#kitchenaireent

[therealtwanmack]

I’m making a documentary based racial tensions in the city of Cleveland in the 60s and 70s. I hope you tune in to see the similarities from the past to our present and future and what we need to do as BLACK people to make the changes in our society. It’s our life and it MATTERS! #RealKitchenTableShit #CityOnFire #Documentary #KITCHENAIREEntMediaGroup #KITCHENAIREEntFilms #TwanMack #IndependentFilms #Movie #HoughRiots #StClairRiots #PoliceBrutality #BlackLivesMatter #KITCHENAIREEnt #WhatYouveBeenMissing (at Cleveland, Ohio) https://www.instagram.com/p/CAtV5EbhfyX/?igshid=1u2zte40fnr8b

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Bound by Nothing: 5 Questions on the Rebellious New JennAir

JennAir this week revealed its new brand campaign, Bound By Nothing, a creative mission to reinvigorate luxury audiences. The premium brand of luxury kitchen appliances (owned by Whirlpool) calls this a “rebellious campaign signals the brand’s intent to tear down stale conventions, slashing through conformity to usher in a new era of luxury standards.”

With new product and finishes, a bold new campaign, connected mobile app and revamped brand identity rooted in the iconoclastic spirit of founder Lou Jenn and today’s global tastemaker lifestyle, JennAir says it’s “breathing new life into the very meaning of luxury.”

The day has come. The gates are open. Won’t you join us? #ADDesignShow2018 #BoundByNothing pic.twitter.com/zbnvtnTO8r

— JennAir (@jennair) March 22, 2018

Launching at the 2018 Architectural Digest Design Show (ADDS) in New York this week, where its refreshed brand and product line was awarded Best in Show, the brand transformation is aimed at “those who share in the unshackled spirit of the Bound By Nothing campaign—artists, innovators, urban sophisticates—to experience the freedom that comes when old expectations of luxury are burned to the ground and new luxury emerges from the ashes, reborn and unrestricted.”

On 3.22 luxury rises anew. Join the rebellion at the #ADDesignShow2018. #BoundByNothing pic.twitter.com/oldXq9G2Bv

— JennAir (@jennair) March 17, 2018

As marketing director Jon Hall told us, “ADDS attracts exactly the luxury audience we are seeking to deliver our new brand mission to, so where better to launch the new era of JennAir than at ADDS with this hungry and eager audience? Our mission begins at ADDS and is in everything we do: embrace limitless possibilities, challenge convention and give designers and tastemakers exactly what they need.”

Its launch event (and afterparty, below) at the show were certainly designed to shake up expectations. “For too long, luxury kitchens have been designed with a compliant mindset that conforms to a one-size-fits-all notion of luxury,” stated Joe Liotine, president, Whirlpool Corporation North America Region.

“This uniform interpretation of modern luxury lacks inspiration and inhibits personal expression. JennAir exists, more than ever before, to empower designers and tastemakers to bury these blind conventions and give new life to luxury rooted in confident, bespoke, earned and exclusive tenets.”

“JennAir is driving the luxury appliance category and the Whirlpool Corporation forward with provocative design, masterful execution and exceptional performance that unapologetically challenges convention,” Liotine added. “This is evident in the unmistakable edge found in every detail of its disruptive design, unparalleled quality, impeccable performance and frictionless connectivity.”

According to its press release, “The modern, luxury consumer prioritizes discovery and expression of self; JennAir will equip them with the tools to forge a new path forward in the kitchen. As a brand born to lead and never follow, JennAir, through Bound By Nothing, defies conventions to fuel progress.”

The Bound by Nothing brand philosophy is a nod to founder (and patent pioneer) Lou Jenn, who died in 1993 at the age of 77. According to his obituary,

Holding a restaurant ventilation system patent, Jenn founded Jenn-Air Corp in 1961, manufacturing and selling barbecue grills and grill-ranges. He later led the appliance industry with his invention of an indoor grill for residential use in 1970, as well as the glass-ceramic cooktop modules. His career in Indianapolis began in 1946, after he moved from Cleveland and helped develop the Kitchenair product line. He soon began developing his own kitchen ventilator for commercial use. After he launched the Jenn-Air Corp., the company developed various successful products before it was sold in 1978.

