targeting, they’re also turning to data to drive their integrated marketing campaigns. In fact, almost 80 percent of respondents said they either use or want to use a solution that integrates ad tech and mar tech. Dun & Bradstreet (client)

Google is testing an answers carousel within the search results snippets. Even less reason to click through: Google has started testing and potentially rolling out a new feature in search that shows a carousel with a list of answers directly within the search results snippets. Search Engine Land

2018 Digital Marketing Plans Survey Summary Report. Highlights include: Social media marketing, content marketing and the marketing technology that drives these tactics, are most effective marketing tactics. The most critical challenge to the success of a digital marketing plan is data quality and 93% of digital marketing budgets will increase in 2018, with 41% increasing significantly. Ascend2

Content is the No. 1 contributor to an overall good event experience for IT buyers. Four out of five IT buyers say they are more likely to visit a booth if they have heard of, read about, or connected with an exhibitor before an event. This is why conference ebooks make so much sense! MarketingProfs

Global AR & VR revenues to grow from $4.1 billion in 2016 to $79.4 billion in 2021. ARtillry Intelligence has devised a disciplined and non-biased revenue forecast for AR & VR, segmented into their product areas: enterprise AR/VR and consumer AR/VR. From Pokémon Go to applications in manufacturing and design, it looks like the AR & VR space is coming in to its own. ARtillry

Sprout Social Acquires Social Analytics Firm Simply Measured. The social analytics market is expected to grow to $9.54 billion by 2022 and with Simply Measured full-funnel analytics, Sprout Social is certainly moving in the right direction to capitalize on that growth. Sprout Social Blog

On the Lighter Side

Facebook Messenger Went Down Globally and Everyone Freaked Out.  On Tuesday this week thousands of users reporting problems according to the Down Detector website, which logs reports of online service failures. Of course when one network is down, users flock to another to complain. In this case hundreds of users flocked to Twitter to vent their frustration. Fortune

Instagram adds content warnings for koala selfies. If you click on an offending hashtag like #koalaselfie, #lionselfie #koalahugs or #tigerpet, a new warning will pop up. “You are searching for a hashtag that may be associated with posts that encourage harmful behavior to animals or the environment,” the warning reads. CNN Tech

TopRank Marketing in the News

Ashley Zeckman – Why Brands Should See Ideas Everywhere (podcast) – Brand Driven Digital

Ashley Zeckman – Revolutionary Females in Marketing to Follow on Twitter – Devrix

Rachel Miller – 35+ Most Influential Women Leading B2B Marketing Technology – Data Captive Blog

Rachel Miller – Women in Martech: Hot Topics and Influencers List – Onalytica Blog

Rachel Miller & Lee Odden – Top 100 Social Media and Marketing Influencers – Digital Scouting

Lee Odden – 2018 Predictions on the Future of Customer Experience – Adobe CMO.com

Lee Odden – How to Apply Influencer Marketing Principles and Boost Your Sales – LinkedIn Sales Solutions Blog (client)

Lee Odden – LinkedIn Presents: The Future of Advertising Agencies (video) – LinkedIn Marketing Solutions Blog (client)

What was the top digital marketing news story for you this week?

Be sure to stay tuned until next week when we’ll be sharing all new marketing news stories. Also check out the full video summary with Tiffani and Josh on our TopRank Marketing TV YouTube Channel.

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2017. | Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids? | http://ift.tt/faSbAI

The post Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids? appeared first on Online Marketing Blog – TopRank®.

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The post Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids? appeared first on Web Design, Hosting, Domains, and Marketing.

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[befoundonlinemarketing]

Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids?

TopRank Marketing has partnered with Onalytica for the Women in Tech: Hot Topics and Influencers List for 2018. The list features influencers in the categories of Artificial Intelligence, FinTech, Blockchain, BigData, IoT, EdTech, MarTech, InsurTech, Virtual Reality, and Cyber Security. Onalytica Blog

Study: 80% Of Brands Plan To Boost Video Spending In 2018. Of course Facebook and Google dominate video advertising with Facebook accounting for 39%, and Google’s YouTube, 27% of digital video ad spend. The cost of producing targeted high-quality videos is prohibitive, and many marketers rely on agencies to create the ads. MediaPost

Facebook tests tool to make it easier for businesses to send message blasts on Messenger. Facebook is internally testing a tool called Messenger Broadcast that businesses would be able to use to send message blasts to people who had conversed with their accounts on Messenger. Of course that wouldn’t work of Messenger is down (see above).  MarketingLand

