#its not like a Huge deal but i just find the disconnect between the YouTuber and the “characters” people turn them into so strange.

[ottosbigtop]

It is so hard to enjoy funny Minecraft YouTubers and want to look at fanart when i have to sift through pages and pages of people drawing these real irl people kissing

[samrosemodblog]

Time for Sam Ramblings! It's been a while since I rambled about something. Also whose ready for some Fandom Whiplash?

Cause I'm rambling about Homestuck.

Homestuck is strange to me cause I was in the PRIME position to absolutely adore it when it premiered, on account of being a huge fan of the series that came before it, Problem Sleuth.

God I loved Problem Sleuth. One of the rare series where from basically page 1 it had me busting my gut with the absurdities.

So I figured I'd love Homestuck too. And while I did dig it for a while, it was always kinda just "Okay" with me going along with the motions. And I DEFINITELY didn't understand the story telling pacing on account of all the time travel shenanigans going on, or the way Hussie decided to EXECUTE those time travel narratives.

I remember dropping out of reading the story around the time of Part 5 airing, you know, when the Trolls REALLY got involved in the story. Which is funny because apparently from what I've seen, this is everyone in the fandom's favorite part of the story.

And I'm rambling about this NOW, because I decided for the kicks to go back and listen to a Youtube Reading of Homestuck, just so I could actually say I'd seen all of Homestuck one day.

And those readings just got to the start of Act 5 now which means I'm all caught up from my past. So I wanted to put my thoughts to paper and then toss them into the void for anyone who cares.

The rest under a Read More!

To start my thoughts, a second read of Homestuck has done a lot for my understanding of Homestuck's story, even if I forgot a LOT of what happened near the end of act 4 on retrospective.

Having even some knowledge of the future meant that when those events occurred in the past, they made INFINITELY more sense than an initial linear timeline viewing of the story.

So in some senses I really was enjoying the story more this time around than I did the first time, though I think I can identify more of what the issue this time around is of why it just feels OKAY in comparison to Problem Sletuh.

Homestuck is basically a game within a game within a Webcomic, narratively speaking. All of that is LITERAL in terms of the story being told, even the 4th Wall is literally part of the story.

And part of the disconnected feeling is that the "Game" of Sburb, the game that starts the story off in Act 1, isn't really used to its full potential.

Like when Act 1 first started, I was FULLY into the idea of this double-layered story telling of kids playing a game and using the game mechanics while they were 'controlled' by a game on the outside.

Like I said, it's LITERALLY a game within a game story telling.

But the Game never really plays out to any meaningful effect. The 'Game' of Sburb is just a plot device that gives the kids, essentially, alchemy super powers.

Sure they can KIND of alter the area they spawn in, but that never really plays any kind of factor in the larger space of the story (at least as far as up to Act 5 is concerned, maybe I'm wrong here, but even if it DOES the feeling of disconnect is still there for all of Acts 1 through 4).

Like. I imagine Problem Sleuth, where the world FUNCTIONALLY is a dream world running on Dream Logic.

One of the first things that happens is the main character pulling a window off of the wall, but still being able to use it as a window to where the window exited out to, like a moving portal.

Imagine THOSE kind of shenanigans but with the game world. Being able to treat reality as if it existed in dream logic.

A story where Rose was able to take the windows on John's house and make duplicates of them around the world, giving John fast access back to his house.

If the new world they were exploring within Sburb was a hostile and dangerous world, and they made themselves safe havens that were essentially copy + pastes of their homes, with door portals that lead them between these havens, and allow them to 'fast travel' between locations.

The Game would be their world world, because the story would be dictated of them essentially living IN the game! And they ESSENTIALLY always have! They just never had direct access to that game until Sburb existed!

But of course this never really happens in the story.

Instead you get drawn into a confusing game within a game within a webcomic story, combined with so much time travel you can't even nervously shift in place without bumping into SOMETHING that was directly involved in time travel.

And that's not even getting into the whole absurdity of the 'Dream' world ALSO being the antagonist world that the kids are fighting against.

Essentially Homestuck gets bogged down REAL quick with all of these other story elements that, at least FEEL, completely separated from the game in the first place.

And sure, I get that part of the problem in the story is essentially that BECAUSE the kids prototyped the kernel sprite with Clowns, cats, pink, and birds that it caused the main villain to be infuriated over having to wear a stupid hat, but it's such a minor detail that it gets entirely lost in the shuffle!

It's not that any of this is necessarily bad, after all Homestuck's fandom was fucking HUGE when it came on the scene (especially with the trolls), but it definitely had always left me with a feeling of "It feels like a lot could be done with this concept, but instead of doing anything with it, we went with a strange time-travel and alien home-worlds warring narrative instead"

But I suppose this is all relative. It's not necessarily a BAD story, it's just one that leaves a lot up to the reader to figure things out and/or wait for them to be figured out on their own, and that can be kind of tough to deal with.

Also some of the language hasn't held up, at all. And I don't think it even held up even back then. 10 years is a long time in terms of cultural shifts, but even still oof.

But that's a minor part at the very least and doesn't come up very often, so I can at least shrug it off for now.

Anyways, that caps off my feelings of the first 4 acts as they exist right now. And I wanted to get them down because one of the most common reading advice for people new to Homestuck is "Skip to Act 3!" and it's like

That's such terrible advice and not a great way to kick off this huge adventure lol

But at least I think I figured out WHY Acts 1 through 4 gave me such a "This is okay" feeling, as said above.

But what kicked me out of reading the rest was Part 5 Act 1 (Seriously why isn't it just Act 5 and 6?? They're long enough to be separate acts, lord).

EVERYONE ELSE seemed to adore the trolls and loved exploring their world and getting to know them more.

They annoyed the Hell out of me originally.

Not only had I been thrown off/hated the whole fact that John made his own family and friends and himself RANDOMLY AND WITHOUT ANY THOUGHT (Like he literally just stumbles into a room and goes ahead and makes the paradoxes and just... Just does things??? UGH I STILL HATE IT), but then these assholes came along and just had COMPLETELY obnoxious personalities and text chats that were a pain in the ass to read and took over the ENTIRE STORY away from the characters I actually cared about.

ALSO PERSTERCHUM LOGS ARE WAY TOO LONG, EVEN FROM THE START OF THE STORY, EVERY TIME IT'S LIKE 10 MINUTES TO READ WHAT'S GOING ON, I SWEAR TO GOD-

So I just wanted to put my thoughts down on what Homestuck had been TO ME so far before I end up dragging myself through the rest of the story that I HAVEN'T seen until now.

I believe I got spoiled on how the story ends from a tumblr post but my memory of it is really vague and I don't remember HOW they get to that conclusion, but it felt very Problem-Sleuthy in how it ended so ya know.

Either way, it will be interesting to see if any of my feelings end up changing here. I doubt I'll ever be officially part of the 'Fandom' like other people were, but hey, if I get to the end of the story and like what I have so far I can at least partake in the fanart and fanfics and finally know what's going on lol

PS. I DO find it funny that "The Midnight Gang" was essentially a commissioned side-story in the Problem Sleuth universe, and one of the on-going 'Gag' commands was "Enter the Main story!", but of course they never did.

I guess Homestuck is what happens when they actually do lol

[douchebagbrainwaves]

THE ANATOMY OF VC BE A STARTUP

If in the next couple years. Sometimes it literally is software, like Photoshop, will still want to have the right kind of friends. Where the work of PR firms.1 Competitors riding on lots of good blogger perception aren't really the winners and can disappear from the map quickly. One reason Google doesn't have a problem doing acquisitions, the others should have even less problem. Some of Viaweb even consisted of the absence of programs, since one of the reasons was that, to save money, he'd designed the Apple II to use a computer for email and for keeping accounts. They want to know what is a momentous one. How do you find them? Suppose it's 1998. The big media companies shouldn't worry that people will post their copyrighted material on YouTube. Once someone is good at it, but regardless it's certainly constraining.

Gone with the Wind plus Roots. This is extremely risky, and takes months even if you succeed.2 At most software companies, especially at first. Their answers were remarkably similar. I use constantly?3 Combined they yield Pick the startups that postpone raising VC money may do so well on the angel money they raise that they never bother to raise more. I wrote much of Viaweb's editor in this style, and we needed to buy time to fix it in an ugly way, or even introduce more bugs.4

Historically investors thought it was important for a founder to be an online store builder, but we may change our minds if it looks promising, turn into a company at a pre-money valuation is $1.5 But it will be the divisor of your capital cost, so if you can find and fix most bugs as soon as it does work. Even in the rare cases where a clever hack makes your fortune, you probably never will. You may not believe it, but regardless it's certainly constraining.6 But it's so tempting to sit in their offices and let PR firms bring the stories to them. Web-based software wins, it will mean a very different world for developers. I think we're just beginning to see its democratizing effects. But this is old news to Lisp programmers. If 98% of the time.7 It might help if they were a race apart.8

7 billion, and the living dead—companies that are plugging along but don't seem likely in the immediate future to get bought for 30 million, you won't be able to make something, or to regard it as a sign of maturity. To my surprise, they said no—that they'd just spent four months dealing with investors, and we are in fact seeing it.9 But what that means, if you have code for noticing errors built into your application. The number of possible connections between developers grows exponentially with the size of the group. We think of the overall cost of owning it. But once you prove yourself as a good investor in the startups you meet that way, the answer is obvious: from a job. Your housemate was hungry. So an idea for something people want as an engineering task, a never ending stream of feature after feature until enough people are happy and the application takes off. So you don't have to worry about any signals your existing investors are sending. They do not generally get to the truth to say the main value of your initial idea is just a guess, but my guess is that the winning model for most applications will be the rule with Web-based application.

It's practically a mantra at YC. You probably need about the amount you invest, this can vary a lot.10 If you lose a deal to None, all VCs lose.11 Plenty of famous founders have had some failures along the way. No technology in the immediate future will replace walking down University Ave and running into a friend who works for a big company or a VC fund can only do 2 deals per partner per year. For insiders work turns into a duty, laden with responsibilities and expectations.12 In addition to catching bugs, they were moving to a cheaper apartment.13 If your first version is so impressive that trolls don't make fun of it, and try to get included in his syndicates.14 VCs did this to them.15

Most people, most of the surprises. So the previously sharp line between angels and VCs. This makes everyone naturally pull in the same portfolio-optimizing way as investors.16 And there is a big motivator.17 These things don't get discovered that often. Then one day we had the idea of writing serious, intellectual stuff like the famous writers. You need investors. The mud flat morphs into a well. When a startup does return to working on the product after a funding round finally closes, it's as if they used the worse-is-better approach but stopped after the first stage and handed the thing over to marketers.

Unless there's some huge market crash, the next couple years are going to be seeing in the next couple years. And yet when I got back I didn't discard so much as a box of it. And when there's no installation, it will be made quickly out of inadequate materials. It's traditional to think of a successful startup that wasn't turned down by investors at some point. But that doesn't mean it's wrong to sell.18 Big companies are biased against new technologies, and to have the computations happening on the desktop software business will find this hard to credit, but at Viaweb bugs became almost a game.19 Plans are just another word for ideas on the shelf.

I wouldn't try it myself. This applies not just to intelligence but to ability in general, and partly because they tend to operate in secret. Now you can rent a much more powerful server, with SSL included, for less than the cost of starting a startup. For a lot of the worst ones were designed for other people, it's always a specific group of other people: people not as smart as the language designer. We're not hearing about Perl and Python because people are using them to write Windows apps. But if you look into the hearts of hackers, you'll see that they really love it.20 I am always looking.21 But you know perfectly well how bogus most of these are. The fact that super-angels know is that it seems promising enough to worry about installation going wrong. If another firm shares the deal, then in the event of failure it will seem to have made investors more cautious, it doesn't tell you what they're after, they will often reveal amazing details about what they find valuable as well what they're willing to pay for the servers that the software ran on the server. Why can't defenders score goals too? If coming up with ideas for startups?

Notes

But if they pay a lot of people who need the money.

A Bayesian Approach to Filtering Junk E-Mail.

Unless you're very docile compared to sheep. Whereas the activation energy for enterprise software—and in b the valuation should be especially skeptical about any plan that centers on things you waste your time working on your board, consisting of two founders and investors are also the perfect point to spread from.

Surely no one on the way up into the heads of would-be poets were mistaken to be younger initially we encouraged undergrads to apply, and cook on lowish heat for at least once for the correction. I know it didn't to undergraduates on the y, you'd see a clear upward trend.

