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Five SEO Pro Tips for Your Photo Website
New Post has been published on https://mediafocus.biz/five-seo-pro-tips-for-your-photo-website/
Five SEO Pro Tips for Your Photo Website
Whether you’re just starting your photography career or have years of revel in, being discovered in search engines is essential to conducting your dreams. In this submit, we’ll be sharing 5 beneficial search engine optimization pointers that could help your images internet site region properly in serps.
Full disclosure: This publish become subsidized through Squarespace.
Search engine optimization (search engine marketing) for photographers is one-of-a-kind than search engine marketing for different professions due to the necessary more advantageous attention on photo optimization, which has its very own set of nice practices. We will dive into individual picture optimization strategies later, however, first, we should study the larger photo.
Tip #1: Use The Right Keywords
Put your self in the mind of your client and think about what key phrases they’d type in Google in the event that they have been searching for shopping for what you promote. Search engine optimization is key-word pushed so determining the key phrases human beings use to discover your merchandise gives you a concept of the keywords for that you should try to rank well. Google’s Keyword Planner permits you to get search volume estimates so you can inform if “wedding ceremony photographer” receives more searches than “wedding ceremony images.” Having this perception will assist you to higher recognize which keywords to recognition on and encompass for your content.
As you may see from the example above, you could see that “wedding pictures” has around 5,000 extra searches per month than “wedding ceremony photographer” but in case you recall the intent of the two queries, it’s possible that a number of the people searching for “wedding ceremony photography” are looking for concept for his or her photos or some thing else except an actual photographer. 100% of people looking for “wedding ceremony photographer” are looking for a photographer, so it makes greater feel to target that keyword.
It’s constantly higher to chase reason rather than extent, so if key phrases have comparable extent, usually nice to target the one this is extra indicative of a user trying to be inquisitive about what you’re supplying.
There is also hobby in packages and expenses, so it might be vital to have content for your site which could help address the questions humans can also have round how much your services fee and what programs you offer.
Tip #2: Use Content to Answer Questions
Once you recognize the key phrases to goal based totally on your key-word studies, consider the questions your customers have and create content that solutions the one’s questions.
Frequently Asked Question (FAQ) fashion content commonly ranks nicely in engines like google since it regularly explicitly solutions the question that search engines assume customers have based on their query. Search engines try and decide your reason based on the key phrases you input, so answering questions without delay often lets in your web site to rank due to the search engine matching your answer with what it believes the user is soliciting for based totally on their query.
There is equipment like KeywordTool.So which shows precise questions humans have around a positive topic. Continuing with the marriage photographer instance, you could get an idea of what forms of questions you need to the solution with content on your site:
Tip #3: Local First
Search engines recognize that the majority searching out photographers are seeking out photographers that are near them. It’s uncommon that someone in Phoenix is seeking out a photographer who works in Des Moines. When a search is achieved for “photographer” in Google, it’s neighborhood photographers that show up first, accompanied with the aid of evaluation sites (Yelp and Thumbtack show up most often).
Establishing a presence on Google My Business will make it more likely that you can display up towards the pinnacle whilst people search.
Having wonderful opinions on websites like Yelp and Thumbtack can also make certain you’ve got a presence in organic search effects. Google ranks those sites high because humans are inquisitive about critiques, and the greater fine reviews you’ve got from the ones web sites the better you are going to rank those sites. Search engine optimization takes time, and a powerful manner to get commercial enterprise at the same time as you’re still operating on selling your website online and working your manner up the rankings is to go where there is continually numerous traffic, and that is on Yelp and Thumbtack.
Tip #four: Optimizing Individual Images
At the heart of any photographer’s internet site may be examples of their paintings. While a number of the tips for optimizing person pictures that follow are technical in nature, an excellent content control gadget (CMS) will make those clean to put in force. Squarespace has a strong set of SEO functions within the occasion you’re starting from scratch or seeking to migrate from your modern-day CMS. Below are six elements to optimize for each picture to ensure that your pix can be discovered:
1. Filename. The reported calls ought to be descriptive of the photo. If you’re showing a picture of a green get dressed, the file call must be “inexperienced-dress.Jpg” or something as descriptive. It ought to now not be “img256.Jpg” or any other ambiguous string of characters.
2. Image compression. Try to reduce the size of the image to make sure it passes quick. Users and search engines like google and yahoo don’t like web sites that take some time to load, and one of the most good sized causes of sluggish load instances is huge photograph documents. There are many gears to be had online that effortlessly assist you to lessen the scale of your images at the same time as retaining their best earlier than you upload them to your website.
Three. Alt text. Descriptive opportunity textual content (additionally known as “alt textual content”) ought to accompany every photo. Most content management structures will help you easily add an alt characteristic, which must be as descriptive as possible. Because engines like google nevertheless can’t “see” what a photograph contains, they use alt textual content to higher apprehend what the picture is about, and what you vicinity within the alt textual content could have an impact on the kinds of key phrases the picture can rank for in Google.
