#keywords for amazon example

[ask-aliasgar]

Amazon Palazzo Category Best keywords list Jan 2024

Howdy, Amazon.in is one of the leading market place here in India,Each and every vendor who is suppose to work online will be a part of the market place. The latest tending keywords for the portal to list your products. Below are the top 5 keywords which can be used in the Ethnics category for “Palazzo” on the market place Amazon.in Palazzo Pants for women Palazzo sets for women Palazzo…

[helthcareproducts]

Home Doctor

I recently purchased Home Doctor: Practical Medicine for Every Household and I'm impressed by its wealth of information.

Clear and concise guidance

The book is written in a clear and concise way, making it easy to understand even for those with no medical background. It covers a wide range of common ailments and injuries, providing step-by-step instructions for treatment at home.

Empowering knowledge

Home Doctor empowers you to take charge of your health and the well-being of your family. The knowledge gained from this book can give you peace of mind in situations where immediate medical attention may not be available.

A valuable addition to any home

I highly recommend Home Doctor to anyone who wants to be prepared for minor medical emergencies. It's a valuable addition to any home library.

Book: click here

[catgirltoofies]

link shortening

okay. let me tell you one of my pet peeves. it's when you send a link to something and the link takes up a full paragraph. amazon is especially egregious with this; as an example, i'm going to use the sweet essentials goat milk & honey perfume. here's the link i get if i just copy/paste it:

https://www.amazon.com/Goat-Honey-Fragrance-Perfume-Organic/dp/B07D5N4XRP/ref=sr_1_1?crid=368RN4BTXC5R9&dib=eyJ2IjoiMSJ9.0tHv-eu2F7iPFRQB2q9yXdLcYOv4rURViCCRfaecKCxZGmUW01KbdXZU3Q1GrGr9CUE97ZgO2tqSFilCtwDhBDwZrkPHvIwyX3KwtbHn1H2BjGo6Kv2RNKzHD4vUn6cdGQvpxat_DCpR1LJaDNrxuYElr7x_GZHixDS4r3SWdrQ67ov2O0MBOQ3F7vH9sclQyOCOsPB-xuzdAbugWTjAw7PODjXTSswWuLJG56uZkMUaJ5ob8xIEy6tpHvu21E8uYKJtnWdyGBoK5Wd5mo7S3urQt-rJX9twnr3RwS0Kk_s.kW9z0gieuOP4prMF2tSrHmrMuB8XObk-xguJ8Cub1YI&dib_tag=se&keywords=sweet+essentials+goat+milk+and+honey+perfume&qid=1726618258&sprefix=sweet+essentials+goat+milk+and+honey+perfume%2Caps%2C58&sr=8-1

do you see this shit? that link is longer than my introduction paragraph. and most of it is totally unnecessary and just gives amazon tracking data. so i'm going to quick breakdown the link:

https://www.amazon.com/ is the domain. this tells your browser to go to the internet, to amazon's address. can't do without.

Goat-Honey-Fragrance-Perfume-Organic/dp/B07D5N4XRP/ is the sort of directory. this is where the meat of the link is; it gives the browser the information of where in the amazon domain it should look for what you're looking for. sort of like when you ask a librarian where a book is and they say "it's in this area of the library, i can show you if you like"

every single thing after that is optional. most, if not all, of it is just tracking data that tells amazon who looked it up, how, where they found it, etc. etc. and you can totally safely remove it.

so, our final, shortened link is:

https://www.amazon.com/Goat-Honey-Fragrance-Perfume-Organic/dp/B07D5N4XRP/

and you can test it for yourself, both the really long link and this nice clipped link lead to the same page. this is generally applicable to most websites; if a link feels a little too long, experiment and start removing bits off the end. generally anything that shows up after "?[text]=" is probably safe to remove, as with "&[text]=". sometimes those have particular jobs, though; for example, youtube links with a particular timestamp will include "&t=[number]s" and while removing this will keep the link to the video, it will remove the timestamp. similarly, youtube sometimes uses "&v=[text]" to encode the id of a video, so without that you're left with just the youtube homepage. if a link has "?si=[text]", that's all safe to remove, because that's pure tracking data.

in short: clip your links. don't give them any more than you need to. experiment a little. have fun and be yourself. i love you

[warningsine]

Living online means never quite understanding what’s happening to you at a given moment. Why these search results? Why this product recommendation? There is a feeling—often warranted, sometimes conspiracy-minded—that we are constantly manipulated by platforms and websites.

So-called dark patterns, deceptive bits of web design that can trick people into certain choices online, make it harder to unsubscribe from a scammy or unwanted newsletter; they nudge us into purchases. Algorithms optimized for engagement shape what we see on social media and can goad us into participation by showing us things that are likely to provoke strong emotional responses. But although we know that all of this is happening in aggregate, it’s hard to know specifically how large technology companies exert their influence over our lives.

This week, Wired published a story by the former FTC attorney Megan Gray that illustrates the dynamic in a nutshell. The op-ed argued that Google alters user searches to include more lucrative keywords. For example, Google is said to surreptitiously replace a query for “children’s clothing” with “NIKOLAI-brand kidswear” on the back end in order to direct users to lucrative shopping links on the results page. It’s an alarming allegation, and Ned Adriance, a spokesperson for Google, told me that it’s “flat-out false.” Gray, who is also a former vice president of the Google Search competitor DuckDuckGo, had seemingly misinterpreted a chart that was briefly presented during the company’s ongoing U.S. et al v. Google trial, in which the company is defending itself against charges that it violated federal antitrust law. (That chart, according to Adriance, represents a “phrase match” feature that the company uses for its ads product; “Google does not delete queries and replace them with ones that monetize better as the opinion piece suggests, and the organic results you see in Search are not affected by our ads systems,” he said.)

Gray told me, “I stand by my larger point—the Google Search team and Google ad team worked together to secretly boost commercial queries, which triggered more ads and thus revenue. Google isn’t contesting this, as far as I know.” In a statement, Chelsea Russo, another Google spokesperson, reiterated that the company’s products do not work this way and cited testimony from Google VP Jerry Dischler that “the organic team does not take data from the ads team in order to affect its ranking and affect its result.” Wired did not respond to a request for comment. Last night, the publication removed the story from its website, noting that it does not meet Wired’s editorial standards.

It’s hard to know what to make of these competing statements. Gray’s specific facts may be wrong, but the broader concerns about Google’s business—that it makes monetization decisions that could lead the product to feel less useful or enjoyable—form the heart of the government’s case against the company. None of this is easy to untangle in plain English—in fact, that’s the whole point of the trial. For most of us, evidence about Big Tech’s products tends to be anecdotal or fuzzy—more vibes-based than factual. Google may not be altering billions of queries in the manner that the Wired story suggests, but the company is constantly tweaking and ranking what we see, while injecting ads and proprietary widgets into our feed, thereby altering our experience. And so we end up saying that Google Search is less useful now or that shopping on Amazon has gotten worse. These tools are so embedded in our lives that we feel acutely that something is off, even if we can’t put our finger on the technical problem.

That’s changing. In the past month, thanks to a series of antitrust actions on behalf of the federal government, hard evidence of the ways that Silicon Valley’s biggest companies are wielding their influence is trickling out. Google’s trial is under way, and while the tech giant is trying to keep testimony locked down, the past four weeks have helped illustrate—via internal company documents and slide decks like the one cited by Wired—how Google has used its war chest to broker deals and dominate the search market. Perhaps the specifics of Gray’s essay were off, but we have learned, for instance, how company executives considered adjusting Google’s products to lead to more “monetizable queries.” And just last week, the Federal Trade Commission filed a lawsuit against Amazon alleging anticompetitive practices. (Amazon has called the suit “misguided.”)

