#i’m at a conference and the speaker mentioned sharing her finances with her kids and the reaction of the audience was VISIBLY SHOCKED
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anthonycrowley · 7 months ago
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i don’t mean ‘we had money’ or ‘we struggled.’ did you know (roughly, within ~$10k or local equivalent) how much your parents made?
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dannycaing · 5 years ago
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IF DREAMS WOULD COME TRUE
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IF DREAMS WOULD COME TRUE by Danny Caing   Date Written:  April 10, 2019
CHAPTER 1  THE WORKING CLASS
Nicolas Weinberger was a multi-trillionaire.  He owns a business chain corporation from construction, buildings, and warehouses,  residential housing, oil, and mining, banking, and finance,  marketing, and real estate,  the military-industrial complex,  airlines,  and shipping industries,  resorts, and hotels, and so on.  He was worth 8 trillion USD.  But he was not satisfied with his life at the age of 32 years when he inherited the fortune from his father.
One day he decided to change his lifestyle to an ordinary working guy next door.   So he rented a house with a garden in the backyard.   He has no television,   telephone, and computer but he has a refrigerator and an oven with a stove. He lives in a town with a population of 832 and works in a local grocery store. He drives on a second-hand bronco car.  No one recognized him without his beard because he looks much younger.
The grocery store opens at 8 AM. While Nicolas was attending the store, a young lady came in to buy three gallons of ice cream and two boxes of assorted cookies.
NICOLAS:  Children's party?
CHARLOTTE:  No!  It's for my big brother, Charlie.
NICOLAS:  That's a lot of ice cream and cookies.
CHARLOTTE:  Yes! He is five times bigger than me.  Are you new around here?
NICOLAS: Just moved in last week.  I think I like this place. It's cool.  By the way,  my name is Nick.  Nick Berg.
CHARLOTTE:  I'm Charlotte.  I teach in Elementary School just a few blocks from here.
NICOLAS:  Oh,  so you are a teacher.  That is awesome.
CHARLOTTE:  Would you like to come and join us tomorrow at school?   There are the stage play and choir performances of the children,  that is if you are free at 7 PM.  It's a simple gathering with parents in this town.  I hope you enjoy meeting them.
NICOLAS:  I will be there. Thank you for the invitation.
CHARLOTTE:  You're welcome.  See you later.
This is it!  Nicolas thought in excitement. There will be no more board meetings to attend,  no first-class dinners,  no midnight phone calls, no unending emails,  no stock markets review,  no more jet lags,  no emergency conferences, and no hectic appointments. It's Nicolas and Charlotte with her students tomorrow night. Nobody cares who he was,   just a grocery man.
The store closed at 5 PM.  On his way to the car, he saw a boy sitting on the bench in front of the store.
NICOLAS:  Hey kid!  Where's your mom and dad?
The kid stared at him blankly with a sad face and fell silent.  Nicolas noticed a tag on his neck with his name and address on it.   His name was Albert.  He was an autistic kid. So, he asked the boy to get into his car and then drove him home safely in front of his house on the address on the tag.  As he pushed the doorbell someone opened the door. The woman immediately embraced his son and told Nicolas that his father had been looking for him. She invited Nicolas inside the house to have some tea then she called her husband that their son is already home.   The couples, Marlon and Jennifer, asked Nicolas to stay for dinner with them.  They have three children,  the two sisters were Cleo and Bobbie, and the boy's name was Albert.
MARLON:  It's not the first time Albert got lost in the school.  Thank you so much for bringing him home.
NICOLAS: Don't mention it.  Everyone will do the same way I did when they saw Albert alone. You have beautiful children.   How are things going?
JENNIFER:  We're good.  Marlon is working on an uptown ranch while I do some part-time job in the church.  The girls are in elementary school.  Do you have family Nick?
NICOLAS:  No.  When my father died, I have to take care of everything he left me.  I have no time for family.  That's why I need this kind of break.
MARLON: We are sorry for your loss.  It's good to have you here with us Nick.   Please don't hesitate to call me if you need some assistance. We are always on your side.
BOBBIE:  Can you come again here on my birthday this Saturday?
Nicolas looked at once to Jennifer and Marlon with a gesture.  Both parents nodded to him with their smile.
NICOLAS:  Well,  sure why not?  Thank you,  Bobbie.  How old are you on your birthday?
CLEO:  She will be ten years old.  
During their discussion at the table,  Jennifer and Marlon were surprised to hear Nick's proposal on a business partnership. He planned to put up farmland that produces products that are in demand on the market. Though Marlon has doubts about what Nicolas has been talking about,  he still supported his ideas.
NICOLAS:  I saw many wastelands around here.  All we have to do is build a dam to irrigate the plantation.  Then we will put up a factory to produce products for export.  Windmills for electricity,  it's a clean environment project.
MARLON:  Count me in as your partner Nick.  Surely, this will uplift the economy in the community.  Where are we going to get financial assistance for the proposed projects?
NICOLAS:  We need collateral to get loans from banks.  Corporate aid funds through Foundation.
When Nicolas and Marlon looked to each other,  they both laugh out loud as if the whole thing was a dream.  Marlon accompanied Nicolas to his car and patted his back and said good night.  Nicolas shakes Marlon's hands before he drove away.
NICOLAS:  I had a wonderful time with your family Marlon.  That was a good dinner.  Thank you.  Good night.  
MARLON:  Good night, too.
While Nicolas was driving his way home,  in his thoughts,  he was serious about his plans.  But for Marlon and Jennifer,  it was just an extraordinary conversation of a man like Nicolas who lived a simple life with great ideas.
The following day after closing the store he went home immediately to prepare himself to attend the Elementary School program that night.  As he parked his car in front of the house,  he saw Charlotte at the doorstep waving and smiling at him.
CHARLOTTE:  Hello Nick!  Good afternoon. I brought some apple pie for you and an invitation card signed by all my students.
NICOLAS:  Good afternoon Charlotte. Well,  it's an honor. Thank you,   Charlotte.  Please come in and let's share the apple pie.  I think I'm hungry.
CHARLOTTE:  You know,  I cooked this pie especially for you.
On the dining table, they were talking about the children's show,  the songs they are to perform and the story of the play.  Then Charlotte offered herself to wash the dishes while Nicolas prepares to dress up for the occasion.  While they were on their way to school,  Charlotte sensed something on him.
CHARLOTTE:  What is it you're thinking?
NICOLAS:  You reminded me of my mom.  We usually eat together when she cooked her favorite apple pie.  She died when I was 12 years old.  I already missed her.
CHARLOTTE:  I'm sorry.
NICOLAS:  It was the best apple pie I ever had tonight.  I am grateful to you.
CHARLOTTE:  Likewise,  Nick.
As they arrived at the school,  the parents were in the theater room waiting for the show to start. Everyone was busy looking for their designated seats.  Charlotte has no time to introduce Nicolas to the parents instead leads him to his seat in front while she went backstage to organize the children for the show. During the children's program,   Nicolas remembered when he was a kid that his dad not even once attended on his stage performances,  it was his mom who is always present on the show. Right after the show,  there was a picture taking on the stage of children and parents and teachers and the guests. Nicolas thought this was an unbelievable experience sharing jokes and laughter with the working-class folks.   There was a buffet and the kids were seated on the long table while their parents were serving meals. Suddenly, four military helicopters were flying over the school area with spotlights and then they moved away.
CHARLOTTE:  It's the first time we've seen helicopters hovering in the school.  Could it be an emergency?   Let's watched the T.V. in the classroom?
MARLON:  Maybe it was just a military drill.
So everybody went inside the classroom to watch on the T.V.  for twenty minutes but there was no emergency broadcast,  it's all the regular shows.  They all decided to end the party and started going home.  It was already 8:32 PM.  Nicolas waited for Charlotte until everyone was gone.  He dropped Charlotte, Charlie and her mother to their house on his way home.  
CHAPTER 2  TWO MONTHS LATER
Nicolas has known all the folks in the community.  He would be attending Parents Council meeting on Wednesday nights,  playing baseball with the elementary kids on Saturdays,  attending a fellowship in the church on Sundays, and in the afternoon with Charlotte's family at home until dinner.  Charlotte taught him how to play the guitar and sing a lot of Beatles songs.  
One day,  Marlon invited Nicolas to go fishing on the lake with his family for a picnic.  Nicolas agreed and suggested to invite Charlotte's family with him.
NICOLAS:  How far is it?
MARLON:  Taking the short cut, it's just about thirty-two miles along the dirt road.  It's beautiful out there on the lake.  There's a waterfall on the upstream east side and hot spring.  We're leaving on Saturday early morning.
One Saturday morning,  there were two vehicles in convoy along the country road.  They went through eight wooden bridges, three road crossings, and two creeks before reaching the lake.  Nicolas was amazed by the view of the lake. He can hear the birds chirping.  They went fishing,  hiking to the waterfalls and swimming in the lake.  Nicolas had a good time that day.
It was almost dark when they were packing the things they saw eight jet fighters in the sky.  Marlon decided to take the hi-way in going home because it's so dark and foggy on the dirt road. One hour later along the hi-way,  there was a barricade in front of them.  Suddenly two helicopters were hovering above them with spotlights.  Then they were surrounded by soldiers with a gas mask and protective camouflage suit.
SPEAKERS:  Stop!  Do not enter!  The area is prohibited.  This is not a drill.
They were escorted by the military vehicles to a nearby base complete with biological-chemical facilities. There was a quarantine room for virus detection and an isolation room for those who were infected. Everyone passed the medical check-up except Nicolas. He was transferred to another secured military medical base for further analysis.  That was the last time they saw Nicolas.  Upon arrival on the Medical Base,   Nicolas met a high ranking General and a Senator.  An adviser to his Corporation told him that they have to condone the perimeter of the town for his security reason.
CHAPTER 3  TWO YEARS LATER
The town has increased its population to 8,320 with new structures and business offices downtown.  There was a new school building,  hospital, banks, hotels, gasoline stations,  restaurants like McDonald,  Kenny Rogers,  Kentucky Fried Chicken, and Starbucks Coffee.  Fifty miles circumference around town were different crop plantations, factories, a dam for irrigation and windmills for electricity.  On the east side of town is the new middle-class subdivision where Charlotte and Marlon's family live. Marlon is the Manager of one of the factories. Charlotte is the Principal of the new Elementary & High School Building.  
On Saturday night,  there was a dinner party hosted by Marlon and Jennifer at Kenny Rogers Restaurant. It was the 12th birthday of their daughter,  Bobbie. Charlotte's family was present including Marlon's close associates,  relatives, and friends.  Marlon suddenly raised his glass for a toast and called the attention of the guest.
MARLON: To the man whose ideas have changed our lives and dreams become a reality.  Wherever you are,  you are always in our hearts.  You are the man,  Nick.
CROWD:  You are the man,  Nick.
The crowd cheered.  There was laughter and chatting with one another.  Marlon was busy shaking hands with all the guests in the restaurant.  Cleo went to Charlotte and whispered to her ear.
CLEO:  I think I just saw Nick at the door.
Background Music: "IF DREAMS WOULD COME TRUE" by Danny Caing https://soundcloud.com/wet-glass-album/if-dreams-would-come-true
All Rights Reserved Wonderful Stories Limited Copyrighted @ 2019
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tainghekhongdaycomvn · 7 years ago
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MozCon: Why You Should Attend & How to Get the Most Out of It
MozCon: Why You Should Attend & How to Get the Most Out of It
Posted by ronell-smith
MozCon 2013 (left to right): Greg Gifford, Nathan Bylof, Nathan Hammer, Susan Wenograd, and myself
I remember my first MozCon like it was yesterday.
It’s the place where I would hear the quote that would forever change the arc of my career.
“The world is freaking complicated, so let me start with everything I don’t know,” said Google’s Avinash Kaushik, during the Q&A, after speaking at MozCon 2013. “Nine hundred years from now, I will fix what’s broken today. …Get good at what you do.”
Though I didn’t know it at the the time, those were words I needed to hear, and that would lead me to make some career decisions I desperately needed to make. Decisions I never would have made if I hadn’t chosen to attend MozCon, the Super Bowl of marketing events (in my opinion).
Walking into the large (gigantic) room for the first time felt like being on the Space Mountain ride at Disneyland. I hurriedly raced to the front to find a seat so I could take in all of the action.
Once settled in, I sat back and enjoyed the music as lights danced along the walls.
Who wouldn’t want to be here? I thought.
Once the show started and Rand walked out, I was immediately sold: The decision to attend MozCon was the right one. By the end of the show, I would be saying it was one of the best career decisions I could have made.
But I almost missed it.
How and why MozCon?
I discovered MozCon like most of you: while reading the Moz blog, which I had been perusing since 2010, when I started building a website for an online, members-only newsletter.
One of my friends, an executive at a large company, had recently shared with me that online marketing was blistering hot.
“If you’re focusing your energy anywhere else, Ronell, you’re making a mistake,” he said. “We just hired a digital marketing manager, and we’re paying her more than $90,000.”
Those words served as an imprimatur for me to eagerly study and read SEO blogs and set up Twitter lists to follow prominent SEO authors.
Learning SEO was far less fun than applying it to the website I was in the process of helping to build.
In the years that followed, I continued reading the blog while making steps to meet members of the community, both locally and online.
One of the first people I met in the Moz SEO community was Greg Gifford, who agreed to meet me for lunch after I reached out to him via DM on Twitter.
He mentioned MozCon, which at the time wasn’t on my radar. (As a bonus, he said if I attended, he’d introduce me to Ruth Burr, who I’d been following on Twitter, and was a hyooge fan of.)
I started doing some investigating, wondering if it was an event I should invest in.
Also, during this same period, I was getting my content strategy sea legs and had reached out to Jon Colman, who was nice enough to mentor me. He also recommended that I attend MozCon, not the least because content strategy and UX superstar Karen McGrane was speaking.
I was officially sold.
That night, I put a plan into action:
Signed up for Moz Pro to get the MozCon discount
Bought a ticket to the show
Purchased airline and hotel tickets through Priceline
Then I used to following weeks to devise a plan to help me get everything I could out of the show.
The conference of all conferences
Honestly, I didn’t expect to be blow away by MozCon.
For seven of the 10 previous years, I edited a magazine that helped finance a trade show that hosted tens of thousands of people, from all over the world.
Nothing could top that, I thought. I was wrong.
The show, the lights, the people — and the single-track focus — blew me away. Right away.
I remember Richard Baxter was the first speaker up that first morning.
By the time he was done sharing strategies for effective outreach, I was thinking, “I’ve already recouped my expense. I don’t plan to ever miss this show again.”
And I haven’t.
So important did MozCon become to me after that first show, that I began to plan summer travel around it.
How could one event become that important?
Five key reasons:
Content
People & relationships
Personal & career development
I’ll explore each in detail since I think they each help make my point about the value of MozCon. (Also, if you haven’t read it already, check out Rand’s post, The Case For & Against Attending Marketing Conferences, which also touches on the value of these events.)
#1 - Content
You expect me to say the content you’ll be privy to at MozCon is the best you’ll hear anywhere.
Yeah, but…
The show hand-picks only the best speakers. But these same speakers present elsewhere, too, right?
What I mean by "content" is that the information you glean holistically from the show can help marketers from all areas of the business better do their work.
For example, when I came to my first MozCon, I had a handful of clients who’d reached out to me for PR, media relations, branding, and content work.
But I was starting to get calls and emails for this thing called “content marketing,” of which I was only vaguely familiar.
The information I learned from the speakers (and the informal conversations between speakers and after the show), made it possible for me to take on content marketing clients and, six months later, head content marketing for one of the most successful digital strategy agencies in Dallas/Fort Worth.
There really is something for everyone at MozCon.
#2 - People & relationships
Most of the folks I talk to on a daily, weekly, and monthly basis are folks I met at one of the last four MozCons.
For example, I met Susan E. Wenograd at MozCon 2013, where we shared a seat next to one another for the entire event. She’s been one of my closest friends ever since.
MozCon 2015: I'm chastising Damon Gochneaur for trying to sell me some links — I'm kidding, Google.
The folks seated beside you or roaming the halls during the event are some of the sharpest and most accomplished you’ll meet anywhere.
They are also some of the most helpful and genuine.
I felt this during my first event; I learned the truth of this sentiment in the weeks, months, and years that have followed.
Whether you’re as green as I was, or an advanced T-shaped marketer with a decade of experience behind you, the event will be fun, exciting, and full of new tips, tactics, and strategies you can immediately put to use.
#3 - Personal & career development
I know most people make decisions about attending events based on the cost and the known value — that is, based on previous similar events, how much they are likely to earn, either in a new job, new work, or additional responsibilities.
That’s the wrong way to look at MozCon, or any event.
Let’s keep it real for a moment: No matter who you are, where you work, what you do, or how much you enjoy your work, you’re are ALWAYS in the process of getting fired or (hopefully) changing jobs.
You should (must) be attending events to keep yourself relevant, visible, and on top of your game, whether that’s in paid media, content, social media, SEO, email marketing, etc.
That’s why the “Is it worth it?” argument is not beneficial at all.
I cannot tell you how many times, over the last four years, when I’ve been stuck on a content strategy, SEO or web design issue and been able to reach out to someone I would never have met were it not for MozCon.
For example, every time I share the benefits of Paid Social with a local business owner, I feel I should cut Kane Jamison (met at MozCon 2014) a check.