4. Facebook Open Graph tags and Twitter Card markup. Facebook and Twitter offer tags which permit website online proprietors to make their photographs greater shareable on their respective platforms. Implementing Open Graph tags and Twitter Card tags makes it less difficult for the pics to be shared on social media, that may assist with search engine visibility. This is technical, so finding plugins that work together with your content management device is the very best way to perform this.
5. Text around images. In addition to the usage of the image alt text to understand what a photograph contains, search engines like google and yahoo also examine the textual content around a photo to get contextual clues. Including a few sentences at once earlier than or after the picture is a location on your site will help search engines like google get a higher expertise of what the photo is and what keywords it should show up for in search effects.
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5 SEO Pro Tips for Your Photo Website http://ift.tt/2thC4hx
Whether you’re just starting your photography career or have years of experience, being found in search engines is critical to accomplishing your goals. In this post, we’ll be sharing 5 helpful SEO tips that can help your photography website place well in search engines.
Full disclosure: This post was sponsored by Squarespace.
Search engine optimization (SEO) for photographers is different than SEO for other professions due to the necessary enhanced focus on image optimization, which has its own set of best practices. We will dive into individual image optimization techniques later, but first we must look at the bigger picture.
Tip #1: Use The Right Keywords
Put yourself in the mind of your customer and think of what keywords they’d type in Google if they were looking to buy what you sell. SEO is keyword driven so determining the keywords people use to find your products gives you an idea of the keywords for which you should attempt to rank well. Google’s Keyword Planner allows you to get search volume estimates so you can tell if “wedding photographer” gets more searches than “wedding photography.” Having this insight will allow you to better understand which keywords to focus on and include in your content.
As you can see from the example above, you can see that “wedding photography” has around 5,000 more searches per month than “wedding photographer” however if you consider the intent of the two queries, it’s possible that some of the people searching for “wedding photography” are looking for inspiration for their photos or something else besides an actual photographer. 100% of people searching for “wedding photographer” are looking for a photographer, so it makes more sense to target that keyword.
It’s always better to chase intent rather than volume, so if two keywords have similar volume, always best to target the one that is more indicative of a user looking to be interested in what you’re offering.
There is also interest in packages and prices, so it would be important to have content on your site that can help address the questions people may have around how much your services cost and what packages you offer.
Tip #2: Use Content to Answer Questions
Once you understand the keywords to target based on your keyword research, think about the questions your customers have and create content that answers those questions.
Frequently Asked Question (FAQ) style content typically ranks well in search engines since it often explicitly answers the question that search engines think users have based on their query. Search engines try to determine your intent based on the keywords you enter, so answering questions directly often allows your site to rank due to the search engine matching your answer with what it believes the user is asking for based on their query.
There are tools like KeywordTool.io which show specific questions people have around a certain topic. Continuing with the wedding photographer example, you can get an idea of what types of questions you should answer with content on your site:
Tip #3: Local First
Search engines realize that most people looking for photographers are looking for photographers that are near them. It’s rare that a person in Phoenix is looking for a photographer who works in Des Moines. When a search is done for “photographer” in Google, it’s local photographers that show up first, followed by review sites (Yelp and Thumbtack show up most often).
Establishing a presence on Google My Business will make it more likely that you can show up towards the top when people search.
Having positive reviews on sites like Yelp and Thumbtack can also ensure you have presence in organic search results. Google ranks those sites high because people are interested in reviews, and the more positive reviews you have from those sites the higher you are going to rank within those sites. SEO takes time, and an effective way to get business while you’re still working on promoting your site and working your way up the rankings is to go where there is always a lot of traffic, and that is on Yelp and Thumbtack.
Tip #4: Optimizing Individual Images
At the heart of any photographer’s website will be examples of their work. While many of the recommendations for optimizing individual images that follow are technical in nature, a good content management system (CMS) will make these easy to implement. Squarespace has a robust set of SEO features in the event you’re starting from scratch or looking to migrate from your current CMS. Below are six elements to optimize for each image to ensure that your images can be found:
1. Filename. The file name should be descriptive of the image. If you’re showing a picture of a green dress, the file name should be “green-dress.jpg” or something as descriptive. It should not be “img256.jpg” or another ambiguous string of characters.
2. Image compression. Try to reduce the size of the image to make sure it loads quickly. Users and search engines don’t like sites that take a while to load, and one of the most significant causes of slow load times is large image files. There are many tools available online that easily allow you to reduce the size of your images while maintaining their quality before you upload them to your site.
3. Alt text. Descriptive alternative text (also known as “alt text”) should accompany each picture. Most content management systems will allow you to easily add an alt attribute, which should be as descriptive as possible. Because search engines still can’t “see” what an image contains, they use alt text to better understand what the image is about, and what you place in the alt text could influence the types of keywords the image can rank for in Google.
4. Facebook Open Graph tags and Twitter Card markup. Facebook and Twitter provide tags which allow site owners to make their images more shareable on their respective platforms. Implementing Open Graph tags and Twitter Card tags makes it easier for the images to be shared on social media, which can help with search engine visibility. This is technical, so finding plugins that work with your content management system is the easiest way to accomplish this.
