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maverick-werewolf · 4 years ago

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Wulfgard: The Hunt Never Ends - Pre-order Link & Preview

Interior illustration for Wulfgard: The Hunt Never Ends, drawn by Justin RR Stebbins

More promised previews - as well as a preview of an interior illustration of Caiden wrestling with a werebear! You can find a lot more werebear action (and berserker lore for my setting) in the previews below, please be sure to check them out!

For more info on the book itself, you can also check out this post. Also be sure to check out the Hunt Never Ends tag for a whole lot more book previews!

And now in very important news... Wulfgard: The Hunt Never Ends is available for preorder on Amazon.com!

Pre-Order Link

Please note that, while the ebook is now available for preorder, Wulfgard: The Hunt Never Ends will also be available in paperback on October 30 from the same Amazon listing! Paperbacks cannot be preordered using Amazon’s system, however.

Be sure to check back October 30 for the physical (paperback) edition!

In the third section of the book, Caiden and Gwen hunt for a mysterious berserker whom the locals claim is causing trouble... and, for the first time, Caiden truly sees how hard it is to draw the line between man and monster.

If you’re interested in purchasing the book digitally, you can now pre-order it right here and have it immediately on October 30!

(Paperback edition will be available on Amazon on October 30)

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“Thoughts?” she asked.

Caiden threw her a quick look. “We check the forest north of here, the direction he was heading. By now, maybe he’s calmed down some, even if he hasn’t turned back.”

‘Turned back.’ It was insane. Humans weren’t meant to turn into anything else, and neither was any other creature. The curses and magic he’d learned about since joining the Venatori, even not being able to read… He still couldn’t imagine a man turning into something he wasn’t.

No way he could imagine what that actually sounded like, what that drunk had to have heard – or what it looked like, for that matter. What it actually involved. It defied all nature, all sense, or at least any he’d known for his entire life.

They left their horses in town, setting off on foot to track the monster. As Caiden pulled his crossbow from his back and loaded it, Gwen nocked an arrow to her bow and spoke.

“So what do we know about berserkers – we know they bond their souls somehow to some kind of magical skins they wear, and this gives them special powers. Usually they bond with wolves, but they say that’s also the most dangerous, so some of them bond with other animals like bears instead. Because if they take it too far, they can lose control and lose themselves, turning into monsters.”

Caiden nodded. “Do we know for sure if they ever turn back?”

“There were at least two cases where they did that I read in some old accounts, but I don’t know how accurate they were.”

Tracking the berserker was easy, like Caiden figured. The monster had carved a swath of maddened destruction leading away from the city, toward the forest. He’d barreled over saplings, charged through streams, knocking aside underbrush and stones as he drove ever deeper into the wilderness.

Then, the tracks stopped.

There, sitting with his back against a tree trunk, was a man clad in little more than a few tattered clothes and furs that barely kept him decent. Every inch of him was made of tattooed muscle, scars, and some fresh bloodstains. A ragged grey beard covered half his face and reached down to his chest, full of unkempt remains of braids…

But he wore no animal skin.

What he did wear was not physical: a palpable cloak of regret. A pain so deep Caiden almost felt inclined to regret along with him as he drew near, the berserker’s emotions filling the air like a cloud of dreary, remorseful rain.

“I won’t fight,” the berserker said at once, showing empty hands and fingers stained with blood. “Show me mercy – I won’t fight.”

Gwen stood a few feet away, bow at the ready again, watching them. Caiden narrowed his eyes at him.

Slowly, the berserker stood, keeping his hands in plain view. Gwen swore under her breath, just loud enough for Caiden to hear. Even if he couldn’t match up to Caiden’s height, that didn’t make him small.

“I never meant to do what I did,” the berserker said slowly, his deep green eyes flicking between the two of them. “Whatever it was that I did.”

“You don’t remember?” Gwen asked.

“I remember some Imperials gathering around me and throwing insults…”

Caiden could hardly focus on the berserker’s words for the emotions churning in the air. Worry, even fear, and some strange anger that seemed to lurk like a monster waiting to spring. But there was a weariness, too. Something old and tired that yearned for only one thing: peace.

And always that remorse. Like someone who’d taken a life out of necessity, not desire – like a soldier in his legion who’d killed a man in self-defense. He’d felt this regret before, this guilt.

But monsters, supposedly, didn’t have remorse.

Caiden blinked, scowled harder against the sensations, and locked his eyes firmer onto the berserker before him.

“I fought for control, but… I am old. My skin took me years ago. I can fight it, but when pressed, it will always win in the end.”

“Yet,” said Gwen, “you came into an Imperial settlement knowing perfectly well you might lose control and kill innocent people there.”

Caiden glanced at her. Gwen kept her bow trained, ready to loose, a fire and distrust in her tone not quite like any he’d heard from her before. Still the berserker didn’t move, maintaining his calm, despite a sorrow in him that deepened to the point of leaving a lead weight setting heavy in Caiden’s stomach.

“Yes,” the berserker said, quieter now. “I was traveling – tired and hungry, in need of only shelter and nourishment.”

“None of that,” Gwen answered firmly, “excuses what you did.”

The berserker’s voice lifted, defensive, and pride came to grapple with his fear. “I am Gundahar of the Frost Raven clan, once a respected warrior. This is the first time I’ve ever harmed another with this curse – do not accuse me of not being careful. I know what I am and what the beast will do.” Wearing a scowl, he let his hands drop at last. “I only wanted a drink.”

Gwen glanced at him. Caiden glanced back.

And he lowered his crossbow.

“Caiden?” she said, perhaps a little stunned, the grip on her bow tightening in a way Caiden didn’t much like.

“Easy, Gwen,” he said, extending a hand toward her, lowering it, motioning for her to back off. “He doesn’t deserve this.”

She wasn’t having it, and she didn’t lower her bow. “Monsters hide in good men. The Venatori have taught it for eons – once someone is cursed, they can’t be trusted.”

Cursed. There was that word again, one he’d heard so often in this order of monster hunters. It meant so many different things, and every time he heard it, he wondered if there was some dark corner of that word reserved for him.

“Maybe not,” he said, stepping nearer to her and looking her in the eye. “If that turns out to be the case, I’ll shoulder the blame. But I’m asking you to lower your weapon.”

Gundahar neither moved nor spoke. He stood there watching with a dark look of jaded weariness etched across his features. Caiden couldn’t help but feel he’d seen a look disturbingly similar in one of the mirrors in Castle Greywatch.

At length, Gwen nodded. She lowered her bow, straightening herself and taking a deep breath, saying only, “I hope you’re right.”

Caiden nodded back. He returned his attention to Gundahar, but the berserker to speak first.

“I am sorry, truly, for what happened… Though perhaps your Imperial youths could use more lessons in how to stay their tongues. I came here peacefully, did nothing wrong, and they ridiculed me. Insulted me. Accused me of witchcraft and devilry – they didn’t know the holy powers of Odin they slandered with their words…”

His voice drifted. The pride faded away again, dissipating, pushed aside by the resurgence of guilt. Caiden’s near-eternal scowl almost softened around the edges. Almost.

“Tell us what happened,” he prompted.

(Werebear action under the cut!)

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Down in the lamplit streets, a mob surged furiously around their quarry, torches aloft and voices raised. From here, Caiden couldn’t make out much, but he didn’t have to make any guesses to know what was happening.

