#if someone would be kind enough to provide alt text
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CONCEPT ART OF THE CAST OF MASTER DETECTIVE ARCHIVES: RAIN CODE
Taken from the Deluxe Artbook
Art by Rui Komatsuzaki
#if someone would be kind enough to provide alt text#I would be eternally grateful#concept art#rain code#master detective archives: rain code#rain code concept art#Rui Komatsuzaki
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So Mr. Wooster contacted me recently to let me know that he's awfully braced about adding some of the original illustrations he got when he published his stories in magazines, but he's got a dilemma about the image descriptions and hasn't the foggiest idea how to solve it. And as his secretary, I would like to ask a question on his behalf.
#letters regarding jeeves#lrj#jeeves and wooster#bertie wooster#reginald jeeves#my dear friend dovand has been kind enough to provide ids for me because I am very much not great at them#but I feel like I always see conflicting opinions about whether or not alt text or in-post image descriptions are better#and much of the time those conflicting descriptions suggest that the other option is really terrible#and as someone who doesn't use a screenreader i'm not quite sure which one is right#i also have absolutely no idea how well the 'caption' section of substack for images works with screenreaders#so i'm putting the question to a vote. would greatly appreciate your feedback!
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Hello peeps :)
Before you guys get excited, this isn't a post about the AU or fun stuff. It's quite the contrary. You guys might know by now that I'm always telling you guys to be safe on the internet, specifically with people you interact with, so this is kind of what I'm talking about here. Particularly about one person who has harassed multiple people.
The user that I'm referring to goes by @/crsgarsstuff aka this user:
However, in a lot of the messages I will show, you will see that the username changes in almost every screenshot. That is because this user (rather proudly) owns numerous spam accounts.
I have added context to such screenshots in the alt text (aka image description), which I would recommend reading.
First are screenshots from around April and May, regarding myself.
The following screenshots were provided by @gregorybacon who had to deal with very similar messages to mine in early-mid June
I'll label these as miscellaneous screenshots. Most of these consist of even more harassing messages from multiple people.
As if things weren't bad enough, there's more. Here is a list of things he's said that I wasn't able to find screenshots for:
Made a very inappropriate and sexual joke about me, then got mad at me when I found out about it
Said someone had down syndrome as a derogatory way for being "silly"
Was basically a dick to anyone he talked to (involving 2 other people not tagged/mentioned in this post for privacy)
Made sexual comments to most of the people he was harassing (which is 5 to my knowledge, but it could be more)
Despite all of this, he didn't apologize once.
From noticing patterns of speech, behavior, and general vibes, I would say that this user is probably in middle school, and I know that immaturity is common or sometimes expected from kids that age, however, this doesn't mean that this sort of behavior gets a "pass".
To clarify, this post is just meant to be informational to avoid any unwanted or uncomfortable interactions with this person. This is NOT an invitation to harass them in return. If you encounter this person, block and/or report any accounts you find of theirs. Don't interact and just move on.
Stay safe.
-🗄️
Sources: myself, @gregorybacon @fucksurass and more
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To anyone in the position to edit future non-fandom wikis, from a blind fan
I have run up against this issue on the Star Trek Fandom wiki (I know Fandom is bad, if there's an alternative wiki for the Star Trek franchise please please point me to it), but I hope anyone else who edits/will edit any wikis for (particularly live-action) fandoms will hear my plea.
On behalf of all blind fans, I implore you:
When creating/editing a character's page, provide a physical description of them.
Yes, even if there are pictures. Blind people can't see those. Alt text for those pictures would also be nice because screen-readers can read alt text, and it's not always visible to a sighted person who just wants to check a thing real quick.
Yes, even if they basically look like the actor playing them. We also cannot see what actors look like, funnily enough.
Yes, even if you think some things are obvious. You never know what someone might have missed when watching the show/movie or playing the game/watching a let's play. Especially if they're blind/low-vision viewers.
Yes, even if you personally find it annoying. Wikis are an excellent reference if done well, and can be very helpful for reminding people of stuff, and for helping blind fans like myself know what something looks like, so long as the description is there. We find it annoying when there isn't all the information on a wiki page there could be.
Sincerely, a blind Treky who has looked up the pages for several characters on the Star Trek wiki this past week to try and find out for suresies what those characters looked like, only to find there was no physical description section. The races get them, which is great and mostly helpful (but why do they talk about Cardassians having grey skin most of the time instead of scales? I got tripped up by that—though not in anything I've posted yet thankfully!). But that only gets you so far for specific characters! I can't keep relying on fanfics and the kindness of sighted friends with lives who can't always be reached when I need the information to find out for certain what colour Miles O'Brien's eyes are, or Kira Nerys's hair, and sometimes fanfics aren't accurate about descriptions, and I could be basing my entire perception of a character on something I read in a fic once! And I won't know if I can't look it up!
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Climate change is a major aspect of public health. So I would be remiss not to provide information and talk about hurricane John and Helene.
ID: Meteorology imagining of Hurricane Helen storm by The Weather Network, September 28th 2024. Neon green, neon yellow, infrared red, infrared orange, putrid green, icy blue white and cold blue coloring.
ID: Meteorology imaging of John and Helene by Meteored (U.K.). “Hurricane John has dissipated, but a new one may be born in the same area, while Hurricane Helen is affecting the Yucatan Peninsula.”
The following are resources and efforts to help people. A reminder not every can evacuate, and there are those who are choosing to stay behind to support others still in the disaster area. Unfortunately none of this is translated into other languages.
I am only fluent in English. If anyone comes across this and would be kind enough to I'd appreciate it. Please make sure to include all alt text if you do! ❤️
Resources:
Please share this information with anyone without internet access. Apparently there are Starlink hubs, data may or may not be an option. Anyone who has internet access in their home, consider sharing with your neighbors.
Note: I will continue to update this, especially with any resources for Hurricane John on account of currently I am struggling to find any.
Starlink hubs in Asheville, NC
DoubleTree Hilton Downtown
199 Haywood
SSID: SORTOR STARLINK
Pass: ncstrong
Asheville Shelter
Ferguson Building
340 Victoria Rd
SSID: HALL STARLINK
Pass: ncstrong
Please if you can distribute or request respirators and air cleaners with appropriate filters or type (HEPA, but also ones meant for VOCs and other particles). Reach out to your local mask bloc, pantry or comminity orgs as they may have PPE or other belpful items and guidance. - Admin
Disability and disaster hotline: 800-626-4959
ID: Disabled impacted by #Helene, need help? Discapacitade impactade por Helene y necesita ayuda?
Call/text (llame) Disability & Disaster Hotline 800-626-4959 or [email protected]
Alt text by Crutches and Spice (Imani Barbarin).
HURRICANE DISASTER RELIEF
ID: Donate to Mutual Aid Disaster Relief to support people impacted by Hurricane Helene in the southeast US
Paypal: [email protected]
Venmo: @MutualAidDisasterRelief
https://actionnetwork.org/fundraising /mutual-aid-disaster-relief
ID: Instagram post screenshot.
@/comrade_lauren
happy-ish update:
a neighbor is making supply runs to Charlotte and got a haul of batteries. YAY. I went walking around and someone driving gave me a 24 pk of water and weed. shout out to Amanda from Swannanoa. you absolute angel.
we need ice pretty bad bc my neighbor needs to keep their meds cold. we still are ok on food and toilet paper for today. if you can send mutual aid for when I can get to an atm that would be really appreciated.
venmo: comrade_lauren
cashapp $disabledandpoor
please boost we are hearing this could last weeks.
ID: MUTUAL AID TO HELP HURRICANE HELENE VICTIMS. NEW DISABLED SOUTH graphic card.
Asheville Survival Program
Venmo: @AppMedSolid
CashApp: $Streets1de
Charlotte Community Care Collection
CashApp: $MutualAid704
Venmo: @MutualAid704
Mutual Aid Disaster Relief
PayPal: [email protected]
Venmo: @MutualAidDisasterRelief
Beloved Asheville
Venmo: @BelovedAsheville
East Kentucky Mutual Aid
PayPal & Venmo: @ekymutualaid
Cashapp: $ekymutualaid
Food Not Bombs Tallahassee
Venmo: [email protected]
PayPal: @Mskatonic138
Knoxville First Aid Collective
Venmo: @firstaidcollectknox
Upstate Food Not Bombs in South Carolina
Venmo: @UpstateFNB
Cashapp: $UpstateFNB
ID: New Disabled South info card graphic for Upstate Food Not Bombs, S.C.
Harvest Hope Food Bank in SC
ID: New Disabled South info card graphic for Harvest Hope Food Bank.
Triangle Mutual Aid
Cashapp: $TriangleMutualAid
Reports:
John
https://gpm.nasa.gov/applications/weather/news/hurricane-john-gives-southern-mexico-surprise-one-two-punch (Spanish translation available)
https://gpm.nasa.gov/applications/weather/news/hurricane-john-gives-southern-mexico-surprise-one-two-punch
https://www.yahoo.com/news/mexico-counting-dead-zombie-storm-114412418.html
https://en.wikipedia.org/wiki/Hurricane_John_(2024)
Helene
*Coming soon*
Stay informed:
@comrade_lauren (instagram)
Any socials for your local county, weather coverage, orgs
NOAA (National Oceanic and Atmospheric Administration) noaa.org
NWSNHC (National Hurricane Center) hurricanes.gov
#Hurricane Helene#Hurricane John#Disaster Relief#Resources#Information#Mutual Aid#Support#Disability and disaster hotline#New Disabled South#Disability Justice#Black Mountain#North Carolina#Appalachia#Tennese#South Carolina#Kentucky#Storm
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Aight, so I made some art stuff.
(The ALT text was being weird, so image one is how I Imagine Lady Gotham {I’m really bad at describing my own art-} and image two is how I imagine Children of Gotham AU!Danny to look)
I do love how Lady Gotham just needed to have enough ectoplasm around to make proper fraid-bonds possibly.
Also, I do love that the Justice, Vengeance, and Compassion titles/roles are passed around, as it makes sense. Every member of the Batfam have represented those three values throughout their lives at different times. I think they’d have different names depending on who is holding the title/role, but they all subconsciously understand who has what and what it means in the moment.
Also, YES YES YES! I love that. The kids all have variants that are more fitting for them if the shadows aren’t suitable. Fog, smog, mist, shadows, light, darkness- all just wrapping around the Children when they’re collectively together. I imagine it all like an extra appendage. They can stretch it out, wrap it around themselves, and other such things, but their ‘cloak’ is attached to them.
Their inherent knowledge of death not being the end is so good atmospherically. Like, it’s reassuring at first until people remember that these kids aren’t merciful. Kind and generous? Absolutely! Merciful? Only when they are given a good reason to be as such.
The reshuffling of opinions towards the Children is great. The underground now is keeping a much more attentive eye of them. That’ll probably be the point where the JL will have to offer to officially say that they’re- at least- under an alliance of sort. Both the calm the public (because adults were already a bit wary of the Children) and warn of those who might try to go after the Children (as, while they can handle themselves, they can still get worn down over time).
Yeah, that’s how I imagine that meeting would basically go. Just a very tired (and relieved) Batman with sympathetic JL members who also are very glad to not be on the bad side of the Children. Though, I do think that the Children of Gotham would have fun with the Flash Family (whether it be through pranking them, or just doing funny/fun things with them is up to interpretation) and would have a soft spot for ‘em like their Uncle does.
—
Also, to explain some design choices I made for the art
I gave Lady Gotham more stone-like colors. Her pointed ears are slightly based off of bat ears. The fully red eye does have the outline of buildings (thank you IbisPaint X for providing photos of buildings as a resource). Her mouth is actually a piece of shadows, kinda to represent the whispers that someone might hear coming from the shadows in Gotham. Her hair can extend out into shadows cause why not?
For Danny, I imagine his ghost form would slightly change first to better fit Gotham and then change further to better match Mama Gotham. So, yeah, in ghost form, his ears change to be like Mama Gotham’s, swiveling bat ears. I imagine that the neck part of the hazmat suit would be frazzled as the black part of the suit reached up to cover his face before just becoming a different layer all together, and billowing out a (semi-visible) shadow-like cape (and hood). I’d also like to imagine some thick-icy mist pouring out of the top of Danny’s boots, the trickling and unnatural cold at someone’s feet acting as a warning to his approach. The black and white of the hazmat slowly becoming more concrete-like in color to match Mama Gotham’s grotesque (ya know, the gargoyle that isn’t put on fountains-) theme. I just imagine the features of his suit being sharper ya know?
And of course, both imagines have slight translucence, so put ‘em on any old background and you might start seeing the lines! :3
As it turns out, Danny makes a pretty good leader. His little gang of homeless children has grown immensely, both from picking up strays and from assimilating other gangs into his group.
