#i need to fill out a budget report and i MIGHT have thrown away certain reciepts thinking id photographed them

[maybeamiles]

Had the horrifying discovery that a thing i thought I'd taken care of was not in fact taken care of and I might not be able to finish it now.

[shankerjaikishen-the-unbeatables]

Life and times of Jaidev.

by

Vikram Appasaeb Jadav

*“Dekh li teri khudai, bas mera dil bhar gaya* *Teri rehmat chup rahi, main rote rote mar gaya . .”*

One of the greatest but unsung and unwept composers of yore was Jaidev. In 1933, 15 year old Jaidev Verma ran away from Ludhiana to Bombay, to become a film star. He acted in eight films as a child artist in Wadia Film Company. But owing to his father's blindness, he had to return to Ludhiana. While he was acting in films in Bombay he took music lessons from Krishnarao Jaokar and Janardan Jaokar. After his father's death, it was his responsibility to look after his sister. After he got her married, he went to Lucknow and continued his music studies under Ustad Ali Akbar Khan.

Ali Akbar took Jaidev as his music assistant when he composed music for Navketan's “Aandhiyan” and “Hum Safar”. From “Taxi Driver” he became SD Burman’s assistant. SD had full trust in his genius assistant; each time he entrusted him with a composing or creative job, he would advise him not to complicate it with difficult ‘murkis’ and ‘harkats’. Jaidev’s contribution to the compositions of SD Burman can be gauged through these very intricate nuances, very typical of him, obvious in a number of gems like ‘Phaili hui hain sapnon ki baahen’ (House No. 44), ‘Hum bekhudi mein tumko pukare chale gaye’ (Kala Pani), ‘Hum hain raahi pyar ke’ (Nau Do Gyarah), ‘Dekho rootha na karo’ (Tere Ghar Ke Saamne), ‘Aise to na dekho’ (Teen Deviyan), and ‘Tere mere sapne ab ek rang hain’ (Guide) to name a few.

Jaidev got an independent assignment in “Joru Ka Bhai”, after which he composed music for ChetanAnand’s “Anjali”. Music of both of these films became very popular. But, with “Hum Dono”, Jaidev came into the limelight, and how? Who can forget the bhajan ‘Allah Tero Naam, Ishwar Tero Naam’ sung by Lata! And as long as there are lovers around, ‘Abhi Na Jao Chhodkar’ will be their favourite anthem as if it is a Valentine message. ‘Main zindagi ka saath nibhata chala gaya’ became the life philosophy of Dev Anand. Jaidev built a reputation as a sensitive composer who did not compromise on the quality of music for the sake of applause.

After Hum Dono’s success, a promise was made by Dev Anand that every alternate film of Navketan will have music by SD Burman and Jaidev. Accordingly, SD Burman was entrusted the baton of “Kala Bazaar” and Jaidev ‘signed’ for the music of “Guide” for which he is believed to have composed a couple of tunes too (‘Tere mere sapne ab ek rang hain’, and ‘Din dhal jaaye haye raat na jaaye); however, the film was made and released finally with music by S D Burman, his career best. Jaidev proposed, Dev Anand disposed! Probably, for the first time, Jaidev felt exploited and stifled at Navketan and “Guide” marked the end of his long and fruitful musical association with both Dev Anand and SD Burman. Navketan, too, never called him back, which was the unkindest cut of all. Though the hurt feeling lurked in his mind for long, his respect and reverence for SD Burman remained the same till his last. Besieged by a chain of misfortunes, Jaidev made “Jo kho gaya main usko bhulata chala gaya” the mantra of his life with his spiritual character to ‘guide’ him.

What happened to Jaidev after Hum Dono is the kind of heart-wrenching cruelty that film industry keeps inflicting on its best talents. After the mega success of Hum Dono songs Jaidev was the natural choice of Navketan for their next film Guide starring Dev Anand. Jaidev composed and recorded two brilliant songs and all persons in Navketan management were extremely happy with the songs. But all of a sudden, mysteriously enough Jaidev was thrown out of Guide!

It is said that Dev Anand pressurized Jaidev to work as S.D. Burman’s assistant in Guide. It was a cruel event where a sensitive creative genius like Jaidev was suppressed by the heartless mighty. Jaidev was never again invited by Navketan to compose songs. Dev Anand used both the Jaidev songs in his film Guide. It is said that those two songs were ‘Din Dhal Jaaye Haye Raat Na Jaye’ and ‘Tere Mere Sapne Ab Ek Rang Hai’ sung by Mohammad Rafi. Being cast out of Guide was a very big setback in Jaidev’s film music career. He never really recovered from the shock. Jaidev used to frequently narrate such incidents to his friends, wracked by inconsolable grief.

This was the time when Jaidev met and got introduced to young composers like Roshan and Madan Mohan. This is a great example of the saying ‘genius finds genius’. Roshan invited Jaidev to sing in his very first film. Once, when Roshan and Jaidev were going together to a film company, they saw Madan Mohan. Roshan was reported to have told Jaidev, “I am going to introduce you to a brilliant young composer”. On introduction, Madan Mohan and Jaidev needed no time at all to become best of friends.

Roshan, Madan Mohan and Jaidev had many similarities. They were rare music geniuses. They were unfailingly great human beings too. Their unquenchable thirst ran to music, languages, literature and wine. None of them were given the importance or prominence that they richly deserved. But they lived their entire lives as friends and supporters. Theirs was a rare friendship in the ‘man eats man’ world of cinema.

Film world has its own inviolable rules. It needs people who can achieve mass popularity by shortest possible route. Its impatience with geniuses is well known. Geniuses like Salil Chowdhury, Madan Mohan, Roshan, Vasant Desai and Jaidev failed in this race to huge popularity. They did not have the talent to market themselves. What complicated the matter was group politics that acted as a barrier to fresh music entering the industry. True geniuses who blazed their own path overcoming all barriers in our film industry are very few.

Jaidev also composed the musical score for “Maitee Ghar”, a Nepali film produced by King Mahendra. The King was so pleased with Jaidev that he offered him a blank cheque and asked him to fill in any amount as he wished. But Jaidev returned the cheque and asked for a tiger skin instead!

People who speak of the Golden Age of Hindi film music mostly speak of commercially successful names like Naushad, Shankar Jaikishen, S.D. Burman, R.D. Burman, Kalyanji Anandji and Laxmikant Pyarelal. But there are many composers who established their identities through the uniqueness of their compositions alone. They may not have composed music for a very large number of films. Many of their films might not have succeeded at the box office.