Turning, he threw his crossbow over his shoulder, grabbed his harness covered in weapons and potions, and pulled it on over only his shirt while he burst through the door to his room and stormed down the stairs. No time for his armor or the rest of his gear.

Not far from the inn doors, where the innkeeper and his daughter stood watching in horror, Caiden found exactly what he’d feared.

In the center of that mob they dragged Gundahar along by a rope around his neck. He struggled, clawing at it, getting to his feet to stand tall around most of the civilians around him. The instant he did, several rushed forward, brandishing cudgels to beat over his arms and legs, trying to force him back down.

Gwen, groggy and confused, appeared at his side with her weapons in hand.

“Dammit,” Caiden growled.

Charging forward, he shouldered his way straight into the mob with Gwen following in the wake he cleared. They parted around him like water against a stone.

He glanced at her and said, “Talk them down or distract them. I’m going after the berserker.”

She nodded.

Each step he took toward Gundahar, the air seemed to grow thicker. Stuffier. Harder to breathe, full of a desperate fear, a wild need to escape. He felt like he walked toward a cornered animal, one tired and scared – but not wanting to hurt anyone.

They reached the center, where Caiden grabbed one shoulder of a man with his club raised over the fallen Gundahar and shoved him aside hard enough to send him staggering away, teetering awkwardly like a drunk. Judging by the smell, he probably was. As was half the mob.

Somewhere behind him, Gwen tried to raise her voice over the din of confusion, anger, and accusations. Telling them to calm down, that this was their job, to go back home…

Caiden barely listened. He’d trust her with that. With the talking. She liked doing it, after all, and he’d be damned if he had words for these idiots. Not with how he felt something in Gundahar that wanted to snap. He couldn’t let that happen.

Kneeling, he put a heavy hand on Gundahar’s shoulder as he half lay in the street, bruised and bleeding. He’d fallen silent. Gone were all the hoarse yells and pleas and him trying to explain. Spent. There weren’t any words left in him, only ragged, sharp breaths and a hard twitch of the muscles in his neck. The instant Caiden touched him, something almost seemed to lash out – something with claws, and something very intent to kill.

Caiden gripped his shoulder anyway, prompting Gundahar to look up at him. He blinked, locking gazes, sending Caiden almost more pain and remorse than he knew what to do with.

“Gundahar,” he said, “breathe. Focus. Get on your feet – I’m taking you out of here.”

“N-no— no, Venator—” he gasped. “Too late— please—”

Whatever else he might have said died on his lips, fell to a look of resignation that passed over his features in a blink. Caiden knew it was over then, even before Gundahar’s jaw set and frigid determination rushed from him, like a gale from the North.

Gundahar surged to his feet, and with one swipe made of inhuman strength, slammed his arm across Caiden’s head powerful enough to send even him sprawling into the street, skull cracking hard against the cobblestones.

Whatever happened next, Caiden didn’t see it. Didn’t much hear it, either, for the ringing in his ears. Screaming, ripping, popping – strange sounds rippling like water swam through his head as if they were ten leagues away and drowned.

This was new. All of it. The wash of cold, biting down deep, right to the bone, and the fury. It was like nothing he’d felt before, a high-pitched scream tearing on around him, and into him, settling like it wished to stay. Wished for him to scream along with it, to give in to the anger. He almost didn’t even realize that screams – even worse, distorted, full of more pain than he and all his experience could even imagine – were also very real, filling the air around him.

And when Caiden scrambled to his feet again, his head pounding from where he’d knocked it against the ground, Gundahar was already gone.

A monster stood in his place.

Caiden stared straight down a wrinkled muzzle, lips already starting to drip strands of white froth. The thing before him looked like the largest bear he’d ever seen. Massive, hulking, covered in brown, grizzled fur and twitching muscles the size of which no man could ever achieve. Yet its shape looked almost human, with arms, and great hands bearing fingers that ended in long, hooked claws.

No recognition stirred in the green eyes like he’d seen on the man wearing this monster’s skin – or the man skin the monster wore. Maybe Gwen had been right.

Because when the bear-monster turned, it opened its wide, toothy maw and lifted a hand-paw the size of Caiden’s entire head, ready to bring it down on the nearest fleeing civilian.

This was their fault – the civilians.

But right now, that wasn’t important. All that mattered was stopping it.

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deathvsthemaiden · 5 years ago

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🌻

Congrats! You have won access to a list of some of my most random thoughts in recent memory! Enjoy maybe (advance apologies for not linking any sources to any of the half remembered fun facts...don’t take them too seriously I never know what I’m taking abt 😬🤗)

•If you’re talking loud enough for people to hear you without trying or meaning or wanting to...it doesn’t count as eavesdropping!! @/my mother I am innocent! Learn some volume control 📢

•The older I get the more toxic and alienating I find the commonplace turn of phrase “I’d forget my head if it wasn’t attached!” Why is that painted as a bad thing...... 🥺💔❓I’d loveeee to forget my head. Just a few times. 👌🏽 As a treat.

•excluding the obvious, such as slurs, my least favorite words in the English language are landlocked (hideous reminder of my geographic state of affairs), and kismet. The latter is just so uglyyyyy the original language(s) it’s derived from make it sound so much better why can’t we just say kismat! I speak Urdu so I’m biased but like—

•I emphathize with fish an odd amount. I’ll eat them gladly and w gusto but I also find the level of suffering they’re allowed to feel staggering. It blindsides me. Blob fish used to (actually still do) freak me OUT!! Like my sister would scare me by showing me pictures of them w no warning. But apparently the reason they look the way they do is normally they live like 2000-4000 ft underwater and the decrease in water pressure as they’re drug up to the surface misshapes and deforms them and apparently this is very painful?? Even if it isn’t tho...the first time I read that. Immediate tears sprung into my eyes. And apparently some fish can choose to commit suicide? Like they just stop swimming and eating... god oh my god—!! They’re FISH!! Why are they so COMPLICATED!!! And I used to own a tank full of fish and usually fish don’t last long in our house! Rancid vibes you know? And my mom and I were so pleased these ones had lasted so long!! And then mysteriously they all just died too?? We did everything RIGHT! It was probably more than 2 years ago and we keep saying we’ll get more fish but I just don’t have the heart...I’m.....not ready to get hurt again so soon.

•apparently purple marble is/was a thing that exists. But the Romans used it up? Wild if true

•can’t stop thinking abt how elegant FGO!Bedivere would look in fencing gear

•My parents almost named me Sumbal

•You know how B&N has special gilded hardback editions of various classics? I will never forgive them for making their edition of Jane Eyre black/grey and WHITE!! MONOCHROME and BLEAK!! (Just bc it’s gothic!!!) It’s one of the most colorful books I’ve ever read!!! It swept me off my FEET! During the happiest parts of the book everything in my line of sight irl was GOLDEN I was in literal actual and true LOVE!!! I fell a-freshly in love w life bc of how much this book delighted me and they swaddle her in black and WHITE?? I can’t deal gentle reader I cannot deal—

•I have mixed feelings about poetry but I have a soft spot for The Tiger is out yes (you know the one, by the little boy? the ENERGY!!)+e. e. cumming’s The Grasshopper. On average poetry doesn’t make sense to me but grasshopper is the sort of (non)sense which I’m capable of appreciating. I dream of having a voice controlled fancy robot try to kill me so I can tell it to recite grasshopper and then it just explodes in confusion bc you can’t do that (recite grasshopper) 🐅 🤖