Filings related to that suit have delivered a staggering revelation concerning a secretive Amazon algorithm code-named Project Nessie. The particulars of Nessie were heavily redacted in the public complaint, but this week The Wall Street Journal revealed details of the program. According to the unredacted complaint, a copy of which I have also viewed, Nessie—which is no longer in use—monitored industry prices of specific goods to determine whether competitors were algorithmically matching Amazon’s prices. In the event that competitors were, Nessie would exploit this by systematically raising prices on goods across Amazon, encouraging its competitors to follow suit. Amazon, via the algorithm, knew that it would be able to charge more on its own site, because it didn’t have to worry about being undercut elsewhere, thereby making the broader online shopping experience worse for everyone. An Amazon spokesperson told the Journal that the FTC is mischaracterizing the tool, and suggested that Nessie was a way to monitor competitor pricing and keep price-matching algorithms from dropping prices to unsustainable levels (the company did not respond to my request for comment).

In the FTC’s telling, Project Nessie demonstrates the sheer scope of Amazon’s power in online markets. The project arguably amounted to a form of unilateral price fixing, where Amazon essentially goaded its competitors into acting like cartel members without even knowing they’d done so—all while raising prices on consumers. It’s an astonishing form of influence, powered by behind-the-scenes technology.

The government will need to prove whether this type of algorithmic influence is illegal. But even putting legality aside, Project Nessie is a sterling example of the way that Big Tech has supercharged capitalistic tendencies and manipulated markets in unnatural and opaque ways. It demonstrates the muscle that a company can throw around when it has consolidated its position in a given sector. The complaint alleges that Amazon’s reach and logistics capabilities force third-party sellers to offer products on Amazon and for lower prices than other retailers. Once it captured a significant share of the retail market, Amazon was allegedly able to use algorithmic tools such as Nessie to drive prices up for specific products, boosting revenues and manipulating competitors.

Reading about Project Nessie, I was surprised to feel a sense of relief. In recent years, customer-satisfaction ratings have dipped among Amazon shoppers who have cited delivery disruptions, an explosion of third-party sellers, and poor-quality products as reasons for frustration. In my own life and among friends and relatives, there has been a growing feeling that shopping on the platform has become a slog, with fewer deals and far more junk to sift through. Again, these feelings tend to occupy vibe territory: Amazon’s bigness seems stifling or grating in ways that aren’t always easy to explain. But Nessie offers a partial explanation for this frustration, as do revelations about Google’s various product adjustments. We have the sense that we’re being manipulated because, well, we are. It’s a bit like feeling vaguely sick, going to the doctor, and receiving a blood-test result confirming that, yes, the malaise you experienced is actually an iron deficiency. It is the catharsis of, at long last, receiving a diagnosis.

This is the true power of the surge in anti-monopoly litigation. (According to experts in the field, September was “the most extraordinary month they have ever seen in antitrust.”) Whether or not any of these lawsuits results in corporate breakups or lasting change, they are, effectively, an MRI of our sprawling digital economy—a forensic look at what these larger-than-life technology companies are really doing, and how they are exerting their influence and causing damage. It is confirmation that what so many of us have felt—that the platforms dictating our online experiences are behaving unnaturally and manipulatively—is not merely a paranoid delusion, but the effect of an asymmetrical relationship between the giants of scale and us, the users.

In recent years, it’s been harder to love the internet, a miracle of connectivity that feels ever more bloated, stagnant, commercialized, and junkified. We are just now starting to understand the specifics of this transformation—the true influence of Silicon Valley’s vise grip on our lives. It turns out that the slow rot we might feel isn’t just in our heads, after all.

[rebeccathenaturalist]

hey there! fellow naturalist (albeit less experienced!) here! in regards to the AI-generated ID guides, do you have any advice for helping the general public learn to recognize them? are there any giveaways other than incorrect information a layperson might not pick up on that we can tell people to watch out for?

Hi, @fischotterkunst! It's a messy topic, to be sure, but here's what I've been seeing of these AI-generated texts, at least on Amazon:

--If you sort your search for "foraging book" or "mushroom hunting" or whatever search string you use by "Newest Arrivals", you'll notice that there is a glut of books that have come out in the past few weeks. Yes, there are always new books, but this is at a higher than normal rate, which suggests AI is behind at least some of them. There ARE occasionally real authors' books that just happened to come out recently, so don't dismiss every single book that is a fresh release. Use the other criteria below.

--They will invariably be self-published or from some publisher with zero online presence. Not a problem by itself; my own chapbooks are self-published on Amazon KDP. But they come out every three months, not every three days, because I am researching, writing, and editing them all myself, rather than churning out content with AI.

--The titles and subtitles are often very long and stuffed with keywords. They are obviously optimized for search engines rather than being descriptive of the book and they have a rather clunky fashion.

--Look for obvious typos and other errors; for example, in the image above we have "WILD MUSHROOM COOKBOOK FOR BEGINNER: The complete guide on mushroom foraging and cooking with delicious recipes to enjoy your favorite". It should be "for beginners", and the subtitle just...ends prematurely. Favorite what? Favorite mushrooms? Favorite cartoon characters? Favorite color? Also, while there are lot of variations on name spellings, "Magaret" instead of "Margaret" stands out as a possible fake in combination with other clues. (All her other books also have this spelling, though.)

--This is a BIG one: Who's the author? Check their bio. In the above image you'll see that "Jason Cones", the author of "The Wild Edible Plants Forager's Handbook: A Beginner's Guide to Safe Foraging, Including How to Identify Edible Plants, Learn About Their Medicinal Properties, and Prepare Them for Cooking", has a very generic picture and bio that has pretty obviously been generated by AI. If you search for him online, the only page for an author named Jason Cones is the Amazon author page--no website, no social media, no interviews, nada. Even a brand new author will at least have something other than their Amazon page, and they'll mention experience, credentials, other biographical info.

--Look at the author's other books. Magaret seems to focus on cookbooks of very specific sorts, but again they've all come out in a very short time. They also tend to often be on really super-specific niche subjects--this, again, is not a red flag in and of itself, but it's a common pattern with AI "authors". Jason Cones, on the other hand, has written over two dozen books not just about foraging but anger management techniques, acupressure, and weed gummies, and all of his titles have come out since last December.

--If all the books have the same cover but slight differences in title, it's also a big red flag. There are reputable publishers of regional foraging guides like Timber Press, but their books are written by multiple authors and have come out over a long stretch of years (plus they're a well-known publisher with a solid track record, online presence, etc.) Also notice the typos in the title and subtitle; everyone says "Mushroom Foraging", not "Mushrooms Foraging", and "Keep Track Your Mushroom Sightings" is missing "of".

--Compare the descriptions of multiples of these new books and you start seeing patterns. If you look at the images above, you'll notice that both Lorna K. Thompson's "Foraging Recipe Cookbook" and Kevin Page's "The Ultimate Foraging Guide for Seniors" have a very similar formulaic description. They start with a brief story about a person in a town or village who discovers some foraging secrets and then transforms his life, and then a list of things you're supposedly going to find in this seemingly miraculous book. This basically reads like "Hey, ChatGPT, tell me a story of a person who improved their life with foraging in two hundred words or less!" Also, the ends got cut off of my screen shot, but they both end with "GET YOUR COPY TODAY!"

I have not purchased any of these books to verify how awful the content is, but what little content I can see in the previews is uniformly formulaic and, again, reads like someone asked an AI to write content on a topic with some specific keywords thrown in. Needless to say, I do NOT recommend any of these books.

Also, I feel really bad for any actual authors who released their books in the past few months. They're likely getting drowned out by this AI junk, though hopefully they're getting enough attention for their work through their publishers, social media, etc. to get some sales. Support your real-life authors, and boycott AI!

Finally, PLEASE reblog this! It's really, really important that people know what to look for, and the more posts we have floating around with this info, the less likely it is someone's going to get poisoned by following what these books have to say.

[bogmonstergeneral]

One of my favorite things in the whole wide world is an ultra-accurate cosplay. I’m talking exact name brands. Obviously, this can be tough, because media in question will very rarely go out of their way to tell you what the character is wearing. Shoes, in particular, are very difficult.