5. Text around images. In addition to using the image alt text to understand what an image contains, search engines also look at the text around an image to get contextual clues. Including a few sentences directly before or after the image is place on your site will help search engines get a better understanding of what the image is and what keywords it should show up for in search results.
6. Specify a width and a height for all images. Search engines can load a page faster if they’re aware of the height and width elements of an image since they can better understand how the content should be placed around the image. Since having a fast loading site is an important user experience factor which could also contribute to SEO visibility, this simple step can go a long way. Fortunately, most content management systems allow you to set these values easily or automatically set them for you.
Tip #5: Image Sitemaps
For the overly technical audience, submitting an image sitemap can help Google better understand your image content. You can create a separate image sitemap, or combine image information to your already existing sitemap. Google provides detailed information about setting up image sitemaps.
Recap
SEO should be taken seriously by photographers if they’re looking to grow their business. The channel can provide significant new business opportunities once top rankings have been attained, however it’s going to take time and effort. The tips mentioned throughout this post are a great start.
Squarespace has a robust set of SEO features to help your business get found, making it a great choice if you’re just starting out or looking to switch. Try Squarespace free for 14-day days. When you’re ready to subscribe use code ‘PETAPIXEL’ for 10% off your first domain or website purchase.
Go to Source Author: Sponsored Post If you’d like us to remove any content please send us a message here CHECK OUT THE TOP SELLING CAMERAS!
The post 5 SEO Pro Tips for Your Photo Website appeared first on CameraFreaks.
July 05, 2017 at 07:00PM
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5 SEO Pro Tips for Your Photo Website
Whether you’re just starting your photography career or have years of experience, being found in search engines is critical to accomplishing your goals. In this post, we’ll be sharing 5 helpful SEO tips that can help your photography website place well in search engines.
Full disclosure: This post was sponsored by Squarespace.
Search engine optimization (SEO) for photographers is different than SEO for other professions due to the necessary enhanced focus on image optimization, which has its own set of best practices. We will dive into individual image optimization techniques later, but first we must look at the bigger picture.
Tip #1: Use The Right Keywords
Put yourself in the mind of your customer and think of what keywords they’d type in Google if they were looking to buy what you sell. SEO is keyword driven so determining the keywords people use to find your products gives you an idea of the keywords for which you should attempt to rank well. Google’s Keyword Planner allows you to get search volume estimates so you can tell if “wedding photographer” gets more searches than “wedding photography.” Having this insight will allow you to better understand which keywords to focus on and include in your content.
As you can see from the example above, you can see that “wedding photography” has around 5,000 more searches per month than “wedding photographer” however if you consider the intent of the two queries, it’s possible that some of the people searching for “wedding photography” are looking for inspiration for their photos or something else besides an actual photographer. 100% of people searching for “wedding photographer” are looking for a photographer, so it makes more sense to target that keyword.
It’s always better to chase intent rather than volume, so if two keywords have similar volume, always best to target the one that is more indicative of a user looking to be interested in what you’re offering.
There is also interest in packages and prices, so it would be important to have content on your site that can help address the questions people may have around how much your services cost and what packages you offer.
Tip #2: Use Content to Answer Questions
Once you understand the keywords to target based on your keyword research, think about the questions your customers have and create content that answers those questions.
Frequently Asked Question (FAQ) style content typically ranks well in search engines since it often explicitly answers the question that search engines think users have based on their query. Search engines try to determine your intent based on the keywords you enter, so answering questions directly often allows your site to rank due to the search engine matching your answer with what it believes the user is asking for based on their query.
There are tools like KeywordTool.io which show specific questions people have around a certain topic. Continuing with the wedding photographer example, you can get an idea of what types of questions you should answer with content on your site:
Tip #3: Local First
Search engines realize that most people looking for photographers are looking for photographers that are near them. It’s rare that a person in Phoenix is looking for a photographer who works in Des Moines. When a search is done for “photographer” in Google, it’s local photographers that show up first, followed by review sites (Yelp and Thumbtack show up most often).
Establishing a presence on Google My Business will make it more likely that you can show up towards the top when people search.
Having positive reviews on sites like Yelp and Thumbtack can also ensure you have presence in organic search results. Google ranks those sites high because people are interested in reviews, and the more positive reviews you have from those sites the higher you are going to rank within those sites. SEO takes time, and an effective way to get business while you’re still working on promoting your site and working your way up the rankings is to go where there is always a lot of traffic, and that is on Yelp and Thumbtack.
Tip #4: Optimizing Individual Images
At the heart of any photographer’s website will be examples of their work. While many of the recommendations for optimizing individual images that follow are technical in nature, a good content management system (CMS) will make these easy to implement. Squarespace has a robust set of SEO features in the event you’re starting from scratch or looking to migrate from your current CMS. Below are six elements to optimize for each image to ensure that your images can be found:
1. Filename. The file name should be descriptive of the image. If you’re showing a picture of a green dress, the file name should be “green-dress.jpg” or something as descriptive. It should not be “img256.jpg” or another ambiguous string of characters.