•I’ve lost track of the # of years I’ve waited in vain for Shoukoku no Altair to be localized and have official (physical!) English copies available for purchase, instead of just ebooks. Since the forgettable and upsettingly bad anime adaptation I’m afraid it’ll never happen ever...💔 I ache and yearn for naught but idk how to stoppp 😭

•The Cr*wn of L*ve by John Everett Millais is one of my most favorite paintings but I’m like. Embarrassed about it 👑 @my brain WHY. When did I become such a s*ppy gremlin. I blame ur fics and Jane Eyre Eve 😑 I was firmly in the ‘romance is a neurochemical con job’ camp just years before courtesy of my upbringing....what have I become 😶😶😶

•nothing screams “I hate you” like not appreciating+wasting food and also not returning the favor ever like it’s not a zero sum game but god is a little reciprocity too much to ask yes it is and yes I am sensitive and have been hurt before why do you as—🤐

•purposely vague but sometimes I wonder if I’d been one of those kids who put her head down on her desk in elementary school a lot and stopped listening to teachers whilst doing so maybe life, academically speaking, would go smoother for me now. But I was too afraid of getting in trouble and not yet the full fledged quitter you do (not literally) see before you today. Although the urge to put my head down wasn’t one I never felt...Missed opportunities alas

•I used to be able to handle spending any length of time in those mesmerizing aquarium tunnels and even enjoy myself in them but I’m now a more fragile and wise gal and can not even look at pictures w/o feeling intense WHJDNDNDND idek. They’re scary man. 🌊

•one of my favorite fun facts ever is this painter in 1881, Edward Burne-Jones finally realized mummy brown paint actually had bits of real mummies in it when having lunch with friends and was so unnerved he tried to give his tube of the paint a burial immediately. Like immmmeditately. (read this like a year ago in The Secret Lives of Color by Kassia St. Clair) 🎨 📖

#wow I didnt wanna be boring and only say 3-5 things so I listed way more but wow. this is a doozy I apologize sort of #asks #tyyyyyy 4 asking+ur patience #i took so long to answer I figured I should make it worth ur while....

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rockinlibrarian · 6 years ago

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Three Survey Memes

@e_louise_bates tagged me once directly and twice indirectly (I mean, since I'm already typing something here I might as well do the others too), so here. Please feel free to comment! I like discussions!

Survey One (what I was actually tagged for): Name my top ten favorite characters from ten different fandoms.

I feel like the way this is phrased, I should pick ten fandoms first and then narrow them down to the characters, so that's what I did. It's an easier way to find my favorite characters, anyway.

1. From Harry Potter: Luna Lovegood, obviously

2. From Tolkien: Samwise Gamgee, obviously

3. From the MCU: Peggy Carter, most obviously of all

4. From Star Wars: This is a product of me picking fandoms first, and then discovering I don't have an OBVIOUSLY answer this time. But when you get right down to it, I've always had a special place in my heart for Obi Wan.

5. From Diana Wynne Jones: Sophie Hatter. Stealing one from Louise there, but again, obviously.

6. From L.M. Montgomery: Stealing the fandom from Louise that time, but I on the other hand have to stick with Anne Shirley, because she may top my fave character list, period.

7. From Jane Austen: Rev. Henry Tilney, NOT stealing from Louise because again, OBVIOUSLY, as she well knows, too. :D

8. From Discworld: DEATH. This was hard, because as soon as I started thinking of Discworld, so many MUST INCLUDES came up. Tiffany! DEATH's granddaughter, whose name I totally had a minute ago when I first thought of it but now has suddenly slipped my mind as I'm typing it (my brain now keeps trying to tell me it's "Karen" but that feels utterly wrong Her last name's Sto-Helit. I think. EDIT: SUSAN! Of course. The second I hit "post")! Sam Vimes, one of the other great Sams of fiction! But who's there and perfect and wonderful through all of it? DEATH. So I'm sticking with that.

9. Uh, other Marvel properties that aren't the MCU: I just have to shout out again to the Loudermilk twins from Legion. They count as one person because they sort of are, and because their chemistry together just MAKES them, even though they both individually are pretty fun, too (Cary's dorkiness and Kerry's innocent enthusiasm for beating people up). There was like a block of three or four episodes this season without them and it nearly ruined the whole season for me.

10. No particular fandom I'm aware of but no list of favorite characters is complete without: Blossom Culp. From the books by Richard Peck.

SURVEY TWO, a writing one:

1. When did you start writing and how? In first grade I had this dream about a disgruntled Santa's elf taking our church hostage on Christmas Eve. It was a great dream, so I decided to turn it into a book. Recently I decided to revisit it-- the basic plot, at least-- as a picture book. And for some stupid reason I decided it needed to be in verse. It might work some day.

Early on all my story ideas came from dreams, actually. Still today, my subconscious does most of my story-creating. Last night I had one about this huge family that lived in a mansion with a public pool in it and had all sorts of hijinks. They were great. They lived on Chalk Street and the oldest girl's boyfriend was named Granger the Ranger. Anyhoo.

2. What is your favorite line from your own work? It's got to be "Concentration leads to Meditation leads to Levitation leads to Aviation," because that's just a way of life.

I'm also partial to anything at all that Billy Boyd says in the Pipeweed Mafia Stories.

3. Who is your writing idol, and how have they influenced you? Hmm, I wouldn't call Madeleine L'Engle my writing idol, but she has influenced me the most, with her way of seeing the cosmic in the very small and the individual in the cosmic. And I named my daughter after her. But my Patron Saint of Writing whom I occasionally call on for intervention is Diana Wynne Jones. I don't know why. She just seems to be who I need to get my writing juices flowing.

4. Which oc has the best family (found or otherwise)? Of my characters? Hmm, I've never really focused much on family in my works. Even found family. I guess Billy 'Arrison's uncle IS George Harrison, so probably that.

5. Which oc has the most satisfying ending to their story? Ah, I'm terrible at endings. None of my characters has an ending to their story, not just because most of my works have never been finished, but because I keep thinking of things that happen to them later. NO ENDINGS.

6. If you’ve gotten feedback on your writing, who is your readers’ favorite character? If not who do you think readers will fall in love with? Well, no questions there. Billy 'Arrison. I mean look how often he's come up already in this survey. If you ask anybody whose ever read my work to name ANY of my original characters, they will go with Billy. Heck, people who HAVEN'T actually read his story would pick Billy.

7. Which tropes (eg. Friends to lovers, fake death, white haired pretty boy) do you always find yourself wanting to write? All my stories tend to have the theme of disparate people becoming friends through having an adventure together. I recently wondered if that's because I've always thought friendship would be easier if you could cut out all the small talk, and having an adventure leaves no time for small talk.

8. What goes through your head when writing a scene? The... scene? Also, random entirely unrelated stuff. Because I have ADHD. My brain is impossible to follow anywhere.

9. How specific is your idea of your characters’ appearance usually? Do you draw them? (If so can we see it?) Facial features are usually fairly foggy to me. I get general shape and color, so, like, what their hair looks like, their size, their race. I get their sense of style, too-- often I give them a signature item of clothing whether in my mind or in the text. I've drawn a few of my characters, yes, but I'm not particularly good at drawing consistently.

10. What are you proudest of as a writer? That I can occasionally look back at things I have written and be delighted by them as a reader. Unfortunately most of these things I have written continue to not be finished.