I really like shoes. More so, I really like good leather shoes. The kind that last you your whole life. Currently, I’ve been hyperfixated on Metalocalypse, and today, we’re talkin boots.

Welcome to:

Bog’s Boot Basics: Metalocalypse Edition

I think people are scared of leather. I’m here to tell you that leather will not hurt you. You will not save the planet by buying a pleather boot. Actually, not only is pleather horrible for the planet, it’s also gonna cost you more in the long run because pleather isn’t built to last.

Say it with me: Leather is more sustainable than pleather.

I’m serious. Stop buying pleather boots off amazon for your cosplays. Stop buying pleather, period.

Most of the boots (and sneakers) I’m showing you today will not only elevate your cosplay, but also last you for the rest of your natural days. If you buy them secondhand, they have probably lived longer lives than you. Leather fucking rocks if you take care of it.

This all being said: These are not super budget-friendly options. Good new boots are an investment, and sometimes you have to pay a little more. If you’re not able to do that, these can often be found on ebay at lower prices, and very often at second-hand stores.

Ok, that aside, we can jump in.

I’m stealing a pic from the comic because it shows all their shoes. Although Skwis and Toki’s boot colors are actually reversed here - Skwis wears black boots, Toki wears brown in the show. Blah blah, anyway.

Nathan Explosion

Nathan wears some sort of single buckle, black tall boot. For our sake, we’re calling them biker boots.

Single buckle, slightly slouchy at the ankle, low heel. No laces or visible zippers.

Nathan does, in fact, ride motorcycles. Because of this, I’m going on a limb and saying these are actual biker boots. Nathan also, in fact, has money, and Harley Davidson boots are a fantastic choice for this.

Here’s a pair of Harley Chalmers with an extra buckle - no foul there, these are cunty as hell and I’d totally wear them anyway.

Pro: Fucking brutal

Con: Brutal fucking price tag at $200 new.

Honestly, if you’ve got the money and you want a sick pair of boots… buy em. Harley’s last forever.

The Harley double-zip riding boot is a slightly cheaper option, sitting around $100-$120.

Honestly, these are gonna be easy to find. Your keywords here are “Tall biker boot with buckle” or something along those lines. That’s doable. I also see a lot of secondhand Harley’s going for really reasonable asking prices, so always check all your thrift stores and ebay (depop and mercari are kinda a crapshoot, but always worth looking.)

Skwisgaar Skwigelf/Toki Wartooth

These are the boots that made me make this post, because I saw them and immediately thought “there’s no fucking way they’re walking around in those 24/7,” because those are old school field boots.

Ask any person who’s ever ridden a horse over the age of 30 if they can take a look in the backs of their closets, because they most definitely still have a pair of these boots. Every equestrian had at least one pair of these torture devices, and they will outlive you.

Here’s an example of a black pair and a brown pair:

Pros: You can get these on ebay for anywhere between $20-$100. Facebook market place is full of them too.

Cons: These were made for you to wear while sitting on a horse all day, heels down. When you walk in them, they will pinch the everloving fuck out of your heels, and this leather is too thick and stiff to soften. If you’re gonna walk around in these on a convention floor, please bring a change of shoes because you will fucking need them.

But these are so easy to find and they usually shine up really well. If you don’t have leather conditioner (which you should if you own leather shoes) olive oil works in a pinch.

You also usually have a couple different calf options here, so you can tack on “wide calf” or “tall calf” or “slim calf” etc etc depending on your needs.

Your keywords here are “Old school equestrian riding/field/hunt boots.” So fuckin easy.

William Murderface

It pains me to say this. But that dildo fuckhead is wearing Demonias.

Look at him. He knows what he’s doing. I use the term Dildo Fuckhead affectionately btw, please don’t mistake me for a Murderface hater. I love him.

Honestly, I think you could get away with calling these mid-calf’s, but they’re probably technically tall boots.

Obviously I hate Demonias. These plastic fucking emo Barbie boots are worth approximately $8 and ��a cup of Kraft mac n cheese. They will cost you well over $100. Fuck that.

I’ve heard that older New Rocks are good alternatives? I have a friend that backs that claim up, but I don’t have a pair to confirm that. I’m sure there’s some Doc Martens you could sub in but I couldn’t find any matches under $400.

These are a pair of New Rocks. They’re… that I guess. Kinda cool. He’s probably not even really wearing Demonias but like, that’s what they are. To me. In my heart.

Here’s a pair of Demonia Riot-18BK. I guess. They’re about $133.

Murderface somehow has the most difficult boots for me to find. Plenty of cheapo Temu options, but I’m not here to show you those. Please let me know if you buy a pair of Temu boots so I can come to your house and break every fucking lamp you own.

Your keywords are “Tall boot with buckles” or “tall biker boots with buckles” or anything along those lines.

I feel like you’ve got a little more room for interpretation on Murderface’s boots, so long as their tall boots and they’ve got the buckles, you’re golden.

Wild Card Round: Pickles the Drummer

Man is wearing adidas!!! Pickles cosplayers are the comfiest motherfuckers in the convention hall.

Campus 00s, Samba OGs, Handball Spezial, Superstars, and Racer V 2.0 are all going to get you extremely close renditions of his shoes. The racer’s are my everyday shoe when I don’t wanna wear boots and those fuckers are. So comfy. Wear em without socks, who fuckin cares. I bet Pickles doesn’t even own socks.

If you’re going for Snakes N Barrels Pickles, try looking up “red Justin cowboy boots.” Justin’s are my go to brand because they last forever (I have a pair from the 70s) and they’re pretty comfy. They’re work boots, so they’re made to be worn/worked in all day.

If you’re made of money, buy yourself a pair of Tecovas. Those are the nicest cowboy boot you’ll ever own.

Blam! Bootboard moodboard! I probably should have done this with all of them.

Anyway. Have fun, remember that inaccurate pieces don’t make or break a cosplay, this is just for fun and to elevate whatever you’ve got going on. Wear your shoes until they fall apart (that’s what i do. get your moneys worth), be kind to your feet, be kind to your shoes (actually you can be pretty harsh to leather so long as you do a little aftercare. this is an innuendo, but also please clean and condition your leather pieces.) and be kind to the planet. Leather is better than pleather. You are paying a premium for plastic. Don’t do that.

(Lemme know if this is cool/useful btw. I would be so happy to find boots/brands of clothing for your cosplays. I think my inbox is open.)

[earlgreytea68]

Just some examples of how suboptimal the Kindle self-publishing set-up is:

(1) My author bio got rejected with the error "You have used a prohibited word." I kept reading it over, like, "What word could possibly be triggering this????" Before taking out the link to my Tumblr page. That was the trick, I guess you can't have links in your author bio. But...it feels like Amazon could...tell you that......?????

(2) Likewise, Amazon kept rejecting my manuscript for completely unspecified reasons. Over and over, just rejecting it, without telling me why. I kept following the directions and following the directions, tweaking tiny little things like, "Is this the problem? Is THIS the problem??" Finally I was like, "Is it because it's not a PDF????" It DOES say a PDF gives you the best results but I was on a computer where print-to-PDF wasn't working (don't even ask...) so I thought I'd try with the .doc, which it also claims to accept. When I got to a computer where I could PDF, yes, it accepted the same exact manuscript with zero issues. So......it seems like Amazon doesn't actually accept .docx documents and it shouldn't claims that it does?????

(3) Even though I used the exact Amazon template, downloaded from Amazon, that it told me to use for the paperback manuscript, it still told me that it had uploaded with sizing errors, but don't worry, it would fix it for me. I feel like their exact template should not have sizing errors, but I apparently have high standards.

