#kalelimp
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seetroublecoming · 8 years ago
Video
youtube
youtube
youtube
A trio of sureal short film ads for MailChimp.  I think JailBlimp is my fav. I’d love to see more companies doing this kind of thing.
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adhunt · 8 years ago
Video
(via https://www.youtube.com/watch?v=oeurqXWOsEA)
The weirdest shit you will probably see, this is part of a trilogy of singing shrimp, kale salads as dogs AKA Mailchimp’s showing this super weird side of themselves I never knew.
youtube
Kale Limp
youtube
Mail shrimp
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f00dcourt · 8 years ago
Photo
Tumblr media
KaleLimp (2017)
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fluxahedra · 8 years ago
Video
youtube
best ad of 2017?
0 notes
iihih · 8 years ago
Text
Beautifully Absurd MailChimp Campaign Breaks
Beautifully Absurd MailChimp Campaign Breaks
Email marketing platform MailChimp has tapped agency Droga 5 to produce its first large ad campaign. The three one minute long spots, whose quirky direction style is reminiscent of Wes Anderson’s (without the symmetry) are made to emulate bizarre movie trailers. (more…)
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bigleo · 8 years ago
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Regram from @kindredtable with a little #behindthescenes peek at her latest shoot with @mailchimp ! Introducing... #kalelimp ! / #dogsofinsta #kaledit #thedenatbigleo #foodstylist #foodstyling
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itsidachen-blog · 6 years ago
Text
The “New Snack” of 2018
“Hi, we’re FailChips. Nice to meet you.”
I remember the first time I came across an article about a ridiculous-sounding, “new and improved” potato chip, the “FailChips”. The article talked about the latest potato chip invention: intentionally crushed up chips packaged and sold to deliver a “game-changing” chip eating experience. Tired of all the unnecessary recent food inventions like the “Sushirrito” (a hand-held sushi burrito) and burger buns made of avocados, I wondered what the next ridiculous trend in food trend would be. So, there I was, at 11:30 pm, driven by 90% curiosity and maybe 10% skepticism, I started to research this exceptional brand.
To my surprise, the quest was not tricky, and the result was not at all what I expected. After a quick search on Google, I was hooked. FailChips was part of the “Did You Mean...?” marketing campaign by MailChimp. 
With a little more digging, I discovered that in addition to the FailChips campaign, MailChimp also released eight other equally whimsical promotions, each with an original flair and dedicated groups in the target audience. For film lovers, three short films called “MailShrimp,” “KaleLimp,” and “JailBlimp” appeared at select theaters in major cities. Two musical campaigns, “VeilHymn” and “WhaleSynth” were released to capture the hearts of music enthusiasts. In particular, VeilHymn is a musical collaboration among the British singers Dev Hynes and Bryndon Cook; their song “Hymn” and a behind-the-scenes video accumulated over 750,000 views on YouTube and inspired numerous song covers among their fans worldwide. To attract cosmetologists, MailChimp started an online nail art competition they called “NailChamp,” where thousands of people voted online for their favorite fingernail artist. The Instagram account quickly attracted almost 17,000 devoted nail art lovers. An anti-aging facial promo, “SnailPrimp” involves putting a snail on one’s face, and then there is the hairstyle called the “MaleCrimp.” Both of these silly beauty trends, created by MailChimp as parts of promotions, quickly caught the attention of enthusiasts. A story named “Cool Kids Crimp,” associated with the MaleCrimp campaign went online around the time of the New York Fashion Week in Paper Magazine in partnership with MailChimp.