SURVEY THREE, also about writing:

1. How many works in progress do you currently have? That depends on your definition of "in progress." If you mean ACTUALLY IN PROGRESS, zero. Zip. Unless you count a couple of GeekMom articles I have in the planning stage. Or unless you count not-writing. I have a living room renovation in progress at the moment.

How many works do I have in an incomplete status that I plan to get back to eventually? Hmmm. At least five.

2. Do you/would you write fanfiction? I'm not INTO fanfiction but I do/have written a few pieces when they occur to me. There's of course the Pipeweed Mafia, which is a mix of Inklings fanfic and real people fanfic. You could count me writing George Harrison into Billy's background real people fic. One of my works in possible occasional progress is a Firefly fic about how Zoe fell in love with Wash. Oh, I should have put Firefly on my list of fandoms above, just so I could name Kaylee. KAYLEE, people. But I haven't written fic about her. Anyway. I also once wrote a very short prompt response X-Files fic that always delights me. It's silly, and yet in character.

3) Do you prefer paper books or ebooks? Paper.

4) When did you start writing? First grade.

5) Do you have someone you trust that you share your work with? A few people. It depends on the type of work, who would be the best fit for it. Louise is in fact one.

6) Where is your favorite place to write? Someplace where I don't have real life demands calling on me. Oddly enough, I think I got some of my best writing done while working at the Children's Museum, during downtime. On slow days I'd write a scene on the back of my schedule. A page a day really adds up! Of course, on busy days that was unthinkable!

7) Favorite childhood book? Have I mentioned A Wrinkle In Time?

8) Writing for fun or publication? Depends on where I am in life. Now, it is for fun, unless it is an article.

9) Pen and paper or computer? First drafts pen and paper. Then putting it together on the computer.

10) Have you ever taken any writing classes? Yeah, I had some writing courses in college, and I also took correspondence courses twice.

11) What inspires you to write? Ideas. As I mentioned, I get a lot of ideas from dreams. But there's also, like, a swelling of words in my brain that needs to come out through my hands every so often. I called it "writeritis" as a kid, and I guess I still do.

TAGGING: Whoever. You know who you are, if any of this resonates with you!

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jenniferfaye34 · 5 years ago

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#Giveaway ~ Sword of Soter by Ralene Burke... #books #fantasy #Christian #readers

On Tour with Prism Book Tours

Book Tour Grand Finale for

Sword of Soter

By Ralene Burke

We hope you enjoyed the tour! If you missed any of the stops

you'll find snippets, as well as the link to each full post, below:

Launch - Author Interview

For those new to the series, what should they know? Yes, the series is written from a Christian worldview. In fact, the trilogy was inspired by the premise question, “What if the Armor of God were real?” But, no, I did not endeavor to preach or convert or anything like that in the story. It is just a fun epic fantasy adventure!

Life is What It's Called - Excerpt

Karina thrust the sword toward Tristan’s gut, but he sidestepped her advance. She stumbled forward a couple of steps, then growled, spun around, and lunged again. “No.” Tristan batted her blade away with his and swatted her behind. “You’re too impatient. You have to wait for the right opening.” Karina sucked in a breath. The more she trained with Tristan, the more she wanted to take the dull blade in her hand and run him through. Releasing a long breath, she squared her shoulders, turned around slowly, and smiled as sweetly as she could manage. “I am sorry. I have no idea what has come over me.”

JeanBookNerd - Guest Post

A SWORD OF SOTER CHATTERER PANEL — RALENE BURKE Interviewer: Welcome one and all to the Sword of Soter panel. We have got the noble questers for the sacred armor with us today: Karina, Queen of Aletheia and Prophetess of the Creator; Tristan, Prince of Tzedek; Rashka, Guardian of Shadowed Wood; and Sam, Knight of Aletheia. Sam (growls): I am not a knight. Karina: Of course, you are! You have shown more courage and strength of character in the last weeks than most of the knights of Aletheia have shown in lifetimes. It’s an honor that would have been bestowed upon you more officially if we’d been in Aletheia. Sam: Thank you, Your Highness.

Candrel's Crafts, Cooks, and Characters - Interview

4.) What drives you as a writer? I am an encourager and a “fix-it” type person. As a writer, I seek to combine both of those traits in a way that can inspire and encourage readers. That can be pretty difficult in fiction, but I don’t mind the challenge. I live for the days when I hear from a reader and they say that my stories helped them in some way.

Remembrancy - Excerpt

Tristan stared off in the direction of the sound. “That definitely lends to the mystery of what lupens are doing this far south." Another howl echoed through the chasm and across the plains. Karina took a step toward Tristan. An answering bay came from the east, from the distant woods. More than one? Her heartbeat skittered. A chorus of howls brought frightened whinnies from the horses. Dom stomped his feet. “We need to go, Prophetess.

Wishful Endings - Guest Post

Top 10 Things to Bring on a Quest We’re going on a trip…a journey…a QUEST. First, we have to pack. Now, this ain’t a trip to the Bahamas—we can’t bring 3 suitcases on a plane to unload onto a cart and then into a car. If we’re lucky, we’ll have a horse to strap a couple extra small bags to. . .

Hallie Reads - Review

"I enjoyed getting to know Karina and the characters that surround her on her quest, as well as the challenges they face and overcome. An uplifting spiritual thread, too, can be found throughout the two stories. All in all, these books left me ready for the next one."

Christy's Cozy Corners - Excerpt

“And what has you two stooping to eat humans again?” The woman paused before the two ogres and raised her head to meet their glares with one of her own. Bogey jerked his thumb in the other ogre’s direction. “Madge’s stomach.” “What have I told you two about engaging with innocent folk?” The mysterious woman crossed her arms. From here, Sam could tell her eyes were a beautiful emerald green, the same color as her dress. No wonder she hid so well on her approach. Whoever she was, at least she seemed to be on his side. Or at least on the side of not letting the ogres eat him.

Faithfully Bookish - Interview

What did you learn or discover about yourself (or your characters) while writing Sword of Soter? R: Well, I discovered I could write 10k words in a single day on multiple Saturdays. Ha! Life was kind of hectic, and I kept having to catch up on my word count goals. On a more serious note, writing Rashka’s story in this book, helped me work through some of my own issues of “trying to do it all on my own.”

Reading Is My SuperPower - Review

"Armor of Aletheia and Sword of Soter present an action-filled allegory of faith set against the backdrop of good vs. evil . . . the author has clearly drawn some intricate world-building and left some intriguing possibilities for the third and final book in the trilogy. A great choice for young adults, to entertain as well as strengthen their faith."

Paulette's Papers - Excerpt

She opened her eyes to a shimmering green flame, reminiscent of the bonfire from their night in Greenhorn. She shrunk against Tristan’s side. He nudged her farther behind him and stood, pulling his sword. Masculine laughter rose from amid the unusual flames. Rashka, her face a stoic mask, rounded the fire with her bow poised as she made her way toward Karina. “What is happening?” Karina asked. “I do not know, Prophetess.” Rashka fixed her gaze at the fire. “Stay back.”

