#implement marketing campaigns

[intelisync]

Why Startups Should Embrace Crypto KOL Marketing Today

Picture your startup’s crypto project gaining immense visibility and credibility in just weeks. This is the power of leveraging Crypto KOL marketing.

Crypto KOL marketing harnesses the influence of Key Opinion Leaders (KOLs) within the cryptocurrency sector to promote startups. These KOLs, known for their expertise and influence, can significantly impact market sentiment and drive user engagement. Startups benefit from targeted reach, enhanced credibility, and increased visibility. For instance, Intelisync’s clients have experienced a 45% faster growth rate in user acquisition through effective KOL marketing strategies.

Successful KOL marketing involves several steps: identifying relevant KOLs, building strong relationships, and creating collaborative campaigns. Startups should define clear objectives, track performance metrics, and use feedback for continuous improvement. Despite challenges like finding genuine KOLs and managing expectations, integrating KOL marketing with broader strategies ensures a cohesive marketing approach. Compliance with regulations is also essential to maintain credibility and avoid potential issues.

As the crypto industry evolves, the significance of KOLs will increase. Future trends will focus on authenticity, transparency, and the integration of advanced technologies for precise targeting. Intelisync’s comprehensive services in web3 marketing and blockchain development position startups for success in this dynamic environment. Partner with Intelisync to harness the full potential of KOL marketing and achieve your business goals. Reach out now for Learn more...

[mediaheights]

By implementing a well-planned digital marketing strategy, healthcare providers can increase brand awareness, generate leads and conversions, build trust with patients, improve patient engagement and retention rates. Furthermore, data-driven results allow for targeted analysis of campaigns to determine ROI.

#HealthCare #healthcarebranding #healthcareseo build your brand with digital media and benefit from social media branding contact Media Heights. By Mediaheightspr.com

#Inboundmarketing #MEDIAHEIGHTS #digitalmarketingcompany #searchengineoptimization #content #instagrammarketing #worldcancerday #advertisingagency #web #MEDIAHEIGHTSPRCOM #best #public #relation #agency #in #chandigarh #mohali #punjab #north #india #buildingrelationships #globally #customer #internetbanding — at media heights #smo #branding #facebook #twitter #marketingonline #brand #searchengineoptimization #internetmarketing #follow #digitalagency #marketingagency #motivation #digitalmarketingtips #onlinebusiness #websitedesign #marketingonline #brand #searchengineoptimization #content #instagrammarketing #advertisingagency #web #technology #onlinebranding #branding360degree #SEO #SEObrandingagency #websiteranking #websitetrafic #Digitalmarketing #mediaheights #OnlineAdvertising #instagrammarketing #advertisingagency #web #marketingonline #brand

[ivedatadriven]

Unlocking Success with Adobe Campaign Standard Implementation

Are you ready to revolutionize your marketing efforts and take your campaigns to the next level? Look no further than Adobe Campaign Standard implementation! In this blog post, we'll delve into the world of Adobe Campaign Standard and explore how its implementation can make a remarkable difference in your marketing strategies.

What is Adobe Campaign Standard?

Before we dive into the benefits of implementing Adobe Campaign Standard, let's quickly recap what it is. Adobe Campaign Standard is a powerful marketing automation tool that enables businesses to create, manage, and deliver personalized and targeted campaigns across various channels seamlessly.

Why Implement Adobe Campaign Standard?

You might be wondering, "Why should I bother with implementing Adobe Campaign Standard?" Well, here are some compelling reasons that will make you reconsider:

Streamlined Campaign Management: Say goodbye to the hassle of juggling multiple platforms. Adobe Campaign Standard centralizes your campaign management, making it a breeze to oversee and control your marketing efforts.

Personalization at Scale: Tailoring your messages to individual customers has never been easier. With Adobe Campaign Standard, you can deliver personalized content to your audience, fostering stronger connections and driving higher engagement rates.

Multi-channel Excellence: Whether it's email, social media, SMS, or more, Adobe Campaign Standard allows you to maintain consistent messaging across various channels, ensuring a cohesive customer experience.

The Implementation Process

Implementing Adobe Campaign Standard might sound like a daunting task, but fear not! Follow these steps to navigate the implementation process smoothly:

Assessment and Planning:

Understand your marketing goals and objectives.

Identify the key features of Adobe Campaign Standard that align with your needs.

Plan the integration process, including data migration if required.

Customization and Configuration:

Tailor Adobe Campaign Standard to suit your brand's identity and voice.

Configure campaign workflows, audience segmentation, and tracking mechanisms.

Data Integration:

Seamlessly integrate your existing customer data into Adobe Campaign Standard.

Ensure data accuracy and completeness to drive effective targeting.

Testing and Quality Assurance:

Rigorously test your campaign workflows and automation processes.

Address any issues or discrepancies before launching live campaigns.

Training and Onboarding:

Provide training sessions for your marketing team to ensure they are comfortable using the platform.

Maximize the platform's potential by helping your team make the most of its features.

Measuring Success

After implementing Adobe Campaign Standard, it's crucial to measure your success to understand the impact of your efforts. Keep an eye on the following metrics:

Engagement Rates: Monitor how well your audience is interacting with your campaigns.

Conversion Rates: Measure the effectiveness of your campaigns in terms of driving conversions.

Audience Growth: Track the growth of your audience as you deliver more targeted and personalized content.

In Conclusion

In a world where effective marketing can make or break a business, Adobe Campaign Standard implementation offers a robust solution to elevate your campaigns. By streamlining your processes, enabling personalization, and providing multi-channel capabilities, this tool is a game-changer in the marketing automation landscape.

So, why wait? Embrace the power of Adobe Campaign Standard implementation and witness your marketing efforts reach new heights. It's time to transform the way you connect with your audience and achieve marketing excellence.

Source: https://ive-data-driven.blogspot.com/2023/08/unlocking-success-with-adobe-campaign.html

[brightbraintech]

How to include QR codes for a successful digital marketing - BrightBrain

Purchase, scan, and pay. You would be familiar with scanning QR codes to make online payments. But did you know you could use it for other things as well?

Amazingly, 80% of services related to order, checkout, and payment are estimated to become contactless by 2024. That means a lot of it will also be driven by QR codes.