Danny might only be 10 and still figuring out his powers but dang, intangibility and flight are over powered even before you add invisibility and laser blasts. At first he regretted sneaking into the lab alone to check out the portal his parents made in this basement. Waking up in a cold alley in a city you've never heard of is a terrifying experience even without the corrupt cops trying to sell you into human trafficking, but finding out he had powers and could do whatever he wanted? That was great. It no longer mattered that adults didn't listen to him or chased him around. He could do anything now. Be anything. Take anything.
He and the people under his protection often robbed places, never banks or anything but high class restaurants and stores that usually wouldn't even let them in through the front doors. Yeah, Danny can admit most of thier robberies were because of grudges the other kids had because of how they were treated but Danny being ten thought this was fine.
The real issue was Gothams Paw Patrol (who absolutely hate being called that :3 ) they were always on thier case, Dannys especially. They kept insisting that the system could help them -Danny called bull. No one helped him or Jazz back in Amity and it was waaaay nicer that Gotham- and kept getting him and his fellow kids arrested. That didn't really matter. Anti-meta stuff never worked on him so getting himself the other kids out was no big deal.
After overhearing a conversation between Nightwing and one of the other bats a kid came into thier current secret base announcing that Nightwing was poor and the other bats weren't. This caught everyone attention. Appearently Nightwing was trying to establish himself outside of the colony cause he didn't get along great with whoever the bats super daddy was, which was fair. A lot of them were runaways for one reason or another and knew a bunch of reasons why you wouldn't want to except "free" money.
This led to them fetching Nightwings "wingdings" and batarangs instead of keeping them/selling them like they do with the others, sharing some of thier spoils with him like the groceries, jewelry, fancy clothes, ect that they stole.
Dick even catches one of the kids in his apartment in Bludhaven filling up his fridge which has him panicking about his secret id being compromised. Luckly the kids had only followed him there and didn't think to check who was on the lease or anything cause they assumed it would be a fake name or something.
Just Dick getting forcibly adopted by a child gang.
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Your Content and Accessibility For the Blind
Hello everyone! I was thinking about accessibility and wanted to make a post to help creators. This is going to cover general accessibility for blind people interacting with your content. Some of it may be obvious to some and this is by no means comprehensive, so feel free to add anything you think of that is helpful. Also, I wanted to include some ideas for DeafBlind people, but I am not DeafBlind or D/deaf, so I simply listed some general accessibility ideas. If anyone has any other tips or things to consider, please add them in a comment or message and I’ll include it here.
Remember, blindness exists on a spectrum. This post will focus on making things accessible for totally blind people, although these tips can also be beneficial for people with residual vision who use screen readers to reduce eye strain, for small text, for clarity, etc. D/deafness and DeafBlindness are also on spectrums. Some DeafBlind people have some hearing, some vision, a little of both, or none of either. If someone asks you for better or different accessibility services for your content, listen and try to accommodate them as best you can. I have provided some links and resources here to attempt to explain accessibility for blind people, which will include blind people who are DeafBlind. The point is accessibility issues can come from both sides whether it be the audio or visual sides.
Some general helpful links:
AFB’s Advice for image descriptions here
Screen-readers here
Improving Accessibility for the DeafBlind community here
How DeafBlind People Use Technology and The Importance of Braille and Transcripts: Understanding Assistive Technology
Online Content:
GIFs, Pictures, Fan-art, PSA and info posts, Memes, Screenshots of Text Posts or Screenshots of Twitter Threads- Provide an image description on your original post! This is the best option, as you probably know your content best and what you wish to draw attention to. More importantly, every reblog will include an image description, which means the blind person doesn’t need to hunt for an image description in the reblogs! If you know more than one language, include image descriptions in those languages.
Note: Always include descriptions when you post images with or about blind people or characters. Particularly fan-art you made of blind characters. If you don’t, consider why and think about how it would feel to be shut out of something about yourself.
What should you include?
Write Image Description in brackets and include End of Image Description at the end for clarification. As for what you should describe, it depends on what the picture is. Include where it is from. For example, “a screenshot of a Twitter thread by BlindBetaIsAwesome”. Include the text and describe any GIFs or images it includes. Write everything out as they appear. Describe emojis as well. When writing out screen names or hashtags, capitalize the first letter of each word. Otherwise screen-readers read it oddly. For example instead of #accessibilityfortheblind try #AccessibilityForTheBlind. If you think someone will want to search a name, include a link.
You should describe what is important in the image, especially for conveying information or humor. General ideas include: image origin, who is in the image, what they’re doing, any relevant colors or clothing, objects they’re holding, their facial expression, any emojis, and any text in the image. Blind people do like to know about color. For NSFW stuff, include ‘NSFW’ at the start, but other than that, yes, blind people also generally like NSFW things described.
Fanfiction:
Generally, fanfic is very accessible to screen-readers and Braille Displays. However, there are a few ways you can make it more accessible.
Pictures: Include alt-text for any images you post such as artwork or character social media posts. Describe it like you would any other image. Alt-text is different from an image description because instead of a screen-reader saying “image” when it finds an image, it will describe the image. An image description is the text included beneath the picture that everyone can see. Including some kind of description, especially for plot-relevant images, can allow all blind readers to experience the fic.
Chat conversations: Again, for hashtags and screen names, capitalize the first letter of each word for the ease of screen-readers. For characters who don’t use capitalization much, you can add a hyphen between each word to make it easier to read like this: blind-beta-likes-fanfic-too.
Emojis: Screen readers can’t fully read emojis like this one that uses keyboard slashes and symbols to create an image ¯\_(ツ)_/¯ (image description: emoji of a person shrugging with both palms lifted upwards. End description.) However, they can read emojis that come on a phone such as 🧁which screen readers read as “cupcake”.
Podfics are also good for hearing people with no vision or reduced vision. Having a podfic with good quality (maybe one that can describe images found in the story) will reduce some of the issues listed here and give blind people another, fun way to interact with content. However, I would try to keep in mind the things I mentioned above for the sake of screen-readers and Braille Displays, which are particularly important for some DeafBlind people who may want to read your fanfic and may not be able to hear well enough to use a screen-reader.
Lastly, keep in mind that any kind of comic may be inaccessible to some blind people. Write with them in mind. Include a message at the start of the story, maybe that it contains material from the comic, graphic novel, or print cartoon. If you know of a comic dub, link to it. If there is none, include details in the story so that a non-manga or non-comic reader would be able to understand.
Web-Comics/Web-Graphic-Novels:
First, I did research and found a comic book store for the blind called Comics Empower. Unfortunately, when I click the link provided on Twitter and the articles I read, the site seems to be down.
However, this is about you all and sharing your comics with blind readers. You have a few options:
Alt-text. This is descriptions directly ‘inside’ the image, which is not visible to everyone. You can read about alt-text for comics specially here and you can read general info for alt-text for screen-readers and Braille Displays here.
Image descriptions. These are descriptions of each comic page (hopefully with a paragraph for each panel) that can be visible to anyone. You can describe your comic, who is in it, what they’re doing, and what they’re saying, probably beneath the image.
Comic Audio Performances. These are accessible to both blind and sighted audiences. These are videos using actors for the dialogue, sound effects, and moving comic panels. Pros for this style include increased viewership, increased accessibility for the blind, and perhaps more revenue if you have a way to monetize the content. Cons include that it is more work, could potentially cost money when hiring actors initially, may not be accessible to anyone with hearing loss, and may still require a bit of audio description for some panels that are hard to follow with only sound effects.
What can you do?
A few ideas I had were to use a combination of image descriptions and audio performances to make the comics accessible to a number of people who may be blind, or DeafBlind. Having options is helpful. For ther issue of some panels needing extra description in order to make sense, I thought of including time-stamps and descriptions in the description section, labeling it as image descriptions for the blind. Include dialogue for reference. Or an audio description could be added such as:
Audio narration: “Bee sits on a couch writing.”
Sound Effect of a purring cat.
Audio narration: “Blind Beta picks up an orange cat and puts him on the couch next to them.”
Dialogue: “I’m so glad I have a cat to cuddle with!”
I will touch on this in the video section, but while it is sadly not possible to add audio descriptions onto YouTube as of 2021, you can add them manually through websites you like YouDescribe. For your comics, I suggest, reading about YouDescribe, downloading the app, creating a narration transcript for your web comic performance, and posting the described audio performance onto YouDescribe. Post both versions as close to the same time as you can, and include a link to the described version in the YouTube description. A glance at YouDescribe will tell you not all videos are available with descriptions and not all blind people are aware of this service. Not all videos are searchable in their library either. However, it is an option I wanted to include.
You could also simply include the audio narration in your main YouTube video if you would like. Or any combination of my suggestions you feel comfortable with.
YouTube Videos/Video Clips:
I wanted to cover YouTube videos and video clips shared on websites like tumblr. For small clips, image descriptions and transcripts could probably be listed together. I have seen this done and it seems to help people.
Again, the original poster should post the description with the video. This is because they know the most important parts and because all reblogs of the post will include the description, so no one will have to hunt down a description that may not exist.
For the clip or clip compilation, mention where the clips come from, who is in them, and what they are doing. You could probably have a separate paragraph for each clip and include times-stamps if possible.
For videos you post on YouTube, descriptions can be very helpful! Unfortunately, YouTube does not support adding an audio description track at this time. Ideally, YouTube would have a description track one could turn on and off such as with subtitles. Until then, if you want to add a description, you should add one yourself when you post the video onto YouTube or any other website.
Before I get into how, let’s go over something else.
What videos need descriptions?
-Recipe videos - especially ones with only text. Ingredients, steps, measures, methods, any flourishes or special scenery (such as when shopping for ingredients) should be described. Blind people don’t just want you to read the recipe to them. They want to know what is happening in the video and how it is being done.
-Tutorials - These often contain a voice-over and accompanying images to demonstrate. A creator can opt to simply include more visual description along with the other information in the voice-over or add extra narration later (see the “How?” section below). For these videos, make sure to avoid or expand on any visually dependent parts such as “click here” or “fold here” or “when you finish, it should look like this”. Videos that contain only text and demonstration, however, will need a more traditional audio description the same as any other video.
-Silent aesthetic videos - Sometimes containing music or focusing on natural noise, these videos are usually vlogs with soothing activities or daily routines. They often show scenery, pretty things, or tours. Because these videos are silent, sometimes containing only text, they are not accessible. However, they can be easy to describe, perhaps in a soothing or educational fashion.
-Music videos - Because these videos are by nature visual, they may not be accessible. They may also have inconsistent, poor, or changing lighting for aesthetic purposes or set changes. This means audio descriptions would be helpful.
-Text-based videos - Obviously these are not accessible or may be difficult to read depending on font size, style, or background. For these, putting the text in the description may suffice. Label it so that blind people are aware they are getting the same material. If the text includes pictures or short clips, you could also simply include your own narration on the video itself or see the “How?” section below for another alternative.
-Game Play-Throughs - Games can sometimes be completely inaccessible pe very difficult depending on the person’s level of site. A lot of video games a not accessible or difficult to play, with quick-moving graphics, perhaps small text, or other difficulties. Because of this, blind people may enjoy game plays on YouTube for video games and mobile games.
-Skits or other performances - Think of these as Netflix shows with audio description tracks. Blind people may miss out on some visual humor, plot elements, or other fun visual aspects like costumes.
-Original Films, Animation, Clips From Shows - Again, think of it as any TV show that needs to description to cover visual aspects of what is happening. Scenery, characters, what they’re doing, any text, facial expressions, etc.
Pet videos- Because pets are cute and they should be described! Especially because these videos are sometimes hard to follow, such as a pet doing a trick.
How? How Do We Provide This?
There is always the option to add your own audio descriptions. However, that way confuse already-existing narration or may not be possible for already-published videos. You may also have trouble speaking and wish for someone else to provide audio descriptions. The video may be a music video or one you want to remain silent for the aesthetic. You may want to add a description to a video you enjoy that is not one you uploaded personally.
A free website and mobile app called YouDescribe can help with that. It allows people to add audio descriptions to videos on YouTube. You can even describe videos on a wishlist. Find out more here.
If you describe your video or have it described, be sure to link to the YouDescribe video in the description of your YouTube version so that people can find it easily, or note that it is available on YouDescribe.
Here is a link to the website
And a link to the app.
This site may be a bit too niche, but I figure if it helps one person, I’ll be happy. My entire blog is niche, when you think about it- targeting writers who specifically want to write and read about blind characters. It’ll be fine.
Keep in mind that audio descriptions may not be accessible to all DeafBlind people. An inclusive option could be to include a description under your video so people with Braille Displays can read it.