(4) My book still doesn't show up when you search Amazon. In fact, if you search my title plus author name, you get zero results. I Googled this issue to see if it IS an issue or maybe searching just takes a while to kick in. The suggestions were: (a) Just give people a direct link. Okay, but....maybe people might want to search your book, too...???? A feature Amazon claims to have.....??? (b) Sometimes Amazon assumes people don't actually want to find your book, even when they are searching deliberately for it, because Amazon decides your book isn't good enough for people to actually want to read, and so it just doesn't return it in search results and instead returns other books it thinks people should want to read more. ?????? (c) Put the title of your book in a keyword search box, which I'm going to try, but seems a little silly, but okay. (d) Don't even bother to title your books with a title, just title them with a summary of what's in them, you're not special enough to have a title. (e) Contact Amazon directly to ask them to make your title and author name searchable, sometimes Amazon automatically spellchecks your title and author name and/or otherwise doesn't enter the information correctly and you need to contact them directly to fix the problem.

This is a small selection. When I tell you it took me several days of multi-hour sessions to get the technology to work even a little bit, I'm not lying.

[digitalmarketing091]

10 Essential Digital Marketing Tips to Boost Your Business in 2024

In today’s rapidly evolving digital landscape, businesses of all sizes must stay up-to-date with the latest marketing strategies. The internet has changed the way consumers interact with brands, and as we approach 2024, mastering digital marketing will be more critical than ever. To help you stay competitive and drive meaningful results, here are 10 essential digital marketing tips that will elevate your business in the coming year.

1. Optimise for Voice Search

With the growing popularity of voice-activated devices like Amazon’s Alexa, Google Assistant, and Apple’s Siri, voice search has become a key component of how people find information online. In fact, it's expected that over 50% of all searches will be voice-driven. Unlike traditional text-based searches, voice searches tend to be more conversational and long-tail. 

To optimise your website for voice search, start by incorporating natural language into your SEO strategy. This means using question-based keywords that reflect how people speak, such as “Where can I find the best digital marketing tips?” Additionally, focus on featured snippets and providing concise, relevant answers, as these are often used by voice assistants to respond to queries.

2. Leverage Artificial Intelligence (AI) in Your Campaigns

Artificial Intelligence is transforming the way businesses approach digital marketing. From chatbots to data analytics, AI enables companies to better understand customer behavior, predict trends, and create highly personalized marketing experiences. AI-driven tools can automate tasks like email segmentation, content recommendations, and customer service interactions, allowing businesses to save time while improving engagement.

For example, AI-powered chatbots can enhance customer experiences by providing instant responses to common inquiries, even outside of business hours.  AI can also help businesses optimise their ad campaigns by analysing large amounts of data and suggesting improvements based on performance.

3. Prioritise Video Marketing

Video content is now an indispensable part of any digital marketing strategy. By 2024, it’s estimated that video will account for 82% of all online traffic. This makes video marketing one of the most effective ways to capture your audience’s attention. Whether it’s through YouTube, Instagram Stories, TikTok, or live streaming, video allows you to engage customers in ways that text or images simply can’t.

To maximise the impact of your video content, focus on creating short, engaging videos that are informative and entertaining. Live video is also becoming more popular, with platforms like Instagram and Facebook offering live streaming capabilities that allow you to interact with your audience in real-time. Demonstrating your products or services, hosting Q&A sessions, or sharing behind-the-scenes content can help build a more personal connection with your audience.

4. Collaborate with Social Media Influencers

Influencer marketing is no longer just a trend—it’s a powerful tool for businesses to increase brand awareness and drive conversions. By partnering with influencers who have a loyal following, you can leverage their credibility and reach new audiences. In 2024, micro-influencers (influencers with smaller, highly engaged audiences) are expected to play a more significant role, as they often have more authentic interactions with their followers compared to larger influencers.

When selecting influencers to collaborate with, ensure they align with your brand’s values and target demographic. Authenticity is key—today’s consumers can easily spot a partnership that feels forced or inauthentic. Focus on building long-term relationships with influencers rather than one-off promotions for more meaningful engagement.

5. Enhance User Experience (UX) on Your Website

User experience is central to the success of any digital marketing strategy. A poorly designed website can drive away potential customers and negatively impact your search engine rankings. Google places a strong emphasis on Core Web Vitals, which measure aspects like page load speed, interactivity, and visual stability.

As we move into 2024, it’s essential to ensure that your website is optimised for both speed and mobile friendliness. More than 50% of web traffic now comes from mobile devices, so if your site isn’t mobile-friendly, you could be losing a significant portion of your audience. Focus on providing a seamless, intuitive experience with easy navigation and fast load times to keep visitors engaged.

 6. Master SEO: Focus on High-Quality Content

Search Engine Optimisation (SEO) is a long-standing digital marketing technique that continues to evolve. As Google’s algorithms become more sophisticated, the emphasis has shifted from keyword stuffing to creating high-quality, informative content. In 2024, businesses should focus on producing valuable, long-form content that addresses the needs and pain points of their audience.

To improve your SEO, conduct thorough keyword research and create content that provides in-depth answers to commonly asked questions in your industry. Use internal linking to guide visitors to other relevant pages on your website and ensure that your content is updated regularly to remain fresh and relevant.

7. Invest in Paid Advertising

While organic reach is still valuable, the rise of paid advertising offers a more direct way to target specific audiences. Platforms like Google Ads, Facebook, and Instagram allow businesses to use highly targeted advertising to reach potential customers based on demographics, interests, and online behaviour. 

In 2024, consider experimenting with a mix of search ads, social media ads, and display ads to diversify your strategy. Retargeting campaigns, which focus on users who have already visited your site, are particularly effective at converting potential customers who didn’t purchase their first visit.

8. Use Email Marketing to Nurture Leads

Email marketing remains one of the most effective ways to nurture leads and maintain customer relationships. In 2024, personalisation will be key to running successful email campaigns. Use behavioural data to send personalised emails based on your audience’s past interactions with your brand. Whether it's a product recommendation, an abandoned cart reminder, or a birthday discount, personalising your emails can significantly improve open and conversion rates.

Additionally, focus on building your email list organically and create   engaging, mobile-friendly templates that grab attention. Incorporate   dynamic content that adapts to the recipient’s preferences to make your emails more relevant and engaging.

 9. Incorporate User-Generated Content (UGC)  

User-generated content (UGC) is a powerful form of social proof that can influence purchase decisions. Customers are more likely to trust the opinions of their peers than traditional advertising. Encourage your customers to share their experiences with your products or services on social media, and showcase UGC on your website and marketing channels.

UGC can take the form of reviews, testimonials, photos, and videos   from customers. By featuring authentic content from real users, you can build trust with potential customers and foster a sense of community around your brand.

10. Utilise Data Analytics to Drive Decisions  

Data analytics is the foundation of a successful digital marketing strategy. By tracking the performance of your campaigns, you can make   data-driven decisions that improve your ROI. Tools like Google Analytics, social media insights, and marketing automation platforms can provide valuable information on how your audience interacts with your content, website, and ads.

In 2024, focus on real-time analytics to track user behaviour and adjust your marketing strategies on the fly. Use data to identify trends, test new ideas, and continuously refine your approach to maximise results.

    Conclusion   

Digital marketing is an ever-changing field, and staying ahead of the trends is essential for business growth. By incorporating these 10 essential digital marketing tips, you’ll be well-prepared to navigate the challenges of 2024 and beyond. From optimising for voice search and embracing AI to mastering video marketing and enhancing your SEO efforts, each of these strategies will help you boost your business and stay ahead of the competition. Start implementing these tips today and watch your business soar to new heights in the digital world!

[azeeyfinance]

Making money through blogging involves a combination of creating high-quality content, growing an audience, and monetizing your blog effectively.

Making money through blogging involves a combination of creating high-quality content, growing an audience, and monetizing your blog effectively. Here are some strategies to help you get started:

1. Choose a Profitable Niche

Pick a niche that you're passionate about but also has a potential audience interested in it. Popular niches include:

Personal finance

Health and fitness

Travel

Lifestyle

Technology

Food

Fashion

Ensure there's enough demand for content in that area and that you can create consistent, valuable content.

2. Build Your Audience

Consistent Content: Publish regularly and ensure your content is high quality. Write blog posts that address your audience’s problems or needs.

SEO (Search Engine Optimization): Optimize your content to rank in search engines like Google. Research keywords relevant to your niche and use them strategically in your posts.

