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Tata SmartOffice Solution Provider in India | Price/Cost Plans

[sandlerresearch]

Mobility as a Service Market by Service (Ride Hailing, Car Sharing, Micro Mobility, Bus Sharing, Train), Solution, Application, Transportation, Vehicle Type, Operating System, Business Model and Region - Global Forecast to 2030 published on

https://www.sandlerresearch.org/mobility-as-a-service-market-by-service-ride-hailing-car-sharing-micro-mobility-bus-sharing-train-solution-application-transportation-vehicle-type-operating-system-business-model-and-regio.html

Mobility as a Service Market by Service (Ride Hailing, Car Sharing, Micro Mobility, Bus Sharing, Train), Solution, Application, Transportation, Vehicle Type, Operating System, Business Model and Region - Global Forecast to 2030

“Increasing urbanization and smart city initiatives is the significant factor for growth of the mobility as a service market globally”

The global mobility as a service market is projected to reach USD 70.4 billion by 2030, from an estimated USD 4.7 billion in 2020, at a CAGR of 31.1%. With 12 cities in the region ranking among the top 25 in the world, Europe continues to be the best positioned geographical area for smart cities.

According to the European Commission, the smart cities project market is expected to exceed USD 2.00 trillion by 2025, with Europe speculated to have the highest investment globally. Copenhagen, Amsterdam, London, Vienna, Paris, Barcelona, Stockholm, Berlin, and Helsinki have already initiated the development of smart city platforms. Besides, smart city initiatives, other factors driving the MaaS market include improving 4G/5G infrastructure and penetration of smartphones and need for reduced CO2 emissions. However, integration of various MaaS stakeholders and limited internet connectivity in developing countries will restrict the mobility as a service market in the coming years.

“Peer-to-Peer segment is expected to grow at the highest CAGR as people could use peer-to-peer services to rent out their vehicles when not in use in the future, which presents opportunities for growth”

In a peer-to-peer (P2P) ride-sharing service, drivers use their own vehicles to provide a service to registered users via an app. Another model is peer-to-peer rentals where an owner rents out their vehicle. Various modes of transport can be integrated into one digital mobile app that covers the process from start to finish, including booking, trip planning, and electronic payment. For instance, Uber, a peer-to-peer transportation provider, is branching out into short-term car rental and public transit ticket purchasing. Similarly, Turo, a peer-to-peer rental company, enables private owners to rent out their cars to others. The company recently partnered with Porsche to launch a pilot program in San Francisco and Los Angeles that allows drivers to rent sports cars for around USD 100/day.

“Journey planning segment is expected to hold a dominant share throughout the forecast period as the user is able to select the preferred mode of transportation”

Journey planning involves providing journey options to users through a combination of real-time, predictive, and scheduled data based on a data algorithm. Journey planning includes providing a list of service offerings and combines the optimal use of transport modes based on user preferences and transport infrastructure. Thus, the user is also granted some level of personalization in terms of preference for transport mode and accessibility.

“Technology platform segment is expected to be the largest market from 2020 to 2030”

The technology platform segment is likely to command the largest market share through the forecast period from2020 to 2030 as it provides integrated services for ride hailing, car sharing, micromobility, bus sharing, and train services. In July 2020, Google announced a digitization fund of USD 10 billion to boost India’s digital economy. Google plans to enable affordable internet access for every Indian as the country has the second-highest number of internet users in the world. Such initiatives are expected to create immense opportunities for high-growth niche markets like mobility as a service market.

“The Asia Oceania market is expected to hold the largest market share by 2030 while Rest of the World is projected to register the fastest growth during the forecast period”

Asia Oceania mobility as a service market is projected to hold the largest market share by 2030 because of increasing adoption of MaaS in China, Singapore, Indonesia, India, Vietnam, Malaysia, and Myanmar. The region has started creating a sustainable ecosystem for MaaS. 5G deployment is gaining pace in developing economies to boost smart mobility. For instance, in July 2020, Reliance Industries Limited announced that Reliance Jio has designed and developed a complete 5G solution for India.It said it will be ready for trials as soon as the 5G spectrum is available and can be ready for field deployment in 2021.Hence, the region is expected to hold a lion’s share in the global MaaS market.