According to JennAir today, his “legacy ushered the luxury appliance industry ahead when he defied physics with the invention of downdraft ventilation. This groundbreaking innovation triggered a kitchen rebellion, exposing sight lines and spurring what we now know as the open floor plan. With walls torn down, consumers and designers alike were granted a blank canvas for creativity. Lou Jenn’s rebellious spirit shaped the original JennAir brand and is woven into every tenet of the brand’s revival today.”

Hence its new positioning and brand story:

Born to lead. Not to follow. Defiance is in our DNA. Revolution is our origin story. Incited by Lou, we carry his torch, ready to burn down the walls of complacency and everything in its wake. Sheep be warned. Stagnation be damned. We will not be bound by tired trends. By expectations. Or false influence. We are disruptors. Challengers. Rebels hell bent on forging a new vision of luxury. Unabashed and unapologetic. We champion design that you can feel and experiences that cannot be denied. We are our own brand of badass and progress is our god. JennAir Bound by Nothing

With the Bound By Nothing line ready to roll out to consumers later this year, JennAir will give designers and urban tastemakers  and trendsetters the power to transform kitchen design, encouraging them to break from common experiences and parity in such an important space.

Across two new design expressions, RISE and NOIR, consumers and designers will experience the aesthetic edge they prefer as it relates to their appliances. The two distinct design expressions are made to meet the modern luxury consumers’ desires and work to deliver professional-style appliances for the home or an alternate option for those allured by minimalism and poise.

Born of the same spirit to rebel against tradition, the RISE collection elevates the current standard of luxury, while NOIR flips convention on its head, delivering swagger to the category. A digital platform cuts across all products and design expressions to deliver distinctive, uncompromised performance and service.

Already integrating Amazon’s Alexa voice controls, JennAir is also transforming appliances with the Cuts leather column refrigerator and freezer panels (there are non-leather options t00); the Smoke and Brass professional-style range (of which only 50 will be made); and Burlesque columns “that boldly showcase creative inspiration and skillful execution for luxury tastemakers seeking a custom aesthetic edge in the home.”

The Remote Access mobile app (launching this year) will link to Whirpool’s Yummly recipe hub and also promises to connect owners to JennAir’s “unparalleled service and knowledge epicenter, moving beyond category conventions to deliver what luxury consumers crave. The digital platform boasts a powerful backbone to control appliances remotely, engage the JennAir call center, beckon specialists with the touch of a finger, enhance food journeys, and access personalized insights — all in the pursuit of experiential luxury.”

“Today’s luxury consumers live on their own terms; connectivity is not craved, it’s expected, especially in their homes,” said Alessandro Perucchetti, general manager, JennAir brand. “The technology integrated into the JennAir platform cuts across every product to personalize the ownership experience. Inherently intuitive, the technology is personal, removing complexities, rather than creating them. In collaborating with some of the best companies in the world, we are working to deliver a platform that works seamlessly within the connected ecosystem our consumer operates in daily.”

Burn down the old. From the ashes comes freedom. #BoundByNothing

A post shared by JennAir (@jennair) on Mar 22, 2018 at 5:35pm PDT

The Bound By Nothing launch is also ushering in a new brand voice and visual identity to represent the limitless possibilities as manifested in the offering brought to market as well as the evolved look and feel of the brand itself. Touting a revived spirit that does not forget its past, the new identity boasts a bold, confident “J,” created with two ascendant columns hinting at JennAir’s product silhouettes and signifying defiant innovation that begets progress. Upon closer inspection, the counter form reveals a sculptural curve inspired by the intuitive downdraft design.

The brand’s new wordmark purposefully encapsulates its emboldened spirit, as “Jenn,” harkens back to the progressive spirit of Lou Jenn, while “Air,” represents the endless possibilities that lie ahead. Together these are the tenets of the brand in its every action—from product performance and design to ownership connectivity and service and each touchpoint in between. Embodying the ethos of the Bound By Nothing campaign, the JennAir brand is limitless, paving a path of progress in the luxury category.

