#it has grown so big it has surpassed dldr and people feel totally cool with trashing it

[unforth]

Why does everyone always recommend Twist and Shout for destiel? Like what happened in fandom at that time to make it so popular that it's now a staple? I haven't read it. I refuse. I know there is major character death and people complain it is OOC so I'm just wondering why do people love it so much? I have read so many long fics written by immensely talented writers in this fandom that end hopefully and tackle difficult subject matter while maintaining character voices that it seems a shame that T&S is always recommended

So, I also haven’t read it - I don’t do MCD, no matter how highly recommended a fic comes. However, here’s what I’d say in answer to this question.

Twist and Shout came out, it was during a period when the fandom was huge, and exploding. Season 8 was something of a Destiel renaissance (it’s when I started shipping it, for example) and it’s not a coincidence that a lot of the best known fic came out in 2012 and 2013 (for reference, T&S started posting on October 15th, 2012, according to AO3). I wasn’t active on AO3 Destiel fandom at that time (I started reading fic on FF.net in early 2013) nor was I active on Tumblr or in fandom circles where shipping was a big Thing, so I don’t know what the general fandom reaction to it was at the time, but presumably it met with a fair degree of popularity. People liked it. People recced it. I have no idea if it had the MCD tag at that time, but presumably it did. People read it knowing that. And presumably, some people didn’t like it, and some people didn’t rec it, but like any other fic it went through a process of developing popularity.

Why did it get to be first?

In my honest opinion?

Utterly random chance. If you look at ANY developing fandom, some of the trends are in fact totally random, at least to begin with. Once the avalanche starts, though, it’s self-perpetuating.

Think about it. You’re in a brand new fandom. You don’t know anyone. You haven’t read anything. You’re desperate to read something. What do you do? You go to AO3, find the ship you want to read, and you sort by most hits, or most kudos, or most comments, and decide - I’m gonna start by reading these. You see the first fic...okay, MCD, a little off putting...but it’s got SO MANY HITS and SO MANY KUDOS...just take the chance!

So, you (my hypothetical fan) read this fic. One of two things happen - you either love it or you hate it. If you hate it, you may not even finish it, but regardless, you’ve added to the stats - your views count, and maybe you liked the early chapters and kudosed, or maybe you remember everything you’ve heard about authors liking comments on early chapters of fully posted works, and you commented. So those stats have gone up, even if someone HATED it. And on the second, you love it - and you come out gushing! You kudos! If you’re super enthusiastic maybe you log out and give it a second guest kudos! And, as you start getting into the fandom and meeting people, you want to spread this love - you tell your friends - hey, I just read this great fic, and yeah, it’s MCD, but just give it a chance!

And so it begins again - if you tell four people, and they read it, and two hate it, and two love it, and those two tell four people, and two hate it, and two love it, and it just cascades.

Why is Twist and Shout the most popular fic in this fandom? Because Twist and Shout is the most popular fic in this fandom. Yes, it’s a tautology, but it’s entirely self-perpetuating. People read it because it’s listed first. People read it because they like it, and re-read it and re-read, and re-read it, to get that high. People hate read it. People read it just to find out what the big deal is. In a fandom with coming up on 100,000 posted stories, Twist and Shout has almost twice as many kudos as the fic in second (by the, in my personal opinion, far more deserving Annie D, though it’s also not their best work in my opinion, and the reasons it’s up there are likely the same), and almost four times as many hits. By any measure on AO3 surveys, it’s number one when people sort, and lots of people will read it simply out of curiosity.

That kind of popularity is self-perpetuating. And of course lots of people love T&S - it has 1.2 million hits, and almost 35000 kudos. Even if we go extremely conservative and say, 35,000 people have read T&S, that’s simply a shit ton of people, and if even only 10% loved it, that’d still be 3500 people gushing about that single fic. I’ve been writing for 5 years and I don’t have a single fic with even 3500 kudos, and I’m considered a relatively successful writer in this huge fandom.

But here’s, to me, the most important thing - I truly believe any fic can be a Twist and Shout. It’s a confluence of events that makes a fic such a juggernaut, and the vast majority are simply luck. Random drift means one fic is gonna end up on the top of the heap - and once a fic is there, reading tendencies, confirmation bias, and exposure guarantee it’ll STAY on the top of the heap.