Jaidev had composed music for less than thirty films. The number of songs to his credit may not be more than hundred and fifty. But Jaidev is a name imprinted on the hearts of lovers of vintage Hindi film songs as the genius who gave such fabulous numbers as ‘Kabhi Khud Pe Kabhi Haalaat Pe’, ‘Allah Tero Naam’ and ‘Abhi Na Jao Chhod Kar’. ‘Kabhi Khud Pe Kabhi Haalaat Pe’ is among the best ghazal numbers sung by Mohammad Rafi. There are many who rate the number sung by Lata Mangeshkar for Jaidev ‘Allah Tero Naam’ as the best prayer song to have emerged from Indian films. In a recent televised event, Jaidev’s ‘Abhi Na Jao Chhod Kar’ was rated both as their favourites and the best Hindi film song ever by today’s stars Shankar Mahadevan and Farhan Akthar.

It is possible that an average listener may identify Jaidev as the only music composer from Hindi films to have won the National award thrice. But the lamentable fact is that this composer of incomparable songs, winner of many state awards and winner of ‘Sur Singar Samsad’ award for Lifetime Achievement in Music remains so unknown to common man that we keep hearing the question, “Jaidev? Who is he?” even from people who love his music!

It was Jaidev who introduced ghazal singer Hariharan to film music in the film Gaman (1979) with the song ‘Ajeeb Saaneha’. This is not merely one of Hariharan’s best songs it has become one of the finest ghazals in Hindi film music. It won the U.P. state award and a nomination for National award for Hariharan. In the film Kinare Kinare, Jaidev brought together four leading singers Mohammad Rafi, Talat Mehmood, Manna Dey and Mukesh to sing a song to be picturised on one character played by Dev Anand. It was an event nobody had tried till then.

Jaidev gave Yesudas some of his best Hindi songs that suited the unique pathos that Yesudas carried in his singing style. He even made him sing for Amitabh Bachhan in Aalaap released in 1977. ‘Zindagi Ko Sawarna Hoga’ and ‘Chand Akela’ with a light classical touch and the sad lullaby ‘Koi Gata Main So Jata’ in this film, were Yesudas’ very important Hindi film songs. Another fine ghazal singer Bhupinder shot to fame with a fabulous Jaidev song from his film Gharonda. Who can forget the depth of feeling that the song ‘Ek Akela Is Shahar Mein’ carried with such conviction? Jaidev’s Gaman also saw the introduction of another important singer, Suresh Wadkar to Hindi films with the classical based ‘Seene Mein Jalan’.

Jaidev was admired by producers as a good composer, but they considered him good enough for the small-budget films. Though most of his films failed at the box office, many of them, such as 'Kinare Kinare', 'Reshma Aur Shera', 'Alap', 'Prem Parbat', 'Gaman' and 'Ankahee', are remembered for his imaginative musical score. It is unfortunate that despite his expertise in classical and folk music and imaginative approach, Jaidev had only 'Hum Dono' and to a certain extent 'Mujhe Jeene Do' as the only commercially successful films to his credit.

Jaidev was a lonely man with no house of his own and no family to take care of him except a few friends who were mostly from the literary fields or judges, lawyers, painters, high rank officials and dignitaries. He needed a room to display his awards and trophies but sadly, most part of his life in Bombay, he lived alone as a tenant in a single room at Lily Court, near Ritz Hotel, Churchgate. His “Gharonda” song ‘Ek akela is shehar mein aab-o-dana dhoondhta hai, ashiyana dhoondhta hai…’ was almost biographical and depicted his plight.

A winner of four Sur Singar Samsad awards, the Lata Mangeshkar Award of the MP Government and three National Awards (‘Reshma Aur Shera’, ‘Gaman’, ‘Ankahee’), Jaidev did not get the recognition he deserved and that is a sad commentary on the musical culture of modern cinema. Looking back on Jaidev's career as a music director, his struggles, achievements and set-backs, his pensive melody 'Kabhi khud pe kabhi halat pe rona aya' from 'Hum Dono' suddenly comes to mind and the heart grieves for the talent that was wasted. By a strange quirk of fate, before his composing days, Jaidev also sang songs on All India Radio. Sahir’s “Tang aa chuke hain kashm-e-kash-e-zindagee se hum” was first sung on AIR by none other than Jaidev. He was the first composer who used the 'glockenspiel' for the cigarette lighter tune in “Hum Dono”. (It was Kersee Lord who brought this instrument to India, and also played it to good effect.)

As compared to his contemporaries, Jaidev was underpaid or not paid in time or not at all paid many a times. But, money considerations did not dilute his passion or affect the quality of work. He was a workaholic and had a method to his madness; he took note of the backdrop of the film, the situation, the character, the dialect, the lyrics and worked meticulously on the details of the song, its arrangement and orchestration till the final recording. No doubt he was exploited many a times of which he was well aware, but it was only when he felt so, he cut off his ties with the filmmakers (like with Dev Anand and S D Burman after “Guide”) and dissociated himself from the composing assignment. Not many know that the title track of Ramanand Sagar’s epoch making serial “Ramayan” was by Jaidev. He left the serial at the nascent stage itself as he was not even reimbursed the taxi fare (from Churchgate to Natraj Studios, Andheri East), leave aside the credit or remuneration for composing!!

In Jaidev’s own opinion he gave his best for Hrishikesh Mukherji’s “Aalap”, but when Mukherji and Amitabh Bachchan were ignored, what can be said about Jaidev’s plight? But Jaidev gave his all for the ultimate reward he got from “Aalap”. His association with Harivanshrai Bachchan got him the opportunity to compose the “Madhushala”, which had Manna Dey singing the “Madhushala” into the annals of posterity!

After three decades of continuous struggle as a music director, and with only thirty six films to his credit, Jaidev was a tired man. Age was catching up with him and his health was failing. He had no one except friends to care for him and no house to call his own. Earlier he used to spend his vacant hours over a glass of liquor. But later even that blessing was denied to him on medical grounds. On December 14, 1986, when Jaidev stepped on the stage to receive the fourth Sur Singar Samsad award for his classical music in 'Ankahee', he looked weak but healthy enough to last another decade. The glow on his tired face was probably the last flash of a falling star. On January 6, 1987, he died suddenly, at the age of 68, leaving the film industry to grieve for the loss of a talent it had consistently neglected. Life had been unreasonably cruel to him but death was more than gracious to liberate him from the misfortunes of life.

A Tribute to Jaidev ~ Vikram Appasaheb Jadhav Kolhapur 06/01/2019

जयदेव को देवानंद और s d burman ने दुःख पहुंचाया guide के 2 गाने तेरे मेरे सपने याब एक रंग हैं और दिन ढल जाए रात न जाये की धुने जयदेव नेबनाई थीं।

[hedgiwithapen]

Antumbra

Antumbra: noun. The area outside the darkest shadow of a solar eclipse.

It was sheer luck that the wide space, part desert, part prairie, sand and sagebrush and yellowed grass, was currently being used for tactical practice when, on a clear summer morning, someone sounded the alert. A bright streak arced across the sky, flaming as it crashed. The D.E.O. agents reached the small pod in minutes.