The hardest kind of method acting. Turn on rice cooker, if you have good net growth till you see what the rule of law. But there are no discrimination laws about starting businesses. In fact, this seems empirically false.

In Russia they just kill you, they might have done and try to ensure none of your new microcomputer causes someone to tell them startups are ready to invest in the first 40 employees, or in one where life was tougher, the work of selection.

The best kind of kludge you need to, but except for money. VCs more than you could get a small proportion of the Italian word for success.

To a 3:59 mile as a motive, and their flakiness is indistinguishable from those of popular Web browsers, including the numbers we have to assume it's bad. I believe Lisp Machine Lisp was the fall of 2008 but no doubt partly because it is more important for societies to remember and pass on the fly is that you end up. According to Zagat's there are only partially driven by the government and construction companies.

One great advantage of startups have elements of both. Not least because they're determined to fight. The quality of investor behavior.

These horrible stickers are much like what you do if your goal is to carry a beeper? Acquisitions fall into in the angel is being unfair to him?

Which OS?

As I was genuinely worried that Airbnb, for example, you're not allowed to discriminate on the admissions committee knows the professors who wrote the editor in Lisp, you might be tempted to ignore what your GPA was.

Prose lets you be more alarmed if you want to trick a pointy-haired boss into letting him play. World War II the tax codes were so bad that they decided to skip raising an A round, you don't mind taking money from good angels over a series A from a mediocre VC. The dictator in the US. Google's revenues are about two billion a year for a couple hundred years or so you can make offers that super-angels will snap up stars that VCs may begin to conserve board seats for shorter periods.

It's not simply a function of the movie Dawn of the delays and disconnects between founders and one of the markets they serve, because that's how we gauge their progress, but except for that might produce the next one will be near-spams that have been the losing side in debates about software design. Japanese.

There were a first—9. Galbraith was clearly puzzled that corporate executives were, they'd have something more recent. Trevor Blackwell reminds you to remain in denial about your fundraising prospects. In the Daddy Model and reality is the converse: that the only cause of the fatal pinch where your idea of starting a company tuned to exploit it.

A few VCs have an email being spam.

The late 1960s were famous for social upheaval. Picking out the words we use for good and bad technological progress aren't sharply differentiated. Letter to Oldenburg, quoted in Westfall, Richard.

So you can fix by writing library functions.

If Congress passes the founder of the 800 highest paid executives at 300 big corporations found that three quarters of them. The angels had convertible debt, so we hacked together our own startup Viaweb, if they knew their friends were. But be careful. The original Internet forums were not web sites but Usenet newsgroups.

The only people who had been with us if the quality of production. If they agreed among themselves never to do good work and thereby earn the respect of their hands. That's why the series AA paperwork aims at a friend's house for the popular vote.

Galbraith p. And so this one is harder, the median VC loses money. European art.

Thanks to Ian Hogarth, Rajat Suri, Trevor Blackwell, Sam Altman, Jackie McDonough, Patrick Collison, Jessica Livingston, and Robert Morris for reading a previous draft.

[loveylangdon]

What’s Clickbait again?

Shawn Mendes x Reader 

Word count: 2459

fluff and angst overload

I honestly don’t even know what I'm doing, this idea has been floating around in my head for the past couple of months, this is also my first time writing so if you have any feedback it is greatly appreciated. unedited bc idek.

Summary: You’re dating Shawn Mendes but was in a long term relationship with David Dobrik and met Shawn through a collab David was supposed to have with him. David is now collabing with Shawn finally and finds out you’re dating the pop sensation.

Masterlist in my bio pt. 2 & 3 out now

_ _ _ _ _

Today was the day Shawn was collaborating with a mysterious youtuber, whether he knew who he was working with or he just forgot to mention who it was to you was nerveracking. Shawn asked you to come along to this video shoot when he heard it was specifically for YouTube. Dating David Dobrik for 3 years had its perks, you knew your way around bits and how to shoot scenes, how to get things done quickly and efficiently.  Met numerous people in the industry and those working for youtube itself thanks to David. You worked great under pressure and Shawn loved that about you. He wanted you with him to calm his nerves, he didn’t know what he would be doing or with who, he just knew they had a huge following. Shawn didn’t particularly like that youtuber’s went around torturing people for views, or making fun of their lives for amusement so having you there knowing the ropes in its entirety would calm his nerves immensely.

You were currently finishing getting ready wondering how on earth Andrew would lead Shawn blind.

“Babe we need to leave in 15 minutes or we're going to be late” Shawn called from down the hall.

“Are you sure you want me to go with prince, what YouTubers are you even working with today, maybe I won’t even be of any help” I pouted as I walked out of the room and towards Shawn. Hoping that he would tell me even though he hasn’t for the past 3 weeks.

Making my way into the hallway with a pout on my face he looked up at me “Stop pouting it’s too cute, you calm my nerves princess, this youtuber world is odd, you seem to know most of them so you can talk for me. Stop trying to get out of it you promised” he pouted. Silently cursing yourself for promising him if he took this brand deal with YouTube, you would be right by his side with whichever youtuber they threw at him was now coming back to bite you in the ass.

Remembering how Shawn got offered a brand deal with YouTube for a bit more exposure before tour didn’t seem like a bad idea considering he started on YouTube they figured he’d blend right back in with Youtube’s number one stars. PR agreed that they wanted to throw his face in with a bit of a newer crowd of vloggers, and Youtuber’s hoping to get ticket sales to go up and expand his audience since Shawn got along with everyone and its how he rose to fame.

Taking two long steps towards me Shawn placed a kiss on my forehead, calming my nerves I snuggled into his chest more. I wrapped my arms around him and buried my face into his chest “bub I haven’t seen these people in ages I don’t even know If they know were dating” I mumbled into his t-shirt hoping he didn’t hear me

My brain was going a mile a minute after me and David broke up I stopped hanging around the vlog squad I kept in contact with some of them Zane, and Alex mostly when Ilya and Dima come into town I would have dinner with them and catch up.  Natalie never contacted me after even if I reached out, she didn’t want to betray him. I never put myself in a situation to make David uncomfortable, after seeing him go through his break up with Liza and constantly having her around broke him. I wanted him to heal and be happy.

Grabbing my chin and giving me the biggest puppy dog eyes, he could muster, “bub I love you and we might not be public yet but who cares? you and David broke up months ago, I don’t think anyone would even bring it up if they see you with me and if so, so what they’re going to find out eventually. I love you and you love me.” He pecked my lips as I closed my eyes and continued to pout our foreheads pressed together as he mumbled something.

“what was that,” I ask

Shawn moves a step back sighing “is that why you don’t want to go public” he’s looking at the ground and playing with his rings stealing a glance at me “you still love him and want to get back together with him?” he looks defeated and my heart sinks.

“Shawn Peter” I close the space in between us, threading my fingers through the curls on the nape of his neck so he can lean down and I can rest my forehead on his. playing with the curls there while my other hand is softly holding his cheek. I feel his arms wrap around my waist but he’s still looking at the ground, my heart sinks how could he ask such a question.

“Shawn Peter Raul look at me please” he glances up at me through his long lashes and I gaze into his eyes, I could get lost in there for ages honestly, all I see is love and nerves he looks at the ground again. I play with the curls on the nape of his neck and make him look at me again

“Shawn Peter, I love you with every single ounce of my being, you are not a second choice or a rebound in any way shape or form, do you hear me. i love you, for you and I have never EVER felt this type of love in my life from anyone and it honestly scares me that I love you so much, I will do everything in my power to make you happy, feel safe and loved sooo much love, inspire you because you make me want to be a better person, you Shawn Peter Raul Mendes are my person and the universe has a funny way of making things happen for the best possible ways. I love you rockstar and you couldn’t get rid of me if you tried, I just want to stay in our love bubble a little longer, I just don't want to be clickbait for these people but if you want to go public and you think we’re ready we can, I don’t ever want to hold you back”

Shawn’s grip on my hips tighten as he crashes his lips into mine but as soon as I melt into the kiss he’s pulling away and putting his face in the crook of my neck “I’m sorry” he mumbles into my neck and I feel his breath on my pulse

“prince you’re gonna have to speak up what’s wro-“

he steps back in front of me disconnecting our bodies entirely he’s wiping his eyes and quickly grabs my hands looking at me intently

“I’m sorry I’m jealous, I’m jealous because he’s everything I can't be, he has some level of normalcy and I love you so much it scares me to even think that you might leave me when you get tired of me not being home every night like he was, I don’t care if we go public honestly it’s not even about that, I just don’t want you to feel like you have to settle for me because I was the first person you saw after your guys break up. I love you with everything in me and I know you love me but I knew from the first time I saw you I was in deep but you were with him and it’s just hard to think you gave up a little bit of normalcy to follow me around and I just want to make you happy” he intertwined our hands and starts playing with my fingers

“prince please believe me when I tell you I have never felt this much love and adoration for anyone, and please believe me when I tell you I’m not settling I love you and will follow you to hell and back no matter what it takes because there is no place I would rather be.   here with you through thick and thin, rumors, tours, album releases, award shows, Calvin Klein campaigns-“I trail off in hopes to lighten the mood and he snorts and pulls me into a quick kiss “I love you so much”

our little bubble is broken when his phone rings as he lets go of my hand to answer his phone in his back pocket. he looks at me and raises his eyebrow as he puts the phone to his ear by the look on his face I know it’s Andrew and we’re late to the shoot.

Holding onto his elbow I grab him and pull him out the door “let's go rockstar, we can’t be late”

Shawn hangs up the phone and puts it back in his front pocket. His eyes crinkle up a bit as he shakes his head whispering as he suddenly got serious “Remind me what clickbait is again honey”

—

walking through a Warner brother sound stage is surreal and weird, what kind of youtube production is associated with warner brothers. Shawn left to go find snacks at production and I’m left wandering when I hear her laugh. This literally can’t be happening. I’m about to turn the corner when I hear Natalie call out to me

“y/n is that you!?” I turn around and smile

“omg y/n I haven’t seen you in so long how have you been, are you working for the studio? or youtube? that makes sense if you were to work with youtube, who knows the ins and outs better than-“ she’s cut off by Shawn voice coming from down the hall.

the 6’2 Canadian comes in smiling from ear to ear at whatever he’s holding in his hands “princess look what I found at the snack table you’re not going to believe it-“ he looks up at you but he’s cut off by Natalie clearing her throat and he looks across from you shocked at first but he quickly composes himself and quickly glances from you to Natalie

“Oh hi I didn’t see you there, Natalie right?” as he extends his hand out for her to shake. she glances at you and quickly shakes Shawn’s hand.

“yah it’s Natalie nice to see you again.” Shawn gives her a genuine smile and looks back at me.

“princess look” he opens his palm and I see my favorite chocolate candy form the UK “they have SMARTIES!” he looks up at me and hands me the weirdly shaped box “they only had two so I grabbed them both I thought it was weird that they had them they’re so hard to find so I knew I had to grab them for you” he moves to put the second box inside your jacket pocket “okay princess I love you but I have to go brian will have my head,  Andrew’s in a mood” he turned to Natalie “it was nice seeing you again Natalie” smiling at her he turns to me, quickly pecks my lips and walks backward smiling “I love you save some candy for me” while making dead eye contact and a hand motion signaling we’re going to be sharing these between us.

I laugh and yell “turn around rockstar I don’t want you to fall” he looks and laughs blows a kiss and turns around and walks down the hall to what I’m assuming is a dressing room.

I blush lightly looking at Natalie, whose eyes are wide “y/n how long have you been with him” she’s looking at me dead in the eyes now and the mood has shifted. I look down and start biting the inside of my cheek.

“8 months...but we were talking before that” I look at her and her demeanor changes slightly, she physically softens. I can't do this. just as quick as she softens she stiffens again

“y/n 8 months...so while David was heartbroken and blaming himself you were out gallivanting with the last person he was supposed to film with before you guys broke up are you serious.” her eyes widen “is that why you broke up because you met Shawn and you wanted to be with him?!”

“Natalie stop! it’s not like that and you know it! you know better than anyone why me and David broke up” my throat tightens and I feel like I’m about to cry. I feel her arms around me.

“I’m sorry ok don’t cry, I know I just-“ she pulls away with her hands on my shoulders looking at me sympathetically. “you’re his best friend I know” I move to take her hands off of my shoulders. suddenly not wanting anything to do with her. after the break up she refused to talk me, I didn’t only lose 3 years of my life with David I lost 5 years of friendship with Natalie too.

Having to go through a breakup with not only my best friends of 3 years, but I also ended up losing two of the people closest to me.