This campaign attracted me with its out-of-the-box creative content. By initiating nine drastically different campaigns, MailChimp achieved its goal of reaching new audiences in a most unconventional yet effective way. Unlike what we usually expect from a software company, the FailChips promotion, filled with playful humor and elements of surprise, conveys originality that moved me to research deeper into food, film, music, and beauty products. Moreover, the contents affected and made making a splash within the most relevant cultural spaces. #relatable
The campaigns were cleverly effective because, in the end, each promotion leads people, just like me, who succumbed to one of the campaigns to search for MailChimp’s website. Finding the true identity of “Did You Mean MailChimp?” evokes a massive search on the Internet! As an original company that sells creativity and embraces novelty, the content MailChimp created became the perfect introduction to its prospective audience. 
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hndrk · 8 years ago
Quote
MailChimp has a new marketing campaign where, in a series of websites and videos, they offer “experiences” that rhyme with the company’s name. As it turns out, VeilHymn—the new duo of Dev Hynes (Blood Orange) and Bryndon Cook (Starchild & The New Romantic)—is part of that campaign. (Cook is a former Pitchfork intern.) A MailChimp press release names VeilHymn alongside “MailShrimp,” “KaleLimp,” “WhaleSynth,” and more as “strategically created executions targeting digital subculture.” The duo were prompted by the company to give the project a name that rhymed with MailChimp. A representative for Hynes confirms that their single “Hymn” was created exclusively for the company.
Music’s cool in 2017. 🙃 (via Pitchfork — the most trusted voice in strategically created executions targeting digital subculture) 
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laughingsquid · 8 years ago
Video
MailChimp Continues Its Series of Absurdist Rhyming Commercials With JailBlimp and KaleLimp
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clemsinoxigeno · 6 years ago
Video
KaleLimp
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sesame21 · 6 years ago
Link
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karinaibond · 6 years ago
Text
The Ultimate Guide to Mailchimp in 2019
Ah yes, MailKimp. Or is it KaleLimp? …MailShrimp? 🤔 No matter how you say their name, the Atlanta-based marketing automation and email marketing platform Mailchimp was founded in 2001, and has seen incredible growth over the years. 🚀 While the company is known for its clever and quirky ad campaigns, it’s also an all-around great tool for anyone trying to implement email marketing into their business. It’s an easy tool to use once you get the hang of it, and its price points are ideal for a wide variety of budgets. But if you’re unsure of where to begin, not to worry! We’ve put together this tutorial with step-by-step instructions on how to get started with Mailchimp. 🤘 from RSSMix.com Mix ID 8246812 http://growthhackers.com/articles/the-ultimate-guide-to-mailchimp-in-2019
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lenakarley · 6 years ago
Text
The Ultimate Guide to Mailchimp in 2019
Ah yes, MailKimp. Or is it KaleLimp? …MailShrimp? 🤔 No matter how you say their name, the Atlanta-based marketing automation and email marketing platform Mailchimp was founded in 2001, and has seen incredible growth over the years. 🚀 While the company is known for its clever and quirky ad campaigns, it’s also an all-around great tool for anyone trying to implement email marketing into their business. It’s an easy tool to use once you get the hang of it, and its price points are ideal for a wide variety of budgets. But if you’re unsure of where to begin, not to worry! We’ve put together this tutorial with step-by-step instructions on how to get started with Mailchimp. 🤘 from http://growthhackers.com/articles/the-ultimate-guide-to-mailchimp-in-2019
0 notes
whatmatterstodayopr-blog · 7 years ago
Video
youtube
Turn your brand problem into a campaign.
Not new, but I wanted to include this as a great B2B campaign. Beautiful craft. A really nice example of how a brand can tap into different communities.  And most importantly I��love how this campaign puts what could be considered a brand problem “People get our name wrong” front and centre to become the idea for the campaign (rather than hide it).
Struggle to find a favourite between mailshrimp and kalelimp.
youtube
youtube
0 notes
racheltgibsau · 7 years ago
Text
Great Designers Steal: Where Indochino, Wistia, Webistry and Unbounce Source PPC Display Ad Inspiration
If you create display ads for your job, you’re already well aware of how hard it is to get prospects to click.
Unlike search ads, display ads aren’t typically served up to an audience who is actively on the hunt for something specific, so there’s even more pressure to stand out.