“What is it?” One asked, peering at the singed metal. “An opportunity,” the squad leader replied. “Call base. We need to get this thing underground. Move it, people.” He watched the pod, the way it lay still, a snake waiting to strike. Not if he could help it. He recognized a few of the symbols, soot streaked from entry into Earth’s atmosphere. They would take no chances with the creature inside.

It wasn’t until after the pod was secured in the nearest D.E.O. base, the occupant sedated and locked away without ever seeing sunlight, that news came that a second ship had crashed, this one larger.

Hank Henshaw glared at the man who’d brought the news. His work was never done, but it would be, eventually. It might take years, but Earth would be safe from alien influence under his watch, someday. Until then, he had calls to make, recruits to replace, and assets to acquire. This new Kryptonian had brought disaster, but perhaps it would be useful as well.

(Roughly three years later)

J’onn J’onzz had worn this form--this face-- for months now, but it still felt strange, foreign. Like he was stretched too thin and squeezed too tight, like one of the large earth snakes from the forest he’d hidden in, growing against dying scales. He wanted to shed it, but he didn’t dare. He’d run out of escape routes.  Even in solitude, he could not risk being J’onn, not anymore. Hank Henshaw. That was his name, who he had to be. The problem was, Hank was only skin deep. Even with all the time he’d had trying to train his thoughts, his gate, to turn skittish fear into anger, he had to remain conscious of the role he played. No part of who he had been could leak out, green tint under dark skin.

But he wanted to, especially here, in this work space underground that seemed to sing to his deepest instincts to run, to fly. He knew without doubt that there were no allies here, not any with power. If his deception, his disguise was ever revealed, even the few analysts that seemed like they had a grasp of ethics wouldn’t dare side with him, and the soldiers never would. The captives, the alien criminals kept under lock and key, would be no better, and J’onn knew that even to save his own life he would never release the murderers from their cells. One of the Faceless Hunters, other creatures from planets far beyond the furthest reaches of Martian travel and creatures closer in, nightmare monsters. He was no fool. He knew he was not the only refugee who had come to this place, but those in the cellblocks were not mere travelers who had lost their homes. These were aliens who had taken the fresh start they might have had and thrown it aside for greed, for violence. He would never allow himself to make that same choice, and he could not risk the lives of innocents by using them as cover. He would just have to be careful. He could not afford the cost of being discovered.

It was exhausting. Being Hank Henshaw was so much more than hiding under human skin, behind human eyes and trying not to flinch at open flames. But he learned. He read the files on the computers, feigning memory lapses courtesy of that last failed mission to bring in the Manhunter. He learned what he could, walking the same path into the facility that Hank had, heavy boots and chin up, as if he feared nothing. This was his fortress, his. That meant, to stay safe, he had to act like it.

He had to honor the sacrifice of the man who had died to save him. Jeremiah. He had been an help to another Alien, another peaceful one.  Superman, the press called him, but J’onn had not yet met him--the same alien that had been the cause, he learned, for the D.E.O’s founding. Peaceful or not, hero or not, J’onn was unsure he wanted to get involved--it was far too risky. And his life was no longer his own. He had promised Jeremiah that he would protect his daughter, and an oath sworn as a life-debt to a dying man was not something that could be taken lightly.  In a few years, the girl would be grown, and if she were as smart as her father had claimed, that one night in the jungle, there might be a place for her here.

This would have to be the goal. To slowly fill the ranks of the DEO with those like Alex Danvers, like her late father, perhaps even like he himself--people who wanted to help, not to seek out and destroy. It would take years, but then, J’onn had time, assuming he mastered the part. He was certain he could.

A few weeks after being fully cleared, fully recognized in this second identity, this false name, J’onn’s careful planning almost fell apart.

He had taken to exploring, having little else to occupy non-work hours. He needed to make muscle memory know each corner of the DEO’s underground base, erase any doubt that he was not fit to lead the organization. He read files, histories that only went back a decade or so, and walked the hallways in his heavy boots that reminded him he had to be human. That flying was never again an option.

He wasn’t certain why he had not been aware of one of the cell blocks on the lowest level, deep in the earth until then, but he found it almost by happenstance, drawn to the thin red light. As he approached, wondering what creature was so dangerous that it would be kept here, what crime it might have committed, he saw a small figure trembling in the corner.

He may have worn a human skin, too close and itching to be shrugged off. He may have pressed down the use of his powers, for fear of become dependent upon them. But he did not need anything beyond human eyes to see the small form flinch, to hear whimpering (Ieiu, Ieiu)  in a language he was certain he had heard before, but could not place.

He left just as quickly, his stomach acids protesting what his mind translated. It was a child. The prisoner in the cell was a tiny child, pale and thin. He had not needed to read her mind or understand her words to know she had been terrified. K'hym. T'ania. The memory of the last time he had seen his daughters seared like flame in his mind. Was some parent out there wondering for the fate of their own child? Had his children huddled, alone and terrified in a dark prison cell?

He wanted to vomit, and so he ran, slowing only to a halt when he reached the upper levels and the risk of being seen.

What crime could that pathetic creature have committed to be left in almost total darkness? What if she was like himself? Not one who had chosen this planet in malice but in desperation, alone and frightened, with no Jeremiah Danvers to chose her life over his?

“Sir? Director Henshaw?” a young woman asked, voice clipped. An intern, of sorts, the lowest ranking of the already highly ranked officials and agents permitted to work here. “Are you well?”

“I am fine,” he told her firmly. “I need to check our records for any discrepancies. There’s another audit coming up.”

She winced. That meant budget reviews, an endless stream of meetings if not everything was perfectly documented. “Of course, Sir. Understood.”

He waited until she had scurried off, no doubt to let everyone know to be careful with their paperwork, before sinking into his chair and digging deeper into the files. And there it was, plain text. Project KR Eclipse.

A Kryptonian pod had been found, only miles from the crash site of Fort Rozz, with a lone occupant. Unlike the being that had been labeled the ‘Man of Steel’ by Metropolis’s reporters, this one did not seem to possess that same invulnerability, or strength. Notes from Director Henshaw, the real Director, whose face J’onn now twisted in revulsion, filled the screen, conclusions drawn from what files had be salvaged from Fort Rozz and from tests they had run on the child. Blood tests, brain scans, pages of lists that dated even during the time Henshaw had been dead. Nowhere did it list a crime committed, and the mugshot showed only a pale face, dirt marks on her cheeks, dishwater hair mussed and tangled. J’onn closed the files, closed his eyes, and cursed inwardly. He could not compromise his cover. He could not show kindness or weakness (or the weakness that was kindness in the eyes of humans) without risking being discovered. Then what would be his fate, to die on a steel lab table or languish for centuries in a dark cell until he forgot even his own name? His oath--.