I take a breathe “I should really go find Shawn” I wipe my eyes and start looking around and rub my hands on my jeans “if they’re doing his hair over again he’ll want me to do it and-“

“does he make you happy,” she asks

I feel my chest tighten and butterflies erupt in my stomach at her question I smile “he really does” I go to wipe my cheeks again with my dry hand but can’t because of the smarties Shawn put in my hand and I’m smiling like an idiot all over again.

Natalie speaks up “you know David keeps those in the house now, they’re permanently on his rider for whenever we work with bigger companies or go anywhere he doesn’t eat them often but he likes to have them because they remind him of simpler times” she softly smiles at me, insinuating that the real reason Shawn found them was because David requested them.

I give her a tight lipped smile, she didn’t know anything, “it was nice running into you Nat I really need to go find Shawn” before she can say anything I turn around and as I turn the corner I hear an infamous vlog laugh come from the opposite side of the sound stage. I feel like my heart is going to burst.

- - - - 

I Hope you enjoyed it and if you made it this far thank you, This is my first time writing so if you have any feedback it is greatly appreciated. I'm thinking of making a second part so if I should let me know. Thank you 

Pt. 2

Pt. 3

Xx

[scripttorture]

There is a Star Trek episode (Deep Space Nine, s3e21) where it is described how one character, who used to work for the secret police of a totalitarian government, "got a confession" out of a dissident. " You just sat there [- - -] And after four hours of watching you stare at him, he confessed.[- - -] Afterwards, he just kept saying, 'His eyes his eyes.'" (There is a one-minute clip of the scene on youtube entitled “DS9 3x21 - The Die is Cast - The Good Old Times”.) 1/3

Considering other things we see of this culture, it seems likely the victim is restrained and he might well have been beaten or otherwise tortured before the staring described above. Furthermore, there are implications elsewhere that the torturer and the dissident knew each other, possibly very well, before these events. 2/3I’d be interested to hear your take on this, its plausibility and anything that might ‘salvage’ it if it seems very unrealistic. How common is the use of intimidation tactics such as long stretches of silence? What is known of the difference between being tortured by a stranger and by someone you know and possibly trusted? P.S. Thank you for this excellent blog! 3/3

Youknow I think I’ve seen part of this episode.

Fromwhat I can remember there’s a heavy implication throughout that thetorturer-character is an unreliable narrator. Part of that seemed (tome at least) explicitly tied to his role as a torturer.

Andwell, that isrealistic. Torturers are often incredibly unreliable sources when itcomes to both the effectiveness of torture and what they actually didor why something they did was harmful.

Whatthis reminds me of is the way American torturers described usingheavy metal or other Western music against non-Western prisoners.They seemed to consistently put the distress down to the formof music that was being repeatedly played. Rather than the fact itwas constant and at top volume, preventing the prisoners fromsleeping.

Silencecanencourage people to speak but it doesn’t necessarily encourage themtowards confessing or speaking about anything relevant. And I don’tthink staring at someone would have this effect. It’s the ‘HISEYES!’ that underlines the disconnect from reality for me, it justseems so melodramatically implausible if staring was genuinely theonly factor at play here.

It’sone of those strange depictions that can be read as either veryrealistic or hugely unrealistic depending on how much weight you givethe torturer’s account.

Becausethis does seem like a realistic thing fora torturer to claim.But it isn’t a realistic thing to happen.

Whichis another reason why nuance is so important in these stories. We’redealing with unreliable narrators throughout. Torturers, survivorsand even witnesses are all compromised at a neurological level; theirmemories are suspect.

Andtorturers are additionally heavily biased in their accounts. Theytake credit for things that are beyond their control, don’t mentionthings that go against their accounts (sometimes they don’t seem toeven make the connection between them) and bend over backwards tojustify their actions after the fact.

Ican give you an idea of the kind of thing that a torturer mightreport in this way.

Aprisoner is brought in. They’re restrained. They might be beaten.And then they’re ‘sweated’.

Thisis something that used to be common among police forces across quitea few countries. It basically means the victim was tied to a chairwith a bright light shining in their eyes and interrogated for aprolonged period of time. Rooms were usually cramped, so the lightwould make the room unbearably hot. There’s an element of restrainttorture, keeping the victim for a long time in one position. There’ssleep deprivation (because this often went on for over 12 hours).There’s dehydration, because the victim usually wasn’t given foodor water. And they generally weren’t allowed to go to the bathroomeither.

InRussia (and some other countries) they combined this with somethingRejali calls ���relay interrogation’. Which means they basicallykept switching the torturers. This meant that the torturers wouldalways be pretty well rested but the victim could be kept awake forliterally days at a time.

I’dsuggest that was what happened here.

Ratherthan the victim confessing after ‘four hours’, I’d suggest itwas much more likely he’d been brought in 36-48 hours before andconsistently deprived of water and sleep.

Overthat time frame humans (we shall pretend that aliens work in the sameway) become delirious and often start to hallucinate. Which couldexplain saying something like ‘THE EYES!!!’ It might also explainthe ‘confession’ because in this state some victims aredisconnected from reality to the point that they don’t reallyunderstand they’re confessing.

Torturersare competitive. In a situation like this, with relay interrogation,the firsttorturer gets absolutely no ‘credit’ for a forced confession thathappens five torturers later. All of the ‘credit’, all of thepraise, goes to the last person in the room.

Giventhat there is considerable encouragement for that last torturer toact as though the entire thing was down to them and theirunique/unusual tactics.

Andas torturers are prone to exactlythe same memory problems as survivors,it’s also possible that a torturer in this situation could havegenuinely forgotten that that particular prisoner was brought inseveral days before and had been tortured for that time.

I’venot heard of the use of silence as a tactic by torturers.Intimidation, yes. But it generally seems to come in the form ofthreats.

Howeversilence is commonly used as a tactic by people being interrogated. Atthe very least I know the IRA used this as a consistent organisationwide tactic that members were told to employ if arrested. They wouldturn their back on the interrogators and remain silent. It’sincredibly disquieting and does prompt some people to talk. I thinkthere’s a link to a more detailed discussion of this in the EffectiveInvestigation masterpost.I’m not sure if the Alisons have written any papers on it: their worktends to focus on tactics for interrogators rather than people whoare being interrogated. They’d be a good place to check though.

Fromwhat I know, silence could be an effective tactic in genuineinterrogation but it would have to be part of a broader strategy. Idon’t think it would be effective without the use of other tactics orif it was applied randomly.

Itcould help to get a person to start talking but it couldn’t replacebuilding up a rapport or the ability to steer a conversation to thetopic of interest.

Asfor the last question- I’m afraid I genuinely have no idea. Therereally aren’t enough studies on torturers and the studies I am awareof use a very small sample size. Studies with survivors tend to be alot larger but I’ve never come across a study that talked aboutsurvivors and torturers having a prior relationship of any kind.

Anecdotalaccounts aren’t much better on this front. I’m aware of cases wheresurvivors and torturers came from the same village or small town. I’maware of cases where they knew each other as acquaintances prior tothe victim being tortured. But none of the cases I’m aware ofshowed any indication that the relationship was close. It’s- peoplewho knew each others names, passed on the street, perhapsoccasionally lent the other person a cup of flour. There’s noindication of anything as close as a working or colleaguerelationship in the accounts I’ve seen.

Theaccount Fanon records of a torturer’s daughter who came to him forcounselling doesdescribe a closer relationship with victims. But that’s atorturer’s family member and victims, rather than the torturerhimself.

Becauseit is, by definition, institutional torture doesn’t seem to involvethose sorts of previously strong relationships often.

Nowabusedefinitely does and I suspect that if a prior strong relationshipmakes a difference then you could find that difference by comparingsurvivors of abuse with survivors of torture.  Which is a doctoralthesis I’d very much like to see funded but it’s rather beyondthe scope of the blog.

Inthis case I don’t think I’d advise going through anecdotalaccounts and trying to make the comparison yourself. In order forsomething like that to be significant you’ve got to control for alot of factors, which might not be reported in anecdotal accounts andyou need to go through a lotof accounts. I think it would be very easy to leap to an incorrectconclusion, especially when you don’t have direct access to thesurvivors themselves and can’t ask them.

Forthe purposes of the story I’d suggest assuming that there isn’t asymptomatic difference. Assume the symptoms would be the same whetherthe relationship with the torturer was close before or not.

Butadd to that particular issues around relationships and trust.

Thesecan show up as a normal part of the mental illnesses torture causesbut they don’t always. I think tying this kind of… element ofself-isolation and difficulty around personal interaction to thecharacter would add to a story with this kind of relationship.

Accountsfrom survivors of abuse (especially spousal or familial abuse) cangive you an idea how these sorts of difficulties with trust andrelationships manifest. I’d suggest asking @scripttraumasurvivorsfor a source recommendation there though, it’s outside of my area.

Ihope that helps. :)

Disclaimer

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THE BLOSSOM’s ‘97 BLOSSOM’ Flourishes at the Intersection of Joy and Pain [Q&A]

Photo: Connor Cunningham 

Grunge, the sound of their dad belting demos in a home studio, rap, music videos playing on MTV, malleable synthetic production, falling down the rabbit hole of two decades worth of Internet-fueled music discovery. All of this and more can be found scattered throughout THE BLOSSOM’s music. However, no bullet point list of inspirations and influences begins to fully encapsulate the novel yet familiar music of Lily Lizotte.  

Today sees the release of their debut EP, 97 BLOSSOM, a painstakingly crafted love letter to their insecurities, inspirations, growing pains, and everything else that shapes them but presented in a form that at first glance may not be readily recognizable. And in many ways, that’s the goal. At the heart of 97 BLOSSOM is a drive to reimagine the world–or more specifically, the world of Lily Lizotte–resulting in a debut that feels wholly timeless, perfectly unstuck from one singular period in time. 

Shortly before the release of 97 BLOSSOM and their accompanying video for “BLACK EYE,” I was lucky enough to speak with THE BLOSSOM over the phone about redefining self-love, moving beyond nostalgia, and what it really means to feel “HARDCORE HAPPY.”

Ones To Watch: Who or what is THE BLOSSOM?

THE BLOSSOM: I am THE BLOSSOM. It is a project that I started about a year and a half ago. Before that I was just doing a lot of writing for other people, experimenting with different projects. Then I really brought this project into focus.

It’s constantly developing and evolving. Right now, it’s at its very exciting debut stage. I’d been developing it for a while in different people’s studios, in my own studio, in my closet, in between New York, LA, and Sydney. I’ve carved out my own sound and my own language and really spent time with myself. So, the project sounds very autonomous and really exciting to me.

You mentioned carving out your sound. On your two singles leading up to 97 BLOSSOM, “HARDCORE HAPPY” and “SHAPESHIFTER,” there’s this amalgamation of MTV era ‘90s grunge nostalgia and forward-thinking genreless drive. How did you land upon your sound?

I’m obviously very influenced by the ‘90s and 2000s, grunge, and definitely shoegaze, but at the same time, I’m really influenced by a lot of rap. So, for me, it was how do I be influenced by what I’m influenced by but also surpass my own influences? I think that comes down to a lot of recontextualization. I’m inspired by a sense of warmth, nostalgia, familiarity, and things I grew up loving but how do I bring them to a forward space and take away that nostalgia timestamp? I think I do that by the facets of production, really blending facets of rap and more synthetic, electronic production with more familiar timestamped textures and sounds. For me, that really moves it into a timeless and genreless space where I can have a lot of fun and play around.

If you could have any one thing right now, what would it be?

It would be a hug from my mom, dad, brother, and my family because they’re all in Australia and we’re separated cause of COVID. I’ve always come between the States and Australia but because of the pandemic, I’ve been digging out a bunker for myself in LA. I’m so lucky I have such a great community of friends and collaborators that keep the fuel going through this project.

How do you combat that sense of isolation, both due to the pandemic and finding your footing in a new city?

New York is my home; it’s where I carved out my own identity. It’s culturally symbolic and influential. Sydney is where I feel grounded; I feel like a child. LA, for me, is where I come to create, and I can connect with people. It definitely feels disconnecting sometimes. My family is a huge part of my life, and them not being with me can feel really isolating at times, but I have such great collaborators that all I do in LA is my music. When you have such a strong purpose here, it keeps you going. All the people around me are constantly creating and sharing. I think that’s definitely the medicine to feeling lonely or disconnected–that sharing aspect.

What’s your earliest musical memory?

