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The effectiveness and profitability of a CRM system no longer raise questions; the system automates every link in the deals process from lead to completion of the deal. It's the systematization and work with data, similar to connections, sale history, suggestions, and complaints. All of it makes it possible to increase client retention criteria and better respond to unborn client requests.
This is only the first step, and the alternate step is the following: expanding the CRM system using the customer portal. The customer gate will increase the position of translucency of the company and help make the sale process more accessible and brisk for both parties.
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