2. Image compression. Try to reduce the size of the image to make sure it loads quickly. Users and search engines don’t like sites that take a while to load, and one of the most significant causes of slow load times is large image files. There are many tools available online that easily allow you to reduce the size of your images while maintaining their quality before you upload them to your site.
3. Alt text. Descriptive alternative text (also known as “alt text”) should accompany each picture. Most content management systems will allow you to easily add an alt attribute, which should be as descriptive as possible. Because search engines still can’t “see” what an image contains, they use alt text to better understand what the image is about, and what you place in the alt text could influence the types of keywords the image can rank for in Google.
4. Facebook Open Graph tags and Twitter Card markup. Facebook and Twitter provide tags which allow site owners to make their images more shareable on their respective platforms. Implementing Open Graph tags and Twitter Card tags makes it easier for the images to be shared on social media, which can help with search engine visibility. This is technical, so finding plugins that work with your content management system is the easiest way to accomplish this.
5. Text around images. In addition to using the image alt text to understand what an image contains, search engines also look at the text around an image to get contextual clues. Including a few sentences directly before or after the image is place on your site will help search engines get a better understanding of what the image is and what keywords it should show up for in search results.
6. Specify a width and a height for all images. Search engines can load a page faster if they’re aware of the height and width elements of an image since they can better understand how the content should be placed around the image. Since having a fast loading site is an important user experience factor which could also contribute to SEO visibility, this simple step can go a long way. Fortunately, most content management systems allow you to set these values easily or automatically set them for you.
Tip #5: Image Sitemaps
For the overly technical audience, submitting an image sitemap can help Google better understand your image content. You can create a separate image sitemap, or combine image information to your already existing sitemap. Google provides detailed information about setting up image sitemaps.
Recap
SEO should be taken seriously by photographers if they’re looking to grow their business. The channel can provide significant new business opportunities once top rankings have been attained, however it’s going to take time and effort. The tips mentioned throughout this post are a great start.
Squarespace has a robust set of SEO features to help your business get found, making it a great choice if you’re just starting out or looking to switch. Try Squarespace free for 14-day days. When you’re ready to subscribe use code ‘PETAPIXEL’ for 10% off your first domain or website purchase.
from DIYS http://ift.tt/2tMtMyJ
0 notes
Text
5 SEO Pro Tips for Your Photo Website
Whether you’re just starting your photography career or have years of experience, being found in search engines is critical to accomplishing your goals. In this post, we’ll be sharing 5 helpful SEO tips that can help your photography website place well in search engines.
Full disclosure: This post was sponsored by Squarespace.
Search engine optimization (SEO) for photographers is different than SEO for other professions due to the necessary enhanced focus on image optimization, which has its own set of best practices. We will dive into individual image optimization techniques later, but first we must look at the bigger picture.
Tip #1: Use The Right Keywords
Put yourself in the mind of your customer and think of what keywords they’d type in Google if they were looking to buy what you sell. SEO is keyword driven so determining the keywords people use to find your products gives you an idea of the keywords for which you should attempt to rank well. Google’s Keyword Planner allows you to get search volume estimates so you can tell if “wedding photographer” gets more searches than “wedding photography.” Having this insight will allow you to better understand which keywords to focus on and include in your content.
As you can see from the example above, you can see that “wedding photography” has around 5,000 more searches per month than “wedding photographer” however if you consider the intent of the two queries, it’s possible that some of the people searching for “wedding photography” are looking for inspiration for their photos or something else besides an actual photographer. 100% of people searching for “wedding photographer” are looking for a photographer, so it makes more sense to target that keyword.
It’s always better to chase intent rather than volume, so if two keywords have similar volume, always best to target the one that is more indicative of a user looking to be interested in what you’re offering.
There is also interest in packages and prices, so it would be important to have content on your site that can help address the questions people may have around how much your services cost and what packages you offer.
Tip #2: Use Content to Answer Questions
Once you understand the keywords to target based on your keyword research, think about the questions your customers have and create content that answers those questions.
Frequently Asked Question (FAQ) style content typically ranks well in search engines since it often explicitly answers the question that search engines think users have based on their query. Search engines try to determine your intent based on the keywords you enter, so answering questions directly often allows your site to rank due to the search engine matching your answer with what it believes the user is asking for based on their query.
There are tools like KeywordTool.io which show specific questions people have around a certain topic. Continuing with the wedding photographer example, you can get an idea of what types of questions you should answer with content on your site:
Tip #3: Local First
Search engines realize that most people looking for photographers are looking for photographers that are near them. It’s rare that a person in Phoenix is looking for a photographer who works in Des Moines. When a search is done for “photographer” in Google, it’s local photographers that show up first, followed by review sites (Yelp and Thumbtack show up most often).
Establishing a presence on Google My Business will make it more likely that you can show up towards the top when people search.
Having positive reviews on sites like Yelp and Thumbtack can also ensure you have presence in organic search results. Google ranks those sites high because people are interested in reviews, and the more positive reviews you have from those sites the higher you are going to rank within those sites. SEO takes time, and an effective way to get business while you’re still working on promoting your site and working your way up the rankings is to go where there is always a lot of traffic, and that is on Yelp and Thumbtack.