Think about it: when was the last time you clicked on a display ad?
On our quest to find out what makes for click-worthy ads, we interviewed the marketers and designers at Indochino, Wistia, Webistry and Unbounce to see what inspires their display ad designs.
Turns out that many of them draw inspiration from the very ads that entice them to click.
Picasso originally said it best:
Good artists copy; great artists steal.
To help you get your creative juices flowing, we’ve gathered the most interesting takeaways from our interviews with the marketers and designers at these companies. This post will cover:
“In the wild” examples of display ads that marketers and designers admire
How real marketers and designers translate their inspiration into their own ads and landing pages for higher-converting campaigns
Helpful resources that experienced designers use to create more clickable ads (that you can use too)
Ready to be inspired?
Indochino: K.I.S.S – Keep it simple, stupid
The fine folk at Indochino are masters of seamless design. Their handsomely designed ads and corresponding landing pages are as perfectly tailored as their custom made-to-measure suits. ;)
When we spoke to Indochino to see where they find inspiration, we learned that they look to brands like Harry’s, Casper and Everlane:
Michelle Wake, Art Director at Indochino, explained to me what she finds striking about these ads:
The biggest design takeaway here is simplicity. All three ads are clear and to the point. The designs are clean and bright with minimal text. Casper, Harry’s and Everlane feature their product in the ad, but in an understated way that does not overwhelm the space.
Or as Lisa Craveiro, Senior Acquisition Manager put it succinctly:
“When designing display ads, keep it simple. Less is more.” -@lisacrav @INDOCHINO Click To Tweet
How Indochino translates design inspiration into a real-life campaign
Indochino translates the same rule of simplicity from the Harry’s, Casper and Everlane ads into their own ad designs.
Take their “Tailored Advantage” display ad on the left for example.
Although the ad canvas is limited, the design elements are minimal which means that Indochino can feature the product in the design without over-crowding the space.
Also, notice that the white front contrasts well with the darker, solid background. Michelle explained that this is a conscious decision to make the ad pop:
Consider where the ad will be seen. If the image does not have a full bleed background, then we often place products on a colored background.
When visitors click Indochino’s “Tailored Advantage” ad, they’re taken to the following campaign landing page:
Unbounce customer Indochino sends traffic from their “Tailored Advantage” campaign to this landing page. Click to view full-length page.
There are clear benefits to having a minimal, straightforward ad leading to a landing page with flawless design match: this page converts at 7.8%.
Not too shabby.
Wistia: Take design risks in your ads (And let landing pages do the heavy lifting)
Meet Wistia, “your friendly neighborhood video platform.”
Wistia looks to other B2B subscription-based companies like MailChimp and Slack for design inspiration:
Danielle Bushrow, Designer at Wistia explained to me what she liked about the ads:
I love MailChimp’s ads. Their work is consistently unique, delightfully surprising, and – even when it appears to diverge stylistically – is always on-brand through personality or mission. Challenging the preciousness of style guidelines allows them to take more creative risks, and it pays off.
“When designing display ads, take more creative risks – it pays off.” @daniellebushrow @Wistia Click To Tweet
In other words, these companies do a good job of staying on brand but they’re not afraid to take quirky design and copy risks.
For example, the MailChimp ads use a clever play on words by incorporating copy that sounds like MailChimp in order to grab prospects’ attention: MailShrimp, KaleLimp and JailBlimp.
As Danielle explained to me, if your ad does its job of standing out from the sea of other ads, you can then let your landing page do some of the heavy lifting:
One thing that stands out about these examples is that they commit to one direction, spark interest by connecting with a feeling, and let their linked landing page do the rest.
Display ads: spark interest by connecting with a feeling & let the landing page do the rest… Click To Tweet
How Wistia translates design inspiration into a real-life campaign
In April 2017, Wistia launched a series of ads for a campaign that was centered around the concept that “all businesses can communicate more creatively.”