Library Lady's Kid Lit - Review & Interview

"After reading Armor of Aletheia earlier this fall, I was eagerly anticipating Sword of Soter. Ralene Burke did not disappoint. Burke continues the epic adventure begin in book one. Some of the characters continue in Sword of Soter and new ones are introduced. . . . If you enjoy epic fantasy like Lord of the Rings or Chronicles of Narnia, I highly recommend Sword of Soter." Who did you have in mind as you wrote the book? The Sacred Armor trilogy was written for those who are still searching for their calling. Or those who have found their calling but are unsure they are worthy of it or how to embrace it. Each character is the story is called to something they are uncomfortable with for different reasons, much like we are.

Andi's Young Adult Books - Excerpt

Holding his monocle, the man offered a deep bow, to which Karina nodded. There was something familiar about him. “Greetings, Queen Karina. How nice to see you again. You are welcome indeed. I am sure you have forgotten by now, but I am Bormain, steward of the roy—by the Creator, Tristan Lemur, is that you?” Karina fought to maintain her composure as she turned to Tristan, who stiffened before holding out his hand in greeting. “Bormain, my good man, it is good to see you again.” Bormain looked a bit flustered. “I did not realize we had two royal guests.” He quirked a brow. “Much less that you were traveling together.”

Colorimetry - Guest Post

Building a Storybook World One of the best aspects of being a fantasy writer is the freedom to build our own story worlds. Granted, to an extent, we are still bound by the laws of science. But there is still massive freedom in creating a new world, including geography, creatures, and cultures. . .

Inspirational Reading Adventures - Interview & Review

Q: Which genre is your favorite? If you could only write or recommend readers read one, what would your ‘go-to’ genre be? A: FANTASY! I love that fantasy allows us to expand our imagination, to create new worlds, new peoples, new creatures. We can explore all the stuff we face in real life, but in a way that is removed and still provides a sense of escape. "If I enjoyed the first, I loved reading Sword of Soter! From the start, I was quickly pulled back into to this series, and having already met some of the main characters, this one holds more character growth and I loved all the awkward tension as Tristan and Karina learned to work together both with each other, and with others. I also felt this one is a smoother read, and the pacing was much better."

Red Headed Book Lady - Guest Post

#SHINEBeyond in Soter Readers often ask me where I came up with the #SHINEBeyond tagline and what exactly it means. And I’m all too happy to take the time to answer as this philosophy is something dear to my heart. Essentially, #SHINEBeyond was a culmination of all my work in writing, editing, and ministry—a cohesive theme seen in everything I tried to do. . .

Romancing History - Excerpt

As the steward opened the door, Karina cleared her throat. “Please remind the king that my business is urgent. I need to take my leave as soon as possible.” “I will, Your Majesty. Enjoy your stay at the palace.” And then he was gone. Karina turned back to the room. Tristan stood in the corner not bothering to hide his smirk. Rashka paced by the windows, looking out over the courtyard below and the sea beyond. Lady Moriah and the two handmaidens stood off to the side, watching them expectantly. What now?

Singing Librarian Books - Spotlight

Locks, Hooks and Books - Excerpt

Sabreen clasped her hands together and held them near her heart. “And you found her.” The words sounded sarcastic, yet there was a hint of some other emotion—something Sam could not determine. He chuckled. “Yeah, I found her with a bounty hunter.” She gasped. “How did you all get away?” “We didn’t. Turns out the bounty hunter was helping her. At least he was by then. After he kidnapped her. After he took her to Faramos.”

Paper, Ink, & Lizard - Review

". . . Burke’s passion for Christ shines through the pages of Sword of Soter through her characters, especially the main character Karina. Sword of Soter is a pleasant story and great for reading on rainy days."

J. L. Mbewe - Review

"Ralene Burke knows how to weave a story! . . . Sword of Soter was an enjoyable read that kept me turning the page to see what will happen next."

Don't forget to enter the giveaway at the end of this post...

Sword of Soter (Sacred Armor Trilogy #2) By Ralene Burke YA Fantasy, Christian Paperback & ebook, 275 Pages September 25th 2019 by Elk Lake Publishing Inc NEW KINGDOM. NEW FRIENDS. NEW DANGERS. NOT EVERYONE CAN BE TRUSTED … Karina, Tristian, Rashka, and Sam venture forth into the wilderness of Soter on the next leg of their quest to retrieve the Armor of the Creator. With the ancient evil already affecting the kingdom, nothing in Soter is what it seems—from what skulks beneath the canopies of the woods to what lies within the sleek white and gold of the capitol city to the people Karina and Tristan have known since they were children. Danger lurks around every corner. Discerning who to trust is paramount to staying alive and discovering the location of the Temple of Soter. Yet, to Karina’s horror, Faramos’s reach finds them time and again. The longer they are forced to dawdle, the more people are affected by the growing panic in Soter, and the closer Faramos is to taking over the Three Kingdoms. Can Karina retrieve the information they need while Tristan keeps his brother at bay? Or will the entire quest disintegrate before they even arrive at the temple?

(Affiliate link included.)

Goodreads│Amazon Also available on KindleUnlimited.

Other Books in the Series

Armor of Aletheia

(Sacred Armor Trilogy #1)

By Ralene Burke

YA Fantasy, Christian

Paperback & ebook, 268 Pages

August 29th 2018 by Elk Lake Publishing Inc.

The death of her king changes Karina’s life forever. Fleeing the royal house, she must leave her life behind to seek out the Armor of the Creator—to save the very people who now hunt her.

Faramos, the evil warlock waiting to unleash hell, knows the Creator has already chosen his warrior, so he sends his bounty hunter to retrieve her. After Tristan abducts her, he witnesses Karina’s gentle nature and strong independence, and he finds he can’t complete his assignment.

Together, they set out to retrieve the armor and defeat the hordes of creatures sent to destroy them. But is Tristan’s heart secure as he faces certain death for defending the queen? And will Karina have the courage to become all the Creator intends her to be? Failure will condemn the world to eternal darkness.

(Affiliate link included.)

Goodreads│Amazon│Barnes & Noble

Also available on KindleUnlimited.

About the Author

Whether she’s wielding a fantasy author’s pen, a social media wand, or a freelance editor’s sword, Ralene Burke always has her head in some dreamer’s world. And her goal is to help everyone #SHINEBeyond their circumstances! Her fantasy novels are available on Amazon.

When her head’s not in the publishing world, she is wife to a veteran and homeschooling mama to their three kids. Her Pinterest board would have you believe she is a master chef, excellent seamstress, and all-around crafty diva. If she only had the time . . . You can also find her on Facebook, Instagram, Twitter, or at her website.

Website│Goodreads│Facebook│BookBub│Twitter│Instagram│Newsletter

Bookstagram Tour

This has its own giveaway, so go check it out! Enter at each stop for extra entries.

October 28th: @TheReadingCornerforAll

October 29th: @h.szott

October 30th: @mamabear_reads

October 31st: @brenyandbooks

November 1st: @bookishdelightz

Tour Giveaway

One winner will win a prize pack that will include print copies of Armor of Aletheia and Sword of Soter, a plush blanket, a tumbler with candy, a journal, and a pen all inside a half-bushel basket inlaid with a gorgeous book print material.

US only

Ends November 6, 2019

a Rafflecopter giveaway

#Sword of Soter #Ralene Burke #fantasy #Christian Fiction #Prism Book Tours #Hearts & Scribbles

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amazonauthorinsights-live · 8 years ago

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Secrets to successful self-publishing careers

By Cynthia Shannon

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It takes a village and then some.