Tip #4: Optimizing Individual Images
At the heart of any photographer’s website will be examples of their work. While many of the recommendations for optimizing individual images that follow are technical in nature, a good content management system (CMS) will make these easy to implement. Squarespace has a robust set of SEO features in the event you’re starting from scratch or looking to migrate from your current CMS. Below are six elements to optimize for each image to ensure that your images can be found:
1. Filename. The file name should be descriptive of the image. If you’re showing a picture of a green dress, the file name should be “green-dress.jpg” or something as descriptive. It should not be “img256.jpg” or another ambiguous string of characters.
2. Image compression. Try to reduce the size of the image to make sure it loads quickly. Users and search engines don’t like sites that take a while to load, and one of the most significant causes of slow load times is large image files. There are many tools available online that easily allow you to reduce the size of your images while maintaining their quality before you upload them to your site.
3. Alt text. Descriptive alternative text (also known as “alt text”) should accompany each picture. Most content management systems will allow you to easily add an alt attribute, which should be as descriptive as possible. Because search engines still can’t “see” what an image contains, they use alt text to better understand what the image is about, and what you place in the alt text could influence the types of keywords the image can rank for in Google.
4. Facebook Open Graph tags and Twitter Card markup. Facebook and Twitter provide tags which allow site owners to make their images more shareable on their respective platforms. Implementing Open Graph tags and Twitter Card tags makes it easier for the images to be shared on social media, which can help with search engine visibility. This is technical, so finding plugins that work with your content management system is the easiest way to accomplish this.
5. Text around images. In addition to using the image alt text to understand what an image contains, search engines also look at the text around an image to get contextual clues. Including a few sentences directly before or after the image is place on your site will help search engines get a better understanding of what the image is and what keywords it should show up for in search results.
6. Specify a width and a height for all images. Search engines can load a page faster if they’re aware of the height and width elements of an image since they can better understand how the content should be placed around the image. Since having a fast loading site is an important user experience factor which could also contribute to SEO visibility, this simple step can go a long way. Fortunately, most content management systems allow you to set these values easily or automatically set them for you.
Tip #5: Image Sitemaps
For the overly technical audience, submitting an image sitemap can help Google better understand your image content. You can create a separate image sitemap, or combine image information to your already existing sitemap. Google provides detailed information about setting up image sitemaps.
Recap
SEO should be taken seriously by photographers if they’re looking to grow their business. The channel can provide significant new business opportunities once top rankings have been attained, however it’s going to take time and effort. The tips mentioned throughout this post are a great start.
Squarespace has a robust set of SEO features to help your business get found, making it a great choice if you’re just starting out or looking to switch. Try Squarespace free for 14-day days. When you’re ready to subscribe use code ‘PETAPIXEL’ for 10% off your first domain or website purchase.
from DIYS http://ift.tt/2tMtMyJ
0 notes
Text
5 SEO Pro Tips for Your Photo Website
Whether you’re just starting your photography career or have years of experience, being found in search engines is critical to accomplishing your goals. In this post, we’ll be sharing 5 helpful SEO tips that can help your photography website place well in search engines.
Full disclosure: This post was sponsored by Squarespace.
Search engine optimization (SEO) for photographers is different than SEO for other professions due to the necessary enhanced focus on image optimization, which has its own set of best practices. We will dive into individual image optimization techniques later, but first we must look at the bigger picture.
Tip #1: Use The Right Keywords
Put yourself in the mind of your customer and think of what keywords they’d type in Google if they were looking to buy what you sell. SEO is keyword driven so determining the keywords people use to find your products gives you an idea of the keywords for which you should attempt to rank well. Google’s Keyword Planner allows you to get search volume estimates so you can tell if “wedding photographer” gets more searches than “wedding photography.” Having this insight will allow you to better understand which keywords to focus on and include in your content.
As you can see from the example above, you can see that “wedding photography” has around 5,000 more searches per month than “wedding photographer” however if you consider the intent of the two queries, it’s possible that some of the people searching for “wedding photography” are looking for inspiration for their photos or something else besides an actual photographer. 100% of people searching for “wedding photographer” are looking for a photographer, so it makes more sense to target that keyword.
It’s always better to chase intent rather than volume, so if two keywords have similar volume, always best to target the one that is more indicative of a user looking to be interested in what you’re offering.
There is also interest in packages and prices, so it would be important to have content on your site that can help address the questions people may have around how much your services cost and what packages you offer.
Tip #2: Use Content to Answer Questions
Once you understand the keywords to target based on your keyword research, think about the questions your customers have and create content that answers those questions.
Frequently Asked Question (FAQ) style content typically ranks well in search engines since it often explicitly answers the question that search engines think users have based on their query. Search engines try to determine your intent based on the keywords you enter, so answering questions directly often allows your site to rank due to the search engine matching your answer with what it believes the user is asking for based on their query.