So, go to MozCon, not because you can see the tangible benefits (you cannot know those); go to MozCon because your career and your personal development will be nourished by it far beyond any financial reward.
Now you know how I feel and what I’ve gleaned from MozCon, you’re probably saying, “Yeah, but how can I be certain to get the most out of the event?”
I’m glad you asked.
How you can get the most out of MozCon
First, start following and interacting with Twitter and Facebook groups to find folks attending MozCon.
Dive in and ask questions, answer questions, or set up a get-together during the event.
Next, during the event, follow the #mozcon Twitter hashtag, making note of folks who are tweeting info from the event. Pay close attention to not simply the info, but also what they are gleaning and how they plan to use the event for their work.
If you find a few folks sharing info germane to your work or experiences, it wouldn’t hurt to retweet them and, maybe later during the show, send a group text asking to get together during the pub crawl or maybe join up for breakfast.
Then, once the show is over, continue to follow folks on social media, in addition to reading (and leaving comments on) their blogs, sending them “Great meeting you. Let’s stay in touch” emails, and looking for other opportunities to stay in their orbit, including meeting up at future events.
Many of the folks I initially met at MozCon have become friends I see throughout the year at other events.
But, wait!
I mentioned nothing about how to get the most out of the event itself.
Well, I have a different philosophy than most folks: Instead of writing copious notes and trying to capture every word from each speaker, I think of and jot down a theme for each talk while the speaker is still presenting. Along with that theme, I’ll include some notes that encapsulate the main nuggets of the talk and that will help me remember it later.
For example, Dr. Pete’s 2016 talk, You Can't Type a Concept: Why Keywords Still Matter, spurred me to redouble my focus (and my learning with regard to content and SEO) on search intent, on-page SEO, and knowing the audience’s needs as well as possible.
Then, once the show is over, I create a theme to encapsulate the entire event by asking myself three questions:
What did I learn that I can apply right away?
What can I create and share that’ll make me more valuable to teammates, clients or prospective clients?
How does this information make me better at [X]?
For the 2013 show, my answers were…
I don’t need to know everything about SEO to begin to take on SEO-related work, which I was initially reluctant to do.
Content that highlights my in-depth knowledge of the types of content that resonates with audiences I’d researched/was familiar with.
It makes me more aware of how how search, social, and content fit together.
After hearing Avinash’s quote, I had the theme in my head, for me and for the handful of brands I was consulting at the time: “You won’t win by running the competition’s race; make them chase you.”
MozCon 2013: Avinash Kaushik of Google
This meant I helped them think beyond content, social media, and SEO, and instead had them focus on creating the best content experience possible, which would help them more easily accomplish their goals.
I’ve repeated the process each year since, including in 2016, when I doubled-down on Featured Snippets after seeing Taking the Top Spot: How to Earn More Featured Snippets, by Rob Bucci.
You can do the same.
It all begins with attending the show and being willing to step outside your comfort zone.
What say you?
Are you MozCon bound?
Count me in!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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ubizheroes · 7 years ago
Text
MozCon: Why You Should Attend & How to Get the Most Out of It
Posted by ronell-smith
MozCon 2013 (left to right): Greg Gifford, Nathan Bylof, Nathan Hammer, Susan Wenograd, and myself
I remember my first MozCon like it was yesterday.
It’s the place where I would hear the quote that would forever change the arc of my career.
“The world is freaking complicated, so let me start with everything I don’t know,” said Google’s Avinash Kaushik, during the Q&A, after speaking at MozCon 2013. “Nine hundred years from now, I will fix what’s broken today. …Get good at what you do.”
Though I didn’t know it at the the time, those were words I needed to hear, and that would lead me to make some career decisions I desperately needed to make. Decisions I never would have made if I hadn’t chosen to attend MozCon, the Super Bowl of marketing events (in my opinion).
Walking into the large (gigantic) room for the first time felt like being on the Space Mountain ride at Disneyland. I hurriedly raced to the front to find a seat so I could take in all of the action.
Once settled in, I sat back and enjoyed the music as lights danced along the walls.
Who wouldn’t want to be here? I thought.
Once the show started and Rand walked out, I was immediately sold: The decision to attend MozCon was the right one. By the end of the show, I would be saying it was one of the best career decisions I could have made.
But I almost missed it.
How and why MozCon?
I discovered MozCon like most of you: while reading the Moz blog, which I had been perusing since 2010, when I started building a website for an online, members-only newsletter.
One of my friends, an executive at a large company, had recently shared with me that online marketing was blistering hot.
“If you’re focusing your energy anywhere else, Ronell, you’re making a mistake,” he said. “We just hired a digital marketing manager, and we’re paying her more than $90,000.”
Those words served as an imprimatur for me to eagerly study and read SEO blogs and set up Twitter lists to follow prominent SEO authors.
Learning SEO was far less fun than applying it to the website I was in the process of helping to build.
In the years that followed, I continued reading the blog while making steps to meet members of the community, both locally and online.
One of the first people I met in the Moz SEO community was Greg Gifford, who agreed to meet me for lunch after I reached out to him via DM on Twitter.
He mentioned MozCon, which at the time wasn’t on my radar. (As a bonus, he said if I attended, he’d introduce me to Ruth Burr, who I’d been following on Twitter, and was a hyooge fan of.)
I started doing some investigating, wondering if it was an event I should invest in.
Also, during this same period, I was getting my content strategy sea legs and had reached out to Jon Colman, who was nice enough to mentor me. He also recommended that I attend MozCon, not the least because content strategy and UX superstar Karen McGrane was speaking.
I was officially sold.
That night, I put a plan into action:
Signed up for Moz Pro to get the MozCon discount
Bought a ticket to the show
Purchased airline and hotel tickets through Priceline
Then I used to following weeks to devise a plan to help me get everything I could out of the show.
The conference of all conferences
Honestly, I didn’t expect to be blow away by MozCon.
For seven of the 10 previous years, I edited a magazine that helped finance a trade show that hosted tens of thousands of people, from all over the world.
Nothing could top that, I thought. I was wrong.
The show, the lights, the people — and the single-track focus — blew me away. Right away.
I remember Richard Baxter was the first speaker up that first morning.
By the time he was done sharing strategies for effective outreach, I was thinking, “I’ve already recouped my expense. I don’t plan to ever miss this show again.”
And I haven’t.
So important did MozCon become to me after that first show, that I began to plan summer travel around it.
How could one event become that important?
Five key reasons:
Content
People & relationships
Personal & career development
I’ll explore each in detail since I think they each help make my point about the value of MozCon. (Also, if you haven’t read it already, check out Rand’s post, The Case For & Against Attending Marketing Conferences, which also touches on the value of these events.)
#1 – Content
You expect me to say the content you’ll be privy to at MozCon is the best you’ll hear anywhere.
Yeah, but…
The show hand-picks only the best speakers. But these same speakers present elsewhere, too, right?
What I mean by “content” is that the information you glean holistically from the show can help marketers from all areas of the business better do their work.
For example, when I came to my first MozCon, I had a handful of clients who’d reached out to me for PR, media relations, branding, and content work.
But I was starting to get calls and emails for this thing called “content marketing,” of which I was only vaguely familiar.
The information I learned from the speakers (and the informal conversations between speakers and after the show), made it possible for me to take on content marketing clients and, six months later, head content marketing for one of the most successful digital strategy agencies in Dallas/Fort Worth.
There really is something for everyone at MozCon.
#2 – People & relationships
Most of the folks I talk to on a daily, weekly, and monthly basis are folks I met at one of the last four MozCons.
For example, I met Susan E. Wenograd at MozCon 2013, where we shared a seat next to one another for the entire event. She’s been one of my closest friends ever since.
MozCon 2015: I’m chastising Damon Gochneaur for trying to sell me some links — I’m kidding, Google.
The folks seated beside you or roaming the halls during the event are some of the sharpest and most accomplished you’ll meet anywhere.
They are also some of the most helpful and genuine.
I felt this during my first event; I learned the truth of this sentiment in the weeks, months, and years that have followed.
Whether you’re as green as I was, or an advanced T-shaped marketer with a decade of experience behind you, the event will be fun, exciting, and full of new tips, tactics, and strategies you can immediately put to use.
#3 – Personal & career development
I know most people make decisions about attending events based on the cost and the known value — that is, based on previous similar events, how much they are likely to earn, either in a new job, new work, or additional responsibilities.
That’s the wrong way to look at MozCon, or any event.
Let’s keep it real for a moment: No matter who you are, where you work, what you do, or how much you enjoy your work, you’re are ALWAYS in the process of getting fired or (hopefully) changing jobs.
You should (must) be attending events to keep yourself relevant, visible, and on top of your game, whether that’s in paid media, content, social media, SEO, email marketing, etc.
That’s why the “Is it worth it?” argument is not beneficial at all.
I cannot tell you how many times, over the last four years, when I’ve been stuck on a content strategy, SEO or web design issue and been able to reach out to someone I would never have met were it not for MozCon.
For example, every time I share the benefits of Paid Social with a local business owner, I feel I should cut Kane Jamison (met at MozCon 2014) a check.
So, go to MozCon, not because you can see the tangible benefits (you cannot know those); go to MozCon because your career and your personal development will be nourished by it far beyond any financial reward.
Now you know how I feel and what I’ve gleaned from MozCon, you’re probably saying, “Yeah, but how can I be certain to get the most out of the event?”
I’m glad you asked.
How you can get the most out of MozCon
First, start following and interacting with Twitter and Facebook groups to find folks attending MozCon.
Dive in and ask questions, answer questions, or set up a get-together during the event.
Next, during the event, follow the #mozcon Twitter hashtag, making note of folks who are tweeting info from the event. Pay close attention to not simply the info, but also what they are gleaning and how they plan to use the event for their work.
If you find a few folks sharing info germane to your work or experiences, it wouldn’t hurt to retweet them and, maybe later during the show, send a group text asking to get together during the pub crawl or maybe join up for breakfast.
Then, once the show is over, continue to follow folks on social media, in addition to reading (and leaving comments on) their blogs, sending them “Great meeting you. Let’s stay in touch” emails, and looking for other opportunities to stay in their orbit, including meeting up at future events.
Many of the folks I initially met at MozCon have become friends I see throughout the year at other events.
But, wait!
I mentioned nothing about how to get the most out of the event itself.
Well, I have a different philosophy than most folks: Instead of writing copious notes and trying to capture every word from each speaker, I think of and jot down a theme for each talk while the speaker is still presenting. Along with that theme, I’ll include some notes that encapsulate the main nuggets of the talk and that will help me remember it later.
For example, Dr. Pete’s 2016 talk, You Can’t Type a Concept: Why Keywords Still Matter, spurred me to redouble my focus (and my learning with regard to content and SEO) on search intent, on-page SEO, and knowing the audience’s needs as well as possible.
Then, once the show is over, I create a theme to encapsulate the entire event by asking myself three questions:
What did I learn that I can apply right away?
What can I create and share that’ll make me more valuable to teammates, clients or prospective clients?
How does this information make me better at [X]?
For the 2013 show, my answers were…
I don’t need to know everything about SEO to begin to take on SEO-related work, which I was initially reluctant to do.
Content that highlights my in-depth knowledge of the types of content that resonates with audiences I’d researched/was familiar with.
It makes me more aware of how how search, social, and content fit together.
After hearing Avinash’s quote, I had the theme in my head, for me and for the handful of brands I was consulting at the time: “You won’t win by running the competition’s race; make them chase you.”
MozCon 2013: Avinash Kaushik of Google
This meant I helped them think beyond content, social media, and SEO, and instead had them focus on creating the best content experience possible, which would help them more easily accomplish their goals.
I’ve repeated the process each year since, including in 2016, when I doubled-down on Featured Snippets after seeing Taking the Top Spot: How to Earn More Featured Snippets, by Rob Bucci.
You can do the same.
It all begins with attending the show and being willing to step outside your comfort zone.
What say you?
Are you MozCon bound?
Count me in!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
from Moz Blog https://moz.com/blog/mozcon-why-and-how via IFTTT
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0 notes
christinesumpmg · 7 years ago
Text
MozCon: Why You Should Attend & How to Get the Most Out of It
Posted by ronell-smith
MozCon 2013 (left to right): Greg Gifford, Nathan Bylof, Nathan Hammer, Susan Wenograd, and myself
I remember my first MozCon like it was yesterday.
It’s the place where I would hear the quote that would forever change the arc of my career.
“The world is freaking complicated, so let me start with everything I don’t know,” said Google’s Avinash Kaushik, during the Q&A, after speaking at MozCon 2013. “Nine hundred years from now, I will fix what’s broken today. …Get good at what you do.”
Though I didn’t know it at the the time, those were words I needed to hear, and that would lead me to make some career decisions I desperately needed to make. Decisions I never would have made if I hadn’t chosen to attend MozCon, the Super Bowl of marketing events (in my opinion).
Walking into the large (gigantic) room for the first time felt like being on the Space Mountain ride at Disneyland. I hurriedly raced to the front to find a seat so I could take in all of the action.
Once settled in, I sat back and enjoyed the music as lights danced along the walls.
Who wouldn’t want to be here? I thought.
Once the show started and Rand walked out, I was immediately sold: The decision to attend MozCon was the right one. By the end of the show, I would be saying it was one of the best career decisions I could have made.
But I almost missed it.
How and why MozCon?
I discovered MozCon like most of you: while reading the Moz blog, which I had been perusing since 2010, when I started building a website for an online, members-only newsletter.
One of my friends, an executive at a large company, had recently shared with me that online marketing was blistering hot.
“If you’re focusing your energy anywhere else, Ronell, you’re making a mistake,” he said. “We just hired a digital marketing manager, and we’re paying her more than $90,000.”
Those words served as an imprimatur for me to eagerly study and read SEO blogs and set up Twitter lists to follow prominent SEO authors.
Learning SEO was far less fun than applying it to the website I was in the process of helping to build.
In the years that followed, I continued reading the blog while making steps to meet members of the community, both locally and online.
One of the first people I met in the Moz SEO community was Greg Gifford, who agreed to meet me for lunch after I reached out to him via DM on Twitter.
He mentioned MozCon, which at the time wasn’t on my radar. (As a bonus, he said if I attended, he’d introduce me to Ruth Burr, who I’d been following on Twitter, and was a hyooge fan of.)
I started doing some investigating, wondering if it was an event I should invest in.
Also, during this same period, I was getting my content strategy sea legs and had reached out to Jon Colman, who was nice enough to mentor me. He also recommended that I attend MozCon, not the least because content strategy and UX superstar Karen McGrane was speaking.
I was officially sold.
That night, I put a plan into action:
Signed up for Moz Pro to get the MozCon discount
Bought a ticket to the show
Purchased airline and hotel tickets through Priceline
Then I used to following weeks to devise a plan to help me get everything I could out of the show.
The conference of all conferences
Honestly, I didn’t expect to be blow away by MozCon.
For seven of the 10 previous years, I edited a magazine that helped finance a trade show that hosted tens of thousands of people, from all over the world.
Nothing could top that, I thought. I was wrong.
The show, the lights, the people — and the single-track focus — blew me away. Right away.
I remember Richard Baxter was the first speaker up that first morning.
By the time he was done sharing strategies for effective outreach, I was thinking, “I’ve already recouped my expense. I don’t plan to ever miss this show again.”
And I haven’t.
So important did MozCon become to me after that first show, that I began to plan summer travel around it.
How could one event become that important?
Five key reasons:
Content
People & relationships
Personal & career development
I’ll explore each in detail since I think they each help make my point about the value of MozCon. (Also, if you haven’t read it already, check out Rand’s post, The Case For & Against Attending Marketing Conferences, which also touches on the value of these events.)
#1 - Content
You expect me to say the content you’ll be privy to at MozCon is the best you’ll hear anywhere.
Yeah, but…
The show hand-picks only the best speakers. But these same speakers present elsewhere, too, right?
What I mean by "content" is that the information you glean holistically from the show can help marketers from all areas of the business better do their work.
For example, when I came to my first MozCon, I had a handful of clients who’d reached out to me for PR, media relations, branding, and content work.
But I was starting to get calls and emails for this thing called “content marketing,” of which I was only vaguely familiar.
The information I learned from the speakers (and the informal conversations between speakers and after the show), made it possible for me to take on content marketing clients and, six months later, head content marketing for one of the most successful digital strategy agencies in Dallas/Fort Worth.
There really is something for everyone at MozCon.
#2 - People & relationships
Most of the folks I talk to on a daily, weekly, and monthly basis are folks I met at one of the last four MozCons.
For example, I met Susan E. Wenograd at MozCon 2013, where we shared a seat next to one another for the entire event. She’s been one of my closest friends ever since.
MozCon 2015: I'm chastising Damon Gochneaur for trying to sell me some links — I'm kidding, Google.
The folks seated beside you or roaming the halls during the event are some of the sharpest and most accomplished you’ll meet anywhere.
They are also some of the most helpful and genuine.
I felt this during my first event; I learned the truth of this sentiment in the weeks, months, and years that have followed.
Whether you’re as green as I was, or an advanced T-shaped marketer with a decade of experience behind you, the event will be fun, exciting, and full of new tips, tactics, and strategies you can immediately put to use.
#3 - Personal & career development
I know most people make decisions about attending events based on the cost and the known value — that is, based on previous similar events, how much they are likely to earn, either in a new job, new work, or additional responsibilities.