Customers are highly curious about QR codes and now is a great time to capitalize on them. In this blog, we’ll tell you all the know-how about QR codes. Are you ready?

What is a QR code? QR codes are a type of barcode that can be read easily by a digital device, like your phone camera. They store information, URLs, or other information, as a series of pixels in a square-shaped grid.

Did you know?

According to market research, about 91% of those surveyed have built-in QR code scanners in their iOS devices!

The uses of QR codes are dynamic. People are familiar with QR codes due to online payment and other possibilities. However, they can be used for a variety of things!

• Direct customers to your landing page

• Direct your business information to customers

• Make it easier for customers to download your apps

• View business locations

• Direct customers to social media channels

• Use QR codes to provide discount or promo coupons

QR code advertisement is necessary and is highly beneficial to establish your brand presence and reach consumers. Are you curious how? Let’s take a look!

What are the benefits of QR codes? QR codes are a mantra for marketing strategy. A report by Blue Bite shows that there has been a 98% growth in the number of interactions per active QR object from 2018-2020. Also, India ranks second in the top countries with the highest scanning activity.

Following are some of the benefits of QR codes: To Read More https://www.brightbraintech.com/blog/elevate-digital-marketing-strategy-with-qr-codes/

[advantageintegratedmarketing]

AD Vantage Loyalty Program Services

AD Vantage is a loyalty program company that helps businesses to retain their customers and drive revenue growth. We provide businesses with the tools and strategies they need to develop and manage effective loyalty programs, which reward customers for their repeat business and incentivize them to be loyal.

Designing and implementing loyalty programs: AD Vantage work with businesses to design and implement loyalty programs that are tailored to their specific needs and goals. We help businesses to determine what rewards and incentives will be most effective in encouraging customer loyalty, and they create the systems and processes needed to manage and track the program.

Data analytics: AD Vantage uses data analytics to track customer behavior and measure the effectiveness of loyalty programs. By analyzing customer data, we identify trends and patterns that help businesses to better understand their customers and develop targeted marketing campaigns.

Customer engagement: Our loyalty programs also play a role in engaging customers and encouraging them to participate in the loyalty program. They create marketing materials and campaigns that promote the benefits of the program, and they provide customer support to help customers understand how to participate.

Technology solutions: The loyalty programs of AD Vantage provide technology solutions that allow businesses to manage their loyalty programs, track customer behavior, and measure program effectiveness. These solutions may include software platforms, mobile apps, and other digital tools that make it easy for businesses to manage and track their loyalty programs.

Customer segmentation: We help businesses segment their customers based on demographics, purchase history, and other factors. This allows businesses to target specific customer groups with personalized rewards and incentives that are more likely to appeal to their interests and needs.

Customer feedback: AD Vantage provide businesses with tools to collect customer feedback, which can be used to improve the loyalty program and other aspects of the customer experience. This feedback can be collected through surveys, reviews, and other methods, and can provide valuable insights into customer preferences and behaviors.

Partnership and alliances: Our loyalty program can help businesses form partnerships and alliances with other companies to offer joint loyalty programs. This can expand the reach of the loyalty program and offer customers more options for rewards and incentives.

customerloyaltyprograms

loyaltyschemes

customerloyaltyprogram

[robertreich]

Who’s to Blame for Out-Of-Control Corporate Power?    

One man is especially to blame for why corporate power is out of control. And I knew him! He was my professor, then my boss. His name… Robert Bork.

Robert Bork was a notorious conservative who believed the only legitimate purpose of antitrust — that is, anti-monopoly — law is to lower prices for consumers, no matter how big corporations get. His philosophy came to dominate the federal courts and conservative economics.

I met him in 1971, when I took his antitrust class at Yale Law School. He was a large, imposing man, with a red beard and a perpetual scowl. He seemed impatient and bored with me and my classmates, who included Bill Clinton and Hillary Rodham, as we challenged him repeatedly on his antitrust views.

We argued with Bork that ever-expanding corporations had too much power. Not only could they undercut rivals with lower prices and suppress wages, but they were using their spoils to influence our politics with campaign contributions. Wasn’t this cause for greater antitrust enforcement?

He had a retort for everything. Undercutting rival businesses with lower prices was a good thing because consumers like lower prices. Suppressing wages didn’t matter because employees are always free to find better jobs. He argued that courts could not possibly measure political power, so why should that matter?

Even in my mid-20s, I knew this was hogwash.

But Bork’s ideology began to spread. A few years after I took his class, he wrote a book called The Antitrust Paradox summarizing his ideas. The book heavily influenced Ronald Reagan and later helped form a basic tenet of Reaganomics — the bogus theory that says government should get out of the way and allow corporations to do as they please, including growing as big and powerful as they want.

Despite our law school sparring, Bork later gave me a job in the Department of Justice when he was solicitor general for Gerald Ford. Even though we didn’t agree on much, I enjoyed his wry sense of humor. I respected his intellect. Hell, I even came to like him.

Once President Reagan appointed Bork as an appeals court judge, his rulings further dismantled antitrust. And while his later Supreme Court nomination failed, his influence over the courts continued to grow.  

Bork’s legacy is the enormous corporate power we see today, whether it’s Ticketmaster and Live Nation consolidating control over live performances, Kroger and Albertsons dominating the grocery market, or Amazon, Google, and Meta taking over the tech world.

It’s not just these high-profile companies either: in most industries, a handful of companies now control more of their markets than they did twenty years ago.

This corporate concentration costs the typical American household an estimated extra $5,000 per year. Companies have been able to jack up prices without losing customers to competitors because there is often no meaningful competition.

And huge corporations also have the power to suppress wages because workers have fewer employers from whom to get better jobs.

And how can we forget the massive flow of money these corporate giants are funneling into politics, rigging our democracy in their favor?

But the tide is beginning to turn under the Biden Administration. The Justice Department and Federal Trade Commission are fighting the monopolization of America in court, and proposing new merger guidelines to protect consumers, workers, and society.

It’s the implementation of the view that I and my law school classmates argued for back in the 1970s — one that sees corporate concentration as a problem that outweighs any theoretical benefits Bork claimed might exist.

Robert Bork would likely regard the Biden administration’s antitrust efforts with the same disdain he had for my arguments in his class all those years ago. But instead of a few outspoken law students, Bork’s philosophy is now being challenged by the full force of the federal government.