The self-publishing landscape has changed. Ask any indie author who has been at it for a while, and they’ll likely agree that what used to drive discovery in self-publishing isn’t what works now, and there are no guarantees that what works now will continue to work in the future. “The moment you think that a particular activity is the “best” one, it gets stale and something else catches on,” says David Estes, author of the popular YA series The Dwellers Saga and Slip. The problem with discovery might be due to the dramatic increase in self-published titles, giving readers more choice but making it more competitive for authors to stand out. According to a recent Bowker report, the number of ISBNs from self-published books grew by 375% between 2010 and 2015. There were 727,125 ISBNs assigned to self-published titles in 2015 alone. If anything, this likely under-represents the number of indie books, as many popular self-publishing platforms don’t require an ISBN to release a book. Self-publishing is an attractive option to the approximately 81% of Americans who want to publish a book some day, and more self-published authors are making a living today than traditionally published authors, according to Hugh Howey, bestselling author of Wool, citing an Author Earnings report. But don’t think that simply hitting "publish" is all it takes. “I would upload my book to the KDP platform, fill everything out, and hit publish. Then the program would think and think, and then—nothing. No book live,” remembers Shannon Mayer, author of Raising Innocence. “I spent three days trying to figure out why it wouldn’t work before I stumbled on the reason: I hadn’t put in who the author was!” Technical difficulties aside, self-published authors realize too late that publishing a book is a lot of work. We asked three bestselling indie authors how they turned their passion into a career, and for their advice on approaching self-publishing successfully.

The Secret of the Self-Published Writer: It Takes a Village

While writing is a solitary endeavor, self-publishing isn’t—or shouldn’t be—if you want your career to take off. Chanda Hahn, who worked as a bookseller and children’s librarian before writing her bestselling Unfortunate Fairytale series, knows what areas she needs to outsource to professionals, like copy and line editing, and what can be done in-house. “My brother-in-law does my covers, and I’ll find the models and get a cover shoot done for the book. I found one model in a Panera Bread while I was eating lunch!” As a former accountant, Estes realized that he needed to approach his self-publishing career like a business. “My goal is to publish a finished product that is as high-quality as possible at the lowest cost. I try to save money where I can, but I do not do so at the sake of quality.” Authors simply cannot go at it alone, and being realistic about where your strengths and weaknesses are will help you identify where you need help. “I have zero skills with graphic design, so I outsource the cover design to a trusted friend who happens to be a graphic designer,” says Estes. And yet, because of the nature of the beast, every responsibility ultimately lays with the self-published author. “Every choice I make for my books and my stories from plot, editing, cover art, marketing… it’s all on my shoulders,” says Mayer, who has written more than 30 books. This level of involvement is what initially appeals to indie authors, but the scope of what needs to be done (and done well) can be overwhelming for someone who tries to do it all alone.

Thinking About Marketing First

Writing, editing, designing, pricing…the last thing indie authors usually think about when they finally hit "publish" is marketing the book. But readers can’t buy a book they’ve never heard of. While there are many outlets and opportunities for authors to promote their books, Goodreads remains the largest site for readers, with more than 50 million members. “I joined Goodreads as a reader, not an author,” says Estes, which anyone can see by checking out his robust bookshelves. Estes found several groups in his favorite genres where he could chat about books, TV, movies, and the like. “A few of the group members realized I was an author and decided to try my books simply because they were curious.” He began participating in formal group “Read to Review” programs, where he would offer free copies of his books in exchange for reviews. “That’s where I first started growing the seeds that would become my fan base, eventually expanding into my official Goodreads fan group.” David Estes Fans and YA Book Lovers Unite! has more than 3,000 members, but the group is not just about him. He and his two moderators ensure there’s something for everyone, whether that’s playing Book Bingo or conducting interviews with other authors like Marissa Meyer, Hugh Howey, and Jennifer Nielsen. Estes estimates that he spends about 10 hours hanging out in the group, and about 15 hours on Goodreads overall per week. Many self-published authors spend most of their marketing efforts on social media because they spend more time than money on it. “Once I’m [online], hours pass and I have no recollection of where they went!” Hahn credits Goodreads with helping her connect readers with her books. Her newest book, Lost Girl, will be the first one for which she’ll share advance reader copies for early reviews. “I’ve always been lucky enough to have very dedicated fans that want to share their love of the book by posting reviews.” Does she read her reviews? “Never. I may see my book and see that it has a number of reviews, and I’ll think, “Five thousand reviews…that’s awesome.” I don’t want to know how many are five stars or one stars…that’s not what’s important. What is important is that I wrote a book that made the readers feel something and respond, whether that is negative or positive.” UnEnchanted is the first book in the five-part Unfortunate Fairy Tale series, and the author has received more than 32,000 overall ratings to date. The unconventional fairy tales incorporate fantasy and adventure, and appeal to a teenage audience looking for a twist on their favorite stories from childhood. “A few weeks after I published, I started to get quite a few emails from agents. I knew I was doing something right and then the paychecks started to come in.” Mayer offers a free eBook to anyone who signs up for her mailing list on her website, which accomplishes two things at once: building a dedicated list of interested readers, and putting her book out there to get ratings and reviews. Estes agrees: “The more readers that download your book, the more reviews you’ll get. Whenever my books are on sale or I have a new book coming out, I have a large group of readers I can immediately contact.”

Parlaying Self-Publishing into a Viable Career

Self-published authors need to realize that it’s a marathon, not a sprint, and it’s usually not the first book that will be your greatest hit. Nor the second one. “I’ve seen authors spend two years promoting one book and never write book two,” says Hahn. “When I first published, I released three books in six months. Then I was releasing two a year.” “Some [indie authors] will hit it big with one book and think they’ve 'made it.' I know I used to think that way,” says Estes. “The momentum from The Moon Dwellers has lasted for a long time, but I know it will eventually run out, which is why I’m always publishing new material and trying to shift my readers’ focus to my new books, so I can generate new income streams that will keep my career going for years to come.” All three authors have been fortunate and savvy enough to be able to support themselves and their families through self-publishing, but they still see the value in a traditional publishing deal because it allows them to reach a new set of readers. “I went in with an attitude that I would succeed at writing no matter how long it took,” says Mayer, who recently signed a deal with 47North, an Amazon Publishing imprint. Hahn is willing to entertain the idea of traditional publishing if the right publisher came along, but she’s happy with the support she’s received from Amazon's CreateSpace, and grateful to Trident Media Group for their help with foreign rights deals. Estes and his agent are currently pitching his new high fantasy series to publishers, which he’s excited about. “People are still reading! The gap has vanished between indie and traditionally published authors. We are finally on a level playing field, and hard work and good writing will always yield success in the end.”

5 Tips from Self-Published Authors

Get as many reviews as possible. “Without reviews, you have no chance at selling books. When you first publish a book, particularly a standalone novel or the first book in a series, your sole focus should be getting reviews, rather than selling books.” —David Estes Choose your team wisely. “[Hire people] who already have an understanding of the industry. While you as the author can work with them to teach them the various areas where you need help, it's great if there is already a basic understanding of what needs to be done.” –Shannon Mayer Share your work. “The biggest challenge is finding what works and how to get your book in front of readers. Fans love giveaways and Goodreads makes it easy to do giveaways.” —Chanda Hahn Make your book available. “Some authors even choose to make their book perma-free, which allows the broadest number of readers to give it a try and possibly leave a review. If you do decide to offer your book for free, don’t forget to spend a little of your marketing budget to help you spread the word about your book.” —David Estes Let your writing breathe. “When writing a new book, it takes a few chapters to find your voice and rhythm, and I have a tumultuous relationship with my manuscript. Most days I write easily and other days I need chocolate motivation and coffee to get words on paper.” —Chanda Hahn

This article originally appeared on Goodreads.