There are tools like KeywordTool.io which show specific questions people have around a certain topic. Continuing with the wedding photographer example, you can get an idea of what types of questions you should answer with content on your site:
Tip #3: Local First
Search engines realize that most people looking for photographers are looking for photographers that are near them. It’s rare that a person in Phoenix is looking for a photographer who works in Des Moines. When a search is done for “photographer” in Google, it’s local photographers that show up first, followed by review sites (Yelp and Thumbtack show up most often).
Establishing a presence on Google My Business will make it more likely that you can show up towards the top when people search.
Having positive reviews on sites like Yelp and Thumbtack can also ensure you have presence in organic search results. Google ranks those sites high because people are interested in reviews, and the more positive reviews you have from those sites the higher you are going to rank within those sites. SEO takes time, and an effective way to get business while you’re still working on promoting your site and working your way up the rankings is to go where there is always a lot of traffic, and that is on Yelp and Thumbtack.
Tip #4: Optimizing Individual Images
At the heart of any photographer’s website will be examples of their work. While many of the recommendations for optimizing individual images that follow are technical in nature, a good content management system (CMS) will make these easy to implement. Squarespace has a robust set of SEO features in the event you’re starting from scratch or looking to migrate from your current CMS. Below are six elements to optimize for each image to ensure that your images can be found:
1. Filename. The file name should be descriptive of the image. If you’re showing a picture of a green dress, the file name should be “green-dress.jpg” or something as descriptive. It should not be “img256.jpg” or another ambiguous string of characters.
2. Image compression. Try to reduce the size of the image to make sure it loads quickly. Users and search engines don’t like sites that take a while to load, and one of the most significant causes of slow load times is large image files. There are many tools available online that easily allow you to reduce the size of your images while maintaining their quality before you upload them to your site.
3. Alt text. Descriptive alternative text (also known as “alt text”) should accompany each picture. Most content management systems will allow you to easily add an alt attribute, which should be as descriptive as possible. Because search engines still can’t “see” what an image contains, they use alt text to better understand what the image is about, and what you place in the alt text could influence the types of keywords the image can rank for in Google.
4. Facebook Open Graph tags and Twitter Card markup. Facebook and Twitter provide tags which allow site owners to make their images more shareable on their respective platforms. Implementing Open Graph tags and Twitter Card tags makes it easier for the images to be shared on social media, which can help with search engine visibility. This is technical, so finding plugins that work with your content management system is the easiest way to accomplish this.
5. Text around images. In addition to using the image alt text to understand what an image contains, search engines also look at the text around an image to get contextual clues. Including a few sentences directly before or after the image is place on your site will help search engines get a better understanding of what the image is and what keywords it should show up for in search results.
6. Specify a width and a height for all images. Search engines can load a page faster if they’re aware of the height and width elements of an image since they can better understand how the content should be placed around the image. Since having a fast loading site is an important user experience factor which could also contribute to SEO visibility, this simple step can go a long way. Fortunately, most content management systems allow you to set these values easily or automatically set them for you.
Tip #5: Image Sitemaps
For the overly technical audience, submitting an image sitemap can help Google better understand your image content. You can create a separate image sitemap, or combine image information to your already existing sitemap. Google provides detailed information about setting up image sitemaps.
Recap
SEO should be taken seriously by photographers if they’re looking to grow their business. The channel can provide significant new business opportunities once top rankings have been attained, however it’s going to take time and effort. The tips mentioned throughout this post are a great start.
Squarespace has a robust set of SEO features to help your business get found, making it a great choice if you’re just starting out or looking to switch. Try Squarespace free for 14-day days. When you’re ready to subscribe use code ‘PETAPIXEL’ for 10% off your first domain or website purchase.
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5 SEO Pro Tips for Your Photo Website
Whether you’re just starting your photography career or have years of experience, being found in search engines is critical to accomplishing your goals. In this post, we’ll be sharing 5 helpful SEO tips that can help your photography website place well in search engines.
Full disclosure: This post was sponsored by Squarespace.
Search engine optimization (SEO) for photographers is different than SEO for other professions due to the necessary enhanced focus on image optimization, which has its own set of best practices. We will dive into individual image optimization techniques later, but first we must look at the bigger picture.
Tip #1: Use The Right Keywords
Put yourself in the mind of your customer and think of what keywords they’d type in Google if they were looking to buy what you sell. SEO is keyword driven so determining the keywords people use to find your products gives you an idea of the keywords for which you should attempt to rank well. Google’s Keyword Planner allows you to get search volume estimates so you can tell if “wedding photographer” gets more searches than “wedding photography.” Having this insight will allow you to better understand which keywords to focus on and include in your content.
As you can see from the example above, you can see that “wedding photography” has around 5,000 more searches per month than “wedding photographer” however if you consider the intent of the two queries, it’s possible that some of the people searching for “wedding photography” are looking for inspiration for their photos or something else besides an actual photographer. 100% of people searching for “wedding photographer” are looking for a photographer, so it makes more sense to target that keyword.
It’s always better to chase intent rather than volume, so if two keywords have similar volume, always best to target the one that is more indicative of a user looking to be interested in what you’re offering.