Social Media: Promote your blog on social platforms like Instagram, Pinterest, Twitter, and Facebook to reach more people and drive traffic to your blog.

Email Marketing: Create an email list to nurture a dedicated audience. You can offer free resources like eBooks or checklists in exchange for email sign-ups.

3. Monetize Your Blog

There are several ways to make money from your blog:

a) Affiliate Marketing

Join affiliate programs where you promote other people's products and earn a commission for each sale made through your referral link.

Some popular affiliate programs include Amazon Associates, ShareASale, and CJ Affiliate.

Write reviews, how-to guides, or round-up lists with affiliate links.

b) Display Ads

You can make money by displaying ads on your blog. Google AdSense is a popular network that places ads on your site and pays you based on impressions or clicks.

The more traffic you have, the higher your potential earnings.

c) Sponsored Posts

Companies might pay you to write blog posts about their products or services.

Build a strong enough readership, and brands will reach out to you directly, or you can pitch to them.

d) Sell Products or Services

Digital Products: Create and sell eBooks, printables, courses, or guides.

Physical Products: If relevant to your niche, you can sell physical goods or branded merchandise.

Services: Offer services such as consulting, coaching, or freelance writing if you have expertise in your niche.

e) Membership or Subscription

Offer premium content to your audience for a monthly or yearly fee. You can create a membership area on your blog where subscribers get access to exclusive resources.

Examples include Patreon or building a private community for paid members.

f) Freelance Blogging

If you have good writing skills, offer freelance blogging services to other businesses. Many companies hire freelance bloggers to write for their websites, and you can earn by working with them.

g) Create a Course or Webinar

If you have expertise in your niche, create a course or webinar and sell it on platforms like Teachable, Udemy, or directly on your blog.

4. Grow Your Traffic

Collaborate with Others: Guest post on other blogs, collaborate with influencers in your niche, or participate in blogger round-ups.

Use Pinterest: For niches like lifestyle, food, fashion, and travel, Pinterest is a powerful tool to drive traffic. Design eye-catching pins that link to your blog.

Paid Advertising: Once you’ve optimized your content and built some organic traffic, consider investing in paid ads (Google Ads, Facebook Ads) to boost traffic further.

5. Optimize for Conversion

Clear Call-to-Action: Whether it's signing up for an email list, buying a product, or clicking an affiliate link, make sure your blog has clear CTAs (calls to action) to guide your audience toward the next step.

A/B Testing: Experiment with different designs, headlines, and strategies to see what resonates best with your audience and leads to higher conversions.

6. Track and Scale

Use analytics tools (like Google Analytics) to track your traffic, identify top-performing content, and make data-driven decisions.

As your blog grows, consider outsourcing tasks (e.g., content writing, social media management) to focus on scaling your income.

Summary of Monetization Methods:

Affiliate Marketing

Display Ads (e.g., Google AdSense)

Sponsored Posts

Selling Products/Services (Digital or Physical)

Membership or Subscription

Freelance Blogging

Creating and Selling Courses/Webinars

By combining these methods, consistently producing valuable content, and growing your audience, you can turn blogging into a profitable venture.

[digitaldetoxworld]

Top Tools and Strategies for Effective Keyword Research in 2024

 Whether you’re optimizing a blog put-up, growing an e-trade save, or designing a content material method, figuring out the right key phrases is vital to attracting and interacting with your audience. This manual will delve into the fundamentals of keyword research, its importance, tools to apply, and how to execute it correctly.

Keyword Research 

What is Keyword Research?

Keyword studies are the manner of figuring out and reading the search phrases that users enter into engines like Google. These keywords constitute the topics, questions, or problems your target audience is interested in, making them crucial for SEO (search engine optimization), content advertising, and pay-in-keeping with-click-on (PPC) campaigns.

By expertise what your target audience is trying to find, you may create content that aligns with their needs and drives targeted site visitors to your website.

Types of Keywords

Short-Tail Keywords:

Typically one or two words.

High search volume but also highly competitive.

Example: "shoes," "laptops."

Long-Tail Keywords:

Phrases containing three or more words.

Lower search volume but higher conversion rates due to specific intent.

Example: "Best running shoes for flat feet."

LSI Keywords (Latent Semantic Indexing):

Examples for “digital marketing”: "SEO tools," "content marketing strategies."

Transactional Keywords:

Indicate a strong intent to take action, like purchasing or signing up.

Example: "Buy Nike sneakers online."

Informational Keywords:

Reflect queries for knowledge or guidance.

Example: "how to bake a cake."

Navigational Keywords:

Example: "Amazon login."

Tools for Effective Keyword Research

Free Tools:

Google Keyword Planner

Ubersuggest

Google Trends

Paid Tools:

Ahrefs

SEMrush

Moz Keyword Explorer

Specialized Tools:

Answer the Public (question-based keywords)

Keywords Everywhere (browser extension for quick insights)

Why is Keyword Research Important?

Understanding Your Audience: Keyword research well-known shows your audience's reason, possibilities, and pain points. It allows you to tailor your content to satisfy their desires efficaciously.

Improving SEO Performance: Targeting the proper keywords can improve your internet site's visibility on seek engine effects pages (SERPs). Higher visibility often translates to greater visitors and higher engagement.

Boosting ROI in Marketing Campaigns: Whether you’re running Google Ads or developing content material, specializing in excessive-acting keywords guarantees your resources are invested in areas that generate measurable returns.

Outpacing Competitors: Competitive keyword research helps you discover gaps in your competition’s techniques, allowing you to create precise, content-centered content.

Steps to Conduct Keyword Research

Understand Your Goals

Define the purpose of your keyword studies. Are you aiming to power traffic, enhance conversions, or establish notion leadership? Clear desires will assist you in planning your research.

Brainstorm Seed Keywords

Seed keywords are the muse of your research. Start with fashionable terms associated with your niche, products, or services. For instance, if you run a fitness weblog, seed keywords may want to include "exercise exercises," "weight reduction guidelines," and "healthful recipes."

 Analyze Competitors

Competitor analysis can screen high-performing keywords you might not have taken into consideration. Tools like SEMrush, Ahrefs, or SpyFu assist you in analyzing your competitors’ keyword strategies and identifying gaps or opportunities.

Use Keyword Research Tools

There are numerous gear to be had to extend and refine your keyword list:

Google Keyword Planner: Ideal for PPC campaigns, providing search extent and opposition information.

Ahrefs: Offers key-word issue rankings and click on-via price (CTR) metrics.

SEMrush: Includes keyword developments, competitive evaluation, and content material pointers.

Ubersuggest: Free tool with keyword ideas and SEO metrics.

Answer the Public: Great for discovering question-based queries.

Evaluate Keyword Metrics

When narrowing down your keyword list, awareness on those critical metrics:

Search Volume: The average number of month-to-month searches for a keyword.

Keyword Difficulty (KD): Indicates how competitive a keyword is to rank for.

Cost Per Click (CPC): Relevant for PPC campaigns; suggests the common price of a keyword in advertisements.

Click Potential: Determines if the key-word drives real clicks.

 Identify User Intent

Search intent refers back to the purpose in the back of a query. It can be classified into:

Informational: Seeking know-how ("the way to start a blog").

Navigational: Looking for a particular website ("LinkedIn login").

Transactional: Ready to take action ("purchase DSLR digicam on line").

Understanding intent ensures your content material aligns with person expectancies, improving engagement and conversions.

 Organize and Prioritize

Once you have a list of keywords, prepare them into classes primarily based on subjects or reason. Prioritize keywords with high relevance, viable competition, and sturdy alignment along with your dreams.

Advanced Keyword Research Techniques

Focus on Local search engine optimization Keywords

For groups focused on particular places, consist of nearby modifiers on your key phrases, which include "pleasant coffee shop in Chicago."

 Analyze Questions

Use tools like Answer the Public or Google’s “People Also Ask” function to become aware of not unusual questions your target audience asks. These queries can encourage blog posts, FAQs, or video content material.