That’s the wrong way to look at MozCon, or any event.
Let’s keep it real for a moment: No matter who you are, where you work, what you do, or how much you enjoy your work, you’re are ALWAYS in the process of getting fired or (hopefully) changing jobs.
You should (must) be attending events to keep yourself relevant, visible, and on top of your game, whether that’s in paid media, content, social media, SEO, email marketing, etc.
That’s why the “Is it worth it?” argument is not beneficial at all.
I cannot tell you how many times, over the last four years, when I’ve been stuck on a content strategy, SEO or web design issue and been able to reach out to someone I would never have met were it not for MozCon.
For example, every time I share the benefits of Paid Social with a local business owner, I feel I should cut Kane Jamison (met at MozCon 2014) a check.
So, go to MozCon, not because you can see the tangible benefits (you cannot know those); go to MozCon because your career and your personal development will be nourished by it far beyond any financial reward.
Now you know how I feel and what I’ve gleaned from MozCon, you’re probably saying, “Yeah, but how can I be certain to get the most out of the event?”
I’m glad you asked.
How you can get the most out of MozCon
First, start following and interacting with Twitter and Facebook groups to find folks attending MozCon.
Dive in and ask questions, answer questions, or set up a get-together during the event.
Next, during the event, follow the #mozcon Twitter hashtag, making note of folks who are tweeting info from the event. Pay close attention to not simply the info, but also what they are gleaning and how they plan to use the event for their work.
If you find a few folks sharing info germane to your work or experiences, it wouldn’t hurt to retweet them and, maybe later during the show, send a group text asking to get together during the pub crawl or maybe join up for breakfast.
Then, once the show is over, continue to follow folks on social media, in addition to reading (and leaving comments on) their blogs, sending them “Great meeting you. Let’s stay in touch” emails, and looking for other opportunities to stay in their orbit, including meeting up at future events.
Many of the folks I initially met at MozCon have become friends I see throughout the year at other events.
But, wait!
I mentioned nothing about how to get the most out of the event itself.
Well, I have a different philosophy than most folks: Instead of writing copious notes and trying to capture every word from each speaker, I think of and jot down a theme for each talk while the speaker is still presenting. Along with that theme, I’ll include some notes that encapsulate the main nuggets of the talk and that will help me remember it later.
For example, Dr. Pete’s 2016 talk, You Can't Type a Concept: Why Keywords Still Matter, spurred me to redouble my focus (and my learning with regard to content and SEO) on search intent, on-page SEO, and knowing the audience’s needs as well as possible.
Then, once the show is over, I create a theme to encapsulate the entire event by asking myself three questions:
What did I learn that I can apply right away?
What can I create and share that’ll make me more valuable to teammates, clients or prospective clients?
How does this information make me better at [X]?
For the 2013 show, my answers were…
I don’t need to know everything about SEO to begin to take on SEO-related work, which I was initially reluctant to do.
Content that highlights my in-depth knowledge of the types of content that resonates with audiences I’d researched/was familiar with.
It makes me more aware of how how search, social, and content fit together.
After hearing Avinash’s quote, I had the theme in my head, for me and for the handful of brands I was consulting at the time: “You won’t win by running the competition’s race; make them chase you.”
MozCon 2013: Avinash Kaushik of Google
This meant I helped them think beyond content, social media, and SEO, and instead had them focus on creating the best content experience possible, which would help them more easily accomplish their goals.
I’ve repeated the process each year since, including in 2016, when I doubled-down on Featured Snippets after seeing Taking the Top Spot: How to Earn More Featured Snippets, by Rob Bucci.
You can do the same.
It all begins with attending the show and being willing to step outside your comfort zone.
What say you?
Are you MozCon bound?
Count me in!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2s3laQw
0 notes
mercedessharonwo1 · 7 years ago
Text
MozCon: Why You Should Attend & How to Get the Most Out of It
Posted by ronell-smith
MozCon 2013 (left to right): Greg Gifford, Nathan Bylof, Nathan Hammer, Susan Wenograd, and myself
I remember my first MozCon like it was yesterday.
It’s the place where I would hear the quote that would forever change the arc of my career.
“The world is freaking complicated, so let me start with everything I don’t know,” said Google’s Avinash Kaushik, during the Q&A, after speaking at MozCon 2013. “Nine hundred years from now, I will fix what’s broken today. …Get good at what you do.”
Though I didn’t know it at the the time, those were words I needed to hear, and that would lead me to make some career decisions I desperately needed to make. Decisions I never would have made if I hadn’t chosen to attend MozCon, the Super Bowl of marketing events (in my opinion).
Walking into the large (gigantic) room for the first time felt like being on the Space Mountain ride at Disneyland. I hurriedly raced to the front to find a seat so I could take in all of the action.
Once settled in, I sat back and enjoyed the music as lights danced along the walls.
Who wouldn’t want to be here? I thought.
Once the show started and Rand walked out, I was immediately sold: The decision to attend MozCon was the right one. By the end of the show, I would be saying it was one of the best career decisions I could have made.
But I almost missed it.
How and why MozCon?
I discovered MozCon like most of you: while reading the Moz blog, which I had been perusing since 2010, when I started building a website for an online, members-only newsletter.
One of my friends, an executive at a large company, had recently shared with me that online marketing was blistering hot.
“If you’re focusing your energy anywhere else, Ronell, you’re making a mistake,” he said. “We just hired a digital marketing manager, and we’re paying her more than $90,000.”
Those words served as an imprimatur for me to eagerly study and read SEO blogs and set up Twitter lists to follow prominent SEO authors.
Learning SEO was far less fun than applying it to the website I was in the process of helping to build.
In the years that followed, I continued reading the blog while making steps to meet members of the community, both locally and online.
One of the first people I met in the Moz SEO community was Greg Gifford, who agreed to meet me for lunch after I reached out to him via DM on Twitter.
He mentioned MozCon, which at the time wasn’t on my radar. (As a bonus, he said if I attended, he’d introduce me to Ruth Burr, who I’d been following on Twitter, and was a hyooge fan of.)
I started doing some investigating, wondering if it was an event I should invest in.
Also, during this same period, I was getting my content strategy sea legs and had reached out to Jon Colman, who was nice enough to mentor me. He also recommended that I attend MozCon, not the least because content strategy and UX superstar Karen McGrane was speaking.
I was officially sold.
That night, I put a plan into action:
Signed up for Moz Pro to get the MozCon discount
Bought a ticket to the show
Purchased airline and hotel tickets through Priceline
Then I used to following weeks to devise a plan to help me get everything I could out of the show.
The conference of all conferences
Honestly, I didn’t expect to be blow away by MozCon.
For seven of the 10 previous years, I edited a magazine that helped finance a trade show that hosted tens of thousands of people, from all over the world.
Nothing could top that, I thought. I was wrong.
The show, the lights, the people — and the single-track focus — blew me away. Right away.
I remember Richard Baxter was the first speaker up that first morning.
By the time he was done sharing strategies for effective outreach, I was thinking, “I’ve already recouped my expense. I don’t plan to ever miss this show again.”
And I haven’t.
So important did MozCon become to me after that first show, that I began to plan summer travel around it.
How could one event become that important?
Five key reasons:
Content
People & relationships
Personal & career development
I’ll explore each in detail since I think they each help make my point about the value of MozCon. (Also, if you haven’t read it already, check out Rand’s post, The Case For & Against Attending Marketing Conferences, which also touches on the value of these events.)
#1 - Content
You expect me to say the content you’ll be privy to at MozCon is the best you’ll hear anywhere.
Yeah, but…
The show hand-picks only the best speakers. But these same speakers present elsewhere, too, right?
What I mean by "content" is that the information you glean holistically from the show can help marketers from all areas of the business better do their work.
For example, when I came to my first MozCon, I had a handful of clients who’d reached out to me for PR, media relations, branding, and content work.
But I was starting to get calls and emails for this thing called “content marketing,” of which I was only vaguely familiar.
The information I learned from the speakers (and the informal conversations between speakers and after the show), made it possible for me to take on content marketing clients and, six months later, head content marketing for one of the most successful digital strategy agencies in Dallas/Fort Worth.
There really is something for everyone at MozCon.
#2 - People & relationships
Most of the folks I talk to on a daily, weekly, and monthly basis are folks I met at one of the last four MozCons.
For example, I met Susan E. Wenograd at MozCon 2013, where we shared a seat next to one another for the entire event. She’s been one of my closest friends ever since.
MozCon 2015: I'm chastising Damon Gochneaur for trying to sell me some links — I'm kidding, Google.
The folks seated beside you or roaming the halls during the event are some of the sharpest and most accomplished you’ll meet anywhere.
They are also some of the most helpful and genuine.
I felt this during my first event; I learned the truth of this sentiment in the weeks, months, and years that have followed.
Whether you’re as green as I was, or an advanced T-shaped marketer with a decade of experience behind you, the event will be fun, exciting, and full of new tips, tactics, and strategies you can immediately put to use.
#3 - Personal & career development
I know most people make decisions about attending events based on the cost and the known value — that is, based on previous similar events, how much they are likely to earn, either in a new job, new work, or additional responsibilities.
That’s the wrong way to look at MozCon, or any event.
Let’s keep it real for a moment: No matter who you are, where you work, what you do, or how much you enjoy your work, you’re are ALWAYS in the process of getting fired or (hopefully) changing jobs.
You should (must) be attending events to keep yourself relevant, visible, and on top of your game, whether that’s in paid media, content, social media, SEO, email marketing, etc.
That’s why the “Is it worth it?” argument is not beneficial at all.
I cannot tell you how many times, over the last four years, when I’ve been stuck on a content strategy, SEO or web design issue and been able to reach out to someone I would never have met were it not for MozCon.
For example, every time I share the benefits of Paid Social with a local business owner, I feel I should cut Kane Jamison (met at MozCon 2014) a check.
So, go to MozCon, not because you can see the tangible benefits (you cannot know those); go to MozCon because your career and your personal development will be nourished by it far beyond any financial reward.
Now you know how I feel and what I’ve gleaned from MozCon, you’re probably saying, “Yeah, but how can I be certain to get the most out of the event?”
I’m glad you asked.
How you can get the most out of MozCon
First, start following and interacting with Twitter and Facebook groups to find folks attending MozCon.
Dive in and ask questions, answer questions, or set up a get-together during the event.
Next, during the event, follow the #mozcon Twitter hashtag, making note of folks who are tweeting info from the event. Pay close attention to not simply the info, but also what they are gleaning and how they plan to use the event for their work.
If you find a few folks sharing info germane to your work or experiences, it wouldn’t hurt to retweet them and, maybe later during the show, send a group text asking to get together during the pub crawl or maybe join up for breakfast.
Then, once the show is over, continue to follow folks on social media, in addition to reading (and leaving comments on) their blogs, sending them “Great meeting you. Let’s stay in touch” emails, and looking for other opportunities to stay in their orbit, including meeting up at future events.
Many of the folks I initially met at MozCon have become friends I see throughout the year at other events.
But, wait!
I mentioned nothing about how to get the most out of the event itself.
Well, I have a different philosophy than most folks: Instead of writing copious notes and trying to capture every word from each speaker, I think of and jot down a theme for each talk while the speaker is still presenting. Along with that theme, I’ll include some notes that encapsulate the main nuggets of the talk and that will help me remember it later.
For example, Dr. Pete’s 2016 talk, You Can't Type a Concept: Why Keywords Still Matter, spurred me to redouble my focus (and my learning with regard to content and SEO) on search intent, on-page SEO, and knowing the audience’s needs as well as possible.
Then, once the show is over, I create a theme to encapsulate the entire event by asking myself three questions:
What did I learn that I can apply right away?
What can I create and share that’ll make me more valuable to teammates, clients or prospective clients?
How does this information make me better at [X]?
For the 2013 show, my answers were…
I don’t need to know everything about SEO to begin to take on SEO-related work, which I was initially reluctant to do.
Content that highlights my in-depth knowledge of the types of content that resonates with audiences I’d researched/was familiar with.
It makes me more aware of how how search, social, and content fit together.
After hearing Avinash’s quote, I had the theme in my head, for me and for the handful of brands I was consulting at the time: “You won’t win by running the competition’s race; make them chase you.”
MozCon 2013: Avinash Kaushik of Google
This meant I helped them think beyond content, social media, and SEO, and instead had them focus on creating the best content experience possible, which would help them more easily accomplish their goals.
I’ve repeated the process each year since, including in 2016, when I doubled-down on Featured Snippets after seeing Taking the Top Spot: How to Earn More Featured Snippets, by Rob Bucci.
You can do the same.
It all begins with attending the show and being willing to step outside your comfort zone.
What say you?
Are you MozCon bound?
Count me in!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2s3laQw
0 notes
swunlimitednj · 7 years ago
Text
MozCon: Why You Should Attend & How to Get the Most Out of It
Posted by ronell-smith
MozCon 2013 (left to right): Greg Gifford, Nathan Bylof, Nathan Hammer, Susan Wenograd, and myself
I remember my first MozCon like it was yesterday.
It’s the place where I would hear the quote that would forever change the arc of my career.
“The world is freaking complicated, so let me start with everything I don’t know,” said Google’s Avinash Kaushik, during the Q&A, after speaking at MozCon 2013. “Nine hundred years from now, I will fix what’s broken today. …Get good at what you do.”
Though I didn’t know it at the the time, those were words I needed to hear, and that would lead me to make some career decisions I desperately needed to make. Decisions I never would have made if I hadn’t chosen to attend MozCon, the Super Bowl of marketing events (in my opinion).
Walking into the large (gigantic) room for the first time felt like being on the Space Mountain ride at Disneyland. I hurriedly raced to the front to find a seat so I could take in all of the action.
Once settled in, I sat back and enjoyed the music as lights danced along the walls.
Who wouldn’t want to be here? I thought.
Once the show started and Rand walked out, I was immediately sold: The decision to attend MozCon was the right one. By the end of the show, I would be saying it was one of the best career decisions I could have made.
But I almost missed it.
How and why MozCon?
I discovered MozCon like most of you: while reading the Moz blog, which I had been perusing since 2010, when I started building a website for an online, members-only newsletter.
One of my friends, an executive at a large company, had recently shared with me that online marketing was blistering hot.
“If you’re focusing your energy anywhere else, Ronell, you’re making a mistake,” he said. “We just hired a digital marketing manager, and we’re paying her more than $90,000.”
Those words served as an imprimatur for me to eagerly study and read SEO blogs and set up Twitter lists to follow prominent SEO authors.
Learning SEO was far less fun than applying it to the website I was in the process of helping to build.
In the years that followed, I continued reading the blog while making steps to meet members of the community, both locally and online.
One of the first people I met in the Moz SEO community was Greg Gifford, who agreed to meet me for lunch after I reached out to him via DM on Twitter.
He mentioned MozCon, which at the time wasn’t on my radar. (As a bonus, he said if I attended, he’d introduce me to Ruth Burr, who I’d been following on Twitter, and was a hyooge fan of.)
I started doing some investigating, wondering if it was an event I should invest in.
Also, during this same period, I was getting my content strategy sea legs and had reached out to Jon Colman, who was nice enough to mentor me. He also recommended that I attend MozCon, not the least because content strategy and UX superstar Karen McGrane was speaking.
I was officially sold.
That night, I put a plan into action:
Signed up for Moz Pro to get the MozCon discount
Bought a ticket to the show
Purchased airline and hotel tickets through Priceline
Then I used to following weeks to devise a plan to help me get everything I could out of the show.
The conference of all conferences
Honestly, I didn’t expect to be blow away by MozCon.
For seven of the 10 previous years, I edited a magazine that helped finance a trade show that hosted tens of thousands of people, from all over the world.
Nothing could top that, I thought. I was wrong.
The show, the lights, the people — and the single-track focus — blew me away. Right away.
I remember Richard Baxter was the first speaker up that first morning.
By the time he was done sharing strategies for effective outreach, I was thinking, “I’ve already recouped my expense. I don’t plan to ever miss this show again.”
And I haven’t.
So important did MozCon become to me after that first show, that I began to plan summer travel around it.
How could one event become that important?
Five key reasons:
Content
People & relationships
Personal & career development
I’ll explore each in detail since I think they each help make my point about the value of MozCon. (Also, if you haven’t read it already, check out Rand’s post, The Case For & Against Attending Marketing Conferences, which also touches on the value of these events.)
#1 - Content
You expect me to say the content you’ll be privy to at MozCon is the best you’ll hear anywhere.
Yeah, but…
The show hand-picks only the best speakers. But these same speakers present elsewhere, too, right?
What I mean by "content" is that the information you glean holistically from the show can help marketers from all areas of the business better do their work.
For example, when I came to my first MozCon, I had a handful of clients who’d reached out to me for PR, media relations, branding, and content work.
But I was starting to get calls and emails for this thing called “content marketing,” of which I was only vaguely familiar.
The information I learned from the speakers (and the informal conversations between speakers and after the show), made it possible for me to take on content marketing clients and, six months later, head content marketing for one of the most successful digital strategy agencies in Dallas/Fort Worth.
There really is something for everyone at MozCon.
#2 - People & relationships
Most of the folks I talk to on a daily, weekly, and monthly basis are folks I met at one of the last four MozCons.
