#if we switch to my fantasy books I just KNOW people would ship T. B. and V. and that would make me upset

[herbertwest]

Sometimes I think about the ships people might come up with for my characters and judge how good each one is

[tastygoldentaters]

From A to Z

fandom meme

well… here we go:

A - Your current OTP(s)/OT3(s)/OTX(s)

Schubeto, obviously.

B - A pairing you initially didn’t consider but someone changed your mind

Schumotes (I blame you and your fic, @camsuki​ )

C - A ship you have never liked and probably never will (be nice)

b e t o m o t s u (spaced out so it doesn’t show in the tag but also to express my exhasperation while trying to be nice)

D - A pairing you wish you liked but just can’t (again: be nice)

the same as before, but that’s only because they get a shit ton of fics and I’m jelly i-i

E - Have you added anything cracky/hilarious to your fandom, if so, what

I’m… not sure? I have some ellaborate headcanons about Beet’s penguins but I have only shared them with a couple of friends, I don’t think that counts.

F - What’s the longest you’ve ever been in a fandom

uhh… I’d say 10+ years?

G - Do you remember your first OTP, if so who was in it

I’ve always been a crazy shipper I shipped my friends with each other when I was a kid I suck I know but the first time I really cared about a pairing, it was Draco x Ginny from Harry Potter.

H - What is your favorite source text for fandom stuff (e.g., tv shows, movies, books, anime, Western animation, etc.)

I have a weak spot for videogames, mostly because I just LOVE seing gameplay features being incorporated to text.

I - Has tumblr caused you to stop liking any fandoms, if so, which and why

Ah, yes. Superwholock made me tired of Supernatural (although the show could have done that on its own), mildly annoyed at Sherlock and it made me drop Doctor Who after five episodes.

J - Name a fandom you didn’t care/think about until you saw it all over tumblr

Yuri!!! On Ice

K -Say something nice about someone in any of your fandoms

hey @ardwynna​ your fics give me life!!! seriously though best written sephiroth i’ve seen

L - Say something genuinely nice about a character who isn’t one of your faves (chars you’re neutral on are fair game, as are chars you dislike)

Genesis Rhapsodos is a great character. If he weren’t he probably wouldn’t annoy me so much.

M - Say something genuinely nice about a ship that you don’t ship (or its shippers, or anything related to you)

The Sefikura tag has a m a z i n g  fanart, holy shit, how do you guys do it???

N - Name three things you wish you saw more or in your main fandom (or a fandom of choice)

I wish Classicaloid had more meta, more fics, and that more artists were on tumblr so I could reblog all the cool art I see on pixiv!

O - Choose a song at random, which ship or character does it remind you of

Here Comes a Thought, from Steven Universe, feels like it would really suit Clerith, even though I don’t really ship them.

P - Invent a random AU for any fandom (we always need more ideas)

Final Fantasy VII Pokémon AU! (really I just want Aeris wearing cute pokémon trainer outfits and Sephiroth being an overpowered edgelord and Tifa KICKING ASS WITH HER FIGHTER TYPE POKÉMON)

Q - A ship you’ve abandoned and why

I kind of liked Zerith, but Crisis Core made me drop it, I just didn’t feel it anymore.

R - A pairing you ship that you don’t think anyone else ships

Reeve x Aerith

S - Show us an example of your personal headcanon (prompts optional but encouraged)

Beethes is a huge Star Wars nerd, and became a die hard fan of John Williams. He was as hurt as Obi-Wan when Anakin turned to the Dark Side.

T - Do you have any hard and fast headcanons that you will die defending, about anything at all (gender identity, sexual or romantic orientation, extended family, sexual preferences like top/bottom/switch, relationship with poetry, seriously anything)

Cloud! Strife! Is! A! Slytherin!!!

U - 5 favorite characters from 5 different fandoms

Minerva McGonagall (Harry Potter)Peridot (Steven Universe)Pippin (Lord of the Rings)Obi-Wan Kenobi (Star Wars)Botan (Yu Yu Hakusho)

V - 3 OTPs from 3 different fandoms

Remus x Sirius (Harry Potter)Éowyn x Faramir (Lord of the Rings)Terra x Edgar (Final Fantasy VI)

W - 5 favorite ships and 5 kinks you like best for said ships

Aerith x Sephiroth - knife playSchoob x Beet - praise kinkBach x Beet - D/sAerith x Tifa - bondageCloud x Tifa - pegging

X - top 5-10 characters who are yoUR PRECIOUS BABIES AND YOU WILL DIE DEFENDING THEM

BEETHES ! ! !

SEPHIROTH IS MY SON

Vivi from FFIX is Good And Pure, Sugar, Spice, and Everything Nice

IF STEVEN UNIVERSE GETS HURT I SWEAR TO GOD I’M FLYING TO AMERICA AND BURNING CARTOON NETWORK TO THE GROUND

KEFKA WILL ALWAYS BE THE BEST FINAL FANTASY VILLAIN AND ANYONE WHO DISAGREES CAN FIGHT ME

Y - What are your secondhand fandoms (fandoms you aren’t in personally but are tangentially familiar with because your friends/people on your dash are in them)

Everyone I follow seems to be into Gravity Falls I swear to god

Z - Just ramble about something fan-related, go go go (prompts optional but encouraged)

I adore everyone who draws Aerith with darker skin, thicker eyebrows, smaller breasts, and wider hips, you are the true heroes in this fandom and I wish I could buy all of you a cake. 

[hermanwatts]

Sensor Sweep: Viking Bikers From Hell, Lovecraft & Hemingway, Hadon of Ancient Opar

T.V. (Bare Bone E-zine): But Milius’ mark on Sutter’s creative process may go far beyond simple story and dialogue.  A more concrete clue lies in Milius’ end credits when Miami Vice scenes and the superimposed B-movie episode title “Viking Bikers from Hell,” pseudonymously written in 1987 by Milius, flash across the screen with other clips from his filmography.  Though Sons of Anarchy is stylistically, tonally, and philosophically different from Milius’ episode, it is not a leap to see how it put the gas in the tank of Sutter’s imagination.

  Horror (DMR Books): One of Lovecraft’s earliest stories written as an adult is “Dagon.” After his ship is sunk by German U-boats, a castaway finds himself on an unknown island. There he encounters the title creature. This story is one of Lovecraft’s earliest and one of his lesser ones; however it still has elements of genuine terror.

Games (Walker’s Retreat): Ghost of Tsushima is out now. In case you missed it, it’s this: Yep, a game set during the Mongol invasion of Japan. Gameplay is very reminiscent of the well-regarded Breath of the Wild for the Nintendo Switch blended with the more recent Assassin’s Creed games. Yes, playing in Japanese with subtitles is an option, as is playing in Black & White for the Full Kurosawa effect. This has the Death Cult in games mad, especially when Japanese outlets have been positive about this game. The meme below summarizes aptly.

Fiction (Rough Edges): A while back, I read SON OF GRENDEL, a novella that’s a prequel to this full-length novel. Now I’ve read BATTLE FOR THE WASTELANDS, and it’s a fine post-apocalyptic yarn, just as I expected based on my enjoyment of the novella. It’s the future, of course, after some disaster that has left vestiges of what people call the Old World. The countries, states, and cities that we know are gone, but firearms technology remains (although at a much lower level for the most part) and dirigibles are still around.

RPG (RPG Pundit): The newest issue is out, and RPGPundit Presents #102: The Woodsman is a very short issue, but it’s also only 99 cents! In it, I present a brand new character class for Lion & Dragon, that can also be used in other OSR games: the Woodsman! This is essentially a non-magical ranger-style class, based on Medieval-Authentic concepts of what a Woodsman was and did. If you want to play a native English (or Welsh) character who has ability in hunting, trapping and wilderness lore, this is the way to go!

Lost Race (Cirsova):   In Hadon of Ancient Opar he presents a tale of the Ice Age in Africa. Some readers will not care for the earthy, rough sexuality which still has the power to shock and disturb, despite the passage of decades.  Willy Ley’s “Chad Sea” and “Congo Lake” (Engineer’s Dreams, 1954) are present here as Mediterranean-like basins, while cities of a Jakob Bachofen-type matriarchy (Mother Right, 1861) flourish all around. Hadon, a sports champ/gladiator, is to become king but is instead sent on a deadly mission, and we’re off into whitest Africa, with Rider Haggard’s characters Laleela and Paga appearing alongside the Hercules-like Kwasin and the mysterious “grey-eyed god” Sahhindar.

Writing (Wasteland & Sky): We’ve talked many times about the awful state of art right now in the modern world, but we haven’t offered much in the way of solutions aside from the obvious: just keep trucking. Today that changes as I introduce to you my newest book due out at the end of this month: The Pulp Mindset!

  RPG (The Other Side): Astonishing Swordsmen & Sorcerers of Hyperborea (AS&SH) is more closely aligned with “Advanced Era” D&D, but its feel for me has always been more OD&D, though over the last few years I have been treating it as another flavor of Basic.  I have mentioned in the past that I see AS&SH as a good combination of B/X and AD&D rules.  Essentially it is what we were playing back in the early 80s.

Writing (Pulprev): Updated Call for Submissions: Pulp on Pulp. Misha Burnett and I are working on a free collection of essays for writers. Titled Pulp on Pulp, this collection offers practical advice on creating fun, fast-paced fiction. This collection is aimed specifically at writers who want to create pulp-style fiction, though writers from other genres may learn something new from this collection. This project is a labour of love, allowing writers to share everything they have learned.