He had abandoned platitudes like “everything happens for a reason” when the White Martians had torn his beloved from his arms. Now he wondered, if this was the reason he had been spared the fate of his people, if this was why the old Director himself had been the one to confront him, if this was why he still breathed when Jeremiah did not. Was this how he was meant to pay forward his debt, a life for a life, one refugee to another?

He had lived more than 300 years, his family was dead.

He took his coat from the hook, and started for the exit.

~~ break ~~

J’onn knocked on the door of the large house, feeling awkward standing on the white-painted porch without his uniform on. As much as he loathed wearing it, being Hank Henshaw with all his weapons, it was a measure of safety. Security. But he stood on the porch in civilian khakis and waited for the door to open.

The blonde woman, whiter than she had seemed in the photograph on file, looked at him, the exasperated smile folding into a tight frown, fear and anger lining the creases around her eyes. She paused, as if trying to find words. He spoke first.

“Mrs. Danvers. May I come in?”

“Doctor,” she corrected as if out of habit, and then realized. “You--No. Get out, get away, leave us alone.”

“Dr. Danvers,” he said, formally, no emotion slipping through to the mask he wore. “It’s urgent. I need to speak with you.”

She shook her head, moving to close the door. He stopped her, but only because desperation demanded it.

“It’s about your husband.” It was, in a roundabout kind of way. “ You got my husband killed.” She did not stumble or stutter over the word. J’onn nodded, solemn. “This is not a conversation for your porch and neighbors to hear, Dr. Danvers,” he said, though there were no neighbors near enough to hear or watch the confrontation.

She opened the door wider. “Come in, then.”

As soon as the door was closed, J’onn closed his eyes. He could not back out now. He needed this woman.

“Your husband was not the only expert on Kryptonians, was he, Dr. Danvers?” She stepped back, shaking her head. “No. No, I will not work for you and your sick organization. I won’t. You took my husband, isn’t that enough for you? That you took him from me, from us, that I had to lie to our daughter, about why he never came home? Now you want me, too? Jeremiah gave you his research, and I don’t know any more than that. Now, get out, Henshaw.”

“My name is not Hank Henshaw,” J’onn said softly. Even if he managed to free the little Kryptonian, he could not give her a home, not when it was so certain he would be trading his own life for hers. She would need someone trustworthy, someone safe. Someone who would protect her.  “Your husband died to save my life. I have to pay that forward, and I need your help. Please.”

He held out a photograph, the one he’d risked printing out. Eliza Danvers took the picture, looking at the girl’s tear and dirt smudged face, then up at J’onn. Slowly, she nodded. “What do you want me to do?”

~~ break ~~

J’onn had done his best to get most of the agents out of the underground facility, dispatching teams as far as Ojai on carefully laid trails after more Fort Rozz escapees--perhaps finding some of them would delay the discovery of a betrayal and an empty cell. More agents he had temporarily assigned to the other bases, or loaned to the military to assist on various projects (and spy on the new General, Sam something or other.) Only a skeleton crew remained, and now, in the hour or so before sunrise, was the best chance there would be. He had done what he could. The rest would be up to H'ronmeer, or Rao, or fate.

The cell door opened under his hand, and the disheveled figure flinched, scrambling backward until she hit the wall, arms raised in defense. In the dim light and shadow, J’onn’s vision faltered for a heartbeat, the Kryptonian girl’s face replaced by T'ania’s before reverting back to her own, bone white, with wide, dark eyes.

"Zha,” she whispered, “Khap zha sem, eiahm sem rraop.” He didn’t understand, exactly, but he didn’t need to to see how terrified she was.

He crouched and held out a hand. “Voi,” he said, the word Eliza had told him meant “safe.” She startled, looking at him, trembling. The fleeting glimpse he had had of her, the picture, had not been much, J’onn realized. She had not just been locked in, but chained, like an animal. Like a monster. Her bare feet looked cracked and bruised, but it may have only been the poor lighting. She looked to be perhaps fourteen, if that, thin and pale. Her eyes were haunted, but she kept her head up. She was brave. A fighter. She would have had to be, to survive here, for so long, but she was tired, leaning against that far wall for support as much as for protection.

She chewed her chapped lip, then whispered, “Voikirium?”

“Voikir--voikirium,” J’onn hoped it meant the same as ‘Voi,’ that she would trust him. They did not have much time. He stepped into the cell, and she did not flinch as he used his master key to undo the manacle at her ankle, watching him silently. He gestured to the door, holding out his hand again. She took a breath, and then his hand, her skin icy against his. He led the way up the least used stairs, the narrowest hallways, grateful for his determination to know every inch of the base. It may not do him much good after today, but that would be alright. The girl stopped short as they reached the last doorway before the final stretch of hall that lead out. She looked up at him, and again he could have sworn that the fluorescent lighting gave her his daughter’s features. He opened the door, and walked quickly, tugging her along. Eliza Danvers would be waiting just beyond the perimeter. He only had to make sure that the child reached her.

No one spotted them as he opened the doors, predawn light spilling in. The girl gave a tiny squeak of fear, but he squeezed her hand. The air was dry, smelling of rabbitbrush and sage, as familiar to J’onn as the scents of the rainforest in Peru had been. But she stopped, breathing in as though her lungs would never be filled, staring up at the pearly sky, her mouth open, her ragged clothing shifting in the faint breeze. Tears glimmered on her cheeks, but she did not move to rub them away, only let them fall.

Over the lip of the mountain in the west, the sun started to rise, golden and warm.

~Fin~

~

The following are loose Kryptionese translations, I did my best with a limited dictionary and grammar rules I tried to learn in like 30 minutes so)

Ieiu - Mother Zha - No

Khap zha sem- I do not want (literally ‘want no I’)

eiahm sem rraop - I beg you (literally ‘beg you I’)

Voi- safe, secure, all right Voikirium - deliverer, rescuer, savior

[racheltgibsau]

What it Means to Provide Value as a Digital Marketer

Value. It’s a concept that we all understand in theory, and we have all certainly faced this question in our professional lives: “What value do you bring?”. It can be a tricky question to answer, and to even begin to answer it we first must have an understand of this word “value”.

This is the cliché part where I include a Merriam-Webster definition of “value”

Source

It’s a lot to think about! I’ve been working at Hanapin for 5 years now, moving from the client-facing Account Manager role to my current role as Senior Account Analyst. Recently this topic has been on my mind, both in terms of how I’m providing value to my teammates, their clients, and Hanapin as an agency. I have the added benefit of sitting next to Kayla Kurtz, our Associate Director of Sales, and this has given me opportunity to learn a bit about what prospects are looking for when they come to us.

I have found that much of our focus is turned towards hard skills. Learning how to use the AdWords (I mean, Google Ads) interface. Excel skills. How to write ads and use the coolest new betas available. But I think we sometimes miss a piece of the puzzle, and need to occasionally take a high level look at how we are providing real value.