The public is waking up to the outsized power corporations wield over our economy and democracy. It’s about time.

[inthisuproar]

Was going to write this as a reply to something but realized it needed its own post.

The tl;dr is that, from the looks of it, Automattic absolutely has every intention of turning Tumblr into a marketing media platform.

I work for a marketing company. I build websites.

Specifically, I build websites on Wordpress.org, which is operated by the Wordpress Foundation.

The Wordpress Foundation is the non-profit counterpart to the for-profit company Automattic.

Automattic, as we know, is the company that currently owns Tumblr.

Now, the thing about Wordpress.org (not to be confused with Wordpress.com) is that it's very, VERY popular amongst small businesses. Not only can you build a fully-customizable website with relative ease, you can also add an online shop using another Automattic product: Woocommerce.

Not too long ago, I noticed a new feature was added to Woocommerce: A button next to each Woocommerce product which allows you to Blaze them to Tumblr right from the comfort of your dashboard:

This is what I get when I click that little "Blaze" button...

As someone who understands these tools, I understand the potential implications of these features:

The Blaze feature is basically an up-and-coming ad campaign system that's directly integrated with Woocommerce websites, which I think is the first ad marketing system of its kind. You don't have to log into a social media account to advertise your products, use a second-party integration, or even pay another service to manage your social media ads. It's all baked right into your business's website.

THIS is their planned money-maker, folks, not the rainbow checkmarks or crab armies. And the reason why Automattic would do this kind of thing is simple: Businesses are wealthier than individuals. By implementing a B2B service, Automattic can make more money off of Tumblr than user subscriptions and shoelaces will ever provide.

It's all the same song and dance. Businesses can now shove more ads into your face in a new, convenient fashion. It'll be ads that don't look like ads disguised amongst ads that do look like ads, just like it is with Facebook, TikTok, Instagram, and literally every other marketing media service that calls itself a "social" media.

(Tumblr's new video feature? My guess is that it's there to prepare for video-format Blaze campaigns. Influencer-style videos are the only kind of ad format Gen-Z is receptive to, which is why you're suddenly seeing videos on every platform.)

All they really gotta do now is make Tumblr look appealing to the normies so they can draw in a userbase that isn't trying to escape the onslaught of commercialism that plagues other sites.

Tumblr is one of the last true social medias we have; a place where content is made purely for the sake of talking about it. But given the writing on the wall...I doubt it'll stay that way.

[probablyasocialecologist]

Today, the label luddite is an epithet for someone afraid of technology and the change it can bring. Merchant’s book makes clear that Luddites did not fear automation in the sense of being afraid of the machines or longing for an idyllic past. On the contrary, as Merchant points out, clothworkers were often themselves intimately engaged in improving the technology they used. Some of them proposed paying for job retraining by taxing factory owners who implemented the automating machines, earning the workers the title of “some of the earliest policy futurists,” according to Merchant. These efforts—to use official channels at the local and parliamentary levels—failed, however. With their futures rapidly foreclosing, the clothworkers invoked the fictional Ned Ludd (alternatively, Ludlam), an apprentice stocking-frame knitter in the late 1700s who, the story went, responded to his master whipping him by destroying the machine. Inspired by his act of sabotage against a cruel employer, the Luddites campaigned to halt the spread of the “obnoxious machines.” Soon factory owners found threatening letters signed by Captain Ludd or General Ludd or King Ludd. The letters also allude to another hero of working people from Nottingham, Robin Hood. Merchant argues that the mutability of Ned Ludd served as an organizing symbol akin to a playful but potent meme.

[...]

The Luddites used the tools at their disposal and did so through collective action. Merchant details the day-to-day organizing efforts of the movement’s leaders. We are ushered into a clandestine world of codes and oaths, of backroom meetings and nighttime training. The scheming makes for entertaining reading. But beneath the private planning and public sabotage lurks a more lasting lesson: movements to dismantle automation’s physical infrastructure often depend on building relational infrastructure. Tight-knit communities are extraordinarily important here: they buffered the Luddites from harm and fostered creative thinking rather than merely alienation among adherents and their allies. Increasingly finding themselves wrung out by those in power, these communities coalesced around shared causes that overlooked intragroup differences. This opened space for women, Merchant tells us, to claim the nom de guerre Lady Ludd and charge into markets to demand fair food prices from shop owners and food suppliers. It worked. The “auto-reductions,” as they were called, demonstrate the power of people working together to force change. Similarly, resistance to automation can be creative and provide openings to bring myriad others into the tent.

[thelastharbinger]

Did not have the U.S. government holding hearings on previously classified information and lying making confirmations under oath that they are in possession of alien bodies and ufos in order to distract from the fact that covid-19 is still the leading cause of death in children, the cost of living is astronomical, cop city is well underway despite Atlanta residents overwhelmingly crying out against it, we are experiencing the hottest & deadliest temperatures on record, the state of Florida trying to rewrite history to say that slavery was just a mutually beneficial unpaid internship, trans lives and rights are under attack, anti drag laws, FLINT MICHIGAN STILL DOES NOT HAVE CLEAN DRINKING WATER, anti-discrimination laws being reversed, Supreme Court ruling against affirmative action, Roe v. Wade undone, universal free school lunches are on the ballot, ongoing mass shootings, climate change, big pharma killing off people by withholding live saving drugs at ungodly market prices, the erasure of separation of church and state, AI surveillance being implemented to detect fare evasion for increasingly costly public transport services, the rise of fascim, proud boys showing up with military grade weapons at libraries and day care centers, the permitted attempted coup of the capital, labor union strikes happening all over the country, people dying of heat in Texas because evil landlords want to cut off cooling over an unpaid $51 utility bill, train derailments causing toxic waste spills, corruption within the highest court in the land, homelessness rates the highest its ever been, migrants and asylum seekers being kicked out of temporary housing, the cost of food, book bans, Miranda Rights no longer being stated, mayors deciding to no longer publicly disclose how many people are dying pre-trial in detention facilities, federal minimum wage still $7.25, Jeff Bezos, Elon Musk, oil pipeline constructions on native lands, something like 30-50% of the nation's drinking water contaminated with forever chemicals, the rich remaining untaxed, biden going back on his campaign promises to forgive all student debt, still no free universal healthcare, ICE deportations increasing under biden admin, the u.s. yet maintaining colonies, teens and women getting jail time for miscarriages and abortions, 100 companies globally responsible for 70 or 80-something percent of all CO2 emissions, we are living in a police state, diseases resurfacing after years with no cases due to rising temps, death penalty, public services being defunded to increase military and police spending budgets, and abusers suing victims for defamation cases in court so that they legally cannot talk about it, and setting a dangerous precedent in the process in my 2023 bingo card but here we god damn are.