Fiction (Tentaculii): Ernest Hemingway published his first novel in 1926, just as Lovecraft was writing “The Call of Cthulhu”. Over time Lovecraft’s star dimmed away almost to nothing, while Hemingway struck the world like a meteorite. So much so, that Robert Bloch once remarked that it was difficult to conceive that Lovecraft had actually been living and working in the same era as Hemingway. Another protege, J. Vernon Shea, also observed that… “Part of the reason for Lovecraft’s unpopularity with the literary critics of his day lay in the fact that mainstream literature, following Sherwood Anderson’s and Hemingway’s leads, was turning more and more toward simple sentences and action–packed narration”.

Non-fiction (Marzaat): In “Slaves of the Death Spider: Colin Wilson and Existentialist Science Fiction”, Stableford talks about Wilson’s Spider World series in a way that convinces me there’s probably not much of merit in them. He finds them not that original – specifically derivative of Star Wars and Murray Leinster’s “Mad Planet”. He finds it ironic that Wilson, who once accused science fiction of being fairy tales for adults who have not outgrown fairy tales, has written, inspired by his occult interests, a story that seems to suggest, a la L. Ron Hubbard’s Dianetics, that mankind’s salvation will come. In short, Stableford says Wilson neither delivers a new plot or anything conceptually satisfying.

Fiction (Jon Mollison): Celebrate your independence from authors that hate you, the good, the beautiful, and the true.  You should pick up your copy of The Penultimate Men today, and I’ll tell you why. or starters, it includes a new Morty and Kyrus story from Schuyler Hernstrom.  If you have read any Hernstrom, you already know his entry is worth the price of admission alone. In addition to that story, you get Jeffro Johnson’s inimitable break-down of the post-apocalyptic genre, a pair of tales from my own pen, and something you’ve never seen before.

Art (DMR Books): The artist, John Byrne, turned seventy today. I would reckon most DMR Books fans know him from his work on superhero comics like The X-Men and The Fantastic Four. However, Byrne has a long history of drawing heroic fantasy characters. Back in 1971, barely in his twenties, Byrne wrote and drew his first published comics story which was published by the Alberta College of Art and Design in Calgary. The protagonist of the comic was called “The Death’s-Head Knight” and the plot was firmly within heroic fantasy parameters. Check it out here.

Pulp Fiction (Adventures Fantastic): I read “The Black Gargoyle”. It was the cover story for the March 1934 issue of Weird Tales.   It is available in the collection of the same name. Set on Borneo, the unnamed narrator and his companion, Martin Gow, are traveling upriver to join a museum expedition. They stop to rest at an outpost run by a man named Gomez. Gomez is an evil man, the very stereotype of the white oppressor. Gomez has given them a hut in which there are several skulls and a shrunken head on a shelf above the beds. Also staying in another hut are a man and his wife.

Pulp Fiction (Pulp Net): I have posted previously on the prolific H. Bedford-Jones (1887-1949), who is considered the “King of the Pulps,” having written over 800 short stories, 200 novels, and more. While he had several series of works with single characters, many of his longest series were instead around certain themes. Kind of fictionalized histories or docu-dramas. Many of these were done for Blue Book, one of the “Big 4” of pulps. The longest of these series was his “Ships and Men” series that ran for 34 parts from January 1937 to November 1939.

Fiction (Superversive SF): Probably the best known of the series, THE BLACK CAULDRON follows the Companions as they seek to stop Arawn from acquiring more cauldron born. It is very different from the Disney movie version. The silent, stalking soldiers cannot be slain but weaken the further they get from the land of the dead. The companions have a mission—steal the cauldron and destroy it. That’s not as easy as it sounds. However, the one who jumps in must know it will cost his life. One of Prince Gwydion’s main allies turns traitor, and one of Taran’s new companions is out for his own glory.

Culture Wars/RPG (Grey Hawk Grognard): Sometime over the last couple of days, Wizards of the Coast decided to put up the following disclaimer on all D&D products earlier than 5th edition, plus a few 5E items as well. Setting aside the typos and grammatical errors of this hastily-done disclaimer, I can’t say I’m surprised that Wizards of the Coast has decided to bend the knee to the SJW crowd.

Fiction (Pulp Serenade): Robert Silverberg’s criminal past has been coming to light—and I, for one, am thrilled, just as readers were undoubtedly thrilled decades ago. In 2011, Stark House Press republished two of the sci-fi master’s earliest novels,  Gang Girl (1959) and Sex Bum (1963), both of which originally appeared under the pseudonym Don Elliott. These are from the heyday of smut paperbacks, a time when rising talent (like Silverberg, Donald Westlake, and Lawrence Block) were cutting their teeth on T-and-A-tastic yarns, honing their writing skills and getting paid for it.

Sensor Sweep: Viking Bikers From Hell, Lovecraft & Hemingway, Hadon of Ancient Opar published first on https://sixchexus.weebly.com/

[cleancutpage]

November Monthly Radar

[Note from editor: We publish a Weekly Radar for Geek Estate Mastermind members that’s more like Reader’s Digest or a college radio station than it’s like reading TMZ or watching the news. Our recommendations and synthesis come out every Friday morning along with member news to peruse. This is a wrap-up for the month of November with a couple articles from each week.]

Mastermind Message

In addition to the Thanksgiving holiday, November included a member lunch in Seattle and our first gathering of folks in Chicago.

New Product

We launched a new series for members. Category product reviews. The first segment: Small Landlord Property Management Software.

New Members

Max Colls from Estated

Scott Drexel from Rentl

Kristina McCann from Off-Market-Homes

Grier Allen from BoomTown

James Green from OffertoClose.com

David Steckel from Setter

Nathan Miller from Rentec Direct

Ben Clark from Realigned

Pierre Calzadilla from Local Logic

Vincent Harris from Hoozip

Teevan McManus from Greendoor

Member News

Estated Upgrades Property Data API with RESO Compliance and Parcel Search for Proptech Industry

Ebby Halliday rolled out Buyside company-wide

FlyHomes revealed their new logo

TRIBUS becomes the first to send Solds to Zillow

Remine announces Contactually integration.

Greg joined the executive team of a Denver brokerage

Congrats to Pete Flint / NFX for pulling off their first Proptech CEO Summit in San Francisco. Several Geek Estate members attended

Caroline Pinal of Giveback Homes: Five Years of Giving. What I’ve Learned & How You Can Apply it to Real Estate

Brett Hagler at New Story is hiring an Innovation Fund Manager

Ryan Coon from Avail was featured in a piece about rentals on Curbed

BoomTown acquired lead qualification tool Real Contact

Transmission Topics

Vendor sales strategies at the broker level

Background on the rentals category product review

The underwhelming rentals search experience

Why showings data creates a true network effect

How brokerages can compete with iBuyers

When removing friction isn’t always a good thing

Real Estate

COZY ACQUIRED BY COSTAR FOR $68M

Big news out of the small landlord property management space with the news that CoStar (operator of Apartments.com) acquired Cozy for $68 Million. Congratulations to Gino and the team. The company was founded after their time at Flickr, who’s co-founder Stewart Butterfield joined Cozy’s board of directors and went on to launch the popular work collaboration tool Slack. I’ve been a customer since 2013 and worked with Cozy on integration during my time at Move. We’ll cover the announcement and its implications more in our newly launched series on Small Landlord Property Management Software. There are so many implications with this deal, but something to think about over the next few days is how it affects the portal space. Independent landlord listings comprise a unique set of rentals content not yet democratized on the web. While portals have become a necessary channel for large portfolios of apartment communities and mid-sized property management firms – many independent landlords still get the results they want from a red and white yard sign coupled with a Craigslist posting. Capturing those users via free software could be a massive win for CoStar, whose primary product line is business intelligence reporting. Also, while capturing that listing inventory could be an enormous win for Apartments.com, it could mean an even more significant loss for Zillow, realtor.com, and Apartment List. Bonus: my hometown investors from Bend, Seven Peak Ventures, were early investors in Cozy. -Greg

THE CONSUMER VIEW ON A BILLION DOLLARS IN SELLER LEADS

Mike Del Prete believes Zillow is sitting on a billion-dollar opportunity from their Offers business in seller leads alone. “Zillow says that since launch, nearly 20,000 homeowners have taken direct action on its platform to sell their home. Of those, it has purchased just about 1 percent of homes (around 200).” The company has a goal of 5% national market share for Offers which would require purchasing 10% of the requests it fields, though Mike says, “A more realistic target would be to only purchase around 1 percent of requests.”

The seller’s perspective: “If I know there is a 99% chance that Zillow will NOT buy my house, why exactly should I waste my time?”