Cynthia Shannon

Cynthia Shannon is an Author Marketing Specialist at Goodreads.

#publish #publishing options

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raystart · 7 years ago

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The Creative World’s Bullshit Industrial Complex

As editor of 99U, my inbox is (thankfully) filled with pitches of all kinds. Mainly, writers who’d like to contribute to this site and speakers who’d like to throw their hat in the ring for our yearly 99U Conference.

And most times, when we dig deeper into a specific person’s pitch, his or her purported authority is more of a facade to make them appear authoritative — and any ideas are actually a mosaic of people also trying to appear authoritative in a disconcerting house of cards.

They are what philosopher Harry Frankfurt would call “bullshitters.” Those that are giving advice for the sake of giving advice, without any regard as to how it is actually implemented, if it can even be implemented at all. “It’s not important to [the bullshitter] what the world really is like,” he says in a short video documentary about the phenomenon (below). “What is important is how he’d like to represent himself.”

BULLSHIT! (H/T Oliver Burkeman).

In these pitches there’s nothing to suggest the person has any original experience or research or insight to offer said advice. Instead they choose to quote other people who quote other people and the insights can often be traced back in a recursive loop. Their interest is not in making the reader’s life any better, it is in building their own profile as some kind of influencer or thought leader. Or, most frustratingly, they all reference the same company case studies (Hello, Apple and Pixar!), the same writers, or the same internet thinkers. I often encounter writers that share “success advice” learned from a blogger who was quoting a book that interviewed a notable prolific person.

The bullshit industrial complex is a pyramid of groups that goes something like this:

Group 1: People actually shipping ideas, launching businesses, doing creative work, taking risks and sharing first-hand learnings.

Group 2: People writing about group 1 in clear, concise, accessible language.

[And here rests the line of bullshit demarcation…]

Group 3: People aggregating the learnings of group 2, passing it off as first-hand wisdom.

Group 4: People aggregating the learnings of group 3, believing they are as worthy of praise as the people in group 1.

Groups 5+: And downward….

The Complex eventually becomes a full fledged self-sufficient ecosystem when people in group 4 are reviewing books by people in group 3 who are only tweeting people in group 2 who are appearing on the podcasts started by people in group 3.

This Bullshit Industrial Complex has always existed. But thanks to the precarious economics and job prospects of the creative person, it is often in a creative’s financial interest to climb the bullshit pyramid. In the short term, it’s creating a class of (often young) creatives deluded into thinking they are doing something meaningful by sharing “advice.” Long term, it’s robbing us of a creative talent.

Don’t Hate the Player, Hate the Game

Being quiet and slowly building mastery and expertise doesn’t pay off much at first. So many creatives must make a calculation: Do I want the short term, could-go-viral-at-any-second thrill of being a vocal expert in my field? Or am I more content playing the long game? More people are incentivized to choose the former — and it’s getting crowded in here.

It’s not our fault. We are set up to reward those proclaiming to have the answers. Sometimes the rewards are higher than those for actually doing the creating, as creatives are getting squeezed. Technology can rob you of your mastery. Automation can rob you of your value. Fickle clients can rob you of a paycheck. But once you’re perceived as an expert on the core premises of creativity? You’re in! Mostly.

There are TEDx events spreading from city to city, websites (like this one!) always seeking out voices to share their views and content to stock newsletters and make the social media rounds. Many sites like Medium are, yes, rich with intelligent essays, but also rich with people giving generic advice in the hopes of selling the next ebook containing aggregated advice from other advice givers. And as more of us are tasked with appearing as experts, we’re incentivized to look the other way. For all of the cynicism around something as innocent as a goddamn logo redesign, the creative world sure looks the other way when someone tells us that the key to creativity is just “shipping.”

Writing About Writing About Thinking About Doing

— False Medium (@FalseMedium) September 10, 2013

As someone who edits a website, there are red flags. The person will claim that they’ve written for site x and site y and have z twitter followers. This is coded language for “take me seriously, because other people have!” Sites like Forbes, Huffington Post, and Entrepreneur Magazine have “open contributor” policies where almost anyone can get published with little or no editorial oversight. And the reason they have those policies? Because more content equals more advertising dollars. The incentive structure for both sides makes this credibility hopscotch arrangement appealing. It’s the Complex at work.

Book publishers, the ultimate authority vehicle, are the capstone of the Complex but are just as victim to changing economics as any blog. Responses to book pitches often do not involve a thorough deconstruction of your idea and its substance. Instead, they will ask “How can you market this book?” Which really means “How big is your mailing list?” No one has the time or incentive to make sure their ideas advance the conversation. Or are even realistic. I know because every day a book arrives at the 99U offices with ideas as recursive as a rushed Medium blog post.

Above: Advice in an actual published (and popular!) book.

Creative people often despise those that criticize work without having work of their own. Something Teddy Roosevelt referred to as “being in the arena.” We respect opinions from those that are in the trenches with us, doing the hard things that we try to do. But this creative expert class is worse than any critic, offering other people creative salvation in an attempt to find their own. We despise critics with no skin in the game but we’ve handed them the keys to our kingdom and the space on our library bookshelf.

Make Room at the Top

The cynic in you may wonder, “Who cares? The more bullshitters out there, the more the non-bullshitters like me will be valued.” But what is frightening is those among us who consider success as bullshitter as actual success.

Let’s be clear here: Those who write books, speak at conferences, or write essays are not all bullshitters. Many (if not most!) are offering advice that takes its audience into consideration. This is not bullshit. This is good.

What I’m referring to are those that believe being “industry famous” in the creative world is success in of itself. Especially those that start out with that goal in mind. This is where the Complex can poison talent. Being industry famous should be the result of some contribution to the world that the industry respects and wishes to learn from. Or insights unique and useful that it genuinely makes people’s lives better.

Increasingly “creative coaches” and people with “keynote speaker” in their Twitter bios are making their quest to earn authority a higher priority than the very reason they got into this in the first place. Fueling the Complex is alluring catnip that feels like you’re advancing your career the same way answering a bunch of emails just feels productive.

If someone cares more about what their industry peers think of them than the problems they are solving, they’re a bullshitter. If the idea of being “known” is barometer of their success above user (or reader) success stories, they’re a bullshitter. They are the internet’s equivalent of a reality TV star, taking advantage of the attention economy by catering to our worst instincts in lieu of substance.

The “first principle” of why people willingly join the Complex is a matter of external versus internal motivation. If you’re fueled primarily by external validation, the best way to get it is by surrounding yourself with people like you and writing as an “expert” for that group. Voila, here come a thundering stampede of people ready to tell you to follow your passion. And when you make choices based on what others will think about you, you lose yourself along the way, and the world loses another creative mind that would otherwise share something original. And then, we’re stuck with the same voices at the top of the Complex. We all deserve better.

#startups #text #startup #advice #busieness #howto #news #tech #love

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conniecogeie · 7 years ago

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5 Steps to a Super-Focused, Super-Successful Content Experience

Few marketers would admit to valuing quantity over quality—or volume over effectiveness—when it comes to content. And yet for many, their actual output tells a different story.