Rest of the World mobility as a service market is estimated to be the fastest growing region during the forecast period. Some of the Latin American countries such as Brazil, Chile, Columbia, Peru, and Mexico are expected to drive the market in the next decade. Presence of several mobility companies and their partnerships in the region has created huge opportunities for MaaS. Grin, an e-scooter company has partnered with Rappi to cater to Columbian market. It also merged with Yellow, a bike-sharing start-up in Brazil, to cater to Latin America market.

In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in this market.

By Company Type: Tier I – 60%, Tier II – 30%, and Others- 10%

By Designation: C Level – 30%, D Level – 30%, and Others – 40%

By Region: Europe – 40%, Asia Oceania – 40%, North America – 10%, and Rest of the World – 10%

The mobility as a service market comprises prominent players such as Moovit Inc.(Israel), MaaS Global Oy(Finland), Citymapper(UK), Mobilleo(UK), SkedGo Pty Ltd(Australia).

Research Coverage:

The study segments the mobility as a service market and forecasts the market size based on service type (Ride Hailing, Car Sharing, Micromobility, Bus Sharing, Train Services), solution type (Technology Platforms, Payment Engines, Navigation Solutions, Telecom Connectivity Providers, Ticketing Solutions, Insurance Services), transportation type (public and private), vehicle type (Micromobility, Four-wheelers, Buses, Trains), application type (Personalized Application Services, Journey Management, Journey Planning, Flexible Payments & Transactions), operating system (Android, iOS, Others), business model (Business-to-Business, Business-to-Consumer, Peer-to-Peer), and region (North America, Europe, Asia Oceania, and Rest of the World).

The study also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report:

The report will help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall mobility as a service market and the sub-segments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.

[loansinghfinanceblogme-blog]

01001000 01100101 01101100 01101100 01101111 0010000001000110 01110010 01101001 01100101 01101110 01100100 01110011 00100001 00100000

No need to fret, guys. The binary 1s and 0s above simply reads “Hello Friends”. Phew! No wonder cryptocurrency is confusing. But your financial guru Loan Singh is here today with another informative post, this time on Cryptocurrency.

Our finance blog gets tons of questions from avid readers. We get questions such as:

Does Cryptocurrency have any future in India?

Can I get a Bitcoin personal loan?

What is the meaning of Cryptocurrency?

I want to know everything about Bitcoin. Tell me more…

Which is the best Cryptocurrency? And so on…

Click here, to understand all about a personal loan in India

Cryptocurrency Meaning

We thought of putting up a piece on every possible aspect of Cryptocurrency. What are they? Which are its biggest exponents (including Bitcoin) and quell any doubts if Loan Singh provides Bitcoin loan or not J We also look at any possibility of Bitcoin becoming legal in India in 2018 or not. Loan Singh being synonymous with digital economy is fair because I love serving our underserved salaried friends. Individuals who otherwise would get a loan application rejected at banks due to no prior credit history. You don’t need any credit history with Loan Singh. You do need your latest 6 months’ bank statement along with your PAN.

What is Cryptocurrency?

Finance analysts around the world are reveling about its emergence, at the same time; its features are discussed aggressively in panel meets and boardrooms of banks, governments, and financial circles.

In late 2008, a mysterious inventor named Satoshi Nakamoto announced a ‘Peer-to-Peer Electronic Transaction System’ termed as Bitcoin. Satoshi’s goal, with the introduction of this cryptocurrency, was to prevent double spending by making use of a P2P network. An important aspect of Satoshi’s invention was that he found a way to build decentralized digital cash system. One thing we must understand is that for digital cash (a currency which has no tangible presence and is used online) to work, one needs a payment network set-up which includes accounts, transactions, and balances. A huge roadblock to avoid, for any form of currency (or crypto), is ‘double-spending’. Double-spending is the practice of the same entity spending an amount twice. So, the central server has to be able to keep track of each transaction – maintaining its source and its next destination.