Turning heads at #ADDesignShow2018 with our customizable cooktops that dare you to design outside the lines. #BoundByNothing pic.twitter.com/ZDUPa2nj0K

— JennAir (@jennair) March 25, 2018

We spoke with Jon Hall for more insights into “Bound by Nothing” and the JennAir brand refresh:

How is JennAir defining this as “rebellious” branding?

According to Ipsos, 81% of luxury consumers believe the definition of luxury is changing rapidly. That change is underscored by a recent Deloitte luxury consumer goods research study suggesting that 45% of luxury consumers are asking for personalized products and services rather than carbon copies of conventional luxury. We saw an opport

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[goodlifevancouver]

Update Your Kitchen Easily With A Few Simple Tricks

We sent out Cathy Browne to an event hosted by Best Buy to gather some tips to get your kitchen in order. Designer Aly Armstrong was on hand with some kitchen styling tips and Chef Ned Bell provided dinner using many of these appliances all available at Best Buy.  Here’s some tips to help you get a styling kitchen in 2019!

  Last year Michael and I got married and instead of registering for wedding gifts, we decided to ask for something that we’d find truly helpful, Best Buy Gift Cards. We then had almost enough to replace our rather worn out major kitchen appliances and bought a new fridge, dishwasher and stove. We also brought in Debbie, from The Spray Booth by Fresh Design who redid our cabinets by spraying them white, so the whole kitchen looked brand new. We also organized our baking cabinet with a custom shelf by ShelfGenie.

At the event designer Aly Armstrong gave some tips on kitchen styling:

Smart Appliances can make your kitchen both functional and stylish Technology integrated kitchens are the biggest trend right now. They allow you to control settings and receive notifications from your mobile device, save and conserve money and energy, and communicate with one another, while looking stylish all at the same time.

Use paint to modernize your cabinets If your cabinets are old and outdated, one of the easiest and most cost-effective solutions is to paint them. For a modern look, try this year’s trending colours –variations of greys, blues and greens. Be sure to keep your large and small appliances in mind when selecting colours, and make sure they match or complement one another. We used  The Spray Booth by Fresh Design

Add pops of colour using countertop appliances Adding splashes of colour with appliances can create eye-catching focal points and make kitchens more exciting. For those who have smaller kitchens and limited storage space, it’s a great way to turn countertop items into usable works of art. We’ve got this mixer in royal blue.

Replace old upper cabinets with open shelving If your cabinets are tired, tear down a handful of upper cabinets and replace them with open shelving. This will allow you to show off your gorgeous dishware, stylish small appliances or add seasonal decor for quick new looks. For an extra pop of colour, add wallpaper to the wall behind the shelves so it becomes a focal point in your kitchen. I think we’re too messy for this one.

Refresh your kitchen look with bold decor Look for things like accessories, dishware, wall art and appliances to revamp your kitchen. By adding accent pieces that have contrasting colours or geometric shapes, you can add a huge visual impact at a relatively low price point.

Ned Bell then served up a feast using the appliances provided. Here Cathy grabbed a picture of him holding the Halibut with a Composition of Peas and Truffle Dressing.

STARTER Local Asparagus Salad with Spring Lettuces and Green Goddess Dressing

Crab and Coconut Soup with Lime and Chilis

DESSERT Seaweed and Milk Chocolate Brownie with Salted Caramel Foam

WINES for the night: Haywire Pinot Gris 2017 Haywire Pinot Noir 2016

Cocktail Recipe from Ned using the KitchenAir Immersion Blender

Savour Summer

INGREDIENTS 2oz Dark Rum 1oz Mango Puree 1oz Maple Syrup 2oz Soda Water 2oz Pineapple Juice Crushed Ice

METHOD In a large container blend all ingredients together using the KitchenAid Immersion Blender. Garnish with a torched golden pineapple and a lime wedge. Pour into arocks glass and ENJOY!