For example, I met Susan E. Wenograd at MozCon 2013, where we shared a seat next to one another for the entire event. She’s been one of my closest friends ever since.
MozCon 2015: I'm chastising Damon Gochneaur for trying to sell me some links — I'm kidding, Google.
The folks seated beside you or roaming the halls during the event are some of the sharpest and most accomplished you’ll meet anywhere.
They are also some of the most helpful and genuine.
I felt this during my first event; I learned the truth of this sentiment in the weeks, months, and years that have followed.
Whether you’re as green as I was, or an advanced T-shaped marketer with a decade of experience behind you, the event will be fun, exciting, and full of new tips, tactics, and strategies you can immediately put to use.
#3 - Personal & career development
I know most people make decisions about attending events based on the cost and the known value — that is, based on previous similar events, how much they are likely to earn, either in a new job, new work, or additional responsibilities.
That’s the wrong way to look at MozCon, or any event.
Let’s keep it real for a moment: No matter who you are, where you work, what you do, or how much you enjoy your work, you’re are ALWAYS in the process of getting fired or (hopefully) changing jobs.
You should (must) be attending events to keep yourself relevant, visible, and on top of your game, whether that’s in paid media, content, social media, SEO, email marketing, etc.
That’s why the “Is it worth it?” argument is not beneficial at all.
I cannot tell you how many times, over the last four years, when I’ve been stuck on a content strategy, SEO or web design issue and been able to reach out to someone I would never have met were it not for MozCon.
For example, every time I share the benefits of Paid Social with a local business owner, I feel I should cut Kane Jamison (met at MozCon 2014) a check.
So, go to MozCon, not because you can see the tangible benefits (you cannot know those); go to MozCon because your career and your personal development will be nourished by it far beyond any financial reward.
Now you know how I feel and what I’ve gleaned from MozCon, you’re probably saying, “Yeah, but how can I be certain to get the most out of the event?”
I’m glad you asked.
How you can get the most out of MozCon
First, start following and interacting with Twitter and Facebook groups to find folks attending MozCon.
Dive in and ask questions, answer questions, or set up a get-together during the event.
Next, during the event, follow the #mozcon Twitter hashtag, making note of folks who are tweeting info from the event. Pay close attention to not simply the info, but also what they are gleaning and how they plan to use the event for their work.
If you find a few folks sharing info germane to your work or experiences, it wouldn’t hurt to retweet them and, maybe later during the show, send a group text asking to get together during the pub crawl or maybe join up for breakfast.
Then, once the show is over, continue to follow folks on social media, in addition to reading (and leaving comments on) their blogs, sending them “Great meeting you. Let’s stay in touch” emails, and looking for other opportunities to stay in their orbit, including meeting up at future events.
Many of the folks I initially met at MozCon have become friends I see throughout the year at other events.
But, wait!
I mentioned nothing about how to get the most out of the event itself.
Well, I have a different philosophy than most folks: Instead of writing copious notes and trying to capture every word from each speaker, I think of and jot down a theme for each talk while the speaker is still presenting. Along with that theme, I’ll include some notes that encapsulate the main nuggets of the talk and that will help me remember it later.
For example, Dr. Pete’s 2016 talk, You Can't Type a Concept: Why Keywords Still Matter, spurred me to redouble my focus (and my learning with regard to content and SEO) on search intent, on-page SEO, and knowing the audience’s needs as well as possible.
Then, once the show is over, I create a theme to encapsulate the entire event by asking myself three questions:
What did I learn that I can apply right away?
What can I create and share that’ll make me more valuable to teammates, clients or prospective clients?
How does this information make me better at [X]?
For the 2013 show, my answers were…
I don’t need to know everything about SEO to begin to take on SEO-related work, which I was initially reluctant to do.
Content that highlights my in-depth knowledge of the types of content that resonates with audiences I’d researched/was familiar with.
It makes me more aware of how how search, social, and content fit together.
After hearing Avinash’s quote, I had the theme in my head, for me and for the handful of brands I was consulting at the time: “You won’t win by running the competition’s race; make them chase you.”
MozCon 2013: Avinash Kaushik of Google
This meant I helped them think beyond content, social media, and SEO, and instead had them focus on creating the best content experience possible, which would help them more easily accomplish their goals.
I’ve repeated the process each year since, including in 2016, when I doubled-down on Featured Snippets after seeing Taking the Top Spot: How to Earn More Featured Snippets, by Rob Bucci.
You can do the same.
It all begins with attending the show and being willing to step outside your comfort zone.
What say you?
Are you MozCon bound?
Count me in!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
from Blogger http://ift.tt/2sT6iXR via SW Unlimited
0 notes
fairchildlingpo1 · 7 years ago
Text
MozCon: Why You Should Attend & How to Get the Most Out of It
Posted by ronell-smith
MozCon 2013 (left to right): Greg Gifford, Nathan Bylof, Nathan Hammer, Susan Wenograd, and myself
I remember my first MozCon like it was yesterday.
It’s the place where I would hear the quote that would forever change the arc of my career.
“The world is freaking complicated, so let me start with everything I don’t know,” said Google’s Avinash Kaushik, during the Q&A, after speaking at MozCon 2013. “Nine hundred years from now, I will fix what’s broken today. …Get good at what you do.”
Though I didn’t know it at the the time, those were words I needed to hear, and that would lead me to make some career decisions I desperately needed to make. Decisions I never would have made if I hadn’t chosen to attend MozCon, the Super Bowl of marketing events (in my opinion).
Walking into the large (gigantic) room for the first time felt like being on the Space Mountain ride at Disneyland. I hurriedly raced to the front to find a seat so I could take in all of the action.
Once settled in, I sat back and enjoyed the music as lights danced along the walls.
Who wouldn’t want to be here? I thought.
Once the show started and Rand walked out, I was immediately sold: The decision to attend MozCon was the right one. By the end of the show, I would be saying it was one of the best career decisions I could have made.
But I almost missed it.
How and why MozCon?
I discovered MozCon like most of you: while reading the Moz blog, which I had been perusing since 2010, when I started building a website for an online, members-only newsletter.
One of my friends, an executive at a large company, had recently shared with me that online marketing was blistering hot.
“If you’re focusing your energy anywhere else, Ronell, you’re making a mistake,” he said. “We just hired a digital marketing manager, and we’re paying her more than $90,000.”
Those words served as an imprimatur for me to eagerly study and read SEO blogs and set up Twitter lists to follow prominent SEO authors.
Learning SEO was far less fun than applying it to the website I was in the process of helping to build.
In the years that followed, I continued reading the blog while making steps to meet members of the community, both locally and online.
One of the first people I met in the Moz SEO community was Greg Gifford, who agreed to meet me for lunch after I reached out to him via DM on Twitter.
He mentioned MozCon, which at the time wasn’t on my radar. (As a bonus, he said if I attended, he’d introduce me to Ruth Burr, who I’d been following on Twitter, and was a hyooge fan of.)
I started doing some investigating, wondering if it was an event I should invest in.
Also, during this same period, I was getting my content strategy sea legs and had reached out to Jon Colman, who was nice enough to mentor me. He also recommended that I attend MozCon, not the least because content strategy and UX superstar Karen McGrane was speaking.
I was officially sold.
That night, I put a plan into action:
Signed up for Moz Pro to get the MozCon discount
Bought a ticket to the show
Purchased airline and hotel tickets through Priceline
Then I used to following weeks to devise a plan to help me get everything I could out of the show.
The conference of all conferences
Honestly, I didn’t expect to be blow away by MozCon.
For seven of the 10 previous years, I edited a magazine that helped finance a trade show that hosted tens of thousands of people, from all over the world.
Nothing could top that, I thought. I was wrong.
The show, the lights, the people — and the single-track focus — blew me away. Right away.
I remember Richard Baxter was the first speaker up that first morning.
By the time he was done sharing strategies for effective outreach, I was thinking, “I’ve already recouped my expense. I don’t plan to ever miss this show again.”
And I haven’t.
So important did MozCon become to me after that first show, that I began to plan summer travel around it.
How could one event become that important?
Five key reasons:
Content
People & relationships
Personal & career development
I’ll explore each in detail since I think they each help make my point about the value of MozCon. (Also, if you haven’t read it already, check out Rand’s post, The Case For & Against Attending Marketing Conferences, which also touches on the value of these events.)
#1 - Content
You expect me to say the content you’ll be privy to at MozCon is the best you’ll hear anywhere.
Yeah, but…
The show hand-picks only the best speakers. But these same speakers present elsewhere, too, right?
What I mean by "content" is that the information you glean holistically from the show can help marketers from all areas of the business better do their work.
For example, when I came to my first MozCon, I had a handful of clients who’d reached out to me for PR, media relations, branding, and content work.
But I was starting to get calls and emails for this thing called “content marketing,” of which I was only vaguely familiar.
The information I learned from the speakers (and the informal conversations between speakers and after the show), made it possible for me to take on content marketing clients and, six months later, head content marketing for one of the most successful digital strategy agencies in Dallas/Fort Worth.
There really is something for everyone at MozCon.
#2 - People & relationships
Most of the folks I talk to on a daily, weekly, and monthly basis are folks I met at one of the last four MozCons.
For example, I met Susan E. Wenograd at MozCon 2013, where we shared a seat next to one another for the entire event. She’s been one of my closest friends ever since.
MozCon 2015: I'm chastising Damon Gochneaur for trying to sell me some links — I'm kidding, Google.
The folks seated beside you or roaming the halls during the event are some of the sharpest and most accomplished you’ll meet anywhere.
They are also some of the most helpful and genuine.
I felt this during my first event; I learned the truth of this sentiment in the weeks, months, and years that have followed.
Whether you’re as green as I was, or an advanced T-shaped marketer with a decade of experience behind you, the event will be fun, exciting, and full of new tips, tactics, and strategies you can immediately put to use.
#3 - Personal & career development
I know most people make decisions about attending events based on the cost and the known value — that is, based on previous similar events, how much they are likely to earn, either in a new job, new work, or additional responsibilities.
That’s the wrong way to look at MozCon, or any event.
Let’s keep it real for a moment: No matter who you are, where you work, what you do, or how much you enjoy your work, you’re are ALWAYS in the process of getting fired or (hopefully) changing jobs.
You should (must) be attending events to keep yourself relevant, visible, and on top of your game, whether that’s in paid media, content, social media, SEO, email marketing, etc.
That’s why the “Is it worth it?” argument is not beneficial at all.
I cannot tell you how many times, over the last four years, when I’ve been stuck on a content strategy, SEO or web design issue and been able to reach out to someone I would never have met were it not for MozCon.
For example, every time I share the benefits of Paid Social with a local business owner, I feel I should cut Kane Jamison (met at MozCon 2014) a check.
So, go to MozCon, not because you can see the tangible benefits (you cannot know those); go to MozCon because your career and your personal development will be nourished by it far beyond any financial reward.
Now you know how I feel and what I’ve gleaned from MozCon, you’re probably saying, “Yeah, but how can I be certain to get the most out of the event?”
I’m glad you asked.
How you can get the most out of MozCon
First, start following and interacting with Twitter and Facebook groups to find folks attending MozCon.
Dive in and ask questions, answer questions, or set up a get-together during the event.
Next, during the event, follow the #mozcon Twitter hashtag, making note of folks who are tweeting info from the event. Pay close attention to not simply the info, but also what they are gleaning and how they plan to use the event for their work.
If you find a few folks sharing info germane to your work or experiences, it wouldn’t hurt to retweet them and, maybe later during the show, send a group text asking to get together during the pub crawl or maybe join up for breakfast.
Then, once the show is over, continue to follow folks on social media, in addition to reading (and leaving comments on) their blogs, sending them “Great meeting you. Let’s stay in touch” emails, and looking for other opportunities to stay in their orbit, including meeting up at future events.
Many of the folks I initially met at MozCon have become friends I see throughout the year at other events.
But, wait!
I mentioned nothing about how to get the most out of the event itself.
Well, I have a different philosophy than most folks: Instead of writing copious notes and trying to capture every word from each speaker, I think of and jot down a theme for each talk while the speaker is still presenting. Along with that theme, I’ll include some notes that encapsulate the main nuggets of the talk and that will help me remember it later.
For example, Dr. Pete’s 2016 talk, You Can't Type a Concept: Why Keywords Still Matter, spurred me to redouble my focus (and my learning with regard to content and SEO) on search intent, on-page SEO, and knowing the audience’s needs as well as possible.
Then, once the show is over, I create a theme to encapsulate the entire event by asking myself three questions:
What did I learn that I can apply right away?
What can I create and share that’ll make me more valuable to teammates, clients or prospective clients?
How does this information make me better at [X]?
For the 2013 show, my answers were…
I don’t need to know everything about SEO to begin to take on SEO-related work, which I was initially reluctant to do.
Content that highlights my in-depth knowledge of the types of content that resonates with audiences I’d researched/was familiar with.
It makes me more aware of how how search, social, and content fit together.
After hearing Avinash’s quote, I had the theme in my head, for me and for the handful of brands I was consulting at the time: “You won’t win by running the competition’s race; make them chase you.”
MozCon 2013: Avinash Kaushik of Google
This meant I helped them think beyond content, social media, and SEO, and instead had them focus on creating the best content experience possible, which would help them more easily accomplish their goals.
I’ve repeated the process each year since, including in 2016, when I doubled-down on Featured Snippets after seeing Taking the Top Spot: How to Earn More Featured Snippets, by Rob Bucci.
You can do the same.
It all begins with attending the show and being willing to step outside your comfort zone.
What say you?
Are you MozCon bound?
Count me in!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2s3laQw
0 notes
kraussoutene · 7 years ago
Text
MozCon: Why You Should Attend & How to Get the Most Out of It
Posted by ronell-smith
MozCon 2013 (left to right): Greg Gifford, Nathan Bylof, Nathan Hammer, Susan Wenograd, and myself
I remember my first MozCon like it was yesterday.
It’s the place where I would hear the quote that would forever change the arc of my career.
“The world is freaking complicated, so let me start with everything I don’t know,” said Google’s Avinash Kaushik, during the Q&A, after speaking at MozCon 2013. “Nine hundred years from now, I will fix what’s broken today. …Get good at what you do.”
Though I didn’t know it at the the time, those were words I needed to hear, and that would lead me to make some career decisions I desperately needed to make. Decisions I never would have made if I hadn’t chosen to attend MozCon, the Super Bowl of marketing events (in my opinion).
Walking into the large (gigantic) room for the first time felt like being on the Space Mountain ride at Disneyland. I hurriedly raced to the front to find a seat so I could take in all of the action.
Once settled in, I sat back and enjoyed the music as lights danced along the walls.
Who wouldn’t want to be here? I thought.
Once the show started and Rand walked out, I was immediately sold: The decision to attend MozCon was the right one. By the end of the show, I would be saying it was one of the best career decisions I could have made.
But I almost missed it.
How and why MozCon?
I discovered MozCon like most of you: while reading the Moz blog, which I had been perusing since 2010, when I started building a website for an online, members-only newsletter.
One of my friends, an executive at a large company, had recently shared with me that online marketing was blistering hot.
“If you’re focusing your energy anywhere else, Ronell, you’re making a mistake,” he said. “We just hired a digital marketing manager, and we’re paying her more than $90,000.”
Those words served as an imprimatur for me to eagerly study and read SEO blogs and set up Twitter lists to follow prominent SEO authors.
Learning SEO was far less fun than applying it to the website I was in the process of helping to build.
In the years that followed, I continued reading the blog while making steps to meet members of the community, both locally and online.
One of the first people I met in the Moz SEO community was Greg Gifford, who agreed to meet me for lunch after I reached out to him via DM on Twitter.
He mentioned MozCon, which at the time wasn’t on my radar. (As a bonus, he said if I attended, he’d introduce me to Ruth Burr, who I’d been following on Twitter, and was a hyooge fan of.)
I started doing some investigating, wondering if it was an event I should invest in.
Also, during this same period, I was getting my content strategy sea legs and had reached out to Jon Colman, who was nice enough to mentor me. He also recommended that I attend MozCon, not the least because content strategy and UX superstar Karen McGrane was speaking.
I was officially sold.
That night, I put a plan into action:
Signed up for Moz Pro to get the MozCon discount
Bought a ticket to the show
Purchased airline and hotel tickets through Priceline
Then I used to following weeks to devise a plan to help me get everything I could out of the show.
The conference of all conferences
Honestly, I didn’t expect to be blow away by MozCon.
For seven of the 10 previous years, I edited a magazine that helped finance a trade show that hosted tens of thousands of people, from all over the world.
Nothing could top that, I thought. I was wrong.
The show, the lights, the people — and the single-track focus — blew me away. Right away.
I remember Richard Baxter was the first speaker up that first morning.
By the time he was done sharing strategies for effective outreach, I was thinking, “I’ve already recouped my expense. I don’t plan to ever miss this show again.”
And I haven’t.
So important did MozCon become to me after that first show, that I began to plan summer travel around it.
How could one event become that important?
Five key reasons:
Content
People & relationships
Personal & career development
I’ll explore each in detail since I think they each help make my point about the value of MozCon. (Also, if you haven’t read it already, check out Rand’s post, The Case For & Against Attending Marketing Conferences, which also touches on the value of these events.)
#1 - Content
You expect me to say the content you’ll be privy to at MozCon is the best you’ll hear anywhere.
Yeah, but…
The show hand-picks only the best speakers. But these same speakers present elsewhere, too, right?