[indigoraysoflight]

Hopes for TBOC’s marketing campaign

Let me start by saying that this is a marketing rant. I’m going to unfold glaring issues I’ve noticed with the marketing strategies being implemented so far. If it’s not your cup of tea, now is the time to scroll past this post. 

If you’re feeling more exhausted than usual in the fandom, you're having to defend Carol/Caryl online a LOT lately, or you’re finding yourself exercising the block/mute button a lot or finding the lack of Carol-focused promo quite disheartening – this may clarify a few things. I’m shedding some light on some marketing nuances that I‘ve noticed over the past few months that are snowballing into the landscape we see today. I'll try and do it in order so you can see the how some of these strategies connect with each other.  

Promotion without both leads

After the initial two weeks of promo during October, we didn't see a ton of Carol-focused promo. If you go back and look at promo content, news, articles, casting calls, teasers, etc., that followed, you’ll notice one person is largely missing from all of them. Melissa McBride’s name or Carol's pictures/ footage aren’t always found in articles/ news related to the show dubbed “The Book of Carol,” which is often just referred to as Daryl Dixon S2.  

Articles often say, "McBride is joining Daryl Dixon S2." Sometimes, she isn't even mentioned, which may not seem really big or just an error, but these little things compound into bigger issues, like fostering disrespect towards the female lead. We all know that it's their show together, so why not call it that? Why not feature her name in every instance? Why not speak about them equally?

94% of consumers are likely to be loyal to a brand that offers complete transparency.¹ Why let speculation and disrespect continue when they can be neutralized by taking a stand?

Toxicity-inducing posts/narratives

What I mentioned above inevitably starts rumours or opens pathways for people to disrespect Carol or, worse, makes fans feel like they need to be “grateful for the crumbs that they’re getting,” which not only lowers expectations but perpetuates this tactic that leans into the bare minimum and festers toxicity.

Most importantly, it encourages narratives and speculation that she's a "small part of Daryl's story" or that she may not be around for the long haul. It opens the forum to speculate about Carol's fate and I don't have to explain why it's frustrating to read narratives like that.

It's especially problematic because the show is supposed to eventually make way for "their story". This makes TBOC's core audience feel like they’re waiting for crumbs or encourages infighting in the fandom. It's causing strain on people's mental health, and so many are hanging on by a thread. This toxicity makes fans feel unsafe and uncomfortable in the space that is supposed to provide a safe haven. A space where they can share their love for their favourite characters/ship and build anticipation for their show. Which brings me to...

Positioning strategy

When TBOC promo strategy commenced, the fandom rejoiced because “to find home is to find each other” was established as the tagline and a positioning strategy which leaned into who Carol and Daryl are to each other. When I say "positioning strategy", I mean leaning into what makes the show unique. Now, sometimes, it can be incorporated more unethically when it pokes holes into the competitor's product/service/show, but In TBOC's case, they leaned into the biggest selling point of their show, which is Daryl and Carol's relationship, aka what Carylers have been asking for since S2 of the flagship show. Carylers are a great core audience to have because engagement online picks up quickly, with or without their help. 

There are two ways of looking at it – the first way is building on the hype until the promo circuit picks up, and the second way is not putting in a lot of effort because the fans are doing a lot of the legwork. Which one do you think is being implemented right now? They built hype for the first two weeks after Carol's cameo, but unfortunately, that wave crashed before they let fans do the amplifying for them. Which brings me to…

Placating instead of amplifying 

Carol’s pictures/ footage so far has been taken on set or promo stills from the flagship show used in tweets by the official accounts. We can all agree that seeing Melissa and Norman on set is lovely. But a lot of Carol solidarity posts drop because of some inflammatory comment/post/article that pissed Carol/Caryl fans off. Take this, for example: 

There are multiple instances of this. Many set pictures/ promo related content drops around the time there is discomfort amongst Caryl/Carol fans. When you're placating fans because they're pissed, you're trying to neutralize a negative feeling, so the anticipation doesn't build as sustainably and leaves people wanting more. Happiness helps people connect and share content quickly. Positive content spreads faster on social media than any other type of content.² Pictures used to placate fans don’t have the same effect if they amplified the hype for the sake of it. When you amplify a character or ship to build on the hype, it capitalizes on people's positive feelings like excitement and happiness and builds anticipation quicker. Like this:

Carol deserves more than being promoted only when the toxicity gets so bad that fans start to take mental health breaks or think of leaving altogether. Now we all know that the promo circuit hasn’t officially kicked off yet, so I am hoping that these things change when it begins. This is what I want to see:

Equal promotion – I’d love to see Daryl and Carol featured equally when they promote the Caryl show. Give us all the posters featuring both of them and map out their journey towards each other in the posters and their promo. Daryl and Carol should be featured on equal ground, with no doubt left about both of them being the leads of their show. 

Or, as my friend @kryptoniancape said in our podcast, “The posters need to be so in your face that you have no choice but to accept it, or you can’t deny it anymore.” Daryl and Carol have waited long enough for their story to continue. They deserve a compelling story, but most importantly, they deserve a robust marketing campaign that creates buzz for that story and respects both leads equally. 

Build hype. Build angst – Build hype for Carol’s return. Build the angst with Daryl’s return. Their ship has a robust fan engagement on socials which is a goldmine for any show. The marketing campaign practically writes itself here. 

The Carol-focused promo hopefully leans into her marketability as a timid housewife and a survivour to one of the most formidable women on the show. Carol travelling across continents against all odds for Daryl is a huge defining trait of her character. Daryl’s character is known for his love and loyalty to Carol and his family. His longing for her and his unwavering need to protect her are defining traits of his character.