While you are here, learn more about WhatsApp Payments

For a decentralized network, you do not need a central server. Every single entity of the network has to do the tracking by itself. Every peer needs to have a list of transactions to check if future transactions are valid. Cryptocurrencies use a decentralized technology to let users make secure payments and store money without the need to use their name to go to a bank. They run on a distributed public ledger called as a Blockchain, which records all the information about past transactions and all the transactions which have happened prior to the next one. Cryptocurrency is viewed as a monetary value which is free from government control and bank fee or charges. Blockchain plays the part of verification and Bitcoin is seen as a tool of cryptocurrency for private and anonymous transactions. As of July 2017, the total number of Bitcoins in circulation amounted to approximately 16.5 Million. As of March 2017, a single Bitcoin valued at $1268, exceeding the price of gold ($434 per 10gm) for the first time.

What is United Payments Interface? Are you UPI enabled?

How does Cryptocurrency work?

A Cryptocurrency consists of a network of peers. Every peer has a record which shows the complete history of all transactions and thus the balance of every account. An example of a transaction could read ‘Ganesh gives 50 Bitcoins to Ritesh’ and is signed by Ganesh’s private key. All it contains is a public key cryptography. Once signed this transaction is put up on the network, sent from one peer to another. Each transaction is a block and connects to the previous history like a chain.

The transaction is instantly recognized by the entire network. Confirmation happens after some time and is an important aspect of cryptocurrency. As long as a transaction is unconfirmed, it is pending and can be forged. Once confirmed, it is consolidated and becomes non-reversible; and becomes a part of Blockchain. Now, this confirmation of transactions can only be done by miners. Their job over the cryptocurrency network is to stamp transactions as legitimate and spread them across the network. Miners are hence rewarded with a token of the cryptocurrency (Bitcoins). Anybody can be a miner. As cryptocurrency is built on a decentralized network, there is no authority to delegate any tasks to miners. Miners have to keep an eye out for forgery such as a situation where hundreds of peers spread forged transactions.

Cryptocurrency allows the exchange of digital currency completely over the internet. Cryptography helps secure all the information that is involved in creation, transaction, and validation of the currency exchange. The creation of cryptocurrencies is public. Its value is not based on any organizational protocols but by market forces. There are more than 1300 cryptocurrencies being traded currently.

Is there a future for VR in India’s finance sector?

Cryptocurrency Facts

Cryptocurrency enjoys a number of features so let’s look at some Cryptocurrency facts along the way.

Security

Cryptocurrency funds are locked in a public key cryptography system, and coupling that with a Bitcoin address makes it as secure as a vault.

Anonymity

A user can have multiple Bitcoin addresses, not linked to any name or personal info. Addresses are usually of 30 characters.

Decentralized

Not controlled by a single authority. If one network shuts down, the other takes over.

Charges

Bitcoin users can charge some fees to process the transaction faster. The higher the fee, the more priority it attracts on the network with quicker processing time.

Speed

Transfer of Bitcoin happens within minutes as soon as the Bitcoin network processes it. It involves a global network of computers.

Counterfeit

Since there is no physical form of the currency, Bitcoins are free from counterfeiting. There are no risks to the country’s economy if millions of Bitcoins are lost.

Irreversible

Not a miner, not the President of India, not even Satoshi Nakamoto can save your money in case transaction is done to a scammer.

Ease of set-up

Downloading a Bitcoin software for free and start with setting up of a merchant account. You can set it up within minutes and start receiving or sending Bitcoins.

Controlled

All cryptocurrencies control the supply of the token by a schedule written in the code. This means that the monetary supply of a cryptocurrency for any given moment in the future can be calculated today

Transparency

All confirmed transactions can be viewed by everyone (personal details are hidden). Anyone can view the Bitcoin Blockchain. It is exempt from governments or any organization.

Click here, to understand everything about credit score in India

Is Cryptocurrency legal in India?

This question has built up momentum since Arun Jaitley stated that the government would not be recognizing crypto as a legal coin or tender. But, idealists noted that the Finance Minister of India did not exactly ban the idea of cryptocurrency.

He quoted: “The government does not consider cryptocurrencies as legal tender or coin and will take all measures to eliminate the use of these crypto assets in financing illegitimate activities.”