Black Friday Twitter engagements totaled nearly 785M. Black Friday-related terms and hashtags on Twitter had a total message volume of 1,982,019 and a potential reach of 27.5 billion. “potential”, ha! What’s interesting is that 63% of the messaging came from mobile devices and 37% from the web. MarketingDive

Email Generates $1.6 Billion On Cyber Monday (But Search Rocked It). Cyber Monday was the largest online sales day in history with sales increasing to $6.59 billion. Mobile continues to grow as an integral component of retail marketing, as revenue driven by smartphones reached a record $1.59 billion. Search was crowned the overall winner of the shopping bonanza with 41.7% of online sales. . MediaPost

YouTube is testing its own version of Stories. YouTube announced it’s rolling out the Community tab to all creators with more than 10,000 subscribers as well as a new feature called “reels”, which is like Instagram or Snapchat Stories. Reels allow creators to stitch together short videos shot from their mobile devices and add things like filters, music and text. Engadget

Mobile Ad Spend Surpasses Desktop Spend. Mobile is now the world’s second-largest ad medium expected to reach $98.3bn in 2017, representing almost a quarter (23%) of worldwide advertising expenditure. WARC

There are now 25M active business profiles on Instagram. It looks like my favorite network for personal use is finally growing up into the business world. Instagram also says that more than 80 percent of Instagram accounts follow a business, with 200 million users visiting a business profile every day.  TechCrunch

New Facebook App for Children Ignites Debate Among Families. While there is the Children’s Online Privacy Protection Act, known as Coppa, that requires services aimed at children to obtain verifiable parental consent before collecting information, how long before kids figure out how to “hack” that permission? I’m not a fan of this at all.  New York Times

63% of B2B marketers currently buy advertising programmatically. Not only are B2B marketers combining programmatic and data to drive their ad buying and audience targeting, they’re also turning to data to drive their integrated marketing campaigns. In fact, almost 80 percent of respondents said they either use or want to use a solution that integrates ad tech and mar tech. Dun & Bradstreet (client)

Google is testing an answers carousel within the search results snippets. Even less reason to click through: Google has started testing and potentially rolling out a new feature in search that shows a carousel with a list of answers directly within the search results snippets. Search Engine Land

2018 Digital Marketing Plans Survey Summary Report. Highlights include: Social media marketing, content marketing and the marketing technology that drives these tactics, are most effective marketing tactics. The most critical challenge to the success of a digital marketing plan is data quality and 93% of digital marketing budgets will increase in 2018, with 41% increasing significantly. Ascend2

Content is the No. 1 contributor to an overall good event experience for IT buyers. Four out of five IT buyers say they are more likely to visit a booth if they have heard of, read about, or connected with an exhibitor before an event. This is why conference ebooks make so much sense! MarketingProfs

Global AR & VR revenues to grow from $4.1 billion in 2016 to $79.4 billion in 2021. ARtillry Intelligence has devised a disciplined and non-biased revenue forecast for AR & VR, segmented into their product areas: enterprise AR/VR and consumer AR/VR. From Pokémon Go to applications in manufacturing and design, it looks like the AR & VR space is coming in to its own. ARtillry

Sprout Social Acquires Social Analytics Firm Simply Measured. The social analytics market is expected to grow to $9.54 billion by 2022 and with Simply Measured full-funnel analytics, Sprout Social is certainly moving in the right direction to capitalize on that growth. Sprout Social Blog

On the Lighter Side

Facebook Messenger Went Down Globally and Everyone Freaked Out.  On Tuesday this week thousands of users reporting problems according to the Down Detector website, which logs reports of online service failures. Of course when one network is down, users flock to another to complain. In this case hundreds of users flocked to Twitter to vent their frustration. Fortune

Instagram adds content warnings for koala selfies. If you click on an offending hashtag like #koalaselfie, #lionselfie #koalahugs or #tigerpet, a new warning will pop up. “You are searching for a hashtag that may be associated with posts that encourage harmful behavior to animals or the environment,” the warning reads. CNN Tech

TopRank Marketing in the News

Ashley Zeckman – Why Brands Should See Ideas Everywhere (podcast) – Brand Driven Digital

Ashley Zeckman – Revolutionary Females in Marketing to Follow on Twitter – Devrix

Rachel Miller – 35+ Most Influential Women Leading B2B Marketing Technology – Data Captive Blog

Rachel Miller – Women in Martech: Hot Topics and Influencers List – Onalytica Blog

Rachel Miller & Lee Odden – Top 100 Social Media and Marketing Influencers – Digital Scouting

Lee Odden – 2018 Predictions on the Future of Customer Experience – Adobe CMO.com

Lee Odden – How to Apply Influencer Marketing Principles and Boost Your Sales – LinkedIn Sales Solutions Blog (client)

Lee Odden – LinkedIn Presents: The Future of Advertising Agencies (video) – LinkedIn Marketing Solutions Blog (client)

What was the top digital marketing news story for you this week?