As you read this, I encourage you to think about how you can provide value to:

Your boss

Your clients

The C-suite

Your organization

Ready to dive in?

Provide Insights, Not Just a Data Dump

“Insights” is a word that’s thrown around the industry a lot, but what exactly does that mean? What distinguishes an insight from data? Here are two graphics that I think illustrate the point:

  Source

Source

Anyone can pull data from an interface or analytics. It takes someone with some experience and intelligence to take that data, organize it into information, then apply their brains to it to produce something meaningful to the organization. As you become a seasoned PPC professional, you can use your experiences with other accounts to help build insights for current problems. Here’s a practical PPC example:

Data: A campaign report pulled from Google Ads, broken down by month.

Information: That same campaign report segmented into brand vs. non brand, with some notes about budget changes over the last 2 months. Also noted that CPL has risen substantially.

Knowledge: Knowing that we need to take this report and look at CPCs and conversion rates to uncover why CPL has risen.

Wisdom: Competition has increased substantially over the last few months, as search impression share has decreased. By using competitor insight tools we see that major competitors have increased their bids and budgets, thus driving up CPCs which results in a higher CPL. Conversion rates have also decreased from 30% decrease in page load time for our key landing pages. To remedy the situation, we should loop in the web development team, and reassess our strategies around bidding and ad copy to stay competitive.

A good insight does the following:

Doesn’t just list what happened or give the numbers, but digs into the “why”

Focuses on metrics that are important

Connect to Real Business Results

Now that we’ve talked about what makes a great insight, we need to dive into how exactly you can connect that to business results.

Sure, you’ve found that competition has increased by 15% in the last three months, driving up CPCs. But what does that mean for the larger scope of the business? This is where we can be really valuable, especially to those who aren’t in the PPC weeds all the time.

Frame your data and all of your hard work around what impact it has on the business. In the example above I mentioned increased competition and rising CPCs. What would a stakeholder care about? I would take a guess that they care about profitability and the bottom line, as well as growth. Make sure each of your points ties back to these KPIs, and make it clear and easy to understand!

Step Outside of the PPC Bubble

This point goes along nicely with the previous one. Not only do you want to connect to business results, but you want to look for learnings and insights that may impact other channels or areas of the business.

Some examples of this can be the competitive landscape, ad copy language, and search query language. These areas can provide nice little nuggets of insight that might be valuable to other marketing or branding efforts. If you find that a certain unique selling point does really well in your ad copy, consider adding that language to landing pages or email blasts. You are uniquely positioned to give these insights, so take every opportunity you can get!

Present in a format that’s understandable & relatable

The above point was a nice segue into presentation. It’s so important to speak the language of whomever you are presenting to. If you’re talking to a PPC Account Manager or Digital Marketing Manager, then you can probably get away with using all the PPC jargon your heart desires. If you’re presenting to a VP, CEO, CMO, or other executive, you’re probably better off not using a bunch of acronyms and jargon.

I could ramble on and on about data visualization and its importance, but that’s a story for another time. For this article, I’ll leave it at this: use graphs that your audience will be comfortable reading, and that gets your point across cleanly and concisely. If you want more information, I suggest do some Googling for data visualization and presentation best practices.

Unique Tool & Process Development

In my particular role at Hanapin, this is my favorite way to provide value to my teammates and their clients. I get to be creative in how I solve problems (I love puzzles, Logic was one of my favorite classes in college), learn new things and expand my skillset, and collaborate with other brilliant minds, all while making my coworkers lives easier (I hope).

When developing a proprietary tool or process, you should ask yourself these questions:

What problem or pain point am I trying to solve or alleviate?

What’s the best way to solve that problem?

Do I have the skills and/or resources needed? If not, what can I do to fill those gaps?

Does developing this tool provide value by either:

Saving time

Saving money

Providing insight (remember our discussion on insights above!)

These questions should provide a good guide on your tool development process.

Have a Plan to Execute

When delivering recommendations based on your expert analysis, it’s always a good idea to have a plan to execute said recommendations. Remember that old saying “a goal without a plan is just a wish”? That applies here.

Your plan should include the following:

Why is this important? What impact will this have on the business?

A time frame. When will this be completed? For how long will this test run? When will we know if it’s successful?

Measurements of success. What metric will we look at to determine if we succeeded? What’s our specific goal?

Be A Good Partner & Establish Yourself as the Expert

Don’t Be a Yes Man

One critical thing that is easy to forget is that you are the expert. Your client, boss, etc. has hired you for a reason, and is leaning on you to use your expertise to give a recommendation. Know when to push back, and don’t be a yes man.

Of course, there are times when a client or boss tells you to do something and won’t budge from their standpoint. However, it’s crucial to know when you should push back a little if your recommendation is truly in the best interest of the account. As a good partner, you should always have the client or business’s best interests at heart.

To build trust I find it’s very important to give all the supporting data, articles, etc. to back up your point.

Know your expertise, but also know your limitations

If you work at an agency, your clients will know their business better than you. Of course you should strive to understand as much as you can to be a good partner, understand that you can’t know everything that happens internally.

What You Should Take Away From All of This

We’ve gone through a lot in this article, and kudos to you for following this thing through to the end.

Here’s a quick TL;DR –

Provide insights, not data.

If applicable, create proprietary tools & processes

Be a good partner – speak their language, and know when to push back

As digital marketers, it’s easy to get lost in the daily ins and outs of managing accounts. Clicks went up, CTR increased, etc. Make it a practice to step back and really think about how you are providing value.

from RSSMix.com Mix ID 8217493 https://www.ppchero.com/what-it-means-to-provide-value-as-a-digital-marketer/

[maxslogic25]

What it Means to Provide Value as a Digital Marketer

Value. It’s a concept that we all understand in theory, and we have all certainly faced this question in our professional lives: “What value do you bring?”. It can be a tricky question to answer, and to even begin to answer it we first must have an understand of this word “value”.

This is the cliché part where I include a Merriam-Webster definition of “value”

Source

It’s a lot to think about! I’ve been working at Hanapin for 5 years now, moving from the client-facing Account Manager role to my current role as Senior Account Analyst. Recently this topic has been on my mind, both in terms of how I’m providing value to my teammates, their clients, and Hanapin as an agency. I have the added benefit of sitting next to Kayla Kurtz, our Associate Director of Sales, and this has given me opportunity to learn a bit about what prospects are looking for when they come to us.

I have found that much of our focus is turned towards hard skills. Learning how to use the AdWords (I mean, Google Ads) interface. Excel skills. How to write ads and use the coolest new betas available. But I think we sometimes miss a piece of the puzzle, and need to occasionally take a high level look at how we are providing real value.

As you read this, I encourage you to think about how you can provide value to:

Your boss

Your clients

The C-suite

Your organization

Ready to dive in?

