#iapb

[pier-carlo-universe]

Giornata Mondiale della Vista 2024: Alessandria e Casale Monferrato in prima linea per la prevenzione

Screening oculistici gratuiti e iniziative di sensibilizzazione nelle città di Alessandria e Casale Monferrato per la Giornata Mondiale della Vista, il 10 ottobre 2024.

Screening oculistici gratuiti e iniziative di sensibilizzazione nelle città di Alessandria e Casale Monferrato per la Giornata Mondiale della Vista, il 10 ottobre 2024. Il 10 ottobre 2024 si celebra la Giornata Mondiale della Vista, una ricorrenza annuale promossa dall’Agenzia Internazionale per la Prevenzione della Cecità (IAPB) e dall’Unione Italiana dei Ciechi e degli Ipovedenti (UICI). Le…

[littlemuoi]

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[rabbitcruiser]

World Sight Day

World Sight Day is an international day of awareness that focuses attention on the global issue of eye health and aims to eliminate blindness and visual impairment. Individuals think about the importance of their own eye health, but particular focus is put on the eye health of those living in developing countries, where an overwhelming majority of those with blindness live. World Sight Day was created in 1998 by Lions Club International with the goals of eradicating reversible and preventable blindness and encouraging people to have eye exams regularly. It is also known as Lions World Sight Day, a name that was most frequently used early on.

From its start, World Sight Day has been a global initiative. Major media events were held on six continents during the first observance. To raise awareness, a giant eye chart was projected on the House of Parliament in London, as well as on sites in Hong Kong, Cape Town, São Paulo, New York City, and Sydney. The Lions Club International continues to organize activities for the day. They collect eyeglasses to be redistributed and accept the donation of assistive devices for the visually impaired; they conduct vision screenings and eye health education programs.

World Sight Day became an official event of the International Agency for the Prevention of Blindness (IAPB) in 2000 and is now coordinated by them. Until 2020, it was part of their VISION 2020 program. They put together materials for the day and usually set a different theme for it each year. They organize events and activities, such as the EVERYONE COUNTS Global Challenge, although many events are organized by others, such as those organized by the Lions.

With there being a billion people around the world with visual impairment who don't have access to eye care services, and because 80% of visual impairment can be treated or prevented, World Sight Day remains an essential holiday. People of all ages have issues with vision impairment, but most are over the age of 50. Its main causes are uncorrected refractive error and unoperated cataracts. Other causes include glaucoma, macular degeneration, and diabetic retinopathy, as well as eye trauma and disease. Eyes can be an indicator of overall health, and eye health can affect many aspects of life, like daily personal activities, interactions with others, school and work performance, and access to public services. For all these reasons, sights are set on global eye health today.

How to Observe World Sight Day

There are numerous ways you could take part:

Make a pledge to get an eye exam, and then schedule one. Use social media to encourage others to do the same.

Create and share a World Sight Day poster.

Browse the IAPB's World Sight Day webpage for information about their photo competition and this year's theme, and find additional resources on their toolkits and promotional material webpage.

Take part in the EVERYONE COUNTS Global Challenge.

Check if a Lions Club near you is collecting eyeglasses, conducting vision screenings, hosting an eye health education program, or taking part in another way.

Source

[amrutatbrc1]

Eye Tracking Solutions Market By Product Type, By Manufacturers, By End-User And Market Trend Analysis Forecast 2033

The eye tracking solutions global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.

Eye Tracking Solutions Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.

Market Size - The eye tracking solutions market size has grown exponentially in recent years. It will grow from $0.64 billion in 2023 to $0.84 billion in 2024 at a compound annual growth rate (CAGR) of 30.0%.  The  growth in the historic period can be attributed to celebrity endorsements, e-commerce growth, increased disposable income, social media influence, increasing aging population.

The eye tracking solutions market size is expected to see exponential growth in the next few years. It will grow to $2.17 billion in 2028 at a compound annual growth rate (CAGR) of 27.0%.  The growth in the forecast period can be attributed to growing beauty consciousness, expansion of distribution channels, digital beauty solutions, innovation in formulations, influence of social media and marketing. Major trends in the forecast period include natural and organic formulations, smart beauty devices, sustainable packaging, lash health and wellness focus, gender-neutral products, advanced delivery systems.