Print Books, Audiobooks, Large Print Books, or Braille Books?
Let’s get into something you writers might be interested in. Books! Let’s say you wrote a book with a blind character. How do you make sure it can be accessed by blind readers? You want to have a few options.
Print books - These are accessible to people with reduced vision. It is also possible to scan print books to read with voiceover, but I can’t imagine many people buying books simply to scan unless they borrowed/found it. So it could be an option, I suppose. Scanning books also takes time because you need to do each individual page.
Audiobooks - Audiobooks are great. They are accessible to blind people who can hear. They are cheaper to produce than Braille books, take up less space, and are better for the environment. They can be expensive when you buy them. Libraries have extensive collections now, however, because libraries don’t usually have any Braille books and very few large print books, not all blind people use them, even for digital access. However,many blind people love audiobooks so it a good way to make sure your content is accessible.
As of now, my library app is accessible with a screenreader, so reading audiobooks is possible. E-books are not currently accessible with a screen-reader on this particular app.
Make sure to release your print books and audiobooks at the same time or as soon as possible. It isn’t fair for blind people to have to wait, although there are cases where not having an audiobook is understandable. Keep in mind that the less options you have, the less accessible your content will be.
Large Print Books - I used to get large print books myself. I would say it is less likely publishers will want to publish large print books because they are, of course, larger and take up more space. (Not as much as Braille books, but we’ll get into that.) As you may assume, they are also less popular with readers. Publishers make exceptions for textbooks, so if you are making a textbook or an educational book, particularly one with drawings, publishers might allow it. They also might consider making large print editions of children’s books. Large print books can sometimes be found at libraries, although they are usually crammed into their own limited section. That shows how rare it is for large print books to be printed compared to regular-sized books. I have an extra note about this in the children’s book section, but for the most part, I think you can get away with not having a large print edition of your book.
Braille Books - I should you one doesn’t just make a Braille book. Feelings toward them are generally complicated. They can wear down over time, cost a lot, and take up a lot of space. One volume of a book is several volumes of Braille books. Libraries don’t generally have them- you have to request them from various places like The National Library Service for the Blind (NLS). For more information about obtaining or borrowing Braille books, look here.
Braille Books have largely been replaced by refreshable Braille displays and audiobooks. However, they are still important. They can also help DeafBlind people, if a book cannot be read on a Braille display (see the section on e-books below). My suggestion would be to skip Braille books unless you are writing for children (see the Children’s Books section) or your book contains many diagrams that need to be embossed.
Children’s Books -
I wanted to briefly discuss children’s books. With children’s books, you will, of course, want to have a print book and an audiobook available, perhaps even someone reading the book on YouTube. If the book has pictures, descriptions of the pictures would be nice. This is also where I think large print and Braille books may be not only possible or more likely, but important. Children are just learning to read and will continue to explore a love for reading. Therefore, a lack of reading material can be challenging.
If possible, you may want to consider asking your publisher if large print or Braille versions are possible. While websites are available so that children can get books, you may want to ask for your book to be published in these formats if your story has a blind MC.
Braille literacy is declining in the blind community, with children (and frankly many others) choosing to use VoiceOver and audiobooks to read rather than Braille. Being able to read helps reinforce spelling, grammar, meaning in ways that are not possible with having things read to you. That said, children should also be encouraged to learn technology and use audiobooks when they feel comfortable.
If you are publishing a children’s book, particularly with a blind MC, consider what your options are for increasing accessibility.
E-Books:
This is one of the more accessible options, as it can be read with a screen-reader or Braille display. E-books are also common enough that they are released at the same time as print books. The text can usually be adjusted and readers usually have a Search feature. However, accessibility is still a problem with e-books. While authors cannot fix this, they should be aware of it. You can read about accessibility issues here.
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I hope all this helped somewhat. I provide sensitivity reading for blind characters for anyone who is interested.
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Whumptober 31: Embrace
And somehow I've completed every prompt for @whumptober2019 with this final one here. Even more crazy, I basically completed NaNoWriMo with this series, only, you know, in October. The Google Doc all my fics live in for this series is at 51,299 words with the following fic's completion. Considering I was absolutely not attempting the challenge when I started this, I'm counting that as a complete NaNoWriMo, even if it does include a lot of the author's notes in that word count. Doesn't matter, it's still my writing!
So thank you very much to the mods for putting this together, because I would have never come up with all of these stories (which includes three series) otherwise.
I'll have the full list linked on my "bingo list" post, and the works have been slowly going up on AO3 for easier reading (and AO3 is only about a week behind at this point) - all the links will come probably in the next week or so. I'll reblog it when it's ready.
This one is the last one in the "demon" series within these prompt fills. If someone told me on the 2nd that my experimentation in first person would lead to this I wouldn't have believed them because I wouldn't have thought I was crazy enough to do every prompt while working a full time job on the freaking fly. *shakes head*
The series: Part One: 20 - Trembling Part Two: 22 - Alt 6 - Lost Part Three: 25 - Humiliation Part Four: 29 - Numb (and fanart(!!!!!) from dragonnan here, tw blood/wounds)
31. Embrace
Christine looked up at the Sanctum doors with a soft frown. Out of all the times she had been to Stephen's weird new home, this was the first time she could remember that she was coming without an advance notice of any sort.
The thing was, though, that after that… that thing (she really didn't like to think about it too much) over three months ago, Stephen had been acting odd. And even if they didn't tend to see each other more than once a month (and sometimes not even that), they kept in touch fairly consistently through texts. She knew he used her as a bit of a remaining connection to the so-called real world and she was happy to provide it. Besides, it was fun to share hospital gossip with him.
But for a while he had been very limited in his conversation until he stopped replying entirely two weeks ago. She texted Wong to see if he was especially busy "being a superhero" but he assured her that it's been relatively quiet since "the demon issue" (ugh, she really didn't want to think about it).
So here she was, come to figure out why the hell he was suddenly ghosting her.
After a moment of hesitation, Christine ascended the two steps up to the doors and firmly knocked upon them. After waiting for thirty seconds with no response, she bit her bottom lip and looked at her purse; maybe she should text someone, see if anyone was available—
Suddenly, the door opened… but she couldn't see anyone on the other side of it.
Magic house, right, she thought dryly as she stepped in. She knew a little bit of the weirdness that encompassed Stephen's new home, but generally speaking the building had acted like a proper, regular building every time she visited (and, to her own credit, she never went into any of the rooms that Stephen told her to leave alone. That made perfect sense to her, but apparently not everyone had her common sense, at least according to Wong).
Long story short, this was different.
"Uh, hello?" she called out into the empty foyer. "Stephen? Wong? … anyone?"
Yeah, it was completely empty. This was… this was definitely unusual.
Still, she had been at his house— the so-called Sanctum— enough times to remember where Stephen's study and the library were, so she decided to search those two rooms. Since the house had let her in, she figured she was more than welcome to.
If she wasn't, well, she'd blame the magic house.
She ventured first towards the library, careful not to touch anything sitting on the shelves or hanging on the walls. Even with her familiarity with the Sanctum, many of the items in the building's collection continued to look rather otherworldly or just felt outright wrong to her.
(Christine had learned early on, maybe her second or third time within the Sanctum, that they had a surprising amount of dangerous things on display for aesthetic purposes. At her remark about that, Stephen had pointed out that they didn't exactly have any children within the Sanctum to worry about. Wong later said that having magical items on display was a fantastic litmus test to weed out any really idiotic and self-destructive novices and apprentices, though that the test had somehow failed with Stephen. Stephen had flipped the bird at that remark, but she had seen it was in good nature, and it definitely made her happy to see the somewhat reclusive man making friends with his new cult.)
The library doors were closed. She knocked, then tried the handle; it opened and she peeked into a library that still looked like it was stuck somewhere in the nineteenth century. It was completely empty.
Now that she thought about it, it was a little weird she had yet to run into anyone. While Stephen's new home was rather empty the first few months he was there, it did not become uncommon to see the occasional passerby, though only a few people stopped to talk with her when she was with Stephen. When she really thought about it, she couldn't actually remember the last time she hadn't seen other people in the Sanctum.
Weird.
Christine shut the library doors again and started towards Stephen's study. It was closer to his bedroom (which she only knew because she came over to bring him soup when he had to cancel a meetup because he was sick, thank you very much), so she went up a level and headed there.
Stephen's study door was closed, too. She knocked and heard some sort of noise just beyond the door. Christine waited, but when nothing happened, she knocked again. "Stephen? It's me. Can I come in?"
Silence. She frowned and tried the door, but it didn't budge. "C'mon, Stephen. Even if you don't want to see me, at least reply to me." Even though she tried to pretend to be genuinely unbothered, the silent treatment did sting. He was meant to be a friend, after all.
The knob on the door jiggled and it opened, but all she saw in the small gap was shades of red. Why was the Cloak opening the door? Was Stephen hurt? At that alarming thought, Christine pushed the door fully open, the Cloak sweeping aside to give her full access of the room.
Stephen was… Stephen was sitting in the air, meditating, it looked like. Her shoulders relaxed when she saw he was okay, but her lips began to downturn as she stepped a bit closer. There were dark shadows under his eyes and it appeared like he had lost a bit of weight. Didn't Wong say that things were currently calm and uneventful? At the moment, Stephen looked something like he did after the alien invasion in 2012, only somehow worse. (She had, of course, seen even worse than this, but she refused to think back on the months after the accident. He was a different man, a much different man now.)
Christine took a couple steps back so she didn't startle him when he came back from wherever he went to when he was meditating. "Is he okay?" she whispered to the Cloak. It still astounded her how communicative the fabric could be.
And she really didn't like how it down-turned to bow its collar, only to end up shrugging its shoulders in a gesture that spoke of uncertainty. Her frown deepened and she went back to watching him and, finally accepting that he might take a while, asked the Cloak, "Are there any books here in English that are safe for me to read?" The Cloak tapped at several options, and she picked one at random to read.
It turned out it was about souls, of all things. She had keyed in that they were very much real things after… after everything that happened with the world in the last few years, but beyond that she only had a vague grasp of what it was, or what she thought it was, from the occasional visit to church as a kid.
The first five pages of the book were both incredibly dry and fascinating at the same time. It reminded her of many medical textbooks; no wonder Stephen was so good at this magic stuff, if this was the tone of the material in all his books. Christine settled down into a rather plush loveseat and got comfortable; her record for waiting on Stephen to "come back" was forty-five minutes, and during that wait Wong had proved to be surprisingly entertaining, funny, and kind. If anything, getting to know him better had made Christine feel a lot better about Stephen's very strange (hah) new role in life.
This time it was just after twenty minutes when she heard Stephen say in clear confusion, "Christine?"
She looked up from the book; he was now standing and his expression matched his tone. She offered a smile. "Oh, there you are."
"What are you doing here?"
If she didn't know him better, she might have been a bit miffed by that greeting. However, she did know him, knew him very well, and he sounded honestly puzzled. Still, she was more than happy to respond to bluntness with bluntness. "I came here to see why you're ghosting me."
Stephen looked startled by the accusation. "I'm not ghosting you— or certainly not intentionally. I've been too busy to check on my phone in a couple weeks."
"No, you haven't," Christine countered, and her comment surprised him so much that she was able to continue without interruption. "I asked Wong if things were busy and if you all were overworked with your jobs. He told me it's been so quiet that he finally got to catch up on the last two seasons of 90 Day Fiance and the newest season of Botched, and I still can't believe he enjoys trash TV so much."
He blinked and shook his head. "I knew you two talked sometimes, but— but that's not the point." He walked over to his desk; the Cloak followed him halfway before stopping in the middle of the room, and turned from him to her, and then back to him. He rounded the desk and flipped through several pieces of paper, looking them over as he said, "It's been quiet, yes, but that doesn't mean that I haven't been busy. There is always work to be done and I just don't have time for other things."
She narrowed her eyes at him and placed the book down before standing. The Cloak was again facing her as she took a couple steps forward. "Other things like the occasional break? Talking with friends? Sleeping?"
Stephen narrowed his eyes at her. "I've been sleeping just fine, thank you."
"Stephen, I can see the dark circles around your eyes from here. You're not hiding it from anyone."
He blinked and quickly strode over to a small mirror on the wall, back to her. "Fuck," he muttered under his breath, but it was quiet enough in the room to hear. When he turned back around, the bags were completely gone and he looked fully refreshed.
Christine gaped. "You're using magic to hide your exhaustion? I can't believe you!" Actually, on second thought, she could very, very much believe he would do something like this. As one of his friends, he drove her absolutely insane sometimes.