Be sure to stay tuned until next week when we’ll be sharing all new marketing news stories. Also check out the full video summary with Tiffani and Josh on our TopRank Marketing TV YouTube Channel.

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2017. | Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids? | http://ift.tt/faSbAI

The post Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids? appeared first on Online Marketing Blog - TopRank®.

Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids? posted first on http://ift.tt/faSbAI

[christopheruearle]

Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids?

TopRank Marketing has partnered with Onalytica for the Women in Tech: Hot Topics and Influencers List for 2018. The list features influencers in the categories of Artificial Intelligence, FinTech, Blockchain, BigData, IoT, EdTech, MarTech, InsurTech, Virtual Reality, and Cyber Security. Onalytica Blog

Study: 80% Of Brands Plan To Boost Video Spending In 2018. Of course Facebook and Google dominate video advertising with Facebook accounting for 39%, and Google’s YouTube, 27% of digital video ad spend. The cost of producing targeted high-quality videos is prohibitive, and many marketers rely on agencies to create the ads. MediaPost

Facebook tests tool to make it easier for businesses to send message blasts on Messenger. Facebook is internally testing a tool called Messenger Broadcast that businesses would be able to use to send message blasts to people who had conversed with their accounts on Messenger. Of course that wouldn’t work of Messenger is down (see above).  MarketingLand

Black Friday Twitter engagements totaled nearly 785M. Black Friday-related terms and hashtags on Twitter had a total message volume of 1,982,019 and a potential reach of 27.5 billion. “potential”, ha! What’s interesting is that 63% of the messaging came from mobile devices and 37% from the web. MarketingDive

Email Generates $1.6 Billion On Cyber Monday (But Search Rocked It). Cyber Monday was the largest online sales day in history with sales increasing to $6.59 billion. Mobile continues to grow as an integral component of retail marketing, as revenue driven by smartphones reached a record $1.59 billion. Search was crowned the overall winner of the shopping bonanza with 41.7% of online sales. . MediaPost

YouTube is testing its own version of Stories. YouTube announced it’s rolling out the Community tab to all creators with more than 10,000 subscribers as well as a new feature called “reels”, which is like Instagram or Snapchat Stories. Reels allow creators to stitch together short videos shot from their mobile devices and add things like filters, music and text. Engadget

Mobile Ad Spend Surpasses Desktop Spend. Mobile is now the world’s second-largest ad medium expected to reach $98.3bn in 2017, representing almost a quarter (23%) of worldwide advertising expenditure. WARC

There are now 25M active business profiles on Instagram. It looks like my favorite network for personal use is finally growing up into the business world. Instagram also says that more than 80 percent of Instagram accounts follow a business, with 200 million users visiting a business profile every day.  TechCrunch

New Facebook App for Children Ignites Debate Among Families. While there is the Children’s Online Privacy Protection Act, known as Coppa, that requires services aimed at children to obtain verifiable parental consent before collecting information, how long before kids figure out how to “hack” that permission? I’m not a fan of this at all.  New York Times

63% of B2B marketers currently buy advertising programmatically. Not only are B2B marketers combining programmatic and data to drive their ad buying and audience targeting, they’re also turning to data to drive their integrated marketing campaigns. In fact, almost 80 percent of respondents said they either use or want to use a solution that integrates ad tech and mar tech. Dun & Bradstreet (client)

Google is testing an answers carousel within the search results snippets. Even less reason to click through: Google has started testing and potentially rolling out a new feature in search that shows a carousel with a list of answers directly within the search results snippets. Search Engine Land

2018 Digital Marketing Plans Survey Summary Report. Highlights include: Social media marketing, content marketing and the marketing technology that drives these tactics, are most effective marketing tactics. The most critical challenge to the success of a digital marketing plan is data quality and 93% of digital marketing budgets will increase in 2018, with 41% increasing significantly. Ascend2

Content is the No. 1 contributor to an overall good event experience for IT buyers. Four out of five IT buyers say they are more likely to visit a booth if they have heard of, read about, or connected with an exhibitor before an event. This is why conference ebooks make so much sense! MarketingProfs