Order your report now for swift delivery @ https://www.thebusinessresearchcompany.com/report/eye-tracking-solutions-global-market-report

The Business Research Company's reports encompass a wide range of information, including:

1. Market Size (Historic and Forecast): Analysis of the market's historical performance and projections for future growth.

2. Drivers: Examination of the key factors propelling market growth.

3. Trends: Identification of emerging trends and patterns shaping the market landscape.

4. Key Segments: Breakdown of the market into its primary segments and their respective performance.

5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.

6. Macro Economic Factors: Assessment of broader economic elements impacting the market.

Market Drivers - The growing demand for ophthalmology is expected to propel the growth of the eye-tracking solutions market in the coming years. Ophthalmology is the area of medicine that studies the anatomy, function, and illnesses of the eyes. Eye tracking solutions in ophthalmology offer early diagnosis of eye problems, aid in assessing ocular motility for operations, and give vital data for measuring visual attention and cognitive skills in patients. For instance, in February 2021, according to the International Agency for the Prevention of Blindness (IAPB), a UK-based global alliance focused on eliminating avoidable blindness and promoting eye health, a 55% increase in vision loss was projected by 2050. Further, the number of individuals affected by vision loss is expected to rise from 1,106 million in 2020 to 1,758 million in 2050. Therefore, the growing demand for ophthalmology is driving the growth of the eye-tracking solutions market.

Market Trends - Major companies operating in the eye-tracking solution market are focusing on advancements in eye tracking technology, such as shutter eye tracking camera modules, to advance Metaverse's vision. The BSI (backside illuminated) shutter eye tracking camera module is a specific type of camera technology designed for eye-tracking applications. For instance, in January 2022, OmniVision Technologies Inc., a US-based developer of semiconductor solutions, in partnership with Tobii AB, a Sweden-based company that manufactures eye tracking devices and attention computing devices, launched the BSI global shutter eye tracking camera module. The BSI global shutter eye tracking camera module is the sector's initial and sole eye tracking reference design, built on the superior BSI global shutter (GS) sensor series. The new solution includes OMNIVISION's OC0TA, the smallest eye tracking camera module, and new high-performance benefits in near-infrared (NIR) and shutter efficiency. The integrated camera module featuring eye tracking considerably shortens the development time for AR, VR, and MR consumer products.

The eye tracking solutions market covered in this report is segmented –

1) By Type: Eye Attached Tracking, Optical Tracking, Electrooculography 2) By Solution: Hardware, Software 3) By  End-User Industry: Retail And Advertisement Sector, Automotive And Transportation, Media And Entertainment, Aerospace And Defense, Consumer Electronics, Other End-User Industries

Get an inside scoop of the eye tracking solutions market, Request now for Sample Report @ https://www.thebusinessresearchcompany.com/sample.aspx?id=13655&type=smp

Regional Insights - North America was the largest region in the eye tracking solutions market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the eye tracking solutions market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Key Companies - Major companies operating in the eye tracking solutions market report are Fujitsu Limited, ISCAN Inc., Tobii AB, Seeing Machines, Noldus Information Technology BV, Xenon Ophthamlics Inc, Smart Eye AB, SensoMotoric Instruments, BIOPAC Systems Inc., AdHawk Microsystems, iMotions A/S, Mirametrix Inc., LC Technologies, SR Research Ltd., ERGONEERS GmbH, Gazepoint Research Inc, EyeTracking Inc., Pupil Labs GmbH, FOVE Inc., Neuroset Italia S.R.L., SeeTrue Technology LLC, Optics Trainer LLC, EyeTech Digital Systems Inc., Eyeware Tech SA, CoolTool, The Eye Tribe, Eyegaze Inc., BEQUIPE, Sens-vue, Adsata

Table of Contents 1. Executive Summary 2. Eye Tracking Solutions Market Report Structure 3. Eye Tracking Solutions Market Trends And Strategies 4. Eye Tracking Solutions Market – Macro Economic Scenario 5. Eye Tracking Solutions Market Size And Growth ….. 27. Eye Tracking Solutions Market Competitor Landscape And Company Profiles 28. Key Mergers And Acquisitions 29. Future Outlook and Potential Analysis 30. Appendix