"I do what I must," he retorted. "I am still relatively new to my position and there is entirely too much to do and learn, and I cannot show any faltering to the students of Kamar-Taj."
"What about your peers?" she retorted right back. "What about Wong or, or any of the others, these Masters? Does anyone know what you actually look like or what you're putting yourself through?"
"There is no need for them to," Stephen answered, lips pressed into a thin line. "Now if you'll excuse me, I do have work I need to do, as enjoyable as this little conversation has been."
Christine recognized that biting sarcasm a mile away. She pulled out her phone and looked for Wong in her contacts.
"What are you doing?" Now he sounded alarmed.
"Telling Wong that you need a damn babysitter," she snapped.
She managed to type a couple words of her text before she heard sparks and then a golden rope wrapped around her right wrist. It didn't hurt, but its sudden appearance caused Christine to drop her phone in surprise. Her eyes shot up at Stephen, who looked just as shocked as her by its presence in his hand. A beat later and the magic rope was gone and Stephen was stumbling backwards, clear horror in his eyes.
Okay, that was… not good he did it in the first place, but clearly he realized that and looked on the verge of panic. She pushed the issue to the side to talk about later and instead addressed what was in front of her right at this moment. "Hey, hey," she said slowly, calmly. She left her phone on the floor and took two slow steps forward. "It's okay, Stephen. You didn't hurt me. Not even a mark, see?" She lifted her wrist to show him. "It's alright."
"That was not alright," he said. He made it to the back wall and leaned heavily against it. "That was not alright at all."
"I am not angry at you," she answered slowly in a slow, calm voice. "Everything is okay."
"No it's not," he gasped, as if struggling for air. He slid down the wall until he was sitting, and Christine finished crossing the distance between them to sit a few feet away. He stared off for a moment, then met her eyes. "I could've hurt you."
"You didn't," she reminded him.
He shook his head. "But I— Christine, this is why we can't— I can't see you anymore. I only bring danger whether it's through my own actions or due to who I am."
"You are not completely yourself right now," she reminded him gently. "You're clearly exhausted, and even then you caught your temper immediately. That's a vast improvement from a few years ago." He snorted in self-derision, and she pressed on. "As for who you are, I've known for years that there might be risks. I'm okay with that."
"I'm not," he whispered.
She offered him a small smile. "You don't get to decide who wants to be your friend, Stephen. And I know you and your level of stubbornness, but you know I can be just as stubborn if I want to be. And you're worth the effort."
He closed his eyes and shuddered. "I'm not so sure I am."
"You are," she retorted a bit more strongly. Lips downturned in thought, she considered his words. "Is this about that… that demon thing that happened three months ago?" Come to think of it, that did about match the timing when he started seeming a bit off, at least in texting habits.
Stephen pressed his lips together. "That should have never happened. I failed to place basic protection about you and it was a gross oversight on my part."
"Congratulations, you're human," Christine deadpanned, then softened it with a small smile and added, "no matter how much you'd like to think otherwise." He took another shuddering breath and leaned his head back against the wall. In the corner of her eye she saw the Cloak hovering, as if anxious. And she definitely understood that feeling.
But this, this was a start. "Stephen," she said softly, "I think it's time you told us what exactly happened after you got me back home." He stilled, and she couldn't quite read him, but she said, "Please, Stephen. Let your friends back in." She reached out and laid a hand on his calf.
Again he shuddered and, after a moment, he slowly nodded. She gave him a small, encouraging smile before offering her hand. He took it and together they got back up on their feet.
She led him to the loveseat and had him sit down. She sat beside him and asked, "Is it okay if I have Wong join us? Or will that be too hard?"
Stephen closed his eyes and again pressed his lips together, but a moment later responded, "You can call him. He probably deserves an explanation as well."
Christine gently squeezed his forearm, then stood up and went for her dropped phone. She abandoned the text and tried calling Wong instead.
He picked up on the third ring. "Christine," he said in greeting. He didn't sound surprised (she wasn't sure if he ever allowed himself to sound surprised), but she'd like to think that he at least knew she wasn't calling for no good reason. They texted, not called. That was what they did.
"Hey Wong, are you busy?"
"Not with anything I cannot finish later," he replied. "Do you need something?"
"Not me," she answered, walking back to Stephen. He had his head bowed. She placed a supportive hand on his shoulder. "It's Stephen. He could use another friend here, if you don't mind."
A pause that, again, she couldn't read. "Certainly," he answered. "Where are you?"
"In his study. And um, if it wouldn't be too much to ask, could you make that tea of yours?" He made really good tea.
"I can," he answered, and with that he hung up. Succinct, as always.
"He'll probably be here as soon as the tea's ready," she said as she sat back down beside him. "I like his tea."
Stephen slowly nodded. "It's very good tea," he muttered.
Christine peered at his face. "Are you going to wear the mask around him?" she asked.
He exhaled, long and slow. "Not much point if we're having this conversation, is there?"
"It's okay to be human, Stephen."
He shot her a grim smile, and slowly the mask that covered his exhausted face dissipated. The Cloak closed the distance it had to the couch and hovered at Stephen's side.
A couple minutes later, a portal opened straight from the kitchen and Wong floated a tea tray into the study before following it in. The golden sparks disappeared behind him and he turned to look at the two of them on the couch. He stared at Stephen for a moment, then exhaled. "I suspected something," he muttered, almost as if to himself. He let the tray settle on the table in front of the loveseat and summoned the chair from the corner of the room to sit across from it, and from them. Wong settled in the seat and poured out three mugs of tea, keeping Stephen's only partially full. He gave them both their cups wordlessly, then sat back and looked at Stephen with silent, but unjudging expectation.
The man in question huffed as he grabbed the mug and took a short sip. "Now all I need is a blanket to get real cozy," he muttered.
The Cloak, in turn, twisted its way between Stephen's arms and legs and settled across both his and Christine's laps.
She laughed softly at his slight frown at the garment and patted the red fabric on her lap. "Good Cloak."
They fell into a patient silence after that, both Christine and Wong quietly drinking their tea as Stephen gathered his words. She could see his struggle in his small microexpressions that she had only learned after knowing him so well after so many years. Wong, she suspected, could read him nearly as well, if not equally.
Eventually he cleared his throat and began to speak. "In return for Christine to get back safely to Earth, I agreed with the demon Mephisto to play games of his choosing for the next twenty-four hours…"
Christine listened in growing horror as he described each game, seeing how this creature had somehow known about Stephen's innate need to protect and rescue innocents and how he dangled souls that, no matter their decisions, he would certainly see as people taken advantage of in desperate, awful times. Throughout his recollection she occasionally looked at Wong; the man's expression was completely frozen in a soft frown. She had a feeling that it was a mechanism to keep the absolute horror off his face. Goodness knew that she was doing her best to appear supportive and sympathetic as opposed to absolutely horrified.
It only got more difficult as Stephen's account went on. By the time he finally got to where he was let go back to Earth with the six souls he managed to save, her free hand was gripping the Cloak so tightly that she felt that she might rip through it, were it not the Cloak.
"I've replayed those hours time and again in my head," he muttered as he stared down at his shaking hands; the quivering had incrementally increased throughout the tale. "All I can think about is all the ways I could have done more, done better, saved more innocents. It was only due to his whims that I was able to save any."
"Oh, Stephen." She leaned towards him and, without asking for permission, engulfed him in a large hug. She felt the Cloak wrap around her side and she was sure it was pressing against Stephen on the other side.
She felt him let go for a moment and indulge in the embrace before pulling away, and she let go and gave him his space again. She watched him as he looked up to Wong, who had managed to keep his amazing poker face with only the slight frown throughout the conversation. "Wong," Stephen started, "I couldn't— I couldn't bear telling the other Masters about my failures in my first real test as Sorcerer Supreme. And I promise you, I've been doing everything in my power to bridge the gaps that remain in my knowledge and power so that I may be more capable in meeting such threats, whether I have the aid of the Vishanti or not."
Wong exhaled and clasped his hands together. "The experience you call a failure, Stephen, is what all of us consider a success," he started. Stephen immediately opened his mouth to argue, but Wong quickly said, "Let me finish, and try to listen to my words and not the doubt that plagues your mind as I speak." He leaned forward. "When you first left with the demon that refused to name itself, we thought it a lesser one that a sorcerer of your caliber could deal with, even on its own plane of existence. Any one of us present would have been able to, though it would not necessarily be easy. It was with that thought in mind that we left you with advice rather than protests, though Master Hamir was correct in his suspicions that the demon was unusually more powerful than those we've encountered in recent memory.
"I know you have been doing a lot of research on demonology, Stephen, and what information we have upon the greater demons known as the Hell-Lords. There is a reason that, despite thousands of years of collecting knowledge, what we know of them is so little. Hell-Lords are very powerful due to the number of souls they have attained over the uncounted millennia in which sentient, reasoning lifeforms have existed. They gather more souls to be ever the strongest, but they are not desperate for every sentient being they come across. Hell-Lords are unlike lesser demons in that they will kill if they don't think the person's soul is worth the effort."
Christine grabbed at the Cloak again and looked again to Stephen; he, in turn, was looking at her with a tight expression.
They both turned to Wong as the man continued, "Had we known this was one of the Hell-Lords, we would have done as much as we could to stop you, perhaps even by force— though I doubt that would have worked in our favour. So we would have seen you off and declared you dead, more than likely."
Stephen's brow furrowed. "Dead? Immediately? Why?"
"The last time a Sorcerer Supreme fought a Hell-Lord within their own domain and lived was the first one in Agamotto. The last time anyone encountered one was the Ancient One in Germany at the end of WWII. From what I understand there were three Hell-Lords present in the spring of 1945 in that country, but as they were upon Earth's plane, they were manageable. Facing one in its own dimension is unprecedented in modern history. That you were able to play its games with enough wit to not only survive, but to also bring back six souls that would have otherwise been lost, is a great victory."
Christine watched as Stephen's gaze fell to his hands, still trembling. "It did not feel like a victory," he mumbled. "Each test, each game I failed in some manner."
Wong shook his head. "Each test was specifically designed to take advantage of what Mephisto would consider your weaknesses, though I assure you your passion for the soul of the individual is considered one of your greatest strengths by all of us." Stephen lifted his head in surprise, but Wong continued on. "Consider this: if it had been Hamir in your place, one of his tests would have involved something that would give a person with two hands a distinct advantage. If it had been Minoru, you know there would have been something with spiders." Stephen's lips twitched upward, and Wong raised his brow pointedly. "The point, Stephen, is that this demon is known as a deceptive trickster. He twisted his so-called games to place you in the worst possible position and keep you in a position of doubt."
"Out of all of this, what I do find concerning," Wong admitted, "is that he knew you so well. It is possible that he has been watching you for some time."
Stephen's brow furrowed. "Why would he do that?"
"It is hard to say," he answered. "Demons are soulless creatures with no concept of time beyond the souls which they trick and enslave. It is thought that some have some greater perception of the wider multiverse and their realities; it is possible that Mephisto has some small knowledge from that."
Christine did not like where this conversation was going, and there was still one rather important thing to address at that time. "I think what you should get out of this, Stephen," she started, "is that you are most certainly not a failure. You can't be so hard on yourself."
He gave her an imploring look, as if willing her to understand him. "I have a great responsibility to this world and I cannot—"
"No, she's completely right," Wong interrupted. "Kamar-Taj calls for devotion wholly to defending reality, but you can't do that if you're half-dead from exhaustion."
"I'm not—"
"You wouldn't be using glamour if it wasn't an issue," Wong pointed out, and Stephen had nothing to retort to that. "And," he added, "the occasional lunch or ice cream break is not only permitted, but encouraged to retain one's sanity and reminder as to why we do what we do."
Stephen gave him a long look. "Are you saying you do it for ice cream?"
"And so that reality TV may flourish unhindered," Wong replied, and Christine quickly covered a surprised laugh. "If there are indeed areas you believe you may be lacking in knowledge, all the Masters will be more than willing to assist you, though I feel that you are equal if not more knowledgeable in most fields. But we can talk about that tomorrow."
"Tomorrow? Why tomorrow?"
"Because you look absolutely awful and clearly need to sleep for the next twenty-four hours," he retorted.
Stephen frowned. "I'm awake and functioning."
Christine wrinkled her nose. "Barely. Get some sleep!"
The Cloak lifted itself off their laps and waited expectantly beside the study door, causing its keeper to make a face at it.
Wong stood up and walked over to him, offering him a hand. "Listen to your friends. We can discuss more details about what happened and where we need to go tomorrow, but for now, you need to rest. No matter what you have been telling yourself, you do deserve it."
He hesitated, but for only a couple seconds before taking Wong's proffered hand and letting his friend hoist him up. "Don't let me sleep too long," Stephen muttered.