Can a consumer product/service with a 99% rejection rate stand the test of time? It seems like a House of Cards scenario that will inevitably crumble. If you have a counterpoint, by all means, I’m all ears. -Drew

Startups

REFLECTIONS ON A FAILED APP LAUNCH

I learned that it wasn’t worth documenting features that we passed on in favor of focusing solely on those that we shipped. Secretly, I never fully bought into this mantra and tried to chronicle as many of the ideas tabled over the years. While agile teams shouldn’t spend development time looking backward – a retrospective centered on what didn’t work might be even more valuable than one focused on what did. That’s why I was happy to read App mistakes: the ten lessons we learned launching (& killing) our $200K mobile app. The product lead for Hotjar (a user experience and analytics application) breaks down the failure of one of their failed product launches in a step by step guide which even includes what they would have done differently the second time around. Those steps include: find out if your idea is something customers want, validate the concept, validate the user experience, consider the costs, define the MVP, get the MVP in front of users. Sounds simple when distilled into one sentence, but for anyone that works in product, this is a short read and worth your time. -Greg

LETTING THE DOOR HIT PEOPLE ON THE WAY OUT

I stumbled across this post from Mathilde Collin, the founder of Front, as people were tweeting out their favorites. But in her piece 9 Most Useful Pieces of Advice I’ve Received, the most relevant snippet for me right now came from Daniel Yanisse of the company Checkr: “Give generous packages when you let people go.” Mathilde argues that “Not only is it good for the person leaving, but it will also help your managers make tough decisions. It’s always hard to let go people, but if the organization needs it, then you have to make sure managers are empowered to make these calls.” I’m inspired by companies who are quick to move on from bad fits but do with generosity, empathy, and tact.

I noticed this week that the residential real estate brokerage office culture is infected by so much drama around where agents choose to work. I get that small business owners take employee (er, independent contractor) relationships seriously and personally – but the culture is in need of a dramatic shift to a place in which agents feel comfortable switching brokerages if it makes the most sense for them. You’d be surprised at how much pain brokers are willing to inflict emotionally and financially on agents who no longer want to work for them. It’s embarrassing and gross. -Greg

Built World

VACASA TO HELP MULTI-FAMILY OWNERS REACH TRAVELERS

One possible route to monetize multi-family vacancies is by putting inventory into the vacation rental marketplace. Joining Stay Alfred, Lyric, and Domicile, Vacasa is throwing their hat in the ring with a new apartment leasing offering to help multi-family owners and operate access traveler dollars. Transforming long-term inventory into sublets and short-term rentals are ripe with opportunity (though city regulators won’t like it much). Vacasa has a first mover advantage on the traveler demand side, they have a hard road ahead in the increasingly competitive landlord tech landscape. Vacation rental behemoth Airbnb has been in rentals since 2013. Once they go into rentals publicly, which is inevitable if they are maximizing shareholder value, they will be beyond a formidable foe. That said, Vacasa is smart to take the risk for the potential outcome to emerge as a power broker. -Drew

BOUTIQUE LODGING FOR THE WIN

My interest in the intersection of travel and real estate led me to notice Curbed’s article on a Silicon Valley-backed hotel startup with a mission of offering boutique lodging for less (in Miami to start). Life House delivers a boutique hotel experience at a discount price. They don’t own the supply, but instead work with “property owners [who] turn their buildings over to Life House, which then renovates, reopens, and reintroduces a new ‘locally rooted lifestyle hotel’ to the market.” As a direct-to-consumer travel brand, they have their work cut out for them on the acquisition side of a ruthlessly competitive industry. A big part of what excites me about the model is Life House serves as an alternative approach for building owners to consider when contemplating whether to sell or set up shop as a property manager. -Drew

Out of the Box

FANTASY FRANCHISES AS A HOOK

HBO has Game of Thrones. Amazon is developing Lord of the Rings. And now Netflix has a major fantasy franchise of its own to compete: Chronicles of Narnia. Millions and millions of people love these shows and will drop everything to spend a few hours, or days, to watch. They’ll even watch multiple seasons in their entirety a second time. These iconic brands are “must have” hooks that prompt fans to open their pocketbooks even if they don’t watch anything else from streaming service X.

What is a real estate brokerage’s “must have” user hook? A CMA? The chance to see one of the 20 listings a buyer is interested in today rather than two days from now when the next agent can show it? A market report for a ZIP code? All are pretty weak hooks in my book. What can brokers offer prospective and current clients that they will truly love? I don’t have the answer, but I offer that up as a challenge to brokers/agents reading. -Drew

BOURDAIN BUSINESS BRILLIANCE

Writing about Bourdain is like remembering the puppy I had to give away to friends when I moved to New York City. I try not to do it too often. When I moved to New York in 2014, Anthony Bourdain had just announced plans to open an international food stall market at Pier 57, and I started making plans to visit every single day. Ultimately, the concept was abandoned, and then we lost Bourdain forever. However, it’s worth keeping his memory alive. “Not giving a shit has been a very successful business model for me.” “[Not having] a reputation to lose, is a huge advantage. From Kitchen Confidential on I made a really determined effort to not fuck up. I was very aware of that tendency. I’m a little more organized, my work is a little more rigorous than it needs to be because that was a regular feature of my whole life up until that point.” Read more in A Dozen Lessons about Business from Anthony Bourdain. -Greg

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November Monthly Radar published first on https://greatlivinghomespage.tumblr.com/

[yourchoicepage]

November Monthly Radar

[Note from editor: We publish a Weekly Radar for Geek Estate Mastermind members that’s more like Reader’s Digest or a college radio station than it’s like reading TMZ or watching the news. Our recommendations and synthesis come out every Friday morning along with member news to peruse. This is a wrap-up for the month of November with a couple articles from each week.]

Mastermind Message

In addition to the Thanksgiving holiday, November included a member lunch in Seattle and our first gathering of folks in Chicago.

New Product

We launched a new series for members. Category product reviews. The first segment: Small Landlord Property Management Software.

New Members

Max Colls from Estated

Scott Drexel from Rentl

Kristina McCann from Off-Market-Homes

Grier Allen from BoomTown

James Green from OffertoClose.com

David Steckel from Setter

Nathan Miller from Rentec Direct

Ben Clark from Realigned

Pierre Calzadilla from Local Logic

Vincent Harris from Hoozip

Teevan McManus from Greendoor

Member News

Estated Upgrades Property Data API with RESO Compliance and Parcel Search for Proptech Industry

Ebby Halliday rolled out Buyside company-wide

FlyHomes revealed their new logo

TRIBUS becomes the first to send Solds to Zillow

Remine announces Contactually integration.

Greg joined the executive team of a Denver brokerage

Congrats to Pete Flint / NFX for pulling off their first Proptech CEO Summit in San Francisco. Several Geek Estate members attended

Caroline Pinal of Giveback Homes: Five Years of Giving. What I’ve Learned & How You Can Apply it to Real Estate

Brett Hagler at New Story is hiring an Innovation Fund Manager

Ryan Coon from Avail was featured in a piece about rentals on Curbed

BoomTown acquired lead qualification tool Real Contact

Transmission Topics

Vendor sales strategies at the broker level

Background on the rentals category product review

The underwhelming rentals search experience

Why showings data creates a true network effect

How brokerages can compete with iBuyers

When removing friction isn’t always a good thing

Real Estate

COZY ACQUIRED BY COSTAR FOR $68M

Big news out of the small landlord property management space with the news that CoStar (operator of Apartments.com) acquired Cozy for $68 Million. Congratulations to Gino and the team. The company was founded after their time at Flickr, who’s co-founder Stewart Butterfield joined Cozy’s board of directors and went on to launch the popular work collaboration tool Slack. I’ve been a customer since 2013 and worked with Cozy on integration during my time at Move. We’ll cover the announcement and its implications more in our newly launched series on Small Landlord Property Management Software. There are so many implications with this deal, but something to think about over the next few days is how it affects the portal space. Independent landlord listings comprise a unique set of rentals content not yet democratized on the web. While portals have become a necessary channel for large portfolios of apartment communities and mid-sized property management firms – many independent landlords still get the results they want from a red and white yard sign coupled with a Craigslist posting. Capturing those users via free software could be a massive win for CoStar, whose primary product line is business intelligence reporting. Also, while capturing that listing inventory could be an enormous win for Apartments.com, it could mean an even more significant loss for Zillow, realtor.com, and Apartment List. Bonus: my hometown investors from Bend, Seven Peak Ventures, were early investors in Cozy. -Greg

THE CONSUMER VIEW ON A BILLION DOLLARS IN SELLER LEADS

Mike Del Prete believes Zillow is sitting on a billion-dollar opportunity from their Offers business in seller leads alone. “Zillow says that since launch, nearly 20,000 homeowners have taken direct action on its platform to sell their home. Of those, it has purchased just about 1 percent of homes (around 200).” The company has a goal of 5% national market share for Offers which would require purchasing 10% of the requests it fields, though Mike says, “A more realistic target would be to only purchase around 1 percent of requests.”

The seller’s perspective: “If I know there is a 99% chance that Zillow will NOT buy my house, why exactly should I waste my time?”

Can a consumer product/service with a 99% rejection rate stand the test of time? It seems like a House of Cards scenario that will inevitably crumble. If you have a counterpoint, by all means, I’m all ears. -Drew

Startups

REFLECTIONS ON A FAILED APP LAUNCH

I learned that it wasn’t worth documenting features that we passed on in favor of focusing solely on those that we shipped. Secretly, I never fully bought into this mantra and tried to chronicle as many of the ideas tabled over the years. While agile teams shouldn’t spend development time looking backward – a retrospective centered on what didn’t work might be even more valuable than one focused on what did. That’s why I was happy to read App mistakes: the ten lessons we learned launching (& killing) our $200K mobile app. The product lead for Hotjar (a user experience and analytics application) breaks down the failure of one of their failed product launches in a step by step guide which even includes what they would have done differently the second time around. Those steps include: find out if your idea is something customers want, validate the concept, validate the user experience, consider the costs, define the MVP, get the MVP in front of users. Sounds simple when distilled into one sentence, but for anyone that works in product, this is a short read and worth your time. -Greg

LETTING THE DOOR HIT PEOPLE ON THE WAY OUT

I stumbled across this post from Mathilde Collin, the founder of Front, as people were tweeting out their favorites. But in her piece 9 Most Useful Pieces of Advice I’ve Received, the most relevant snippet for me right now came from Daniel Yanisse of the company Checkr: “Give generous packages when you let people go.” Mathilde argues that “Not only is it good for the person leaving, but it will also help your managers make tough decisions. It’s always hard to let go people, but if the organization needs it, then you have to make sure managers are empowered to make these calls.” I’m inspired by companies who are quick to move on from bad fits but do with generosity, empathy, and tact.