Tips For a Stylish Kitchen Update Your Kitchen Easily With A Few Simple Tricks We sent out Cathy Browne to an event hosted by…

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Ok I see u #KitchenaireENT #newmusic #soundcloud #TwanMack @official_kitchenaire

[therealtwanmack]

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A post shared by Twan Mack (@kemg_media_group)

@mr.ware_haroldsson NEW SINGLE #BallWork #PressPlay on #Spotify #RealKitchenTableShit #VBIRDZ #TheLostTapes #KITCHENAIREEnt https://www.instagram.com/p/B-cBNmkB757/?igshid=9g7u9ao9crzw

[therealtwanmack]

#Repost @kitchen_table_talk_podcast with @make_repost ・・・ Small snippet from #ConversationAndCocktails on @kitchen_table_talk_podcast with host @the_real_twanmack with @nativebeauty_12 THIS... is what you been missing! #KEMG #KITCHENAIREEnt #KitchenTableTalkPodcast #KITCHENAIREMediaGroup #RealKitchenTableShit (at Kitchenaire Ent. Films) https://www.instagram.com/p/CDJUA4dh4zu/?igshid=tleurv5wvhcf

[therealtwanmack]

Small snippet from #ConversationAndCocktails on @kitchen_table_talk_podcast with host @the_real_twanmack with @nativebeauty_12 THIS... is what you been missing! #KEMG #KITCHENAIREEnt #KitchenTableTalkPodcast #KITCHENAIREMediaGroup #RealKitchenTableShit (at Kitchenaire Ent. Films) https://www.instagram.com/p/CDJTT1ml39R/?igshid=1dnwmc25b2136

[therealtwanmack]

@nativebeauty_12 Thank you for joining me on the “FIRST” @kitchen_table_talk_podcast wit yo drunk ass!🤣🤣🤣 #ConversationsAndCocktails #KitchenTableTalkPodcast #KEMG #KITCHENAIREMediaGroup #KITCHENAIREEnt #RealKitchenTableShit (at Kitchenaire Ent. Films) https://www.instagram.com/p/CDIVSFnB0sM/?igshid=15m1fx745cfyc

[therealtwanmack]

First podcast was GREAT!👍🏽🔥 🤣 @nativebeauty_12 has her point of view and I had mines. I think mines was better!🤣🤣🤣 stay tunes for the next podcast on @kitchen_table_talk_podcast ✌🏽 #KEMG #KitchenTableTalkPodcast #KITCHENAIREEnt #RealKitchenTableShit (at Kitchenaire Ent. Films) https://www.instagram.com/p/CDITJbMlVm7/?igshid=nx49ewlyqqo4

[therealtwanmack]

#Repost @kitchenaire_media_group with @make_repost ・・・ Starring @nativebeauty_12 @the_real_twanmack #TeamMack team up for another action packed adventure! #LivinLife #KITCHENAIREEntFilms #KEMG #KEMGMusic #KEMGMedia #KITCHENAIREEnt #iMovie #MyMovie #Florida #SecondHome #RealKitchenTabkeShit (at Four Corners, Florida) https://www.instagram.com/p/CB_HXb2BLlM/?igshid=1wvxid9pvq9tw

[therealtwanmack]

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[therealtwanmack]

The is #CrewLove showin up n showin out! As we as #ShowingSupport and best believe the perch in point! #HaroldKitchenSoulfoodCafeLLC #KITCHENAIREEnt #RealKitchenTableShit (at Harolds kitchen soulfood cafe) https://www.instagram.com/p/CBrA_JrBGE5/?igshid=famcdwvu8mxo

[therealtwanmack]

Funny story.... Google sent me an email talkin bout about my knowledge panel in the search section. Basically there is another “Twan Mack” floating around somewhere. 🤣🤣🤣 My birth certificate says “Antwan Mack” when I wanna ghetto I drop “Twan Mack”. Now.... if your birth certificate says “Antione Mack” then you’re actually “Tione Mack”!🤷🏽‍♂️🤣 #FACTS #TheRealTwanMack #TwanMack #KITCHENAIREEnt #KITCHENAIREMediaGroup #BornAMack #BornTwanMack #BeYourself #TGIF #ThankGodImFrank #RealKitchenTableShit 💯 (at Kitchenaire Ent. Films) https://www.instagram.com/p/CBodjfZhYnb/?igshid=1u6y78ssobmav