What I mean by "content" is that the information you glean holistically from the show can help marketers from all areas of the business better do their work.
For example, when I came to my first MozCon, I had a handful of clients who’d reached out to me for PR, media relations, branding, and content work.
But I was starting to get calls and emails for this thing called “content marketing,” of which I was only vaguely familiar.
The information I learned from the speakers (and the informal conversations between speakers and after the show), made it possible for me to take on content marketing clients and, six months later, head content marketing for one of the most successful digital strategy agencies in Dallas/Fort Worth.
There really is something for everyone at MozCon.
#2 - People & relationships
Most of the folks I talk to on a daily, weekly, and monthly basis are folks I met at one of the last four MozCons.
For example, I met Susan E. Wenograd at MozCon 2013, where we shared a seat next to one another for the entire event. She’s been one of my closest friends ever since.
MozCon 2015: I'm chastising Damon Gochneaur for trying to sell me some links — I'm kidding, Google.
The folks seated beside you or roaming the halls during the event are some of the sharpest and most accomplished you’ll meet anywhere.
They are also some of the most helpful and genuine.
I felt this during my first event; I learned the truth of this sentiment in the weeks, months, and years that have followed.
Whether you’re as green as I was, or an advanced T-shaped marketer with a decade of experience behind you, the event will be fun, exciting, and full of new tips, tactics, and strategies you can immediately put to use.
#3 - Personal & career development
I know most people make decisions about attending events based on the cost and the known value — that is, based on previous similar events, how much they are likely to earn, either in a new job, new work, or additional responsibilities.
That’s the wrong way to look at MozCon, or any event.
Let’s keep it real for a moment: No matter who you are, where you work, what you do, or how much you enjoy your work, you’re are ALWAYS in the process of getting fired or (hopefully) changing jobs.
You should (must) be attending events to keep yourself relevant, visible, and on top of your game, whether that’s in paid media, content, social media, SEO, email marketing, etc.
That’s why the “Is it worth it?” argument is not beneficial at all.
I cannot tell you how many times, over the last four years, when I’ve been stuck on a content strategy, SEO or web design issue and been able to reach out to someone I would never have met were it not for MozCon.
For example, every time I share the benefits of Paid Social with a local business owner, I feel I should cut Kane Jamison (met at MozCon 2014) a check.
So, go to MozCon, not because you can see the tangible benefits (you cannot know those); go to MozCon because your career and your personal development will be nourished by it far beyond any financial reward.
Now you know how I feel and what I’ve gleaned from MozCon, you’re probably saying, “Yeah, but how can I be certain to get the most out of the event?”
I’m glad you asked.
How you can get the most out of MozCon
First, start following and interacting with Twitter and Facebook groups to find folks attending MozCon.
Dive in and ask questions, answer questions, or set up a get-together during the event.
Next, during the event, follow the #mozcon Twitter hashtag, making note of folks who are tweeting info from the event. Pay close attention to not simply the info, but also what they are gleaning and how they plan to use the event for their work.
If you find a few folks sharing info germane to your work or experiences, it wouldn’t hurt to retweet them and, maybe later during the show, send a group text asking to get together during the pub crawl or maybe join up for breakfast.
Then, once the show is over, continue to follow folks on social media, in addition to reading (and leaving comments on) their blogs, sending them “Great meeting you. Let’s stay in touch” emails, and looking for other opportunities to stay in their orbit, including meeting up at future events.
Many of the folks I initially met at MozCon have become friends I see throughout the year at other events.
But, wait!
I mentioned nothing about how to get the most out of the event itself.
Well, I have a different philosophy than most folks: Instead of writing copious notes and trying to capture every word from each speaker, I think of and jot down a theme for each talk while the speaker is still presenting. Along with that theme, I’ll include some notes that encapsulate the main nuggets of the talk and that will help me remember it later.
For example, Dr. Pete’s 2016 talk, You Can't Type a Concept: Why Keywords Still Matter, spurred me to redouble my focus (and my learning with regard to content and SEO) on search intent, on-page SEO, and knowing the audience’s needs as well as possible.
Then, once the show is over, I create a theme to encapsulate the entire event by asking myself three questions:
What did I learn that I can apply right away?
What can I create and share that’ll make me more valuable to teammates, clients or prospective clients?
How does this information make me better at [X]?
For the 2013 show, my answers were…
I don’t need to know everything about SEO to begin to take on SEO-related work, which I was initially reluctant to do.
Content that highlights my in-depth knowledge of the types of content that resonates with audiences I’d researched/was familiar with.
It makes me more aware of how how search, social, and content fit together.
After hearing Avinash’s quote, I had the theme in my head, for me and for the handful of brands I was consulting at the time: “You won’t win by running the competition’s race; make them chase you.”
MozCon 2013: Avinash Kaushik of Google
This meant I helped them think beyond content, social media, and SEO, and instead had them focus on creating the best content experience possible, which would help them more easily accomplish their goals.
I’ve repeated the process each year since, including in 2016, when I doubled-down on Featured Snippets after seeing Taking the Top Spot: How to Earn More Featured Snippets, by Rob Bucci.
You can do the same.
It all begins with attending the show and being willing to step outside your comfort zone.
What say you?
Are you MozCon bound?
Count me in!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2s3laQw
0 notes
christinesumpmg1 · 7 years ago
Text
MozCon: Why You Should Attend & How to Get the Most Out of It
Posted by ronell-smith
MozCon 2013 (left to right): Greg Gifford, Nathan Bylof, Nathan Hammer, Susan Wenograd, and myself
I remember my first MozCon like it was yesterday.
It’s the place where I would hear the quote that would forever change the arc of my career.
“The world is freaking complicated, so let me start with everything I don’t know,” said Google’s Avinash Kaushik, during the Q&A, after speaking at MozCon 2013. “Nine hundred years from now, I will fix what’s broken today. …Get good at what you do.”
Though I didn’t know it at the the time, those were words I needed to hear, and that would lead me to make some career decisions I desperately needed to make. Decisions I never would have made if I hadn’t chosen to attend MozCon, the Super Bowl of marketing events (in my opinion).
Walking into the large (gigantic) room for the first time felt like being on the Space Mountain ride at Disneyland. I hurriedly raced to the front to find a seat so I could take in all of the action.
Once settled in, I sat back and enjoyed the music as lights danced along the walls.
Who wouldn’t want to be here? I thought.
Once the show started and Rand walked out, I was immediately sold: The decision to attend MozCon was the right one. By the end of the show, I would be saying it was one of the best career decisions I could have made.
But I almost missed it.
How and why MozCon?
I discovered MozCon like most of you: while reading the Moz blog, which I had been perusing since 2010, when I started building a website for an online, members-only newsletter.
One of my friends, an executive at a large company, had recently shared with me that online marketing was blistering hot.
“If you’re focusing your energy anywhere else, Ronell, you’re making a mistake,” he said. “We just hired a digital marketing manager, and we’re paying her more than $90,000.”
Those words served as an imprimatur for me to eagerly study and read SEO blogs and set up Twitter lists to follow prominent SEO authors.
Learning SEO was far less fun than applying it to the website I was in the process of helping to build.
In the years that followed, I continued reading the blog while making steps to meet members of the community, both locally and online.
One of the first people I met in the Moz SEO community was Greg Gifford, who agreed to meet me for lunch after I reached out to him via DM on Twitter.
He mentioned MozCon, which at the time wasn’t on my radar. (As a bonus, he said if I attended, he’d introduce me to Ruth Burr, who I’d been following on Twitter, and was a hyooge fan of.)
I started doing some investigating, wondering if it was an event I should invest in.
Also, during this same period, I was getting my content strategy sea legs and had reached out to Jon Colman, who was nice enough to mentor me. He also recommended that I attend MozCon, not the least because content strategy and UX superstar Karen McGrane was speaking.
I was officially sold.
That night, I put a plan into action:
Signed up for Moz Pro to get the MozCon discount
Bought a ticket to the show
Purchased airline and hotel tickets through Priceline
Then I used to following weeks to devise a plan to help me get everything I could out of the show.
The conference of all conferences
Honestly, I didn’t expect to be blow away by MozCon.
For seven of the 10 previous years, I edited a magazine that helped finance a trade show that hosted tens of thousands of people, from all over the world.
Nothing could top that, I thought. I was wrong.
The show, the lights, the people — and the single-track focus — blew me away. Right away.
I remember Richard Baxter was the first speaker up that first morning.
By the time he was done sharing strategies for effective outreach, I was thinking, “I’ve already recouped my expense. I don’t plan to ever miss this show again.”
And I haven’t.
So important did MozCon become to me after that first show, that I began to plan summer travel around it.
How could one event become that important?
Five key reasons:
Content
People & relationships
Personal & career development
I’ll explore each in detail since I think they each help make my point about the value of MozCon. (Also, if you haven’t read it already, check out Rand’s post, The Case For & Against Attending Marketing Conferences, which also touches on the value of these events.)
#1 - Content
You expect me to say the content you’ll be privy to at MozCon is the best you’ll hear anywhere.
Yeah, but…
The show hand-picks only the best speakers. But these same speakers present elsewhere, too, right?
What I mean by "content" is that the information you glean holistically from the show can help marketers from all areas of the business better do their work.
For example, when I came to my first MozCon, I had a handful of clients who’d reached out to me for PR, media relations, branding, and content work.
But I was starting to get calls and emails for this thing called “content marketing,” of which I was only vaguely familiar.
The information I learned from the speakers (and the informal conversations between speakers and after the show), made it possible for me to take on content marketing clients and, six months later, head content marketing for one of the most successful digital strategy agencies in Dallas/Fort Worth.
There really is something for everyone at MozCon.
#2 - People & relationships
Most of the folks I talk to on a daily, weekly, and monthly basis are folks I met at one of the last four MozCons.
For example, I met Susan E. Wenograd at MozCon 2013, where we shared a seat next to one another for the entire event. She’s been one of my closest friends ever since.
MozCon 2015: I'm chastising Damon Gochneaur for trying to sell me some links — I'm kidding, Google.
The folks seated beside you or roaming the halls during the event are some of the sharpest and most accomplished you’ll meet anywhere.
They are also some of the most helpful and genuine.
I felt this during my first event; I learned the truth of this sentiment in the weeks, months, and years that have followed.
Whether you’re as green as I was, or an advanced T-shaped marketer with a decade of experience behind you, the event will be fun, exciting, and full of new tips, tactics, and strategies you can immediately put to use.
#3 - Personal & career development
I know most people make decisions about attending events based on the cost and the known value — that is, based on previous similar events, how much they are likely to earn, either in a new job, new work, or additional responsibilities.
That’s the wrong way to look at MozCon, or any event.
Let’s keep it real for a moment: No matter who you are, where you work, what you do, or how much you enjoy your work, you’re are ALWAYS in the process of getting fired or (hopefully) changing jobs.
You should (must) be attending events to keep yourself relevant, visible, and on top of your game, whether that’s in paid media, content, social media, SEO, email marketing, etc.
That’s why the “Is it worth it?” argument is not beneficial at all.
I cannot tell you how many times, over the last four years, when I’ve been stuck on a content strategy, SEO or web design issue and been able to reach out to someone I would never have met were it not for MozCon.
For example, every time I share the benefits of Paid Social with a local business owner, I feel I should cut Kane Jamison (met at MozCon 2014) a check.
So, go to MozCon, not because you can see the tangible benefits (you cannot know those); go to MozCon because your career and your personal development will be nourished by it far beyond any financial reward.
Now you know how I feel and what I’ve gleaned from MozCon, you’re probably saying, “Yeah, but how can I be certain to get the most out of the event?”
I’m glad you asked.
How you can get the most out of MozCon
First, start following and interacting with Twitter and Facebook groups to find folks attending MozCon.
Dive in and ask questions, answer questions, or set up a get-together during the event.
Next, during the event, follow the #mozcon Twitter hashtag, making note of folks who are tweeting info from the event. Pay close attention to not simply the info, but also what they are gleaning and how they plan to use the event for their work.
If you find a few folks sharing info germane to your work or experiences, it wouldn’t hurt to retweet them and, maybe later during the show, send a group text asking to get together during the pub crawl or maybe join up for breakfast.
Then, once the show is over, continue to follow folks on social media, in addition to reading (and leaving comments on) their blogs, sending them “Great meeting you. Let’s stay in touch” emails, and looking for other opportunities to stay in their orbit, including meeting up at future events.
Many of the folks I initially met at MozCon have become friends I see throughout the year at other events.
But, wait!
I mentioned nothing about how to get the most out of the event itself.
Well, I have a different philosophy than most folks: Instead of writing copious notes and trying to capture every word from each speaker, I think of and jot down a theme for each talk while the speaker is still presenting. Along with that theme, I’ll include some notes that encapsulate the main nuggets of the talk and that will help me remember it later.
For example, Dr. Pete’s 2016 talk, You Can't Type a Concept: Why Keywords Still Matter, spurred me to redouble my focus (and my learning with regard to content and SEO) on search intent, on-page SEO, and knowing the audience’s needs as well as possible.
Then, once the show is over, I create a theme to encapsulate the entire event by asking myself three questions:
What did I learn that I can apply right away?
What can I create and share that’ll make me more valuable to teammates, clients or prospective clients?
How does this information make me better at [X]?
For the 2013 show, my answers were…
I don’t need to know everything about SEO to begin to take on SEO-related work, which I was initially reluctant to do.
Content that highlights my in-depth knowledge of the types of content that resonates with audiences I’d researched/was familiar with.
It makes me more aware of how how search, social, and content fit together.
After hearing Avinash’s quote, I had the theme in my head, for me and for the handful of brands I was consulting at the time: “You won’t win by running the competition’s race; make them chase you.”
MozCon 2013: Avinash Kaushik of Google
This meant I helped them think beyond content, social media, and SEO, and instead had them focus on creating the best content experience possible, which would help them more easily accomplish their goals.
I’ve repeated the process each year since, including in 2016, when I doubled-down on Featured Snippets after seeing Taking the Top Spot: How to Earn More Featured Snippets, by Rob Bucci.
You can do the same.
It all begins with attending the show and being willing to step outside your comfort zone.
What say you?
Are you MozCon bound?
Count me in!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2s3laQw
0 notes
byronheeutgm · 7 years ago
Text
MozCon: Why You Should Attend & How to Get the Most Out of It
Posted by ronell-smith
MozCon 2013 (left to right): Greg Gifford, Nathan Bylof, Nathan Hammer, Susan Wenograd, and myself
I remember my first MozCon like it was yesterday.
It’s the place where I would hear the quote that would forever change the arc of my career.
“The world is freaking complicated, so let me start with everything I don’t know,” said Google’s Avinash Kaushik, during the Q&A, after speaking at MozCon 2013. “Nine hundred years from now, I will fix what’s broken today. …Get good at what you do.”
Though I didn’t know it at the the time, those were words I needed to hear, and that would lead me to make some career decisions I desperately needed to make. Decisions I never would have made if I hadn’t chosen to attend MozCon, the Super Bowl of marketing events (in my opinion).
Walking into the large (gigantic) room for the first time felt like being on the Space Mountain ride at Disneyland. I hurriedly raced to the front to find a seat so I could take in all of the action.
Once settled in, I sat back and enjoyed the music as lights danced along the walls.
Who wouldn’t want to be here? I thought.
Once the show started and Rand walked out, I was immediately sold: The decision to attend MozCon was the right one. By the end of the show, I would be saying it was one of the best career decisions I could have made.
But I almost missed it.
How and why MozCon?
I discovered MozCon like most of you: while reading the Moz blog, which I had been perusing since 2010, when I started building a website for an online, members-only newsletter.
One of my friends, an executive at a large company, had recently shared with me that online marketing was blistering hot.
“If you’re focusing your energy anywhere else, Ronell, you’re making a mistake,” he said. “We just hired a digital marketing manager, and we’re paying her more than $90,000.”
Those words served as an imprimatur for me to eagerly study and read SEO blogs and set up Twitter lists to follow prominent SEO authors.
Learning SEO was far less fun than applying it to the website I was in the process of helping to build.
In the years that followed, I continued reading the blog while making steps to meet members of the community, both locally and online.
One of the first people I met in the Moz SEO community was Greg Gifford, who agreed to meet me for lunch after I reached out to him via DM on Twitter.
He mentioned MozCon, which at the time wasn’t on my radar. (As a bonus, he said if I attended, he’d introduce me to Ruth Burr, who I’d been following on Twitter, and was a hyooge fan of.)
I started doing some investigating, wondering if it was an event I should invest in.
Also, during this same period, I was getting my content strategy sea legs and had reached out to Jon Colman, who was nice enough to mentor me. He also recommended that I attend MozCon, not the least because content strategy and UX superstar Karen McGrane was speaking.
I was officially sold.
That night, I put a plan into action:
Signed up for Moz Pro to get the MozCon discount
Bought a ticket to the show
Purchased airline and hotel tickets through Priceline
Then I used to following weeks to devise a plan to help me get everything I could out of the show.
The conference of all conferences
Honestly, I didn’t expect to be blow away by MozCon.
For seven of the 10 previous years, I edited a magazine that helped finance a trade show that hosted tens of thousands of people, from all over the world.
Nothing could top that, I thought. I was wrong.
The show, the lights, the people — and the single-track focus — blew me away. Right away.