I noticed this week that the residential real estate brokerage office culture is infected by so much drama around where agents choose to work. I get that small business owners take employee (er, independent contractor) relationships seriously and personally – but the culture is in need of a dramatic shift to a place in which agents feel comfortable switching brokerages if it makes the most sense for them. You’d be surprised at how much pain brokers are willing to inflict emotionally and financially on agents who no longer want to work for them. It’s embarrassing and gross. -Greg

Built World

VACASA TO HELP MULTI-FAMILY OWNERS REACH TRAVELERS

One possible route to monetize multi-family vacancies is by putting inventory into the vacation rental marketplace. Joining Stay Alfred, Lyric, and Domicile, Vacasa is throwing their hat in the ring with a new apartment leasing offering to help multi-family owners and operate access traveler dollars. Transforming long-term inventory into sublets and short-term rentals are ripe with opportunity (though city regulators won’t like it much). Vacasa has a first mover advantage on the traveler demand side, they have a hard road ahead in the increasingly competitive landlord tech landscape. Vacation rental behemoth Airbnb has been in rentals since 2013. Once they go into rentals publicly, which is inevitable if they are maximizing shareholder value, they will be beyond a formidable foe. That said, Vacasa is smart to take the risk for the potential outcome to emerge as a power broker. -Drew

BOUTIQUE LODGING FOR THE WIN

My interest in the intersection of travel and real estate led me to notice Curbed’s article on a Silicon Valley-backed hotel startup with a mission of offering boutique lodging for less (in Miami to start). Life House delivers a boutique hotel experience at a discount price. They don’t own the supply, but instead work with “property owners [who] turn their buildings over to Life House, which then renovates, reopens, and reintroduces a new ‘locally rooted lifestyle hotel’ to the market.” As a direct-to-consumer travel brand, they have their work cut out for them on the acquisition side of a ruthlessly competitive industry. A big part of what excites me about the model is Life House serves as an alternative approach for building owners to consider when contemplating whether to sell or set up shop as a property manager. -Drew

Out of the Box

FANTASY FRANCHISES AS A HOOK

HBO has Game of Thrones. Amazon is developing Lord of the Rings. And now Netflix has a major fantasy franchise of its own to compete: Chronicles of Narnia. Millions and millions of people love these shows and will drop everything to spend a few hours, or days, to watch. They’ll even watch multiple seasons in their entirety a second time. These iconic brands are “must have” hooks that prompt fans to open their pocketbooks even if they don’t watch anything else from streaming service X.

What is a real estate brokerage’s “must have” user hook? A CMA? The chance to see one of the 20 listings a buyer is interested in today rather than two days from now when the next agent can show it? A market report for a ZIP code? All are pretty weak hooks in my book. What can brokers offer prospective and current clients that they will truly love? I don’t have the answer, but I offer that up as a challenge to brokers/agents reading. -Drew

BOURDAIN BUSINESS BRILLIANCE

Writing about Bourdain is like remembering the puppy I had to give away to friends when I moved to New York City. I try not to do it too often. When I moved to New York in 2014, Anthony Bourdain had just announced plans to open an international food stall market at Pier 57, and I started making plans to visit every single day. Ultimately, the concept was abandoned, and then we lost Bourdain forever. However, it’s worth keeping his memory alive. “Not giving a shit has been a very successful business model for me.” “[Not having] a reputation to lose, is a huge advantage. From Kitchen Confidential on I made a really determined effort to not fuck up. I was very aware of that tendency. I’m a little more organized, my work is a little more rigorous than it needs to be because that was a regular feature of my whole life up until that point.” Read more in A Dozen Lessons about Business from Anthony Bourdain. -Greg

    Geek Estate Mastermind

A PRIVATE GROUP OF INDEPENDENT THINKERS, FREE FROM SPONSORED MESSAGES AND NOISE

In addition to connecting you with like-minded entrepreneurs, the Mastermind is where you’ll read the best exclusive content from Geek Estate’s curators, Drew Meyers and Greg Fischer. Each are publishing an original piece every week via The Weekly Transmission, covering the spectrum from shipping container co-living spaces to the battle for listing acquisition in the first iBuyer world war. 55+ Weekly Transmissions have been delivered straight to the inbox every week.

Membership is $97 / quarter

Our Member Promise:

We’ll deliver an exclusive, objective lens into the trends, companies, people, and ideas shaping real estate technology with thought-provoking analysis and conversations that keep you inspired every week.

We’ll help you make better, more well-informed decisions to help grow and support people and companies making a difference in real estate.

We’ll enable discovery and meeting others with shared interests online and in person (whether they live near you or are traveling to the same conference).

Apply for Membership

To ensure your receive the Monthly Radar going forward, please ensure “Receive Monthly Radar” is set to YES in your email settings. The full version will NOT be posted on the blog in future months.

Update Settings

The post November Monthly Radar appeared first on GeekEstate Blog.

November Monthly Radar published first on https://medium.com/@YourChoice

[yourchoicepage]

November Monthly Radar

[Note from editor: We publish a Weekly Radar for Geek Estate Mastermind members that’s more like Reader’s Digest or a college radio station than it’s like reading TMZ or watching the news. Our recommendations and synthesis come out every Friday morning along with member news to peruse. This is a wrap-up for the month of November with a couple articles from each week.]

Mastermind Message

In addition to the Thanksgiving holiday, November included a member lunch in Seattle and our first gathering of folks in Chicago.

New Product

We launched a new series for members. Category product reviews. The first segment: Small Landlord Property Management Software.

New Members

Max Colls from Estated

Scott Drexel from Rentl

Kristina McCann from Off-Market-Homes

Grier Allen from BoomTown

James Green from OffertoClose.com

David Steckel from Setter

Nathan Miller from Rentec Direct

Ben Clark from Realigned

Pierre Calzadilla from Local Logic

Vincent Harris from Hoozip

Teevan McManus from Greendoor

Member News

Estated Upgrades Property Data API with RESO Compliance and Parcel Search for Proptech Industry

Ebby Halliday rolled out Buyside company-wide

FlyHomes revealed their new logo

TRIBUS becomes the first to send Solds to Zillow

Remine announces Contactually integration.

Greg joined the executive team of a Denver brokerage

Congrats to Pete Flint / NFX for pulling off their first Proptech CEO Summit in San Francisco. Several Geek Estate members attended

Caroline Pinal of Giveback Homes: Five Years of Giving. What I’ve Learned & How You Can Apply it to Real Estate

Brett Hagler at New Story is hiring an Innovation Fund Manager

Ryan Coon from Avail was featured in a piece about rentals on Curbed

BoomTown acquired lead qualification tool Real Contact

Transmission Topics

Vendor sales strategies at the broker level

Background on the rentals category product review

The underwhelming rentals search experience

Why showings data creates a true network effect

How brokerages can compete with iBuyers

When removing friction isn’t always a good thing

Real Estate

COZY ACQUIRED BY COSTAR FOR $68M

Big news out of the small landlord property management space with the news that CoStar (operator of Apartments.com) acquired Cozy for $68 Million. Congratulations to Gino and the team. The company was founded after their time at Flickr, who’s co-founder Stewart Butterfield joined Cozy’s board of directors and went on to launch the popular work collaboration tool Slack. I’ve been a customer since 2013 and worked with Cozy on integration during my time at Move. We’ll cover the announcement and its implications more in our newly launched series on Small Landlord Property Management Software. There are so many implications with this deal, but something to think about over the next few days is how it affects the portal space. Independent landlord listings comprise a unique set of rentals content not yet democratized on the web. While portals have become a necessary channel for large portfolios of apartment communities and mid-sized property management firms – many independent landlords still get the results they want from a red and white yard sign coupled with a Craigslist posting. Capturing those users via free software could be a massive win for CoStar, whose primary product line is business intelligence reporting. Also, while capturing that listing inventory could be an enormous win for Apartments.com, it could mean an even more significant loss for Zillow, realtor.com, and Apartment List. Bonus: my hometown investors from Bend, Seven Peak Ventures, were early investors in Cozy. -Greg

THE CONSUMER VIEW ON A BILLION DOLLARS IN SELLER LEADS

Mike Del Prete believes Zillow is sitting on a billion-dollar opportunity from their Offers business in seller leads alone. “Zillow says that since launch, nearly 20,000 homeowners have taken direct action on its platform to sell their home. Of those, it has purchased just about 1 percent of homes (around 200).” The company has a goal of 5% national market share for Offers which would require purchasing 10% of the requests it fields, though Mike says, “A more realistic target would be to only purchase around 1 percent of requests.”