"You're sleeping for the next week if you have to," Wong retorted.
"I can get some drugs that would do that," Christine quipped as she got to her feet.
"No need; we have spells that can do the same, but thank you for the offer all the same."
"You're both terrible," Stephen moaned as he trudged to the door. The Cloak fit itself snugly across his shoulders.
"You're welcome," she said in return, and he glanced at her with a soft, but very warm smile that still made her heart do things that it shouldn't do, all these years later. Damn that man. "I'll text you."
"You'll hear from me," he promised, and then he turned and let Wong and the Cloak usher him towards his bedroom for some much-needed sleep and, for the first time in a long time, a peaceful time of rest.
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(Anndddd the series is done! Wooow. Whoda thought this was going to be a thing, because I certainly didn't.
You can take the headcanon that Wong is an enthusiastic fan of trashy reality TV shows from my cold dead hands. Definitely inspired by my two co-workers I work with the most, though I have had the occasional reality TV show binge watch.)
#whumptober2019#no.31#embrace#stephen strange#doctor strange#christine palmer#wong#doctor strange fanfic#genre: angst#genre: friendship#my writing#my fanfiction
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Hedva’s Disability Access Rider
August 22, 2019
Over the last few years, I’ve received more and more invitations to speak and/or perform at arts and literary institutions (often internationally). In doing these events, I’ve learned a lot about my own capacity and how working with institutions tends to go. So that we can work together better, now, when I am invited somewhere, the first thing I do in response is send my Disability Access Rider.
Accessibility is just starting to take root in how institutions understand and work with disabled artists and communities. They’ve often never heard of “access intimacy” before, or if they have, they don’t know what it means in actual practice. I’ve found that my access rider is often the first of its kind that they've seen.
I decided to make my access rider public because many people have asked to see it, and I’ve heard from a range of folks—from other crip artists, to abled curators who want to work with us—that this document has been a useful model for them.
I welcome anyone who wants to use this as a template for your own rider, or to share with institutions who invite you to do stuff. And I invite anyone working within the institution to use it too. Please copy/paste and circulate!
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Hedva’s Disability Access Rider
Thank you for inviting me to contribute to your event! I am disabled, so for me to be able to participate, I need support from my hosts. I also require the events I’m part of to be accessible to the disabled community.
This means that we’re going to have to embark on access intimacy together (if you don’t know what that is, please click here to read this article by Mia Mingus). Before I can commit to that process with you—and honey, it is a process!—please take a moment to read the below, and let me know how you can support each item. If you need more specifics about any component, ask me. I’m happy to clarify and assist where I can. If you can’t provide something on this list, let’s have a conversation about it. I am more interested in accessibility as something for which we work together, rather than a punitive standard I measure you against.
Below my requirements is a list of references that give more insight to where I’m coming from.
0. Money—
Access should not be funded solely by me, the disabled individual (e.g., taken out of my fee or production/materials/travel budget), but shared with the institution, and/or city, state, and/or federal funding. The fact that it is often funded by me, in more ways than just financial, signals how inaccessible the world is. Please join me in carrying this weight.
1. For scheduling—
I require all of the below to be confirmed and agreed upon by contract at least three weeks before the event takes place. Trust me, the more time there is to work out all the logistics, the better. Accessibility takes a really long time and it’s messy af!
(For the commission of new work, or an event that requires a more long-term relationship, we’ll need to have a conversation about time.)
I require at least 48 hours after arriving to acclimate before I can participate in any public events. I’ll need to fly home the day after the event.
2. For the entirety of the trip—
I require a care person to assist me. I cannot travel alone. I prefer to bring a care person with me, because we will already have a relationship and they will know what is needed. Their travel, lodging, food, and transportation must be paid for by the host, as mine are.
3. For air travel—
The flight cannot depart before 15:00. The airport cannot be more than one hour away from my house. Nonstop is preferred. If a layover must happen, it cannot be longer than two hours. I need to be picked up from, and taken to, the airport. I must have an aisle seat on the flight, because I use a cane. This has to be booked in advance. On transatlantic flights, I require an economy seat with extra leg room, premium economy, or business class. Depending on my health, sometimes I require wheelchair assistance at the airport. Please check with me about this before booking flights.
4. For lodging—
I require my own room, bed, and private bathroom in a non-smoking room that has a window. I prefer hotels to air bnbs. The lodging has to be a reasonable distance from where the event will take place. I require an elevator if there are more than two flights of stairs. I require meals to be paid for by my host. My food allergies/intolerances are: no nuts, seeds, shellfish, cephalopods.
5. For the event itself—
I cannot participate in anything before 16:00. I, and my audience, cannot sit for longer than 90 minutes without a 15-minute break. I require a dressing room/backstage area, and would not be bothered if fresh flowers appeared there. On the stage, I require a cushioned chair with a back for the entire event; I cannot stand.
6. For the accessibility of the event—
I require that the event take place in a wheelchair accessible space, no exceptions. I require every effort be made to provide both CART and sign language interpretation for the event; at least one of these has to happen. I require all-gender restrooms at the space. I require spaces to be as scent-free as possible (see reference below for more info). If someone makes an access request, I require that the hosts make every effort to provide it.
If you can’t provide what’s been requested, tell me with enough time before the event so that we can find a solution.
7. For the publicity of the event—
I require that the accessibility information of the event be posted with all materials that include my name. This includes information about parking, elevators, wheelchair and all-gender accessible restrooms, CART, and ASL interpretation during the event. Best practice is to be transparent and as detailed as possible about how the space is, and is not, accessible.
For example, if there is one step, anywhere in the space, say so and where it is, and if there are any additional routes. For example, if only CART is being provided and not ASL, say so. For example, if the parking is a five-minute walk, or a fifteen-minute walk, from the space, say so. For example, if the space must be kept at a noticeably cold temperature, as it is in most archives, say so (in this case, I’ve seen an institution provide blankets: a good idea!).
A contact email and/or phone number must be posted with all materials that include my name, in order for people to request specific access items.
8. For the documentation of the event—
I require open/closed captioning of all video documentation. I require textual image descriptions (alt text) for all photos posted online. I reserve the right to approve all final language published that includes my name. NOTE: I use they/them/their pronouns.
9. In case—
Because I have chronic illnesses, I may have to cancel the trip at the last moment if I have a flare. This doesn’t happen often, but it has happened. If there’s a way that I am able to participate remotely, I will.
10. For the future—
It would be so cool, and you’d make me and my friends and many others very happy, and you’d increase the attendance of your events by a lot, and you’d become a working part of building the kind of world that needs to be built, if you would follow this document not just for me, but for all your work in the future.
References—
Accessibility in the Arts: A Promise and a Practice, by Carolyn Lazard
Access Intimacy, and Crip Solidarity, by Mia Mingus
Access Docs for Artists website, by Leah Clements, Alice Hattrick, and Lizzy Rose (the resources listed there are for the UK)
Fragrance Free Femme of Colour Genius, by Leah Lakshmi Piepzna-Samarasinha
Thank you to Neve Mazique Bianco, Carolyn Lazard, Park McArthur, Constantina Zavitsanos, Amalle Dublon, and Jordan Lord for their support and feedback.
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Search Engine Optimization (SEO)
. Search Engine Optimization (SEO)
Search engine optimization (or SEO) is a marketing technique. A search engine's goal is to provide their user with the best answer possible to any question asked about a keyword. That best answer is determined based upon the relevancy and quality of content provided. Relevant and high-quality content is more likely to get ranked higher and thus receive more traffic. Seo is the process of optimizing your website content to make it rank higher and increase traffic. There are many aspects to seo that work together to help your site rank well. These aspects include how your meta title appears in the search results, how your description appears in search results, what keywords appear throughout your website, etc.
2. Keywords
Keywords are the words and phrases that should be present in your meta tags, titles, descriptions, alt text, URL, image names, and everywhere else that they're appropriate. You may use several different variations of each word, including plural forms, singular forms, hyphenated terms, abbreviations, acronyms, spelling out numbers instead of using numerals, etc. Ideally, your keywords should describe the topic of your website and bring visitors directly to your products or services.
3. Content
Content refers to the information that users find useful on your website. If you want people to visit your website, then you need to have interesting content. But it's not just enough to throw some content onto a page and call it a day. Your content has to be relevant to a specific topic. Users will ignore content if it doesn't match their interests. And even if your content is interesting, irrelevant content is still useless. It won't benefit anyone. So, you'll want to think about who your audience is before you start writing. What kind of topics do they care about? What kinds of things would they like to read? Once you've thought about both of these questions, you'll know exactly what kinds of content you should be producing.
4. Links
Links are ways for websites to link to each other. When you place links on your web pages, you're telling search engines that those pages are related to certain topics. If someone clicks on a link on your page, they might end up at a completely unrelated website. To avoid this, don't only put links on pages that are closely related; add them across your entire website. Not only does linking improve your search rankings, it helps build trust between sites. People feel more comfortable visiting a website if they know that other reputable websites are recommending it. In fact, Google recommends anywhere from 5-10 internal links per page.
5. Speed
One of the first things that search engines look at when determining if a website deserves to be listed in their index is its speed. This means that the faster a page loads, the faster it will be indexed. If a visitor types in a query that matches your site's name and finds that the page takes 15 seconds to load, then chances are good that person will leave without clicking anything. However, if your page loads in 1 second, then that person is much less likely to leave. As a general rule, it's recommended that a page load no slower than 2 seconds.
6. Social Media
Social media is becoming increasingly important in internet marketing strategies. A lot of companies are starting to take advantage of social media platforms to reach their customers. If you own a business, having a Facebook page is a great way to connect with your current clients and attract potential clients. If your business isn't already active on social media, it's time to jump on board.
7. Mobile Friendly Websites
If you aren't mobile friendly yet, you should be. Today, almost 50% of searches done online are performed from a mobile device. If you haven't optimized your site to be mobile friendly yet, you could be losing out on a lot of potential customers.
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What are some top On-page and Off-page SEO techniques used by professional SEO agencies?
If you want to generate leads, drive targeted traffic to your website, expand your customer base, and want to create a strong online presence, then you have to focus on SEO. These are some of the best On-page and Off-page SEO techniques used by professional SEO Medford OR agencies.
Keyword Research
Keywords are the words people type into search engines to find what they are looking for. These keywords should be relevant to your business and help people find your website. You would want to make sure that relevant keywords are included in your title tag, meta description, URL, headings, and content throughout your site. Expert SEO Memphis professionals are specialists in offering this kind of assistance.
Content Optimization
Content optimization refers to making changes to your website code to improve its performance in search engine results pages (SERPs). Search engines use complex mathematical formulas to rank websites based on how relevant and useful each webpage is to users. By optimizing your content, you are telling Google that your webpage contains information that is helpful and relevant to searchers.
Internal Linking
Internal linking is a way for SEO Modesto professionals to connect related pages together. When someone visits one of your pages, they may click on a link to another page that is related. If you have internal links, then you increase the likelihood that a user will stay on your site and visit other pages.
Image Alt Tags
Image alt tags are text descriptions associated with images on your website. Search engines use image alt tags to determine what an image is about. Make sure that the text you enter is descriptive enough for a user to understand what the picture is about.
Schema Markup
Schema markup helps search engines categorize and organize web pages. It provides a standard format for data-driven sites, such as blogs, news articles, and eCommerce stores. Medford Oregon SEO firm experts offer this kind of service.
Social Media Sharing
Social media sharing is a great way to get free traffic to your website. Share your posts on social media platforms like Facebook, Twitter, LinkedIn, and Instagram.
Backlinks
Backlinks are links pointing back to your website. A high number of quality backlinks can boost your rankings in SERPs. Credible and reliable Medford Oregon SEO agency professionals can help you out with backlink building.
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Keyword Search Engine Optimization And Evo Ii Brute Force Seo Software Search engine rankings are an important factor to consider when you have a website that needs more traffic. If your website doesn?t have a good position in the rankings then no-one will find it, so you need to make sure that your website is ranked highly enough to be seen. The other important quality to getting high traffic to your site is having a nice arsenal of links. The more links that you have to your site the more traffic you will get, but also, the more links to your site the more search engines like your site. Keeping a nice supply of links pointing at your site requires similar precautions and practices as getting high search engine listings.
Although no SEO company can guarantee a high ranking for your site, here are some tips for raising your search engine ranking. Using these tips will not get you to the top unless your site is the best out there, but they will at least put you into the positioning that you truly deserve. After all, the internet is basically a free market. You will naturally flow into the place that you deserve and many search engines try to insure that you do not rise above or fall below this position. This is why they are so strict, and this is why you must keep yourself on good terms with them.