 Leverage Trends

Google Trends will let you perceive seasonal or rising keywords. For instance, "holiday gift thoughts" spikes throughout the 12 months-quit buying season.

 Explore Voice Search Keywords

Voice search queries are normally conversational and longer. Optimize for those with the aid of inclusive of herbal language phrases, such as "What’s the best manner to research Spanish?"

Common Keyword Research Mistakes

Ignoring Search Intent: Targeting a keyword without information about user intent can lead to excessive bounce costs and negative engagement.

Focusing Only on High-Volume Keywords: While those entice greater visitors, they’re frequently too competitive for smaller web sites to rank for.

Overlooking Long-Tail Keywords: These are less competitive and often have better conversion rates due to their specificity.

Not Updating Keyword Strategy: Search developments exchange. Regularly revisiting and refining your key-word list guarantees your method remains relevant.

How to Apply Keywords in Content

Title and Meta Description: Include your number one keyword to improve click on-through prices on SERPs.

Headings and Subheadings: Use keywords to structure your content and improve clarity.

Content Body: Naturally comprise key phrases without overstuffing.

Image Alt Text: Use key phrases to optimize photographs for search engines like google and yahoo.

URL Structure: Keep URLs concise and include your number one key-word.

[first-domain]

Choosing the right domain name offers several essential benefits for any website, whether it's a business site, personal blog, or other platform:

1. Memorability

A short, simple domain name is easy for visitors to remember, encouraging them to return. Names like "Google" or "Amazon" stick in the mind, unlike long or complex names.

2. SEO Advantage

Using keywords in the domain that reflect your industry can improve your search engine ranking. For example, a site selling sports equipment could include "Sports" or "Fitness" in its domain for better visibility.

3. User Trust

A professional-looking domain name enhances user trust, which often leads to more visits and conversions.

4. Brand Identity

A suitable domain reflects the site’s purpose and builds a strong brand identity, whether you’re in tech or fashion.

5. Easy Sharing and Promotion

A good name is easy to share on social media, email, or even by word of mouth, increasing its reach.

6. Higher Resale Value

If you plan to sell the website later, a well-chosen domain can significantly increase its resale value.

7. Competitive Edge

A unique and catchy domain name helps you stand out from competitors, attracting attention more effectively.

Tips for Choosing a Domain

Simplicity: Avoid complicated names.

Memorability: Avoid long or complex terms.

Uniqueness: Choose a name that doesn't resemble competitors'.

Avoid Symbols and Numbers: These can make the domain hard to remember and type.

In conclusion, investing in the right domain name is a strategic choice that supports strong branding, trust, and long-term value.

[ask-aliasgar]

Amazon Leggings Category Best keywords list Jan 2024

Howdy, Amazon.in is one of the leading market place here in India,Each and every vendor who is suppose to work online will be a part of the market place. The latest tending keywords for the portal to list your products. Below are the top 5 keywords which can be used in the Ethnics category for “Leggings” on the market place Amazon.in Leggings for women Combo Leggings for women combo ankle…

[amazonmarketingtips]

How Does Design and Layout Impact Sales in Amazon Store Setup in Amazon App Marketing?

In the highly competitive realm of Amazon App Marketing, the design and layout of your Amazon Store can be the determining factors in driving sales. While it might be tempting to focus solely on product listings and pricing strategies, the visual and structural aspects of your Amazon Store play a critical role in attracting customers and converting clicks into purchases. This blog explores how thoughtful design and strategic layout can significantly impact sales in Amazon Store Setup and elevate your Amazon Marketing efforts.

First Impressions Matter

The design of your Amazon Store is the first thing customers notice when they land on your page. A well-designed store creates a positive first impression, which can build trust and encourage visitors to explore further. On the other hand, a cluttered or poorly designed store can deter potential customers, leading them to leave without making a purchase.

To create a strong first impression, ensure that your store’s design aligns with your brand identity. Use consistent colors, fonts, and imagery that reflect your brand’s personality. This not only makes your store visually appealing but also helps in establishing brand recognition. A cohesive design can make your store stand out in the crowded Amazon marketplace, making it more memorable for customers.

User-Friendly Navigation

A user-friendly layout is essential for guiding customers through your store and helping them find what they’re looking for quickly and easily. The easier it is for customers to navigate your store, the more likely they are to make a purchase.

Start by organizing your products into clear, logical categories. For example, if you sell electronics, you might have categories for smartphones, laptops, and accessories. This organization allows customers to browse by category and find specific products without unnecessary clicks.

Incorporating a search bar is also a good practice, especially for stores with a large inventory. A search bar enables customers to find products directly by entering keywords, saving them time and enhancing their shopping experience.

Visual Hierarchy and Call-to-Action (CTA)

Visual hierarchy refers to the arrangement of elements on your store page that guides the customer’s eye from one point to another. A well-designed visual hierarchy ensures that the most important information, such as product features, pricing, and CTAs, stands out.

For example, use larger fonts and bold colors for CTAs like “Add to Cart” or “Buy Now.” These buttons should be easily visible and strategically placed to encourage immediate action. Additionally, highlighting special offers or discounts near these CTAs can further entice customers to complete their purchase.

Images and videos are powerful tools in creating a visual hierarchy. High-quality images that showcase product details or demonstrate product use can capture attention and keep customers engaged. Videos, such as product demos or customer testimonials, can also be effective in persuading customers to buy.

Mobile Optimization

With a significant portion of online shopping now taking place on mobile devices, it’s crucial that your Amazon Store is optimized for mobile users. A mobile-optimized store ensures that your design and layout are responsive, providing a seamless experience across different devices.

Mobile optimization includes ensuring that images load quickly and that text is readable without zooming. Buttons and links should be easily tappable, and the layout should adjust smoothly to different screen sizes. A mobile-friendly design can significantly impact your sales, as customers are more likely to complete a purchase if their shopping experience is smooth and hassle-free.

SEO-Friendly Layout

The design and layout of your Amazon Store also impact your store’s visibility in Amazon’s search results. An SEO-friendly layout can help your store rank higher, making it easier for customers to find your products.

Incorporate relevant keywords naturally into your store’s content, including product titles, descriptions, and image alt texts. This not only improves your search ranking but also ensures that customers who are searching for specific products are more likely to land on your store.

Additionally, the use of structured data and a clean, organized layout can help search engines better understand the content of your store, further boosting your visibility.

Building Trust Through Design

Trust is a critical factor in online shopping, and your store’s design can play a significant role in building that trust. A professional, well-designed store conveys reliability and quality, making customers feel more confident in their purchasing decisions.

Incorporate elements such as customer reviews, ratings, and trust badges (e.g., secure checkout, money-back guarantee) prominently in your layout. These elements can reassure customers that they are making a safe and informed purchase, which can lead to higher conversion rates.

Enhanced Brand Storytelling

Your Amazon Store isn’t just a place to sell products; it’s also an opportunity to tell your brand’s story. The design and layout of your store can help communicate your brand’s values, mission, and unique selling propositions.

Use dedicated sections of your store to share your brand’s history, showcase your commitment to quality, or highlight what sets your products apart from the competition. By creating a narrative that resonates with customers, you can build a stronger emotional connection, encouraging brand loyalty and repeat purchases.

Conclusion

In the world of Amazon App Marketing, the design and layout of your Amazon Store are more than just aesthetic considerations—they are powerful tools that can influence customer behavior and drive sales. A well-designed store that offers a seamless shopping experience, communicates your brand’s value, and guides customers through the buying process can set you apart from competitors and boost your sales significantly.

If you’re looking to enhance your Amazon Store Setup, partnering with a professional Amazon Marketing company can provide you with the expertise needed to optimize your store’s design and layout. Similarly, collaborating with experts in Digital Marketing services can help you create a cohesive online presence across all platforms, driving more traffic to your Amazon Store and maximizing your sales potential.

[tinglerotunda]

Definitely bookmarked it thank you! Is there no where else I can get a cooling system??