Contact Us: The Business Research Company Europe: +44 207 1930 708 Asia: +91 88972 63534 Americas: +1 315 623 0293 Email: info@tbrc.info

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[chaandanmunjaal]

World sight day

World Sight Day is an annual global event that takes place on the second Thursday of October, dedicated to raising awareness about blindness, visual impairments, and the importance of eye health. It is coordinated by the International Agency for the Prevention of Blindness (IAPB) and supported by numerous organizations, including the World Health Organization (WHO).For more information, call +91-9871054111 or visit our website https://guerison.in/

[d-abuomar]

‏اليوم العالمي للبصر 

يُعتبر اليوم العالمي للبصر أحد المناسبات الصحية الهامة التي تُخصص للتوعية بأهمية صحة العيون والرؤية. يُحتفل بهذا اليوم سنويًا في الخميس الثاني من شهر أكتوبر، ويتم تنظيمه من قِبل “الوكالة الدولية لمكافحة العمى” (IAPB) تحت رعاية منظمة الصحة العالمية (WHO). يهدف هذا اليوم إلى نشر الوعي حول أمراض العيون وكيفية الوقاية منها، بالإضافة إلى تسليط الضوء على أهمية إجراء الفحوصات الدورية لضمان صحة البصر…

[sociedadnoticias]

Fabricación de lentes progresivas en España, tecnología de vanguardia

En 2024, el Día Mundial de la Visión se conmemora el 10 de octubre, siempre el segundo jueves de ese mes. Por Deyanira Vázquez | Reportera El Día Mundial de la Visión se celebra cada año el segundo jueves de octubre. Este día lo promueve la Agencia Internacional para la Prevención de la Ceguera (IAPB) y tiene como objetivo crear conciencia sobre la salud visual y la prevención de la ceguera y la…

[akhandjyotieyehospital]

Akhand Jyoti Eye Hospital is now an IAPB member

Akhand Jyoti Eye Hospital, doing over 93,000 eye surgeries annually, is the largest super speciality eye hospital network in Eastern India. Akhand Jyoti Eye Hospital operates in Bihar, Uttar Pradesh and Uttarakhand with 6 eye hospitals, 36+ eye clinics and a network of 880+ beds. The eye hospital, owned and run by Yugrishi Shriram Sharma Acharya Charitable Trust, woirks towards eliminating curable blindness from low-income geographies by providing free of cost sight-restoring cataract surgeries to the underprivileged patients.

Akhand Jyoti Eye Hospital, which is now a part of IAPB (International Agency for the Prevention of Blindness), has been providing comprehensive, accessible, high-quality and affordable eye care services to the community for the last 18+ years.

Problem of blindness in Bihar and Uttar Pradesh

1 out of 4 blind people in the world live in India, and the states of Bihar and Uttar Pradesh share a significant burden of this visually impaired population. Within India, the combined population of Bihar and Uttar Pradesh (UP) can make it the third most populous country in the world, and in contrast, these are the two states with the highest population of visually impaired and blind people.

The cloudy reality of Bihar

Bihar, India's most densely populated state with a population of around 13 crores and the lowest GDP per capita, is the worst vision impairment-hit state, with an estimated 33 lakh visually impaired people. Around 4,65,120 people are blind in Bihar. Cataract is the primary reason for blindness in Bihar. Cataract is the clouding of the natural lens of the eye leading to partial or complete blindness, mostly occurs in the older population. Only 18% of those with refractive errors in rural areas of Bihar receive vision correction treatment, compared to 82% in urban areas.

People in Bihar lacks access to eye hospitals and eye care facilities. The visually impaired population of Bihar has limited access to proper eye care. The older population is the most vulnerable. Bihar has the highest deficit of qualified clinical professionals such as ophthalmologists and optometrists. The majority of eye hospitals are concentrated in urban areas, leaving rural populations underserved. For example, 75% of health infrastructure is in urban areas, where only 27% of the population resides. Economic constraints are a major barrier to seeking eye care in rural areas, contributing to the higher prevalence of blindness and visual impairment. Available eye care services are not affordable to the mass. Transportation infrastructure is also very poor which also contributes to patient not availing eye care services. Lower levels of awareness about eye health in the people in rural areas of Bihar contribute to delayed diagnosis and treatment.