The seller’s perspective: “If I know there is a 99% chance that Zillow will NOT buy my house, why exactly should I waste my time?”

Can a consumer product/service with a 99% rejection rate stand the test of time? It seems like a House of Cards scenario that will inevitably crumble. If you have a counterpoint, by all means, I’m all ears. -Drew

Startups

REFLECTIONS ON A FAILED APP LAUNCH

I learned that it wasn’t worth documenting features that we passed on in favor of focusing solely on those that we shipped. Secretly, I never fully bought into this mantra and tried to chronicle as many of the ideas tabled over the years. While agile teams shouldn’t spend development time looking backward – a retrospective centered on what didn’t work might be even more valuable than one focused on what did. That’s why I was happy to read App mistakes: the ten lessons we learned launching (& killing) our $200K mobile app. The product lead for Hotjar (a user experience and analytics application) breaks down the failure of one of their failed product launches in a step by step guide which even includes what they would have done differently the second time around. Those steps include: find out if your idea is something customers want, validate the concept, validate the user experience, consider the costs, define the MVP, get the MVP in front of users. Sounds simple when distilled into one sentence, but for anyone that works in product, this is a short read and worth your time. -Greg

LETTING THE DOOR HIT PEOPLE ON THE WAY OUT

I stumbled across this post from Mathilde Collin, the founder of Front, as people were tweeting out their favorites. But in her piece 9 Most Useful Pieces of Advice I’ve Received, the most relevant snippet for me right now came from Daniel Yanisse of the company Checkr: “Give generous packages when you let people go.” Mathilde argues that “Not only is it good for the person leaving, but it will also help your managers make tough decisions. It’s always hard to let go people, but if the organization needs it, then you have to make sure managers are empowered to make these calls.” I’m inspired by companies who are quick to move on from bad fits but do with generosity, empathy, and tact.

I noticed this week that the residential real estate brokerage office culture is infected by so much drama around where agents choose to work. I get that small business owners take employee (er, independent contractor) relationships seriously and personally – but the culture is in need of a dramatic shift to a place in which agents feel comfortable switching brokerages if it makes the most sense for them. You’d be surprised at how much pain brokers are willing to inflict emotionally and financially on agents who no longer want to work for them. It’s embarrassing and gross. -Greg

Built World

VACASA TO HELP MULTI-FAMILY OWNERS REACH TRAVELERS

One possible route to monetize multi-family vacancies is by putting inventory into the vacation rental marketplace. Joining Stay Alfred, Lyric, and Domicile, Vacasa is throwing their hat in the ring with a new apartment leasing offering to help multi-family owners and operate access traveler dollars. Transforming long-term inventory into sublets and short-term rentals are ripe with opportunity (though city regulators won’t like it much). Vacasa has a first mover advantage on the traveler demand side, they have a hard road ahead in the increasingly competitive landlord tech landscape. Vacation rental behemoth Airbnb has been in rentals since 2013. Once they go into rentals publicly, which is inevitable if they are maximizing shareholder value, they will be beyond a formidable foe. That said, Vacasa is smart to take the risk for the potential outcome to emerge as a power broker. -Drew

BOUTIQUE LODGING FOR THE WIN

My interest in the intersection of travel and real estate led me to notice Curbed’s article on a Silicon Valley-backed hotel startup with a mission of offering boutique lodging for less (in Miami to start). Life House delivers a boutique hotel experience at a discount price. They don’t own the supply, but instead work with “property owners [who] turn their buildings over to Life House, which then renovates, reopens, and reintroduces a new ‘locally rooted lifestyle hotel’ to the market.” As a direct-to-consumer travel brand, they have their work cut out for them on the acquisition side of a ruthlessly competitive industry. A big part of what excites me about the model is Life House serves as an alternative approach for building owners to consider when contemplating whether to sell or set up shop as a property manager. -Drew

Out of the Box

FANTASY FRANCHISES AS A HOOK

HBO has Game of Thrones. Amazon is developing Lord of the Rings. And now Netflix has a major fantasy franchise of its own to compete: Chronicles of Narnia. Millions and millions of people love these shows and will drop everything to spend a few hours, or days, to watch. They’ll even watch multiple seasons in their entirety a second time. These iconic brands are “must have” hooks that prompt fans to open their pocketbooks even if they don’t watch anything else from streaming service X.

What is a real estate brokerage’s “must have” user hook? A CMA? The chance to see one of the 20 listings a buyer is interested in today rather than two days from now when the next agent can show it? A market report for a ZIP code? All are pretty weak hooks in my book. What can brokers offer prospective and current clients that they will truly love? I don’t have the answer, but I offer that up as a challenge to brokers/agents reading. -Drew

BOURDAIN BUSINESS BRILLIANCE

Writing about Bourdain is like remembering the puppy I had to give away to friends when I moved to New York City. I try not to do it too often. When I moved to New York in 2014, Anthony Bourdain had just announced plans to open an international food stall market at Pier 57, and I started making plans to visit every single day. Ultimately, the concept was abandoned, and then we lost Bourdain forever. However, it’s worth keeping his memory alive. “Not giving a shit has been a very successful business model for me.” “[Not having] a reputation to lose, is a huge advantage. From Kitchen Confidential on I made a really determined effort to not fuck up. I was very aware of that tendency. I’m a little more organized, my work is a little more rigorous than it needs to be because that was a regular feature of my whole life up until that point.” Read more in A Dozen Lessons about Business from Anthony Bourdain. -Greg

    Geek Estate Mastermind

A PRIVATE GROUP OF INDEPENDENT THINKERS, FREE FROM SPONSORED MESSAGES AND NOISE

In addition to connecting you with like-minded entrepreneurs, the Mastermind is where you’ll read the best exclusive content from Geek Estate’s curators, Drew Meyers and Greg Fischer. Each are publishing an original piece every week via The Weekly Transmission, covering the spectrum from shipping container co-living spaces to the battle for listing acquisition in the first iBuyer world war. 55+ Weekly Transmissions have been delivered straight to the inbox every week.

Membership is $97 / quarter

Our Member Promise:

We’ll deliver an exclusive, objective lens into the trends, companies, people, and ideas shaping real estate technology with thought-provoking analysis and conversations that keep you inspired every week.

We’ll help you make better, more well-informed decisions to help grow and support people and companies making a difference in real estate.

We’ll enable discovery and meeting others with shared interests online and in person (whether they live near you or are traveling to the same conference).

Apply for Membership

To ensure your receive the Monthly Radar going forward, please ensure “Receive Monthly Radar” is set to YES in your email settings. The full version will NOT be posted on the blog in future months.

Update Settings

The post November Monthly Radar appeared first on GeekEstate Blog.

November Monthly Radar published first on https://medium.com/@YourChoice

[cleancutpage]

November Monthly Radar

[Note from editor: We publish a Weekly Radar for Geek Estate Mastermind members that’s more like Reader’s Digest or a college radio station than it’s like reading TMZ or watching the news. Our recommendations and synthesis come out every Friday morning along with member news to peruse. This is a wrap-up for the month of November with a couple articles from each week.]

Mastermind Message

In addition to the Thanksgiving holiday, November included a member lunch in Seattle and our first gathering of folks in Chicago.

New Product

We launched a new series for members. Category product reviews. The first segment: Small Landlord Property Management Software.

New Members

Max Colls from Estated

Scott Drexel from Rentl

Kristina McCann from Off-Market-Homes

Grier Allen from BoomTown

James Green from OffertoClose.com

David Steckel from Setter

Nathan Miller from Rentec Direct

Ben Clark from Realigned

Pierre Calzadilla from Local Logic

Vincent Harris from Hoozip

Teevan McManus from Greendoor

Member News

Estated Upgrades Property Data API with RESO Compliance and Parcel Search for Proptech Industry

Ebby Halliday rolled out Buyside company-wide

FlyHomes revealed their new logo

TRIBUS becomes the first to send Solds to Zillow

Remine announces Contactually integration.

Greg joined the executive team of a Denver brokerage

Congrats to Pete Flint / NFX for pulling off their first Proptech CEO Summit in San Francisco. Several Geek Estate members attended

Caroline Pinal of Giveback Homes: Five Years of Giving. What I’ve Learned & How You Can Apply it to Real Estate

Brett Hagler at New Story is hiring an Innovation Fund Manager

Ryan Coon from Avail was featured in a piece about rentals on Curbed

BoomTown acquired lead qualification tool Real Contact

Transmission Topics

Vendor sales strategies at the broker level

Background on the rentals category product review

The underwhelming rentals search experience

Why showings data creates a true network effect

How brokerages can compete with iBuyers

When removing friction isn’t always a good thing

Real Estate

COZY ACQUIRED BY COSTAR FOR $68M

Big news out of the small landlord property management space with the news that CoStar (operator of Apartments.com) acquired Cozy for $68 Million. Congratulations to Gino and the team. The company was founded after their time at Flickr, who’s co-founder Stewart Butterfield joined Cozy’s board of directors and went on to launch the popular work collaboration tool Slack. I’ve been a customer since 2013 and worked with Cozy on integration during my time at Move. We’ll cover the announcement and its implications more in our newly launched series on Small Landlord Property Management Software. There are so many implications with this deal, but something to think about over the next few days is how it affects the portal space. Independent landlord listings comprise a unique set of rentals content not yet democratized on the web. While portals have become a necessary channel for large portfolios of apartment communities and mid-sized property management firms – many independent landlords still get the results they want from a red and white yard sign coupled with a Craigslist posting. Capturing those users via free software could be a massive win for CoStar, whose primary product line is business intelligence reporting. Also, while capturing that listing inventory could be an enormous win for Apartments.com, it could mean an even more significant loss for Zillow, realtor.com, and Apartment List. Bonus: my hometown investors from Bend, Seven Peak Ventures, were early investors in Cozy. -Greg

THE CONSUMER VIEW ON A BILLION DOLLARS IN SELLER LEADS

Mike Del Prete believes Zillow is sitting on a billion-dollar opportunity from their Offers business in seller leads alone. “Zillow says that since launch, nearly 20,000 homeowners have taken direct action on its platform to sell their home. Of those, it has purchased just about 1 percent of homes (around 200).” The company has a goal of 5% national market share for Offers which would require purchasing 10% of the requests it fields, though Mike says, “A more realistic target would be to only purchase around 1 percent of requests.”