The laptop will have fans built in for the sake of cooling and can run perfectly fine without the external part! The external pump is an option for further cooling if you happen to need it. Considering what you'll be using it for, I think it will operate fine without it. Alternatively, if you do feel uncomfortable and would like to look for another solution, you can find pads that have additional fans for affordable prices on Amazon. Here is an example https://www.amazon.com/Cooling-15-6-17-Portable-Powered-Function/dp/B082SSJY2C/ref=sr_1_3?keywords=Laptop%2BWater%2BCooling&qid=1697926987&sr=8-3&th=1

[cindylouwho-2]

Recent SEO & Marketing News for Ecommerce, November 2023

As promised, here is the separate report on marketing and SEO news for ecommerce businesses, up to the end of November. This is now separate from the ecommerce report (which will be out in the next week or so).

I probably won't be posting SEO and marketing news again until the new year, so this is my chance to remind you that I plan on leaving Twitter soon. You can still keep caught up here on Tumblr, plus daily on Bluesky and on LinkedIn. My plan is to have a new way to follow my news posts in a more timely fashion early in 2024, so stay tuned!

SEO: GOOGLE & OTHER SEARCH ENGINES 

Google launched another core ranking update on August 22, which ended on Sept. 7. eBay, Amazon and Etsy lost a fair amount of page visibility in the UK, according to this analysis. The US version of the same study saw large drops for the same 3 sites, while sites with “user-generated content” did well. Then Google released a Helpful Content update, which finished on September 28. Sites with poor UX (user experience, for example too many pop-up ads) and too much focus on on-page SEO seem to be experiencing the worst effects. Google also gave out tips on what might be considered “unhelpful.” Then, Google rolled out the October Core update, which ended October 19. But wait, there’s more! They also did a November core update, which finished at the end of the month. 

Google has long denied using click data to determine search ranking, but the current antitrust hearings have revealed a different story. We also learned that it cost $26.3 billion in 2021 alone to buy spots as the default search engine in many browsers and devices. Here are more revelations about search ranking from the trial. 

Deleting old content will not necessarily help your Google rankings or traffic. However, if Google is penalizing your pages because it deems them “unhelpful”, removing those less-helpful pages will probably help the site overall. 

Internal links on each important page of your website will generally result in better Google traffic. The study covers 23 million links, but the author notes it only demonstrates correlation, not causation. Different anchor text for the same link is an even better predictor of Google search traffic. Note that Google staff recently stated links aren’t a top-3 ranking factor any more, though. 

Optimizing category/collection/section pages can provide a big SEO boost on an ecommerce website. Here are some tips. 

Google recently started showing follower counts for social media links in search results, but says they are not a ranking factor. 

Large media sites overwhelmingly rank at the top of Google search for common queries in many areas. It’s an interesting read. 

My periodic reminder that “LSI keywords” don’t help your SEO. LSI is an outdated method of data analysis that tries to find connections between words, but it was invented before the internet as we know it existed, and simply isn’t relevant for Google. Yes, related words are good, but LSI is not the way to find them. 

Semi-advanced content: how to figure out your potential buyers’ path to your product through Google data. This is a little more detailed than figuring out which problems people have and how you can solve them, but the basic idea is there. 

In case you missed everything on Google in August, here is a roundup, then you can catch up on September, and finally, October’s changes. 

Not Google

Bing Chat (basically, regular Bing search with Chat GPT involved) is now known as “Copilot”. The name change alone is unlikely to increase traffic, though, which is showing very little gain on Google despite the AI-driven search experience. 

Yahoo’s search redesign is expected to start appearing in early 2024. 

Yandex, the top Russian search engine, is for sale.

SOCIAL MEDIA - All Aspects, By Site

General

Branding is an important part of social media for businesses; here are some good tips on representing your business well and getting seen. As I always remind folks, you don’t need to be on every platform; that can actually be harmful. “It’s unlikely your audience will be active on every single social media platform, especially considering how many are out there in this day and age. Be thoughtful about which platforms you want to leverage for your social media presence. Once you know where your audience is most active, ask yourself whether the platform itself aligns with your brand values, story, identity, and tone of voice.”

Facebook (includes relevant general news from Meta)

European users can soon pay a subscription to opt out of advertising on Facebook and Instagram. 

Facebook uses member information to train its artificial intelligence models, but you can opt some of your data out of that process. Unfortunately, “[t]here’s no guarantee from the company that it’ll delete it, or that it’ll provide you with the information you’re asking for, even if it’s yours.” Also, this only includes the outside data and not your actual posts. 

Meta has new AI-tools for its ads, but not all accounts have access yet, as they continue to test. Ad revenue was up 23% in the third quarter.  

Instagram

Just like many other platforms, Instagram has issues with people advertising illegal things for sale. They are also blocking people posting research on the problem, instead of blocking the illegal ads. 

The basics of Instagram SEO: “The platform says there isn’t one Instagram algorithm. Instead, there’s a personalized set of classifiers and processes for each user.”

LinkedIn

Like most sites, LinkedIn is looking to upgrade some features with AI, but unlike most sites, it is planning on summarizing the feeds of its Premium subscribers so they don’t have to read everything. 

Yes, SEO can help you get found on LinkedIn.

Pinterest

Pinterest is now a bigger shopping destination for Gen Z, who are now the site’s “fastest-growing audience”. 

Reddit

Reddit removed its awards earlier this year, and will be replacing them with gold awards only, and will also pay top creators who earn at least 10 gold a month. 

Reddit may end up blocking Google and Bing from crawling the site, as a way to stop AI training. 

Snapchat

Snapchat ad revenue led to an improved 3rd quarter for Snap, but the company is still losing money. 

Threads

Threads - Meta’s Twitter competitor - continues to get upgrades, with polls and GIFs added recently. Apparently the site has almost 100 million users every month. They are now planning to launch in the EU by the end of the year.

TikTok

TikTok may be considering a ban on links to products for sale on other sites, although the company denied it. This may be to protect their own shopping platform: “Consumers in the U.S. are currently spending around $3 million to $4 million a day on TikTok Shop, up from around half a million to $1 million a day in June, the report says. TikTok staffers expect this number to exceed $10 million by the end of the year.”

That beta test is now live: TikTok Shop is officially in the United States. “As part of the rollout, the company is bringing features such as a dedicated shop tab on the home screen, live video shopping, shoppable ads and affiliate programs for creators…TikTok execs told The New York Times that more than 90% of sellers on TikTok Shop were based out of the U.S.” 

Longer videos may be a TikTok goal, as they are easier to place ads with.

Twitter

Twitter continues to die, losing users since it was sold. Advertisers are leaving completely, and others are not posting content. (Etsy has not posted any promotions on Twitter since November 14.)

Musk keeps stating Twitter may start charging users, and the company is forcing new members in New Zealand and the Philippines to pay $1 a year if they join via the web and want to tweet or retweet, i.e., they can still read without paying. A phone number is also needed for verification of new accounts in these countries. 

Twitter removed headlines from news link cards, but will be bringing them back soon. 

Tumblr

Tumblr will be rolling back some changes and focussing on “the core functionality” of the site, after many new features failed to gain traction. 

YouTube

Look for new AI video tools on YouTube in the near future; the new “Create” app is currently in beta for Android. 

If you produce Shorts for YouTube, you will want to know how that algorithm works. 

(CONTENT) MARKETING (includes blogging, emails, and strategies) 

Gmail, Yahoo and AOL are all implementing new email rules in 2024 that may impact some types of email newsletters, although most major companies have already complied with the new requirements. 

While Gmail hides your promotional emails, Yahoo is now offering new AI tools that will find those missing “gift cards, discount codes and store credits that people may have forgotten about.”

Newsletter option TinyLetter is being shut down by Malichimp. 

Substack users: be aware that your subscribers may see your address and phone number unless you change the default setting. 

The first step in writing content isn’t necessarily doing SEO keyword research [I’d argue that products are different than content, though, and that even forum or social driven content could benefit from a bit of SEO.] 