Women in rural Bihar are at higher risk of visual impairment. Women in rural India are 1.51 times more likely to be blind compared to men. Men has better access to eye care services. Men are 2.3 times more likely to attend eye camps than women in rural areas.

Visual impairment leads to reduced productivity and increases the economic burden on families and caregivers. Visual impairment and blindness have a negative impact on livelihoods and contribute to poverty. Once an old person becomes blind due to cataract, he becomes a burden on the family that is already struggling to exist due to poverty. The person loses his/ her livelihood and stays confined within the four walls. When a child develops visual impairment, it hinders the overall growth of the child.

Akhand Jyoti Eye Hospital – the IAPB-member hospital

IAPB is a 250-member organisation comprising eye hospitals, international charities, academic institutes, professional bodies and corporate organisations. Operative since 1975, IAPB has advocated the provision of affordable and all-inclusive eye care services to everyone. As an IAPB member, Akhand Jyoti Eye Hospital has adopted a multi-faceted strategy including outreach camps, vision vans, vision centres, and school/ Anganwadi screenings to provide primary eye care to all. Door-to-door screenings will ensure no one is left behind, especially in remote areas. Akhand Jyoti Eye Hospital aims to enhance its eye care facilities to meet its vision 2030. Akhand Jyoti aims to screen 12 million people in rural and tribal areas in India, raising awareness about eye health. Through its Nayan Suraksha Mission (NSM), Akhand Jyoti Eye Hospital plans to screen and provide primary eye care to 5 million people over the next three years.

Akhand Jyoti Eye Hospital is committed towards eliminating curable blindness in low-income regions by providing the low-income section of society with affordable, accessible, sustainable, quality curative and preventive eye care services. With the door-to-door eye camps in rural regions of Bihar and Uttar Pradesh, the hospital aims to provide primary eye care to all so that no one is left behind. The outreach team ventures into the rural hinterlands and identifies the visually impaired patients (giving preference to ones with cataracts in both eyes), bring them to the nearest Akhand Jyoti surgical centre in its own transport, operates on them and send them back to their places after the successful sight-restoring surgeries. Cataract surgeries provided to poor patients are completely free of cost. Akhand Jyoti does over 93,000 eye surgeries annually, of which 80% are completely free to the underprivileged.

The school-screening team visits government run schools in villages to screen and provide primary eye care to the children free of charge. Spectacles are distributed to the visually impaired students at no cost to correct their refractive errors. Children needing surgical interventions are referred to the nearest surgical centres and provided free of cost surgeries. The hospital also engages Anganwadi workers, trains them to screen children and refer patients to the hospital needing eye care interventions.

Akhand Jyoti Eye Hospital also provides high-quality paid services to patients. Revenue from these paid services is used to support the free surgeries of the patients. The hospital provides all types of speciality eye care treatments and services such as cataract surgery, corneal and retinal treatments, squint, low vision, lazy eye, oculoplasty, etc.

Planning to get your eyes tested?

Get your eyes examined by experienced and senior eye specialists at Akhand Jyoti Eye Hospital. To book an appointment with the eye doctor or eye surgeon, WhatsApp at 9262971777

You may also book an online doctor appointment. Visit the website www.akhandjyoti.com

Making tomorrow brighter

Akhand Jyoti Eye Hospital is committed to providing accessible diagnosis and eye care services to underprivileged children for brighter and clearer vision. A healthy vision not only helps a child in education but also the overall growth and development.

The sight-restoring cataract surgeries of the aged poor patients not only restore the sight but also the dignity, livelihood, and hope of the patient. Once sight is restored, the person becomes empowered and acquires earning capacity. Akhand Jyoti Eye Hospital is working towards alleviating poverty and helping the poor to emerge out of socio-economic crisis and darkness.

Akhand Jyoti Eye Hospital addresses United Nation’s SDGs such as:

No poverty,

Good health and well-being,

Decent work and economic growth,

Reduced inequalities, and

Quality education.