1) Content is an important factor in high search engine rankings. Make sure that you have plenty of content throughout your site with your target keywords in the articles. It?s also worth doing a search for websites similar to yours and taking a look at their articles for ideas. The more content you have the better. It is generally a good idea to have between three hundred and five hundred words per page, but more important than a quantity of content is the quality of the content that you are providing. You cannot just put out three hundred words of jargon and expect your visitors to find it interesting and stick around for the long haul.
2) Your website?s URL can help you rank higher with the search engines if it contains your keywords. However, don?t think that naming your site after your keywords will always help your rankings - you need to do more than just that.
3) Search terms should be written out in text, instead of graphics. If you do use pictures, be sure to give them alt tags. The alt tags in your pictures are almost as important as text. It?s also a good idea to put some of your key words in links to other pages. In the eyes of a search engine it is almost as good to have a link to a page full of the content that the visitor is looking for as it is to have the content that the visitor is looking for on your page. If a visitor is looking for something that you are linking to and he or she finds your page, they may look around your site on the way through.
4) The title of your page is very important, and making sure that you choose it wisely will make a big difference. Terms such ?free article on safe children's toys?, or ?contact the children's toy expert today? are good to use as titles, for example - they would get you a high ranking. The title area is the most important place to include your keyword phrases, so make sure that you put them all in.
5) The navigation menu that appears on each page of your website should include your page?s title.
6) Don?t just use the most popular keyword phrases - the market is so competitive that you should be sure to include some niche keywords too.
7) Make sure that you don?t have a lot of irrelevant links on your site. The more closely related to your site your links are, the better your chances of being ranked in a higher position.
8) You need to periodically update the content of your website, even if it?s only a slight change, as websites like sites that are kept updated.
9) You need to consider the fact most search engines don?t like automatic submissions or multiple submissions - submit once, manually.
10) Always be on the look out for SEO news - staying up to date and using the latest techniques will help you stay one step ahead of your competition.
straight talk time
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Publicists: It's Time to Embrace the Technology of Online Press Kits So you have a cell phone, a Palm Pilot, an automated office complete with teleconferencing, remoteaccess, Web site and e-mail addresses. So what? Just because you're always available to the media doesn't mean the media has easy access to your clients. What will your high-tech office be able to do when a reporter wants a press kit at 7 p.m. on a Friday evening? Nothing - except hastily prepare the hard copy kit for a costly overnight shipment. There is a simple way to eliminate the need for keeping a large inventory of hard copy press kits and reduce your dependency on the shipping company guy: publish your clients' press kits online. Making the move from hard copies to press kits published online that are always-accessible is essential in today's age of e-mail. The corporate world lives by e-mail; reporters and other media professionals are no different. These people are busy and time is always of the essence when they've got deadlines breathing down their necks. The decision to use your client in a story instead of someone else is contingent on whose information is easiest to get. If it takes all night for your client's press kit to reach their desk, you might get bumped. I know what you're saying right now. "But, Drew, I e-mail my clients' press materials to the media." Well, that's great, but just because reporters use e-mail doesn't mean they open every stranger's message that arrives in their inbox and it especially doesn't mean that they even bother opening your attachments. Why? Because it's too risky. First of all, everyone knows not to open an e-mail from someone you don't know; especially if there's an attachment. This is e-mail safety 101. Strange e-mails with attachments usually mean one thing: virus. At least, that's the take of most business's firewalls and anti-virus protection systems. You may think you're making waves by mass e-mailing your media lists with attached press releases, but how many calls are you getting back? Not many, since your important e-mail has been tossed out with the "wasser" worm and those annoying "enlargement" e-mails. So what's the solution? Reject technology and start snail-mailing and faxing again? No. Embrace technology and publish your press kits online. Now, an online press kit is not a Web site. Don't be confused by the term "online." Though an online press kit can be displayed online and present information like a Web site, it is really a virtual folder or briefcase that allows you to upload and store your press materials on the Internet. Once in your online press kit folder, these documents and images can be distributed as links - not attachments. When you prepare your sharp, concise e-mail pitch to the media, you simply insert links to your clients' press kits. When the reporter clicks the link, the document can be opened and saved on their computer. It opens like an attachment, but the documents themselves live online. Instead of piling them onto your e-mail, you're simply providing directions (a link) to get to them. They become part of the e-mail message, so a media outlet's virus protection system won't automatically kick it out of the system. Virtually anything can be uploaded to an online press kit: press releases, high-resolution images, video and audio clips, graphics and more. Plus, since you have control over your online press kits, you can always be sure they're up to date. Now you're thinking "Wow, these things sound great, but I bet they are expensive." Not necessarily. Though there are online press kit programs available that cost into the thousands, they usually include extra features you don't really need and will probably never use. Think of the online press kit market as the binder or folder aisle at your favorite office supply store. Sure there are binders with all kinds of extras, but you pass those by for what you need and the price you can live with. Face it - technology is only going to get better and faster. Don't be left in its dust trying to wave down that brown truck with your emergency overnight press kit. By going online with your clients' press kits, you're not only making them easy to access, but easy to cover by the media. The media loves that - and so will your clients. Reality Check time:
When it comes to Site Promotion (which SEO is used for) Okay, so you want to be be technical? It's used to position your site in the search engine to get traffic, visitors, or simply buyers. Maybe you just have a community message that you want to spread domestically or even globally or sell globally or domestically. Whatever the case. Look me in my eye when I tell you this: (figuratively speaking)
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FOR MORE INFO AND required READING GO HERE:
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SEO and Accessibility: Content [Series Part 2]
As SEOs, our goal when we're creating content is to provide equitable access, which means that content isn’t just available to search engines, but also to people of all abilities. In the second installment of his three-part accessibility series, Cooper shows you how to ensure that your amazing content is accessible by bots AND people.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hey, Moz fans. Welcome to the latest edition of Whiteboard Friday. I'm Cooper Hollmaier. I started doing SEO in 2016, and today I worked at a large outdoor specialty retailer helping make our strategies for technical SEO come alive. Thank you for attending this Session 2 of 3 of our SEO and accessibility series.
It all starts with accessibility
If you've taken the intro to SEO course here at Moz, you're probably familiar with the concept called Mozlow's hierarchy of SEO needs. If you're not, the basic idea is that we have to have some foundational elements that are needed to make us rank in search engine results, and then we can layer some things on top to make us more competitive in those results.
But it all starts with crawl accessibility, and in the same way it starts with basic human accessibility as well. Our goal when we're creating content is to provide equitable access. So this means my content is not only available to search engines but people of all abilities as well. Let's look at an example.
Making assumptions about your audience
Let's say I'm a restaurant. Commonly you'll see restaurants post their menu in the windows of their stores or shops. Well, the problem with this idea, while it seems easy because anyone can walk by, they don't have to look at my Facebook or my website, and they can look at the menu, see what they like or don't like, and then choose to engage with my business and enjoy my food.
What's bad about this is that we've made some assumptions about our ideal audience. We've assumed that they're the average height and that they're tall enough to be able to see the menu that I posted in my window. We've assumed that they have great vision, that they on a rainy day can see the menu items and still make the decision to come inside. We've also assumed that by not including any pictures on our menu people know what we're talking about.
They're familiar with the cuisine that I'm making or the flowery culinary, eloquent culinary language that I'm using to describe my dishes. But I think what you'll find is that these assumptions are exclusive versus inclusive, and we want to be inclusive of all of our audience members. So for example, assume maybe my person is not an average height. How do I account for that?
If they're not the average height, seeing the menu might be impossible. Assume that maybe they have low vision or blindness and ask yourself, "Is this available digitally or in a Braille compatible format that they can access, too?" Or maybe add some pictures, add some different language to your menu to help people understand the culinary language that you're using, because without that they might not understand and they might choose to avoid your restaurant versus come in and see it.
Ask "What if?"
So these are things you can do to assume the best and provide a diverse group of people a better experience.
Let's do some math. If you have 1,000 people in your restaurant every month, we know from last time that 1 in 5 people on average have a disability in the United States. That means 200 of those 1,000 people have a disability, and you're excluding them by not including some information or other mediums to consume your menu.
That compounded as 200 people times let's say an average of $15 a meal, that's $3,000 a month you're leaving on the table quite literally. So think about that. It's not just about providing equitable access, but it will cost your business money too, and $3,000 a month is very expensive, especially for a small business. I'm sure you're saying, "Cooper, what if I'm not a small business? What if I want people to buy my product or give me a lead or come sign up for my service?"
That's okay. These rules apply to you too. It's the mindset. If you have a podcast, an email newsletter, a blog, a website, I would implore you to ask the question, "As a person with __________, can I __________?" Fill in that first blank with things like as a person with colorblindness, ADHD, dyslexia, hard of hearing, Down syndrome, can I and fill in that second blank with whatever you want people to do at your business.
Can I buy a product? Can I read this newsletter? Can I enjoy this podcast? If the answer to that question, that string of questioning, is no, you have a little bit of a problem. You have some work to do, right?
Web Content Accessibility Guidelines
What I'm talking about is following the Web Content Accessibility Guidelines, and these are commonly called WCAG or "Wikag." These guidelines are set up to make sure that our content on the web is accessible.
I think you'll find that as you make your content accessible for people of diverse abilities, you're going to have your content accessible for search engines of diverse abilities too. So following the four principles of Web Content Accessibility Guidelines, they are POUR or "Pour": Perceivable, Operable, Understandable, or Robust, I think you'll find that your content resonates better with your audience, you exclude less audience members, and your search engine optimization will ultimately only be that much better.
Perceivable
So what do I mean by perceivable? What I mean by perceivable is we all don't want to look at a brick of text. I think that's pretty clear. We tend to include things like images, video, and audio on our pages. What I want you to do is consider any time you're using those rich media elements to include a text alternative. So this means images, include alt text. Videos, include captions and transcripts.
Audio, same thing, include the transcript so if I can't hear that audio with my speakers, I'm able to either convert it into something I can use or I'm able to enjoy it in some other way. Then when we're talking about video, including an ASL interpreter or converting your presentation into American Sign Language can also be a little bit more inclusive for the audience you're trying to reach and save you a little bit of that money we talked about earlier.
Operable
Operable, what I mean by this is: Are your links saying "Click Here" or "Learn More," or are they really telling me where I'm going as a user? Think about your users here. We know we love anchor text. We know that search engines love to see where we're going too. So "Click Here" and "Learn More" aren't as descriptive as they could be. They're not as operable. It's hard for me as a user to operate your website or your email newsletter or your podcast.
Understandable
Is my content understandable? So this is something I have a hard time doing too sometimes, but considering is the content that I'm writing at a reading level that my audience is going to enjoy that. Have I described it in a language that my customers understand? Oftentimes I think we get stuck in SEO and we start to use a lot of SEO language, especially if you're working at like an agency with clients.
Taking the time to break it down into language that's more understandable will allow you to resonate with a larger set of audience members, but also it will allow you generally to capture those search terms too, right? People aren't looking up PhD level things in Google search. They're looking up language that we can all understand, so consider that.
Robust
Then robust, this kind of touches things like: Is my website mobile friendly? Is it responsive? Are the things that I'm producing compatible with a lot of technologies and these technologies include assistive technologies? So POUR, remember those things when producing web content. You shouldn't need a monocle to read what you're producing. You shouldn't need a PhD to read what you're producing. It should be really, really easy for a diverse group of people to access the stuff that you produce.
If you want some more information about WCAG, there's a link right here, and it will be linked in the bottom of this post as well.
What can content SEOs do?
So what can you do as a content SEO?
You can write informative and unique page titles. Those page titles matter for not just search engines but people as well and assistive technologies.
You can use headings correctly. Commonly I'll see people use those H tags. You're probably familiar with the H1, but H2, 3, 4, 5 and 6 matter too to style the page in a certain way and make the text bolder or brighter or larger, and that will be great. But as someone who's using assistive technology or someone who's trying to understand the parent-child relationships between things on a page, it's going to be a lot harder for me to do that if I'm not using those headings correctly.
Links are for users. One thing I always ask myself is, "Is this link on the page for SEO, or is it for my customer?" If the answer is it's just on the page for SEO, come back to the table, figure out a way to make an SEO friendly approach to a customer problem, and put a link on the page that's going to resonate with customers and also help your SEO. Not just one or the other.
Plan for a text alternative. No matter what you're building, I'm sure it's going to involve some rich media. Plan to include captions, transcripts, ASL interpretation in your presentation from day one.
Over-describe what's happening. We know that descriptions are going to help pick up additional synonyms and additional talking points for search engines as well. We know that being more comprehensive and honest and ethical will ultimately lead to a better SEO outcome. It also helps people, normal people with diverse abilities get that same outcome as well. Let them enjoy it. Make this about customers and not just search engines, and I think you'll find that both parties win.