Global AR & VR revenues to grow from $4.1 billion in 2016 to $79.4 billion in 2021. ARtillry Intelligence has devised a disciplined and non-biased revenue forecast for AR & VR, segmented into their product areas: enterprise AR/VR and consumer AR/VR. From Pokémon Go to applications in manufacturing and design, it looks like the AR & VR space is coming in to its own. ARtillry

Sprout Social Acquires Social Analytics Firm Simply Measured. The social analytics market is expected to grow to $9.54 billion by 2022 and with Simply Measured full-funnel analytics, Sprout Social is certainly moving in the right direction to capitalize on that growth. Sprout Social Blog

On the Lighter Side

Facebook Messenger Went Down Globally and Everyone Freaked Out.  On Tuesday this week thousands of users reporting problems according to the Down Detector website, which logs reports of online service failures. Of course when one network is down, users flock to another to complain. In this case hundreds of users flocked to Twitter to vent their frustration. Fortune

Instagram adds content warnings for koala selfies. If you click on an offending hashtag like #koalaselfie, #lionselfie #koalahugs or #tigerpet, a new warning will pop up. “You are searching for a hashtag that may be associated with posts that encourage harmful behavior to animals or the environment,” the warning reads. CNN Tech

TopRank Marketing in the News

Ashley Zeckman – Why Brands Should See Ideas Everywhere (podcast) – Brand Driven Digital

Ashley Zeckman – Revolutionary Females in Marketing to Follow on Twitter – Devrix

Rachel Miller – 35+ Most Influential Women Leading B2B Marketing Technology – Data Captive Blog

Rachel Miller – Women in Martech: Hot Topics and Influencers List – Onalytica Blog

Rachel Miller & Lee Odden – Top 100 Social Media and Marketing Influencers – Digital Scouting

Lee Odden – 2018 Predictions on the Future of Customer Experience – Adobe CMO.com

Lee Odden – How to Apply Influencer Marketing Principles and Boost Your Sales – LinkedIn Sales Solutions Blog (client)

Lee Odden – LinkedIn Presents: The Future of Advertising Agencies (video) – LinkedIn Marketing Solutions Blog (client)

What was the top digital marketing news story for you this week?

Be sure to stay tuned until next week when we’ll be sharing all new marketing news stories. Also check out the full video summary with Tiffani and Josh on our TopRank Marketing TV YouTube Channel.

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2017. | Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids? | http://www.toprankblog.com

The post Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids? appeared first on Online Marketing Blog - TopRank®.

[popularchips-blog]

Protecting Wildlife and Nature on Instagram

New Post has been published on https://popularchips.com/dailies/protecting-wildlife-and-nature-on-instagram/

Protecting Wildlife and Nature on Instagram

Just today, Instagram released a statement with regards to protecting the wildlife and nature from exploitation through its platform.

From now on, when a user searches for a hashtag that is associated with harmful behavior to animals or the environment, they will see a content advisory screen.

On the web

  On mobile

  A warning message such as the one above appears on the search page for specific hashtags such as #koalaselfie, #lionselfie, #slothselfie, #kangarooselfie, #koalahugs, #tigerpet and #elephantivory.

However, Instagram does not remove these posts and users can still choose to proceed with the viewing. On the other hand, posts that document/support animal abuse and the sale of endangered animals or their parts are not allowed on Instagram at all.

National Geographic

Instagram said in a statement “To better educate our community members about creating content that exploits wildlife and nature, today we are launching new in-app products to encourage everyone to be thoughtful about interactions with wild animals and the environment“.

While taking selfies with wildlife on a trip seems like pretty much a typical recreational and tourist activity, many do not realize that many of such locations/centers for wildlife often mistreat the animals, and their daily contact with humans can be traumatic to them.

This move by Instagram has been very much well received and supported by many. However, in its current phase, it seems that the steps taken are nothing more than a warning and may not be much of a deterrence as the posts are still left online. Furthermore, has Instagram covered all hashtags that may be associated with animal welfare? What about #elephanttusk, #deerselfie, and #rabbitfur? It appears that these hashtags are not covered…

[tomurbanek]

Koala Experience was just WOW today! Amazing plush-toy-like animals :)! Love them! #koala #instatravel #australia #holdingakoala #cuddlingakoala #instatraveling #koalaexperienca #currumbinewildlifesanctuary #currumbine #koalasanctuary #koalaselfie #koalahugs (at Currumbin Wildlife Sanctuary)