[sardies]

A Sassari un Centro Oculistico Sociale

Sassari. Questa mattina (venerdì 3 maggio), nella sede della Sezione Territoriale dell’Unione Italiana Ciechi e Ipovedenti di Sassari (Uici) in via Quarto 3, è stata inaugurato il Centro Oculistico Sociale, struttura di supporto voluta dall’Uici insieme all’Agenzia Internazionale per la Prevenzione della Cecità (Iapb). L’obiettivo è fornire un sostegno al sistema sanitario pubblico, promuovendo…

[littlemuoi]

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[idiozone]

La ozonoterapia en la Oftalmología, en el Día Mundial de la Visión.

Ver Instituto IDIOZONE en : https://idiozonecevyde.wixsite.com/idiozone- INTRODUCIÓN. El Día Mundial de la Visión se celebra el segundo jueves del mes de octubre. Una fecha decretada por Organización Mundial de la Salud (OMS) conjuntamente al Organismo Internacional de Prevención de la Ceguera (IAPB).  Es un día en el que los profesionales quieren concietizar a las personas sobre los…

[iianetwork]

Today, we recognize two awareness campaigns. October is National Blindness Awareness Month as well as October 12th being World Sight Day. Both campaigns put a spotlight on the blind and visually impaired communities but also provide valuable insight into eye care. Over 45 million individuals are blind and over 250 million people have moderate or higher visual impairment. Not every person with visual impairments or who is blind uses braille, canes, light devices, or other resources. To many, some of these resources are not available due to accessibility or financial difficulties. We ask that today and always for everyone to take a minute to not judge others and step into someone else's shoes. Just because these impairments or blindness may not be externally visible, does not mean that it does not affect that individual's life any more or less than visible conditions. Source: WHO, Orbis International, IAPB, UNC Medical [Image Description: The image has a light gray background with white text. In the middle of the image, there is a bolded title reading "World Sight Day & National Blindness Awareness Month". In the top left corner above the title, there is a white awareness ribbon. In the top right corner above the title, there is a clip art image of a yellow and green book with braille and someone's hands reading the text. In the bottom center below the title is a person and an optometrist with a large Snellen eye chart (eye chart with letters varying in sizes).]recLWqMKjnvshsQFL, recPc5sTGHqV9UV50

[thenationaltv1234]

International Agency for the Prevention of Blindness (IAPB) a Beacon of Hope in the Fight Against Global Blindness

Vision is one of the most precious gifts we possess. Our eyes allow us to experience the world in all its beauty, color, and wonder. However, millions of people around the world are deprived of this blessing due to preventable and treatable causes of blindness. The International Agency for the Prevention of Blindness (IAPB) is a global alliance that strives to change this reality. In this article, we will delve into the crucial work undertaken by the IAPB, its history, achievements, and its ongoing efforts to eliminate avoidable blindness worldwide.

[delectablywaywardbeard-blog]

Gli oculisti contro la fake di un presunto collirio miracoloso

 La Società Italiana di Scienze Oftalmologiche (SISO) e L’Associazione Italiana Medici Oculisti (AIMO) si associano alla IAPB (Agenzia Internazionale Prevenzione Cecità), e denunciano le false informazioni diffuse in questi giorni sul web, “prive di evidenza scientifica e di ogni plausibile valore, anche solo ipotetico”, a proposito “di un collirio, capace di curare numerose malattie oculari,…

[clguptaeyeinstitute]

C.L Gupta Eye Institute

C.L Gupta Eye Institute is a state-of-art tertiary eye care centre providing its services since 21st September 2009.

C.L Gupta Eye Institute a unit of C.L. Gupta Charitable Foundation is a Tertiary Eye Care Centre equipped with state of the art diagnostic and surgical equipment, specializing in treating various eye problems. The main aim of the institute is to provide the same quality of treatment and patient care to all sections of society irrespective of their socio-economic status.

We are offering Super Specialty services in the field of ophthalmic diseases which were not available in U.P. Earlier Eye patient needed to move to either Delhi or other distance cities for availing services like Retina, Glaucoma, Pediatric ophthalmology, Neuro ophthalmology, Squint, Oculoplasty and Cornea & Anterior Segment. C.L. Gupta Eye Institute provides facilities of highly sophisticated ophthalmic diagnostic techniques and international standard OT and equipment along with Eye bank facility.