Provide clear instructions, so what you want people to do. Don't make it hard to convert.
Number 7 is write content that you want to read.
I would ask you to close your eyes and listen to the content that you've written on the page and ask yourself, "Is this SEO optimized, or is this built in a way that a customer would want to engage with it?" What I want you to try to do is try to figure out, "How can I write this piece of content in a way that is just seamless? It's invisible, and I've even optimized this for SEO. It just feels like it's a normal piece of content that resonates with me."
That's what you're looking for. The best SEO is invisible. Help people and bots. Not just bots or not just people. So focus on the Web Accessibility Guidelines. If you want some more information about WCAG, it's right there. Next time, we're going to talk about technical SEO and some behind-the-scenes code that will make your website more accessible for all.
Thanks for watching.
Video transcription by Speechpad.com
0 notes
Text
SEO and Accessibility: Content [Series Part 2]
As SEOs, our goal when we're creating content is to provide equitable access, which means that content isn’t just available to search engines, but also to people of all abilities. In the second installment of his three-part accessibility series, Cooper shows you how to ensure that your amazing content is accessible by bots AND people.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hey, Moz fans. Welcome to the latest edition of Whiteboard Friday. I'm Cooper Hollmaier. I started doing SEO in 2016, and today I worked at a large outdoor specialty retailer helping make our strategies for technical SEO come alive. Thank you for attending this Session 2 of 3 of our SEO and accessibility series.
It all starts with accessibility
If you've taken the intro to SEO course here at Moz, you're probably familiar with the concept called Mozlow's hierarchy of SEO needs. If you're not, the basic idea is that we have to have some foundational elements that are needed to make us rank in search engine results, and then we can layer some things on top to make us more competitive in those results.
But it all starts with crawl accessibility, and in the same way it starts with basic human accessibility as well. Our goal when we're creating content is to provide equitable access. So this means my content is not only available to search engines but people of all abilities as well. Let's look at an example.
Making assumptions about your audience
Let's say I'm a restaurant. Commonly you'll see restaurants post their menu in the windows of their stores or shops. Well, the problem with this idea, while it seems easy because anyone can walk by, they don't have to look at my Facebook or my website, and they can look at the menu, see what they like or don't like, and then choose to engage with my business and enjoy my food.
What's bad about this is that we've made some assumptions about our ideal audience. We've assumed that they're the average height and that they're tall enough to be able to see the menu that I posted in my window. We've assumed that they have great vision, that they on a rainy day can see the menu items and still make the decision to come inside. We've also assumed that by not including any pictures on our menu people know what we're talking about.
They're familiar with the cuisine that I'm making or the flowery culinary, eloquent culinary language that I'm using to describe my dishes. But I think what you'll find is that these assumptions are exclusive versus inclusive, and we want to be inclusive of all of our audience members. So for example, assume maybe my person is not an average height. How do I account for that?
If they're not the average height, seeing the menu might be impossible. Assume that maybe they have low vision or blindness and ask yourself, "Is this available digitally or in a Braille compatible format that they can access, too?" Or maybe add some pictures, add some different language to your menu to help people understand the culinary language that you're using, because without that they might not understand and they might choose to avoid your restaurant versus come in and see it.
Ask "What if?"
So these are things you can do to assume the best and provide a diverse group of people a better experience.
Let's do some math. If you have 1,000 people in your restaurant every month, we know from last time that 1 in 5 people on average have a disability in the United States. That means 200 of those 1,000 people have a disability, and you're excluding them by not including some information or other mediums to consume your menu.
That compounded as 200 people times let's say an average of $15 a meal, that's $3,000 a month you're leaving on the table quite literally. So think about that. It's not just about providing equitable access, but it will cost your business money too, and $3,000 a month is very expensive, especially for a small business. I'm sure you're saying, "Cooper, what if I'm not a small business? What if I want people to buy my product or give me a lead or come sign up for my service?"
That's okay. These rules apply to you too. It's the mindset. If you have a podcast, an email newsletter, a blog, a website, I would implore you to ask the question, "As a person with __________, can I __________?" Fill in that first blank with things like as a person with colorblindness, ADHD, dyslexia, hard of hearing, Down syndrome, can I and fill in that second blank with whatever you want people to do at your business.
Can I buy a product? Can I read this newsletter? Can I enjoy this podcast? If the answer to that question, that string of questioning, is no, you have a little bit of a problem. You have some work to do, right?
Web Content Accessibility Guidelines
What I'm talking about is following the Web Content Accessibility Guidelines, and these are commonly called WCAG or "Wikag." These guidelines are set up to make sure that our content on the web is accessible.
I think you'll find that as you make your content accessible for people of diverse abilities, you're going to have your content accessible for search engines of diverse abilities too. So following the four principles of Web Content Accessibility Guidelines, they are POUR or "Pour": Perceivable, Operable, Understandable, or Robust, I think you'll find that your content resonates better with your audience, you exclude less audience members, and your search engine optimization will ultimately only be that much better.
Perceivable
So what do I mean by perceivable? What I mean by perceivable is we all don't want to look at a brick of text. I think that's pretty clear. We tend to include things like images, video, and audio on our pages. What I want you to do is consider any time you're using those rich media elements to include a text alternative. So this means images, include alt text. Videos, include captions and transcripts.
Audio, same thing, include the transcript so if I can't hear that audio with my speakers, I'm able to either convert it into something I can use or I'm able to enjoy it in some other way. Then when we're talking about video, including an ASL interpreter or converting your presentation into American Sign Language can also be a little bit more inclusive for the audience you're trying to reach and save you a little bit of that money we talked about earlier.
Operable
Operable, what I mean by this is: Are your links saying "Click Here" or "Learn More," or are they really telling me where I'm going as a user? Think about your users here. We know we love anchor text. We know that search engines love to see where we're going too. So "Click Here" and "Learn More" aren't as descriptive as they could be. They're not as operable. It's hard for me as a user to operate your website or your email newsletter or your podcast.
Understandable
Is my content understandable? So this is something I have a hard time doing too sometimes, but considering is the content that I'm writing at a reading level that my audience is going to enjoy that. Have I described it in a language that my customers understand? Oftentimes I think we get stuck in SEO and we start to use a lot of SEO language, especially if you're working at like an agency with clients.
Taking the time to break it down into language that's more understandable will allow you to resonate with a larger set of audience members, but also it will allow you generally to capture those search terms too, right? People aren't looking up PhD level things in Google search. They're looking up language that we can all understand, so consider that.
Robust
Then robust, this kind of touches things like: Is my website mobile friendly? Is it responsive? Are the things that I'm producing compatible with a lot of technologies and these technologies include assistive technologies? So POUR, remember those things when producing web content. You shouldn't need a monocle to read what you're producing. You shouldn't need a PhD to read what you're producing. It should be really, really easy for a diverse group of people to access the stuff that you produce.
If you want some more information about WCAG, there's a link right here, and it will be linked in the bottom of this post as well.
What can content SEOs do?
So what can you do as a content SEO?
You can write informative and unique page titles. Those page titles matter for not just search engines but people as well and assistive technologies.
You can use headings correctly. Commonly I'll see people use those H tags. You're probably familiar with the H1, but H2, 3, 4, 5 and 6 matter too to style the page in a certain way and make the text bolder or brighter or larger, and that will be great. But as someone who's using assistive technology or someone who's trying to understand the parent-child relationships between things on a page, it's going to be a lot harder for me to do that if I'm not using those headings correctly.
Links are for users. One thing I always ask myself is, "Is this link on the page for SEO, or is it for my customer?" If the answer is it's just on the page for SEO, come back to the table, figure out a way to make an SEO friendly approach to a customer problem, and put a link on the page that's going to resonate with customers and also help your SEO. Not just one or the other.
Plan for a text alternative. No matter what you're building, I'm sure it's going to involve some rich media. Plan to include captions, transcripts, ASL interpretation in your presentation from day one.
Over-describe what's happening. We know that descriptions are going to help pick up additional synonyms and additional talking points for search engines as well. We know that being more comprehensive and honest and ethical will ultimately lead to a better SEO outcome. It also helps people, normal people with diverse abilities get that same outcome as well. Let them enjoy it. Make this about customers and not just search engines, and I think you'll find that both parties win.
Provide clear instructions, so what you want people to do. Don't make it hard to convert.
Number 7 is write content that you want to read.
I would ask you to close your eyes and listen to the content that you've written on the page and ask yourself, "Is this SEO optimized, or is this built in a way that a customer would want to engage with it?" What I want you to try to do is try to figure out, "How can I write this piece of content in a way that is just seamless? It's invisible, and I've even optimized this for SEO. It just feels like it's a normal piece of content that resonates with me."
That's what you're looking for. The best SEO is invisible. Help people and bots. Not just bots or not just people. So focus on the Web Accessibility Guidelines. If you want some more information about WCAG, it's right there. Next time, we're going to talk about technical SEO and some behind-the-scenes code that will make your website more accessible for all.
Thanks for watching.
Video transcription by Speechpad.com
0 notes
Text
SEO and Accessibility: Content [Series Part 2]
As SEOs, our goal when we're creating content is to provide equitable access, which means that content isn’t just available to search engines, but also to people of all abilities. In the second installment of his three-part accessibility series, Cooper shows you how to ensure that your amazing content is accessible by bots AND people.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hey, Moz fans. Welcome to the latest edition of Whiteboard Friday. I'm Cooper Hollmaier. I started doing SEO in 2016, and today I worked at a large outdoor specialty retailer helping make our strategies for technical SEO come alive. Thank you for attending this Session 2 of 3 of our SEO and accessibility series.
It all starts with accessibility
If you've taken the intro to SEO course here at Moz, you're probably familiar with the concept called Mozlow's hierarchy of SEO needs. If you're not, the basic idea is that we have to have some foundational elements that are needed to make us rank in search engine results, and then we can layer some things on top to make us more competitive in those results.
But it all starts with crawl accessibility, and in the same way it starts with basic human accessibility as well. Our goal when we're creating content is to provide equitable access. So this means my content is not only available to search engines but people of all abilities as well. Let's look at an example.
Making assumptions about your audience
Let's say I'm a restaurant. Commonly you'll see restaurants post their menu in the windows of their stores or shops. Well, the problem with this idea, while it seems easy because anyone can walk by, they don't have to look at my Facebook or my website, and they can look at the menu, see what they like or don't like, and then choose to engage with my business and enjoy my food.
What's bad about this is that we've made some assumptions about our ideal audience. We've assumed that they're the average height and that they're tall enough to be able to see the menu that I posted in my window. We've assumed that they have great vision, that they on a rainy day can see the menu items and still make the decision to come inside. We've also assumed that by not including any pictures on our menu people know what we're talking about.
They're familiar with the cuisine that I'm making or the flowery culinary, eloquent culinary language that I'm using to describe my dishes. But I think what you'll find is that these assumptions are exclusive versus inclusive, and we want to be inclusive of all of our audience members. So for example, assume maybe my person is not an average height. How do I account for that?
If they're not the average height, seeing the menu might be impossible. Assume that maybe they have low vision or blindness and ask yourself, "Is this available digitally or in a Braille compatible format that they can access, too?" Or maybe add some pictures, add some different language to your menu to help people understand the culinary language that you're using, because without that they might not understand and they might choose to avoid your restaurant versus come in and see it.
Ask "What if?"
So these are things you can do to assume the best and provide a diverse group of people a better experience.
Let's do some math. If you have 1,000 people in your restaurant every month, we know from last time that 1 in 5 people on average have a disability in the United States. That means 200 of those 1,000 people have a disability, and you're excluding them by not including some information or other mediums to consume your menu.
That compounded as 200 people times let's say an average of $15 a meal, that's $3,000 a month you're leaving on the table quite literally. So think about that. It's not just about providing equitable access, but it will cost your business money too, and $3,000 a month is very expensive, especially for a small business. I'm sure you're saying, "Cooper, what if I'm not a small business? What if I want people to buy my product or give me a lead or come sign up for my service?"
That's okay. These rules apply to you too. It's the mindset. If you have a podcast, an email newsletter, a blog, a website, I would implore you to ask the question, "As a person with __________, can I __________?" Fill in that first blank with things like as a person with colorblindness, ADHD, dyslexia, hard of hearing, Down syndrome, can I and fill in that second blank with whatever you want people to do at your business.
Can I buy a product? Can I read this newsletter? Can I enjoy this podcast? If the answer to that question, that string of questioning, is no, you have a little bit of a problem. You have some work to do, right?