Provide Insights, Not Just a Data Dump

“Insights” is a word that’s thrown around the industry a lot, but what exactly does that mean? What distinguishes an insight from data? Here are two graphics that I think illustrate the point:

  Source

Source

Anyone can pull data from an interface or analytics. It takes someone with some experience and intelligence to take that data, organize it into information, then apply their brains to it to produce something meaningful to the organization. As you become a seasoned PPC professional, you can use your experiences with other accounts to help build insights for current problems. Here’s a practical PPC example:

Data: A campaign report pulled from Google Ads, broken down by month.

Information: That same campaign report segmented into brand vs. non brand, with some notes about budget changes over the last 2 months. Also noted that CPL has risen substantially.

Knowledge: Knowing that we need to take this report and look at CPCs and conversion rates to uncover why CPL has risen.

Wisdom: Competition has increased substantially over the last few months, as search impression share has decreased. By using competitor insight tools we see that major competitors have increased their bids and budgets, thus driving up CPCs which results in a higher CPL. Conversion rates have also decreased from 30% decrease in page load time for our key landing pages. To remedy the situation, we should loop in the web development team, and reassess our strategies around bidding and ad copy to stay competitive.

A good insight does the following:

Doesn’t just list what happened or give the numbers, but digs into the “why”

Focuses on metrics that are important

Connect to Real Business Results

Now that we’ve talked about what makes a great insight, we need to dive into how exactly you can connect that to business results.

Sure, you’ve found that competition has increased by 15% in the last three months, driving up CPCs. But what does that mean for the larger scope of the business? This is where we can be really valuable, especially to those who aren’t in the PPC weeds all the time.

Frame your data and all of your hard work around what impact it has on the business. In the example above I mentioned increased competition and rising CPCs. What would a stakeholder care about? I would take a guess that they care about profitability and the bottom line, as well as growth. Make sure each of your points ties back to these KPIs, and make it clear and easy to understand!

Step Outside of the PPC Bubble

This point goes along nicely with the previous one. Not only do you want to connect to business results, but you want to look for learnings and insights that may impact other channels or areas of the business.

Some examples of this can be the competitive landscape, ad copy language, and search query language. These areas can provide nice little nuggets of insight that might be valuable to other marketing or branding efforts. If you find that a certain unique selling point does really well in your ad copy, consider adding that language to landing pages or email blasts. You are uniquely positioned to give these insights, so take every opportunity you can get!

Present in a format that’s understandable & relatable

The above point was a nice segue into presentation. It’s so important to speak the language of whomever you are presenting to. If you’re talking to a PPC Account Manager or Digital Marketing Manager, then you can probably get away with using all the PPC jargon your heart desires. If you’re presenting to a VP, CEO, CMO, or other executive, you’re probably better off not using a bunch of acronyms and jargon.

I could ramble on and on about data visualization and its importance, but that’s a story for another time. For this article, I’ll leave it at this: use graphs that your audience will be comfortable reading, and that gets your point across cleanly and concisely. If you want more information, I suggest do some Googling for data visualization and presentation best practices.

Unique Tool & Process Development

In my particular role at Hanapin, this is my favorite way to provide value to my teammates and their clients. I get to be creative in how I solve problems (I love puzzles, Logic was one of my favorite classes in college), learn new things and expand my skillset, and collaborate with other brilliant minds, all while making my coworkers lives easier (I hope).

When developing a proprietary tool or process, you should ask yourself these questions:

What problem or pain point am I trying to solve or alleviate?

What’s the best way to solve that problem?

Do I have the skills and/or resources needed? If not, what can I do to fill those gaps?

Does developing this tool provide value by either:

Saving time

Saving money

Providing insight (remember our discussion on insights above!)

These questions should provide a good guide on your tool development process.

Have a Plan to Execute

When delivering recommendations based on your expert analysis, it’s always a good idea to have a plan to execute said recommendations. Remember that old saying “a goal without a plan is just a wish”? That applies here.

Your plan should include the following:

Why is this important? What impact will this have on the business?

A time frame. When will this be completed? For how long will this test run? When will we know if it’s successful?

Measurements of success. What metric will we look at to determine if we succeeded? What’s our specific goal?

Be A Good Partner & Establish Yourself as the Expert

Don’t Be a Yes Man

One critical thing that is easy to forget is that you are the expert. Your client, boss, etc. has hired you for a reason, and is leaning on you to use your expertise to give a recommendation. Know when to push back, and don’t be a yes man.

Of course, there are times when a client or boss tells you to do something and won’t budge from their standpoint. However, it’s crucial to know when you should push back a little if your recommendation is truly in the best interest of the account. As a good partner, you should always have the client or business’s best interests at heart.

To build trust I find it’s very important to give all the supporting data, articles, etc. to back up your point.

Know your expertise, but also know your limitations

If you work at an agency, your clients will know their business better than you. Of course you should strive to understand as much as you can to be a good partner, understand that you can’t know everything that happens internally.

What You Should Take Away From All of This

We’ve gone through a lot in this article, and kudos to you for following this thing through to the end.

Here’s a quick TL;DR –

Provide insights, not data.

If applicable, create proprietary tools & processes

Be a good partner – speak their language, and know when to push back

As digital marketers, it’s easy to get lost in the daily ins and outs of managing accounts. Clicks went up, CTR increased, etc. Make it a practice to step back and really think about how you are providing value.

from RSSMix.com Mix ID 8217493 https://www.ppchero.com/what-it-means-to-provide-value-as-a-digital-marketer/

[zacdhaenkeau]

What it Means to Provide Value as a Digital Marketer

Value. It’s a concept that we all understand in theory, and we have all certainly faced this question in our professional lives: “What value do you bring?”. It can be a tricky question to answer, and to even begin to answer it we first must have an understand of this word “value”.

This is the cliché part where I include a Merriam-Webster definition of “value”

Source

It’s a lot to think about! I’ve been working at Hanapin for 5 years now, moving from the client-facing Account Manager role to my current role as Senior Account Analyst. Recently this topic has been on my mind, both in terms of how I’m providing value to my teammates, their clients, and Hanapin as an agency. I have the added benefit of sitting next to Kayla Kurtz, our Associate Director of Sales, and this has given me opportunity to learn a bit about what prospects are looking for when they come to us.

I have found that much of our focus is turned towards hard skills. Learning how to use the AdWords (I mean, Google Ads) interface. Excel skills. How to write ads and use the coolest new betas available. But I think we sometimes miss a piece of the puzzle, and need to occasionally take a high level look at how we are providing real value.

As you read this, I encourage you to think about how you can provide value to:

Your boss

Your clients

The C-suite

Your organization

Ready to dive in?