Financial experts and analysts are trying to figure out how the Blockchain technology be used for technological benefits. Some time ago, there was news about India’s Income Tax Department issuing notices to nearly 1,00,000 cryptocurrency investors, suspecting them of concealing profits. The tax declaration deadline is approaching, and this brings out the question – How can cryptocurrency be taxed in India?

Some believe that SEBI (Securities and Exchange Board of India) are drawing up regulations on cryptocurrencies being used by regulators.

Only once RBI approves and recognizes cryptocurrency and Bitcoin as a legitimate digital currency, can I even think of introducing a ‘Bitcoin loan’ onto our roster. We provide online loans for travel, medical, second-hand vehicles and more based on your worthy credit score.

All you need to know about Credit Bureaus and Free Credit Score Checks…

Another reason why ‘Bitcoin becomes legal in India’ deserves some more waiting is due to the developing trends in India. Demonetization was a time of chaos and unpreparedness. It was initiated for eliminating black money from India. Bitcoin, for all its worth, takes up a majority of the underground currency market. This is a problem which the government needs to solve. It is not the ‘When’ but the ‘How’ that can allow Cryptocurrency to become legal in India.

Non-regulatory use of Cryptocurrency in India could lead to an imbalance in the digital economy scene. The whole world is already embracing Bitcoin and Cryptocurrency, and with India, not game for it yet could result in hampering of our financial resources from the economy. There is news of Mobikwik and Reliance Jio considering adopting of Cryptocurrency, but these are rumors as of now.

What hits Cryptocurrency most is its state as an entity. Neither is it a normal form of currency nor is it a fiat currency (government approved). To be eligible for transactions, a fiat currency must possess a unit of account, a store of value and a medium of exchange. Despite this, the world continues to embrace it.

Canadian KFC outlets began a limited period offer to accept Bitcoins worth 20 Canadian Dollars.

South Korea sees a trade of close to 40% premium over other world markets for Cryptocurrency. This after it overturned its ban on Bitcoin.

Japan’s Yamada Denki has already started accepting Bitcoin payments

Sberbank from Russia plans to bypass regulations set by the government and offer trading via cryptocurrency to its customers overseas

Many analysts in India believe that the reported Rs. 12,000 Crore scam orchestrated by Nirav Modi could have been averted if Blockchain was used. Blockchain eliminates the risk of data being held at one place and works through user consensus. A joint initiative to drive Blockchain is being undertaken by State Bank of India and ICICI Bank.

Bitcoin in India

The regulations for India’s cryptocurrency ecosystem is probably going to be resolved by end of this year. A panel from the finance ministry is still evaluating how to treat cryptocurrencies and Blockchain separately. The panel, which was set up in December 2017 needs to work on a number of issues with regards to regulations to push Blockchain usage independently.

One issue is that, blockchain is a decentralized and digitized public ledger. If you take out the financial aspect from it, it practically becomes a bookkeeping platform which is owned by no one but accessed by anyone over the internet. When a common man makes use of Blockchain for mining or performing a bitcoin transaction, the investors need to be incentivized in bitcoin itself. Not allowing Bitcoin in India can render the currency as worthless.

About Loan Singh

Loan Singh is a digital lending platform that prides in providing online personal loan or unsecured personal loan to salaried individuals. You can apply for quick funds as an easy emergency loan which is not a bank loan. We provide a loan with the best personal loan interest rates. The instant funds, or instant loans, are loans between Rs.50,000 and Rs.5,00,000 taken for purposes such as:

Home improvement loan/Home renovation loan

Marriage loan/ Wedding loan

Medical loan

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Consumer durable loan

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Credit card refinancing loan

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You can calculate your easy EMIs using our personal loan EMI calculator. We accept bank statement and PAN, for quick loan approval. A bad credit score or credit report errors can lead to personal loan rejection. The ‘Loan Singh Finance Blog’ is one of the best finance blogs in India. Loan Singh is a product of Seynse Technologies Pvt Ltd and is a partner to the Airtel Online Store.

Loan Singh’s Online Presence

Loan Singh is not an anonymous digital platform. We are present on almost all leading social media platforms. All you need to do is look for us. You can find us on Loan Singh Facebook, Loan Singh Twitter,Loan Singh YouTube, Loan Singh Pinterest, Loan Singh Instagram, Loan Singh LinkedIn, Loan Singh Blogarama, Loan Singh Google Review, Loan Singh Medium, Loan Singh Reddit, Loan Singh Tumblr, Loan Singh Scoop It, Loan Singh Storify, Loan Singh Digg and Loan Singh Blogger.