I remember Richard Baxter was the first speaker up that first morning.
By the time he was done sharing strategies for effective outreach, I was thinking, “I’ve already recouped my expense. I don’t plan to ever miss this show again.”
And I haven’t.
So important did MozCon become to me after that first show, that I began to plan summer travel around it.
How could one event become that important?
Five key reasons:
Content
People & relationships
Personal & career development
I’ll explore each in detail since I think they each help make my point about the value of MozCon. (Also, if you haven’t read it already, check out Rand’s post, The Case For & Against Attending Marketing Conferences, which also touches on the value of these events.)
#1 - Content
You expect me to say the content you’ll be privy to at MozCon is the best you’ll hear anywhere.
Yeah, but…
The show hand-picks only the best speakers. But these same speakers present elsewhere, too, right?
What I mean by "content" is that the information you glean holistically from the show can help marketers from all areas of the business better do their work.
For example, when I came to my first MozCon, I had a handful of clients who’d reached out to me for PR, media relations, branding, and content work.
But I was starting to get calls and emails for this thing called “content marketing,” of which I was only vaguely familiar.
The information I learned from the speakers (and the informal conversations between speakers and after the show), made it possible for me to take on content marketing clients and, six months later, head content marketing for one of the most successful digital strategy agencies in Dallas/Fort Worth.
There really is something for everyone at MozCon.
#2 - People & relationships
Most of the folks I talk to on a daily, weekly, and monthly basis are folks I met at one of the last four MozCons.
For example, I met Susan E. Wenograd at MozCon 2013, where we shared a seat next to one another for the entire event. She’s been one of my closest friends ever since.
MozCon 2015: I'm chastising Damon Gochneaur for trying to sell me some links — I'm kidding, Google.
The folks seated beside you or roaming the halls during the event are some of the sharpest and most accomplished you’ll meet anywhere.
They are also some of the most helpful and genuine.
I felt this during my first event; I learned the truth of this sentiment in the weeks, months, and years that have followed.
Whether you’re as green as I was, or an advanced T-shaped marketer with a decade of experience behind you, the event will be fun, exciting, and full of new tips, tactics, and strategies you can immediately put to use.
#3 - Personal & career development
I know most people make decisions about attending events based on the cost and the known value — that is, based on previous similar events, how much they are likely to earn, either in a new job, new work, or additional responsibilities.
That’s the wrong way to look at MozCon, or any event.
Let’s keep it real for a moment: No matter who you are, where you work, what you do, or how much you enjoy your work, you’re are ALWAYS in the process of getting fired or (hopefully) changing jobs.
You should (must) be attending events to keep yourself relevant, visible, and on top of your game, whether that’s in paid media, content, social media, SEO, email marketing, etc.
That’s why the “Is it worth it?” argument is not beneficial at all.
I cannot tell you how many times, over the last four years, when I’ve been stuck on a content strategy, SEO or web design issue and been able to reach out to someone I would never have met were it not for MozCon.
For example, every time I share the benefits of Paid Social with a local business owner, I feel I should cut Kane Jamison (met at MozCon 2014) a check.
So, go to MozCon, not because you can see the tangible benefits (you cannot know those); go to MozCon because your career and your personal development will be nourished by it far beyond any financial reward.
Now you know how I feel and what I’ve gleaned from MozCon, you’re probably saying, “Yeah, but how can I be certain to get the most out of the event?”
I’m glad you asked.
How you can get the most out of MozCon
First, start following and interacting with Twitter and Facebook groups to find folks attending MozCon.
Dive in and ask questions, answer questions, or set up a get-together during the event.
Next, during the event, follow the #mozcon Twitter hashtag, making note of folks who are tweeting info from the event. Pay close attention to not simply the info, but also what they are gleaning and how they plan to use the event for their work.
If you find a few folks sharing info germane to your work or experiences, it wouldn’t hurt to retweet them and, maybe later during the show, send a group text asking to get together during the pub crawl or maybe join up for breakfast.
Then, once the show is over, continue to follow folks on social media, in addition to reading (and leaving comments on) their blogs, sending them “Great meeting you. Let’s stay in touch” emails, and looking for other opportunities to stay in their orbit, including meeting up at future events.
Many of the folks I initially met at MozCon have become friends I see throughout the year at other events.
But, wait!
I mentioned nothing about how to get the most out of the event itself.
Well, I have a different philosophy than most folks: Instead of writing copious notes and trying to capture every word from each speaker, I think of and jot down a theme for each talk while the speaker is still presenting. Along with that theme, I’ll include some notes that encapsulate the main nuggets of the talk and that will help me remember it later.
For example, Dr. Pete’s 2016 talk, You Can't Type a Concept: Why Keywords Still Matter, spurred me to redouble my focus (and my learning with regard to content and SEO) on search intent, on-page SEO, and knowing the audience’s needs as well as possible.
Then, once the show is over, I create a theme to encapsulate the entire event by asking myself three questions:
What did I learn that I can apply right away?
What can I create and share that’ll make me more valuable to teammates, clients or prospective clients?
How does this information make me better at [X]?
For the 2013 show, my answers were…
I don’t need to know everything about SEO to begin to take on SEO-related work, which I was initially reluctant to do.
Content that highlights my in-depth knowledge of the types of content that resonates with audiences I’d researched/was familiar with.
It makes me more aware of how how search, social, and content fit together.
After hearing Avinash’s quote, I had the theme in my head, for me and for the handful of brands I was consulting at the time: “You won’t win by running the competition’s race; make them chase you.”
MozCon 2013: Avinash Kaushik of Google
This meant I helped them think beyond content, social media, and SEO, and instead had them focus on creating the best content experience possible, which would help them more easily accomplish their goals.
I’ve repeated the process each year since, including in 2016, when I doubled-down on Featured Snippets after seeing Taking the Top Spot: How to Earn More Featured Snippets, by Rob Bucci.
You can do the same.
It all begins with attending the show and being willing to step outside your comfort zone.
What say you?
Are you MozCon bound?
Count me in!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2s3laQw
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mariasolemarionqi · 7 years ago
Text
MozCon: Why You Should Attend & How to Get the Most Out of It
Posted by ronell-smith
MozCon 2013 (left to right): Greg Gifford, Nathan Bylof, Nathan Hammer, Susan Wenograd, and myself
I remember my first MozCon like it was yesterday.
It’s the place where I would hear the quote that would forever change the arc of my career.
“The world is freaking complicated, so let me start with everything I don’t know,” said Google’s Avinash Kaushik, during the Q&A, after speaking at MozCon 2013. “Nine hundred years from now, I will fix what’s broken today. …Get good at what you do.”
Though I didn’t know it at the the time, those were words I needed to hear, and that would lead me to make some career decisions I desperately needed to make. Decisions I never would have made if I hadn’t chosen to attend MozCon, the Super Bowl of marketing events (in my opinion).
Walking into the large (gigantic) room for the first time felt like being on the Space Mountain ride at Disneyland. I hurriedly raced to the front to find a seat so I could take in all of the action.
Once settled in, I sat back and enjoyed the music as lights danced along the walls.
Who wouldn’t want to be here? I thought.
Once the show started and Rand walked out, I was immediately sold: The decision to attend MozCon was the right one. By the end of the show, I would be saying it was one of the best career decisions I could have made.
But I almost missed it.
How and why MozCon?
I discovered MozCon like most of you: while reading the Moz blog, which I had been perusing since 2010, when I started building a website for an online, members-only newsletter.
One of my friends, an executive at a large company, had recently shared with me that online marketing was blistering hot.
“If you’re focusing your energy anywhere else, Ronell, you’re making a mistake,” he said. “We just hired a digital marketing manager, and we’re paying her more than $90,000.”
Those words served as an imprimatur for me to eagerly study and read SEO blogs and set up Twitter lists to follow prominent SEO authors.
Learning SEO was far less fun than applying it to the website I was in the process of helping to build.
In the years that followed, I continued reading the blog while making steps to meet members of the community, both locally and online.
One of the first people I met in the Moz SEO community was Greg Gifford, who agreed to meet me for lunch after I reached out to him via DM on Twitter.
He mentioned MozCon, which at the time wasn’t on my radar. (As a bonus, he said if I attended, he’d introduce me to Ruth Burr, who I’d been following on Twitter, and was a hyooge fan of.)
I started doing some investigating, wondering if it was an event I should invest in.
Also, during this same period, I was getting my content strategy sea legs and had reached out to Jon Colman, who was nice enough to mentor me. He also recommended that I attend MozCon, not the least because content strategy and UX superstar Karen McGrane was speaking.
I was officially sold.
That night, I put a plan into action:
Signed up for Moz Pro to get the MozCon discount
Bought a ticket to the show
Purchased airline and hotel tickets through Priceline
Then I used to following weeks to devise a plan to help me get everything I could out of the show.
The conference of all conferences
Honestly, I didn’t expect to be blow away by MozCon.
For seven of the 10 previous years, I edited a magazine that helped finance a trade show that hosted tens of thousands of people, from all over the world.
Nothing could top that, I thought. I was wrong.
The show, the lights, the people — and the single-track focus — blew me away. Right away.
I remember Richard Baxter was the first speaker up that first morning.
By the time he was done sharing strategies for effective outreach, I was thinking, “I’ve already recouped my expense. I don’t plan to ever miss this show again.”
And I haven’t.
So important did MozCon become to me after that first show, that I began to plan summer travel around it.
How could one event become that important?
Five key reasons:
Content
People & relationships
Personal & career development
I’ll explore each in detail since I think they each help make my point about the value of MozCon. (Also, if you haven’t read it already, check out Rand’s post, The Case For & Against Attending Marketing Conferences, which also touches on the value of these events.)
#1 - Content
You expect me to say the content you’ll be privy to at MozCon is the best you’ll hear anywhere.
Yeah, but…
The show hand-picks only the best speakers. But these same speakers present elsewhere, too, right?
What I mean by "content" is that the information you glean holistically from the show can help marketers from all areas of the business better do their work.
For example, when I came to my first MozCon, I had a handful of clients who’d reached out to me for PR, media relations, branding, and content work.
But I was starting to get calls and emails for this thing called “content marketing,” of which I was only vaguely familiar.
The information I learned from the speakers (and the informal conversations between speakers and after the show), made it possible for me to take on content marketing clients and, six months later, head content marketing for one of the most successful digital strategy agencies in Dallas/Fort Worth.
There really is something for everyone at MozCon.
#2 - People & relationships
Most of the folks I talk to on a daily, weekly, and monthly basis are folks I met at one of the last four MozCons.
For example, I met Susan E. Wenograd at MozCon 2013, where we shared a seat next to one another for the entire event. She’s been one of my closest friends ever since.
MozCon 2015: I'm chastising Damon Gochneaur for trying to sell me some links — I'm kidding, Google.
The folks seated beside you or roaming the halls during the event are some of the sharpest and most accomplished you’ll meet anywhere.
They are also some of the most helpful and genuine.
I felt this during my first event; I learned the truth of this sentiment in the weeks, months, and years that have followed.
Whether you’re as green as I was, or an advanced T-shaped marketer with a decade of experience behind you, the event will be fun, exciting, and full of new tips, tactics, and strategies you can immediately put to use.
#3 - Personal & career development
I know most people make decisions about attending events based on the cost and the known value — that is, based on previous similar events, how much they are likely to earn, either in a new job, new work, or additional responsibilities.
That’s the wrong way to look at MozCon, or any event.
Let’s keep it real for a moment: No matter who you are, where you work, what you do, or how much you enjoy your work, you’re are ALWAYS in the process of getting fired or (hopefully) changing jobs.
You should (must) be attending events to keep yourself relevant, visible, and on top of your game, whether that’s in paid media, content, social media, SEO, email marketing, etc.
That’s why the “Is it worth it?” argument is not beneficial at all.
I cannot tell you how many times, over the last four years, when I’ve been stuck on a content strategy, SEO or web design issue and been able to reach out to someone I would never have met were it not for MozCon.
For example, every time I share the benefits of Paid Social with a local business owner, I feel I should cut Kane Jamison (met at MozCon 2014) a check.
So, go to MozCon, not because you can see the tangible benefits (you cannot know those); go to MozCon because your career and your personal development will be nourished by it far beyond any financial reward.
Now you know how I feel and what I’ve gleaned from MozCon, you’re probably saying, “Yeah, but how can I be certain to get the most out of the event?”
I’m glad you asked.
How you can get the most out of MozCon
First, start following and interacting with Twitter and Facebook groups to find folks attending MozCon.
Dive in and ask questions, answer questions, or set up a get-together during the event.
Next, during the event, follow the #mozcon Twitter hashtag, making note of folks who are tweeting info from the event. Pay close attention to not simply the info, but also what they are gleaning and how they plan to use the event for their work.
If you find a few folks sharing info germane to your work or experiences, it wouldn’t hurt to retweet them and, maybe later during the show, send a group text asking to get together during the pub crawl or maybe join up for breakfast.
Then, once the show is over, continue to follow folks on social media, in addition to reading (and leaving comments on) their blogs, sending them “Great meeting you. Let’s stay in touch” emails, and looking for other opportunities to stay in their orbit, including meeting up at future events.
Many of the folks I initially met at MozCon have become friends I see throughout the year at other events.
But, wait!
I mentioned nothing about how to get the most out of the event itself.
Well, I have a different philosophy than most folks: Instead of writing copious notes and trying to capture every word from each speaker, I think of and jot down a theme for each talk while the speaker is still presenting. Along with that theme, I’ll include some notes that encapsulate the main nuggets of the talk and that will help me remember it later.
For example, Dr. Pete’s 2016 talk, You Can't Type a Concept: Why Keywords Still Matter, spurred me to redouble my focus (and my learning with regard to content and SEO) on search intent, on-page SEO, and knowing the audience’s needs as well as possible.
Then, once the show is over, I create a theme to encapsulate the entire event by asking myself three questions:
What did I learn that I can apply right away?
What can I create and share that’ll make me more valuable to teammates, clients or prospective clients?
How does this information make me better at [X]?
For the 2013 show, my answers were…
I don’t need to know everything about SEO to begin to take on SEO-related work, which I was initially reluctant to do.
Content that highlights my in-depth knowledge of the types of content that resonates with audiences I’d researched/was familiar with.
It makes me more aware of how how search, social, and content fit together.
After hearing Avinash’s quote, I had the theme in my head, for me and for the handful of brands I was consulting at the time: “You won’t win by running the competition’s race; make them chase you.”
MozCon 2013: Avinash Kaushik of Google
This meant I helped them think beyond content, social media, and SEO, and instead had them focus on creating the best content experience possible, which would help them more easily accomplish their goals.
I’ve repeated the process each year since, including in 2016, when I doubled-down on Featured Snippets after seeing Taking the Top Spot: How to Earn More Featured Snippets, by Rob Bucci.
You can do the same.
It all begins with attending the show and being willing to step outside your comfort zone.
What say you?
Are you MozCon bound?
Count me in!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2s3laQw
0 notes
maryhare96 · 7 years ago
Text
MozCon: Why You Should Attend & How to Get the Most Out of It
Posted by ronell-smith
MozCon 2013 (left to right): Greg Gifford, Nathan Bylof, Nathan Hammer, Susan Wenograd, and myself
I remember my first MozCon like it was yesterday.
It’s the place where I would hear the quote that would forever change the arc of my career.
“The world is freaking complicated, so let me start with everything I don’t know,” said Google’s Avinash Kaushik, during the Q&A, after speaking at MozCon 2013. “Nine hundred years from now, I will fix what’s broken today. …Get good at what you do.”
Though I didn’t know it at the the time, those were words I needed to hear, and that would lead me to make some career decisions I desperately needed to make. Decisions I never would have made if I hadn’t chosen to attend MozCon, the Super Bowl of marketing events (in my opinion).
Walking into the large (gigantic) room for the first time felt like being on the Space Mountain ride at Disneyland. I hurriedly raced to the front to find a seat so I could take in all of the action.
Once settled in, I sat back and enjoyed the music as lights danced along the walls.
Who wouldn’t want to be here? I thought.
Once the show started and Rand walked out, I was immediately sold: The decision to attend MozCon was the right one. By the end of the show, I would be saying it was one of the best career decisions I could have made.
But I almost missed it.
How and why MozCon?
I discovered MozCon like most of you: while reading the Moz blog, which I had been perusing since 2010, when I started building a website for an online, members-only newsletter.
One of my friends, an executive at a large company, had recently shared with me that online marketing was blistering hot.
“If you’re focusing your energy anywhere else, Ronell, you’re making a mistake,” he said. “We just hired a digital marketing manager, and we’re paying her more than $90,000.”
Those words served as an imprimatur for me to eagerly study and read SEO blogs and set up Twitter lists to follow prominent SEO authors.
Learning SEO was far less fun than applying it to the website I was in the process of helping to build.
In the years that followed, I continued reading the blog while making steps to meet members of the community, both locally and online.
One of the first people I met in the Moz SEO community was Greg Gifford, who agreed to meet me for lunch after I reached out to him via DM on Twitter.
He mentioned MozCon, which at the time wasn’t on my radar. (As a bonus, he said if I attended, he’d introduce me to Ruth Burr, who I’d been following on Twitter, and was a hyooge fan of.)
I started doing some investigating, wondering if it was an event I should invest in.