S1 established that he wants to go home, but he feels “stuck” (why? I don’t know). The angst needs to be focused on Daryl’s need to get back home to Carol, the kids, and the rest of his family. Trying to lean into Daryl’s “indecisiveness” because of people he’s known for a short period of time, IMHO undermines his character development. Especially because S2 is focusing on Carol’s side of the story. They both need to be on the same page even though they’re far apart. I don’t know how they will achieve that, but I speak for many when I say most Carylers are waiting for the story to just be about them. 

Leaning into ship baiting to manufacture tension is neither cute nor compelling. Quite frankly, I'm tired of it, especially because Carol and Daryl can build tension with a single look. It's not like this show needs more angst (especially, manufactured angst) than it's going to get with these two trying to find each other.

Building Carol’s and Daryl’s authority (individually and together) – This means tweet threads with memorable moments, articles that validate their characters individually and their ship and its potential, video compilations of their moments together, hyping fanart/fan edits that feature Caryl. The whole enchilada. There are creators sharing their work in this space every day. Take your pick and support them.

I think we can all agree that both Carol and Daryl deserve equal promo; their ship deserves validation, and Carol deserves respect. If you don't resonate with what I said here, no hard feelings, I respect your perspective. If you do resonate with what I said here, I hope it helps somehow. Thanks for taking the time to read this. So long story short.

Nobody wants to see toxic shit like this:

We want to see more of this: 

My last wish for you, dear Caryler, is that you find a safe space where you can talk about the things you love. Take mental health breaks if necessary. Remember that any show related content that you see online is placed there strategically (from a marketing perspective) to leverage the audience or boost viewership. If it doesn't make you happy or bring you hope, or feel good for your mental health – refocus your attention to what does make you happy. Starve the content that doesn't deserve your attention, feed the content that brings you joy.

My askbox is open if you need to chat. ❤️

___

Sources:

1. Unethical Marketing Destroys Customer Experience And Brand Reputation, Forbes.com, Accessed 8 March, 2024

2. The Ultimate Guide to Emotional Marketing, Hubspot.com, Accessed 8 March, 2024

[sunshinesmebdy]

Unleash Your Inner Warrior: Embracing the Power of the Moon in Aries

The vibrant energy of the Moon in Aries brings a dynamic shift to the world of business and finance. It’s a period characterized by bold initiatives, decisive action, and a surge of entrepreneurial spirit. As an astrologer and business consultant, I’m here to guide you through this potent transit and maximize its potential for your success.

Understanding the Moon in Aries Influence:

Fiery Leadership: This transit amplifies leadership qualities, encouraging assertiveness, initiative, and a willingness to take calculated risks. It’s an ideal time to step up, present your ideas confidently, and lead projects with courage and conviction.

The Moon in Aries ignites the inner CEO within! This fiery transit throws open the curtains on your leadership potential, boosting your assertiveness, initiative, and appetite for calculated risks. It’s prime time to shed self-doubt, step onto center stage, and confidently pitch your ideas. Lead projects with the conviction of a lion, unafraid to break new ground. But remember, true leadership isn’t a solo act — leverage your team’s strengths, delegate wisely, and inspire others with your fiery vision. Now go forth and conquer, leader!

Innovation & Creativity: The fiery energy sparks creative thinking and encourages out-of-the-box solutions. Businesses can leverage this time to brainstorm new products, explore niche markets, and implement innovative marketing strategies.

The Moon in Aries is creativity’s jet fuel! Unleash your inner inventor and ignite a brainstorming inferno. Dive deep into niche markets, explore unconventional possibilities, and let your ideas dance outside the lines. This is the perfect time to launch new products that disrupt the status quo, experiment with bold marketing campaigns, and implement innovative solutions that leave your competitors gasping for air. Remember, innovation thrives on a healthy dose of risk, so don’t be afraid to color outside the lines and ignite the spark of change!

Competitive Drive: Aries thrives on friendly competition. Utilize this energy to engage in healthy market competition, negotiate favorable deals, and strive for excellence in your industry. However, remember to stay ethical and respectful, avoiding aggressive tactics that could damage your reputation.

The Moon in Aries throws down the gauntlet, igniting a healthy competitive spirit within! Channel this fire to excel in your market, but remember, it’s a friendly duel, not a scorched-earth battle. Leverage this energy to secure favorable deals, negotiate with confidence, and push your industry boundaries. Remember, sportsmanship matters — compete fiercely, but ethically and respectfully. Think of it as a collaborative climb to the top, not a ruthless push to the bottom. By striking the right balance between ambition and integrity, you’ll emerge victorious, reputation intact and fire still burning bright. So, ready, set, go (with grace)!

Impulsive Decisions: The downside of Aries’ impulsive nature is the potential for hasty decisions and reckless investments. Before making significant financial moves, ensure thorough research, careful analysis, and a balanced perspective.

While the Moon in Aries fuels your fire, remember, impulse control is your armor! This transit can tempt you to dive headfirst into risky investments or hastily close deals. Don’t let the flames cloud your judgment. Before venturing into financial territory, douse the inferno with thorough research, careful analysis, and a healthy dose of skepticism. Seek diverse perspectives, consult trusted advisors, and prioritize long-term sustainability over short-term thrills. Remember, calculated risks are one thing, but reckless gambles can leave you singed. So, channel your fiery spirit wisely, and remember, slow and steady wins the financial race under this potent transit.

Tips for Harnessing the Moon in Aries Power:

Initiate New Ventures: This period favors launching new businesses, products, or marketing campaigns. Channel your creative spirit and develop strategies that stand out from the crowd.

With the Moon in Aries’ spotlight shining bright, it’s go time for bold initiatives! This is the astrological green light to launch that business you’ve been dreaming of, unveil that innovative product you’ve been tinkering with, or unleash a marketing campaign that blazes a trail unlike any other. Tap into your boundless creativity, ignite the spark of differentiation, and develop strategies that make your brand stand out like a supernova in a crowded galaxy. Don’t be afraid to break the mold — remember, Aries thrives on trailblazing and the world awaits your unique brand of brilliance. So, unleash your inner entrepreneur, channel your fiery spirit, and get ready to launch into the stratosphere of success!

Negotiate with Confidence: Don’t be afraid to express your value and negotiate assertively, ensuring you secure fair deals and partnerships. Remember, confidence is key, but stay respectful and collaborative in your approach.