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Standing Instructions and Interoperable Points of Sale: How PhonePe Wants to Reinvent UPI

New Post has been published on http://secondcovers.com/standing-instructions-and-interoperable-points-of-sale-how-phonepe-wants-to-reinvent-upi/

Standing Instructions and Interoperable Points of Sale: How PhonePe Wants to Reinvent UPI

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As of now, the UPI is mostly a person to person (P2P) interface. It’s being used to send money to a friend who covered your lunch bill, and it’s being used by people working in the cities who want to send a remittance to their families. The UPI, which acts as a simple layer over IMPS making it very easy to send money between bank accounts using only a virtual payments address (VPA), is still not being very widely used by businesses. Although the RBI data does not separate P2P and P2M (person to merchant) payments, multiple UPI companies have confirmed privately to Gadgets 360 that UPI payments are still overwhelmingly used for P2P.

This is something that PhonePe – the Flipkart-owned fintech startup from Bengaluru that was the first to launch a UPI app – is trying to address and it took the first steps with a recent partnership with IOCL. At an event in Bengaluru last week, PhonePe announced that its calculator-like PoS terminals are going to be deployed at 30 IOCL petrol pumps. IOCL is one of the biggest commercial enterprises in India, and Sanjay Sinha, GM RS-Loyalty, IOCL said that its retail sales are across 26,000 outlets, with 1.5 crore customers and a daily turnover of Rs. 800 crore.

“Until demonetisation, acceptance of non cash was limited to less than 50 percent of the outlets, and there are still challenges with traditional solutions,” said Sinha. “We needed a solution that can go to every attendant in the outlet, and UPI had come of age, but we needed a PoS solution. And it couldn’t be yet another PoS machine to handle, it should be the single solution.”

That’s where PhonePe’s PoS comes into the picture – it’s powered by the PhonePe app, and the calculator-like device is just sending a Device ID and the amount to your phone, which has to be connected to the Internet. Once the payment request reaches your phone, it’s up to you to pay, either by the mobile wallet, or through your UPI-linked bank account that’s being managed by the PhonePe app, or via one of your credit or debit cards. In the case of a wallet, the payment will be done instantly; for UPI, you’ll have to enter your MPIN, while for a card, you’ll have to enter the card details (unless it’s already saved) and then either an OTP or your security code.

So far, payments companies in India have tried to use a host of different payments options, ranging from app-based PoS systems on merchant phones, QR codes, and sound-based payments. They’ve been met with mixed success, but PhonePe is betting that its PoS machines, which don’t require Internet access, and have a total deployment cost of less than $10 (roughly Rs. 650) can effectively solve the problem. And the hope is that the solution will be so good that other payments companies will want to be a part of PhonePe’s platform as well.

PhonePe CEO Sameer Nigam

  “The NPCI has asked for solutions and our proof of concept has been given the green light by the NPCI [the quasi-regulatory private body run by a consortium of banks, that oversees UPI],” said Sameer Nigam, the founder and CEO of PhonePe, “and we’re going to open it up soon so that any UPI app will be able to work with our PoS.”

Shop On SecondCovers

This is something that Nigam explains is going to be added to the core library of the UPI, and once that happens, any application that uses the UPI will be able to enable support for PhonePe’s PoS. “They [NPCI] were looking at a couple of different options, based on sound as well, and I don’t know what the latest status is, but as of [last] Monday, we’re past proof of concept and in the pre-production stage,” Nigam added.

From a customer perspective, it would make the PhonePe PoS devices really convenient, as they support PhonePe’s wallet, Jio Money, FreeCharge, credit and debit cards, and soon, any UPI app. But the question is whether competitors will be on board with this, as it would mean that all their transactions pass through PhonePe as well, at a time when companies are looking at data as being incredibly important.