When I interviewed content marketing aficionado Robert Rose last year, he observed how marketers in general have “become so focused on becoming an on-demand vending machine of content for sales enablement, for filling social channels, email newsletters, and blogs—all those things that have grown up organically over the last seven years—that we’ve forgotten how to create high-impact content.”

That constant drive to expand content, to saturate the market, to produce more, more, more, it’s like marketing’s version of gravity—a constant but unseen force that we never consciously notice.

Unless we’re mindful about process, strategy, and results, our content volume will continue to grow. And what’s so bad about that? According to Shelly Lucas, an Austin-based B2B content marketing consultant, when you create too much content, “it doesn’t get used, the quality is lower, and optimization falls by the wayside.” And it becomes less focused, targeted, and effective as a result.

Lucas points out several factors that contribute to marketers’ tendency to produce too much content:

They don’t have a content strategy (or they don’t stick to it).

What they produce isn’t getting the results they want or expect, so instead of testing and optimizing, they create something different.

What they create is working, and everyone wants a part of it.

A certain critical mass of content is needed to feed digital campaigns.

These are all compelling forces to reckon with, but they can be overcome with five simple practices and changes in perspective.

We've forgotten how to create high-impact content. – Robert Rose Click To Tweet 1. Tear Down the Silos

Siloes are problematic when they stand between:

The marketing department and other departments, especially sales

Individual teams within the marketing department

Different software tools that don’t play well with each other

In all three cases, these barriers make it difficult to get the right information into the hands of the right people at the right time. Content teams are usually too overloaded to deal with a laborious process for tracking down the performance results of their most recent releases. With a dozen deadlines always looming, they have no choice but to move on to the next piece, more or less blindly.

But what if all teams with a content-related role shared the same work management and reporting tool, with all relevant information gathered into a single source of truth? When this is the case, content marketers always have the latest analytics at their fingertips before they start a new campaign, ebook, or video. They have the intelligence they need to pivot and react in real time, effectively building upon past successes and avoiding recent failures.

This, of course, requires the CMO or another department leader to recognize the benefits of unifying all teams into one solution and appoint someone to start the discovery process of finding the right tool. It will take some up-front effort, but it’s worth it in the end.

2. Start and End with the Customer

“We’ll never be perfect at every step of the customer’s journey,” Rose says, “but how do we become remarkable at a few strategic steps, so that the thing the consumer wants is to have another experience with us?”

We can start by shifting our mindsets to be more customer-focused, rather than relying too heavily on internal talking points. This can be done by following our personas on social media, hanging out where customers congregate online (whether that’s LinkedIn, Instagram, Twitter, etc.), interviewing actual customers, and other similar practices.

We can then use these discovery experiences to compile a list of questions that real customers and prospects need answers to—and design a content experience that satisfactorily answers those questions in the right order and the proper place in the funnel.

“I recommend that producers shift from trying to catch every keyword to trying to answer a single question,” says Tonya Parker, Content Producer and Manager at Parker Content. “Each piece should provide a solution to a known consumer need.”

Sometimes we think we know our customers’ most pressing questions and needs, and it’s easy to let our perspectives be colored by existing company assets and internal assumptions. But time spent in the field listening to actual customers has a way of bringing us back to reality.

3. Audit and Map Out All Content

It’s not good enough to simply consult that list of customer questions on a semi-regular basis, as we churn out an ever-expanding library of assets. Instead, we should use the questions to build a strategic content map that’s clearly documented and easily shareable with all who have a hand in content creation.

As you engage in this process, you’ll quickly identify those old assets that have no place in your new plan—making it glaringly clear how much dead weight you’ve been creating and carrying around.

“To make content development leaner, define a strategy and stick to it,” says Lucas. “I’ve used quarterly content pillars, with each defined by a persona a specific use case, to help identify priorities.”

That’s one way to do it. Here’s another.

Bob Warfield, CEO and President at software provider CNCCookbook, has grown a large business (4.5 million visitors a year) almost exclusively through content marketing. He produces content for only two reasons:

To maintain engagement with his current readers and audience.

To bring in new readers via the usual SEO-originated traffic.

“These two needs require different content,” Warfield says. “In many cases, #1 is achievable with short articles that are fun and interesting with my audience. That’s not to say they don’t like skyscraper content too, but I cater to about five personas, and it’s better to give at least a couple of them something new every week when I can’t afford to produce a new skyscraper every week for every persona.”

Lucas and Warfield have differing approaches to strategy, as they should, given that they serve different consumers in different markets. The point is that they both have a strategy that informs a documented content map, and they stick to the strategy.

4. Murder Your Darlings

You may or may not be surprised that this tip was inspired by a quote from horror author Stephen King: “Kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler’s heart, kill your darlings.”

He’s not talking about characters here—heaven knows there’s lots of bloodshed in the typical King novel. Rather, he’s referring to the importance of brutally editing your own work. Just because you adore a particular sentence or turn of phrase that you’ve crafted doesn’t mean it serves an effective purpose. When it doesn’t advance the plot or reveal character, you have to kill it, no matter how brilliantly worded it is. And the truth is, it hurts much less if you eliminate the sentence yourself rather than having someone else swoop in and excise it.

The same principle applies to your content experience as a whole. Every team that produces or owns content is going to have their favorites—pieces that they spent a lot of time on, that they’re particularly proud of, or that they’ve otherwise invested attention and affection in. Even if the piece is a dud in terms of performance or it doesn’t fit customer needs, some of us still cling unreasonably to pet content pieces.

You can’t create a stellar content experience without weeding out the bad stuff or the stuff that no longer fits. Someone is going to have to make those tough calls. If you can’t handle it at the team level without starting a civil war, turn to the overall content strategy as defined by management. Whether it’s a director of marketing, a marketing VP, or a CMO, the person driving the ship has to be the one to lay down and enforce the rules regarding which darlings will be sacrificed to create a better content experience.

5. Fine Tune with Measurement

“88 percent of the top performers measure content marketing ROI, compared to 72 percent of the overall sample and 56 percent of the bottom performers,” according to the B2B Content Marketing report, which highlights benchmarks, budgets, and trends in North America in 2017.

Indeed, without regularly looking at the ROI of your content efforts, there’s no objective way to know which darlings to kill (who wants innocent casualties on their conscience?), you can’t effectively refine your strategy and content map, and it gets ever harder to break away from the company talking points and look at your work from the customer’s viewpoint.

No content experience is going to be flawless out of the gate, no matter how many brainstorms or rounds of review you go through. Only a strong routine of gathering and discussing performance data for each link in the content experience will allow you to locate and strengthen—or eliminate—the weak links.

And no, you don’t have to squeeze in extra meetings in order to share performance data, which will only be forgotten or lost soon after the meeting. A silo-smashing work-management solution, as mentioned in tip one, gives you an easy way to disseminate analytics to all stakeholders and participants. Plus, your ROI data will be permanently archived alongside all other relevant project information for easy retrieval later.

Less Is More

Are you comfortable following the path of least resistance, which usually results in sprawling, unfocused, ever-proliferating content—the “more is more” approach? Or would you rather adopt a “less is more” mindset, devoting your energy to creating lean, mean, unforgettable assets—and fewer of them? Unlike so many other aspects of content marketing, there’s just one right answer here, and you’re only five steps away from making the right choice for both your customers and your team.

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#5 Steps to a Super-Focused #Super-Successful Content Experience

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kraussoutene · 7 years ago