Under the Moon in Aries, your negotiation game levels up! Don’t shy away from expressing your worth and confidently advocating for your goals. It’s okay to bring the fire, but remember, it’s a negotiation, not a battle. Assert your value with respect, collaborate to find win-win solutions, and remember, confidence is key to securing fair deals and partnerships. Think of it as a dance, not a duel — move with grace, power, and a clear understanding of your worth, and you’ll emerge victorious, leaving behind a trail of satisfied collaborators, not scorched earth. So, channel your inner diplomat warrior, and go forth and negotiate with confidence!

Invest Strategically: The Moon in Aries can be a good time for calculated investments, especially in innovative sectors or emerging markets. However, conduct thorough research, avoid impulsive decisions, and prioritize long-term sustainability over short-term gains.

While the Moon in Aries ignites the fire of investment fervor, remember — it’s a calculated burn, not a reckless inferno! This transit can offer fertile ground for strategic investments, especially in groundbreaking sectors or burgeoning markets. However, don’t let the fiery energy cloud your judgment. Conduct meticulous research, analyze trends with a cool head, and prioritize long-term stability over fleeting gains. Think of it as planting a financial seed — nurture it with knowledge, patience, and a sprinkle of calculated risk, and watch it blossom into a sustainable garden of success. Remember, impulsive bets might bring quick thrills, but informed decisions fueled by Aries’ fire will be the true key to unlocking long-term financial prosperity. So, invest wisely, fellow warriors, and let the Moon in Aries guide you towards a future as bright as your ambition!

Delegate Tasks Wisely: Delegate tasks wisely to capitalize on the team’s diverse strengths and prevent burnout. Encourage initiative and creativity within your team, fostering a dynamic and collaborative work environment.

Under the Moon in Aries, delegation becomes your secret weapon! Instead of trying to be a one-person whirlwind, tap into the diverse strengths of your team. Delegate tasks strategically, matching talents with workloads, and watch the collective fire ignite. Don’t micromanage, instead, encourage initiative and creative solutions. Foster a collaborative spirit where ideas flow freely, fueled by the shared energy of the transit. Remember, a united team with individual flames burning bright is a force to be reckoned with! By delegating wisely, you’ll not only empower your team but also avoid burnout and ignite a dynamic engine of productivity that propels everyone towards shared success. So, step back, empower your warriors, and let the collective fire of Aries work its magic!

Maintain Balance: While embracing the impulsive drive is important, remember to maintain a healthy balance. Take time for reflection, consult with trusted advisors, and avoid letting your enthusiasm cloud your judgment.

The Moon in Aries is a potent brew of impulsiveness and drive, but remember, even the fiercest warrior needs moments of calm! Don’t get swept away by the whirlwind of action. Breathe, reflect, and consult trusted advisors to ground your ideas and avoid rash decisions fueled by pure enthusiasm. Think of it as adding water to the Aries fire — it tempers the flames, allowing them to burn brighter, stronger, and for longer. Prioritize sleep, healthy habits, and moments of introspection to maintain balance. Remember, true success under this transit demands not just fiery drive, but also the wisdom to channel it strategically. So, embrace the passion, but fuel it with balance, and watch your Aries-fueled endeavors burn a path to lasting success!

Remember, the Moon in Aries transit is a fleeting opportunity to inject your business with dynamic energy and entrepreneurial spirit. By understanding its influence, employing strategic planning, and maintaining a balanced approach, you can turn this fiery transit into a catalyst for success and propel your business to new heights.

[reasonsforhope]

"A new World Health Organization (WHO) report highlights that 5.6 billion people – 71% of the world’s population – are now protected with at least one best practice policy to help save lives from deadly tobacco – five times more than in 2007.

[Note: Going by the math, that means just (roughly) 14% of people were covered by tobacco control policies in 2007. Talk about a huge increase!]

In the last 15 years since WHO’s MPOWER tobacco control measures were introduced globally, smoking rates have fallen. Without this decline there would be an estimated 300 million more smokers in the world today.

This WHO Report on the global tobacco epidemic, supported by Bloomberg Philanthropies, is focused on protecting the public from second-hand smoke, highlighting that almost 40% of countries now have completely smoke-free indoor public places.

The report rates country progress in tobacco control and shows that two more countries, Mauritius and the Netherlands, have achieved best-practice level in all MPOWER measures, a feat that only Brazil and Türkiye had accomplished until now.

[Note: In late 2021, the former Turkey changed official its name to Türkiye, shedding the English/Anglicized spelling.]

“These data show that slowly but surely, more and more people are being protected from the harms of tobacco by WHO’s evidence-based best-practice policies,” said Dr Tedros Adhanom Ghebreyesus, WHO Director-General...

Smoke-free public spaces is just one policy in the set of effective tobacco control measures, MPOWER, to help countries implement the WHO Framework Convention on Tobacco Control and curb the tobacco epidemic.

Smoke-free environments help people breathe clean air, shield the public from deadly second-hand smoke, motivate people to quit, denormalize smoking and help prevent young people from ever starting to smoke or use e-cigarettes.

“While smoking rates have been going down, tobacco is still the leading cause of preventable death in the world – largely due to relentless marketing campaigns by the tobacco industry,” said Michael R. Bloomberg, WHO Global Ambassador for Noncommunicable Diseases and Injuries...

Eight countries are just one MPOWER policy away from joining the leaders in tobacco control: Ethiopia, Iran, Ireland, Jordan, Madagascar, Mexico, New Zealand, and Spain...

This report demonstrates that all countries irrespective of income levels can drive down the demand for deadly tobacco, achieve major wins for public health and save economies billions of dollars in health care and productivity costs."

-via World Health Organization, July 31, 2023

[ivedatadriven]

Streamlining Content Management: The Role of Adobe Experience Manager Implementation 

Streamlining content management is an essential aspect of modern business operations. In today's fast-paced digital landscape, organisations face the challenge of managing a vast amount of content across various platforms and channels efficiently.

This has prompted the need for powerful content management systems that can simplify and optimise the process.

In this article, we will delve into the role of Adobe Experience Manager implementation in streamlining content management.

Adobe Experience Manager, commonly known as AEM, is a leading enterprise-level content management solution that empowers businesses to create, manage, and deliver personalised digital experiences across multiple channels.