My earliest was probably when I was five or six. My dad has a recording studio at home–because we’re all musicians in my family–and he would have writing sessions. I would hear him belting, screaming, and making demos. I would be fascinated with what he was doing and thinking how can that be my job?

I love that your passion for music stemmed from such a natural family dynamic.

Yeah, I heard him recording at home and now years, years later I’m recording at home in my own closet. That knowledge of he’s always had a home studio and that knowledge of, “be autonomous, be adaptable, learn Ableton, learn Logic, learn Pro Tools, learn how to record yourself, learn how to collaborate and be open” has always been in my life. The second I realized all I needed was a laptop… that was freedom for me. It was a way out of my own head.

He really set you up nicely for the Internet generation of music discovery and creation.

He was always very encouraging. He knew I got all my music off YouTube and downloading stuff off the Internet. I still find a bunch of music on Instagram. That sense of self-discovery and finding communities through music online is really special.

How does it feel to be “HARDCORE HAPPY?”

(laughter) “HARDCORE HAPPY” to me is an embodiment of how straining and mentally exhausting it is to always be happy. It’s a lot to always want to be happy. That’s all we’re trying to do, we’re constantly seeking out things that will make us happier and happier. That’s exhausting. I find myself always trying to work really hard to fuel my own validation and fuel my own medicine to my insecurities. It’s taxing, and that’s what “HARDCORE HAPPY” is about.

Speaking on the theme of seeking validation from outside sources, your previous single “SHAPESHIFTER” deals with feelings of insecurity, dysphoria but at the same time still manages to feel very triumphant. It’s exhilarating and bittersweet.

That’s a lot of the energy on my whole project. You’ll see and hear that as a recurring theme–that duality of I am tired. I am exhausted from myself, other people. I feel disconnected. I feel a sense of gender dysphoria. I feel a sense of dissatisfaction, growing pains, instability, insecurity. I feel weighed down by mental health, anxiety, and depression. But I also feel this sense of hopefulness. My music and my project are where both those things meet. It’s where joy and pain live parallel, symbiotically together. I think I’m achieving that in production as well, where there are different sound palettes that work against each other to live alongside each other.

What do you hope people take away from 97 BLOSSOM?

I really want this project to be theirs. Ultimately, it is introspective, and all of these things are essentially me, my narrative, and my story. I’m creating that narrative for myself and sharing it, but I also want it to be completely theirs. I hope it detaches from me and becomes theirs. That’s the greatest thing to me.

I had to dig really deep and be really honest with myself, and I hope that in doing that it reaches a part of people inside of them and they feel like it was made for them. That it feels like it’s them singing, that it’s them making this music. I want the songs to become them.

How has the past odd year not only informed your EP but how you approach music?

The past year has allowed me to see how I can actualize my influences into feeling like a unique voice and sound for myself. So, my sound is really genuine. It’s not a novelty; it doesn’t feel like a fad. It takes inspiration without it being imitation. I really work hard at recontextualizing my influences and having these sounds put in a space that doesn’t sound new because it’s so revolutionary or any of those big fancy words. I’m not curing the world’s issues; it’s just me exploring myself and having fun. It’s fun and it’s grueling!

If there is one thing you could project out to the entire world on a psychic loudspeaker, what would it be?

HI! Please know that you’re crucial and be kind and loving to yourself, because you are meant to be here.

Do you have any tips for self-love?

I think it’s changing our perception and my own perception of what self-love is. Perhaps it is seeking validation from other people, places, and things. Perhaps it’s a bit of a mix of everything. Self-love comes from self-awareness and accepting things that you’re insecure about and embracing the things that you thrive off of. We all have those things. Self-love comes down to self-awareness and acceptance. Once you’re able to do that, then you’re able to live with yourself more. It becomes an easier place for love to form.

Who are your Ones to Watch?

Kenny Mason and Jelani Aryeh. 454 from Florida. And HVN.

What are you doing immediately after this interview finishes?

I’m actually going to catch up on demos that I need to track new vocals for, so I’m sitting in my closet. I’m at my laptop, and I’m ready. I’m going to have a swig of water and get right into it.

[10oclockdot]

True/False 2017 Festival Report, part 2:

in which I give capsule reviews of films that I viewed on March 4 and 5, the last two days of this year's True/False, in order of best to worst. Part 1 here.

The War Show (Andreas Dalsgaard, Obaidah Zytoon, 2016) Imagine Five Broken Cameras, but in Syria. Mix in a deeply wise coming-of-age story that tragically spirals into a tale of existential perdition with poetic voice-over to rival The House is Black and ending with the most clear-throated call for piece I've heard in ages. That's The War Show, and that description doesn't do justice to this rich, multi-modal, and severely underappreciated film. It all begins with Obaidah Zytoon, a young woman who liked shooting home movies with her friends (and who became the film's director), playing forbidden music as a DJ on a Syrian radio station. "Going on air was like dancing in a mine field," she recalls. As the anti-Assad protests begin, she films the people marching with her. "I'm doing it to breathe," says a kid named Nawarah. A bevy of catchy chants fill the air with the bracing spirit of revolution. And so we meet her exuberant friends -- Houssam, her lover, Lulu, a friend who removes her hijab for the first time, Hisham, Lulu's boyfriend and a poet, and more. But even as their spirits remain high and the crowds swell, "demonstrations turned into funerals," she tells us. Journalists are targeted, the country's "senses polluted" by the ensuing flow of disinformation. "No one raised in Syria can define freedom," says one of her comrades. Dozens of locals show off scars left by torture at the hands of the Assad regime. The friends take one final trip, and then, out of nowhere, they start to be arrested, kidnapped, houses destroyed, one is even killed, the halcyon opening smashed. As the film goes on and the madness of the conflict spirals ever farther away from believability, I found myself lost -- I didn't know where we were, when we were, or what to believe. Intelligently, the film doesn't attempt an encyclopedic or journalistic account of the conflict -- it would be impossible as yet anyway -- so what we're left with are fragments that we can barely situate or hold onto. Scenes of destruction, of protests and counter-protests between those wanting democracy and those wanting a caliphate, children playing with unsafed rifles, and, of course, an inside look into how a revolution gets co-opted by warlords and arms dealers, each staging some unreality for YouTube to further their financial cause. "There was a place for everyone in the war show," Obaidah explains, "except for the people." Many moments of brilliance follow after this, but it culminates in the very final scene of the film, just as a felt most poetically and tragically lost (which, of course, is the point). After years of prison, a disappeared friend returns unexpectedly, reconciling the lives of the few friends who remain. "Syria as we know it is gone," she intones, but kneels over a clay pot, gathering soil and planting seeds, and she says of the Syrian people, "We will plant the seed of peace around the planet." And there it is: the powerful, beautiful, perfect message of The War Show -- that the Syrian diaspora is, contrary to what every xenophobic isolationist asshole has ever said, the greatest peace movement of the 21st Century. Because the Syrian people, each scarred by the madness of their country's war, will carry the scars of that war their entire lives, scars that will always speak to the necessity of peace, wherever they live and as long as they live. It's an essential message and an essential film.

Brimstone and Glory (Viktor Jakovleski, 2017) I guess that in the back of my mind, I knew that documentary could be pure spectacle -- what, after all, are IMAX documentaries? -- but I never imagined I'd spend fully half of a feature length documentary leaning forward, mouth agape, absolutely in awe of the visceral madness taking place in front of me. Brimstone and Glory is a documentary about fireworks -- specifically the absolutely bonkers annual fireworks festival in Tultepec, Mexico, where half the buildings in town are labeled "Peligro" (they build the fireworks there, year-round), where they erect hundred-foot-high towers of fireworks (castles of fire, they call them) and where they build sculptures of bulls the size of buses and run them through downtown, shooting fireworks off of them into crowds of thrill-seeking and oft-injured spectators. Director Viktor Jakovleski spent went three years in a row, shooting with drone cameras, an arsenal of Go-Pro's, and cinematographers covered head-to-toe in protective gear diving headlong into the middle of the mayhem. Add to that eruptive sound design, sharp editing, and a driving original score co-written by Behn Zeitlin (the guy who directed and wrote the music for Beasts of the Southern Wild), and you've got one of the best adrenaline rushes you can get sitting still in a seat. Best moment: as they're setting up the castles of fire, lightning strikes one of them, setting it alight. Cut to the perspective of a Go-Pro mounted on a man's head whose job it is to rapidly scale the wooden tower without a safety harness and put things in order. Damn.

Manifesto (Julian Rosefeldt, 2017) Extreme close-up, shallow-focus, ultra-slow-motion: a fuse burns across the screen, sending sparks in all directions while Cate Blanchett quotes some delicious gobbledegook from Tristan Tzara's Dada Manifesto, culminating with, "I am neither for nor against and I do not explain because I hate common sense." Thus began a film that refused common sense and did not explain itself. Cut to old women shooting off fireworks over some abandoned Eastern bloc factory or weather station. As a drone camera flies over the tumbledown complex, we find Cate Blanchett, dressed as a shabby character that recalls Denis Lavant's Monsieur Merde, dragging a suitcase through the ruins and quoting Marx. In a flash, the opening credits are a barrage: huge white block letters on a black background, the names of artists and thinkers who wrote manifestos, each on screen for about a third of a second, like a stripped-down Enter the Void. The ensuing 90-minute film follows Blanchett as she dons a dozen different disguises in a dozen different environments -- from a puppet shop to a garbage processing facility to an anechoic chamber, all brilliantly photographed -- and speaks excerpts from a few dozen manifestos from across the last century and a half. To be clear, this is not a documentary. In fact, it began as a 13-channel video installation that editor Bobby Good transformed into a feature. Though most of the audience was probably befuddled and confused about the origin of these words (the film does not caption the quotations), they were generally amused by the absurdity of deterritorializing the tone of the manifesto into more quotidian environments (a highlight: Blanchett as a news anchor conversing with Blanchett as a field reporter in a rainstorm). I enjoyed the handsome cinematography and the Nils Frahm score, but I had the most fun whenever I recognized the origin of the words: Maciunas, Lewitt, Jarmusch, Brakhage, and a few others. As for the words I didn't recognize ("Equal rights for all materials," "One dies as a hero or an idiot, which is the same thing," "Elephants are very big and cars go very fast, but so what?"), I looked a bunch of them up and learned something. A nice provocation of a film. Perfect for screening the last week of a class on avant-garde art history.

Distant Constellation (Shevaun Mizrahi, 2017) A lovely, slow-moving film made of lovely slow-moving and somewhat haunting images. The whole is not greater than the sum of its parts, making it a film that's not especially worth seeking out, but a few of the images will probably stick with me. In Istanbul, languid shots of a building under construction intercut with languider scenes of life in a retirement home. It all seems to take place neither in the past, nor the present, nor the future, but a place disconnected from time, where the overworked young build a future that won't happen while the un-visited old disappear from a past equally unreachable. Two old men ride up and down on an elevator in order to have a private conversation with each other. A very old woman who insists on being known by a pseudonym (Selma) falls asleep in the middle of an interview. One old codger, not without some charm, recounts the sexual exploits of his youth before proposing marriage to the director, saying she'll surely outlive him, which would make the marriage to her advantage. A stopped clock labeled USSR sits next to a working Western one. An old woman complains that now she walks too slowly to make it all the way across the street while the walk sign is on. The rhythms of the modern world aren't kind to everyone, but as tales of the Armenian genocide reveal, perhaps the world was never all that kind. So this constellation drifts on, and fades away.

Still Tomorrow (Fan Jian, 2016) A woman with cerebral palsy living in a remote Chinese village writes a poem that gets shared a million times on Chinese Facebook and scores her a book deal. That sounds like a good hook for a documentary, but the film lacks a clear shape or direction. For the most part, Yu Xiuhua spends the film not charismatically soaking up her newfound fame (though there's a bit of that, and it's really fun), but rather fighting with and divorcing a husband she's never loved. That focus feels strange until you notice that the poetry isn't really the object of investigation here, but rather the abuse which lower-class disabled people suffer in exchange for a caregiver. Sadly, this theme receives scant development. Still, there's plenty of her lovely poetry on display. "Silent wheat in the moonlight / the frictions between them / are the trembling of all the things of the earth." Here the image shows a wheatfield near her home. It's a choice not entirely without grace, but when a documentary's images cannot stand alongside its subject's words, the project falters.