By pulling upon creative inspiration from brands like Slack and MailChimp, Wistia created a set of ads with a strongly branded yet playful theme.
The ads sparked interest with unique design (motivating prospects to click):
And then they let their corresponding campaign landing page do the rest of the work by explaining the offer in great detail. It included a persuasive video, testimonials, strong copy and a break down of all the benefits:
Unbounce customer Wistia sends campaign traffic to this dedicated landing page. Click to view full-length page.
It’s an approach that has worked well for them; this landing page currently converts at a healthy 13%.
Webistry: Appeal to your audience’s emotions
Montreal-based digital agency Webistry is a small team with big ideas.
When searching for ad design inspiration, agency cofounder Stefano Apostolakos looks to Netflix, Airbnb and Chipotle:
Stefano explained that the ads that really get his attention are those that tug on his heartstrings (or get him to laugh with a dash of humor).
he explained to me that when you play on your audience’s emotions, they feel more connected to your brand and product. The closer the connection, the more likely prospects are to click.  
Make display ads stand out by infusing your ad copy + images with emotion @stefwebist @WebistryHQ Click To Tweet
Have a look at how the Airbnb ad paints a beautiful, sentimental picture of what it’d be like to book a space through them for your next vacation. (Tell us you don’t have travel #fomo after seeing these ads!)
How Webistry translates design inspiration into a real-life campaign
An image of a puppy can stir emotion in just about anyone.
So when Webistry set out to help their client Poop-N-Scoop run an advertising campaign, they knew that an emotional approach was the way to go.
(If this pup’s adorable face appeared on your screen, you’d be hard pressed not to click.)
But Stefano and his team took things a step further by creating animated banner ads, using a very simple HTML5 banner tool: Google Web Designer.
Stefano explained his reasoning behind creating more dynamic ads for his client:
Animated HTML5 display ads (when done correctly) should provide an additional layer of engagement from your viewers. Overly animated ads could actually hurt your CTR (click-through-rate) so, like everything, test!
The campaign ran as a seasonal promotion; the ads and landing page were active over the spring period (their peak season) when snow starts to melt.
The adorable ads pointed to an equally-adorable landing page:
Click to view full-length landing page.
So how’d the campaign fare?
For the 60 day period that this campaign was live, The Poop-N-Scoop ads had over 155,000 impressions with a click-through rate of 0.3% to the campaign’s landing page, which converted at 5.9%.
Hot dog!
Unbounce: Have a clear and legible typographic hierarchy
Unbounce’s designers and marketers also look to their feeds to find inspiration for display ads. Specifically, our team has been inspired by other SaaS companies like Intercom, Zendesk and Asana:
Unbounce designer Ainara Sáinz explained to me that it’s the typography in these that ads really make ’em pop:
The most important thing to have is a clear and legible typographic hierarchy. It doesn’t matter if you have amazing visuals — if your audience can’t read or understand your message, they won’t click on your ad.
This means that key elements should appear prominently and be emphasized visually with bold copy. That’ll allow users to quickly scan the ad copy for key information.
Display ad space is limited — too much text is confusing. A bewildered prospect won’t click. Click To Tweet
How Unbounce translates design inspiration into a real-life campaign
In May 2017, we launched a set of display ads to encourage prospects to sign up for a ‘30 day trial’ with Unbounce:
Inspired by the companies listed above, we included an understated company logo. Instead of relying heavily on imagery, we emphasized the ad copy that spoke to the services we offer and the action we wanted prospects to take (try a 30 day trial).
This is the campaign landing page users land on after the click:
Click to view full-length landing page.
The purpose of the landing page is to get prospects to check out more features or go to the pricing page to sign up. Since launching the campaign a little over two months ago, we continue to see conversions increase significantly over time. The ads have a click-through rate of about 0.3% while the click-through rate of the landing page is currently sitting at 22%.