Understanding Content Management

Content management is the art and science of strategically organising, creating, storing, and distributing digital content. It involves a systematic approach to curating information that is accessible, relevant, and valuable to the intended audience. Effective content management entails understanding the lifecycle of content from creation to disposal and implementing processes that ensure its quality, consistency, and usability.

In today's digital age, where vast amounts of information are generated every second, content management has become crucial for businesses to stay competitive. By organising content in a structured manner, businesses can streamline their operations and enhance collaboration among teams. A well-executed content management strategy enables companies to efficiently publish consistent messaging across multiple channels while maintaining brand integrity.

The Importance of Streamlining Content Management

Efficient content management is the bedrock of any successful organisation, as it directly impacts productivity, customer satisfaction, and overall business growth. Streamlining the content management process becomes crucial in today's fast-paced digital landscape where information overload prevails. By optimising content management practices, businesses can effectively manage their vast repositories of data, ensuring seamless access, retrieval, and dissemination.

A streamlined content management system saves valuable time and resources by eliminating unnecessary manual tasks and reducing human error. It allows organisations to focus on strategic activities rather than getting entangled in administrative work.

Overview of Adobe Experience Manager

Adobe Experience Manager (AEM) is a cutting-edge content management system (CMS) that empowers organisations to deliver exceptional digital experiences across multiple channels. AEM provides a robust set of tools and features to streamline content creation, management, and delivery, making it an ideal solution for businesses aiming to enhance their online presence.

With its intuitive user interface and seamless integration with other Adobe products, AEM enables marketers and content authors to efficiently collaborate and create personalised experiences for their audiences.

One of the key strengths of Adobe Experience Manager is its ability to seamlessly manage digital assets. From images and videos to documents and multimedia files, AEM offers a centralised repository that allows easy organisation, searchability, and reuse of assets. This not only saves time but also ensures consistent branding across various channels.

Benefits of Adobe Experience Manager Implementation

Implementing Adobe Experience Manager (AEM) offers a multitude of advantages for streamlining content management. Firstly, AEM provides a user-friendly interface that allows content creators and editors to easily collaborate and manage their digital assets. With its intuitive drag-and-drop functionality, AEM simplifies the process of creating and publishing content, saving valuable time and resources.

Key Features of Adobe Experience Manager

A potent tool in the realm of content management, Adobe Experience Manager boasts an array of impressive features that empower organisations to optimise their content creation and delivery processes.

One such feature is the intuitive and user-friendly authoring interface, which allows for seamless content creation and editing. With its drag-and-drop functionality, authors can effortlessly arrange components, multimedia assets, and metadata to create captivating webpages.

Conclusion

In conclusion, the implementation of Adobe Experience Manager proves to be a formidable solution in streamlining content management processes. With Adobe Experience Manager implementation, businesses can embark on a journey towards efficient content management that not only saves time and resources but also paves the way for exceptional customer experiences. Embracing this cutting-edge technology sets the stage for success in the ever-evolving digital landscape, leaving organisations poised for growth and achievement.

Source: https://ive-data-driven.blogspot.com/2023/07/streamlining-content-management-role-of.html

[jaggedjot]

"THERE CAN BE a huge range of reasons why a show in 2024—this one or any other—doesn’t have the reach it deserves; endless pixels have been spilled on streamer fatigue and fractured audiences in the past few years. AMC, a darling of the prestige-TV-on-cable era, is in an especially strange position: Even when Interview’s first season was a hit on its streaming service, AMC+, it was still held up as an example of a troubled industry in transition. Two years and two Hollywood strikes later, the situation is even more complicated. As the industry restructures and changes who can watch what where, a disconnect has emerged between what viewers like and what critics do. At the same time, social media platforms—the loci of 21st-century word of mouth—continue to implode, fracturing the conversation of an already dispersed audience. Amidst this, IWTV faces specific hurdles due to the nature of the show. An adaptation of Anne Rice’s 1976 novel that pulls heavily from the many Vampire Chronicles books that followed, the show racebends many of its leads—its titular vampire, Louis de Pointe du Lac, is now Black—and goes all in on the queerness of the books. And it is, of course, about vampires—specifically, vampires who do terrible things. “IWTV has so much that a modern audience could want from a series but, unfortunately, some people won’t receive it solely because it’s a queer horror show with majority BIPOC leads,” says Bobbi Miller, a culture critic who recaps the show on her YouTube channel. “Genre TV is always going to have to jump through more hoops for success than a standard drama.” For the converted, the idea that more people aren’t watching Interview is maddening. One could certainly argue that the show, with its dark, twisted Gothicness and emotional maximalism, isn’t for everyone. But in an era of unceremonious cancellations—even of shows that execs touted as hits—and with an absence of information about the show’s future, it’s understandable that its most dedicated fans would be pushing for more viewers. Interview isn’t the only show whose fans question its marketing efforts; it’s a common accusation leveled at streamers of all sorts, especially when a show is canceled. But in this conversation, Interview fans pointed at specific decisions made by the network that many feel have made this season’s rollout feel so much more muted than the last. “It’s been a conversation that fans have been talking about for a while now, but I think what really set them off was the comment made by Film Updates,” says Rei Gorrei, a fan who dubs herself the “Unofficial Vampire Chronicles Spokesperson.” A pop-culture aggregation account with nearly a million followers, Film Updates revealed they had been denied interview requests with the show’s talent—and since fans were worried no one was hearing about IWTV, they couldn’t understand why that reach wasn’t being capitalized on. “I think the combination of these things along with little marketing leaves fans in a word-of-mouth scenario where we now feel like it’s up to us to campaign for the season three renewal,” Gorrei says. Many questioned the promotion the network had been implementing, too, like the decision to never have Anderson and Assad Zaman, whose characters’ romance is one of the main focuses of the season, interviewed together. Episode five in particular, with its explosive fight scene between the two, would have been a prime opportunity. (AMC did not respond to emails seeking comment for this story.) Other fans raised concerns about the unceremonious cancelation of the widely admired official podcast, whose Black female host, Naomi Ekperigin, felt like the perfect interviewer for a show with Black leads and nuanced racial storylines. Then there was the fact that too few episodes would air in time for Emmy consideration—not the fault of marketing, but yet one more source of fan worry."