The seller’s perspective: “If I know there is a 99% chance that Zillow will NOT buy my house, why exactly should I waste my time?”

Can a consumer product/service with a 99% rejection rate stand the test of time? It seems like a House of Cards scenario that will inevitably crumble. If you have a counterpoint, by all means, I’m all ears. -Drew

Startups

REFLECTIONS ON A FAILED APP LAUNCH

I learned that it wasn’t worth documenting features that we passed on in favor of focusing solely on those that we shipped. Secretly, I never fully bought into this mantra and tried to chronicle as many of the ideas tabled over the years. While agile teams shouldn’t spend development time looking backward – a retrospective centered on what didn’t work might be even more valuable than one focused on what did. That’s why I was happy to read App mistakes: the ten lessons we learned launching (& killing) our $200K mobile app. The product lead for Hotjar (a user experience and analytics application) breaks down the failure of one of their failed product launches in a step by step guide which even includes what they would have done differently the second time around. Those steps include: find out if your idea is something customers want, validate the concept, validate the user experience, consider the costs, define the MVP, get the MVP in front of users. Sounds simple when distilled into one sentence, but for anyone that works in product, this is a short read and worth your time. -Greg

LETTING THE DOOR HIT PEOPLE ON THE WAY OUT

I stumbled across this post from Mathilde Collin, the founder of Front, as people were tweeting out their favorites. But in her piece 9 Most Useful Pieces of Advice I’ve Received, the most relevant snippet for me right now came from Daniel Yanisse of the company Checkr: “Give generous packages when you let people go.” Mathilde argues that “Not only is it good for the person leaving, but it will also help your managers make tough decisions. It’s always hard to let go people, but if the organization needs it, then you have to make sure managers are empowered to make these calls.” I’m inspired by companies who are quick to move on from bad fits but do with generosity, empathy, and tact.

I noticed this week that the residential real estate brokerage office culture is infected by so much drama around where agents choose to work. I get that small business owners take employee (er, independent contractor) relationships seriously and personally – but the culture is in need of a dramatic shift to a place in which agents feel comfortable switching brokerages if it makes the most sense for them. You’d be surprised at how much pain brokers are willing to inflict emotionally and financially on agents who no longer want to work for them. It’s embarrassing and gross. -Greg

Built World

VACASA TO HELP MULTI-FAMILY OWNERS REACH TRAVELERS

One possible route to monetize multi-family vacancies is by putting inventory into the vacation rental marketplace. Joining Stay Alfred, Lyric, and Domicile, Vacasa is throwing their hat in the ring with a new apartment leasing offering to help multi-family owners and operate access traveler dollars. Transforming long-term inventory into sublets and short-term rentals are ripe with opportunity (though city regulators won’t like it much). Vacasa has a first mover advantage on the traveler demand side, they have a hard road ahead in the increasingly competitive landlord tech landscape. Vacation rental behemoth Airbnb has been in rentals since 2013. Once they go into rentals publicly, which is inevitable if they are maximizing shareholder value, they will be beyond a formidable foe. That said, Vacasa is smart to take the risk for the potential outcome to emerge as a power broker. -Drew

BOUTIQUE LODGING FOR THE WIN

My interest in the intersection of travel and real estate led me to notice Curbed’s article on a Silicon Valley-backed hotel startup with a mission of offering boutique lodging for less (in Miami to start). Life House delivers a boutique hotel experience at a discount price. They don’t own the supply, but instead work with “property owners [who] turn their buildings over to Life House, which then renovates, reopens, and reintroduces a new ‘locally rooted lifestyle hotel’ to the market.” As a direct-to-consumer travel brand, they have their work cut out for them on the acquisition side of a ruthlessly competitive industry. A big part of what excites me about the model is Life House serves as an alternative approach for building owners to consider when contemplating whether to sell or set up shop as a property manager. -Drew

Out of the Box

FANTASY FRANCHISES AS A HOOK

HBO has Game of Thrones. Amazon is developing Lord of the Rings. And now Netflix has a major fantasy franchise of its own to compete: Chronicles of Narnia. Millions and millions of people love these shows and will drop everything to spend a few hours, or days, to watch. They’ll even watch multiple seasons in their entirety a second time. These iconic brands are “must have” hooks that prompt fans to open their pocketbooks even if they don’t watch anything else from streaming service X.

What is a real estate brokerage’s “must have” user hook? A CMA? The chance to see one of the 20 listings a buyer is interested in today rather than two days from now when the next agent can show it? A market report for a ZIP code? All are pretty weak hooks in my book. What can brokers offer prospective and current clients that they will truly love? I don’t have the answer, but I offer that up as a challenge to brokers/agents reading. -Drew

BOURDAIN BUSINESS BRILLIANCE

Writing about Bourdain is like remembering the puppy I had to give away to friends when I moved to New York City. I try not to do it too often. When I moved to New York in 2014, Anthony Bourdain had just announced plans to open an international food stall market at Pier 57, and I started making plans to visit every single day. Ultimately, the concept was abandoned, and then we lost Bourdain forever. However, it’s worth keeping his memory alive. “Not giving a shit has been a very successful business model for me.” “[Not having] a reputation to lose, is a huge advantage. From Kitchen Confidential on I made a really determined effort to not fuck up. I was very aware of that tendency. I’m a little more organized, my work is a little more rigorous than it needs to be because that was a regular feature of my whole life up until that point.” Read more in A Dozen Lessons about Business from Anthony Bourdain. -Greg

    Geek Estate Mastermind

A PRIVATE GROUP OF INDEPENDENT THINKERS, FREE FROM SPONSORED MESSAGES AND NOISE

In addition to connecting you with like-minded entrepreneurs, the Mastermind is where you’ll read the best exclusive content from Geek Estate’s curators, Drew Meyers and Greg Fischer. Each are publishing an original piece every week via The Weekly Transmission, covering the spectrum from shipping container co-living spaces to the battle for listing acquisition in the first iBuyer world war. 55+ Weekly Transmissions have been delivered straight to the inbox every week.

Membership is $97 / quarter

Our Member Promise:

We’ll deliver an exclusive, objective lens into the trends, companies, people, and ideas shaping real estate technology with thought-provoking analysis and conversations that keep you inspired every week.

We’ll help you make better, more well-informed decisions to help grow and support people and companies making a difference in real estate.

We’ll enable discovery and meeting others with shared interests online and in person (whether they live near you or are traveling to the same conference).

Apply for Membership

To ensure your receive the Monthly Radar going forward, please ensure “Receive Monthly Radar” is set to YES in your email settings. The full version will NOT be posted on the blog in future months.

Update Settings

The post November Monthly Radar appeared first on GeekEstate Blog.

November Monthly Radar published first on https://greatlivinghomespage.tumblr.com/

[yourchoicepage]

November Monthly Radar

[Note from editor: We publish a Weekly Radar for Geek Estate Mastermind members that’s more like Reader’s Digest or a college radio station than it’s like reading TMZ or watching the news. Our recommendations and synthesis come out every Friday morning along with member news to peruse. This is a wrap-up for the month of November with a couple articles from each week.]

Mastermind Message

In addition to the Thanksgiving holiday, November included a member lunch in Seattle and our first gathering of folks in Chicago.

New Product

We launched a new series for members. Category product reviews. The first segment: Small Landlord Property Management Software.

New Members

Max Colls from Estated

Scott Drexel from Rentl

Kristina McCann from Off-Market-Homes

Grier Allen from BoomTown

James Green from OffertoClose.com

David Steckel from Setter

Nathan Miller from Rentec Direct

Ben Clark from Realigned

Pierre Calzadilla from Local Logic

Vincent Harris from Hoozip

Teevan McManus from Greendoor

Member News

Estated Upgrades Property Data API with RESO Compliance and Parcel Search for Proptech Industry

Ebby Halliday rolled out Buyside company-wide

FlyHomes revealed their new logo

TRIBUS becomes the first to send Solds to Zillow

Remine announces Contactually integration.

