A hot new range of 12 soft drink products from MoFaya has hit the South African market – featuring fresh new flavours and a sparkling use of kasi lingo in the product names.
MoFaya, a black-owned beverage company in South Africa, has gained considerable ground in the African market since launching five years ago, and is now established in the top-tier energy drink range by volume. Siphiwe Shongwe, MoFaya’s ‘Firestarter’ co-founder and partner with DJ Sbu, who boasts the designation, ‘Chief Hustler’, had the aim of creating a strong and authentically African-inspired non-alcoholic beverages brand in South Africa and Africa with a strategic plan that comprises four ‘chapters’.
Shongwe says the first chapter opened with the launch of the first energy drink variant, followed by three additional flavours and accompanied by high intensity marketing strategies. “We have achieved what we planned in chapter one, and we are now moving into chapter two with the launch of our carbonated soft drinks.”
The new soft drink range, made to an exceptionally high standard, includes Cola – Sash Mnyamane, Crème Soda – Nomalizo, Ginger Beer -iGemmer (described as a true African taste that always screams ‘hoyi hoyi’ when it goes down your throat), Granadilla – Slay Queen, Grape – Tjovitjo, Iron Brew – Intsimbi, Lemon – Boss Zonke, Lemonade – Botsotso, Litchi – Akekhugogo, Orange – Mzekezeke, Coco Pine – Yellow Bone, and Raspberry – Isichomani.
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He goes by the stage name ANATII, his debut album Artiifact was a double-door opened. He showed to much growth, we found out ukubangaba nguNala, uNdokose, uMpembe.
I want to actually want to focus on his attire in this specific picture. These two items are very prominent in most Xhosa tribes and the colour as well with regards to the headwear. The head band is commonly known as “intsimbi yentloko” however the actual name is Ingqaza and the colour is refered to as (hobe) which is dove in isiXhosa, usually this colour is reserved for royalty that they stand out from any crowd.
The second piece is the neckpiece which is called Isidanga, here the colour is always like this for everyone. Both these items are reserved purely for Xhosa men and specifically Isidanga usually is worn by elderly men who head households.
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