Also, during this same period, I was getting my content strategy sea legs and had reached out to Jon Colman, who was nice enough to mentor me. He also recommended that I attend MozCon, not the least because content strategy and UX superstar Karen McGrane was speaking.
I was officially sold.
That night, I put a plan into action:
Signed up for Moz Pro to get the MozCon discount
Bought a ticket to the show
Purchased airline and hotel tickets through Priceline
Then I used to following weeks to devise a plan to help me get everything I could out of the show.
The conference of all conferences
Honestly, I didn’t expect to be blow away by MozCon.
For seven of the 10 previous years, I edited a magazine that helped finance a trade show that hosted tens of thousands of people, from all over the world.
Nothing could top that, I thought. I was wrong.
The show, the lights, the people — and the single-track focus — blew me away. Right away.
I remember Richard Baxter was the first speaker up that first morning.
By the time he was done sharing strategies for effective outreach, I was thinking, “I’ve already recouped my expense. I don’t plan to ever miss this show again.”
And I haven’t.
So important did MozCon become to me after that first show, that I began to plan summer travel around it.
How could one event become that important?
Five key reasons:
Content
People & relationships
Personal & career development
I’ll explore each in detail since I think they each help make my point about the value of MozCon. (Also, if you haven’t read it already, check out Rand’s post, The Case For & Against Attending Marketing Conferences, which also touches on the value of these events.)
#1 - Content
You expect me to say the content you’ll be privy to at MozCon is the best you’ll hear anywhere.
Yeah, but…
The show hand-picks only the best speakers. But these same speakers present elsewhere, too, right?
What I mean by "content" is that the information you glean holistically from the show can help marketers from all areas of the business better do their work.
For example, when I came to my first MozCon, I had a handful of clients who’d reached out to me for PR, media relations, branding, and content work.
But I was starting to get calls and emails for this thing called “content marketing,” of which I was only vaguely familiar.
The information I learned from the speakers (and the informal conversations between speakers and after the show), made it possible for me to take on content marketing clients and, six months later, head content marketing for one of the most successful digital strategy agencies in Dallas/Fort Worth.
There really is something for everyone at MozCon.
#2 - People & relationships
Most of the folks I talk to on a daily, weekly, and monthly basis are folks I met at one of the last four MozCons.
For example, I met Susan E. Wenograd at MozCon 2013, where we shared a seat next to one another for the entire event. She’s been one of my closest friends ever since.
MozCon 2015: I'm chastising Damon Gochneaur for trying to sell me some links — I'm kidding, Google.
The folks seated beside you or roaming the halls during the event are some of the sharpest and most accomplished you’ll meet anywhere.
They are also some of the most helpful and genuine.
I felt this during my first event; I learned the truth of this sentiment in the weeks, months, and years that have followed.
Whether you’re as green as I was, or an advanced T-shaped marketer with a decade of experience behind you, the event will be fun, exciting, and full of new tips, tactics, and strategies you can immediately put to use.
#3 - Personal & career development
I know most people make decisions about attending events based on the cost and the known value — that is, based on previous similar events, how much they are likely to earn, either in a new job, new work, or additional responsibilities.
That’s the wrong way to look at MozCon, or any event.
Let’s keep it real for a moment: No matter who you are, where you work, what you do, or how much you enjoy your work, you’re are ALWAYS in the process of getting fired or (hopefully) changing jobs.
You should (must) be attending events to keep yourself relevant, visible, and on top of your game, whether that’s in paid media, content, social media, SEO, email marketing, etc.
That’s why the “Is it worth it?” argument is not beneficial at all.
I cannot tell you how many times, over the last four years, when I’ve been stuck on a content strategy, SEO or web design issue and been able to reach out to someone I would never have met were it not for MozCon.
For example, every time I share the benefits of Paid Social with a local business owner, I feel I should cut Kane Jamison (met at MozCon 2014) a check.
So, go to MozCon, not because you can see the tangible benefits (you cannot know those); go to MozCon because your career and your personal development will be nourished by it far beyond any financial reward.
Now you know how I feel and what I’ve gleaned from MozCon, you’re probably saying, “Yeah, but how can I be certain to get the most out of the event?”
I’m glad you asked.
How you can get the most out of MozCon
First, start following and interacting with Twitter and Facebook groups to find folks attending MozCon.
Dive in and ask questions, answer questions, or set up a get-together during the event.
Next, during the event, follow the #mozcon Twitter hashtag, making note of folks who are tweeting info from the event. Pay close attention to not simply the info, but also what they are gleaning and how they plan to use the event for their work.
If you find a few folks sharing info germane to your work or experiences, it wouldn’t hurt to retweet them and, maybe later during the show, send a group text asking to get together during the pub crawl or maybe join up for breakfast.
Then, once the show is over, continue to follow folks on social media, in addition to reading (and leaving comments on) their blogs, sending them “Great meeting you. Let’s stay in touch” emails, and looking for other opportunities to stay in their orbit, including meeting up at future events.
Many of the folks I initially met at MozCon have become friends I see throughout the year at other events.
But, wait!
I mentioned nothing about how to get the most out of the event itself.
Well, I have a different philosophy than most folks: Instead of writing copious notes and trying to capture every word from each speaker, I think of and jot down a theme for each talk while the speaker is still presenting. Along with that theme, I’ll include some notes that encapsulate the main nuggets of the talk and that will help me remember it later.
For example, Dr. Pete’s 2016 talk, You Can't Type a Concept: Why Keywords Still Matter, spurred me to redouble my focus (and my learning with regard to content and SEO) on search intent, on-page SEO, and knowing the audience’s needs as well as possible.
Then, once the show is over, I create a theme to encapsulate the entire event by asking myself three questions:
What did I learn that I can apply right away?
What can I create and share that’ll make me more valuable to teammates, clients or prospective clients?
How does this information make me better at [X]?
For the 2013 show, my answers were…
I don’t need to know everything about SEO to begin to take on SEO-related work, which I was initially reluctant to do.
Content that highlights my in-depth knowledge of the types of content that resonates with audiences I’d researched/was familiar with.
It makes me more aware of how how search, social, and content fit together.
After hearing Avinash’s quote, I had the theme in my head, for me and for the handful of brands I was consulting at the time: “You won’t win by running the competition’s race; make them chase you.”
MozCon 2013: Avinash Kaushik of Google
This meant I helped them think beyond content, social media, and SEO, and instead had them focus on creating the best content experience possible, which would help them more easily accomplish their goals.
I’ve repeated the process each year since, including in 2016, when I doubled-down on Featured Snippets after seeing Taking the Top Spot: How to Earn More Featured Snippets, by Rob Bucci.
You can do the same.
It all begins with attending the show and being willing to step outside your comfort zone.
What say you?
Are you MozCon bound?
Count me in!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2s3laQw
0 notes
tainghekhongdaycomvn · 7 years ago
Text
MozCon: Why You Should Attend & How to Get the Most Out of It
MozCon: Why You Should Attend & How to Get the Most Out of It
Posted by ronell-smith
MozCon 2013 (left to right): Greg Gifford, Nathan Bylof, Nathan Hammer, Susan Wenograd, and myself
I remember my first MozCon like it was yesterday.
It’s the place where I would hear the quote that would forever change the arc of my career.
“The world is freaking complicated, so let me start with everything I don’t know,” said Google’s Avinash Kaushik, during the Q&A, after speaking at MozCon 2013. “Nine hundred years from now, I will fix what’s broken today. …Get good at what you do.”
Though I didn’t know it at the the time, those were words I needed to hear, and that would lead me to make some career decisions I desperately needed to make. Decisions I never would have made if I hadn’t chosen to attend MozCon, the Super Bowl of marketing events (in my opinion).
Walking into the large (gigantic) room for the first time felt like being on the Space Mountain ride at Disneyland. I hurriedly raced to the front to find a seat so I could take in all of the action.
Once settled in, I sat back and enjoyed the music as lights danced along the walls.
Who wouldn’t want to be here? I thought.
Once the show started and Rand walked out, I was immediately sold: The decision to attend MozCon was the right one. By the end of the show, I would be saying it was one of the best career decisions I could have made.
But I almost missed it.
How and why MozCon?
I discovered MozCon like most of you: while reading the Moz blog, which I had been perusing since 2010, when I started building a website for an online, members-only newsletter.
One of my friends, an executive at a large company, had recently shared with me that online marketing was blistering hot.
“If you’re focusing your energy anywhere else, Ronell, you’re making a mistake,” he said. “We just hired a digital marketing manager, and we’re paying her more than $90,000.”
Those words served as an imprimatur for me to eagerly study and read SEO blogs and set up Twitter lists to follow prominent SEO authors.
Learning SEO was far less fun than applying it to the website I was in the process of helping to build.
In the years that followed, I continued reading the blog while making steps to meet members of the community, both locally and online.
One of the first people I met in the Moz SEO community was Greg Gifford, who agreed to meet me for lunch after I reached out to him via DM on Twitter.
He mentioned MozCon, which at the time wasn’t on my radar. (As a bonus, he said if I attended, he’d introduce me to Ruth Burr, who I’d been following on Twitter, and was a hyooge fan of.)
I started doing some investigating, wondering if it was an event I should invest in.
Also, during this same period, I was getting my content strategy sea legs and had reached out to Jon Colman, who was nice enough to mentor me. He also recommended that I attend MozCon, not the least because content strategy and UX superstar Karen McGrane was speaking.
I was officially sold.
That night, I put a plan into action:
Signed up for Moz Pro to get the MozCon discount
Bought a ticket to the show
Purchased airline and hotel tickets through Priceline
Then I used to following weeks to devise a plan to help me get everything I could out of the show.
The conference of all conferences
Honestly, I didn’t expect to be blow away by MozCon.
For seven of the 10 previous years, I edited a magazine that helped finance a trade show that hosted tens of thousands of people, from all over the world.
Nothing could top that, I thought. I was wrong.
The show, the lights, the people — and the single-track focus — blew me away. Right away.
I remember Richard Baxter was the first speaker up that first morning.
By the time he was done sharing strategies for effective outreach, I was thinking, “I’ve already recouped my expense. I don’t plan to ever miss this show again.”
And I haven’t.
So important did MozCon become to me after that first show, that I began to plan summer travel around it.
How could one event become that important?
Five key reasons:
Content
People & relationships
Personal & career development
I’ll explore each in detail since I think they each help make my point about the value of MozCon. (Also, if you haven’t read it already, check out Rand’s post, The Case For & Against Attending Marketing Conferences, which also touches on the value of these events.)
#1 - Content
You expect me to say the content you’ll be privy to at MozCon is the best you’ll hear anywhere.
Yeah, but…
The show hand-picks only the best speakers. But these same speakers present elsewhere, too, right?
What I mean by "content" is that the information you glean holistically from the show can help marketers from all areas of the business better do their work.
For example, when I came to my first MozCon, I had a handful of clients who’d reached out to me for PR, media relations, branding, and content work.
But I was starting to get calls and emails for this thing called “content marketing,” of which I was only vaguely familiar.
The information I learned from the speakers (and the informal conversations between speakers and after the show), made it possible for me to take on content marketing clients and, six months later, head content marketing for one of the most successful digital strategy agencies in Dallas/Fort Worth.
There really is something for everyone at MozCon.
#2 - People & relationships
Most of the folks I talk to on a daily, weekly, and monthly basis are folks I met at one of the last four MozCons.
For example, I met Susan E. Wenograd at MozCon 2013, where we shared a seat next to one another for the entire event. She’s been one of my closest friends ever since.
MozCon 2015: I'm chastising Damon Gochneaur for trying to sell me some links — I'm kidding, Google.
The folks seated beside you or roaming the halls during the event are some of the sharpest and most accomplished you’ll meet anywhere.
They are also some of the most helpful and genuine.
I felt this during my first event; I learned the truth of this sentiment in the weeks, months, and years that have followed.
Whether you’re as green as I was, or an advanced T-shaped marketer with a decade of experience behind you, the event will be fun, exciting, and full of new tips, tactics, and strategies you can immediately put to use.
#3 - Personal & career development
I know most people make decisions about attending events based on the cost and the known value — that is, based on previous similar events, how much they are likely to earn, either in a new job, new work, or additional responsibilities.
That’s the wrong way to look at MozCon, or any event.
Let’s keep it real for a moment: No matter who you are, where you work, what you do, or how much you enjoy your work, you’re are ALWAYS in the process of getting fired or (hopefully) changing jobs.
You should (must) be attending events to keep yourself relevant, visible, and on top of your game, whether that’s in paid media, content, social media, SEO, email marketing, etc.
That’s why the “Is it worth it?” argument is not beneficial at all.
I cannot tell you how many times, over the last four years, when I’ve been stuck on a content strategy, SEO or web design issue and been able to reach out to someone I would never have met were it not for MozCon.
For example, every time I share the benefits of Paid Social with a local business owner, I feel I should cut Kane Jamison (met at MozCon 2014) a check.
So, go to MozCon, not because you can see the tangible benefits (you cannot know those); go to MozCon because your career and your personal development will be nourished by it far beyond any financial reward.
Now you know how I feel and what I’ve gleaned from MozCon, you’re probably saying, “Yeah, but how can I be certain to get the most out of the event?”
I’m glad you asked.
How you can get the most out of MozCon
First, start following and interacting with Twitter and Facebook groups to find folks attending MozCon.
Dive in and ask questions, answer questions, or set up a get-together during the event.
Next, during the event, follow the #mozcon Twitter hashtag, making note of folks who are tweeting info from the event. Pay close attention to not simply the info, but also what they are gleaning and how they plan to use the event for their work.
If you find a few folks sharing info germane to your work or experiences, it wouldn’t hurt to retweet them and, maybe later during the show, send a group text asking to get together during the pub crawl or maybe join up for breakfast.
Then, once the show is over, continue to follow folks on social media, in addition to reading (and leaving comments on) their blogs, sending them “Great meeting you. Let’s stay in touch” emails, and looking for other opportunities to stay in their orbit, including meeting up at future events.
Many of the folks I initially met at MozCon have become friends I see throughout the year at other events.
But, wait!
I mentioned nothing about how to get the most out of the event itself.
Well, I have a different philosophy than most folks: Instead of writing copious notes and trying to capture every word from each speaker, I think of and jot down a theme for each talk while the speaker is still presenting. Along with that theme, I’ll include some notes that encapsulate the main nuggets of the talk and that will help me remember it later.
For example, Dr. Pete’s 2016 talk, You Can't Type a Concept: Why Keywords Still Matter, spurred me to redouble my focus (and my learning with regard to content and SEO) on search intent, on-page SEO, and knowing the audience’s needs as well as possible.
Then, once the show is over, I create a theme to encapsulate the entire event by asking myself three questions:
What did I learn that I can apply right away?
What can I create and share that’ll make me more valuable to teammates, clients or prospective clients?
How does this information make me better at [X]?
For the 2013 show, my answers were…
I don’t need to know everything about SEO to begin to take on SEO-related work, which I was initially reluctant to do.
Content that highlights my in-depth knowledge of the types of content that resonates with audiences I’d researched/was familiar with.
It makes me more aware of how how search, social, and content fit together.
After hearing Avinash’s quote, I had the theme in my head, for me and for the handful of brands I was consulting at the time: “You won’t win by running the competition’s race; make them chase you.”
MozCon 2013: Avinash Kaushik of Google
This meant I helped them think beyond content, social media, and SEO, and instead had them focus on creating the best content experience possible, which would help them more easily accomplish their goals.
I’ve repeated the process each year since, including in 2016, when I doubled-down on Featured Snippets after seeing Taking the Top Spot: How to Earn More Featured Snippets, by Rob Bucci.
You can do the same.
It all begins with attending the show and being willing to step outside your comfort zone.
What say you?
Are you MozCon bound?
Count me in!
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tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ MozCon: Why You Should Attend & How to Get the Most Out of It http://ift.tt/2sSaXta xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ MozCon: Why You Should Attend & How to Get the Most Out of It http://ift.tt/2sSaXta xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ MozCon: Why You Should Attend & How to Get the Most Out of It http://ift.tt/2sSaXta xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ MozCon: Why You Should Attend & How to Get the Most Out of It http://ift.tt/2sSaXta xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ MozCon: Why You Should Attend & How to Get the Most Out of It http://ift.tt/2sSaXta xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ MozCon: Why You Should Attend & How to Get the Most Out of It http://ift.tt/2sSaXta xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ MozCon: Why You Should Attend & How to Get the Most Out of It http://ift.tt/2sSaXta xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ MozCon: Why You Should Attend & How to Get the Most Out of It http://ift.tt/2sSaXta xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ MozCon: Why You Should Attend & How to Get the Most Out of It http://ift.tt/2sSaXta Bạn có thể xem thêm địa chỉ mua tai nghe không dây tại đây http://ift.tt/2mb4VST
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lawrenceseitz22 · 7 years ago
Text
MozCon: Why You Should Attend & How to Get the Most Out of It
Posted by ronell-smith
MozCon 2013 (left to right): Greg Gifford, Nathan Bylof, Nathan Hammer, Susan Wenograd, and myself
I remember my first MozCon like it was yesterday.
It’s the place where I would hear the quote that would forever change the arc of my career.
“The world is freaking complicated, so let me start with everything I don’t know,” said Google’s Avinash Kaushik, during the Q&A, after speaking at MozCon 2013. “Nine hundred years from now, I will fix what’s broken today. …Get good at what you do.”