There is also interest in packages and prices, so it would be important to have content on your site that can help address the questions people may have around how much your services cost and what packages you offer.
Tip #2: Use Content to Answer Questions
Once you understand the keywords to target based on your keyword research, think about the questions your customers have and create content that answers those questions.
Frequently Asked Question (FAQ) style content typically ranks well in search engines since it often explicitly answers the question that search engines think users have based on their query. Search engines try to determine your intent based on the keywords you enter, so answering questions directly often allows your site to rank due to the search engine matching your answer with what it believes the user is asking for based on their query.
There are tools like KeywordTool.io which show specific questions people have around a certain topic. Continuing with the wedding photographer example, you can get an idea of what types of questions you should answer with content on your site:
Tip #3: Local First
Search engines realize that most people looking for photographers are looking for photographers that are near them. It’s rare that a person in Phoenix is looking for a photographer who works in Des Moines. When a search is done for “photographer” in Google, it’s local photographers that show up first, followed by review sites (Yelp and Thumbtack show up most often).
Establishing a presence on Google My Business will make it more likely that you can show up towards the top when people search.
Having positive reviews on sites like Yelp and Thumbtack can also ensure you have presence in organic search results. Google ranks those sites high because people are interested in reviews, and the more positive reviews you have from those sites the higher you are going to rank within those sites. SEO takes time, and an effective way to get business while you’re still working on promoting your site and working your way up the rankings is to go where there is always a lot of traffic, and that is on Yelp and Thumbtack.
Tip #4: Optimizing Individual Images
At the heart of any photographer’s website will be examples of their work. While many of the recommendations for optimizing individual images that follow are technical in nature, a good content management system (CMS) will make these easy to implement. Squarespace has a robust set of SEO features in the event you’re starting from scratch or looking to migrate from your current CMS. Below are six elements to optimize for each image to ensure that your images can be found:
1. Filename. The file name should be descriptive of the image. If you’re showing a picture of a green dress, the file name should be “green-dress.jpg” or something as descriptive. It should not be “img256.jpg” or another ambiguous string of characters.
2. Image compression. Try to reduce the size of the image to make sure it loads quickly. Users and search engines don’t like sites that take a while to load, and one of the most significant causes of slow load times is large image files. There are many tools available online that easily allow you to reduce the size of your images while maintaining their quality before you upload them to your site.
3. Alt text. Descriptive alternative text (also known as “alt text”) should accompany each picture. Most content management systems will allow you to easily add an alt attribute, which should be as descriptive as possible. Because search engines still can’t “see” what an image contains, they use alt text to better understand what the image is about, and what you place in the alt text could influence the types of keywords the image can rank for in Google.
4. Facebook Open Graph tags and Twitter Card markup. Facebook and Twitter provide tags which allow site owners to make their images more shareable on their respective platforms. Implementing Open Graph tags and Twitter Card tags makes it easier for the images to be shared on social media, which can help with search engine visibility. This is technical, so finding plugins that work with your content management system is the easiest way to accomplish this.
5. Text around images. In addition to using the image alt text to understand what an image contains, search engines also look at the text around an image to get contextual clues. Including a few sentences directly before or after the image is place on your site will help search engines get a better understanding of what the image is and what keywords it should show up for in search results.
6. Specify a width and a height for all images. Search engines can load a page faster if they’re aware of the height and width elements of an image since they can better understand how the content should be placed around the image. Since having a fast loading site is an important user experience factor which could also contribute to SEO visibility, this simple step can go a long way. Fortunately, most content management systems allow you to set these values easily or automatically set them for you.
Tip #5: Image Sitemaps
For the overly technical audience, submitting an image sitemap can help Google better understand your image content. You can create a separate image sitemap, or combine image information to your already existing sitemap. Google provides detailed information about setting up image sitemaps.
Recap
SEO should be taken seriously by photographers if they’re looking to grow their business. The channel can provide significant new business opportunities once top rankings have been attained, however it’s going to take time and effort. The tips mentioned throughout this post are a great start.
Squarespace has a robust set of SEO features to help your business get found, making it a great choice if you’re just starting out or looking to switch. Try Squarespace free for 14-day days. When you’re ready to subscribe use code ‘PETAPIXEL’ for 10% off your first domain or website purchase.
from DIYS http://ift.tt/2tMtMyJ
0 notes
Text
5 SEO Pro Tips for Your Photo Website
Whether you’re just starting your photography career or have years of experience, being found in search engines is critical to accomplishing your goals. In this post, we’ll be sharing 5 helpful SEO tips that can help your photography website place well in search engines.
Full disclosure: This post was sponsored by Squarespace.
Search engine optimization (SEO) for photographers is different than SEO for other professions due to the necessary enhanced focus on image optimization, which has its own set of best practices. We will dive into individual image optimization techniques later, but first we must look at the bigger picture.