Looking for content marketing topics for December? Here are 5 ideas to get working on, and if you have some free time, get a head start on January.

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Did you know there are tools to track ads from different companies on many ad sites? Some are even free. [includes TikTok, Meta, Google and LinkedIn]

Ecommerce advertisers may find Amazon a better place to spend their budget compared to Google Ads. “Amazon’s search volume comprises 54% of all product-related searches in the United States.”

Google’s third quarter was decent, but Cloud revenue was below projections while ad money was up. Microsoft’s ad revenue also improved. 

Chrome plans on ending all third-party cookies by the end of the third quarter 2024, and will start with 1% of users in early 2024. This will affect some types of ads, if you are wondering why platforms start changing. 

Anyone using Google’s Performance Max campaigns may be interested in this overview of how to get the most out of them, with screenshots. 

STATS, DATA, TRACKING 

Since a lot of people still can’t figure out Google Analytics 4, here is yet another good overview. 

This new YouTube video from Google shows you how to figure out traffic sources in Google Analytics 4. 

Still working on moving to GA4? Here’s a bit more info, including how to save your old UA data. 

For video learners, here is “5 reasons for using Google Search Console”. [YouTube, 3 mins.]

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

A report out of the UK on small business use of online platforms calls for the UK government to better protect small businesses from the power differential often evident in these relationships. 

Amazon’s Prime Day sales barely beat last year, while their competitors actually dropped. [Washington Post gift link] Some analysts think this bodes poorly for the holiday season, and that consumers are looking for discounts.

Around 50% of Generation Zers in the US plan to shop in malls this holiday season, and people in general plan on spending less this year. But another study said nearly half of Gen Z shoppers will make at least some purchases on social media, while the US average is just ⅓. Most online holiday shopping will take place on mobile instead of computers, and ecommerce shopping will be up less than 5% per some reports, and over 10% according to others. Black Friday stats also indicate that mobile outpaced desktop - smart phones delivered 54% of online sales. “Global data from Shopify also showed strong mobile performance for merchants on that platform. Mobile versus desktop 76% to 24%, respectively.”

Large companies report that various types of consumer fraud are on the increase, and cost $100 billion annually. 

IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS

Thinking of using AI to create some products and images to sell? Be aware that AI art is not copyright-protected, at least in the US at the moment. A recent case led the court to rule that “human authorship is a bedrock requirement of copyright.” [article includes a copy of the entire case]

Need some free web design tools? Practical Ecommerce has a recent list of 19, and an even more recent list of 17. 

MISCELLANEOUS (including humour) 

A snarky article in the Verge had SEOs all worked up, and some were very defensive about it. I thought the whole thing was hilarious. 

Reminder that there are usually consequences for (and laws against) improper use of a customer’s private information, which includes asking them on a date. “Almost one in three people aged 18-34 have received unwanted romantic contact after giving their personal information to a business, a UK poll has shown.”

Do you know what happens to your website and social media accounts when you die? Sometimes, even the platforms get confused about this, and there are few laws. 

Jewellery finding company TierraCast is closing by the end of 2023. 

UPDATED: December 4, 2023

[influnance5]

User-generated content (UGC) is content created by individuals rather than brands. It can include images, videos, reviews, testimonials, or any other form of online content that features or mentions a brand, product, or service.

UGC is a powerful tool for influencer marketing, as it can help you increase your brand awareness, trust, and engagement among your target audience. According to a survey by Stackla, 79% of consumers say UGC influences their purchasing decisions, and 60% say UGC is the most authentic form of content.

But how can you maximize the potential of UGC in your influencer marketing campaigns? How can you encourage and leverage UGC for more authentic and engaging campaigns? Here are some tips and strategies to help you get started.

Define Your Goals and Metrics

Before you launch any UGC campaign, you need to have a clear idea of what you want to achieve and how you will measure your success. Do you want to increase your brand awareness, generate leads, drive sales, grow your social media following, or collect feedback? Having a specific and measurable goal will help you plan your campaign and evaluate your return on investment.

You also need to define the metrics that you will use to track and measure your UGC campaign performance. Some of the common metrics are:

Reach: The number of people who saw your UGC or influencer’s content.

Engagement: The number of likes, comments, shares, clicks, or views your UGC or influencer’s content received.

Conversions: The number of actions, such as sign-ups, downloads, purchases, or referrals, that your UGC or influencer’s content generated.

Brand awareness: The increase in your brand recognition, recall, or reputation among your target audience.

User-generated content: The amount and quality of UGC created by your influencer’s followers, such as reviews, testimonials, or photos, that feature your brand.

You can use tools like Google Analytics, Facebook Pixel, or Instagram Insights to track and measure these metrics. You can also use unique codes, links, or hashtags to track the performance of each UGC or influencer campaign.

Find the Right Influencers and Platforms

The next step in maximizing UGC is finding the right influencers and platforms for your campaign. You want to work with influencers who have a relevant and loyal audience, who share your values and vision, and who can create authentic and engaging UGC that showcases your brand.

There are many ways to find influencers, such as using hashtags, keywords, or social media platforms. However, this can be time-consuming and overwhelming, especially if you don’t have a clear criteria or a large network. That’s why you might want to use a platform like Influnance, which connects brands with the perfect influencers, creating value like never before.

Influnance is a platform that allows you to easily collaborate with global influencers and create exclusive UGC for your brand. You can find influencers with precision by searching through language, region, and tags. You can also enjoy free influencer searches with no subscriptions, contracts, or hidden fees. Plus, every influencer is vetted by Influnance, so you can ensure high-quality, professional UGC.

You also need to choose the right platforms for your UGC campaign, based on your goals, audience, and content type. For example, if you want to increase your brand awareness and reach, you might want to use platforms like Instagram, YouTube, or TikTok, which have a large and diverse user base. If you want to generate leads and conversions, you might want to use platforms like Facebook, Twitter, or LinkedIn, which have more options for driving traffic and actions. If you want to collect feedback and testimonials, you might want to use platforms like Yelp, TripAdvisor, or Amazon, which have a strong review culture.

Provide Guidelines and Incentives

Once you’ve found the influencers and platforms you want to work with, you need to provide them with guidelines and incentives for your UGC campaign. You need to communicate your expectations and requirements clearly, such as the format, length, tone, and key messages of the UGC, as well as the deadline and deliverables. You also need to disclose the sponsorship and follow the ethical and legal regulations of your industry and platform.

You also need to provide incentives for the influencers and their followers to create and share UGC for your brand. This could include offering discounts, free samples, commissions, or rewards for the influencers, and prizes, contests, or challenges for their followers. You should also provide the influencers and their followers with the tools and resources they need to create and share UGC, such as branded filters, overlays, stickers, or hashtags.

Promote and Repurpose Your UGC

The last step in maximizing UGC is promoting and repurposing your UGC across multiple channels and platforms. You need to amplify the reach and impact of your UGC by sharing it on your website, social media pages, and other marketing materials. You should also encourage the influencers and their followers to do the same, and create a buzz around your brand and campaign.

You can also repurpose your UGC for different purposes and audiences, such as creating testimonials, case studies, or social proof for your website, creating ads, banners, or videos for your social media pages, or creating blog posts, newsletters, or ebooks for your email subscribers. By repurposing your UGC, you can extend its lifespan and value, and create more content with less effort.

Conclusion

UGC is a powerful tool for influencer marketing, as it can help you increase your brand awareness, trust, and engagement among your target audience. However, you need to maximize the potential of UGC by following these tips and strategies:

Define your goals and metrics

Find the right influencers and platforms

Provide guidelines and incentives

Promote and repurpose your UGC

Do you want to leverage UGC for your influencer marketing campaigns? Then you need Influnance, the platform that connects you with the ideal influencers for your brand. With Influnance, you can easily create exclusive UGC with global influencers. You can also access features like free influencer searches, verified influencers, instant messaging, secure payments, and cooperation history archive. Influnance is the best platform for UGC and influencer marketing. Join Influnance today and boost your brand with the right UGC.