Turn ad design inspiration into action
Now that you’ve learned how brands like Indochino, Wistia, Webistry and Unbounce have mastered the art of ad design, we hope that we’ve equipped you with the creative inspiration you need to take your display ads to the next level.
But before we send you on your merry way, we thought we’d share some resources for sourcing (stealing) design ideas for future PPC campaigns. We asked the designers in this article where they grab inspiration — here were their top picks:
Panda extension for Chrome: An extensive catalog of design resources for pretty much anyone
Envato Elements: A platform for top quality curated resources, not just for designers but for anyone with design needs. It will save you time when picking elements for creative projects
Bannersnack: A tool that helps you quickly and easily create static and animated ads
Google Web Designer: A tool that helps you create or HTML5 banners (free but for advanced users)
Moat.com: A free service that allows you to search for real-life examples of ads from basically any brand you can think of
Dribbble and Behance: Online community of designers sharing samples of their work, process and projects
Awwwards: A website competition that developers/designers can submit to. It recognizes and promotes the best of innovative web design and is the perfect place to steal design ideas
Picmonkey: An online photo editing, collage creation and graphic design tool and an excellent source of design inspiration
Pinterest: This is a great place to find design ideas. Follow other design boards or create your own
And finally, one last thing.
In exchange for our advice on how to steal display ad ideas, we only ask one thing of you.
When looking to other brands for inspiration, make sure that the concepts you “steal” are translated into your ad designs in a way that speaks to the true uniqueness of your brand.
As the Senior Art Director at Unbounce, Cesar Martinez, put it:
Be true to your brand. Learn the difference between what it is to Steal, Copy & Imitate — and stand out authentically without trying too hard.
from RSSMix.com Mix ID 8217493 http://unbounce.com/design/where-to-source-ppc-display-ad-inspiration/
0 notes
maxslogic25 · 7 years ago
Text
Great Designers Steal: Where Indochino, Wistia, Webistry and Unbounce Source PPC Display Ad Inspiration
If you create display ads for your job, you’re already well aware of how hard it is to get prospects to click.
Unlike search ads, display ads aren’t typically served up to an audience who is actively on the hunt for something specific, so there’s even more pressure to stand out.
Think about it: when was the last time you clicked on a display ad?
On our quest to find out what makes for click-worthy ads, we interviewed the marketers and designers at Indochino, Wistia, Webistry and Unbounce to see what inspires their display ad designs.
Turns out that many of them draw inspiration from the very ads that entice them to click.
Picasso originally said it best:
Good artists copy; great artists steal.
To help you get your creative juices flowing, we’ve gathered the most interesting takeaways from our interviews with the marketers and designers at these companies. This post will cover:
“In the wild” examples of display ads that marketers and designers admire
How real marketers and designers translate their inspiration into their own ads and landing pages for higher-converting campaigns
Helpful resources that experienced designers use to create more clickable ads (that you can use too)
Ready to be inspired?
Indochino: K.I.S.S – Keep it simple, stupid
The fine folk at Indochino are masters of seamless design. Their handsomely designed ads and corresponding landing pages are as perfectly tailored as their custom made-to-measure suits. ;)
When we spoke to Indochino to see where they find inspiration, we learned that they look to brands like Harry’s, Casper and Everlane:
Michelle Wake, Art Director at Indochino, explained to me what she finds striking about these ads:
The biggest design takeaway here is simplicity. All three ads are clear and to the point. The designs are clean and bright with minimal text. Casper, Harry’s and Everlane feature their product in the ad, but in an understated way that does not overwhelm the space.
Or as Lisa Craveiro, Senior Acquisition Manager put it succinctly:
“When designing display ads, keep it simple. Less is more.” -@lisacrav @INDOCHINO Click To Tweet
How Indochino translates design inspiration into a real-life campaign
Indochino translates the same rule of simplicity from the Harry’s, Casper and Everlane ads into their own ad designs.