We are affiliated to L.V.Prasad Eye Institute, Hyderabad and follow the same systems, ethics, and maintaining the highest international standards of eye care. We our the only institute in Uttar Pradesh which provides the high quality services to Non Paying patients as well and have done thousands of free surgeries.

We at CLGEI provide a level of individual attention to each and every patient, whether they are visiting us for an outpatient consultation, procedure, extended care, or emergency treatment, provided 24x7 by our ophthalmologist, physicians and staff. Patient's safety and well-being is always our top priority where by quality has been the word in our service. We are active member of Vision 2020 and Right to sight and IAPB- International Association For Prevention Of Blindness.

For More Information

Visit: https://clgei.org

Call: 05912477801

Email: help@clgei.org

[goldiers1]

UK Bangladesh Trade and Investment Meeting

  2nd, Bangladesh – UK Trade and Investment talks

The Government of Bangladesh was represented by the Commerce Secretary, Mr Tapan Kanti Ghosh. The British High Commissioner, Mr Robert Chatterton Dickson, and His Majesty’s Trade Commissioner for South Asia, Mr Alan Gemmell OBE, led the UK delegation. Both countries agreed to convene the Dialogue annually and its Joint Working Group (JWG) regularly. The JWG would cover a broad range of trade and investment issues, including mutual barriers to market access and trade, with an agenda agreed between the UK and Bangladesh in advance. Both countries underscored the importance of the Dialogue and JWG as a step towards achieving an enhanced and stronger relationship.   Bangladesh – UK Trade and Investment Dialogue. Photo by the UK Government.   The UK and Bangladesh agreed to enhance the bilateral trading partnership to increase mutual prosperity ahead of and after Bangladesh’s graduation from Least Developed Country (LDC) status. The UK recognised Bangladesh’s economic growth and resilience, despite the widespread impact of the global pandemic and ongoing global economic crisis. Bangladesh welcomed the UK’s generous Developing Countries Trading Scheme (DCTS) and acknowledged its role in integrating Bangladesh into the global economy, creating stronger trade and investment opportunities. The UK reflected commitments under DCTS to international conventions on labour standards and human rights, anti-corruption, climate change and the environment. The UK and Bangladesh discussed cooperation in areas such as LDC graduation, investment cooperation, pharmaceuticals, ease of doing business, financial sector development, higher education provision, taxation issues and intellectual property protection.   A Clear Vision Workplace, Garment Factory. Savar, Bangladesh. Photo by IAPB VISION. Flickr.   The UK encouraged Bangladesh to explore investment opportunities for the UK services sector including financial and professional services. Bangladesh reiterated the importance of the Ready-Made Garments sector to both the UK and Bangladesh. The UK outlined the private sector led aerospace offer to Bangladesh. Both countries recognised the importance of high-quality education and agreed to further deepen and widen the scope of collaboration in the area of higher education for mutual benefit. The UK stressed the importance of Bangladesh putting in place economic policies and systems to achieve its ambition of rapid, sustainable and green economic development; and pledged its ongoing cooperation.   Remediation Coordination Cell launched for Bangladesh garment industry. Photo by ILO in Asia and the Pacific. Flickr.   The UK emphasised the importance of maintaining a level-playing field for foreign companies interested in investing and operating in Bangladesh. The UK invited Bangladesh to engage with the UK private sector to pursue a commercial dispute resolution system to unlock the full potential of Foreign Direct Investment into Bangladesh.   His Majesty’s Trade Commissioner for South Asia said, “The UK and Bangladesh relationship is underpinned by the potential of our trade and investment relationship that will help both of our economies to grow. Foreign Direct Investment builds the foundation to provide jobs, transfer skills, generate revenue, create competition and drive standards higher. A conducive business climate and removal of market access barriers will benefit both countries and underline the great opportunities for UK businesses.”   The Commerce Secretary concluding the Dialogue said, “The historic relationship between the UK and Bangladesh is based on mutual interest and common values. Bangladesh is very keen to take this relationship to a new height through enhanced trade and economic cooperation. I believe today’s Dialogue contributes to increasing trade and investment in both countries.”   Sources: THX News & British High Commission Dhaka. Read the full article