Provide Insights, Not Just a Data Dump

“Insights” is a word that’s thrown around the industry a lot, but what exactly does that mean? What distinguishes an insight from data? Here are two graphics that I think illustrate the point:

  Source

Source

Anyone can pull data from an interface or analytics. It takes someone with some experience and intelligence to take that data, organize it into information, then apply their brains to it to produce something meaningful to the organization. As you become a seasoned PPC professional, you can use your experiences with other accounts to help build insights for current problems. Here’s a practical PPC example:

Data: A campaign report pulled from Google Ads, broken down by month.

Information: That same campaign report segmented into brand vs. non brand, with some notes about budget changes over the last 2 months. Also noted that CPL has risen substantially.

Knowledge: Knowing that we need to take this report and look at CPCs and conversion rates to uncover why CPL has risen.

Wisdom: Competition has increased substantially over the last few months, as search impression share has decreased. By using competitor insight tools we see that major competitors have increased their bids and budgets, thus driving up CPCs which results in a higher CPL. Conversion rates have also decreased from 30% decrease in page load time for our key landing pages. To remedy the situation, we should loop in the web development team, and reassess our strategies around bidding and ad copy to stay competitive.

A good insight does the following:

Doesn’t just list what happened or give the numbers, but digs into the “why”

Focuses on metrics that are important

Connect to Real Business Results

Now that we’ve talked about what makes a great insight, we need to dive into how exactly you can connect that to business results.

Sure, you’ve found that competition has increased by 15% in the last three months, driving up CPCs. But what does that mean for the larger scope of the business? This is where we can be really valuable, especially to those who aren’t in the PPC weeds all the time.

Frame your data and all of your hard work around what impact it has on the business. In the example above I mentioned increased competition and rising CPCs. What would a stakeholder care about? I would take a guess that they care about profitability and the bottom line, as well as growth. Make sure each of your points ties back to these KPIs, and make it clear and easy to understand!

Step Outside of the PPC Bubble

This point goes along nicely with the previous one. Not only do you want to connect to business results, but you want to look for learnings and insights that may impact other channels or areas of the business.

Some examples of this can be the competitive landscape, ad copy language, and search query language. These areas can provide nice little nuggets of insight that might be valuable to other marketing or branding efforts. If you find that a certain unique selling point does really well in your ad copy, consider adding that language to landing pages or email blasts. You are uniquely positioned to give these insights, so take every opportunity you can get!

Present in a format that’s understandable & relatable

The above point was a nice segue into presentation. It’s so important to speak the language of whomever you are presenting to. If you’re talking to a PPC Account Manager or Digital Marketing Manager, then you can probably get away with using all the PPC jargon your heart desires. If you’re presenting to a VP, CEO, CMO, or other executive, you’re probably better off not using a bunch of acronyms and jargon.

I could ramble on and on about data visualization and its importance, but that’s a story for another time. For this article, I’ll leave it at this: use graphs that your audience will be comfortable reading, and that gets your point across cleanly and concisely. If you want more information, I suggest do some Googling for data visualization and presentation best practices.

Unique Tool & Process Development

In my particular role at Hanapin, this is my favorite way to provide value to my teammates and their clients. I get to be creative in how I solve problems (I love puzzles, Logic was one of my favorite classes in college), learn new things and expand my skillset, and collaborate with other brilliant minds, all while making my coworkers lives easier (I hope).

When developing a proprietary tool or process, you should ask yourself these questions:

What problem or pain point am I trying to solve or alleviate?

What’s the best way to solve that problem?

Do I have the skills and/or resources needed? If not, what can I do to fill those gaps?

Does developing this tool provide value by either:

Saving time

Saving money

Providing insight (remember our discussion on insights above!)

These questions should provide a good guide on your tool development process.

Have a Plan to Execute

When delivering recommendations based on your expert analysis, it’s always a good idea to have a plan to execute said recommendations. Remember that old saying “a goal without a plan is just a wish”? That applies here.

Your plan should include the following:

Why is this important? What impact will this have on the business?

A time frame. When will this be completed? For how long will this test run? When will we know if it’s successful?

Measurements of success. What metric will we look at to determine if we succeeded? What’s our specific goal?

Be A Good Partner & Establish Yourself as the Expert

Don’t Be a Yes Man

One critical thing that is easy to forget is that you are the expert. Your client, boss, etc. has hired you for a reason, and is leaning on you to use your expertise to give a recommendation. Know when to push back, and don’t be a yes man.

Of course, there are times when a client or boss tells you to do something and won’t budge from their standpoint. However, it’s crucial to know when you should push back a little if your recommendation is truly in the best interest of the account. As a good partner, you should always have the client or business’s best interests at heart.

To build trust I find it’s very important to give all the supporting data, articles, etc. to back up your point.

Know your expertise, but also know your limitations

If you work at an agency, your clients will know their business better than you. Of course you should strive to understand as much as you can to be a good partner, understand that you can’t know everything that happens internally.

What You Should Take Away From All of This

We’ve gone through a lot in this article, and kudos to you for following this thing through to the end.

Here’s a quick TL;DR –

Provide insights, not data.

If applicable, create proprietary tools & processes

Be a good partner – speak their language, and know when to push back

As digital marketers, it’s easy to get lost in the daily ins and outs of managing accounts. Clicks went up, CTR increased, etc. Make it a practice to step back and really think about how you are providing value.

from RSSMix.com Mix ID 8217493 https://www.ppchero.com/what-it-means-to-provide-value-as-a-digital-marketer/

[universeinform-blog]

Sony’s new Xperia L1 features a 5.5-inch HD display and Android Nougat

New Post has been published on https://universeinform.com/2017/03/24/sonys-new-xperia-l1-features-a-5-5-inch-hd-display-and-android-nougat/

Sony’s new Xperia L1 features a 5.5-inch HD display and Android Nougat

Sony introduced a brand new phone for North The united states the previous day. The Xperia L1 is a quite well-known midrange Android device that features a USB-C port, runs Android N, and is derived in purple. These are all desirable things. Here are the relaxation of the specs:

5-inch HD show MediaTek Quad Core processor 2GB RAM, 16GB memory with up to 256GB expandable reminiscence 2,620mAh battery

megapixel the front-going through a camera, 13-megapixel rear-facing digicam

Includes a headphone jack Sony says the phone will be cheap, however, we don’t have pricing statistics but. It’ll be unveiled closer to the L1’s April release date. Now, virtually this isn’t everywhere as first-class because of the agency’s latest flagship, which it debuted at Cellular International Congress, however, it’s as a minimum a brand new device with an up to date OS.

Sony Xperia Z2 Smartphone Review Part 2

The Xperia Z2 is the ultra-modern premium cellphone from Sony. Designed to compete directly with the only M8 from HTC and the within your budget Google Nexus five, it pushes the display screen size takes up to five.2 inches whilst preserving the water resistance feature of its predecessor. In an, in advance article, we took a observe the handsets layout and production. Here we evaluation the generation contained inside its smooth steel and glass casing.