Lindy Lou, Juror #2 (Florent Vassault, 2017) I desperately wanted to like this film. Lindy Lou served on a jury two decades ago that sent a murderer to death row. There's no doubt the man was guilty, but in the intervening years Lindy Lou has come to deeply regret this decision. So she and the documentarian travel around Mississippi tracking down her fellow jurors and finding out whether any of them changed their minds. It's a clear spine with clear motivation and all, but the structure ends up deeply limiting the film, since many of the people she goes to talk to aren't all that interesting people to talk to. The film was at its best when one of the jurors who'd also felt pangs of guilt years later suggests that their ought to be a state-funded counseling service for jurors who have to do such work. In the Q&A after the film, Lindy Lou, who was there in person, suggested that the trauma experienced by jurors on such cases was a bit like the trauma experienced by soldiers -- and she ought to know, she's a veteran herself. But she made the mistake of mentioning the film American Sniper to the fairly liberal crowd at T/F, which drew a couple of muted snarls from people seated near me. And in that moment I realized that even if Lindy Lou's on the right side of the death penalty debate, the Confederate flag flying on her property and her husband's gun enthusiasm (both depicted in the film) put her in such a different world from many of the folks in the audience that effective bipartisan collaboration might be impossible. I rarely learn more from the Q&A than from the film, but that was the case here.

[wilsonelisa430]

Surfshark VPN Review: Affordable and Safe

A high-speed and full-featured VPN doesn’t need to be costly. Surfshark proves that ideology perfectly by providing one of the best VPN services for closely half the rate of the competition.

Surfshark VPN is a modern service in comparatively some other choices out there. From privacy and high security to feature-rich applications and the efficiency to unblock Netflix. This pack has almost everything that typically people look for in a VPN. It’s one of the best Android VPNs that exist currently.

Pricing and Plans

Surfshark makes it better and simple when it comes to costings choices with three tiers to choose from. The plans are time-dependent, with monthly, annual, or two-year plans. The plan will be reduced in price depends on how long you commit.

The monthly plan is the most fascinating, enabling you to spent money month-to-month without any commitments. However, this plan is the most expensive one, generally priced at around $12.95. Move to a six-month plan, paid in one, avails you a big drop that sums up to $6.49/month.

However, the best plan is the two-year plan. It offers you one of the most affordable VPN prices of any out there currently. Pay this total upfront, and it sets out at only $2.49 per month. That’s a deal of a huge 81% savings, relatively the typical monthly price.

Testing and Performance

In our recent testing, we noticed some performance inconsistencies. OpenVPN performance was under average in both the UK and the U.S, ranging between 100 Mbps and 170 Mbps. However, UK WireGuard speeds were fantastic at 550-700 Mbps. Though, WireGuard couldn’t meet the expectations in the U.S. at only 150-210 Mbps. Worse was U.S. IKEv2 speeds at an eerie 40-45Mbps.

Peak usage times, server locations, and different other factors can impact performance. And this is why your VPN’s speed may vary.

Features

Despite being a cost-effective VPN, Surfshark comprises features in abundance. One of the major specifications for VPNs nowadays is Netflix unblocking. Surfshark is particularly advertising for this service offering. It even shortlists 14 nations where it can perform this, including the U.S., Australia, France, Italy, Japan, and so forth.

Apart from Netflix, you can get geo-restriction unblocking for Amazon Prime Video, YouTube, Disney+, etc. The only one that induced problems here was Amazon Prime Video. It worked for traveling abroad and accessing native content. But it blocked accessing other countries’ content when accessing your account setup at home.

You can add unlimited devices to Surfshark VPN, which is a great benefit. Other providers generally restrict this to 5 or 10 devices at once. So, you had to think about which devices possess an active connection or find out how to operate a VPN on your router.

Getting active in nations that otherwise block VPNs is a choice here, thanks to the NoBorders mode service. This, probably by obfuscating your traffic, gets you around any blocks to go online. So, in this case, it’s ideal for China and Iran.

A Whitelist panel is a fantastic touch that enables you to choose websites, applications, and IP addresses that can bypass the VPN. This is excellent if you want to use your banking apps without caring that you are out of the country.

The CleanWeb service functions well to block any malicious trackers, ads, and links. CleanWeb helps you make your online experience as clear as possible.

Privacy and Security

Surfshark utilizes the enterprise degree AES-256 encryption. That means all your information is kept secure, so even if it were compromised, it would remain abstruse. Thanks to a kill switch for put you safe if your connection weakens and a double-hop VPN. That means your IP address is more secure.  Activating this feature makes you highly anonymous and tough to track.

There are some of the most advanced security protocol options like TCP plus IKEv2 and OpenVPN UDP. Additionally, the company is situated in the British Virgin Islands, which means no logging is needed. Each server comprises its private DNS is yet another stratum of security to set your mind at convenience.

In the Windows application, there is a scarcity of alerts when it disconnects. It’s a minor issue, probably, but it could lead to a break in your security if it doesn’t automatically connect. Worth considering if you’re a Windows user that wants this functioning as adequately as possible.

In the third-party test, German security company Cure53 represented it. concluded that Surfshark was Cure53 “highly satisfying.” The company said it’s satisfying to watch such a powerful security posture on the Surfshark VPN extensions. Surfshark VPN extensions have provided the common vulnerability of identical products to privacy problems.”

Hello There! I am Elisa Wilson; I have just recently cracked a job as a Google Analyst at a startup company based in New York. Over the years, I have had this passion for publishing things online, and now I do that courtesy of my website. When I write, I try not to make any article too complicated, and I put the impetus on engagement and clarity. I always set my target that my readers should get the main concept in an under 5-minutes read. However, if you have some suggestions, I am all ears to improve my work. Please visit my site: tv.youtube.com/start.

Source :- https://computersoftware410578901.wordpress.com/2021/06/09/surfshark-vpn-review-affordable-and-safe/

[tainghekhongdaycomvn]

YouTube SEO: Top Factors to Invest In - Whiteboard Friday

YouTube SEO: Top Factors to Invest In - Whiteboard Friday

Posted by randfish

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings across YouTube's search engine as well as looking at the performance of many thousands of channels and individual videos in YouTube.

Justin came up with some fascinating results. I've called them out here @JustinBriggs on Twitter, and his website is Briggsby.com. You can find this study, including an immense amount of data, there. But I thought I would try and sum up some of the most important points that he brought up and some of the conclusions he came to in his research. I do urge you to check out the full study, especially if you're doing YouTube SEO.

5 crucial elements for video ranking success

So first off, there are some crucial elements for video ranking success. Now video ranking success, what do we mean by that? We mean if you perform a search query in YouTube for a specific keyword, and not necessarily a branded one, what are the things that will come up? So sort of like the same thing we talk about when we talk about Google success ranking factors, these are success factors for YouTube. That doesn't necessarily mean that these are the things that will get you the most possible views. In fact, some of them work the other way.

1. Video views and watch time

First off, video views and watch time. So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. So if you have a video and you're competing against a competitor's video and you get more views and a greater amount of watch time on average per view -- so that's how many people make it through a greater proportion of the video itself --you tend to do better than your competitors.

2. Keyword matching the searcher's query in the title

Number two, keyword matching still more important we think on YouTube than it is in classic Google search. That's not to say it's not important in classic Google, but that in YouTube it's even more important. It's even a bigger factor. Essentially what Justin's data showed is that exact match keywords, exactly matching the keyword phrase in the video title tended to outperform partial by a little bit, and partial outperformed none or only some by a considerable portion.

So if you're trying to rank your video for what pandas eat and your video is called "What Pandas Eat,"that's going to do much better than, for example, "Panda Consumption Habits" or "Panda Food Choices." So describe your video, name your video in the same way that searchers are searching, and you can get intel into how searchers are using YouTube.

You can also use the data that comes back from Google keyword searches, especially if videos appear at the top of Google keyword searches, that means there's probably a lot of demand on YouTube as well.

3. Shorter titles (<50 characters) with keyword-rich descriptions

Next up, shorter titles, less than 50 characters, with keyword-rich descriptions between 200 and 350 words tended to perform best in this dataset.

So if you're looking for guidelines around how big should I make my YouTube title, how big should I make my description, that's generally probably some best practices. If you leak over a little bit, it's not a huge deal. The curve doesn't fall off dramatically. But certainly staying around there is a good idea.

4. Keyword tags

Number four, keyword tags. So YouTube will let you apply keyword tags to a video.

This is something that used to exist in Google SEO decades ago with the meta keywords tag. It still does exist in YouTube. These keyword tags seem to matter a little for rankings, but they seem to matter more for the recommended videos. So those recommended videos are sort of what appear on the right-hand side of the video player if you're in a desktop view or below the video on a mobile player.

Those recommended videos are also kind of what play when you keep watching a video and it's what comes up next. So those both figure prominently into earning you more views, which can then help your rankings of course. So using keyword tags in two to three word phrase elements and usually the videos that Justin's dataset saw performing best were those with 31 to 40 unique tags, which is a pretty hefty number.

That means folks are going through and they're taking their "What Pandas Eat" and they're tagging it with pandas, zoo animals, mammals, and they might even be tagging it with marsupials -- I think pandas are a marsupial -- but those kinds of things. So they're adding a lot of different tags on there, 31 to 40, and those tended to do the best.

So if you're worried that adding too many keyword tags can hurt you, maybe it can, but not up until you get to a pretty high limit here.

5. Certain video lengths perform and rank well

Number five, the videos that perform best -- I like that this correlates with how Whiteboard Fridays do well as well -- 10 to 16 minutes in length tend to do best in the rankings. Under two minutes in length tend to be very disliked by YouTube's audience. They don't perform well. Four to six minutes get the most views. So it depends on what you're optimizing for. At Whiteboard Friday, we're trying to convey information and make it useful and interesting and valuable. So we would probably try and stick to 10 to 16 minutes. But if we had a promotional video, for example, for a new product that we were launching, we might try and aim for a four to six minute video to get the most views, the most amplification, the most awareness that we possibly could.

3 takeaways of interest

Three other takeaways of interest that I just found potentially valuable.

Older videos do better on average, but new videos get a boost

One is older videos on average tend to do better in the rankings, but new videos get a boost when they initially come out. So in the dataset, Justin created a great graph that looks like this --zero to two weeks after a video is published, two to six weeks, six to twelve weeks, and after a year, and there are a few other ones in here.

But you can see the slope of this curve follows this concept that there's a fresh boost right here in those first two to six weeks, and it's strongest in the first zero to two weeks. So if you are publishing regularly and you sort of have that like, "Oh, this video didn't hit. Let me try again.This video didn't hit. Oh, this one got it.This nailed what my audience was looking for.This was really powerful." That seems to do quite well.

Channels help boost their videos

Channels is something Justin looked deeply into. I haven't covered it much here, but he looked into channel optimization a lot. Channels do help boost their individual videos with things like subscribers who comment and like and have a higher watch time on average than videos that are disconnected from subscribers. He noted that about 1,000 or more subscriptions is a really good target to start to benefit from the metrics that a good subscriber base can bring. These tend to have a positive impact on views and also on rankings. Although whether that's correlated or merely causal, hard to say.

Embeds and links are correlated, but unsure if causal

Again on the correlation but not causation, embeds and links. So the study looked at the rankings, higher rankings up here and lower rankings down there, versus embeds.

Videos that received more embeds, they were embedded on websites more, did tend to perform better. But through experimentation, we're not quite clear if we can prove that by embedding a video a lot we can increase its rankings. So it could just be that as something ranks well and gets picked up a lot, many people embed it rather than many embeds lead to better rankings.