Though I didn’t know it at the the time, those were words I needed to hear, and that would lead me to make some career decisions I desperately needed to make. Decisions I never would have made if I hadn’t chosen to attend MozCon, the Super Bowl of marketing events (in my opinion).
Walking into the large (gigantic) room for the first time felt like being on the Space Mountain ride at Disneyland. I hurriedly raced to the front to find a seat so I could take in all of the action.
Once settled in, I sat back and enjoyed the music as lights danced along the walls.
Who wouldn’t want to be here? I thought.
Once the show started and Rand walked out, I was immediately sold: The decision to attend MozCon was the right one. By the end of the show, I would be saying it was one of the best career decisions I could have made.
But I almost missed it.
How and why MozCon?
I discovered MozCon like most of you: while reading the Moz blog, which I had been perusing since 2010, when I started building a website for an online, members-only newsletter.
One of my friends, an executive at a large company, had recently shared with me that online marketing was blistering hot.
“If you’re focusing your energy anywhere else, Ronell, you’re making a mistake,” he said. “We just hired a digital marketing manager, and we’re paying her more than $90,000.”
Those words served as an imprimatur for me to eagerly study and read SEO blogs and set up Twitter lists to follow prominent SEO authors.
Learning SEO was far less fun than applying it to the website I was in the process of helping to build.
In the years that followed, I continued reading the blog while making steps to meet members of the community, both locally and online.
One of the first people I met in the Moz SEO community was Greg Gifford, who agreed to meet me for lunch after I reached out to him via DM on Twitter.
He mentioned MozCon, which at the time wasn’t on my radar. (As a bonus, he said if I attended, he’d introduce me to Ruth Burr, who I’d been following on Twitter, and was a hyooge fan of.)
I started doing some investigating, wondering if it was an event I should invest in.
Also, during this same period, I was getting my content strategy sea legs and had reached out to Jon Colman, who was nice enough to mentor me. He also recommended that I attend MozCon, not the least because content strategy and UX superstar Karen McGrane was speaking.
I was officially sold.
That night, I put a plan into action:
Signed up for Moz Pro to get the MozCon discount
Bought a ticket to the show
Purchased airline and hotel tickets through Priceline
Then I used to following weeks to devise a plan to help me get everything I could out of the show.
The conference of all conferences
Honestly, I didn’t expect to be blow away by MozCon.
For seven of the 10 previous years, I edited a magazine that helped finance a trade show that hosted tens of thousands of people, from all over the world.
Nothing could top that, I thought. I was wrong.
The show, the lights, the people — and the single-track focus — blew me away. Right away.
I remember Richard Baxter was the first speaker up that first morning.
By the time he was done sharing strategies for effective outreach, I was thinking, “I’ve already recouped my expense. I don’t plan to ever miss this show again.”
And I haven’t.
So important did MozCon become to me after that first show, that I began to plan summer travel around it.
How could one event become that important?
Five key reasons:
Content
People & relationships
Personal & career development
I’ll explore each in detail since I think they each help make my point about the value of MozCon. (Also, if you haven’t read it already, check out Rand’s post, The Case For & Against Attending Marketing Conferences, which also touches on the value of these events.)
#1 - Content
You expect me to say the content you’ll be privy to at MozCon is the best you’ll hear anywhere.
Yeah, but…
The show hand-picks only the best speakers. But these same speakers present elsewhere, too, right?
What I mean by "content" is that the information you glean holistically from the show can help marketers from all areas of the business better do their work.
For example, when I came to my first MozCon, I had a handful of clients who’d reached out to me for PR, media relations, branding, and content work.
But I was starting to get calls and emails for this thing called “content marketing,” of which I was only vaguely familiar.
The information I learned from the speakers (and the informal conversations between speakers and after the show), made it possible for me to take on content marketing clients and, six months later, head content marketing for one of the most successful digital strategy agencies in Dallas/Fort Worth.
There really is something for everyone at MozCon.
#2 - People & relationships
Most of the folks I talk to on a daily, weekly, and monthly basis are folks I met at one of the last four MozCons.
For example, I met Susan E. Wenograd at MozCon 2013, where we shared a seat next to one another for the entire event. She’s been one of my closest friends ever since.
MozCon 2015: I'm chastising Damon Gochneaur for trying to sell me some links — I'm kidding, Google.
The folks seated beside you or roaming the halls during the event are some of the sharpest and most accomplished you’ll meet anywhere.
They are also some of the most helpful and genuine.
I felt this during my first event; I learned the truth of this sentiment in the weeks, months, and years that have followed.
Whether you’re as green as I was, or an advanced T-shaped marketer with a decade of experience behind you, the event will be fun, exciting, and full of new tips, tactics, and strategies you can immediately put to use.
#3 - Personal & career development
I know most people make decisions about attending events based on the cost and the known value — that is, based on previous similar events, how much they are likely to earn, either in a new job, new work, or additional responsibilities.
That’s the wrong way to look at MozCon, or any event.
Let’s keep it real for a moment: No matter who you are, where you work, what you do, or how much you enjoy your work, you’re are ALWAYS in the process of getting fired or (hopefully) changing jobs.
You should (must) be attending events to keep yourself relevant, visible, and on top of your game, whether that’s in paid media, content, social media, SEO, email marketing, etc.
That’s why the “Is it worth it?” argument is not beneficial at all.
I cannot tell you how many times, over the last four years, when I’ve been stuck on a content strategy, SEO or web design issue and been able to reach out to someone I would never have met were it not for MozCon.
For example, every time I share the benefits of Paid Social with a local business owner, I feel I should cut Kane Jamison (met at MozCon 2014) a check.
So, go to MozCon, not because you can see the tangible benefits (you cannot know those); go to MozCon because your career and your personal development will be nourished by it far beyond any financial reward.
Now you know how I feel and what I’ve gleaned from MozCon, you’re probably saying, “Yeah, but how can I be certain to get the most out of the event?”
I’m glad you asked.
How you can get the most out of MozCon
First, start following and interacting with Twitter and Facebook groups to find folks attending MozCon.
Dive in and ask questions, answer questions, or set up a get-together during the event.
Next, during the event, follow the #mozcon Twitter hashtag, making note of folks who are tweeting info from the event. Pay close attention to not simply the info, but also what they are gleaning and how they plan to use the event for their work.
If you find a few folks sharing info germane to your work or experiences, it wouldn’t hurt to retweet them and, maybe later during the show, send a group text asking to get together during the pub crawl or maybe join up for breakfast.
Then, once the show is over, continue to follow folks on social media, in addition to reading (and leaving comments on) their blogs, sending them “Great meeting you. Let’s stay in touch” emails, and looking for other opportunities to stay in their orbit, including meeting up at future events.
Many of the folks I initially met at MozCon have become friends I see throughout the year at other events.
But, wait!
I mentioned nothing about how to get the most out of the event itself.
Well, I have a different philosophy than most folks: Instead of writing copious notes and trying to capture every word from each speaker, I think of and jot down a theme for each talk while the speaker is still presenting. Along with that theme, I’ll include some notes that encapsulate the main nuggets of the talk and that will help me remember it later.
For example, Dr. Pete’s 2016 talk, You Can't Type a Concept: Why Keywords Still Matter, spurred me to redouble my focus (and my learning with regard to content and SEO) on search intent, on-page SEO, and knowing the audience’s needs as well as possible.
Then, once the show is over, I create a theme to encapsulate the entire event by asking myself three questions:
What did I learn that I can apply right away?
What can I create and share that’ll make me more valuable to teammates, clients or prospective clients?
How does this information make me better at [X]?
For the 2013 show, my answers were…
I don’t need to know everything about SEO to begin to take on SEO-related work, which I was initially reluctant to do.
Content that highlights my in-depth knowledge of the types of content that resonates with audiences I’d researched/was familiar with.
It makes me more aware of how how search, social, and content fit together.
After hearing Avinash’s quote, I had the theme in my head, for me and for the handful of brands I was consulting at the time: “You won’t win by running the competition’s race; make them chase you.”
MozCon 2013: Avinash Kaushik of Google
This meant I helped them think beyond content, social media, and SEO, and instead had them focus on creating the best content experience possible, which would help them more easily accomplish their goals.
I’ve repeated the process each year since, including in 2016, when I doubled-down on Featured Snippets after seeing Taking the Top Spot: How to Earn More Featured Snippets, by Rob Bucci.
You can do the same.
It all begins with attending the show and being willing to step outside your comfort zone.
What say you?
Are you MozCon bound?
Count me in!
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0 notes
dainiaolivahm · 7 years ago
Text
MozCon: Why You Should Attend & How to Get the Most Out of It
Posted by ronell-smith
MozCon 2013 (left to right): Greg Gifford, Nathan Bylof, Nathan Hammer, Susan Wenograd, and myself
I remember my first MozCon like it was yesterday.
It’s the place where I would hear the quote that would forever change the arc of my career.
“The world is freaking complicated, so let me start with everything I don’t know,” said Google’s Avinash Kaushik, during the Q&A, after speaking at MozCon 2013. “Nine hundred years from now, I will fix what’s broken today. …Get good at what you do.”
Though I didn’t know it at the the time, those were words I needed to hear, and that would lead me to make some career decisions I desperately needed to make. Decisions I never would have made if I hadn’t chosen to attend MozCon, the Super Bowl of marketing events (in my opinion).
Walking into the large (gigantic) room for the first time felt like being on the Space Mountain ride at Disneyland. I hurriedly raced to the front to find a seat so I could take in all of the action.
Once settled in, I sat back and enjoyed the music as lights danced along the walls.
Who wouldn’t want to be here? I thought.
Once the show started and Rand walked out, I was immediately sold: The decision to attend MozCon was the right one. By the end of the show, I would be saying it was one of the best career decisions I could have made.
But I almost missed it.
How and why MozCon?
I discovered MozCon like most of you: while reading the Moz blog, which I had been perusing since 2010, when I started building a website for an online, members-only newsletter.
One of my friends, an executive at a large company, had recently shared with me that online marketing was blistering hot.
“If you’re focusing your energy anywhere else, Ronell, you’re making a mistake,” he said. “We just hired a digital marketing manager, and we’re paying her more than $90,000.”
Those words served as an imprimatur for me to eagerly study and read SEO blogs and set up Twitter lists to follow prominent SEO authors.
Learning SEO was far less fun than applying it to the website I was in the process of helping to build.
In the years that followed, I continued reading the blog while making steps to meet members of the community, both locally and online.
One of the first people I met in the Moz SEO community was Greg Gifford, who agreed to meet me for lunch after I reached out to him via DM on Twitter.
He mentioned MozCon, which at the time wasn’t on my radar. (As a bonus, he said if I attended, he’d introduce me to Ruth Burr, who I’d been following on Twitter, and was a hyooge fan of.)
I started doing some investigating, wondering if it was an event I should invest in.
Also, during this same period, I was getting my content strategy sea legs and had reached out to Jon Colman, who was nice enough to mentor me. He also recommended that I attend MozCon, not the least because content strategy and UX superstar Karen McGrane was speaking.
I was officially sold.
That night, I put a plan into action:
Signed up for Moz Pro to get the MozCon discount
Bought a ticket to the show
Purchased airline and hotel tickets through Priceline
Then I used to following weeks to devise a plan to help me get everything I could out of the show.
The conference of all conferences
Honestly, I didn’t expect to be blow away by MozCon.
For seven of the 10 previous years, I edited a magazine that helped finance a trade show that hosted tens of thousands of people, from all over the world.
Nothing could top that, I thought. I was wrong.
The show, the lights, the people — and the single-track focus — blew me away. Right away.
I remember Richard Baxter was the first speaker up that first morning.
By the time he was done sharing strategies for effective outreach, I was thinking, “I’ve already recouped my expense. I don’t plan to ever miss this show again.”
And I haven’t.
So important did MozCon become to me after that first show, that I began to plan summer travel around it.
How could one event become that important?
Five key reasons:
Content
People & relationships
Personal & career development
I’ll explore each in detail since I think they each help make my point about the value of MozCon. (Also, if you haven’t read it already, check out Rand’s post, The Case For & Against Attending Marketing Conferences, which also touches on the value of these events.)
#1 - Content
You expect me to say the content you’ll be privy to at MozCon is the best you’ll hear anywhere.
Yeah, but…
The show hand-picks only the best speakers. But these same speakers present elsewhere, too, right?
What I mean by "content" is that the information you glean holistically from the show can help marketers from all areas of the business better do their work.
For example, when I came to my first MozCon, I had a handful of clients who’d reached out to me for PR, media relations, branding, and content work.
But I was starting to get calls and emails for this thing called “content marketing,” of which I was only vaguely familiar.
The information I learned from the speakers (and the informal conversations between speakers and after the show), made it possible for me to take on content marketing clients and, six months later, head content marketing for one of the most successful digital strategy agencies in Dallas/Fort Worth.
There really is something for everyone at MozCon.
#2 - People & relationships
Most of the folks I talk to on a daily, weekly, and monthly basis are folks I met at one of the last four MozCons.
For example, I met Susan E. Wenograd at MozCon 2013, where we shared a seat next to one another for the entire event. She’s been one of my closest friends ever since.
MozCon 2015: I'm chastising Damon Gochneaur for trying to sell me some links — I'm kidding, Google.
The folks seated beside you or roaming the halls during the event are some of the sharpest and most accomplished you’ll meet anywhere.
They are also some of the most helpful and genuine.
I felt this during my first event; I learned the truth of this sentiment in the weeks, months, and years that have followed.
Whether you’re as green as I was, or an advanced T-shaped marketer with a decade of experience behind you, the event will be fun, exciting, and full of new tips, tactics, and strategies you can immediately put to use.
#3 - Personal & career development
I know most people make decisions about attending events based on the cost and the known value — that is, based on previous similar events, how much they are likely to earn, either in a new job, new work, or additional responsibilities.
That’s the wrong way to look at MozCon, or any event.
Let’s keep it real for a moment: No matter who you are, where you work, what you do, or how much you enjoy your work, you’re are ALWAYS in the process of getting fired or (hopefully) changing jobs.
You should (must) be attending events to keep yourself relevant, visible, and on top of your game, whether that’s in paid media, content, social media, SEO, email marketing, etc.
That’s why the “Is it worth it?” argument is not beneficial at all.
I cannot tell you how many times, over the last four years, when I’ve been stuck on a content strategy, SEO or web design issue and been able to reach out to someone I would never have met were it not for MozCon.
For example, every time I share the benefits of Paid Social with a local business owner, I feel I should cut Kane Jamison (met at MozCon 2014) a check.
So, go to MozCon, not because you can see the tangible benefits (you cannot know those); go to MozCon because your career and your personal development will be nourished by it far beyond any financial reward.
Now you know how I feel and what I’ve gleaned from MozCon, you’re probably saying, “Yeah, but how can I be certain to get the most out of the event?”
I’m glad you asked.
How you can get the most out of MozCon
First, start following and interacting with Twitter and Facebook groups to find folks attending MozCon.
Dive in and ask questions, answer questions, or set up a get-together during the event.
Next, during the event, follow the #mozcon Twitter hashtag, making note of folks who are tweeting info from the event. Pay close attention to not simply the info, but also what they are gleaning and how they plan to use the event for their work.
If you find a few folks sharing info germane to your work or experiences, it wouldn’t hurt to retweet them and, maybe later during the show, send a group text asking to get together during the pub crawl or maybe join up for breakfast.
Then, once the show is over, continue to follow folks on social media, in addition to reading (and leaving comments on) their blogs, sending them “Great meeting you. Let’s stay in touch” emails, and looking for other opportunities to stay in their orbit, including meeting up at future events.
Many of the folks I initially met at MozCon have become friends I see throughout the year at other events.
But, wait!
I mentioned nothing about how to get the most out of the event itself.
Well, I have a different philosophy than most folks: Instead of writing copious notes and trying to capture every word from each speaker, I think of and jot down a theme for each talk while the speaker is still presenting. Along with that theme, I’ll include some notes that encapsulate the main nuggets of the talk and that will help me remember it later.
For example, Dr. Pete’s 2016 talk, You Can't Type a Concept: Why Keywords Still Matter, spurred me to redouble my focus (and my learning with regard to content and SEO) on search intent, on-page SEO, and knowing the audience’s needs as well as possible.
Then, once the show is over, I create a theme to encapsulate the entire event by asking myself three questions:
What did I learn that I can apply right away?
What can I create and share that’ll make me more valuable to teammates, clients or prospective clients?
How does this information make me better at [X]?
For the 2013 show, my answers were…
I don’t need to know everything about SEO to begin to take on SEO-related work, which I was initially reluctant to do.
Content that highlights my in-depth knowledge of the types of content that resonates with audiences I’d researched/was familiar with.
It makes me more aware of how how search, social, and content fit together.
After hearing Avinash’s quote, I had the theme in my head, for me and for the handful of brands I was consulting at the time: “You won’t win by running the competition’s race; make them chase you.”
MozCon 2013: Avinash Kaushik of Google
This meant I helped them think beyond content, social media, and SEO, and instead had them focus on creating the best content experience possible, which would help them more easily accomplish their goals.
I’ve repeated the process each year since, including in 2016, when I doubled-down on Featured Snippets after seeing Taking the Top Spot: How to Earn More Featured Snippets, by Rob Bucci.
You can do the same.
It all begins with attending the show and being willing to step outside your comfort zone.
What say you?
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