want to give my two cents on the AI usage in the maestro trailer--
i think seventeen doing a whole concept that is anti-AI is very cool, especially as creatives themselves i think it's good that they're speaking up against it and i hope it gets more ppl talking about the issue. i also understand on a surface level the artistic choice (whether it was made by the members, the mv director, or whoever else), to directly use AI in contrast to real, human-made visuals and music in order to criticize it. i also appreciate that they clearly stated the intention of the use of AI at the beginning of the video
however, although i understand it to an extent, i do not agree with the choice to use AI to critique AI. one of the main ethical concerns with generative AI is that it is trained on other artists' work without their knowledge, consent, or compensation. and even when AI generated images are being used to critique AI, it still does not negate this particular ethical concern
the use of AI to critique also does not negate the fact that this is work that could have been done by an actual artist. i have seen some people argue that it's okay in this context because it's a critique specifically about AI, and it is content that never would have been done by a real artist anyway because it doesn't make sense for the story they're trying to tell. but i disagree. i think you can still tell the exact same story without using AI
and in fact, i would argue that it would make the anti-AI message stronger if they HAD paid an artist to draw/animate the scenes that are supposed to represent AI generated images. wouldn't it just be proof that humans can create images that are just as bad and nonsensical and soulless as AI, but that AI can't replicate the creativity and beauty and basic fucking anatomy that's in human-made art?
it feels very obvious this was not just a way to cut corners and costs like a lot of scummy people are using AI for. ultimately it was a very intentional creative decision, i just personally think it was a very poor one. and even if some ethical considerations were taken into account before this decision, i certainly don't think all of them were. at the very least i feel like the decision undermines the message they want to convey
i would also like to recognize that i myself am not an artist, and i have seen some artists that are totally on board with the use of AI in this specific context, so clearly this is not a topic that is cut and dry. but generative AI is still new, and i think it's important to keep having these conversations
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and when ayano's theory of happiness mv came out yes i was blown away by the fact that the mekatrio were related to ayano just as everyone else was, but i was also equally shocked at the fact that ayano had shoulder-length hair this whole time. like idk i was 12 didnt have a working brain and ig didnt watch toumei answer properly, cuz for a long time i thought her hair just ended at her scarf. like i thought she had a bob hairstyle of sorts LOL
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TBH I think the "Lyin' Awake" MV was one of their strongest to date. Lorefreak has loggéd on. The way they tied in his backstory in visual form and let the music do the rest of the speaking was so well done. I don't know who had the idea to show flashbacks through switching aspect ratios and VHS stylings but it was a godsend because it was genuinely just so delightful to watch.
My favorite detail was without a doubt the round at the end because it was just such a stark contrast to the stage choreo.....When they do this song live you see Zer0 singing by himself, then the Spine lights up and joins in, and then lights up on Rabbit as she joins in too. I always connected that to his backstory again, how he was reincorporated back into the Walter family, but there's none of that in the music video. It's just Zer0, alone, waiting for someone to find him.
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