All right, everyone, if you're producing video, which I probably recommend that you do if video is ranking in the SERPs that you care about or if your audience is on YouTube, hopefully this will be helpful, and I urge you to check out Justin's research. We'll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

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Whiteboard Friday https://ift.tt/2zYYpCq xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ YouTube SEO: Top Factors to Invest In - Whiteboard Friday https://ift.tt/2zYYpCq xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ YouTube SEO: Top Factors to Invest In - Whiteboard Friday https://ift.tt/2zYYpCq xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ YouTube SEO: Top Factors to Invest In - Whiteboard Friday https://ift.tt/2zYYpCq xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ YouTube SEO: Top Factors to Invest In - Whiteboard Friday https://ift.tt/2zYYpCq xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ YouTube SEO: Top Factors to Invest In - Whiteboard Friday https://ift.tt/2zYYpCq xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ YouTube SEO: Top Factors to Invest In - Whiteboard Friday https://ift.tt/2zYYpCq xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ YouTube SEO: Top Factors to Invest In - Whiteboard Friday https://ift.tt/2zYYpCq xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ YouTube SEO: Top Factors to Invest In - Whiteboard Friday https://ift.tt/2zYYpCq xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ YouTube SEO: Top Factors to Invest In - Whiteboard Friday https://ift.tt/2zYYpCq xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ YouTube SEO: Top Factors to Invest In - Whiteboard Friday https://ift.tt/2zYYpCq xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ YouTube SEO: Top Factors to Invest In - Whiteboard Friday https://ift.tt/2zYYpCq xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ YouTube SEO: Top Factors to Invest In - Whiteboard Friday https://ift.tt/2zYYpCq xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ YouTube SEO: Top Factors to Invest In - Whiteboard Friday https://ift.tt/2zYYpCq xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ YouTube SEO: Top Factors to Invest In - Whiteboard Friday https://ift.tt/2zYYpCq xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ YouTube SEO: Top Factors to Invest In - Whiteboard Friday https://ift.tt/2zYYpCq xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ YouTube SEO: Top Factors to Invest In - Whiteboard Friday https://ift.tt/2zYYpCq xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ YouTube SEO: Top Factors to Invest In - Whiteboard Friday https://ift.tt/2zYYpCq xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ YouTube SEO: Top Factors to Invest In - Whiteboard Friday https://ift.tt/2zYYpCq xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ YouTube SEO: Top Factors to Invest In - Whiteboard Friday https://ift.tt/2zYYpCq xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ YouTube SEO: Top Factors to Invest In - Whiteboard Friday https://ift.tt/2zYYpCq xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ YouTube SEO: Top Factors to Invest In - Whiteboard Friday https://ift.tt/2zYYpCq xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ YouTube SEO: Top Factors to Invest In - Whiteboard Friday https://ift.tt/2zYYpCq xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ YouTube SEO: Top Factors to Invest In - Whiteboard Friday https://ift.tt/2zYYpCq Bạn có thể xem thêm địa chỉ mua tai nghe không dây tại đây https://ift.tt/2mb4VST

[lawrenceseitz22]

YouTube SEO: Top Factors to Invest In - Whiteboard Friday

Posted by randfish

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings across YouTube's search engine as well as looking at the performance of many thousands of channels and individual videos in YouTube.

Justin came up with some fascinating results. I've called them out here @JustinBriggs on Twitter, and his website is Briggsby.com. You can find this study, including an immense amount of data, there. But I thought I would try and sum up some of the most important points that he brought up and some of the conclusions he came to in his research. I do urge you to check out the full study, especially if you're doing YouTube SEO.

5 crucial elements for video ranking success

So first off, there are some crucial elements for video ranking success. Now video ranking success, what do we mean by that? We mean if you perform a search query in YouTube for a specific keyword, and not necessarily a branded one, what are the things that will come up? So sort of like the same thing we talk about when we talk about Google success ranking factors, these are success factors for YouTube. That doesn't necessarily mean that these are the things that will get you the most possible views. In fact, some of them work the other way.

1. Video views and watch time

First off, video views and watch time. So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. So if you have a video and you're competing against a competitor's video and you get more views and a greater amount of watch time on average per view -- so that's how many people make it through a greater proportion of the video itself --you tend to do better than your competitors.

2. Keyword matching the searcher's query in the title

Number two, keyword matching still more important we think on YouTube than it is in classic Google search. That's not to say it's not important in classic Google, but that in YouTube it's even more important. It's even a bigger factor. Essentially what Justin's data showed is that exact match keywords, exactly matching the keyword phrase in the video title tended to outperform partial by a little bit, and partial outperformed none or only some by a considerable portion.

So if you're trying to rank your video for what pandas eat and your video is called "What Pandas Eat,"that's going to do much better than, for example, "Panda Consumption Habits" or "Panda Food Choices." So describe your video, name your video in the same way that searchers are searching, and you can get intel into how searchers are using YouTube.

You can also use the data that comes back from Google keyword searches, especially if videos appear at the top of Google keyword searches, that means there's probably a lot of demand on YouTube as well.

3. Shorter titles (<50 characters) with keyword-rich descriptions

Next up, shorter titles, less than 50 characters, with keyword-rich descriptions between 200 and 350 words tended to perform best in this dataset.

So if you're looking for guidelines around how big should I make my YouTube title, how big should I make my description, that's generally probably some best practices. If you leak over a little bit, it's not a huge deal. The curve doesn't fall off dramatically. But certainly staying around there is a good idea.

4. Keyword tags

Number four, keyword tags. So YouTube will let you apply keyword tags to a video.

This is something that used to exist in Google SEO decades ago with the meta keywords tag. It still does exist in YouTube. These keyword tags seem to matter a little for rankings, but they seem to matter more for the recommended videos. So those recommended videos are sort of what appear on the right-hand side of the video player if you're in a desktop view or below the video on a mobile player.

Those recommended videos are also kind of what play when you keep watching a video and it's what comes up next. So those both figure prominently into earning you more views, which can then help your rankings of course. So using keyword tags in two to three word phrase elements and usually the videos that Justin's dataset saw performing best were those with 31 to 40 unique tags, which is a pretty hefty number.

That means folks are going through and they're taking their "What Pandas Eat" and they're tagging it with pandas, zoo animals, mammals, and they might even be tagging it with marsupials -- I think pandas are a marsupial -- but those kinds of things. So they're adding a lot of different tags on there, 31 to 40, and those tended to do the best.

So if you're worried that adding too many keyword tags can hurt you, maybe it can, but not up until you get to a pretty high limit here.

5. Certain video lengths perform and rank well

Number five, the videos that perform best -- I like that this correlates with how Whiteboard Fridays do well as well -- 10 to 16 minutes in length tend to do best in the rankings. Under two minutes in length tend to be very disliked by YouTube's audience. They don't perform well. Four to six minutes get the most views. So it depends on what you're optimizing for. At Whiteboard Friday, we're trying to convey information and make it useful and interesting and valuable. So we would probably try and stick to 10 to 16 minutes. But if we had a promotional video, for example, for a new product that we were launching, we might try and aim for a four to six minute video to get the most views, the most amplification, the most awareness that we possibly could.

3 takeaways of interest

Three other takeaways of interest that I just found potentially valuable.

Older videos do better on average, but new videos get a boost

One is older videos on average tend to do better in the rankings, but new videos get a boost when they initially come out. So in the dataset, Justin created a great graph that looks like this --zero to two weeks after a video is published, two to six weeks, six to twelve weeks, and after a year, and there are a few other ones in here.

But you can see the slope of this curve follows this concept that there's a fresh boost right here in those first two to six weeks, and it's strongest in the first zero to two weeks. So if you are publishing regularly and you sort of have that like, "Oh, this video didn't hit. Let me try again.This video didn't hit. Oh, this one got it.This nailed what my audience was looking for.This was really powerful." That seems to do quite well.

Channels help boost their videos

Channels is something Justin looked deeply into. I haven't covered it much here, but he looked into channel optimization a lot. Channels do help boost their individual videos with things like subscribers who comment and like and have a higher watch time on average than videos that are disconnected from subscribers. He noted that about 1,000 or more subscriptions is a really good target to start to benefit from the metrics that a good subscriber base can bring. These tend to have a positive impact on views and also on rankings. Although whether that's correlated or merely causal, hard to say.

Embeds and links are correlated, but unsure if causal

Again on the correlation but not causation, embeds and links. So the study looked at the rankings, higher rankings up here and lower rankings down there, versus embeds.

Videos that received more embeds, they were embedded on websites more, did tend to perform better. But through experimentation, we're not quite clear if we can prove that by embedding a video a lot we can increase its rankings. So it could just be that as something ranks well and gets picked up a lot, many people embed it rather than many embeds lead to better rankings.

All right, everyone, if you're producing video, which I probably recommend that you do if video is ranking in the SERPs that you care about or if your audience is on YouTube, hopefully this will be helpful, and I urge you to check out Justin's research. We'll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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[swunlimitednj]

YouTube SEO: Top Factors to Invest In - Whiteboard Friday

Posted by randfish

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings across YouTube's search engine as well as looking at the performance of many thousands of channels and individual videos in YouTube.

Justin came up with some fascinating results. I've called them out here @JustinBriggs on Twitter, and his website is Briggsby.com. You can find this study, including an immense amount of data, there. But I thought I would try and sum up some of the most important points that he brought up and some of the conclusions he came to in his research. I do urge you to check out the full study, especially if you're doing YouTube SEO.

5 crucial elements for video ranking success

So first off, there are some crucial elements for video ranking success. Now video ranking success, what do we mean by that? We mean if you perform a search query in YouTube for a specific keyword, and not necessarily a branded one, what are the things that will come up? So sort of like the same thing we talk about when we talk about Google success ranking factors, these are success factors for YouTube. That doesn't necessarily mean that these are the things that will get you the most possible views. In fact, some of them work the other way.

1. Video views and watch time

First off, video views and watch time. So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. So if you have a video and you're competing against a competitor's video and you get more views and a greater amount of watch time on average per view -- so that's how many people make it through a greater proportion of the video itself --you tend to do better than your competitors.

2. Keyword matching the searcher's query in the title

Number two, keyword matching still more important we think on YouTube than it is in classic Google search. That's not to say it's not important in classic Google, but that in YouTube it's even more important. It's even a bigger factor. Essentially what Justin's data showed is that exact match keywords, exactly matching the keyword phrase in the video title tended to outperform partial by a little bit, and partial outperformed none or only some by a considerable portion.

So if you're trying to rank your video for what pandas eat and your video is called "What Pandas Eat,"that's going to do much better than, for example, "Panda Consumption Habits" or "Panda Food Choices." So describe your video, name your video in the same way that searchers are searching, and you can get intel into how searchers are using YouTube.

You can also use the data that comes back from Google keyword searches, especially if videos appear at the top of Google keyword searches, that means there's probably a lot of demand on YouTube as well.

3. Shorter titles (<50 characters) with keyword-rich descriptions

Next up, shorter titles, less than 50 characters, with keyword-rich descriptions between 200 and 350 words tended to perform best in this dataset.

So if you're looking for guidelines around how big should I make my YouTube title, how big should I make my description, that's generally probably some best practices. If you leak over a little bit, it's not a huge deal. The curve doesn't fall off dramatically. But certainly staying around there is a good idea.

4. Keyword tags

Number four, keyword tags. So YouTube will let you apply keyword tags to a video.

This is something that used to exist in Google SEO decades ago with the meta keywords tag. It still does exist in YouTube. These keyword tags seem to matter a little for rankings, but they seem to matter more for the recommended videos. So those recommended videos are sort of what appear on the right-hand side of the video player if you're in a desktop view or below the video on a mobile player.

Those recommended videos are also kind of what play when you keep watching a video and it's what comes up next. So those both figure prominently into earning you more views, which can then help your rankings of course. So using keyword tags in two to three word phrase elements and usually the videos that Justin's dataset saw performing best were those with 31 to 40 unique tags, which is a pretty hefty number.

That means folks are going through and they're taking their "What Pandas Eat" and they're tagging it with pandas, zoo animals, mammals, and they might even be tagging it with marsupials -- I think pandas are a marsupial -- but those kinds of things. So they're adding a lot of different tags on there, 31 to 40, and those tended to do the best.

So if you're worried that adding too many keyword tags can hurt you, maybe it can, but not up until you get to a pretty high limit here.

5. Certain video lengths perform and rank well

Number five, the videos that perform best -- I like that this correlates with how Whiteboard Fridays do well as well -- 10 to 16 minutes in length tend to do best in the rankings. Under two minutes in length tend to be very disliked by YouTube's audience. They don't perform well. Four to six minutes get the most views. So it depends on what you're optimizing for. At Whiteboard Friday, we're trying to convey information and make it useful and interesting and valuable. So we would probably try and stick to 10 to 16 minutes. But if we had a promotional video, for example, for a new product that we were launching, we might try and aim for a four to six minute video to get the most views, the most amplification, the most awareness that we possibly could.

3 takeaways of interest

Three other takeaways of interest that I just found potentially valuable.

Older videos do better on average, but new videos get a boost

One is older videos on average tend to do better in the rankings, but new videos get a boost when they initially come out. So in the dataset, Justin created a great graph that looks like this --zero to two weeks after a video is published, two to six weeks, six to twelve weeks, and after a year, and there are a few other ones in here.

But you can see the slope of this curve follows this concept that there's a fresh boost right here in those first two to six weeks, and it's strongest in the first zero to two weeks. So if you are publishing regularly and you sort of have that like, "Oh, this video didn't hit. Let me try again.This video didn't hit. Oh, this one got it.This nailed what my audience was looking for.This was really powerful." That seems to do quite well.