Excessive-stop processing energy

As anticipated from a flagship Android phone, the Sony truly flies during use way to its rapid 2.3GHz quad-center Snapdragon 801 processor and capacious 3GB of RAM. Assisting well-known speed, Sony also refrains from overloading its device with bespoke software, leaving the mostly original Google Android software program to run the device.

We benchmarked the Xperia (the usage of AnTuTu) at 32,504, that is barely slower than the HTC One M8, although the distinction is so small we would not fear about it as in real world use we do not suppose everybody might ever notice. This level of velocity puts the handset within the higher echelons of Excessive-performing 2014 smartphones.

Battery with stamina

Battery life can get worryingly short while the use of big screened handsets and this topic is an ever developing subject amongst customers looking for the modern-day telephone offers. The Xperia’s battery does not lose it of such worries but it performs sufficiently properly for it to not be a problem. We ought to without problems get a complete day of moderate to High use which could be very just like its 3 opponents the S5, HTC One and Google Nexus 5.

To atone for the bigger five.2in display a larger 3200mAh battery (compared to the previous Z1’s 3000mAh battery) is geared up in addition to Sony’s nicely appeared Stamina era which increases battery lifestyles with the aid of powering down the information connection whilst the screen grows to become off.

At the same time as a match for its three smartphone competitors, it is nevertheless overwhelmed via the contemporary day smartphone battery champ, the LG G2 which, thanks to more capability (but a larger casing) will easily outlast all of these handsets. An LG G3 is due quickly so we can see if this improves the already amazing records of the G2.

Exquisite digital camera

With a 20.7MP Exmor RS sensor with a f/2.0 aperture that is one of the maximum amazing lenses yet seen in any mobile electronics device. Photographs are specified, punchy and nicely exposed and thanks to the High resolution may be without problems cropped at the same time as nevertheless preserving an acceptable decision. Autofocus is speedy and way of the 3 elements of the speedy processor, masses of RAM and an extensive aperture, taking Photographs is a brief and enjoyable task.

You also get loads of capabilities thrown into the deal including history defocus, guide controls (for EV, ISO, white stability and cognizance modes) plus an amazing automobile mode allowing short and smooth macro or night photographs – something that is often now not a function of a phone.

Capability consumers searching out a deal on the Z2 have to be aware that the camera lens is right within the top corner of the device and will consequently provide a problem with the blurry pics as a result of a stray parent over the lens.

Video can be shot in both 1080p and 4K resolutions and thanks to Sony’s SteadyShot stabilization generation pictures constantly seems clean and wobble free. One trouble that has emerged on early release handsets is that of overheating whilst capturing 4K footage. After a couple of minutes, the handset regularly receives too warm, flashes a warning and then stops shooting. This befell to our check handset with 4K capturing lasting round four mins before the issue passed off. Optimistically a destiny firmware update will restore this, even though it have to be noted that the Galaxy S5 handles 4K video without one of this trouble.

Know What Is The Real Potential Of Your Business With Android Apps Development

Do you wish to perceive the actual capability of your enterprise? WHY No longer go for Android App Development, as from the start, android utility Improvement has encountered a deluge of apps submitted to the Google Play Save. In the recent years, Android apps became one of the most trusted and extensively used apps across the globe as multitudes incorporate those programs for his or her distinct business desires. The most recent research and evaluation have tested that the hobby of the commercial enterprise experts in Android apps has extended pretty for satisfying their various business needs, accordingly commencing up a brand new commercial enterprise market.

So, aside from the upward thrust Inside the call for Android telephones, Android app Development offerings has too won importance. Stats show that nowadays Android applications have covered around seventy-five% of the entire market proportion, as a result causing a growth Inside the call for of android app developer and Android App Improvement company as properly to fulfill the growing business desires. IDC anticipated an increase of 5% in an Android marketplace percentage in its report submitted Inside the year 2013-14. But, in spite of an iOS programs advancement In the brand new market, the prediction seems to be real. Besides, the business now appears to be fantastic, as it has formally settled its roots in tablets and PDA applications. Android, that is an open supply mobile operating machine has no or very fewer barriers, which is why builders now transfer over the android apps Improvement.

The developing market of Android cell apps offers an Android App Improvement employer to consciousness on the local programs Development and games Inside the mobile measurement. Further, Android is an open source platform that lets in a devoted Android app developer to develop his app and market it Inside the market.

For Entrepreneurship Android application Improvement carrier is a Boon

Loads of utility programmers and architects all around the globe have acknowledged Android as the best platform because of its open supply Improvement surroundings and freed from value accessibility. as a consequence, applications created on this platform are too available at low price for the enterprise experts.

The application developers take in the assist of various advertisers to layout and increase the Android apps as well as use the tactical advertising approach to decorate its outreach and promote the app to reach the maximum range of customers. apart from this, marketers also play an important function in making it a platform that offers some of commercial enterprise & gaming applications to its users, as they are the one who calls for diverse packages from Android app builders for various business functions.

Features of Android 7.0 Nougat You’ll Love

The modern model of the arena’s most popular mobile working gadget has brought a number of recent cool features to enhance the general person revel in. Here are 5 I I have located to be the most useful.

 Cut up Display screen Apps:

Break up Screen mode is arguably the maximum first rate function of the Android 7.0 which shall we the users run two apps on their Screen concurrently.

This indicates you could study a webpage while the Twitter feed is updating or watch a video whilst replying to emails and do much greater with out switching among the apps.

A few 0.33-birthday celebration Split Display or multitasking apps have been determined on high-give up Samsung smartphones and tablets in beyond, however they worked only with certain apps. Now Google has natively included the feature in Android that runs almost all the apps I’ve attempted.

Instantaneous Apps:

The On the spot Apps function is defined as the largest exchange to app stores in years, which permits you to right away run an app in Google Play Shop even while not having to download it.

Clearly, open Play Save web page and you may instantly test an app to look whether should download it or no longer.

Better Notifications:

The notification menu has were given a fab overhaul within the Android Nougat. The update utilizes the to be had space greater correctly to offer a sleeker look to the notifications so that you can easily determine in which they’ve come from.

The function also permits you to package deal notifications of the identical app collectively. you may then enlarge those notifications via tapping increase icon to get more information. This feature is especially beneficial for messaging apps like WhatsApp, which frequently fills the whole notification menu with separate messages.

Moreover, a brand new Direct Reply characteristic also lets you reply to the incoming messages in the notification region.

 New Emojis:

A great information for emoji fanatics is that the Android Nougat comes up with a set of 72 new emojis inclusive of an avocado, a gecko, a rhino, a boxing glove and a glass of milk. The emoji designs have also been notably stepped forward, and lots of them are greater human-searching than the sooner variations.