Web Content Accessibility Guidelines
What I'm talking about is following the Web Content Accessibility Guidelines, and these are commonly called WCAG or "Wikag." These guidelines are set up to make sure that our content on the web is accessible.
I think you'll find that as you make your content accessible for people of diverse abilities, you're going to have your content accessible for search engines of diverse abilities too. So following the four principles of Web Content Accessibility Guidelines, they are POUR or "Pour": Perceivable, Operable, Understandable, or Robust, I think you'll find that your content resonates better with your audience, you exclude less audience members, and your search engine optimization will ultimately only be that much better.
Perceivable
So what do I mean by perceivable? What I mean by perceivable is we all don't want to look at a brick of text. I think that's pretty clear. We tend to include things like images, video, and audio on our pages. What I want you to do is consider any time you're using those rich media elements to include a text alternative. So this means images, include alt text. Videos, include captions and transcripts.
Audio, same thing, include the transcript so if I can't hear that audio with my speakers, I'm able to either convert it into something I can use or I'm able to enjoy it in some other way. Then when we're talking about video, including an ASL interpreter or converting your presentation into American Sign Language can also be a little bit more inclusive for the audience you're trying to reach and save you a little bit of that money we talked about earlier.
Operable
Operable, what I mean by this is: Are your links saying "Click Here" or "Learn More," or are they really telling me where I'm going as a user? Think about your users here. We know we love anchor text. We know that search engines love to see where we're going too. So "Click Here" and "Learn More" aren't as descriptive as they could be. They're not as operable. It's hard for me as a user to operate your website or your email newsletter or your podcast.
Understandable
Is my content understandable? So this is something I have a hard time doing too sometimes, but considering is the content that I'm writing at a reading level that my audience is going to enjoy that. Have I described it in a language that my customers understand? Oftentimes I think we get stuck in SEO and we start to use a lot of SEO language, especially if you're working at like an agency with clients.
Taking the time to break it down into language that's more understandable will allow you to resonate with a larger set of audience members, but also it will allow you generally to capture those search terms too, right? People aren't looking up PhD level things in Google search. They're looking up language that we can all understand, so consider that.
Robust
Then robust, this kind of touches things like: Is my website mobile friendly? Is it responsive? Are the things that I'm producing compatible with a lot of technologies and these technologies include assistive technologies? So POUR, remember those things when producing web content. You shouldn't need a monocle to read what you're producing. You shouldn't need a PhD to read what you're producing. It should be really, really easy for a diverse group of people to access the stuff that you produce.
If you want some more information about WCAG, there's a link right here, and it will be linked in the bottom of this post as well.
What can content SEOs do?
So what can you do as a content SEO?
You can write informative and unique page titles. Those page titles matter for not just search engines but people as well and assistive technologies.
You can use headings correctly. Commonly I'll see people use those H tags. You're probably familiar with the H1, but H2, 3, 4, 5 and 6 matter too to style the page in a certain way and make the text bolder or brighter or larger, and that will be great. But as someone who's using assistive technology or someone who's trying to understand the parent-child relationships between things on a page, it's going to be a lot harder for me to do that if I'm not using those headings correctly.
Links are for users. One thing I always ask myself is, "Is this link on the page for SEO, or is it for my customer?" If the answer is it's just on the page for SEO, come back to the table, figure out a way to make an SEO friendly approach to a customer problem, and put a link on the page that's going to resonate with customers and also help your SEO. Not just one or the other.
Plan for a text alternative. No matter what you're building, I'm sure it's going to involve some rich media. Plan to include captions, transcripts, ASL interpretation in your presentation from day one.
Over-describe what's happening. We know that descriptions are going to help pick up additional synonyms and additional talking points for search engines as well. We know that being more comprehensive and honest and ethical will ultimately lead to a better SEO outcome. It also helps people, normal people with diverse abilities get that same outcome as well. Let them enjoy it. Make this about customers and not just search engines, and I think you'll find that both parties win.
Provide clear instructions, so what you want people to do. Don't make it hard to convert.
Number 7 is write content that you want to read.
I would ask you to close your eyes and listen to the content that you've written on the page and ask yourself, "Is this SEO optimized, or is this built in a way that a customer would want to engage with it?" What I want you to try to do is try to figure out, "How can I write this piece of content in a way that is just seamless? It's invisible, and I've even optimized this for SEO. It just feels like it's a normal piece of content that resonates with me."
That's what you're looking for. The best SEO is invisible. Help people and bots. Not just bots or not just people. So focus on the Web Accessibility Guidelines. If you want some more information about WCAG, it's right there. Next time, we're going to talk about technical SEO and some behind-the-scenes code that will make your website more accessible for all.
Thanks for watching.
Video transcription by Speechpad.com
0 notes
Text
SEO and Accessibility: Content [Series Part 2]
As SEOs, our goal when we're creating content is to provide equitable access, which means that content isn’t just available to search engines, but also to people of all abilities. In the second installment of his three-part accessibility series, Cooper shows you how to ensure that your amazing content is accessible by bots AND people.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hey, Moz fans. Welcome to the latest edition of Whiteboard Friday. I'm Cooper Hollmaier. I started doing SEO in 2016, and today I worked at a large outdoor specialty retailer helping make our strategies for technical SEO come alive. Thank you for attending this Session 2 of 3 of our SEO and accessibility series.
It all starts with accessibility
If you've taken the intro to SEO course here at Moz, you're probably familiar with the concept called Mozlow's hierarchy of SEO needs. If you're not, the basic idea is that we have to have some foundational elements that are needed to make us rank in search engine results, and then we can layer some things on top to make us more competitive in those results.
But it all starts with crawl accessibility, and in the same way it starts with basic human accessibility as well. Our goal when we're creating content is to provide equitable access. So this means my content is not only available to search engines but people of all abilities as well. Let's look at an example.
Making assumptions about your audience
Let's say I'm a restaurant. Commonly you'll see restaurants post their menu in the windows of their stores or shops. Well, the problem with this idea, while it seems easy because anyone can walk by, they don't have to look at my Facebook or my website, and they can look at the menu, see what they like or don't like, and then choose to engage with my business and enjoy my food.
What's bad about this is that we've made some assumptions about our ideal audience. We've assumed that they're the average height and that they're tall enough to be able to see the menu that I posted in my window. We've assumed that they have great vision, that they on a rainy day can see the menu items and still make the decision to come inside. We've also assumed that by not including any pictures on our menu people know what we're talking about.
They're familiar with the cuisine that I'm making or the flowery culinary, eloquent culinary language that I'm using to describe my dishes. But I think what you'll find is that these assumptions are exclusive versus inclusive, and we want to be inclusive of all of our audience members. So for example, assume maybe my person is not an average height. How do I account for that?
If they're not the average height, seeing the menu might be impossible. Assume that maybe they have low vision or blindness and ask yourself, "Is this available digitally or in a Braille compatible format that they can access, too?" Or maybe add some pictures, add some different language to your menu to help people understand the culinary language that you're using, because without that they might not understand and they might choose to avoid your restaurant versus come in and see it.
Ask "What if?"
So these are things you can do to assume the best and provide a diverse group of people a better experience.
Let's do some math. If you have 1,000 people in your restaurant every month, we know from last time that 1 in 5 people on average have a disability in the United States. That means 200 of those 1,000 people have a disability, and you're excluding them by not including some information or other mediums to consume your menu.
That compounded as 200 people times let's say an average of $15 a meal, that's $3,000 a month you're leaving on the table quite literally. So think about that. It's not just about providing equitable access, but it will cost your business money too, and $3,000 a month is very expensive, especially for a small business. I'm sure you're saying, "Cooper, what if I'm not a small business? What if I want people to buy my product or give me a lead or come sign up for my service?"
That's okay. These rules apply to you too. It's the mindset. If you have a podcast, an email newsletter, a blog, a website, I would implore you to ask the question, "As a person with __________, can I __________?" Fill in that first blank with things like as a person with colorblindness, ADHD, dyslexia, hard of hearing, Down syndrome, can I and fill in that second blank with whatever you want people to do at your business.
Can I buy a product? Can I read this newsletter? Can I enjoy this podcast? If the answer to that question, that string of questioning, is no, you have a little bit of a problem. You have some work to do, right?
Web Content Accessibility Guidelines
What I'm talking about is following the Web Content Accessibility Guidelines, and these are commonly called WCAG or "Wikag." These guidelines are set up to make sure that our content on the web is accessible.
I think you'll find that as you make your content accessible for people of diverse abilities, you're going to have your content accessible for search engines of diverse abilities too. So following the four principles of Web Content Accessibility Guidelines, they are POUR or "Pour": Perceivable, Operable, Understandable, or Robust, I think you'll find that your content resonates better with your audience, you exclude less audience members, and your search engine optimization will ultimately only be that much better.
Perceivable
So what do I mean by perceivable? What I mean by perceivable is we all don't want to look at a brick of text. I think that's pretty clear. We tend to include things like images, video, and audio on our pages. What I want you to do is consider any time you're using those rich media elements to include a text alternative. So this means images, include alt text. Videos, include captions and transcripts.
Audio, same thing, include the transcript so if I can't hear that audio with my speakers, I'm able to either convert it into something I can use or I'm able to enjoy it in some other way. Then when we're talking about video, including an ASL interpreter or converting your presentation into American Sign Language can also be a little bit more inclusive for the audience you're trying to reach and save you a little bit of that money we talked about earlier.
Operable
Operable, what I mean by this is: Are your links saying "Click Here" or "Learn More," or are they really telling me where I'm going as a user? Think about your users here. We know we love anchor text. We know that search engines love to see where we're going too. So "Click Here" and "Learn More" aren't as descriptive as they could be. They're not as operable. It's hard for me as a user to operate your website or your email newsletter or your podcast.
Understandable
Is my content understandable? So this is something I have a hard time doing too sometimes, but considering is the content that I'm writing at a reading level that my audience is going to enjoy that. Have I described it in a language that my customers understand? Oftentimes I think we get stuck in SEO and we start to use a lot of SEO language, especially if you're working at like an agency with clients.
Taking the time to break it down into language that's more understandable will allow you to resonate with a larger set of audience members, but also it will allow you generally to capture those search terms too, right? People aren't looking up PhD level things in Google search. They're looking up language that we can all understand, so consider that.
Robust
Then robust, this kind of touches things like: Is my website mobile friendly? Is it responsive? Are the things that I'm producing compatible with a lot of technologies and these technologies include assistive technologies? So POUR, remember those things when producing web content. You shouldn't need a monocle to read what you're producing. You shouldn't need a PhD to read what you're producing. It should be really, really easy for a diverse group of people to access the stuff that you produce.
If you want some more information about WCAG, there's a link right here, and it will be linked in the bottom of this post as well.
What can content SEOs do?
So what can you do as a content SEO?
You can write informative and unique page titles. Those page titles matter for not just search engines but people as well and assistive technologies.
You can use headings correctly. Commonly I'll see people use those H tags. You're probably familiar with the H1, but H2, 3, 4, 5 and 6 matter too to style the page in a certain way and make the text bolder or brighter or larger, and that will be great. But as someone who's using assistive technology or someone who's trying to understand the parent-child relationships between things on a page, it's going to be a lot harder for me to do that if I'm not using those headings correctly.
Links are for users. One thing I always ask myself is, "Is this link on the page for SEO, or is it for my customer?" If the answer is it's just on the page for SEO, come back to the table, figure out a way to make an SEO friendly approach to a customer problem, and put a link on the page that's going to resonate with customers and also help your SEO. Not just one or the other.
Plan for a text alternative. No matter what you're building, I'm sure it's going to involve some rich media. Plan to include captions, transcripts, ASL interpretation in your presentation from day one.
Over-describe what's happening. We know that descriptions are going to help pick up additional synonyms and additional talking points for search engines as well. We know that being more comprehensive and honest and ethical will ultimately lead to a better SEO outcome. It also helps people, normal people with diverse abilities get that same outcome as well. Let them enjoy it. Make this about customers and not just search engines, and I think you'll find that both parties win.
Provide clear instructions, so what you want people to do. Don't make it hard to convert.
Number 7 is write content that you want to read.
I would ask you to close your eyes and listen to the content that you've written on the page and ask yourself, "Is this SEO optimized, or is this built in a way that a customer would want to engage with it?" What I want you to try to do is try to figure out, "How can I write this piece of content in a way that is just seamless? It's invisible, and I've even optimized this for SEO. It just feels like it's a normal piece of content that resonates with me."
That's what you're looking for. The best SEO is invisible. Help people and bots. Not just bots or not just people. So focus on the Web Accessibility Guidelines. If you want some more information about WCAG, it's right there. Next time, we're going to talk about technical SEO and some behind-the-scenes code that will make your website more accessible for all.
Thanks for watching.
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