Greg joined the executive team of a Denver brokerage

Congrats to Pete Flint / NFX for pulling off their first Proptech CEO Summit in San Francisco. Several Geek Estate members attended

Caroline Pinal of Giveback Homes: Five Years of Giving. What I’ve Learned & How You Can Apply it to Real Estate

Brett Hagler at New Story is hiring an Innovation Fund Manager

Ryan Coon from Avail was featured in a piece about rentals on Curbed

BoomTown acquired lead qualification tool Real Contact

Transmission Topics

Vendor sales strategies at the broker level

Background on the rentals category product review

The underwhelming rentals search experience

Why showings data creates a true network effect

How brokerages can compete with iBuyers

When removing friction isn’t always a good thing

Real Estate

COZY ACQUIRED BY COSTAR FOR $68M

Big news out of the small landlord property management space with the news that CoStar (operator of Apartments.com) acquired Cozy for $68 Million. Congratulations to Gino and the team. The company was founded after their time at Flickr, who’s co-founder Stewart Butterfield joined Cozy’s board of directors and went on to launch the popular work collaboration tool Slack. I’ve been a customer since 2013 and worked with Cozy on integration during my time at Move. We’ll cover the announcement and its implications more in our newly launched series on Small Landlord Property Management Software. There are so many implications with this deal, but something to think about over the next few days is how it affects the portal space. Independent landlord listings comprise a unique set of rentals content not yet democratized on the web. While portals have become a necessary channel for large portfolios of apartment communities and mid-sized property management firms – many independent landlords still get the results they want from a red and white yard sign coupled with a Craigslist posting. Capturing those users via free software could be a massive win for CoStar, whose primary product line is business intelligence reporting. Also, while capturing that listing inventory could be an enormous win for Apartments.com, it could mean an even more significant loss for Zillow, realtor.com, and Apartment List. Bonus: my hometown investors from Bend, Seven Peak Ventures, were early investors in Cozy. -Greg

THE CONSUMER VIEW ON A BILLION DOLLARS IN SELLER LEADS

Mike Del Prete believes Zillow is sitting on a billion-dollar opportunity from their Offers business in seller leads alone. “Zillow says that since launch, nearly 20,000 homeowners have taken direct action on its platform to sell their home. Of those, it has purchased just about 1 percent of homes (around 200).” The company has a goal of 5% national market share for Offers which would require purchasing 10% of the requests it fields, though Mike says, “A more realistic target would be to only purchase around 1 percent of requests.”

The seller’s perspective: “If I know there is a 99% chance that Zillow will NOT buy my house, why exactly should I waste my time?”

Can a consumer product/service with a 99% rejection rate stand the test of time? It seems like a House of Cards scenario that will inevitably crumble. If you have a counterpoint, by all means, I’m all ears. -Drew

Startups

REFLECTIONS ON A FAILED APP LAUNCH

I learned that it wasn’t worth documenting features that we passed on in favor of focusing solely on those that we shipped. Secretly, I never fully bought into this mantra and tried to chronicle as many of the ideas tabled over the years. While agile teams shouldn’t spend development time looking backward – a retrospective centered on what didn’t work might be even more valuable than one focused on what did. That’s why I was happy to read App mistakes: the ten lessons we learned launching (& killing) our $200K mobile app. The product lead for Hotjar (a user experience and analytics application) breaks down the failure of one of their failed product launches in a step by step guide which even includes what they would have done differently the second time around. Those steps include: find out if your idea is something customers want, validate the concept, validate the user experience, consider the costs, define the MVP, get the MVP in front of users. Sounds simple when distilled into one sentence, but for anyone that works in product, this is a short read and worth your time. -Greg

LETTING THE DOOR HIT PEOPLE ON THE WAY OUT

I stumbled across this post from Mathilde Collin, the founder of Front, as people were tweeting out their favorites. But in her piece 9 Most Useful Pieces of Advice I’ve Received, the most relevant snippet for me right now came from Daniel Yanisse of the company Checkr: “Give generous packages when you let people go.” Mathilde argues that “Not only is it good for the person leaving, but it will also help your managers make tough decisions. It’s always hard to let go people, but if the organization needs it, then you have to make sure managers are empowered to make these calls.” I’m inspired by companies who are quick to move on from bad fits but do with generosity, empathy, and tact.

I noticed this week that the residential real estate brokerage office culture is infected by so much drama around where agents choose to work. I get that small business owners take employee (er, independent contractor) relationships seriously and personally – but the culture is in need of a dramatic shift to a place in which agents feel comfortable switching brokerages if it makes the most sense for them. You’d be surprised at how much pain brokers are willing to inflict emotionally and financially on agents who no longer want to work for them. It’s embarrassing and gross. -Greg

Built World

VACASA TO HELP MULTI-FAMILY OWNERS REACH TRAVELERS

One possible route to monetize multi-family vacancies is by putting inventory into the vacation rental marketplace. Joining Stay Alfred, Lyric, and Domicile, Vacasa is throwing their hat in the ring with a new apartment leasing offering to help multi-family owners and operate access traveler dollars. Transforming long-term inventory into sublets and short-term rentals are ripe with opportunity (though city regulators won’t like it much). Vacasa has a first mover advantage on the traveler demand side, they have a hard road ahead in the increasingly competitive landlord tech landscape. Vacation rental behemoth Airbnb has been in rentals since 2013. Once they go into rentals publicly, which is inevitable if they are maximizing shareholder value, they will be beyond a formidable foe. That said, Vacasa is smart to take the risk for the potential outcome to emerge as a power broker. -Drew

BOUTIQUE LODGING FOR THE WIN

My interest in the intersection of travel and real estate led me to notice Curbed’s article on a Silicon Valley-backed hotel startup with a mission of offering boutique lodging for less (in Miami to start). Life House delivers a boutique hotel experience at a discount price. They don’t own the supply, but instead work with “property owners [who] turn their buildings over to Life House, which then renovates, reopens, and reintroduces a new ‘locally rooted lifestyle hotel’ to the market.” As a direct-to-consumer travel brand, they have their work cut out for them on the acquisition side of a ruthlessly competitive industry. A big part of what excites me about the model is Life House serves as an alternative approach for building owners to consider when contemplating whether to sell or set up shop as a property manager. -Drew

Out of the Box

FANTASY FRANCHISES AS A HOOK

HBO has Game of Thrones. Amazon is developing Lord of the Rings. And now Netflix has a major fantasy franchise of its own to compete: Chronicles of Narnia. Millions and millions of people love these shows and will drop everything to spend a few hours, or days, to watch. They’ll even watch multiple seasons in their entirety a second time. These iconic brands are “must have” hooks that prompt fans to open their pocketbooks even if they don’t watch anything else from streaming service X.

What is a real estate brokerage’s “must have” user hook? A CMA? The chance to see one of the 20 listings a buyer is interested in today rather than two days from now when the next agent can show it? A market report for a ZIP code? All are pretty weak hooks in my book. What can brokers offer prospective and current clients that they will truly love? I don’t have the answer, but I offer that up as a challenge to brokers/agents reading. -Drew

BOURDAIN BUSINESS BRILLIANCE

Writing about Bourdain is like remembering the puppy I had to give away to friends when I moved to New York City. I try not to do it too often. When I moved to New York in 2014, Anthony Bourdain had just announced plans to open an international food stall market at Pier 57, and I started making plans to visit every single day. Ultimately, the concept was abandoned, and then we lost Bourdain forever. However, it’s worth keeping his memory alive. “Not giving a shit has been a very successful business model for me.” “[Not having] a reputation to lose, is a huge advantage. From Kitchen Confidential on I made a really determined effort to not fuck up. I was very aware of that tendency. I’m a little more organized, my work is a little more rigorous than it needs to be because that was a regular feature of my whole life up until that point.” Read more in A Dozen Lessons about Business from Anthony Bourdain. -Greg

    Geek Estate Mastermind

A PRIVATE GROUP OF INDEPENDENT THINKERS, FREE FROM SPONSORED MESSAGES AND NOISE

In addition to connecting you with like-minded entrepreneurs, the Mastermind is where you’ll read the best exclusive content from Geek Estate’s curators, Drew Meyers and Greg Fischer. Each are publishing an original piece every week via The Weekly Transmission, covering the spectrum from shipping container co-living spaces to the battle for listing acquisition in the first iBuyer world war. 55+ Weekly Transmissions have been delivered straight to the inbox every week.

Membership is $97 / quarter

Our Member Promise:

We’ll deliver an exclusive, objective lens into the trends, companies, people, and ideas shaping real estate technology with thought-provoking analysis and conversations that keep you inspired every week.

We’ll help you make better, more well-informed decisions to help grow and support people and companies making a difference in real estate.

We’ll enable discovery and meeting others with shared interests online and in person (whether they live near you or are traveling to the same conference).

Apply for Membership

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The post November Monthly Radar appeared first on GeekEstate Blog.

November Monthly Radar published first on https://medium.com/@YourChoice

[yourchoicepage]

November Monthly Radar

[Note from editor: We publish a Weekly Radar for Geek Estate Mastermind members that’s more like Reader’s Digest or a college radio station than it’s like reading TMZ or watching the news. Our recommendations and synthesis come out every Friday morning along with member news to peruse. This is a wrap-up for the month of November with a couple articles from each week.]

Mastermind Message

In addition to the Thanksgiving holiday, November included a member lunch in Seattle and our first gathering of folks in Chicago.

New Product

We launched a new series for members. Category product reviews. The first segment: Small Landlord Property Management Software.

New Members

Max Colls from Estated

Scott Drexel from Rentl

Kristina McCann from Off-Market-Homes

Grier Allen from BoomTown

James Green from OffertoClose.com

David Steckel from Setter

Nathan Miller from Rentec Direct

Ben Clark from Realigned

Pierre Calzadilla from Local Logic

Vincent Harris from Hoozip

Teevan McManus from Greendoor

Member News

Estated Upgrades Property Data API with RESO Compliance and Parcel Search for Proptech Industry

Ebby Halliday rolled out Buyside company-wide

FlyHomes revealed their new logo

TRIBUS becomes the first to send Solds to Zillow

Remine announces Contactually integration.