“I don’t think that’s going to be a problem though,” said Nigam. “I mean, right now every day I’m getting thousands of UPI calls to send money to other apps from PhonePe, I get even more of those Re. 1 transactions that I tweeted about, so there’s already a lot of sharing of data. And I think that once we have enough density of PoS terminals, the customers are going to demand it of the apps that they use.”

So far, according to its press release, PhonePe has 10,000 PoS units installed in Bengaluru, and according to Nigam, the next batch of 50,000 has started to arrive. “It’s all somewhere between India, China, and Texas Instruments,” he quipped. “We have a goal of 1 million and we placed the order but that kind of order takes some time and people also want to know who you are, what you’re up to, so it’ll happen in a steady fashion.”

Aside from its PoS rollout, the other important plan that Nigam shared is bringing standing instructions to PhonePe. “You can already leave SIs with your bank to pay your bills right? So we’re looking at doing the same thing with your UPI account, and we’re talking to NPCI about how to implement this,” explained Nigam. “So you’ll be able to – at the merchant level, so you could say, all IOCL payments, for example – you’ll be able to say that all payments, up to this amount, or this many times in a month, or at this frequency – that’s all at the discretion of the user, are automatically allowed.”

“So it will make payments even faster, just a matter of seconds,” he added. “The amount of time it takes to key in the amount on the PoS is all it should take. Of course you have to put checks and balances to make sure nothing goes wrong, like no one enters an extra zero so you set limits and set frequency, but it would be a real game-changer for offline payments. This would again be a UPI feature, and we’ll also enable it for saved cards.”

“We’re already working on this, and we’ll bring this in within 60 ays, so April end at the latest,” he said. “The entire transaction will be done in 10 seconds or less.”

Beyond this, he shared that PhonePe is constantly looking at new ways in which it can make the payments experience easier. Pay-later is one of the ideas that the company is considering, Nigam said, adding that it isn’t very feasible right away, but that we shouldn’t rule it out completely just yet.

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[rkbahuja]

As a land of storytellers, India has a rich literary tradition, but we haven’t explored it fully when it comes to turning these written words to celluloid. The Word to Screen Market by Jio MAMI Mumbai Film Festival with Star strives to bridge this gap and create a meeting ground for literature and cinema. Last year saw the initiation of this Market, which witnessed a manifold growth this year. “It has grown much bigger this year, which is very heartening to see. I think the best place for literature to be alive is through cinema,” says Sonam Kapoor who is the Ambassador for the Word to Screen Market.

Sonam Kapoor, Brand Ambassador, Word To Screen Market

This year the Word to Screen Market, which was held on August 24, 2017 in Mumbai, was a standalone event and dedicated to establishing an in-depth dialogue between publishers/authors and filmmakers. The publishers/authors got a platform to pitch their stories that ranged from horror to fantasy to historical sagas and more. The Market also saw the presence of several noted names from the film fraternity including Anurag Kashyap, Vishal Bhardwaj, Ram Madhvani and Shakun Batra among others. The publishing industry was represented by renowned names like Penguin Random House, Duckbill Books, Harper Collins India, Juggernaut Books and many others. Also present for the event was the beloved literary figure C. S. Lakshmi or ‘Ambai’, as she is lovingly called.

First Row (L-R) Smriti Kiran, Anupama chopra, Sonam Kapoor, Vishal Bhardwaj, Kiran Rao, Shakun Batra, Anurag Kashyap (Far Right)

Talking about the thought process behind this initiative, Kiran Rao, Festival Chairperson, Jio MAMI with Star said, “We wanted a more meaningful engagement that the film industry could have with the publishing industry. The idea developed because we felt that one of the biggest gaps that Indian filmmaking has is writing. Given that we have a rich tradition of publishing in India, where stories from different regions come up, we thought it would be of great value if content that was already out there could be made available to the cinema industry. The Word to Screen Market was conceived to get the two industries together. It is what we call a match-making venue where books and all kinds of writing could find a partner in cinema.”

Over the past year, the Market has gained strength and popularity. “There are many more people interested this year from both the industries. This year we went after the Market much more aggressively and systematically. Also, an interesting addition to our process was the Boot Camp we did in Delhi where publishers were taken through the realistic picture of adapting literature into cinema and dealing with the film community. This prepared them much better so we saw better pitches this time,” said Arpita Das (From Yoda Press) who is the Curator of the Market.