Channels help boost their videos

Channels is something Justin looked deeply into. I haven't covered it much here, but he looked into channel optimization a lot. Channels do help boost their individual videos with things like subscribers who comment and like and have a higher watch time on average than videos that are disconnected from subscribers. He noted that about 1,000 or more subscriptions is a really good target to start to benefit from the metrics that a good subscriber base can bring. These tend to have a positive impact on views and also on rankings. Although whether that's correlated or merely causal, hard to say.

Embeds and links are correlated, but unsure if causal

Again on the correlation but not causation, embeds and links. So the study looked at the rankings, higher rankings up here and lower rankings down there, versus embeds.

Videos that received more embeds, they were embedded on websites more, did tend to perform better. But through experimentation, we're not quite clear if we can prove that by embedding a video a lot we can increase its rankings. So it could just be that as something ranks well and gets picked up a lot, many people embed it rather than many embeds lead to better rankings.

All right, everyone, if you're producing video, which I probably recommend that you do if video is ranking in the SERPs that you care about or if your audience is on YouTube, hopefully this will be helpful, and I urge you to check out Justin's research. We'll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from Blogger https://ift.tt/2B97pa6 via SW Unlimited

[tranlinhlan]

YouTube SEO: Top Factors to Invest In - Whiteboard Friday

Posted by randfish

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings across YouTube's search engine as well as looking at the performance of many thousands of channels and individual videos in YouTube.

Justin came up with some fascinating results. I've called them out here @JustinBriggs on Twitter, and his website is Briggsby.com. You can find this study, including an immense amount of data, there. But I thought I would try and sum up some of the most important points that he brought up and some of the conclusions he came to in his research. I do urge you to check out the full study, especially if you're doing YouTube SEO.

5 crucial elements for video ranking success

So first off, there are some crucial elements for video ranking success. Now video ranking success, what do we mean by that? We mean if you perform a search query in YouTube for a specific keyword, and not necessarily a branded one, what are the things that will come up? So sort of like the same thing we talk about when we talk about Google success ranking factors, these are success factors for YouTube. That doesn't necessarily mean that these are the things that will get you the most possible views. In fact, some of them work the other way.

1. Video views and watch time

First off, video views and watch time. So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. So if you have a video and you're competing against a competitor's video and you get more views and a greater amount of watch time on average per view -- so that's how many people make it through a greater proportion of the video itself --you tend to do better than your competitors.

2. Keyword matching the searcher's query in the title

Number two, keyword matching still more important we think on YouTube than it is in classic Google search. That's not to say it's not important in classic Google, but that in YouTube it's even more important. It's even a bigger factor. Essentially what Justin's data showed is that exact match keywords, exactly matching the keyword phrase in the video title tended to outperform partial by a little bit, and partial outperformed none or only some by a considerable portion.

So if you're trying to rank your video for what pandas eat and your video is called "What Pandas Eat,"that's going to do much better than, for example, "Panda Consumption Habits" or "Panda Food Choices." So describe your video, name your video in the same way that searchers are searching, and you can get intel into how searchers are using YouTube.

You can also use the data that comes back from Google keyword searches, especially if videos appear at the top of Google keyword searches, that means there's probably a lot of demand on YouTube as well.

3. Shorter titles (<50 characters) with keyword-rich descriptions

Next up, shorter titles, less than 50 characters, with keyword-rich descriptions between 200 and 350 words tended to perform best in this dataset.

So if you're looking for guidelines around how big should I make my YouTube title, how big should I make my description, that's generally probably some best practices. If you leak over a little bit, it's not a huge deal. The curve doesn't fall off dramatically. But certainly staying around there is a good idea.

4. Keyword tags

Number four, keyword tags. So YouTube will let you apply keyword tags to a video.

This is something that used to exist in Google SEO decades ago with the meta keywords tag. It still does exist in YouTube. These keyword tags seem to matter a little for rankings, but they seem to matter more for the recommended videos. So those recommended videos are sort of what appear on the right-hand side of the video player if you're in a desktop view or below the video on a mobile player.

Those recommended videos are also kind of what play when you keep watching a video and it's what comes up next. So those both figure prominently into earning you more views, which can then help your rankings of course. So using keyword tags in two to three word phrase elements and usually the videos that Justin's dataset saw performing best were those with 31 to 40 unique tags, which is a pretty hefty number.

That means folks are going through and they're taking their "What Pandas Eat" and they're tagging it with pandas, zoo animals, mammals, and they might even be tagging it with marsupials -- I think pandas are a marsupial -- but those kinds of things. So they're adding a lot of different tags on there, 31 to 40, and those tended to do the best.

So if you're worried that adding too many keyword tags can hurt you, maybe it can, but not up until you get to a pretty high limit here.

5. Certain video lengths perform and rank well

Number five, the videos that perform best -- I like that this correlates with how Whiteboard Fridays do well as well -- 10 to 16 minutes in length tend to do best in the rankings. Under two minutes in length tend to be very disliked by YouTube's audience. They don't perform well. Four to six minutes get the most views. So it depends on what you're optimizing for. At Whiteboard Friday, we're trying to convey information and make it useful and interesting and valuable. So we would probably try and stick to 10 to 16 minutes. But if we had a promotional video, for example, for a new product that we were launching, we might try and aim for a four to six minute video to get the most views, the most amplification, the most awareness that we possibly could.

3 takeaways of interest

Three other takeaways of interest that I just found potentially valuable.

Older videos do better on average, but new videos get a boost

One is older videos on average tend to do better in the rankings, but new videos get a boost when they initially come out. So in the dataset, Justin created a great graph that looks like this --zero to two weeks after a video is published, two to six weeks, six to twelve weeks, and after a year, and there are a few other ones in here.

But you can see the slope of this curve follows this concept that there's a fresh boost right here in those first two to six weeks, and it's strongest in the first zero to two weeks. So if you are publishing regularly and you sort of have that like, "Oh, this video didn't hit. Let me try again.This video didn't hit. Oh, this one got it.This nailed what my audience was looking for.This was really powerful." That seems to do quite well.

Channels help boost their videos

Channels is something Justin looked deeply into. I haven't covered it much here, but he looked into channel optimization a lot. Channels do help boost their individual videos with things like subscribers who comment and like and have a higher watch time on average than videos that are disconnected from subscribers. He noted that about 1,000 or more subscriptions is a really good target to start to benefit from the metrics that a good subscriber base can bring. These tend to have a positive impact on views and also on rankings. Although whether that's correlated or merely causal, hard to say.

Embeds and links are correlated, but unsure if causal

Again on the correlation but not causation, embeds and links. So the study looked at the rankings, higher rankings up here and lower rankings down there, versus embeds.

Videos that received more embeds, they were embedded on websites more, did tend to perform better. But through experimentation, we're not quite clear if we can prove that by embedding a video a lot we can increase its rankings. So it could just be that as something ranks well and gets picked up a lot, many people embed it rather than many embeds lead to better rankings.

All right, everyone, if you're producing video, which I probably recommend that you do if video is ranking in the SERPs that you care about or if your audience is on YouTube, hopefully this will be helpful, and I urge you to check out Justin's research. We'll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

via Blogger http://bit.ly/2Q0XYSp

[kraussoutene]

YouTube SEO: Top Factors to Invest In - Whiteboard Friday

Posted by randfish

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings across YouTube's search engine as well as looking at the performance of many thousands of channels and individual videos in YouTube.

Justin came up with some fascinating results. I've called them out here @JustinBriggs on Twitter, and his website is Briggsby.com. You can find this study, including an immense amount of data, there. But I thought I would try and sum up some of the most important points that he brought up and some of the conclusions he came to in his research. I do urge you to check out the full study, especially if you're doing YouTube SEO.

5 crucial elements for video ranking success

So first off, there are some crucial elements for video ranking success. Now video ranking success, what do we mean by that? We mean if you perform a search query in YouTube for a specific keyword, and not necessarily a branded one, what are the things that will come up? So sort of like the same thing we talk about when we talk about Google success ranking factors, these are success factors for YouTube. That doesn't necessarily mean that these are the things that will get you the most possible views. In fact, some of them work the other way.

1. Video views and watch time

First off, video views and watch time. So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. So if you have a video and you're competing against a competitor's video and you get more views and a greater amount of watch time on average per view -- so that's how many people make it through a greater proportion of the video itself --you tend to do better than your competitors.

2. Keyword matching the searcher's query in the title

Number two, keyword matching still more important we think on YouTube than it is in classic Google search. That's not to say it's not important in classic Google, but that in YouTube it's even more important. It's even a bigger factor. Essentially what Justin's data showed is that exact match keywords, exactly matching the keyword phrase in the video title tended to outperform partial by a little bit, and partial outperformed none or only some by a considerable portion.

So if you're trying to rank your video for what pandas eat and your video is called "What Pandas Eat,"that's going to do much better than, for example, "Panda Consumption Habits" or "Panda Food Choices." So describe your video, name your video in the same way that searchers are searching, and you can get intel into how searchers are using YouTube.

You can also use the data that comes back from Google keyword searches, especially if videos appear at the top of Google keyword searches, that means there's probably a lot of demand on YouTube as well.

3. Shorter titles (<50 characters) with keyword-rich descriptions

Next up, shorter titles, less than 50 characters, with keyword-rich descriptions between 200 and 350 words tended to perform best in this dataset.

So if you're looking for guidelines around how big should I make my YouTube title, how big should I make my description, that's generally probably some best practices. If you leak over a little bit, it's not a huge deal. The curve doesn't fall off dramatically. But certainly staying around there is a good idea.

4. Keyword tags

Number four, keyword tags. So YouTube will let you apply keyword tags to a video.

This is something that used to exist in Google SEO decades ago with the meta keywords tag. It still does exist in YouTube. These keyword tags seem to matter a little for rankings, but they seem to matter more for the recommended videos. So those recommended videos are sort of what appear on the right-hand side of the video player if you're in a desktop view or below the video on a mobile player.

Those recommended videos are also kind of what play when you keep watching a video and it's what comes up next. So those both figure prominently into earning you more views, which can then help your rankings of course. So using keyword tags in two to three word phrase elements and usually the videos that Justin's dataset saw performing best were those with 31 to 40 unique tags, which is a pretty hefty number.

That means folks are going through and they're taking their "What Pandas Eat" and they're tagging it with pandas, zoo animals, mammals, and they might even be tagging it with marsupials -- I think pandas are a marsupial -- but those kinds of things. So they're adding a lot of different tags on there, 31 to 40, and those tended to do the best.

So if you're worried that adding too many keyword tags can hurt you, maybe it can, but not up until you get to a pretty high limit here.

5. Certain video lengths perform and rank well

Number five, the videos that perform best -- I like that this correlates with how Whiteboard Fridays do well as well -- 10 to 16 minutes in length tend to do best in the rankings. Under two minutes in length tend to be very disliked by YouTube's audience. They don't perform well. Four to six minutes get the most views. So it depends on what you're optimizing for. At Whiteboard Friday, we're trying to convey information and make it useful and interesting and valuable. So we would probably try and stick to 10 to 16 minutes. But if we had a promotional video, for example, for a new product that we were launching, we might try and aim for a four to six minute video to get the most views, the most amplification, the most awareness that we possibly could.

3 takeaways of interest

Three other takeaways of interest that I just found potentially valuable.

Older videos do better on average, but new videos get a boost

One is older videos on average tend to do better in the rankings, but new videos get a boost when they initially come out. So in the dataset, Justin created a great graph that looks like this --zero to two weeks after a video is published, two to six weeks, six to twelve weeks, and after a year, and there are a few other ones in here.

But you can see the slope of this curve follows this concept that there's a fresh boost right here in those first two to six weeks, and it's strongest in the first zero to two weeks. So if you are publishing regularly and you sort of have that like, "Oh, this video didn't hit. Let me try again.This video didn't hit. Oh, this one got it.This nailed what my audience was looking for.This was really powerful." That seems to do quite well.

Channels help boost their videos

Channels is something Justin looked deeply into. I haven't covered it much here, but he looked into channel optimization a lot. Channels do help boost their individual videos with things like subscribers who comment and like and have a higher watch time on average than videos that are disconnected from subscribers. He noted that about 1,000 or more subscriptions is a really good target to start to benefit from the metrics that a good subscriber base can bring. These tend to have a positive impact on views and also on rankings. Although whether that's correlated or merely causal, hard to say.