Take their “Tailored Advantage” display ad on the left for example.
Although the ad canvas is limited, the design elements are minimal which means that Indochino can feature the product in the design without over-crowding the space.
Also, notice that the white front contrasts well with the darker, solid background. Michelle explained that this is a conscious decision to make the ad pop:
Consider where the ad will be seen. If the image does not have a full bleed background, then we often place products on a colored background.
When visitors click Indochino’s “Tailored Advantage” ad, they’re taken to the following campaign landing page:
Unbounce customer Indochino sends traffic from their “Tailored Advantage” campaign to this landing page. Click to view full-length page.
There are clear benefits to having a minimal, straightforward ad leading to a landing page with flawless design match: this page converts at 7.8%.
Not too shabby.
Wistia: Take design risks in your ads (And let landing pages do the heavy lifting)
Meet Wistia, “your friendly neighborhood video platform.”
Wistia looks to other B2B subscription-based companies like MailChimp and Slack for design inspiration:
Danielle Bushrow, Designer at Wistia explained to me what she liked about the ads:
I love MailChimp’s ads. Their work is consistently unique, delightfully surprising, and – even when it appears to diverge stylistically – is always on-brand through personality or mission. Challenging the preciousness of style guidelines allows them to take more creative risks, and it pays off.
“When designing display ads, take more creative risks – it pays off.” @daniellebushrow @Wistia Click To Tweet
In other words, these companies do a good job of staying on brand but they’re not afraid to take quirky design and copy risks.
For example, the MailChimp ads use a clever play on words by incorporating copy that sounds like MailChimp in order to grab prospects’ attention: MailShrimp, KaleLimp and JailBlimp.
As Danielle explained to me, if your ad does its job of standing out from the sea of other ads, you can then let your landing page do some of the heavy lifting:
One thing that stands out about these examples is that they commit to one direction, spark interest by connecting with a feeling, and let their linked landing page do the rest.
Display ads: spark interest by connecting with a feeling & let the landing page do the rest… Click To Tweet
How Wistia translates design inspiration into a real-life campaign
In April 2017, Wistia launched a series of ads for a campaign that was centered around the concept that “all businesses can communicate more creatively.”
By pulling upon creative inspiration from brands like Slack and MailChimp, Wistia created a set of ads with a strongly branded yet playful theme.
The ads sparked interest with unique design (motivating prospects to click):
And then they let their corresponding campaign landing page do the rest of the work by explaining the offer in great detail. It included a persuasive video, testimonials, strong copy and a break down of all the benefits:
Unbounce customer Wistia sends campaign traffic to this dedicated landing page. Click to view full-length page.
It’s an approach that has worked well for them; this landing page currently converts at a healthy 13%.
Webistry: Appeal to your audience’s emotions
Montreal-based digital agency Webistry is a small team with big ideas.
When searching for ad design inspiration, agency cofounder Stefano Apostolakos looks to Netflix, Airbnb and Chipotle:
Stefano explained that the ads that really get his attention are those that tug on his heartstrings (or get him to laugh with a dash of humor).
he explained to me that when you play on your audience’s emotions, they feel more connected to your brand and product. The closer the connection, the more likely prospects are to click.  
Make display ads stand out by infusing your ad copy + images with emotion @stefwebist @WebistryHQ Click To Tweet
Have a look at how the Airbnb ad paints a beautiful, sentimental picture of what it’d be like to book a space through them for your next vacation. (Tell us you don’t have travel #fomo after seeing these ads!)
How Webistry translates design inspiration into a real-life campaign
An image of a puppy can stir emotion in just about anyone.
So when Webistry set out to help their client Poop-N-Scoop run an advertising campaign, they knew that an emotional approach was the way to go.
(If this pup’s adorable face appeared on your screen, you’d be hard pressed not to click.)
But Stefano and his team took things a step further by creating animated banner ads, using a very simple HTML5 banner tool: Google Web Designer.