Arpita Das, Curator, Word To Screen Market

Getting the Market together has been a difficult task as Smriti Kiran, Creative Director, Jio MAMI with Star shared. “When we started this Market we knew that we are entering an arena that needs a lot of work.” Adding to this Smriti also explained one of the core objectives of this Market. “We wanted to investigate the reasons why this marriage between cinema and literature in our country has not happened, which is very normal in the West, where every second screenplay is an adaptation. Today, we are in a unique position, therefore, why not bring the two industries together. We decided to get a curator on board who doesn’t only get her or his knowledge on the table but also their goodwill.”

Smriti also spoke about the changes that the Word to Screen Market underwent. “In the first year, we had a modest beginning where we only had the MAMI recommend list. This year there is much more, we have meetings with detailed agendas, and there are one-on-one meetings. We have a massive list of recommendation and we have given content creators more to choose from.”

(L-R) Jio MAMI with Star Creative Director Smriti Kiran, Festival Director Anupama Chopra and Festival Chairperson Kiran Rao

Another significant change that the Market witnessed this year was the introduction of the Boot Camp, which was designed to benefit publishers and help them understand the film industry better. “When we planned the Boot Camp, we wanted to do a lot of knowledge sessions where authors and publishers understand each aspect of adapting a book for the screen, which includes the business side as well. People from the industry too came and spoke to the publishing industry and in the coming year we will also have knowledge sessions where the publishers will share insights with the film industry,” added Smriti.

Converting books into films is a common practice in the West. And though there are some great examples here, the concept is not as widespread yet. Adaptations come with various benefits and elaborating on one of them is Shakun Batra. “A writer has already put in a couple of years into their writing material and if you connect with that material it is great. I love looking at other people’s stories and then visually taking that story to another place and level,” said the filmmaker. Highlighting the role that a Market like this plays, Shakun said, “I think there was a huge gap between authors/publishers and filmmakers and this Market fills that gap. In a place like this, you can find a story that you might want to say.”

Filmmaker Shakun Batra

Shedding some light on the doors that a Market like this will open to writers/publishers is Vishwajyoti Ghosh. “This Market opens up a new world for us. We might know some aspects of the industry, but how does a book translate into a film or what are the kind of stories that content creators are looking at is something that most of us are not aware of. This Market also opens up the possibility of extending the story and gives you a chance to look at your content in another way,” said the eminent author.

Adding to Ghosh’s point, Karthika VK who heads the newly established Amazon-Westland Publication said, “I think it is a big forum for expanding our understanding of what is going on in the film world because we don’t really know what is going on on this side of the industry. In the last few years, there has been a great deal of interest in terms of books as property. Today, there is a possibility of a book being developed into all sorts of audio visual forms including movies. This is a good platform for us to know what the content creators are looking for and to tell them what we are doing. Maybe, there is something that they never thought of which we could present to them. So, it is really a great meeting ground.”

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The turnout this year was much higher as compared to the past year. One of the reasons for this was the conscious decision of taking the event beyond the MAMI Film Festival. “Last year, during the festival, we found that everybody has much less bandwidth to spend time and thus could not interact at a deeper level or take conversations a little further. Even for us, logistically it was a little hard. We ourselves are stretched and we couldn’t attend the entire Market. Since this event is something that wasn’t necessarily dependent on the festival, this is what is called a P2P event, we went ahead with a separate event. This allowed the two industries to be at leisure and have the kind of space and privacy to conduct conversations,” explained Kiran.

Sharing Kiran’s thoughts, Smriti added, “The reason we shifted the Market out of the festival was because we wanted to focus on the Market alone. We did not want the noise around the festival to drown the importance of the Market.” When quizzed about the future of the Market Smriti also said, “Now, we have opened the Market throughout the year because we feel that one day is not enough.”

But the Market is in its initial stages as Arpita explained. “We still have a long way to go and improve more, but it was still a massive improvement from last time.”

Giving insights on the next steps of the Market, Smriti added, “We want to make sure that it doesn’t end here. We aim to move from a Market to something like a Lab where you would actually start the process of adaptation. Maybe we haven’t got there yet, but the move is definitely in that direction. The move is towards having a platform that is live all through the year where both the industries can reach each other. We start with those baby steps and then grow to something bigger.”