Embeds and links are correlated, but unsure if causal

Again on the correlation but not causation, embeds and links. So the study looked at the rankings, higher rankings up here and lower rankings down there, versus embeds.

Videos that received more embeds, they were embedded on websites more, did tend to perform better. But through experimentation, we're not quite clear if we can prove that by embedding a video a lot we can increase its rankings. So it could just be that as something ranks well and gets picked up a lot, many people embed it rather than many embeds lead to better rankings.

All right, everyone, if you're producing video, which I probably recommend that you do if video is ranking in the SERPs that you care about or if your audience is on YouTube, hopefully this will be helpful, and I urge you to check out Justin's research. We'll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

https://ift.tt/2qNOFH1

[fairchildlingpo1]

YouTube SEO: Top Factors to Invest In - Whiteboard Friday

Posted by randfish

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings across YouTube's search engine as well as looking at the performance of many thousands of channels and individual videos in YouTube.

Justin came up with some fascinating results. I've called them out here @JustinBriggs on Twitter, and his website is Briggsby.com. You can find this study, including an immense amount of data, there. But I thought I would try and sum up some of the most important points that he brought up and some of the conclusions he came to in his research. I do urge you to check out the full study, especially if you're doing YouTube SEO.

5 crucial elements for video ranking success

So first off, there are some crucial elements for video ranking success. Now video ranking success, what do we mean by that? We mean if you perform a search query in YouTube for a specific keyword, and not necessarily a branded one, what are the things that will come up? So sort of like the same thing we talk about when we talk about Google success ranking factors, these are success factors for YouTube. That doesn't necessarily mean that these are the things that will get you the most possible views. In fact, some of them work the other way.

1. Video views and watch time

First off, video views and watch time. So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. So if you have a video and you're competing against a competitor's video and you get more views and a greater amount of watch time on average per view -- so that's how many people make it through a greater proportion of the video itself --you tend to do better than your competitors.

2. Keyword matching the searcher's query in the title

Number two, keyword matching still more important we think on YouTube than it is in classic Google search. That's not to say it's not important in classic Google, but that in YouTube it's even more important. It's even a bigger factor. Essentially what Justin's data showed is that exact match keywords, exactly matching the keyword phrase in the video title tended to outperform partial by a little bit, and partial outperformed none or only some by a considerable portion.

So if you're trying to rank your video for what pandas eat and your video is called "What Pandas Eat,"that's going to do much better than, for example, "Panda Consumption Habits" or "Panda Food Choices." So describe your video, name your video in the same way that searchers are searching, and you can get intel into how searchers are using YouTube.

You can also use the data that comes back from Google keyword searches, especially if videos appear at the top of Google keyword searches, that means there's probably a lot of demand on YouTube as well.

3. Shorter titles (<50 characters) with keyword-rich descriptions

Next up, shorter titles, less than 50 characters, with keyword-rich descriptions between 200 and 350 words tended to perform best in this dataset.

So if you're looking for guidelines around how big should I make my YouTube title, how big should I make my description, that's generally probably some best practices. If you leak over a little bit, it's not a huge deal. The curve doesn't fall off dramatically. But certainly staying around there is a good idea.

4. Keyword tags

Number four, keyword tags. So YouTube will let you apply keyword tags to a video.

This is something that used to exist in Google SEO decades ago with the meta keywords tag. It still does exist in YouTube. These keyword tags seem to matter a little for rankings, but they seem to matter more for the recommended videos. So those recommended videos are sort of what appear on the right-hand side of the video player if you're in a desktop view or below the video on a mobile player.

Those recommended videos are also kind of what play when you keep watching a video and it's what comes up next. So those both figure prominently into earning you more views, which can then help your rankings of course. So using keyword tags in two to three word phrase elements and usually the videos that Justin's dataset saw performing best were those with 31 to 40 unique tags, which is a pretty hefty number.

That means folks are going through and they're taking their "What Pandas Eat" and they're tagging it with pandas, zoo animals, mammals, and they might even be tagging it with marsupials -- I think pandas are a marsupial -- but those kinds of things. So they're adding a lot of different tags on there, 31 to 40, and those tended to do the best.

So if you're worried that adding too many keyword tags can hurt you, maybe it can, but not up until you get to a pretty high limit here.

5. Certain video lengths perform and rank well

Number five, the videos that perform best -- I like that this correlates with how Whiteboard Fridays do well as well -- 10 to 16 minutes in length tend to do best in the rankings. Under two minutes in length tend to be very disliked by YouTube's audience. They don't perform well. Four to six minutes get the most views. So it depends on what you're optimizing for. At Whiteboard Friday, we're trying to convey information and make it useful and interesting and valuable. So we would probably try and stick to 10 to 16 minutes. But if we had a promotional video, for example, for a new product that we were launching, we might try and aim for a four to six minute video to get the most views, the most amplification, the most awareness that we possibly could.

3 takeaways of interest

Three other takeaways of interest that I just found potentially valuable.

Older videos do better on average, but new videos get a boost

One is older videos on average tend to do better in the rankings, but new videos get a boost when they initially come out. So in the dataset, Justin created a great graph that looks like this --zero to two weeks after a video is published, two to six weeks, six to twelve weeks, and after a year, and there are a few other ones in here.

But you can see the slope of this curve follows this concept that there's a fresh boost right here in those first two to six weeks, and it's strongest in the first zero to two weeks. So if you are publishing regularly and you sort of have that like, "Oh, this video didn't hit. Let me try again.This video didn't hit. Oh, this one got it.This nailed what my audience was looking for.This was really powerful." That seems to do quite well.

Channels help boost their videos

Channels is something Justin looked deeply into. I haven't covered it much here, but he looked into channel optimization a lot. Channels do help boost their individual videos with things like subscribers who comment and like and have a higher watch time on average than videos that are disconnected from subscribers. He noted that about 1,000 or more subscriptions is a really good target to start to benefit from the metrics that a good subscriber base can bring. These tend to have a positive impact on views and also on rankings. Although whether that's correlated or merely causal, hard to say.

Embeds and links are correlated, but unsure if causal

Again on the correlation but not causation, embeds and links. So the study looked at the rankings, higher rankings up here and lower rankings down there, versus embeds.

Videos that received more embeds, they were embedded on websites more, did tend to perform better. But through experimentation, we're not quite clear if we can prove that by embedding a video a lot we can increase its rankings. So it could just be that as something ranks well and gets picked up a lot, many people embed it rather than many embeds lead to better rankings.

All right, everyone, if you're producing video, which I probably recommend that you do if video is ranking in the SERPs that you care about or if your audience is on YouTube, hopefully this will be helpful, and I urge you to check out Justin's research. We'll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

https://ift.tt/2qNOFH1

[conniecogeie]

YouTube SEO: Top Factors to Invest In - Whiteboard Friday

Posted by randfish

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings across YouTube's search engine as well as looking at the performance of many thousands of channels and individual videos in YouTube.

Justin came up with some fascinating results. I've called them out here @JustinBriggs on Twitter, and his website is Briggsby.com. You can find this study, including an immense amount of data, there. But I thought I would try and sum up some of the most important points that he brought up and some of the conclusions he came to in his research. I do urge you to check out the full study, especially if you're doing YouTube SEO.

5 crucial elements for video ranking success

So first off, there are some crucial elements for video ranking success. Now video ranking success, what do we mean by that? We mean if you perform a search query in YouTube for a specific keyword, and not necessarily a branded one, what are the things that will come up? So sort of like the same thing we talk about when we talk about Google success ranking factors, these are success factors for YouTube. That doesn't necessarily mean that these are the things that will get you the most possible views. In fact, some of them work the other way.

1. Video views and watch time

First off, video views and watch time. So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. So if you have a video and you're competing against a competitor's video and you get more views and a greater amount of watch time on average per view -- so that's how many people make it through a greater proportion of the video itself --you tend to do better than your competitors.

2. Keyword matching the searcher's query in the title

Number two, keyword matching still more important we think on YouTube than it is in classic Google search. That's not to say it's not important in classic Google, but that in YouTube it's even more important. It's even a bigger factor. Essentially what Justin's data showed is that exact match keywords, exactly matching the keyword phrase in the video title tended to outperform partial by a little bit, and partial outperformed none or only some by a considerable portion.

So if you're trying to rank your video for what pandas eat and your video is called "What Pandas Eat,"that's going to do much better than, for example, "Panda Consumption Habits" or "Panda Food Choices." So describe your video, name your video in the same way that searchers are searching, and you can get intel into how searchers are using YouTube.

You can also use the data that comes back from Google keyword searches, especially if videos appear at the top of Google keyword searches, that means there's probably a lot of demand on YouTube as well.

3. Shorter titles (<50 characters) with keyword-rich descriptions

Next up, shorter titles, less than 50 characters, with keyword-rich descriptions between 200 and 350 words tended to perform best in this dataset.

So if you're looking for guidelines around how big should I make my YouTube title, how big should I make my description, that's generally probably some best practices. If you leak over a little bit, it's not a huge deal. The curve doesn't fall off dramatically. But certainly staying around there is a good idea.

4. Keyword tags

Number four, keyword tags. So YouTube will let you apply keyword tags to a video.

This is something that used to exist in Google SEO decades ago with the meta keywords tag. It still does exist in YouTube. These keyword tags seem to matter a little for rankings, but they seem to matter more for the recommended videos. So those recommended videos are sort of what appear on the right-hand side of the video player if you're in a desktop view or below the video on a mobile player.

Those recommended videos are also kind of what play when you keep watching a video and it's what comes up next. So those both figure prominently into earning you more views, which can then help your rankings of course. So using keyword tags in two to three word phrase elements and usually the videos that Justin's dataset saw performing best were those with 31 to 40 unique tags, which is a pretty hefty number.

That means folks are going through and they're taking their "What Pandas Eat" and they're tagging it with pandas, zoo animals, mammals, and they might even be tagging it with marsupials -- I think pandas are a marsupial -- but those kinds of things. So they're adding a lot of different tags on there, 31 to 40, and those tended to do the best.

So if you're worried that adding too many keyword tags can hurt you, maybe it can, but not up until you get to a pretty high limit here.

5. Certain video lengths perform and rank well

Number five, the videos that perform best -- I like that this correlates with how Whiteboard Fridays do well as well -- 10 to 16 minutes in length tend to do best in the rankings. Under two minutes in length tend to be very disliked by YouTube's audience. They don't perform well. Four to six minutes get the most views. So it depends on what you're optimizing for. At Whiteboard Friday, we're trying to convey information and make it useful and interesting and valuable. So we would probably try and stick to 10 to 16 minutes. But if we had a promotional video, for example, for a new product that we were launching, we might try and aim for a four to six minute video to get the most views, the most amplification, the most awareness that we possibly could.

3 takeaways of interest

Three other takeaways of interest that I just found potentially valuable.

Older videos do better on average, but new videos get a boost

One is older videos on average tend to do better in the rankings, but new videos get a boost when they initially come out. So in the dataset, Justin created a great graph that looks like this --zero to two weeks after a video is published, two to six weeks, six to twelve weeks, and after a year, and there are a few other ones in here.

But you can see the slope of this curve follows this concept that there's a fresh boost right here in those first two to six weeks, and it's strongest in the first zero to two weeks. So if you are publishing regularly and you sort of have that like, "Oh, this video didn't hit. Let me try again.This video didn't hit. Oh, this one got it.This nailed what my audience was looking for.This was really powerful." That seems to do quite well.

Channels help boost their videos

Channels is something Justin looked deeply into. I haven't covered it much here, but he looked into channel optimization a lot. Channels do help boost their individual videos with things like subscribers who comment and like and have a higher watch time on average than videos that are disconnected from subscribers. He noted that about 1,000 or more subscriptions is a really good target to start to benefit from the metrics that a good subscriber base can bring. These tend to have a positive impact on views and also on rankings. Although whether that's correlated or merely causal, hard to say.

Embeds and links are correlated, but unsure if causal

Again on the correlation but not causation, embeds and links. So the study looked at the rankings, higher rankings up here and lower rankings down there, versus embeds.

Videos that received more embeds, they were embedded on websites more, did tend to perform better. But through experimentation, we're not quite clear if we can prove that by embedding a video a lot we can increase its rankings. So it could just be that as something ranks well and gets picked up a lot, many people embed it rather than many embeds lead to better rankings.

All right, everyone, if you're producing video, which I probably recommend that you do if video is ranking in the SERPs that you care about or if your audience is on YouTube, hopefully this will be helpful, and I urge you to check out Justin's research. We'll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

https://ift.tt/2qNOFH1