Interview With the Vampire Fans Say the Stakes Have Never Been Higher by Elizabeth Minkel

[rafiqul01693]

Unlocking Success: The Best Use of Facebook Marketing

In the dynamic landscape of digital marketing, Facebook remains a powerhouse for businesses seeking to connect with their target audience and drive results. With over 2.8 billion monthly active users, Facebook offers an unparalleled platform for businesses to enhance brand visibility, engage with customers, and boost sales. Here's a comprehensive guide on the best use of Facebook marketing to maximize your business potential:

1. Create a Compelling Business Page:

Your Facebook business page is the digital face of your brand. Ensure it's visually appealing, consistent with your brand identity, and includes essential information such as your business hours,

contact details, and a compelling 'About Us' section. Use high-quality images and a captivating cover photo to make a lasting first impression.

2. Leverage Facebook Ads:

Facebook's robust advertising platform allows businesses to target specific demographics, interests, and behaviors. Invest time in creating eye-catching ad creatives, compelling copy, and a clear call-to-action.

Experiment with different ad formats, such as carousel ads, video ads, and lead ads, to find what resonates best with your audience.

3. Engage with Your Audience:

Social media is all about building relationships. Regularly engage with your audience through comments, messages, and posts. Promptly respond to inquiries, address concerns, and foster a sense of community. Encourage user-generated content by running contests or asking for reviews, turning your audience into brand ambassadors.

4. Utilize Facebook Groups:

Facebook Groups provide a unique opportunity to create a community around your brand or industry. Join relevant groups and participate in discussions, positioning yourself as an authority in your niche. Alternatively, create your own group to foster a sense of belonging among your customers and prospects.

5. Harness the Power of Facebook Analytics:

Facebook Insights offers valuable data on your page performance, audience demographics, and content engagement.

Use these insights to refine your strategy, identify popular content, and optimize your posting schedule. Data-driven decisions are key to a successful Facebook marketing campaign.

6. Optimize for Mobile Users:

A significant portion of Facebook users access the platform on mobile devices. Ensure that your content is mobile-friendly, with concise and visually appealing elements. This includes mobile-optimized ads, responsive landing pages, and a seamless user experience.

7. Implement Facebook Pixel:

Facebook Pixel is a powerful tool that helps you track the actions users take on your website after clicking on your ads. Use this data to measure the effectiveness of your campaigns, retarget website visitors, and optimize for conversions. Facebook Pixel is an invaluable asset for refining your marketing strategy.

8. Run Targeted Contests and Giveaways:

Engage your audience by running contests and giveaways. Encourage participants to like, share, and comment on your posts to increase organic reach. Ensure that the prizes align with your brand and attract your target audience, fostering a positive association with your business.

9. Stay Consistent with Content Strategy:

Consistency is key in maintaining an active and engaged audience. Develop a content calendar and post regularly to keep your audience informed and entertained.

Mix up your content types, including images, videos, articles, and user-generated content, to maintain variety.

10. Test and Iterate:

The digital landscape is ever-evolving, and what works today may not work tomorrow. Continuously test different strategies, analyze results, and iterate based on the feedback and data you receive. This iterative approach will help you stay ahead of the curve and adapt to changing consumer behavior.

[darkmaga-retard]

John Ellis

Aug 05, 2024

1. Stock markets tumbled on Monday, with Japanese shares at one point exceeding their 1987 "Black Monday" loss, as fears of a U.S. recession sent investors fleeing from risk while wagering that rate cuts would be needed to rescue growth. The safe haven yen and Swiss franc surged, as crowded carry trades unravelled, sparking speculation that some investors were unloading profitable trades to get money to cover losses elsewhere. Such was the torrent of selling that circuit breakers were triggered on stock exchanges across Asia. (Source: reuters.com)

2. Taiwan stocks ended down 8.4% on Monday, a record slump, with tech stocks including TSMC plunging as investors sold off one of Asia's top performing markets this year, spooked by a poor outlook for global tech stocks and the U.S. economy. The main index shed 1,807.21 points, its worst one-day percentage fall, to close at 19,830.88, the lowest level since April 23. The decline was fuelled by a sell-off in tech, and then spread more broadly as the index dipped below the key 20,000 level. (Source: reuters.com)

3. Earlier today, South Korea's stock market marked its worst session since the global financial crisis of 2008, with trading curbs activated for the first time in four years, as tech stocks slumped amid U.S. recession fears. The benchmark KOSPI stock index ended the session down 8.8% at 2,441.55, its biggest percentage fall since Oct. 24, 2008. During the session, the KOSPI fell as much as 10.8%, triggering circuit breakers for the first time since March 2020, which are trading curbs activated when the index falls or rises more than 8% and halts trading of stocks and derivatives for 20 minutes. (Source: reuters.com)

4. A closely watched measure of expected US stock market turbulence surged to its highest level in almost four years today as a global stock sell-off gathered pace. The Vix index of expected volatility in the S&P 500 — commonly known as Wall Street’s “fear gauge” — rose to as much as 41.8 points by morning in London to its highest level since November 2020, breaking above an intraday peak in March 2023 following the collapse of Silicon Valley Bank. The Vix measures the price of options that enable investors to profit from swings in the S&P 500. (Source: ft.com)

5. U.S. pension funds are beginning to explore investments around bitcoin and other cryptocurrencies, a move that could expose millions of former teachers, police officers, firefighters and other retirees to the wild ups and downs of a largely unregulated financial product. In at least five states, industry lobbyists have aggressively hawked the idea, aiming to woo local lawmakers with the promise that digital assets can deliver sky-high profits — often without fully acknowledging the possible risks. The emerging sales campaign contrasts with the broad warnings in Washington that investing in cryptocurrency could leave retirees’ life savings vulnerable to “fraud, theft and loss.” (Source: washingtonpost.com)

6. After more than a decade as a recurring tea-time conversation topic, the delay in retirement is nearing reality in China, set to impact over 500 million workers as the country grapples with a rapidly aging population. The five-year reform blueprint, released last month following a key Communist Party gathering, includes a commitment to raise the retirement age. According to the resolution adopted at the Third Plenum of the party’s 20th Central Committee, China will gradually increase the statutory retirement age based on the principle of “voluntary participation with appropriate flexibility.” For the first time, a key policy document outlines the principles of the reform, fueling expectations that the decade-long initiative will soon be implemented. (Source: caixinglobal.com)