Stefano explained his reasoning behind creating more dynamic ads for his client:
Animated HTML5 display ads (when done correctly) should provide an additional layer of engagement from your viewers. Overly animated ads could actually hurt your CTR (click-through-rate) so, like everything, test!
The campaign ran as a seasonal promotion; the ads and landing page were active over the spring period (their peak season) when snow starts to melt.
The adorable ads pointed to an equally-adorable landing page:
Click to view full-length landing page.
So how’d the campaign fare?
For the 60 day period that this campaign was live, The Poop-N-Scoop ads had over 155,000 impressions with a click-through rate of 0.3% to the campaign’s landing page, which converted at 5.9%.
Hot dog!
Unbounce: Have a clear and legible typographic hierarchy
Unbounce’s designers and marketers also look to their feeds to find inspiration for display ads. Specifically, our team has been inspired by other SaaS companies like Intercom, Zendesk and Asana:
Unbounce designer Ainara Sáinz explained to me that it’s the typography in these that ads really make ’em pop:
The most important thing to have is a clear and legible typographic hierarchy. It doesn’t matter if you have amazing visuals — if your audience can’t read or understand your message, they won’t click on your ad.
This means that key elements should appear prominently and be emphasized visually with bold copy. That’ll allow users to quickly scan the ad copy for key information.
Display ad space is limited — too much text is confusing. A bewildered prospect won’t click. Click To Tweet
How Unbounce translates design inspiration into a real-life campaign
In May 2017, we launched a set of display ads to encourage prospects to sign up for a ‘30 day trial’ with Unbounce:
Inspired by the companies listed above, we included an understated company logo. Instead of relying heavily on imagery, we emphasized the ad copy that spoke to the services we offer and the action we wanted prospects to take (try a 30 day trial).
This is the campaign landing page users land on after the click:
Click to view full-length landing page.
The purpose of the landing page is to get prospects to check out more features or go to the pricing page to sign up. Since launching the campaign a little over two months ago, we continue to see conversions increase significantly over time. The ads have a click-through rate of about 0.3% while the click-through rate of the landing page is currently sitting at 22%.
Turn ad design inspiration into action
Now that you’ve learned how brands like Indochino, Wistia, Webistry and Unbounce have mastered the art of ad design, we hope that we’ve equipped you with the creative inspiration you need to take your display ads to the next level.
But before we send you on your merry way, we thought we’d share some resources for sourcing (stealing) design ideas for future PPC campaigns. We asked the designers in this article where they grab inspiration — here were their top picks:
Panda extension for Chrome: An extensive catalog of design resources for pretty much anyone
Envato Elements: A platform for top quality curated resources, not just for designers but for anyone with design needs. It will save you time when picking elements for creative projects
Bannersnack: A tool that helps you quickly and easily create static and animated ads
Google Web Designer: A tool that helps you create or HTML5 banners (free but for advanced users)
Moat.com: A free service that allows you to search for real-life examples of ads from basically any brand you can think of
Dribbble and Behance: Online community of designers sharing samples of their work, process and projects
Awwwards: A website competition that developers/designers can submit to. It recognizes and promotes the best of innovative web design and is the perfect place to steal design ideas
Picmonkey: An online photo editing, collage creation and graphic design tool and an excellent source of design inspiration
Pinterest: This is a great place to find design ideas. Follow other design boards or create your own
And finally, one last thing.
In exchange for our advice on how to steal display ad ideas, we only ask one thing of you.
When looking to other brands for inspiration, make sure that the concepts you “steal” are translated into your ad designs in a way that speaks to the true uniqueness of your brand.
As the Senior Art Director at Unbounce, Cesar Martinez, put it:
Be true to your brand. Learn the difference between what it is to Steal, Copy & Imitate — and stand out authentically without trying too hard.
from RSSMix.com Mix ID 8217493 http://unbounce.com/design/where-to-source-ppc-display-ad-inspiration/
0 notes