Greg joined the executive team of a Denver brokerage

Congrats to Pete Flint / NFX for pulling off their first Proptech CEO Summit in San Francisco. Several Geek Estate members attended

Caroline Pinal of Giveback Homes: Five Years of Giving. What I’ve Learned & How You Can Apply it to Real Estate

Brett Hagler at New Story is hiring an Innovation Fund Manager

Ryan Coon from Avail was featured in a piece about rentals on Curbed

BoomTown acquired lead qualification tool Real Contact

Transmission Topics

Vendor sales strategies at the broker level

Background on the rentals category product review

The underwhelming rentals search experience

Why showings data creates a true network effect

How brokerages can compete with iBuyers

When removing friction isn’t always a good thing

Real Estate

COZY ACQUIRED BY COSTAR FOR $68M

Big news out of the small landlord property management space with the news that CoStar (operator of Apartments.com) acquired Cozy for $68 Million. Congratulations to Gino and the team. The company was founded after their time at Flickr, who’s co-founder Stewart Butterfield joined Cozy’s board of directors and went on to launch the popular work collaboration tool Slack. I’ve been a customer since 2013 and worked with Cozy on integration during my time at Move. We’ll cover the announcement and its implications more in our newly launched series on Small Landlord Property Management Software. There are so many implications with this deal, but something to think about over the next few days is how it affects the portal space. Independent landlord listings comprise a unique set of rentals content not yet democratized on the web. While portals have become a necessary channel for large portfolios of apartment communities and mid-sized property management firms – many independent landlords still get the results they want from a red and white yard sign coupled with a Craigslist posting. Capturing those users via free software could be a massive win for CoStar, whose primary product line is business intelligence reporting. Also, while capturing that listing inventory could be an enormous win for Apartments.com, it could mean an even more significant loss for Zillow, realtor.com, and Apartment List. Bonus: my hometown investors from Bend, Seven Peak Ventures, were early investors in Cozy. -Greg

THE CONSUMER VIEW ON A BILLION DOLLARS IN SELLER LEADS

Mike Del Prete believes Zillow is sitting on a billion-dollar opportunity from their Offers business in seller leads alone. “Zillow says that since launch, nearly 20,000 homeowners have taken direct action on its platform to sell their home. Of those, it has purchased just about 1 percent of homes (around 200).” The company has a goal of 5% national market share for Offers which would require purchasing 10% of the requests it fields, though Mike says, “A more realistic target would be to only purchase around 1 percent of requests.”

The seller’s perspective: “If I know there is a 99% chance that Zillow will NOT buy my house, why exactly should I waste my time?”

Can a consumer product/service with a 99% rejection rate stand the test of time? It seems like a House of Cards scenario that will inevitably crumble. If you have a counterpoint, by all means, I’m all ears. -Drew

Startups

REFLECTIONS ON A FAILED APP LAUNCH

I learned that it wasn’t worth documenting features that we passed on in favor of focusing solely on those that we shipped. Secretly, I never fully bought into this mantra and tried to chronicle as many of the ideas tabled over the years. While agile teams shouldn’t spend development time looking backward – a retrospective centered on what didn’t work might be even more valuable than one focused on what did. That’s why I was happy to read App mistakes: the ten lessons we learned launching (& killing) our $200K mobile app. The product lead for Hotjar (a user experience and analytics application) breaks down the failure of one of their failed product launches in a step by step guide which even includes what they would have done differently the second time around. Those steps include: find out if your idea is something customers want, validate the concept, validate the user experience, consider the costs, define the MVP, get the MVP in front of users. Sounds simple when distilled into one sentence, but for anyone that works in product, this is a short read and worth your time. -Greg

LETTING THE DOOR HIT PEOPLE ON THE WAY OUT

I stumbled across this post from Mathilde Collin, the founder of Front, as people were tweeting out their favorites. But in her piece 9 Most Useful Pieces of Advice I’ve Received, the most relevant snippet for me right now came from Daniel Yanisse of the company Checkr: “Give generous packages when you let people go.” Mathilde argues that “Not only is it good for the person leaving, but it will also help your managers make tough decisions. It’s always hard to let go people, but if the organization needs it, then you have to make sure managers are empowered to make these calls.” I’m inspired by companies who are quick to move on from bad fits but do with generosity, empathy, and tact.

I noticed this week that the residential real estate brokerage office culture is infected by so much drama around where agents choose to work. I get that small business owners take employee (er, independent contractor) relationships seriously and personally – but the culture is in need of a dramatic shift to a place in which agents feel comfortable switching brokerages if it makes the most sense for them. You’d be surprised at how much pain brokers are willing to inflict emotionally and financially on agents who no longer want to work for them. It’s embarrassing and gross. -Greg

Built World

VACASA TO HELP MULTI-FAMILY OWNERS REACH TRAVELERS

One possible route to monetize multi-family vacancies is by putting inventory into the vacation rental marketplace. Joining Stay Alfred, Lyric, and Domicile, Vacasa is throwing their hat in the ring with a new apartment leasing offering to help multi-family owners and operate access traveler dollars. Transforming long-term inventory into sublets and short-term rentals are ripe with opportunity (though city regulators won’t like it much). Vacasa has a first mover advantage on the traveler demand side, they have a hard road ahead in the increasingly competitive landlord tech landscape. Vacation rental behemoth Airbnb has been in rentals since 2013. Once they go into rentals publicly, which is inevitable if they are maximizing shareholder value, they will be beyond a formidable foe. That said, Vacasa is smart to take the risk for the potential outcome to emerge as a power broker. -Drew

BOUTIQUE LODGING FOR THE WIN

My interest in the intersection of travel and real estate led me to notice Curbed’s article on a Silicon Valley-backed hotel startup with a mission of offering boutique lodging for less (in Miami to start). Life House delivers a boutique hotel experience at a discount price. They don’t own the supply, but instead work with “property owners [who] turn their buildings over to Life House, which then renovates, reopens, and reintroduces a new ‘locally rooted lifestyle hotel’ to the market.” As a direct-to-consumer travel brand, they have their work cut out for them on the acquisition side of a ruthlessly competitive industry. A big part of what excites me about the model is Life House serves as an alternative approach for building owners to consider when contemplating whether to sell or set up shop as a property manager. -Drew

Out of the Box

FANTASY FRANCHISES AS A HOOK

HBO has Game of Thrones. Amazon is developing Lord of the Rings. And now Netflix has a major fantasy franchise of its own to compete: Chronicles of Narnia. Millions and millions of people love these shows and will drop everything to spend a few hours, or days, to watch. They’ll even watch multiple seasons in their entirety a second time. These iconic brands are “must have” hooks that prompt fans to open their pocketbooks even if they don’t watch anything else from streaming service X.

What is a real estate brokerage’s “must have” user hook? A CMA? The chance to see one of the 20 listings a buyer is interested in today rather than two days from now when the next agent can show it? A market report for a ZIP code? All are pretty weak hooks in my book. What can brokers offer prospective and current clients that they will truly love? I don’t have the answer, but I offer that up as a challenge to brokers/agents reading. -Drew

BOURDAIN BUSINESS BRILLIANCE

Writing about Bourdain is like remembering the puppy I had to give away to friends when I moved to New York City. I try not to do it too often. When I moved to New York in 2014, Anthony Bourdain had just announced plans to open an international food stall market at Pier 57, and I started making plans to visit every single day. Ultimately, the concept was abandoned, and then we lost Bourdain forever. However, it’s worth keeping his memory alive. “Not giving a shit has been a very successful business model for me.” “[Not having] a reputation to lose, is a huge advantage. From Kitchen Confidential on I made a really determined effort to not fuck up. I was very aware of that tendency. I’m a little more organized, my work is a little more rigorous than it needs to be because that was a regular feature of my whole life up until that point.” Read more in A Dozen Lessons about Business from Anthony Bourdain. -Greg

    Geek Estate Mastermind

A PRIVATE GROUP OF INDEPENDENT THINKERS, FREE FROM SPONSORED MESSAGES AND NOISE

In addition to connecting you with like-minded entrepreneurs, the Mastermind is where you’ll read the best exclusive content from Geek Estate’s curators, Drew Meyers and Greg Fischer. Each are publishing an original piece every week via The Weekly Transmission, covering the spectrum from shipping container co-living spaces to the battle for listing acquisition in the first iBuyer world war. 55+ Weekly Transmissions have been delivered straight to the inbox every week.

Membership is $97 / quarter

Our Member Promise:

We’ll deliver an exclusive, objective lens into the trends, companies, people, and ideas shaping real estate technology with thought-provoking analysis and conversations that keep you inspired every week.

We’ll help you make better, more well-informed decisions to help grow and support people and companies making a difference in real estate.

We’ll enable discovery and meeting others with shared interests online and in person (whether they live near you or are traveling to the same conference).

Apply for Membership

To ensure your receive the Monthly Radar going forward, please ensure “Receive Monthly Radar” is set to YES in your email settings. The full version will NOT be posted on the blog in future months.

Update Settings

The post November Monthly Radar appeared first on GeekEstate Blog.

November Monthly Radar published first on https://medium.com/@YourChoice