Arpita Das with C.S.Lakshmi

Indian cinema is undergoing a change, making it the perfect good time for the Word to Screen Market to establish itself as Shakun points out. “I think Bollywood is in a transitional phase. We are bored of stories that we have been seeing and we need the change. There is a huge scope for new genres and stories that earlier would not get made into films.”  

The atmosphere at the Market was filled with possibilities. “I think it is going to be a good mix of both the industries who would be merging content. It is going to be interesting to see how does this merger takes place and how we translate this into cinema or into a digital format,” Vishwajyoti said.

The future holds much hope where we wish to witness a new wave in cinema. “Hopefully we’ll have better films and web series and a more nuanced writing for cinema. I hope we have more variety in storytelling; more complex characters, more interesting situations and more risky narratives. I hope that is the future that the Word to Screen Market brings about,” concluded Kiran.

Word to Screen Market: Bridging the gap between literature and cinema As a land of storytellers, India has a rich literary tradition, but we haven't explored it fully when it comes to turning these written words to celluloid.

[upiapp-blog]

UPI Changing Financial Inclusion in India

Recently, India has seen two ground breaking developments, which will hopefully disrupt the financial inclusion landscape in India.

 The most recent one is the launch of Reliance Jio telecom services, which offers voice and data at ten times cheaper than the market price with better 4G connectivity and great customer experience, through a variety of discounts and convenient services. Reliance Jio comes with a three-month free trial. Jio’s 4G network offers great speed and diverse online content, in the form of entertainment, finance, and cloud service apps, which can encourage greater mobile internet use across India. In turn, the demand for smart phones will increase, especially in the rural sector. Both, the three-month free trial period and superb customer experience can change the rules of the game in the market.

 It is worth noting that several major telecom companies, including Reliance Jio, have been licensed as payments banks by the Reserve Bank of India. This will allow their users to transfer, receive, and save money on payments bank platforms, which are simplified banks designed to reach customers via mobile phones.

The other big development in the Indian telecom market has been the launch of National Payment Corporation of India (NPCI)’s Unified Payment Interface (UPI) system. UPI will enable users to transfer money from one to another through the use of a virtual ID. This is revolutionary.

 Upi App is designed to enable users (across both banks and phone networks) to pay, send and receive money from their smartphones with a single ID, which can be an Aadhaar number, a mobile number, or an email address – without entering any bank account information. The UPI app has a two-step authentication process to ensure data protection and customer privacy.

 The UPI system also allows for sending collection requests with a “pay by” date; which could replace electronic check service or direct deposit. This may allow UPI to lead the digital payments industry with its use of both “push” and “pull” functionality, while providing more security and flexibility to the user.

 Upi App is easy to use. First, the customer needs to download the UPI app and authenticate their account with their bank. Next, customers can choose any form of user ID such as an email address or mobile phone number. The user can choose to have multiple addresses for different bank accounts as well. In order to ensure privacy, there is no account number mapping anywhere other than the customer’s own bank. This allows the customer to freely share their user ID with others. While executing a transaction, a customer will use a secret MPIN or mobile PIN.

 The UPI system provides a foundation for future fintech innovation, rich customer experiences, and greater access to tools and services for financially underserved customer segments at affordable prices. Interestingly, India’s rural and urban low-income segment has already been offered around 152 million of PMJDY (India’s National Mission for Financial Inclusion) accounts, which can be put to use through UPI’s technology.

 Currently, 21 banks in India have joined the program and will start offering UPI as payment service providers in the near future. This will allow banks and payment players to engage with customers at a different level and provide a seamless experience for transactions without collecting unnecessary data. India currently has more than 400 million smart phones which can be used to make P2P, P2B, and B2B payments, including bill payments and government benefits.

Upi App complements Jio’s free data services nationwide, allowing fintech companies to provide new user experiences. With 400 million mobile users, free data services, and insignificant transaction costs through the UPI system, we might be witnessing the next revolution in financial inclusion.

 Source: http://bit.ly/2eW2Shj