Tip #1: Use The Right Keywords
Put yourself in the mind of your customer and think of what keywords they’d type in Google if they were looking to buy what you sell. SEO is keyword driven so determining the keywords people use to find your products gives you an idea of the keywords for which you should attempt to rank well. Google’s Keyword Planner allows you to get search volume estimates so you can tell if “wedding photographer” gets more searches than “wedding photography.” Having this insight will allow you to better understand which keywords to focus on and include in your content.
As you can see from the example above, you can see that “wedding photography” has around 5,000 more searches per month than “wedding photographer” however if you consider the intent of the two queries, it’s possible that some of the people searching for “wedding photography” are looking for inspiration for their photos or something else besides an actual photographer. 100% of people searching for “wedding photographer” are looking for a photographer, so it makes more sense to target that keyword.
It’s always better to chase intent rather than volume, so if two keywords have similar volume, always best to target the one that is more indicative of a user looking to be interested in what you’re offering.
There is also interest in packages and prices, so it would be important to have content on your site that can help address the questions people may have around how much your services cost and what packages you offer.
Tip #2: Use Content to Answer Questions
Once you understand the keywords to target based on your keyword research, think about the questions your customers have and create content that answers those questions.
Frequently Asked Question (FAQ) style content typically ranks well in search engines since it often explicitly answers the question that search engines think users have based on their query. Search engines try to determine your intent based on the keywords you enter, so answering questions directly often allows your site to rank due to the search engine matching your answer with what it believes the user is asking for based on their query.
There are tools like KeywordTool.io which show specific questions people have around a certain topic. Continuing with the wedding photographer example, you can get an idea of what types of questions you should answer with content on your site:
Tip #3: Local First
Search engines realize that most people looking for photographers are looking for photographers that are near them. It’s rare that a person in Phoenix is looking for a photographer who works in Des Moines. When a search is done for “photographer” in Google, it’s local photographers that show up first, followed by review sites (Yelp and Thumbtack show up most often).
Establishing a presence on Google My Business will make it more likely that you can show up towards the top when people search.
Having positive reviews on sites like Yelp and Thumbtack can also ensure you have presence in organic search results. Google ranks those sites high because people are interested in reviews, and the more positive reviews you have from those sites the higher you are going to rank within those sites. SEO takes time, and an effective way to get business while you’re still working on promoting your site and working your way up the rankings is to go where there is always a lot of traffic, and that is on Yelp and Thumbtack.
Tip #4: Optimizing Individual Images
At the heart of any photographer’s website will be examples of their work. While many of the recommendations for optimizing individual images that follow are technical in nature, a good content management system (CMS) will make these easy to implement. Squarespace has a robust set of SEO features in the event you’re starting from scratch or looking to migrate from your current CMS. Below are six elements to optimize for each image to ensure that your images can be found:
1. Filename. The file name should be descriptive of the image. If you’re showing a picture of a green dress, the file name should be “green-dress.jpg” or something as descriptive. It should not be “img256.jpg” or another ambiguous string of characters.
2. Image compression. Try to reduce the size of the image to make sure it loads quickly. Users and search engines don’t like sites that take a while to load, and one of the most significant causes of slow load times is large image files. There are many tools available online that easily allow you to reduce the size of your images while maintaining their quality before you upload them to your site.
3. Alt text. Descriptive alternative text (also known as “alt text”) should accompany each picture. Most content management systems will allow you to easily add an alt attribute, which should be as descriptive as possible. Because search engines still can’t “see” what an image contains, they use alt text to better understand what the image is about, and what you place in the alt text could influence the types of keywords the image can rank for in Google.
4. Facebook Open Graph tags and Twitter Card markup. Facebook and Twitter provide tags which allow site owners to make their images more shareable on their respective platforms. Implementing Open Graph tags and Twitter Card tags makes it easier for the images to be shared on social media, which can help with search engine visibility. This is technical, so finding plugins that work with your content management system is the easiest way to accomplish this.
5. Text around images. In addition to using the image alt text to understand what an image contains, search engines also look at the text around an image to get contextual clues. Including a few sentences directly before or after the image is place on your site will help search engines get a better understanding of what the image is and what keywords it should show up for in search results.
6. Specify a width and a height for all images. Search engines can load a page faster if they’re aware of the height and width elements of an image since they can better understand how the content should be placed around the image. Since having a fast loading site is an important user experience factor which could also contribute to SEO visibility, this simple step can go a long way. Fortunately, most content management systems allow you to set these values easily or automatically set them for you.
Tip #5: Image Sitemaps
For the overly technical audience, submitting an image sitemap can help Google better understand your image content. You can create a separate image sitemap, or combine image information to your already existing sitemap. Google provides detailed information about setting up image sitemaps.
Recap
SEO should be taken seriously by photographers if they’re looking to grow their business. The channel can provide significant new business opportunities once top rankings have been attained, however it’s going to take time and effort. The tips mentioned throughout this post are a great start.
Squarespace has a robust set of SEO features to help your business get found, making it a great choice if you’re just starting out or looking to switch. Try Squarespace free for 14-day days. When you’re ready to subscribe use code ‘PETAPIXEL’ for 10% off your first domain or website purchase.
from DIYS http://ift.tt/2tMtMyJ
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