I started the Destiel Favs Survey because I felt that the “top 20″ fics by hits in the Destiel fandom didn’t reflect the fics people actually like. I got curious, so I made a list.

In February 21st, 2017, the top 20 fics on AO3 by kudos were:

Twist and Shout by gabriel and standbyme (which, at the time, had 25,507 kudos)

Dean Doesn’t Listen to Eurythmics by Annie D

An Exercise in ‘Worthless’ by beastofthesky

Revealed by Valinde

Angel’s Wild by LimonadeGaby and riseofthefallenone

Into Your Hideaway by thepinupchemist

How (Thanks to Gabriel) Dean and Castiel (Accidentally) Raised Each Other (and Sam) by Vera_DragonMuse

A Room of One’s Own by NorthernSparrow

Out of the Deep by riseofthefallenone

Grey by Valinde

Convenient Husbands by Annie D

Forget-Me-Not-Blues by noangelsinthegarrison

When Charlie Met Cas by riseofthefallenone

Real Slick Dean by trilliath

In This Secluded Spot I Respond as I Wouldn’t Dare Elsewhere by RhymePhile

The Breath of All Things by KistmetJeska

Unfamiliar by riseofthefallenone

Shut Up (Put Your Money Where Your Mouth Is) by kototyph

A Hole in the World by AnnelieseMichel

A Beginner’s Guide to Communing with the Dead by suspiciousflashlight

Today, 1/9/21, four years later, the top 20 fics by Kudos are:

Twist and Shout by gabriel and standbyme (no change in rank, now has 34,907 kudos)

Dean Doesn’t Listen to Eurythmics by Annie D (no change in rank)

Revealed by Valinde (+1 in rank)

An Exercise in ‘Worthless’ by beastofthesky (-1 in rank)

A Room of One’s Own by NorthernSparrow (+3 in rank)

How (Thanks to Gabriel) Dean and Castiel (Accidentally) Raised Each Other (and Sam) by Vera_DragonMuse (+1 in rank)

A Turn of the Earth by microcomets/mishcollin (not on the old list by kudos, but it was on the list by 2018 when I did another check in)

Angel’s Wild by LimonadeGaby and riseofthefallenone (-3 in rank)

Into Your Hideaway by thepinupchemist (-3 in rank)

Unknown Quantities by xylodemon (the first work to break through, and it’s in tenth)

Forget-Me-Not Blues by noangelsinthegarrison (+1 in rank)

Grey by Valinde (-2 in rank)

Convenient Husbands by Annie D (-2 in rank)

Professional Couple Only by saltyfeathers (our second new work)

Real Slick Dean by trilliath (-1 in rank)

A Beginner’s Guide to Communing with the Dead by suspiciousflashlight (+4 in rank)

When Charlie Met Cas by riseofthefallenone (-4 in rank)

Unfamiliar by riseofthefallenone (-1 in rank)

The Breath of All Things by KismetJeska (-3 in rank)

Out of the Deep by riseofthefallenone (-11 in rank)

In 4 full years, only three works managed to break into the top 20, even though - based on my original data, which you can view here - most of these works have nearly double in the number of kudos they’ve had in that amount of time. Further, the most recently written fic on EITHER of these lists is from 2015 - A Turn of the Earth and Professional Couple Only are from 2015 - and all the rest is older.

These fics aren’t the top 20 because they’re better, and if there was even an ounce of objectivity in this list, it would have actually shown any change in 4 years instead of looking virtually identical. 

Twist and Shout, and the other “most popular” and “most recommended” works in the Destiel fandom have that distinction because they’re the most read, so more people read them, so they’re the most read, so more people read them, so they’re the most read, so...ad infinitum.

And that’s not a judgement call against them! There are fics I LOVE on that top twenty list. But, dear anon, you ask me why I think Twist and Shout is the most popular?

All of this is why. Twist and Shout is the most popular because popularity in fic culture is the only perpetual motion machine in the universe. It is self-perpetuating, and as a result, Twist and Shout will always be the most popular fic in this fandom.

And that’s why I do the faves list - because the tops on AO3 tell us abso-fraggin’-lutely nothing, and I thought we needed a list that actually meant something for what fics people active in the fandom truly love - which DOES include some of those top 20 fics by AO3 data, and includes lots and lots of others that are just as or more wonderful.

*steps off soap box*

(sorry this is stupidly long, I have Opinions.)